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0 U R N A L OF  THE  IOWA  MEDICAL  SOCIETY 


JANUARY  1995 


STACKS 

Special  issue  on 
domestic  wiofeaice 

A special  message  from  the 
AMA  president 

9 

Finding  the  right  words  — 
advice  on  talking  to  victims 
2 2 

Why  victims  stay  in 
abusive  relationships  — 
the  dynamics  of 
power  and  control 

2 4 

A survivor's  story 
2 6 

Who  are  the  batterers? 

2 8 

The  effects  of  domestic 
abuse  on  children 

3 3 

Test  your  knowledge  of 
domestic  abuse  issues 
(survey  of  Iowa 
physicians  ) 

C E N I E R INSERT 


HEALTH  SCIENCES  LIBRARY 
UNIVERSITY  OF  MARYLAND 
BALTIMORE 

JAN  20 1335 


1EGU  NQT  IN  CIRC, 

Break 

the 

Silence 


Begin  the  Cure 


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Call  1-800-937-0231 


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JANUARY , 1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•AN  ARTICLE  IN  THE  DECEMBER  IOWA  MEDICINE  Medical  Economics  section  stated  an  incorrect 
amount  of  total  Medicare  benefit  payments  coming  into  Iowa  during  1993.  During  fiscal  year 
1993,  $1.3  billion  was  paid  for  469,081  Iowa  Medicare  enrollees.  For  the  same  period,  the 
state  of  Colorado  collected  $1.42  billion  in  benefits  for  396,453  enrollees.  For  a complete 
state-by-state  listing,  call  Donna  Bottorff  at  the  IMS,  800/747-3070. 

•ESTABLISHMENT  OF  A STATEWIDE  TRAUMA  SYSTEM  will  be  supported  by  the  Iowa  Medical 
Society  in  this  year's  Iowa  Legislature  (see  page  14  of  this  Iowa  Medicine) . Any  physician 
who  wants  more  information  about  the  statewide  system  proposed  by  the  Iowa  Trauma  Systems 
Development  Project  Planning  Consortium  is  urged  to  call  Thomas  Foley,  MD,  515/752-6391  or 
Tim  Peterson,  MD,  515/224-6440.  For  copies  of  the  Consortium  report,  call  Dick  Harmon,  Iowa 
Department  of  Public  Health,  515/281-3741. 

•THE  11th  ANNUAL  INTERNATIONAL  SYMPOSIUM  ON  CREATION  OF  Electronic  Health  Record  Systems 
and  Global  Conference  on  Patient  Cards  will  be  held  March  14-19  at  the  Disney  Contemporary 
Resort  in  Orlando,  Florida.  For  more  information  on  the  conference,  call  Donna  Bottorff  of 
the  IMS  Staff,  800/747-3070. 

•DON'T  MISS  THE  IOWA  TELEMEDICINE  CONFERENCE  "The  Future  is  Now"  Monday  evening, 

January  9 from  7:00  p.m.  to  9:30  p.m.  The  program  is  designed  for  physicians,  nurses  and 
others.  Cosponsored  by  the  IMS,  U of  I College  of  Medicine  and  others,  the  program  will 
cover  what  telemedicine  can  do  for  providers,  how  much  equipment  will  cost  and  reimburse- 
ment issues.  The  program  can  be  seen  at  54  different  sites  around  Iowa.  For  information 
about  the  site  in  your  area,  call  Lyn  Durante  at  the  IMS,  800/747-3070. 

•THE  IMS  ELECTION  PROCESS  is  beginning  with  district  caucuses  to  be  held  around  the 
state  this  month  and  in  February.  At  each  caucus,  physicians  will  choose  a representative 
and  an  alternate  to  the  1995  Nominating  Committee.  This  committee  will  hold  a telephone 
conference  March  12  to  compile  a slate  of  candidates.  The  caucus  schedule  can  be  found  on 
page  12  of  this  issue. 

•THE  IOWA  INSURANCE  DIVISION  is  delaying  implementation  of  administrative  rules  concern- 
ing employee  health  care  access  under  Senate  File  2282  passed  by  the  legislature  last  year. 
The  new  rules  — which  are  being  revised  to  clarify  confusion  as  to  the  exact  requirements 
for  employers  — probably  won't  go  into  effect  until  some  time  in  late  February. 

•TO  GET  A COPY  OF  THE  FEDERAL  REGISTER  which  contains  information  regarding  Iowa's  des- 
ignation as  a single  Medicare  payment  locality  with  one  fee  schedule,  updated  RBRVS  and 
1995  Medicare  payment  policies:  (credit  card  order)  202/512-1800;  (fax  order)  202/512-2250; 
or  write  to:  New  Orders,  Superintendent  of  Documents,  PO  Box  371954,  Pittsburgh,  PA  15250. 
The  price  is  $8,  stock  number  069-001-000-81-5. 

•THE  AMA  EXPRESSED  CONCERNS  ABOUT  PROPOSED  MEDICARE  CUTS  in  a letter  from  James  Todd, 

MD,  AMA  executive  vice  president,  to  President  Clinton.  According  to  the  letter.  Medicare 
reimbursement  of  physicians  accounts  for  only  23%  of  Medicare  expenditures,  yet  physicians 
have  been  subjected  to  40%  of  provider  cuts.  The  AMA  is  proposing  examination  of  premium 
levels  and  deductibles  and  an  income  related  sliding  scale  for  beneficiary  cost  sharing. 


For  more  information  about  any  deadline  news  item,  call  Chris  Clark  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


Iowa 


Medicine 


About  the  Cover 

It  is  estimated  between 
20,000  and  44,000  Iowa 
women  are  battered  by 
their  intimate  partners 
each  year.  This  issue 
and  the  February  issue 
of  Iowa  Medicine  are 
devoted  to  educating 
physicians  on  how  to 
help  victims.  The  logo 
on  the  cover  was 
designed  by  IMS 
Alliance  President 
Barbara  Bell. 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  $25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 

Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission,  KS 
66215,  phone  913/888- 
8781.  IOWA  ADVERTIS- 
ING: Jane  Nieland,  Iowa 
Medicine,  1001  Grand 
Avenue,  West  Des  Moines, 
Iowa  50265.  Phone  515/ 
223-1401.  EDITORIAL 
CONTENT:  The  Society  is 
unable  to  assume  responsi- 
bility for  the  accuracy  of 
that  which  is  submitted. 
Manuscripts  or  editorial 
inquiries  should  be 
directed  to  the  Editor, 

Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


JANUARY  1995  / VOLUME  85  / 1 


Editorials 


Watch  for  red  flags 


Every  Iowa  physician  should  be  on  the  lookout  for  signs  of  domestic 
violence  in  their  patients. 

0 The  Presides!  Comments 

Give  the  gift  of  hope 


The  American  Medical  Association  president  has  a message  for  Iowa 
physicians  regarding  ethical  responsibilities  and  domestic  violence. 
0 Robert  McAfee , MD 

fl  mass  media  reality  check 

Should  the  media  accept  a share  of  responsibility  for  the  explosion  of 
violence  in  America?  The  IMS  Alliance  president  says  yes. 

# Barbara  Bell,  IMSA  President 


Current  Issues 

12  In  the  news 

12  IMS  Update 

• District  caucus  schedule,  award  nominees  sought 

13  Futures 

• AMA  concerned  over  possible  Medicare  cuts 

14  Legislative  Affairs 

• IMS  will  support  definition  of  surgery  legislation 

15  Medical  Economics 

• Runner-up  gets  Medicaid  contract;  IFMG  officer  slate 

17  Practice  Management 

• E & M Coding  revisions 

19 


Newsmakers 

• Letter  to  the  editor,  awards 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


F E A T U R 

21 


Test  your 
knowledge  of 
domestic 
violence 
issues . . . 

Don’t  miss  the 
survey  of  Iowa 
physicians  in 
the  center  of 
this  Iowa 
Medicine 


Science 

33 


e Articles 

Break  the  silence,  begin  the  cure 


Seventy-five  percent  of  partner  battering  victims  seek  treatment  for  immediate  or 
long-term  effects  of  abuse.  However,  these  victims  are  hardly  ever  identified.  The 
articles  on  the  following  pages  are  designed  to  give  Iowa  physicians  information 
they  can  use  in  their  practices. 

Finding  the  right  words 


Experts  in  partner  battering  offer  excellent  advice  on  how  to  talk  to  victims. 

Why  do  they  stay? 


Victims  of  domestic  violence  often  take  years  to  leave  the  abusive  relationship.  A 
counselor  discusses  the  insidious  dynamics  of  power  and  control.  % Kay  Maher-Sharp 

A survivor’s  story 

During  her  12-year  marriage,  she  was  degraded,  stalked  and  nearly  beaten  to  death. 
Now  she’s  putting  her  life  back  together.  % Christine  Clark 

Who  are  the  batterers? 


A counselor  with  the  Polk  County  Domestic  Abuse  Intervention  Service  discusses 
common  characteristics  of  abusers.  # D.ale  Chell 

and  Education 

A child’s  perspective 

The  author  discusses  the  effects  of  domestic  violence  on  children. 

% Dower  Dewdney,  MD 

Behavioral  “repertoires”  common  to  batterers.  % Truce  Ordona,  MD 

37 The  Editor  Comments 

39 Physician  Learner 


Editorial  Board 

IMS  President 
James  White,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  Clark 

Production/Advertising 

Manager 

Jane  Nieland 

All  articles  published 
in  Iowa  Medicine 
are  listed  in 
Index  Medicus 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-562-2218 

Des  Moines:  515-245-4688 


Iowa 


Medicine 


About  the  Cover 

This  is  the  second  of 
two  issues  devoted  to 
domestic  violence.  The 
poem  on  the  cover  was 
written  for  the  Clothes- 
line Project  of  the  Polk 
County  Family  Violence 
Center. 


FEBRUARY  1995  / VOLUME  85  / 2 


Editorials 


55 

57 


The  AMA  in  action 


Managed  care  and  other  issues  received  attention  at  the  AMA’s  Interim 
Meeting  in  December. 

% Tin:  Presiden  t Comments 


North  Iowa  responds  to  domestic  violence 


A member  of  the  IMS  Alliance  discusses  a local  community  approach  to 
the  problem  of  domestic  violence, 
w M wise  Brixkmax,  RN 


Current  Issues 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  S25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 

Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission,  KS 
66215,  phone  913/888- 
8781.  IOWA  ADVERTIS- 
ING: Jane  Nieland,  Iowa 
Medicine,  1001  Grand 
Avenue,  West  Des  Moines, 
Iowa  50265.  Phone  515/ 
223-1401.  EDITORIAL 
CONTENT:  The  Society  is 
unable  to  assume  responsi- 
bility for  the  accuracy  of 
that  which  is  submitted. 
Manuscripts  or  editorial 
inquiries  should  be 
directed  to  the  Editor, 

Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


In  the  news 


5 8 IMS  Update 

• IMS  represented  at  AMA  meeting 

• Domestic  abuse  panel  at  IMS  Scientific  Session 


6 0 Futures 

• Medicare  conversion  factors  are  good  news 

• Iowa  GPGIs  increase 

6 2 Legislative  Affairs 

• Any  willing  provider  legislation 

• How  to  contact  your  legislators 

6 4 Medical  Economics 

• More  legal  action  in  mental  health  contract 

• Want  to  sound  off  on  RBRVS?  Here’s  how 


6 6 Practice  Management 

• December  graduates  of  the  MEP 

6 8 Newsmakers 

• New  members,  awards,  obituaries 


FEBRUARY,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•THE  IMS  CHMIS  COMMITTEE  is  recommending  adoption  by  the  IMS  House  of  Delegates  of  a 
"statement  of  principles"  to  guide  IMS  participation  in  development  of  the  Iowa  Community 
Health  Management  Information  System.  These  principles  will  ensure  that  physician  interests  — 
including  concerns  about  confidentiality  and  ethics  — are  fairly  represented.  For  more 
details  about  the  recent  meeting  of  the  IMS  CHMIS  Committee,  see  the  March  Medical  Economics 
section  in  Iowa  Medicine . 

•an  ANALYSIS  OF  THE  REPUBLICAN  "CONTRACT  WITH  AMERICA"  in  the  context  of  AMA  policy  is 
available  by  calling  Chris  Clark  at  IMS  headquarters,  515/223-1401  or  800/747-3070. 

•FOR  THE  LATEST  ON  THE  GEOGRAPHIC  PRACTICE  COST  INDICES  (GPCIs)  for  Iowa  physicians, 
turn  to  this  month's  Futures  section  on  page  60.  You  will  also  find  information  on  the  1995 
Medicare  Conversion  Factor  published  in  a recent  Federal  Register. 

•SOME  OF  YOU  WHO  ATTENDED  THE  IMS  FUTURES  CONFERENCE  last  October  expressed  an  interest 

in  a book  on  capitation  written  by  Bill  DeMarco,  one  of  the  conference  speakers.  According 
to  DeMarco,  the  book  is  in  the  final  editing  stage  and  will  be  completed  in  about  a month. 

•THE  PRICE  OF  PHYSICIAN  SERVICES  AS  MEASURED  BY  THE  Consumer  Price  Index  increased  4.4% 
during  the  12  months  from  December,  1993 -December,  1994.  This  was  the  lowest  December-to- 
December  change  since  1973. 

•IOWA  MEDICAL  SOCIETY  LEADERSHIP  has  approved  a blueprint  for  specialty  society  repre- 
sentation in  the  IMS  House  of  Delegates . The  blueprint  and  amended  bylaws  will  be  submitted 
to  the  IMS  House  of  Delegates  in  April.  If  adopted,  specialty  societies  who  meet  the  cri- 
teria will  be  eligible  to  participate  in  the  1996  IMS  House  of  Delegates. 

•a  STATE  DATA  CONFERENCE  is  planned  for  Thursday,  April  6 in  Des  Moines.  The  purpose  of 
the  conference  is  to  explore  options  and  develop  a state  health  data  strategy.  CME  credit 
will  be  available.  For  more  information,  call  Barb  Heck  at  the  IMS,  800/747-3070. 

•PHYSICIANS  ARE  ADVISED  THAT  SOME  IOWA  NEWSPAPERS  have  unknowingly  published  a press 
release  which  attempts  to  charge  consumers  $9.95  for  government  booklets  on  Medicare  which 
can  actually  be  obtained  for  free.  The  press  release,  entitled  "New  Medicare  Publications 
Now  Available",  advertises  the  Medicare  1994  Handbook  and  the  Guide  to  Health  Insurance. 

These  publications  and  others  may  be  obtained  FREE  by  writing  to:  Medicare  Publications, 
Health  Care  Financing  Administration,  6325  Security  Boulevard,  Baltimore,  Maryland,  21207. 
For  a list  of  free  Medicare  publications  available  for  consumers,  call  Chris  Clark  at  the 
IMS,  800/747-3070  or  515/223-1401. 

•A  3 -DAY  SEMINAR  ON  SPECIALTY  CODING  by  nationally-known  coding  expert  Nancy  McGuire 
will  be  sponsored  by  the  Iowa  Medical  Society  Tuesday-Thursday , April  18-20,  in  Des  Moines. 
The  seminar  will  cover  coding  for  primary  care,  neurosurgery,  orthopedic  surgery,  ENT, 
pediatrics  and  others.  You  will  receive  a mailing  on  this  special  seminar. 

•medicare  PHYSICIAN  PARTICIPATION  RATES  FOR  1995  should  be  available  by  mid-February  when 
the  1995  MEDPARD  book  is  released.  The  MEDPARD  is  mailed  to  all  participating  physicians. 

For  more  information,  call  Barb  Heck  at  the  IMS,  515/223-1401  or  800/747-3070. 


For  more  information  about  any  deadline  news  item,  call  Chris  Clark  at 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


Feature  A r t i c l e s 


Domestic  violence:  the  law  and  physician  liabilities 


A Des  Moines  attorney  discusses  physician  reporting  responsibilities  under  Iowa 
law  and  commonly  asked  questions  regarding  patient  consent  and  legal  protections. 
% Jeanine  Freeman,  JD 


An  insert 
for  your 
patients . . . 
Look  in  the 
center  of 
this  Iowa 
Medicine. 
Extra  copies 
available  by 
calling  Jane 
Nieland  at 
the  IMS. 


Science 


Documenting  domestic  abuse 


An  Iowa  police  officer  gives  advice  on  medical  record  and  photographic 
documentation  of  domestic  abuse.  £ Curtis  Ruby 

Rural  battered  women 


Limited  access  to  a telephone,  a means  of  transportation  and  the  court  system  are  some 
of  the  special  problems  faced  by  battered  women  in  rural  Iowa.  0 Laurie  Schirper 

Domestic  violence  programs  across  Iowa 


A map  and  other  referral  information  for  physicians  across  the  state. 

What  works,  what  doesn’t  work 


Iowa  physicians  offer  advice  on  how  to  deal  with  victims  in  your  office. 


and  Education 

Iowa  domestic  abuse  scenarios 


What  choice  would  you  make  in  these  situations? 
# Lee  Fagre,  MD;  Kathleen  Buckwalter,  RN 

Laparoscopic  splenectomy 


0 Warren  Bower,  MD:  David  Coster,  MD;  Mark  Westberg,  MD;  Victor 
Wilson,  MD 


89 The  Editor  Comments 

9 1 Physician  Learner 


Editorial  Board 

IMS  President 
James  White,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Iluston 

Managing  Editor 
Christine  Clark 

Production/Advertising 

Manager 

Jane  Nieland 

All  articles  published 
in  Iowa  Medicine 
are  listed  in 
Index  Medicus 


STATEWIDE 
PHYSICIANS 
HEALTH 


Over  10,000  individuals  are  protected  by  the  Iowa 
Medical  Society-sponsored  STATEWIDE  PHYSICIANS 
HEALTH  INSURANCE  PROGRAM.  It’s  stable  cover- 
age with  competitive  rates. 

If  you're  not  one  of  the  SPHIP  insureds,  you  may  want 
to  explore  the  program’s  many  coverage  options  — 
both  medical  and  dental.  We’ll  be  glad  to  supply 
information  specific  to  you  and  your  practice. 


Endorsed  and  overseen  by  the  IMS  for  its  members, 
their  families  and  employees,  the  SPHIP  has  been 
underwritten  by  Blue  Cross  Blue  Shield  of  Iowa 
since  the  program  began  40  years  ago.  Today’s 
program  incorporates  various  deductibles  and  cover- 
age formats. 

Please  call  Ruth  Clare,  Terri  DeGroot  or  Mary  Sievers 
for  information  about  the  program. 


BERNIE  LBWE  5c  A55BEIATE5.  INE. 

Insurance  Administrators  to  Professional  Associations  & 
Universities  and  Colleges 

515-222-BB11  1-BDB-942-471B  FAX  515-222-B915 

27 BD  Westown  Parkway.  Suite  41B 

\A/f=><=t-  rif=»t;  \/1ninc3c=  ln\A/4  Rn^RR-l^ll 


Iowa  Medicine 


Iowa  Medicine 


About  the  Cover 

Lois  Stoltze,  MD,  an 
anesthesiologist  at 
McFarland  Clinic  in 
Ames,  checks  on  a 
patient  before  surgery. 


MARCH  1995  / VOLUME  85  / 3 


Editorials 


Exciting  times 

Communities  all  over  Iowa  are  pursuing  dramatically  different  ways 
of  providing  health  care.  % The  President  Comments 


King  Will  and  the  Foul  Humours 


Don’t  miss  this  wonderfully  satirical  Fable  for  Health  System  Reform 
which  brought  down  the  House  of  Delegates  at  the  AMA’s  Interim 
Meeting  in  December.  # Robert  McAfee,  MD,  president,  AMA 


Current  Issues 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  $25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission, 
Kansas,  66215-1354,  phone 
913/888-8781.  IOWA 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


In  the  news 


112  IMS  Update 

• IMS  House  of  Delegates  April  28-30,  Des  Moines  Marriott 

• Specialty  society  update 

113  Futures 

• Patient-physician  relationship  at  risk,  says  JAMA  article 

• AMA  calls  for  Medicare  reform 

• Is  Congress  really  serious  about  cutting  the  budget? 

115 Legislative  Affairs 

• Insurance,  liability  reform  introduced  in  Iowa  Legislature 

• AMA  legislative  priorities 

117 Medical  Economics 

• IMS  committee  recommends  CI1MIS  policy 

• Medicaid  managed  care  plan  awash  in  lawsuits 

119  Practice  Management 

• You  asked  for  it,  we  have  it  . . . coding  extravaganza 

• HCFA  documentation  guidelines 


1 2 1 


Newsmakers 


MARCH,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•VIDEOTAPES  OF  THE  JANUARY  TELEMEDICINE  CONFERENCE  cosponsored  by  the  Iowa  Medical 
Society  are  now  available.  Two  different  videotapes  are  available  — one  of  the  entire  pro- 
gram and  one  depicting  a fiberoptics  consult  between  physicians  in  Des  Moines  and  Fort 
Dodge.  Call  Becky  Roorda  or  Lyn  Durante  at  the  IMS,  515/223-1401  or  800/747-3070. 

•THE  IOWA  MEDICAL  SOCIETY  WAS  MENTIONED  IN  A RECENT  Des  Moines  Register  article  on 
possible  reinstatement  of  the  death  penalty  in  Iowa.  IMS  President  James  White,  MD  comment- 
ed on  IMS  and  AMA  ethical  policy  which  forbids  physician  participation  in  state  executions. 
For  a complete  explanation  of  IMS/AMA  policy  on  capital  punishment,  see  the  April  Iowa 
Medicine. 

•APPARENTLY,  THERE'S  TROUBLE  IN  MINNESOTA  as  Minnesota  House  and  Senate  Republicans  have 
announced  a plan  to  dismantle  several  aspects  of  the  much-touted  health  care  reform  plan, 
MinnesotaCare,  including  the  1997  deadline  for  achieving  universal  coverage  and  community 
rating.  Iowa  physicians  were  recently  part  of  a successful  lawsuit  against  the  state  of 
Minnesota  over  a 2%  provider  tax  assessed  against  out-of-state  physicians  treating 
Minnesotans.  A judge  ruled  the  tax  unconstitutional  for  out-of-state  providers;  the  state  of 
Minnesota  has  decided  not  to  appeal . 

•a  RECENT  WALL  STREET  JOURNAL  ARTICLE  described  the  AMA's  new  Physician  Capital  Source 
Program,  which  Iowa  physicians  learned  about  during  last  October's  Futures  program  in  Des 
Moines.  The  Journal  said  the  AMA's  project  "will  give  doctors  business  skills  and  introduce 
them  to  sources  of  capital  so  they  can  compete  against  insurers  and  investor-owned  HMOs 
dominating  the  health  care  landscape" . For  more  information  about  the  program,  call  the  AMA 
Managed  Care  Hotline,  800/AMA-1066 . 

•THE  IOWA  FOUNDATION  FOR  MEDICAL  CARE  is  beginning  a new  project  which  will  involve  100 
Iowa  physicians.  The  Ambulatory  Care  Quality  Improvement  Project  is  a multi-Peer  Review 
Organization  pilot  cooperative  project  which  will  focus  on  improving  care  in  physician 
offices  for  Medicare  patients  with  diabetes  mellitus.  The  project  will  promote  physician 
self-examination.  IFMC  is  sending  letters  to  a randomly-selected  group  of  physicians 
requesting  their  participation.  You  may  volunteer  for  this  project  by  calling  Peg  Mason  at 
IFMC,  800/383-2856. 

•THE  IMS /IOWA  STATE  BAR  ASSOCIATION  REGIONAL  MEETINGS  will  be  held  Tuesday,  March  14  in 
Des  Moines;  Tuesday,  March  21  in  Sioux  City  and  Monday,  March  27  in  Cedar  Rapids.  The  pro- 
gram will  focus  on  end-of -life/ futile  care  and  sexual  harassment  in  the  health  care  work- 
place. For  more  information  on  attending,  call  Tina  Preftakes  at  the  IMS,  800/747-3070. 

•SF  84,  INDIVIDUAL  INSURANCE  REFORM,  has  passed  both  the  Iowa  House  and  Senate  and  is 
on  its  way  to  the  Governor  for  signature.  Key  provisions  include:  limiting  rate  variations 
for  blocks  of  business  and  prohibiting  use  of  rating  characteristics  other  than  age,  geo- 
graphic area  and  family  composition;  disclosure  required  to  prospective  customers  of  provi- 
sions related  to  preexisting  conditions;  renewal  of  policies  is  required  unless  premiums 
have  not  been  paid  or  the  company  discontinues  business;  coverage  must  be  made  available  to 
eligible  individuals  within  30  days  of  another  policy  being  discontinued;  restrictions  on 
coverage  for  preexisting  conditions  may  not  be  for  more  than  12  months.  Standards  for  plans 
will  be  set  by  the  insurance  commissioner. 


For  more  information  about  any  deadline  news  item,  call  Chris  Clark  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


F E A T U R 

122 


S C I E N C 

127 


Advert 


e Article 

Pitfalls  of  integration 


The  decision  to  integrate  should  be  made  only  after  a thorough 
analysis  of  what  the  physician  has  to  gain  and  the  potential  risks. 
# Robert  Krypel,  JD 


and  Education 

Antibiotic  resistance:  an  emeigency  we  can’t  ignore 


As  bacteria  adapt  to  their  changing  environment,  the  effects  of 
antibiotic  resistance  will  be  increasingly  felt  by  Iowa  physicians  and 
their  patients.  # Stephes  Ri\derk\eciit , DO 


129  The  Editor  Comments 

131  The  Art  of  Medicine 


ising  Directory 


132  Classified  Advertising 

136  Professional  Listing 

138  Advertising  Index 


Editorial  Board 

IMS  President 
Janies  White,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  Clark 

Production/Advertising 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


li'/MERCY 

H ° S P 1 T A L Mercy  Hospital  Medical  Center 

MEDICAL  J H 

CENTER  preienti 

"TRAUMA  AND  CRITICIAL  CARE:  CLINICAL  PROBLEMS  IN  THE  90s" 

Wednesday,  April  12,  1995 

Guest  Faculty Topics 

John  Weigelt,  M.D "Preoperative  Use  of  Antibiotics: 

Chairman,  Department  of  Surgery  New  Ideas  for  an  Old  Idea" 

St.  Paul-Ramsey  Medical  Center 

St.  Paul,  Minnesota  "Looking  at  Liver  Trauma" 


Brent  Krantz,  M.D "Treatment  of  Pelvic  Fractures" 

Director,  Trauma  Services 

Merit  Care  Medical  Center  "Trauma  Evaluation  and  Resuscitation" 

Fargo,  North  Dakota 


Neil  Yeston,  M.D "Management  of  the  Intensive  Patient: 

Professor  of  Surgery  Adult  Respiratory  Distress  Syndrome" 

University  of  Connecticut 
College  of  Medicine 
Hartford,  Connecticut 


Approved  by  Mercy  Hospital  Medical  Center,  an  . Physician  Fee $50.00 

IMS-accredited  CME  organization  for  4 hours  of  . Physician  Assistant $25.00 

Category  I AMA  Physician’s  Recognition  Award.  . Nurses $25.00 

Nursing  Personnel $25.00 

Nursing  CEUs:  0.5  (5  Contact  Hours)  . Pharmacists $25.00 

Application  has  been  made  for  additional  accredita-  . Paramedicals $25.00 

tions.  See  brochure.  Resident/Student Complimentary 


This  seminar  will  be  held  at  the  Mercy  Education  Center,  Fifth  Street  and  University  Avenue, 
Des  Moines,  Iowa.  Parking  adjacent  to  the  Education  Center. 


Please  contact:  Department  of  Medical  Education  • Mercy  Hospital  Medical  Center 
400  University  • Des  Moines,  Iowa  50314-3190  • 515-247-3042 


Iowa  Medicine 


Iowa  Medicine 


About  the  Cover 

Juan  Harding , MD,  a 
family  practice 
physician  in  Marengo, 
explains  a chest  x-ray 
to  patient  Dawn 
Weldon.  Using  a 
computer  and  a 
telephone,  the  hospital 
is  able  to  transmit 
x-rays  to  the  U1 
Department  of 
Radiology.  Photo  by 
David  Pedersen. 


APRIL  1995  / VOLUME  85  / 4 


Editorials 


Helping  our  patients  and  communities 

The  IMS  Education  Fund  helps  physicians  and  the  public  and  would 
not  exist  without  your  generosity.  0 The  President  Comments 


Ul  College  of  Medicine  in  the  21st  century 

The  new  dean  of  the  UI  College  of  Medicine  discusses  his  vision  for 
the  future  and  the  leadership  challenges  he  faces. 

# Robert  Ketch,  MD 


Current  Issues 


Iowa  Medicine,  Journal  ot 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  S25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission, 
Kansas,  66215-1354,  phone 
913/888-8781.  IOWA 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
he  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


148  In  the  news 


1 4 8 


1 5 0 


1 5 2 


15  4 


15  6 


1 5 8 


IMS  Update 

• Policy  resolutions  submitted  for  House  approval 

• Slate  of  candidates  for  IMS  offices 


Futures 

• Entitlements  threaten  future,  say  ISU  economists 

• Update  on  managed  care  developments 

• AMA  Capital  Source  program 

Legislative  Affairs 

• Important  bills  survive  funnel  in  Iowa  Legislature 

• IMS/AMA  policy  on  capital  punishment 

Medical  Economics 

• CIIMIS  activities 

• Vaccine  for  Children  program  begins 

Practice  Management 

• Coding  extravaganza  April  18-20 

• Brush  up  on  your  TB  procedures 

Newsmakers 


144  Iowa  Medicine  Volume  85/4  April  1 9 95 


APRIL,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•THE  IMS  BILL  ON  STATUTE  OF  LIMITATIONS  has  passed  the  Iowa  House,  but  its  fate  in  the 
Senate  is  uncertain.  Physicians  should  contact  their  Senators  immediately  and  ask  them 
to  support  HF  394!  The  bill  passed  the  House  on  Monday,  March  27  on  a vote  of  71  - 24.  The 
bill  would  reduce  the  statute  of  limitations  for  minors  so  the  normal  two-year  statute  would 
begin  at  age  6.  In  effect,  this  means  a lawsuit  for  an  alleged  birth  or  early  childhood 
injury  would  need  to  be  filed  by  the  child's  eighth  birthday.  Ninety-seven  percent  of  law- 
suits for  birth  injuries  are  brought  within  this  time  period;  the  bill  would  encourage  the 
remainder  to  be  filed  earlier  when  witnesses  are  still  available,  memories  are  clearer  and 
the  standard  of  care  prevailing  at  the  time  clearly  established. 

Representatives  who  voted  for  the  IMS  bill  to  reduce  the  statute  of  limitations  are: 
Democrats  — Baker,  Mascher,  Bell,  May,  Drees,  Mertz,  Mundie,  O'Brien,  Running,  Weigel; 
Republicans  — Arnold,  Blodgett,  Boddicker,  Boggess,  Bradley,  Branstad,  Brauns,  Brunkhorst, 
Carroll,  Churchill,  Coon,  Corbett,  Cormack,  Cornelius,  Daggett,  Disney,  Drake,  Eddie,  Ertl, 
Garman,  Gipp,  Greig,  Greiner,  Gries,  Grubbs,  Grundberg,  Hahn,  Halvorson,  Hammitt,  Hanson, 
Harrison,  Heaton,  Houser,  Huseman,  Jacobs,  Klemme,  Kremer,  Lamberti,  Larson,  Lord,  Main, 
Martin,  Metcalf,  Meyer,  Millage,  Nelson  B,  Nutt,  Rants,  Renken,  Salton,  Schulte,  Siegrist, 
Sukup,  Teig,  Tyrrell,  Van  Fossen,  Vande  Hoef,  Veenstra,  Weidman,  Welter,  Van  Maanen. 

(Please  remember  to  thank  your  representatives  who  voted  for  the  bill) 

Representatives  who  voted  against  the  IMS  bill  to  reduce  the  statute  of  limitations  are: 
Democrats  — Bernau,  Burnett,  Cataldo,  Cohoon,  Connors,  Doderer,  Harper,  Holveck,  Jochum, 
Koenigs,  Kreiman,  Larkin,  McCoy,  Moreland,  Murphy,  Myers,  Nelson  L,  Ollie,  Schrader,  Shoultz, 
Warnstadt,  Wise,  Witt;  Republicans  — Hurley. 

•ALSO  IN  THE  IOWA  LEGISLATURE,  SF  449,  initiated  by  the  Iowa  Chiropractic  Society, 
which  would  have  prevented  managed  care  plans  from  using  physician  gatekeepers  for  chiro- 
practic and  podiatric  services,  failed  to  emerge  from  the  Senate  Human  Resources  Committee. 
However,  it  could  appear  as  an  amendment  to  another  bill.  SF  339,  introduced  by  the  Iowa 
Optometric  Society,  would  require  all  managed  care  plans  to  reimburse  any  optometrist  if 
such  services  are  covered  by  the  plan.  The  IMS  asks  that  you  call  or  write  your  senator 
and  representative  and  ask  them  to  oppose  all  any  willing  provider  bills.  These  bills  make 
it  impossible  for  physicians  in  managed  care  arrangements  such  as  an  IPA  or  PHO  to  control 
costs  and  pick  partners. 

•MEANWHILE,  THE  AMA  IS  CELEBRATING  A BIG  VICTORY  following  a major  victory  on  the  lia- 
bility reform  front.  After  intense  AMA  physician  lobbying,  the  Republican- control led  House 
voted  to  limit  pain  and  suffering  damages  in  medical  malpractice  cases  to  $250,000.  The 
medical  liability  amendment  is  part  of  a broader  product  liability  bill.  According  to  the 
AMA,  every  lawmaker  was  contacted. 

•if  YOU  HAVEN'T  READ  YOUR  MARCH  MEDICARE  INFO  describing  Medicare's  April  1 Part  B com- 
puter conversion,  the  IMS  advises  you  to  do  so  immediately!  There  will  be  a noticeable 
disruption  in  cash  flow  during  the  conversion.  Around  March  25,  providers  should  have 
received  three  times  their  normal  payment.  From  April  4 - April  16,  claims  will  be  paid 
daily.  However,  on  April  17,  the  "hold  file"  requirement  will  be  reinstated,  meaning  normal 
cash  flow  is  not  expected  again  until  mid-May.  If  you  have  questions,  please  call  Barb 
Heck  or  Mary  Reinsmoen  of  the  IMS  staff. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


F E A T U R 

164 

166 

S C I E N C 

171 

Advert 


e Articles 

A new  course  for  medical  education 


The  undergraduate  curriculum  at  the  LTniversity  of  Iowa  College  of 
Medicine  has  been  revamped  to  put  more  emphasis  on  community- 
based  primary  care.  % Petek  Densen,  MD 


Hie  future  of  vaccines 


The  usefulness  of  antibiotics  has  become  more  limited;  UI  experts 
believe  the  preventive  potential  of  vaccines  may  be  a solution. 

# Vera  Dordick 


a n d Education 


Sports  medicine  education  in  the  U.S. 

The  authors  discuss  problems  which  arise  when  sports  medicine 
advice  and  services  do  not  come  from  medical  professionals. 

# Daniel  Pick,  MD;  David  Tearse,  MD 


17  3 The  Editor  Comments 

175  The  Physician  Learner 


ising  Directory 


176  Classified  Advertising 

18  0 Professional  Listing 

182  Advertising  Index 


Editorial  Board 

IMS  President 
James  White,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Iluston 

Managing  Editor 
Christine  McMahon 

Production/Advertising 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


The  Throckmorton  Surgical  Society 
Spring  Meeting 


IOWA  METHODIST 
MEDICAL  CENTER 


Surgical  Symposium  on 

CONTROVERSIES  IN  SURGERY 


AN  IOWA  HEALTH  SYSTEM  AFFILIATE 


April  21-22,  1995 

Iowa  Methodist  Medical  Center  • Jester  Auditorium 

Des  Moines,  Iowa 


SURGICAL 
SOCIETY  |> 


Blake  Cady,  M.D. 
Professor  of  Surgery 
Harvard  Medical  School 
Boston,  Massachusetts 


Guest  Faculty 

Maureen  Martin,  M.D. 

Associate  Professor  of  Surgery 
Director  of  Organ  Transplantation 
University  of  Iowa 
Iowa  City,  Iowa 


Richard  M.  Devine,  M.D. 

Assistant  Professor  of  Surgery 
Department  of  Colon/Rectal  Surgery 
Mayo  Clinic  School  of  Medicine 
Rochester,  Minnesota 


Topics 


John  H.  Ranson,  M.D. 

Professor  of  Surgery 

New  York  University  Medical  School 

New  York,  New  York 


Jon  A.  vanHeerden,  M.D. 
Professor  of  Surgery 
Mayo  Clinic  School  of  Medicine 
Rochester,  Minnesota 


“Management  of  Metastatic  Liver  Disease” 

“Diagnosis  and  Treatment  of  Primary  Hyperparathyroidism” 
“Current  Evaluation  and  Treatment  of  Acute  Pancreatitis” 
“Diagnosis  and  Management  of  Post-Cholecystectomy  Injuries” 
“Hypercortisolism — What  the  Surgeon  Should  Know” 


“Role  of  Axillary  Dissection  in  Early  Breast  Cancer” 
“Evaluation  of  Thyroid  Nodules” 

“Timing  of  Surgery  in  Gallstone  Pancreatitis” 

“In  Situ  Breast  Cancer — the  Role  of  Radiotherapy” 

“Role  of  Preoperative  Radiation  Treatment  in  Rectal  Cancer” 


“Laparoscopic  Colectomy” 


Accreditation 

As  an  organization  accredited  for  Continuing 
Medical  Education,  the  Iowa  Methodist  Medical 
Center  certifies  that  this  offering  meets  the 
criteria  for  Category  I credit  toward  AMA 
Physician’s  Recognition  Award,  provided  it  is 
used  and  completed  as  designed: 

Friday,  April  21,  1995  7 hours 

Saturday,  April  22,  1995  3 hours 


Cost 


Physician  fee $150.00 

Resident  fee $35.00 


Contact 

Department  of  Surgery  Education 
Iowa  Methodist  Medical  Center 
1221  Pleasant  Street,  Suite  550 
Des  Moines,  Iowa  50309;  515/241-4076 
Fax:  515/241-4080 


Iowa  Medicine 


Iowa  Medicine 


About  the  Cover 

Greg  Paulson,  MD,  an 
internist  with  Medical 
Associates  in  Dubuque, 
visits  with  Howard 
Martensen  on  the 
skilled  nursing  unit  at 
Mercy  Health  Center, 
Dubuque.  Photo  by 
James  Shaffer 
courtesy  of  Mercy 
Health  Center. 


MAY  1995  / VOLUME  85  / 5 


Editorial 


Farewell  advice 


In  his  final  column  as  IMS  president,  Dr.  White  emphasizes  the  need 
for  Iowa  physicians  to  stay  informed  and  stay  involved. 

# The  President  Comments 


Current  Issues 


192  In  the  news 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  S 25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission, 
Kansas,  66215-1354,  phone 
913/888-8781.  IOWA 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


1 9 2 


19  4 


196 


19  8. 


200 


2 0 1 


IMS  Update 

• Specialty  society  update 

• AMA-ERF  Doctors’  Day  contributors 

Futures 

• Managed  care  statistics  for  Iowa 

• Scorecard  of  Iowa  reforms 

• Gingrich  calls  for  investigation 


Legislative  Affairs 

• Which  bills  survived  the  second  legislative  funnel? 

• AMA  scores  liability  victory  in  Congress 


Medical  Economics 

• IMS  CIIMIS  Committee  discusses  policy 

• Ambulatory  Care  Quality  Improvement  Project 


Practice  Management 

• Special  cost  reductions  on  seminars 

• Discussing  bad  outcomes  with  patients 


Newsmakers 


MAY , 1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•THE  IMS  AND  IOWA  HOSPITAL  ASSOCIATION  HAVE  BEEN  WORKING  with  representatives  of  Heritage 
National  Healthplan,  Blue  Cross  Blue  Shield  and  Principal  Health  Care  on  a cooperative  agree- 
ment regarding  the  AMA's  Patient  Protection  Act.  Under  the  cooperative  agreement,  the  partic- 
ipating organizations  would  agree  to  the  principles  in  the  Patient  Protection  Act  which  pro- 
tect patients  and  physicians  under  managed  care.  A draft  of  the  agreement  has  been  prepared 
and  is  under  consideration  by  the  various  entities . The  final  agreement  will  be  published  in 
a future  issue  of  Iowa  Medicine. 

•THE  IMS  HEADQUARTERS  OFFICE  now  has  phone  mail.  The  new  system  allows  physicians  to 
call  in  before  and  after  hours  and  leave  a message  with  the  automated  attendant  recording. 
Callers  will  need  a touchtone  telephone  to  use  the  directory  system.  Callers  will  also  have 

a choice  of  leaving  a message  with  a staff  member  by  dialing  his  or  her  extension.  The 

automated  attendant  recording  offers  an  option  at  the  end  for  the  caller  to  press  1 and 
enter  the  last  name  of  the  person  they  are  trying  to  reach  (if  you  don't  know  the  staff 
person's  extension  number).  A directory  of  IMS  staff  extension  numbers  will  appear  in  the 
June  Iowa  Medicine. 

•dr.  JAMES  TODD,  EXECUTIVE  VICE  PRESIDENT  OF  THE  AMA  since  1990,  announced  in  April  that 

he  will  retire  as  AMA  EVP  at  the  end  of  his  current  contract  in  June  of  1996.  He  announced 

his  decision  at  this  time  to  allow  the  Board  of  Trustees  ample  time  to  carry  out  an  order- 
ly search  process  and  transition.  Dr.  Todd  said  he  made  his  decision  because  a major  por- 
tion of  the  agenda  he  set  for  himself  has  been  accomplished,  including  "a  change  in  the 
style  of  interaction  the  organization  brings  to  its  external  relationships  and  to  leave  the 
AMA  well-positioned  for  the  future" . 

•THE  IMS  SERVICES  CODING  EXTRAVAGANZA  has  been  rescheduled  for  June  13  and  14  at  the 
Best  Western  Des  Moines  International,  Des  Moines.  See  the  insert  to  this  Iowa  Medicine  for 
additional  details . 

•1,100  PHYSICIANS  AND  MEDICAL  SOCIETY  EXECUTIVES  attended  the  AMA  Leadership  Conference 
in  Washington,  DC.  The  Iowa  delegation  met  with  four  representatives  and  both  Iowa  sena- 
tors. At  this  time,  all  of  the  Iowa  congressmen  appear  to  be  opposed  to  future  Medicare 
cuts  and  are  concerned  about  what  they  could  mean  to  Iowa's  elderly.  There  is  a consensus 
that  very  little  will  be  done  in  the  area  of  health  system  reform  this  year. 

•A  "DIRECT  ACCESS  TO  CHIROPRACTORS"  amendment  was  filed  from  the  floor  to  SF  484,  the 
administration  appropriations  bill . The  amendment  would  prohibit  a managed  care  plan  from 
using  an  MD  or  DO  as  a gatekeeper  for  a chiropractor.  It  passed  the  Senate  April  24;  its 
fate  in  the  House  was  uncertain  as  of  press  time. 

•THE  DEPARTMENT  OF  HUMAN  SERVICES  plans  to  implement  managed  care  for  Title  XIX  sub- 
stance abuse  cases  on  September  1,  1995.  The  state  has  asked  for  bids  from  contractors. 

•BEGINNING  OCTOBER  1,  there  will  be  new  certification  of  medical  necessity  forms  which 
physicians  are  required  to  sign  for  Durable  Medical  Equipment.  CIGNA  staff  believe  the  new 
forms  will  streamline  the  process,  though  DME  suppliers  have  launched  an  aggressive  cam- 
paign against  the  new  forms.  For  more  information,  call  Barb  Heck  at  the  IMS. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


F E A T U R 

202 


S C I E N C 

209 


Advert 


Article 


Financing  of  physician  ventures 

Physicians  often  face  major  obstacles  in  securing  appropriate 
financing  for  managed  care  ventures.  The  author  discusses  how  to 
obtain  financing  and  what  it  takes  to  be  successful.  Information  on 
the  AMA’s  new  Capital  Source  Program  can  be  found  on  page  206. 
# Steve  DeNelsky 


and  Education 


Hepatitis  B vaccination:  a cost  analysis 

The  authors  discuss  universal  infant  immunization  from  clinical 
and  economic  perspectives. 

# George  Bergus,  MD;  Steven  Meis,  MD 


213  The  Editor  Comments 

215  The  Art  of  Medicine 


ising  Directory 


216  Classified  Advertising 

2 2 0 Professional  Listing 

2 2 2 Advertising  Index 


Editorial  Board 

IMS  President 
James  White,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  McMahon 

Production/Advertising 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


WHO  ARE  WE? 

The  Iowa  Medical  Group  Management  Association  is  a nonprofit  organi- 
zation whose  membership  is  comprised  of  individuals  engaged  in  the 
administrative  aspects  of  medical  group  practice.  Our  membership  is 
diverse,  representing  group  practices  operating  under  various  organiza- 
tional and  financial  structures.  Current  membership  in  IMGMA  includes 
over  500  people  representing  almost  3,500  physicians. 

WHO  CAM  BELONG? 

There  are  four  classifications  of  members:  active,  affiliate,  honorary  and 
life.  Active  membership  is  limited  to  persons  who  are  serving  in  an 
administrative  capacity  within  a physician  group  practice,  with  the 
exception  of  honorary,  life  and  affiliated  members.  Affiliate  members 
are  individuals  who  supply  products  or  services  to  IMGMA  members. 

WHY  JOIN  IMGMA? 

1 IMGMA  enhances  your  professional  growth,  development  and 
viability  as  a medical  group  manager. 

2 IMGMA  offers  a variety  of  targeted  educational  opportunities. 

3 IMGMA  provides  opportunities  for  members  to  share  and  dissemi- 
nate information  of  mutual  interest. 

4 IMGMA  maintains  an  active  liaison  with  other  key  public  and 
private  organizations  that  affect  the  management,  funding  and 
delivery  of  quality  physician  care. 

5 IMGMA  dues  are  only  $75  per  year. 


IOWA  MEDICAL  GROUP  MANAGEMENT  ASSOCIATION 

iOOI  Caraitdl  Average,  West  !D@s  SSoimes,  BA  S02SS 

Please  send  me  an  application  for  membership! 

Name  Position 

Organization 

Address 

City/State/Zip 

Telephone  Number Number  of  Physicians 


Iowa  Medicine 


Iowa  Medicine 


About  the  Cover 

Pictured  on  this 
month’s  cover  is  Dr. 
Joseph  Hall,  1 995-96 
IMS  president.  Dr. 
Hall,  a Des  Moines 
radiologist,  took  office 
April  30.  Photo  by  Bob 
Willitts,  corporate 
photographer  for  Iowa 
Methodist  Medical 
Center  in  Des  Moines. 


JUNE  1995  / VOLUME  85  / 6 


Editorials 


Why  we  need  to  organize 


Joseph  Hall,  MD,  1995-96  IMS  president,  has  some  valuable  advice 
in  his  inaugural  column.  # The  President  Comments 


Current  Issues 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  $25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission, 
Kansas,  66215-1354,  phone 
913/888-8781.  IOWA 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


In  the  news 


23  2 


234 


23  6 


2 3 8 


2 3 9 


2 4 1 


IMS  Update 

• IMS  elects  physician  officers;  IMS  awards 

• IMS  domestic  violence  video  available  for  loan 

Futures 

• Patient  rights  and  responsibilities  under  managed  care 

• Medicare  battle  heats  up 

• Special  CHMIS  Update  page  begins  this  month 

Legislative  Affairs 

• Review  of  bills  in  1995  Iowa  Legislature 

• Reduction  in  statute  of  limitations  does  not  pass  Senate 

Medical  Economics 

• Important  CLIA  bill  introduced  in  Congress 

• Call  for  medical  futility  guidelines 

Practice  Management 

• Inappropriate  requests  for  physician  DEA  numbers 

• Part  B News  available  through  IMS 

• Risk  management  tips  from  MMIC 

Newsmakers 

• Physicians  elected  to  life  membership 


JUNE,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•THE  PROCESS  OF  CREATING  A CHMIS  FOR  IOWA  will  continue  uninterrupted  due  to  Hartford 
Foundation  approval  of  CHMIS  funding  for  another  year.  The  funding  was  crucial  since  the 
Iowa  Legislature  approved  a CHMIS  but  did  not  provide  funding.  The  grant  will  carry  the 
process  through  the  target  implementation  date  of  July  1,  1996.  (Look  inside  this  issue  of 
Iowa  Medicine  for  the  text  of  Iowa  Medical  Society  policy  on  CHMIS  recently  approved  by  the 
IMS  House  of  Delegates . ) 

•AN  IOWA  MEDICAL  SOCIETY  VIDEO  ON  PARTNER  BATTERING  is  complete  and  available  for  loan 
to  any  IMS  member  physician.  The  27-minute  video  features  Iowa  experts  on  domestic  abuse 
and  would  be  ideal  for  a county  medical  society  or  hospital  medical  staff  program.  For 
more  information,  call  Chris  McMahon  at  the  IMS,  800/747-3070. 

•lYJO  IOWA  HOSPITAL  GROUPS  plan  to  merge,  according  to  a recent  report  in  the  Des  Moines 
Register.  Allen  Health  Systems,  which  includes  Allen  Memorial  Hospital  in  Waterloo,  will 
merge  with  Iowa  Health  System.  Iowa  Health  System  includes  Iowa  Methodist  Medical  Center, 
Iowa  Lutheran  Hospital , both  in  Des  Moines , and  St . Luke ' s Hospital  in  Cedar  Rapids . 

•as  OF  PRESS  TIME,  THE  DEADLY  EBOLA  VIRUS  continued  to  spread  in  Zaire,  chiefly  affect- 
ing health  care  workers.  There  have  been  170  deaths.  Despite  the  public's  concern  over  the 
virus,  however,  scientists  and  physicians  are  more  concerned  about  everyday  American  bugs 
that  have  learned  to  defy  modern  medicine.  An  alarming  number  of  familiar  bacteria  have 
mutated  into  new,  highly  infectious  strains. 

•AN  EFFORT  TO  TURN  BACK  COUNTY-WIDE  ANTI-SMOKING  ORDINANCES  in  Wichita  Falls,  Texas  was 

defeated  at  the  ballot  box,  due  to  the  efforts  of  the  Wichita  County  Medical  Society,  the 
Texas  Medical  Association  and  the  AMA. 

•MEDICARE  IS  THE  HOTTEST  ISSUE  IN  WASHINGTON  these  days  and  experts  say  it  will  get 
even  hotter  during  the  1996  elections.  The  Medicare  fund  will  become  insolvent  sometime 
during  the  next  decade,  but  Republican  proposals  for  solving  Medicare's  budget  woes  are 
gathering  criticism  from  many  sides.  The  Republicans  face  a self-imposed  deadline  of  a bal- 
anced budget  by  the  year  2002,  but  health  policy  experts  say  cutting  that  much  from 
Medicare  would  almost  certainly  mean  charging  beneficiaries  more  while  squeezing  payments 
to  physicians  and  hospitals.  Robert  Reischauer,  former  director  of  the  Congressional  Budget 
Office,  said  "the  notion  that  this  can  be  squeezed  out  of  the  system  with  greater  effi- 
ciencies is  wishful  thinking"  . In  an  interview  in  the  New  York  Times,  the  Republican 
national  chairman  said  the  party  will  "go  it  alone"  on  cutting  projected  Medicare  spending. 
He  believes  Republicans  could  reap  the  benefits  if  they  can  take  credit  for  saving  Medicare 
from  bankruptcy.  According  to  the  AMA,  his  comments  were  the  first  indication  the 
Republicans  are  contemplating  unilateral  action  and  party-line  votes  to  redesign  Medicare. 

•MEANWHILE,  THE  AMA  IS  PROPOSING  a complete  transformation  of  Medicare.  Dr.  Nancy 
Dickey,  vice  chair  of  the  AMA  Board  of  Trustees,  testified  before  the  Senate  Finance 
Committee  regarding  Medicare's  insolvency  problems.  AMA's  proposed  Medicare  reform  follows 
five  principles:  1)  Encourage  cost -consciousness  among  beneficiaries;  2)  Increase  price 
competition  among  providers;  3)  Reduce  intergenerational  inequity  in  financing;  4)  Test 
ways  of  reducing  future  generations'  dependency  on  Medicare;  5)  Reduce  regulatory  and 
administrative  complexity. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


F E A T U R 

242 

S C I E N C 

247 

250 

Advert 


e Article 

IMS,  Iowa  physicians  focus  on  CHMIS 


The  Community  Health  Management  Information  System  (CIIMIS) 
will  become  law  for  Iowa  physicians  on  July  1,  1996;  in  the  interim, 
many  details  remain  undecided.  This  month’s  feature  discusses 
CHMIS  issues  of  concern  to  Iowa  physicians.  Look  on  pages  243-44 
for  the  complete  text  of  IMS  policy  on  CHMIS  adopted  April  30  by 
the  IMS  House  of  Delegates. 


M 


\ ' / 


on  your  horizon  July  1,  1996 


and  Education 


Duodenal  web  with  preduodenal  vein 


The  authors  describe  an  unusual  case  of  an  infant  with  duodenal 
atresia  and  preduodenal  portal  vein  without  Down’s  syndrome. 
# Sergio  Golombek,  A ID;  Jagadish  Bilge  MD; 

Oneybuchi  Ueabiala , MD 


Service  delivery  to  persons  with  HIV  and  AIDS 

HIV-positive  patients  would  benefit  from  pre  and  post-test 
counseling,  say  these  authors.  # Edward  Saunders,  PhD;  Susan 
Dolphin,  MSW;  Berry  Engebretsen,  MD 


253  The  Editor  Comments 

255  The  Physician  Learner 


Editorial  Board 

IMS  President 
Joseph  Hall,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  McMahon 

Productkm/Advertising 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


ising  Directory 


2 56  Classified  Advertising 

260  Professional  Listing 

262  Advertising  Index 


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Medical  Management  Strategies,  PC. 

Gary  Nielsen,  CPA 

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you  may  qualify  for  a bonus  of  up  to  $30,000  in  the  Army 
Reserve. 


Anesthesiology 
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Thoracic  Surgery 
Pediatric  Surgery 


Orthopedic  Surgery 
Colon-Rectal  Surgery 
Vascular  Surgery 
Neurosurgery 


A test  program  is  being  conducted  which  offers  a bonus 
to  eligible  physicians  who  reside  in  certain  geographic 
areas  (Pennsylvania,  West  Virginia,  Ohio,  Michigan, 


Illinois,  Indiana,  Wisconsin,  Minnesota  and  Iowa).  You 
would  receive  a $10,000  bonus  for  each  year  you  serve 
as  an  Army  Reserve  physician — for  a maximum  of  three 
years. 

You  may  serve  near  your  home,  at  times  convenient  for 
you,  or  at  Army  medical  facilities  in  the  United  States 
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such  as  the  Advanced  Trauma  Life  Support  Course. 

To  learn  more  about  the  Army  Reserve  and  the  Bonus 
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Iowa  Medicine 


Iowa  Medicine 


About  the  Cover 

The  1 995  IMS  award 
winners  are  clockwise, 
from  left — Dr.  Paul 
Laube,  Dubuque 
surgeon , Physician 
Community  Service 
Award;  Dr.  Laveme 
Wintermeyer,  former 
state  epidemiologist, 

Des  Moines,  Merit 
Award;  and  Dr.  Herman 
Hein,  professor  of 
pediatrics,  UI  College  of 
Medicine,  Iowa  City, 

Ben  T.  Whitaker  Award. 


JULY  1995  / VOLUME  85  / 7 


Editorials 


Three  important  issues 


Thoughts  on  loans  for  medical  students,  the  recent  visit  of  an  AMA 
Trustee  and  a meeting  with  the  IFMC.  # The  President  Comments 


Your  help  is  needed! 


A major  fund-raising  campaign  will  be  initiated  this  fall  for  the  IMS 
Education  Fund.  # Paul  Seebohm,  MD 


Current  Issues 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  S25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine , Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission, 
Kansas,  66215-1354,  phone 
913/888-8781.  IOWA 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


274  In  the  news 


274  IMS  Update 

• IMS  Directory  verification  letters  are  due 

• Update  on  specialty  representation  in  IMS  Mouse  of  Delegates 

276 Futures 

• PPRG  recommends  single  conversion  factor 

• AMA  has  recommendations  for  Medicare 

• Special  CIIMIS  Update  page  outlines  key  issues 

278  Legislative  Affairs 

• Statute  of  limitations  reduction  still  alive  for  1996 

• IMS  among  groups  discussing  Patient  Protection  Act 


279 Medical  Economics 

• Physicians  provide  “billions”  in  free  care,  says  AMA 

• Preventive  services  on  endangered  list? 

281  Practice  Management 

• Implementation  of  new  guidelines  for  CPT  coding 

• Telephone  advice  from  MMIG 

282  Newsmakers 

• Awards,  appointments 

• Names  in  the  news 


268  Iowa  Medicine  Volume  85/7  July  1995 


JULY,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•THE  IOWA  MEDICAL  SOCIETY  continues  working  with  a group  of  large  insurance  companies  and 
others  to  reach  a consensus  on  a document  entitled  Patient  Protection  Act:  Principles  of 
Agreement  under  Managed  Care.  Besides  the  IMS,  the  group  includes  Deer  & Company,  Heritage, 
Blue  Cross  and  Blue  Shield,  Principal  Financial  and  the  Iowa  Hospital  Association.  Members  of 
the  group  are  now  reviewing  the  final  draft  of  the  principles  of  agreement. 

•AN  IOWA  MEDICAL  SOCIETY  VIDEO  ON  PARTNER  BATTERING  is  complete  and  available  for  loan 
to  any  IMS  member  physician.  The  27-minute  video  features  Iowa  experts  on  domestic  abuse 
and  would  be  ideal  for  a county  medical  society  or  hospital  medical  staff  program.  For 
more  information,  call  Chris  McMahon  at  the  IMS,  800/747-3070. 

•DUE  TO  ITS  COMPREHENSIVE  EDUCATIONAL  PROGRAM  ON  DOMESTIC  VIOLENCE,  the  Iowa  Medical 
Society  has  been  asked  to  participate  in  a national  violence  prevention  conference  to  be 
held  in  Des  Moines  in  late  October.  The  Conference,  entitled  Bridging  Science  and  Program, 
will  be  sponsored  by  the  Centers  for  Disease  Control  and  will  be  open  to  anyone  interested 
in  violence  issues.  Watch  future  issues  of  Xowa  Medicine  for  more  details. 

•CONTROVERSY  OVER  RULES  GOVERNING  PHYSICIAN  ASSISTANTS  continues.  During  the  1995  leg- 
islative session,  PAs  introduced  unsuccessful  legislation  to  reduce  the  Board  of  Medical 
Examiners  authority  over  physicians  who  supervise  PAs.  The  IMS  Board  of  Trustees  has 
received  a copy  of  a letter  to  Attorney  General  Tom  Miller  from  the  PA  Board  accusing  the 
BME  of  usurping  the  authority  of  the  PA  Board.  The  BME  has  requested  an  attorney  general's 
opinion  to  clarify  the  responsibilities  of  the  two  boards.  The  IMS  has  also  submitted  com- 
ments to  the  attorney  general.  The  IMS  believes  the  BME  is  the  only  board  with  the  legal 
authority  to  regulate  physicians. 

•THERE  WAS  MUCH  TALK  ABOUT  VARIOUS  PLANS  TO  RESTRUCTURE  Medicare  at  the  recent  AMA 
meeting  in  Chicago.  Speaker  of  the  House  Newt  Gingrich  spoke  to  AMA  delegates  via  satellite 
and  outlined  the  Republicans'  plan  to  "privatize"  Medicare.  The  Speaker  received  several 
rounds  of  spontaneous  applause  from  a packed  house  of  physicians.  You'll  be  hearing  lots 
more  about  the  AMA's  Medicare  proposal  in  coming  issues  of  Iowa  Medicine  and  in  AMA  publi- 
cations . 

•"TEN  DIRTY  DIGITS"  was  the  title  of  a rather  intriguing  resolution  introduced  by  the 
New  York  Delegation  at  the  June  AMA  House  of  Delegates.  The  resolution  cited  the  fact  that 
the  percentage  of  physicians  who  wash  their  hands  between  patients  is  14-59%  and  called  for 
the  AMA  to  "campaign  for  improvements  in  hand-washing  practices". 

•THE  DEPARTMENT  OF  HUMAN  SERVICES  has  established  a work  group  to  consider  changing  the 
format  of  the  Medicaid  ID  card  and  to  review  whether  the  monthly  issuance  of  ID  cards 
should  continue.  The  group  would  like  to  hear  comments  from  physicians  on  how  eligibility 
could  be  verified  if  monthly  cards  were  abolished.  If  you  have  comments,  call  Jan  Walters 
at  515/281-6555  or  mail  your  comments  to  the  Department  of  Human  Services,  Division  of 
Medical  Services,  5th  floor,  Hoover  State  Office  Building,  Des  Moines,  50319. 

•THREE  IOWA  PHYSICIANS  WHO  SERVED  as  physicians  in  World  War  II  are  interviewed  in  the 
August  Iowa  Medicine  about  their  experiences  during  the  Normandy  Invasion  and  the  Battle  of 
the  Bulge.  Don't  miss  their  fascinating  stories. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


Feature  Article 


Death,  dying  and  Iowa  law 

When  has  enough  medical  care  been  given  and  when  should  nature 
be  left  to  take  its  course?  This  article  reviews  Iowa  law  relating  to 
life-sustaining  procedures,  durable  power  of  attorney  for  health 
care  and  organ  donation.  # Becky  Roorda,  IMS  manager  of 
PUBLIC  AFFAIRS 


Science  and  Education 


Latex  allergy 


Over  the  past  five  years,  the  FDA  has  received  over  1,100  reports  of 
injury  and  15  deaths  associated  with  latex  allergy.  0 RK  Agarwal, 
MD;  A Al-Shash,  MD 


Thyrotoxic  periodic  paralysis 


The  author  discusses  the  pathophysiology  and  management  of 
TPP.  # John  DiBaise,  MD 


293  The  Editor  Comments 

2 9 5 The  Art  of  Medicine 


Advertising  Directory 


Editorial  Board 

IMS  President 
Joseph  Hall,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  McMahon 

Prod  uctitm/Advertising 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


2 9 6 

3 0 0 


Classified  Advertising 
Professional  Listing 


If  Your  Jeweler 
Is  Not  A Member  Of  The 


GEM 


You  May  Want  To  Ask  Why. 

The  American  Gem  Society  is  a group  of  distinguished  jewelers  in  North  America 
who  are  dedicated  to  consumer  protection.  As  a member,  Josephs  has  always  adhered 
to  the  highest  standards  of  ethics  and  gemological  knowledge. 

Only  at  Josephs  will  you  find  sixteen  American  Gem  Society  registered  jewelers 

and  certified  gemologists  to  serve  you. 

If  you’re  considering  a diamond  or  other  fine  jewelry  purchase,  buy  from  a 
jeweler  you  can  truly  trust.  Buy  from  Josephs  - an  AGS  member  jeweler. 


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DIAMOND  DEALERS  CLUB,  INC. 
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MasterCard  • Visa  • Discover  Card  • American  Express  • Josephs  Charge  Account 


Iowa  Medicine 


About  the  Cover 

Dr.  George  Drake,  a 
family  practice 
physician  with  Iowa 
Physicians  Clinic  in 
Boone , examines  Debbie 
Wibe  of  Madrid. 


AUGUST  1995  / VOLUME  85  / 8 


Editorials 


Principles  of  Medicare  reform 

The  AMA  has  a viable  plan  for  restructuring  a program  that’s  in 
financial  trouble.  # The  President  Comments 


Organized  medicine:  it’s  for  students,  too 

Once  students  become  practicing  physicians,  they  face  many 
issues  which  are  not  addressed  in  the  medical  school  clinical 
curriculum.  % Eric  Stone,  M2 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  S25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission, 
Kansas,  66215-1354,  phone 
913/888-8781.  IOWA 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


IMS  staying  involved  in  the  CHMIS  process 

The  chairman  of  the  IMS  Committee  on  CHMIS  provides  an 
update  on  issues  of  concern  to  physicians. 

# Terrence  Briggs,  MD 

Current  Issues 


A In  the  news 


314 IMS  Update 

• AMA  condemns  medical  patents 


314  IMS  Update 

• AMA  condemns  medical  patents 

315  Futures 

• Medicare  under  a microscope 

• CHMIS  news  for  Iowa  physicians 

318 Legislative  Affairs 

• How  did  legislators  vote  on  key  IMS  issues? 

320  Medical  Economics 

• New  rules  on  charges  for  records  in  Workers’  Comp  cases 

321  Practice  Management 

• First  graduate  of  the  MBS  program 

322  Newsmakers 

• Letter  to  the  editor,  names  in  the  news 


308  Iowa  Medicine  Volume  85  / 8 August  1995 


AUGUST,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•MEDICARE'S  WOES  HAVE  BEEN  UNDER  THE  MEDIA  SPOTLIGHT  lately  and  dramatic  statements 
made  by  politicians  are  causing  consternation  among  the  elderly,  many  of  whom  have  little 
understanding  of  the  issue.  Watch  your  mail  next  month  for  a patient  information  sheet  pre- 
pared by  the  Iowa  Medical  Society  for  member  physicians  who  are  getting  questions  from 
patients  about  the  future  of  Medicare.  The  information  sheet,  suitable  for  copying,  answers 
basic  questions  about  problems  in  the  Medicare  program.  The  AMA  is  staying  closely  involved 
in  the  process  and  has  been  asked  several  times  to  present  testimony  at  committee  hearings. 
As  of  press  time,  the  AMA  was  pursuing  an  opportunity  to  present  its  plan  to  the  Senate 
Finance  Committee. 

•MEDCO,  THE  COMPANY  RETAINED  BY  THE  STATE  OF  IOWA  to  provide  managed  mental  health  care 
to  Title  19  patients,  is  now  in  its  sixth  month  of  operation  here.  An  article  in  the 
September  Iowa  Medicine  examines  Iowa's  first  experience  with  big  time  managed  care  and 
discusses  concerns  over  some  of  the  company's  policies. 

• NEW  JERSEY  GOVERNOR  CHRISTINE  TODD  WHITMAN  has  signed  into  law  a bill  that  requires 
insurers  and  HMOs  to  pay  for  at  least  48  hours  of  hospital  care  after  a routine  delivery 
and  96  hours  after  a C-section.  The  law,  which  takes  effect  immediately,  exempts  health 
plans  that  provide  home  health  services,  but  only  if  the  mother  and  her  physician  agree  on 
a home  visit.  In  June,  the  AMA  House  of  Delegates  expressed  concern  over  shortened  OB 
stays,  but  is  also  concerned  over  laws  which  dictate  what  should  be  a physician/patient 
decision.  Check  the  September  Iowa  Medicine  for  more  information  on  the  AMA/ IMS  policy  on 
obstetrical  hospital  stays . 

•DESPITE  INTENSE  EFFORTS  BY  THE  TEXAS  MEDICAL  ASSOCIATION,  Governor  Bush  has  vetoed  the 
Texas  Patient  Protection  Act.  Governor  Bush  has  directed  the  Texas  insurance  commissioner 
to  develop  regulations  that  protect  patients  and  physicians.  The  Iowa  Medical  Society  has 
been  working  with  representatives  of  Heritage,  Blue  Cross  Blue  Shield  and  Principal  on  vol- 
untary adoption  of  the  principles  in  the  AMA's  Patient  Protection  Act.  As  of  press  time, 
an  agreement  was  close  to  being  struck. 

•UNFORTUNATELY,  SMOKING  AMONG  YOUTH  IS  ON  THE  RISE,  according  to  a new  federally  funded 
study.  Smoking  among  youth  is  up  as  much  as  30%  and  smoking  among  8th  graders  jumped  30% 
from  1991  to  1994.  Almost  one  in  every  five  13  and  14-year-olds  is  a sometime  smoker. 

•THE  IOWA  MEDICAL  SOCIETY  WILL  PARTICIPATE  IN  A NATIONAL  anti-violence  conference  spon- 
sored by  the  Centers  for  Disease  Control.  (See  page  314.)  The  conference  is  open  to  physi- 
cians and  registration  information  is  now  available.  The  conference,  entitled  "Bridging 
Science  and  Program",  will  be  held  October  22-25  at  the  Des  Moines  Convention  Center  and 
is  expected  to  draw  participants  from  around  the  country.  For  registration  information, 
call  the  National  Conference  Organizers  at  404/488-4647  or  fax  404/488-4349.  The  conference 
is  cosponsored  by  the  University  of  Iowa  Injury  Prevention  and  Research  Center  and  CMEs 
will  be  available.  The  IMS  presentation  will  be  on  domestic  violence. 

• THE  FIRST  MEETING  OF  THE  VIOLENCE  AGAINST  WOMEN  ADVISORY  COMMITTEE  was  held  recently, 
cochaired  by  HHS  Secretary  Donna  Shalala.  In  her  opening  statement,  Secretary  Shalala 
praised  the  AMA's  efforts  in  the  area  of  violence  prevention. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


F E A T U R 

324 

334 

'S  C I E N C 

331 

Advert 


e Article 


Physicians  on  the  front  line 

This  year  marks  the  50th  anniversary  of  the  Allied  victory  over 
Hitler.  Drs.  Ralph  Dorner,  John  Hess  and  Robert  Stickler  served  as 
physicians  during  the  invasion  of  Normandy  and  the  Battle  of  the 
Bulge  and  have  a unique  perspective  on  these  historic  events. 

# Christine  McMahon,  IMS  director  of  communications 


flMfl  delegates  detennine  medicine's  agenda 

The  AMA  House  of  Delegates,  including  members  of  the  Iowa 
delegation,  approved  policy  on  Medicare  reform  and  other  weighty 
issues  at  the  June  meeting  in  Chicago.  Check  out  this  summary  of 
key  actions. 


A N D E D U C A T I O N 


Air  pellet  gun  injury 


Air  gun  missile  injuries  in  children  can  be  associated  with 
significant  mortality  and  morbidity.  % Daniel  Waters,  DO: 
Benjamin  Brogilammer,  MD;  R.  Mark  Duff,  MD 


333 The  Editor  Comments 

3 3 5 Physician  Learner 


Editorial  Board 

IMS  President 
Joseph  I Iafl,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  McMahon 

Production/Advertisiiig 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


i s i n g Directory 


330 CME  Seminars 

336  Classified  Advertising 

340  Professional  Listing 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-362-2218 

Des  Moines:  515-245-4688 


Iowa  Medicine 


About  the  Cover 

Pictured  on  this 
month’s  cover  is 
Kenneth  Schultheis, 
DO,  a Des  Moines 
emergency  physician. 
Photo  provided  by 
Mercy  Hospital 
Medical  Center. 


SEPTEMBER  1995  / VOLUME  85  / 9 


Editorial 


The  corporatization  of  health  care 

A physician’s  responsibility  to  patients  can  sometimes  clash  head- 
on  with  economic  concerns.  0 The  President  Comments 


Current 


Issues 


Iowa  Medicine.  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  S25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
NATIONAL  ADVERTISING: 
State  Medical  Publishers 
Network,  9534  Marshall 
Drive,  Shawnee  Mission, 
Kansas,  66215-1354,  phone 
913/888-8781.  IOWA 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


In  the  news 


3 5 2 


3 5 4 


3 5 6 


3 5 8 


3 6 0 


3 6 2 


IMS  Update 

• Register  for  national  violence  conference 

• Specialty  society  update 

Futures 

• Managed  care  legislation  in  California 

• PIIO  case  study  report  available 

• Special  Cl  IMIS  update  page 

Legislative  Affairs 

• IMS  prepares  for  1996  Iowa  Legislature 

• Pharmacist  drug  therapy  management 

Medical  Economics 

• Obstetrical  stays  — IMS,  AMA  policy 
° Medicare  fee  schedule  adjustment 

Practice  Management 

• IRS  crackdown  on  mismatched  ID  numbers 

• More  waived  tests  under  CLIA  revisions 

Newsmakers 

• Letter  to  the  editor;  obituaries 


348  Iowa  Medicine  Volume  85  / 9 September  1995 


SEPTEMBER,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

• DON'T  MISS  THE  STORY  ON  IOWA'S  NEWEST  MANAGED  CARE  EXPERIENCE  which  begins  on  page  364 
of  this  Iowa  Medicine.  This  status  report  on  managed  mental  health  care  for  Title  19 
patients  looks  at  a number  of  interesting  and  difficult  issues  for  providers. 

•WATCH  YOUR  MAIL  THIS  MONTH  for  special  Medicare  educational  materials  being  provided  by 
the  IMS  for  member  physicians.  The  IMS  has  created  a one-page  Q & A piece  for  patients  who 
don't  understand  basic  Medicare  issues.  It  is  suitable  for  copying.  The  mailing  will  also 
include  information  for  physicians  only  regarding  the  AMA's  Medicare  proposal. 

•DEAN  GILLASPEY,  CAE,  vice  president  of  operations  and  medical  economics  for  the  Iowa 
Medical  Society,  has  been  elected  to  a two-year  term  on  the  board  of  directors  of  the 
American  Association  of  Medical  Society  Executives  (AAMSE) . He  was  installed  at  the  AAMSE 
annual  meeting  in  August . 

•AN  INFLUENTIAL  GROUP  OF  22  MINNESOTA  EMPLOYERS  has  decided  that  bigger  isn't  better 
when  it  comes  to  health  plans.  The  employers  will  now  negotiate  directly  with  smaller, 
organized  groups  of  doctors  and  hospitals  and  give  employees  information  on  cost,  quality 
and  consumer-service  performance.  The  employees  will  receive  monthly  vouchers  toward  premi- 
ums and  will  shop  among  the  competing  groups.  A spokesman  for  the  employers  said  their 
goal  was  to  "get  employers  and  health  plans  out  of  the  middle"  of  transactions  between 
doctors  and  patients. 

•BLUE  CROSS  AND  BLUE  SHIELD  CEO  ROBERT  RAY  announced  his  retirement  late  last  month  and 
the  search  has  begun  for  his  replacement.  Top  candidates  now  being  mentioned  include  Blues 
senior  officers  Duane  Heintz  (senior  vice  president,  provider  network)  ; Craig  Hennessy 
(chief  operating  officer) ; Robert  Millen  (chief  development  officer) ; and  Richard  Stilley 
(chief  administrative  officer).  Robert  Ray  will  step  down  at  the  end  of  1996. 

•THE  PRESIDENT,  THE  AMA  AND  OTHER  CONCERNED  GROUPS  held  a joint  press  conference 
recently  to  call  for  federal  regulation  of  tobacco.  At  least  100  organizations  have  sent 
petitions  to  the  White  House;  40  conservative  Republican  doctors  sent  a letter  to  House 
Speaker  Newt  Gingrich  urging  that  the  issue  be  considered  as  a health  concern,  not  a 
political  one.  Meanwhile,  House  Minority  Leader  Richard  Gephardt  has  joined  forces  with 
tobacco-state  Democrats  to  block  any  White  House  plans  to  extend  federal  regulations  to 
cigarettes . 

• THE  AMA  HAS  BEEN  A VISIBLE  PRESENCE  ON  THE  HILL  recently,  touting  the  merits  of  the 
AMA  Medicare  transformation  proposal  and  presenting  testimony  on  important  issues  ranging 
from  domestic  violence  to  tobacco.  AMA  Board  of  Trustees  member  Tim  Flaherty,  MD,  appeared 
before  the  Senate  Labor  Committee  as  it  received  testimony  on  a bill  which  would  outlaw 
the  emerging  insurance  industry  practice  of  terminating  the  coverage  of  victims  of  domestic 
violence . 

• THE  IOWA  MEDICAL  SOCIE7TY  IS  PARTICIPATING  in  a group  which  is  studying  24-hour  post- 
partum discharge.  The  group,  which  is  working  through  the  Des  Moines  Infant  Mortality 
Prevention  Center,  will  conduct  a survey  of  mothers  four  to  eight  weeks  following  discharge 
from  the  hospital.  The  survey  will  begin  in  early  1996. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


Feature 


Article 


Managed  care  comes  to  Iowa 

The  state  of  Iowa  and  Iowa  psychiatrists  are  six  months  into  Iowa’s 
first  major  experience  with  managed  care.  This  article  discusses 
Title  19  managed  mental  health  care  as  it  is  being  administered  by 
Medco  Behavioral  Care.  Physicians  and  others  have  concerns 
about  the  effect  the  program  might  have  on  patients. 

# Christine  McMahon,  IMS  director  of  communications 


Science  and  Education 


Metastasis  of  adenocarcinoma  of  breast  to 
gluteus  medius 

The  authors  describe  an  unusual  case  of  rapid  progression  of 
infiltrating  ductal  carcinoma  to  multiple  sites. 

# Subhash  Sahai,  MD;  Darcy  Leigh,  DO 


373  The  Editor  Comments 

255  The  Art  of  Medicine 


Advertising 


Directory 


Editorial  Board 

IMS  President 
Joseph  Hall,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  McMahon 

Production/Advertising 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


376  Classified  Advertising 

380  Professional  Listing 

382  Advertising  Index 


We’ve  Pinned  Our  Hopes  on  You 

With  historic  change  in  Des  Moines  and  Washington,  IMPAC  and  AMPAC  need  your  help  so  that  your  voice  is  heard  in  the 

state  legislature  and  the  new  Congress. 


To  make  sure  Congress  listens  to  our  concerns,  we  must  be  united.  That’s  why  we’re  pinning  our  hopes  on  you  to  join  IMPAC/ 
AMPAC  today.  Your  membership  will  add  strength  to  our  efforts  to  protect  our  patients  and  improve  America’s  health  care 
system.  By  joining  IMPAC/AMPAC  today,  you  will  help  show  the  new  Congress  that  physicians  must  be  a vital  part  of  any 

legislation  that  affects  our  profession. 


AMPAC  has  redesigned  its  1995  Sustaining  Membership  Pin.  We  hope  you  will  wear  it  proudly  in  your  grassroots  efforts  to 
help  promote  physician  involvement  at  all  levels.  We’re  pinning  our  hopes  on  you. 


Join  IMPAC  Today 


Name: 

Home  Address: 


ij-o 


Business  Address:  

ME  Number  (if  known): 

Have  you  been  an  AMPAC  member  before?  □ No  □ Yes 


would  like  to  be  a:  □ Sustaining  Member  ($100) 
□ Gold  Club  Member  ($250) 

Please  send  your  membership  contribution  to: 
Iowa  Medical  Political  Action  Committee 
1001  West  Grand  Avenue 
West  Des  Moines,  Iowa  50265 


Voluntary  political  contributions  by  individuals  to  state  PA  C/A  MPAC  should  be  written  on  personal  checks.  Funds  from  corporations  will  be  used  for  political  education  activities  and/or  state-election  activities  where  allowed. 
Contributions  arc  not  limited  to  the  suggested  amounts.  Neither  AMA  nor  its  constituent  state  associations  will  favor  or  disadvantage  anyone  based  upon  the  amounts  of  or  failure  to  make  PAC  contributions.  Voluntary  political 
contributions  are  subject  to  limitations  of  FEC  regulations  Section  110.1,  110.2  and  110.5  (Federal  regulations  require  this  notice). 

Contributions  to  slatcPAC/AMPAC  are  not  deductible  as  charitable  contributions  for  federal  income  tax  purposes. 


O' 


Iowa  Medicine 


About  the  Cover 

Shawn  Sabin,  MD,  a 
dermatologist  prac- 
ticing in  Dubuque, 
examines  Wayne 
Jewett,  also  of 
Dubuque.  Photo 
provided  by  Karen 
Knepper  of  Finley 
Hospital. 


OCTOBER  1995  / VOLUME  85  / 10 


Editorial 


Why  I belong 

IMS  president  Joseph  Hall,  MD  discusses  some  of  the  incentives  for 
membership  in  the  Iowa  Medical  Society  and  involvement  in 
organized  medicine.  # The  President  Comments 


Current  Issues 


392  In  the  news 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  825  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


3 9 2 


3 9 4 


3 9 6 


3 98 


4 0 0 


IMS  Update 

• Patient  grievances  increase 

• Infant  mortality  continues  to  decline  in  Iowa 


Futures 

• Managed  care  will  dominate  Iowa  in  five  years,  says  expert 

• Managed  substance  abuse  care  begins  here 

• CI1MIS  Governing  Board  rules  on  release  of  data 

Legislative  Affairs 

• IMS  committee  sets  1996  legislative  priorities 


Medical  Economics 

• Final  rule  on  Stark  I self-referral  law 

• Lawyers  face  increased  number  of  malpractice  suits 


Practice  Management 

• HGFA  will  reject  truncated  ICD-9  codes 

• Confidentiality  is  the  basis  for  patient  trust 


402 Newsmakers 

• Letters  to  the  editor,  new  members,  awards,  appointments 


388  Iowa  Medicine  Volume  85/ 10  October  1995 


OCTOBER,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

• IOWA  MEDICINE'S  SEPTEMBER  STORY  ON  MEDCO  was  quoted  in  a front  page  September  18  story 
by  Des  Moines  Register  reporter  Bill  Leonard.  The  story,  entitled  "Managing  mental  health: 
Sacrificing  the  poor  to  save  a few  bucks?",  explored  complaints  about  the  managed  care  com- 
pany in  charge  of  providing  mental  health  care  to  Iowa's  Medicaid  patients.  IMS  leadership 
and  staff  are  continuing  to  meet  with  representatives  of  Medco,  the  Iowa  Department  of 
Human  Services  and  the  Governor's  office  to  try  and  work  out  problems.  We'll  keep  you  post- 
ed. Any  physician  who  missed  the  Register  story  can  get  a copy  by  calling  Chris  McMahon  at 
the  IMS,  800/747-3070  or  515/223-1401. 

• IN  THE  NOVEMBER  ION. A MEDICINE,  Congressman  Greg  Ganske  discusses  the  goings-on  in  our 
nation's  capitol,  specifically  in  the  area  of  Medicare  reform.  Congressman  Ganske  will  dis- 
cuss the  Republican  plan  for  reforming  Medicare  and  feedback  he  received  at  recent  town 
meetings  held  across  Iowa.  The  Republican  plan  reportedly  calls  for  an  annual  $50  increase 
in  deductibles  for  doctor  services  as  well  as  20%  of  charges  for  lab  tests,  home  health  and 
some  skilled  nursing  facility  services. 

•A  CONTINGENT  OF  IMS  LEADERS  went  to  Washington,  DC  this  week  to  meet  with  Iowa's  con- 
gressional delegation  and  to  attend  an  AMA  grass  roots  political  education  conference.  IMS 
leaders  planned  to  meet  with  congressmen  to  discuss  Medicare  and  Medicaid  reform. 

• THE  ISSUE  OF  HOW  MUCH  INFORMATION  SHOULD  BE  MADE  PUBLIC  when  a physician  is  charged  by 
the  Board  of  Medical  Examiners  has  hit  the  news  lately.  The  IMS  has  filed  a petition  of 
intervention  in  the  John  Doe  II  case.  The  IMS  position  is  that  the  statement  of  charges  (a 
public  document)  should  contain  only  the  physician's  name,  the  date  of  the  occurrence  and 
the  statute  the  physician  is  alleged  to  have  violated.  IMS  leaders  plan  to  meet  soon  with 
representatives  of  the  BME  to  discuss  issues  of  mutual  concern. 

• DON'T  FORGET  THAT  THE  GREAT  AMERICAN  SMOKEOUT  is  November  16.  What's  the  best  advice  for 
your  patients  about  quitting?  Richard  Corlin,  MD,  a member  of  the  AMA  Board  of  Trustees,  tells 
patients  to  switch  brands  with  every  pack  they  buy.  "I  tell  them  to  buy  a brand  they've  never 
smoked  and  to  smoke  the  entire  pack,  even  if  they  don't  like  the  taste."  The  theory  is  that 
some  people  continue  smoking  because  they  like  the  taste  of  a particular  brand. 

•A  MAJOR  TRANSFORMATION  OF  THE  AMA's  CPT  CLEARINGHOUSE  is  underway.  Since  it  opened  in 
1991,  it  has  served  as  an  excellent  resource  for  physicians  seeking  interpretation  of  CPT 
codes.  The  Clearinghouse  is  undergoing  reorganization  because  the  number  and  complexity  of 
inquiries  was  beginning  to  be  overwhelming.  During  the  reorganization,  the  Clearinghouse 
cannot  respond  to  telephone  or  written  requests.  The  Clearinghouse  will  reopen  in  late 
October  for  AMA  members. 

• THERE  WILL  BE  A SPECIAL  FEATURE  ON  MEDICARE  CODING  by  Iowa  physicians  in  the  November 
Iowa  Medicine.  E & M coding  documentation  guidelines  from  the  Health  Care  Financing 
Administration  have  been  released;  don't  miss  this  first  look  at  how  Iowa  physicians  appear 
to  be  complying  with  the  guidelines. 

•A  NUMBER  OF  GOVERNMENT  MATERIALS  can  now  be  found  on  Internet's  World  Wide  Web.  These 
include  the  Federal  Register,  the  Congressional  Record,  the  US  Code  and  other  information. 
The  Web  address  is:  http://ssdc.ucsd.edu/gpo. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


F E A T U R 

404 


S C I E N C 

409 


Advert 


Article 


Bound  by  common  interests 

A vigorous  physician-owned  delivery  system  can  retain  market 
share  which  hospitals  by  themselves  could  lose  to  larger  centers. 
# Cooper  Parker,  Physician  Network  Management,  Inc. 


and  Education 


Alzheimer's  disease:  the  role  of  tacrine  therapy 

The  author  discusses  criteria  for  tacrine  therapy,  the  only  agent 
approved  for  treatment  of  Alzheimer’s  Disease. 

# Gerald  Jogerst,  MD 


4 0 8 Upcoming  CME  Seminars 

4 13  The  Editor  Comments 

415  Physician  Learner 


ising  Directory 


4 16  Classified  Advertising 

4 2 0 Professional  Listing 

4 2 2 Advertising  Index 


Editorial  Board 

IMS  President 
Joseph  IJall,MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  McMahon 

Production/Advertising 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


It’s 

A Mazing 
The  Decisions 
Involved  In  Running 
A Medical  Practice 


You're  a physician  and  you  know  the  complexities 
of  running  your  own  practice.  There  are  many 
services  you  and  your  staff  need  to  operate  more 
efficiently.  Weaving  your  way  through  all  of  the 
programs  and  products,  however,  can  be 
overwhelming. 

Sure,  you  could  have  a piecemeal  approach  to  your 
needs.  But  why,  when  you  could  have  one-stop 

• Professional  Liability  Insurance 
• Financial  Planning 
• Overnight  Air  Express  Service 
• Health  Insurance 
• Workers  Compensation  Insurance 
• Disability  Insurance 
• Subscription  Services 
• Life  Insurance 
• Rental  Car  Discount 


shopping  with  IMS  Services.  With  many  of  the 
services  available  in  one  location,  it  can  make  your 
practice  operate  smoother  and  keep  you  on  the 
road  to  running  a successful  practice. 

So  contact  IMS  Services  to  be  unmazed  with  all  the 
programs  and  products  available.  For  further 
information  on  any  of  the  following,  please  call 

515/223-2816  or  800/728-5398. 

• Specialty  Society  Management  Services 

• Practice  Management  Consulting 

• Medical  Office  Seminars 

• Retirement  Planning 

• Credit  Programs 

• Long  Distance  Telephone  Service 

• Debt  Collection 

• Electronic  Medical  Records  Endorsement 

• Individual  Travel  Club 


SERVICES 


A SUBSIDIARY  OF  THE  IOWA  MEDICAL  SOCIETY 

1001  Grand  Avenue,  West  Des  Moines,  Iowa  50265 


Iowa  Medicine 


About  the  Cover 

Jeff  Boycl,  MD 
examines  a patient. 
Dr.  Boyd  is  an  Iowa 
Heart  Center 
cardiologist  who 
practices  at  the  Ames 
McFarland  Clinic. 


NOVEMBER  1995  / VOLUME  85  / 11 


Editorials 


PflCs  are  a reality 

In  an  ideal  society,  PACs  would  not  be  needed.  Unfortunately,  we 
don’t  live  in  an  ideal  society.  # The  President  Comments 


The  right  to  privacy  vs.  the  public’s  right  to  know 

A legal  battle  involving  Iowa  physicians  and  the  Iowa  State  Board  of 
Medical  Examiners  has  been  much  in  the  news  lately.  The  IMS 
president  discusses  the  Society’s  position.  # Joseph  H.kll , MD 


Current  Issues 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  $25  per 
year  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


AA.A  In  the  news 


434 IMS  Update 

• Schedule  change  for  Iowa  Medicine 

436 Futures 

• IMS,  IPS  continue  meeting  with  Medco 

• IMS  will  not  bid  on  Cl  IMIS  repository 


438  Legislative  Affairs 

• More  on  PA  rules,  drug  therapy  management  by  pharmacists 


440 Medical  Economics 

• MBC  pays  previously  denied  claims 


441 Practice  Management 

• IMS  data  collection  project 


Newsmakers 

• Letter  to  the  editor,  awards,  appointments 


428  Iowa  Medicine  Volume  85/11  November  1 995 


NOVEMBER,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

•ARE  YOU  AT  RISK?  Don't  miss  the  feature  on  Stark  II  provisions  in  the  December  Iowa 
Medicine.  Three  attorneys  discuss  what  Stark  II  means  to  physicians'  practices  now  and  what 
it  will  mean  in  the  future. 

•AS  OF  PRESS  TIME  (10/25),  a majority  of  Iowa's  congressional  delegation  had  voted  in 
favor  of  the  Republican  plan  to  reform  Medicare.  Iowa  Congressmen  came  on  board  after 
Speaker  Gingrich  made  concessions  on  the  urban-rural  differential  in  payment  for  Medicare 
managed  care  plans.  Gingrich  agreed  to  raise  the  floor  to  a minimum  $300  per-month  charge. 
The  AMA  is  supporting  the  GOP  plan,  saying  it  will  empower  patients  to  make  their  own 
choices  and  that  it  recognizes  the  extraordinary  value  of  physicians  in  managing  and  deliv- 
ering health  care.  The  plan  will  also  "remove  red  tape  and  liability  barriers  that  disturb 
the  patient -physician  relationship",  says  the  AMA.  Physicians  are  cautioned  not  to  take  as 
gospel  all  the  media  reports  on  the  Medicare  debate.  Some  are  erroneous  or  tell  only  part 
of  the  story. 

•SCAM  ARTISTS  ARE  MOVING  INTO  THE  MANAGED  CARE  ARENA  and  IMS  has  heard  recently  of  sev- 
eral Iowa  physicians  receiving  solicitations  for  questionable  managed  care  enterprises. 
Physicians  are  cautioned  to  send  no  money  until  you  check  a company's  credentials. 

•IMS  HAS  RECEIVED  NOTIFICATION  that  Blue  Cross  and  Blue  Shield  will  raise  the  base 
rate  for  its  Statewide  Physicians  Group  Health  Plan  by  13.8%  in  1996.  Rates  could  be  fur- 
ther adjusted  (up  or  down)  depending  on  demographics.  The  IMS  Committee  on  Member  Services 
plans  to  meet  with  Blues  officials  this  month  to  discuss  the  factors  behind  the  rate  hike. 

•THIRTY  PERCENT  OF  BABIES  IN  THE  U.S.  are  born  out  of  wedlock,  up  from  18%  in  1980, 
according  to  a recent  Kiplinger  Newsletter.  Experts  believe  the  number  of  babies  born  to 
unwed  mothers  will  continue  to  rise,  a trend  which  has  far-reaching  implications  for 
America's  schools,  health  care  system  and  employers. 

•THERE  HAS  BEEN  A SLEW  OF  CONGRESSIONAL  RESIGNATIONS  AND  RETIREMENTS  led  by  GOP  Sen. 

Packwood  and  Democratic  Rep.  Reynolds,  both  stepping  down  due  to  scandals.  Democratic  Rep. 
Mineta  of  California  will  become  a Lockheed  exec.  Eight  senators  (one  Republican  and  seven 
Democrats)  and  12  House  members  (four  Republicans  and  eight  Democrats)  also  plan  to  leave 
at  the  end  of  1996.  Political  analysts  theorize  this  will  further  reduce  Democratic  changes 
of  taking  control  of  Congress  after  next  year's  elections. 

•THE  IOWA  MEDICAL  SOCIETY  Board  of  Trustees  met  last  week  with  members  of  the  CHMIS 
Executive  Committee  to  get  an  update  on  the  progress  of  CHMIS  implementation.  The  CHMIS  is 
scheduled  to  be  operational  in  Iowa  July  1,  1996.  CHMIS  committee  members  addressed  a num- 
ber of  questions  and  concerns.  Board  members  were  particularly  interested  in  the  issues  of 
how  much  of  the  cost  of  CHMIS  will  be  borne  by  physicians,  verification  of  insurance  eli- 
gibility and  the  ethical  implications  of  collecting  sensitive  and/or  confidential  informa- 
tion from  patient  records  and  placing  it  in  a data  repository.  At  its  October  meeting,  the 
IMS  Board  also  decided  the  IMS  will  be  unable  to  meet  requirements  to  become  the  CHMIS 
data  repository  and  will  not  bid  on  the  project.  This  information  was  shared  with  the  IMS 
Committee  on  CHMIS  at  that  group's  October  meeting. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


Feature 


Articles 


E & M documentation — is  Iowa  complying? 

Practical  advice  from  the  co-chairs  of  the  Medicare  Carrier 
Advisory  Committee  on  Iowa  compliance  with  HCFA  documen- 
tation guidelines.  # John  Olds,  MD;  Kext  Moss,  MD 


Greg  Ganske  on  Medicare  reform 

The  text  of  a statement  read  by  Rep.  Ganske  October  2 when  the 
Medicare  Preservation  Act  was  introduced  in  the  House  Commerce 
Committee.  # Congressman  Greg  Ganske 


Science  and 


Education 


flpnea  and  vomiting  due  to  cocaine  exposure 

Case  report  of  an  infant  with  apnea  and  vomiting  as  a result  of 
passive  exposure  to  cocaine.  # Enehomere  Okoruwa,  MD; 
Rizwan  Shah,  MD;  Karen  Gerdes,  MD 


4 4 8 C M E Seminars 

453  The  Editor  Comments 

455  The  Art  of  Medicine 


Advertising 


Directory 


Editorial  Board 

IMS  President 
Joseph  Hall,  MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  McMahon 

Producticm/Advertisntg 

Manager 

Jane  Nieland 

All  articles  published  in 

Iowa  Medicine  are  listed 

in  Index  Medicus 


456  Classified  Advertising 

4 5 8 Advertising  Index 

460  Professional  Listing 


Iowa  Medicine  Volume  85/11 


November  1995 


429 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-362-2218 

Des  Moines:  515-245-4688 


Iowa  Medicine 


Iowa  Medicine 


About  the  Cover 

Dr.  Onyebuchi  Ukabiala 
examines  a premature 
baby.  Photo  provided 
courtesy  of  Mercy 
Hospital  Medical 
Center,  Des  Moines. 


ECEMBER  1995  / VOLUME  85  / 12 


Editorials 


AMA’s  role  in  the  Medicare  reforni  bill 


At  a recent  meeting  of  the  North  Central  Medical  Conference,  AMA 
President  Lonnie  Bristow,  MD  discussed  the  AMA’s  efforts  to 
improve  the  Medicare  conversion  factors. 

# The  President  Comments 


Farewell  to  a friend 


After  43  years  with  the  Iowa  Medical  Society  staff,  Tina  Preftakes  is 
retiring  December  31.  # A SPECIAL  tribute 


Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society 
(ISSN  0746-8709),  is 
published  monthly  by  the 
Iowa  Medical  Society. 
Subscription  price:  S25  per 
year.  Second  class  postage 
paid  at  Des  Moines,  Iowa 
and  at  additional  mailing 
offices.  POSTMASTER: 
Send  address  changes  to 
Iowa  Medicine,  Journal  of 
the  Iowa  Medical  Society, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
ADVERTISING:  Jane 
Nieland,  Iowa  Medicine, 
1001  Grand  Avenue,  West 
Des  Moines,  Iowa  50265. 
Phone  515/223-1401. 
EDITORIAL  CONTENT: 

The  Society  is  unable  to 
assume  responsibility  for 
the  accuracy  of  that  which 
is  submitted.  Manuscripts 
or  editorial  inquiries  should 
be  directed  to  the  Editor, 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Copyright  1995  Iowa 
Medical  Society. 


Current  Issues 

A *7  A In  the  news 


474  IMS  Update 

• IMS  offices  up  for  election 

475  Futures 

• AMA  president  meets  with  senior  citizens 

• Important  advice  on  CIIMIS  networks 

477 Legislative  Affairs 

• Legislature  convenes  January  8 


Medical  Economics 

• GLIA  reform;  what  to  do  if  you’re  sued 


481  Practice  Management 

• Results  of  IMS  practice  management  survey 

483 Newsmakers 

• Awards,  appointments,  names  in  the  news 


468  Iowa  Medicine  Volume  85  / 12  December  1995 


DECEMBER,  1995 


IMS  DEADLINE  news 


Late-breaking  news  of  interest  to  Iowa  physicians 

• MANAGED  CARE  WILL  BE  THE  FOCUS  OF  A BRAND  NEW  SECTION  in  Iowa  Medicine  which  debuts 
in  January.  The  two-page  section  will  be  entitled  "Managed  Care  — News  You  Can  Use".  The 
new  section  will  highlight  topics  such  as  practice  parameters,  managed  care  liability  and 
the  ethics  of  managed  care.  The  section  will  also  contain  information  about  resources 
available  from  the  IMS  for  its  member  physicians. 

•CONGRATULATIONS  TO  DR.  ROGER  CEILLEY  who  was  recently  elected  president-elect  of  the 
American  Academy  of  Dermatology  for  1996.  Dr.  Ceilley  practices  in  West  Des  Moines. 

•IOWA'S  MEDICARE  CARRIER  HAS  MAILED  1996  FEE  SCHEDULES  and  the  "Dear  Doctor"  letter. 
Physicians  who  wish  to  change  their  participation  status  must  return  the  Dear  Doctor  letter 
postmarked  by  December  31.  (Keep  a copy  and  send  the  letter  certified  mail  to  document  the 
postmark.)  The  fee  schedules  as  mailed  were  based  on  three  separate  conversion  factors.  If 
Congress  and  the  President  can  agree,  it  appears  we  may  move  to  a single  conversion  factor 
as  part  of  Medicare  reform  and  the  fee  schedules  for  1996  would  have  to  be  recalculated. 

If  you  have  questions,  call  Barb  Cannon  Heck  of  the  IMS  staff. 

•THE  DEPARTMENT  OF  HUMAN  SERVICES  has  decided  to  scuttle  a plan  to  bundle  diagnostic 
lab  and  ultrasound  charges  into  Medicaid's  obstetrical  global  billing  (Physicians 
Informational  Release  no.  95-5)  without  an  increase  in  the  global  fee.  When  the  plan  was 
announced,  IMS  staff  estimated  the  services  being  bundled  could  total  $500.  IMS  approached 
the  DHS  to  voice  extreme  concern  on  behalf  of  Iowa  physicians  and  the  DHS  reevaluated  the 
decision.  Physicians  will  receive  a letter  of  explanation  from  Unisys  — the  Medicaid  fiscal 
intermediary  — completely  rescinding  the  policy.  If  you  have  questions,  call  Barb  Cannon 
Heck  of  the  IMS  staff. 

•THE  IMS  DOMESTIC  VIOLENCE  VIDEO  has  won  honorable  mention  in  the  Golden  Circle  Awards 
sponsored  by  the  American  Society  of  Association  Executives.  "Break  the  Silence;  Begin  the 
Cure"  was  produced  by  the  IMS  Task  Force  on  Domestic  Violence  and  competed  against  over  40 
videos  submitted  by  associations  from  all  over  the  country. 

• LOOK  ON  PAGE  476  OF  THIS  IOWA  MEDICINE  for  important  advice  about  choosing  a CHMIS 
network  so  you  will  be  prepared  for  the  July  1,  1996  start  of  CHMIS  implementation.  There 
will  be  no  certified  networks  as  of  July  1,  and  it  is  imperative  that  you  understand  what 
this  means  for  your  practice  before  vendors  begin  their  marketing  efforts. 

• POLITICAL  SURVIVAL  SKILLS  will  be  the  focus  of  a workshop  planned  for  Wednesday, 

January  17  at  IMS  headquarters.  Keynote  speaker  will  be  Michael  Dunn,  a political  consul- 
tant based  in  Washington,  DC.  The  workshop  fee  is  $25.  To  register,  call  Sandy  Nichols  at 
the  IMS,  800/747-3070. 

•THE  BLUES  HAVE  matt .ren  PHYSICIAN  PROFILES  to  Blue  Advantage  Network  physicians.  Using 
1994  Blue  Shield  claims  data,  the  report  compares  practice  patterns  of  individual  physi- 
cians to  other  network  physicians  and  specialties.  A survey  was  mailed  with  the  report. 
Physicians  are  encouraged  to  carefully  review  the  report  and  return  the  survey  so  the  Blues 
will  receive  feedback  on  the  validity  of  the  physician  profiles.  Contact  Ed  Whitver  of  the 
IMS  staff  if  you  have  questions  on  IMS  activities  in  the  data/technology  area. 


For  more  information  about  any  deadline  news  item,  call  Chris  McMahon  at 
IMS  headquarters,  515/223-1401  or  800/747-3070. 


JOURNAL  OF  THE  IOWA  MEDICAL  SOCIETY 


F E A T U R 

484 


S C I E N C 

489 


Advert 


e Article 

Stark  self-referral  law 


In  September,  after  nearly  a four-year  delay,  regulations  for  Stark  I 
took  effect.  Should  Iowa  physicians  be  concerned  about  the  effect  of 
Stark  on  their  practices?  These  authors  say  they  should. 

# Steves  Beck,  JD;  David  Glaser.  JD 


e and  Education 


Prostate  cancer  management  in  older  patients 

Use  of  radical  prostatectomy  as  definitive  therapy  has  increased 
dramatically  in  the  past  decade.  However,  there  is  a controversy 
regarding  the  optimal  management  of  this  malignancy  in  older 
patients.  # William  See,  MD 


491  Tiie  Editor  Comments 

493  Physician  Learner 

4 9 4 Index  to  Volume  lxxxv 


ising  Directory 


4 9 6 Classified  Advertising 

500  Professional  Listing 


Iowa  Medicine  Volume  85/1 


Editorial  Board 

MS  President 
Joseph  I Iall.MD 

Scientific  Editor 
Marion  Alberts,  MD 

Executive  Editor 
Eldon  Huston 

Managing  Editor 
Christine  McMahon 

Production/Advertising 
Manager 
Jane  Nieland 
All  articles  published  in 
Iowa  Medicine  are  listed 
in  Index  Medicus 


2 December  1995  469 


It’s 

A Mazing 
The  Decisions 
Involved  In  Running 
A Medical  Practice 


Y’ou’re  a physician  and  you  know  the  complexities 
of  running  your  own  practice.  There  are  many 
services  you  and  your  staff  need  to  operate  more 
efficiently.  Weaving  your  way  through  all  of  the 
programs  and  products,  however,  can  be 
overwhelming. 

Sure,  you  could  have  a piecemeal  approach  to  your 
needs.  But  why,  when  you  could  have  one-stop 

• Professional  Liability  Insurance 
• Financial  Planning 
• Overnight  Air  Express  Service 
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* Subscription  Services 
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* Rental  Car  Discount 


shopping  with  IMS  Services.  With  many  of  the 
services  available  in  one  location,  it  can  make  your 
practice  operate  smoother  and  keep  you  on  the 
road  to  running  a successful  practice. 

So  contact  IMS  Services  to  be  unmazed  with  all  the 
programs  and  products  available.  For  further 
information  on  any  of  the  following,  please  call 

515/223-2816  or  800/728-5398. 

• Specialty  Society  Management  Services 

• Practice  Management  Consulting 

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A SUBSIDIARY  OF  THE  IOWA  MEDICAL  SOCIETY 

1001  Grand  Avenue,  West  Des  Moines,  Iowa  50265 


IovvalMedicine 


THE  PRESIDENT  COMMENTS 


Watch  for  red  flags 


I conducted  an  informal  survey  in  the  doc- 
; tors’  lounge  and  found  a number  of  phvsi- 
■ cians  with  a story  on  domestic  violence.  It’s 
not  every  day  that  physicians  see  domestic 
violence,  hut  it  occurs  frequently  enough  that 
each  physician  could  recall  a case.  One  physi- 
cian admitted  he  should  consider  domestic 
violence  more  frequently  and  that  may  be  true 
for  many  of  us. 

A general  surgeon  recalled  a woman  whose 
life  was  saved  by  surgical  intervention  after  she 
was  stabbed.  To  the  chagrin  of  the  surgeon,  the 
patient  returned  to  the  live-in  friend  who  knifed 
her.  The  case  points  out  the  physician’s  frus- 
tration and  why  more  understanding  and  knowl- 
edge on  dealing  with  these  cases  is  necessary. 

Another  physician,  an  internist,  tells  of  a 
middle-aged  woman  he  saw  many 
times  for  minor  injuries.  She  at- 
tributed the  minor  fractures  and 
bruises  to  accidents  which  oc- 
curred while  caring  for  her  grand- 
children. “I  just  can’t  keep  up  with 
them  any  longer,”  she  would  say. 

Finally,  he  received  a phone  call 
from  her  and  she  was  staying  at 
the  battered  women’s  shelter.  For  the  first 
time,  the  true  story  came  out.  She  had  been 
abused  by  her  husband  for  years.  This  case 
indicates  the  need  to  routinely  screen  for  abuse, 
be  alert  for  red  flags  and  ask  the  right  questions. 

When  you  see  a suspicious  injury,  interview 
the  patient  alone  and  ask  a direct  question. 
Remember,  an  abusive  partner  may  come  with 
the  patient  and  insist  on  staying  close.  An 


overly  solicitous  partner  — eager  to  explain  the 
injury  and  answer  the  questions — is  suspect. 
The  following  are  examples  of  questions  that 
should  be  asked:  Do  you  feel  safe  in  your 

home?  Are  you  in  a relationship  in  which  you 
feel  you  are  badly  treated?  Flas  your  partner 
ever  prevented  you  from  leaving  the  house, 
seeing  friends,  getting  a job  or  continuing  your 
education?  Do  you  feel  you  have  to  walk  on 
eggshells  around  your  partner? 

Even  in  my  otolaryngology  practice,  I had  an 
experience  with  child  abuse.  A family  physi- 
cian from  out  of  town  referred  a preschooler  on 
a Friday  evening,  supposedly  for  ear  lacera- 
tions that  needed  suturing.  When  the  little  girl 
was  seen  in  the  emergency  room  she  had  tears 
behind  the  ears  extending  into  the  fascia.  Close 
inspection  indicated  fingernail 
marks  in  front  of  the  ears.  The 
mother  said  her  son  had  just  picked 
the  patient  up  from  preschool.  I 
showed  the  mother  how  the  ears 
were  probably  pulled,  causing  the 
injury.  The  mother  confronted  the 
teacher,  who  confessed  that  she 
disciplined  the  little  girl.  The  child 
was  removed  from  the  preschool. 

Physicians  are  in  a distinct  position  to  iden- 
tify battered  women  and  other  victims  of  do- 
mestic violence.  However,  we  can’t  do  it  alone. 
We  should  check  to  see  if  our  hospital  emer- 
gency departments  have  a way  to  identify  and 
support  the  battered  patients  and  become  fa- 
miliar with  community  support  groups.  E3 


It  occurs 
frequently 
enough  that 
each  physician 
could  recall 
a case. 


James  White,  MD 


Medical  Protective  Policyowners 
NEVER  get  letters  like  this! 


Any  allegation  of  malpractice  against  a doctor  is  serious  business.  If  you  are  insured  by  The  Medical 
Protective  Company,  be  confident  that  in  any  malpractice  claim  you  are  an  active  partner  in 
analyzing  and  preparing  your  case.  We  seek  your  advice  and  counsel  in  the  beginning,  in  the 
middle,  and  at  the  end  of  your  case.  In  fact,  unless  restricted  by  state  law,  every  individual  Medical 
Protective  professional  liability  policy  guarantees  the  doctor's  right  to  consent  to  any  settlement- 
no  strings  attached!  In  an  era  of  frivolous  suits,  changing  government  attitudes  about  the 
confidentiality  of  the  National  Practitioner's  Data  Bank  and  increased  scrutiny  by  credentialing 
committees,  shouldn't  you  have  The  Medical  Protective  Company  as  your  professional  liability 
insurer?  Call  your  local  General  Agent  for  more  information  about  how  you  can  have  more  control 
in  defense  of  your  professional  reputation. 


A+  (Superior)  A.  M.  Best 
AA  (Excellent)  Standard  & Poor’s 


f/ie  Q%ea/th  ^fovmmvnitu  dytnce  4899 

800/344-1899 


Iowa  [Medicine 


GUEST  EDITORIAL 


Give  the  gift  of  hope 


I congratulate  you  and  your  Iowa  colleagues 
in  organized  medicine  for  your  efforts  to 
educate  all  Iowa  physicians  regarding  do- 
mestic violence.  Because  a physician  may  be 
the  first  non  family  member  to  whom  an  abused 
woman  turns,  physicians  have  a unique  ethical 
responsibility  to  intervene. 

As  we  enter  a new  year,  we  can  make  a 
special  effort  to  help  those  who  are  striving  to 
escape  the  bonds  of  family  violence.  While  our 
campaign  to  educate  physicians  and  the  public 
about  domestic  violence  is  successful,  it  also 
increases  the  demand  on  the  shelters  that  care 
for  battered  women  and  children. 

But  donations  to  these  islands  of  safety  have 
not  increased  to  meet  the  new  demand.  In  light 
of  the  rising  awareness,  you  may  ask:  Why 
aren’t  more  people  giving?  Ac- 
cording to  Ann  Kaplan,  editor  of 
Giving  USA , “It’s  easier  to  give  to 
a specific,  well  publicized  event 
than  to  a diffused  need  like  pov- 
erty or  (to  survivors  of  family) 
violence.” 

What  can  individual  physicians 
and  medical  societies  do  to  help? 

We  can  help  support  our  patients’  decision  to 
become  survivors  in  1995.  We  can  give  the  gift 
of  hope. 

Here  are  some  suggestions: 

•Make  1995  a truly  new  year  for  a victim  of 
domestic  violence  by  giving  financial  support 
for  counseling  and  advocacy  services  to  your 
local  shelter  or  community  outreach  service. 
•Give  gift  certificates  from  supermarkets  and 


discount  stores  to  shelters  and  community 
outreach  services.  This  helps  them  provide 
sheltered  women  and  children  with  fresh  milk, 
dairy  products,  produce,  meat,  shoes  and  needed 
household  items  all  during  the  year. 

•Donate  gift  items  like  new  clothing  for  wo- 
men and  children  to  the  shelters;  also  un- 
wrapped non-violent  toys,  books  and  games. 
Most  shelters  will  display  these  items  so  moth- 
ers can  chose  suitable  ones  for  themselves  and 
their  children. 

•Adopt  a shelter.  Shelters  need  bed  linens, 
blankets,  towels  and  washcloths  all  during  the 
year.  They  will  accept  used  items  that  are  clean 
and  in  good  condition.  Linens  for  baby  cribs, 
single  and  bunk  beds  top  their  list. 

•Gall  your  local  battered  women’s  shelter 
and  ask  what  you  can  do  to  help. 
The  IMS  staff  has  a complete  list  of 
shelters  in  Iowa. 

Since  the  IMS  Board  of  Trust- 
ees has  identified  domestic  vio- 
lence as  a priority  issue,  in  De- 
cember the  IMS  staff  chose  the 
local  domestic  violence  shelter  for 
a holiday  giving  project.  Staff 
members  donated  clothing,  toys  and  other  per- 
sonal items  sorely  needed  at  the  shelter. 

I thank  you,  your  medical  society  and  physi- 
cian members  for  your  strong  support  in  the 
campaign  to  end  family  violence.  Thank  you, 
too,  for  joining  me  in  taking  another  step  down 
this  long  road.  Physicians  can  do  much  to 
assure  shelters  and  family  services  are  there  to 
help  us  protect  our  patients  from  abuse.  O 


We  can 
help  support 
our  patients’ 
decision  to 
become 
survivors. 


Robert  McAfee,  MD 

AMA  president 


Dr.  McAfee,  a surgeon  prac- 
ticing in  Maine,  has  identi- 
fied domestic  violence  as 
his  issue  of  focus  during 
his  presidential  term. 


“Onpriizing  lor  Change”  cassette  tapes  available 


uBe  creative,  but  go  into  any  arrangements  with  your  eyes  open,  recognizing 
there  are  not  going  to  be  any  absolute  winners.”  Ken  Davis,  JD 

“You  have  to  be  able  to  negotiate  with  the  big  gorillas  in  the  marketplace.”  Bill  DeMarco 

“Hospitals  have  been  a driving  force  in  rural  Iowa  because  of  the  small  num- 
ber of  physicians.”  Ed  McIntosh,  JD 

“As  managed  care  makes  further  inroads  in  Iowa,  having  a good  information 
system  will  be  critical  to  the  success  of  any  PO.”  TomGorey,  JD 

“When  the  American  public  sees  what  is  happening  to  their  freedom  of  choice,  there 
will  be  a public  backlash  against  managed  care.”  James  Todd,  md,  executive  vice  president,  AMA 


Here’s  what  Iowa  physicians  said  about  the  expert  presentations  at  “Organizing  for  Change” 

“ The  speakers  were  well-focused  arid  authoritative.  A high  quality  meeting.  " 

“/  wish  all  Iowa  physicians  could  hear  this  program.  ” 

“ Excellent  hands-on  information.  ” 

“ Very  high  quality  program.  Keep  them  coming.  ” 

“ Plenty  of  useful,  practical  advice.  Almost  too  much  to  take  in.  " 

“T/ie  speakers'  level  of  knowledge  and  insight  was  impressive.  ” 


If  you  missed  the  “Organizing  for  Change"  conference,  you  can  order  a set  of  cassette  tapes  containing  the  entire 
day’s  program,  including  Dr.  James  Todd’s  entertaining  luncheon  presentation.  The  cost  of  the  tapes  and  related  mate- 
rials is  $42.00.  The  set  of  cassettes  without  related  materials  is  $26.25.  To  order,  use  the  order  form  below  or  call 
Barbara  Heck  or  Linda  Tideback  at  the  IMS,  515/223-1401  or  800/747-3070. 


Cassette  tape  order  blank,  “Organizing  for  Change”  speakers 


I Please  send  me: 

j Cassette  tapes  on  “Organizing  for  Change”  for  $26.25 

Cassette  tapes  on  “Organizing  for  Change”  plus  related  written  materials  for  $42.00 

| NAME  

ADDRESS  

| CITY,  STATE,  ZIP  

Price  includes  shipping,  handling  and  taxes.  Prepayment  is  required.  Please  make  check  payable  to  the  Iowa 
Medical  Society.  Mail  check  and  order  blank  to:  Iowa  Medical  Society,  1001  Grand,  West  Des  Moines,  IA 
j 50265.  Attn:  Linda  Tideback. 

These  materials  are  the  property  of  the  authors.  They  are  published  by  the  Iowa  Medical  Society  for  the  exclusive  use  of  the  purchaser.  Distribution  of  these 
i printed  materials  or  the  accompanying  audiotapes  or  the  duplication  of  the  materials  or  tapes  without  the  express  written  permission  of  the  Iowa  Medical 
Society  is  strictly  prohibited  and  is  a violation  of  U.S.  and  international  law. 

i i 


Iowa  [Medicine 


GUEST  ARTICLE 


A mass  media 
reality  check 


t is  well-documented  that  repeated  expo- 
sure to  a particular  behavior  can  cause  a 
I person  to  emulate  that  behavior.  Repeated 
exposure  to  violence  in  the  mass  media,  par- 
i ticularly  at  young  ages,  can  have  lifelong  conse- 
quences. Nearly  four  decades  of  research  by 
t the  APA  Commission  on  television  viewing  and 
other  media  are  conclusive:  Higher  levels  of 
viewing  violence  in  the  mass  media  are  corre- 
lated with  increased  aggression  in  children  and 
increased  acceptance  of  aggressive  attitudes  by 
children. 

Depictions  of  sexual  violence,  primarily  in 
R-rated  films  and  messages  about  violence 
against  women  appear  to  influence  attitudes  of 
adolescents  about  rape  and  violence  toward 
women.  These  attitudes  carry  over  into  adult 
life.  Such  behavior  is  often  acted 
out  as  spouse  abuse  or  other  seri- 
ous criminal  behavior. 

While  politicians  and  TV  ex- 
ecutives argue  over  whether  or  not 
TV  violence  should  be  reduced, 
over  200  studies  tell  us  there  is 
reason  to  be  concerned.  Research 
shows  that  by  the  time  the  average 
child  turns  18  years  of  age,  he  or  she  will  have 
spent  11,000  hours  in  school  and  more  than 
15,000  hours  watching  television.  To  put  this 
TV  time  in  perspective,  a person  could  graduate 
from  both  medical  and  law  schools  utilizing  the 
same  number  of  hours  studying.  Instead,  a 
child  may  see  22,000  acts  of  television  violence 
by  age  13  and  80,000  by  age  18. 

Statistics  also  show  that  in  the  past  30  years, 


violence  has  replaced  disease  as  the  number 
one  killer  of  children.  Teenagers  are  approxi- 
mately two  and  one  half  times  more  likely  to  be 
victims  of  violent  crime  than  they  were  20 
years  ago.  The  homicide  rate  among  teens  from 
1984  to  1993  increased  121%  for  17  year  olds, 
217%  for  15  year  olds  and  100%  for  children 
under  12,  according  to  the  National  Crime 
Analysis  Project  at  Northeastern  University. 

If  violence  on  TV  is  a major  contributor  to 
the  violence  on  our  streets  and  in  our  homes, 
physicians  should  look  on  TV  with  the  same 
concern  they  have  for  a contagious  disease. 

The  IMS  Alliance  offers  you  the  opportunity 
for  a “reality  check”  by  viewing  the  AMAA 
video,  “Violence  in  America.”  This  video  is  a 
powerful  three-minute  presentation  featuring 
actual  clips  from  movies,  televi- 
sion shows,  media  reports  and 
children’s  cartoons  that  graphi- 
cally depict  why  violence  in 
America  has  reached  epidemic 
proportions.  It  is  narrated  by  Tom 
Browkaw  with  the  plaintive  strains 
of  a woman  singing  chilling  words 
in  the  background:  “Didn’t  any- 
body tell  them  that’s  not  how  it  has  to  be?”  The 
video  is  available  for  purchase  or  for  a two-week 
“free”  rental  through  the  IMSA. 

The  Alliance  is  committed  to  our  goal  of 
“Zero  Tolerance  for  Violence”;  violence  in  the 
media  is  just  one  of  our  many  targets.  We  are 
pleased  to  make  this  video  available  to  you.  m 


Violence 
has  replaced 
disease  as 
the  number 
one  killer 
of  children. 


Barbara  Bell 

President 
IMS  Alliance 


Begin  the  Cure 


Iowa  [Medicine 


IMS  Update 


AT  A GLANCE 


Robert  Kelch,  MD,  the 
new  clean  of  the  Univer- 
sity of  Iowa  College  of 
Medicine,  will  be  the 
guest  luncheon  speaker 
at  the  Thursday,  Janu- 
ary 12  meeting  of  the 
IMS  Executive  Council. 
Edward  Howell,  direc- 
tor of  the  UI  Hospitals 
and  Clinics,  will  cdso 
give  a presentation. 

♦ 

A second  IMS  dues  meal- 
ing was  be  sent  in  mid- 
December.  If  you  haven 't 
yet  paid  your  IMS  dues, 
your  prompt  attention 
to  this  matter  will  be 
appreciated. 

• 

Updated  copies  of  the 
IMS  Articles  of  Incor- 
poration and  Bylaws  are 
available  by  calling 
Sandy  Nelson  at  IMS 
headquarters,  515/223- 
1401  or  800/747-3070. 


IMS  Annual  Meeting  April  28-30 

The  1995  IMS  House  of  Delegates  and 
Scientific  Session  will  be  Friday-Sunday, 
April  28-30  at  the  Marriott  Hotel  in  Des 
Moines.  Make  your  room  reservations  by  call- 
ing the  Marriott  at  800/228-9290. 

The  House  of  Delegates  meets  Saturday  at 
8:30  .am.  and  Sunday  at  10  a.m.  County  soci- 
eties should  be  identifying  their  delegates  to 
the  1995  Douse.  Each  county  is  entitled  to  at 
least  one  delegate  and  one  alternate,  with  one 
additional  delegate  and  alternate  per  15 
active,  resident  or  life  members. 

Any  member  can  submit  a resolution  for 
consideration  by  the  1994  House.  Reso- 
lutions must  be  sponsored  by  a county  soci- 
ety, a delegate  or  a Councilor  District  and 
may  address  any  issue  concerning  medical 
care  or  practice. 

1995  IMS  offices  to  be  filled  by  the  House 
include  (length  of  term  in  parenthesis):  pres- 
ident-elect (1);  vice-president  (1);  trustee  (3); 
House  speaker  and  vice  speaker  ( 1 );  AMA  del- 
egate (2)  and  AMA  alternate  (2).  Judicial 
Councilors  in  Districts  1,  6,  9 and  13  (all  two- 
year  terms)  are  also  up  for  election. 

Below  is  the  District  caucus  schedule.  If  no 
information  was  available  from  your  district 
at  press  time,  call  Barb  Walker  at  the  IMS, 
800/747-3070. 


Nominees  wanted  for  physician  award 


IMS  is  seeking  nominees  for  its  Physician 
Award  for  Community  Service.  The  award 
will  be  presented  during  the  1995  House  of 
Delegates.  The  award  honors  an  Iowa  physi- 
cian who  has  provided  outstanding  civic, 
charitable  and  health  services.  Service  should 
be  uncompensated.  The  deadline  is  March  1. 

Anyone  can  nominate  a physician  by  writ- 
ing to  Tina  Preftakes  at  the  IMS,  1001  Grand, 
West  Des  Moines,  IA  50265. 

Give  the  physician’s  name  and  address,  a 
picture  of  the  physician  and  a description  of 
why  he  or  she  should  be  considered.  The 
recipient  will  be  chosen  by  the  IMS  Trustees. 

Clinic  manager  award  nominees  sought 

Nominees  are  being  sought  for  the  1995 
Outstanding  Iowa  Medical  Office  Adminis- 
trator Award. 

A panel  of  member  physicians  will  select 
the  winner  and  the  award  will  be  presented  at 
the  IMS  House  of  Delegates  April  28-30  at  the 
Marriott  Hotel  in  Des  Moines. 

To  nominate  a clinic  manager  for  this  award, 
call  Dana  Petrowsky  at  IMS  Services,  515/223- 
2816  or  800/728-5398  by  February  15.  DU 


Iowa 

Medical  Society  1995  District  Caucuses 

Dist. 

Date 

Location  and  Time 

Councilor 

1 

1/25 

Pzazz  in  Burlington,  6:30  pm 

Robert  Kent,  MD 

2 

2/1 

Highlander,  Iowa  City,  after  business  meeting 

William  Bonney,  MD 

3 

2/9 

River  City  Cafe,  Davenport,  7 pm 

Eugene  Kerns,  MD 

4 

1/10 

Mercy  Cafeteria,  Cedar  Rapids,  after  7 pm  meeting 

Albert  Coates,  MD 

5 

1/24 

Knight-Light  Supper  Club,  Dyersville,  6:30  pm 

Ross  Madden,  MD 

6 

2/14 

Prime  N Wine  in  Mason  City,  6:30  pm 

John  Justin,  MD 

7 

2/7 

Star  Lite  Hotel  in  Waterloo,  after  business  meeting 

Steven  Erickson,  MD 

8 

1/12 

Steak  Center  in  State  Center  at  6 pm 

Leo  Milleman,  MD 

9 

1/3 

Ottumwa  Country  Club  in  Ottumwa  at  6 pm 

Jay  Heitsman,  MD 

10&11 

1/24 

Glen  Oaks  in  West  Des  Moines  at  6 pm 

Michael  Disbro,  MD 
C.  David  Smith,  MD 

12 

Contact  IMS  for  site  information 

John  Fernandez,  MD 

13 

1/9 

Stewart  Memorial  Comm  Hosp,  Lake  City  at  7:30  pm 

Linda  Her,  MD 

14 

1/26 

The  Hotel  in  Spencer  at  7 pm 

Stephen  Richards,  DO 

15 

2/16 

Sioux  City  Country  Club,  6 pm  social  hour,  7 pm  dinner 

Kathryn  Opheim,  MD 

Iowa  | Medicine 


CURRENT  ISSUES 


Futures 


Is  health  system  reform  a dead  issue? 


USA  Today  and  other  major  newspapers 
predict  the  Republican  Congress  is  not  likely 
to  drop  health  system  reform  entirely. 

Republicans  may  attempt  smaller  changes 
such  as  insurance  reforms  that  would  ban 
denial  of  coverage  for  pre-existing  conditions, 
medical  malpractice  reform  or  tax  relief  for 
health  care  spending. 

The  White  House  is  also  revamping  its 
approach  to  reform  in  the  wake  of  the  elec- 
tions. The  President  may  fold  health  reform 
into  the  federal  budget  next  year  instead  of 
sending  Congress  a massive  piece  of  legisla- 
tion. This  would  give  the  White  House  a bet- 
ter chance  at  passing  at  least  part  of  the  plan. 

There  is  talk  around  Washington  that 
White  House  Chief  of  Staff  Leon  Panetta  will 
take  over  the  job  of  top  Clinton  advocate  for 
health  system  reform  legislation  this  year. 

Experts  predict  that,  if  health  reform  does 
re-emerge,  it  could  well  be  in  the  context  of  a 
broader  debate  on  reducing  the  deficit  — 
familiar  territory  for  Panetta. 

AMA  leaders  face  congressional  panel 


AMA  leaders  faced  a congressional  panel  in 
Washington  recently,  trying  to  head  off  a new 
round  of  cuts  in  Medicare. 

“Whether  it’s  for  health  reform  or  deficit 
reduction,  the  result  in  either  case  would  be 
the  destruction  of  Medicare  as  we  and  our 
patients  know  it,”  said  AMA  Executive  Vice 
President  James  Todd,  MD,  speaking  before 
the  Physician  Payment  Review  Commission. 
According  to  Dr.  Todd,  more  cuts  could  leave 
Medicare  paying  just  34%  of  private  payments 
by  the  year  2004. 

According  to  the  New  York  Times,  two 
issues  are  likely  to  dominate  the  health  poli- 
cy agenda  in  this  congress  — curbing  the 
growth  of  Medicare  and  Medicaid  and  propos- 
als to  give  states  more  freedom  to  pursue 
their  own  health  care  plans.  “These  are  only 
pieces  of  the  national  health  care  debate,  but 


Republican  “Contract  with  America” 

The  Republican  Contract  with  America  is  a 
package  of  1 0 laws  the  GOP  hopes  to  pass 
during  the  new  congressional  session. 
Following  are  contract  provisions  pertain- 
ing to  health  care. 

New  expenses 

Senior  Citizens’  Fairness  Act  — Includes  an 
incentive  for  private  long-term  care  insurance 
Cost:  $1.3  billion  over  five  years 

Proposed  spending  cuts 

Reducing  Medicare  indirect  medical  educa- 
tion adjustment  to  3%  from  7.7% 

Savings:  $13.5  billion  over  five  years 

Requiring  managed  care  for  Medicaid 
Savings:  $10  billion  over  five  years 

Increasing  Medicare  Part  B premiums  for 
wealthy  beneficiaries 

Savings:  $7.4  billion  over  five  years 

Increasing  Medicare  Part  A deductibles  for 
wealthy  beneficiaries 

Savings:  $1.7  billion  over  five  years 

Requiring  20%  co-insurance  for  Medicare 
clinical  laboratory  services 

Savings:  $6.2  billion  over  five  years 

Source:  Modem  Healthcare 


they  are  big  pieces,”  the  Times  said. 

With  the  collapse  of  the  Clinton  plan  and 
all  other  federal  efforts  at  reform,  states  are 
clamoring  for  more  authority  to  tax  and  regu- 
late health  benefits  provided  by  companies 
operating  within  their  borders.  Many  states 
say  they  need  relief  from  federal  regulation 
such  as  ERISA  to  carry  out  plans  to  expand 
coverage  and  control  costs. 

A huge  debate  is  expected  over  caps  and 
cuts  in  Medicare  and  Medicaid,  driven  by  a 
desire  to  reduce  the  federal  budget  deficit. 
Economic  experts  say  there  is  no  way  to  bal- 
ance the  budget  and  cut  taxes  unless  there 
are  huge  reforms  in  entitlements.  C31 


AT  A GLANCE 


The  AMA  has  proposed 
that  its  Hospital  Medical 
Staff  Section  instead  be 
called  the  Organized 
Medical  Staff  section. 

• 

The  IMS  has  available 
cassette  tapes  of  excel- 
lent presentations  by 
consultants  at  the 
recent  Futures  confer- 
ence “ Organising  for 
Change  The  presen- 
tations cover  capita- 
tion, new  physician 
arrangements  and  the 
future  of  managed  care 
in  Iowa.  See  page  10  for 
details  on  ordering. 


The  Congressional  Bud- 
get Office  estimates  that 
medical  technology  and 
intensified  use  of  exist- 
ing technology  will 
account  for  nearly  half 
the  growth  in  health 
care  expenditures  from 
1995  to  2003.  Many 
reform  plans  — includ- 
ing the  Clinton  Plan  — 
did  no t address  this 
problem,  says  US  News 
and  World  Report 


Iowa  [Medicine 


Legislative  Affairs 


CURRENT  ISSUES 


AT  A GLANCE 


The  IMS  will  sponsor  a 
Medicine  Day  at  the 
Iowa  Legislature  for 
physicians.  Alliance 
members  and  clinic 
managers  Wednesday, 
March  22.  This  will  be 
an  opportunity  to 
observe  the  Iowa  Leg- 
islature in  action.  A 
briefing  and  luncheon 
will  be  held  at  the  IMS 
prior  to  the  trip  to  the 
capitol.  For  more  infor- 
mation, call  Paul  Bishop 
at  the  IMS,  515/223- 
1401  or  800/747-3070. 


Smoking  by  American 
adults  has  fallen  to  its 
lowest  level  since  1941, 
down  to  26%.  However, 
smoking  among  teen- 
agers has  held  steady  or 
increased.  Since  1987, 
the  smoking  rate  among 
high  school  seniors  has 
been  inching  up. 

• 

Statewide,  the  number 
of  motorcycle  fatalities 
decreased  37.5%  after 
introduction  of  Calif- 
ornia’s helmet  use  law, 
from  523  fatalities  in 
1991  to  327  in  1992. 


More  legislative  priorities  approved 

Based  on  the  recommendations  stemming 
from  a late  November  meeting  of  the  IMS 
Committee  on  Legislation,  the  IMS  Board  of 
Trustees  has  approved  the  following  addition- 
al legislative  priorities  for  this  session: 

Patient  Protection  Act  (PPA) 

The  American  Medical  Association  has 
developed  model  state  legislation  similar  to 
the  Patient  Protection  Act  being  advocated 
on  the  federal  level.  The  IMS  will  work  to 
implement  elements  of  the  PPA  with  private 
sector  organizations  offering  managed  care 
plans  and  may  use  elements  of  the  PPA  as  a 
basis  for  discussion  and  negotiation  through- 
out the  legislative  process. 

Bicycle  helmets  for  children 

The  IMS  supports  legislation  to  require 
children  to  wear  protective  helmets  when  rid- 
ing bicycles. 

Definition  of  a podiatrist 

Iowa  Podiatric  Society  is  proposing  legisla- 
tion to  redesignate  podiatrists  as  “podiatric 
physicians”.  Because  the  Iowa  Code  already 
includes  podiatrists  under  the  definition  of  a 
physician,  IMS  opposes  opening  the  code  to 
further  amendment. 

Definition  of  surgery 

IMS  believes  surgery  should  be  performed 
only  by  individuals  licensed  to  practice  med- 


CONTACTING YOUR  LEGISLATORS 

Telephone  number  during  the  session: 

Senators  515/281-3371 
Representatives  515/281-3221 
Governor  515/281-5211 

Write  to  them  at: 

STATEHOUSE 

Des  Moines,  Iowa  50319 

You  may  also  contact  your  legislators  at  home 
when  the  legislature  is  not  in  session.  If  you  don’t 
know  who  your  legislator  is  or  need  your  legisla- 
tor’s home  address  and  phone  number,  call  Lyn 
Durante  of  the  IMS  staff,  800/747-3070  or 
515/223-1401. 


icine  and  surgery,  or  by  those  additional  cat- 
egories of  practitioners  already  specifically 
licensed  to  perform  surgical  services.  The 
IMS  supports  legislation  to  define  surgery, 
including  the  use  of  lasers  in  performing  sur- 
gical procedures. 

Statewide  trauma  system 

The  IMS  supports  legislation  establishing  a 
statewide  trauma  care  system  as  proposed  by 
the  Iowa  Trauma  Systems  Development 
Project  Planning  Consortium.  The  Consor- 
tium includes  representatives  of  the  IMS  and 
other  physician  organizations.  The  IMS  will 
work  to  include  representation  by  all  appro- 
priate physician  specialties  on  councils  and 
committees  established  by  legislation.  021 


IMS  Position  Papers  Available  to  Member  Physicians 

Position  papers  on  a number  of  key  health  issues  are  available  from  the  IMS  public  affairs  staff. 
Call  Lyn  Durante  at  515/223-1401  or  800/747-3070.  Additional  position  papers  may  be  drafted 
as  issues  arise  during  the  session.  Currently,  papers  are  available  on: 

Managed  Care,  Any  Willing  Provider  Liability  Reform  CHMIS 

Definition  of  Surgery  Organ  Procurement  Helmet  Law 

Tobacco  Issues  Health  System  Reform  Smoker’s  Rights 

Lay  Midwifery  (available  mid-January) 


Iowa  [Medicine 


CURRENT  ISSUES 


Medical  Economics 


CMS  is  coming  July  1, 1996 

Senate  File  2069,  approved  and  signed  by 
Governor  Terry  Branstad  on  April  1,  1994, 
enables  implementation  of  a statewide 
Community  Health  Management  Information 
System  (CHMIS)  in  Iowa. 

This  legislation  mandates  all  health  care 
providers  to  submit  claims  electronically  and 
all  payers  to  accept  one  uniform  claim  for- 
mat. The  CHMIS  will  also  be  used  as  a central 
data  repository,  storing  all  information  sub- 
mitted on  the  IICFA-1500  and  UB-92  claim 
forms  in  the  first  phase  of  the  initiative. 

The  IMS  will  present  a complete  overview 
of  CHMIS  activity  in  Iowa  to  groups  of  mem- 
ber physicians.  Call  Donna  Bottorff  at  the 
IMS,  800/747-3070  for  more  information. 

IFMC  nominating  slate 

The  Iowa  Foundation  for  Medical  Care 
(IFMC)  Nominating  Committee  has  ann- 
ounced its  proposed  slate  for  the  upcoming 
board  of  directors  election. 

The  IFMC  planned  to  mail  ballots  early  this 
month.  Voting  instructions  will  accompany 
the  ballots. 

IFMC  members  will  be  notified  of  election 
results  by  mail  in  mid-February. 

All  of  the  MD  positions  elected  by  mem- 
bers are  for  three-year  terms. 

Nominees  for  county  representative  director  positions: 

Michael  Crane,  MD  (Cerro  Gordo  County) 
Koert  Smith,  MD  (Des  Moines  County) 

Karl  Larsen,  MD  (Johnson  County) 

Jolynn  Glanzer,  MD  (Linn  County) 

Paul  Karazija,  MD  (Polk  County) 

Peter  Boesen,  MD  (Polk  County) 

Gary  DeVoss,  MD  (Pottawattamie  County) 
Elie  Saikaly,  MD  (Story  County) 

Nominees  for  area  representative  director  positions: 

John  Ellis,  MD,  District  Area  I (Johnson, 
Muscatine,  Scott,  Washington,  Louisa, 


Jefferson,  Henry,  Des  Moines,  Van  Buren  and 
Lee). 

Stephen  Piercy,  MD  and  Steven  Sohn,  MD, 
District  Area  II  (Sac,  Calhoun,  Webster, 
Hamilton,  Carroll,  Greene,  Boone,  Story, 
Guthrie  and  Dallas). 

For  more  information  about  the  IFMC  elec- 
tions, contact  William  Vanderpool,  IFMC  vice 
president  of  corporate  affairs,  515/223-2170. 

In  case  you  haven’t  heard . . . 

HCFA  has  designated  Iowa  as  a single 
Medicare  payment  locality  with  one  fee 
schedule.  The  change  began  January  1. 

The  original  request  to  be  designated  as  a 
single  locality  came  from  an  Iowa  Medical 
Society  House  of  Delegates  action  in  1992 
and  was  spearheaded  by  a significant  number 
of  practicing  physicians. 

IMS  has  supported  and  coordinated  Iowa’s 
petition  to  HCFA  because  equal  Medicare 
payments  throughout  all  areas  of  the  state 
could  attract  more  physicians  to  rural  Iowa. 

Medicaid  funding  granted 

As  part  of  OBRA  ’94,  the  federal  govern- 
ment directed  state  Medicaid  agencies  to  pur- 
sue a physician  based  point-of-service  claims 
processing  system.  The  federal  government 
will  provide  funding  to  Medicaid  to  enhance 
operations  and  make  this  possible. 

The  Department  of  Human  Services  and 
the  Iowa  Medical  Society  are  studying  the 
appropriate  methodology  to  make  this  system 
usable  for  physicians.  Physicians  will  need 
the  following  equipment: 

1 ) a computer  with  a high  speed  modem; 

2)  an  arrangement  with  a network; 

3)  software  for  transmitting  and  receiving 
data  elements  requried  on  the  HCFA- 1500 
form; 

4)  staff  with  computer  skill. 

Medicaid  is  currently  in  the  process  of 

continued 


AT  A GLANCE 


Federal  officials  said 
medical  inflation  in 
1993  was  the  lowest  in 
seven  years.  HCFA  says 
Americans  spent  an 
average  of  S3, 299  each 
on  health  care,  S205 
more  than  1992.  This 
7.8%  increase  was  the 
lowest  since  1986. 

• 

A study  in  JAMA  says 
physicians  could  reduce 
chances  of  being  sued 
for  malpractice  by  not 
acting  rushed  or  being 
impersonal. 

• 

New  Jersey,  which  pays 
the  third  highest  Med- 
icaid rates  in  the  nation, 
plans  to  cut  by  20%  the 
amount  of  money  hospi- 
tals receive  to  care  for 
Medicaid  patients. 


Iowa  | Medicine 


CURRENT  ISSUES 


Medical  Economics 

continued 

designing  the  proposed  system.  Input  from 
physician  groups  will  be  appreciated.  Gall 
Donna  Bottorff  at  the  IMS,  800/747-3070,  for 
more  information  or  to  comment. 

State  health  contract  awarded  again 

Iowa  welfare  officials  announced  they  will 
award  a disputed  8100  million  state  contract 
for  mental  health  management  to  a California 
firm  that  was  runner-up  last  summer  in  com- 
petition for  the  state’s  business,  according  to 
a recent  story  in  the  Des  Moines  Register. 

Last  June,  the  state  announced  it  had  cho- 
sen Value  Behavioral  Health  Inc.  from  among 
eight  bidders  for  the  mental  health  managed 
care  contract. 

Medco,  the  California  firm  which  has  now 
been  awarded  the  contract,  was  runner-up  in 
the  bidding  last  summer  but  then  filed  a law- 
suit alleging  a flawed  selection  process.  A 
Polk  County  judge  found  in  favor  of  Medco, 
citing  “overwhelming  circumstantial  evi- 
dence of  impropriety”.  lie  ordered  Value  dis- 
qualified from  bidding. 

Don  Herman,  the  Iowa  Department  of 
Human  Services  administrator  in  charge  of 
the  Medicaid  program,  said  the  mental  health 
initiative  will  take  place  in  September. 

Less  aggressive  regulation 

The  Kiplinger  Newsletter  is  predicting  that 
federal  regulators  will  be  less  aggressive 
because  of  the  election. 

“Republican-led  congressional  committees 
will  lean  hard  on  regulators  to  take  it  easy  on 
rulemaking  or  risk  losing  a chunk  of  their 
budgets,”  said  Kiplinger. 

The  government  may  drop  a plan  to  hold 
employers  responsible  for  making  their  dri- 
vers buckle  up.  Instead,  employees  will  be 
held  personally  liable. 

OSHA  plans  to  propose  new  rules  for  repet- 
itive motion  injuries  this  year,  but  Congress 
will  ask  that  small  businesses  be  exempt  and 
will  demand  proof  that  using  computers  can 
cause  wrist  injuries. 

Physician,  dentist  federation  in  Florida 

The  Associated  Press  reported  that  a newly 
formed  Federation  of  Physicians  and  Dentists 
in  Brevard  County,  Florida  plans  to  challenge 
antitrust  laws  prohibiting  collective  bargain- 


ing by  physicians.  The  group,  which  has  100 
members,  also  plans  a public  relations  cam- 
paign against  what  it  calls  restrictive  rules 
and  regulations. 

“The  AMA  recognizes  that  managed  care 
has  both  advantages  and  disadvantages,” 
commented  Nancy  Dickey,  MD,  AMA  vice 
chair.  She  said  there  are  several  physician 
groups  who  are  “more  activist  than  a tradi- 
tional organization  affords  them.” 

Meanwhile,  the  Florida  Medical  Associa- 
tion’s legal  counsel  advised  the  physicians  to 
exercise  extreme  caution  about  joining  “the 
union”,  warning  that  the  FTC  or  Justice 
Department  could  step  in  if  they  try  to  bar- 
gain collectively. 

Deere  pushes  up  deadline 

John  Deere  has  sent  a letter  to  all  of  its 
health  care  providers  asking  that  claims  be 
submitted  electronically  no  later  than 
January  1,  1995.  In  the  letter,  Deere  officials 
said  this  will  be  a contractual  requirement  by 
January  1,  1996. 

Provisions  for  implementation  of  CIIMIS 
require  that  all  physicians  submit  electronic 
claims  by  July  1,  1996. 

Legal  reforms  proposed  by  Republicans 

Republicans  are  expected  to  propose  a 
number  of  legal  reforms  during  the  first  100 
days  of  the  congressional  session,  but  quick 
action  is  unlikely,  experts  predict. 

Among  initiatives  to  be  introduced  are 
“loser  pays”  product  liability  and  malpractice 
and  punitive  damage  limits. 

Trial  lawyers  and  consumer  groups  will 
gear  up  to  block  action. 

Meanwhile,  20  million  civil  lawsuits  will 
continue  to  be  filed  each  year  in  the  U.S.  [HI 


Iowa  I Medicine 


CURRENT  ISSUES 


Practice  Management 


1995  CPT  update 


The  CPT  1995  Code  Update  and  the  CPT 
’95  books  have  been  released.  Because  it  is 
essential  to  have  the  most  up-to-date  CPT 
information,  be  sure  to  get  the  ’95  book  soon. 

The  information  in  the  introduction  and 
in  the  E & Management  guidelines  at  the 
front  of  the  book  is  invaluable.  The  guidelines 
under  each  of  the  six  sections  and  numerous 
subsections  should  also  be  studied  carefully. 

There  are  significant  changes  in  the  pre- 
ventive medicine  services  area: 

Codes  9938T99397  can  now  be  used  for  patients 
with  chronic  illnesses  and  problems.  If  there  is  an 
insignificant  or  trivial  problem  which  does  not  require 
additional  work,  include  it  in  the  preventive  code. 

However,  if  an  abnormality  is  encountered  or  a 
preexisting  problem  addressed  in  the  process  of  per- 
forming this  preventive  medicine  E/M  service  and  if 
it  is  significant  enough  to  require  additional  work, 
office/outpatient  codes  99201-99215  should  also 
be  reported.  Modifier  25  should  be  added  to  the 
office/outpatient  code  to  indicate  a significant  E/M 
service  was  provided  by  the  same  physician  on  the 
same  day  as  the  preventive  medicine  service. 

Codes  99281-99397  include  counseling  etc. 
which  are  provided  at  the  time  of  the  initial  or  period- 
ic comprehensive  preventive  medicine  examination. 

Counseling  codes  99401-99412  are  to  be  used  for 
counseling,  etc.  sessions  provided  at  an  encounter 
separate  from  the  preventive  medicine  examination. 

There  are  also  significant  changes  in  emergency 
department  coding,  cardiac  catheterization  proce- 
dures and  physical  medicine. 

A comprehensive  list  of  CPT  revisions  is 
found  in  the  appendices  of  the  CPT  ’95  books. 
Detailed  code  changes  are  provided  in 


numerical  sequence  in  the  “CPT  Assistant”, 
Volume  4,  Issue  4 — Winter,  1994,  for  a cost  of 
$21.25  for  AMA  members.  Order  from  the 
AMA  by  calling  800/621-8335. 

HCFA  E & M Code  documentation 


Since  the  IMS  Services  E & M Coding  sem- 
inars in  November,  there  have  been  the  fol- 
lowing changes  in  the  final  guidelines: 

1.  Chief  Complaint:  strike  out  as  indicated: 
The  CC  is  a concise  statement  describing  the 
symptoms,  problems,  condition,  diagnosis, 
physician  recommended  return  or  other  fac- 
tor that  is  the  reason  for  the  encounter,  usu 
ally  stated  in  the  patient’s  words. — 

2.  Past  and/or  Social  History:  change  the 
first  full  paragraph  to:  For  the  categories  of 
subsequent  hospital  care,  follow-up  inpatient 
consultations  and  subsequent  nursing  facility 
care,  CPT  requires  only  an  “interval”  history. 
It  is  not  necessary  to  record  information  about 
the  PFSH. 

3.  Documentation  of  Examination:  delete 
the  fifth  documentation  guideline:  When  a 
pelvic  or  rectal  examination  i-n-an  adult  is 
deferred,  the  reason!  s)  should  he  documentedr 

4.  Amount  and/or  Complexity  of  Data  to 
be  Reviewed:  modify  the  second  documenta- 
tion guidelines  as  indicated:  The  review  of 
lab,  radiology  and/or  other  diagnostic  tests 
should  be  documented.  A simple  notation 
An  entry  in  a progress  note  such  as  “WBC  ele- 
vated” or  “chest  x-ray  unremarkable”  is 
acceptable. 

Watch  for  more  guideline  changes  in  next 
month’s  Practice  Management  section.  03 


Practice  Management  Workshops  for  You 

Because  of  the  overwhelming  response  and  requests  for  additional  programs  on  the  new  HCFA  E & M service 
documentation  guidelines,  we  will  present  additional  programs  (including  information  on  the  CPT  Update)  in 
January  at  the  following  locations  throughout  Iowa:  SPENCER,  COUNCIL  BLUFFS,  DES  MOINES,  BURLINGTON, 
IOWA  CITY,  WATERLOO,  OTTUMWA  AND  MARSHALLTOWN. 

Watch  for  a mailing  on  the  sites  and  dates.  We  are  also  available  for  local  programs  at  your  selected  site. 
Please  contact  Mary  Reinsmoen  at  IMS  Services,  515/223-1401  or  800/728-5398  for  additional  information. 


AT  A GLANCE 


IMS  members  can  now 
save  more  than  ever 
when  they  ship  as  few 
as  10  letters  or  pack- 
ages each  month  via 
Airborne  Express.  Mem- 
bers pay  only  S8. 75  for  a 
standard  eight-ounce 
overnight  letter  express 
when  they  send  a mini- 
mum of  10  shipments 
monthly.  Also,  physi- 
cians can  save  even 
more  when  they  deposit 
their  shipments  in  the 
Airborne  Drop  Box,  pay- 
ing at  most  S7.50  for  an 
eight  ounce  overnight 
letter  express.  For  more 
information  on  the  new 
rate  structure  for  IMS 
member  physicians,  call 
1/800- MEMBERS. 
Mention  you  are  a mem- 
ber of  the  IMS. 

♦ 

A new  Iowa  law  requir- 
ing all  employers  to  offer 
access  to  health  insur- 
ance to  all  employees 
was  scheduled  to  go  into 
effect  January’  1,  but  as 
of  press  time,  the  state 
had  not  issued  final  reg- 
ulations. Watch  future 
issues  of  Iowa  Medicine 
for  more  information. 


Iowa  | Medicine 


CURRENT  ISSUES 


Practice  Management 

continued 


Two  issues  that 
demand  dose 
attention  are 
patient  abandon- 
ment and  handling 
of  medical  records. 


Midwest  Medical  Insurance  Company  Focus  on  Risk  Management 


Issues  to  consider  when  retiring 
or  leaving  a practice 

Physicians  contemplating  retirement  or 
a change  in  practice  face  many  important 
issues.  Two  areas  that  demand  close  atten- 
tion are  the  issues  of  patient  abandonment 
and  the  handling  of  medical  records. 

•When  retiring  or  leaving  one  practice 
for  another,  notify  patients  well  in 
advance.  The  Iowa  State  Board  of  Medical 
Examiners  recommends  a minimum  of  30 
days’  notification. 

•Put  a notice  in  the  office  and  in  a pub- 
lication of  general  circulation.  Include  the 
date  of  the  change  in  practice  or  closing 
and  indicate  that  patients  may  have  copies 
(always  maintain  originals)  or  their  med- 
ical records  transferred  to  the  physician  of 
their  choice.  Or,  you  may  wish  to  identify 


the  location  where  copies  may  be 
obtained. 

•Send  a letter  to  active  patients  with 
the  aforementioned  information.  Stress 
the  importance  of  follow-up  care.  Include 
an  authorization  for  the  release  of  medical 
records. 

•If  retiring  from  practice,  maintain 
original  records  indefinitely  by  using  a 
storage  facility,  microfilm  or  caretaker  to 
assume  responsibility  for  the  medical 
records.  Identify  the  caretaker  in  your 
notice  to  patients. 

For  further  information,  contact  Lori 
Atkinson,  MMIC  risk  management  coordina- 
tor, MMIC  West  Des  Moines  office,  PO  Box 
65790,  West  Des  Moines,  50265,  800/798- 
9870  or  515/223-1482. 


When  you  offer  patients  a more  convenient  payment  method, 
you  end  up  with  more  patients. 


Iowa  Medical  Society  brings  you  the  Professional  Services  Account'  from  MBNA  America. 


Now  there  is  a credit  card  acceptance  program 
that  enables  you  to  successfully  balance  the  financial 
demands  of  your  professional  practice  with  your 
patients’  desire  for  convenient  payment  alternatives. 

The  Professional  Services  Account®  from  MBNA  America. 

MBNA,  one  of  the  nation’s  leading  credit  card 
issuers,  designed  this  program  specifically  for  profes- 
sional practices.  It  has  earned  the  endorsement  of  the 
Iowa  Medical  Society  as  an  ideal  way  to  stabilize  cash 
flow  while  providing  patients  with  today’s  most 
accepted  and  affordable  method  of  payment. 

Offer  your  patients  the  convenience  of  an 
alternative  payment  option. 

A Professional  Services  Account  from  MBNA  will  help 
make  your  services  more  accessible  to  your  current 
patients  and  more  affordable  to  new  ones. 


Protect  your  bottom  line  by  increasing  cash  flow 
and  reducing  expenses. 

With  an  MBNA®  Professional  Services  Account, 
payments  are  credited  to  your  deposit  account  at  your 
local  bank  within  48  hours  from  the  time  your  receipts 
are  received  by  MBNA.  There’s  no  need  to  wait  for 
your  funds  or  to  spend  time  and  money  on  additional 
billings.  Furthermore,  because  MBNA  offers  a low  rate, 
you  can  realize  a better  return  on  each  charged  trans- 
action. And  you’ll  even  be  able  to  customize  the  pro- 
cessing method  and  deposit  option  to  meet  your 
professional  practice  and  personal  financial  needs. 

Contact  MBNA  America  about  a Professional  Sendees  Account. 

Call  1-800-526-8286 

Monday  through  Friday  from  8 a.m.  to  8 p.m.,  and 
Saturday  from  8 a.m.  to  5 p.m.,  Eastern  time 


VISA 


MBHK 


IMS 


MBNA  America?  MBNA?  and  Professional  Sendees  Account  are  federally  registered  service  marks  of  MBNA  America  Bank,  N.A, 

MasterCard*  is  a federally  registered  service  mark  of  MasterCard  International,  Inc.,  used  pursuant  to  license.  Visa*  is  a federally  registered  servicemark  of  Visa  U.S.A,  Inc.,  used  pursuant  to  license. 
©1994  MBNA  America  Bank,  N.A.  AD  9'2571'94 


Iowa  | Medicine 


CURRENT  ISSUES 


Newsmakers 


Surplus  or  restorable  equipment  needed  New  members  (as  of  September  1994) 


Dear  Editor: 

During  November  I was  privileged  to  partici- 
pate in  a program  with  an  organization  known 
as  Doctors  of  the  World.  I was  assigned  to  the 
province  of  Kosovo,  the  southernmost  area  of 
what  was  formerly  Yugoslavia.  The  main  agenda 
in  the  area  is  to  facilitate  the  immunizations  of 
150,000  children — 
the  programs  had  been 
suspended  for  several  TT  ^ 

years  due  to  philo-  Jut/lLCl 
sophic  differences  i 

between  the  two  eth-  LO  U IL 

nic  groups  in  the  area. 

The  second  mission  is 
to  improve  and  treat 
tuberculosis  which  is  rampant  both  for  chil- 
dren and  adults.  These  programs  obviously 
require  months,  if  not  years,  for  a solution. 

Infant  mortality  and  tuberculosis  rates  are 
the  highest  in  Europe.  Enteric  disease,  dehy- 
dration and  sepsis  are  aggravated  by 
malnutrition  and  crowded  living  conditions. 
Shallow  wells  as  a source  of  water  where  no 
sanitary  facilities  exist  and  very  heavy  smoking 
habits  contribute  to  this  poor  quality  of  life. 

I spent  several  days  with  village  doctors  who 
were  fascinated  with  my  otoscope  and  ophthal- 
moscope. As  a result,  I taught  them  what  can  be 
seen  and  diagnosed.  They  do  not  have  any  hope 
of  buying  anthing  like  that  in  their  lifetimes. 
Similarly,  the  Pulmonary  Hospital  in  Pristhina, 
the  capitol  of  Kosovo,  does  not  have  a 
brochoscope,  even  though  several  of  the  staff 
are  listed  as  pulmonologists. 

If  any  readers  have  access  to  surplus  or 
restorable  equipment  such  as  described  above, 
please  write:  Ms.  Abbe  Stoddard,  Secretary, 
Doctors  of  the  World,  625  Broadway,  2nd  Floor, 
New  York,  New  York  10012.  The  telephone 
number  is  212/529-1556. 

Your  help  to  fellow  doctors  would  be  appre- 
ciated. It  is  great  to  live  and  practice  medicine 
in  America. — Robert  McCool,  MD,  Clarion 


Cedar  Rapids 

Mario  Mota,  MD,  ophthalmology 
Loren  Mouw,  MD,  neurosurgery 
Mathew  Reid,  DO,  emergency  medicine 
George  Walker,  MD,  emergency  medicine 
William  Witcik,  MD,  cardiology 

Chariton 

Greg  Cohen,  DO,  family  practice 
Cherokee 

George  Ide,  DO,  psychiatry 

Columbus  Junction 

David  Bedell,  MD,  family  practice 

Council  Bluffs 

Clifford  Boese,  MD.  orthopaedic  surgery 
Chitrita  Roy,  MD,  pediatrics 

Davenport 

Anis  Ansari,  MD,  internal  medicine/nephrologv 
Lisa  Davis,  MD,  family  practice 
Randy  Gripple,  MD,  orthopedics 
James  Hansen,  MD,  pulmonary  diseases 
Carolyn  Martin,  MD,  obstetrics/gyneeology 
Joseph  Martin,  MD,  orthopedic  surgery 
Thomas  MeKav,  MD,  urology 
Michael  Netzel,  MD,  allergy/immunology 
Carlos  Rodrigues,  MD,  obstetrics/gynecology 
Richard  Syfert,  DO,  obstetrics/gynecology 

Decorah 

Harold  Amsbaugh,  MD,  anatomic/clinical  pa- 
thology 

Awards,  appointments,  etc. 


Dr.  Dale  Roberson,  Cedar  Rapids,  has  been 
named  a fellow  of  the  American  College  of  Radiol- 
ogy. Dr.  Corrine  Ganske,  Des  Moines,  has  been 
named  associate  director  of  the  family  practice 
residency  program  at  Iowa  Lutheran  Hospital.  EE] 


AT  A GLANCE 


This  special  issue  on 
domestic  violence  was 
initiated  by  the  IMS  Do- 
mestic Violence  Task 
Force.  Members  include 
Drs.  Rebecca  Wiese, 
chairman,  Deborah 
Reisen,  Francis  Garrity, 
Dale  Wassmuth  and  Jan 
Bannister  (IMS Alliance) . 

• 

Dr.  John  Rhodes,  Jr., 
Pocahontas  family  phy- 
sician, is  participating  in 
the  American  Medical 
Association’s  study  of  the 
organized  medicine  fed- 
eration. 


If  Your  Jeweler 
Is  Not  A Member 
Of 


You  May  Want 
To  Ask  Why. 


The  American  Gem  Society  is  a group 
of  distinguished  jewelers  in  North 
America  that’s  dedicated  to  consumer 
protection.  As  a member,  Josephs  has 
always  adhered  to  the  highest  standards 
of  ethics  and  gemological  knowledge. 

Only  at  Josephs  will  you  find  sixteen 
American  Gem  Society  registered  jewelers 
and  certified  gemologists  to  serve  you. 

If  you’re  considering  a diamond  or  other 
fine  jewelry  purchase,  buy  from  a jeweler 
you  can  truly  trust.  Buy  from  Josephs  — 
an  AGS  member  jeweler. 


Family  Owned  Since  1871 


Sixth  at  Locust  Merle  Hay  Mall  Valley  West  Mall 

515-283-1961  515-276-1521  515-223-6044 


MasterCard  • Visa  • Discover  Card 
American  Express  • Josephs  Charge  Account 


MEMBER 

Diamond  dealers  club  inc 

NEW  YORK  CITY 


YOCON' 

YOHIMBINE  HCI 


Description:  Yohimbine  is  a 3a-15a-20B-17a-hydroxy  Yohimbine-16a-car- 
boxylic  acid  methyl  ester.  The  alkaloid  is  found  in  Rubaceae  and  related  trees. 
Also  in  Rauwolfia  Serpentina  (L)  Benth.  Yohimbine  is  an  indolalkylamine 
alkaloid  with  chemical  similarity  to  reserpine.  It  is  a crystalline  powder, 
odorless.  Each  compressed  tablet  contains  (1/12  gr.)  5.4  mg  of  Yohimbine 
Hydrochloride. 

Action:  Yohimbine  blocks  presynaptic  alpha-2  adrenergic  receptors  Its 
action  on  peripheral  blood  vessels  resembles  that  of  reserpine,  though  it  is 
weaker  and  of  short  duration.  Yohimbine’s  peripheral  autonomic  nervous 
system  effect  is  to  increase  parasympathetic  (cholinergic)  and  decrease 
sympathetic  (adrenergic)  activity,  it  is  to  be  noted  that  in  male  sexual 
performance,  erection  is  linked  to  cholinergic  activity  and  to  alpha-2  ad- 
renergic blockade  which  may  theoretically  result  in  increased  penile  inflow, 
decreased  penile  outflow  or  both. 

Yohimbine  exerts  a stimulating  action  on  the  mood  and  may  increase 
anxiety.  Such  actions  have  not  been  adequately  studied  or  related  to  dosage 
although  they  appear  to  require  high  doses  of  the  drug . Yohimbine  has  a mild 
anti-diuretic  action,  probably  via  stimulation  of  hypothalmic  centers  and 
release  of  posterior  pituitary  hormone 

Reportedly,  Yohimbine  exerts  no  significant  influence  on  cardiac  stimula- 
tion and  other  effects  mediated  by  B-adrenergic  receptors,  its  effect  on  blood 
pressure,  if  any,  would  be  to  lower  it;  however  no  adequate  studies  are  at  hand 
to  quantitate  this  effect  in  terms  of  Yohimbine  dosage. 

Indications:  Yocon®  is  indicated  as  a sympathicolytic  and  mydriatric.  It  may 
have  activity  as  an  aphrodisiac. 

Contraindications:  Renal  diseases,  and  patient's  sensitive  to  the  drug.  In 
view  of  the  limited  and  inadequate  information  at  hand,  no  precise  tabulation 
can  be  offered  of  additional  contraindications 

Warning:  Generally,  this  drug  is  not  proposed  for  use  in  females  and  certainly 
must  not  be  used  during  pregnancy.  Neither  is  this  drug  proposed  for  use  in 
pediatric,  geriatric  or  cardio-renal  patients  with  gastric  or  duodenal  ulcer 
history.  Nor  should  it  be  used  in  conjunction  with  mood-modifying  drugs 
such  as  antidepressants,  or  in  psychiatric  patients  in  general. 

Adverse  Reactions:  Yohimbine  readily  penetrates  the  (CNS)  and  produces  a 
complex  pattern  of  responses  in  lower  doses  than  required  to  produce  periph- 
eral a-adrenergic  blockade.  These  include,  anti-diuresis,  a general  picture  of 
central  excitation  including  elevation  of  blood  pressure  and  heart  rate,  in- 
creased motor  activity,  irritability  and  tremor.  Sweating,  nausea  and  vomiting 
are  common  after  parenteral  administration  of  the  drug.1-2  Also  dizziness, 
headache,  skin  flushing  reported  when  used  orally.1-3 
Dosage  and  Administration:  Experimental  dosage  reported  in  treatment  of 
erectile  impotence. 1 -3-4  1 tablet  (5.4  mg)  3 times  a day,  to  adult  males  taken 
orally.  Occasional  side  effects  reported  with  this  dosage  are  nausea,  dizziness 
or  nervousness.  In  the  event  of  side  effects  dosage  to  be  reduced  to  Vi  tablet  3 
times  a day,  followed  by  gradual  increases  to  1 tablet  3 times  a day.  Reported 
therapy  not  more  than  10  weeks.3 
How  Supplied:  Oral  tablets  of  Yocon»  1/12  gr.  5.4  mg  in 
bottles  of  100's  NDC  53159-001-01  and  1000' 

53159-001-10. 

References: 

1.  A.  Morales  et  al. , New  England  Journal  of  Me 
cine:  1221 . November  12, 1981 . 

2.  Goodman,  Gilman  — The  Pharmacological  ba: 
of  Therapeutics  6th  ed.,  p.  176-188 
McMillan  December  Rev.  1/85. 

3.  Weekly  Urological  Clinical  letter,  27:2,  July  4, 

1983. 

4.  A.  Morales  et  al. , The  Journal  of  Urology  1 28: 

45-47,  1982. 

Rev.  1/85 


AVAILABLE  AT 
PHARMACIES  NATIONWIDE 

PALISADES 

PHARMACEUTICALS,  INC. 

64  North  Summit  Street 
Tenafly,  New  Jersey  07670 
(201  )-569-8502 
1 -800-237-9083 


Iowa  I Medicine 


DOMESTIC  VIOLENCE  ISSUES 


Break  the  silence, 

Begin  the  cure 


Between  January  of  1990  and  January  of 
1994,  at  least  30  Iowa  women  were  mur- 
dered by  their  husbands  or  partners.  Many 
more  are  battered  each  year  and  it  is 
believed  there  are  victims  of  domestic  vio- 
lence in  the  patient  population  of  nearly 
every  Iowa  physician. 

In  May  of  1994,  the  Iowa  Medical  Society 
Board  of  Trustees  appointed  an  IMS  Task 
Force  on  Domestic  Violence.  Though  the 
O.J.  Simpson  case  subsequently  brought 
this  issue  to  the  forefront,  the  IMS  Board 
was  following  the  lead  of  current  AMA 
President  Robert  McAfee,  MD,  who  has 
made  spouse/partner  battering  the  focus 
issue  of  his  presidency. 

Seventy-five  percent  of  partner  battering 
victims  seek  treatment  for  immediate  or 
long-term  effects  of  abuse.  However,  physi- 
cians intervene  in  only  5-10%  of  suspected 
cases.  Many  survivors  say  they  would  have 
been  more  likely  to  discuss  the  abuse  with 
their  physician  than  anyone  else. 

Dr.  McAfee  believes  physicians  realize 
they  could  do  more  to  help  but  don’t  have 
enough  information  to  feel  comfortable 
doing  so.  Perhaps  physicians  do  not  have  an 
open  avenue  of  communication  with  other 
professionals  who  might  offer  assistance. 

The  IMS  Task  Force  on  Domestic 
Violence,  chaired  by  Rebecca  Wiese,  MD,  a 


Davenport  family  physician,  decided  physi- 
cian education  is  the  first  responsibility  of 
the  IMS.  Last  fall,  the  task  force  recom- 
mended a comprehensive  educational  plan 
to  be  completed  by  April.  Two  special 
issues  of  Iowa  Medicine  are  part  of  that 
plan.  Other  components  are  an  education- 
al videotape  and  accompanying  handbook 
for  physicians  and  posters,  patient  infor- 
mation pamphlets  and  hotline  cards 
designed  for  distribution  by  physicians. 

The  logo  for  this  project,  seen  on  this 
month’s  cover,  was  designed  by  IMS 
Alliance  President  Barbara  Bell.  The  bird 
breaking  free  of  the  granite  block  symbol- 
izes victims  of  domestic  violence  breaking 
free  of  the  tyranny  of  abuse. 

On  the  following  pages,  you  will  find 
articles  designed  to  raise  your  clinical 
knowledge  of  partner  battering  — informa- 
tion you  can  use  to  assist  victims  you 
encounter  in  your  practice.  There  is  an 
article  on  finding  the  right  words  to  talk  to 
patients  about  abuse.  Articles  by  coun- 
selors explain  why  victims  stay  in  abusive 
relationships  and  why  batterers  batter. 

There  is  an  interview  with  a survivor  of 
domestic  abuse  who  was  nearly  killed  by 
her  husband.  In  the  scientific  section,  look 
for  articles  on  the  effects  of  domestic  abuse 
on  children  and  the  root  causes  of  violence. 


Begin  the  Cure 


“The  doctor  who 
taSked  to  me 
so  respectfully 
doesn’t  know  to 
this  day  how  much 
he  helped  me.” 

DOMESTIC  ABUSE 
SURVIVOR 


Coming  in  the  February  Issue  of  Iowa  Medicine 


•Domestic  abuse  intervenion  — what 
works,  what  doesn’t  work 

•Special  problems  of  battered  women  in 
rural  Iowa 

•Physicians’  legal  responsibilities,  liability 
concerns 


•Local  resources  for  physicians,  including 
an  Iowa  map  of  shelters 

•Patient  insert  with  a message  from  Laurie 
Schipper,  executive  director  of  the  Iowa 
Coalition  Against  Domestic  Violence 


IowalMedicine 


Iowa  Domestic 
Abuse  Hotline 

1/800-942-0333 


Iowa  Coalition 
Against  Domestic 
Violence 

515/281-7284 


Next  month 

In  the  February  Iowa 
Medicine,  watch  for  a 
map  of  Iowa  domestic 
abuse  shelters  and 
complete  information 
on  services  offered 
locally  around  Iowa. 


Finding  die  right  words 

Though  most  battered  women  eventually  leave  the  abusive  relationship,  the  process  of 
leaving  can  take  months  or  years.  This  can  be  frustrating  for  physicians  who  want  to  help 
their  patients  and  don’t  understand  why  the  woman  seems  to  prefer  living  with  her  abuser. 
David  Moen,  MD,  a physician  practicing  at  the  Fairview  Riverside  Emergency  Department 
in  Minneapolis  explained  it  eloquently:  “I  saw  these  women  as  non-compliant  patients.  I 
told  them  to  leave  their  situations,  but  they  didn’t  do  what  I said.  They  didn’t  seem  to  want 
my  help  and  it  made  me  angry.” 

Then,  a coworker  was  murdered  by  her  husband  and  Dr.  Moen  saw  partner  battering  in 
an  entirely  different  light.  He  contacted  a domestic  violence  shelter  and  set  up  a meeting 
with  eight  women  staying  there.  lie  learned  that  most  women  don’t  admit  abuse  to  physi- 
cians because  they  are  either  embarrassed  or  afraid  of  retribution  if  someone  finds  out. 

“I  learned  not  to  let  anger  influence  the  care  I give  patients,”  Dr.  Moen  said.  “The  single 
most  valuable  piece  of  advice  I have  for  physicians  is  not  to  feel  you  have  failed  if  the 
woman  denies  she  has  been  abused  or  returns  home.” 

Dr.  Moen  believes  that  treating  the  victim  with  respect  and  dignity  is  the  most  important 
thing  a physician  can  do  and  this  opinion  is  validated  by  women  who  have  survived  domes- 
tic abuse.  As  one  survivor  put  it,  “Physicians  have  much  more  influence  than  they  realize. 
With  just  a word  or  a phrase,  you  can  give  the  woman  the  message  that  she  doesn’t  deserve 
to  be  abused  and  that  you  respect  her  even  though  she  has  been  abused.  This  plants  a seed 
that  may  bear  fruit  later.” 

Experts  in  domestic  abuse  explain  that  victims  feel  trapped,  embarrassed  and  afraid  of 
their  batterer.  They  feel  responsible  for  the  abuse  and  their  self-esteem  is  lowered  by 
repeated  failed  attempts  to  stop  the  violence.  Keep  in  mind  that  most  patients  won’t  tell  you 
they  are  being  abused.  You  must  ask. 

High  risk  groups  (patients  who  should  be  asked  about  domestic  violence) 

1.  Pregnant  women  — 25-40%  of  women  who  are  battered  are  battered  during  pregnan- 
cy. These  women  have  twice  the  miscarriages  of  control  groups  and  are  four  times  more 
likely  to  deliver  low  birth  weight  babies. 

2.  Injured  women  in  emergency  departments  — 20-35%  of  women  with  acute  injuries 
in  the  emergency  department  have  been  hit.  Highest  risk  injuries  are  to  the  face,  neck, 
chest,  abdomen  and  pelvis  areas. 

3.  Suicide  attempts  — 24%  of  all  suicide  attempts  are  preceded  by  an  episode  of  domes- 
tic abuse.  Fifty  percent  of  suicide  attempts  by  black  females  are  preceded  by  assault. 

4.  Depressed  women  — Approximately  25%  of  battered  women  report  that  at  some  time 
during  their  abusive  relationship  they  were  treated  for  depression. 

5.  Chemieaily-dependent  women  — Battered  women  are  four  times  more  likely  to  be 
chemically  dependent. 


DOMESTIC  VIOLENCE  ISSUES 


6.  Women  with  insomnia,  eating  disorders,  migraines,  nonspeeifie  pain  — These  could 
be  signs  a woman  is  living  with  the  stress  of  an  abusive  relationship.  These  signs  usually 
present  in  a primary  care  setting. 

7.  Women  who  repeatedly  miss  or  caneel  appointments  — AMA  President  Robert 
McAfee,  MD,  suggests  flagging  a woman’s  chart  if  a male  calls  and  cancels  her  appointment. 

Questions  and  responses 

Experts  in  domestic  abuse  recommend  asking  direct,  simple  questions  if  you  suspect 
partner  battering.  Following  are  examples: 

1.  For  patients  with  suspicious  injuries 

“That  bruise  looks  painful.  Did  someone  hit  you?” 

2.  For  depressed  patients,  suicide  attempts  or  other  complaints  which  raise  red  flags 

“Sometimes  people  feel  this  way  when  someone  in  their  life  is  trying  to  control  what 
they  say  or  do.  Do  you  think  this  happens  to  you?” 

3.  What  to  say  when  the  patient  answers  “no” 

“ I’ve  seen  people  who  are  afraid  or  embarrassed  to  tell  me  they’ve  been  hit.  I under- 
stand. I just  want  you  to  know  that  if  you  are  ever  hurt  it’s  okay  to  tell  me  about  it.  This 
is  a safe  place  to  come  and  talk  about  it.  ” 

4.  What  to  say  when  the  patient  answers  “yes” 

“ I’m  glad  you  told  me.  Sometimes  people  are  afraid  to  talk  about  it.  Are  you  in  a rela- 
tionship with  this  person?” 

“ You  don’t  deserve  to  be  treated  this  way.  Getting  out  of  these  relationships  isn’t  easy, 
but  help  is  available.  ” 

It  is  also  a good  idea  to  ask  if  the  patient  feels  safe  going  home,  if  she  feels  suicidal  or  if 
the  abuser  has  a weapon.  If  the  patient  wants  help,  find  out  if  she  is  aware  of  community 
support  or  would  like  you  to  call  the  domestic  abuse  hotline  for  Iowa  (1/800-942-0333). 

5.  What  to  say  if  the  patient  appears  offended 

“ I’m  sorry,  I didn’t  mean  to  offend  you.  I’ve  seen  many  women  with  injuries  such  as 
this  that  are  caused  by  hitting.  Most  women  won’t  tell  me  unless  I ask.  ” 

Physicians  shouldn’t  try  to  do  it  alone 

Partner  battering  is  a complex  problem  and  physicians  should  never  feel  they  must  solve 
it  all  alone  in  one  patient  visit.  Domestic  violence  requires  an  interdisciplinary  approach. 
Here  are  some  tips  from  experts  on  making  your  office  a physically  and  emotionally  safe 
place  for  victims  of  abuse: 

•Enlist  coworkers  to  do  this  work  with  you. 

•Educate  all  staff  on  domestic  violence  issues  and  local  resources. 

•Design  a domestic  abuse  protocol  for  emergencies  in  your  office. 

•Develop  a consulting  relationship  with  your  local  shelter  or  intervention  project. 

•Display  posters  and  pamphlets  in  your  reception  area  and  examination  rooms. 


Physicians 
should  not  feel 
they  have  failed  if 
the  woman  denies 
she  has  been 
abused  and 
returns  home. 


Physician  survey 

Test  your  knowledge 
of  domestic  abuse 
diagnosis  and  other 
domestic  abuse  issues 
by  completing  the 
survey  in  the  center 
of  this  magazine. 
Please  return  the 
survey  to  the  IMS 
to  help  us  determine 
future  educational 
efforts. 


IowajMedicine 


Violence  begins 
subtly.  Hiss  makes 
it  difficult 
to  identify 
the  behaviors  as 
they  escalate  and 
her  fear  increases. 


Kay  Maher-Sharp 

Ms.  Maher-Sharp  is  a 
counselor  at  the  Family 
Violence  Center  in  De s 
Moines  and  coordinates 
the  Center’s  First 
Responder  program.  This 
program  is  staffed  by 
volunteers  who  are 
available  to  respond  to 
victims  of  domestic  vio- 
lence 24  hours  a day. 


Why  do  they  stay? 

In  Iowa,  between  20,000  and  44,000  women  are  abused  in  their  homes  each  year. 
Domestic  violence  results  in  more  injuries  requiring  treatment  than  rape,  car  accidents  and 
muggings  combined.  Battered  women  are  twice  as  likely  to  miscarry.  The  annual  cost  of 
treating  domestic  violence  injuries  in  the  U.S.  is  between  $ 5 and  $10  billion.  Yet,  only  one 
in  25  battered  women  seeking  treatment  is  identified  as  being  abused. 

Physicians  are  in  a position  to  play  an  integral  role  in  ending  the  cycle  of  violence.  By 
becoming  aware  of  the  dynamics  of  domestic  violence,  they  can  help  their  patients  seek 
appropriate  assistance. 

Often,  the  violence  begins  subtly.  This  makes  it  difficult  to  identify  the  behaviors  as  they 
escalate  and  her  fear  increases.  Using  coercion,  threats,  intimidation,  emotional  abuse, 
denying,  blaming,  isolation,  economic  abuse  and  the  children  as  weapons,  the  abuser  tears 
down  her  self-esteem.  He  has  isolated  her  from  family,  friends  and/or  the  community.  He 
denies  responsibility  and  treats  her  as  subservient. 

Battering  is  a conscious  choice 

Domestic  violence  is  not  a mental  illness,  nor  is  it  caused  by  substance  abuse  — although 
this  may  intensify  it.  This  is  a conscious  choice  the  batterer  makes  as  a way  to  control 
another  person  because  it  is  effective. 

Battered  women  leave  and  return  to  the  relationship  an  average  of  seven  to  nine  times, 
and  what  they  are  actually  doing  is  leaving  the  relationship  in  stages.  She  usually  doesn’t 
leave  the  first  time  because  the  violence  is  a new  experience  and  he  promises  it  will  never 
happen  again.  As  the  violence  escalates,  she  may  leave  for  a few  days  or  even  weeks  — for 
safety  and  to  teach  him  a lesson.  As  the  violence  escalates  further,  he  has  established  such 
fear  in  her  that  leaving  may  seem  more  dangerous  than  staying. 

Statistics  prove  this  feeling  is  justified  — women  face  a 75%  greater  chance  of  being 
killed  when  they  try  to  leave.  Also,  she  may  doubt  her  ability  to  provide  for  herself  and  her 
children.  She  may  face  poverty  (50%  of  homeless  people  are  battered  women  and  their  chil- 
dren). Religious  beliefs  may  also  be  a factor  keeping  her  in  the  marriage.  Finally,  since 
domestic  violence  is  an  ongoing  pattern,  the  abuser  has  created  constant  barriers  which 
prevent  the  victim  from  ending  the  relationship. 

Look  for  stress-related  symptoms 

Due  to  the  large  number  of  battered  women  in  Iowa,  every  woman  who  comes  to  you  for 
care  should  be  screened.  Remember  that  when  a battered  woman  comes  in  for  medical 
treatment,  it  may  be  her  way  of  reaching  out  for  help. 

If  physicians  look  only  for  evidence  of  physical  trauma,  a majority  of  battered  women 
will  go  unrecognized.  Instead,  look  for  stress-related  symptoms  such  as  the  following: 


DOMESTIC  VIOLENCE  ISSUES 


•chronic  headaches  •shortness  of  breath  •chest  pain 

•depression  •insomnia  •injuries  during  pregnancy 

•substance  abuse  •suicide  attempts  •frequent  visits  with  vague  complaints 

•constant  weight  gain  or  loss  •gynecologic  problems  (frequent  infections) 

She’s  not  non-comp!  iant,  she’s  afraid 

Battered  women  are  often  viewed  hv  physicians  as  non-compliant  patients.  It  is  impor- 
tant to  remember  that  it  may  not  be  safe  for  her  to  disclose  how  she  got  her  injuries  or  how 
she  is  being  treated  at  home.  She  has  been  ordered  by  her  partner  not  to  talk  about  “per- 
sonal matters”  and  has  been  conditioned  that  the  abuse  is  her  fault.  Society’s  reaction  to 
abused  women  often  reinforces  this  conditioning. 

Medical  professionals  are  in  a position  to  break  through  the  patient’s  denial.  Many  women 
do  not  even  realize  they  are  being  abused.  Part  of  her  survival  mechanism  may  be  to  mini- 
mize the  abuse  and  disassociate  from  her  own  body.  She  may  not  even  be  fully  aware  of  all 
her  injuries.  You  can  help  her  recognize  abusive  behavior  in  the  relationship  and  let  her 
know  you  are  concerned  for  her  safety.,  Explain  very  specifically  why  you  are  concerned. 
When  you  question  her  about  abuse,  try  to  get  an  accurate  picture  of  the  violence. 


Other  important  clues 

Don’t  miss  these  other  red  flags  that  you  may  be  facing 
an  abused  woman: 

•She  may  “over  explain”  or  justify  herself. 

•She  may  be  very  apologetic  for  taking  your  time. 
•Iler  injury  may  be  inconsistent  with  her  explanation. 
•Her  partner  may  be  demanding  or  overly  protective. 

It  is  extremely  important  for  her  safety  to  talk  to  her 
alone.  There  is  little  chance  she  will  tell  the  truth  or  give 
any  accurate  information  if  her  abuser  is  present. 
Physicians  can  use  a variety  of  tactics  to  get  the  abuser 
out  of  the  room,  such  as  saying  you  wish  to  examine  her 
in  private  or  asking  him  to  go  and  fill  out  patient  infor- 
mation sheets. 

Rather  than  beginning  by  asking  about  a particular 
injury,  ask  about  the  dynamics  of  her  primary  relation- 
ship. Talk  to  her  in  hypothetical  “iPwlien”  terms  if  she 
will  not  disclose  the  truth.  Questions  may  include: 

•“Are  you  ever  afraid  at  home?” 

•“Does  your  partner  force  you  to  have  sex?” 

• “Does  your  partner  threaten  you  ? ” 

•“Does  your  partner  destroy  your  property?  ” 


FEELINGS  AND  DEFENSES  OF  BATTERED  WOMEN 


^°IS  S3Ud3° 


Iowa  [Medicine 


B}?  providing 
©pti@iis  in  a 
sensitive, 
nonjudgmental 
manner,  you  are 
laying  the 
groundwork  for 
haltered  women 
and  their  children 
to  live  free  of 
violence. 


‘Tve  been 
bluffing 
all  my  life. 
Self-esteem? 
I had  none.” 


Christine  Clark 

Ms.  Clark  is  director 
of  communications  for 
the  Iowa  Medical 
Society  and  editor  of 
Iowa  Medicine. 


By  normalizing  her  situation  and  not  acting  shocked  by  what  you  see  or  hear,  the  physi- 
cian may  help  her  recognize  she  is  not  alone  and  therefore  feel  safer  in  disclosing.  By  pro- 
viding options  in  a sensitive,  non-judgmental  manner,  you  are  laying  the  groundwork  for 
battered  women  and  their  children  to  live  free  of  violence.  This  also  empowers  victims  of 
domestic  violence  to  make  the  decisions  that  are  best  for  them.  Support  her  decisions  and 
recognize  that  she  is  the  expert  in  her  own  situation. 

Documentation  of  your  observations  and  the  exact  statements  made  by  the  patient  is  crit- 
ical. This  may  be  her  only  record  of  violence  and  may  be  very  helpful  for  her  in  the  future 
in  custody  or  divorce  proceedings. 

There  is  no  reason  for  physicians  to  be  alone  in  helping  abused  patients.  There  are  many 
local  options  for  referral.  In  some  communities,  representatives  for  various  domestic  abuse 
projects  are  happy  to  come  to  your  office  or  to  the  hospital  to  talk  to  the  patient.  Bringing 
the  services  to  her  may  be  the  only  opportunity  to  reach  some  patients. 

There  is  no  easy  cure  for  domestic  violence.  Physicians  are  on  the  front  lines  in  identify- 
ing victims.  By  advocating  for  battered  women  and  providing  them  with  as  many  options  as 
possible,  their  ability  to  take  steps  toward  becoming  a survivor  — rather  than  a victim  — 
will  be  greatly  enhanced. 

In  the  time  it  took  you  to  read  this  article,  100  women  were  abused  across  the  U.S.  Thank 
you  for  your  willingness  to  learn  how  to  become  part  of  the  solution. 

A survivor’s  stoiy 

Editor's  note:  The  names  of  the  people  mentioned  in  this  article  have  been  changed. 

Linda’s  relationship  with  her  husband  began  with  flowers  and  compliments.  It  ended 
when  he  nearly  beat  her  to  death  with  a pool  cue. 

During  the  12  years  in  between,  Linda  was  manipulated,  degraded,  stalked  and  terrorized 
in  a relationship  that  was  stressful  at  best  and  nightmarish  at  worst.  Friends  and  coworkers 
warned  that  John  was  going  to  hurt  her,  hut  she  didn’t  — or  couldn’t  — believe  them. 

“I’ve  been  bluffing  all  my  life,”  admits  Linda,  a tall,  attractive  woman  with  a matter-of- 
fact  demeanor  and  no  trace  of  self-pity  in  her  voice.  “Self-esteem?  I had  none.” 

Raised  in  a home  where  she  suffered  long-term  physical  abuse  at  the  hands  of  her  step- 
father, Linda  became  pregnant  at  age  16  and  dropped  out  of  high  school  to  marry  the  child’s 
father.  Though  her  first  husband  didn’t  abuse  her  physically,  she  left  him  because  he  was 
emotionally  abusive  and  a bad  influence  on  their  children. 

Despite  having  two  babies,  she  managed  to  earn  her  GED  and  graduate  from  LPN  school. 
She  met  John  — a nursing  assistant  — during  new  employee  orientation  at  a Des  Moines 
hospital.  Though  she  had  no  wish  to  become  involved,  John  — who  Linda  says  could  be 
“very  charming”  — wooed  her  with  subtle  persistence  and  eventually  won  her  over. 

“Even  though  you  have  some  of  the  worst  times  of  your  life  with  an  abuser,  the  thing  that 
makes  it  hard  is  that  you’ve  also  had  some  of  the  best  times  of  your  life  with  him,”  she  says. 

Linda’s  relationship  with  her  mother  was  already  strained  because  of  her  mother’s  refusal 
to  acknowledge  her  husband’s  abusive  behavior  toward  Linda.  When  Linda  married  John  — 
who  is  Black  — her  mother  cut  off  all  ties,  leaving  Linda  with  no  family  support. 


DOMESTIC  VIOLENCE  ISSUES 


Almost  as  soon  as  they  were  married,  John  began  a campaign  of  brainwashing,  put-downs 
and  mind  games.  Despite  the  fact  they  had  three  children  together,  John  worked  only  spo- 
radically while  Linda  had  two  and  sometimes  three  jobs. 

“I  was  very  good  at  nursing,”  she  says  with  pride. 

During  one  of  her  separations  from  John,  she  even  managed  to  go  back  to  school  again 
and  earn  her  RN.  Meanwhile,  John’s  behavior  became  more  and  more  vicious.  lie  became 
addicted  to  cocaine  and  slept  with  other  women.  He  often  chased  her  around  the  house, 
throwing  objects  such  as  coffee  cups  at  her.  Several  times,  she  left  him.  Each  time,  he  began 
stalking  her  and  she  would  eventually  go  back  to  him. 

“He  followed  me  everywhere.  One  night,  he  loosened  all  the  lugnuts  on  one  of  my  tires. 
Another  time,  he  beat  my  car  with  something  and  totally  destroyed  it,”  she  relates.  “Every 
time  I looked  out  the  window,  he’d  be  there  in  his  car  watching  me.” 

Throughout  her  second  marriage,  Linda’s  weight  fluctuated  wildly,  a sign  of  the  stress 
under  which  she  was  living.  “I  hated  to  come  home  from  work,”  she  recalls.  “I  never  knew 
what  I would  find.” 

She  went  to  a female  physician  who  prescribed  diet  pills  and  tranquilizers  but  didn’t  ask 
about  possible  abuse.  “I  think  the  fact  that  I’m  an  RN  worked  against  me.  I guess  people 
assumed  I had  control.” 

Linda  gained  almost  no  weight  during  her  fourth  pregnancy  because  she  vomited  con- 
stantly. Then,  early  in  1992,  John  hit  her  for  the  first  time. 

“I  thought  he’d  broken  my  jaw.  I’d  always  told  him  I could  put  up  with  everything  else 
he  dished  out,  but  that  I wouldn’t  tolerate  it  if  he  hit  me.  Do  you  redraw  that  line?” 

Linda  called  the  police  and  John  went  to  jail.  After  that,  Linda  sought  outside  help  to 
make  her  marriage  work,  including  drug  rehabilitation  for  John  and  couples  counseling. 
Nothing  helped.  “I  never  told  the  truth  to  a counselor  when  John  was  there.  I was  too  afraid.” 

Then,  last  May,  John  hit  her  son  and  Linda  obtained  a ‘no  contact’  order  from  juvenile 
court.  John  left  their  home,  which  was  across  the  alley  from  his  mother.  He  began  sleeping 
in  his  car  in  his  mother’s  back  yard  so  he  could  watch  Linda.  Linda’s  landlord  refused  to 
change  her  locks,  so  she  wedged  a knife  in  the  door  each  night.  Then,  on  July  1,  she  awoke 
at  6:30  a.m.  and  John  was  in  her  bed,  choking  her  with  a pool  cue. 

“He  said  ‘I’m  O.J.  and  I’m  going  to  kill  you’,”  she  reveals.  Using  the  pool  cue  as  a bat,  he 
beat  her  in  the  head,  knees  and  throughout  her  body.  At  one  point,  her  10  year-old  son 
came  in  the  room.  He  eventually  stopped  beating  her  and  left  and  a neighbor  called  for  help. 

Linda  was  hospitalized  for  three  days  with  a severe  concussion,  head  lacerations  and 
other  injuries;  John  was  put  in  jail.  He  was  charged  with  attempted  murder  and  was  unable 
to  make  bail.  Six  months  later,  she  still  has  bruises  and  is  suffering  from  crepitus  on  her 
knees.  At  the  time  of  this  interview,  Linda  had  just  learned  that  a judge  dismissed  the 
attempted  murder  charge  against  John,  finding  him  guilty  of  willful  injury. 

“The  judge  said  John  chose  to  stop  beating  me,  and  that  means  he’s  not  guilty  of  attempt- 
ed murder,”  Linda  says.  “My  doctor  says  he  stopped  because  he  wore  himself  out.” 

John  will  probably  be  out  of  jail  in  two  years  and  Linda  freely  admits  she  is  afraid  of  him. 

“I  don’t  think  he’ll  forget  about  this  by  then.  I think  he’ll  be  even  angrier,”  she  comments. 

Linda  offers  this  advice  to  physicians  faced  with  victims  of  domestic  abuse.  “Ask  specif- 
ic questions  but  never  judge.  And  never  forget  the  shame  women  feel  — it’s  very  real.  The 
last  thing  we  need  is  someone  giving  us  easy  answers.”  E] 


“I  think  the  fact 
I’m  an  RN  worked 
against  me. 

I guess  people 
assumed  I had 
control.” 


Iowa  [Medicine 


Who  are  the  batterers? 

It  is  estimated  that  between  85-95%  of  domestic  violence  perpetrators  are  male. 
Although  some  women  are  arrested  and  convicted  of  domestic  assault,  this  article  focuses 
on  males  as  perpetrators  and  their  intimate  female  partners  as  victims. 

Domestic  violence,  or  battering,  is  defined  as  a pattern  of  abusive  behavior  which 
includes  physical  assault,  threats  and  intimidation,  emotional  abuse,  sexual  abuse  and  iso- 
lation of  the  victim.  This  expanded  definition  is  important  since  society  typically  may 
excuse  the  assailant’s  violent  behavior  as  a direct  result  of  alcohol/drug  use,  “bad  temper” 
or  a response  to  the  victim’s  behavior. 

What  often  isn’t  recognized  is  that  the  violent  incident  is  part  of  a pattern  of  behaviors 
designed  to  gain  power  and  control  over  the  partner.  Many  of  these  other  behaviors,  while 
not  illegal,  result  in  significant  psychological  damage  to  the  partner  and  children. 


Dale  Chell 

Mr.  Chell  is  the  supervi- 
sor for  Domestic  Abuse 
Intervention  Services,  a 
program  of  Children  and 
Families  of  Iowa.  He  also 
serves  on  the  Iowa 
Department  of 
Corrections  Batterers’ 
Committee. 


Characteristics  of  batterers 

Although  abusive  men  come  from  a variety  of  backgrounds,  races  and  occupations,  there 
are  common  characteristics.  Rigid  sex  role  stereotypes  are  pervasive  as  abusive  men 
attempt  to  place  their  partners  in  a submissive  role.  Because  of  the  men’s  insecurity,  jeal- 
ousy and  possessiveness  are  characteristics  often  manifested  in  interrogating  and  stalking 
behavior.  Other  characteristics  include  low  self-esteem,  emotional  dependency  on  their 
partners,  a history  of  violence  in  their  family  of  origin  and,  most  importantly,  a perceived 
need  to  control  their  partners.  These  characteristics  are  based  on  their  ingrained  and 
unhealthy  beliefs  about  men’s  and  women’s  roles,  intimate  relationships  and  violence. 

Those  who  abuse  power  are  likely  to  justify  behavior  that  keeps  them  in  control  and 
focuses  attention  away  from  themselves.  The  three  most  common  obstacles  that  prevent 
men  from  taking  responsibility  for  their  abusive  behavior  are:  blaming  others,  minimization 
and  denial. 

Often,  violent  men  blame  others  (or  something  else)  for  their  behavior.  “She  made  me 
hit  her”  or  “I  hit  her  because  I was  drunk”  are  common  excuses.  Blaming  is  often  used  to 
reinforce  his  belief  that  his  only  option  is  to  use  force.  The  self-defense  or  retribution 
excuses  (“I  hit  her  so  she  would  stop  hitting  me”  or  “She  hit  me  first”)  fit  in  this  category. 
By  blaming  his  partner,  he  attempts  to  achieve  three  goals:  1)  he  presents  himself  as  the 
‘good  guy’  and  protects  his  positive  image;  2)  he  shifts  responsibility  for  his  behavior,  in 
other  words,  when  she  changes  the  abuse  will  stop;  and  3)  he  avoids  any  guilt  or  shame  that 
would  make  him  feel  bad  about  himself. 

Minimization  of  the  significance  and  effects  of  the  abuse  is  another  common  response  of 
batterers.  Batterers  may  use  words  and  phrases  such  as  only,  just,  merely,  a little,  hardly, 
barely,  all  I did  was  and  she  bruises  easily.  What  may  be  described  by  a batterer  as  “a  poke 
in  the  chest”  may  in  reality  be  a punch  which  caused  a severe  bruise.  By  minimizing  abu- 


DOMESTIC  VIOLENCE  ISSUES 


sive  behavior,  one  is  able  to  justify  it  and  trivialize  the  victim’s  injuries. 

The  most  powerful  reaction  employed  by  batterers  is  denial.  If  there  are  no  other  wit- 
nesses to  an  assault,  this  excuse  can  be  used  because  the  burden  of  proof  is  on  the  accuser. 
The  batterer  can  defend  his  position  by  attacking  her  position  or  credibility.  If  no  other  evi- 
dence can  be  produced  except  her  injuries,  he  can  claim  he  doesn’t  know  what  caused  them 
or  accuse  her  of  injuring  herself.  This  is  the  most  difficult  defense  mechanism  to  break 
through,  since  it  requires  him  to  admit  to  something  he  completely  denied  before,  conse- 
quently acknowledging  he  lied. 

Most  men  who  are  abusive  to  their  intimate  partners  are  not  violent  to  others.  Abusive 
men  are  more  likely  to  use  controlling  tactics  against  their  partners  where  it  might  have  the 
least  chance  of  legal  consequences. 

What  makes  a relationship  with  a history  of  violence  so  much  different  from  one  in 
which  disrespectful  behaviors  occur  is  the  existence  of  fear  for  safety  on  the  part  of  the  vic- 
tim. A physical  assault  often  makes  the  other  abusive  behaviors  much  more  threatening  to 
victims  who  live  in  fear  of  being  physically  harmed.  A slammed  door  in  a relationship  with- 
out fear  for  physical  safety  does  not  have  the  same  impact  it  has  in  a relationship  with  a 
history  of  violence. 

Intervention  strategies  for  batterers 

In  July  of  1991,  Iowa  law  was  strengthened  regarding  how  the  criminal  justice  system 
responds  to  domestic  violence.  One  law  mandates  completion  of  a designated  Batterer’s 
Education  Program  (BEP)  for  defendants  who  are  found  or  plead  guilty  to  domestic  assault. 
Over  30  BEPs  have  been  established  in  Iowa  to  service  a primarily  male  population. 

Except  in  rare  cases,  violent  and  abusive  behavior  is  learned.  This  means  it  can  be 
unlearned.  One  goal  of  BEPs  is  to  educate  participants  about  the  definition  and  identifica- 
tion of  abusive  behavior,  use  of  time  outs,  alternative  respectful  behavior  and  negative  con- 
sequences of  abuse  toward  their  partners,  families  and  themselves. 

BEPs  follow  standards  of  the  Department  of  Corrections  to  maintain  consistency, 
accountability  and  to  achieve  accreditation.  All  BEPs  use  a group  format  with  male/female 
facilitator  teams.  The  curriculum  focuses  on  the  participant’s  use  of  violence  as  a tool  to 
gain  power  and  control  in  a relationship.  This  structured  group  format  is  recommended 
because  of  the  abuser’s  strong  use  of  denial,  blame  and  minimization.  In  order  for  partici- 
pants to  change,  they  first  must  admit  their  abusive  behavior.  The  participant’s  denial  of 
abusive  behavior  is  often  challenged  by  the  group  to  help  him  become  accountable  for  his 
behavior. 

Other  intervention's 

Conjoint  therapy  is  not  recommended  for  those  in  violent  relationships.  Although  there 
may  be  “couples’  issues”  to  work  through,  the  violence  is  the  perpetrator’s  issue  and  must 
be  addressed  first.  There  is  a tendency  in  conjoint  therapy  to  place  responsibility  on  the 


Rigid  sex  role 
stereotypes  are 
pervasive  as 
abusive  men 
attempt  to  place 
their  partners  in  a 
submissive  role. 


Iowa  | Medicine 


DOMESTIC  VIOLENCE  ISSUES 


Batterers  are 
proficient  at 
“conning”  the 
physician  by  acting 
the  part  of  the 
concerned, 
solicitous  husband. 


dynamics  of  the  relationship  as  the  cause  of  violence.  Often,  abusive  men  are  very  willing 
to  enter  conjoint  therapy  because  the  responsibility  for  their  violence  can  be  shared. 

Physicians  need  to  be  wary  of  referring  to  counseling  services  which  have  strong  beliefs 
about  traditional  gender  roles  or  which  may  encourage  women  to  remain  in  a marriage  at 
any  cost.  This  intervention  may  endanger  women  by  not  adequately  assessing  for  safety  or 
by  covertly  supporting  the  abuse  of  power  and  control. 

Individual  counseling  may  be  useful  to  abusive  men  and  is  often  recommended  for  par- 
ticipants while  attending  the  BEP  group.  Individual  counseling,  however,  does  not  provide 
the  structure  and  direction,  nor  does  it  allow  for  the  valuable  feedback  a participant  can 
gain  from  other  group  members. 

Physician  response 

When  physicians  are  treating  victims  for  injuries  caused  by  abusive  partners,  the  prima- 
ry goal  should  be  safety  for  the  victim.  When  an  abusive  man  accompanies  his  female  part- 
ner to  the  medical  clinic  or  emergency  room,  he  may  show  concern  for  her  well-being  and 
may  insist  on  staying  close  during  the  examination.  Often,  he  will  provide  reasons  (it  was 
“an  accident”  or  “we  were  just  messing  around”)  for  her  injuries.  Batterers  are  proficient  at 
“conning”  the  physician  by  acting  the  part  of  the  concerned,  solicitous  husband. 

Physicians  should  trust  their  instincts  in  helping  them  determine  the  causes  of  the 
patient’s  injuries.  It  is  a good  idea  to  contact  the  local  battered  women’s  shelter  ahead  of 
time  to  learn  what  assistance  is  available  for  treating  patients  injured  by  their  partners.  If 
abuse  is  suspected,  physicians  should  treat  and  question  the  patient  separately  from  her 
partner  in  order  to  more  accurately  assess  her  safety.  Important  questions  include:  “Do  you 
feel  afraid  of  your  partner?”  “What  happens  when  you  and  your  partner  argue?” 


Conclusion 

Since  1990,  39  Iowa  women  have  been  killed  by  their  current  or  ex-partners.  They  are 
survived  by  54  children.  When  children  from  a violent  home  grow  up,  they  carry  the  tech- 
niques they  learned  from  their  family  of  origin.  Breaking  this  cycle  of  violence  will  require 
a cooperative  effort  by  professionals  from  many  disciplines. 


Iowa  Programs  for  Abusive  Men 


Contact  the  Batterer’s  Education  Program  representative  in  in  the  following  cities  for 
locations  of  the  30  Iowa  programs  serving  abusive  men. 


1.  Waterloo 

Bea  Merritt 

319/291-2091 

5.  Des  Moines 

Ken  Smid 

515/242-6924 

2.  Ames 

Linda  Murken 

515/232-1511 

6.  Cedar  Rapids 

Jean  Kuehl 

319/398-3675 

3.  Sioux  City 

Jeff  Page 

712/252-0590 

7.  Davenport 

Traci  Bray 

319/322-7986 

4.  Council  Bluffs 

Mike  Hahn 

712/325-0285 

8.  Ottumwa 

Barb  Macy 

515/682-3069 

HERE'S  TO 
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WHO  ARE 
GOING  THE 
RURAL  ROUTE 

Congratulations  to  the  winners  of  the  1994-95  Blue  Cross  and  Blue  Shield 
of  Iowa  Foundation  Rural  Nursing  Scholarships 


MELANIE  WYNJA 

Sioux  Center 
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Platteville,  WI  Davenport  Atlantic 

Clarke  College  Coe  College  Drake  University 


JUSTINE  WYMA  JOANN  REED  KELLI  FRANA  WYNDIE  CARY  ANGELA  M.  SMITH 

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Drake  University  Graceland  College  Grand  View  College  Iowa  Wesleyan  College  Luther  College 


MELANIE  D.  HOLTON  JENNIFER  MOHN  TERESA  A.  LANE 

Cherokee  Lansing  Maquoketa 

Morningside  College  Mount  Mercy  College  University  of  Dubuque 


JUDY  VSETECKA 

Lawler 

University  of  Dubuque 


Des  Moines,  Iowa 


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Each  of  these  scholarship  winners  has  agreed  to  seek  and  continue  employment  in  a rural  Iowa  community 
following  graduation.  Scholarships  totaling  $44,000  are  funded  by  the  Blue  Cross  and  Blue  Shield  of  Iowa 
Foundation  and  the  eleven  participating  member  colleges  and  universities  of  the  Iowa  College  Foundation. 
Congratulations  to  this  bumper  crop  of  future  health  care  professionals! 


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What's  Important  Here? 


Family- Centered 
Care. 

At  Dale  Clark  Prosthetics,  we 

focus  on  our  patients'  abilities  to 
help  ensure  that  each  individual 
achieves  maximum  potential.  Care 
at  DCP  encompasses  all  areas, 
including  an  experienced  staff  of 
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You'll  find  that  we  are 
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moment  you  enter  one  of  our 
offices,  that  the  special  needs  of 
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Iowa  I Medicine 


S C I E N C E AND  EDUCATION 


The  Journal 

of  the  Iowa  Medical  Society 


A child’s  perspective  on  abuse  of  a parent,  by  a parent 

# Donner  Dewdney,  MD 


Violence  in  our  society  has  reached  epidemic 
proportions.  Domestic  violence  between  par- 
ents is  psychologically  destructive  to  chil- 
dren. Whether  expressed  physically  or  psy- 
chologically, violence  at  home  is  frightening 
to  children.  Frequently,  violence  and  anger 
are  confused  and  it  is  important  to  differenti- 
ate between  the  two.  Parents  should  help 
children  understand  that  anger  is  a normal 
and  healthy  human  emotion  that  helps  us 
define  our  boundaries  and  set  limits,  that 
people  can  be  angry  with  each  other  without 
resorting  to  violence. 

Parents  more  prone  to  be  victims  or  perpe- 
trators of  domestic  abuse  typically  have  prob- 
lems with  self-esteem.  Parents  with  a low 
self-esteem  have  trouble  maintaining  consis- 
tent and  healthy  self  concepts.  They  become 
unpredictable  with  each  other  and  their  chil- 
dren. A friendly  teasing  remark  by  a spouse 
may  be  mistaken  as  a personal  insult  by  the 
aggrieved  partner,  who  may  lash  out  angrily 
and  violently. 

A child’s  perspective  on  anger 


The  appearance  of  violence  and  cruelty 
changes  the  child’s  perspective  on  anger.  It 
threatens  the  child’s  sense  of  safety  as  well  as 
provokes  fears  in  the  child  for  the  safety  of 
his  parents.  When  physical  violence  occurs, 
it  results  in  a dramatic  increase  in  the  child’s 
fears.  Although  physical  abuse  is  characteris- 
tically initiated  by  males,  physical  abuse  by 
wives  of  their  hubands  has  increased  over  the 
past  10  years. 

A child  who  watches  a parent  being 
injured  frequently  develops  symptoms  typical 
of  depression,  i.e.,  crying  spells  and  regres- 
sive symptoms  such  as  bed  wetting,  thumb 
sucking  and  withdrawal.  A child  who  witness- 


es the  abuse  of  a parent  over  the  long  term 
frequently  develops  problems  with  loyalty, 
initially  aligning  themselves  with  the  abused 
parent  and  later  identifying  with  the  abuser. 
Sadly,  such  children  may  take  the  position 
that  daddy  beat  up  mommy  because  “mom- 
my deserves  it.” 

Over  time,  these  children  develop  definite 
personality  changes,  become  preoccupied  and 
inattentive  at  school  and  may  develop  sec- 
ondary behavioral  problems.  For  many  of 
these  children,  the  expression  of  anger  in  any 
form  becomes  forbidden  because  of  their  fear 
that  it  might  explode  into  the  rage  and  the 
violence  that  the  child  has  witnessed  at  home. 

Begins  as  a defense  strategy 


A common  side  effect  of  chronic  domestic 
violence  in  the  home  is  development  of  abu- 
sive behavior  by  the  child.  This  behavior  may 
begin  as  a defense  strategy.  The  child  cannot 
wait  passively  each  time  to  be  a victim  of  vio- 
lence but  instead  he  tries  to  control  the  situa- 
tion by  becoming  violent  first.  Often  this 
predatory  behavior  is  directed  towards  small- 
er, helpless  siblings  and  playmates.  This 
defense  strategy  called  “identification  with 
the  aggressor”  allows  the  victim  to  become 
the  perpetrator.1  An  example  of  this  could  be 
seen  in  the  1970s  case  of  newspaper  heiress 
Patricia  Hearst,  where  there  was  a transfor- 
mation of  Patricia  Hearst  the  kidnap  victim 
to  Patricia  Hearst  the  bank  robber. 

Another  side  effect  of  domestic  violence  in 
children  is  a problem  with  sleeping.  Sleep 
disorders  are  a frequent  symptom  of  depres- 
sion in  these  children  and  may  also  represent 
the  fact  that  most  violent  arguments  break 
out  between  their  parents  at  night. 

The  treatment  of  children  as  victims  of 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for 
January  1 995. 


Donner  Dewdney,  MD 

Dr.  Dewdney  is  medical 
director  of  Iowa  Health 
Systems,  Department  of 
Psychiatry,  Child  and 
Adolescent  Services,  in 
Des  Moines. 


A child’s  perspective  on  abuse  of  a parent,  by  a parent 


continued 

domestic  violence  and  abuse  is  a lifelong 
challenge.  A key  step  in  the  foundation  of 
any  treatment  program  is  establishment  of  a 
safe  environment  for  the  child.  Although 
temporary  shelter  care  removes  the  immedi- 
ate threat  of  physical  danger,  the  children 
continue  to  require  reassurance  and  support 
by  caregivers  that  they  will  be  safe.  This  is 
true  whether  the  children  are  returned  home 
or  whether  they  are  placed  in  residential 
treatment. 

Divorcing  the  abusive  parent  may  not 
bring  relief  to  the  child  who  often  has  to  deal 
with  the  additional  trauma  of  a broken  fami- 
ly. Dr.  Wallersteins’  research  suggests  that 
70%  of  children  whose  families  divorce 
because  of  physical  violence  and  abuse  want- 
ed their  original  parents  to  reunite  when 
interviewed  by  the  research  group  five  or  10 
years  after  the  breakup.-  This  strong  wish 
was  expressed  in  spite  of  the  obvious  safer 
and  calmer  environments  in  the  children’s 
new  transitional  homes. 

Children  feel  responsible 

Children  need  help  understanding  that 
they  are  not  the  cause  of  their  parents’  argu- 
ments and  beatings.  Children  feel  responsible 
and  blame  themselves  for  arguments  which 
may  have  focused  on  disagreements  about 
parenting  and  on  the  child’s  behavior. 

Children  need  to  spend  time  with  parents 
and  caretakers  who  love  them  and  whose 
behavior,  not  just  words,  establishes  and  con- 
firms the  promise  of  protection.  Often  chil- 
dren who  are  victims  of  domestic  abuse  are 
so  traumatized  that  they  require  outpatient 
therapy  and,  in  some  instances,  referral  for 
long-term  residential  care. 

These  children  struggle  with  explosive 
tempers  and  a pervasive  distrust  of  grownups 
and  authority  figures.  Treatment  is  focused 
on  providing  a safe  environment  and  develop- 
ing rules  and  safeguards  that  teach  them  how 
to  manage  their  anger  without  resorting  to 
violence  against  others  or  harmful  behavior 
direeted  toward  themselves. 

Finally,  the  recovery  of  these  children  is 
dependent  on  the  parents’  ability  to  change 
their  living  patterns  and  resolve  their  prob- 
lems with  violence.  There  is  a definite  need 
in  our  domestic  courts  to  enforce  severe 
penalties  for  partner  abuse  with  mandatory 


sentencing  and  counseling  when  appropriate. 

Our  primary  problem  with  violent  behav- 
ior by  children  is  directly  related  to  how  our 
children  experience  violence  in  the  home — 
not  just  in  the  streets.  Our  final  responsibili- 
ty to  children  is  to  reinforce  appropriate  and 
safe  parenting.  021 

References 


1.  Anna  Freud:  Ego  and  the  Mechanisms  of  Defense. 
Madison,  CT:  International  Universities  Press,  Inc.  1967. 

2.  Judith  S.  Wallerstein  and  Sandra  Blakesley:  Sec- 
ond Chances:  Men,  Women  & Children  a Decade  after 
Divorce.  New  York.  NY:  Ticknor  & Fields  1990. 


SCIENCE  AND  EDUCATION 


Understanding  domestic  violence 


# Truce  Ordoxa,  MD 

Because  I am  human,  and  I have  accepted 
that  humanness,  nothing  human  ever 
shocks  me — -for  I am  capable  of  everything 
that  is  human. 

Terrence,  400  BC,  slave/philosopher 

Setting  the  stage 

If  Shakespeare  is  correct  in  his  assertion  that 
life  is  a stage,  physicians  must  understand 
the  perceptional  styles  of  every  “player”  in 
the  domestic  violence  drama  in  order  to 
understand  it. 

Domestic  violence  is  defined  as  any  voli- 
tional (direct  or  indirect,  verbal  and/or  non- 
verbal) assaultive  communication  repertoire 
aimed  at  establishing  and  reinforcing  power 
dominance  over  another  person  involved 
with  him  or  her  in  an  intimate,  sexual,  theo- 
retically peer  relationship. 

This  all-encompassing  definition  subsumes 
behavioral  nuances  wherein  power  can  be 
expressed  even  in  subtle  innuendoes  of  con- 
trol. An  example  is  directing  slams  or  mani- 
festoes at  the  driver  of  another  car  or  a char- 
acter on  television,  a newspaper  or  an  absent 
person  which  serve  as  “in-around”  ways  of 
communicating  power  games  to  the  signifcant 
other.  For  instance,  making  joking  or  critical 
comments  which  generalize  all  women. 

Such  “repertoires”  are  behavioral  patterns 
that  have  a particular  set  of  features  and 
which  are  used  consistently  because  of 
assumed  predictable  responses  from  others. 
Their  sub-components  are:  1)  Motor-acts;  2) 
emotional  components — feelings  and  3)  cog- 
nitive components — expectations  and  attri- 
butions (what  or  who  are  perceived  to  be  the 
“triggers”  for  such  repertoires). 

Origins 

The  two  fundamental  types  of  aggression 


involved  in  domestic  violence  are  “hands  on” 
where  there  is  actual  violent  touching  or  hit- 
ting and  “hands  off”  where  the  perpetrator  has 
no  contact  with  the  victim’s  body.  The  vio- 
lence is  expressed  through  psychological  bat- 
tering and  the  destruction  of  pets  or  property. 

Both  types  of  aggression  send  the  clear  sig- 
nal that  the  victim  has  no  boundaries  that 
protect  him  or  her  from  the  other. 

The  three  major  determinants  of  aggression 
are  the  origins  of  aggression,  the  instigators  of 
aggression  and  the  maintaining  conditions. 

The  origins  of  aggression  are:  1 ) Biological 
factors,  2)  observational  learning,  3)  rein- 
forced performance,  4)  necessary  instigator’s 
presence  and  5)  presence  of  regulators  of 
such  behavior. 

In  Central  America,  two  Indian  tribes  dra- 
matically present  us  with  contrasting  oppo- 
sites in  terms  of  aggression.  The  Tarahu- 
mares  have,  for  centuries,  outlawed  any 
form  of  aggression  by  removing  all  violent 
words  from  their  language.  Domestic  vio- 
lence, murder  and  child  abuse  are  literally 
nonexistent.  The  Yano-mamos,  on  the  other 
hand,  glorify  violence.  Their  language  and 
their  handling  of  their  women  and  children 
are  replete  with  violence.  Yanomamo  women 
display  the  scars  inflicted  on  them  by  their 
men  as  badges  of  honor. 

The  Tasadavs  in  the  Philippines  have  no 
words  for  “hate,”  “anger”  and  “cruelty.”  For- 
tune (1987)  describes  how  the  Tlingit  people, 
who  are  native  to  southeast  Alaska,  define  wife 
beating  as  a serious  crime  against  the  commu- 
nity because  all  members  of  the  community 
are  highly  valued  and  necessary  for  tribal  sur- 
vival. In  a rare  case  of  wife  beating,  the  whole 
community  came  together  for  a potlatch.  They 
made  the  abuser’s  clan  make  restitution  to  the 
victim’s  clan  in  material  goods.  Making  such 


Truce  Ordoxa,  MD 

Dr.  Ordona  practices 
adidt  and  child 
psychiatry  in  Davenport. 


Iowa  1 Medicine 


SCIENCE  AND  E D I)  CATION 


Understanding  domestic  violence 

continued 

an  act  highly  visible  and  expensive  to  the  bat- 
terer deterred  future  incidents. 

Exonerative  moral  reasoning 


There  are  seven  common  methods  used  by 
batterers  to  neutralize  self-condemnation  of 
their  aggression: 

• Justification  of  higher  principles — “The 
Bible  says  I am  the  head  of  my  household. 
My  wife  must  submit.” 

• Palliative  comparison — “I  am  not  a real 
batterer  because  I never  used  a weapon.” 

• Displacement  of  responsibility — “I  was 
too  drunk,  I didn’t  know  what  I was  doing.” 
“She  knows  how  to  push  my  buttons.” 

• Diffusion  of  responsibility — “It  happens 
in  every  marriage.” 

• Dehumanizing  the  victims — “She  de- 
serves everything  I dish  out.” 

• Attribution  of  blame  to  victims — “She 
drove  me  to  it.” 

• Minimization  and  selective  memory — “I 
got  mad  at  her  only  once.” 

A person’s  repeated  use  of  violence  de- 
pends on:  1)  appropriate  inducements  (insti- 
gators of  aggression);  2)  functional  value 
(Does  it  serve  a function?  Does  one  get  what 
one  wants  by  being  violent?)  and  3)  reward 
or  absence  of  punishment. 

The  family,  peers  and  the  symbolic  model- 
ing of  the  media  teach  and  exonerate  vio- 
lence in  the  following  ways: 

• Explicit  demonstration  of  an  aggressive 
style  of  conflict  resolution. 

• A decrease  in  normal  restraints  over 
aggressive  behavior. 

• Desensitization  and  habituation  to  vio- 
lence. 

• A shaping  of  expectations. 

Instigators  of  aggression 


There  are  three  types  of  triggers  of  aggres- 
sion: 1)  Aversive  instigators:  to  remove  a per- 
ceived obnoxious  or  irritating  stimulus;  2) 
incentive  (inducement)  instigators:  to  gain  an 
anticipated  payoff  and  3)  delusional  instiga- 
tors: bizarre  belief  systems. 

Aversive  and  incentive  instigators  activate 
a variety  of  learned  responses  such  as  depen- 
dency, achievement,  withdrawal,  psychoso- 
matization, self-anesthetization  with  drugs  or 


alcohol,  constructive  problem  solving  or 
aggression. 

A person’s  course  of  action  depends  partly 
upon  his  acquired  cognitive  appraisal  of  the 
event  (specifically  whether  he  thinks  the 
events  can  be  controlled)  and  the  model  of 
response  he  has  learned  to  use  with  such 
events.  Sex  role  socialization  contributes 
here.  O.J.  Simpson  was  abandoned  by  his 
father  before  he  was  born,  raised  in  San 
Francisco’s  Potrero  housing  projects  by  an 
absent  mother  in  a violent,  dyssocial  environ- 
ment and  accorded  celebrity  status  for 
knocking  people  over  in  football.  In  addition, 
there  were  no  real  consequences  for  thirteen 
911  calls  involving  blatant  spousal  battering. 

Maintaining  conditions  of  aggression 

The  consequences  (either  rewards  or  pun- 
ishments) determine  whether  aggression  con- 
tinues, becomes  regulated  or  stops.  There  are 
three  types  of  rewards:  1)  Tangible  ones  such 
as  establishing  control  in  male-female  relation- 
ships, the  expression  of  emotional  arousal 
(anger,  anxiety,  fear,  frustration  or  sadness)  or 
getting  what  is  wanted  in  a particular  incident; 
2)  social  status  from  acting  in  accordance  with 
sex  role  standards  or  from  specific  rewards 
from  peers  and  3)  alleviation  of  the  perceived 
aversive  stimulus  as  the  victim  tries  to  accom- 
modate the  perpetrator  to  survive  the  abuse. 

The  rewards  are  most  reinforcing  if  they 
are  characteristically  unpredictable  and 
inconsistent. 

External  punishments  as  regulators  are 
effective  only  when  the  benefits  derived  from 
the  aggression  are  considered  and  the  nature, 
severity,  timing  and  likelihood  of  the  punish- 
ment are  appropriate. 

Domestic  violence  is  a community  prob- 
lem. This  concept  runs  counter  to  the  rabid 
love  affair  we  have  with  individualism  in  this 
country.  Unless  we  act  as  an  interdisciplinary 
team,  we  can  never  solve  this  problem.  We 
should  attack  this  problem  by  aiming  for 
integration  from  design  rather  than  falling 
into  eclecticism  by  default. 

All  approaches,  regardless  of  name,  should 
first  and  foremost  aim  at  safety  for  both  the 
victim  and  the  perpetrator.  For  either  of 
them  to  be  in  rigor  mortis  would  make  all 
intervention  akin  to  securing  the  barn  door 
long  after  the  mules  have  gone.  DU 


IowalMedicine 


THE  EDITOR  COMMENTS 


A world  of  violence 


Our  society  faces  a problem  of  monumen- 
tal proportions — violence.  Violence  is 
symptomatic  of  a deep  social,  political 
and  economic  disease  within  our  society.  For 
more  than  100  years,  we  have  understood  that 
the  drive  toward  aggression  is  a basic  compo- 
nent of  the  human  psyche.  Children  live  in  a 
world  of  violent  acts  by  adults.  Adults  promote 
games  of  violence  and  present  television  pro- 
grams that  further  expose  children  to  violence. 
It  has  been  estimated  that  TV  programs  and 
commercials  show  an  act  of  violence  or  use  a 
spoken  word  of  violence  every  15  seconds. 
Parents  further  accentuate  this  atmosphere  at 
sporting  events  by  urging  the  youthful  athletes 
to  “hit  him;  kill  him.”  A common  expression  of 
desire  for  an  object  is  “I  would  kill  for  one  of 
those!” 

Data  indicates  that  90%  of  par- 
ents hit  toddlers;  more  than  50% 
continue  this  practice  into  the  teen- 
age years.  Violence  is  spoken,  seen 
and  breathed  . . . and  seemingly 
loved.  Setting  aside  the  numerous 
forms  of  violence  for  the  moment, 
this  issue  of  Iowa  Medicine  ad- 
dresses the  stigma  of  domestic  violence.  Stud- 
ies show  the  knowledge  level  of  physicians 
concerning  family  violence  and  their  skills  con- 
cerning intervention  is  varied  and  not  well 
defined. 

About  four  million  American  women  are 
physically  abused  by  their  husbands  or  boy- 
friends each  year;  domestic  violence  affects 
one  of  four  women.  Domestic  violence  is  esti- 


mated to  cost  the  United  States  $5-10  billion  a 
year  in  health  care  costs,  lost  productivity  and 
criminal  justice  intervention.  Other  statistics 
are  equally  shocking.  As  many  as  35%  of 
women  who  visit  hospital  emergency  rooms  are 
seeking  treatment  for  symptoms  related  to  on- 
going abuse,  but  only  5-10%  of  domestic  violence 
is  recognized.  IIovv  many  women  seen  in  phy- 
sician offices/clinics  for  “injuries”  are  recognized 
as  victims  of  violence  is  uncertain. 

Recognition  and  reporting  of  child  abuse  has 
improved  because  of  the  legal  implications  for 
anyone  knowledgeable  of  such;  not  so  for  vio- 
lence against  women.  A prevailing  question 
concerning  these  battered  women  is  “Why  do 
they  tolerate  abuse?”  Is  it  fear  of  isolation,  i.e. 
no  where  to  go  in  security  or  fear  of  retribution 
from  the  batterer?  Perhaps  a bet- 
ter question  is  “why  does  society 
tolerate  batterers?”  The  problem 
has  no  boundaries;  though  pov- 
erty accentuates  the  problem,  we 
see  this  social  stigma  among  rich 
and  poor,  urban  and  rural. 

Many  groups,  notably  the  AMA, 
have  inaugurated  programs  to  com- 
bat domestic  violence.  Citizens  must  be  made 
aware  of  the  prevalence  of  violence  and  become 
involved.  Physicians  must  recognize  the  vic- 
tims and  become  involved.  This  is  a social 
problem  and  no  person  should  be  excused  from 
exercising  social  responsibility  for  those  who 
are  abused.  [Ml 


Perhaps  a 
better  question 
is:  “Why 
does  society 
tolerate 
batterers?” 


Marion  Alberts,  MD 


STATEWIDE 
PHYSICIANS 
HEALTH 


Over  10,000  individuals  are  protected  by  the  Iowa 
Medical  Society-sponsored  STATEWIDE  PHYSICIANS 
HEALTH  INSURANCE  PROGRAM.  It’s  stable  cover- 
age with  competitive  rates. 

If  you’re  not  one  of  the  SPHIP  insureds,  you  may  want 
to  explore  the  program’s  many  coverage  options  — 
both  medical  and  dental.  We’ll  be  glad  to  supply 
information  specific  to  you  and  your  practice. 


Endorsed  and  overseen  by  the  IMS  for  its  members, 
their  families  and  employees,  the  SPHIP  has  been 
underwritten  by  Blue  Cross  Blue  Shield  of  Iowa 
since  the  program  began  40  years  ago.  Today’s 
program  incorporates  various  deductibles  and  cover- 
age formats. 

Please  call  Ruth  Clare,  Terri  DeGroot  or  Mary  Sievers 
for  information  about  the  program. 


BERNIE  LBWE  5c  A55BEIATE5,  INE. 

Insurance  Administrators  to  Professional  Associations  & 
Universities  and  Colleges 

1-BBB-942-471B  FAX  515-222-B915 

E7 □□  Westown  Parkway.  5uite  419 
West  Oes  Moines.  Iowa  5B256-1411 


515-2ZE-BB11 


Iowa  [Medicine 


THE  ART  OF  MEDICINE 


Healing  diversions 


A hospital  architect,  with  talent  also  as  a 
sculptor,  once  remarked  that  his  atten- 
tion to  the  colors  and  designs  painted  on 
the  walls,  just  as  to  many  other  environmental 
details,  served  not  only  general  utility,  but 
contributed  to  a “healing  environment”.  He 
said  he  often  has  trouble  persuading  “hard- 
headed  skeptics”  that  the  environment  makes 
any  real  difference  to  the  task  of  getting  well. 
Those  skeptics  had  not  been  adequately 
schooled,  he  said,  to  understand  that  not  all 
things  that  count  can  be  counted. 

That  conversation  returned  to  me  today 
when,  glancing  through  a profusely  illustrated 
history  of  medicine,  I saw  a splendid  colored 
photograph  of  the  remarkably  intact 
amphitheatre  neighboring  the  famous 
Aesculapian  Temple  at  Epidaurus, 

Greece.  There  still  stands  the  im- 
pressive outdoor  arena,  adjacent 
to  the  pavilion  where  the  sick 
sought  soothing,  healing  sleep.  This 
edifice,  seating  14,000,  was  a place 
devoted  to  the  drama,  dance,  song 
or  poetical  recitations  of  the  day. 

There  can  be  little  doubt,  from  the 


There  can 
be  little 
doubt  such 
entertainments 
were  deemed 
therapeutic. 


The  pain  of  needles  entering  and  gyrating  in  the 
skin  (acupuncture)  or  electrical  shocks  (TENS) 
prompts  the  explanatory  hypothesis  of  the  “neu- 
rological gatekeeper”.  May  we  not  watch  a 
video  performance  of  Hamlet,  ballet,  a juggler 
or  Roseanne,  listen  to  a strolling  group  of  carol- 
ers in  the  corridor,  chat  or  play  cards  with  a 
visitor — and  feel  less  of  what  misery  ails  us? 
Are  these  not  also  gatekeepers? 

Some  of  us  may  resist  asserting  that  pleasing 
colors,  designs  or  art  objects  on  the  walls  can  be 
similarly  diverting  or  healing.  Because  we  may 
respond  to  the  visual  arts  both  cognitively  and 
emotionally,  I wonder  whether  these  complex 
events  deserve  to  be  called  right-brain  or  left, 
but  that  datum  isn't  what  matters  most. 

I cannot  accept  Norman  Cousins’  well-publi- 
cized claim  that  his  watching  and 
laughing  at  Marx  Brothers  films  each 
day  was  indeed  what  healed — even 
cured— -his  alleged  collagen  vascu- 
lar disease.  Neither  do  1 find  reason 
to  reject  what  we  know  of  biology, 
pathophysiology  or  therapeutics  in 
order  to  grant  the  potential  useful- 
ness of  entertainments  and  place- 


architecture  plus  collateral  evidence,  that  such  bos  of  diverse  types.  Eventually  we  will  learn  to 


entertainments  were  deemed  therapeutic. 


explain  better  the  biochemical  events  that  un- 


That  all  but  the  most  intense  pain  and  suffer-  derlie  such  clinical  observations, 
ing  can  be  allayed  through  diversion  and  dis-  Of  course  we  should  seek  to  cure  when  that 
traction  seems  clear  enough:  have  we  not  may  be  possible,  but  in  all  circumstances  we 

installed  television  in  almost  all  hospital  and  must  strive  to  make  the  patient  feel  better.  That 
nursing  home  rooms?  Such  stimulation,  even  was  surely  Aesculapius’  strong  suit.  My  arehi- 


if  violent  or  melancholy,  seems  to  block  at  least 
temporarily  the  awareness  of  other  distress. 


tect  friend  is  of  that  lineage  and  so,  it  seems,  am 
I.  I hope  you  are,  too.  023 


Rich.\rd  Gaplan,  MD 


Iowa  [Medicine 


Classified  Advertising 


Emergency  Medicine 
Co-Director  • Ottumwa,  Iowa 

Exceptional  opportunity  for  primary  care  trained 
or  experienced  emergency  physician.  Ottumwa 
Regional  Health  Center  is  a 275-bed  facility 
serving  an  8 county  area  in  SE  Iowa  and  NE 
Missouri.  21 ,000  volume/1 2 and  1 6 hour  shifts 
with  double  coverage  at  peak  times.  Excellent 
medical  backup  is  provided  by  a medical  staff 
of  50  physicians  representing  a broad  range  of 
specialties.  Rathbun  Lake,  a beautiful  1 1 ,000 
acre  lake,  is  40  miles  from  Ottumwa  and  offers 
an  abundance  of  recreational  activities.  Mid- 
western hospitality,  safe  living  and  award  win- 
ning schools  make  Ottumwa  a place  to  call 
"home."  Guaranteed  minimum  compensation 
package  including  paid  malpractice.  Send  CV 
or  call  Sheila  Jorgensen,  Emergency  Prac- 
tice Associates,  P.O.  Box  1260,  Waterloo, 
Iowa  50704;  800/458-5003. 


Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
cians in  the  following  specialties:  family 
practice,  invasive  cardiology,  oncology/ 
hematology,  orthopedic  surgery  and  general 
internal  medicine  practice.  The  Mankato 
Clinic  is  a 65-doctor  multispecialty  group 
practice  in  south  central  Minnesota  with  a 
trade  area  population  of  +250,000.  Guaran- 
teed salary  first  year,  incentive  thereafter  with 
full  range  of  benefits  and  liberal  time  off.  For 
more  information,  call  Roger  Greenwald, 
Executive  Vice  President,  at  507/389-8500  or 
Anthony  C.  Jaspers,  President,  at  507/726- 
2136  or  write  1230  East  Main  Street,  P.O.  Box 
8674,  Mankato,  Minnesota  56002-8674. 


Marshalltown , Iowa 

Best  of  both  worlds — rural  small  group  at- 
mosphere, urban  large  group  amenities.  Seek- 
ing quality  emergency  physicians  interested 
in  stellar  emergency  medicine  practice.  Full- 
time and  regular  part-time.  1 2K  volume  /12- 
hour  shifts.  Democratic  group,  highly  com- 
petitive compensation,  paid  St.  Paul  mal- 
practice with  unlimited  tail,  excellent  benefit 
package /bonuses  for  hill-time.  Numerous 
other  Iowa  locales.  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021;  800/729- 
7813  or  515/964-2772. 


Internal  Medicine  and  OB/GYN  Practice 
Opportunities — Rural  lake  country  commu- 
nity is  seeking  the  above  practitioners  to  join 
an  active  12  (soon  to  be  14)  physician 
multispecialty  group.  Quality,  comfortable 
living  environment,  multiple  recreational 
activities,  fine  educational  opportunities  and 
cultural  activities  abound.  Opportunity 
includes  relaxed  call,  liberal  salary  and 
exceptional  benefits.  Send  curriculum  vitae  or 
inquires  to  Lake  Region  Clinic,  PC,  Attention: 
Joel  Rotvold,  PO  Box  1100,  Devils  Lake,  North 
Dakota  58301  or  call  800/648-8898  for  further 
information. 


Locum  Tenens 
Emergency  Medicine 

Seeking  quality  physicians  interested  in 
emergency  medicine  practice  or  primary 
care  locum  tenens.  Full-time  and  regu- 
lar part-time.  Numerous  Iowa  locales. 
Democratic  group,  highly  competitive 
compensation,  paid  St.  Paul  malprac- 
tice with  unlimited  tail,  excellent  ben- 
efit package/bonuses  to  full-time  phy- 
sicians. Contact  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021. 
Phone  1-800/729-7813  or  515/964-2772. 


Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 
an  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 
family  oriented  community  40  miles  northeast 
of  Des  Moines.  We  have  a beautiful  new 
facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital. 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-making,  1 in  8 call 
and  a very  competitive  salary/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
752-5469. 


General  Surgeon.  Creston,  Iowa — An  opening 
for  a third  BC/BE  surgeon  in  a very  busy 
general  surgery  practice  located  1 hour  from 
Des  Moines,  Iowa.  Two-surgeon  department, 
expanding  to  3 due  to  work  load,  is  associated 
with  13  other  physicians.  Salary  and  benefit 
package  very  lucrative  including  moving 
expenses  and  full  partnership  within  1 to  2 
years  with  limited  call  duty.  Country7  living  in 
a community  of  9,000  with  excellent  educa- 
tional system,  recreation,  low  crime  rate  and 
lifestyle  not  found  in  metro  areas.  Contact 
Mike  Brentnall,  515/782-2131  or  send  CV  to 
Creston  Medical  Clinic,  PC,  526  New  York 
Avenue,  Creston,  Iowa  50801. 

Chief  Surgical  Service/Residency  Program 
Director — The  Department  of  Veterans  Affairs 
Medical  Center,  Des  Moines,  Iowa,  invites 
applications  for  Residency  Program  Director 
and  Chief,  Surgical  Service.  The  VAMC  is  a 
153-bed  acute  medical  surgical  hospital  with  a 
large  multispecialty  outpatient  program.  The 
General  Surgical  Residency  program  recently 
was  fully  accredited  by  the  ACGME.  Appli- 
cants should  be  academically  oriented  with 
administrative  abilities  and  experience  in 
postgraduate  medical  education.  In  addition, 
they  should  be  Board  Certified  in  general 
surgery.  Regular  hours,  liberal  fringe  benefits 
and  a competitive  salary.  Des  Moines 
combines  the  advantages  of  midwestern  small 
town  family  living  with  the  cultural  amenities 
of  an  urban  center.  This  city  is  particularly 
noted  for  the  excellence  of  its  public  and 
parochial  school  systems.  Submit  CV  to  the 
Chief  of  Staff,  VAMC,  3600  35th  Street,  Des 
Moines,  Iowa  50310,  515/271-5853.  EOE. 


Family  Practice 
Northeast  Iowa 

Seeking  quality  primary  care  physician 
interested  in  family  practice  locum  tenens 
opportunity  with  potential  for  full-time 
appointment.  Monday  through  Friday  9 
a.m.  to  5 p.m.  Shared  town  call.  No  OB. 
Highly  competitive  compensation.  Paid 
St.  Paul  malpractice  with  unlimited  tail. 
Excellent  benefit  package/bonuses.  Please 
contact  Melissa  Milliken,  ACUTE  CARE, 
INC.,  PO  Box  515,  Ankeny,  Iowa  50021. 
Phone  800/729-7813  or  515/964-2772. 


CLASSIFIED  ADVERTISING 


Emergency  Medicine 
Fort  Dodge,  Iowa 

Immediate  opportunity  for  primary  care 
trained  or  experienced  emergency  physi- 
cian. Trinity  Regional  Hospital  is  a 200-bed 
facility  acting  as  a regional  referral  center  for 
northwest  Iowa.  15,000  annual  volume/24- 
hour  shifts.  Medical  backup  is  diverse  with  a 
full  range  of  specialists  represented.  Ft. 
Dodge,  a community  of  26,000  nested  in  the 
beautiful  Des  Moines  River  valley,  is  the 
commercial  hub  of  north  central  Iowa.  Ft. 
Dodge  provides  a warm  friendly  community 
in  which  to  live  and  raise  a family.  An 
outstanding  compensation  package  includes 
health/dental,  life,  disability,  malpractice  in- 
surances. Send  CV  orcall  Sheila  Jorgensen, 
Emergency  Practice  Associates,  P.O.  Box 
1 260,  Waterloo,  Iowa  50704;  800/458-5003. 


Internal  Medicine,  Carroll,  Iowa — Outstand- 
ing professional  opportunity  for  an  internal 
medicine  physician  in  a progressive,  safe  and 
clean  community  of  10,000.  This  opportunity 
is  available  for  either  practicing  internal 
medicine  physician,  or  the  internal  medicine 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  informtion,  call  Randy  Simmons,  vice 
president,  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll,  Iowa  51401. 

Emergency  Medicine,  Medical  Director, 
Keokuk,  Iowa — Outstanding  opportunity  for  a 
career-minded  primary  care  or  experienced 
emergency  medicine  physician.  Keokuk  Area 
Hospital  is  a 112-bed  facility  serving  SE  Iowa, 
NE  Missouri  and  western  Illinois.  10,000 
annual  volume  with  a staff  of  24  physicians 
representing  major  specialties.  Remuneration 
package  in  excess  of  8140,000  plus  employee 
benefits.  Call  Holly  Stanwieh  at  800/326-2782 
or  fax  your  CV  in  confidence  to  314/291-5152. 


Boone , Iowa 

Seeking  a quality  emergency  physician 
interested  in  a stellar  emergency  medi- 
cine practice.  Full  and  regular  part- 
time  position  available.  Democratic 
group,  paid  St.  Paul  malpractice  with 
unlimited  tail.  Excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
Average  volume  with  above-average 
compensation.  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021; 
phone  800/729-7813. 


Family  Practice,  Fairfield,  Iowa — Over 

8140.000  package  for  the  first  year.  Three 
board  certified  family  physicians  and 
physician  assistant  seeking  1 to  2 family 
physicians  to  join  them.  Progressive  town  of 

10.000  in  southeast  Iowa.  Recent  large 
addition  to  clinic  building.  Seven  million 
dollar  addition  remodeling  of  the  hospital. 
Moving  costs,  student  loan  repayment, 
excellent  salary,  pension  and  benefits  offered 
with  no  building  buy-in  required.  Contact 
Fairfield  Clinic,  304  South  Maple  Street, 
Fairfield,  Iowa  52556;  515/472-4141. 


LeMarsy  Iowa 

Seeking  quality  physicians  to  prac- 
tice at  a 4300  average  volume  ER. 
Director  and  staff  positions.  Full 
and  regular  part-time.  Democratic 
group,  highly  competitive  compen- 
sation, paid  St.  Paul  malpractice  with 
unlimited  tail,  excellentbenefitpack- 
age/bonuses  to  full-time  physicians. 
ACUTE  CARE , INC . , P.O.  Box  515, 
Ankeny,  Iowa  50021;  phone  800/ 
729-7813. 


Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


Emergency  Medicine,  Council  Bluffs,  Iowa — 
Opening  available  for  qualified  physician  to 
join  group  of  emergency  physicians.  Training 
and/or  certification  in  primary  care  specialty 
or  emergency  medicine.  Flexible  scheduling. 
Newly  remodeled  emergency  department. 
Enjoy  rural  and  urban  atmosphere.  Compen- 
sation up  to  +$200K/year  plus  vacation.  Write 
Bluffs  Emergency  Care  Services,  PC,  933  East 
Pierce  Street,  Council  Bluffs,  Iowa  51503;  712/ 
328-6111. 


Emergency  Medicine 
Burlington,  Iowa 

Outstanding  opportunity  in  emergency  medi- 
cine for  primary  care  trained  or  experienced 
emergency  physician.  Burlington  Medical 
Center  is  a 239-bed  facility  serving  a multi- 
county area  in  SE  Iowa,  NE  Missouri  and 
western  Illinois.  19,000  volume/double  cov- 
erage at  peak  times.  BMC  medical  staff 
consists  of  80  physicians  representing  a broad 
range  of  specialties.  Burlington,  a community 
of  30,000,  sits  on  the  banks  of  the  Mississippi 
River  with  commanding  river  views  giving 
way  to  wide  open  horizons.  Cultural  opportu- 
nities take  many  forms  from  art  and  history 
museums  to  Mississippi  River  festivals  and 
SE  Iowa  Symphony  Orchestra  to  the  Iowa 
state  chili  cook-off.  Iowa’s  reputation  for 
quality  education  is  reflected  in  the  Burlington 
schools.  Burlington  is  a community  where 
balance  between  family  and  career  is  easy  to 
maintain.  Guaranteed  minimum  compensa- 
tion package  including  paid  malpractice.  Send 
CV  or  call  Sheila  Jorgensen,  Emergency 
Practice  Associates,  P.O.  Box  1260,  Wa- 
terloo, Iowa  50704;  800/458-5003. 


Family  Practice,  Carroll,  Iowa — Outstanding 
professional  opportunity  for  family  practice 
physicians  in  a progressive,  safe  and  clean 
community  of  10,000.  These  opportunities 
are  available  for  either  experienced  family 
practice  physicians,  or  the  family  practice 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  information,  call  Randy  Simmons,  Vice 
President,  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll,  Iowa  51401. 

(Continued  next  page) 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  S2.00 
per  line  with  a 830  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  S20  per  insertion.  Display 
classified  advertising  sells  for  S 25  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  [Medicine 


CLASSIFIED  ADVERTISING 


Sioux  City — An  excellent  position  is  available 
for  a BC/BE  family  practice  physician  in  a new 
community  health  center.  A full  range  of 
family  practice  medicine  is  needed  in  a 
community  that  is  very  supportive  of  the 
center.  Sioux  City  is  a great  place  to  raise  a 
family  and  has  excellent  public  and  parochial 
school  systems,  a community  college,  2 liberal 
arts  colleges,  a graduate  center,  2 excellent 
medical  centers,  a Residency  Training 
Program  (family  practice),  etc.  The  center 
offers  a competitive  compensation  and  benefit 
package,  paid  malpractice,  etc.  FEDERAL 
LOAN  REPAYMENT  PROGRAM  AVAILABLE. 
For  more  information  write  Jeff  Hackett, 
Executive  Director,  Siouxland  Community 
Health  Center,  1709  Pierce  Street,  Sioux  City, 
Iowa  51105  or  call  712/252-2477. 

Emergency  Medicine,  Des  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Call  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 


General  Faculty',  Department  of  Family 
Practice,  University  of  Iowa  College  of 
Medicine — The  University  of  Iowa  Department 
of  Family  Practice  offers  full-time  faculty 
positions  for  residency-trained,  ABFP  certified 
family  physicians.  Obstetric  skills  and 
previous  teaching  experience  highly  desirable. 
Additional  faculty  needed  to  address  new 
primary  care  initiatives.  As  a part  of  a full 
academic  department,  responsibilities  include 
teaching,  research  and  patient  care.  Well- 
established,  24-resident  program  is  university- 
administered,  community-based,  and  has 
admissions  at  community  and  university 
hospitals.  A new  model  office  facility  is  being 
built.  Well-established  department  with 
special  strengths  in  its  clinical  and  behavioral 
science  faculty.  As  a “Big  Ten”  university 
community,  Iowa  City  is  a great  place  to  live. 
Appointment  and  salary  commensurate  with 
qualifications  and  experience.  The  University 
of  Iowa  is  an  Equal  Opportunity  and  Affirma- 
tive Action  employer.  Women  and  minorities 
are  strongly  encouraged  to  apply.  Submit  a 
letter  of  interest  and  CV  to  Gerald  J.  Jogerst, 
MD,  Interim  Department  Head,  Department  of 
Family  Practice,  2149  Steindler  Building,  Iowa 
City,  Iowa  52242-1097;  319/335-8454. 


Let  Us  Help  You 
Help  Others 
Today! 


Primary  Care  Physicians  and  Subspecialists — 
Are  being  sought  for  a variety  of  group 
practices  located  throughout  the  upper 
Midwest  and  New  York  state.  Choose  from 
metropolitan  cities,  college  towns,  popular 
resort  communities  or  traditional  rural 
distinctions.  This  month,  opportunities 
available  for  physicians  specializing  in  family 
practice,  internal  medicine,  pediatrics, 
occupational  medicine,  hematology/oncology 
and  nephrology.  New  opportunities  monthly! 
For  all  of  the  facts,  call  800/243-4353  or  write 
to  Strelcheck  and  Associates,  10624  North 
Port  Washington  Road,  Mequon,  Wisconsin 
53092. 

New  Openings  Daily— FP,  IM,  OB/GYN,  PED. 
We  track  every  community  in  the  country. 

Call  now  for  details.  The  Curare  Group,  Inc.; 
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515  * 278  * 9645 

Beeper  515  • 246*  3410  (digital) 
Ask  for  Cindy  Walker 


1 


PHYSICIANS 

All  Regions  of  the  U.S. 
Particularly  the  Midwest 


All  specialties,  with  income  guar- 
anteed and  paid  malpractice. 
Large  income  opportunities.  A 
stable  economy.  Housing  dollars 
stretch  further.  Excellent  environ- 
ment for  raising  a family.  Board 
Certified/Board  Eligible.  Contact: 
Hiram  Walker,  Barb  Walker,  or 
Bruce  Foval. 


Quality  Recruiters 

P.O.  Box  1075 
Fort  Dodge,  IA  50501 
Phone  1-800-822-8567 
Fax  1-515-573-3879 


r“ 

Here’s  to  your  Health 

■ The  Iowa  Medical  Society  has  published  4 patient  inserts  in 

■ recent  months  on  various  topics:  low  back  pain,  vaccinations, 
l menopause  and  estrogen  therapy  and  prostate  cancer.  Original 

inserts  may  be  purchased  for  15  cents  each  plus  postage.  A bill 

■ will  accompany  your  insert  order. 

I Call  Jane  Nieland  or  Bev  Corron  at  800/747-3070  or  223-1401 
I to  order  inserts  or  send  the  completed  form  below  to:  Iowa 
| Medicine,  1001  Grand  Avenue,  West  Des  Moines,  LA  50265. 


Name 


| Address 

■ City State  Zip  

J Insert  ordered:  Number  of  inserts  J 

Low  back  pain  

Menopause/estrogen  therapy  

I Prostate  cancer  

| Vaccinations  

I J 


BE  AN  AIR  FORCE 
PHYSICIAN. 

Become  the  dedicated  physician  you 
want  to  be  while  serving  your  country  in 
today’s  Air  Force.  Discover  the  tremen- 
dous benefits  of  Air  Force  medicine.  Talk 
to  an  Air  Force  medical  program  manag- 
er about  the  quality  lifestyle  and  benefits 
you  enjoy  as  an  Air  Force  professional, 
along  with: 

• 30  days  vacation  with  pay  per  year 

• Dedicated,  professional  staff 

• Non-contributing  retirement  plan  if 
qualified 

Today’s  Air  Force  offers  the  medical  envi- 
ronment you  seek.  Find  out  how  to  quali- 
fy. Call 

J USAF  HEALTH  PROFESSIONS 

TOLL  FREE  1-800-423-USAF 


Iowa]Medicine 


Professional  Listing 


Allergy 


Emergency  Medicine 


Internal  Medicine 


John  A.  Caffrey,  MD,  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pediatric  and  Adult  Allergy,  PC 
Veljlto  K.  Zivkovich,  MD 
Robert  A,  Colnian,  MD 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma , Allergy  & Immunology’ 

Dermatology 


Robert  J.  Barry,  MD 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Bligard,  MD,  FAAD 
James  I).  Bunker,  MD,  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milner-Bragc,  MD 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency’  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 

Family  Practice 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 

Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gcrvich,  MD 
Daniel  J.  Schrocder,  Ml) 

Ravi  K.  Venturi,  MD 
Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Io>va  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul.  MD,  FICC 

515/574-6840 

Gastroenterology 

Kenneth  \V.  Adams,  DO,  AOBIM 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  II.  Brandt,  MD,  ABIM 
Grace  Z.  Aug,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  MD 
Laurence  S.  Krain,  MI) 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology,  EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  MD,  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

James  R.  Lamorgese,  MD 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

Ilosung  (ill ung,  MI) 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


PROFESSIONAL  LISTING 


Robert  Havne,  MD 
Thomas  A.  Carlstrom,  MD 
David  J.  Roarin'.  MD 

1 1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/283-5760 

Neurological  Surgery 

Des  Moines  Neurosurgeons,  PC 
Robert  C.  Jones,  MD 
S.  Randy  Winston,  MD 
Douglas  R.  Roontz,  MD 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312;  515/283-2217 

Chad  D.  Abcrnathey,  MD 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 


Wolfe  Clinic,  PC 
Russell  II.  Watt,  MD 
John  M.  Graether,  MD 
Gilbert  W.  Harris,  MD 
Janies  A.  Davison,  MD 
Norman  F.  Woodlief,  MI) 

Erie  W.  Rligard,  MD 
David  1).  Saggau,  MI) 

Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 


Neurological  Surgery 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Obstetrics/Gynecology 


Ophthalmology 


Ophthalmic  Associates,  PC 
Robert  D.  Whinery,  Ml) 
Stephen  II.  Wollten,  MD 
Robert  B.  Goffstein,  MD 
i Lyse  S.  Strnad,  MD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 

North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MI) 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MD 
Randall  S.  Brcnton,  Ml) 
Janies  L.  Dummett,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  Ml) 

700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

General  Ophthalmology 


Orthopaedics 


Iowa  Orthopaedic  Center,  PC 
Marvin  II.  Dubanskv,  MD 
Marshall  Elapan,  MD 
Sinesio  Misol,  MI) 

Joshua  1).  Kimclman,  DO 
Timothy  G.  Kenney,  MD 
Lynn  M.  Lindaman,  MD 
Jeffrey  M.  Farber,  MD 
Kyle  S.  Gallcs,  MD 
Scott  A.  Meyer,  MD 
Cassim  M.  Igram,  MI) 

Donna  J.  Balds,  MD 
Jill  R.  Meilahn,  DO 
Jacqueline  M.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 


Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Erieson,  MD 
Marshall  C.  Greiman,  MD 
Steven  R.  Herwig,  DO 
Thomas  O.  Paulson,  MD 
Mark  K.  Zlab,  MD 
1-800/248-4443 
1215  Pleasant,  Suite  408 
Des  Moines  50309 
515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Lakeview 

Medical  Park-West  Des  Moines 


Wolfe  Clinic,  PC 
Michael  W.  Hill,  MD 
Daniel  J.  Blum,  MI) 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 

Des  Moines  50314 

515/244-5225 

Ear,  Nose  and  Throat  Surgery, 
Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  S10.00  first 
3 lines;  82.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  [Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neek  Associates,  PC 
Kobcrt  T.  Brown,  Ml> 

Eugene  Peterson,  Ml) 

Richard  It.  Merrick,  MI) 

3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-Head  & Neek 
Surgery,  PC 

Thomas  .1.  Itenda,  Sr.,  MI) 

James  ",  White,  MD 
Craig  C.  llertber,  MD 
Thomas  J.  Itenda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 


Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MI) 

Guy  E.  McEarland,  Ml) 

Thomas  F.  Vincr,  MD 
Douglas  E.  Dawson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 

Surgery 


Robert  G.  Sinks,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery’ 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
Janies  R.  LaMorgese,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Perinatology 


Des  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsagcr,  MD 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  arid  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 

Physical  Medicine  & 
Rehabilitation 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MD 
Steven  G.  Berry,  MD 
Donald  L.  Burrows,  MI) 

Michael  Witte,  DO 
Gerard  A.  Matysik,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 
Pulmonary  Diseases 


Surgery 


Wendell  Donning,  MD 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  D.  Schncll,  MI) 

Fareeduddin  Ahmed,  MD 
Arthur  B.  Searlc,  Ml) 

Bogdan  E.  Krvsztofiak,  Ml) 


Fort  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MD,  EACS 
Dan  P.  Warliek,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Rehabilitation  Medicine  Associates 
William  I).  dcGravcIlcs,  Jr.,  MI) 
Charles  F.  Dcnhart,  MD 
Marvin  M.  Ilurd,  MD 
William  C.  Koenig,  Jr.,  MI) 

Karen  Kicnkcr,  MD 
Todd  C.  Troll,  MI) 

Lori  A.  Sapp,  MD 

Younkcr  Rehabilitation  Center 

Iowa  Methodist  Medical  Center 

1200  Pleasant 

Des  Moines  50308 

515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Rohcrt  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Advertising  Index 

Bernie  Lowe  & Associates 38 

Blue  Cross  Blue  Shield 6 

BCBS  Nursing  Foundation  31 

Dale  Clark  Prosthetics 32 

IMGMA 47 

IMS  Services  18 

Josephs 20 

Medical  Protective  Company 8 

Merrill  Lynch 2 

MMIC 48 

Palisades  Pharmaceuticals 20 

Quality  Recruiters 43 

U.S.  Air  Force  43 


Physician  survey  on  domestic  violence 

Iowa  Medical  Society 

This  survey  of  Iowa  physicians  is  part  of  a comprehensive  project  of  the  Iowa  Medical  Society’s  Task  Force  on  Domestic 
Violence.  The  questions  in  this  survey  focus  on  domestic  violence,  which  is  defined  as  abuse  between  intimate  part- 
ners. The  task  force  will  use  the  results  of  the  survey  to  determine  future  educational  efforts  for  physicians.  Many  of  these 
questions  have  no  right  or  wrong  answers.  Please  fold  your  completed  survey  in  half  so  the  Iowa  Medical  Society’s  return 
address  is  on  the  outside,  staple  or  tape  it  shut,  affix  a stamp  and  drop  it  in  a mailbox.  The  deadline  to  return  your  sur- 
vey is  January  25.  Thank  you  for  your  assistance. 

Rebecca  Wiese,  MD 
Chair,  IMS  Task  Force  on  Domestic  Violence 


Name  (optional)  

1.  What  is  your  specialty?  

2.  What  best  describes  your  practice  setting? 

Medical  practice/group  Academic 

Hospital  Administration 

3.  Your  age Gender:  Male Female 

4.  Describe  the  frequency  with  which  you  treat  victims  of 
domestic  violence. 

Frequently 

Occasionally 

Seldom 

5.  How  capable  do  you  feel  of  recognizing  victims  of 
domestic  violence? 

Very  capable 

Somewhat  capable 

Not  capable 

6.  How  capable  do  you  feel  of  intervening  with  victims  of 
domestic  violence? 

Very  capable 

Somewhat  capable 

Not  capable 

7.  How  comfortable  do  you  feel  asking  patients  if  they 
have  been  abused? 

Very  comfortable 

Somewhat  comfortable 

Not  comfortable 

8.  Have  members  of  your  office  staff  received  education 
regarding  domestic  violence? 

Yes 

No 


9.  How  successful  are  you  in  getting  patients  to  discuss 
domestic  violence? 

Successful 

Somewhat  successful 

Not  successful 

10.  Do  you  have  the  information  you  need  to  recognize 
and  intervene  in  cases  of  domestic  violence? 

Have  enough  information 

Gould  use  more  information 

Have  no  information 

11.  Would  you  distribute  information  to  patients  you  sus- 
pect are  suffering  from  domestic  violence? 

Yes 

No 

12.  You  would  be  interested  in  receiving  information  on 
which  of  the  following  aspects  of  abuse: 

Physical  indicators  in  patients 

Behavioral  indicators  in  patients 

Characteristics  of  abusers 

Legal  obligations,  ramifications 

Liability  issues 

Intervention  strategies 

Referral  options 

Ethical  issues 

Other  (please  specify)  

13.  Are  you  aware  of  domestic  violence  resources  and 
services  in  your  community? 

Yes 

No 

14.  If  yes,  do  you  refer  patients  to  existing  domestic  vio- 
lence agencies  or  services? 

Yes 

No 


15.  If  no,  would  you  like  information  on  existing  ser- 
vices and  referral  resources? 

Yes 

No 

16.  If  you  intervene  with  a victim  of  domestic  violence 
and  she  returns  home  to  her  abuser,  you  have  failed. 

True 

False 

17.  It  is  alright  to  call  the  police  or  social  service  agen- 
cies without  the  victim’s  consent. 

True 

False 

18.  Victims  of  domestic  abuse  should  always  be  inter- 
viewed alone. 

True 

False 

19.  Pregnant  women  are  rarely  battered. 

True 

False 

20.  Eventually,  most  women  leave  violent  relationships. 
True 

False 

21.  If  physicians  treat  the  problem  of  alcohol  or  sub- 
stance use  and  abuse,  they  will  also  be  treating  and  pos- 
sibly preventing  domestic  violence. 

True 

False 

22.  Victims  of  domestic  abuse  rarely  seek  treatment  for 
the  signs  and  symptoms  of  abuse. 

True 

False 

23.  Couples’  counseling  or  family  intervention  is  con- 
traindicated for  domestic  violence  situations. 

True 

False 

24.  All  women  who  are  depressed  or  who  have  attempt- 
ed suicide  should  be  screened  for  domestic  abuse. 

True 

False 


25.  Women  who  abuse  drugs  or  alcohol  are  more  likely  to 
be  victims  of  domestic  violence. 

True 

False 

26.  Physicians  should  not  document  abuse  in  the 
patient’s  chart  unless  the  patient  confirms  abuse  has 
occurred. 

True 

False 

27.  If  a woman  misses  or  cancels  an  appointment,  she 
should  be  screened  for  domestic  abuse. 

True 

False 

28.  When  screening  for  domestic  abuse,  it  is  better  to  ask 
specific  rather  than  open-ended  questions. 

True 

False 

29.  Nonspecific  physical  complaints  such  as  GI  upset, 
insomnia,  nightmares  or  anxiety  can  be  indicators  of 
domestic  abuse. 

True 

False 

30.  More  often  than  not,  domestic  abuse  victims  will 
deny  they  are  being  abused. 

True 

False 

31.  Which  of  the  following  are  clinical  signs  of  possible 
domestic  abuse?  (Check  as  many  as  apply) 

Recurrent  STDs 

Migraines 

Anxiety  during  pregnancy 

Casual  response  to  serious  injury 

Anorexia  or  bulimia 

Facial  lacerations 

Non-specific  pain 

Palpitations  or  dizziness 


Domestic  abuse  scenarios 

Please  read  the  following  scenarios  and  then  choose  the  course(s)  of  action  you  would  take. 

Scenario  1 (Submitted  by  J.W.  Ankeny,  DO,  Des  Moines) 

A single,  25  year-old  nurse  at  a metropolitan  hospital  presents  to  her  family  physician’s  office 
on  multiple  occasions  for  vaginal  discharge.  Repeated  physical  examinations  and  laboratory 
workups  provide  no  diagnosis.  Non-specific  treatments  for  vaginal  infections  provide  no  relief  to  the 
patient.  The  patient  presents  yet  again  for  the  same  complaint.  The  physician  should: 

(1)  Reevaluate  the  patient  physically  and  through  laboratory  tests. 

(2)  Refer  her  to  an  OB/Gyn  specialist 

(3)  Question  the  patient  about  her  social  history  including  sexual  preference,  dating  history, 

family  and  living  situation,  method  of  contraception,  etc. 

(4)  Review  the  screening  protocols  for  domestic  abuse  with  the  patient. 

According  to  Dr.  Ankeny,  this  real  life  patient  was  questioned  (3)  about  her  living  situation  and 
was  found  to  be  cohabitating  with  a policeman.  He  was  physically  abusing  her  with  the  tools  of  his 
trade.  Upon  this  revelation,  the  patient  was  referred  for  counseling  and  a positive  outcome  ensued. 


Scenario  2 (Submitted  by  Robert  McAfee,  MD,  president  of  the  American  Medical  Association) 

An  older,  middle-aged  woman,  the  wife  of  a respected  businessman  in  a small  city,  presents  in 
the  office  of  a surgeon  complaining  of  breast  pain.  She  has  a family  history  of  breast  cancer.  The 
physician  examines  her  and  orders  a mammography,  the  results  of  which  are  normal.  The  physi- 
cian relates  the  mammography  results  to  the  patient,  reassuring  her  that  everything  is  fine.  He  asks 
her  to  visit  him  again  in  six  months.  However,  less  than  three  months  later  she  returns,  again  com- 
plaining of  breast  pain.  The  physician  should: 

(1)  Conduct  another  physical  examination. 

(2)  Do  another  mammography. 

(3)  Refer  her  to  a specialist. 

(4)  Consider  the  screening  protocols  for  domestic  abuse. 

(5)  Search  the  literature  for  articles  on  breast  pain. 

According  to  Dr.  McAfee,  during  the  woman’s  third  visit,  he  reexamined  her  (1)  and  noticed 
bruises  on  her  chest.  She  was  actually  a victim  of  long-term  abuse  by  her  husband.  He  intervened 
and  referred  the  woman’s  husband  to  appropriate  counseling  which  proved  successful. 


FOLD  IN  HALF 


Place 

Stamp 

Here 


Iowa  Medical  Society 
1001  Grand  Avenue 
West  Des  Moines,  IA  50265 


Iowa  iMedicine 


THE  PRESIDENT  COMMENTS 


The  AMA  in  action 


Sitting  in  on  the  AMA  interim  meeting  is  an 
emotional  roller  coaster.  Sometimes  you 
can  actually  feel  the  train  building  up 
steam,  rolling  over  the  opposition  toward  the 
final  vote.  At  times,  it  appears  arguments  are 
rehearsed  with  speakers  rising  from  different 
areas  of  the  hall  to  make  their  case.  Such 
arguments  have  a good  chance  of  being  ac- 
cepted. Knowledge  of  the  issues,  timeliness  and 
personal  association  all  make  an  impact.  Reso- 
lutions upon  which  the  delegates  agree  become 
the  policy  your  AMA  staff  pursues. 

The  AMA  is  involved  in  a wide  range  of  issues 
which  affect  the  way  we  practice  medicine,  our 
medical  school  and  post  graduate  education, 
the  regulations  under  which  we  work  and  the 
way  we  are  paid.  The  governmental  bureau- 
cracy gets  information  and  recom- 
mendations from  many  constitu- 
ents. These  recommendations  are 
not  beneficial  for  physicians  or 
their  patients.  This  impresses  upon 
us  the  need  for  a united  physician 
organization  working  for  positive 
influences  on  our  patient’s  health. 

My  assignment  was  reference 
committee  “E”  chaired  by  a fellow  North  Cen- 
tral Medical  Conference  member,  Richard 
Tompkins,  a rheumatologist  from  Mayo  Clinic. 
A resolution  that  may  affect  your  journal  read- 
ing dealt  with  sexually  exploitative  advertising 
to  physicians.  The  women’s  section  and  stu- 
dent section  didn’t  think  it  proper  that  medical 
products  and  technology  ads  should  feature 
exposed  female  parts  in  various  poses.  The 


House  of  Delegates  approved  their  resolution. 

Another  resolution  concerning  female  geni- 
tal mutilation  sparked  a lengthy  discussion.  Its 
history,  cultural  background  and  countries 
where  practiced  entered  the  informative  dis- 
cussion. In  the  end,  a resolution  was  approved 
calling  for  counseling  against  the  practice. 

Managed  care  took  center  stage  at  this  meet- 
ing. The  Board  of  Trustees  presented  a 57-page 
report  describing  current  trends,  risks  and  op- 
portunities for  patients  and  physicians.  A de- 
tailed AMA  strategy  for  managed  care  and  the 
private  sector  was  presented.  You  can  get  a 
copy  of  “Managed  Care  and  the  Market”,  a 
summary  of  national  trends  affecting  physi- 
cians, from  your  state  or  national  organization. 
The  House  of  Delegates  approved  the  report 
and  emphasized  four  principles: 

1.  Professionalism  (medical 
science  and  ethics) 

2.  Patient  and  physician  au- 
tonomy 

3.  Patient  and  physician  rights 

4.  Practical  assistance  to  phy- 
sicians 

Health  system  reform,  employer 
control  of  health  insurance  choices,  AMA  bud- 
get, antibiotic  usage  and  bacterial  resistance 
and  control  of  E.  coli  infection  were  other 
issues  your  House  of  Delegates  acted  upon. 

I came  away  with  the  realization  that  the 
AMA  and  many  of  your  fellow  physicians  are 
working  to  keep  American  medicine  the  best  in 
the  world  for  all  of  us.  013 


Managed 
care  took 
center  stage 
at  the 

AMA  interim 
meeting. 


James  White,  MI) 


Iowa  Medicine  Volume  85 / 2 Febmary  1995  55 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-562-2218 

Des  Moines:  515-245-4688 

_ 


Iowa  [Medicine 


GUEST  EDITORIAL 


North  Iowa  responds 
to  domestic  violence 


Improving  the  health  status  of  Iowans 
through  an  integrated  system  of  hospitals, 
physicians  and  other  quality  health  care 
services  is  the  vision  of  North  Iowa  Mercy 
Health  Center  located  in  Mason  City,  Iowa. 

In  response  to  this  charge,  the  NIMHC 
Women’s  Health  Center  is  developing  a com- 
munity approach  to  domestic  violence  as  part 
of  the  Center’s  quality  improvement  process. 

Working  with  the  Crisis  Intervention  Center 
and  members  of  the  North  Iowa  Batters  Educa- 
tion Task  Force,  professional  education  regard- 
ing identification  and  intervention  with  survi- 
vors of  domestic  abuse  was  selected  as  our 
community’s  greatest  need  in  the  area  of  do- 
mestic violence. 

The  hospital’s  Regional  Health  Education 
Center  has  assisted  us  in  providing 
a continuing  education  program 
targeting  nurses,  social  workers 
and  physicians  and  has  purchased 
a professional  educational  video 
series  entitled  “More  Than  Just 
Words:  Responding  to  Domestic 
Violence”.  This  program,  in  con- 
junction with  educational  materi- 
als developed  by  the  Iowa  Medical  Society,  will 
be  utilized  to  increase  skills  of  all  health  profes- 
sionals within  the  north  Iowa  network  of  Mercy 
hospitals  and  physician  clinics. 

Since  studies  show  that  25%  to  35%  of  women 
who  visit  emergency  departments  are  there  for 
symptoms  related  to  ongoing  domestic  abuse, 
NIMHC  Emergency  Center  personnel  are  par- 
ticipating in  the  initial  inservice  training. 


In  addition,  the  Women’s  Center  is  part  of  a 
hospital  task  force  to  enhance  existing  proce- 
dures and  to  develop  screening  criteria  which 
will  be  applicable  to  all  health  care  providers 
(including  physician  clinics)  in  the  North  Iowa 
Mercy  System. 

The  Cerro  Gordo  County  Medical  Alliance 
has  offered  to  assist  in  the  support  and  dissemi- 
nation of  information  throughout  northern 
Iowa.  Posters  with  resource  information  devel- 
oped in  cooperation  with  the  IMS  will  be  placed 
in  public  places  such  as  women’s  restrooms 
where  they  will  be  readily  and  safely  available. 

Goals  for  the  future  include  the  development 
of  an  ongoing  multidisciplinary  task  force  to 
identify,  develop  and  monitor  services  to  survi- 
vors of  domestic  violence,  enhance  health  care 
providers’  use  of  advocates  and 
assist  in  supporting  existing  ser- 
vices. 

A task  force  of  the  Iowa  Su- 
preme Court,  the  AMA,  JCAHO 
and  other  experts  in  the  field  of 
domestic  violence  agree  that  phy- 
sicians and  community  hospitals 
serve  a key  role  in  addressing  and 
preventing  domestic  violence.  Together  we 
have  an  opportunity  and  obligation  to  improve 
the  quality  of  life  for  these  survivors  and  their 
families.  We  at  North  Iowa  Mercy  Health  Center 
have  gladly  accepted  the  challenge  to  provide 
leadership  in  addressing  domestic  violence  to 
improve  the  health  of  the  community  in  which 
we  live.  Cu] 


The  Women’s 
Health  Center 
is  developing  a 
community  ap- 
proach to  domes- 
tic violence. 


Maxixe  Brixkmax 


Ms.  Brinkman  is  director 
of  the  Women ’s  Health 
Center  in  Mason  City, 
Iowa  and  an  IMS 
Alliance  member.  The 
Women’s  Health  Center,  a 
service  of  North  Iowa 
Mercy  Health  Center, 
provides  a multi- 
disciplinary approach  to 
primary  health  care. 


Iowa  Medicine  Volume  85  / 2 Februan’  1995  57 


Iowa  | Medicine 


IMS  Update 


AT  A GLANCE 


According  to  a recent 
issue  of  JAMA,  nearly 
44%  of  college  students 
are  binge  drinkers  and 
nearly  20%  binge  drink 
on  a regular  basis. 
Colleges  in  the  North- 
east and  North  Central 
regions  of  the  U.S.  had 
higher  rates  of  binge 
drinking  than  those  in 
the  West  or  South. 


As  of  press  time, 
President  Clinton  was 
continuing  the  search 
for  a replacement  for 
U.S.  Surgeon  General 
Joycelyn  Elders,  who 
was  fired  for  comments 
made  during  an  appear- 
ance at  the  United 
Nations.  While  the  presi- 
dent denied  Dr.  Elders 
was  fired  for  political 
reasons,  AM  News  spec- 
ulated the  president  is 
“actively  positioning 
himself  as  a moderate 
Democrat  and  can  no 
longer  afford  to  be 
undermined  by  his  own 
surgeon  general”. 


IMS  represented  at  AMA  interim  meeting 


Iowa  delegates  were  among  413  physicians 
participating  in  the  December  AMA  Interim 
Meeting,  a meeting  dominated  by  discussion 
of  managed  care  issues. 

The  AMA  Board  of  Trustees  presented  a 
57-page  report  describing  current  trends  in 
managed  care,  summarizing  risks  and  oppor- 
tunities for  physicians  and  patients  and  pre- 
senting detailed  AMA  strategy  for  managed 
care  and  the  private  sector. 

The  report  emphasizes  four  principles  — 
professionalism,  patient  and  physician  auton- 
omy, patient  and  physician  rights  and  practi- 
cal assistance  to  physicians. 

The  House  adopted  a substitute  resolution 
calling  on  the  AMA  to  undertake  or  continue 
these  activities: 

•Support  at  the  federal  and  state  level  for 
the  Patient  Protection  Act. 

•Publicize  cost  factors  which  contribute  to 
escalation  of  health  care  costs,  including 
patient  responsibility  and  administration. 

•Support  state  and  county  efforts  on 
behalf  of  member  physicians  deselected  by 
managed  care  plans  for  other  than  quality 
reasons. 

•Investigate  and  publicize  the  ways  man- 
aged care  can  be  involved  in  education,  train- 
ing and  research. 

•Evaluate  the  impact  of  managed  care 
plans  or  medical  care  quality  and  medical 
ethics  and  identify  practices  that  adversely 
affect  delivery  of  quality  health  care. 

The  AMA  House  also  reordered  the  AMA’s 
health  system  reform  priorities,  placing  more 
emphasis  on  regulation  of  managed  care 
plans  and  less  on  universal  coverage. 
According  to  AM  News,  the  move  “reflects 
political  realities  under  the  new  Republican- 
controlled  Congress” 

The  AMA’s  top  reform  priorities  are:  leg- 
islative protection  of  physician  and  patient 
autonomy  under  managed  care,  curbs  on 
malpractice  suits,  insurance  reform  limiting 


carriers’  risk-selection  practices,  antitrust 
relief,  more  freedom  for  physicians  to  take 
collective  action  and  creation  of  tax-sheltered 
medical  savings  accounts. 

The  AMA  is  also  prepared  to  do  battle  with 
Republicans  on  further  reductions  in 
Medicare  and  Medicaid  reimbursement  to 
providers. 

In  other  matters,  a resolution  introduced 
by  the  Iowa  delegation  through  the  North 
Central  Medical  Conference  calling  for  a 
study  of  reimbursement  for  telemedicine  pro- 
cedures was  approved  by  the  AMA  House. 

Also,  considerable  concern  was  expressed 
at  a reference  committee  hearing  regarding 
presentation  of  smokers’  rights  articles  in 
Weekly  Reader  without  accompanying  infor- 
mation on  the  adverse  effects  of  tobacco  use. 

Final  dues  notice  will  be  sent  this  month 


The  fourth  and  final  IMS/AMA  dues  notice 
will  be  sent  to  IMS  members  in  mid-February. 
Dues  are  considered  delinquent  on  March  1. 
Prompt  payment  of  dues  will  be  appreciated. 


Specialty  Society  Update 

The  second  Management  Education  Program  (MEP) 
begins  March  24.  This  physician  and  manager  leader- 
ship program  is  designed  for  graduate  level  students. 
Call  Dana  Petrowsky,  800/728-5398,  for  more  infor- 
mation. 

The  Iowa  Psychiatric  Society  Spring  Meeting  will  be 
April  7 at  the  Des  Moines  Marriott. 

Dr.  Roy  Overton,  president  of  the  American  Medical 
Directors  Association,  Iowa  Chapter,  will  represent 
Iowa  at  the  White  House  Conference  on  Aging  this 
spring  in  Washington,  DC. 

There  will  be  an  Iowa  Chapter  Night  reception  at  the 
American  College  of  Cardiology  annual  meeting  at  the 
New  Orleans  Hilton  March  20. 

The  Iowa  Association  of  County  Medical  Examiners  will 
meet  Friday,  February  17  at  2 p.m.  at  IMS  headquar- 
ters. 


58  Iowa  Medicine  Volume  85  / 2 February  1995 


CURRENT  ISSUES 


Domestic  abuse  topic  at  Scientific  Session 


A panel  discussion  of  domestic  abuse  will 
culminate  the  1995  IMS  Scientific  Session 
April  28-30  at  the  Marriott  Hotel  in  Des 
Moines.  The  Scientific  Session  will  be  held  in 
conjunction  with  the  1995  House  of 
Delegates  meeting. 

Participating  in  the  panel  discussion  will 
be  an  attorney,  a police  officer,  an  emergency 
room  physician,  advocates  for  battered 
women  and  Dr.  Lonnie  Bristow,  president- 
elect of  the  American  Medical  Association. 

The  1995  Scientific  Session  will  begin 
Friday,  April  28.  Topics  include  diabetic 
retinopathy,  asthma  deaths,  the  tube  and  ton- 
sil controversy  and  a special  presentation  on 
Iowa’s  trauma  plan  and  the  United  Airlines 
crash  in  Sioux  City. 

Watch  the  March  Iowa  Medicine  for  a 
detailed  Scientific  Session  program  and  regis- 
tration information.  You  are  encouraged  to 
reserve  your  hotel  room  in  advance  by  calling 
the  Marriott  at  800/228-9290. 

Award  nominees  sought 


IMS  is  seeking  nominees  for  its  Physician 
Award  for  Community  Service  and  for  the 
Outstanding  Iowa  Medical  Office  Admin- 
istrator Award.  These  awards  will  be  present- 
ed during  the  1995  House  of  Delegates. 

Anyone  can  nominate  a physician  for  the 
Community  Service  award  by  writing  to  Tina 
Preftakes  at  the  IMS,  1001  Grand,  West  Des 
Moines,  IA  50265.  The  deadline  is  March  1 . 

To  nominate  someone  for  the  clinic  man- 
ager award,  call  Dana  Petrowsky  at  IMS 
Services,  515/223-2816  or  800/728-5398  by 
February  15. 

IMS  election  process  continues 

Delegates  to  the  1995  IMS  Nominating 
Committee  are  being  chosen  at  district  cau- 
cuses around  Iowa.  The  Nominating 
Committee  will  meet  March  12  by  telephone 
to  assemble  the  candidate  slate  for  the  1995 
elections.  The  election  will  take  place 
Sunday,  April  30  during  the  IMS  House  of 
Delegates  meeting. 

Offices  to  be  filled  include:  president-elect, 
vice  president,  trustee,  House  of  Delegates 
speaker  and  vice-speaker,  one  AMA  delegate 
and  one  AMA  alternate. 


Focus  on  IMS  Alliance 

The  IMS  Alliance  is  committed  to  the  concept  of  “Zero 
Tolerance  for  Violence”.  Initiatives  across  the  state 
include: 

•Karen  Johns,  Cedar  Rapids,  coordinates  distribution 
of  “Careline”  crisis  cards  to  all  junior  high  and  high 
schools  in  Iowa. 

•Cindy  Ehrecke,  Davenport,  distributes  “I  Can 
Choose”  coloring  books  to  grade  school  students. 
•Karen  Messamer,  Oskaloosa,  promotes  “Baby  Think 
it  Over”  dolls  for  teen  pregnancy  prevention. 
•Adrianne  Lugo  and  Teri  Garrett,  Iowa  City,  organized 
fund-raiser  for  local  domestic  violence  center. 
•Marcia  Heggan,  Marshalltown,  supporter  of 
Domestic  Violence  Alternatives  and  Sexual  Assault 
Center. 

•Bonnie  Zittergruen,  Des  Moines,  member  of  Iowa 
Coalition  on  School  Health. 

•Carrie  Hall,  Des  Moines;  Laurie  Stevens,  Ankeny; 
Mary  Conway,  Emmetsburg  — members  of  the  IMSA 
Spouses  Offering  Support  Committee. 

•Marta  Abele,  Dubuque,  active  supporter  of  Battered 
Women’s  Program. 

Contributed  by  Barbara  Bell,  president,  IMSA. 


Special  guests  at  IMS  Annual  Meeting 

Dr.  Lonnie  Bristow,  an  internist  from  San 
Pablo,  California,  will  be  a special  guest  at  the 
IMS  House  of  Delegates  April  28-30  at  the 
Marriott  Hotel  in  Des  Moines.  Dr.  Bristow  will 
address  the  IMS  House  of  Delegates  on 
Saturday,  April  29  and  will  take  part  in  a 
Sunday  morning  panel  discussion  on  domes- 
tic violence.  Dr.  Bristow  has  been  a member 
of  the  AMA  Board  of  Trustees  since  1985. 

Dave  Werner,  a political  satirist  and  former 
member  of  the  Capitol  Steps  will  entertain  at 
the  IMS  Annual  Banquet  Saturday  evening.  A 
graduate  of  Yale  Law  School  and  former 
member  of  a Washington,  DC  law  firm, 
Werner  has  been  featured  on  the  CBS 
Evening  News  and  the  Today  Show.  He  is  a 
native  of  Manchester,  Iowa,  d 


Dave  Werner 


Dr.  Bristow 


Iowa  Medicine  Volume  85  / 2 February  1995  59 


Iowa  [Medicine 


Futures 


AT  A GLANCE 


Watch  the  March  Iowa 
Medicine/or  a reprint  of 
Dr.  Robert  McAfee’s  pre- 
sidential report  to  the 
AMA  House  of  Delegates 
at  the  December  interim 
meeting.  The  entertain- 
ing presentation  is  enti- 
tled “King  Will  and  the 
Fold  Humours:  A Fable 
for  Reform’’. 

• 

In  January , the  IMS 
Board  of  Trustees  met 
with  officials  of  Blue 
Cross/Blue  Shield  to  dis- 
cuss the  future  of  pri- 
vate health  reform  in 
Iowa.  Blue  Gross  and 
Blue  Shield  remains  the 
largest  third  party  car- 
rier in  the  state. 


Futures  issues  in  March  Iowa  Medicine 


Iowa  physicians  are  faced  with  a myriad  of 
options  for  changing  their  practice  situations, 
and  many  are  wondering  what  direction  to 
take. 

In  the  March  Iowct  Medicine,  a feature 
article  by  an  expert  discusses  pitfalls  physi- 
cians could  encounter  when  altering  their 
practice  situation  — whether  it  be  a merger, 
sale  or  other  move  toward  managed  care. 

In  the  May  magazine,  a senior  financial 
consultant  with  a Washington,  DC  firm  will 
discuss  financing  of  physician-driven  man- 
aged care  ventures. 

Medicare  Conversion  Factors  good  news 

The  1995  Medicare  conversion  factors 
(CF)  have  resulted  in  the  biggest  Medicare 
reimbursement  increase  for  physicians  in 
years.  The  CFs  published  in  the  December  8, 
1994  Federal  Register  are  $36.38  (a  7.9% 
increase)  for  primary  care  services,  $39.45  (a 
12.2%  increase)  for  surgical  care  procedures 
and  $34.62  (a  5.2%  increase)  for  other  non- 
surgical  services  and  procedures. 

The  CF  is  used  by  HCFA  to  determine  the 
new  Medicare  fee  schedule  for  services  on 
and  after  January  1,  1995.  Payment  is  calcu- 
lated by  multiplying  the  relative  value  of  a 
service  or  procedure  by  the  CF  and  adjusting 
for  local  practice  costs.  (See  next  article.) 

The  CFs  are  based  on  a formula  that 
includes  physician  performance  in  the  nation 
compared  to  set  targets  (the  Medicare 
Volume  Performance  Standards).  If  the  vol- 
ume of  physician  services  is  above  the  target, 
the  reimbursement  rate  is  lowered.  If  the  vol- 
ume is  below  the  target,  the  rate  is  increased. 
The  1995  increase  is  a reward  for  physician 
performance  in  1993. 

Although  the  big  increase  has  been  criti- 
cized by  economists  and  others,  experts 
point  out  that  this  increase  will  help  close  the 
gap  between  Medicare  payments  and  private 


sector  payments.  Medicare  payments  cur- 
rently are  only  59%  of  private  payments. 
Physician  payment  accounts  for  about  23%  of 
total  Medicare  spending. 

The  1995  reimbursement  increases  are 
substantially  above  the  inflation  rate  (2.6%) 
and  consumer  price  index  for  medical  care 
cost  increases  (4.7%).  Physicians  should  not 
expect  similar  reimbursement  increases 
every  year.  HCFA  has  tightened  the  Medicare 
Volume  Performance  Standards  for  1995  — a 
13.8%  increase  in  the  volume  of  primary  care 
services,  9.2%  for  surgical  care  and  4.4%  for 
nonsurgical  care.  The  reimbursement  rate  for 
1997  will  be  based  on  physician  performance 
compared  to  these  targets. 

Iowa  GPCIs  decrease 


The  Geographic  Practice  Cost  Indices 
(GPCIs)  for  Iowa  have  decreased.  The 
decrease  will  be  phased  in  over  the  next  two 
years. 

The  GPCIs  are  used  by  IICFA  to  adjust  for 
local  practice  costs  when  calculating  the 
Medicare  fee  schedule.  OBRA  ’89  requires 
that  the  GPCIs  be  reviewed  and  revised  if 
necessary  at  least  every  three  years.  The  new 
GPCIs  are  based  on  data  from  1990-92. 

The  GPCI  calculation  has  been  widely  crit- 
icized; however,  HCFA  stated  that  the  data 
used  are  the  best  sources  available.  IICFA  has 
announced  a study  to  establish  an  alternate 
method  for  establishing  practice  expenses, 
one  component  of  the  GPCI.  A new  method- 
ology would  not  be  implemented  until 
January  1,  1998. 

Iowa’s  GPCIs  in  1995  will  be  .968  (work), 
.898  (practice  expense)  and  .672  (malprac- 
tice). In  1996,  they  will  be  .960  (work),  .877 
(practice  expense)  and  .679  (malpractice). 

This  is  a decrease  of  -1.9%  in  Iowa. 
Changes  throughout  the  country  ranged  from 
a nearly  8%  increase  in  Rhode  Island  to  a -6 
to  -8%  decrease  in  Illinois. 

For  more  information  on  the  Iowa  GPCIs, 
call  Barb  Heck  at  the  IMS,  800/747-3070. 


CURRENT  ISSUES 


HMOs  ‘awash  in  cash’ 


According  to  a recent  article  in  the  Wall 
Street  Journal,  IIMOs  arc  “so  awash  in  cash 
they  don’t  know  what  to  do  with  it  all”. 
During  the  past  year,  liquid  assets  of  many 
HMOs  have  climbed  15%  or  more. 

Four  of  the  industry’s  biggest  companies 
have  tucked  away  more  than  $1  billion  and 
some  midsize  IIMOs  are  sitting  on  $500  mil- 
lion each.  Thanks  to  rapid  membership 
growth  and  slowing  medical  costs,  many 
HMOs  are  pulling  in  money  faster  than  they 
can  spend  it. 

Dr.  James  Todd  of  the  AMA  was  quoted 
recently  as  saying  the  AMA  “has  some  real 
problems  with  the  for-profit  mentality  of 
some  health  plans.” 


AMA:  Financing  reform  essential 

TO  PRESERVE  MEDICARE  PROGRAM 

Below  are  excerpts  of  a response  by  AMA  President 
Dr.  Robert  McAfee  to  the  entitlement  commission 
report  issued  by  Senators  Kerrey  and  Danforth: 

“Despite  concerns  with  some  policy  options, 
the  AMA  believes  the  Bipartisan  Commission  on 
Entitlements  and  Tax  Reform  report  creates  the 
context  for  a much  needed  national  debate  on 
the  future  financial  health  of  the  Medicare  pro- 
gram. Medicare  is  at  a crossroads.  Without  com- 
prehensive restructuring,  Medicare  is  headed  for 
a fiscal  train  wreck  early  in  the  next  century. 

“The  AMA  has  significant  concerns  about 
proposals  to  cut  reimbursement.  This  short- 
sighted approach  avoids  the  underlying  prob- 
lems, exacerbates  private  sector  cost  shifting 
and  limits  access  to  care  for  the  neediest 
Medicare  patients. 

“Increases  in  medical  costs  have  moderated. 
Recently,  the  government  reported  that  private 
sector  health  care  spending  increased  at  its  low- 
est rate  in  a decade  with  physician  services 
making  the  smallest  increase  — 5.9%  — of  any 
sector.  According  to  the  Physician  Payment 
Review  Commission,  physician  payments  under 
Medicare  in  1993  increased  at  one-half  of  the 
consumer  price  index  inflation  rate  and  sub- 
stantially below  all  other  Medicare  categories. 

“A  careful  examination  of  the  facts  must  pre- 
cede hasty  imposition  of  politically  expedient, 
short-term  budget  cuts  that  cover  up  the  prob- 
lem and  endanger  the  future  care  of  the  elderly 
and  disabled.  Arbitrary  spending  slashes  and 
provider  payment  rate  cuts  are  not  solutions 
and  will  be  vigorously  opposed  by  the  AMA.” 


IMS  II VS  CASSETTES  ON  MANAGED  CARE  ISSIES 

If  you  missed  the  Iowa  Medical  Society’s 
“Organizing  for  Change”  conference,  you  can 
order  a set  of  cassette  tapes  containing  the 
entire  program,  including  an  entertaining  pre- 
sentation on  the  Washington  scene  from  Dr. 
James  Todd  of  the  AMA.  Here’s  what  Iowa  physi- 
cians said  about  the  conference  speakers: 

“A  high  quality  program  — keep  them 
coming.  ” 

“Plenty  of  useful  practical  advice.” 

“I  wish  all  Iowa  physicians  could 
hear  this  program.  ” 

The  set  of  cassette  tapes  and  related  materials 
is  $42;  the  cassette  tapes  alone  are  $26.25.  To 
order,  call  Linda  Tideback  at  the  IMS,  800/747- 
3070. 


Getting  them  to  want  you 

In  the  January,  1995  California  Physician, 
an  attorney  offered  the  following  ten  tips  on 
how  to  get  a managed  care  plan  to  want  you: 

1.  Promote  your  practice  not  only  to  health 
plans,  but  also  to  potential  patients  and  col- 
leagues. 

2.  Retain  existing  patients  because  a large 
patient  base  improves  your  chances  of  being 
accepted  by  a plan. 

3. If  you  are  a specialist,  get  to  know  the 
plan’s  primary  care  physicians  and  what  they 
expect  from  specialists. 

4.  Ask  your  patients  to  advocate  for  your 
participation. 

5.  Mingle  with  business  groups. 

6.  “Court”  the  plan  by  taking  someone 
from  the  plan  out  to  lunch.  Learn  as  much  as 
you  can  about  the  plan  from  the  administra- 
tor or  medical  director. 

7.  Computerize  so  you  can  generate 
encounter  and  outcomes  data  quickly. 

8.  Compare  yourselves  using  UR  data  (no 
names)  to  learn  how  to  perform  better. 

9.  Run  your  office  efficiently  by  cross- 
training employees. 

10.  Make  sure  your  credentials  are  up  to 
par.  DS] 


Iowa  Medicine  Volume  85  / 2 February  1995  61 


Iowa  [Medicine 


Legislative  Affairs 


AT  A GLANCE 


The  IMS  lias  position 
papers  outlining  IMS 
policy  on  a number  of 
key  issues  including 
any  willing  provider, 
managed  care,  liability 
reform  and  tobacco 
issues.  For  copies,  call 
Lyn  Durante  at  the  IMS, 
515/223-1401  or  toll-free 
800/747-3070. 

• 

According  to  a recent 
Des  Moines  Register 
article,  the  legislature 
and  governor  are  “ tired 
of  waiting  for  the  federal 
government  to  do  some- 
thing about  health  care 
problems ” so  are  mov- 
ing ahead  with  their 
own  agenda.  The  agen- 
da will  include  a pro- 
posal to  limit  non-eco- 
nomic  damages  and  the 
statute  of  limitations  in 
m ed  ica  l malpractice 
cases.  Insurance  reform 
proposals  including 
elimination  of  pre-exist- 
ing conditions  are  also 
anticipated. 


IMS  cosponsors  telemedicine  conference 

The  Iowa  Medical  Society  was  a cosponsor 
of  the  largest  videoconference  ever  held  on 
Iowa’s  fiber  optics  network  Monday  evening, 
January  9.  There  were  nearly  1,000  confer- 
ence registrants  at  59  sites  around  Iowa. 

Three  expert  panels  discussed  key  issues 
raised  by  telemedicine  technology,  including 
reimbursement,  liability,  confidentiality  and 
physician  licensure. 

Several  IMS  member  physicians  participat- 
ed on  the  panels.  There  was  also  a demon- 
stration of  a cardiology  consult  between  a Des 
Moines  physician  and  a physician  in 
Jefferson.  Though  Iowa  has  become  a world- 
wide leader  in  this  technology,  everyone 
agreed  that,  at  this  point,  no  one  has  answers 
for  the  many  questions  raised  by  telemedi- 
cine technology.  Among  key  issues  discussed 
during  the  conference  were: 

•How  will  rural  hospitals  be  able  to  afford 
the  equipment  to  use  telemedicine?  (There 
was  general  consensus  that  unless  rural  hos- 
pitals receive  financial  assistance,  telemedi- 
cine technology  will  not  be  feasible  for  them.) 

•When  will  IICFA  decide  to  reimburse  for 
telemedicine  services  to  Medicare  patients? 
(A  HCFA  representative  said  that  agency 
needs  “more  clinical  data”  which  proves 
telemedicine  is  safe  and  effective.) 

•How  will  the  move  toward  capitation 
affect  reimbursement  for  telemedicine? 

•Will  third  party  payers  be  willing  to  pay 
for  the  increased  access  to  specialists  made 
possible  by  telemedicine? 

•Who  is  liable  if  the  quality  of  a transmis- 
sion is  poor? 

•Will  physicians  consulting  from  out-of- 
state  offices  need  Iowa  licenses?  Who  is  being 
electronically  transported? 

•How  will  patient  confidentiality  be  pro- 
tected? 

IMS  has  available  a videotape  of  the  con- 
ference and  a report  from  the  Iowa 
Telemedicine  Advisory  Council.  Call  Becky 
Roorda  at  the  IMS,  800/747-3070. 


Contacting  York  Legislators 

Telephone  number  during  the  session: 

Senators  515/281-3371 
Representatives  515/281-3221 
Governor  515/281-5211 

Write  to  them  at: 

STATEH0USE 

Des  Moines,  Iowa  50319 

You  may  also  contact  your  legislators  at  home 
when  the  legislature  is  not  in  session.  If  you  don’t 
know  who  your  legislator  is  or  need  your  legisla- 
tor’s home  address  and  phone  number,  call  Lyn 
Durante  of  the  IMS  staff,  800/747-3070  or 
515/223-1401. 


Iowa  Senate,  House  committee  chairs 


Following  are  chairs  of  committees  which  deal 
with  health  care  issues  in  the  Iowa  Legislature: 


SENATE 

Human  Resources 
Judiciary 

State  Government 
Commerce 
Communications 
Appropriations 
Budget  Subcommittees 
Human  Resources 
Human  Services 


Sen.  Elaine  Szymoniak 
Sen.  Randal  Gianetto 
Sen.  Michael  Gronstal 
Sen.  Patrick  Deluhery 
Sen.  Robert  Dvorsky 
Sen.  Larry  Murphy 

Sen.  Tom  Flynn 
Sen.  Johnie  Hammond 


HOUSE 

Appropriations 
Commerce/Regulations 
Human  Resources 
Judiciary 

State  Government 
Technology 

Budget  Subcommittees 
Health  Human  Rights 
Human  Services 


Rep.  David  Millage 
Rep.  Janet  Metcalf 
Rep.  Horace  Daggett 
Rep.  Charles  Hurley 
Rep.  Mona  Martin 
Rep.  Bob  Brunkhorst 

Rep.  Joseph  Kremer 
Rep.  Hubert  Houser 


IMS  “Medicine  Day”  at  Iowa  legislature 


Wednesday,  March  22  will  be  ‘Medicine 
Day’  at  the  Iowa  Legislature  — a day  for  Iowa 
physicians,  physician  spouses  and  clinic 


62  Iowa  Medicine  Volume  85  / 2 February  7995 


CURRENT  ISSUES 


managers  to  see  first-hand  how  the  legislative 
process  works. 

Medicine  Day  is  open  to  any  IMS  member. 
The  day  will  include  luncheon  at  IMS  head- 
quarters and  an  afternoon  at  the  statehouse 
talking  to  legislators,  attending  committee 
meetings  and  listening  to  debate. 

To  register  or  for  more  information,  call 
Paul  Bishop  or  Lyn  Durante  at  the  IMS, 
515/223-1401  or  800/747-3070.  Registration 
deadline  is  March  10. 

I Free  substance  abuse  directory  available 

The  IMS  Committee  on  Maternal  and  Child 
Health  and  the  Maternal  Mortality  Committee 
urge  all  physicians  to  screen  patients  — espe- 
cially pregnant  women  — for  possible  sub- 
stance abuse.  Treatment  may  include  referral 
to  a state-funded  agency. 

To  get  a free  directory  of  all  state  substance 
abuse  programs,  contact  the  Iowa  Substance 
Abuse  Information  Center,  800/247-0614. 

The  Center  is  required  to  provide  services 
to  pregnant  women  with  alcohol  or  other  sub- 
stance abuse  problems.  Services  are  offered 
free  or  on  a sliding  fee  scale. 

Any  willing  provider 

The  “any  willing  provider”  issue  is  expect- 
ed to  be  discussed  during  the  1995  legislative 
session.  The  IMS  is  part  of  a coalition  oppos- 
ing legislation  requiring  managed  care  plans 
to  include  any  provider  who  agrees  to  the 
terms  and  conditions  of  the  plan. 

In  1994,  legislation  was  passed  by  the 
Senate  to  require  such  plans  to  provide 
direct  access  to  services  of  a long  list  of 
providers.  The  bill  died  in  the  House.  The 
IMS  opposes  this  mandate  because: 

1)  It  will  prevent  effective  management  of 
care;  2)  It  will  significantly  increase  the  cost 
of  health  care  coverage;  3)  Increased  costs 
may  result  in  fewer  employers  providing 
health  benefits;  4)  State  legislation  affects 
only  about  25%  of  the  insurance  market;  4) 
Employers  may  decide  to  self-insure  since 
federal  ERISA  regulations  do  not  contain 
such  mandates. 

IMS  members  are  encouraged  to  ask  legis- 
lators to  oppose  such  mandates.  The  IMS  is 
negotiating  directly  with  third  party  payers 
to  ensure  physicians  and  patients  are  treated 
fairly  by  managed  care  plans.  DID 


Iowa  Congressional  Delegation  and  District  Offices 


U.S.  Representatives 

District  1 

Jim  Leach  (R) 

21S6  Rayburn  House  Office  Bldg. 
Washington,  DC  20515 
202/225-3806 


Davenport  headquarters: 
319//326-1841 


District  5 

Tom  Latham 

516  Cannon  House  Office  Bldg. 
Washington,  DC  20515 
202/225-5476 


Sioux  City: 
Spencer: 
Orange  City: 
Fort  Dodge: 


712/277-2114 

712/262-6480 

712/737-8708 

515/573-2738 


District  2 

Jim  Nussle  (R) 

303  Cannon  House  Office  Bldg. 
Washington,  DC  20515 
202/225-2911 

Dubuque  headquarters: 
319/557-7740 

District  3 

Jim  Lightfoot  (R) 

2161  Rayburn  House  Office  Bldg. 
Washington,  DC  20515 
202/225-3806  fax  — 202/225-6973 

Iowa  WATS:  800/432-1984 

District  4 

Greg  Ganske  (R) 

1108  Longworth  House  Office  Bldg. 
Washington,  DC  20515 
202/225-4426  fax  — 202/225-3193 

Des  Moines  headquarters: 
515/284-4634 


U.S.  Senators 

Charles  Grassley  (R) 

135  Hart  Senate  Office  Bldg. 

Washington,  DC 
202/224-3744 

20510 

Des  Moines: 

515/284-4890 

Sioux  City: 

712/233-1860 

Waterloo: 

319/232-6657 

Cedar  Rapids: 

319/363-6832 

Davenport: 

319/322-4331 

Tom  Harkin  (D) 

531  Hart  Senate  Office  Bldg. 

Washington,  DC 
202/224-3254 

20510 

Des  Moines: 

515/284-4574 

Cedar  Rapids: 

319/393-6374 

Davenport: 

319/322-1338 

Council  Bluffs: 

712/325-0036 

Sioux  City: 

712/252-1550 

Dubuque: 

319/582-2130 

Iowa  Medicine  Volume  85  / 2 February' 1995  63 


Iowa  [Medicine^ 


Medical  Economics 


AT  A GLANCE 


The  California  Medical 
Association  Board  of 
Trustees  authorized 
CMA  to  file  a lawsuit  in 
US  District  Court  to  stop 
implementation  of  Prop. 
187’s  health  care  provi- 
sions. The  lawsuit  says 
Prop.  187  is  unconstitu- 
tional and  threatens  all 
residents  of  California 
with  “epidemics  of  enor- 
mous proportions".  Prop. 
187,  says  CMA,  would 
breach  physicians’  pro- 
fessional ethics  and 

place  physicians  who 
accept  public  funds  in 
legal  jeopardy. 

• 

President  Clinton  has 
vetoed  federal  funding 
for  research  on  embryos 
created  solely  for 

research  purposes,  but 
did  not  rule  out  use  of 
federal  funds  for 

research  on  leftover 
embryos  created  as  part 
of  fertilization  treat- 
ments at  in  vitro  fertil- 
ization clinics. 


More  legal  action  in  mental  health  contract 

It  looks  as  though  implementation  of  a 
managed  care  plan  for  mental  health  services 
to  Iowa  Medicaid  patients  has  hit  another 
major  legal  snag. 

Value  Behavioral  Health  (VBH)  has  taken 
another  legal  step  to  defend  its  original  win  of 
the  Iowa  State  Medicaid  mental  health  con- 
tract. 

In  June,  1994,  the  state  announced  it  had 
chosen  VBH  from  among  eight  bidders  for  the 
mental  health  managed  care  contract. 
However,  Medco,  a California  firm  which  was 
runner-up  in  the  bidding,  filed  a lawsuit  alleg- 
ing a flawed  selection  process. 

A Polk  County  judge  later  ruled  in  favor  of 
Medco,  citing  “overwhelming  circumstantial 
evidence  of  impropriety”.  He  ordered  VBH 
disqualified  from  the  bidding. 

Late  last  year,  the  $100  million  contract 
was  awarded  to  Medco. 

But  the  saga  doesn’t  end  there.  In  a recent 
press  release,  VB1I  announced  they  intended 
to  ask  the  Iowa  District  Court  for  a judicial 
review  and  a stay  of  the  contract  award  by 
the  Iowa  Department  of  Human  Services. 

The  DIIS,  said  the  press  release,  denied 
VBH’s  protest  of  the  Medco  award.  The  11- 
page  protest  was  filed  with  the  DIIS  in  early 
December.  Value  objected  to  the  DIIS  with- 
drawal of  its  original  contract  award  and  the 
awarding  of  the  contract  to  Medco. 

According  to  the  VBH  press  release,  three 
other  unsuccessful  vendors  also  plan  to  file  a 
motion  for  a judicial  review. 

Sound  off  on  RBRVS 


The  Health  Care  Financing  Administration 
(IICFA)  wants  help  reviewing  its  resource- 
based  relative  value  scale. 

The  deadline  is  60  days  after  IICFA  pub- 
lishes the  request  in  the  Federal  Register, 
which  was  published  December  8. 

In  the  first  such  review,  IICFA  will  consid- 


er comments  on  the  relative  value  units  asso- 
ciated with  all  physician  services  and  proce- 
dures. RVUs  measure  the  amount  of  physi- 
cian work  entailed  and  are  used  to  calculate 
payment. 

Be  sure  to  reference  the  appropriate 
Current  Procedural  Terminology  code  and 
the  current  RVU  for  the  service  in  question.  If 
you  fail  to  do  this,  your  comments  may  not 
be  considered. 

Send  one  original  and  three  copies  to: 
IICFA,  Health  and  Human  Services  Dept., 
Attention:  BPD-789-FC  (5-year  refinement), 
PO  Box  26688,  Baltimore,  MD,  21207. 

IICFA  will  consider  all  comments  as  it 
develops  proposed  changes,  which  will  be 
published  in  the  Federal  Register  in  1996. 
Changes  will  go  into  effect  January  1,  1997. 

For  more  information  on  how  to  sound  off 
on  the  RBRVS,  contact  Barb  Heck  of  the  IMS 
staff,  800/747-3070  or  515/223-1401. 

Medicaid  MediPASS  program  update 

The  Iowa  Department  of  Human  Services 
operates  two  managed  health  care  options: 
MediPASS  and  IIMOs.  There  are  two  HMOs 
enrolled  in  the  Medicaid  Managed  Health 
Care  Program  — Heritage  and  Care  Choices. 

Current  MediPASS  counties  which  are 
adding  Care  Choices  IIMO  are  O’Brien, 
Buena  Vista,  Palo  Alto,  Pocahontas  and  Sac. 

MediPASS  and  Care  Choices  will  be  imple- 
mented at  the  same  time  in  Sioux  County. 

Current  MediPASS  counties  which  are 
adding  Heritage  are  Dallas,  Jasper,  Madison, 
Marion  and  Warren. 

CHMIS  update 

The  Community  Health  Management 
Information  System  Governing  Board  and  its 
five  offshoot  committees  are  continuing  to 
meet  to  hammer  out  details  of  CHMIS  imple- 
mentation in  Iowa. 

CHMIS  will  be  implemented  in  three  phas- 


64  Iowa  Medicine  Volume  85/ 2 February  1995 


CURRENT  ISSUES 


es  in  Iowa.  As  of  July  1,  1996,  all  health  care 
providers  must  submit  claims  electronically 
using  a universal  claim  format.  Other  phases 
of  Cl  IMIS  implementation  will  require  further 
action  by  the  Iowa  Legislature  and  involve 
reporting  of  various  data  to  a central  reposi- 
tory and  use  of  electronic  patient  records. 

Many  details  regarding  how  the  CI1MIS  will 
work  have  yet  to  be  determined  by  the 
Governing  Board  and  five  subcommittees. 

One  subcommittee  — the  Technical 
Advisory  Committee  — met  in  December  and 
decided  to  divide  into  two  groups  which  will 
study  1)  certification  standards  for  networks 
and  2)  base  specifications  for  the  CIIMIS  data 
repository. 

The  CIIMIS  Ethics  and  Confideniality 
Committee  also  met  recently  and  will  break 
into  four  groups  to  study  various  issues 
including  consumer  knowledge  of  data  col- 
lected from  patient  records,  legal  issues  and 
who  should  be  granted  access  to  the  CIIMIS 
data  bank. 

The  Quality  Review  Committee  is  dis- 
cussing elements  of  the  UB  92  claim  form  to 
determine  the  uniformity  among  payers. 


Meanwhile,  the  Iowa  Medical  Society  has 
its  own  CIIMIS  committee  which  is  directing 
efforts  to  educate  Iowa  physicians.  IMS  staff 
have  scheduled  a number  of  educational 
meetings  around  the  state  during  the  next 
few  months. 

The  following  CIIMIS  educational  meetings 
have  been  scheduled: 


February  13 

Skiff  Medical  Center 

Newton 

February  17 

la  Assc  of  County 
Medical  Examiners 

IMS 

February  20 

Cass  County  Hospital 

Atlantic 

March  7 

Scott  County  Med  Soc 

Davenport 

April  7 

Iowa  Psychiatric  Soc 

DM  Marriott 

April  22 

Iowa  Clinical  Society 
of  Internal  Medicine 

Univ  of  Iowa 

May  6 

Iowa  Urological  Soc 

University  Park 
Holiday  Inn,  DM 

For  information  on  scheduling  a CIIMIS 
presentation  by  IMS  staff,  call  Donna  Bottorff 
at  IMS,  800/747-3070  or  515/223-1401.  IE] 


Let  Us  Help  You 

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Iowa  Medicine  Volume  85  / 2 February  1995  65 


Iowa  [Medicine 


Practice  Management 


AT  A GLANCE 


Enrollment  continues  in 
the  IMS  Services  Medi- 
cal Business  Specialist 
(MBS)  program.  Anyone 
enrolling  during  the 
first  quarter  of  this  year 
can  receive  credit  for 
classes  taken  during 
1994.  MBS  is  a certifica- 
tion program  for  med- 
ical office  staff,  covering 
10  broad  areas  of  med- 
ical office  operations. 
The  program  began  in 
March  of  1994.  For 
information  on  how  to 
enroll,  call  Mary  Reins- 
moen at  IMS  Services, 
800/728-5398  or  515/ 
223-2816. 

• 

Does  your  office  know 
about  CHMIS  require- 
ments which  will  go 
into  effect  July  1,  1996? 
Check  out  this  month’s 
Medical  Economics  sec- 
tion for  more  informa- 
tion. 


Thirty  graduate  from  MEP 

Certificates  were  presented  to  the  gradu- 
ates of  the  first  Management  Education 
Program  (MEP)  at  a closing  ceremony 
Saturday,  December  17  at  IMS  headquarters 
in  Des  Moines. 

Thirty  participants  completed  a 12-month, 
120-hour  “mini  MBA”  program  that  prepares 
them  to  understand  and  handle  the  business 
side  of  medical  practice  and  to  be  leaders  in 
the  changing  field  of  medicine. 

Participants  in  the  MEP  received  120 
Category  1 CME  credits.  Several  eligible 
administrators  are  planning  to  sit  for  their 
American  College  of  Medical  Practice  execu- 
tive certification  examination  in  February. 

The  second  MEP,  open  to  any  physician  or 
medical  practice  administrator,  will  begin 
March  24-25.  The  program  will  be  limited  to 
36  participants.  Watch  your  mail  for  a 
brochure  and  registration  details.  Or,  for 
more  information  call  Mary  Reinsmoen,  prac- 
tice management  coordinator,  800/728-5398 
or  515/223-1401. 

MEP  December  graduates  are: 


Julie  Barto 

Siouxland  Women’s  Health 

Center 

Sioux  City 

Juanita  Beal,  RN 
Neurological  Center  of  Iowa 
Des  Moines 

Bruce  Bedell,  MD 
Medical  Care  Choices 
Sioux  City 


Jim  Burke,  MD 

Center  for  Family  Medicine 

Marshalltown 

Denise  Chaffee 
Family  Practice  Center 
Cedar  Rapids 

Pamela  Clemons 
Robert  Clemons,  Jr.,  MD 
Boone 


Teresa  Dilts 
Miller  Orthopaedic 
Council  Bluffs 

Beth  Ehlers 

Associates  in  OB  and  GYN 
Mason  City 

Lee  Fagre,  MD 
Family  Health  Center 
Waverly 

Angela  Fuller,  RN 
Associated  Medical  Arts 
Waterloo 

Greg  Harter,  MD 
Covenant  Clinic 
Waterloo 

Barb  Heck 
IMS  Services 
West  Des  Moines 

Denise  Kaestner 

North  Liberty  Family  Health 

Center 

North  Liberty 

Sandra  Kouba 
Oncology  Associates 
Cedar  Rapids 

David  Lemon,  MD 
Methodist  Hospital 
Des  Moines 

Robert  Mason 

Mercy  Family  Care  Network 

Mason  City 

Gerald  McGowan,  MD 
Family  Practice  Residency 
Training  Program 
Sioux  City 

Jay  Mixdorf,  MD 

Mercy  Family  Care  Network 

Mason  City 


Thomas  Pattee,  DO 
Covenant  Clinic 
Waterloo 

Gary  Peasley,  MD 
Marshalltown 

Pam  Robus 

Pella  Medical  Center 

Pella 

Carol  Roge,  MD 
Siouxland  Medical  Education 
Foundation 
Sioux  City 

Terrie  Sandmire 
Oto-Head  & Neck  Surgery 
Des  Moines 

Jeanette  Sargent 
Physicians  Clinic  of  West 
Central  Iowa 
Carroll 

Kim-Marie  Schulze 
Dermatology  Clinic  PC 
Des  Moines 

Cindy  Snedigar 
Family  Practice 
of  Washington 
Washington 

David  Stilley,  MD 
Broadlawns  Hospital 
Des  Moines 

Marge  Tully 
WL  Dull,  MD,  PC 
Iowa  City 

Julie  Warner 

United  Behavioral  Systems 
Des  Moines 

Duane  Whitaker,  MD 
University  of  Iowa 
Iowa  City 


Good  Reviews  for  IMS  Management  Education  Program  (MEP) 

“Health  care  economics  could  be  a very  boring  topic  but  the  speaker  did  an  excellent  job.”  Dr.  Greg  Harter. 

“Best  presentation  on  marketing  I’ve  seen.  Excellent  instructor,  practical  and  humorous.”  Dr.  Duane  Whitaker. 
“Outstanding  and  instructive.  Lots  of  information,  the  time  went  fast.”  Marge  Tully. 

For  more  information  on  any  seminar,  call  Mary  Reinsmoen  or  Sherry  Johnson  at  the  IMS,  515/223-1401  or 
800/728-5398. 


66  Iowa  Medicine  Volume  85  / 2 February  1995 


ICD-9-CM 

Coding 


*t 


| A coding  course  stressing  the  rules  and 
guidelines  of  ICD-9  Volumes  1 and  2 and 
applications  to  case  studies. 


Burlington  Medical  Center,  Conference  Room  #4 
Marian  Medical  Services,  Classroom  B,  Sioux  City 
Marian  Medical  Services,  Classroom  B,  Sioux  City 
St.  Luke’s  Hospital,  STL  Resource  Center  Formal 
Lounge,  Cedar  Rapids 
Marshalltown  Medical  & Surgical  Center, 
Conference  Room  A 

Presenter:  Mary  Pat  Wohl ford- Wessels,  MA,  MS,  RRA,  director  of  Health 
Care  Administration,  University  of  Osteopathic  Medicine  and  Health 
Sciences,  Des  Moines. 

Please  bring  Volumes  1 and  2 of  your  ICD*9*CM  books. 


Wed.,  March  8 
Wed.,  March  15 
Thurs.,  March  16 
Wed.,  March  22 

Tues.,  March  28 


CPT 
Coding 

g A coding  course  stressing  the  rules 
_ and  guidelines  of  the  CPT  manual 
I and  application  exercises. 


Burlington  Medical  Center,  Conference  Room  #4 
Marian  Medical  Services,  Classroom  C,  Sioux  City 
Marian  Medical  Services,  Classroom  C,  Sioux  City 
St.  Luke’s  Hospital,  STL  Resource  Center  Formal 
Lounge,  Cedar  Rapids 
Marshalltown  Medical  & Surgical  Center, 
Conference  Room  A 

Presenter:  Mary  Reinsmoen,  coordinator  of  Practice  Management,  IMS 
Services,  West  Des  Moines. 

Please  bring  your  1995  CPT  book. 


Thurs.,  March  9 
Wed.,  March  15 
Thurs.,  March  16 
Thurs.,  March  23 

Wed.,  March  29 


Tues.,  March  21 


IMS  headquarters,  Taylor  Room,  West  Des  Moines 


ICD*9*CM  and 
CPT  Coding 
Combination 

1 This  seminar  will  offer  3 hours  each 
■ of  ICD»9  and  CPT  in  a one  day  con- 
densed version. 


Presenters:  Mary  Pat  Wohlford-Wessels,  MA,  MS,  RRA,  director  of 
Health  Care  Administration,  University  of  Osteopathic  Medicine  and 
Health  Sciences,  Des  Moines;  and  Mary  Reinsmoen,  coordinator  of 
Practice  Management,  IMS  Services,  West  Des  Moines. 

Please  bring  Volumes  1 and  2 of  your  ICD»9*CM  books  and  your  1995  CPT 
book. 


These  all  day  seminars  begin  at  9:00  a.m.  and  end  at  4:00  p.m.  Lunch  and  breaks  with  refreshments  will 
be  provided. 


The  cost  is  $150.00  for  an  IMS  member  or  staff  and  $240.00  for  non-member  or  staff. 

★ These  programs  are  part  of  the  IMS  Medical  Business  Specialists  (MBS)  Certificate  Program. 

Registration  Form 

CPT ICD9 Combination 


Name(s): 


Clinic/Practice  Name:  

Address:  

Phone:  Fax:  

Amount  Enclosed: Date  and  Location: 


Please  make  checks  payable  to  IMS  Services.  Mail  check  and  registration  form  to: 

IMS  Services  ATTN:  Sherry  Johnson,  1001  Grand  Avenue,  West  Des  Moines,  LA  50265-3599. 


CURRENT  ISSUES 


Midwest  Medical  Insurance  Company  Focus  on  Risk  Management 


Informed  consent 

Informed  consent  is  the  result  of  an  educa- 
tional process  between  the  physician  and  the 
patient.  The  physician’s  duty  is  to  provide  suf- 
ficient information  to  enable  the  patient  to 
make  an  informed  decision  regarding  treat- 
ment. The  patient’s  role  is  to  understand  and 
evaluate  the  information  and  give  actual  con- 
sent to  — or  refuse  — the  treatment. 

Explaining  the  risks  and  benefits  of  treat- 
ment options  during  the  informed  consent  dis- 
cussion can  prevent  confusion,  improve 
patient  compliance  and  reduce  the  chance  of  a 
lawsuit.  A significant  number  of  malpractice 
claims  are  precipitated  by  a patient’s  surprise 
over  unexpected  adverse  outcomes  and  inade- 
quate physician-patient  communication. 

Failure  to  disclose  material  risks  is  seldom  a 
primary  allegation  in  a malpractice  claim. 


However,  it  is  a secondary  element  in  many.  To 
help  minimize  your  liability  risk: 

•Distinguish  a patient’s  written  authoriza- 
tion for  treatment  (the  form)  from  the 
informed  consent  (the  process). 

•Do  not  delegate  the  responsibility  for 
obtaining  informed  consent  — it  is  the  physi- 
cian’s duty. 

•Utilize  patient  education  materials  and 
audiovisual  aids  to  help  the  patient  under- 
stand. 

•Document  the  informed  consent  discus- 
sion in  the  clinic  medical  record. 

For  further  information,  contact  Lori  Atkinson, 
MMIC  risk  management  coordinator,  MMIC  West 
Des  Moines  office,  PC)  Box  65790,  West  Des 
Moines,  50265,  800/798-9870  or  515/223-1482. 


eimbursement  for  DME 


By  January  1,  1996,  suppliers  of  durable 
:dical  equipment  (DME)  will  not  be  reim- 
rsed  for  these  items  unless  they  have  a 
dicare  supplier  number.  A supplier  cannot 
tain  a supplier  number  without  meeting 
■-determined  uniform  national  standards. 
Suppliers  may  distribute  to  physicians  or 
leficiaries  a certificate  of  medical  necessi- 
vvhich  contains  no  more  than  the  following 
ormation  provided  by  the  supplier: 

•An  identification  of  the  supplier  and  the 
neficiarv  to  whom  such  equipment  or  sup- 
es  are  furnished. 

•A  description  of  the  equipment/supplies. 
•Any  product  code  identifying  the  medical 
juipment  or  supplies. 

•Any  other  administrative  information 
>ther  than  the  information  relating  to  the 
mefieiarv’s  medical  condition)  prescribed 
the  Secretary. 

The  American  Medical  Association  sup- 
>rted  clarification  of  the  Certificate  of 
edical  Necessity  requirements  to  allow  the 
ipplier  to  provide  product  information. 


January  issue  of  Iowa  Medicine): 

5.  Amount  and/or  Complexity  of  Data  to 
be  Reviewed:  change  the  next  documenta- 
tion guideline  (the  fourth  one)  to: 

“Relevant  findings  from  the  review  of  old 
records  and/or  the  receipt  of  additional  histo- 
ry from  the  family,  caretaker  or  other  source 
should  be  documented.  If  there  is  no  relevant 
information  beyond  that  already  obtained, 
that  fact  should  be  documented.  A notation  of 
‘old  records  reviewed’  or  ‘additional  history 
obtained  from  family’  without  elaboration  is 
sufficient.” 

6.  Risk  of  Significant  Complications, 
Morbidity  and/or  Mortality:  change  the 
fourth  documentation  guideline  to: 

“The  referral  for  or  decision  to  perform  a 
surgical  or  invasive  diagnostic  procedure  on 
an  urgent  basis  should  be  documented  or 
implied.” 

7.  Table  of  Risk:  Under  “presenting  prob- 
lems”, in  the  High  Level  of  risk  category,  add 
the  word  “may”  to  the  second  bullet,  to  read, 
“Acute  or  chronic  illnesses  or  injuries  that 
may  pose  a threat  ...”  QJ] 


ICFA’s  E & M 
documentation 
guidelines 
are  final  and 
appeared  in  the 
Part  B News  Extra 
November  28. 


CFA  E & M Code  documentation 


Since  the  IMS  Services  EkM  coding  sem- 
tars,  there  have  been  the  following  changes 
i the  final  guidelines  (continued  from 


Iowa  Medicine  Volume  85  / 2 February  1995  67 


Iowa  [Medicine 


Newsmakers 


AT  A GLANCE 


Dr.  Campbell  Watts, 
Cedar  Rapids  general 
surgeon,  has  written  the 
book  Defending  the  Breast 
Cancer  Malpractice  Case 
with  Cedar  Rapids  trial 
lawyer,  David  Elderkin. 
This  is  the  first  book  writ- 
ten jointly  by  members  of 
the  two  professions. 

— • 

The  Center  for  Family 
Medicine  in  Marshall- 
town and  the  Jeffer- 
son Clinic  recently 
merged  with  McFar- 
land Clinic.  Including 
the  Jefferson  and  Mar- 
shalltown locations, 
McFarland  has  offices  in 
eight  central  Iowa  com- 
munities. 

-• 


On  the  manpower 
front,  a $50,000  bonus  is 
being  offered  to  two  or 
three  family  practice  or 
internal  medicine  spe- 
cialists who  are  willing 
to  team  up  with  either 
one  of  two  clinics  or  any 
solo  practitioner  in 
Maquok-eta.  The  incen- 
tive is  being  offered  by 
the  Jackson  County  Pub- 
lic Hospital  and  would 
be  spread  over  afive-year 
period. 


Awards,  appointments,  etc. 

Dr.  Michael  Emery  was  recently  certified  by 
the  American  Board  of  Plastic  Surgery  and 
became  a member  of  the  American  Society  of 
Plastic  and  Reconstructive  Surgeons.  Dr.  Mary 
Kemen,  Cedar  Rapids  anesthesiologist,  was  rec- 
ognized at  the  YWCA’s  13th  annual  Tribute  to 
Women  of  Achievement,  held  at  the  Five  Sea- 
sons Hotel,  Cedar  Rapids.  Dr.  William  Galbraith, 
associate  of  internal  medicine  at  the  U.  of  I. 
College  of  Medicine,  received  the  1994  Inter- 
nist of  the  Year  Award  from  the  Iowa  Clinical 
Society  of  Internal  Medicine.  The  award  recog- 
nizes excellence  in  practice  and  community 
service.  Dr.  Linda  Railsback,  ob/gyn  director  at 
Broadlawns  Medical  Center  in  Des  Moines,  has 
been  selected  by  the  American  Medical  Women’s 
Association  (AMWA)  to  receive  the  1994  Com- 
munity Service  Award.  The  award  honors 
AMWA  physicians  from  all  over  the  country 
who  have  given  outstanding  volunteer  service 
to  their  local  communities.  Dr.  Donald  Bur- 
rows, Des  Moines  pulmonary  diseases  and  in- 
ternal medicine  specialist,  has  become  an  ac- 
credited clinical  polysommnographer  after  pass- 
ing the  national  examination  by  the  American 
Board  of  Sleep  Medicine.  lie  is  the  only  accred- 
ited polysommnographer  in  Des  Moines  and 
one  of  only  three  in  Iowa.  Dr.  John  Maksen, 
Des  Moines,  has  become  board  certified  in 
cytopathology  by  the  American  Board  of  Pa- 
thology. Dr.  Yogesh  Shah,  Mount  Ayr,  is  now 
providing  obstetric  care  to  Ringgold  County. 
Obstetric  care  had  not  been  available  in  the 
county  since  August  1992.  St.  Paul  Fire  and 
Marine  Insurance  Company’s  Medical  Services 
division  has  instituted  a program  which  allows 
retired  volunteer  physicians  to  continue  to 
serve  patients.  The  St.  Paul’s  Retired  Volunteer 
Physician  program  offers  basic  and  affordable 
coverage  for  former  physician  professional  li- 
ability policyholders  of  St.  Paul.  Dr.  Craig  Th- 
ompson, Strawberry  Point  family  physician, 
was  named  Physician  of  the  Year  by  the  Iowa 
Osteopathic  Medical  Association.  Dr.  Donald 
Nelson,  assistant  directorof  Cedar  RapidsMedi- 


cal  Education  Program,  was  elected  chairman 
of  the  American  Society  for  Testing  and  Mate- 
rials Committee,  which  is  a technical  standards 
writing  committee  on  computerized  systems. 
Dr.  Monte  Skaufle,  director  of  the  Mercy/St. 
Luke’s  Family  Practice  Residency  Program  in 
Davenport,  was  presented  the  Iowa  Family  Prac- 
tice Educator  of  the  Year  award  during  the  Iowa 
Academy  of  Family  Physicians’  46th  Annual 
Meeting  and  Scientific  Assembly  in  Des  Moines. 
At  that  same  meeting,  Dr.  Kelly  Ross,  Saint 
Ansgar,  was  recently  awarded  the  1994  Iowa 
Family  Doctor  of  the  Year.  Dr.  Corrine  Ganske 
has  been  named  the  associate  director  of  the 
Family  Practice  Residency  Program  at  Iowa 
Lutheran  Hospital,  Des  Moines.  Dr.  Charles 
Davis,  U.  of  I.  associate  professor  of  preventive 
medicine  and  environmental  health,  has  been 
appointed  to  the  editorial  board  of  Controlled 
Clinical  Trials,  the  official  journal  for  the  Soci- 
ety of  Clinical  Trials.  Dr.  Davis  has  also  been 
appointed  to  a three-year  term  on  the  executive 
committee  of  the  Biopharmaceutical  Section  of 
the  American  Statistical  Association.  Dr.  Jon 
Lemke,  U.  of  I.  associate  professor  of  preven- 
tive medicine  and  environmental  health,  has 
been  elected  to  the  governing  board  of  the 
American  Public  Health  Association. 

New  members  (as  of  September  1994) 

Des  Moines 

John  Ankeny,  DO,  family  practice,  emergency 
medicine 

Majed  Barazanji,  MD,  family  practice 
Scott  Carver,  MD,  family  practice 
Robert  Clark,  Jr.,  MD,  general  surgery 
Philip  Clevenger,  DO,  family  practice 
Kevin  Crowe,  MD,  cardiology 
Jeffrey  Davick,  MD,  orthopaedic  surgery 
Karl  Digman,  MD,  diagnostic  radiology 
John  Eley,  DO,  resident 
Richard  Evans,  DO,  general  practice 
John  Fell,  DO,  family  practice 
Michael  Hart,  MD,  otology,  neurotology 
Robin  Hartley,  DO,  family  practice 
Calvin  Hansen,  MD,  neurology 


68  Iowa  Medicine  Volume  85  / 2 February  1995 


CURRENT  ISSUES 


Kathleen  Hansen,  MD,  pathology 
Christine  Holm,  MD,  oncology 
Douglas  Horsington,  DO,  otolaryngology 
Mark  Jones,  DO,  general  practice 
Kathleen  Lange,  MD,  resident 
Kathryn  Lynn,  DO,  internal  medicine 
Brian  Mehlhaus,  MD,  family  practice 
Randy  Maigaard,  MD,  internal  medicine 
Eden  Murad,  DO,  family  practice 
Jeffrey  Nichols,  DO,  anesthesiology 
Daphne  Panagotaeos,  MD,  dermatology 
Wesley  Richardson,  DO,  psychiatry 
Catherine  Rook-Roth,  DO,  family  practice 
Pricilla  Ruhe,  MD,  family  practice 
David  Sandercoek,  DO,  resident 
Bryon  Schaeffer,  MD,  resident 
Douglas  Selover,  DO,  pediatrics 
Theresa  Smith,  MD,  internal  medicine 
Larry  Standing,  DO,  family  practice 
Jacqueline  Stoken,  DO,  physical  medicine  and 
rehabilitation 

Susan  Wilkinson,  MD,  infectious  diseases 
Dubuque 

Joseph  Compton,  MD,  internal  medicine 
Joseph  Jenkins,  MD,  general  surgery 
Stephen  Pierotti,  MD,  orthopaedics 
Thomas  Schreiber,  MD,  family  practice 

Fort  Madison 

Mark  Reynolds,  MD,  ophthalmology 
Grimes 

Douglas  Layton,  DO,  family  practice 
Grinnell 

Clayton  Francis,  MD,  family  practice 
Guy  McCaw,  MD,  family  practice 

Indianola 

Daniel  Miller,  DO,  family  practice 
Rene  Staudacher,  DO,  family  practice 


Deceased  members 


Dallas  Minchin,  MD,  66,  anesthesiology, 
Council  Bluffs,  died  November  16 

Paul,  Stitt,  MD,  80,  life  member,  general 
surgery,  Fort  Dodge,  died  October  9 

Joseph  Weyer,  MD,  86,  life  member,  obstet- 
rics/gynecology, Fort  Dodge,  died  October  25 
Irving  Hanssmann,  MD,  88,  life  member, 
internal  medicine,  Council  Bluffs,  died  July  23 
Craig  Ellyson,  MD,  86,  life  member,  family 
practice,  Waterloo,  died  November  23  [El 


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Iowa  Medicine  Volume  85 / 2 February  1995  69 


Iowa|Medicine 


Domestic  violence:  the  law 
and  physician  liabilities 

Statistics  and  studies  present  staggering  proof  that  domestic  violence  is  a medical-legal 
issue  of  major  proportions.  Domestic  violence  almost  always  is  an  assault  (physical,  psy- 
chological or  sexual)  committed  by  male  partners  against  women.  Lest  anyone  believe 
domestic  violence  is  an  urban  ill,  the  U.S.  Department  of  Justice  National  Grime 
Victimization  Survey  concluded  that  women  living  in  central  cities,  suburban  areas  and 
rural  areas  experience  similar  rates  of  violence  by  intimates. 

It  is  estimated  that  between  20,000  and  44,000  Iowa  women  suffer  abuse  in  their  homes 
every  year.  Between  1990  and  1994,  33  Iowa  women  were  murdered  by  husbands  and 
boyfriends.  The  Iowa  Judicial  Department  reports  that  the  number  of  domestic  abuse  civil 
filings  rose  from  188  in  1990  to  2,677  in  1993  alone.  Domestic  violence  projects  in  Iowa 
provided  shelter  to  approximately  8,000  women  and  children  in  1993. 

In  a way,  domestic  abuse  is  a silent  epidemic.  Of  the  women  who  were  physically  abused 
by  their  partners,  92%  did  not  discuss  the  abuse  with  their  physicians  and  57%  did  not  dis- 
cuss the  incident  with  anyone.  A study  of  a family  practice  clinic  in  the  Midwest  revealed 
that  38.8%  of  the  women  respondents  had  been  physically  assaulted  by  their  partners  but 
only  six  of  these  women  had  been  asked  about  domestic  violence  by  their  physician. 


Jeanine  Freeman,  .11) 

Ms.  Freeman  practices 
with  the  firm  of 
Dickinson,  Mackaman, 
Tyler  and  Hagen,  PC  in 
Des  Moines.  She  was 
formerly  an  attorney 
for  the  Iowa 
Hospital  Association. 


Iowa  Legislature  addresses  domestic  abuse 

The  medical  and  legal  communities  in  Iowa  have  sought  to  respond  to  this  crisis.  In 
1991,  the  Iowa  Legislature  passed  comprehensive  legislation  addressing  domestic  abuse 
which  1 ) made  it  easier  for  victims  to  seek  protective  orders  and  provided  for  better  notice 
of  the  protective  order  to  law  enforcement;  2)  required  hospitals  to  develop  protocol  for 
identifying  and  responding  to  the  needs  of  domestic  violence  vietims;  and  3)  emphasized 
the  development  of  various  programs  for  assisting  victims. 

In  1993,  the  Iowa  Supreme  Court  established  a Task  Force  on  Courts’  and  Communities’ 
Response  to  Domestic  Abuse  calling  for  a cooperative  response  by  the  courts  and  commu- 
nities. The  Task  Force’s  final  report  set  forth  76  recommendations,  including  exhortation 
to  the  medical  community  to  participate  in  statewide  and  local  community  efforts.  The 
Iowa  Medical  Society,  the  Iowa  Hospital  Association  and  the  Iowa  Coalition  Against 
Domestic  Violence  developed  domestic  abuse  protocol  for  use  by  hospital  emergency  room 
physicians  and  personnel.  (These  protocol  are  available  to  IMS  member  physicians  by  call- 
ing Becky  Roorda  at  the  IMS,  800/747-3070.) 

Domestic  abuse  is  a crime 

Iowa  law  is  unequivocable  — domestic  abuse  is  a crime.  Depending  upon  the  severity  of 


DOMESTIC  VIOLENCE  ISSUES 


the  assault,  domestic  abuse  is  punishable  as  a simple,  aggravated  or  serious  misdemeanor.  Iowa 
law  does  not  distinguish  in  punishment  between  domestic  and  other  situations  involving  the 
commission  of  sexual  abuse,  infliction  of  serious  physical  or  mental  harm,  or  homicidal  acts. 

It  is  important  for  physicians  to  recognize  domestic  abuse  is  a crime  in  order  to  under- 
stand their  legal  duties  in  reporting  to  law  enforcement  authorities.  Physicians  also  have 
regulatory  and  professional  responsibilities  to  cooperate  with  community  service  agencies 
in  providing  for  victim  safety.  Physicians  play  a key  role  in  identifying  a patient  as  a victim 
of  domestic  abuse,  in  establishing  intervention  and  treatment  plans  that  reflect  the  unique 
care  needs  of  victims  and  in  referring  the  victim  to  law  enforcement  and  community  assis- 
tance agencies  for  support  that  is  beyond  the  expertise  of  the  medical  community. 

While  physicians  believe  that  greater  involvement  by  them  with  victims  of  domestic  vio- 
lence enhances  their  exposure  to  legal  liabilities,  the  law  and  professional  ethics  often 
require  such  involvement,  with  failure  to  do  so  posing  the  greater  risk  of  liability. 

Reporting  to  law  enforcement  agencies 

Confusion  has  reigned  regarding  reporting  responsibilities  for  domestic  abuse  under  Iowa 
law.  When  the  General  Assembly  passed  its  domestic  abuse  reform  legislation  in  1991,  it 
specifically  rejected  mandatory  reporting  of  all  instances  of  domestic  abuse  to  law  enforce- 
ment by  hospital  emergency  room  personnel.  That  legislative  judgment  call  was  in  accord 
with  the  view  of  victims’  advocates  as  well  as  principles  of  medical  ethics,  emphasizing 
respect  for  patient  autonomy  and  confidentiality.  Victims  will  often  forego  medical  treat- 
ment rather  than  run  the  risk  of  a filed  report  with  law  enforcement. 

In  1993,  the  Iowa  Legislature  amended  Iowa’s  law  on  reporting  wounds  of  criminal  vio- 
lence to  require  reports  of  gunshots,  stab  wounds  or  other  serious  bodily  injuries  received 
in  the  course  of  the  commission  of  a crime.  As  already  noted,  domestic  abuse  is  a crime. 
This  narrower  approach  to  reporting  is  supported  by  victim  advocates. 

Iowa  Code  §147.111  and  its  reporting  responsibilities  apply  directly  to  Iowa  physicians. 
Commonly  asked  questions  are: 

1.  Who  must  report?  Health  care  professionals  who  administer  treatment  (or  from 
whom  treatment  is  sought  but  not  administered)  to  any  person  suffering  a gunshot  or  stab 
wound  or  other  serious  bodily  injury. 

2.  Under  what  circumstances  should  a report  be  filed?  Where  it  appears  that  the  gun- 
shot, stab  wound  or  other  serious  bodily  injury  was  incurred  in  connection  with  the  com- 
mission of  a crime.  Serious  bodily  injury  is  a bodily  injury  which  creates  a substantial  risk 
of  death  or  which  causes  serious  permanent  disfigurement  or  protracted  loss  or  impairment 
of  the  function  of  any  bodily  member  or  organ. 

3.  When  and  to  whom  should  the  report  be  made?  Required  reports  shall  be  made  “at 
once  but  not  later  than  12  hours”  after  application  for  treatment  was  made  or  treatment 
was  provided.  Reports  shall  be  made  to  the  appropriate  law  enforcement  agency  where 


Professional  ethics 
often  require  such 
involvement,  with 
subsequent  failure 
to  do  so  posing  the 
greater  risk  of 
legal  liability. 


References 

Available 

References  for  this  article 
are  available  from  the 
editors  of  Iowa  Medicine. 


Iowa  Medicine  Volume  85  / 2 February  1995  71 


Iowa  |Medicine 


if  physician 
failing  to  make  a 
required  report 
shall  be  guilty  of 
a simple 
misdemeanor. 


treatment  was  provided  or,  it’  ascertainable,  where  the  injury  was  received. 

4.  What  must  be  reported?  The  report  is  simple:  the  person’s  name,  the  person’s  resi- 
dence and  a brief  description  of  the  gunshot,  stab  wound  or  other  serious  bodily  injury. 

5.  Is  patient  consent  required  before  a report  is  filed?  So  long  as  the  report  fits  the  def- 
inition of  a required  report  under  §147.111,  patient  consent  is  not  necessary.  The  statute 
states  “any  provision  of  law  or  rule  of  evidence  relative  to  confidential  communications  is 
suspended  insofar  as  the  provisions  of  this  section  are  concerned.”  The  AMA  recommends 
the  physician  inform  the  patient  of  the  legal  responsibility  to  report,  explain  investigation 
and  follow-up  procedures  and  address  the  risk  of  reprisal  and  possible  need  for  shelter. 

6.  Is  reporting  required  only  where  the  injured  person  presents  at  the  hospital  emer- 
gency room?  The  statute  makes  no  distinctions  between  sites,  and  places  the  responsibili- 
ty on  the  health  care  professional  regardless  of  where  the  treatment  is  provided. 

7.  What  happens  if  a physician  fails  to  report?  Any  person  failing  to  make  a required 
report  shall  be  guilty  of  a simple  misdemeanor,  punishable  by  imprisonment  not  to  exceed 
30  days  or  a fine  of  at  least  & 50  but  not  more  than  8100.  Also,  a physician  may  incur  legal 
liability  if  the  physician  fails  to  make  a required  report  and  the  patient  suffers  further  harm 
that  could  have  been  prevented  if  law  enforcement  had  been  notified  as  required  by  law. 

8.  What  are  the  legal  protections  for  making  reports?  The  law  does  not  provide  specif- 
ic legal  protection  from  civil  and  criminal  liability  for  filing  good  faith  reports  under  this 
reporting  requirement.  In  that  regard,  §147.1 1 1-. 113  is  different  from  Iowa’s  reporting  laws 
on  child  and  dependent  adult  abuse.  Section  147.111  does,  however,  suspend  confidential- 
ity interests  where  a required  report  is  made;  this  serves  as  legal  protection  to  physicians 
filing  reports  that  meet  the  definition  of  the  statute. 

9.  Suppose  a physician  makes  a report,  believing  in  good  faith  that  the  injury  met  the 
requirements  of  the  statute  but,  upon  investigation,  these  conclusions  are  shown  to  be 
incorrect?  So  long  as  the  physician  filed  the  report  in  good  faith  belief  that  the  report  was 
required  or  that  other  interests  such  as  patient  or  physician/staff  safety  demanded  protec- 
tion and  the  report  was  not  filed  for  improper  motives,  Iowa  case  law  supports  the  physi- 
cian s judgment  call. 

10.  Can  a physician  permissively  report  an  injury  other  than  those  defined  by 
§147.111?  Generally,  no.  Unlike  Iowa’s  reporting  laws  on  child  abuse  and  dependent  adult 
abuse,  this  section  of  the  Code  does  not  specifically  authorize  permissive  reporting  without 
patient  consent. 

A physician  who  files  a report  of  domestic  abuse  which  falls  outside  the  scope  of  required 
reporting  under  §147.11 1 without  the  patient’s  consent  clearly  runs  a legal  risk.  There  may 
be  instances,  however,  in  which  a report  to  law  enforcement  is  necessary  to  protect  the 
immediate  safety  interests  of  the  patient,  the  patient’s  family  or  the  physician  and  the  staff 
of  the  physician  or  hospital.  In  such  instances,  confidentiality  interests  likely  give  way  to 
immediate  safety  needs.  Any  risk  of  liability  for  reporting  in  such  an  instance  is  clearly  min- 
imized if  only  information  essential  to  the  report  is  provided.  Of  course,  a report  is  autho- 


72  Iowa  Medicine  Volume  85  / 2 February  1995 


DOMESTIC  VIOLENCE  ISSUES 


rized  if  the  patient  has  knowingly  given  consent  to  the  filing  of  the  report. 

11.  To  what  extent  should  a physician  cooperate  with  a follow-up  investigation  by  law 
enforcement  officials?  Again,  unlike  other  Iowa  mandatory  reporting  laws,  no  provision  is 
made  within  §147. 111-. 113  for  physician  cooperation  with  law  enforcement  officials  con- 
ducting an  investigation  based  on  the  report.  Furthermore,  §147.111  suspends  confiden- 
tiality requirements  only  for  purposes  of  filing  the  required  report  and  does  not  specifical- 
ly relate  to  release  of  information  in  the  course  of  investigation  by  law  enforcement. 

Law  enforcement  officials  have  no  absolute  right  to  medical  information  even  where  that 
information  is  necessary  to  investigate  a crime.  Interestingly,  §147.112  specifically  states 
that  law  enforcement  authorities  shall  not  divulge  any  information  either  received  by  them 
in  a report  made  under  §147.111  or  gathered  by  them  in  a follow-up  investigation  except  to 
other  law  enforcement  officials  and  then  only  in  connection  with  investigation  of  the  alleged 
crime.  This  provision  indicates  a legislative  intent  to  balance  practitioner  concerns  with 
confidentiality  — whether  information  is  released  via  report  or  investigation  — with  the 
need  for  information. 

The  law  in  this  area,  however,  is  unclear  and  each  situation  presents  a different  measure 
of  legal  risk.  A physician  is  always  best  advised  to  release  otherwise  confidential  infor- 
mation to  investigative  authorities  only  with  patient  authorization.  Any  release  of  infor- 
mation without  patient  consent  is  done  at  legal  risk.  Some  information  may  not  be  medical 
or  treatment  information  and,  therefore,  not  specifically  governed  by  either  confidentiality 
or  privilege,  but  physicians  are  generally  not  in  a position  to  make  such  judgment  calls. 
Physicians  should  err  on  the  side  of  confidentiality.  If  the  victim  refuses  to  consent  to 
release  of  information  to  law  enforcement,  physicians  are  advised  to  release  such  informa- 
tion only  pursuant  to  an  order  of  a court,  which,  while  cumbersome  and  time-consuming  to 
investigators,  protects  physician  and  patient  interests.  If  the  patient  has  died,  the  legal  risks 
in  releasing  information  related  to  the  matter  under  investigation  are  clearly  minimized. 

Reporting  issues  under  Iowa  law  require  judgment  calls  relative  to  the  nature  of  the 
injury  and  other  matters  before  a report  is  or  is  not  filed.  Physicians  should  document  their 
decision  to  report  or  not  report  and  their  medical  findings  supporting  that  decision. 
Physicians  must  also  be  aware  of  hospital  policies  and  protocols  for  reporting  and  abide  by 
them.  Physicians  should  advise  their  office  staff  regarding  reporting  in  the  event  patients 
who  are  victims  of  domestic  abuse  present  to  the  clinic  or  office  setting. 

Physician  responsibilities  under  hospital  protocol 

As  a result  of  the  1991  domestic  abuse  legislation,  Iowa  law  and  regulations  of  the  Iowa 
Department  of  Inspections  and  Appeals  require  hospitals  to  have  in  place  protocol  for 
responding  to  the  needs  of  domestic  violence  victims.  These  requirements  are  consistent 
with  standards  of  the  Joint  Commission  on  Accreditation  of  Health  Care  Organizations 
(JCAIIO).  JCAHO  and  Iowa  law  focus  on  identification  of  patients  who  are  victims  of 
domestic  violence,  privacy  in  interviews,  patient  consent  and  confidentiality,  information 


No  provision  is 
made  for  physician 
cooperation  with 
law  enforcement 
officials  conducting 
an  investigation 
based  on  the 
report. 


Iowa  Medicine  Volume  85  / 2 February  1995  73 


Iowa  |Medicine 


A physician  who 
fails  to  abide  by 
recognized 
protocol  could  be 
held  liable  for  not 
living  up  to  what  is 
now  a duty,  stated 
in  law. 


on  community  resources,  preservation  of  evidence  and  record  keeping. 

Neither  hospital  licensure  regulations  nor  JCAHO  standards  specifically  apply  to  physi- 
cians, therefore  physicians  cannot  be  disciplined  under  them.  However,  medical  staff  rules 
and  regulations  generally  require  physician  compliance  with  hospital  policies.  Physicians 
also  operate  at  legal  risk  in  failing  to  adhere  by  hospital  policies  and  protocol  where  such 
failure  ultimately  results  in  harm  to  the  patient.  Physician  coordination  with  hospital  poli- 
cy and  protocol  is  essential. 

Confidentiality  — be  cautious  about  disclosing  information 

Victims  of  domestic  violence  deserve  the  same  level  of  physician-patient  confidentiality 
as  any  other  patient.  The  only  specific  Iowa  statutory  exception  to  confidentiality  is  for 
required  reporting  noted  above.  Physicians  should  be  particularly  cautious  about  disclosing 
information  to  a partner  of  the  victim  who  could  be  the  abuser.  Regulations  mandating  hos- 
pital protocol  provide  for  confidentiality  of  “the  person’s  treatment  and  information”,  cre- 
ating a wide  berth  for  confidentiality  and  heightened  possibilities  of  liability  for  failure  to 
abide  by  confidentiality  requirements. 

Informed  consent 

Iowa  law  is  firmly  committed  to  informed  consent  for  patient  care.  Physicians  owe  a gen- 
eral duty  to  disclose  to  their  patients  all  information  material  to  making  an  informed  deci- 
sion. Victims  of  domestic  violence  remain  autonomous  medical  decision  makers  and  may 
refuse  treatment  or  intervention  proposed  by  the  physician.  At  the  same  time,  part  of  assur- 
ing that  the  consent  is  informed  may  very  well  require  that  physicians  address  safety  and 
other  matters  of  concern  that  the  victim  might  harbor  regarding  a suggested  plan. 

Physician  duties  to  patients  who  are  victims  of  domestic  abuse 

Physicians  generally  owe  a duty  to  their  patients  to  obtain  informed  consent  and  to  pro- 
vide care  and  treatment  in  accordance  with  recognized  medical  standards.  Questions  arise 
whether  newly-developed  legal,  regulatory  and  professional  emphasis  on  the  physician’s 
role  in  domestic  abuse  situations  creates  additional  duties  for  physicians,  breach  of  which 
may  result  in  liability. 

Potential  liabilities  arise  within  the  context  of  patient  care  and  negligence  in  not  adher- 
ing to  medical  standards  in  providing  such  care.  In  the  same  way,  a physician  who  fails  to 
abide  by  recognized  protocol  for  identification  and  referral  of  a patient  as  a victim  of  domes- 
tic violence  could  be  held  liable  for  not  living  up  to  what  now  is  a duty  stated  in  law  and 
regulation  and  which,  arguably,  has  been  a long-standing  professional  responsibility. 

Physicians  are  best  protected  from  the  risk  of  legal  liability  by  familiarizing  themselves 
with  applicable  protocol  and  adhering  to  them,  by  providing  necessary  medical  care,  by  pro- 
viding information  to  victims  regarding  legal  and  community  assistance,  by  respecting 
patient  autonomy  and  confidentiality  and  by  making  required  reports.  Physicians  should 


74  Iowa  Medicine  Volume  85  / 2 February’ 1995 


here’s  to  your 


Hemth 


A patient’s  guide  to  better  health 
Provided  by  the  Iowa  Medical  Society 


Domestic 

Abuse 

an  information  & 
referral  guide  for 
battered  partners 


A letter  to  battered  women 

Unfortunately,  violence  is  a part  of  many  women’s  lives.  If  you  are 

being  abused,  you  are  not  alone.  Millions  of  women  are  battered  by 

their  partner.  If  you  are  unsure  whether  you  are  being  abused,  ask 

yourself  if  your  partner’s  behavior  includes  any  of  the  following: 

• pushing,  shoving,  slapping,  hitting,  kicking,  choking,  throwing 
objects  at  you 

• put-downs,  name-calling,  accusations,  mind  games 

• destroying  property,  threatening  your  children 

• threatening  suicide,  threatening  to  report  you  to  the  authorities 

• controlling  all  the  money,  not  allowing  you  enough  money  for 
family  or  personal  expenses,  preventing  you  from  getting  a job 

• forcing  sex  against  your  will,  physically  attacking  the  sexual  parts 
of  your  body,  accusations  that  you  are  having  sex  with  another 
partner 


Insert  to  Iowa  Medicine,  February  1995 


Abusive  behavior  usually  increases  in  frequency  and  severity  over 
time.  Remember,  the  abuse  is  not  your  fault.  Violence  is  used  to  gain, 
maintain  and  regain  power  and  control.  It  is  used  to  lower  your  self- 
esteem and  limit  your  resources  so  you  don’t  feel  you  can  safely  leave 
the  abuser.  (See  pages  2 and  3 of  this  insert  for  safety  planning  ideas 
you  may  want  to  consider  if  you  are  planning  to  leave  the  abuser.) 

There  are  resources  and  options  available  to  assist  you  in  getting 
away  from  the  violence.  For  information  regarding  shelter  services, 
counseling,  support  groups,  court  advocacy  and  safety  planning  call 
the  Iowa  Domestic  Abuse  Hotline,  1-800/942-0333.  All  contacts  with 
any  domestic  violence  project  will  be  kept  confidential. 

You  know  what  is  best  for  yourself  and  your  children.  Use  the  skills 
and  resources  you  have  to  leave  the  violence  when  you  are  ready.  No 
one  deserves  to  be  abused. 

Laurie  Schipper,  Iowa  Coalition  Against  Domestic  Violence 


IOWA  MEDICAL  SOCIETY 


The  Iowa  Medical  Society’s 
most  important  and  long- 
standing goal  is  protecting 
the  health  of  lowans  through 
a variety  of  projects  and 
activities.  IMS  members  play 
a significant  role  in  formulat- 
ing policy  and  publishing 
educational  materials  on  key 
public  health  issues  such  as 
tobacco  use,  rural  health  care 
and  domestic  abuse. 


What  Is  domestic  violence  or  abuse? 

Domestic  violence  is  physical,  emotional  or  sexual  abuse 
that  occurs  between  two  people  who  are,  or  were,  in  an 
intimate  relationship  (spouse,  ex-spouse,  lover  or  dating 
partner).  It  is  a pattern  of  abusive  behavior  used  to 
control  one’s  partner.  Refer  to  page  1 for  some  examples 
of  abusive  behavior.  Other  abusive  behavior  includes: 

• isolating  you  from  friends  or  family 

• controlling  who  you  spend  time  with  and  where  you  go 

• trying  to  keep  you  from  driving  by  tampering  with  your 
car 

• forcing  your  car  off  the  road  or  trying  to  run  you  over 

• displaying  weapons  in  a threatening  way 

• threatening  to  kidnap  the  children  if  you  leave 

• threatening  to  kill  you 

Who  Is  to  blame  for  the  violence? 

Domestic  abuse  is  a learned  response.  Many  abusers  grew 
up  witnessing  abuse  or  were  abused  themselves.  How- 
ever, this  does  not  excuse  their  behavior.  Battering  is  a 
conscious  choice  the  batterer  makes  as  a way  to  control 
another  person  because  it  is  effective.  Domestic  violence 
is  not  a mental  illness,  nor  is  it  caused  by  substance 
abuse — although  this  may  intensify  it.  The  abused  per- 
son is  not  responsible  for  her  abuser’s  violent  behavior. 
Part  of  the  abuser’s  plan  is  to  lower  his  partner’s  self- 
esteem so  he  can  blame  her  for  the  abuse:  “You  make  me 
beat  you  by  how  you  act.  You  deserve  to  be  hit  because 
you  make  me  mad.” 

What  can  a woman  do  to  stop  the  violence? 

In  most  cases,  the  only  thing  you  can  do  to  stop  the  abuse 
is  to  leave  the  relationship.  Yet,  there  are  risks  in  fleeing 
from  the  abuser.  Each  woman  must  decide  what  is  best 
for  herself  and  her  children.  Remember,  the  abuse  is  not 
the  victim’s  fault. 

If  a woman  Is  planning  to  leave  her  abusive 
partner,  what  preparations  should  she  make? 

Following  are  safety  planning  ideas  a battered  woman 
may  want  to  consider: 

• Save  and  hide  money. 

• Make  an  extra  set  of  house,  car,  safety  deposit  box  and 
other  keys.  Keep  them  in  a safe  place,  such  as  a friend’s 


house  or  at  a domestic  shelter. 

• Hide  extra  clothes  for  yourself  and  your  children  at  a 
friend’s  house  or  another  safe  place. 

• Keep  any  evidence  of  physical  abuse  (ripped  clothes, 
photos  of  bruises  and  injuries,  etc.). 

• Make  and  hide  a file  of  important  documents  such  as 
restraining  or  no-contact  orders,  birth  certificates, 
bank  records,  school  records,  insurance  papers,  food 
stamps  or  AFDC  papers,  medical  records,  prescrip- 
tions, phone  numbers  and  all  Social  Security  numbers. 

• Start  talking  to  people  about  the  abuse — a trustworthy 
friend,  a shelter  staff  person,  your  family  doctor,  min- 
ister or  lawyer. 

• Practice  calling  911  and  crisis  lines;  practice  driving  to 
the  police  station. 

• Teach  your  children  which  neighbor  to  go  to  and  how 
to  call  for  help. 

• Back  the  car  into  the  driveway  so  you  can  get  away 
faster.  Keep  only  the  driver’s  door  unlocked. 

• Learn  to  know  the  coming  signs  of  violence.  How  long 
does  it  take  him  to  escalate? 

• Start  doing  things  like  walking  the  dog  or  taking  out  the 
trash  at  odd  hours.  If  an  escape  is  necessary,  pretend 
you’re  leaving  to  walk  the  dog  and  get  out.  Drive  or  walk 
to  a friend’s  house,  a shelter  or  police  station. 

• Arrange  a signal  with  a neighbor;  for  example  if  the 
porch  light  is  on,  call  the  police. 

Will  I lose  custody  of  my  children  if  I leave 
without  them? 

No.  The  fact  that  you  had  to  flee  for  your  safety  does  not 
mean  you  do  not  care  about  your  children.  But,  if  you  are 
forced  to  leave  them  behind,  be  sure  to  see  a lawyer 
immediately.  The  police  and  your  local  shelter  can  also 
be  helpful.  Keep  in  mind  that  the  longer  you  leave  your 
children,  the  harder  it  may  be  to  get  them  back. 


Feelings  and  defenses  of 
battered  women 


Are  children  affected  by  partner  battering? 

The  appearance  of  violence  and  cruelty  threatens  the 
child’s  sense  of  safety  as  well  as  provokes  fears  for  the 
safety  of  his  parents.  When  physicial  violence  occurs,  it 
results  in  a dramatic  increase  in  the  child’s  fears.  A child 
who  watches  a parent  being  injured  frequently  develops 
symptoms  typical  of  depression,  like  crying  spells  and 
regresses  to  behaviors  such  as  bed  wetting,  thumb  suck- 
ing and  withdrawal.  A child  who  witnesses  the  abuse  of  a 


parent  over  the  long  term  frequently  develops  problems 
with  loyalty,  initially  aligning  himself  with  the  abused 
parent  and  later  identifying  with  the  abuser.  A child  may 
take  the  position  that  daddy  beat  up  mommy  because 
“mommy  deserves  it.”  Also,  a common  side  effect  of 
chronic  domestic  violence  in  the  home  is  abusive  and 
controlling  behavior  by  the  child. 

Is  battering  a crime  under  current  law? 

Yes.  Any  act  intended  to  cause  you  pain  or  injury,  or 
which  is  intended  to  place  you  in  fear  of  immediate 
physical  contact,  or  which  involves  pointing  a firearm 
toward  you  or  displaying  a dangerous  weapon  in  a threat- 
ening manner  is  a crime.  You  need  not  have  visible 
injuries  or  broken  bones  to  call  for  police  protection. 


Law  enforcement  officers  must  now  use  all  reasonable 
means  to  prevent  future  abuse,  including  arranging  to 
take  you  to  a safe  place  or  a medical  facility  or  remain 
with  you  until  the  threat  of  violence  ends.  An  officer  must 
arrest  your  abuser  when  there  is  reason  to  believe  you 
have  been  hurt  or  someone  intended  to  seriously  injure 
you  or  has  displayed  a dangerous  weapon  in  a threatening 
manner.  Also,  if  the  person  assaulting  you  is  in  violation 
of  an  order  issued  by  the  court,  the  officer  must  make  an 
arrest. 


This  information  on  domestic  abuse  has  been 
compiled  from  publications  of  the  Iowa  Coa- 
lition Against  Domestic  Violence,  Children  & 
Families  of  Iowa,  Family  Resources,  Inc.  and 
the  Iowa  Medical  Society.  As  a service  to 
IMS  member  physicians,  this  insert  may  be 
photocopied  for  placement  in  clinic  recep- 
tion areas.  Original  inserts  may  be  purchased 
from  the  IMS  for  15  cents  each.  Call  Jane 
Nieland  or  Bev  Corron  at  the  IMS,  515/223- 
1401  or  800/747-3070. 


If  I have  a friend  who  is  being  battered,  how  can 
I help  her? 

Your  role  as  helper  should  be  to  provide  support,  assis- 
tance and  information  without  judging.  Be  ready  to 
listen,  but  don’t  pry  for  details.  Keep  things  told  to  you  in 
confidence,  confidential.  Direct  responsibility  for  the 
violence  onto  the  batterer,  not  your  friend.  She  does  not 
deserve  to  be  hurt  regardless  of  the  choices  she’s  made. 
Be  nonjudgemental,  even  if  you  think  she  has  made  some 
foolish  choices. 

You  may  wish  to  help  your  battered  friend  explore 
options,  but  don’t  make  decisions  for  her.  Help  her  plan 
a safe  escape  from  her  home  by  gathering  the  things 
described  on  pages  2 and  3 of  this  brochure.  Assist  her  in 
contacting  the  Iowa  Domestic  Abuse  Hotline  (1-800/942- 
0333)  or  a local  shelter. 


4 


DOMESTIC  VIOLENCE  ISSUES 


document  all  of  these  matters  in  patient  records.  Special  considerations  also  come  into  play 
in  treating  victims  of  domestic  violence,  such  as  taking  proper  steps  to  insure  patient  safe- 
ty. Common  sense  judgment  premised  on  the  patient’s  best  interests  goes  a long  way  to  min- 
imizing legal  liabilities. 

Physician’s  duty  to  warn  third  parties 

Physicians  sometimes  question  whether  they  will  be  held  liable  for  injuries  that  occur 
once  a domestic  abuse  victim  leaves  their  care  and  is  again  subjected  to  abuse.  Iowa  courts 
have  determined  that  a person  generally  owes  no  duty  to  control  the  conduct  of  others 
unless  a special  relationship  between  them  creates  such  a duty.  A relationship  giving  rise  to 
a duty  of  care  is  necessarily  based  on  the  foreseeability  of  harm  to  the  injured  person. 

It  is  not  inconceivable  that  legal  action  could  be  brought  naming  the  physician  and  alleg- 
ing some  legal  duty  to  have  warned  law  enforcement  authorities  or  some  other  third  party 
regarding  potential  harm  to  the  patient  or  to  another.  To  date,  Iowa  case  law  has  not  been 
quick  to  find  such  a duty,  particularly  where  physicians  act  reasonably,  in  good  faith,  in 
accordance  with  legal  and  regulatory  requirements  and  consistent  with  standards  of  care. 
Again,  knowledge  of  and  compliance  with  applicable  protocol  and  documentation  are  key 
to  avoiding  legal  liabilities  in  this  arena. 

Documentation 

Department  of  Inspections  and  Appeals  rules  for  hospital  protocol  on  domestic  abuse 
require  that  treatment  records  of  domestic  abuse  victims  include  assessment  information, 
proof  the  victim  was  informed  of  telephone  numbers  for  community  assistance,  medical 
care  information,  notations  regarding  follow-up  care  and  the  victim’s  statement  of  how  the 
injury  was  received. 

Physician  documentation  should  be  consistent  with  these  hospital  requirements.  In  addi- 
tion, physicians  should  note  whether  a report  to  law  enforcement  was  made  and  whether 
such  a report  was  made  as  required  by  Iowa  Code  §147.111,  or  because  of  concern  for 
patient  safety  or  the  safety  of  others,  or  with  patient  authorization.  Greater  detail  should  be 
provided  where  a report  outside  of  §147. 1 11  and  without  patient  consent  is  made.  Accurate 
documentation  can  be  an  invaluable  source  of  protection  against  claims  of  legal  liability. 

Physician  involvement  is  crucial 

The  American  Medical  Association,  the  Iowa  Legislature  and  a range  of  public  and  pri- 
vate policy  agencies  are  strongly  encouraging  (if  not  requiring)  physician  involvement  in 
identification  of  and  assistance  to  domestic  violence  victims.  Focus  on  patient  care  needs, 
compliance  with  medical  standards,  adherence  to  the  requirements  of  reporting  laws  and 
regulatory  protocol  and  accurate  documentation  are  the  best  protections  for  physicians  in 
avoiding  liabilities  as  they  become  essential  partners  in  providing  support  services  to  vic- 
tims of  domestic  violence.  HE 


Accurate 

documentation  can 
be  an  invaluable 
source  of 
protection  against 
claims  of 
legal  liability. 


Author's  note 

This  article  is  informa- 
tional and  is  not  an 
exhaustive  study  of  all 
matters  of  potential  legal 
liability  arising  from 
working  with  victims  of 
domestic  abuse. 
Physicians  with  specific 
questions  should  consult 
legal  counsel. 


Iowa  Medicine  Volume  85  / 2 February’ 1995  75 


Curtis  Ruby 

Mr.  Ruby  has  been  a 
police  officer  in  Fort 
Dodge  for  15  years.  lie 
serves  on  the  Crime 
Victim  Assistance  Board 
of  Iowa  and  is  a former 
board  member  and  co- 
chair of  the  Domestic/ 
Sexual  Assault  Outreach 
Center  public  awareness 
committee. 


Documenting  domestic  abuse 

Proper  documentation  of  known  or  suspected  domestic  abuse  requires  careful  observa- 
tion and  interview  techniques.  It  will  take  extra  time  and  effort  and  special  insight,  but  cut- 
ting corners  might  later  prove  to  be  a critical  mistake. 

The  physician’s  duties  and  liabilities  must  always  be  considered  when  documenting 
cases  of  abuse.  Medical  records  of  the  treatment  given  to  a patient  may  prove  to  be  crucial 
evidence  in  a court  of  civil  or  criminal  law.  Your  report  might  provide  the  evidence  neces- 
sary to  prevent  further  violence. 

Because  domestic  violence  can  be  very  complex,  specialized  training  is  invaluable. 
Without  it,  subtle  indicators  may  be  missed,  resulting  in  an  inaccurate  diagnosis.  Staff  at 
local  domestic  violence  projects  are  usually  happy  to  present  information  regarding  the 
dynamics  of  domestic  abuse  at  little  or  no  cost.  Understanding  the  patient’s  special  needs 
will  enable  the  medical  professional  to  be  more  effective,  especially  during  the  interview. 

Multiple  barriers  often  exist  for  professionals  conducting  interviews  of  domestic  abuse 
victims.  The  patient  might  be  overwhelmed  with  fear  and  shame.  A victim’s  behavior  can 
be  misunderstood.  The  best,  single  piece  of  advice  is  this:  Be  willing  to  ask  about  the 
abuse  or  suspected  abuse  in  a caring , non-judgmental  fashion. 

There  are  many  indicators  of  abuse  and,  if  any  are  noted,  inquire  about  them.  Even  if 
the  patient  is  reluctant  or  unwilling  to  cooperate,  chances  are  she  will  be  glad  you  asked, 
despite  how  it  may  appear  from  her  outward  reaction.  Any  time  you  suspect  domestic  vio- 
lence, refer  the  patient  to  the  nearest  domestic  violence  project  and  document  the  fact  that 
you  made  the  referral.  These  projects  often  have  available  brochures  or  other  information 
for  patients.  (See  page  81  for  a list  of  domestic  violence  projects  around  Iowa.) 

It  is  vitally  important  to  avoid  responding  negatively  to  the  victim.  If  a victim  is  “revic- 
timized” in  your  office,  the  chances  of  conducting  a productive  interview  and  beginning  the 


Medical  record  documentation 

Thorough  medical  records  are  essential  for  preventing  further  abuse  and  provide  evidence  which  may  prove  crucial 
to  the  outcome  of  a case.  If  medical  records  and  testimony  at  trial  conflict,  the  record  may  be  considered  more  credi- 
ble. Records  should  include: 


•Complete  medical  and  social  history. 

•Detailed  description  of  the  injuries  including  type,  number,  size,  loca- 
tion, resolution,  possible  causes  and  explanations  given.  Where  applic- 
able, record  the  location  and  nature  of  the  injuries  on  a body  chart  or 
drawing. 

a.  Bruises  or  burns  that  have  a pattern  characteristic  of  the  object 
used. 

b.  Bite  marks,  scratches,  missing  clumps  of  hair. 

c.  Ligature  marks,  fingerprints  about  the  neck. 

d.  Lacerations,  especially  defense  type  wounds  to  hands  and  arms. 

•Chief  complaint  and  description  of  the  abusive  event,  including  a 


detailed  history  of  the  events  leading  up  to  presentation  at  the  hospital. 
Use  the  patient’s  own  words  whenever  possible  rather  than  your  own 
assessment:  “My  husband  hit  me  with  his  fist”  rather  than  “Patient  has 
been  abused”. 

•An  opinion  on  whether  the  injuries  were  adequately  explained. 

•Results  of  all  pertinent  laboratory  and  other  diagnostic  procedures. 

•Color  photos  and  imaging  studies,  if  applicable. 

•If  the  police  are  called,  the  name  of  the  investigating  officer  and  any 
actions  taken. 


76  Iowa  Medicine  Volume  85  / 2 February  1995 


DOMESTIC  VIOLENCE  ISSUES 


process  of  emotional  healing  are  jeopardized.  Hypersensitivity  is  a reality  with  any  trauma 
and  physicians  should  expect  absolute  professionalism  from  their  staff.  Victims  are  not  usu- 
ally readily  recognized  as  such  and  are  often  not  at  their  best  when  seeking  assistance. 

It  is  important  to  consider  carefully  the  questions  and  comments  put  to  a domestic  vio- 
lence victim.  A question  such  as  ‘Why  do  you  tolerate  this?’  is  judgmental  because  it  implies 
you  believe  she  has  a choice  and  is  somehow  responsible.  Asking  why  the  patient  waited  to 
seek  treatment  sends  the  same  accusatory  message.  It  is  almost  impossible  to  avoid  some 
mistakes  during  an  interview,  but  the  impact  is  lessened  if  your  approach  is  sincere  and 
respectful.  Following  are  suggested  questions: 

•“I  suspect  that  family  violence  is  a problem  here.  Are  you  in  a safe  relationship?” 
•“What  happens  when  you  and  your  partner  have  a fight  or  disagree?” 

•“I’m  concerned  about  your  safety.  IIow  can  I help?” 

•“Do  you  or  your  children  ever  feel  afraid  of  your  partner?” 

Suggestions  for  documentation  are: 

•Document  in  every  case,  whether  or  not  the  police  are  contacted.  If  there  is  police 
involvement,  be  sure  to  include  the  name  of  the  investigating  officer  in  the  report. 

•Whether  or  not  the  police  are  called,  handle  the  case  as  if  the  records  might  someday 
be  part  of  an  investigation.  Disfigurement,  disabling  injury,  feticide,  sexual  abuse,  kidnap- 
ping, related  child  abuse,  homicide  and  suicide  far  too  often  occur  with  domestic  violence. 

•Photographs  should  be  routine  in  these  cases,  but  keep  in  mind  this  can  only  be  done 
with  the  patient’s  written  consent.  The  same  applies  if  searching  for  further  indicators  of 
abuse  using  imaging  studies.  Photographs  should  be  properly  dated,  marked  and  handled  in 
the  most  confidential  manner  possible. 

Complete  documentation  and  successful  intervention  depends  on  the  physician’s  will- 
ingness to  take  time  to  explore  the  patient’s  needs.  Documenting  abuse  cases  involves  care- 
ful observations  combined  with  non-judgmental  interviewing  techniques.  Interview  the  vic- 
tim alone,  out  of  earshot  of  the  partner  who  may  be  the  abuser. 

Injuries  can  be  hidden  by  makeup,  clothing  or  hair  and  the  truth  may  be  concealed  by 
lies  and  half-truths.  However,  the  motives  are  the  same  — fear,  shame  and  lack  of  trust.  The 
physician  may  prove  to  be  the  only  hope  for  a victim  of  domestic  violence.  The  well-pre- 
pared medical  record  may  later  be  the  key  to  the  patient’s  safety  and  future. 


Physician  testimony 

According  to  the  AMA, 
for  medical  records  to  be 
admissible  in  court,  the 
doctor  should  be  pre- 
pared to  testify: 

•That  the  records 
were  made  during  the 
“regular  course  of 
business”  at  the  time 
of  the  examination  or 
interview. 

•That  the  records 
were  made  in  accor- 
dance with  routinely 
followed  procedures. 

•That  the  records 
have  been  properly 
stored  and  their  access 
limited  to  professional 
staff. 


Editor's  note 

Content,  opinions  and 
instructions  in  this  article 
are  those  of  the  author  and 
should  not  be  interpreted  as 
reflecting  the  approval,  dis- 
approval, policy  or  opinion 
of  the  Fort  Dodge  Police 
Department  or  any  section 
or  officer  thereof. 


Taking  photographs  of  domestic  abuse  injuries 


Photographs  may  be  taken  with  the  patient’s  permission.  Hospital  protocol  may  require  that  patients  sign  a consent  form. 


•The  photographer  should  be  the  same  sex  as  the  patient,  if  possi- 
ble. 

•Take  photos  before  medical  treatment  is  given,  if  possible. 

•Include  the  patient’s  face  in  at  least  one  picture  (or,  the  patient’s 
hand  holding  an  identifying  document). 

•Use  color  film. 

•Mark  photographs  precisely  as  soon  as  possible  with  the  patient’s 


name,  the  date,  time  and  photographer’s  name.  Consider  using  a 
quality  instant  camera  so  photos  can  be  marked  immediately. 

•Photograph  from  different  angles,  full  body  and  close  up. 

•Take  at  least  two  pictures  of  every  major  trauma  area. 

•Use  a ruler  or  other  object  to  illustrate  the  size  of  the  injury. 

•Photographs  should  be  kept  in  a sealed  envelope  with  the  written 
statement  ‘Confidential ...  to  be  used  only  by  patient’. 


Iowa  Medicine  Volume  85  / 2 February  1995  77 


Iowa  [Medicine 


Laurie  Sail  peer 

Ms.  Schipper  is  executive 
director  of  the  Iowa 
Coalition  Against 
Domestic  Violence. 


Rural  battered  women 

Battered  women  in  rural  Iowa  often  believe  that,  even  if  they  were  to  escape  the  vio- 
lence, there  would  be  no  one  to  help  and  no  place  to  hide  from  their  abuser.  The  rural  expe- 
rience presents  some  unique  barriers  for  battered  women  and  service  providers. 

The  experience  of  many  battered  women  in  rural  Iowa 

There  are  several  key  issues  that  isolate  rural  battered  women: 

•Many  rural  battered  women  may  not  have  access  to  a telephone.  If  they  do  have  phone 
service,  many  calls  may  be  long  distance  and,  therefore,  easily  tracked  by  the  abuser. 

•There  is  usually  no  access  to  public  transportation.  This  means  the  woman  must  rely 
on  the  family  vehicle.  If  there  is  a vehicle  available,  batterers  often  damage  it  or  make  sure 
it  is  out  of  gas. 

•Due  to  geographical  proximity,  police  and  medical  response  may  not  be  timely  enough 
to  assist  many  rural  battered  women.  It  may  also  be  true  in  some  rural  areas  that  law 
enforcement,  attorneys  and  judges  have  not  had  adequate  training  in  domestic  violence. 
This  can  result  in  inadequate  intervention. 

•Resources  available  to  help  battered  women  who  escape  their  homes  are  often  limited. 
For  example,  there  are  few  jobs  available  in  rural  areas,  poor  housing  and  there  may  be  lim- 
ited child  care,  social  services  and  health  care. 

•Access  to  the  court  system  can  be  limited  in  rural  Iowa.  In  some  areas,  women  must 
wait  for  up  to  two  weeks  to  get  an  emergency  order  for  protection  because  a district  court 
judge  is  only  in  the  area  once  every  two  weeks.  Women  are  often  forced  to  travel  across  sev- 
eral counties  with  their  children  to  seek  protection  from  the  court. 

•Extreme  weather  conditions  may  further  exacerbate  the  isolation  or  the  woman’s  abil- 
ity to  escape  or  seek  support. 

•Hunting  weapons  are  normal  part  of  farm  life.  There  may  be  a shot  gun  or  rifle  — sel- 
dom registered  — in  the  house,  barn  or  truck.  Batterers  may  also  have  easy  access  to  farm 
tools  such  as  axes,  saws  and  chains  and  may  use  them  to  abuse  their  partner. 

•Travel  to  a larger  city  may  be  an  additional  crisis  for  a rural  battered  woman.  She  may 
feel  intimidated  and  unable  to  cope  with  a city  which  appears  uncaring  or  unaccepting. 

•Bruises  and  other  injuries  sustained  by  rural  battered  women  may  heal  before  they  are 
seen  by  neighbors,  family  or  professionals.  Farm  machinery  may  also  provide  an  easy 
excuse  for  injuries  which  are  actually  a result  of  abuse. 

•Rural  women  are  often  financially  dependent  on  farm  income  and  may  have  no  finan- 
cial resources  of  their  own.  Often,  rural  battered  women  must  decide  between  leaving  and 
risking  the  family  farm  or  staying  and  enduring  the  abuse. 

•Restraining  orders  are  often  modified  to  allow  the  batterer  access  to  the  farm  as  his  only 
source  of  income. 


78  Iowa  Medicine  Volume  85  / 2 February  1995 


DOMESTIC  VIOLENCE  ISSUES 


Other  barriers  for  rural  women 

An  additional  barrier  for  rural  women  is  the  severe  lack  of  available  domestic  violence 
services.  Domestic  violence  projects  in  rural  areas  often  serve  a five  to  10  county  area.  With 
severely  limited  financial  resources  and  staff,  the  distances  they  must  cover  put  a serious 
strain  on  these  projects. 

It  is  often  difficult  to  ensure  confidentiality  for  battered  women  in  rural  areas.  It  is  com- 
mon for  a woman  seeking  assistance  to  find  that  the  domestic  violence  advocate  meeting 
her  at  the  hospital  is  also  her  children’s  Sunday  school  teacher  or  that  the  police  officer 
responding  to  her  call  is  one  of  her  husband’s  friends.  This  makes  it  more  difficult  to  pro- 
vide confidentiality  regarding  delivery  of  services  and  the  location  of  shelters  or  safe  homes. 

Many  of  us  have  been  socialized  to  view  families  as  private  and  this  is  especially  true  for 
rural  families  who  value  privacy  and  rarely  seek  outside  assistance  other  than  from  extend- 
ed family  members.  We  also  have  a belief  that  country  life  is  somehow  safer  than  city  life. 
Attitudes  to  the  contrary  may  be  met  with  resistance  and  ridicule. 

It  should  be  noted  that  rural  battered  women  do  escape  the  violence  and  go  on  to  live  a 
violence-free  life.  However,  it  is  often  a difficult  and  dangerous  path.  Battered  women  need 
options  and  resources  to  assist  them  with  keeping  safe  and  getting  out.  (For  more  informa- 
tion on  services  available  across  Iowa,  including  a map,  see  page  80  of  this  issue.) 

Rural  Experience  bv  Lvdia  Walker 

(published  by  the  National  Coalition  Against  Domestic  Violence  Rural  Task  Force) 


Often,  rural 
battered  women 
must  decide 
between  leaving 
and  risking  the 
family  farm  or 
staying  and 
enduring  the  abuse. 


It’s  really 

just  as  you  imagine. 

The  woman 

dragging  and  carrying 
two  children 

is  panting  as  she  stumbles 
along  the  deer  trail 
that  leads  down  back  behind 
the  neighbors. 

Inside,  with  slow  deliberation 
he  is  pulling  on  his  boots 
and  finding  the  flashlight 
and  finally, 

when  she  does  hear  him  coming 
he  is  moving  much  faster 
than  they  can  go. 

In  town, 

he  catches  her  again  on  the  way  to 

the  discount  store, 

and  four  counties  buzz 

about  the  power  of  the  hunting  rifle  that 

blew  clean  through. 

Three  of  us  from  the  shelter 
drive  an  hour  to  go  over, 
and  at  the  funeral, 
a man  reads  the  survivors: 
first  sons,  then  daughters; 
father,  then  mother; 
brothers,  sisters; 


paternal,  then  maternal 
grandfathers,  grandmothers. 

The  first  man  to  view  the  body 

wears  a shiny  crimson  red  windbreaker 
with  a Taxorback  Hog  smarling 
across  his  back, 

and  even  some  of  the  pall  bearers 

don’t  wear  suit  coats  — the  family  is  so  poor. 

But  many  women  have  already  dropped  by 
plates  of  food 

to  offer  hospitality  to  those 
who  stop  by  or  call, 

and  the  funeral  director’s  wife 
has  put  a display  of 
china  cups  and  china  saucers 
near  the  registry. 

The  woman’s  quartet,  accompanied  by  a 
slide  steel  guitar,  sings 
“Just  Inside  the  Eastern  Gate” 
and  that  does  seem  nice 
because  she  loved  country  music. 

I think  it  really  must  be  the  same  • — wife  beating 
— in  the  city  or  the  country. 

For  me,  personally, 

I can’t  tell  the  difference  in 
the  horror  of  screaming 
and  no  one  coming  to  help 
and  the  horror  of  screaming 
and  no  one  hearing  at  all. 


Iowa  Medicine  Volume  85/2  February  1995 


79 


Iowa  [Medicine 


Domestic  violence  programs 

The  map  below  shows  the  locations  of  domestic  violence  shelters,  safe  homes  and 
crisis  lines  throughout  the  state.  For  more  complete  information  regarding  specific 
services  offered  by  each  program,  call  Chris  Clark  of  the  IMS  staff,  S00/7 47-3070. 


Shelter 


Safe  Home 


Crisis  Line 


Did  you  miss  last 
month’s  magazine? 

The  January  Iowa 
Medicine  was  also 
dedicated  to  domestic 
violence.  If  you  missed 
it  or  didn’t  get  your 
copy,  call  IMS  head- 
quarters. 


Referral  information 

According  to  the  Iowa  Coalition  Against  Domestic  Violence,  the  mission  of  domestic 
violence  centers  in  Iowa  is  to  provide  information,  resources  and  advocacy  to  battered 
women  to  help  them  make  the  best  choices  for  themselves  and  their  children.  The  cen- 
ters are  committed  to  helping  women  in  a way  and  in  a time  frame  that  feels  comfortable 
to  them.  The  battered  woman  is  the  expert  on  how  she  can  stay  safe  and  alive. 

If  you  are  working  with  a woman  who  has  been  battered  or  who  you  suspect  has  been 
battered,  give  her  good  information  about  what  resources  are  available  in  her  community 
to  help.  Remember,  not  all  battered  women  will  be  ready  to  seek  assistance  at  the  time  of 
referral.  This  does  not  mean  the  referral  process  was  unsuccessful.  Many  battered  women 
use  the  information  at  a much  later  date  when  they  feel  strong  enough  to  seek  assistance. 


80  Iowa  Medicine  Volume  85/ 2 February  1995 


DOMESTIC  VIOLENCE  ISSUES 


Domestic  violence  center  staff  must  follow  Iowa  Code  Section  236A  on  confidentiality. 
Staff  is  not  allowed  to  release  information  regarding  any  woman  with  whom  they  are  work- 
ing unless  they  have  written  permission  from  the  woman  to  release  specific  information  to 
a specific  person.  This  means  even  after  you  have  referred  a woman  to  a shelter,  you  may 
not  receive  follow-up  information  on  her  whereabouts  or  safety.  This  can  be  frustrating  for 
referring  physicians  and  for  shelter  staff.  However,  it  is  important  to  remember  that  in  many 


cases  confidentiality  keeps  battered  women  and  children  safe  while  they  seek  help. 
Below  are  the  hotline  numbers  for  domestic  abuse  projects  in  counties  across  Iowa. 


Project 

Number 

Counties  served 

Adel 

800/400-4884 

Dallas,  Madison 

Ames 

800/203-3488 

Boone,  Greene,  Hamilton,  Hardin,  Story 

Atlantic 

800/696-5123 

Adair,  Adams,  S.  Audubon,  Cass,  Shelby,  E.  Pottawattamie 

Burlington 

319/752-4475 

Des  Moines,  Henry,  Lee,  Louisa 

Carroll 

800/383-9744 

Carroll,  Crawford 

Cedar  Rapids 

319/363-2093 

Benton,  Jones,  Linn 

Cherokee 

800/225-7233 

Buena  Vista,  Cherokee,  Ida,  Sac 

Clinton 

319/243-7867 

Clinton,  Jackson 

Council  Bluffs 

712/328-0266 

Harrison,  Pottawattamie,  Shelby 

Creston 

515/782-6632 

Adair,  Adams,  Clarke,  Decatur,  Ringgold,  Taylor,  Union 

Davenport 

319/326-9191 

Scott,  Rock  Island  (Illinois) 

Decorah 

800/383-2988 

Alamakee,  Buchanan,  Chickasaw,  Clayton,  Fayette,  Howard,  Winneshiek 

Des  Moines 

800/942-0333 

Polk 

Dubuque 

319/588-4016 

Clayton,  Delaware,  Dubuque 

Eldora 

515/858-2618 

Franklin,  Grundy,  Hardin 

Estherville 

712/362-4612 

Clay,  Dickenson,  Emmet,  Palo  Alto 

Fort  Dodge 

515/573-8000 

Calhoun,  Hamilton,  Humbolt,  Pocahontas,  Webster,  Wright 

Iowa  City 

800/373-1043 

Cedar,  Iowa,  Johnson,  Washington 

Jefferson 

515/386-4056 

Greene 

Keokuk 

319/524-4445 

Lee,  Clark  (Missouri),  Hancock  (Illinois) 

Malvern 

800/468-7333 

Fremont,  Mills,  Montgomery,  Page 

Marshalltown 

800/779-3512 

Jasper,  Marshall,  Poweshiek,  Tama 

Mason  City 

800/479-9071 

Cerro  Gordo,  Floyd,  Franklin,  Hancock,  Kossuth,  Mitchell, 
Winnebago,  Worth 

Muscatine 

319/263-8080 

Muscatine 

Ottumwa 

800/464-8340 

Appanoose,  Davis,  Jefferson,  Keokuk,  Lee,  Mahaska,  Monroe,  Van  Buren, 
Wapello,  Wayne 

Pella 

800/433-7233 

Marion,  Warren 

Sioux  Center 

800/382-5603 

Lyon,  O’Brien,  Osceola,  Plymouth,  Sioux 

Sioux  City 

800/982-7233 

Woodbury,  Monona,  Plymouth,  parts  of  Dakota  (Nebraska),  Union  (South  Dakota) 

Waterloo 

319/233-8484 

Black  Hawk 

Waverly 

800/410-7233 

Bremer,  Butler 

STATEWIDE  DOMESTIC  ABUSE  HOTLINE 

800/942-0333 

Iowa  Medicine  Volume  85  / 2 February  1995  81 


Iowa  | Medicine 


@f  you  have  a 
reception  area  full 
of  patients,  let  tier 
know  you  are  con- 
cerned abut  what 
she  has  told  you 
and  ask  her  to 
schedule  another 
appointment  to 
discuss  it. 


Look  on  page  80  of 
this  issue  for  a map  of 
Iowa  domestic  abuse 
shelters  and  complete 
information  on  ser- 
vices offered  locally 
around  Iowa. 


What  works,  what  doesn't 

You  can  accomplish  much  in  a short  time  — “Educate  yourself  about  this  complex  prob- 
lem and  beware  of  the  assumption  that  most  victims  of  partner  battering  present  in  the 
emergency  room.  Even  if  you  have  a reception  area  full  of  patients,  don’t  be  afraid  to  ques- 
tion a patient  about  possible  abuse.  If  the  woman  admits  she  has  been  abused,  let  her  know 
you  are  very  concerned  about  what  she  has  told  you  and  ask  her  to  schedule  another 
appointment  so  you  can  discuss  it  with  her.  Finally,  develop  a relationship  with  the  people 
in  your  local  community  who  are  trained  and  equipped  to  assist  victims  of  domestic  vio- 
lence. Don’t  feel  you  have  to  handle  the  problem  alone.”  Rebecca  Wiese,  MD,  Davenport 
FAMILY  PHYSICIAN  AND  CIIAIR  OF  THE  IOWA  MEDICAL  SOCIETY’S  TASK  FORCE  ON  DOMESTIC  VIOLENCE. 

Let  them  know  you  care  — "Patients  usually  want  to  tell  someone,  but  they  won’t  tell 
just  anyone.  They  won’t  share  confidences  with  someone  who  appears  intolerant  or  uncar- 
ing. The  most  important  thing  is  to  be  kind,  non-threatening  and  non-judgmental  when  you 
suspect  a patient  is  living  in  an  abusive  situation.  It  is  imperative  to  let  them  know  you  care 
and  that  you  will  help  them  if  they  want  help.  Patients  find  it  much  easier  to  discuss  these 
problems  if  they  understand  that  many  other  people  have  been  in  similar  situations  and 
that  there  are  many  people  willing  to  help.”  Lee  Eagre,  MD,  Waverly  family  physician. 

Ask  and  ask  again  — “Keep  an  open  mind  and  keep  the  possibility  of  abuse  in  your  mind 
at  all  times.  Don’t  be  blinded  by  a patient’s  socioeconomic  status.  Many  of  us  have  a bias 
that  this  doesn’t  go  on  in  the  upper  classes.  Don’t  be  afraid  to  keep  asking.  Some  women 
might  admit  it  the  twelfth  time  you  ask.  Even  then,  she  may  not  be  ready  to  seek  help. 
Remember  there  are  agencies  that  will  he  very  helpful.  Become  familiar  with  the  services 
offered  by  your  local  domestic  violence  shelter.”  John  Ankeny,  DO,  Des  Moines  emergency 
ROOM  PHYSICIAN. 

A special  program  for  victims  — “Each  year,  the  tragedy  of  domestic  violence  affects 
over  five  million  American  women  from  all  socioeconomic,  religious  and  racial  back- 
grounds. Many  abusers  attack  the  victim’s  face  with  their  hands,  a knife,  cigarettes  or  other 
weapons  in  an  effort  to  retain  control  and  keep  other  men  away.  Victims  often  do  not  seek 
medical  assistance  for  injuries  which  are  not  life-threatening  such  as  broken  noses,  bruis- 
es, small  lacerations  or  burns. 

“The  lack  of  initial  treatment  of  these  injuries  can  lead  to  facial  disfigurement  from  scar- 
ring and  poor  healing,  as  well  as  deformity  from  the  poorly  healed  hone  injuries.  For  exam- 
ple, a malar  tripod  fracture,  septal  hematoma  or  nasal  bone  fracture  may  not  be  readily 
apparent  because  of  overlying  swelling  or  the  lack  of  significant  symptoms,  so  the  patient 
avoids  treatment.  Once  the  swelling  resolves  and  the  tissues  contract,  dramatic  deformities 


DOMESTIC  VIOLENCE  ISSUES 


may  result  and  may  further  lovver  the  victim’s  self-esteem. 

“Because  many  victims  may  not  have  insurance  or  finances  to  pay  for  correcting  this 
damage,  the  American  Academy  of  Facial  Plastic  and  Reconstructive  Surgery  started  the 
National  Domestic  Violence  Project.  This  program  provides  free  consultation  and  surgery  to 
victims  of  domestic  violence,  thus  alleviating  some  of  the  pain  and  psychological  injury  to 
these  victims. 

“The  toll-free  project  number  is  800/842-4546.  A call  to  this  number  will  provide  names 
of  surgeons  in  the  victim’s  area  who  will  provide  free  consultation  and  perform  free  surgery 
if  needed.  Perhaps  this  will  help  some  women  break  out  of  the  cycle  of  violence,  enhance 
their  self-esteem  and  help  them  rebuild  their  lives.”  Jeffrey  Caritiiers,  MD,  Des  Moines 
FACIAL  PLASTIC  SURGEON. 


Myths  and  realities 


Myth:  Family  violence  is  most  prevalent 
among  the  lower  class. 

Reality:  Family  violence  occurs  at  all  levels 
of  society  and  without  regard  to  age,  race, 
cultural  status,  education  or  religion.  It  may 
be  less  evident  among  the  affluent  because 
they  can  find  and  afford  private  physicians, 
attorneys,  counselors  and  shelters.  Individ- 
uals with  fewer  financial  resources  turn  to 
more  public  agencies  for  help. 

Myth:  Abused  spouses  can  end  the  vio- 
lence by  divorcing  the  abuser. 

Reality:  According  to  the  U.S.  Department 
of  Justice,  about  75%  of  all  spousal  attacks 
occur  between  people  who  are  separated  or 
divorced.  Separation  often  brings  on  an 
increased  level  of  harrassment  and  violence. 


themselves  for  the  abuse.  Friends,  family 
and  service  providers  reinforce  this  by  lay- 
ing blame  and  the  need  to  change  on  the 
victim’s  shoulders. 

Myth:  Alcohol,  stress  and  mental  illness 
are  major  causes  of  physical  and  verbal 
abuse. 

Reality:  Abusive  people  — and  even 
their  victims  — often  use  those  conditions 
to  excuse  or  minimize  the  abuse.  But, 
abuse  is  a learned  behavior  not  an  uncon- 
trollable reaction.  People  are  abusive 
because  they’ve  acquired  the  believe  that 
violence  and  aggression  are  acceptable  and 
effective  responses  to  real  or  imagined 
threats.  Fortunately,  abusers  can  benefit 
from  counseling. 


Myth:  The  victim  can  learn  to  stop  doing 
things  that  provoke  the  violence. 

Reality:  In  a battering  relationship,  the 
abuser  needs  no  provocation  to  become  vio- 
lent. Violence  is  the  abuser’s  pattern  of 
behavior  and  the  victim  can’t  learn  how  to 
control  it.  Even  so,  many  victims  blame 


Myth:  Being  pregnant  protects  a woman 
from  battering. 

Reality:  Battering  frequently  begins  or 
escalates  during  pregnancy.  Dul 


About  75%  of  all 
spousal  attacks 
occur  between 
people  who  are 
separated  or 
divorced. 


Physician  survey 

If  you  haven’t  already 
done  so,  please  com- 
plete the  physician 
survey  on  domestic 
violence  which 
appeared  in  last 
month’s  Iowa 
Medicine  and  return 
it  to  IMS  headquarters. 
This  survey  will  help  us 
determine  future 
educational  efforts.  If 
you  misplaced  your 
survey,  call  Bev  Corron 
at  the  IMS,  800/747- 
3070  for  another  copy. 


Iowa  Medicine  Volume  85  / 2 February'  1995  83 


Medical  Protective  Policyowners 
NEVER  get  letters  like  this! 


Any  allegation  of  malpractice  against  a doctor  is  serious  business.  If  you  are  insured  by  The  Medical 
Protective  Company,  be  confident  that  in  any  malpractice  claim  you  are  an  active  partner  in 
analyzing  and  preparing  your  case.  We  seek  your  advice  and  counsel  in  the  beginning,  in  the 
middle,  and  at  the  end  of  your  case.  In  fact,  unless  restricted  by  state  law,  every  individual  Medical 
Protective  professional  liability  policy  guarantees  the  doctor's  right  to  consent  to  any  settlement- 
no  strings  attached!  In  an  era  of  frivolous  suits,  changing  government  attitudes  about  the 
confidentiality  of  the  National  Practitioner's  Data  Bank  and  increased  scrutiny  by  credentialing 
committees,  shouldn't  you  have  The  Medical  Protective  Company  as  your  professional  liability 
insurer?  Call  your  local  General  Agent  for  more  information  about  how  you  can  have  more  control 
in  defense  of  your  professional  reputation. 


A+  (Superior)  A.  M.  Best 
AA  (Excellent)  Standard  & Poor's 


G&wy  t/ie  ^pxc/uitMe/^  "Sfynce  1899 

800/344-1899 


Iowa  1 Medicine 


SCIENCE  AND  EDUCATION 


The  Journal 

of  the  Iowa  Medical  So  c i e t y 


Iowa  domestic  abuse  scenarios 

# Lee  Fag  re , MD;  Kathleen  Buckwalter,  RX 


Editor’s  note:  The  following  cases  are  in 
response  to  a request  by  the  Iowa  Medical 
Society’s  Domestic  Violence  Task  Force  for 
domestic  violence  scenarios.  Cases  1 , 2 and 
3 were  submitted  by  Dr.  Lee  Eagre.  Case  4 
was  submitted  by  Kathleen  Buckwalter. 

Casel 


A 26-year-old  G3PlSAbl  married  white 
female  normally  eared  for  by  one  of  your 
partners  presents  with  diffuse  abdominal 
pain  not  associated  with  cramping,  vaginal 
discharge  or  bleeding.  Opening  her  chart  you 
note  she  is  20  weeks  pregnant  and  had  an 
uneventful  pregnancy  up  until  one  month  ago 
when  she  was  seen  in  the  emergency  room 
with  similar  symptoms.  Findings  were  nega- 
tive and  her  tenderness  disappeared  over  the 
next  two  weeks.  The  patient  is  very  con- 
cerned she  is  going  to  lose  the  baby  like  she 
did  during  her  last  pregnancy.  Physical  exam 
reveals  a diffuse  tenderness  over  the 
abdomen  with  a soft  uterus  and  fetal  heart 
tones  which  are  reassuring  at  152bpm.  The 
sterile  speculum  exam  reveals  a closed  os 
with  no  bleeding  or  rupture  of  membranes. 

You  should  next: 

1)  Assure  her  everything  is  okay,  send  her 
home  and  have  her  come  back  to  see  her 
regular  doctor  tomorrow. 

2)  Order  an  ultrasound  to  rule  out  abruptio. 

3)  Set  her  up  for  a non-stress  test. 

4)  Ask  her  questions  from  your  domestic 
violence  screening  questionaire. 

While  there  are  no  specific  right  answers 
there  are  a few  wrong  answers.  The  patient  is 
only  20  weeks  and  is  not  far  enough  along  for 
a non-stress  test.  Reassuring  her  everything 
is  okay  should  be  done  as  well  as  an  ultra- 
sound at  some  point.  However  one  of  the  first 


things  the  physician  should  do  is  clarify 
whether  this  is  a domestic  violence  situation 
and  make  sure  the  mother  is  safe  from  future 
harm.  Family  stressors  are  at  a high  level 
during  pregnancy  and  it  is  a common  time 
for  violent  situations  to  arise. 

Case  2 


A 35-year-old  married  white  female  pre- 
sents to  the  emergency  room  late  one  night 
with  alcohol  on  her  breath  and  a painful  right 
jaw.  Her  husband  brought  her  in  and  hovers 
at  her  bedside  listening  closely  to  your 
exchange  with  his  wife.  She  states  she  fell 
down  the  stairs  to  the  basement  and  can’t 
open  her  jaw.  Physical  exam  reveals  a contu- 
sion over  the  right  mandible  with  tenderness 
at  the  TMJ.  The  patient  is  unable  to  open  her 
jaw  more  than  a centimeter  and  has  a maloc- 
clusion when  asked  to  bite. 

You  should  next: 

1)  Ask  her  questions  from  your  domestic 
violence  questionaire  while  she  is  in  the 
emergency  room. 

2)  Get  x-rays  of  her  jaw. 

3)  Call  in  a social  worker  because  you  sus- 
pect domestic  violence. 

4)  Call  the  police  saying  you  suspect  domes- 
tic violence  and  you’re  not  sure  what  the 
husband  will  do  when/if  he  is  confronted. 

5)  Follow  the  patient  to  x-ray  and  ask  your 
domestic  violence  questions  at  that  time. 

The  presence  of  the  husband  in  the  emer- 
gency room  makes  questioning  the  patient 
difficult.  Concern  for  a potentially  violent  sit- 
uation should  make  the  physician  request 
the  presence  of  the  police  in  the  emergency 
room.  A good  way  to  separate  the  husband 
and  wife  is  to  take  her  back  to  x-ray  and  ask 
her  questions  at  that  time.  In  this  case  the 


The  IMS 

Education  Fund 
has  designated 
th  is  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for 
February  1995. 


Lee  Fagre,  MD 

Dr.  Fagre  is  a family 
practitioner  in  Waverly. 

Kathleen 
Buckwalter,  RX 

Ms.  Buck-waiter  is  a 
professor  at  the  College  of 
Nursing,  University  of 
Iowa,  Iowa  City. 


Iowa  Medicine  Volu  me  85  / 2 Febmary  1995  85 


Iowa  domestic  abuse  scenarios 

continued 

patient  confided  that  her  husband  had  beaten 
her,  but  she  refused  to  file  charges  and 
refused  any  counseling  with  a crisis  worker. 
Had  this  happened  now  instead  of  five  years 
ago  the  physician  could  contact  the  local  law 
enforcement  agency.  A no  contact  order 
could  be  issued  regardless  of  whether  or  not 
the  patient  files  charges  if  the  physician  and 
the  judge  deem  the  patient  is  in  danger. 

Case  3 


A 28-year-old  married  female  who  works 
on  your  office  clerical  staff  comes  in  Monday 
morning  with  a black  eye.  She  states  she  and 
her  husband,  who  is  a well  respected  young 
business  man,  were  at  a football  game  over 
the  weekend  where  a drunken  spectator 
elbowed  her  in  the  eye.  You  check  her  over 
and  pronounce  her  fine,  but  you  notice  she 
needs  a tetanus.  On  pulling  up  the  sleeve  to 
give  her  a Td  you  see  several  ecchymosis  on 
her  upper  arm  in  the  shape  of  a hand  grasp- 
ing the  arm  and  squeezing. 

You  should  next: 

1 ) Accuse  her  of  lying  and  tell  her  to  come 
out  with  the  truth. 

2)  Give  her  the  Td  injection,  note  your 
findings  in  her  chart  for  future  refer- 
ence and  ask  her  to  set  up  a complete 
physical  tomorrow. 

3)  Check  some  blood  clotting  studies. 

4)  Ask  her  to  come  to  your  office  and 
question  her  about  domestic  violence. 

In  this  case,  which  happened  several  years 
ago,  other  office  staff  had  known  her  husband 
had  been  beating  her,  but  were  unable  to 
convince  her  to  do  anything  about  it.  The 
topic  was  even  more  taboo  at  the  time  of  this 
case  than  it  is  now  and  it  was  only  with  time 
and  several  attempts  at  intervention  that  we 
were  able  to  convince  her  she  was  not  at 
fault. 

Case  4 


Mr.  Smith  is  a 70-year-old  man  suffering 
from  Alzheimer’s  disease  who  has  been  cared 
for  by  his  wife  for  10  years.  One  day  while 
their  seven-year-old  granddaughter  was  visit- 
ing, Mr.  Smith  suddenly  and  without  warning, 
approached  his  granddaughter  from  behind 
and  hit  her  in  the  back  with  his  fist.  When 
Mrs.  Smith  heard  of  her  husband’s  unpro- 


voked behavior  she  slapped  him  across  the 
face  as  hard  as  she  could.  She  confided  this 
incident  to  Dr.  Marcus  Welby  when  she 
accompanied  her  husband  for  an  examina- 
tion. Mrs.  Smith  continued  by  saying  “You 
can  report  me  if  you  want.  I wanted  him  to 
know  just  exactly  how  my  granddaughter  felt 
when  he  hit  her.  My  husband  always  hits 
those  who  are  weaker  than  himself.  You 
wouldn’t  believe  what  I’ve  had  to  put  up  with 
during  our  marriage.” 

You  should  next  (choose  as  many  as  you 
like): 

1 ) Explore  Airs.  Smith’s  statements  — “Aly 
husband  always  hits  those  who  are 
weaker  than  himself.  You  wouldn’t 
believe  what  I’ve  had  to  put  up  with 
during  our  marriage.” 

2)  Refer  Mrs.  Smith  to  a licensed  psychol- 
ogist for  therapy. 

3)  Recommend  placement  for  Air.  Smith  in 
a long-term  care  facility. 

4)  Report  Mrs.  Smith  for  dependent  adult 
abuse. 

5)  Provide  information  on  community 
resources  and  agencies  (e.g.,  Alzheimer’s 
support  group,  adult  day  care  center). 

6)  Provide  instruction  in  behavior  man- 
agement for  persons  with  Alzheimer’s 
disease. 

This  may  have  been  Mrs.  Smith’s  attempt 
at  asking  for  help.  Dr.  Welby  explored  the  sit- 
uation further.  This  was  the  first  time  Mrs. 
Smith  hit  her  husband.  She  felt  he  had  been 
manipulative  throughout  their  marriage  and 
although  had  been  a “good  provider,”  he  had 
difficulty  expressing  love.  He  had  never  phys- 
ically abused  her,  but  had  been  “mean”  to 
their  two  sons  and  occasionally  hit  them. 
Despite  these  circumstances,  Airs.  Smith 
expressed  affection  for  her  husband  and 
wanted  to  continue  to  care  for  him  in  their 
home.  Dr.  Welby  provided  instruction  in 
behavior  management  and  gave  Mrs.  Smith  a 
list  of  community  resources.  Mrs.  Smith 
began  attending  an  Alzheimer’s  support 
group  and  utilizing  an  adult  day  care  center 
which  allowed  her  more  time  for  recreational 
activities.  The  next  time  Dr.  Welby  visited 
Airs.  Smith  she  expressed  more  confidence  in 
her  caregiving  role  and  a greater  satisfaction 
with  her  life  in  general.  El 


SCIENCE  AND  EDUCATION 


Laparoscopic  splenectomy 

% Warren  Bower,  MD;  David  Coster,  MD:  Victor  Wilson,  MD;  Mare  Westberg,  MD 


The  application  of  laparoscopic  techniques  to 
general  surgical  procedures  has  revolution- 
ized modern  surgical  care.  With  continued 
advancement  in  instrumentation,  the  majori- 
ty of  common  surgical  procedures  will  he 
done  with  minimally  invasive  techniques. 

There  is  already  widespread  application  in 
gynecologic,  biliary,  urologic  and  gastroin- 
testinal surgery  for  procedures  such  as  pelvic 
exploration,  uterine  myomectomy,  ovarian 
cystectomy,  cholecystectomy,  common  bile 
duct  exploration  and  stone  removal,  pelvic 
node  dissection  and  appendectomy. 

Other  procedures  are  being  done  as  well 
but  are  less  widespread.  These  include  va- 
gotomy, pyloroplasty,  Nissen  fundoplication, 
colon  and  small  intestine  resection,  nephrec- 
tomy, adrenalectomy  and  others. 

The  benefits  of  decreased  recovery  time, 
less  pain,  decreased  cost,  shorter  hospitaliza- 
tion times,  fewer  medication  requirements 
and  increased  patient  satisfaction  are  obvious 
for  some  procedures,  less  so  for  others.  We 
applied  advanced  laparoscopic  techniques  for 
the  removal  of  the  spleen,  a procedure  not 
commonly  done  laparoscopically,  with  excel- 
lent outcome. 

Case  Report 


A 40-year-old  white  female  was  referred  for 
idiopathic  thrombocytopenic  purpura  (ITP) 
with  failure  to  respond  to  medical  treatment 
with  prednisone.  Her  initial  platelet  count  was 
38,000  when  first  diagnosed.  Her  complaint 
was  an  upper  respiratory  infection  and  easy 
bruising.  Her  health  was  otherwise  marred 
only  by  hypertension,  for  which  she  took 
hydrochlorothiazide  and  Tenoretic®  (atenolol 
and  chlorthalidone).  Her  physical  examina- 
tion, aside  from  multiple  bruises  and  moder- 
ate obesity,  was  unremarkable.  She  had  good 


response  to  initial  treatment,  with  platelet 
count  rising  to  normal  with  prednisone  thera- 
py. However,  once  her  prednisone  was 
tapered  to  a dosage  of  20mg  per  day,  her 
platelet  count  dropped  to  2000  and  she  devel- 
oped spontaneous  bruising  again.  Her  pred- 
nisone was  increased  to  60mg  per  day  with  a 
return  of  the  platelet  count  to  238,000  and 
she  was  scheduled  for  splenectomy. 

After  routine,  electrocardiogram,  chest  x- 
ray,  blood  chemistries,  complete  physical  for 
medical  clearance,  and  intramuscular  Pneu- 
movax,  the  patient  was  prepared  for  surgery. 
There  she  was  given  a general  anesthetic  and 
placed  in  a supine  position  with  the  legs  apart, 
thighs  level  with  the  abdomen.  A nasogastric 
tube  and  foley  catheter  were  placed.  Six  trocar 
sites  were  selected,  and  all  trocars  were  insert- 
ed under  direct  vision  after  the  abdomen  had 
been  insufflated  with  G02  (Figure  1 ). 

The  patient  was  placed  in  extreme  reverse 
trendelenberg  and  rotated  to  the  right.  The 
stomach  was  retracted  to  the  right  with  a 
Babcock  clamp  and  the  spleen  was  identified. 
The  splenocolic  ligament  was  divided  and  the 
lower  pole  of  the  spleen  mobilized.  The  short 
gastric  vessels  were  then  identified,  clipped 
and  divided,  progressing  cephalad  until  all 
were  freed.  The  superior  peritoneal  attach- 


Figure  1.  Port  placement  for  the  six  trocar 
technique  of  laparoscopic  splenectomy. 


Warren  Bower,  MD 
Dam D Coster,  MD 
Victor  Wilson,  MD 
Mark  Westberg,  MD 

Drs.  Bower,  Cosier  and 
Wilson  are  general 
surgeons  practicing  as 
Surgical  Associates  in 
Grinnell.  Dr.  Westberg  is 
a hematologist/oncologist 
at  Iowa  Methodist 
Medical  Center,  Des 
Moines. 


Iowa  Medicine  Volume  85  / 2 February  1995  87 


Iowa : Medicine 


SCIENCE  AND  EDUCflTIO  N 


Laparoscopic  splenectomy 

continued 


ments  to  the  spleen  were  divided  and  the 
spleen  was  free  on  its  pedicle.  We  placed  an 
Endo-GIA  stapler  with  a vascular  cartridge 
across  the  splenic  hilum  to  divide  the  spleen 
completely  from  its  main  blood  supply.  It  was 
placed  in  a plastic  bag  and  brought  out 
through  a slight  enlargement  of  the  trocar 
site  in  the  left  lower  quadrant.  The  entire 
procedure  took  less  than  two  hours. 

The  patient  had  a nasogastric  tube  in  place 
for  24  hours,  was  placed  on  full  liquids  and 
advanced  to  a regular  diet  by  the  following 
day.  Pain  was  minimal.  She  was  discharged 
from  the  hospital  48  hours  after  surgery  with 
a normal  platelet  count  on  a tapering  dose  of 
prednisone.  She  returned  to  normal  activity 
within  10  days. 


identified  and  are  easily  avoided  with  proper 
technique.  The  laparoscopic  splenectomy 
can  be  done  safely  and  has  the  added  advan- 
tages of  decreased  length  of  hospital  stay, 
less  patient  discomfort,  earlier  return  to  reg- 
ular activity  and  decreased  cost.  It  is  applica- 
ble to  most  patients  who  require  splenecto- 
my for  the  usual  medical  indications. 

It  probably  is  not  appropriate  or  feasible 
for  splenomegaly  due  to  the  technical  limita- 
tions caused  by  the  size  of  the  spleen  and  it 
is  unlikely  to  be  useful  in  unstable  trauma 
patients.  Those  two  exceptions  aside,  this 
new  approach  to  splenectomy  is  likely  to 
become  the  gold  standard  of  the  future. 

References 


Discussion 


Laparoscopic  splenectomy  has  been  per- 
formed successfully  for  staging  of  Hodgkins 
disease,  ITP,  Hereditary  Spherocytosis  and 
warm  antibody  hemolytic  anemia.1 1 The  pit- 
falls  of  the  laparoscopic  technique  have  been 


I Thibault,  C,  at  al:  Laparoscopic  splenectomy: 
operative  technique  and  preliminary  report.  Surg  Lap 
Endo  1992;2:248-53. 

2.  Delain  e,  B and  Maignien,  B:  Laparoscopic  splenec- 
tomy-technical aspects.  Surg  Endo  1992;6:305-8. 

3.  Carroll,  BJ:  et  al:  Laproscopie  splenectomy.  Surg 
Endo  1992;6:183-85.  D31 


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88  Iowa  Medicine  Volume  85  / 2 February' 1995 


Iowa  [Medicine 


THE  EDITOR  COMMENTS 


Family  life  can 
be  beautiful 


Domestic  violence  is  the  major  topic  again 
in  this  issue  of  Iowa  Medicine.  It  is 
unfortunate  because  happiness  and  love 
will  bind  a family  with  everlasting  ties  that 
carry  through  adversity  as  well  as  with  the 
pleasant  times.  Cultural  characteristics  often 
are  denominators  in  the  relationships  between 
family  members.  Familial  examples  and  expe- 
riences may  enter  into  the  patterns  of  violence. 
If  the  cultural  mores  of  a family  “dictate”  a 
major  dominance  of  male  over  female,  violence 
appears  “accepted”  without  moral  or  legal  re- 
course. But,  such  should  not  be. 

The  peoples  of  the  United  States  are  of  di- 
verse origins.  The  “melting-pot”  of  cultures 
within  our  society  presents  different  attitudes 
as  well  as  language.  I have  a concern  about  that. 
Our  governmental  bodies  seem 
bent  on  providing  multilingual  en- 
vironments. Non-English  speaking 
children  are  to  be  taught  in  their 
native  language;  documents  are  to 
be  prepared  in  various  languages. 

Past  generations  of  immigrants  who 
became  part  of  our  society  found  it 
necessary  to  learn  the  English  lan- 
guage. Their  mother  tongue  was  reserved  for 
their  home,  family  and  acquaintances  of  the 
same  culture. 

Based  on  the  premise  that  we  must  preserve 
the  mother  tongue  in  their  new  country,  are  we 
to  preserve  their  family  behavior  also?  If  strong 
paternal  dominance  with  violent  overt  behav- 
ior is  acceptable  in  their  country  of  origin,  are 
we  to  accept  such  here? 


Violence  has  been  a part  of  human  behavior 
from  centuries  past:  political  violence,  reli- 
gious violence,  as  well  as  narrow  and  broad 
social  violence.  There  are  always  the  dominant 
and  the  oppressed.  Yet,  in  recent  years  there 
has  been  an  increase  in  known  domestic  vio- 
lence. Is  this  a true  increase  or  a reflection  of 
recognition  of  the  obvious? 

As  1 compose  these  comments  for  publica- 
tion, I reflect  upon  my  own  experiences.  I come 
from  a pure  German  background.  My  grand- 
parents used  the  English  language  in  public; 
German  in  the  home.  My  parents  were  as  fluent 
in  Plattdeutsch  as  in  English.  They  assimilated 
into  the  ways  of  life  in  Nebraska.  Though  there 
was  paternal  dominance  in  my  family,  there 
was  no  violence. 

My  parents  celebrated  over  50 
years  of  marriage.  On  Christmas 
Day,  Jeannette  and  I celebrated 
our  golden  wedding  anniversary 
and  they  have  been  golden  years. 
Sure,  there  have  been  difficult 
times,  but  the  happy  days  with 
four  children  and  their  families 
with  eight  grandchildren  have  been 
a blessing.  Life  is  too  dear,  sacred  and  beautiful 
to  be  blemished  with  domestic  violence.  Why 
do  humans  have  such  a difficult  time  learning 
the  beauty  to  be  found  in  tranquility?  Let  us 
hope  the  future  has  more  peace,  love  and  hap- 
piness. Wouldn’t  that  be  great!  OH 


Though  there 
was  paternal 
dominance  in 
my  family, 
there  was 
no  violence. 


Marion  Alberts,  MD 


Iowa  Medicine  Volume  85/ 2 Februa>-\'  1995  89 


9S 


The  Throckmorton  Surgical  Society 
Spring  Meeting 


IOWA  METHODIST 
MEDICAL  CENTER 


Surgical  Symposium  on 
CONTROVERSIES  IN  SURGERY 


AN  IOWA  HEALTH  SYSTEM  AFFILIATE 


April  21-22,  1995 

Iowa  Methodist  Medical  Center  • Jester  Auditorium 

Des  Moines,  Iowa 


SURGICAL  I 
SOCIETY  |> 

y 


Blake  Cady,  M.D. 
Professor  of  Surgery 
Harvard  Medical  School 
Boston,  Massachusetts 


Guest  Faculty 

Maureen  Martin,  M.D. 

Associate  Professor  of  Surgery 
Director  of  Organ  Transplantation 
University  of  Iowa 
Iowa  City,  Iowa 


John  H.  Ranson,  M.D. 

Professor  of  Surgery 

New  York  University  Medical  School 

New  York,  New  York 


Richard  M.  Devine,  M.D. 

Assistant  Professor  of  Surgery 
Department  of  Colon/Rectal  Surgery 
Mayo  Clinic  School  of  Medicine 
Rochester,  Minnesota 


Jon  A.  vanHeerden,  M.D. 
Professor  of  Surgery 
Mayo  Clinic  School  of  Medicine 
Rochester,  Minnesota 


Topics 


“Management  of  Metastatic  Liver  Disease” 

“Diagnosis  and  Treatment  of  Primary  Hyperparathyroidism” 
“Current  Evaluation  and  Treatment  of  Acute  Pancreatitis” 
“Diagnosis  and  Management  of  Post-Cholecystectomy  Injuries” 
“Hypercortisolism — What  the  Surgeon  Should  Know” 


“Role  of  Axillary  Dissection  in  Early  Breast  Cancer” 
“Evaluation  of  Thyroid  Nodules” 

“Timing  of  Surgery  in  Gallstone  Pancreatitis” 

“In  Situ  Breast  Cancer — the  Role  of  Radiotherapy” 

“Role  of  Preoperative  Radiation  Treatment  in  Rectal  Cancer” 


“Laparoscopic  Colectomy” 


Accreditation 

As  an  organization  accredited  for  Continuing 
Medical  Education,  the  Iowa  Methodist  Medical 
Center  certifies  that  this  offering  meets  the 
criteria  for  Category  I credit  toward  AMA 
Physician’s  Recognition  Award,  provided  it  is 
used  and  completed  as  designed: 

Friday,  April  21,  1995  7 hours 

Saturday,  April  22,  1995  3 hours 


Cost 


Physician  fee $150.00 

Resident  fee $ 35.00 


Contact 

Department  of  Surgery  Education 
Iowa  Methodist  Medical  Center 
1221  Pleasant  Street,  Suite  550 
Des  Moines,  Iowa  50309;  515/241-4076 
Fax:  515/241-4080 


Iowa  [Medicine 


PHYSICIAN  LEARNER 


The  continuum  of 
medical  education 


Milestones  in  medical  education  are  fa- 
miliar to  all  physicians.  The  first  mile- 
stone is  acceptance  into  medical  school. 
Other  milestones  follow  in  sequence:  comple- 
tion of  the  preclinical  coursework;  clerkships; 
graduation;  graduate  residency  training; 
licensure;  and  the  initiation  of  practice. 

Although  it  is  logical  to  consider  each  of 
these  milestones  as  a distinct  event,  the  mile- 
stones are  not  discontinuous.  They  represent 
points  in  time  in  the  continuum  of  medical 
education. 

What  may  be  discontinuous  about  this  pro- 
cess is  that  there  is  a perception  that  medical 
education  is  linear  and  not  circular. 

With  a linear  perception  we  view  medical 
education  as  an  aging  process.  The  young  and 
uninitiated  ( medical  students)  gain  knowledge, 
acquire  judgement  and  skills  (es- 
pecially as  residents)  then  apply 
their  education  in  the  community 
(as  practitioners).  The  practice  of 
medicine,  fortified  by  continuing 
education,  proceeds  through  the 
lifetime  of  the  physician. 

It  is  obvious  to  most  physicians, 
however,  that  their  abilities,  espe- 
cially the  integration  of  knowledge  and  skill 
with  experience,  continue  to  develop  long  after 
the  milestone  of  residency  has  transpired.  The 
mid-career  physician  should  be  at  the  peak  of 
professional  competence. 

Our  educational  institutions  rely  on  these 
phenomena  to  educate  the  next  generation  of 
physicians.  The  ignorant  and  inexperienced 
are  matched  with  the  knowledgeable  and  wise. 


The  educational  process  acquires  a circular 
continuum,  the  mid-career  physician  educat- 
ing the  neophyte  student  who  eventually  repli- 
cates the  process  with  the  next  generation  of 
students. 

Of  course  the  educational  dynamic  does  not 
require  the  separation  of  teacher  and  student  to 
be  measured  in  decades.  The  second  year 
medical  student  is  often  the  tutor  of  the  first 
year  student;  the  resident  is  the  counselor  for 
the  student. 

An  expanding  challenge  awaits  educators  as 
the  emphasis  in  medical  education  now  moves 
toward  ambulatory  education  in  the  primary 
care  disciplines. 

Of  necessity  a larger  portion  of  this  educa- 
tion will  occur  in  community  settings  where 
primary  medical  care  is  provided.  The  cadre  of 
physician-educators  will  be  ex- 
panded, drawing  on  the  interest 
and  experience  of  community  phy- 
sicians. 

There  is  no  more  powerful  mo- 
tivator to  the  experienced  physi- 
cian to  remain  current  than  an 
inquisition  by  a youthful  student. 
The  circle  becomes  complete.  El 


There  is  a 
perception  that 
medical  educa- 
tion is  linear 
and  not  circular. 


Richard  Nelson , A/D 


Iowa  Medicine  Volume  85  / 2 February  1995  91 


Iowa  [Medicine 

Classified  Advertising 


Emergency  Medicine 
Ottumwa,  Iowa 

Exceptional  opportunity  for  primary  care  trained 
or  experienced  emergency  physician.  Ottumwa 
Regional  Health  Center  is  a 275-bed  facility 
serving  an  8 county  area  in  SE  Iowa  and  NE 
Missouri.  21, 000  volume/1 2 and  16  hour  shifts 
with  double  coverage  at  peak  times.  Excellent 
medical  backup  is  provided  by  a medical  staff 
of  50  physicians  representing  a broad  range  of 
specialties.  Rathbun  Lake,  a beautiful  1 1,000 
acre  lake,  is  40  miles  from  Ottumwa  and  offers 
an  abundance  of  recreational  activities.  Mid- 
western hospitality,  safe  living  and  award  win- 
ning schools  make  Ottumwa  a place  to  call 
"home."  Guaranteed  minimum  compensation 
package  including  paid  malpractice.  Send  CV 
or  call  Sheila  Jorgensen,  Emergency  Prac- 
tice Associates,  P.O.  Box  1260,  Waterloo, 
Iowa  50704;  800/458-5003. 


Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
cians in  the  following  specialties:  family 
practice,  invasive  cardiology,  oncology/ 
hematology,  orthopedic  surgery  and  general 
internal  medicine  practice.  The  Mankato 
Clinic  is  a 65-doctor  multispecialty  group 
practice  in  south  central  Minnesota  with  a 
trade  area  population  of  +250,000.  Guaran- 
teed salary  first  year,  incentive  thereafter  with 
full  range  of  benefits  and  liberal  time  off.  For 
more  information,  call  Roger  Greenwald, 
Executive  Vice  President,  at  507/389-8500  or 
Anthony  C.  Jaspers,  President,  at  507/726- 
2136  or  write  1230  East  Main  Street,  P.O.  Box 
8674,  Mankato,  Minnesota  56002-8674. 


Marshalltown , Iowa 

Best  of  both  worlds — rural  small  group  at- 
mosphere, urban  large  group  amenities.  Seek- 
ing quality  emergency  physicians  interested 
in  stellar  emergency  medicine  practice.  Full- 
time and  regular  part-time.  1 2K  volume  /12- 
hour  shifts.  Democratic  group,  highly  com- 
petitive compensation,  paid  St.  Paul  mal- 
practice with  unlimited  tail,  excellent  benefit 
package/bonuses  for  full-time.  Numerous 
other  Iowa  locales.  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021;  800/729- 
7813  or  515/964-2772. 


General  Surgeon,  Creston,  Iowa — An  opening 
for  a third  BC/BE  surgeon  in  a very  busy 
general  surgery  practice  located  1 hour  from 
Des  Moines,  Iowa.  Two-surgeon  department, 
expanding  to  3 due  to  work  load,  is  associated 
with  13  other  physicians.  Salary  and  benefit 
package  very  lucrative  including  moving 
expenses  and  full  partnership  within  1 to  2 
years  with  limited  call  duty.  Country  living  in 
a community  of  9,000  with  excellent  educa- 
tional system,  recreation,  low  crime  rate  and 
lifestyle  not  found  in  metro  areas.  Contact 
Mike  Brentnall,  515/782-2131  or  send  CV  to 
Creston  Medical  Clinic,  PC,  526  New  York 
Avenue,  Creston,  Iowa  50801. 


Locum  Tenens 
Emergency  Medicine 

Seeking  quality  physicians  interested  in 
emergency  medicine  practice  or  primary 
care  locum  tenens.  Full-time  and  regu- 
lar part-time.  Numerous  Iowa  locales. 
Democratic  group,  highly  competitive 
compensation,  paid  St.  Paul  malprac- 
tice with  unlimited  tail,  excellent  ben- 
efit package/bonuses  to  full-time  phy- 
sicians. Contact  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021. 
Phone  1-800/729-7813  or  515/964-2772. 


Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 
an  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 
family  oriented  community  40  miles  northeast 
of  Des  Moines.  We  have  a beautiful  new 
facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital. 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-making,  1 in  8 call 
and  a very  competitive  salary/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
752-5469. 


General  Faculty,  Department  of  Family 
Practice,  University  of  Iowa  College  of 
Medicine — The  University  of  Iowa  Department 
of  Family  Practice  offers  full-time  faculty 
positions  for  residency-trained,  ABFP  certified 
family  physicians.  Obstetric  skills  and 
previous  teaching  experience  highly  desirable. 
Additional  faculty  needed  to  address  new 
primary  care  initiatives.  As  a part  of  a full 
academic  department,  responsibilities  include 
teaching,  research  and  patient  care.  Well- 
established,  24-resident  program  is  university- 
administered,  community-based,  and  has 
admissions  at  community  and  university 
hospitals.  A new  model  office  facility  is  being 
built.  Well-established  department  with 
special  strengths  in  its  clinical  and  behavioral 
science  faculty.  As  a “Big  Ten”  university 
community,  Iowa  City  is  a great  place  to  live. 
Appointment  and  salary  commensurate  with 
qualifications  and  experience.  The  University 
of  Iowa  is  an  Equal  Opportunity  and  Affirma- 
tive Action  employer.  Women  and  minorities 
arc  strongly  encouraged  to  apply.  Submit  a 
letter  of  interest  and  CV  to  Gerald  .1.  Jogerst, 
MD,  Interim  Department  Head,  Department  of 
Family  Practice,  2149  Steindler  Building,  Iowa 
City,  Iowa  52242-1097;  319/335-8454. 

No  Assembly  Lines  Here — FPs,  IMs  and  OB/ 
GYNs  at  North  Memorial-owned  and  affiliated 
clinics  don’t  hand  patients  off  to  the  next 
available  specialist.  Guide  your  patients 
through  their  entire  care  process  at  one  of  our 
25  practices  in  urban  or  semi-rural  Minneapo- 
lis locations.  Plus,  become  eligible  for  815,000 
on  start  date.  Interested  BC/BE  MDs,  call  1/ 
800-275-4790  or  fax  CV  to  612/520-1564. 


Family  Practice 
Northeast  Iowa 

Seeking  quality  primary  care  physician 
interested  in  family  practice  locum  tenens 
opportunity  with  potential  for  full-time 
appointment.  Monday  through  Friday  9 
a.m.  to  5 p.m.  Shared  town  call.  No  OB. 
Highly  competitive  compensation.  Paid 
St.  Paul  malpractice  with  unlimited  tail. 
Excellent  benefit  package/bonuses.  Please 
contact  Melissa  Milliken,  ACUTE  CARE, 
INC.,  PO  Box  515,  Ankeny,  Iowa  50021. 
Phone  800/729-7813  or  515/964-2772. 


92  Iowa  Medicine  Volume  85/ 2 February  1^95 


CLASSIFIED  ADVERTISING 


Emergency  Medicine 
Fort  Dodge,  Iowa 

Immediate  opportunity  for  primary  care 
trained  or  experienced  emergency  physi- 
cian. Trinity  Regional  Hospital  is  a 200-bed 
facility  acting  as  a regional  referral  center  for 
northwest  Iowa.  15,000  annual  volume/24- 
hour  shifts.  Medical  backup  is  diverse  with  a 
full  range  of  specialists  represented.  Ft. 
Dodge,  a community  of  26,000  nested  in  the 
beautiful  Des  Moines  River  valley,  is  the 
commercial  hub  of  north  central  Iowa.  Ft. 
Dodge  provides  a warm  friendly  community 
in  which  to  live  and  raise  a family.  An 
outstanding  compensation  package  includes 
health/dental,  life,  disability,  malpractice  in- 
surances. Send  CV  orcall  Sheila  Jorgensen, 
Emergency  Practice  Associates,  P.O.  Box 
1 260,  Waterloo,  Iowa  50704;  800/458-5003. 


Primary  Care  Physicians  and  Subspecialists — 
Are  being  sought  for  a variety  of  group 
practices  located  throughout  the  upper 
Midwest  and  New  York  state.  Choose  from 
metropolitan  cities,  college  towns,  popular 
resort  communities  or  traditional  rural 
distinctions.  This  month,  opportunities 
available  for  physicians  specializing  in  family 
practice,  internal  medicine,  pediatrics, 
occupational  medicine,  hematology/oncology 
and  nephrology.  New  opportunities  monthly! 
For  all  of  the  facts,  call  800/243-4353  or  write 
to  Streleheek  and  Associates,  10624  North 
Port  Washington  Road,  Mequon,  Wisconsin 
53092. 


Minneapolis,  MN — Opportunities  available  for 
BE/BC  family  practitioners  with  OB  to  join  6 
person  group.  Western  Minneapolis  suburb. 
No  practice  buy-in  required.  Excellent  salary 
and  benefits.  Please  send  CV  or  call  Nancy 
Borgstrom,  Aspen  Medical  Group,  1021 
Bandana  Boulevard  East  #200,  St.  Paul, 
Minnesota  55108,  612/642-2779  or  fax  612/ 
642-9441.  EOE. 


Boone , Iowa 

Seeking  a quality  emergency  physician 
interested  in  a stellar  emergency  medi- 
cine practice.  Full  and  regular  part- 
time  position  available.  Democratic 
group,  paid  St.  Paul  malpractice  with 
unlimited  tail.  Excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
Average  volume  with  above-average 
compensation.  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021; 
phone  800/729-7813. 


Internal  Medicine,  Carroll,  Iowa — Outstand- 
ing professional  opportunity  for  an  internal 
medicine  physician  in  a progressive,  safe  and 
clean  community  of  10,000.  This  opportunity 
is  available  for  either  practicing  internal 
medicine  physician,  or  the  internal  medicine 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  informtion,  call  Randy  Simmons,  vice 
president,  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll,  Iowa  51401. 


LeMars , Iowa 

Seeking  quality  physicians  to  prac- 
tice at  a 4300  average  volume  ER. 
Director  and  staff  positions.  Full 
and  regular  part-time.  Democratic 
group,  highly  competitive  compen- 
sation, paid  St.  Paul  malpractice  with 
unlimited  tail,  excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
ACUTE  CARE,  INC.,  P.O.  Box  515, 
Ankeny,  Iowa  50021;  phone  800/ 
729-7813. 


Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


Emergency  Medicine,  Council  Bluffs,  Iowa — 
Opening  available  for  qualified  physician  to 
join  group  of  emergency  physicians.  Training 
and/or  certification  in  primary  care  specialty 
or  emergency  medicine.  Flexible  scheduling. 
Newly  remodeled  emergency  department. 
Enjoy  rural  and  urban  atmosphere.  Compen- 
sation up  to  +jS200K/year  plus  vacation.  Write 
Bluffs  Emergency  Care  Services,  PC,  933  East 
Pierce  Street,  Council  Bluffs,  Iowa  51503;  712/ 
328-6111. 


Emergency  Medicine 
Clinton,  Iowa 

Outstanding  opportunity  in  emergency 
medicine  for  primary  care  trained  or 
experienced  emergency  physicians. 
Samaritan  Health  Systems  is  a 275- 
bed  hospital  located  in  Clinton,  Iowa. 
1 4,000  annual  volume/1 2-hour  shifts. 
Samaritan  Health  Systems  medical 
staff  consists  of  70  physicians  repre- 
senting a comprehensive  range  of 
medical/surgical  specialties.  This  Mis- 
sissippi riverfront  community  offers  a 
variety  of  leisure  activities,  affordable 
housing  and  top-notch  schools.  An 
outstanding  compensation  package  in- 
cludes guaranteed  minimum  compen- 
sation, and  health/dental,  life,  disabil- 
ity, malpractice  insurances.  Send  CV 
or  call  Sheila  Jorgensen,  Emer- 
gency Practice  Associates,  P.O.  Box 
1260,  Waterloo,  Iowa  50704;  800/ 
458-5003. 


Family  Practice,  Carroll.  Iowa — Outstanding 
professional  opportunity  for  family  practice 
physicians  in  a progressive,  safe  and  clean 
community  of  10,000.  These  opportunities 
are  available  for  either  experienced  family 
practice  physicians,  or  the  family  practice 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  information,  call  Randy  Simmons,  Vice 
President,  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll.  Iowa  51401. 

(Continued  next  page) 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  82.00 
per  line  with  a 830  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  820  per  insertion.  Display 
classified  advertising  sells  for  $25  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine 


Volume  85/ 2 February  1995  93 


Iowa  [Medicine 


CLASSIFIED  ADVERTISING 


Sioux  City — An  excellent  position  is  available 
for  a BC/BE  family  practice  physician  in  a new 
community  health  center.  A full  range  of 
family  practice  medicine  is  needed  in  a 
community  that  is  very  supportive  of  the 
center.  Sioux  City  is  a great  place  to  raise  a 
family  and  has  excellent  public  and  parochial 
school  systems,  a community  college,  2 liberal 
arts  colleges,  a graduate  center,  2 excellent 
medical  centers,  a Residency  Training 
Program  (family  practice),  etc.  The  center 
offers  a competitive  compensation  and  benefit 
package,  paid  malpractice,  etc.  FEDERAL 
LOAN  REPAYMENT  PROGRAM  AVAILABLE. 
For  more  information  write  Jeff  Hackett, 
Executive  Director,  Siouxland  Community 
Health  Center,  1709  Pierce  Street,  Sioux  City, 
Iowa  51105  or  call  712/252-2477. 

Emergency  Medicine,  Des  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Call  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 


Not  Just  .Another  Recruitment  Ad — Opportu- 
nities at  North  Memorial-owned  and  affiliated 
clinics  will  give  you  a shot  of  adrenaline 
because  we  practice  in  a care  management 
environment  that  FPs,  IMs  and  OB/GYNs 
thrive  on.  Guide  your  patients  through  their 
entire  care  process  at  one  of  our  25  clinics  in 
urban  or  semi-rural  Minneapolis  locations. 
Plus,  become  eligible  for  $15,000  on  start  date. 
Interested  BC/BE  MDs,  call  1/800-275-4790  or 
fax  CV  to  612/520-1564. 


Urgent  Care 
Davenport,  Iowa 

Seeking  BC/BE  family  practice  physicians  to 
practice  in  urgent  care  center.  Full  or  regular 
part-time.  Highly  competitive  compensation 
paid  with  generous  benefits. 

Send  or  fax  CV  to: 

HSMMCo. 

2535  Maplecrest  Dr.,  Suite  23 
Bettendorf,  Iowa  52722 
319/344-3621;  319/344-3632  (fax) 


Monroe  is 


Madison*  # Milwaukee 

1 * MONROE 

Dubuque* 

^Chicago*! 

Ranked  23rd  in  100  Best 
Small  Towns  in  America, 
Monroe,  Wisconsin, 
boasts  a strong  economy, 
year-round  outdoor  ac- 
tivities, a comprehensive 
and  diverse  school  system,  and  many  amenities  for  an  excellent  quality  of  life. 
Madison,  Wl,  Dubuque,  IA,  and  Rockford,  IL,  are  just  an  hour  away,  while 
Chicago  and  Milwaukee  are  within  an  easy  two-hour  drive.  When  you’re  think- 
ing about  a setting  for  your  professional  practice  and  the  “good  life”  for  your 
family,  give  some  thought  to  Monroe. 

Our  town  of  10,000  is  home  to  The  Monroe  Clinic,  the  hub  of  healthcare  in 
Monroe.  A consolidated  and  integrated  healthcare  facility  including  a 140-bed 
acute  care  hospital  with  24-hour  ER  coverage  and  an  adjoining  1 14,000  sq.  ft. 
state-of-the-art  clinic,  The  Monroe  Clinic  provides  a full  range  of  diagnostic 
and  therapeutic  testing  and  treatment.  We  invite  your  participation  in  our  50+ 
physician  multispecialty  group  practice  as  a BC/BE  physician  in:  FAMILY 
PRACTICE,  OB/GYN,  CARDIOLOGY  (non-invasive),  OUTPATIENT 
PSYCHIATRY,  GENERAL  SURGERY,  ORTHOPEDIC  SURGERY, 
PULMONOLOGY,  AND  DERMATOLOGY. 

We  offer  productivity  based  pay  with  excellent  1st  year  income  guarantee,  free- 
dom from  office  management  and  buy-in  costs,  and  comprehensive  benefits 
including  $3750  CME  allowance.  For  more  information,  write  or  call:  Physi- 
cian Staffing  Specialist,  THE  MONROE  CLINIC,  515  22nd  Ave.,  Monroe, 
WI  53566.  800-373-2564.  Or  fax  resume  to:  608/328-8269.  EOE. 


The  Monroe  Clinic 

A proud  caring  tradition 


94  Iowa  Medicine  Volume  85 / 2 February  1995 


Members  get  great  rates  with 
Airborne  Express : 


An  exclusive  arrangement  with 
Airborne  Express  now  provides 
members  with  fast,  reliable  overnight 
air  express  service  at  substantial 
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Ship  across  town  or  around  the  world. 

In  addition  to  guaranteed  low  rates, 
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* Member  rate  is  for  an  8 oz.  Letter  Express  envelope  and  includes  free  pickup  and  next  morning  delivery 
t Discounted  member  rate,  effective  Nov.  1 , 1994,  when  using  an  Airborne  Express  Drop  Box. 


Iowa  1 Medicine 

Professional  Listing 


Allergy 


Emergency  Medicine 


John  A.  Caffrey,  MD,  1»C 

1212  Pleasant,  Suite  106 
lies  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  I’C 
A.Y.  Al-Shash,  Ml) 

R.K.  Agarwal,  MD 

1701  22ntl  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pediatric  and  Adult  Allergy,  PC 
Veljko  K.  Zivkovieh,  MD 
Robert  A.  Column,  Ml) 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency ' 

Staffing  & Emergency  Department  Services 


Family  Practice 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  5002 1 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 


Robert  .!.  Rarrv,  Ml) 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Mligard,  MD,  FAAD 
James  I).  Hunker,  MD,  FiUI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milncr-Rrage,  MD 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Med icine 


Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gervieh,  MI) 

Daniel  .1.  Nchrocdcr,  Ml) 

Ravi  K.  Vemuri,  Ml) 

Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Internal  Medicine 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul,  MD,  FICC 
515/574-6840 
Gastroenterology 

Kenneth  W.  Adams,  DO,  AOBIM 
General  Internal  Medicine 
William  C.  Robb,  MD 
Richard  II.  Brandt,  MD,  ABIM 
Grace  Z.  Ang,  MI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  MI) 

Laurence  S.  krain,  Ml) 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology',  EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  MD,  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

Janies  R.  Lamorgcsc,  MD 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

llosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery' 


96  Iowa  Medicine  Volume  85  / 2 February  1995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
Robert  Haync,  MD 
Thomas  A.  Carlstrom,  MD 
David  J.  Roarini,  MD 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  MD 
S.  Randy  Winston,  MD 
Douglas  R.  boon  tz,  MD 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 

Neurological  Surgery > 

Chad  l>.  Abcrnathcy,  Ml> 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 

Neurological  Surgery > 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  II.  Watt,  Ml) 
John  M.  Gracthcr,  MD 
Gilbert  W.  Harris,  MD 
Janies  A.  Davison,  Ml) 
Norman  F.  Woodlief,  MD 
Eric  W.  Bligard,  MI) 
David  I).  Saggau,  MD 
Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 


Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates,  PC 
Robert  I).  Whinery,  MD 
Stephen  II.  Wollten,  Ml) 
Robert  B.  Goffstein,  MD 
Lyse  S.  Strnad,  MD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 


North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Miehael  L.  Long,  MI) 
Bradley  L.  Isaak,  MD 
Randall  S.  Brenton,  Ml) 
James  L.  Duminctt,  MI) 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MD 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51 101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 

Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 

Orthopaedics 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Ericson,  MD 
Marshall  C.  Grciman,  Ml) 

Steven  R.  Herwig,  DO 
Thomas  O.  Paulson,  MD 
Mark  K.  Zlab,  MI) 

1-800/248-4443 
1215  Pleasant,  Suite  408 
Des  Moines  50309 
515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella , Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Lakeview 

Medical  Park-West  Des  Moines 


Wolfe  Clinic,  PC 
Miehael  W.  Ilill,  Ml) 

Daniel  J.  Blum,  M1) 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


Iowa  Orthopaedic  Center,  PC 
Marvin  II.  Dubansky,  MI) 
Marshall  Flapan,  MD 
Sinesio  Misol,  MD 
Joshua  D.  kimclman,  DO 
Timothy  G.  Kenney,  MI) 

Lynn  M.  Liiidaman,  Ml) 
Jeffrey  M.  Farber,  MD 
Kyle  S.  Guiles,  Ml) 

Scott  A.  Meyer,  MD 
Cassini  M.  Igrant,  MD 
Donna  J.  Buhls,  MD 
Jill  R.  Meilahn,  DO 
Jacqueline  M.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 

Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 

Des  Moines  50314 

515/244-5225 

Ear,  Nose  and  Throat  Surgery, 
Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  810.00  first 
3 lines;  82.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85  / 2 February  1995  97 


Iowa  [Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MD 
Kill* cue  Peterson,  MD 
Richard  B.  Merrick,  MI) 

Peter  V.  Bosen,  MD 
Robert  R.  Updegraff,  MI) 

3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-IIcad  & Neck 
Surgery',  PC 

Thomas  .1.  Benda,  Sr.,  MI) 

James  W.  White,  MI) 

Craig  C.  Ilerthcr,  MD 
Thomas  J.  Benda,  Jr.,  Ml) 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MI) 

Guy  E.  McFarland,  Ml) 

Thomas  F.  Viner,  MD 
Douglas  E.  Dawson,  Ml) 

540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 

Robert  G.  Smits,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery >, 

Facial  Plastic  Surgery > and  Head  and 
Neck  Surgery 

Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  EaMorgcsc,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  ESW,  ACSW,  Program 
Director 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology' 


Perinatology 


Des  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsagcr,  MD 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

M a temal-Fetal  Me  d icine 
Routine  and  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 


Physical  Medicine  & 
Rehabilitation 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MD 
Steven  G.  Berry,  MD 
Donald  L.  Burrows,  MD 
Michael  Witte,  DO 
Gerard  A.  Matysik,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 
Pulmonary  Diseases 


Surgery 


Wendell  Downing,  MD 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  D.  Sclincll,  MD 

Eareeduddin  Ahmed,  MI) 

Arthur  B.  Scarle,  MI) 

Bogdan  E.  Krysztofiak,  MD 


Fort  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MD,  FACS 
Dan  P.  Warlick,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Rehabilitation  Medicine  Associates 
William  I).  dcGravellcs,  Jr.,  MD 
Charles  E.  Denhart,  MD 
Marvin  M.  Hurd,  MI) 

William  C.  Koenig,  Jr.,  MD 

Karen  Kienker,  MD 

Todd  C.  Troll,  MD 

Lori  A.  Sapp,  MD 

Younker  Rehabilitation  Center 

Iowa  Methodist  Medical  Center 

1200  Pleasant 

Des  Moines  50308 

515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  ECCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Advertising  Index 

Bemie  Lowe  & Associates 54 

Blue  Cross  Blue  Shield 56 

Bud  Mulcahy's  Jeep/Eagle 99 

Dale  Clark  Prosthetics 50 

IMS  Services 95 

Josephs 69 

Medieal  Protective  Company 84 

Medical  Records 

Assistance  Services 65 

MMIC 100 

Monroe  Clinic 94 

Throckmorton  Surgical  Society 90 

U.S.  Air  Force 88 


98  Iowa  Medicine  Volume  85 / 2 February  7995 


Iowa  [Medicine 


THE  PRESIDENT  COMMENTS 


Exciting  times 


These  are  exciting  times.  Communities  are 
pursuing  dramatically  different  ways  of 
providing  health  care.  In  my  own  commu- 
nity, the  revolution  actually  began  in  the  late 
1980s  and  what  happened  here  demonstrates 
the  forces  of  change  working  to  reshape  our 
practices. 

Labor  and  management  were  on  the  down- 
hill course  in  Dubuque  and  two  work  stoppages 
were  in  effect.  A poll  of  the  two  sides  indicated 
health  care  and  health  care  costs  were  at  the 
top  of  both  group’s  concerns.  The  Tri-State 
Health  CARE  Coalition  was  formed  in  1991  by 
a labor-management  coalition  to  try  and  find  a 
basis  for  cooperation.  Two  physicians  were 
among  the  early  participants.  The  mission  of 
this  group  has  changed  since  the  beginning,  but 
meetings  are  still  held  about  once 
a month.  The  group’s  purpose  has 
become  preparing  for  the  future  of 
health  care. 

The  Tri-State  Health  CARE  coa- 
lition received  a grant  to  establish 
a health  care  vision  for  the  Tri- 
State  area  and  explore  the  feasibil- 
ity of  a health  care  purchasing 
cooperative.  The  Coalition’s  revised  vision 
statement  clearly  demonstrates  the  group’s 
pledge  to  be  a force  for  change:  “The  Tri-State 
Health  CARE  Coalition  and  its  stockholders 
will  use  partnership  approaches  to  fundamen- 
tally transform  the  region’s  medical  care  deliv- 
ery/financing system  from  todays  fragmented, 
costly,  acute  care  oriented,  responsibility  shift- 
ing arrangements  to  a system  founded  on  af- 


fordable area  wide  coverage  for  all  citizens  who 
self  assume  responsibilities,  and  most  impor- 
tantly where  health — not  illness — is  the  norm! 
The  mission  of  the  organization  is  to  be  the  lead 
organization  in  attaining  the  region’s  vision.” 
There  is  a noticeable  shift  in  the  way  health 
care  is  paid  for.  The  emphasis  is  moving  toward 
wage  increases  for  employees  instead  of  health 
care  benefits.  The  idea  is  to  get  people  more 
involved  in  their  own  care  and  get  them  think- 
ing about  leading  healthy  lifestyles. 

The  idea  for  health  insurance  purchasing 
cooperatives  came  about  because  small  em- 
ployers are  having  difficulty  obtaining  afford- 
able coverage  for  employees.  The  Iowa  Legisla- 
ture has  created  guidelines  for  buyers  of  health 
care  services  to  organize  to  negotiate  price  and 
quality  with  sellers  of  health  care 
benefits.  Sellers  may  be  insurers, 
managed  care  organizations  or 
other  structures  including  physi- 
cian organizations. 

The  Dubuque  Coalition  has  stud- 
ied a Rockford,  Illinois  plan 
whereby  a group  of  companies  hire 
local  physicians  to  provide  all  pri- 
mary care  for  their  employees  and  specialty 
care  is  paid  under  traditional  medical  plans.  A 
national  program,  Healthy  2000  has  been  initi- 
ated in  Dubuque  through  the  CARE  coalition. 
The  Tri-State  Health  CARE  coalition  is  meeting 
now  with  provider  groups  every  two  weeks. 

As  1 said,  these  are  exciting  times.  Have  you 
looked  to  see  if  you  should  be  taking  part?  QiU 


The  emphasis 
is  moving 
toward  wage 
increases 
instead  of  health 
care  benefits. 


James  White,  MD 


Iowa  Medicine  Volume  85  / 3 March  1995  107 


WHO  AKE  WE? 

The  Iowa  Medical  Group  Management  Association  is  a nonprofit  organi- 
zation whose  membership  is  comprised  of  individuals  engaged  in  the 
administrative  aspects  of  medical  group  practice.  Our  membership  is 
diverse,  representing  group  practices  operating  under  various  organiza- 
tional and  financial  structures.  Current  membership  in  IMGMA  includes 
over  500  people  representing  almost  3,500  physicians. 

WHO  CAN  RELdMCS? 

There  are  four  classifications  of  members:  active,  affiliate,  honorary  and 
life.  Active  membership  is  limited  to  persons  who  are  serving  in  an 
administrative  capacity  within  a physician  group  practice,  with  the 
exception  of  honorary,  life  and  affiliated  members.  Affiliate  members 
are  individuals  who  supply  products  or  services  to  IMGMA  members. 

WHY  JOIN  I1WIC3SW1A? 

1 IMGMA  enhances  your  professional  growth,  development  and 
viability  as  a medical  group  manager. 

2 IMGMA  offers  a variety  of  targeted  educational  opportunities. 

3 IMGMA  provides  opportunities  for  members  to  share  and  dissemi- 
nate information  of  mutual  interest. 

4>  IMGMA  maintains  an  active  liaison  with  other  key  public  and 
private  organizations  that  affect  the  management,  funding  and 
delivery  of  quality  physician  care. 

5 IMGMA  dues  are  only  $75  per  year. 


IOWA  MEDICAL  GROUP  MANAGEMENT  ASSOCIATION 

iOOl  Grand  Avenue,  West  Des  Moines,  SA  50265 

Please  send  me  an  application  for  membership! 

Name Position 

Organization 

Address 

City/State/Zip 

Telephone  Number Number  of  Physicians 


Iowa  [Medicine 


GUEST  EDITORIAL 


King  Will  and  the  Foul 
Humours:  a fable  for  reform 


Ladies  and  gentlemen,  over  the  course  of 
the  last  two  years,  we’ve  been  asked  to 
believe  several  fairy  tales  in  the  name  of 
health  system  reform.  So  today,  I’d  ask  your 
indulgence  as  I tell  one  last  fairy  tale. 

I’d  like  to  tell  you  the  story  of  King  Will  and 
the  Foul  Humours. 

Once  upon  a time  there  were  a King  and 
Queen  who  lived  in  a big,  white  castle,  sur- 
rounded by  a big,  black  fence,  that  was  regu- 
larly patrolled  by  knights  wearing  dark  visors. 

Before  King  Will  had  become  King,  he  lived 
in  the  forest,  where  he  took  from  the  rich  and 
gave  to  the  poor.  This  made  him  quite  popu- 
lar— especially  with  the  poor — but  he  mistook 
his  popularity  for  wisdom,  and  no  sooner  had 
he  moved  into  the  white  castle  than  he  began 
searching  throughout  the  Kingdom 
for  problems  to  solve. 

He  said  to  the  Queen  “Queen 
(he  always  addressed  her  in  this 
manner)  do  you  perceive  any  prob- 
lems that  criest  out  for  solutions?” 

She  replied:  “Are  you  kidding? 

The  knighthood  could  use  a little 
more  diversity.  The  plague  is  making 
a comeback.  And  every  time  you  take  your  exer- 
cise, you  can’t  stay  away  from  the  butcher  shop.” 
Now  the  king  ignored  this  last  comment,  but 
the  problem  of  the  plague  seized  his  mind. 

He  knew  many  of  his  subjects  were  unable  to 
see  the  Wizards — Doctors  of  Physic  who  minis- 
tered to  the  ill.  And  he  knew  the  tithe  for  having 
their  humours  checked  was  rising  faster  than 
the  Consumer  Price  Index. 


But  the  King  knew  the  magic  of  the  Wizards 
was  unsurpassed.  Citizens  from  neighboring 
kingdoms  would  travel  many  leagues  just  to  see 
them.  The  vast  majority  of  his  subjects  were 
contented  with  their  care  and  could  see  a 
Wizard  almost  whenever  they  wanted  to. 

The  King  mulled  over  his  dilemma — he  was 
famous  for  mulling  and  wonking — and  finally, 
he  said  to  the  Queen:  “It  is  up  to  us  to  give  the 
people  the  health  care  they  deserve.” 

Now  a strange  thing  happened.  The  Queen 
might  well  have  turned  to  the  Wizards,  who 
themselves  had  been  discussing  this  problem 
and  recommended  remedies  for  many  years. 
But  instead,  she  summoned  a noted  sorcerer 
from  a far  away  land,  Ira  of  the  Unruly  Hair. 
And  Ira  gathered  a legion  of  fellow  sorcerers, 
and  convened  them  in  a secret 
Star  Chamber,  a place  so  dank  and 
dark  no  light  could  enter  or  es- 
cape. 

They  labored  while  the  Spring 
blossoms  scented  the  trees  and  the 
sun  ripened  the  fruit  on  those  trees. 
They  labored  while  the  leaves  on 
those  trees  began  to  fall  to  the 
earth.  Then  one  day  the  Queen  sent  a crier 
throughout  the  Kingdom  to  announce  that  Ira  of 
the  Unruly  Hair  had  indeed  produced  a mighty 
plan  and  it  would  be  wondrous  to  behold. 

Then  they  gathered  every  beast  of  burden  in 
the  Kingdom,  all  the  oxen  and  horses  and  mules, 
and  they  hitched  them  to  the  machine  on  which 
they  had  placed  the  great  plan — for  the  plan  was 
not  only  great  in  inspiration  but  great  in  size — 


She 

summoned 
a noted 
sorcerer,  Ira 
of  the 
Unruly  Hair. 


Robert  McAfee,  MD 

AMA  president 


Dr.  McAfee,  a surgeon 
practicing  in  Maine,  gave 
this  farewell  speech  at 
the  AMA  Interim  Meeting 
in  Hawaii. 


Iowa  Medicine  Volume  85/ 3 March  1995  109 


Iovval  Medicine 


But  the  elephants 
said  the  people 
were  tithed  too 
much  and  the 
money  was  wasted 
on  things  like 
midnight  falconry. 


Guest  Editorial 

continued 

and  they  hauled  it  to  the  big,  white  castle  and 
presented  it  to  King  Will. 

King  Will,  chewing  on  the  drumstick  of  a 
great  wonk,  placed  his  seal  upon  the  plan. 

Now  on  a hill  looking  down  on  the  white 
castle  was  a Great  Hallowed  Hall  with  a round 
dome.  In  that  Hall  were  knights  of  renown  from 
every  other  castle  in  the  Kingdom. 
They  were  divided  roughly  into 
two  camps.  The  shields  of  one  camp 
bore  the  sign  of  the  donkey;  the  shields 
of  the  other  the  sign  of  the  elephant. 

It  was  these  knights’  job  to  decide 
the  laws  of  the  land,  but  in  truth,  most 
of  their  days  were  spent  in  their  favor- 
ite sport,  jousting.  The  leader  of  the 
donkeys,  Sir  George  of  the  Land  of  Lobster,  was 
one  of  the  most  feared  jousters.  He  said:  “Bring 
us  the  plan  of  King  Will,  so  we  can  make  it  the 
law  of  the  land.” 

And  the  leader  of  the  elephants,  Sir  Bobdole 
of  the  Land  of  Corn,  famous  for  his  skill  with  the 
lance,  spoke:  “This  plan  has  more  fat  than  a 
roasted  boar,”  said  Sir  Bobdole. 

The  donkeys  and  the  elephants  had  oppos- 
ing views  on  the  health  care  of  the  people.  The 
donkeys  believed  the  King  and  the  knights 
should  design  the  system,  and  decide  what  kind 
of  training  should  be  given  to  the  Wizards  and 
which  Wizards  the  people  could  see.  The 
donkeys  believed  if  the  subjects  would  pay 
their  tithe  to  them — they  could  fix  the  system. 

But  the  elephants  said  the  people  were  tithed 
too  much  and  the  money  was  wasted  on  things 
like  midnight  falconry.  And  they  said  the  King 
and  the  Great  Hall  should  stay  out  of  it.  And 
they  accused  the  donkeys  of  being  beholden  to 
a knight  of  yore,  Sir  Franklin  of  the  New  Deal. 

So  the  knights  of  the  donkeys  and  the  knights 
of  the  elephants  devised  their  own  plans:  Sir 
George  of  the  Land  of  Lobster,  Sir  Chafee  of 
Rhodes,  Sir  Stark  of  Fortney,  Sir  Teddy  of 


110  Iowa  Medicine  Volume  85/3  March  1995 


Camelot  and  others.  But  the  champion  of  one 
plan,  Sir  Rosty  of  the  Windy  City,  was  injured 
when  he  was  out  delivering  a gift  to  a subject 
and  fell  into  a moat. 

But  these  plans,  too — five  in  all — were  also 
placed  on  great  machines  and  hauled  out  to  be 
viewed  by  the  people.  And  the  knights  returned 
to  their  jousting. 

And  now  thick  fog  hid  the  sun,  and  thunder 
rent  the  air,  and  torrents  of  rain  turned  the  land 
into  mud,  and  the  plans  of  King  Will  and  all  the 
plans  of  the  Great  Hall  got  bogged  down. 

All  the  while  the  Wizards  offered  advice  and 
counsel  on  the  health  of  the  people.  And  the 
people  heard  them  and  gave  the  Wizards  their 
confidence.  But  the  King  and  Queen  and  many 
in  the  Great  Hall  gave  the  people  only  the  cold 
shoulder  and  the  deaf  ear. 

Now  there  arose  in  the  land  a new  evil  that 
further  threatened  the  health  care  of  the  people. 

One  day,  five  great  dragons  from  the  King- 
dom of  Insurers  appeared  in  the  sky,  and  en- 
camped in  every  corner  of  the  Kingdom.  And 
on  their  wide  wings  were  markings  sinister  and 
strange.  One  had  what  looked  like  the  giant 
rock  of  Gibraltar.  Another  had  what  looked  like 
a great  umbrella  of  crimson.  Still  a third  was 
marked  with  a small  cartoon  beagle. 

People  called  them  the  Big  Five.  They 
breathed  fire  and  made  a bellowing  that  was 
terrible  to  hear  and  were  in  general  unman- 
nerly. They  began  making  forays  across  the 
land,  swooping  down  upon  unsuspecting  sub- 
jects, herding  them  into  their  own  regions. 

They  swallowed  up  entire  villages.  They 
plucked  up  select  Wizards,  and  demanded  that 
they  tend  only  the  citizens  they  had  corralled, 
and  none  other.  The  citizens  raised  up  a cry 
because  they  could  no  longer  see  the  Wizards 
who  had  so  carefully  watched  over  them. 

But  as  the  dragons’s  plunder  continued,  their 
appetites  grew  more  ravenous.  It  was  rumored 


GUEST  EDITORIAL 


that  some  dragons  even  tried  to  eat  some  of  the 
others.  And  clouds  darkened  the  sky  and  a 
great  indigestion  struck  the  bowels  of  the  people, 
and  they  were  sore  afraid. 

Ladies  and  gentlemen,  most  fairy  tales  end 
with  everyone  living  happily  ever  after.  For 
that  to  happen  here,  you  might  expect  a white 
knight  to  appear  and  slay  the  dragons  and 
knock  some  sense  into  the  King,  the  Queen  and 
the  knights  of  the  Hall  on  the  Hill. 

But  the  ending  to  this  story  has  yet  to  be 
written. 

The  great  plans  of  the  King  and  Queen  and  all 
the  knights  of  the  Ilall  got  bogged  down  under 
their  own  weight. 

As  a result,  many  knights  lost  their  shields 
and  left  the  Great  Hall  forever — although  most 
went  on  to  join  the  Guild  of  Lobbyists.  Some 
who  remained  were  hoping  to  fix  the  Kingdom’s 
health  system  by  mixing  up  a special  magic 
potion.  Its  main  ingredient  was  Eye  of  Newt. 

Most  of  the  knights,  however,  just  went  back 
to  their  jousting. 

As  for  King  Will  and  his  Queen,  the  whole 
experience  was  enough  to  make  them  wish 
they  were  back  in  the  forest,  in  their  house 
surrounded  by  rushing  white  water. 

The  King  has  taken  to  traveling  to  foreign 
lands  but  never  misses  a chance  to  remind  the 
Queen  that  you  just  can’t  trust  a sorcerer. 

What  remains  are  the  Wizards  and  the 
people — the  true  heart  and  soul  of  any  health 
care  system. 

The  people  will  continue  to  receive  the  best 
care  on  Earth  when  they  demand  nothing  less. 

We  Wizards  must  never  forget  that  we  can 
deliver  that  care  only  if  we’re  united  in  our 
vision,  our  voice  and  our  leadership. 

And,  I believe  we  can  write  a fairy  tale  ending 
if  we  never  forget  that  the  true  power  of  our 
magic  is  not  what’s  under  our  hats,  but  what’s 
in  our  hearts.  [HI 

Iowa  Medicine  Volume  85/ 3 March  1995  111 


If  Your  Jeweler 
Is  Not  A Member 
Of 


You  May  Want 
To  Ask  Why. 

The  American  Gem  Society  is  a group 
of  distinguished  jewelers  in  North 
America  that’s  dedicated  to  consumer 
protection.  As  a member,  Josephs  has 
always  adhered  to  the  highest  standards 
of  ethics  and  gemological  knowledge. 

Only  at  Josephs  will  you  find  sixteen 
American  Gem  Society  registered  jewelers 
and  certified  gemologists  to  serve  you. 

If  you’re  considering  a diamond  or  other 
fine  jewelry  purchase,  buy  from  a jeweler 
you  can  truly  trust.  Buy  from  Josephs  — 
an  AGS  member  jeweler. 

Without 

QUESTION! 


Family  Owned  Since  1871 


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515-283-1961 


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MEMBER 

DIAMOND  DEALERS  CLUB  INC 

American  Express  • Josephs  Charge  Accouni  new  yow  city 


MasterCard  • Visa  • Discover  Card 


Iowa  [Medicine 


IMS  Update 


CURRENT  ISSUES 


AT  A GLANCE 


IMS  leadership  has 
approved  a blueprint  for 
specialty  society  repre- 
sentation in  the  IMS 
House  of  Delegates.  The 
blueprint  and  amended 
bylaws  will  be  submitted 
to  the  IMS  House  April 
29.  If  adopted,  specialty 
societies  who  meet  crite- 
ria will  be  eligible  to 
participate  in  the  1996 
House  of  Delegates. 

• 

The  IMS  Judicial  Coun- 
cil wants  to  hear  the 
views  of  all  IMS  mem- 
bers regarding  the  for- 
mat of  the  IMS  House  of 
Delegates  meeting.  Watch 
for  a member  survey  in 
the  April  Iowa  Medicine. 

• 

The  American  Hospital 
Association  recently  de- 
clared a “crisis  of  confi- 
dence” in  the  Joint 
Commission  on  Accred- 
itation of  Health  Care 
Organizations,  which 
accredits  most  of  the 
nation’s  hospitals.  More 
than  10  JCAHO  chapters 
are  considering  alterna- 
tives; the  AHA’s  president 
said  the  defection  could 
lead  to  JCAHO’s  collapse. 


Calling  all  IMS  delegates 


IMS  delegates  from  across  Iowa  are 
urged  to  represent  their  counties  at  the 
1995  IMS  House  of  Delegates  and  Scientific 
Session  April  28-30  at  the  Marriott  Hotel, 
Des  Moines. 

The  Scientific  Session  begins  with  a full 
day  of  programs  on  Friday,  April  28  and 
concludes  with  a panel  discussion  of 
domestic  violence  on  Sunday  morning.  (A 
program  with  registration  information  is 
enclosed  with  this  Iowa  Medicine.) 

Election  of  officers  will  be  held  Sunday 
morning,  April  30.  Offices  to  be  filled 
include:  president-elect,  vice  president, 
trustee,  House  of  Delegates  speaker  and 
vice  speaker,  two  AMA  delegates  and  two 
AMA  alternate  delegates. 

IMS  delegates  should  watch  their  mail 
for  more  information  about  the  meeting, 
resolutions  submitted,  the  slate  of  officer 
candidates  and  delegate  handbooks. 


Focus  on  IMS  Alliance 

Do  you  know  violence  when  you  see  it?  Or,  are  you 
like  many  of  us  who  have  witnessed  so  much  vio- 
lence in  our  lives  we  may  not  even  recognize  it? 

IMS  Alliance  is  asking  everyone  to  “Turn  Off  the 
Violence”  on  Friday,  March  31.  We  ask  that  you 
turn  off  violent  television  programs  and  violent 
music,  boycott  violent  movies,  not  rent  violent 
videos  and  turn  off  violence  in  all  its  ugly  forms. 

“Turn  Off  the  Violence  Day”  will  be  the  culmina- 
tion of  March,  Medical  Alliance  Month.  During 
March,  1,000  state  and  county  medical  alliances 
are  celebrating  by  showcasing  projects  and  pro- 
grams they  have  developed  to  meet  the  unique 
health  needs  of  their  communities. 

The  IMS  Alliance  has  over  1,100  members  and  is 
dedicated  to  the  mission  of  improving  public 
health,  contributing  to  the  AMA  Education  and 
Research  Foundation  and  advocating  sound  health 
legislation  on  the  state  and  national  levels. 

Contributed  by  Barbara  Bell,  president,  IMSA 


Specialty  Society  Update 

The  IMGMA  will  hold  a strategic  planning  session 
March  3-4  to  examine  the  future  of  the  group  and  how 
best  to  meet  members’  needs. 

Jerry  Lewis,  MD,  legislative  chair  for  the  Iowa 
Psychiatric  Society,  also  chairs  the  Mental  Health 
Advocacy  Coalition  of  all  major  mental  health  inter- 
ests in  Iowa.  The  Coalition  has  adopted  model  legisla- 
tion to  establish  parity  for  mental  health  services 
under  health  insurance. 

The  American  College  of  Cardiology,  Iowa  Chapter,  will 
hold  a reception  March  20  in  New  Orleans  in  conjunc- 
tion with  the  ACOC  annual  meeting. 

Roy  Overton,  II,  MD,  president  of  the  American 
Medical  Directors  Association,  Iowa  Chapter,  has  been 
appointed  by  Governor  Branstad  as  a delegate  to  the 
White  House  Conference  on  Aging  May  1-5.  The  AMDA 
spring  meeting  is  April  20  at  the  Crystal  Tree  Inn,  Des 
Moines. 

New  officers  of  the  Iowa  Oncology  Society  are:  presi- 
dent — George  Kovach,  MD,  Davenport;  vice  presi- 
dent — Roger  Gingrich,  MD,  Iowa  City;  secretary/trea- 
surer — Larry  Otteman,  MD,  Ames.  The  next  board 
meeting  will  be  April  26  in  Iowa  City. 

The  Iowa  Society  for  Rehabilitation  Medicine  spring 
meeting  will  be  Friday,  April  7 at  IMS  headquarters  in 
West  Des  Moines. 

The  Iowa  Association  of  County  Medical  Examiners 
board  of  directors  will  meet  February  17  at  IMS  head- 
quarters in  West  Des  Moines  to  plan  for  the  October 
annual  meeting. 

The  Iowa  Society  of  Anesthesiology  will  hold  its  annu- 
al meeting  Saturday,  April  1 at  the  Des  Moines 
Convention  Center. 


Doctors'  Day  is  March  30 

In  1 99 0,  President  George  Bush  signed  a 
resolution  designating  March  30  as 
National  Doctors'  Day.  The  IMS  Alliance 
salutes  the  Iowa  physicians  who  serve 
our  communities  every  day  of  the  year. 


112  Iowa  Medicine  Volume  85  / 3 March  1995 


Iowa  [Medicine 


CURRENT  ISSUES 


Futures 


Physician-patient  relationship  at  risk 


The  ideal  physician-patient  relationship  is 
being  threatened  by  a number  of  factors, 
including  the  growth  in  managed  care  plans, 
according  to  several  articles  in  a recent  issue 
of  JAMA 

The  ideal  physician-patient  relationship  is 
summarized  by  the  six  G’s  — choice,  compe- 
tence, communication,  compassion,  continu- 
ity and  (no)  conflict  of  interest. 

The  authors  of  the  JAMA  articles  believe 
managed  care  plans  have  some  benefits  but 
could  undermine  this  relationship.  The 
authors  say  these  elements  are  in  jeopardy 
due  to  competition  among  managed  care 
plans  to  cut  costs  and  increase  productivity. 

The  AMA’s  Council  on  Ethical  and  Judicial 
Affairs  is  concerned  that  financial  incentives 
offered  to  physicians  by  managed  care  plans 
to  lower  costs  could  compromise  what  is  best 
for  patients  and  constitute  a conflict  of  inter- 
est for  physicians. 

Federal  antitrust  judgment  surprising 

A federal  jury  assessed  nearly  $50  million 
in  antitrust  damages  against  the  430-physi- 
cian Marshfield  Clinic  located  in  central 
Wisconsin.  Marshfield  will  appeal  the  verdict, 
a process  which  could  take  up  to  a year. 

According  to  an  article  in  Modern 
Healthcare,  the  verdict  “increases  the  legal 
vulnerability  of  providers  trying  to  gobble  up 
market  share  in  the  name  of  building  region- 
al integrated  delivery  systems.” 

The  plaintiff  in  the  case  is  Blue  Cross  and 
Blue  Shield  of  Wisconsin,  which  charged 
Marshfield  with  eight  violations  of  various 
state  and  federal  laws.  The  court  is  still  con- 
sidering the  Blues’  other  request  that 
Marshfield  be  required  to  sell  its  HMO  and 
enough  physician  practices  to  end  its 
“monopoly  power”. 

In  Springfield,  Mo.,  a hospital  has  agreed  to 
limit  physician  practice  acquisitions  in  order 
to  resolve  the  state’s  antitrust  concerns. 


AMA  calls  for  Medicare  reform 

The  American  Medical  Association  is  calling  on 
Congress  and  President  Clinton  to  sit  down  with 
physician  leaders  and  work  on  the  reform  of 
Medicare,  based  on  six  principles  that  would 
increase  cost  consciousness  by  patients  and  more 
equitably  distribute  the  burden  of  financing 
between  generations. 

AMA  says  the  “annual  cycle  of  cuts  in  benefits 
and  reimbursement  has  exacerbated  the  problem 
of  Medicare  spending  growth”.  The  AMA  framework 
for  Medicare  reform  was  announced  by  Lonnie 
Bristow,  MD,  the  AMA’s  president-elect,  in  a nation- 
ally-broadcast address. 

“There  won’t  be  any  Medicare  for  the  next  gener- 
ation unless  we  make  serious  changes  now,”  Dr. 
Bristow  commented. 

The  AMA’s  proposed  Medicare  treatment  plan  is 
built  on  the  following  six  principles: 

•Medical  savings  accounts  and  other  instruments 
of  personal  monetary  decision-making. 

•More  equitable  financing  so  hard  pressed  young 
people  aren’t  saddled  with  bills  for  affluent  elderly. 

•Price  competition  — relaxing  controls. 

•Simplification  — tearing  down  the  regulatory 
maze. 

•Physicians  join  in  a campaign  to  curtail  unwant- 
ed and  inappropriate  care,  with  revision  of  liability 
laws. 

•An  unrelenting  campaign  to  reduce  fraud  and 
abuse. 


Is  Congress  serious  about  cuts? 


In  case  you  may  be  wondering  whether 
members  of  Congress  are  serious  about  cut- 
ting the  budget  and  streamlining  government, 
the  Kiplinger  Washington  Newsletter  says 
they  are.  Apparently,  members  know  the  vot- 
ers expect  real  cuts,  not  merely  decreases  in 
the  rate  of  spending  as  in  the  past. 

However,  many  experts  are  predicting  cuts 
won’t  be  as  deep  as  promised  and  that  cuts 
won’t  come  easily  because  virtually  every 
program  has  avid  supporters.  However,  noth- 
ing is  off-limits  except  Social  Security. 


AT  A GLANCE 


Many  people  in  a large 
Consumer  Reports  sur- 
vey said  they  are  highly 
satisfied  with  their 
physicians  but  have  “a 
bone  to  pick”  about 
physicians’  communi- 
cations skills.  Among 
the  findings  reported  in 
the  February  issue , 75% 
of  respondents  were 
very  satisfied  with  their 
doctor;  but  50%  com- 
plained about  at  least 
one  aspect  of  their  care, 
particularly  communi- 
cation problems. 

• 

According  to  the  Wall 
Street  Journal,  HMOs 
will  continue  to  show 
strong  profits.  United 
Healthcare  Corp.  is 
expected  to  post  a 40% 
rise;  earnings  for 
Humana  rose  55%  dur- 
ing the  fourth  quarter. 


continued 


Iowa  Medicine  Volume  85/3  March  1 995 


113 


Iowa  [Medicine 


CURRENT  I S S U E S 


Futures 

continued 


Business  is 
booming  for 
lawyers  who 
specialize  in  health 
care  issues. 


Pundits  are  expecting  a big  fuss  over 
Medicare,  which  will  go  into  the  hole  in  1996 
and  be  wiped  out  by  2002  unless  something  is 
done.  Though  many  predict  some  action  this 
year  or  next,  it  is  believed  Congress  will  delay 
clashing  with  senior  citizens  as  long  as  possi- 
ble over  proposals  such  as  raising  Medicare 
premiums  for  wealthy  elderly. 

Meanwhile,  President  Clinton  has  vowed  to 
shield  Medicare  and  several  other  programs 
from  cuts.  These  programs  amount  to  rough- 
ly half  of  the  federal  budget. 


Worth  repeating 

“Reforming  health  care  without  talking  to 
doctors  is  like  reforming  courts  without  talk- 
ing to  judges.  Doctors  are  willing  to  share 
the  sacrifice  — so  long  as  we  aren’t  the  sac- 
rifice.” 

AMA  President-elect  Lonnie  Bristow,  MD, 
during  a National  Public  Radio  broadcast. 


AMA  policy  and  Republican  contract 

The  IMS  has  available  an  analysis  prepared 
by  the  AMA  of  the  Republican  Contract  with 
America  and  applicable  AMA  policy.  The 
analysis  has  been  delivered  to  Speaker  Newt 
Gingrich,  along  with  a cover  letter  arguing  for 
inclusion  of  liability  reforms  and  Medical 
Savings  Accounts  in  “Contract”  legislation. 

Congressional  Democrats  are  warning 
states  that  the  Contract  with  America  could 
cost  them  hundreds  of  billions  of  dollars. 

For  a copy  of  the  AMA  analysis,  call  Chris 
Clark  at  the  IMS,  800/747-3070  or  515/223-1401. 

Legal  business  is  booming 

According  to  a recent  article  in  the  New 
York  Times,  business  is  booming  for  lawyers 
who  specialize  in  health  care  issues.  As  doc- 
tors and  other  providers  scramble  to  cope 
with  “the  brave  new  world  of  joint  ventures 
and  managed  care,  the  new  business  arrange- 
ments and  transactions  all  require  lawyers”, 
said  the  Times.  EH 


Introducing  A Bill  That 
Actually  Gets  Smaller  Over  Time. 

'fours. 


The  older  your  receivables 
get,  the  less  they’re  worth. 
Between  90  and  180  days,  the  value  of  past  due 
receivables  decreases  Vi  % every  day. 

And,  at  180  days,  your  receivables  are  worth  one 
third  of  the  original  value.  That’s  only  33'  on 
the  dollar. 

Don’t  wait  to  collect  what’s  yours.  Put  I.C.  System 
to  work  for  you.  We’re  endorsed  for  debt  collection 
services  by  more  than  1,000  business  and  professional 
associations  nationwide,  including  yours. 

Call  I.C.  System  today.  Before  your  money 


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IOWA  MEDICAL  SOCIET 


I.C.  SYSTEM 


114  Iowa  Medicine  Volume  85/ 3 March  1995 


IowalMedicine  

Legislative  Affairs 


Update  on  legislative  issues 


Following  is  an  update  on  selected  issues 
in  the  Iowa  Legislature  of  interest  to  the  IMS. 
As  of  press  time,  the  following  bills  had  been 
introduced: 

Individual  health  insurance  reform 

This  bill  provides  protection  for  individual 
health  insurance  policy  holders  similar  to 
those  in  effect  for  small  group  insurance. 

Rate  restrictions 

Restrictions  include  limiting  rate  varia- 
tions for  blocks  of  business  and  prohibiting 
use  of  rating  characteristics  other  than  age, 
geographic  area  and  family  composition  with- 
out approval  of  the  insurance  commissioner. 
Disclosure 

Carriers  are  also  required  to  make  disclo- 
sures to  prospective  customers  related  to  pre- 
existing conditions  and  the  extent  to  which 
rates  are  based  on  individual  rating. 

Renewal 

Insurers  are  required  to  renew  policies 
unless  premiums  have  not  been  paid,  the  cus- 
tomer has  committed  fraud,  the  individual 
becomes  eligible  for  Medicare,  the  carrier 
decides  not  to  do  business  in  Iowa  any  longer 


Contacting  Your  Legislators 

Telephone  numbers  during  the  session: 

Senators  515/281-3371 

Representatives  515/281-3221 
Governor  515/281-5211 

Write  to  them  at: 

STATEHOUSE 

Des  Moines,  Iowa  50319 

You  may  contact  your  legislators  at  home 
when  the  Iowa  Legislature  is  not  in  session.  If 
you  don’t  know  your  legislator’s  home  address 
and  phone  number,  call  Lyn  Durante  of  the 
IMS  staff,  515/223-1401  or  800/747-3070. 


or  the  commissioner  finds  continuation  of 
coverage  would  not  be  in  the  best  interests  of 
other  policyholders. 

Continuation  of  coverage 

Carriers  who  issue  individual  health  bene- 
fit plans  must  make  available  a basic  or  stan- 
dard plan  to  individuals  who  apply  and  agree 
to  meet  the  provisions  of  the  plan,  if  the  indi- 
vidual applies  within  30  days  of  discontinua- 
tion of  another  policy. 

Preexisting  conditions 

The  basic  or  standard  benefit  plan  shall 
have  no  restrictions  on  preexisting  condi- 
tions greater  than  12  months. 

Standards  for  plans 

The  commissioner  will  set  standards  for 
the  basic  and  standard  plans. 

Statewide  trauma  plan  — SSB  50 

This  proposal  from  the  Iowa  Department 
of  Public  Health  is  based  on  recommenda- 
tions of  the  Iowa  Trauma  System  Develop- 
ment Project  Planning  Consortium.  Ten 
physicians  served  on  the  consortium.  The 
legislation  establishes  a trauma  designation 
system  for  hospitals  to  help  ensure  a coordi- 
nated system  of  trauma  care.  The  bill  does 
not  include  restrictions  on  the  type  of  care 
that  may  be  provided  by  any  hospital. 

Medical  savings  accounts  — IISB  51 

This  bill  allows  full  deduction  of  the  cost  of 
health  insurance  premiums  for  individuals, 
allows  a deduction  of  $1800  for  individuals 
and  $4200  for  families  for  contributions  to  a 
“family  health  account”.  Family  health 
accounts  may  be  used  as  a repository  for  gov- 
ernment subsidies  for  health  insurance, 
employer  contributions  for  health  care,  to 
receive  money  from  the  individual  for  health 
insurance,  for  purchase  of  a health  benefit 
plan,  to  pay  deductibles  or  copayments,  to 
pay  health  care  providers  and  to  pay  for  long- 
term care  services  or  insurance. 

continued 


CURRENT  ISSUES 


AT  A GLANCE 


There  is  still  time  to  reg- 
ister for  the  Iowa 
Medical  Society’s  Medi- 
cine Day  to  be  held 
Wednesday,  March  22. 
Iowa  physicians  and 
their  spouses  will  eat 
lunch  at  the  IMS,  then 
travel  to  the  Statehouse 
to  talk  to  legislators, 
attend  committee  meet- 
ings and  hear  debate.  To 
register,  call  Paul  Bish- 
op or  Lyn  Durante  at  the 
IMS,  515/223-1401  or 
800/747-3070. 

• 

The  IMS  CHMIS  Com- 
mittee is  recommending 
adoption  by  the  IMS 
House  of  Delegates  of  a 
“statement  of  princi- 
ples” to  guide  IMS  par- 
ticipation in  develop- 
ment of  the  CHMIS  sys- 
tem. See  this  month’s 
Medical  Economics  Sec- 
tion for  more  details. 


Iowa  Medicine  Volume  85  / 3 March  1995  115 


Iowa  [Medicine 


CURRENT  ISSUES 


Legislative  Affairs 

continued 


Emergency  medical  services  — SSB  55 
The  bill  consolidates  regulation  of  prehospi- 
tal emergency  medical  services  under  the 
Department  of  Public  Health  and  would  require 
all  EMS  sendees  to  be  licensed  by  the  DPH. 

Several  liability  bills  have  been  intro- 
duced, including  HF  27,  IIF31  and  I1SB  17. 
These  proposals  including  a $250,000  limit 
on  noneconomic  damages  and  various  limits 
on  the  statute  of  limitations  for  minors. 

In  addition,  several  key  public  health  bills 
have  been  introduced. 

Motorcycle  helmet  law  — SSB  54 

Requires  motorcycle  operators  and  passen- 
gers to  wear  approved  protective  headgear 
while  riding  a motorcycle.  Operators  would  be 
fined  $50,  passengers  $25  for  noncompliance. 

Tobacco  Free  Coalition 

The  IMS  is  working  with  the  Tobacco  Free 
Coalition  and  the  Iowa  Department  of  Public 
Health  on  improving  enforcement  of  the 
clean  indoor  air  act  and  laws  related  to  youth 
access  to  tobacco. 


AMA  legislative  priorities 

Medical  savings  accounts  — AMA  supports 
IRA-tvpe  medical  expense  accounts  and 
broader,  more  flexible  proposals. 

Regulatory'  relief/CLIA  — AMA  is  working 
with  the  Clinton  Administration  and 
Republicans  in  Congress  to  obtain  CLIA 
repeal  or  reform  and  relief  from  OSHA  blood 
borne  disease  requirements  and  other  bur- 
densome regulation. 

Professional  liability'  reform  — The  AMA 
is  working  with  a coalition  to  ensure  that 
reforms  including  a cap  on  noneconomic 
damages  are  included  in  the  Common  Sense 
Legal  Reform  Act  of  1995. 

Medicare  reform  — AMA  opposes  quick  fix 
reimbursement  reductions  in  favor  of  reform 
which  gives  the  program  long-term  stability. 
(See  this  month’s  Futures  section.) 

Antitrust  relief  — Previous  proposals  died 
with  health  care  reform  bills.  The  AMA  will 
work  to  provide  relief  for  physicians  trying  to 
compete  in  the  new  marketplace.  [EH 


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116 


Iowa  Medicine  Volume  85  / 3 March  1995 


Iowa  |Medieine 


CURRENT  ISSUES 


Medical  Economics 


IMS  policy  on  CHMIS  recommended 

The  Iowa  Medical  Society’s  CIIMIS  com- 
mittee is  recommending  that  the  House  of 
Delegates  adopt  an  official  statement  of  IMS 
operating  principles.  These  principles  will 
guide  IMS  participation  in  development  and 
implementation  of  the  Iowa  Community 
Health  Management  Information  System.  The 
proposed  policy  statement  will  be  submitted 
for  approval  to  the  IMS  House  of  Delegates 
next  month.  The  policy  statement  addresses 
key  issues  of  concern  to  physicians,  such  as 
confidentiality  and  cost  implications. 

Iowa’s  CHMIS,  signed  into  law  by  Governor 
Branstad  last  April,  1994,  is  scheduled  to  be 
implemented  in  three  phases. 

Phase  1,  electronic  claims  submission,  will 
go  into  effect  July  1,  1996.  Phase  2 will 
involve  expansion  of  data  collected  from 
physicians  and  will  be  implemented  July  1, 
1999.  Phase  3 may  involve  patient-specific 
electronic  medical  records.  Phases  2 and  3 
cannot  be  implemented  without  further 
action  by  the  Iowa  Legislature. 

Iowa  physicians  are  represented  on  the 
CHMIS  Governing  Board  and  on  the 
Governing  Board’s  five  advisory  committees. 
Physicians  on  the  Governing  Board  and  advi- 
sory are  also  ex-officio  members  of  the  Iowa 
Medical  Society’s  CHMIS  Committee. 

At  a meeting  January  24,  the  IMS  CHMIS 


Committee  received  an  overview  of  CHMIS 
activities  from  Dr.  Dale  Andringa,  a member 
of  the  CIIMIS  Governing  Board.  The  commit- 
tee also  heard  about  activities  of  the  five 
Governing  Board  advisory  committees. 

The  IMS  committee  held  a lengthy  discus- 
sion during  which  concerns  about  various 
aspects  of  CIIMIS  were  expressed  by  commit- 
tee members.  It  was  emphasized  that  CHMIS 
is  a concept  at  this  time;  final  decisions  have 
yet  to  be  made  on  many  issues  of  concern  to 
physicians.  Physician  input  into  the  CHMIS  is 
crucial,  said  Dr.  Terrence  Briggs,  chair  of  the 
IMS  CHMIS  Committee. 

History  of  CHMIS  development 

The  Iowa  Medical  Society  has  been 
involved  in  the  CIIMIS  process  since  the  sys- 
tem was  first  proposed  several  years  ago.  At 
that  time,  CIIMIS  was  touted  as  the  informa- 
tion component  of  health  system  reform  in 
Iowa.  The  idea  of  a CHMIS  for  Iowa  gained 
solid  support  very  early  in  the  process  due  to 
increased  demands  from  business  and  con- 
sumer groups  for  health  care  accountability. 

“The  Iowa  Medical  Society  asked  for  a seat 
at  the  table  and  was  able  to  vastly  improve 
the  legislation  which  was  eventually  intro- 
duced in  the  Iowa  Legislature,”  comments  Dr. 
Briggs.  “The  very  first  proposals  involved 
simultaneous  implementation  of  electronic 

continued 


Iowa  Medical  Society  holds  CHMIS  informational  meetings 

IMS  staff  have  been  presenting  a CHMIS  overview  to  many  county  medical  societies  across  Iowa. 
As  part  of  the  Society’s  continuing  effort  to  educate  member  physicians  about  CHMIS,  the  follow- 

ing  additional  CHMIS  informational  meetings  have  been  scheduled. 

March  7,  5:30  p.m.,  Outing  Club 

April  7, 9:00  a.m.,  Marriott  Hotel 

April  26,  Noon,  University  of  Iowa 

Scott  County  Medical  Society 

Des  Moines  (Iowa  Psychiatric  Soc.) 

Iowa  Oncology  Society 

March  8,  7:30  a.m.,  Genesis  East 

April  10, 6:00  p.m.,  Hospital  Bd.  Room 

May  6, 9:00  a.m.,  University  Park 

Davenport 

Storm  Lake 

Des  Moines  (la.  Urological  Soc.) 

March  20, 6:00  p.m.,  Hospital  Bd.  Room 

April  22, 9:00  a.m.,  University  of  Iowa 

Mahaska  County  Medical  Society 

Iowa  Clinical  Society  of  Internal  Med. 

AT  A GLANCE 


On  April  1,  1995,  Med- 
icare Part  B will  change 
to  a computer  process- 
ing system  called  MCS. 
This  change  does  not 
change  Medicare  rules 
and  you  can  continue  to 
submit  your  EMC  trans- 
missions as  usual. 
However,  there  will  be  a 
completely  different  pro- 
vider remittance  notice. 
Watch  your  Medicare 
Infos  for  additional  de- 
tails. 


• 

The  ABI  Workers  Com- 
pensation Seminar  will 
be  March  14,  1995  at  the 
Hotel  Fort  Des  Moines. 
For  registration  informa- 
tion, call  Barbara  Heck 
of  the  IMS  staff,  515/223- 
1401  or  800/747-3070. 

• 

USA  Today  reports  that 
there  is  a trend  among 
hospitals  to  lay  off  RNs 
and  have  less  trained 
workers  do  patient  care 
once  reserved  for  nurses. 


Iowa  Medicine  Volume  85  / 3 March  1995  117 


Iowa|Medicine 


CURRENT  ISSUES 


Medical  Economics 

continued 

claims  processing,  a central  data  repository 
and  electronic  patient  records.” 

Due  to  IMS  involvement,  Dr.  Briggs  adds, 
the  proposal  which  was  finally  introduced  in 
the  legislature  broke  these  components  into 
three  phases  — with  phases  2 and  3 requiring 
additional  legislative  action  before  implemen- 
tation. IMS  representatives  were  able  to 
include  other  physician-friendly  provisions 
into  the  legislation. 

At  the  January  meeting,  the  IMS  Cl  IMIS 
Committee  also  reinforced  the  need  for  a 
timely  communications  link  between  IMS 
member  physicians  and  the  physicians  serv- 
ing on  the  CHMIS  Governing  Board  and  advi- 
sory subcommittees. 

Benefits  of  CHMIS  Phase  1 

•According  to  a national  study  by  WEDI, 
physicians  will  save  $1.07  per  claim  through 
electronic  submission. 

•There  will  be  less  administrative  hassle 
since  every  insurance  company  will  have  to 
accept  one  standard  claims  format. 

•There  will  be  a faster  turnaround  time  for 


payment  of  claims. 

•Physicians  will  have  access  to  useful  data 
on  practice  patterns. 

•The  CHMIS  will  replace  the  current  Health 
Data  Commission  and  data  collection  efforts 
will  be  made  easier  for  physician  offices. 

Iowa’s  Medicaid  plan  awash  in  lawsuits 

According  to  a story  in  the  Des  Moines 
Register,  two  more  health  care  management 
companies  are  suing  the  state  of  Iowa  to  pre- 
vent the  Department  of  Human  Services  from 
awarding  a $100  million  contract  for  psychi- 
atric care  of  Iowa’s  Medicaid  patients. 

The  companies  were  unsuccessful  bidders 
for  the  contract.  They  are  asking  Polk  County 
District  Court  to  end  negotiations  between 
Iowa  DIIS  officials  and  Medco,  which  was 
awarded  the  contract  in  December.  The  com- 
panies are  also  asking  that  the  entire  bidding 
process  be  reopened. 

As  of  press  time,  Medco  was  scheduled  to  take 
over  management  of  psychiatric  services  for 
Iowa’s  190,000  Medicaid  patients  March  1.  US] 


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118 


Iowa  Medicine  Volume  85  / 3 March  1995 


“You  Asked  for  It!  We  Have  It!  99 


l 


Specialty 

Coding 

Extravaganza 


Date:  April  18,  19,  20,  1995 

Time:  8:30  a.m.  to  4:30  p.m. 

Where:  Best  Western  Des  Moines  International, 

1810  Army  Post  Road,  Terrace  4 

Nancy  Maguire,  RN,  CPC,  GPG-H,  CRT,  executive  director  of  education 
and  the  dean  of  AAPG  University,  will  be  in  Des  Moines  for  a three-day 
specialty  coding  workshop.  Ms.  Maguire  will  field  questions  on  all  aspects 
of  GPT,  IGD-9-GM,  HGPGS  coding  and  also  supply  helpful  tips  in  internal 
office  control. 


Tuesday,  April  18 

8:30  a.m.  to  12:00  noon — PEDIATRICS 

“Get  practical  advice  to  avoid  reimbursement  pitfalls.” 


1:00  p.m.  to  4:30  p.m  — SURGICAL  CODING 

“Bill  the  right  surgical  codes  every  time  and  avoid  duplication  and  unbundling  edits.” 


Wednesday,  April  19 

8:30  a.m.  to  4:30  p.m.— PRIMARY  CARE 

“Avoid  mistakes  in  E & M codes,  modifiers  and  effective  internal  office  controls.” 

Thursday,  April  20 

8 30  a.m.  to  4:30  p.m  — ORTHOPEDIC  SURGERY,  NEUROSURGERY  AND  ENT 

“Get  the  best  of  tricky  surgical  codes  and  surgery  modifiers  with  discussion  on  actual  operative  notes.” 


COST: 

1 full  day:  $175  for  IMS  member  or  staff,  $280  for  non-member  or  staff 
1/2  day:  $110  for  IMS  member  or  staff,  $175  for  non  member  or  staff 

1 1/2  day:  $260  for  IMS  member  or  staff,  $430  non-member  or  staff 

2 full  days:  $320  for  IMS  member  or  staff,  $530  for  non-member  or  staff 

3 days:  Call  IMS  for  details. 


Continental  breakfast  and 
lunches  served  for  full  days. 
Refreshments  during  breaks. 


s 


Health 

Insurance 

Overview 


Tues,  4/11 
Wed,  4/12 
Thurs,  4/13 
Tues,  4/25 
Wed,  4/26 


IMS  Headquarters,  Taylor  Room,  West  Des  Moines 
St.  Luke’s  Regional  Medical  Center,  Room  2,  Sioux  City 
North  Iowa  Mercy  Health  Ctr,  West  Campus,  Mason  City 
Bettendorf  Medical  Plaza  Conference  Center,  Davenport 
Jennie  Edmundson  Memorial  Hospital,  Auditorium, 
Council  Bluffs 


This  seminar  is  an  overview  of  the  basics  of  health  insurance  including  insurance  principles,  contract  and 
benefit  highlights,  insurance  claim  filing  systems,  tips  for  trouble-shooting  claim  payment  problems  and 
post-payment  monitoring  systems.  It  includes  information  on  Medicare,  Medicaid  and  private  insurance. 
Seminar  time  is  9:00  a.m.  to  4:00  p.m.  The  cost,  which  includes  lunch,  is  $150.00  for  an  IMS  member  or 
staff  and  $240.00  for  non-member  or  staff. 


★ This  program  is  part  of  the  IMS  Medical  Business  Specialist  (MBS)  Certificate  Program. 


Registration  on  reverse  side 


Please  copy  this  form  and  complete  a separate 
registration  form  and  separate  payment  for  each  program 


Registration  Form 

Specialty  Coding  Seminar 


Name(s): 


Clinic/Practice  Name:  

Address:  

Phone:  Fax: 

Amount  Enclosed:  Date: 


Please  make  checks  payable  to  IMS  Services.  Mail  check  and  registration  form  to: 

IMS  Services 
ATTN:  Sherry  Johnson 
1001  Grand  Avenue 
West  Des  Moines,  IA  50265-3599 


Registration  Form 

Health  Insurance  Overview 


Name(s): 


Clinic/Practice  Name:  

Address:  

Phone:  Fax: 

Amount  Enclosed:  Date: 


Please  make  checks  payable  to  IMS  Services.  Mail  check  and  registration  form  to: 

IMS  Services 
ATTN:  Sherry  Johnson 
1001  Grand  Avenue 
West  Des  Moines,  IA  50265-3599 


CURRENT  ISSUES 


owa  | Medicine 

Practice  Management 


Ifou  asked  for  it,  we  have  it! 


Do  you  want  answers  to  tough  questions  on 
all  aspects  of  CPT,  ICD-9  and  HCPCS  coding? 

The  Iowa  Medical  Society  and  IMS  Services 
will  sponsor  a coding  extravaganza  Tuesday, 
Wednesday  and  Thursday,  April  18,  19  and 
20  at  the  Best  Western  Des  Moines 
International. 

Nationally  known  coding  expert  Nancy 
Maguire  will  teach  the  seminars.  Maguire  is 
executive  director  of  education  and  the  dean 
of  the  American  Academy  of  Procedural 
Coders. 

The  first  session  on  Tuesday,  April  18  will 
cover  Pediatric  Coding  from  8:30  a.m.  until 
noon.  The  afternoon  session  from  1:00  p.m. 
to  4:30  p.m.  will  cover  Surgical  Coding. 

On  Wednesday,  April  19,  the  session  will 
be  devoted  to  Primary  Care  Coding  and 
i avoiding  mistakes  in  E & M Codes  and  modi- 
fiers. 

Orthopedic  Surgery,  Neurosurgery  and 
ENT  Coding  will  be  in  the  spotlight  on 
Thursday,  April  20.  This  seminar  will  cover 
how  to  get  the  best  of  tricky  surgical  codes. 

All  sessions  will  be  held  at  the  Best 
Western  Des  Moines  International  from  8:30 
a.m.  until  4:30  p.m. 

The  cost  for  a full-day  seminar  (IMS  mem- 
ber or  staff)  is  $175;  $280  for  a nonmember. 
This  includes  lunch.  The  cost  for  a half-day 
seminar  is  $110  for  an  IMS  member;  $175  for 
a nonmember. 


The  cost  of  attending  two  full  days  is  $320 
for  an  IMS  member  or  staff;  $530  for  a non- 
member. The  cost  for  attending  one  and  a 
half  days  is  $260  for  an  IMS  member  or  staff; 
$430  for  nonmembers. 

For  more  information  on  these  specialty 
coding  seminars,  call  Mary  Reinsmoen  at  IMS 
Services,  515/223-2816. 

Documentation  review  service 


In  late  summer  or  early  fall  of  this  year,  the 
Health  Care  Financing  Administration  plans 
to  start  auditing  physician  offices  for  medical 
record  documentation  that  correctly  sup- 
ports charge  and  diagnosis  codes. 

If  you  feel  you  need  assistance  with  the 
new  documentation  guidelines,  staff  at  IMS 
Services  may  be  able  to  help. 

If  you  would  like  an  on-site  review  of  your 
E & M Coding  documentation  — including  a 
review  of  your  charts  — IMS  staff  is  available 
to  assist  you. 

For  further  information  on  arranging  an 
on-site  visit  and  on  fees,  call  Mary  Reinsmoen 
at  the  IMS,  515/223-2816  or  800/728-5398. 

Are  you  communicating  effectively? 


In  a recent  survey  done  by  Consumer 
Reports,  75%  of  respondents  said  they  are  sat- 
isfied or  very  satisfied  with  their  physician. 
Overall,  50%  of  respondents  complained 
about  one  aspect  of  their  care  — physician 
communication  skills.  E3 


1 

Practice  Management  Workshops  for  You 


Health  Insurance  Overview 


Tues.,  April  11 
Wed.,  April  12 
Thurs.,  April  13 
Tues,  April  25 
Wed.,  April  26 


IMS  headquarters 
Sioux  City 
Mason  City 
Davenport 
Council  Bluffs 


For  more  information  or  to  register  for  any  IMS  prac- 
tice management  workshop,  call  Mary  Reinsmoen  or 
Sherry  Johnson  at  IMS  Services,  515/223-2816  or 
800/728-5398. 


Coding  Seminars  April  18,  19,  20 

(All  sessions  at  Best  Western,  Des  Moines  International) 
Pediatric,  Surgical  Coding  April  18 

Primary  Care  Coding  April  19 

Orthopedic  Surgery/Neurosurgery  April  20 

and  ENT  Coding 

Taught  by  Nancy  Maguire,  director  of  education 
and  dean  of  the  American  Academy  of  Procedural 
Coders.  (See  story  above  for  additional  details.) 


AT  A GLANCE 


Usage  reports  indicate 
IMS  member  physicians 
who  are  using  the 
Airborne  Express  pro- 
gram have  experienced 
an  overall  savings  of 
43.7%.  For  more  infor- 
mation, call  Sandy 
Nelson  at  IMS  Services, 
515/223-2816  or  800/ 
728-5398. 


• 

Watch  your  mail  for 
information  on  a new 
individual  travel  club 
program  which  will  be 
available  soon  through 
IMS  Services. 

• 

Reminder:  bloodborne 
pathogens  training  is 
required  annually  for 
all  employees  (and  ini- 
tially for  new  employ- 
ees). 


Iowa  Medicine  Volume  85  / 3 March  1995  119 


Iowa  [Medicine 


CURRENT  ISSUES 


Practice  Management 

continued 


Midwest  Medical  Insurance  Company  Focus  on  Risk  Management 


Failure  to  diagnose  colon  cancer 

Failure  to  diagnose  colon  cancer  is  one 
of  the  most  frequent  and  costly  malprac- 
tice claims  made  against  physicians. 
Colorectal  cancer  is  the  second  leading 
cause  of  cancer  deaths  in  the  U.S.  Nearly 
50%  of  patients  with  colon  cancer  die  from 
the  disease. 

A study  by  the  Physician  Insurers 
Association  of  America  of  151  closed  mal- 
practice claims  involving  delay  in  diagnosis 
of  colon  cancer  showed  several  factors 
contribute  to  the  delay  or  missed  diagno- 
sis: 

•Failure  to  perform  an  endoscopic 
exam.  In  73%  of  cases,  the  cancer  could 
have  been  diagnosed  by  sigmoidoscopy. 

•Failure  to  perform  a barium  enema. 

•Failure  to  adequately  respond  to  symp- 


toms of  rectal  bleeding,  abdominal  pain 
and  cramping,  changes  in  bowel  habits, 
anemia  and  weight  loss. 

•Failure  to  elicit  a patient  and  family 
history. 

•Failure  to  check  for  occult  blood. 

•Failure  to  further  investigate  guaiac  pos- 
itive stools  when  hemorrhoids  are  present. 

•Lack  of  follow-up  care  with  no  system 
to  find  out  whether  patients  returned  as 
advised. 

•Lack  of  communication  between 
treating  physicians  regarding  who  is 
responsible  for  follow-up. 

For  further  information,  contact  Lori 
Atkinson,  MMIC  risk  management  coordina- 
tor, MMIC  West  Des  Moines  office,  PO  Box 
65790,  West  Des  Moines,  50265,  800/798- 
9870  or  515/223-1482. 


CREATE  A MEDICAL 
BREAKTHROUGH. 

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the  career  breakthrough  you’ve  been 
looking  for. 

• No  office  overhead 

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• 30  days  vacation  with  pay  per  year 

Today’s  Air  Force  provides  medical 
breakthroughs.  Find  out  how  to  qualify 
as  a physician  or  physician  specialist. 

Call 

USAF  HEALTH  PROFESSIONS 
TOLL  FREE 
1-800-423-USAF 


120  Imna MpAirinp  Volume  55  / .3  March  7995 


FACTS  ABOUT 

CANCER 

IN  IOWA 


Prostate  cancer  will  comprise  30 
percent  of  all  new  cancers  in  males 

Rates  of  new  cancers  have  increased 
41%  among  males  and  23%  among 
females  when  comparing  1973  to 
1992 

Every  year  five  out  of  six  cancers 
occur  in  Iowans  55  years  of  age  and 
older 

Visit  your  physician  regularly 

Early  detection  is  important 

Newly  diagnosed  breast  cancer  will 
comprise  30  percent  of  all  new 
cancers  in  females 

Teach  the  practice  of 
self-examination 

In  1995,  an  estimated  6,545  Iowans  will 
die  from  cancer,  14  times  the  number 
caused  by  auto  fatalities.  Cancer  is  second 
only  to  heart  disease  as  a cause  of  death. 
These  projections  are  based  upon  data  from 
the  State  Health  Registry  of  Iowa.  The 
registry  has  been  recording  the  occurrence 
of  cancer  in  Iowa  since  1973. 

As  one  of  ten  registries  in  the  country 
funded  by  the  National  Cancer  Institute 
(NCI),  Iowa  represents  the  rural  and 
Midwestern  populations  and  provides  data 
found  in  many  NCI  publications. 

Produced  by 

STATE  HEALTH  REGISTRY  OF  IOWA 

The  University  of  Iowa,  100  Westlawn  S. 

Iowa  City,  IA  52242-1100  (319)  335-8609 


The  State  Health  Registry  of  Iowa  is  located  at  The  University  of  Iowa 
in  the  College  of  Medicine's  Department  of  Preventive  Medicine  and 
Environmental  Health.  The  staff  includes  more  than  50  people.  Half  of 
them,  situated  throughout  the  state,  regularly  visit  hospitals,  clinics,  and 
medical  laboratories  in  Iowa  and  neighboring  states.  In  1995,  data  will  be 
collected  on  15,400  new  cancers  among  Iowa  residents.  A follow-up  program 
tracks  more  than  97  percent  of  the  270,000  Iowans  diagnosed  with  cancer 
since  1973.  This  program  provides  regular  updates  to  keep  the  data  current 
and  useful. 

This  excerpt  provides  information  from  the  State  Health  Registry's 
annual  publication  1995  Cancer  in  Iowa. 


ESTIMATED  NUMBER  OF  NEW  CANCERS  IN  IOWA  FOR  1995 


CANCER  PROJECTIONS 
FOR  1995 

Cancer  affects  Iowans  of  all  ages  and 
in  every  county.  In  1995,  cancer  will 
strike  five  out  of  every  1,000  and  bring 
death  to  two  of  them. 


ESTIMATED  NUMBER  OF  CANCER  DEATHS  IN  IOWA  FOR  1995 


Breast  cancer  is  the  most  common 
female  cancer  and,  along  with  colon, 
rectum,  and  lung  cancers,  will  account 
for  more  than  half  of  all  new  cancers. 
Lung  cancer  is  the  most  common  cause 
of  cancer  death  in  females  followed 
closely  by  breast  cancer. 


Prostate,  lung,  colon,  and  rectal 
cancers  account  for  over  60  percent  of 
all  new  cancers  in  males.  Lung  cancer 
causes  almost  one-third  of  all  male 
cancer  deaths. 


TOP  10  TYPES  OF  CANCER  IN  IOWA  ESTIMATED  FOR  1995 


New  Cancers  in  Females 


TYPE  # OF  CASES  % OF  TOTAL 


BREAST 

2225 

30.5 

COLON  & RECTUM 

1125 

15.4 

LUNG 

790 

10.8 

UTERUS 

440 

6.0 

NON-HODGKIN'S  LYMPH. 

315 

4.3 

OVARY 

290 

4.0 

LEUKEMIA 

210 

2.9 

SKIN  MELANOMA 

190 

2.6 

PANCREAS 

185 

2.5 

KIDNEYS  RENAL  PELVIS 

160 

2.2 

ALL  OTHERS 

1370 

18.8 

TOTAL 

7300 

TYPE  # OF  CASES  % OF  TOTAL 


LUNG 

600 

19.4 

BREAST 

565 

18.3 

COLON  & RECTUM 

425 

13.7 

OVARY 

175 

5.7 

PANCREAS 

160 

5.2 

NON-HODGKIN'S  LYMPH. 

150 

4.8 

LEUKEMIA 

120 

3.9 

UTERUS 

95 

3.0 

BRAIN 

75 

2.5 

MULTIPLE  MYELOMA 

75 

2.4 

ALL  OTHERS 

650 

21.1 

TOTAL 

3090 

New  Cancers  in  Males 


TYPE  # OF  CASES  % OF  TOTAL 


PROSTATE 

2500 

30.9 

LUNG 

1410 

17.4 

COLON  & RECTUM 

1040 

12.8 

NON-HODGKIN'S  LYMPH. 

310 

3.8 

LEUKEMIA 

250 

3.1 

BLADDER 

250 

3.1 

SKIN  MELANOMA 

210 

2.6 

KIDNEY  & RENAL  PELVIS 

205 

2.5 

ORAL  CAVITY 

185 

2.3 

PANCREAS 

170 

2.1 

ALL  OTHERS 

1570 

19.4 

TOTAL 

8100 

TYPE  # OF  CASES  % OF  TOTAL 


LUNG 

1120 

32.4 

PROSTATE 

455 

13.2 

COLON  & RECTUM 

395 

11.4 

PANCREAS 

165 

4.8 

LEUKEMIA 

150 

4.4 

NON-HODGKIN'S  LYMPH. 

150 

4.3 

BLADDER 

100 

2.9 

ESOPHAGUS 

95 

2.8 

BRAIN 

95 

2.7 

STOMACH 

80 

2.3 

ALL  OTHERS 

650 

18.8 

TOTAL 

3455 

ancer  remains  the  second  most 
ommon  cause  of  death  behind  heart 
isease.  The  percentage  difference 
etween  heart  disease  and  cancer  is 
arrowing. 


ancer  occurs  in  people  of  all  ages, 
Ithough  more  than  80  percent  of  all 
ew  cancers  occur  in  those  55  years 
f age  and  older. 


TOP  10  CAUSES  OF  DEATH  IN  IOWA  ESTIMATED  FOR  1995 


CAUSE 

HEART  DISEASE 
CANCER 

CEREBROVASCULAR  DISEASE 


NO. 

8990 

6545 

1960 


PERCENT 

33.0 

24.0 
7.2 


CHRONIC  OBSTRUCTIVE  & PULMONARY 

— 

1200 

4.4 

PNEUMONIA 

■ 

1170 

4.3 

ACCIDENTS 

m 

1065 

3.9 

DIABETES 

■ 

545 

2.0 

ARTERIOSCLEROSIS 

i 

380 

1.4 

OTHER  ARTERIAL  DISEASES 

i 

355 

1.3 

INFECTIONS 

i 

325 

1.2 

ALL  OTHER  CAUSES 

4715 

17.3 

TOP  3 TYPES  OF  NEW  CANCERS  IN  IOWA  ESTIMATED  FOR  1995: 
Females  & Males  by  Age  Group 


TYPE  # OF  CASES 


Ages 

BREAST 

COLON  & RECTUM 
LUNG 

690 

595 

240 

75+ 

PROSTATE 

1100 

LUNG 

460 

COLON  & RECTUM 

430 

Ages 

BREAST  965 

LUNG  470 

COLON  & RECTUM  460 

55-74 

PROSTATE  1400 

LUNG  840 

COLON  & RECTUM  530 

Ages 

BREAST  570 
UTERUS  100 
CERVIX  85 

15-54 

LUNG  110 

SKIN  MELANOMA  85 

COLON  & RECTUM SU__ 

LEUKEMIA  10 

Ages 

BRAIN  5 

Under 

BONES  & JOINTS  5 

LEUKEMIA  15 

15 

BRAIN  10 

NQN-HQPGKIN'S  LYMPH.  5 

Fortunately  for  Iowans,  the  chances  of  being  diagnosed  with  many 
types  of  cancer  can  be  reduced  through  positive  health  practices  such  as 
smoking  cessation  and  healthful  dietary  habits.  Early  detection  through 
self-examination  and  regular  health  checkups  can  dramatically  improve 
cancer  treatment  and  survival.  The  1990s  have  shown  increasing  numbers  of 
non-invasive  breast  cancers,  largely  the  result  of  early  detection  due  to 
mammography  screening.  Preventive  measures  and  early  detection  should 
continue  to  show  positive  changes  in  the  cancer  statistics  reported  by  the 
registry. 


Iowa  [Medicine 


CURRENT  ISSUES 


Newsmakers 


Domestic  violence  response 


Dear  Editor: 

I want  to  thank  you  for  all  you  did  to  make 
the  January  issue  of  the  journal  so  informative. 
Your  insight  into  the  issue  of  domestic  violence 
was  obvious  and  the  articles  were  effectively 
presented  for  this  group  of  health  care  profes- 
sionals. I’ve  received  great  feedback. — Kay 
Maher-Sharp , Family 
Violence  Center,  Des 
Moines. 

Achievements 


Dr.  Richard  Williams, 

professor  and  head  of 
the  Department  of 
Urology,  UI  College  of  Medicine,  has  been  ap- 
pointed to  occupy  the  first  Rubin  H.  Flocks 
Chair  in  Urology.  The  following  physicians  have 
been  elected  officers  of  the  Polk  County  Medi- 
cal Society:  Dr.  Steven  Phillips,  president- 
elect; Dr.  Michael  Witte,  secretary-treasurer; 
Dr.  Steven  Cahalan,  councilor  and  Dr.  Lynn 
Struck,  trustee.  Dr.  Scott  Thiel,  family  practi- 
tioner at  McFarland  Clinic  in  Boone,  won  hon- 
orable mention  at  an  Ames  art  show  for  his 
pastel  print  entitled  “Uncle  Clarence  and  Aunt 
dates.”  Dr.  Tolbert  Fellows,  UI  professor  of 
physiology,  is  president-elect  of  the  Associa- 
tion of  Neuroscience  Departments  and  Pro- 
grams. The  organization  works  to  advance  edu- 
cation and  research  training  in  neuroscience. 
The  1995  medical  staff  officers  of  the  Mercy 
Medical  Center  in  Cedar  Rapids  are  Dr.  Fred 
Pilcher,  orthopaedic  surgeon  with  Iowa  Medi- 
cal Clinic,  president;  Dr.  Darrell  Dennis, 
pulmonologist  with  Internists,  P.C.,  vice  presi- 
dent and  Dr.  Alan  Robb,  family  practitioner, 
secretary-treasurer.  Dr.  Mark  Thompson,  UI 
fellow  associate  in  pediatrics,  received  the 
Kinney  Award  for  Young  Pediatric  Researchers 
for  his  presentation  at  the  Midwest  Society  for 
Pediatrics  Research  annual  meeting.  Dr.  Rich- 
ard Tyler,  UI  professor  of  otolaryngology,  re- 


Letter 

to  the 

Editor 


ceived  a Special  Recognition  Award  from  the 
American  Tinnitus  Association  for  his  commit- 
ment to  tinnitus  research  and  education.  Dr. 
Otmar  Albrand  has  relocated  from  Ogden  to 
Dubuque  where  he  will  be  practicing 
neurosurgery  at  Grandview  Medical  Center. 

New  members 


Iowa  City 

Douglas  Boatman,  MD,  diagnostic  radiology 
William  Daniel.  Jr.,  MD,  diagnostic  radiology 
Alan  Fedge,  MD.  diagnostic  radiology 
Ingrid  Goldenstein,  MD,  pediatrics 
Robert  Hertig,  Jr.,  MD,  resident 
Wayne  Janda,  MD.  orthopedics 
Denise  Kolbert,  MD,  resident 
Paul  Skopec,  MD,  diagnostic  radiology 
Timothy  Skopec,  MD,  diagnostic  radiology 
John  Stamler,  MD,  ophthalmology 
James  Wiese,  MD,  diagnostic  radiology 

Kalona 

Nancy  Nelson,  MD,  family  practice 
Keokuk 

Robert  Lorey,  DO,  obstetrics/gynecology 
Mason  City 

Jonathan  McLaughlin,  MD,  general  surgery 
Kevin  Rier,  MD,  urology 

Marshalltown 

Michael  Sickels,  MD,  internal  medicine 
Mediapolis 

Russell  Lyons,  DO,  internal  medicine,  family 
practice 

Nevada 

Perry  Rathe,  MD,  family  practice 

Deceased  member 


Gary  Castle,  DO,  58,  Coon  Rapids,  died 
December  25  Hu] 


AT  A GLANCE 


The  Allied  Health  Com- 
mittee of  the  Iowa  Board 
of  Medical  Examiners  re- 
cently approved  three 
Lake  City  Family  physi- 
cians for  the  Iowa  Volun- 
teer Physician  Program: 
Dr.  Dale  Christensen.  Dr. 
Robert  Ferguson  and  Dr. 
Ashton  McCrary.  Dr.  Rob- 
ert Mc-Cool,  Clarion,  has 
also  been  approved  for 
the  program. 

• 

Details  on  the  1995  IMS 
House  of  Delegates  and 
Scientific  Session  can  be 
found  in  the  program  in 
the  center  of  this  issue  of 
Iowa  Medicine. 


Iowa  Medicine  Volume  85/ 3 March  1995  121 


Iowa  | Medicine 


FEATURE  ARTICLE 


Robert  Krypel,  JD 

Mr.  Krypel  is  a partner  in 
the  Chicago  office  of 
Healthcare  Management 
Consultants,  LP.  He  is  a 
frequent  contributor  to 
Modern  Healthcare, 
Medical  Economics  and 
other  publications. 


Pitfalls  o f 

integration 


A decision  to  integrate  should  be  made  only  after  a thorough 
analysis  of  what  the  physician  has  to  gain  and  the  potential 
risks.  The  author  analyzes  several  of  the  models  for 
physician/hospital  integration  found  in  today’s  marketplace. 

concern  about  giving  up  control  of  the 


Though  it  is  clear  that  physicians  should 
be  alert  to  the  potential  pitfalls  associated 
with  various  health  care  integration  models, 
this  does  not  mean  physicians  should  shy 
away  from  employing  these  new  strategies  to 
cope  with  today’s  shifting  environment. 

It  does  mean  all  factors  must  be  weighed 
against  the  potential  benefits  of  increased 
managed  care  contracts,  reductions  in 
practice  overhead  and  better  management. 

This  is  a major  business  decision  for 
physicians  which  must  be  made  carefully. 

Changing  strategy  for  hospitals 

The  evolution  towards  vertical  integration 
of  the  health  care  delivery  system  has 
resulted  in  development  of  a new  strategy  by 
hospitals  and  hospital  systems  — namely, 
purchase  of  predominantly  primary  care 
practices  and  employment  of  physicians  as 
part  of  a single  delivery  system. 

The  primary  result  is  that  more 
private  practice  physicians 
become  employees  of  hospitals  or 
hospital  systems.  Many  physicians 
are  reluctant  to  sell  their  practices 
and  become  employees  (or  inde- 
pendent contractors)  of  the 
hospital  system  for  several  reasons: 


practice;  concern  about  the  hospital’s  ability 
to  effectively  manage  the  office;  fear  of 
termination  if  the  hospital  finds  a physician 
who  will  work  for  less  money;  a change  in 
attitude  required  to  become  an  employee; 
lack  of  incentive  to  make  the  business  grow; 
concern  over  being  insured  by  the  hospital’s 
choice  of  malpractice  carrier;  reduced 
options  if  the  hospital  makes  the  wrong 
decision  in  terms  of  overall  management  or 
managed  care  contracting. 

Thus,  alternative  structures  have  evolved 
which  deliver  physicians  collectively  into  the 
managed  care  marketplace. 

Models  for  integration 

One  option  is  an  Independent  Practice 
Association  or  a Physician  Organization 
established  to  allow  unrelated  practices  to 
organize  into  a single  unit  in  order 
to  obtain  managed  care  contracts. 
These  models  do  not  include 
patient  care  except  as  it  relates  to 
incentive  compensation  paid  to 
the  IPA/PO  for  efficient  utilization 
of  inpatient  care  below  a 
predetermined  target.  The  IPA/PO 
is  owned  by  physicians  and 


The  IPA/PO  model 
is  not  the  most 
efficient  to 
accommodate 
managed  care 
patients. 


122  Iowa  Medicine  Volume  85/3  March  1 995 


FEATURE  ARTICLE 


association  with  a hospital  occurs  only  if  a 
patient  is  admitted  or  needs  outpatient  services. 

This  model  is  not  the  most  efficient  to 
accommodate  managed  care  patients 
because  there  is  no  uniform  effort  by  the 
IPA/PO  members  to  reduce  costs.  Clinical 
results  may  be  uniform,  but  costs  associated 
with  the  delivery  of  care  can  vary  widely. 

The  results  of  this  disparity  and  the  need 
for  capital  have  led  to  development  of  the 
Physician  Hospital  Organization  (PHO).  It 
operates  similarly  to  the  IPA/PO  except  that 
a hospital  or  health  system  is  one  corporate 
member  and  the  physicians  (either  as  an 
IPA/PO  or  as  individuals)  constitute  another 
member.  This  model  allows  physicians  to 
reduce  the  capital  risk  associated  with 
developing  an  IPA  because  the  hospital 
shares  start-up  costs. 

However,  the  PIIO  is  also  not  in  a position 
to  control  costs.  Unless  the  PHO  is  taking  full 
risk  contracts  (rare  in  today’s  market),  it  is 
assuming  risk  on  only  the  professional 
component  of  the  contract.  Physicians  are 
unable  to  share  in  profits  generated  by  the 
hospital  as  the  result  of  efficient  care 
provided  by  physicians.  Although  a bonus 
may  be  paid  to  the  PHO  based  on  controlling 
lengths  of  stay  below  a predetermined 
amount,  this  would  be  available  to  the 
physicians  without  a hospital  partner. 

Abdicating  responsibility 

Finally,  experience  suggests  that  if 
physicians  organize  through  a PIIO,  they 
eventually  abdicate  their  responsibility  in  the 
contracting  process  to  the  hospital.  The 
result  is  an  increased  risk  by  physicians 


regarding  effective  control  of  patients.  This 
increases  the  ability  of  the  hospital  to  take 
control  by  redirecting  patients  to  physicians 
employed  by  the  hospital  rather  than 
members  of  the  PHO. 

Another  model  is  the  solo  or  small  medical 
group  merger  into  larger  primary  care 
practices,  multi-specialty  or  single-specialty 
group  practices.  A large  medical  group  can 
reduce  costs  and  make  the  group  more 
attractive  to  managed  care  organizations. 

Apprehension  about  consensus  building 

However,  there  are  significant  obstacles. 
One  is  reluctance  by  physicians  to 
underwrite  the  startup  costs  such  as  legal, 
accounting  and  consulting  fees.  There  is  also 
apprehension  regarding  creating  a structure 
that  requires  consensus  building  among 
disparate  members.  These  obstacles  and  the 
common  requirement  of  physicians  to 
execute  a non-compete  covenant  often  doom 
a possible  merger. 

Finally,  even  successful  mergers  cannot 
guarantee  higher  net  incomes  to  members. 

A recently  developed  model  is  the  fully 
integrated  delivery  system,  which  employs 
primary  care  physicians.  However,  there  are 
financial  and  legal  risks. 


Even  successful 
mergers  cannot 
guarantee  higher 
net  incomes 
to  the  members. 


Iowa  Medicine  Volume  85  / 3 March  1995  123 


Iowa  [Medicine 


FEATURE  ft  R T I C L E 

continued 


The  Office  of 
Inspector  General 
has  suggested  that 
payment  for  good 
will  is  inappropriate 
and  subject  to 
review. 


The  legal  risks  include  potential  violations 
of  Medicare  fraud  and  abuse  statutes, 
inurement  issues,  employment  contract 
issues  and  corporate  practice  of  medicine 
laws  in  various  states.  Although  many 
physicians  have  sold  their  practices  to 
hospitals  in  the  past,  there  is  a frequent  and 
mistaken  belief  that  fraud  and  abuse  laws 
apply  only  to  the  purchaser.  In  fact,  they 
apply  to  both  seller  and  buyer  and  sanctions 
can  be  civil  or  criminal. 

Payment  for  good  will 

Potential  legal  risks  relate  primarily  to  the 
purchase  price  allocated  for  good  will.  The 
Office  of  Inspector  General  has  suggested 
that  payment  for  good  will  is  inappropriate 
and  therefore  subject  to  review.  An 
alternative  approach  is  to  pay  compensation 
to  an  employed  physician  which  is  greater 
than  the  market  value  of  the  practice. 

Inurement  relates  to  the  inability  of  a tax- 
exempt  organization  such  as  a hospital  to 
transfer  tax-exempt  status  to  others  for 
private  benefit.  To  prevent  the  institution 
from  jeopardizing  its  tax-exempt  status,  the 
purchase  price  must  reflect  fair  market  value. 

State  statutes  prohibiting  corporate 
practice  of  medicine  and  enforcement  of 
those  provisions  may  be  lax.  Therefore,  it  is 
important  for  the  physician  to  obtain  counsel 
to  prevent  practicing  medicine  through  an 
unlicensed  business  organization. 


Restrictive  covenants 

The  contract  which  outlines  the  terms  of  a 
physician’s  employment  subsequent  to  the 
sale  of  a practice  undoubtedly  include  a 

124  Iowa  Medicine  Volume  85  / 3 March  1995 


restrictive  covenant  limiting  the  ability  of  the 
physician  to  practice  within  a defined 
geographical  area  for  a specific  period  of  time 
subsequent  to  termination  of  the  contract  by 
either  party.  The  physician  may  be 
prevented  from  hiring  any  employees  of  the 
employer  hospital  for  a period  of  one  to  two 
years  after  termination.  Although  such 
restrictions  are  necessary  for  the  purchaser, 
they  must  be  reviewed  by  the  physician  in 
order  to  determine  under  what  circum- 
stances the  physician  may  want  to  terminate 
employment  by  the  hospital. 

Conditions  under  which  the  physician  or 
the  hospital  may  wish  to  terminate  the 
relationship  include: 

• Cause  — reasonably  acceptable  to  both 
parties. 

• Cost  — the  hospital  can  hire  competent, 
skilled  physicians  for  less  money. 

• Market  shifts  — the  hospital  loses  a 
managed  care  contract  serviced  in  part  by 
the  physician. 

• Personalities  — the  hospital  or  the 
physician  find  they  cannot  work  with  the  other. 

If  the  physician’s  employment  is 
terminated  for  any  of  these  reasons,  he  or 
she  would  be  forced  to  start  a new  practice 
under  significantly  limited  conditions. 

Evaluate  your  options  thoroughly 

The  most  important  thing  to  remember  is 
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iowal  Medicine 


SCIENCE  AND  EDUCATION 


The  Journal 

of  the  Iowa  Medical  Society 


Antibiotic  resistance:  an  emergency  we  can’t  ignore 

I # Stephen  Rindernecht,  DO 


In  the  near  future,  effects  of  antimicrobial 
resistance  will  be  felt  by  physicians  and 
patients  alike.  Drugs  once  used  to  treat  infec- 
tions are  often  becoming  less  effective  as  bac- 
teria adapt  to  their  changing  environment.  As 
a result,  physicians  are  sometimes  forced  to 
prescribe  stronger,  more  expensive  and  more 
toxic  antibiotics. 

This  trend  is  contributing  significantly  to 
the  cost  of  health  care  in  terms  of  prolonged 
hospitalization,  more  expensive  medications 
and  increased  morbidity  and  mortality  in 
patients  infected  by  multiple  drug  resistant 
bacteria.  This  article  discusses  organisms 
which  are  major  factors  in  this  problem  and 
reviews  steps  health  care  providers  can  take 
to  slow  this  evolutionary  process. 

The  leading  causes  of  otitis  and  sinusitis, 
Streptococcus  pneumoniae,  Haemophilus 
influenzae  (nontypeable)  and  Moraxella 
catarrhalis  are  prime  examples  of  the  trend 
toward  antibiotic  resistance.  As  recently  as 
1971,  all  three  of  these  organisms  were  uni- 
versally susceptible  to  ampicillin.  At  present, 
75-100%  of  middle  ear  isolettes  of  M. 
catarrhalis  and  20-35%  of  nontypeable  H. 
influenzae  are  resistent  to  penicillin  by  pro- 
duction of  a beta-lactamase.’  Although  H. 
influenzae  Type  B has  rapidly  developed  pro- 
duction of  a beta-lactamase,  the  current  vac- 
cine has  significantly  limited  its  morbidity 
and  mortality. 

S.  pneumoniae  is  a leading  cause  of  otitis 
and  a prominent  cause  of  invasive  diseases 
such  as  pneumonia,  sepsis  and  meningitis.  Its 
resistance  to  penicillin  through  alterations  of 
its  penicillin-binding  proteins  on  the  cell  sur- 
face has  become  a worldwide  concern.  This 
alteration  in  penicillin-binding  proteins  also 
contributes  to  its  evolving  resistance  to  other 
antibiotics,  including  the  broad  spectrum 


cephalosporins.  S.  pneumoniae  resistance 
can  be  intermediate  (MIC  0. 1-1.0  mcg/ml)  or 
high  (MIC  greater  than  2 mcg/ml).  In  the 
U.S.,  about  7%  of  invasive  isolettes  show 
some  degree  of  resistance.  The  rates  among 
nasopharyngeal  isolettes  from  Tennessee  and 
Kentucky  tended  to  be  much  higher,  29%  and 
33%  respectively.2 

In  the  past,  poor  compliance  with  medica- 
tion was  the  leading  cause  of  medication  fail- 
ure when  treating  tuberculosis.  Now,  this 
problem  is  compounded  by  isolettes  resistent 
to  both  isoniazid  and  rifampin:  3.5%  nation- 
wide and  14%  in  New  York  City.  These  two 
drugs  have  formed  the  backbone  of  all  tuber- 
culosis treatment  regimens  and  there  are  few 
alternative  antibiotics. 

Staphylococcus  aureus  which,  prior  to 
1941,  was  universally  suspectable  to  penicillin, 
is  a leading  cause  of  nosocomial  infections. 
Now,  nearly  all  S.  aureus  are  resistent  to  peni- 
cillin and  many  hospital  isolettes  are  suscepti- 
ble only  to  vancomycin  or  related  gly copeptide. 

Neisseria  gonorrhoeae,  enterococci  and 
several  gram  negative  enterics  are  other  sig- 
nificant pathogens  developing  a high  level  of 
antibiotic  resistance. 

Many  different  mechanisms  are  involved 
in  development  of  antimicrobial  resistance. 
These  mechanisms  are  the  never-ending 
adaptations  to  the  selective  pressure  from 
antibiotics.  Unless  a concerted  effort  is  made 
by  all  health  care  providers,  increases  in 
morbidity,  mortality  and  health  care  expendi- 
tures will  continue.  Physicians  have  an  obliga- 
tion to  limit  the  emergence  of  resistance. 
There  are  several  effective  measures  that  must 
be  taken. 

No  antibiotics  should  be  prescribed  for  the 
treatment  of  a viral  illness  (ie,  common  cold, 
influenza).  Unfortunately,  most  diagnoses  of 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for  March 


1995. 


Stephen 

Rindernecht,  DO 

Dr.  Rinderknecht  is  a 
pediatrician  with  Iowa 
Physicians  Clinic  in  West 
Des  Moines. 


Iowa  Medicine  Volume  85  / 3 March  1995  127 


Iowa  I Medicine 


SCIENCE  AND  EDUCATION 


Antibiotic  resistance:  an  emergency  we  can’t  ignore 


continued 

upper  respiratory  tract  infection  result  in  a 
prescription  for  amoxicillin.  Resist  the  temp- 
tation to  prescribe  an  antibiotic  for  these  con- 
ditions and  take  time  to  educate  the  patient 
and  discuss  symptomatic  care  and  relief. 

Antibiotic  prophylaxis  should  be  reserved 
for  specific  clinical  situations.  Prophylaxis  for 
surgical  wounds  should  be  limited  to  infec- 
tion-prone body  sites  or  in  patients  at  high 
risk  for  infection  (ie,  abnormal  heart  valve). 
The  antibiotic  should  be  timed  so  the  blood 
level  peaks  at  the  time  of  the  procedure  and 
limited  to  short  duration.  Several  specific 
medical  conditions  which  warrant  antibiotic 
prophylaxis  include: 

1.  Abnormal  urinary  tract  anatomy  or 
function  predisposing  to  urinary  tract 
infection. 

2.  Recurrent  acute  otitis  media. 

3.  Past  history  of  rheumatic  fever. 

4.  Close  contact  with  specific  pathogens 
including: 

• Haemophilus  Influenza  Type  B 

• Neisseria  meningitidis 

• Tuberculosis 

• Pertussis 

5.  High  risk  procedures  (ie,  dental)  in 
patients  at  risk  for  subacute  bacterial 
endocarditis. 

6.  Dirty  bite  wounds,  human  and  cat  bites. 

7.  Immune  suppressed  (ie,  chemotherapy, 
asplenic). 

8.  Neonatal  ophthalmia. 

There  are  many  ways  the  narrowest  spec- 
trum of  antibiotic  can  be  best  utilized.  Peni- 
cillin remains  effective  for  treatment  of  Group 
A beta-hemolytic  strep,  and  should  be  consid- 
ered the  treatment  of  choice.45  Although 
many  of  the  new  oral  cephalosporins  are 
effective  in  eradicating  the  organism  from  the 
posterior  pharynx,  they  lack  any  clinical 
advantage.  The  expense  and  unneeded  broad 
spectrum  of  activity  should  limit  their  use  in 
treating  this  common  infection. 

When  minimal  inhibitory  concentrations 
(MIGs)  are  available  on  an  isolette,  they  should 
be  used  to  select  the  narrowest  spectrum 
antibiotic.  These  same  principles  apply  to  IV 
administered  antibiotics  in  the  hospital.  Hospi- 
tal epidemiologists  have  closely  followed  trends 
in  nosocomial  infections  involving  antibiotic 
resistant  bacteria.  This  evolving  problem  in  the 
hospital  setting  has  led  to  the  development  of 
antibiotic  restriction  policies  by  many  hospital 


infection  control  committees. 

Amoxicillin  remains  the  drug  of  choice  for 
initial  empiric  treatment  of  otitis  media.  The 
new  broad  spectrum  antibiotics  have  demon- 
strated no  therapeutic  advantage.  Treatment 
for  beta-lactamase  producing  organisms  or 
resistant  S.  pneumoniae  should  be  consid- 
ered only  when  amoxicillin  has  failed. 

If  antibiotics  are  to  remain  viable  treatment 
choices  in  the  future,  more  prudent  use  will  be 
required.  The  effects  of  antibiotic  use  goes 
beyond  the  individual  to  the  entire  community. 

References 


1.  Lieberman,  JM:  Bacterial  resistance  in  the  ’90s. 
Contemp  Pediatr  1994;11:72-99. 

2.  Friedland,  IR  and  McCracken,  GH:  Management  of 
infections  caused  by  antibiotic-resistant  Streptococcus 
pneumoniae.  N Engl  J Med  1994;331:377-81. 

3.  Sepkowitz,  KA,  et  al.  Trends  in  the  susceptibility  of 
tuberculosis  in  New  York  City.  Clini  Infect  Dis  1994;18:755. 

4.  Markowitz,  M:  Treatment  of  Streptococcal  pharyn- 
gitis: reports  of  penicillin’s  demise  are  premature.  J Pedi- 
atr 1993;123:679-85. 

5.  Shulman,  ST,  et  al:  Streptococcal  pharyngitis:  the 
case  for  penicillin  therapy.  Pediatr  Infect  Dis  J 1994;13: 
1-7.  [ED 


128  Iowa  Medicine  Volume  85  / 3 March  1995 


Iowa  [Medicine 


THE  EDITOR  COMMENTS 


What  a difference 
a generation  makes 


It  may  seem  that  consideration  of  managed 
care  and  the  treatment  of  infections  have 
no  relationship.  They  do;  for  both  under- 
score the  tremendous  changes  during  the  past 
decades.  The  physicians  in  practice  today  face 
entirely  different  situations  than  those  of  my 
generation. 

In  the  late  1940s  and  early  1950s,  antimicro- 
bials first  became  our  closest  ally  in  fighting 
infections.  From  the  introduction  in  1935  of 
the  red  sulfonamide — prontosil — to  the  exotic 
antibiotics  of  today,  innumberable  lives  have 
been  saved.  The  triumphs  of  the  use  of  prontosil 
in  the  treatment  of  puerperal  sepsis  ranks  with 
the  advances  in  antisepsis  promulgated  by 
Lister. 

Though  Fleming  is  credited  with  the  discov- 
ery of  penicillin  in  1929,  it  was  not 
until  1940  that  Chain,  Flory  and 
associates  were  able  to  produce 
significant  quantities  of  penicillin 
for  clinical  use.  By  1949  the  supply 
of  the  “wonder  drug”  was  unlim- 
ited. Subsequently,  penicillins  and 
cephalosporins  became  a large  fam- 
ily sharing  features  of  chemistry, 
mechanism  of  action,  pharmacologic  and  chemi- 
cal effects  as  well  as  immunologic  charac- 
teristics. In  turn  we  witnessed  the  introduction 
of  various  sulfonamide  derivatives,  tetracy- 
clines, chloramphenicol,  aminoglycosides, 
polymyxin  and  on  and  on. 

Penicillin  came  into  general  use  during  my 
senior  year  of  medical  school  ( 1948),  and  it  has 
been  wonderful  to  see  introduction  of  the  other 


infection-fighting  agents. 

As  indicated  in  Rinderknecht’s  article  on 
page  127  and  editorialized  in  the  September 
1994  issue  of  South  Dakota  Journal  of  Medi- 
cine the  major  problem  in  the  use  of 
antimicrobial  agents  is  the  ever  increasing  inci- 
dence of  resistance  by  many  prevailing 
organisms.  Our  most  valuable  tools  are  becom- 
ing a source  of  increasing  problems.  A recent 
article  in  JAMA  (January  18,  1995)  indicates 
that  office-based  physicians  are  prescribing 
more  expensive  broad-spectrum  antibiotics. 
Some  help  comes  with  new  vaccines,  (e.g. 
hemophilus)  but  still  there  are  many  infections 
that  are  difficult  to  combat. 

What  of  the  business  of  medical  practice? 
The  way  our  offices  operate  also  has  undergone 
striking  change.  From  the  simple 
methods  used  by  the  receptionist/ 
bookkeeper  five  decades  ago  we 
now  have  complex  office  manage- 
ment challenges  as  well  as  the  skills 
to  deal  with  them.  Third  parties 
have  intruded  into  the  doctor-pa- 
tient direct  relationship.  In  order 
to  compete,  the  ubiquitous  com- 
puter has  become  as  important  as  the  stetho- 
scope. 

The  physicians  of  today  face  hurdles  and 
they  too  will  conquer  them.  Accept  new  meth- 
ods of  practice — business  as  well  as 
clinical — and  our  profession  shall  remain  an 
honorable  one.  But,  use  the  methods  judi- 
ciously. m 


To  compete, 
the  ubiquitous 
computer  has 
become  as 
important  as 
the  stethoscope. 


t 


Marion  Alberts,  MD 


Iowa  Medicine  Volume  85/ 3 March  1995  129 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-362-2218 

Des  Moines:  515-245-4688 


IowalMedicine 


THE  ART  OF  MEDICINE 


Inflict  kindness 


For  several  fall  semesters  I’ve  had  the  pleas- 
ant responsibility  to  meet  weekly  with  a 
small  group  of  freshman  and  another  group 
of  sophomore  medical  students.  I gain  the 
strong  impression  from  these  contacts  that,  in 
general,  what  they  seek  for  their  medical  ca- 
reers and  their  lives  is  “to  take  care  of  sick 
people,”  not  “to  be  a health  care  provider  who 
sells  health  care  products  to  health  care  con- 
sumers.” Cynics  contend  those  statements  are 
equivalent.  I strongly  disagree. 

Cynics  also  argue  that  “detached  concern,” 
long  considered  a happy  description  for  the 
relationship  physicians  should  seek  with  their 
patients,  refers  to  concern  that  students  bring 
to  their  formal  medical  education,  where  fac- 
ulty members  then  teach  them  detachment.  I 
partially  disagree.  Yes,  young  stu- 
dents come  bearing  a large  supply 
of  willing  altruism,  but  some  of  it 
must  be  characterized  as  too  na- 
ive, not  realistic.  The  world’s  a 
tough  place  and  gradually  one  un- 
derstands that  inflicting  kindness 
on  people  often  won’t  succeed. 

Taking  care  of  the  sick  some- 
times  means  curing,  but  always  should  mean 
attempting  to  reduce  suffering.  Technical  com- 
petence is  a must.  And  a world  that  includes, 
inevitably,  material  shortages  of  everything 
(except  perhaps  death  and  taxes)  must  add 
some  sharp  edges  to  what  might  otherwise 
remain  a ball  of  warm  fuzzies,  comfy  but  inef- 
fectual. Attaining  the  happy  balance,  as  with  so 
many  things,  is  what’s  crucial. 


Our  focus  is 
thus  trans- 
formed from 
helping  a 
sufferer  to 
making  a sale. 


As  our  attention  fastens  increasingly  on  cost 
containment  and  a hostile  legal-regulatory  cli- 
mate, it  becomes  even  harder  to  avoid  the 
depersonalization  that  has  been  increasing  in 
the  medical  world.  But  a recent  advertisement 
makes  a good  point:  “The  last  word  in  managed 
care  is  still  care.”  It  also  dares  to  suggest, 
however,  that  “managed  care”  might  more  hon- 
estly be  termed  “managed  cost,”  since  the  con- 
cerns often  lie  more  with  cost  than  care.  But 
that’s  the  cynics  talking  again. 

The  Latin  origin  of  the  word  “patient”  de- 
rives from  the  verb  “to  suffer.”  If  we  would 
mitigate  suffering  effectively  enough,  the  suf- 
ferer would  cease  being  a patient;  but  true  to 
say,  doctors,  collectively,  will  never  be  out  of 
work,  because  there’s  a potentially  infinite  sup- 
ply of  suffering.  Whenever  medical 
practices  becomes  more  a business 
enterprise  than  a public  service, 
the  “patient”  becomes  a “cus- 
tomer”; our  focus  is  thus  trans- 
formed from  helping  a sufferer  to 
making  a sale.  The  language  we  use 
not  only  reflects  our  reality  but 
shapes  it. 

A bumper-sticker  recently  urged  me  to  “com- 
mit random  acts  of  kindness.”  It’s  a variation  of 
“inflict  kindness.”  It’s  also  good  counsel.  Such 
acts  should  be,  I submit,  not  only  random 
regarding  time,  place  and  recipient,  but  should 
be  largely  spontaneous.  The  joy,  or  at  least  the 
satisfaction  they  yield  will  tend  to  make  one 
commit  other  such  acts.  Our  world  can  always 
use  more  of  them.  H3 


Richard  Caplan,  MD 


Iowa  Medicine  Volume  85  / 3 March  1995  131 


Iowa  [Medicine 

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tional system,  recreation,  low  crime  rate  and 
lifestyle  not  found  in  metro  areas.  Contact 
Mike  Brentnall,  515/782-2131  or  send  CV  to 
Creston  Medical  Clinic,  PC,  526  New  York 
Avenue,  Creston,  Iowa  50801. 


Locum  Tenens 
Emergency  Medicine 

Seeking  quality  physicians  interested  in 
emergency  medicine  practice  or  primary 
care  locum  tenens.  Full-time  and  regu- 
lar part-time.  Numerous  Iowa  locales. 
Democratic  group,  highly  competitive 
compensation,  paid  St.  Paul  malprac- 
tice with  unlimited  tail,  excellent  ben- 
efit package /bonuses  to  full-time  phy- 
sicians. Contact  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021. 
Phone  1-800/729-7813  or515/964-2772. 


Family  Practice — Leading  300+  physician 
group  based  in  southwestern  Wisconsin  seeks 
additional  family  practitioners  for  established 
branch  clinics  in  Wisconsin  and  Iowa. 
Attractive  group  practices  offer  a professional 
and  stimulating  environment  with  shared  call 
coverage,  modern  local  hospitals,  strong 
specialty  network  and  competitive  compensa- 
tion package.  Practice  settings  vary  from  a 
scenic  college  town  to  a picturesque  Missis- 
sippi River  community.  For  details,  call  Mike 
Krier  at  1/800-243-4353. 

Emergency  Medicine,  Des  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Call  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 


General  Faculty',  Department  of  Family 
Practice,  University  of  Iowa  College  of 
Medicine — The  University  of  Iowa  Department 
of  Family  Practice  offers  full-time  faculty 
positions  for  residency-trained,  ABFP  certified 
family  physicians.  Obstetric  skills  and 
previous  teaching  experience  highly  desirable. 
Additional  faculty  needed  to  address  new 
primary  care  initiatives.  As  a part  of  a full 
academic  department,  responsibilities  include 
teaching,  research  and  patient  care.  Well- 
established,  24-resident  program  is  university- 
administered,  community-based,  and  has 
admissions  at  community  and  university 
hospitals.  A new  model  office  facility  is  being 
built.  Well-established  department  with 
special  strengths  in  its  clinical  and  behavioral 
science  faculty.  As  a “Big  Ten”  university 
community,  Iowa  City  is  a great  place  to  live. 
Appointment  and  salary  commensurate  with 
qualifications  and  experience.  The  University 
of  Iowa  is  an  Equal  Opportunity  and  Affirma- 
tive Action  employer.  Women  and  minorities 
are  strongly  encouraged  to  apply.  Submit  a 
letter  of  interest  and  CV  to  Gerald  J.  Jogerst, 
MD,  Interim  Department  Head,  Department  of 
Family  Practice,  2149  Steindler  Building,  Iowa 
City,  Iowa  52242-1097;  319/335-8454. 

Minneapolis,  MN — Opportunities  available  for 
BE/BC  family  practitioners  with  OB  to  join  6 
person  group.  Western  Minneapolis  suburb. 

No  practice  buy-in  required.  Excellent  salary 
and  benefits.  Please  send  CV  or  call  Nancy 
Borgstrom,  Aspen  Medical  Group,  1021 
Bandana  Boulevard  East  #200,  St.  Paul, 
Minnesota  55108,  612/642-2779  or  fax  612/ 
642-9441.  EOE. 


Primary  Care  Physicians  and  Subspecialists — 
Are  being  sought  for  a variety  of  group 
practices  located  throughout  the  upper 
Midwest  and  New  York  state.  Choose  from 
metropolitan  cities,  college  towns,  popular 
resort  communities  or  traditional  rural 
distinctions.  This  month,  opportunities 
available  for  physicians  specializing  in  family 
practice,  internal  medicine,  pediatrics, 
occupational  medicine,  hematology/oncology 
and  nephrology.  New  opportunities  monthly! 
For  all  of  the  facts,  call  800/243-4353  or  write 
to  Strelcheck  and  Associates,  10624  North 
Port  Washington  Road,  Mequon,  Wisconsin 
53092. 


132  Iowa  Medicine  Volume  85/ 3 March  1995 


CLASSIFIED  ADVERTISING 


LeMars , Iowa 

Seeking  quality  physicians  to  prac- 
tice at  a 4300  average  volume  ER. 
Director  and  staff  positions.  Full 
and  regular  part-time.  Democratic 
group,  highly  competitive  compen- 
sation, paid  St.  Paul  malpractice  with 
unlimited  tail,  excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
ACUTE  CARE,  INC.,  P.O.  Box  515, 
Ankeny,  Iowa  50021;  phone  800/ 
729-7813. 


I Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 

i an  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 

fi  family  oriented  community  40  miles  northeast 

u of  Des  Moines.  We  have  a beautiful  new 

ii  facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-making,  1 in  8 call 
and  a very  competitive  salary/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
752-5469. 


Time  For  a Move?— BC/BE  FP,  IM,  OB/GYN, 
PEDS.  Our  promise — We’ll  save  you  valuable 
time  by  calling  every  hospital,  group  and  ad  in 
your  desired  market.  You’ll  know  every  job 
within  20  days.  We  track  every  community  in 
the  country,  including  over  2000  rural 
locations.  Cedar  Rapids,  Des  Moines,  Quad 
Cities,  Kansas  City,  Boston,  Chicago,  India- 
napolis, many  more.  New  openings  daily — call 
now  for  details!  The  Curare  Group,  Inc.,  M-F 
9am-8pm,  Sat  1-5  pm  EST.  800/880-2028,  Fax 
812/331-0659. 


Emergency  Medicine,  Council  Bluffs,  Iowa — 
Opening  available  for  qualified  physician  to 
join  group  of  emergency  physicians.  Training 
and/or  certification  in  primary  care  specialty 
or  emergency  medicine.  Flexible  scheduling. 
Newly  remodeled  emergency  department. 
Enjoy  rural  and  urban  atmosphere.  Compen- 
sation up  to  +8200K/year  plus  vacation.  Write 
Bluffs  Emergency  Care  Services,  PC,  933  East 
Pierce  Street,  Council  Bluffs,  Iowa  51503;  712/ 
328-6111. 


Internal  Medicine,  Carroll.  Iowa — Outstand- 
ing professional  opportunity  for  an  internal 
medicine  physician  in  a progressive,  safe  and 
clean  community  of  10,000.  This  opportunity 
is  available  for  either  practicing  internal 
medicine  physician,  or  the  internal  medicine 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  informtion,  call  Randy  Simmons,  vice 
president,  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll,  Iowa  51401. 


Sioux  City — An  excellent  position  is  available 
for  a BC/BE  family  practice  physician  in  a new 
community  health  center.  A full  range  of 
family  practice  medicine  is  needed  in  a 
community  that  is  very  supportive  of  the 
center.  Sioux  City  is  a great  place  to  raise  a 
family  and  has  excellent  public  and  parochial 
school  systems,  a community  college,  2 liberal 
arts  colleges,  a graduate  center,  2 excellent 
medical  centers,  a Residency  Training 
Program  (family  practice),  etc.  The  center 
offers  a competitive  compensation  and  benefit 
package,  paid  malpractice,  etc.  FEDERAL 
LOAN  REPAYMENT  PROGRAM  AVAILABLE. 
For  more  information  write  Jeff  Hackett, 
Executive  Director,  Siouxland  Community 
Health  Center,  PO  Box  2118,  Sioux  City, 

Iowa  51104-0118  or  call  712/252-2477. 


Not  Just  Another  Recruitment  Ad — Opportu- 
nities at  North  Memorial-owned  and  affiliated 
clinics  will  give  you  a shot  of  adrenaline 
because  we  practice  in  a care  management 
environment  that  FPs,  IMs  and  OB/GYNs 
thrive  on.  Guide  your  patients  through  their 
entire  care  process  at  one  of  our  25  clinics  in 
urban  or  semi-rural  Minneapolis  locations. 
Plus,  become  eligible  for  815,000  on  start  date. 
Interested  BC/BE  MDs,  call  1/800-275-4790  or 
fax  CV  to  612/520-1564. 


Family  Practice,  Carroll,  Iowa — Outstanding 
professional  opportunity  for  family  practice 
physicians  in  a progressive,  safe  and  clean 
community  of  10,000.  These  opportunities 
are  available  for  either  experienced  family 
practice  physicians,  or  the  family  practice 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  information,  call  Randy  Simmons,  Vice 
President,  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll,  Iowa  51401. 

Lighted  Slide  Storage  System — Stores  1000+ 
slides  on  illuminated  racks.  Find  any  slide 
quickly  and  easily.  Free  catalog  800/950-7775. 


Boone , Iowa 

Seeking  a quality  emergency  physician 
interested  in  a stellar  emergency  medi- 
cine practice.  Full  and  regular  part- 
time  position  available.  Democratic 
group,  paid  St.  Paul  malpractice  with 
unlimited  tail.  Excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
Average  volume  with  above-average 
compensation.  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021; 
phone  800/729-7813. 


Faculty  position — For  a well-established 
community-based  family  practice  program  in 
Davenport,  Iowa,  affiliated  with  the  University 
of  Iowa.  Seeking  board  certified  family 
physician  to  join  3 other  full-time  family 
physicians,  a clinical  pharmacist,  a behavioral 
science  coordinator  and  our  program 
administrator  in  a team  approach  to  practicing 
and  teaching  the  full  range  of  family  medicine. 
Our  program  emphasizes  a true  individual 
family  practice  experience  for  each  resident  in 
parallel  to  subspecialty  experience  with 
enthusiastic  community  preceptors.  Faculty  is 
encouraged  to  develop  individual  special 
interests  and  the  chance  to  share  their 
experience  with  physicians  in  training. 
Davenport  is  part  of  the  Quad  Cities,  a large 
metropolitan  area  centered  in  the  Mississippi 
Valley  on  the  Illinois  and  Iowa  border. 
Excellent  school  system.  Experience  in 
practice  or  teaching  valuable  but  not  required. 
Obstetrics  required.  Excellent  benefit 
package,  competitive  salary  commensurate 
with  experience.  Contact  Monte  L.  Skaufle, 
MD,  Director,  Quad  Cities  Genesis  Family 
Practice  Residency  Program,  516  W.  35th 
Street,  Davenport,  Iowa  52806. 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  82.00 
per  line  with  a 830  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  820  per  insertion.  Display 
classified  advertising  sells  for  825  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85/ 3 March  1995  133 


DOCTORS'  DAY 
MARCH  30 


HAPPY 

DOCTORS’  DAY 


Doctors'  Day  originated  in  1933  in  Georgia  by  Mrs. 
Charles  Almond.  Mrs.  Almond  was  inspired  by  the 
dedication  and  outstanding  achievements  of  physicians. 

March  30  was  chosen  as  the  date  for  observing  Doctors' 
Day  because  it  commemorates  one  of  the  greatest  discover- 
ies in  medicine.  On  March  30, 1842,  Dr.  Crawford  Long 
first  used  ether  as  an  anesthetic  in  a surgical  operation 
thereby  providing  mankind  with  freedom  from  pain  and 
suffering  during  surgery. 

|||||\  The  first  Doctors'  Day  commemoration  in  Iowa  was  in 

1957.  The  purpose  of  Doctors'  Day  is  to  honor  members  of 
the  medical  profession.  The  true  objective  of  the  observance 
is  to  pay  tribute  to  the  physician  for  services  rendered  in 
the  community. 

On  March  30, 1958,  a resolution  commemorating  Doc- 
tors' Day  was  adopted  by  the  United  States  House  of 
Representatives.  On  October  30, 1990,  President  George  Bush  signed  a joint  resolution  into  law 
designating  March  30  as  National  Doctors'  Day. 

The  red  carnation  is  the  official  symbol  of  Doctors'  Day.  The  Iowa  Medical  Society  Alliance  takes 
great  pride  in  saluting  our  doctors  that  serve  the  community,  not  only  on  Doctors'  Day,  but  everyday. 


V2. 


A MEDICAL  ALLIANCE  PROJECT 


AN  ARMY  SCHOLARSHIP  COULD 
HELP  YOU  THROUGH  MEDICAL  SCHOOL 


The  U.S.  Army  Health  Professions 
Scholarship  Program  offers  a unique 
opportunity  for  financial  support  to  med- 
ical or  osteopathy  students.  Financial 
support  includes  tuition,  books,  and 
other  expenses  required  in  a particular 
course. 

For  information  concerning  eligibil- 
ity, pay,  service  obligation  and  application 
procedure,  contact  the  Army  Medical 
Department  Personnel  Counselor: 


CPT.  RHONDA  HOWARD  1-800-347-2633 

ARMY  MEDICINE.  BE  ALL  YOU  CAN  BE. 


Merrill,  Wisconsin 


Family  Practice 


When  you  join  a practice  in  Merrill,  Wisconsin,  you'll  be 
close  to  what  is  important  to  you:  your  practice  and  your 
H family. 

||  A practice  in  Merrill,  Wisconsin  means  you're  in  the 
middle  of  safe,  thriving  areas  offering  diverse  commercial 
; interests,  cultural  variety,  all-season  recreation,  and  highly- 
||  rated  school  systems.  You  will  receive  a wide  range  of 
||  benefits  including  an  excellent  compensation  package  while 
practicing  in  a smaller,  personalized  environment. 

We  offer  a lot  and  would  like  to  also  tell  you  what  we  don’t 
||  offer:  high  cost  of  living,  pollution,  crime, 
congestion,  and  traffic. 

For  more  information  on  Merrill,  Wisconsin,  please  contact: 

Sam  Holte,  1-800-766-7765. 

FAX:  (715)  847-2984.  an 
Wausau  Regional  Health- 

care,  Inc., 3000  Westhill  Dr.,  IVsusao  Regional  Health  Care,  Inc. 

' Suite  202,  Wausau,  Wiscon- 

sin  54401. 


LA  CROSSE 
WISCONSIN 

• Live  in  beautiful  Mississippi  River  Valley. 

• Work  with  high  quality  colleagues  in 
growing  multispecialty  group  (70  physicians). 

• Competitive  income/benefits. 

SPECIALISTS  NEEDED 

Cardiology  (Non-Invasive) 

Critical  Care/Pulmonary  Medicine 
Dermatology 
Emergency  Medicine 
Family  Practice 
Internal  Medicine 
Neurology 

Occupational  Medicine 
Orthopedic  Surgery 
Pediatrics 
Urology 

Send  CV  to:  P.  Stephen  Shultz,  M.D. 

SKEMP  CLINIC 

800  West  Avenue  South 

La  Crosse,  Wisconsin  54601 

Fax  608/791-9898  or 

Phone  608/791-9844,  ext.  6329 


You'll  know 

your  career  is  on  the  rise 

When  m mmmm 


...You  customize  your  practice  to 
your  interests. ..You  receive  productivity 
based  compensation  with  excellent  1st  year 
income  guarantee. ..Consolidated  organiza- 
tion of  our  50+  physician  multispecialty  prac- 
tice frees  you  from  both  office  management 
and  buy-in  costs.. .Our  comprehensive  ben- 
efits give  you  at  least  5 weeks  vacation/CME 
time,  malpractice,  health,  life,  disability  and 
dental  insurances,  and  $3750  CME 
allowance. ..You  join  The  Monroe  Clinic— a 
consolidated  outpatient  and  inpatient 
healthcare  facility  combining  a new  1 14,000 
sq.ft,  clinic  and  adjoining  140-bed  acute  care 
hospital  with  24  hr.  ER  coverage  serving 
south  central  Wl  and  northern  IL.  We  have 
openings  for  BGBE  physicians  in: 


• Family  Practice 

• OB/CYN 

• Cardiology  (non-invasive) 

• Outpatient  Psychiatry 

• Orthopedic  Surgery 

• Pulmonology 

• Dermatology 


The  Monroe  Clinic 

A proud  caring  tradition 


You'll  like  the  friendly 
neighbors  and 
neighborhoods  in  four- 
season  Monroe, 
Wisconsin,  a family- 
centered  rural 
community  of  10,000 
located  just  one  hour 
from  Madison,  Wl, 
Dubuque,  IA,  and 
Rockford,  IL...and  two 
hours  from  Chicago 
and  Milwaukee.  We 
enjoy  excellent  schools, 
a thriving  economy, 
solid  values,  an 
abundance  of  parks 
and  recreation  centers, 
popular  entertainment 
and  shopping  facilities, 
and  easy  access  to 
nearby  universities. 

For  more  information 
write  or  call:  Physician 
Staffing  Specialist, 
THE  MONROE  CLINIC, 
SI  5 22nd  Ave„ 
Monroe,  Wl  53566. 
800-373-2564.  Or  fax 
resume  to:  6081328- 
8269.  EOE. 


Unique 

Surgical 

Opportunity 

Estherville,  Iowa  (population  7,500)  is 
seeking  a general  surgeon.  Northwest 
Iowa  location  in  the  Lakes  Region  with 
outstanding  outdoor  recreation.  Six  re- 
ferring family  practice  physicians.  Mini- 
mal managed  care.  For  more  information 
contact: 

Tom  Nordwick,  CEO 
Holy  Family  Hospital 
826  North  8th  Street 
Estherville,  Iowa  51334-1598 
712/362-2631 


Iowa|Medicine 

Professional  Listing 


Allergy 


Emergency  Medicine 


John  A.  Caffrey,  MD,  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
K.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 


Pediatrie  and  Adult  Allergy,  PC 
Veljko  K.  Zivkovich,  MD 
Robert  A.  Column,  MI) 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1*260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 


Family  Practice 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 


Robert  J.  .Barry,  MD 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Bligard,  MD,  FAAD 
James  D.  Bunker,  MD,  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milncr-Bragc,  MD 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gervich,  MD 
Daniel  .1.  Sehroeder,  MD 
Ravi  K.  Vemuri,  MD 
Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Internal  Medicine 


Fort  Dodge  Medical  Center,  PC 

Cardiology > 

Samir  G.  Artoul,  Ml),  FICC 

515/574-6840 

Gastroenterology 

Kenneth  \V.  Adams,  DO,  AOBIM 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  II.  Brandt,  MD,  ABIM 
Grace  Z.  Ang,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology1 
Andrew  C.  Peterson,  MI) 

Laurence  S.  Krain,  MD 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology,  EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  MD,  MBIIS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

James  R.  Lomorgese,  MD 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

llosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


136  Iowa  Medicine  Volume  85/3  March  1995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
Robert  Havne,  MD 
Thomas  A.  Carlstrom,  MD 
David  J.  Boarini,  MD 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  MD 
S.  Randv  Winston,  MI) 
Douglas  R.  Koontz,  MD 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 

Neurological  Surgery 

Chad  1).  Abemathey,  MD 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 

Neurological  Surgery 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  H.  Watt,  MD 
John  M.  Graether,  MD 
Gilbert  W.  Harris,  MD 
James  A.  Davison,  MD 
Norman  F.  Woodlief,  MD 
Eric  W.  Bligard,  MD 
David  D.  Saggau,  MD 
Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates,  PC 
Robert  D.  Whinery,  MD 
Stephen  II.  Wolken,  MD 
Robert  B,  Goffstein,  MD 
Lyse  S.  Stmad,  MD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 

North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MD 
Randall  S.  Brenton,  MI) 
James  L.  Dummctt,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MD 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 

Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 


Orthopaedics 


Iowa  Orthopaedic  Center,  PC 
Marvin  H.  Dubansky,  MD 
Marshall  Flapan,  MD 
Sinesio  Misol,  MD 
Joshua  I).  Kimelman,  DO 
Timothy  G.  Kenney,  MI) 

Lynn  M.  Lindaman,  MD 
Jeffrey  M.  Farber,  MD 
Kyle  S.  Galles,  MD 
Scott  A.  Meyer,  MD 
Cassini  M.  Igram,  MI) 

Donna  J.  Bahls,  MD 
Jill  R.  Meilahn,  DO 
Jacqueline  M.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 

Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Erieson,  MD 
Marshall  C.  Greiman,  Ml) 

Steven  R.  Herwig,  DO 

Thomas  O.  Paulson,  MD 

Mark  K.  Zlab,  MD 

1-800/248-4443 

1215  Pleasant,  Suite  408 

Des  Moines  50309 

515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Hill,  MD 
Daniel  J.  Blum,  MI) 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 

Des  Moines  50314 

515/244-5225 

Ear,  Nose  and  Throat  Surgery, 
Facial  Plastic  Surgery , Head 
and  Neck  Surgery 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  S10.00  first 
3 lines;  52.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85/ 3 March  1995  137 


Iowa  [Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MD 
Eugene  Peterson,  MD 
Richard  B.  Merrick,  MI) 

Peter  V.  Bocsen,  MD 
Robert  R.  Updegraff,  MD 
3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-Head  & Neck 
Surgery,  PC 

Thomas  .1.  Benda,  Sr.,  MD 
James  W.  White,  Ml) 

Craig  C.  Herther,  MD 
Thomas  .1.  Benda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MD 
Guy  E.  McFarland,  MD 
Thomas  F.  Viner,  MI) 

Douglas  E.  Dawson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery’ 

Robert  G.  Sinks,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery’ 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
Janies  R.  LaMorgese,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Perinatology 


I)es  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsager,  MI) 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  and  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 


Physical  Medicine  & 
Rehabilitation 

Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  1).  Schncll,  Ml) 

Farccduddin  Ahmed.  MI) 

Arthur  B.  Searlc,  MD 
Bogdan  E.  Krysztofiak,  MD 

Rehabilitation  Medicine  Associates 
William  I).  dcGravellcs,  Jr.,  MI) 

Charles  F.  Dcnhart,  MI) 

Marvin  M.  Hurd,  MD 
William  C.  Koenig,  Jr.,  MD 
Karen  Kicnker,  MD 
Todd  C.  Troll,  MI) 

Fori  A.  Sapp,  MD 

Younker  Rehabilitation  Center 

Iowa  Methodist  Medical  Center 

1200  Pleasant 

Des  Moines  50308 

515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MI) 

Steven  G.  Berry.  MD 
Donald  L.  Burrows,  MD 
Michael  Witte,  DO 
Gerard  A.  Matysik,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 
Pulmonary  Diseases 

Surgery 


Wendell  Downing,  MD 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 

Fort  Dodge  Medical  Center,  PC 
Ralph  F.  Woodard,  MD,  FACS 
Dan  P.  Warlick,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Advertising  Index 

Bemie  Lowe  & Associates 126 

Blue  Cross  Blue  Shield 130 

Dale  Clark  Prosthetics  125 

Hawkeye  Medical  Supply 118 

Holy  Family  Hospital  135 

IMGMA 108 

IMS  Services 114 

Josephs Ill 

Medical  Protective  Company 139 

Medical  Records 

Assistance  Services 116 

Mercy  Hospital  Medical  Center 106 

MMIC 140 

Monroe  Clinic 135 

Skemp  Clinic 135 

Throckmorton  Surgical  Society' 102 

U.S.  Air  Force 120 

U.S.  Army 134 

Wausau  Regional  Health  Care 135 


138  Iowa  Medicine  Volume  85/3  March  1 995 


IowalMedicine 


THE  PRESIDENT  COMMENTS 


Helping  our  patients 
and  our  communities 


Help  for  a medical  student  who  needs  fi- 
nancial aid  to  get  through  those  last  two 
years  when  the  end  still  seems  so  far 
away.  A teen  crisis  Careline  card  for  a high 
school  student  with  failing  grades  and  an  abu- 
sive parent.  These  are  examples  of  situations 
where  Iowa  physicians  have  picked  up  the  yoke 
to  help  move  the  wagon.  Iowa  physicians — 
through  the  IMS  Education  Fund — are  helping 
make  the  load  lighter.  Medical  students  borrow 
money  from  the  fund,  pay  a reasonable  interest 
and — as  they  start  earning — pay  back  the  funds 
to  enable  other  students  to  borrow.  Only  a 
handful  of  students  over  25  years  has  defaulted. 
The  Iowa  Medical  Society  Education  Fund, 
which  exists  because  of  contributions  from 
Iowa  physicians,  is  the  largest  source  of  private 
money  to  Iowa  medical  students. 

Eight  hundred  and  fifty  three 
student  loans  have  been  made 
since  the  inception  of  the  Educa- 
tion Fund.  In  1994-95,  $265,000 
has  been  allocated.  The  IMS  Edu- 
cation Fund,  which  is  also  involved 
in  physician  education  projects, 
helped  support  the  January  and 
February  issues  of  Iowa  Medicine,  which  were 
devoted  to  domestic  violence. 

Many  requests  are  made  to  the  Iowa  Medical 
Society  Education  Fund  for  worthwhile  projects. 
Some  projects  provide  opportunities  to  pro- 
mote our  association  and  assist  our  patients 
that  would  not  otherwise  be  available.  This 
year  a committee  on  fund-raising  activities  was 
appointed.  It  is  comprised  of  past  presidents  of 


our  medical  society.  This  committee  will  con- 
sider ways  to  increase  the  amount  of  contribu- 
tions to  the  IMS  Education  Fund  as  well  as  the 
number  of  contributors.  The  first  meeting  was 
held  January  10,  chaired  by  Dr.  Paul  Seebohm. 
Other  past  presidents  who  attended  were  Dr. 
Donald  Rodawig,  Dr.  John  Tyrrell  and  Dr.  Den- 
nis Walter. 

Some  recommendations  were  to  establish  a 
short  term  financial  goal,  develop  appropriate 
brochures/articles,  target  the  audience,  pro- 
vide recognitions  of  various  categories  of  givers 
and  develop  accurate  information  on  ways  to 
contribute  to  the  Fund. 

Through  the  IMS  Education  Fund,  physi- 
cians have  a vehicle  to  promote  medicine  in 
Iowa,  gain  a positive  image  and  help  our  pa- 
tients and  communities  in  a posi- 
tive way.  We  can  do  more  united 
than  we  can  alone.  Please  help 
your  organization  and  yourself  by 
contributing  to  the  IMS  Education 
Fund.  [Cj] 


Iowa 

physicians 
are  helping 
make  the 
load 
lighter. 


James  White,  MD 


Iowa  Medicine  Volume  85  / 4 April  1995  147 


Iowa  I Medicine 


IMS  Update 


AT  A GLANCE 


Don’t  forget  to  complete 
and  return  your  survey 
on  general  format  and 
location  of  the  IMS 
House  of  Delegates  meet- 
ing. The  survey  was 
enclosed  with  a letter 
regarding  1995  IMS  elec- 
tions which  was  mailed 
in  early  March  to  all  IMS 
members.  The  survey 
can  be  returned  by  mail 
or  by  fax,  515/223-8420. 

• 

Two  experts  on  telemedi- 
cine applications  will  be 
speaking  at  the  final  day 
of  the  Iowa  Hospital 
Association  Annual 
Meeting  Thursday,  April 
27  at  the  Des  Moines 
Marriott.  There  will  also 
be  a demonstration  of 
the  virtual  hospital. 
Physicians  are  welcome 
to  attend  the  plenary  ses- 
sions which  begin  at 
8:30  a.m.  For  more 
information,  call  Becky 
Anthony  at  the  IHA, 
515/288-1955. 


House  of  Delegates  weekend  April  28-30 

The  focus  will  he  on  IMS  policy  on  health 
care  issues  and  developments  in  technology 
and  treatment  April  28-30  when  Iowa  physi- 
cians gather  for  the  Iowa  Medical  Society’s 
1995  House  of  Delegates  and  Scientific 
Session  at  the  Marriott  Hotel. 

The  Scientific  Session  will  begin  at  8:00 
a.m.  Friday  and  will  conclude  with  a Sunday 
morning  panel  discussion  of  domestic  vio- 
lence. Dr.  Richard  Corlin,  vice  speaker  of  the 
AMA  House  of  Delegates,  will  be  a special 
guest  for  the  weekend’s  activities. 

The  House  of  Delegates  will  begin  deliber- 
ations Saturday  morning  at  8:30  a.m.  An  ori- 
entation session  for  new  delegates  will  be 
held  at  7:30  a.m.  The  concluding  session  of 
the  House  will  begin  at  10  a.m.  Sunday  and 
will  include  election  of  officers. 

Policy  resolutions  cover  many  subjects 

As  of  press  time,  the  following  policy  reso- 
lutions had  been  received: 

1.  Community  Health  Management  Information 
System  (CIIMIS)  (Introduced  by  District  VIII)  — 
Asks  that  the  IMS  recommend  to  the  CHMIS 
Governing  Board  that  Blue  Cross/Blue  Shield  he 
denied  any  future  hid  to  become  the  state  data 
repository'  for  the  CHMIS  network. 

2.  Administrative  Support  for  Specialty 
Societies  (Introduced  by  District  VIII)  — Asks 
that  the  IMS,  via  its  wholly-owned  subsidiary 
IMS  Services,  market  its  capability’  to  provide 
administrative  services  to  state  specialty  societies 
on  a fee-for-serviee  basis. 

3.  Futile  Care  (Introduced  by  Districts  X & 
XI)  — Asks  that  IMS  delegates  to  the  AMA 
strongly  encourage  AMA  to  develop  community 
guidelines  to  determine  when  care  is  appropriate 
at  the  end  of  life  while  maintaining  patient  digni- 
ty and  physician  integrity. 

4.  Abolishment  of  GPCIs  (Introduced  by 
Districts  X & XI)  — Asks  the  IMS  to  send  a reso- 
lution to  the  1995  AMA  House  of  Delegates 
requesting  them  to  submit  legislation  providing 
for  elimination  of  or  more  fairly  calculated 


Geographic  Practice  Cost  Indices. 

5.  Pediatric/Adolescent  Morbidity  and  Mortal- 
ity due  to  Firearms  (Introduced  by  Districts  X & 
XI)  — Asks  the  IMS  to  establish  a task  force  on 
violence  intervention  and  support  legislation 
which  reduces  the  availability  of  guns  to  children. 

6.  IMS  Annual  Meeting  Date  (Introduced  by 
Districts  X & XI)  — Asks  that  the  date  of  the 
annual  IMS  House  of  Delegates  be  set  back  to 
March. 

7.  Standing  Committee  on  Personal/Family 
Violence  (Introduced  by  Districts  X & XI)  — Asks 
the  IMS  to  establish  a standing  committee  on 
family/domestie  violence  and  introduce  unam- 
biguous legislation  regarding  criminal  domestic 
violence  reporting  requirements  and  the  medical 
hospital  law  enforcement  investigative  coopera- 
tion process. 


Specialty  Society  Update 

The  IMGMA  Spring  Meeting  will  be  May  3-5  at  the  Des 
Moines  Marriott.  Board  and  committee  chairs  partici- 
pated in  a strategic  planning  session  March  3-4.  The 
second  Management  Education  Program  (MEP)  will 
begin  in  May  rather  than  March.  More  information  will 
be  mailed  to  IMS  members  soon.  This  is  a great 
opportunity  to  learn  administrative  principles  which 
will  aid  physicians  in  the  managed  care  environment. 

The  Iowa  Psychiatric  Society  Spring  Meeting  will  be  at 
the  Des  Moines  Marriott  April  7. 

Newly  elected  to  the  American  College  of  Cardiology, 
Iowa  Chapter  — Phillip  Habak,  MD,  president-elect; 
Todd  Langager,  MD,  secretary-treasurer.  Council 
members  are:  Steven  Phillips,  MD;  David  Lemon,  MD; 
Ellen  Gordon,  MD  and  Richard  Menning,  MD. 

The  Iowa  Society  of  Anesthesiologists  Spring  Meeting 
was  held  April  1 at  the  Des  Moines  Convention  Center. 
Norig  Ellison,  MD,  president-elect  of  the  American 
Society  of  Anesthesiologists,  was  keynote  speaker. 

The  Oncology  Society  board  meeting  will  be  April  26  at 
the  University  of  Iowa  Hospitals  and  Clinics. 

Coma  stimulation  and  post-polio  case  presentations 
were  discussed  at  the  Iowa  Society  of  Rehabilitation 
Medicine  Spring  Meeting  April  7. 


148  Iowa  Medicine  Volume  85  / 4 April  1995 


8.  Inappropriate  Requests  for  Physician  DEA 
Registration  Numbers  (Introduced  by  District  II)  — 

Asks  the  IMS  to  remind  physicians  that  the  Drug 
Enforcement  Agency  registration  number  is 
intended  to  regulate  the  prescription  of  con- 
trolled substances  and  encourage  physicians  to 
report  inappropriate  requests  to  the  Board  of 
Pharmacy  Examiners. 

9.  IMPAC  Representation  for  Residents, 
Students  (Introduced  by  District  II)  — Asks  that 
the  IMS  Board  of  Trustees  appoint  a resident  and 
a medical  student  to  serve  on  the  Iowa  Medical 
Political  Action  Committee  Board. 

10.  IIIV  Testing,  AIDS  Prevention  (Intro- 
duced by  District  II)  — Asks  the  IMS  to  support 
a number  of  initiatives  regarding  HIV  and  AIDS. 

11.  Support  Program  for  Physicians  Sued  for 
Malpractice  (Introduced  by  District  I)  — Asks 
that  the  IMS  develop  a model  support  program 
for  physicians  being  sued,  and  submit  a resolu- 
tion to  the  AMA  asking  for  resources  to  support 
development  of  such  a program. 

12.  Pension  Protection  (Introduced  by  District 
III)  — Asks  the  IMS  to  adopt  a policy  that  pen- 
sion assets  of  federally  qualified  pensions  be 
exempt  from  civil  liability  awards  including  mal- 
practice suits  and  pursue  legislation  to  that 
effect. 

These  resolutions  and  any  others  received 
before  the  meeting  will  be  considered  by  ref- 
erence committees  before  being  presented  to 
the  full  House  of  Delegates  on  Sunday. 
Reference  committee  deliberations  will  begin 
Saturday,  April  29  at  1 p.m. 

Reference  committee  hearings  give  IMS 
delegates  and  other  physicians  the  opportu- 
nity to  comment  on  resolutions  before  they 
are  submitted  for  House  action  on  Sunday. 
Supplemental  reports  to  House 

The  House  of  Delegates  will  also  receive 
supplemental  reports  from  the  Board  of 
Trustees  and  the  IMS  Committee  on  CIIMIS. 
The  Board  report  will  discuss  finances,  Iowa 
Medicine,  specialty  society  representation  in 
the  House  of  Delegates  plus  several  articles 
and  bylaws  changes. 

The  IMS  CHMIS  Committee  met  April  4 
and  will  report  to  the  House  on  the  activities 
of  the  CHMIS  Governing  Board  and  Advisory 
Committees  and  on  a proposed  IMS  state- 
ment of  principles. 

Special  events 

•IMPAC  will  hold  a reception  Friday 
evening  from  6:00  - 9:00  p.m.  at  the  Marriott. 

•David  Werner,  a political  satirist  from 


Washington,  DC  will  be  the  entertainment  at 
the  Saturday  evening  banquet.  Newly-elected 
U.S.  Congressman  Greg  Ganske,  MD  will  be  a 
special  guest  at  the  banquet. 

Candidates  for  IMS  offices  named 


The  IMS  Nominating  Committee  has 
assembled  the  following  candidate  slate  for 
1995-96  elections.  The  slate  will  be  formally 
presented  to  the  IMS  House  of  Delegates  on 
Saturday,  April  29  and  further  nominations 
will  be  accepted  from  the  floor.  Elections  will 
be  held  at  the  final  House  session  Sunday. 

Candidates  for  1995-96  offices 
President-elect  (1-year  term)  — William  McMillan,  MD 
Vice  president  (1-year  term)  — Hunter  Fuerste,  MD 
and  Sterling  Laaveg,  MD 
Trustee  (3-year  term)  — Siroos  Shirazi,  MD 
Speaker,  House  of  Delegates  (1-year  term)  — Donald 
Kahle,  MD 

Vice  speaker,  House  of  Delegates  (1-year  term)  — Tom 
Throckmorton,  MD 

AMA  delegates  (2-year  terms,  2 will  be  elected)  — 
Clarkson  Kelly,  Jr.,  MD;  and  Daniel  Youngblade,  MD 
AMA  alternate  delegates  (2-year  terms,  2 will  be  elected)  — 
Jeff  Anderson,  MD;  Bernard  Fallon,  MD;  Bryan  Pechous, 
MD;  Askar  Qalbani,  MD;  and  Mir  Waziri,  MD 
District  Councilors  (3-year  terms) 

District  1 — Robert  Kent,  MD 
District  VI  — John  Justin,  MD 
District  IX  — Jay  Heitsman,  MD 
District  XIII  — Linda  Her,  MD  CZ3 


Focus  on  IMS  Alliance 

The  Alliance  began  its  year  poised  for  change, 
ready  to  meet  challenges.  We  expected  change  to 
come  in  the  form  of  sweeping  government  mandates, 
but  it  reached  us  in  the  form  of  forces  driven  by  the 
marketplace.  Many  have  been  dragged  along;  some 
have  been  innovators. 

This  month  brings  us  the  annual  meetings  of  the 
House  of  Delegates  for  both  the  IMS  and  IMSA.  As  we 
shift  our  focus,  I encourage  everyone  to  examine 
their  own  involvement.  Now,  more  than  ever,  it  is 
imperative  that  physicians  and  spouses  become 
“One  Voice,  One  Choice”  for  medicine.  We  can  let 
change  happen  or  make  it  happen.  The  choice  is 
ours. 

Contributed  by  Barbara  Bell,  president,  IMSA 


Iowa  Medicine  Volume  85  / 4 April  1995  149 


Iowa  [Medicine 


Futures 


AT  A GLANCE 


President  Clinton’s  bud- 
get was  “kind”  to 
Medicare  and  Medicaid , 
but  some  Democrats 
private  ly  complained 
that  it  didn't  go  far 
enough  in  recommend- 
ing spending  cuts,  pri- 
marily Medicare  and 
Medicaid.  Senator  Bill 
Bradley,  D-NJ,  said  he 
was  disappointed  the 
president's  proposals 
did  not  go  further  in 
reducing  the  deficit. 


In  February,  the  IMS 
Board  of  Trustees  met 
with  officials  of  the 
Iowa  Hospital  Associa- 
tion. An  IRS  riding  in 
one  non-profit  hospital 
case  where  a PHO  was 
limited  to  20%  physi- 
cian representation  was 
discussed;  both  groups 
agree  that  a true  part- 
nership would  be  50-50. 
IMS  board  members 
meet  every  six  months 
with  IHA  officials. 

•- 

The  IMS  and  IMGMA 
were  cosponsors  of  a 
state  data  conference 
April  6.  More  informa- 
tion on  the  conference 
will  appear  in  next 
month's  Iowa  Medicine. 


Future  at  stake,  say  Iowa  State  economists 

Two  Iowa  State  University  economists 
have  issued  a press  release  in  which  they  say 
that  our  collective  standard  of  living  and  eco- 
nomic opportunity  for  the  next  generation 
are  at  stake  unless  entitlement  spending  is 
brought  under  control. 

The  economists,  using  what  they  call  the 
“inexorable  laws  of  arithmetic  and  demo- 
graphics”, say  that  a crisis  point  will  arrive  in 
2001  when  Medicare  becomes  insolvent.  The 
second  will  arrive  in  2008  when  the  first  of 
the  Baby  Boom  generation  begin  to  retire. 

By  2012,  if  the  current  tax  and  spending 
policy  is  continued,  Medicare,  Medicaid, 
Social  Security  and  federal  employee  retire- 
ment programs  will  consume  all  tax  revenues 
collected  by  the  federal  government. 

The  ISU  economists  say  these  predictions 
could  have  an  even  greater  impact  for  Iowans 
since  we  have  an  older  population. 

“National  tax  cut  plans  of  both  parties  are 
politically  popular  but  risk  significant  folly  in 
the  long  run,”  say  the  economists. 

Update  on  managed  care  developments 

The  American  Medical  Association  makes 
available  to  the  IMS  weekly  information  on 
market  trends  in  managed  care.  Following  are 
items  from  recent  releases. 

•There  was  a 16%  increase  in  the  number 
of  managed  care  plans  during  1994,  a 19% 
increase  in  the  number  of  PPOs  and  a 9% 


Financing  physician  ventures 

In  the  May  Iowa  Medicine,  Steve  DeNelsky, 
senior  financial  consultant  with  Medical 
Alliances  in  Alexandria,  Virginia,  will  discuss 
financing  of  physician  managed  care  ven- 
tures — options  available  and  steps  neces- 
sary to  obtain  financing. 


increase  in  managed  care  enrollment. 

•Over  650  hospitals  were  involved  in 
mergers  or  acquisitions  in  1994.  In  1993,  the 
AHA  recorded  just  18  community  hospital 
mergers. 

•A  California  Medical  Association  study 
found  for-profit  IIMOs  spend  more  money  on 
administration  than  not-for-profit  IIMOs. 

•Employer-owned  primary  care  centers 
may  be  the  wave  of  the  future.  Delta  Airlines, 
Bethlehem  Steel,  Goodyear,  RJ  Reynolds  and 
John  Deere  have  all  built  their  own  primary 
care  clinics.  John  Deere  has  announced  plans 
to  develop  a second  John  Deere  Family 
Health  plan  center  in  the  Des  Moines  metro 
area.  The  trend  has  been  dubbed  “backward 
integration”. 

•The  number  of  employers  using  managed 
care  plans  to  funnel  injured  employees  to 
IIMOs  has  increased  to  almost  50%,  up  from 
20%  in  1991. 

•Some  health  systems  — including 
Chicago’s  Rush  Presbyterian  — have  estab- 
lished managed  care  colleges  to  educate  pri- 
mary care  physicians  on  clinical  practice 
guidelines,  outcomes  measurement  and  other 
key  components  of  physician  practice  in  a 
managed  care  environment. 

•Risk  management  experts  are  concerned 
that,  as  providers  consolidate,  they  are 
neglecting  outpatient  liability  issues.  St.  Paul 
Fire  and  Marine  reports  that  outpatient 
surgery  claims  jumped  from  |15.1  million  in 
1992  to  $8.7  million  in  1993. 

•According  to  US  News  and  World  Report,  an 
increasing  number  of  physician  specialists  are 
retraining  to  become  primary  care  physicians. 

AMA  capital  source  program 

The  Wall  Street  Journal  and  other  major 
papers  have  carried  stories  describing  the 
AMA’s  new  Physicians  Capital  Source  pro- 
gram, which  Iowa  physicians  learned  of  dur- 
ing last  October’s  Futures  conference  in  Des 
Moines. 

According  to  the  Wall  Street  Journal,  the 


150  Iowa  Medicine  Volume  85/4  April  1 995 


CURRENT  ISSUES 


program  “will  give  doctors  business  skills  and 
introduce  them  to  sources  of  capital  so  they 
can  compete  against  insurers  and  investor- 
owned  health  maintenance  organizations 
dominating  the  health  care  landscape.” 
Thomas  Reardon,  MD,  AMA  secretary- 
treasurer,  said  the  program  is  “a  way  for 
physicians  to  preserve  some  of  their  autono- 
my by  forming  their  own  networks  and  estab- 
lishing their  own  destiny.” 

For  more  information  about  the  AMA 
Physicians  Capital  Source  program,  call 
800/AMA-1066. 

Reform  may  revive  in  congress 

Portions  of  last  year’s  health  care  bills, 
including  insurance  reform,  were  gaining 
support  from  Republican  congressional  lead- 
ers. Newt  Gingrich  held  out  the  prospect  of 
“building  blocks”  of  reform  going  to  President 
Clinton’s  desk  as  early  as  June  if  the  presi- 
dent and  Democrats  don’t  try  for  anything 
sweeping. 

Senate  Republican  leader  Bob  Dole  sup- 
ports a series  of  relatively  limited  market- 


based  reforms.  These  would  include  portabil- 
ity and  protection  for  patients  with  pre-exist- 
ing conditions. 

In  other  developments  in  Congress,  sup- 
port appears  to  be  growing  for  a complete 
transformation  of  the  Medicaid  program  to 
give  states  much  greater  control  of  the  sys- 
tem. Thomas  Bliley,  House  Commerce 
Committee  chairman,  is  calling  for  conver- 
sion of  Medicaid  into  a system  of  block  grants 
to  the  states. 

In  other  developments: 

•The  AMA  asked  Congress  to  work  on  a 
number  of  reforms,  among  them:  changes  in 
Medicare,  insurance  and  tort  reform, 
increased  funding  for  medical  education  and 
research  and  cutting  government  red  tape. 
Among  possible  Medicare  changes  — treating 
benefits  for  affluent  Americans  as  taxable 
income  and  allow  patients  to  opt  out  of 
Medicare  and  join  private  health  plans. 

•Republican  leaders  of  the  House  Ways 
and  Means  Subcommittee  on  Health  con- 
firmed yesterday  that  affluent  Medicare  ben- 
eficiaries are  an  early  target  in  the  hunt  for 
savings.  E3 


Who? 


Abu. 

Sky  Plus®  Travel  Club  is  introducing 
a special  program  exclusively  for  IMS 
Association  Members  and  their  families. 


What? 


With  the  IMS/Sky  Plus®  Travel  Club, 
you  save  every  time  you  travel. ..on  air 
fares,  hotels,  car  rentals,  and  more. 


Watch  your  mail  for  details 


Or  phone  1-800-723-8686 

AND  ASK  FOR  THE  ASSOCIATION  DESK 


Sky  Plus 

TRAVEL 


Sky  Plus 

TRAVEL 


Iowa  Medicine  Volume  85  / 4 April  1995  151 


Iowa  | Medicine 


Legislative  Affairs 


Bills  in  the  Iowa  Legislature 


AT  A GLANCE 


March  17  was  the  first  legislative  funnel 
deadline.  By  this  date,  most  bills  must  have 
been  approved  by  a committee  in  the  house 
of  origin.  Several  IMS  priority  issues  met  this 
deadline: 


The  Iowa  Medical 
Political  Action  Comm- 
ittee (IMPAC)  will  hold  a 
reception  on  Friday 
evening,  April  28,  at  6 
p.m.  at  the  Marriott 
Hotel.  The  reception  is 
planned  in  conjunction 
with  the  IMS  Annual 
Meeting. 

• 

The  American  Medical 
A s soc  iat  ion  l eg  i slat  iv  e 
agenda  for  the  104th 
Congress  includes  the 
following  major  initia- 
tives: medical  savings 
accounts,  regulatory 
relief/CLIA,  professional 
liability  reform.  Medi- 
care, the  Patient  Protec- 
tion Act  and  antitrust 
relief. 

• 


The  1995  Governor's 
Conference  on  Aging 
will  be  held  May  1 7 and 
18  at  University  Park 
Holiday  Inn  in  West  Des 
Moines.  The  IMS  is  a 
cosponsor  of  the  confer- 
ence, entitled  “Aging: 
Celebrating  a Lifetime  of 
Experience".  For  more 
information,  contact  the 
Iowa  Dept,  of  Elder 
Affairs,  515/281-5187. 


Statute  of  Limitations — HF  394 

I IF  394,  reducing  the  extended  statute  of 
limitations  for  minors,  has  been  approved  by 
the  House  Economic  Development  Commit- 
tee. There  is  considerable  support  in  the 
House;  the  future  of  the  bill  is  uncertain  in 
the  Senate.  Contact  with  senators  and  repre- 
sentatives is  urgently  needed  if  this  bill  is  to 
have  a chance  of  passage.  I IF  394  reduces  the 
statute  of  limitations  for  minors  so  that  the 
normal  statute  of  limitations  begins  running 
when  a child  reaches  age  six.  This  limit 
allows  a lawsuit  for  an  alleged  birth  injury  to 
be  filed  until  the  child  reaches  age  eight. 

Statewide  Trauma  Plan — SF  118 

The  statewide  trauma  plan  bill  has  passed 
the  Senate  and  is  in  the  House  Human 
Resources  Committee.  SF  118,  supported  by 
the  IMS,  establishes  a mechanism  to  coordi- 
nate trauma  care  through  a trauma  care  des- 
ignation system.  Designations  will  be  based 
on  self-reported  information.  No  hospital  will 
be  prevented  from  providing  care  for  which  it 
is  licensed. 

Physicians  of  various  specialties  and  hospi- 
tals will  be  strongly  represented  on  both  the 
governing  body  and  the  quality  assurance 
review  committee.  The  plan  was  developed 
by  the  Iowa  Trauma  Systems  Development 
Project  Planning  Consortium  which  was  com- 
posed of  physicians,  hospitals,  EMS  pro- 
viders, nurses  and  representatives  of  the 
Governor’s  Traffic  Safety  Bureau  and  the 
Iowa  Department  of  Public  Health. 

Helmet  Law— SF  224 

SF  224  requiring  motorcycle  operators  and 
passengers  to  wear  protective  helmets  has 


Contacting  Your  Legislators 

Telephone  numbers  during  the  session: 

Senators  515/281-3371 
Representatives  515/281-3221 
Governor  515/281-5211 

Write  to  them  at: 

STATEHOUSE 

Des  Moines,  Iowa  50319 

You  may  also  contact  your  legislators  at  home 
when  the  legislature  is  not  in  session.  If  you  don’t 
know  who  your  legislator  is  or  need  your  legisla- 
tor’s home  address  and  phone  number,  call  Lyn 
Durante  of  the  IMS  staff,  800/747-3070  or 
515/223-1401. 


been  approved  by  the  Human  Resources 
Committee.  The  IMS  supports  this  bill  and 
encourages  physicians  to  ask  both  Senators 
and  Representatives  to  vote  for  it.  Support. 

Tobacco — SF  203 

The  IMS/Tobacco  Free  Coalition  bill  has 
been  approved  by  the  Senate  Human 
Resources  Committee.  It  would  require 
restaurants  with  smoking  areas  to  eliminate 
transmission  of  tobacco  smoke  into  non- 
smoking areas,  repeals  the  prohibition  on 
local  governments  enacting  tobacco  ordi- 
nances which  are  stricter  than  state  law,  and 
provides  that  the  Department  of  Public 
I Iealth  would  be  responsible  for  adopting  reg- 
ulations to  enforce  the  clean  indoor  air  act. 
Support. 

Uniform  Anatomical  Gift  Act — SF  117 

SF  117,  updating  the  state’s  Uniform 
Anatomical  Gift  Act,  has  been  passed  by  the 
Senate  and  approved  by  the  House  Human 
Resources  with  some  minor  modifications. 
Current  law  was  passed  in  1983;  SF  1 17  mod- 
ernizes the  act  and  makes  such  changes  as 
allowing  teenagers  to  sign  organ  donor  cards 
with  the  cosignature  of  a parent  and  provides 


152  Iowa  Medicine  Volume  85  / 4 April  1995 


CURRENT  ISSUES 


IMS/AMA  POLICY  ON  CAPITAL 
PUNISHMENT 

A bill  to  reinstate  capital  punishment  went 
down  to  defeat  in  the  Iowa  Legislature.  However, 
it  is  possible  the  issue  could  be  raised  again  at  a 
later  date.  For  future  reference,  following  is  a 
summary  of  IMS/AMA  policy. 

The  AMA  says  a physician’s  opinion  on  capital 
punishment  is  “the  personal  moral  decision  of 
the  individual”,  but  that  it  is  unethical  for  a 
physician  to  participate  in  legally  authorized  exe- 
cutions. 

In  its  policy  compendium  updated  last  June,  the 
AMA  says  “a  physician,  a member  of  a profession 
dedicated  to  preserving  life  when  there  is  hope  of 
doing  so,  should  not  be  a participant  in  a state 
execution.” 

Physician  participation  is  clearly  defined  as  an 
action  which  would  directly  cause  the  death  of 
the  condemned;  or  an  action  which  would  assist, 
supervise  or  contribute  to  the  ability  of  another 
individual  to  directly  cause  the  death  of  the  con- 
demned. 

According  to  the  AMA’s  guidelines,  physicians 
should  not  monitor  vital  signs  either  on  site  or 
remotely,  attend  or  observe  an  execution  as  a 
physician  or  render  technical  advice  regarding 
execution. 

During  the  course  of  the  1995  legislature,  IMS 
representatives  monitored  capital  punishment 
proposals  to  ensure  that  physician  participation 
was  not  mandated. 


recognition  of  intent  to  donate  indicated  on  a 
drivers  license.  The  IMS  supports  this  bill. 

Prior  Authorization  for  Prescription  Drugs 

The  Department  of  Human  Services  has 
recommended  that  prior  authorization  he 
required  for  use  of  any  brand-name  prescrip- 
tion drug  for  which  a generic  equivalent  is 
available.  To  receive  authorization  for  the 
brand  name,  documentation  of  treatment 
failure  with  the  generic  would  be  required. 
The  proposal  is  a cost  cutting  measure. 

Physicians  already  widely  use  generics  for 
Medicaid  patients  (67%  of  the  time  when  a 
generic  is  available).  The  IMS  supports  the 
use  of  generic  drugs  if  the  treating  physician 
determines  it  is  appropriate  for  the  patient. 

In  place  of  the  prior  authorization  require- 
ment, IMS  recommends  the  Medicaid  pro- 
gram — through  the  Drug  Utilization  Review 
Commission  — focus  on  providing  education 
and  information  to  physicians  about  the 
availability  and  appropriate  use  of  generic 
drugs. 


Managed  Care 

The  IMS  is  continuing  to  negotiate  with 
third  party  payers  to  voluntarily  include  pro- 
visions of  the  AMA’s  Patient  Protection  Act  in 
their  managed  care  plans. 

Negotiations  are  focusing  on  providing  reg- 
ular opportunities  for  all  physicians  to  apply 
to  a plan,  letting  physicians  know  the  criteria 
for  selection  and  due  process  in  the  case  of 
rejection  or  termination  from  the  plan. 
Several  meetings  have  been  held  with  payer 
representatives. 

Any  Willing  Provider 

Several  different  any  willing  provider  bills 
have  been  introduced  at  the  request  of 
optometrists  and  chiropractors.  USB  233 
requires  health  care  plans  with  limited 
provider  networks  to  allow  direct  access  to 
providers  who  “utilize  differential  diagnosis 
and  physical  examinations  to  determine 
human  ailments”.  Access  to  specialist  physi- 
cians may  be  limited.  The  IMS  opposes  these 
bills. 

PA  Rules 

A new  draft  of  administrative  rules  has 
been  proposed  by  the  Board  of  Physician 
Assistant  Examiners  relating  to  practice  and 
supervision  requirements.  The  IMS  is  review- 
ing the  draft.  The  IMS  was  very  concerned 
about  the  previous  version  of  the  rules 
because  it  significantly  reduced  require- 
ments for  supervision  and  experience  for  PAs 
who  practice  in  remote  clinics  without  a 
physician  on  site. 

Legislative  Schedule 

April  7:  Final  date  for  Senate  bills  to  be 
reported  out  of  House  committees  and  House 
bills  out  of  Senate  committees.  (Certain  bills 
are  exempt.) 

April  17:  Only  unfinished  business,  confer- 
ence committee  reports  and  exempt  bills 
may  be  considered. 

April  28:  110th  day  of  session.  Adjourn- 
ment likely  within  a week.  E3 


Iowa  Medicine  Volume  85/4 


\pril  1995  153 


Iowa  Medicine 


Medical  Economics 


Medicare  B claims  system  change  CHMIS  activities  update 


AT  A GLANCE 


A recent  story  in  the 
Boston  Globe  said  the 
number  of  residency 
programs  teaching  how 
to  perform  abortions  is 
dropping.  In  1975, 
26.3%  of  all  programs 
routinely  offered  train- 
ing in  first  trimester 
abortions.  By  1991,  the 
figure  had  dropped  by 
more  than  one  half. 

• 

As  much  as  97%  of  non- 
insulin diabetes,  up  to 
70%  of  heart  disease, 
11%  of  breast  cancer 
and  10%  of  colon  cancer 
in  overweight  Ameri- 
cans can  be  attributed 
to  excess  weight,  accor- 
ding to  C.  Everett  /Coop, 
former  surgeon  general. 
Obesity  is  a “serious 
disease ” that  con- 
tributes to  more  than 
300,000  deaths  per  year, 
he  says. 


On  April  1,  Blue  Cross  and  Blue  Shield, 
Iowa’s  Medicare  carrier,  changed  to  a claims 
processing  system  called  Multi-Carrier 
System  (MCS).  The  system  does  not  change 
Medicare  rules  or  reimbursement.  Physicians 
should  continue  to  report  services  as  they 
have  in  the  past. 

The  system  will  not  affect  processing  of 
electronic  or  paper  claims  (80%  of  claims  are 
electronic);  physicians  arc  asked  to  submit 
claims  as  usual. 

(However,  according  to  the  Medicare  carri- 
er, psychiatrists  will  find  that  the  Provider 
Remittance  Advice  docs  not  show  the  psychi- 
atric deduction.) 

The  most  obvious  change  will  be  a com- 
pletely different  provider  remittance  notice. 
During  these  initial  weeks  of  transition, 
please  watch  your  claims  payments  and 
report  incorrect  payments  to  the  Medicare 
carrier  immediately. 

A special  Medicare  Info  was  sent  to  all 
providers  in  mid-March  containing  complete 
details  on  the  transition  to  the  new  system. 

If  you  experience  problems  with  the  new 
system,  please  contact  Medicare  at  the  usual 
numbers  or  Mary  Reinsmoen  at  the  IMS, 
800/747-3070. 

Antitrust  predictions 

Antitrust  relief  for  physicians  who  wish  to 
compete  in  the  new  marketplace  is  a top  pri- 
ority of  the  American  Medical  Association, 
but  some  experts  predict  that  physicians  can 
expect  no  changes  in  antitrust  rules. 

The  AMA  argues  that  physicians  need 
more  leverage  to  bargain  with  hospitals  and 
IIMOs  and  to  make  it  easier  to  for  doctors  to 
bargain  together  and  set  up  their  own  net- 
works. 

However,  according  to  the  Kiplinger 
Newsletter,  antitrust  relief  is  “staunchly 
opposed”  by  hospitals,  IIMOs  and  nurses. 


The  Community  Health  Management 
Information  System  (CIIMIS)  Governing 
Board  is  continuing  to  meet  monthly  to  work 
out  policy  and  procedural  issues  to  imple- 
ment Phase  I of  CHMIS  in  Iowa. 

On  July  1,  1996,  all  health  care  providers 
must  submit  claims  electronically  using  a 
standard  claim  format;  all  payors  will  be 
required  to  accept  the  standard  format.  Many 
details  regarding  how  the  CIIMIS  will  work 
have  yet  to  be  determined  by  the  Governing 
Board  and  five  advisory  committees. 

The  IMS  has  at  least  one  member  physi- 
cian on  each  of  these  five  advisory  commit- 
tees and  two  on  the  Governing  Board. 

As  of  press  time,  the  main  agenda  item  for 
the  Governing  Board  was  the  financing  of  the 
CIIMIS.  Also,  the  Data  Advisory  Committee 
had  completed  a recommended  list  of  data  ele- 
ments which  could  he  collected  from  the 
IICFA-1500  and  UB-92  forms  for  the  CIIMIS 
data  base.  This  list  of  data  elements  will  now  go 
to  the  CIIMIS  Governing  Board  for  approval. 

The  Ethics  and  Confidentiality  Advisory 
Committee  is  formulating  recommendations 
on  who  will  have  access  to  data  collected 
through  the  CIIMIS  and  is  reportedly  taking  a 
conservative  approach  regarding  “qualified 
users”. 

The  Technical  Advisory  Committee  is 
working  to  develop  criteria  to  certify  CHMIS 
networks  in  Iowa.  They  will  also  work  with  a 
consultant  to  develop  the  request  for  propos- 
al (RFP)  for  the  repository  contract. 

The  Iowa  Medical  Society’s  CIIMIS 
Committee  planned  to  meet  early  this  month 
to  finalize  recommendations  on  IMS  CIIMIS 
policy.  The  committee  will  send  a supple- 
mental report  to  the  House  of  Delegates  at  the 
end  of  this  month.  This  report  will  include  a 
proposal  for  a comprehensive  IMS  CIIMIS 
policy.  This  policy  will  represent  the  IMS 
position  and  will  guide  physician  and  staff 
efforts  throughout  the  creation  and  imple- 
mentation of  CIIMIS. 


154  Iowa  Medicine  Volume  85  / 4 April  1995 


CURRENT  ISSUES 


Current  IMS  CHMIS  policy,  approved  by 
the  IMS  Executive  Council  in  1993,  says  the 
IMS  favors  electronic  billing  through  a 
CIIMIS  but  opposes  creation  of  a central 
repository  to  collect  and  disseminate  infor- 
mation from  patients’  medical  records. 

According  to  the  IMS  position  statement, 
the  CIIMIS  as  proposed,  “has  the  potential  to 
reduce  administrative  costs,  increase  the  effi- 
ciency of  claims  submission  and  payment 
and  collect  needed  information  on  health 
care  costs,  utilization  and  quality.  The  IMS 
supports  collection,  analysis  and  dissemina- 
tion of  data  on  health  care  charges,  utiliza- 
tion and  quality  using  information  from  the 
insurance  claim  form.” 

IMS  staff  are  available  to  give  a special  pro- 
gram on  CIIMIS  to  any  group  of  member 
physicians.  To  schedule  a program,  call  Barb 
Heck,  515/223-1401  or  800/747-3070. 

Vaccine  for  Children  program 

The  Iowa  Department  of  Public  Health 
(DPII)  is  ready  to  begin  enrollment  of 


providers  in  the  Vaccines  for  Children  (VFC) 
program.  Implementation  of  the  program  is 
anticipated  June  1,  1995. 

This  program  will  replace  the  current 
Medicaid  Vaccine  Replacement  Program.  The 
Vaccine  Replacement  Program  will  be  phased 
out  in  the  months  following  implementation 
of  the  VFC  program. 

The  VFC  program  was  scheduled  to  begin 
October  1,  1994  for  public  and  private  sector 
providers.  Disbandment  of  the  national 
Vaccine  Distribution  Center  forced  the  delay 
of  the  private  sector  implementation. 

The  DPII  is  currently  seeking  bids  from 
pharmaceutical  distributors  for  private  sector 
providers.  Implementation  of  the  program  is 
provisional  providing  a pharmaceutical  dis- 
tributor is  selected. 

Physicians  will  be  receiving  information  on 
the  VFC  program  from  the  DPII  and  are 
encouraged  to  enroll  as  soon  as  possible  to 
allow  for  processing  and  delivery  of  vaccines 
during  the  month  of  June.  For  more  informa- 
tion, call  Don  Callaghan  at  515/281-7301  or 
Becky  Roorda  at  the  IMS,  800/747-3070.  [El 


In  the  1994  elections,  IMPAC  contributed  over  $66,000  to  114  candidates  running  for  state 
office.  IMPAC  contributed  to  105  winners  for  a 92%  success  rate.  Obviously,  contributions  from 
Iowa  physicians  were  well  spent. 


Here’s  where 
the  real 
battles  are 
being 
fought 


But  we  cannot  stop  there.  The  1996  elections  are  just  around  the  comer.  We  cannot  afford  to 
let  the  interest  of  medicine  be  overshadowed  by  the  banter  of  political  rhetoric.  The  strides 

made  by  IMPAC  in  1994  must  be  sus- 
tained through  1996  if  Iowa  physicians 
are  to  be  heard  by  their  lawmakers. 

If  doctors  abdicate  responsibility  to  par- 
ticipate in  the  political  process,  it  is 
certain  that  non-physician  groups  will 
take  our  place.  They  have  already  be- 
gun their  fund-raising  and  grass  roots 
work  for  1996  and  we  cannot  afford  to 
fall  behind  now. 


The  time  has  come  to  step  forward  and 
be  heard  through  a strong  IMPAC. 

Join  IMI'Af’  today! 


Iowa  Medicine  Volume  85  / 4 April  1995  155 


Iowa  | Medicine 


Practice  Management 


AT  A GLANCE 


Medicare  changed  to  a 
claims  processing  sys- 
tem called  MCS  (Multi- 
Carrier  System)  on 
April  1.  The  system  does 
not  change  Medicare 
rules,  but  there  will  be  a 
completely  different  pro- 
vider remittance  notice. 
For  additional  details, 
see  this  month’s  Medical 
Econo m ics  sectio n . 

• 

On  July  1,  1996,  all 
Iowa  physicians  will  be 
required  to  submit 
c l a i m s electronical  ly 

through  the  Cl  IMIS  sys- 
tem and  all  payers  will 
be  required  to  accept  a 
standard  electronic  for- 
mat. If  you  want  to 
know  more  about 
CHMIS  and  what  it 
means  for  Iowa  physi- 
cians’ offices,  call  Dean 
Gillaspey  or  Barbara 
Heck  at  IMS  headquar- 
ters, 515/223-1401  or 
800/747-3070. 


Coding  extravaganza  this  month 

If  you  want  answers  to  tough  questions  on 
CPT,  ICD-9  and  IICPCS  coding,  the  Iowa 
Medical  Society  and  IMS  Services  can  help. 
On  Tuesday,  Wednesday  and  Thursday,  April 
18,  19  and  20,  there  will  he  a coding  extrava- 
ganza at  the  Best  Western  Des  Moines 
International. 

Nationally  known  coding  expert  Nancy 
Maguire  will  teach  the  seminars.  There  will 
be  seminars  on  pediatric  coding,  surgical  cod- 
ing, primary  care  coding,  orthopedic  surgery, 
neurosurgery  and  ENT  coding. 

If  you  want  to  come  to  the  seminar  and 
would  like  to  stay  overnight,  a block  of  rooms 
has  been  reserved  at  a special  rate  of  §52  per 
night.  For  reservations,  call  the  hotel  directly 
at  515/287-6464. 

For  more  information  or  to  register,  call  Mary 
Reinsmoen  at  IMS  Services,  800/728-5398. 

Tuberculosis  procedures 

Does  your  office  have  a written  policy  per- 
taining to  employees  or  patients  with  tuber- 
culosis? Can  your  staff  spot  symptoms  of  TB? 

TB  is  a growing  problem.  There  have  been 
three  cases  of  known  exposure  in  Iowa  since 
December.  The  Center  for  Disease  Control 
(CDC)  released  final  guidelines  on  infection 
control.  Although  TB  is  now  covered  under 
the  OSIIA  general  duty  clause,  there  is  a pro- 
posal for  TB  standards  in  OSIIA. 


Physician  offices  are  advised  to  start  think- 
ing about  a policy  when  this  proposal 
becomes  law.  The  IMS  Office  Safety  and 
Compliance  seminar  (see  box  below  for 
details)  will  cover  this  and  many  other  safety 
issues.  An  OSIIA  industrial  hygienist  will  pre- 
sent OSIIA  regulations  at  this  seminar, 
scheduled  for  several  sites  around  Iowa. 

Retirement  readiness 


The  Iowa  Medical  Society  will  sponsor  a 
workshop  on  retirement  readiness  in  three 
locations  in  Iowa  during  May. 

The  workshops  will  be  taught  by  Jerry 
Foster,  president  of  Retirement  Advisors,  Inc. 
The  seminar,  designed  for  physicians  and 
their  spouses,  answers  important  questions 
for  physicians  preparing  for  retirement: 

•IIow  much  is  enough? 

•Can  I retire  at  my  target  age? 

•Can  I outlive  my  resources? 

•IIow  can  I control  taxes? 

•Will  I be  emotionally  ready  to  retire? 

The  cost  of  the  seminar  is  §125  for  mem- 
bers (§150  for  a member  couple);  §175  for  a 
non-member  (§200  for  a non-member  cou- 
ple). All  prices  include  lunch. 

The  retirement  seminars  are  planned  for 
Wednesday,  May  10  in  Cedar  Rapids; 
Wednesday,  May  17  in  Davenport;  and 
Wednesday,  May  24  in  West  Des  Moines.  For 
more  details  on  upcoming  seminars,  check 
the  insert  in  this  month’s  Iowa  Medicine.  E3 


Upcoming  IMS  Services  seminars  for  you 


Specialty  Coding  Extravaganza 

Tuesday,  Wednesday,  Thursday 
April  18,  19  and  20 
Best  Western  Des  Moines 
International 

CPT ; ICD-9  & HCPCS  coding  for 
specialties 


* Office  Safety/Compliance 

Wednesday,  May  10,  Iowa  City 
Thursday,  May  11,  Lake  City 
Wednesday,  May  17,  Marshalltown 
Thursday,  May  18,  Burlington 
Wednesday,  May  24,  Dubuque 
Wednesday,  May  31,  Council  Bluffs 


* Anatomy  and  Physiology 
Tuesday,  May  9,  Cedar  Rapids 

*Thcse  seminars  are  part  of  the 
IMS  Medical  Business  Specialist 
(MBS)  certificate  program 


For  more  information  on  any  seminar,  call  Mary  Reinsmoen  or  Sherry  Johnson  at  the  IMS,  515/223-1401  or 
800/728-5398. 


156  Iowa  Medicine  Volume  85/ 4 April  1995 


— 


CURRENT  ISSUES 


Midwest  Medical  Insurance  Company  Focus  on  Risk  Management 

Medication  errors 

Prescription  of  medication.  It’s  one  of  the 
most  common  procedures  performed  in  the 
physician’s  office.  A recent  study  of  malprac- 
tice claims  reveals  that  medication  error 
claims  are  one  of  the  most  common  and 
expensive  areas  of  malpractice  losses. 

The  study  by  the  Physician  Insurers 
Association  of  America  emphasizes  that  med- 
ication errors  can  cause  significant  patient 
injuries  and  that  many  of  these  injuries  and 
medication-related  malpractice  claims  can  be 
avoided  by  using  these  risk  management  steps: 

•Chart  all  prescriptions  and  refills  on  a 
medication  flowsheet. 

•Obtain  and  document  medication  histories 
and  update  them  as  necessary. 

•Inquire  about  and  document  allergies  in  a 


New  Start  Date  for  Management  Education  Program 

Sponsored  by  the  Iowa  Medical  Society  & Iowa  Medical  Group  Management  Association 


consistent  and  conspicuous  location. 

•Read  the  medical  record  for  contraindic- 
tions  to  medications,  excessive  number  of 
refills  and  allergies. 

•Educate  patients  about  their  medications. 

•Obtain  and  document  informed  consent 
for  prescription  medications  with  potentially 
significant  drug  complications  and  side  effects. 

•Monitor  drug  usage,  particularly  with  con- 
trolled substances. 

For  further  information,  contact  Lori  Atkinson, 
MMIC  risk  management  coordinator,  MMIC  West 
Des  Moines  office,  PO  Box  65790,  West  Des 
Moines,  50265,  800/798-9870  or  515/223-1482. 


The  start  date  for  the  next  MEP  has  been  changed  to  May  19-20,  1995. 
This  allows  more  time  for  those  people  who  need  to  adjust 
their  schedulesand  obtain  approval  for  tuition. 

Registration  deadline  is  April  24,  1995. 


Response  to  the  MEP  has  been  good,  including  registrations  from  Des  Moines,  Waverlv,  Kalona,  Iowa  City,  Atlantic, 
Boone,  Dubuque  and  Fort  Dodge.  All  classes  are  held  at  IMS  headquarters  in  West  Des  Moines.  This  12-month 
program  is  held  one  weekend  a monthfrom  1 : 00-6:00  p.m.  on  Friday  and  from  8:00  a.m.-l  :00  p.  m.  Saturday. 

If  you’ve  been  avoiding  the  time  and  financial  commitment  of  enrolling  in  an  MBA  program,  please  give 
consideration  to  joining  this  MEP,  a mini  MBA  program.  Dr.  James  White,  IMS  president,  says  physicians’  roles  are 
changing.  “Today,  physicians  have  to  be  more  than  clinicians.  Physicians  must  also  be  managers.  ” Alice 
Eveleth,  president  of  IMGMA,  says  clinic  administrators  “must  be  knowledgeable  in  a wide  variety  of 
i management  leadership  topics.  Today,  more  than  ever,  survival  depends  upon  physicians  and  administra- 
i tors  working  as  partners.  ” 

The  MEP  introduces  physicians  and  administrators  to  the  business  and  management  knowledge  they  need  to 
succeed  as  leaders  and  managers  in  today’s  health  care  environment.  The  program  improves  communication  and 
teamwork  between  administrators  and  physicians  to  facilitate  better  integration  of  administration  and  clinical 
decision-making. 


For  more  information,  including  a schedule,  call  Mary  Reinsmoen  at  the 
Iowa  Medical  Society,  800/728-5398  or  515/223-1401. 


Iowa  Medicine  Volume  85  / 4 April  1995  157 


Iowa  [Medicine 


Newsmakers 


AT  A GLANCE 


Dr.  John  Eckstein  has 
been  selected  by  the  Sec- 
retary of  Veterans  Affairs 
as  a VA  Distinguished 
Physician.  Dr.  Eckstein, 
who  served  over  20 years 
as  Dean  at  the  UI  College 
of  Medicine,  joins  11  other 
physicians  in  this  presti- 
gious program.  During 
his  three-year  appoint- 
ment, he  will  serve  as 
consultant  to  VA  leaders 
and  advisory  boards 
across  the  nation. 

• 

Dr.  Laverne  Winter- 
meyer,  Iowa  state  epide- 
miologist, has  retired  af- 
ter 18 years  with  the  Iowa 
Department  of  Public 
Health.  The  new  state 
epidemiologist  is  Dr.  M. 
Patricia  Quinlisk,  for- 
merly of  Oklahoma. 

• 

Dubuque’s  Finley  Hospi- 
tal has  been  selected  as 
one  of  the  100  Top  Hospi- 
tals— Benchmarks  for 
Success  Honorable  Men- 
tion Award  Winners  in  a 
research  report  from 
Health  Care  Investment 
Analysts,  Inc.,  a Balti- 
more-based research 
company  and  Mercer 
Management  Consulting, 
Inc.,  New  York. 


Awards,  appointments,  etc. 

Dr.  Michael  Jones,  UI  College  of  Medicine 
associate  professor  of  preventive  medicine  and 
environmental  health,  was  appointed  Interna- 
tional Biometrics  Society  representative  to  the 
American  Association  for  the  Advancement  of 
Science  for  the  Eastern  North  American  Re- 
gion. Dr.  Susan  Johnson,  UI  associate  profes- 
sor of  obstetrics  and  gynecology,  has  been 
appointed  by  the  National  Board  of  Medical 
Examiners  as  a member  of  the  U.S.  Medical 
Licensing  Examination  (USMLE)  Step  2 Test 
Material  Development  Committee.  The  USMLE, 
a joint  program  of  the  Federation  of  State 
Medical  Boards  and  the  National  Board  of  Medi- 
cal Examiners,  provides  a common  evaluation 
system  for  all  medical  license  applicants  in  the 
U.  S.  Dr.  Madeline  Shea,  UI  assistant  professor 
of  biochemistry,  has  been  elected  to  a four-year 
term  on  the  council  of  the  Biophysical  Society. 
Researchers  at  the  UI  have  received  a grant 
from  the  Centers  for  Disease  Control  and  Pre- 
vention to  investigate  the  health  status  of  Io- 
wans  who  served  in  the  Persian  Gulf  War.  Dr. 
David  Schwartz,  associate  professor  of  internal 
medicine,  heads  up  the  research  team.  Dr. 
Gary  Koretzky,  UI  associate  professor  of  physi- 
ology and  biophysics  and  internal  medicine, 
was  appointed  to  the  Kelting  Chair  in  Internal 
Medicine,  which  supports  the  work  of  a faculty 
member  involved  in  arthritis  research.  Dr. 
Koretzky  also  received  the  1994  Young  Investi- 
gator Award  from  the  Midwest  Region  of  the 
American  Federation  for  Clinical  Research  at 
the  Federation’s  annual  meeting  in  Chicago. 
Dr.  Douglas  LaBreeque,  UI  professor  of  inter- 
nal medicine,  was  appointed  treasurer  for  the 
World  Congresses  of  Gastroenterology.  Dr. 
Robert  Woolson,  UI  professor  of  preventive 
medicine  and  environmental  health,  has  been 
elected  to  a three-year  term  on  the  board  of 
directors  for  the  Society  of  Clinical  Trials, 
which  has  about  2500  members  interested  in 
the  development  of  scientific  methods  for  the 
design,  analysis  and  operations  of  controlled 


clinical  trials.  Dr.  Michael  Pfaller,  UI  professor 
of  pathology,  has  been  appointed  to  the  edito- 
rial board  of  Clinical  Infectious  Diseases.  Dr. 
Richard  Nelson,  UI  professor  of  pediatrics,  has 
been  appointed  executive  associate  dean.  Dr. 
Thomas  Weingeist,  UI  professor  and  head  of 
ophthalmology,  was  re-elected  to  a three-year 
term  as  senior  secretary  for  Clinical  Education 
of  the  American  Academy  of  Ophthalmology. 
Dr.  Randy  Kardon,  UI  associate  professor  of 
ophthalmology,  has  received  a five-year  career 
development  award  from  the  Veterans  Admin- 
istration to  support  research  in  the  neuro- 
physiology of  the  pupil  of  the  eye.  He  was  one  of 
seven  physicians  in  the  nation  to  receive  the 
award.  Dr.  Edwin  Stone,  UI  associate  professor 
of  ophthalmology,  received  a $55,000  award 
from  the  Grousebeck  Foundation  for  studies  on 
Leber’s  optic  neuropathy,  a hereditary  disor- 
der which  often  leads  to  blindness  in  young 
men  aged  10  to  21.  Dr.  Wallace  Alward,  UI 
associate  professor  of  ophthalmology,  received 
a $15,000  unrestricted  research  grant  from  the 
Glaucoma  Foundation  to  pursue  studies  deal- 
ing with  the  diagnosis  and  treatment  of  glau- 
coma. Dr.  Peter  Densen,  UI  professor  of  inter- 
nal medicine,  has  been  appointed  associate 
dean  for  student  affairs  and  curriculum.  Dr. 
Densen  has  served  in  this  position  on  an  acting 
basis  since  1992.  Dr.  Edmund  Franken,  Jr.,  UI 
professor  of  radiology,  has  been  named  the  first 
Roentgen  Centennial  Fellow  in  Radiologic  In- 
novation by  the  Radiology  Society  of  North 
America.  Dr.  Franken  will  receive  up  to$100,000 
for  teleradiology  research. 

New  members 


Newton 

Lafayette  Twyner,  MD,  family  practice 
Orange  City 

Steven  Locker,  MD,  general  surgery 
Ottumwa 

Herbert  Maealalad,  MD,  internal  medicine 


158  Iowa  Medicine  Volume  85/4  April  1 995 


Office  Safety 
and 

I Compliance 
Issues^ 


l 


I 


Anatomy 

and 

Physiology^ 


This  half-day  class  reviews  suggested  and  required  safety  programs  for  physician 
offices.  Workers’  Compensation,  OSHA,  ADA  and  general  office  safety  are 
included.  Seminar  time  is  1:00  p.m.  to  4:30  p.m.  COST:  #85  for  IMS  member 
or  staff:  # 140  for  non-member  or  staff.  Representatives  from  the  Iowa  OSHA  and 
the  Iowa  Farm  Bureau  will  join  Mary  Reinsmoen  of  the  IMS  staff  in  presenting  this 


program. 

DATE 

CITY 

SITE 

Wed  5/10 

Iowa  City 

Mercy  Hospital  Medical  Plaza,  Scanlon  Room 

Thu  5/11 

Lake  City 

Stewart  Memorial  Hospital,  Conference  Center 

Wed  5/17 

Marshalltown 

Marshalltown  Medical  & Surgical  Center,  Room  A 

Thu  5/18 

Burlington 

Burlington  Medical  Center,  Room  4 

Wed  5/24 

Dubuque 

Finley  Hospital,  Auditorium 

Wed  5/31 

Council  Bluffs 

Jennie  Edmundson  Memorial  Hospital,  Auditorium 

This  full- 

-day  introductory 

class  provides  a basic  understanding  of  anatomical 

structure  and  function.  The  major  systems  of  the  human  body  are  covered  in  this 
practical  course  and  a text  is  included.  Seminar  time  is  9:00  a.m.  to  4:00  p.m. 
COST:  {5150  for  IMS  member  or  staff  (includes  lunch);  #240  for  non-member 
or  staff  (includes  lunch).  Instructor:  Craig  A.  Canby,  Ph.D.,  Assistant  Professor 
of  Anatomy  at  the  University  of  Osteopathic  Medicine  and  Health  Sciences  in  Des 
Moines,  Iowa. 


DATE 
Tue  5/9 


CITY  SITE 

Cedar  Rapids  St  Luke’s  Hospital  Resource  Center  Formal  Lounge 


■ 

1 

Retirement 
l Readiness 

J 

1 

■ 

This  workshop-format  class  is  designed  especially  for  physicians  and  spouses  to 
attend  as  a couple.  Topics  include  how  much  it  will  cost  to  retire,  how  to  save  for 
retirement  and  how  to  invest  retirement  funds.  A personal  financial  planning 
conference  can  be  arranged  following  the  workshop.  The  presenter  is  Jerry  Foster, 
president  of  Retirement  Advisors,  Inc.,  West  Des  Moines.  The  seminar  time  is 
10:00  a.m.  to  3:30  p.m.  in  all  locations.  COST;  #125  for  IMS  members  (#150 
for  member  couple);  #175  for  non-member  (#200  for  non-member  couple).  All 
prices  include  lunch. 

DATE  CITY  SITE 

Wed  5/10  Cedar  Rapids  St.  Luke’s  Medical  Office  Plaza,  Room  2 

Wed  5/17  Davenport  Genesis  East,  Interconnect  Lounge 

Wed  5/24  West  Des  Moines  IMS  Headquarters,  Bierring  Room 


★ These  programs  are  part  of  the  IMS  Medical  Business  Specialists  (MBS)  Certificate  Program. 

Registration  Form 

Office  Safety Anatomy  & Physiology Retirement  Planning 

Name(s):  


Clinic/Practice  Name: 

Address:  

Phone:  Fax:  

Amount  Enclosed:  Date  and  Location: 


Please  make  checks  payable  to  IMS  Services.  Mail  check  and  registration  form  to: 

IMS  Services  ATTN:  Sherry  Johnson,  1001  Grand  Avenue,  West  Des  Moines,  LA  50265-3599. 


Kent  Walker,  MD,  dermatology 
Pella 

Lee  Henry,  DO,  diagnostic  radiology 
Craig  Wittenberg,  MD,  family  practice 

Perry 

Jeffrey  Allyn,  MD,  family  practice 
William  Durbin,  MD,  family  practice 
Kurt  Klise,  MD,  family  practice 
Steven  Sohn,  MD,  family  practice 

Sheldon 

William  Jongewaard,  MD,  general  surgery 
Sioux  City 

David  Erlbaeher,  MD,  resident 
Allan  Fischer,  DO,  internal  medicine 
Gary'  Ilattan,  MD,  resident 
Christopher  Hughes,  MD,  neurology 
Alan  Kessler,  DO,  resident 
James  Lauck,  Jr.,  MD,  family  practice 
Jerome  McFadden,  DO,  resident 
Kelly  Moser,  MD,  resident 
Mary  Ryken,  MD,  psychiatry 
David  Wagner,  MD,  otolaryngology 


Tipton 

Kamala  Cotta,  MD,  internal  medicine 
Karyn  Shanks,  MD,  internal  medicine 

Waterloo 

Tom  Baecain,  DO,  resident 

John  Holley,  MD,  resident 

Thomas  Mitchell,  MD,  resident 

Steve  Olsen,  DO,  resident 

Malati  Pamulapati,  MD,  resident 

Robin  Plattenberger-Gilmore,  DO,  resident 

Waverly 

Daniel  Damold,  MD,  family  practice 
Webster  City 

Wayne  Vending,  II,  DO,  diagnostic  radiology 
West  Des  Moines 

Lynn  Nelson,  MD,  orthopaedic  surgery 
Sally  Jo  Studer,  DO,  family  practice 

Deceased  member 

Frank  Richmond,  MD,  101,  life  member,  fam- 
ily practice,  Fort  Madison,  died  October  1 IE] 


One  Call 
One  Source 


HHM 


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SUPPLY, INC 


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Iowa  Medicine  Volume  85  / 4 April  1995  159 


Genesis 
Regional 
Heart  Center 


Friday,  July  28,  1995 
Jumer’s  Castle  Lodge 
Bettendorf,  Iowa 


Faculty 


§) 

WILLIAM  W.  PARMLEY,  M.D. 
Professor  of  Medicine,  USFC;  Chief 
of  Cardiology,  Moffitt/Long  Hospital, 
San  Francisco,  California. 

til  M 

PAUL  H.  KRAMER,  M.D. 
Medical  Director,  Cardiovascular 
Laboratories,  Mid  America  Heart 
Institute  of  St.  Luke’s  Hospital, 
Kansas  City,  Missouri. 

0% 

1 

ARTHUR  MOSS,  M.D. 
Professor  of  Medicine,  University 
of  Rochester  Medical  Center, 
Rochester,  New  York. 

FREDRICK  (FRITZ)  HAGERMAN,  PhD. 
Professor  of  Biological  Sciences, 

Ohio  University,  Athens,  Ohio, 


MARJORIE  TROLLER  HAGERMAN 
MS,  RD,  LD,  Chair,  Foods  & Nutrition 
and  Director,  Didactic  Program 
in  Dietetics,  Ohio  University,  Athens,  Ohio. 


NANETTE  KASS  WENGER,  M.D. 
F.A.C.C.,  Professor  of  Medicine  (Cardiology) 
Emory  University  School 
of  Medicine,  Atlanta,  Georgia. 


james  McClelland,  m.d. 

Assistant  Professor,  University  of  Oklahoma  Health  Sciences  Center,  Oklahoma  City,  Oklahoma. 


Puttin’  on  the  Bex: 
Music  and 
Medicine 

Now  in  its  fifth  year,  Cardiology 
at  the  Bix,  sponsored  by  Genesis 
Regional  Heart  Center  features 
internationally  acclaimed  speakers, 
as  well  as  attendees  from  all  over 
the  country.  Held  at  the  beautiful 
Jumer’s  Castle  Lodge  in  Bettendorf, 
it  draws  internationally  acclaimed 
physicians. 

Attendees  can  also  enjoy  the 
Bix  Beiderbecke  Memorial  Jazz 
Festival,  which  features  top-notch 
bands  from  around  the  world  and 
honors  Davenport  native  son  and 
jazz  great  Bix  Beiderbecke. 

More  than  20,000  runners  are 
expected  for  what  Runner’s  World 
calls  “the  road  race  with  the  most 
community  spirit.”  Scheduled  for 
July  29,  the  Bix  7 is  the  eighth 
largest  road  race  in  the  United  States. 


Registration  Information: 

Registration  Fee:  $95  Physician  $55  Nurse/Allied  Health  Professional 
Fee  includes  attendance  at  the  symposium,  a ticket  to  the  ‘Friends  of  Bix’ 
Cocktail  Party,  and  a complimentary  dinner  aboard  the  Casino  Rock  Island. 

Registration  deadline  is  July  3,  1995.  Confirmation  and 
entertainment  details  will  be  sent  upon  registration. 

For  further  information,  please  contact  Anne  Pauly  (319)  383-1062. 


GENESIS 

MEDICAL  CENTER 

Genesis  Regional  Heart  Center 
1227  East  Rusholme  Street 
Davenport,  Iowa  52803 


Iowa  [Medicine 


DEAN’S  MESSAGE 


UI  College  of  Medicine 
in  the  21st  century 


The  University  of  Iowa  College  of  Medicine 
is  well  on  its  way  into  the  2 1st  century  and 
I’m  proud  to  be  able  to  serve  in  a leader- 
ship role  for  this  well-respected  medical  col- 
lege. 

The  leadership  challenges  we  face  as  part  of 
an  academic  health  sciences  center  will  be  to 
manage  change  together  to  provide  the  highest 
quality  health  care  at  the  lowest  possible  cost 
with  the  greatest  efficiency;  provide  outstand- 
ing education  and  training  to  our  students — the 
future  health  care  professionals  of  Iowa  and  the 
world;  and  foster  the  best  environment  for 
research  that  pushes  forward  the  frontiers  of 
science. 

As  is  the  case  with  most  academic  health 
sciences  centers,  the  University  of  Iowa  College 
of  Medicine  faces  challenges  from 
the  market-driven  changes  in 
health  care  delivery.  We’re  having 
to  reinvent  our  centers  to  have 
access  to  future  streams  of  clinical 
income — which  can  account  for 
as  much  as  40%  of  a medical 
college’s  funds.  Only  then  can  we 
continue  to  fulfill  our  education, 
research  and  clinical  service  missions  to  the 
people  of  Iowa. 

Above  all,  we  must  meet  society’s  needs, 
especially  in  providing  more  generalist  physi- 
cians. We  must  also  meet  Iowa’s  needs  for 
health  care  and  services  to  rural  areas. 

Renewal  time  for  medical  curriculum 

As  a strong  supporter  of  educational  innova- 
tion, I was  inspired  when  our  faculty  recently 


gave  the  green  light  to  the  Medical  Education 
Committee  to  proceed  with  revamping  the  cur- 
riculum. Through  these  changes  in  structure 
and  content  and  other  unique  features  in  what 
we  call  the  “generalist  curriculum,”  the  educa- 
tion we  provide  will  be  responsive  to  the  envi- 
ronment and  advances  in  medical  knowledge. 

On  another  educational  front,  the  College 
continues  to  contribute  to  the  quality  of  health 
care  by  providing  extensive  continuing  educa- 
tion opportunities  for  physicians  and  other 
health  professionals.  In  1994,  the  College  spon- 
sored more  than  200  conferences  and  work- 
shops and  instituted  a new  competitive  grant 
program  for  faculty  to  develop  community- 
based  education  programs  that  utilize  the  Iowa 
Communications  Network  (ICN).  The  College 
sponsored  its  first  continuing  edu- 
cation course  via  the  ICN  in  March . 
Managing  change  through  inter- 
disciplinary research 

In  the  spirit  of  fostering  inter- 
disciplinary research  that’s  more 
discipline-oriented,  the  UI  Cancer 
Center  won  an  interdisciplinary 
planning  grant  stimulating  further 
joining  and  collaboration  of  the  varying  cancer 
research  interests  across  campus. 

We  believe  the  University  of  Iowa  can  be- 
come a national  leader  with  a cancer  center 
focusing  on  the  special  needs  of  rural  popula- 
tions. We’re  working  to  seek  formal  designation 
of  the  center  by  the  National  Cancer  Institute. 
This  and  like  initiatives  are  becoming  more 
important  to  ensure  high  quality  research  and 


We  must 
meet  Iowa’s 
needs  for 
health  care 
and  services  to 
rural  areas. 


Robert  Kelch,  MD 

Dean,  University  of  Iowa 
College  of  Medicine 


Dr.  Kelch,  a pediatric 
endocrinologist,  assumed 
the  deanship  of  the  UI 
College  of  Medicine  in 
August  1994  after  more 
than  20  years  on  the 
faculty  of  the  University 
of  Michigan. 


Iowa  Medicine  Volume  85 / 4 April  1995  161 


Iowa]  Medicine 


DEAN’S  MESSAGE 


While  we’re  not 
overproducing 
generalist 
physicians,  we 
do  have  a 
distribution 
problem. 


Dean’s  Message 

continued 

cost  effectiveness.  Our  Cancer  Center  and  its 
interdisciplinary  push  is  one  example  of  other 
programmatic  developments  we’ll  see  in  the 
near  future. 

Financing  educational  programs 

As  crucial  as  these  programs  are,  questions 
always  arise  about  how  we’re  going  to  finance 
them  and  meet  society’s  needs.  As  we  move  our 
clinical  teaching  to  ambulatory  settings,  the 
cost  of  medical  education  will  increase  strik- 
ingly. We  can’t  and  won’t  ask  our  students  to 
bear  the  full  burden  of  these  increasing  costs. 
We  believe  it’s  better  to  involve  and  seek  assis- 
tance from  community  providers.  They  can 
assist  in  the  teaching  process,  and  perhaps 
more  indirectly,  bring  an  awareness  to  society 
as  a whole  that  supporting  education  is  worth- 
while especially  as  we  attempt  to  better  meet 
the  primary  health  care  needs  of  Iowans. 


Producing  health  professionals 

A serious  look  at  the  production  of  health 
care  professionals,  including  the  cost  of  their 
training  and  quantity  produced,  is  probably 
warranted. 

While  we’re  probably  not  overproducing  gen- 
eralist physicians,  we  do  have  a distribution 
problem.  We  believe  the  more  our  students  and 
faculty  get  out  in  the  communities  and  partici- 
pate in  education  and  training  sessions,  we’ll 
likely  facilitate  recruitment  and  retention  of 
physicians  in  those  areas.  Getting  residents 
into  underserved  areas  for  training  is  also  im- 
portant. Studies  have  shown  that  the  regional 
location  of  a physician’s  graduate  training  pro- 
gram is  a key  determinant  of  his  or  her  practice 
location. 

I’m  proud  to  join  you  and  be  part  of  the  rich 
tradition  of  collegiate  involvement  that  we  have 
with  the  Iowa  Medical  Society.  HD 


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162  Iowa  Medicine  Volume  85/4  April  1995 


Medical  Protective  Policyowners 
NEVER  get  letters  like  this! 


Any  allegation  of  malpractice  against  a doctor  is  serious  business.  If  you  are  insured  by  The  Medical 
Protective  Company,  be  confident  that  in  any  malpractice  claim  you  are  an  active  partner  in 
analyzing  and  preparing  your  case.  We  seek  your  advice  and  counsel  in  the  beginning,  in  the 
middle,  and  at  the  end  of  your  case.  In  fact,  unless  restricted  by  state  law,  every  individual  Medical 
Protective  professional  liability  policy  guarantees  the  doctor's  right  to  consent  to  any  settlement- 
no  strings  attached!  In  an  era  of  frivolous  suits,  changing  government  attitudes  about  the 
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committees,  shouldn't  you  have  The  Medical  Protective  Company  as  your  professional  liability 
insurer?  Call  your  local  General  Agent  for  more  information  about  how  you  can  have  more  control 
in  defense  of  your  professional  reputation. 


Iowa  Medicine 


FEATURE  ARTICLE 


A new  course  for 

Medical 


Education 


Peter  Desses,  MD 

Dr.  Den  sen  is  associate 
dean  for  student  affairs 
and  curriculum  at  the 
Un  ive  rs  i ty  of  Iowa 
College  of  Medicine. 


When  first-year  medical  students  arrive  at  the  University  of 
Iowa  College  of  Medicine  th  is  coming  fall,  they  will  begin 
the  educational  journey  to  a medical  career  along  a new 
path  — a revamped  undergraduate  medical  curriculum. 


Prompted  by  the  exponential  growth  in 
medical  knowledge,  the  increasing  signif- 
icance of  teaching  in  ambulatory  care 
settings  and  the  impact  of  managed  health 
care  on  medical  practice,  the  University  of 
Iowa  College  of  Medicine  initiated  a detailed 
study  of  its  curriculum  in  the  fall  of  1991. 

The  findings  of  this  review  were  distrib- 
uted widely  in  1993  and  served  as  the  start- 
ing point  for  proposed  modifications  in  the 
structure,  content,  setting  and  pedagogical 
processes  of  medical  education  at  the  UI. 

On  November  14,  1994,  College  of 
Medicine  faculty  voted  overwhelmingly  in 
support  of  proceeding  with  detailed 
development  and  implementation  of  these 
changes,  the  first  phase  to  begin  with  the 
class  entering  this  fall. 

Major  changes  in  emphasis 

Major  changes  in  emphasis 
include  earlier  patient  exposure, 
increased  integration  and  clinical 
relevance  in  the  basic  science 
courses  and  community-based 
primary  care  in  the  clinical  years. 
Structural  revisions  include 


limiting  contact  hours  to  24  hours  a week  in 
the  preclinical  years  and  increasing  the 
weeks  of  required  course  work  in  the  senior 
year  while  retaining  20  weeks  of  elective 
time. 

Curriculum  management  is  also  being 
restructured,  with  increased  responsibility 
allocated  to  six  curriculum  directors:  one  for 
each  of  the  first  four  semesters,  one  to 
oversee  the  clinical  years  and  another  for  a 
new  three-semester  course  entitled  “The 
Foundations  of  Clinical  Practice”.  These 
directors  will  be  charged  with  assuring 
integration  of  material  among  courses  in  a 
semester  and  between  semesters,  as  well  as 
assuring  clinical  relevance  of  course  content. 

Earlier  exposure  to  patients 

As  currently  envisioned,  the  first  year  will 
begin  with  semester-long  courses 
in  gross  anatomy  and  bio- 
chemistry. A 10-week  molecular 
and  cellular  biology  course  will 
give  way  to  a course  in  medical 
genetics  that  runs  through  the 
remainder  of  the  semester.  The 
spring  semester  consists  of  a core 


Major  changes  in 
emphasis  include 
community-based 
primary  care 
in  the  clinical 
years. 


164  Iowa  Medicine  Volume  85  / 4 April  1995 


FEATURE  ARTICLE 


course  that  seeks  to  integrate 
functional  anatomy,  histology, 
embryology  and  physiology  from 
an  organ  system  approach. 

A greatly  revised  course  in 
neuroscience  will  run  parallel  with  this 
integrated  systems  core.  Running  concur- 
rently with  the  basic  science  courses,  the  new 
course,  “The  Foundations  of  Clinical  Practice”, 
will  give  students  their  first  exposure  to 
patients,  disciplines  such  as  preventive 
medicine  and  critical  appraisal  skills. 

Major  goals  for  this  course  include 
developing  the  interpersonal  skills  critical  for 
patient  interactions  and  facilitating  students’ 
transition  to  an  adult  style  of  learning. 

Focus  on  skills  of  generalists 

Another  unique  feature  of  the  revised 
curriculum  is  the  greater  emphasis  to  be 
placed  on  the  skills  and  body  of  knowledge 
the  generalist  requires.  This  will  coincide 
with  the  minimum  core  of  material  that  the 
College  envisions  having  all  students  master 
prior  to  graduation. 

One  way  the  new  curriculum  seeks  to  do 
this  is  through  the  generalist  core  of 
clerkships,  which  includes  community-based 
primary  care,  family  practice  and  internal 
medicine  ambulatory  care,  general  internal 
medicine,  obstetrics  and  gynecology  and 
pediatrics. 

When  students  begin  their  full-time 
clinical  experiences,  they  will  be  required  to 
complete  two  of  the  six  six-week  clerkships 
comprising  the  generalist  core  before 
fulfilling  the  broader  array  of  curricular 
mandates. 


Six  clerkships  complete  by  third  year 

All  six  of  the  generalist  core  clerkships 
must  be  completed  by  the  end  of  the  third 
year.  This  way  the  basic  skills  just  acquired 
in  the  second-year  introduction  to  clinical 
medicine  course  will  receive  appropriate 
early  reinforcement. 

A six-week  community-based  primary  care 
rotation  will  serve  to  further  acquaint 
students  with  the  settings  in  which  generalist 
physicians  practice  medicine. 

Successfully  implementing  this  generalist 
curricular  component  will  depend  on  the 
development  of  extramural  educational 
campuses  and  will  require  the  cooperation 
and  collaboration  of  many  physicians 
throughout  Iowa.  The  College  of  Medicine 
welcomes  the  opportunity  to  collaborate  with 
all  Iowa  physicians  in  this  important 
endeavor.  HO 


A new  course,  “The 
Foundations  of 
Clinical  Practice”, 
will  give  students 
their  first  exposure 
to  patients. 


Iowa  Medicine  Volume  85  / 4 April  1995  165 


Iowa  Medicine 


FEATURE  ARTICLE 


Beyond  measles  and  influenza: 

The  future  of 


Vera  Dordick 

Ms.  Dordick  is  assistant 
director  of  Health  Science 
Relations  at  the  Univer- 
sity of  Iowa  College  of 
Medicine. 


vaccines 


The  usefulness  of  antibiotics  has  become  more  limited  due  to 
the  growing  ability  of  bacteria  to  become  resistant.  The 
preventive  potential  of  vaccines  may  offer  solutions  to  some 
of  today’s  medical  challenges,  say  UI  experts. 


Long  before  Edward  Jenner’s  landmark  professor  and  head  of  microbiology.  “In  the 


experiments  opened  the  way  for  the 
development  of  the  smallpox  vaccine,  ancient 
Chinese  physicians  practiced  inoculation  for 
the  disease.  Today’s  medical  scientists, 


future,  physicians  will  be  armed  with  a wider 
array  of  vaccines  that  may  be  delivered  in 
very  novel  ways. 

“Before  the  1950s,  only  killed  vaccines  of 


armed  with  the  advanced  tools  of  molecular  whole  organisms  were  available,”  Apicella 


says.  “Now  we  are  finding  components  of 
bacteria  that  can  be  modified,  or  attenuated, 
for  use  in  vaccines.”  For  example,  the  ‘old’ 
pertussis  vaccine  had  many  side  effects,  some 
quite  serious.  Scientists  have  modified  the 
vaccine,  eliminating  its  toxic  component. 

The  new  and  the  improved 

Some  vaccines  may  be  closer  at  hand  than 
others.  Apicella  predicts  that  the  next  major 
victory  will  be  improved  vaccines  for 
They  are  looking  for  the  mechanisms  these  pneumococcal  pneumonia,  a major  cause  of 
culprits  use  to  infect  humans.  Knowledge  death  among  the  elderly  and  in  developing 
about  how  these  microbes  operate  countries. 

could  help  investigators  design  ^ flitUTC,  ^ vaccine  for  middle  ear 

ways  to  interfere  with  those  physicians  will  be 
mechanisms  and  ultimately  armed  with  a wider 

develop  strategies  for  vaccines.  array  Of  V3CCineS 

delivered  in  very 
novel  ways. 


biology  and  genetic  analysis,  are  still 
searching  for  ways  to  guard  against  the 
microorganisms  that  ail  us.  What  they’re 
finding  may  offer  new  protection  against 
disease  and  improve  the  way  vaccines  are 
delivered,  adding  to  the  variety  of  vaccines 
that  have  become  public  health  staples. 

Researchers  throughout  the  University  of 
Iowa  College  of  Medicine  are  exploring 
bacteria  and  viruses  ranging  from  Pseu- 
domonas and  Gonococcus  to  papillomavirus. 


“There  are  tremendous 
opportunities  for  new  vaccines,” 
says  Dr.  Michael  Apicella,  UI 


disease  — a source  of  woe  for 
many  young  children  — may  also 
be  around  the  corner.  Dr.  Apicella 
has  patented  one,  based  on  a 
protein  in  the  cell  wall  of  the 
haemophilus  bacteria,  which  is 


166  Iowa  Medicine  Volume  85  / 4 April  1995 


currently  in  the  first  phase  of  clinical  trials. 

“Pneumococcal  bacteria  can  also  cause 
middle  ear  diseases,  and  the  proteins  in  its  cell 
wall  might  also  be  useful,”  says  Dr.  Apieella. 

Efficacy  of  TB  vaccine  varies 

For  other  diseases,  like  tuberculosis, 
existing  live  vaccines  provide  limited 
protection. 

“The  current  tuberculosis  vaccine  has 
varied  widely  in  efficacy,  doesn’t  allow  for  TB 
skin  testing  and  is  probably  not  as  effective 
for  pulmonary  TB,  the  most  common  type,” 
says  Dr.  Larry  Schlesinger,  UI  assistant 
professor  of  internal  medicine.  “The 
resurgence  of  TB  during  the  past  decade  and 
the  rising  number  of  antibiotic-resistant 
strains  of  TB  have  heightened  interest  in 
preventing  the  disease.” 

Schlesinger’s  laboratory  team  is  trying  to 
identify  the  major  molecules  on  the  TB 
bacterium  that  allow  it  to  enter  specialized 
white  blood  cells  called  macrophages.  These 
cells  serve  as  the  normal  host  niche  for  the 
bacterium. 

“Our  long  range  goal  is  to  determine 
whether  vaccinating  people  with  the 
bacterial  molecules  will  create  immune 
responses  that  block  the  bacterium  from 
entering  macrophages.  We  want  to  find  a way 
to  interrupt  the  life  cycle  of  the  organism,” 
he  explains. 

“We’re  also  working  to  create  molecules 
for  specifically  identifying  and  destroying  the 
white  cells  that  carry  bacteria.  This  will  serve 
as  a form  of  targeted  immunotherapy  that  is 
similar  to  cancer  treatment  approaches. 


Hope  for  fighting  viruses,  parasites 

Developing  vaccine  strategies  for  viruses 
presents  different  challenges,  however.  The 
human  papillomavirus  (HPV),  the  most 
common  viral  sexually  transmitted  disease 
today,  lives  in  human  cells  and  uses  their 
machinery  to  replicate  and  maintain  its  life 
cycle,  says  Dr.  Patricia  Winokur,  UI  assistant 
professor  of  internal  medicine.  Prevention 
strategies  are  key,  because  therapies  for 
genital  warts  are  inefficient  and  don’t  prevent 
recurrence,  she  adds. 

“It’s  difficult  to  interfere  with  HPV  and 
leave  the  surrounding  tissues  unharmed.  We 
know  that  two  viral  proteins  interact  with 
each  other  and  with  the  host  cell.  These  two 
proteins  could  provide  important  targets  for 
new  antiviral  therapies,”  she  explains.  “A 
vaccine  for  HPV  is  far  in  the  future.” 

Vaccines  for  parasitic  diseases  have 
proven  just  as  elusive.  While  not  common  in 
the  U.S.,  leishmaniasis,  spread  through  the 
bite  of  the  sandfly,  is  a major  problem  in 
many  areas  of  the  world.  The  fatal  visceral 
form  of  the  disease  is  epidemic  in  Sudan, 
Brazil  and  India. 

“Current  treatments  for  Leishmania  have 
toxic  side  effects.  A vaccine  would  be 
extremely  useful,  particularly  for  developing 
countries  where  access  to  medical  care  is 
limited,”  says  Dr.  Mary  Wilson,  UI  associate 
professor  of  internal  medicine. 

Wilson  is  examining  parasite  proteins  that 
might  be  useful  in  developing  a vaccine, 
particularly  if  they  are  given  with  another 
organism  that  might  enhance  the  immune 

continued 


Therapies  for 
genital  warts  are 
inefficient  and 
don’t  prevent 
recurrence. 


Iowa  Medicine  Volume  85  / 4 April  1995  167 


Iowa  | Medicine 


F E ft  T U R E A R T I C L E 

continued 


Tomorrow’s  patient 
will  likely  receive 
these  new  vaccines 
through  novel 
delivery  methods. 


response.  She  also  studies  other  aspects  of 
leishmaniasis,  including  the  possibility  of  a 
genetic  tendency  toward  the  development  of 
visceral  leighmaniasis. 

Wilson  and  John  Donelson,  UI  professor  of 
biochemistry  and  Howard  Hughes  Medical 
Institute  investigator,  are  examining  a 
surface  protein  on  the  parasite  that  appears 
to  be  associated  with  its  virulence. 

She  and  Dr.  Bradley  Britigan,  UI  professor 
of  internal  medicine,  are  also  studying  how 
the  parasite  enters  a macrophage  and  how  it 
is  able  to  survive  the  toxic  materials  that  the 
macrophage  produces  to  kill  it. 

Innovative  ways  to  immunize 

Tomorrow's  patients  will  likely  receive 
these  new  vaccines  — as  well  as  today’s 
proven  vaccines  — through  novel  delivery 
methods. 

“Using  adjuvants,  such  as  microscopic 
beads  with  pores,  vaccines  could  be  delivered 
through  timed  release  over  the  long  term. 
For  example,  a newborn  infant  in  the  nursery 
would  receive  a multicomponent  vaccine 
that  releases  its  ingredients  at  specified 
times,  thus  eliminating  the  need  for  repeat 
inoculations,”  Dr.  Apicella  explains. 

Vaccines  based  on  attenuated  bacteria  will 
also  give  way  to  oral  vaccines. 

“Once  ingested,  the  vaccine  enters  the 
lymphatic  sites  in  the  gastrointestinal  tract 
and  creates  immunity,”  Dr.  Apicella  says. 

The  preventive  potential  of  new  vaccines 
may  offer  solutions  to  some  of  today’s 
medical  challenges. 

“It’s  clear  that  antibiotics  have  limited 


usefulness  due  to  the  growing  ability  of 
bacteria  to  become  resistant,”  Dr.  Apicella 
concludes. 

Therefore,  regardless  of  how  they  are 
delivered,  vaccines  will  play  an  ever 
increasing  role  in  the  “big  picture”  of  public 
health.  E2 


168  Iowa  Medicine  Volume  85  / 4 April  1995 


Do  YOU  NEED  TO  RECRUIT 
A NEW  PHYSICIAN 
OR 

DO  YOU  HAVE  MEDICAL  EQUIPMENT 

TO  SELL? 


Try  advertising  in  Iowa  Medicine  \s 
Classified  Advertising  Section 


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Display  classified  advertising  rates  are  $25  per  column  inch.  A variety  of  type  sizes,  borders,  reverses 
or  screens  can  be  included  in  your  ad.  Ad  sizes  range  from  1 column  by  2"  deep  to  1 column  by  6" 
deep.  Please  specify  the  size  and  the  design  (screens,  reverses,  borders)  or  use  example  A,  B or  C. 
If  not  specified,  the  editors  will  use  their  best  judgement. 


A Great  Opportunity 

We  are  seeking  a general  inter- 
nist or  family  practitioner  with 
geriatric  interest.  An  entrepre- 
neurial spirit  is  essential. 

The  professional  chosen  for  this 
position  will  launch  an  evolving 
group  practice  in  Any  town,  Iowa. 

A very  attractive  benefit  package 
(including  practice  equity)  en- 
hances this  offer. 

Please  contact  Placement  Dept, 
for  detailed  information. 
123/456-7890 


Example  A 


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• Paid  Malpractice 

• Competitive  Compensation 

• Flexible  Schedule 

• Incentives 

• Full  or  Part-time 

For  more  information 
contact  Dr.  Jones  at  123/456-7890 


Example  B 


For  more 
information  or 
to  place  a 
display  classified 
ad.  call  Jane  or 
Bev  at  515/223- 
1401  or  800/ 
747-3070,  fax 
515/223-8420. 


Family  Practice 


Medical  group  is  searching  for  a family 
practitioner  to  help  direct  Family  and 
Urgent  Care  practice  in  Any  Town, 
Iowa.  Send  CV  to: 

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Attn:  Medical  Director 


Deadline  for 
advertising  is 
the  first  of  the 
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publication. 


Example  C 


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HEALTH 


Over  10,000  individuals  are  protected  by  the  Iowa 
Medical  Society-sponsored  STATEWIDE  PHYSICIANS 
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If  you’re  not  one  of  the  SPHIP  insureds,  you  may  want 
to  explore  the  program’s  many  coverage  options  — 
both  medical  and  dental.  We’ll  be  glad  to  supply 
information  specific  to  you  and  your  practice. 


Endorsed  and  overseen  by  the  IMS  for  its  members, 
their  families  and  employees,  the  SPHIP  has  been 
underwritten  by  Blue  Cross  Blue  Shield  of  Iowa 
since  the  program  began  40  years  ago.  Today’s 
program  incorporates  various  deductibles  and  cover- 
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Please  call  Ruth  Clare,  Terri  DeGroot  or  Mary  Sievers 
for  information  about  the  program. 


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Iowa  | Medicine 


SCIENCE  AND  EDUCATION 


The  Journal 

of  the  I o w a Medical  Society 


Sports  medicine  education  in  the  U.S. 


# Damel  Fick , MD;  David  Tearse,  MD 

Sports  Medicine  is  a broad  area  of  health  care 
which  includes:  1 ) exercise  as  an  essential 
component  of  health  throughout  life;  2)  med- 
ical management  and  supervision  of  recre- 
ational and  competitive  athletes  and  all 
others  who  exercise  and  3)  exercise  for  pre- 
vention and  treatment  of  disease  and  injury. 
The  practice  of  sports  medicine  is  the  applica- 
tion of  the  physician’s  knowledge,  skills  and 
attitudes  to  all  persons  engaged  in  sports  and 
exercise. 

In  1987,  Marion  Alberts,  MD,  Iowa  Medi- 
cine scientific  editor,  voiced  concern  over  the 
care  of  high  school  athletes.'  He  specifically 
listed  inadequate  examination  of  athletes, 
poor  facilities  and  exploitative  coaches  and 
parents.  lie  felt  there  was  a need  to  educate 
and  train  those  who  care  for  athletic  pro- 
grams. At  the  time  of  Dr.  Alberts’  original  edi- 
torial, there  was  little  if  any  organized  sports 
medicine  education  in  medical  schools.  As 
recently  as  1988,  Whitley  and  Nyberg  docu- 
mented only  five  of  105  medical  schools 
offered  a sports  medicine  course  to  medical 
students.2 

Seven  years  later,  it  seems  as  if  sports  medi- 
cine has  literally  exploded  in  popularity  and 
profit.  Unfortunately,  this  has  created  a situa- 
tion where  sports  medicine  advice  and  ser- 
vices do  not  come  from  the  medical  profes- 
sion. Whitley  and  Nyberg  noted  that 
information  and  treatment  programs  often 
comes  from  the  news  media,  health  establish- 
ments and  self  proclaimed  experts.  These 
“experts”  often  have  little  education,  training, 
or  experience  in  sports  medicine.  Their  moti- 
vation is  commercial  and  not  based  in  scientif- 
ic fact. 

Physicians  are  the  best  source  of  informa- 
tion and  sendees  in  sports  medicine  today.  As 
experts  in  this  field,  we  must  take  a leadership 


position.  However,  if  we  are  to  do  this,  there 
has  to  be  undergraduate  education  in  sports 
medicine.  We  have  to  educate  tomorrow’s 
sport  physicians  while  they  are  medical  stu- 
dents. Early  exposure  and  education  to  med- 
ical students  in  the  field  of  sports  medicine 
will  eventually  produce  doctors  with  training 
and  expertise  which  will  allow  them  to  provide 
sports  medicine  care  in  a professional  and 
appropriate  manner. 

How  has  sports  medicine’s  current  populari- 
ty affected  sports  medicine  curriculum  in  U.S. 
medical  schools?  How  many  U.S.  medical 
schools  have  sports  medicine  courses  and 
which  departments  are  offering  the  courses? 

To  answer  these  questions,  we  collected 
information  from  all  126  U.S.  medical  schools. 
Sports  medicine  electives  were  offered  in  61 
(48.4%)  medical  schools;  41  (57%)  of  these 
were  public  schools  and  20  (37%)  were  private 
schools.  There  were  71  different  listings  at 
these  61  medical  schools.  Eight  medical 
schools  listed  more  than  one  separate  elective; 
six  listed  two  courses  and  two  listed  three  sep- 
arate courses.  Most  courses  were  offered  by 
the  departments  of  orthopaedics  (66%).  Prima- 
ry care  departments  offered  28.1%.  The  course 
descriptions  provided  by  the  catalogues  varied 
significantly  (see  Table  1 next  page). 

We  found  that  U.S.  medical  schools  have 
responded  to  the  sports  medicine  demand 
with  a 14-fold  increase  in  courses  over  the  last 
five  years.  What  started  out  as  five  courses  in 
1988  has  grown  to  over  70  courses  in  1993. 
Three  out  of  10  courses  are  primary  care 
(family  practice  and  pediatrics)  in  focus. 

While  orthopaedics  has  traditionally  been 
the  leader  in  sports  medicine,  primary  care 
physicians  are  becoming  more  involved  and 
contributing  increasing  numbers  to  the  ranks 
of  sport  physicians.  Several  recent  develop- 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for 
April  1995. 


Damel  Fick,  MD 

Dr.  Fick  is  with  the 
Departments  of  Family 
Practice  and  Orthopaedic 
Surgery,  University  of 
Iowa  College  of  Medicine. 

David  Tearse,  MD 

Dr.  Tearse  is  with  the 
Department  of 
Orthopaedic  Surgery, 
University  of  Iowa 
College  of  Medicine. 


Iowa  Medicine  Volume  85  / 4 April  1995  171 


Iowa  [Medicine 


SCIENCE  AND  E D U C ft  T I 0 N 


Sports  medicine  education  in  the  U.S. 


continued 

ments  in  primary  care  sports  medicine  has 
helped  move  the  specialty  forward  in  the  last 
five  years.  Membership  in  the  American  Med- 
ical Society  for  Sports  Medicine  (AMSSM),  the 
sister  organization  to  the  American  Orthope- 
dic Society  for  Sports  Medicine  (AOSSM),  is 
increasing.  The  boards  of  family  practice, 
internal  medicine,  pediatrics  and  emergency 
medicine  offered  the  first  Sports  Medicine  Cer- 
tificate of  Added  Qualification  in  the  fall  of 
1993.  Primary  care  sports  medicine  fellow- 
ships have  been  increasing  in  number  and 
ACGME  guidelines  for  primary  care  sports 
medicine  fellowship  accreditations  will  be  pub- 
lished soon. 


TABLE  1 

CONTENT  OF  SPORTS  MEDICINE  ELECTIVES 

Activity 

# of  courses 
that  listed  activity 

Fieldside  participation 

29 

Operative  assistance 

28 

Training  room  visits 

21 

Required  reading 

17 

Conferences 

13 

Research  or  literature  review 

17 

Organized  lectures 

10 

Formal  student  evaluation 

19 

The  comparison  of  orthopaedics  and  prima- 
ry care  raises  an  important  issue  — coopera- 
tion of  primary  care  and  orthopaedics.  The 
authors  of  this  article  represent  both  primary 
care  and  orthopaedic  surgery.  Recently,  prima- 
ry care  has  become  part  of  the  sports  medi- 
cine service  that  cares  for  over  200  Division  I 
athletes,  in  addition  to  thousands  of  high 
school  and  recreational  patients  each  year. 
This  cooperation  has  been  mutually  beneficial 
for  both  specialties.  With  competition  from 
non-medical  sources  it  is  imperative  physi- 
cians work  together  to  provide  sports  medi- 
cine care  to  student  athletes. 

The  University  of  Iowa  offers  medical  stu- 
dents the  option  of  sports  medicine  electives 
in  both  orthopaedic  surgery  and  family  prac- 
tice. Sports  Medicine  education  must  begin  in 
our  medical  schools  if  we  want  to  provide  Iowa 
student  athletes  with  well  trained  and  knowl- 
edgeable physicians.  EH 

References 


1.  Alberts,  ME:  Sports  medicine:  Iowa  Medicine 
1987:77:453. 

2.  Whitley,  JD  and  Nyberg,  KL:  Exercise  medicine  in 
medical  education  in  the  United  States.  Phys  Sportsmed 
1988;16(  10):93-101. 


r, 


172  Iowa  Medicine  Volume  85  / 4 April  1995 


Iowa  [Medicine 


n t t u i 


u n 


o u m m t n 


As  life  passes  by 


Life  can  only  be  understood  backwards, 
but  it  must  be  lived  forward. 

Soren  Kierkegaard,  Danish  scholar,  (1813-1855) 

Life  is  not  dated  merely  by  years.  Events 
are  sometimes  the  best  calendars. 

Benjamin  Disraeli  (1804-1881) 

These  quotations  exemplify  the  experi- 
ences in  our  home  during  the  past  few 
days.  We  have  been  sorting  hundreds  of 
slides  and  prints  taken  of  family  members  and 
vacation  places  over  the  years.  It  is  a tedious 
task;  yet  an  enjoyable  one.  A half  century  of 
marriage  has  provided  numerous  memories 
now  brought  to  mind  by  viewing  the  pictorial 
records  of  the  past. 

Recollection  of  events  in  the  childhood  years 
of  our  four  children  has  provided  a 
kaleidoscopic  trip  through  the  past. 

The  joys  of  parenthood  interwoven 
with  the  adventures  of  childhood 
have  been  renewed.  There  is  the 
photograph  of  our  youngest  while 
in  an  incubator  that  provided  him 
warmth  and  security  during  the 
first  weeks  of  his  life.  Another 
photograph  recalls  the  home-runs 
by  our  oldest  son  while  a Little  Leaguer.  An- 
other reminds  us  of  our  youngest  daughter 
during  her  bout  with  chicken  pox.  And,  an- 
other of  our  oldest  daughter  in  a beautiful  blue 
gown  ready  for  her  senior  prom. 

I am  sure  many  of  my  older  readers  have 
experienced  the  recollection  of  memories  de- 
picted by  collections  of  slides  and  prints  . . . 
collections  stashed  away  in  projector  trays, 


photo  albums,  boxes  and  sometimes  in  the 
same  envelope  in  which  the  photographs  were 
delivered  from  the  processors.  Of  course  there 
are  some  of  you  who  have  catalogued  and  filed 
your  photographic  collections  ready  to  be  shown 
at  any  time.  But,  when?  Most  of  us  shoot  the 
pictures,  have  the  film  developed,  review  the 
photos  and  put  them  into  a drawer,  seldom  to 
be  viewed  again. 

Our  lives  are  much  like  these  collections  of 
photographs.  Memories  imprint  a view  of  past 
events  in  our  minds  when  we  allow  it.  As 
Kierkegaard  said  “Life  can  only  be  understood 
backwards”.  We  can  look  back  to  the  joyous 
events  of  the  past  (yes,  the  unhappy  events  as 
well)  and  relive  life  as  we  knew  it.  Yes,  again  as 
Kierkegaard  goes  on  to  say,  “but  it  [life]  must  be 
lived  forward”.  I believe,  we  can 
make  our  entire  existence  more 
joyful  and  fulfilling.  So  many  per- 
sons harbor  depressive  attitudes 
about  their  past  that  their  present 
dictates  misery  in  the  future.  The 
difficult  events  of  the  past  often 
caused  concern,  but  were  less  dire 
than  anticipated  at  the  time. 

Life  goes  on.  Cicero,  the  Latin  philosopher, 
said,  “The  life  given  us  by  nature  is  short,  but 
the  memory  of  a well-spent  life  is  eternal.” 
Enjoy  life.  Look  upon  the  past  as  experience 
with  good  and  bad  memories.  Look  forward  to 
the  future  with  anticipation,  planning  for  a 
continuation  of  events  and  joys  that  in  a split 
second  will  become  part  of  the  past.  Qii] 


We  can 
make  our 
entire 
existence 
more  joyful 
and  fulfilling. 


# 


Marion  .Alberts,  MD 


Iowa  Medicine  Volume  85  / 4 April  1995  173 


BUDMULCAHYS 


GRAND  CHEROKEE  LAREDO; 


GRAND  CHEROKEE  LTD 


IOWA'S  LARGEST  SELECTION 


CHEROKEE  COUNTRY 


CHEROKEE  SPORT 


'95  SUMMIT  ES 


'95  VISION 


STOP  IN  TODAY  TO  SEE  OUR  FULL  LINE! 


Iowa  [Medicine 


PHYSICIAN  LEARNER 


Retraining  physicians 
for  primary  care 


There  is  much  concern  about  physician 
workforce  imbalance.  While  some  states 
and  regions  find  it  difficult  to  recruit 
primary  care  physicians  and  certain  medical 
specialists,  other  information  suggests  we  face 
an  increasing  surplus  of  physicians.  Within 
recent  years  a number  of  studies  and  commis- 
sions have  recommended  that  the  nation  aspire 
to  training  as  many  generalists  as  medical  and 
surgical  specialists.  If  such  a proportion  is  to  be 
achieved,  approximately  70%  of  graduating  phy- 
sicians from  this  time  forward  would  need  to 
enter  a true  primary  care  discipline  to  attain 
the  50/50  goal  by  the  year  2020. 

In  the  interim,  physician  unemployment  (or 
at  least  underemployment)  may  become  part  of 
the  American  medical  marketplace.  In  the 
United  States  this  phenomenon  has  probably 
been  less  noticeable  since  physi- 
cians have  been  willing  to  relocate 
from  high-density  medical  areas  to 
other  regions  of  the  country.  In  a 
growing  number  of  cases,  physi- 
cians who  choose  to  remain  may 
accept  static  or  reduced  compen- 
sation as  a price  for  practice  stabil- 
ity. There  is  anecdotal  evidence 
that  newly-minted  subspecialists  may  be  expe- 
riencing difficulty  obtaining  any  suitable  posi- 
tion regardless  of  their  flexibility. 

These  observations  have  led  to  serious  dis- 
cussions about  physician  retraining.  While  some 
proposals  have  centered  on  the  retraining  of 
medical  or  surgical  specialists  to  provide  gener- 
alist care,  most  of  the  interest  is  focused  on  the 


retraining  of  subspecialists  to  provide  more 
primary  care-oriented  services.  A recent  ar- 
ticle by  Wall  and  Saultz  in  Academic  Medicine 
(April,  1994)  described  four  pathways  for  re- 
training available  to  the  practicing  physician. 
The  first  is  formal  residency  training  in  the  new 
discipline  leading  to  board  certification.  A 
second  involves  an  organization,  presumably  a 
certifying  medical  or  surgical  specialty,  grant- 
ing some  type  of  certification  of  qualification  for 
an  individual  obtaining  post-residency  train- 
ing. In  a third  pathway,  a specific  institution 
might  certify  the  individual  to  provide  medical 
care  at  that  institution.  Finally,  an  informal 
apprenticeship  pathway  is  described. 

Within  continuing  medical  education  circles 
there  is  a current  effort  to  develop  model  cur- 
ricula for  at  least  the  third  and  fourth  pathways. 

Any  such  programs  would  need  to 
be  constructed  carefully  to  meet 
concerns  of  licensing  boards  and 
hospitals  or  clinics  in  which  physi- 
cians might  practice  their  “new” 
discipline.  It  is  possible  that  dem- 
onstration education  programs 
may  be  developed  in  these  areas, 
although  the  lack  of  comprehen- 
sive national  health  care  reform  suggests  that 
further  marketplace  evolution  may  be  needed. 

Physician  retraining  is  an  idea  whose  time 
may  not  yet  have  come,  but  nevertheless  an 
idea  that  will  be  with  us  until  the  physician 
workforce  maldistribution  improves.  EE3 


Newly-minted 
subspecialists 
may  be  experi- 
encing difficulty 
obtaining  any 
suitable  position. 


Iowa  Medicine  Volume  85  / 4 April  1995  175 


Iowa|Medicine 


Classified  Advertising 


Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
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medicine  practice.  The  Mankato  Clinic  is  a 
70-doctor  multispecialty  group  practice  in 
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McGregor,  Medical  Director,  at  507/389-8548 
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Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
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in  same  multispecialty  group.  Full  privileges 
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Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


Marshalltown , Iowa 

Best  of  both  worlds — rural  small  group  at- 
mosphere, urban  large  group  amenities.  Seek- 
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incentive,  1 month  vacation,  CME  allowance; 
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J.  Pullen,  MD,  Broadlawns  Medical  Center, 
1801  Hickman  Road,  Des  Moines,  Iowa  50314, 
515/282-5700,  fax  515/282-5732. 


Emergency  Medicine 
Locum  Tenens 

Seeking  quality  physicians  interested  in 
emergency  medicine  practice  or  primary 
care  locum  tenens.  Full-time  and  regu- 
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Democratic  group,  highly  competitive 
compensation,  paid  St.  Paul  malprac- 
tice with  unlimited  tail,  excellent  ben- 
efit package/bonuses  to  full-time  phy- 
sicians. Contact  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021. 
Phone  1 -800  / 729-78 1 3 or  5 1 5 / 964-2772 . 


Emergency  Medicine,  Dcs  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Gall  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 

Minneapolis,  MN — Opportunities  available  for 
BE/BC  family  practitioners  with  OB  to  join  6 
person  group.  Western  Minneapolis  suburb. 
No  practice  buy-in  required.  Excellent  salary 
and  benefits.  Please  send  CV  or  call  Nancy 
Borgstrom,  Aspen  Medical  Group,  1021 
Bandana  Boulevard  East  #200,  St.  Paul, 
Minnesota  55108,  612/642-2779  or  fax  612/ 
642-9441.  EOE. 


Madison,  Wisconsin — Dean  Medical  Center,  a 
300-physician  multispecialty  group,  is  seeking 
additional  family  physicians  to  join  its  30- 
member  department.  Positions  are  located  at 
our  Arcand  Park,  East  Madison  and  Deerfield 
Clinic  locations.  All  positions  have  an 
excellent  call  schedule  and  obstetrics  is 
optional.  Madison  is  the  home  of  the 
University  of  Wisconsin  with  enrollment  of 
over  40,000  students  and  the  state  capital. 
Abundant  cultural  and  recreational  opportuni- 
ties are  available  year  round.  Excellent 
compensation  and  benefits  are  provided  with 
employment  leading  to  shareholder  status. 

For  more  information  contact  Scott  M. 
Lindblom,  Dean  Business  Office,  1808  West 
Beltline  Highway,  PO  Box  9328,  Madison, 
Wisconsin  53715-0328,  work  at  1/800-279- 
9966,  608/259-5151  or  at  home  608/833-7985. 
An  Equal  Oportunity  Employer. 

Janesville,  Wisconsin — Dean  Medical  Center, 
a 300-physician  multispecialty  group,  is 
actively  recruiting  additional  BE/BC  internal 
medicine  physicians  to  practice  at  the 
Riverview  Clinic  locations  in  Janesville,  Milton 
and  Delavan,  Wisconsin.  Traditional  internal 
medicine  and  urgent  care  practice  opportuni- 
ties are  available.  Janesville,  population 
55,000,  is  a beautiful,  family-oriented 
community  with  excellent  schools  and 
abundant  recreational  activities.  Excellent 
compensation  and  benefits  are  provided  with 
employment  leading  to  shareholder  status. 
Send  CV  to  Stan  Gruhn,  MD,  Riverview  Clinic, 
PO  Box  551,  Janesville,  Wisconsin  53547  or 
call  608/755-3500.  An  Equal  Opportunity 
Employer. 

Beaver  Dam,  Wisconsin — Medical  Associates 
of  Beaver  Dam  is  actively  recruiting  a BE/BC 
family  physician  to  join  its  staff  of  6 family 
physicians.  Call  is  shared  equally  and  all 
hospital  admissions  are  at  our  local  100-bed 
hospital.  Beaver  Dam  is  a safe,  family-oriented 
community  of  15,000  located  45  minutes 
north  of  Madison  with  excellent  schools  and  4 
season  recreational  opportunities.  Excellent 
compensation  and  benefits  are  provided.  For 
more  information  please  contact  Scott  M. 
Lindblom,  Medical  Staff  Recruiter,  Dean 
Medical  Center,  1808  West  Beltline  Highway, 
1/800-279-9966,  608/259-5151,  fax  608/259- 
5294  or  at  home  608/833-7985. 


176  Iowa  Medicine  Volume  85/ 4 April  1995 


LeMarsy  Iowa 

Seeking  quality  physicians  to  prac- 
tice at  a 4300  average  volume  ER. 
Director  and  staff  positions.  Full 
and  regular  part-time.  Democratic 
group,  highly  competitive  compen- 
sation, paid  St.  Paul  malpractice  with 
unlimited  tail,  excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
ACUTE  CARE,  INC.,  P.O.  Box  515, 
Ankeny,  Iowa  50021;  phone  800/ 
729-7813. 


Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 
jan  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 
family  oriented  community  40  miles  northeast 
lof  Des  Moines.  We  have  a beautiful  new 
'facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital. 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-making,  1 in  8 call 
and  a very  competitive  salarv/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
'752-5469. 


Time  For  a Move?— BC/BE  FP,  IM,  OB/GYN, 
PEDS.  Our  promise — We’ll  save  you  valuable 
time  by  calling  every  hospital,  group  and  ad  in 
your  desired  market.  You’ll  know  every  job 
within  20  days.  We  track  every  community  in 
the  country,  including  over  2000  rural 
locations.  Cedar  Rapids,  Des  Moines,  Quad 
Cities,  Kansas  City,  Boston,  Chicago,  India- 
napolis, many  more.  New  openings  daily — call 
now  for  details!  The  Curare  Group,  Inc.,  M-F 
9am-8pm,  Sat  1-5  pm  EST.  800/880-2028,  Fax 
812/331-0659. 


Emergency  Medicine,  Council  Bluffs,  Iowa — 
Opening  available  for  qualified  physician  to 
join  group  of  emergency  physicians.  Training 
and/or  certification  in  primary  care  specialty 
or  emergency  medicine.  Flexible  scheduling. 
Newly  remodeled  emergency  department. 
Enjoy  rural  and  urban  atmosphere.  Compen- 
sation up  to  +8200K/vear  plus  vacation.  Write 
Bluffs  Emergency  Care  Services,  PC,  933  East 
Pierce  Street,  Council  Bluffs,  Iowa  51503;  712/ 
328-6111. 


Internal  Medicine,  Carroll,  Iowa — Outstand- 
ing professional  opportunity  for  an  internal 
medicine  physician  in  a progressive,  safe  and 
clean  community  of  10,000.  This  opportunity 
is  available  for  either  practicing  internal 
medicine  physician,  or  the  internal  medicine 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  informtion,  call  Randy  Simmons,  vice 
president,  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll,  Iowa  51401. 


Sioux  City — An  excellent  position  is  available 
for  a BC/BE  family  practice  physician  in  a new 
community  health  center.  A full  range  of 
family  practice  medicine  is  needed  in  a 
community  that  is  very  supportive  of  the 
center.  Sioux  City  is  a great  place  to  raise  a 
family  and  has  excellent  public  and  parochial 
school  systems,  a community  college,  2 liberal 
arts  colleges,  a graduate  center,  2 excellent 
medical  centers,  a Residency  Training 
Program  (family  practice),  etc.  The  center 
offers  a competitive  compensation  and  benefit 
package,  paid  malpractice,  etc.  FEDERAL 
LOAN  REPAYMENT  PROGRAM  AVAILABLE. 
For  more  information  write  Jeff  Hackett, 
Executive  Director,  Siouxland  Community 
Health  Center,  PO  Box  2118,  Sioux  City, 

Iowa  51104-0118  or  call  712/252-2477. 


No  Assembly  Lines  Here — FPs,  IMs  and  OB/ 
GYNs  at  North  Memorial-owned  and  affiliated 
clinics  don’t  hand  patients  off  to  the  next 
available  specialist.  Guide  your  patients 
through  their  entire  care  process  at  one  of  our 
25  practices  in  urban  or  semi-rural  Minneapo- 
lis locations.  Plus,  become  eligible  for  815,000 
on  start  date.  Interested  BC/BE  MDs,  call  1/ 
800-275-4790  or  fax  CV  to  612/520-1564. 


Lancaster,  Wisconsin — Dean  Medical  Center, 
a 300+  physician  private  multispecialty  group, 
is  actively  recruiting  for  one  board  eligible/ 
board  certified  family  physician  to  practice  at 
the  Grant  Community  Clinic  in  Lancaster, 
Wisconsin  (population  4,200),  an  affiliated 
clinic  of  Dean  Medical  Center.  Their  current 
staff  consists  of  3 family  physicians  and  one 
general  surgeon.  The  group  also  has  2 
physician  assistants  on  staff.  Each  physician 
is  at  the  clinic  6 hours  a day,  4 days  per  week, 
seeing  between  20-25  patients  daily.  A 
minimum  8110,000  guaranteed  salary  plus 
incentive  is  provided.  For  more  information 
please  contact  Scott  M.  Lindblom,  Medical 
Staff  Recruiter,  Dean  Medical  Center,  1808 
West  Beltline  Highway,  1/800-279-9966,  608/ 
259-5151,  fax  608/259-5294  or  at  home  608/ 
833-7985. 


Janesville,  Wisconsin — Dean  Medical  Center, 
a 300-physician  multispecialty  group,  is 
actively  recruiting  additional  BE/BC  family 
physicians  to  practice  at  the  Riverview  Clinic 
locations  in  Janesville,  Milton  and  Delavan, 
Wisconsin.  Traditional  family  practice  and 
urgent  care  opportunities  are  available. 
Janesville,  population  55,000,  is  a beautiful, 
family-oriented  community  with  excellent 
schools  and  abundant  recreational  activities. 
Excellent  compensation  and  benefits  are 
provided  with  employment  leading  to 
shareholder  status.  Send  CV  to  Stan  Gruhn, 
MD,  Riverview  Clinic,  PO  Box  551,  Janesville, 
Wisconsin  53547  or  call  608/755-3500.  An 
Equal  Opportunity  Employer. 

Madison,  Wisconsin,  Urgent  Care — Dean 
Medical  Center  a 300+  physician 
multispecialty  group  is  seeking  full  time 
physician  to  assist  in  staffing  our  two  urgent 
care  centers.  Qualified  applicants  should  be 
BE/BC  in  family  practice,  emergency  medicine 
or  internal  medicine  with  experience  in 
pediatrics.  Dean  Medical  Center  operates  two 
Urgent  Care  Centers  365  days  per  year,  from 
7:00  a. m. -10:00  p.m.  All  physicians  employed 
at  the  urgent  care  centers  are  paid  on  an 
hourly  basis  and  full  time  physicians  are 
eligible  to  go  on  a shareholder  track  and  buy 
into  the  corporation  after  two  years  of 
employment.  Excellent  compensation  and 
benefits  with  shareholder  eligibility  after  two 
years  of  employment.  For  more  information 
contact  Scott  M.  Lindblom,  Dean  Medical 
Center,  1808  W.  Beltline  Highway,  PO  Box 
9328,  Madison,  Wisconsin  53715-0328,  at 
work  1/800-279-9966  or  608/259-5151  or 
home  608/833-7985. 

Lighted  Slide  Storage  System — Stores  1000+ 
slides  on  illuminated  racks.  Find  any  slide 
quickly  and  easily.  Free  catalog  800/950-7775. 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  S2.00 
per  line  with  a 830  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  820  per  insertion.  Display 
classified  advertising  sells  for  S25  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85/ 4 April  1995  177 


Iowa  [Medicine 


CLASSIFIED  ADVERTISING 


Janesville,  Wisconsin,  Urgent  Care — 
Riverview  Clinic,  a division  of  Dean  Medical 
Center,  is  actively  recruiting  an  urgent  care 
physician  to  join  its  medical  staff.  We  recently 
increased  our  compensation  package  which  is 
based  on  a 40-hour  work  week.  Total 
compensation  for  Year  1 $108,000,  Year  2 
$134,642  and  Year  3 $135,000.  We  currently 
have  two  physicians  which  staff  the  clinic  from 
9:00  a.m.-9:00  p.m.  Monday  through  Friday 
and  9:00-11:30  a m.  on  Saturday  and  desire  to 
expand  the  hours  of  operation  until  9:00  p.m. 
on  Saturday  and  1:00-9:00  p.m.  on  Sunday. 
Our  facility  is  brand  new  and  well  equipped 
with  8 exam  rooms,  lab  and  x-ray.  Flexible 
hours  are  available  with  an  expected  total  of 
30-40  hours  per  week.  Excellent  compensa- 
tion and  benefits  are  provided.  For  more 
information  contact  Scott  M.  Lindblom,  Dean 
Medical  Center,  1808  West  Beltline  Highway, 
Madison,  Wisconsin  53713,  work  phone  1/800- 
279-9966  or  608/259-5151,  fax  608/259-5294, 
home  608/833-7985. 


Family  Practice,  Carroll,  Iowa — Outstanding 
professional  opportunity  for  family  practice 
physicians  in  a progressive,  safe  and  clean 
community  of  10,000.  These  opportunities 
are  available  for  either  experienced  family 
practice  physicians,  or  the  family  practice 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  information,  call  Randy  Simmons,  Vice 
President,  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll,  Iowa  51401. 


Family  Practice  Opportunity 
Perry  Memorial  Hospital 
Princeton,  Illinois 

BC/BE  family  practitioner  needed  immed- 
iately for  full  practice  in  this  friendly 
community.  Practice  includes: 

• Competitive  salary  and  benefit  package 

• Call  schedule  of  1:4 

• 35,688  person  draw  area 

• Affiliation  with  98-bed,  JCAHO  accred- 

ited Perry  Memorial  Hospital. 

Princeton,  Illinois  offers  high  quality 
schools  and  a safe  environment  in  which  to 
live  and  work,  as  well  as  various  cultural 
and  recreational  activities.  Contact: 

Marie  Noeth  at  800/438-3745 
or  fax  your  CV  to  309/685-2574. 


Ramsey  Clinic — A 250-phvsician  multi- 
specialty group  based  in  downtown  St.  Paul 
operates  a small  network  of  clinics  in 
Maplewood  and  western  Wisconsin.  We 
currently  have  2 openings  for  board  certified/ 
board  eligible  family  physicians  at  Ramsey 
Clinic-Maplewood  and  the  Family  Medical 
Clinic  in  Antery,  Wisconsin.  Both  clinics  boast 
personable  physician  colleagues  and  support 
staff,  bustling  practices,  private-like  practice 
settings  and  access  to  specialty  consultations 
and  administrative  support.  Excellent  call 
schedule,  a first  year  salary  guarantee  and 
comprehensive  benefits  package.  Send  CV  to 
Aynsley  Smith,  Ramsey  Clinic,  640  Jackson 
Street,  St.  Paul,  Minnesota  55101  or  call  612/ 
221-4230. 


LA  CROSSE 
WISCONSIN 

• Live  in  beautiful  Mississippi  River  Valley. 

• Work  with  high  quality  colleagues  in 
growing  multispecialty  group  (70  physicians). 

• Competitive  income/benefits. 

SPECIALISTS  NEEDED 

Cardiology  (Non-Invasive) 

Critical  Care/Pulmonary  Medicine 
Dermatology 
Emergency  Medicine 
Family  Practice 
Internal  Medicine 
Neurology 

Occupational  Medicine 
Orthopedic  Surgery 
Pediatrics 
Urology 

Send  CV  to:  P.  Stephen  Shultz,  M.D. 

SKEMP  CLINIC 

800  West  Avenue  South 

La  Crosse,  Wisconsin  54601 

Fax  608/791-9898  or 

Phone  608/791-9844,  ext.  6329 


178  Iowa  Medicine  Volume  85/ 4 April  1995 


CLARKSON  HOSPITAL 
MEDICAL  LECTURE 
SERIES 

May  5,  1995 
8:00  a.m.  - 5:00  p.m. 

Practical 

Rheumatology 

Clarkson  Hospital 
Storz  Pavillion 

For  more  information 
call 

402/552-3039 


■^r 


PRIMARY  CARE 
PHYSICIANS 

Heartland  Primary  Care  is  seeking  BE/BC  Primary  Care  physicians  who 
desire  to  join  a progressive,  hospital-employed  group  practice.  You'll  be 
involved  in  all  aspects  of  family  medicine  except  obstetrics,  providing  clinical 
coverage  at  a new  hospital-based  ambulatory  care  center  and  satellite  offices 
in  St  Joseph  and  nearby  communities.  To  allow  flexibility  for  your  personal 
life,  you'll  share  call  with  other  members  of  the  Heartland  Health  System 
Department  of  Primary  Care. 

Heartland  Health  System  is  a 600-bed  bi-campus  regional  referral  center, 
serving  29  counties  in  Northwest  Missouri  and  adjacent  areas  of  Kansas,  Iowa 
and  Nebraska. 

• Guaranteed  salary  of  $135,000  per  year 

• Medical  student  loan  repayment  options 

• Malpractice  insurance 

• Health  and  life  insurance 

• Vacation 

• Relocation  expenses  are  provided. 

For  more  information  all  Rhonda,  800-455-2480  or  Heidi,  800455-2485. 
Send  CV  to  Heartland  Health  System,  Medical  Staff  Development,  5325 
Faraon,  St.  Joseph,  MO  64506  or  Fax  to  816-271-6146. 


Heartland 
Health  System 


EOE 


©1995  NAS 


USAF  HEALTH  PROFESSIONS 
TOLL  FREE 
1 -800-423-USAF 


SPECIALIZE  IN 
AIR  FORCE  MEDICINE. 

Become  the  dedicated  physician  you 
want  to  be  while  serving  your  country  in 
today’s  Air  Force.  Discover  the  tremen- 
dous benefits  of  Air  Force  medicine.  Talk 
to  an  Air  Force  medical  program  manag- 
er about  the  quality  lifestyle  , quality 
benefits  and  30  days  of  vacation  with  pay 
per  year  that  are  part  of  a medical  career 
with  the  Air  Force.  Find  out  how  to  quali- 
fy. Call 


Iowa|Medicine 

Professional  Listing 


Allergy 


Emergency  Medicine 


John  A.  Caffrev,  MD,  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 


Pediatric  and  Adult  Allergy,  PC 
Veljko  K.  Zivkovich,  Ml) 

Robert  A.  Colman,  Ml> 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma , Allergy  & Immunology 

Dermatology 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 
S trifling  & Emergency’  Department  Services 

Family  Practice 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 


Robert  J.  Barry,  MD 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease , 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Bligard,  MD,  FAAD 
James  I).  Bunker,  MI),  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milncr-Bragc,  Ml) 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gervich,  MD 
Daniel  J.  Schrocdcr,  MD 
Ravi  K.  Vemuri,  MD 
Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/I nfertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
A rtificial  Insem i natio ns 
Reproductive  Surgery 
Menopause  Management 


Internal  Medicine 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul,  MD,  FICC 
515/574-6840 
Gastroenterology 

Kenneth  W.  Adams,  DO,  AOBIM 
General  Internal  Medicine 
William  C.  Robb,  MD 
Richard  II.  Brandt,  MI),  ABIM 
Grace  Z.  Ang,  MD 
800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  MI) 

Laurence  S.  Krain,  MD 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology , EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  MD,  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

James  R.  Lamorgese,  MI) 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

Ilosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


180  Iowa  Medicine  Volume  85/ 4 April  1995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
Robert  llavne,  MD 
Thomas  A.  Carlstrom,  MD 
David  .1.  Boarini,  MD 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  MD 
S.  Randy  Winston,  MD 
Douglas  R.  Koontz,  MI) 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 

Neurological  Surgery 

Chad  D.  Abernathcy,  MD 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 

Neurological  Surgery 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  H.  Watt,  MD 
I John  M.  Gracthcr,  MD 
Gilbert  W.  Harris,  MD 
James  A.  Davison,  MD 
Norman  F.  Woodlief,  Ml) 

Eric  W.  Bligard,  MD 
David  I).  Saggau,  Ml) 

Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates,  PC 
Robert  D.  Whinerv,  MD 
Stephen  II.  Wolken,  MI) 
Robert  B.  Goffstein,  Ml) 
Lyse  S.  Strnad,  MI) 

540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 

North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MI) 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MI) 
Randall  S.  Brenton,  MD 
James  L.  Dummett,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MI) 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51 101 
712/252-4 333 


Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 

Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 

Orthopaedics 


Iowa  Orthopaedic  Center,  PC 
Marvin  H.  Dubansky,  MD 
Marshall  Flapan,  Ml) 

Sinesio  Misol,  MD 
Joshua  D.  Kimclman.  DO 
Timothy  G.  Kenney,  MD 
Lynn  M.  Lindaman,  MD 
Jeffrey  M.  Farber,  MD 
Kvle  S.  Galles,  MD 
Scott  A.  Meyer,  MD 
Cassini  M.  Igram,  MI) 

Donna  J.  Bahls,  MD 
Jill  R.  Meilahn,  DO 
Jacqueline  M.  Stoken,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 

Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Erieson,  MD 
Marshall  C.  Greiman,  MD 
Steven  R.  Hcrwig,  DO 
Thomas  O.  Paulson,  MD 
Mark  K.  Zlab,  MD 
1-800/248-4443 
1215  Pleasant,  Suite  408 
Des  Moines  50309 
515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Hill,  MD 
Daniel  J.  Blum,  MD 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 

Des  Moines  50314 

515/244-5225 

Ear,  Nose  and  Throat  Surgery, 
Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  810.00  first 
3 lines;  S2.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85/4  April  1 995  181 


Iowa  [Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MD 
Eugene  Peterson,  MD 
Richard  B.  Merrick,  MI) 

Peter  V.  Bocscn,  MD 
Robert  It.  Updcgraff,  MI) 

3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-Head  & Neck 
Surgery,  PC 

Thomas  .1.  Benda,  Sr.,  MI) 

James  W.  White,  MD 
Craig  C.  Hcrther,  MD 
Thomas  .1.  Benda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MD 
Guy  E.  McFarland,  MD 
Thomas  F.  Viner,  MD 
Douglas  E.  Dawson,  Ml) 

540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery > 

Robert  G.  Smits,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery > and  Head  and 
Neck  Surgery 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  LaMorgese,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
600  7 th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Physical  Medicine  & 
Rehabilitation 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  I).  Schncll,  Ml) 

Farccduddin  Ahmed,  MI) 

Arthur  It.  Scarlc,  MD 
Bogdan  E.  Krysztofiak,  MI) 

Rehabilitation  Medicine  Associates 
William  1).  dcGravcIlcs,  Jr.,  MI) 

Charles  F.  Denhart,  MD 
Marvin  M.  Hurd,  MD 
William  C.  Koenig,  Jr.,  MI) 

Karen  Kicnker,  MD 

Todd  C.  Troll,  MD 

Lori  A.  Sapp,  MD 

Younkcr  Rehabilitation  Center 

Iowa  Methodist  Medical  Center 

1200  Pleasant 

Des  Moines  50308 

515/241-6434 


Surgery 


Wendell  Downing,  MI) 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 

Fort  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MI),  FACS 
Dan  P.  Warlick,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  Ml),  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 

Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MI) 

Steven  G.  Berry',  MD 
Donald  L.  Burrows,  MD 
Michael  Witte,  DO 
Gerard  A.  Matysik,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 
Pulmonary > Diseases 


Advertising  Index 


Bernie  Lowe  & Associates 170 

Blue  Cross  Blue  Shield 183 

Bud  M ulealiy ’s  Jeep/Eagle 174 

Clarkson  College 179 

Dale  Clark  Prosthetics  142 

Genesis  Medical  Center 160 

Havvkeye  Medical  Supply 159 

Heartland  Health  System  179 

1MPAC 155 

IMS  Services 151 

Medical  Protective  Company 163 

Medical  Records 

Assistance  Services 162 

MMIC 184 

Sketnp  Clinic  178 

Throckmorton  Surgical  Society 146 

U.S.  Air  Force 179 


182  Iowa  Medicine  Volume  85/ 4 April  1995 


Iowal  Medicine 


THE  PRESIDENT  COM  M E N T S 


Farewell  advice 


This  is  my  last  column  as  your  president 
and  I must  thank  everyone  who  helped 
me  during  the  past  year,  especially  my 
wife,  Polly,  who  traveled  with  me  and  made  me 
believe  she  enjoyed  it.  Thanks  also  to  the  IMS 
staff  who  helped  make  my  job  a little  easier. 

1 can’t  relinquish  this  space  without  encour- 
aging you  one  last  time  to  stand  up  for  our 
principles  with  big  government,  big  business 
and  the  insurance  industry.  Physicians  are  a 
force  to  be  reckoned  with  if  we  arrive  at  a 
consensus  in  our  ranks. 

During  the  past  30  years,  government  has 
become  consumed  with  process  rather  than 
progress.  The  cost  of  “process”  in  our  nursing 
homes,  extended  care  facilities  and  hospitals  is 
enormous. 

An  example  is  the  paper  forms 
required  of  skilled  nursing  facili- 
ties. For  each  patient  admitted, 
there  are  18  separate  forms.  More 
forms  are  being  added.  This  began 
with  OBRA  ’87  and  has  increased 
each  year. 

Nursing  homes  have  so  many 
forms  to  complete  that  they  have 
difficulty  finding  the  time.  In  nursing  homes, 
there  are  15  forms  to  fill  out  for  each  new 
patient.  Quarterly  forms  require  additional  time 
and  care  plans  are  required  each  week  for  each 
patient.  No  wonder  the  fastest  rising  segment  of 
Medicaid  costs  is  nursing  home  care. 

The  truly  unfortunate  aspect  of  this  situa- 
tion is  that  none  of  this  paperwork  ensures 
' patients  are  getting  better  care.  They  add  to 


costs  and  are  only  important  to  paper  checkers. 

Recently,  I asked  a nurse  why  nursing  homes 
don’t  complain.  She  told  me  they  have  com- 
plained, but  that  the  bureaucrats  don’t  re- 
spond. 

This  is  why  it  is  so  important  for  every 
physician  to  become  involved  at  some  level  and 
not  leave  it  to  the  next  person. 

When  you  bring  your  concerns  to  the  IMS 
House  of  Delegates  in  the  form  of  resolutions, 
you  educate  your  colleagues  on  the  issues  of 
importance  to  medicine.  You  also  might  learn 
whether  your  concern  is  shared  by  other  phy- 
sicians. 

We  can  all  do  something  to  take  responsibil- 
ity for  where  medicine  goes  in  the  future. 

During  the  past  year,  I at- 
tempted to  introduce  various  top- 
ics that  may  lead  to  action  or,  at 
the  least,  induce  people  to  be- 
come informed  and  write  to  legis- 
lators. In  the  future,  look  around 
in  your  own  communities  to  find 
opportunities  to  make  our  voice 
heard. 

Is  there  a light  at  the  end  of  the 
tunnel  for  physicians?  I believe  there  is.  Ar- 
ticles and  books  are  starting  to  appear  which 
indicate  increased  public  awareness  of  over- 
regulation of  health  care  and  other  industries. 

However,  we  must  stay  educated  and  in- 
volved or  we  cannot  hope  to  change  things  for 
the  better. 

Thank  you  for  the  privilege  of  serving  as  IMS 
president.  It  has  been  a memorable  year.  ED 


Physicians  are 
a force  to  be 
reckoned  with 
if  we  arrive 
at  a consensus 
in  our  ranks. 


James  White,  MD 


Iowa  Medicine  Volume  85/5  May  1 995  191 


Iowa  [Medicine 


IMS  Update 


AT  A GLANCE 


Governor  Terry  Bran- 
stad  has  reappointed 
James  Caterine,  MD  and 
Teresa  Mock,  MD  to  the 
Iowa  State  Board  of 
Medical  Examiners.  He 
has  appointed  Dale 
Holdiman,  MD  of  Sioux 
City  to  replace  George 
Spellman,  MD  when  Dr. 
Spellman’s  term  expires. 

— • 

The  1995  Iowa  Family 
Practice  Opportunities 
Fair  will  be  August  26  at 
the  Savery  Hotel  and 
Des  Monies  Convention 
Center.  The  event  is 
sponsored  annually  by 
the  UI  College  of  Med- 
icine and  the  Iowa  Med- 
ical Society. 

• 

Dr.  Peter  Wallace  has 
been  nominated  to  serve 
on  the  Iowa  Hospital 
Association  Board  of 
Directors.  Dr.  Wallace  is 
vice  president  of  med- 
ical staff  affairs  at 
Mercy  Hospital  in  Iowa 
City.  The  IHA  is  attempt- 
ing to  expand  non-CEO 
representation  on  its 
board. 


New  UI  emphasis  on  primary  care 


Changes  in  the  University  of  Iowa  College 
of  Medicine  curriculum  will  place  more 
emphasis  on  primary  care  disciplines,  Dr. 
Richard  Nelson  told  the  IMS  Board  of 
Trustees  during  a special  meeting  last  month. 

Dr.  Nelson,  associate  executive  dean  at  the 
UI,  also  reported  that  62%  of  the  new  College 
of  Medicine  graduates  are  entering  one  of 
four  primary  care  disciplines  and  34%  are 
staying  in  Iowa  for  residency  training. 

The  IMS  Board  of  Trustees  meets  annually 
with  UI  officials. 

House  of  Delegates  survey 


As  of  early  April,  347  IMS  member  physi- 
cians answering  a recent  survey,  240  physi- 
cians prefer  the  IMS  House  of  Delegates 
meeting  be  held  in  Des  Moines;  107  would 
like  to  see  the  meeting  rotate  to  locations 
around  Iowa. 

With  regard  to  the  time  of  the  meeting, 
172  prefer  a spring  meeting  and  87  had  no 
preference  as  to  the  time  of  year. 

The  1995  House  of  Delegates  was  sched- 
uled to  receive  a report  regarding  these  sur- 
vey results. 

IMS  Membership  Directory  verification 


In  early  June,  member  physicians  will 
receive  a letter  which  will  verify  their  office 
addresses,  phone  and  fax  numbers,  etc.  for 
the  1995-96  IMS  Membership  Directory.  The 
directory  will  be  distributed  next  fall  to  all 
member  physicians,  hospitals,  chambers  of 
commerce,  etc. 

Please  watch  for  your  verification  letter 
and  return  it  promptly  to  IMS  headquarters. 
This  is  essential  if  the  directory  is  to  contain 
the  correct  information  about  your  practice. 

In  addition,  IMS  members  may  advertise 
their  practices  in  a special  section  of  the 
directory.  This  advertising  section  is  intend- 
ed for  reference  use  by  member  physicians 


making  referrals  and  by  the  public  needing 
medical  services. 

For  details  on  how  to  place  an  ad  in  the 
IMS  Membership  Directory,  call  Jane  Nieland 
or  Bev  Corron  at  IMS  headquarters,  515/223- 
1401  or  800/747-3070.  If  you  placed  an  ad  in 
last  year’s  directory,  you  will  receive  a renew- 
al form. 


Specialty  Society  Update 

The  IMGMA  Spring  Meeting  was  May  3-5  at  the  Des 
Moines  Marriott.  Fritz  Wenzel,  executive  director  of 
MGMA,  spoke  on  the  future  of  medical  group  man- 
agement. Greg  Ganske  discussed  his  first  100  days  in 
Congress. 

The  transition  to  Medco  Behavioral  Health  operating 
the  Medicaid  mental  health  benefits  for  the  state  of 
Iowa  is  causing  concern  among  Iowa  psychiatrists. 
Problems  with  receiving  approvals  for  inpatient  ser- 
vices have  caused  delays.  Contracts  sent  to  Iowa  psy- 
chiatrists have  also  caused  concern.  A task  force  has 
been  established  to  seek  modifications.  (For  more  on 
this  issue,  see  the  Futures  section  of  this  magazine.) 

The  American  Medical  Directors  Iowa  Chapter  held  its 
spring  meeting  at  the  Airport  Holiday  Inn.  Morris 
Green,  MD,  PhD,  AMDA  president  spoke  on  anxiety  in 
the  elderly.  David  Folks,  MD  spoke  on  depression  in 
the  geriatric  patient. 

The  Iowa  Society  of  Anesthesiology  held  its  annual 
meeting  Saturday,  April  1.  Over  70  physicians  from 
Iowa  and  Nebraska  attended.  Keynote  speaker  was 
Norig  Ellison,  MD,  president-elect  of  the  American 
Society  of  Anesthesiologists. 

The  Iowa  Radiological  Society  held  its  annual  meeting 
April  1-2  in  Iowa  City.  The  program  covered  interven- 
tional radiology  and  current  trends  in  radiology. 

The  Iowa  Society  of  Rehabilitation  Medicine  held  its 
spring  meeting  on  Friday,  April  7 in  West  Des  Moines. 
The  program  included  a presentation  on  CHMIS. 

The  Iowa  Academy  of  Otolaryngology  was  represented 
at  Iowa  Medicine  Day  on  March  22  by  president  Dean 
Lyons,  MD.  Dr.  Lyons  discussed  bills  pending  in  the 
legislature  on  statute  of  limitations  and  definition  of 
surgery. 


192  Iowa  Medicine  Volume  85  / 5 May  1995 


AMA-ERF  contributors 

Hospital  administrators  and  IMSA  mem- 
bers donated  $2,255  to  the  AMA’s  Education 
and  Research  Fund  in  honor  of  physicians  on 
Doctors’  Day.  Following  are  the  physicians 
honored  by  contributors: 

Harold  Eklund,  MD;  R Josef  Hofmann,  MD; 
Charles  Crouch,  MD;  Nicholas  Messamer,  MD;  R. 
Bruce  Trimble,  MD;  Philip  Habak,  MD;  Robert 
Schulze,  MD;  Paul  Holzworth,  MD;  Bernard  Hoenk, 
MD;  Clifford  Rask,  MD;  Fred  Carpenter,  MD; 
Thomas  Foley,  MD;  Dean  Ehrecke,  MD;  John 
Zittergruen,  DO;  James  Delperdang,  MD;  Thomas 
Johnson,  MD;  Dennis  Rolek,  MD;  Harold  Miller,  MD; 
James  Bell,  MD;  James  Reed,  MD;  Ronald  Moeller, 
MD;  James  Kimball,  MD;  Robert  Bannister,  MD; 
Joseph  Veverka,  MD;  Dwayne  Howard,  MD;  David 
Howard,  MD;  David  Wall,  MD;  Kathleen  Foster- 
Wendel,  MD;  David  Gerbracht,  MD;  Eugene  Foss, 
MD;  Kenneth  Lyons,  MD;  Gordon  Flynn,  MD. 


In  memorium  donations  were  given  for:  Dallas 
Minchin,  MD  and  Robert  Foss,  MD.  Donations 
were  also  given  in  honor  of  the  Genesis  Medical 
Center  in  Davenport,  North  Iowa  Mercy  Health 
Center  in  Mason  City,  Marshalltown  Medical  and 
Surgical  Center  and  the  Scott  County  Medical 
Society  Alliance.  E3 


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For  nearly  20  years  we've  helped  Iowa  Medical  Society  members  meet  the  challenges 
of  our  ever-changing  healthcare  environment. 

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Iowa  Medicine  Volume  85  / 5 May  1995  193 


Iowa  [Medicine 


Futures 


AT  A GLANCE 


At  the  AMA  Leadership 
Conference,  the  AMA 
announced  formation  of 
a formal  alliance  with 
the  Denver-based  Medi- 
cal Group  Practice 
Association.  The  groups 
will  remain  autono- 
mous with  their  own 
governing  boards  but 
will  work  together  on 
common  legislative  goals, 
education,  research  and 
consulting. 


Key  congressional  Rep- 
ublicans have  endorsed 
a sharp  slowdown  in 
the  rate  of  growth  of  fed- 
eral health  spending, 
while  agreeing  to  give 
states  almost  total  con- 
trol of  the  Medicaid  pro- 
gram. They  are  con- 
vinced states  can  deliv- 
er a more  efficient  pro- 
gram with  less  money 
and  have  a plan  to  con- 
vert Medicaid  spending 
to  a system  of  block 
grants. 


AMA  COMPILES  MANAGED  CARE  STATISTICS  FOR  IOWA 


With  the  assistance  of  IMS  staff,  the 
American  Medical  Association  has  com- 
piled the  following  Iowa  information  for 
inclusion  in  its  Reference  Document  on 
Managed  Care. 


Demographic  information 

Iowa 

US 

Population 

2,807.6 

257,282.9 

% population  over  65 

15.7 

12.7 

Per  Capita  Income 

$19,329 

$20,672 

Physician  marketplace 

Iowa 

US 

Practicing  physicians 

3,337 

439,390 

Physicians  per  1,000 

1.19 

1.71 

Primary  care  per  1,000 

.46 

.58 

Per  capita  spending  on 
physician  services 

$483.77 

$687.44 

Hospital  statistics 

Iowa 

US 

(Community  hospitals) 
Total  beds 

13,653 

918,786 

Beds  per  1,000 

4.9 

3.6 

% bed  occupancy  rate 

58.0 

64.4 

Average  hospital  stay 

8.1  days 

7.0  days 

Insurance  coverage* 

Iowa 

US 

% population  with  coverage 

89.85 

85.12 

% population/private  coverage 
% population/other  public 

80.76 

71.42 

coverage 

21.81 

25.05 

% population  with  Medicaid 

8.53 

11.33 

% population  with  Medicare 

12.90 

13.38 

Physician  Groups 

Iowa 

US 

Number  of  groups 
Total  number  of  physician 

250 

16,009 

positions  in  groups 

2,757 

184,358 

Mean  (median)  group  size 

11  (5) 

12  (5) 

% with  HM0  contracts 

65.0 

76.5 

% of  revenues  from  HMOs 

11.7 

16.0 

% of  PP0  contracts 

64.5 

69.3 

% of  revenues  from  PPOs 

13.4 

15.6 

List  of  group  practices  with  over  100  physicians: 

Iowa  Clinic 

* Numbers  add 

Iowa  Physicians  Clinic 

up  to  over  100 % 

McFarland  Clinic 

because  some 

University  of  Iowa  College  of  Medicine 

patients  have 
more  than  one 
type  of  coverage 

Medicaid  managed  care  operational  here 

According  to  officials  of  the  Iowa 
Psychiatric  Society  (IPS),  the  Medicaid  men- 
tal health  managed  care  contract  being  imple- 
mented by  Medco  is  now  operational  in  Iowa, 
and  Iowa  psychiatrists  have  been  contacting 
the  IPS  office  with  problems  and  concerns. 

To  date,  problems  have  occurred  with  con- 
tract provisions,  operational  difficulties  such 
as  lack  of  telephone  access  and  billing  and 
coding  procedures. 

However,  patient  concerns  have  been  pri- 
mary with  many  IPS  members  expressing 
concerns  regarding  patient  care  issues  and 
difficulty  in  obtaining  authorization  to  admit 
patients  to  the  hospital.  In  response  to  these 
calls,  the  IPS  office  has  established  an  inci- 
dent file  which  will  be  discussed  with  Medco. 

IPS  officials  have  been  told  that  criteria  for 
evaluating  the  success  of  the  managed  mental 


health  program  will  be  based  in  part  on  the 
number  of  appeals  filed  by  doctors  on  utiliza- 
tion review  decisions. 

Officers  of  the  IPS  met  recently  with  Iowa 
legislators  and  Medco  representatives.  At  that 
meeting,  Medco  representatives  said  they  will 
institute  a Providers  Round  Table  which  will 
meet  every  two  weeks  to  discuss  matters  of 
concern. 

For  more  information  on  these  issues,  call 
Dana  Petrowsky,  executive  director  of  the 
IPS,  at  800/728-5398. 

Scorecard  of  Iowa  reforms 


Following  was  the  status  of  health  system 
reform  initiatives  in  Iowa: 

1.  Purchasing  reform  — Enables  individu- 
als or  small  groups  to  combine  purchasing 
power,  also  known  as  IIIPGs.  Implemented. 

2.  Delivery  reform  — Groups  of  providers 


194  Iowa  Medicine  Volume  85/5  May  1 995 


“You  Asked  for  It!  We  Have  It!” 


I 


Specialty 

Coding 

Extravaganza 


RESCHEDULED  DATES 


Date:  June  13  and  14,  1995 

Time:  8:30  a.m.  to  4:30  p.m. 

Where:  Best  Western  Des  Moines  International, 
1810  Army  Post  Road,  Des  Moines 


Because  of  unforeseen  complications  for  our  presenter,  Nancy  Maguire,  we  have  decided  to  reschedule  the  program 
to  Tuesday,  June  13,  and  Wednesday,  June  14.  Fortunately,  Nancy  Maguire  and  the  Best  Western  Des  Moines 
International  are  available. 


TUESDAY,  JUNE  13,  1995— TERRACE  ROOMS  1 & 2 

8:30  a.m.  to  4:30  p.m  — PEDIATRIC  AND  PRIMARY  CARE  CODING 

Don’t  miss  this  opportunity  to  get  the  right  answers  to  your  difficult  coding  questions.  This  seminar  will  help  you  with 
practical  advice  to  avoid  reimbursement  pitfalls.  Use  E & M codes  correctly  the  first  time  and  avoid  common  mistakes. 


WEDNESDAY,  JUNE  14,  1995— TERRACE  ROOM  4 
8:30  a.m.  to  4:30  p.m. — ALL  SURGERY 

Includes  orthopaedic,  neurosurgery,  ENT  and  general  surgical  coding.  You,  too,  can  bill  the  right  surgical  codes  every 
time  and  avoid  duplication  and  unbundling  edits.  Find  out  when  to  use  those  tricky  modifiers.  Discussion  will  be  based 
on  actual  operative  notes. 

COST: 

1 full  day:  #175  for  IMS  member  or  staff,  #280  for  non-member  or  staff 

2 full  days:  #320  for  IMS  member  or  staff,  #530  for  non-member  or  staff 

For  hotel  reservations  call  the  Best  Western  Des  Moines  International  at 
515/287-6464.  Be  sure  to  give  the  seminar  name  for  special  rates.  Maps  are 
available  upon  request. 


Continental  breakfast,  break 
refreshments  and  lunches  will 
be  furnished  both  days. 


Registration  Form 

Specialty  Coding  Seminar — Registration  deadline  is  June  1 

Name(s):  


Clinic/Practice  Name:  

Address:  — __ __ 

Phone:  Fax: 

Amount  Enclosed:  Date: 


Please  make  checks  payable  to  IMS  Services.  Mail  check  and  registration  form  to: 

IMS  Services,  ATTN:  Sherry  Johnson,  1001  Grand  Avenue,  West  Des  Moines,  LA  50265-3599 


CURRENT  ISSUES 


combining  in  newly  permitted  ways  to  pro- 
vide comprehensive  services  to  consumers  in 
a capitated  environment,  called  organized 
delivery  systems.  Implemented. 

3.  Employer  access  — Employers  are 
required  to  provide  workers  with  information 
about  where  they  can  receive  health  benefits. 
Rules  being  finalized. 

4.  Small  group  insurance  reform  — 
Redefines  small  group  to  2-50  individuals, 
standardized  benefit  packages,  changes  in 
rating  practices,  elimination  of  pre-existing 
conditions,  guaranteed  access  and  portabili- 
ty. Implemented. 

5.  Individual  insurance  reform  — Provides 
individuals  with  same  protections  afforded 
small  group  insureds.  Signed  by  governor. 

6.  Tax  equity  — Enables  individuals  to 
deduct  100%  of  out-of-pocket  insurance  pre- 
miums from  state  income  taxes.  Signed  by 
governor. 

7.  CHMIS  — Electronic  filing  and  billing, 
data  repository  for  health  data  collection. 
Goes  into  effect  for  providers  July  1,  1996. 

8.  Statewide  health  accounting  system  — 
Enables  detailed  tracking  of  health  care 
income,  expenditures  and  outcomes;  request 
for  proposal  has  been  issued  to  help  establish 
system.  Authorized  in  1994. 

9.  Report  cards  — IIIPGs  required  to  pro- 
duce their  own;  state  required  to  provide  on 
ODSs.  Implemented. 

10.  Telemedicine  — Using  transmission 
networks  to  enable  physicians  in  different 
locations  to  consult  on  problems,  particularly 
useful  in  rural  or  remote  areas.  Implemented. 

1 1.  Recruiting  and  retaining  providers  — 
Special  efforts  to  attract  health  care  providers 
to  particular  areas  of  the  state  and  induce- 
ments for  them  to  stay.  Implemented. 

12.  Standard  benefits  package  — Rules  filed. 

13.  Medical  liability  reform  (As  of  press 
time,  this  was  pending  in  the  1995  Iowa 
Legislature)  — Reduction  in  statute  of  limita- 
tions for  minors  to  six  years  plus  two  years. 

14.  Medical  savings  accounts  — Pending  in 
1995  Iowa  Legislature. 

Managed  care  developments 

The  following  information  is  provided  by 
the  American  Medical  Association. 

•For  the  third  consecutive  year,  California 
Public  Employees  Retirement  System  has 
negotiated  a premium  reduction  from  22 


California  HMOs.  The  5.2%  reduction  for 
1995-96  tops  last  year’s  reduction  of  1.1%  and 
brings  premiums  to  their  1991  levels. 

•The  Foster-Higgins  survey  of  employer 
sponsored  health  plans  found  that  in  1994, 
the  employer  expenditure  for  health  benefits 
declined  an  average  of  1.1%.  In  the  Northeast, 
a decline  of  9.7%  is  attributed  to  a jump  in 
managed  care  enrollment  from  34%  to  63%. 

•Upjohn  has  developed  Greenstone 
Healthcare  Solutions,  a disease  management 
unit  offering  hospitals  and  managed  care 
organizations  programs  to  determine  patient 
health  risk  and  optimal  treatment  options. 
Pharmaceutical  companies  view  disease  man- 
agement as  a potential  revenue  source. 

•A  recent  study  of  20,000  consumers  in  20 
markets  found  that  83%  of  respondents  in 
HMOs  are  satisfied  with  their  plans  compared 
to  77%  in  fee-for-service  and  76%  in  PPOs. 
However,  IIMO  patients  were  less  satisfied 
with  access  to  referrals. 

•PPOs  reduced  their  physician  panels  by 
an  average  of  8%  between  1992-93  and  cut 
hospital  contracts  by  22%. 

Gingrich  calls  for  investigation 

During  the  AMA’s  recent  Leadership 
Conference  in  Washington,  DC,  House 
Speaker  Newt  Gingrich  called  for  a congres- 
sional investigation  of  the  managed  care 
industry,  the  fastest  growing  and  most  con- 
troversial sector  of  the  nation’s  health  care 
system.  Gingrich’s  call  for  hearings  was 
cheered  by  doctors.  Managed  care  is  coming 
under  increasing  fire  for  being  dominated  by 
bean  counters  more  concerned  about  the  bot- 
tom line  than  the  quality  of  care. 

Gingrich  met  privately  with  AMA  officials 
and  he  later  expressed  concern  over  anec- 
dotes in  the  news  about  patients  not  receiv- 
ing proper  care.  James  Todd,  MD,  AMA  exec- 
utive vice  president,  said  the  AMA  is  “very 
much  in  favor  of  hearings”. 

Financing  physician  ventures 

In  this  month’s  Iowa  Medicine  feature  on 
page  202,  Steve  DeNelsky,  senior  financial 
consultant  with  Medical  Alliances  in 
Alexandria,  Virginia,  discusses  financing  of 
physician  managed  care  ventures  — options 
available  and  steps  necessary  to  obtain 
financing,  id 


Newt  Gingrich 
called  for  a 
congressional 
investigation  of  the 
managed  care 
industry* 


Iowa  Medicine  Volume  85  / 5 May  1995  195 


Iowa  | Medicine 


Legislative  Affairs 


Key  bills  survive  second  funnel 


AT  A GLANCE 


U.S.  Representative  Greg 
Ganske  has  teamed 
with  an  Oregon  Demo- 
crat to  introduce  legisla- 
tion which  would  prohibit 
patenting  of  medical  and 
surgical  procedures.  The 
measure  has  the  strong 
support  of  the  AMA. 

• 

President  Clinton  has 
signed  into  law  a bill 
giving  more  than  three 
million  self-employed 
people  the  right  to 
deduct  their  health 
insurance  costs  from 
their  taxes.  Part  of  the 
bill  lets  the  self- 
employed  deduct  25%  of 
the  cost  of  health  insur- 
ance premiums  for 
themselves  and  their 
families. 


The  legislature  is  nearing  the  end  of  the 
1995  session.  Following  is  an  update  on  the 
status  of  key  bills  of  interest  to  the  IMS. 

Statute  of  Limitations 

The  IMS  statute  of  limitations  bill  passed 
the  House  this  year  but  was  not  brought  out 
of  the  Senate  Judiciary  Committee.  It  will 
still  be  eligible  for  Senate  consideration  dur- 
ing the  1996  session.  The  IMS  plans  to  con- 
tinue to  work  with  senators  on  this  issue. 
Physicians  are  encouraged  to  meet  with  local 
senators  and  discuss  this  and  other  issues 
over  the  summer  and  fall. 

Any  Willing  Provider 

The  “any  will  provider”  bills  are  dead  for 
the  session  unless  offered  as  amendments  to 
other  bills. 

Definition  of  Surgery7 
The  IMS  bill  to  define  surgery  was  killed  for 
the  session.  After  approval  by  the  Senate 
Human  Resources  Committee  it  was  referred 
to  the  Senate  State  Government  Committee 
which  failed  to  approve  it. 

LTniform  Anatomical  Gift  Act — SF  117 
The  bill  updating  the  Uniform  Anatomical 
Gift  Act  passed  both  houses  and  will  be  sent 
to  the  governor  for  consideration.  The  bill 
was  initiated  by  the  Iowa  Statewide  Organ 
Procurement  Organization  which  worked 
with  the  Iowa  Medical  Society,  the  Iowa 
Hospital  Association  and  the  Iowa  State  Bar 
Association.  SF  117  updates  current  Iowa 
organ  donation  law  which  was  adopted  in 
1983.  More  details  about  the  new  law  will  be 
provided  in  the  July  issue  of  Iowa  Medicine. 

Trauma  System — SF  118 

SF  118  has  passed  both  houses  and  is  on  its 
way  to  the  governor  for  approval.  The  bill 
establishes  a structure  for  a statewide  trauma 
designation  system  for  hospitals.  There  will 


be  no  restrictions  on  the  types  of  services  that 
may  be  provided  by  any  hospital.  A Trauma 
System  Advisory  Council  consisting  of  physi- 
cians, hospital  representatives  and  other 
health  personnel  will  implement  the  plan. 

The  bill  was  developed  by  the  Iowa  Trauma 
Systems  Development  Project  Planning 
Consortium  in  conjunction  with  the  Iowa 
Department  of  Public  Health  with  the  intent 
of  insuring  the  coordination  of  the  various 
components  of  Iowa’s  trauma  services. 

Prior  Authorization  of  Certain  Prescription 
Drugs  Under  Medicaid — SF  462 

As  a cost  saving  measure  within  the  state’s 
Medicaid  program,  the  Department  of  Human 
Services  appropriation  bill  contains  a require- 
ment that  for  drugs  where  a generic  bioequiv- 
alent exists  (using  the  FDA’s  “A”  list  of  gener- 
ic bioequivalents)  prior  authorization  will  be 
required  for  the  brand  name  drugs. 

Prior  authorization  will  not  be  required  for 
the  generic.  IMS  physicians  have  done  a pre- 
liminary review  of  the  list  to  ensure  that  it 
does  not  contain  drugs  where  the  brand  name 
is  preferred  for  medical  reasons.  We  will  have 
another  opportunity  to  review  the  list  in 
detail  during  the  administrative  rulemaking 
process.  This  provision  will  go  into  effect 
September  1. 

Reimbursement  for  Obstetrical  Care — SF  462 

Medicaid  reimbursement  for  obstetrical 
care  will  increase  by  5%  beginning  July  1,  if 
SF  462  is  approved  in  its  present  form. 

Public  Health  Bills  LTnsuccessful 

This  year  was  generally  not  a good  year  for 
public  health  bills.  Tobacco  and  motorcy- 
cle/bicycle helmet  bills  received  approval  by 
the  Senate  Human  Resources  Committee  but 
were  all  referred  to  less  favorable  committees. 

Getting  Tough  on  Drunk  Drivers 

Unlike  most  public  health  bills,  SF  446, 
which  cracks  down  on  drunk  drivers,  has 
passed  both  houses;  Governor  Branstad  has 


196  Iowa  Medicine  Volume  85/5  May  1 995 


CURRENT  ISSUES 


expressed  support  for  SF  446  and  is  expect- 
ed to  sign  it.  It  requires  a 30-day  license 
revocation  for  underage  drinkers  (under  21, 
the  legal  drinking  age)  who  drive  with  a 
blood  alcohol  concentration  of  0.02%  or 
more. 

Adults  who  are  convicted  of  drunk  driving 
must  lose  their  license,  with  no  temporary 
restricted  permit  allowed  for  at  least  30  days. 
Persons  convicted  of  a second  or  subsequent 
offense  will  have  the  vehicle  they  were  dri- 
ving impounded  or  immobilized  with  an  igni- 
tion interlock  device  for  the  period  of  license 
revocation.  Provisions  are  included  to  allow 
family  members  who  must  use  the  vehicle. 
The  legislature  wanted  to  send  a message 
that  drinking  and  driving  don’t  mix. 

Podiatrist  Defined  as  Physicians 

SF  152,  renaming  podiatrists  as  “podiatric 
physicians”  has  passed  both  houses. 

A complete  review  of  final  1995  legislative 
action  will  appear  in  the  June  issue  of  Iowa 
Medicine. 


Key  facts  about  liability 

•The  medical  liability  system  costs  nearly 
$50  billion  a year,  including  $25  billion  for 
defensive  medicine. 

• Injured  patients  receive  only  43  cents  of 
eveiy  liability  dollar.  Lawyers  get  most  of 
what  is  left. 

• Studies  show  that  60  to  75%  of  all 
liability  claims  have  no  merit  and  are 
settled  with  no  compensation  paid.  This 
drives  up  premiums.  Even  in  cases  without 
merit,  physicians  often  settle  out  of  court 
to  avoid  the  expense  and  trauma  of  a trial. 

• Nearly  40%  of  physicians  (78%  of 
0B/GYNS)  will  have  a claim  against  them 
during  their  career,  regardless  of  the 
quality  of  care  they  provide. 

• One  of  eight  obstetricians  has  stopped 
delivering  babies  because  of  the  liability 
system. 


AMA  scores  liability  victory  in  House 


Guest  editorial  by  Robert  McAfee,  MD 
president,  American  Medical  Association 

On  March  9,  medicine  scored  one  of  its  biggest  legislative  victories 
ever  when  the  House  of  Representatives,  in  a bipartisan  vote, 
approved  an  AMA-backed  amendment  that  would  place  a $250,000 
cap  on  pain  and  suffering  awards  in  medical  malpractice  cases.  This 
historic  vote  came  as  a result  of  an  all-out  lobbying  effort  by  your 
American  Medical  Association  and  many  other  medical  organiza- 
tions. It  was  a blockbuster  victory  for  the  AMA,  the  medical  profes- 
sion and  every  practicing  physician. 

Liability  reform  has  been  at  the  top  of  medicine’s  legislative  agen- 
da for  as  long  as  most  of  us  can  remember.  Now,  after  20  years  of  tire- 
lessly campaigning,  we  can  claim  a major  win  in  Washington. 

However,  the  legislation  still  has  to  go  before  the  Senate,  where  the 
proposal  is  sure  to  be  a prime  target  of  the  trial  lawyers’  lobby.  So,  our 
task  is  only  half  complete.  The  vote  there  is  likely  to  take  place  in  the 
next  few  weeks  and  we  are  asking  all  of  you  to  contact  your  senators 
and  let  them  know  where  you  stand. 

Here  are  some  of  the  things  the  AMA  has  done: 

•We’ve  mobilized  state,  county  and  national  specialty  societies  to 
join  our  effort.  In  late  March,  we  sent  a letter  to  every  Senator  that 
was  signed  by  the  medical  societies  in  all  50  states  and  by  81  spe- 
cialty societies.  AMA  Alliance  sent  letters  to  every  county  legislative 
chair  in  home  districts  of  the  Senate  Judiciary  Committee  members, 
urging  them  to  call  and  fax  their  support  for  liability  reform. 

•We’ve  gone  directly  to  Capitol  Hill.  During  our  National  Leader- 
ship Conference  in  Washington,  we  held  a reception  for  members  of 
Congress  and  followed  that  up  with  one-on-one  visits  by  physicians. 

•We’ve  gone  public  through  drive-time  ads  on  Washington’s  top 
radio  stations,  rebutting  scare  tactics  used  by  trial  lawyers.  We’ve 
placed  ads  in  major  newspapers. 

The  public  is  listening.  A Gallup  survey  showed  more  than  71%  of 
Americans  favor  liability  reform,  including  caps  on  pain  and  suffering 
awards.  Clearly,  many  of  our  patients  are  on  our  side,  but  we  can  take 
nothing  for  granted. 

Tell  your  patients.  Tell  your  colleagues.  Tell  your  representatives 
in  Congress.  The  AMA  and  organized  medicine  are  leading  the  more 
than  700,000  physicians  of  America  in  the  battle  for  liability  reform. 
Congress  must  know  we  will  not  stop  until  the  job  is  done. 

As  this  is  being  written,  liability  reform  is  at  the  top  of  our  priori- 
ties. But  Medicare  reform  and  the  AMA’s  1995  Patient  Protection  Act 
will  also  receive  attention  in  the  coming  days  and  months. 

Together,  organized  medicine  is  fighting  for  legislation  that  will 
allow  you  to  care  for  your  patients  to  the  best  of  your  ability  and  con- 
science. I invite  all  of  you  to  join  us  in  that  fight.  E3 

For  materials  suitable  for  sharing  with  patients,  call  the  AMA  at 
312/464-4430. 


Iowa  Medicine  Volume  85/5  May  1 995  197 


Iowa  [Medicine 


Medical  Economics 


AT  A GLANCE 


Since  Oregon  passed  the 
nation’s  first  physician 
assisted  suicide  law,  12 
other  states  have  plan- 
ned or  introduced  simi- 
lar legislation.  A federal 
court  last  month  ruled 
that  states  can  ban  doc- 
tor-assisted suicide. 
Most  feel  this  issue  will 
be  resolved  by  the 
Supreme  Court. 

• 

As  of  press  time,  the 
AMA  was  celebrating  a 
big  victory  following  a 
vote  by  the  Republican 
controlled  House  to  limit 
pain  and  suffering  dam- 
ages in  medical  mal- 
practice cases  to 
S 250,000 . Lawmakers 
voted  to  include  the  cap 
as  part  of  a broader  bill 
to  limit  the  amount 
plaintiffs  can  collect  in 
product  liability  suits. 

• 

It  will  be  easier  for 
employers  to  change  or 
cancel  retiree  health 
benefits  because  of  a 
recent  Supreme  Court 
riding.  The  justices  said 
standard  benefit  plan 
wording  giving  compa- 
nies the  right  to  amend 
a plan  is  valid. 


CHMIS  activities  update 


The  Iowa  Medical  Society’s  Ad  Hoc 
Committee  on  CHMIS  met  April  4 to  hammer 
out  recommendations  on  CHMIS  policy.  The 
committee’s  final  recommendations  were 
scheduled  to  be  considered  by  the  IMS  House 
of  Delegates  April  29-30. 

Under  the  CHMIS  law,  by  July  1,  1996,  all 
health  care  providers  must  submit  claims 
electronically  using  a standard  format  and  all 
payers  will  be  required  to  accept  the  standard 
format.  However,  many  details  regarding  how 
the  CHMIS  will  work  have  not  yet  been  deter- 
mined by  the  state  CHMIS  Governing  Board 
and  five  advisory  committees. 

The  focus  of  the  April  meeting  was  discus- 
sion of  IMS  policy  regarding  implementation 
of  CHMIS,  Phase  I in  July  of  1996. 

The  recommended  IMS  policy  was  devel- 
oped in  response  to  physician  concerns  with 
confidentiality  of  patient-specific  medical  data 
and  the  cost  to  physicians  to  implement, 
maintain  and  participate  in  CHMIS.  The  poli- 
cy also  provides  guidance  for  IMS  representa- 
tives on  the  five  CHMIS  advisory  committees. 

Other  points  in  the  proposed  policy  deal 
with  network  certification,  coordinating  all 
data  collection  through  CHMIS  and  maintain- 
ing a phased  in  approach  to  CHMIS  in  Iowa. 

However,  the  most  critical  issues  continue 
to  be  cost/financing  decisions  and  confiden- 
tiality protection. 

Several  committee  members  emphasized 
the  importance  of  physicians  staying  involved 
in  the  CHMIS  implementation  process  to 
ensure  that  data  about  physician  practices  is 
used  appropriately.  This  participation  will 
also  keep  IMS  in  a position  to  determine  what 
physician  data  needs  will  be  in  the  future  and 
and  how  these  needs  can  be  met. 

IMS  staff  and  physicians  have  presented 
close  to  30  CHMIS  programs  around  Iowa. 
Special  programs  on  CHMIS  are  available  for 
any  group  of  member  physicians.  To  schedule 
a program,  call  Ed  Whitver,  515/223-1401  or 
800/747-3070. 


Ambulatory  Care  Quality  Improvement 

The  Iowa  Foundation  for  Medical  Care 
(IFMC)  has  begun  a two-year  project  under 
its  contract  with  IICFA.  The  project  is  called 
the  Ambulatory  Care  Quality  Improvement 
Project  (ACQIP). 

ACQIP  focuses  on  collaborative  efforts  to 
refine  and  implement  educational  and  out- 
reach strategies  to  improve  ambulatory  care. 
The  project’s  purpose  is  to  profile  practices  of 
care  for  physician  self-examination  through 
information  sharing. 

Iowa,  Alabama  and  Maryland  physicians 
will  evaluate  primary  and  preventive  services 
provided  through  physician  offices  to 
Medicare  beneficiaries  with  diabetes.  Mary 
Nettleman,  MD  and  Richard  Osterholm,  MD 
represent  Iowa  on  the  national  HCFA  panel 
which  will  develop  quality  indicators  for  dia- 
betes. A local  Iowa  study  group  has  also  been 
formed.  This  group  includes  IMS  members 
Steven  Craig,  MD,  Des  Moines;  John  Olds, 
MD,  Des  Moines;  and  Milton  VanGundy,  MD, 
Marshalltown. 

Primary  care  physicians  will  be  selected 


1995  Medicare  premiums, 

DEDUCTIBLES  AND  COINSURANCE 

Medicare  Part  A 

PREMIUM:  $261  per  month  for  regular  entitlement 
$183  per  month  for  reduced  premium 

DEDUCTIBLE 

Hospital:  $716  per  benefit  period 
COINSURANCE 

Hospital:  $179  per  day  (61st  through  90th  day) 

$358  per  day  (each  “lifetime  reserve”  day) 
SNF:  $89.50  per  day  (21st  through  100th  day) 

Medicare  Part  B 

PREMIUM:  $46.10  per  month 
DEDUCTIBLE:  $100  per  calendar  year 
COINSURANCE:  20%  of  Medicare  allowed  amount 


198  Iowa  Medicine  Volume  85  / 5 May  1995 


CURRENT  ISSUES 


from  Medicare  claims  data  and  requested  to 
provide  identified  medical  records  for  review. 
IFMC  will  do  the  review  this  fall.  Physicians 
will  not  need  to  retrieve  data  from  the 
records  and  will  be  reimbursed  for  copying 
and  mailing. 

Profiles  will  be  created  from  claims  data 
and  sent  to  volunteer  physicians,  followed  by 
educational  activities.  Medicare  claims  and 
physician  office  records  will  be  reviewed  to 
assess  the  impact  of  educational  efforts 
regarding  care  of  persons  with  diabetes. 

If  you  are  interested  in  participating  in  this 
project,  call  Mary  Schrader  at  the  IFMG, 
800/373-2964. 

The  death  of  common  sense 


— anger  and  frustration.  The  reason,  he 
learned,  is  that  “we’ve  banned  judgment”. 

The  book  cites  many  examples  of  govern- 
mental regulation  such  as  OSIIA  which  have 
given  bureaucrats  almost  “limitless  arbitrary 
power”.  The  GOP  Contract  With  America, 
Howard  says,  takes  only  small  steps  toward 
true  reform. 

IFMC  election  results 


The  results  of  the  Iowa  Foundation  for 
Medical  Care  Board  of  Directors  elections 
have  been  announced.  Nine  directors  taking 
office  immediately  for  three-year  terms  are: 

COUNTY  REPRESENTATIVE 

Cerro  Gordo  Michael  Crane,  MD,  Mason  City 


A new  book  called  “The  Death  of  Common 
Sense”,  which  decries  the  amount  of  govern- 
mental regulation  in  this  country,  is  a run- 
away bestseller. 

The  book’s  author,  Phillip  Howard,  says  he 
wanted  to  figure  out  why  everyone  who  deals 
with  the  government  has  the  same  reaction 


Des  Moines 
Johnson 
Linn 
Polk 

Pottawattamie 
Story 
District  I 
District  VII 


Koert  Smith,  MD,  Burlington 
Karl  Larsen,  MD,  Iowa  City 
Jolynn  Glanzer,  MD,  Cedar  Rapids 
Peter  Boesen,  MD,  Des  Moines 
Gary  DeVoss,  MD,  Council  Bluffs 
Elie  Saikaly,  MD,  Ames 
John  Ellis,  MD,  Marshalltown 
Stephen  Piercy,  MD,  Fort  Dodge  DZ3 


BE  AN  AIR  FORCE 
PHYSICIAN. 


Become  the  dedicated  physician  you 
want  to  be  while  serving  your  country  in 
today’s  Air  Force.  Discover  the  tremen- 
dous benefits  of  Air  Force  medicine.  Talk 
to  an  Air  Force  medical  program  manag- 
er about  the  quality  lifestyle  and  benefits 
you  enjoy  as  an  Air  Force  professional, 
along  with: 

• 30  days  vacation  with  pay  per  year 

• Dedicated,  professional  staff 

• Non-contributing  retirement  plan  if 
qualified 

Today’s  Air  Force  offers  the  medical  envi- 
ronment you  seek.  Find  out  how  to  quali- 
fy. Call  USAF  HEALTH  PROFESSIONS 
TOLL  FREE 
1-800-423-USAF 


Iowa  Medicine  Volume  85/5  May  1 995  199 


Iowa  [Medicine 


Practice  Management 


CURRENT  ISSUES 


AT  A GLANCE 


Don’t  miss  this  month’s 
feature  article  on  page 
202  for  some  valuable 
advice  on  how  to  obtain 
financing  for  physician 
managed  care  ventures. 

• 

According  to  an  article 
in  AM  News,  physicians 
should  become  ac- 
quainted with  certain 
business  skills  in  order 
to  survive  in  the  world 
of  managed  care.  The 
most  important  is  learn 
to  negotiate.  Physicians 
have  economic  clout 
because  they  control 
patient  care.  Physicians 
are  advised  not  to  be 
intimidated  by  lawyers 
or  MBAs  — everything  is 
negotiable,  from  con- 
tracts to  compensation. 


Seminar  discounts! 


IMS  Services  has  slashed  prices  for  one 
class  this  year  (per  person)  from  111 50  to  $99. 
For  purposes  of  this  special  offer,  choose  from 
Medical  Terminology  in  June,  Quality  in  the 
Medical  Office  in  September  or  Billing  and 
Collection  Strategies  in  October. 

Look  for  a discount  coupon  in  the  mail  in 
early  May  for  June  classes  listed  in  the  box 
below.  For  more  information,  call  Mary 
Reinsmoen  at  IMS  Services,  800/728-5398. 

Medical  Business  Specialist  program 

The  first  year  of  the  Medical  Business 
Specialist  certificate  program  has  been  com- 
pleted. This  successful  program  is  meeting 
the  needs  of  staff  in  many  physician  offices 
across  Iowa  and  the  program  continues  to 
grow.  For  more  information,  call  Mary 
Reinsmoen  or  Sherry  Johnson  at  IMS 
Services,  800/728-5398. 

Retirement  readiness 


There  is  still  time  to  register  for  a seminar 
on  retirement  readiness  scheduled  for  May  24 
at  IMS  headquarters  in  West  Des  Moines.  The 
seminar,  designed  for  physicians  and  their 
spouses,  answers  important  questions  for 
physicians  as  they  plan  for  retirement. 

For  more  information,  call  Mary  Reins- 
moen at  800/728-5398.  [EH 


Midwest  Medical  Insurance 
Focus  on  Risk  Management 

Communicating  after  a bad  outcome 

A bad  outcome  during  the  course  of  med- 
ical care  is  distressing  to  the  patient  and  the 
physician.  It  can  be  difficult  for  a patient  to 
understand  that  a bad  result  does  not  auto- 
matically imply  negligence. 

How  do  you  apologize  to  a patient  after  a 
bad  outcome  in  a way  that  does  not  admit  lia- 
bility or  negligence?  How  do  you  discuss  the 
situation  without  saying  “It’s  my  fault”?  How 
do  you  say  “I’m  sorry”  without  saying  “I’m 
liable”? 

An  expression  of  sorrow  and  an  explana- 
tion of  the  bad  outcome  need  not  imply 
either  personal  responsibility  or  negligence. 
While  it  may  not  prevent  a malpractice 
claim,  an  honest,  empathetic  discussion  of 
the  problem  within  a reasonable  time  often 
helps  soothe  a patient’s  anger  and  distrust. 

These  situations  can  be  extremely  difficult 
to  handle  and  there  is  no  simple  rule  to  fol- 
low. The  best  advice  is  to  call  legal  counsel 
and  your  professional  liabilty  insurer  for 
guidance.  Any  wrongdoing  you  admit  to  a 
patient  or  a patient’s  family  may  be  used  in 
court. 

For  further  information,  contact  Lori 
Atkinson,  MMIC  risk  management  coordinator, 
MMIC  West  Des  Moines  office,  PO  Box  65790, 
West  Des  Moines,  50265,  800/798-9870  or 
515/223-1482. 


Upcoming  IMS  Services  seminars  for  you 


* Medical  Terminology 

Wednesday,  June  7 
WEST  DES  MOINES 
Wednesday,  June  14 
SIOUX  CITY 
Thursday,  June  22 
CEDAR  RAPIDS 


* Office  Team  Skills 

Thursday,  June  8,  WATERLOO 
Wednesday,  June  21,  DAVENPORT 
Wednesday,  June  28 

WEST  DES  MOINES 
Thursday,  June  29,  SIOUX  CITY 


*These  seminars  are  part  of  the 
IMS  Medical  Business  Specialist 
(MBS)  certificate  program 


For  more  information  on  any  seminar,  call  Mary  Reinsmoen  or  Sherry  Johnson  at  the  IMS,  515/223-1401  or 
800/728-5398. 


200  town  Medicine  Volume  8.5  /.5  Mn.v  799.5 


Iowa|  Medicine 


CURRENT  ISSUES 


Newsmakers 


Awards,  appointments,  etc. 

I)r.  Franklin  Scamman,  associate  professor 
in  the  Department  of  Anesthesia,  UI  College  of 
Medicine  and  chief  of  Anesthesiology  Service  at 
the  Iowa  City  Department  of  Veterans  Affairs 
Medical  Center,  has  been  named  the  first  direc- 
tor of  the  newly  established  National  Anesthesia 
Service  for  the  Veterans  I Iealth  Administration 
in  Washington,  D.C.  lie  will  direct  the  national 
activities  from  the  Iowa  City  VA  Medical  Cen- 
ter. Two  UI  College  of  Medcine,  Department  of 
Internal  Medicine  faculty  have  received  Estab- 
lished Investigator  Awards  from  the  American 
Heart  Association:  Dr.  Kevin  Dellsperger,  as- 
sociate professor  and  Dr.  Kathryn  Lamping, 
assistant  professor.  A photo  of  Dr.  Enfred 
Linder’s  daughter,  Dr.  Jo  Ellen  Linder,  ap- 
peared in  the  February  issue  of  LACMA  (Los 
Angeles  County  Medical  Association)  Physi- 
cian magazine.  Dr.  David  Sommerfeld,  medical 
director  of  the  Ottumwa-Henry  Kidney  Dialysis 
Facility,  has  been  certified  as  a diplomat  of 
nephrology  by  the  American  Board  of  Internal 
Medicine.  Dr.  Merlin  Osborn,  anesthesiolo- 
gist, has  retired  after  practicing  in  Cedar  Rapids 
for  27  years.  Dr.  Caroline  Carney,  Iowa  City 
resident  physician,  has  received  the  National 
Institute  of  Mental  Health’s  Outstanding  Resi- 
dent Physician  Award.  She  was  chosen  from  a 
nationwide  pool  of  applicants  nominated  by 
their  residency  programs.  Dr.  Mark  Dillon, 
Ottumwa,  has  begun  practice  with  Internal 
Medicine,  P.C.  Dr.  Lester  Yen  recently  became 
a diplomate  with  the  American  Board  of  Plastic 
Surgery.  Three  longtime  anesthesiologists  as- 
sociated with  Mercy  Hospital  Medical  Center, 
Des  Moines  have  retired:  Dr.  Donald  Sweem, 
Dr.  Charles  Hull  and  Dr.  Marvin  Silk.  Dr. 
Timothy  Ryken,  chief  resident  in  the  Division 
of  Neurosugery,  UI  College  of  Medicine,  has 
been  named  the  1995  VanWegenen  Fellow  by 
the  American  Association  of  Neurological  Sur- 
geons. Dr.  Donald  Berg,  orthopedic  surgeon 
with  Ottumwa  Regional  Health  Center,  has 
been  elected  president  of  the  medical  staff.  Dr. 


Debra  Miller,  pediatrician,  is  immediate  past 
president;  Dr.  Mark  Leding,  anesthesiologist, 
is  president-elect  and  Dr.  Kurt  Anderson, 
otolaryngologist,  is  secretary.  Dr.  Jeffrey 
Bittner,  obstetrician  and  gynecologist  with 
Ottumwa  Medical  Clinic,  has  become  board 
certified  by  the  American  Board  of  Obstetrics/ 
Gynecology. 

Here  Comes  Doctor  Ward:  A Climb  to  Glory 

A book  about  Dubuque  general  surgeon,  Dr. 
Donovan  Ward,  is  now  available  from  Chicago 
Spectrum  Press.  The  book,  entitled  Here  Comes 
Doctor  Ward:  A Climb  to  Glory >,  was  written  by 
Howard  Cartwright  (formerly  executive  direc- 
tor and  CEO  of  the  College  of  American  Pa- 
thologists) and  reviewed  by  Dr.  Marion  Alberts, 
Iowa  Medicine  scientific  editor. 

The  author  tells  Dr.  Ward’s  extraordinary 
life  story  in  an  interesting  way  from  his  child- 
hood through  medical  practice  and  on  to  his 
AMA  presidency. 

Dr.  Ward  has  not  only  given  much  of  his  time 
and  talent  to  the  medical  profession,  but  also  to 
various  civic  organizations.  He  has  worn  many 
hats:  banker,  navy  lieutenant  commander,  river 
pilot,  talk  show  host,  writer,  musician,  consult- 
ant and  entrepreneur. 

The  author  sums  up  Dr.  Ward  in  this  way: 
“Donovan  Ward’s  life  story  is  a reminder  that 
there  are  heroes  in  the  cities  and  towns  across 
America  who  should  be  heralded  for  being  role 
models  for  everyone  whom  they  meet.  This 
book  highlights  Dr.  Ward’s  remarkable  life,  the 
life  of  a true  American  hero.” 

The  narrative  is  enhanced  by  numerous 
sidebar  comments  by  Dr.  Ward  which  makes 
this  book  very  enjoyable.  It  is  available  for  $25 
by  calling  Spectrum  Press  at  800/594-5190. 

Deceased  member 


Roy  Brackin,  MD,  93,  general  surgery/fam- 
ily practice,  Oskaloosa,  died  December  24  Hu] 


AT  A GLANCE 


The  IMS  domestic  vio- 
lence videotape  that  was 
shown  at  the  House  of 
Delegates  on  Sunday, 
April  30  is  now  available 
on  a loan  basis.  Call  Chris 
McMahon,  director  of 
communications,  at  800/ 
747-3070  or  515/223- 
1401  for  details. 

• 

Dr.  Greg  Ganske,  U.S. 
Representative  and  Des 
Moines  plastic  surgeon, 
plans  to  do  charity  work 
at  Broadlawns  Medical 
Center.  Dr.  Ganske  has 
been  granted  temporary 
staff  privileges  at  Broad- 
lawns and  will  volunteer 
when  he’s  finished  with 
his  congressional  duties. 


irto  \Zr'il nm o ^ AAn\t  7 00^  901 


Iowa  1 Medicine 


FEATURE  ARTICLE 


Financing  of 

Physician  ventures 


As  soon  as  physicians  decide  which  managed  care  model  is 
die  most  advantageous,  the  major  obstacle  is  often  securing 
appropriate  financing.  The  author  discusses  how  to  obtain 
financing  for  physician-led  business  ventures  and  what  it  takes 
to  be  successful  in  today’s  marketplace. 


Steve  DeNelsky 

Steve  DeNelsky  is  a 
senior  financial 
consultant  with  Medical 
Alliances  in  Alexandria, 
Virginia.  He  specializes 
in  physician  integration, 
business  valuation, 
mergers  and  acquisitions. 
He  writes  a monthly 
column  in  the  magazine 
Group  Practice  Managed 
Health  Care  News. 


The  health  care  marketplace  in  the  United 
States  is  changing  in  ways  unimaginable  just 
twenty  years  ago.  Once,  managed  care  was 
for  renegade  physicians  who  believed  in 
unconventional  wisdom;  today  it  is  becoming 
a matter  of  financial  survival.  For  physicians, 
the  debate  has  shifted  from  whether  a 
significant  portion  of  Americans  will  receive 
care  under  a managed  care  system  (a 
foregone  conclusion)  to  what  managed  care 
model  is  the  most  advantageous. 

Physicians  are  forming  many  types  of 
ventures,  ranging  from  two  independent  solo 
practitioners  merging  to  a large  group  of 
physicians  developing  a health  care  delivery 
system  employing  hundreds  of  physicians 
and  serving  thousands  of  patients  in  multiple 
states.  While  virtually  all  organizations  can 
map  out  some  rough  goals, 
strategic  objectives  and  a vision, 
most  of  these  infant  firms  will 
have  trouble  growing  and  fulfilling 
their  objectives.  Reasons  for  busi- 
ness failures  are  usually  multiple 
and  may  include  lack  of 
leadership,  management  culture 


clashes  and  flawed  strategy. 

However,  most  entrepreneurs  concur  that 
the  most  daunting  obstacle  facing  a new 
business  is  securing  appropriate  financing. 

Physicians  in  optimal  position 

Obtaining  financing  for  a physician-led 
organization  can  be  troublesome.  Many  of 
these  corporations  are  more  common  than  a 
cold  and  have  many  difficulties  differentiating 
themselves  in  a marketplace  over  saturated 
with  entities  born  from  a reactive  impulse  to 
thwart  the  managed  care  movement. 

On  the  bright  side,  there  are  millions  of 
dollars  waiting  in  the  wings  for  the  “right” 
managed  care  development  projects  and 
physicians  are  in  an  optimal  position  to  tap 
this  pool  of  money.  All  indications  point  to 
tremendous  interest  from  private 
financing  companies,  existing 
health  systems  and  the  public  in 
funding  physician-led  ventures. 

Most  people  are  aware  of  the 
common  investment  principle  that 
the  reward  of  an  investment 
should  be  commensurate  with  the 


There  are  millions 
of  dollars  waiting 
for  the  “right” 
managed  care 
development 
projects. 


202  Iowa  Medicine  Volume  85/5  May  1 995 


FEATURE  ARTICLE 


risk.  Unfortunately,  rules  governing  financing 
are  far  less  lucid.  The  type  of  financing  an 
organization  employs  should  depend  on 
current  and  future  investments.  In  addition, 
financing  methods  should  always  be  matched 
to  the  firm’s  particular  investment  oppor- 
tunities and  not  the  other  way  around. 

What  will  the  market  bear? 

Companies  face  different  financing 
opportunities  according  to  what  the  market 
will  bear.  Different  financing  is  available 
depending  upon  variables  such  as  which 
products  or  services  will  be  sold,  the  firm’s 
size  and  past  performance.  Especially  among 
smaller  entities,  the  quality  of  top 
management  can  be  a factor  in  determining 
the  spectrum  of  financing  options. 

While  a plethora  of  factors  shape  the 
financing  horizon,  they  can  be  whittled  down 
to  one  all  encompassing  element  — Will  the 
financier  receive  a fair  return  on  the 
investment,  given  the  level  of  risk  compared 
to  other  opportunities  available  in  the 
marketplace?  Any  company  trying  to  locate 
financing  should  be  able  to  provide  many 
reasons  why  the  answer  to  this  question  is 
“yes”. 

Internal  funding 

Internal  funding  of  investment  oppor- 
tunities is  the  easiest  and  quickest  method  of 
raising  capital.  Internal  funds,  or  retained 
earnings,  account  for  between  one  half  and 
two  thirds  of  long-term  corporate  financing. 


When  a project  is  earmarked  for  internal 
funding,  money  is  simply  diverted  from  the 
company’s  cash  flow  to  the  investment 
opportunity.  While  this  type  of  funding  is  less 
expensive,  it  is  by  no  means  “free”  financing. 
If  a corporation  uses  retained  earnings  to 
finance  an  endeavor  that  loses  money,  the 
value  of  the  corporation  will  decline. 

Professional  corporations  such  as  indepen- 
dent medical  practices  usually  distribute  all 
earnings  to  their  members  on  a year-to-year 
basis.  Because  of  this,  these  businesses 
typically  do  not  possess  a well  of  retained 
earnings  to  fund  new  ventures.  While  funds 
can  be  budgeted  from  the  practice  towards 
new  projects  such  as  mergers,  diversification 
of  capital  is  tantamount  to  physicians  making 
an  outside  investment  in  their  practice,  since 
earnings  in  that  year  will  decline. 

The  major  advantage  of  internal  funding  is 
that  physicians  do  not  have  to  relinquish 
control  of  the  business.  The  disadvantage  is 
that  if  the  project  fails,  their  money  will  fail 
also  and  will  never  be  recouped. 

At  some  point,  most  companies  will  find  a 
worthwhile  investment  opportunity  that,  due 
to  the  required  fiscal  outlay,  cannot  be 
financed  through  retained  earnings.  In  these 
situations,  a company  can  look  to  alternative 
sources  of  financing.  ..  , 

0 nrm  tin'll 


The  major 
advantage  of 
internal  funding  is 
physicians  do  not 
have  to  give  up 
control  of  their 
business. 


Iowa  Medicine  Volume  85/5  May  1 995  203 


Iowa  | Medicine 


FEATURE  ARTICLE 

continued 


Joint  ventures  can 
also  fee  termed 
around  manage- 
ment expertise, 
marketing  channels 
or  access  to 
primary  care 
physicians. 


Strategic  alliances  and  joint  ventures 

A strategic  alliance  is  a formal  relationship 
between  two  or  more  entities  arranged  to 
accomplish  common  goals.  A joint  venture  is 
similar  to  a strategic  alliance  but  carries  a 
higher  level  of  legal  integration  between  the 
parties  because  a new  legal  entity  is  formed. 

The  impetus  behind  joint  ventures  is 
theoretically  very  appealing.  Each  company 
involved  has  a strategic  advantage  in  a 
particular  area  and  they  decide  to  cooperate 
to  achieve  common  goals. 

In  many  instances,  a company  will  provide 
or  receive  some  degree  of  financing  through 
a joint  venture.  However,  joint  ventures  can 
also  be  formed  around  management  exper- 
tise, marketing  channels  or  access  to  primary 
care  physicians. 

A strategic  alliance  or  joint  venture  is  an 
easily-arranged  business  endeavor;  but,  for  a 
variety  of  reasons,  most  eventually  fail. 
Many  physician-led  joint  ventures  fail  due  to 
a lack  of  management  expertise.  Also,  when 
one  party  is  the  key  source  of  money  for  the 
venture,  the  lines  may  blur  between  a true 
“joint”  venture  and  a simple  investment. 
This  scenario  provides  fertile  soil  for 
divergent  expectations  and  disagreements  on 
control  within  the  venture. 

AMA  Capital  Funding  project 

The  American  Medical  Association  has 
recently  initiated  a program  designed  to  pair 
physician-led  ventures  with  potential 
financing  sources.  The  program,  Physicians 


Capital  Source,  is  intended  to  let  physicians 
help  design  health  care  delivery  systems  that 
can  compete  against  insurers  and  other 
investor-owned  health  organizations. 

The  AMA  will  help  physicians  develop 
business  plans  and  build  skills  necessary  to 
rival  non-physician  organizations  and  secure 
financing  to  fuel  future  growth.  In  addition, 
the  AMA  would  like  to  create  an  “AMA 
University”  where  physicians  can  attend 
courses  to  learn  about  the  fundamentals  of 
managed  care  and  get  their  business  plans 
reviewed  by  investors. 

(For  more  information  on  this  new  AMA 
project,  see  page  206.) 

Venture  capital  and  private  equity  firms 

Venture  capital  or  private  equity  firms  are 
other  avenues  that  can  be  used  to  finance  a 
company’s  investment  objectives.  Many 
companies  that  use  venture  capital  as  a 
financing  source  may  not  be  able  to  secure 
other  types  of  financing  because  of  the 
company’s  current  financial  position.  Prime 
candidates  for  venture  funds  are  firms  which 
are  years  away  from  being  able  to  tap  the 
public  equity  or  debt  markets  and  desire 
more  capital  than  many  traditional  private 
sources,  such  as  banks,  would  care  to  risk. 

The  2,000  or  so  venture  firms  operating  in 
the  U.S.  provide  funds  in  many  different 
stages  of  a company’s  growth — from  seed- 
money  to  bridge  financing.  The  venture 
firms  usually  demand  some  control  in  the 
business  that  is  receiving  the  financing.  In 


204  Iowa  Medicine  Volume  85/5  May  1 995 


FEATURE  ARTICLE 


addition,  since  venture  firms  usually  invest 
where  their  partners  have  management 
experience,  these  firms  can  provide  valuable 
expertise  as  well  as  much  needed  capital. 

Public  equity 

There  has  been  a proliferation  of  public 
stock  offerings  used  to  finance  companies 
over  the  last  10  years.  A primary  reason  for 
the  increased  use  of  the  equity  markets  is 
that  individual  investors,  largely  through  the 
use  of  mutual  funds,  have  pumped  money 
into  stock  markets  at  an  unprecedented  rate. 

While  Phycor  and  Pacific  Physician 
Services  may  be  grabbing  headlines  for  their 
soaring  stock  prices,  many  other  health  care 
companies  do  not  have  what  it  takes  to 
attract  serious  attention  from  either  the 
public  or  investment  bankers.  Most  comp- 
anies need  at  least  $150  to  $200  million  in 
sales,  a predictable  growth  curve  and,  most 
importantly,  a management  team  that  can 
lead  the  future  growth  of  the  company. 

Many  other  financing  methods 

The  methods  described  account  for  a large 
percentage  of  the  dollars  raised  by  health 
care  firms,  but  just  scratch  the  surface  in 
terms  of  the  number  of  financing  possi- 
bilities. The  increase  in  prepaid  contracts  for 
medical  care  should  let  physician-based 
groups  with  steady  and  predictable  revenue 
streams  use  the  debt  markets  with  more 
frequency.  Nonprofit  entities  may  be  able  to 
issue  tax-exempt  bonds,  which  basically  give 


the  issuing  firm  a government  subsidy  that 
lowers  the  total  cost  of  financing.  High-yield 
debt  financing  is  possible  for  companies  with 
less  than  stellar  credit  ratings. 

Private  placements,  preferred  stock 
offerings,  convertible  bonds  and  even 
employee  buyouts  are  all  viable  means  to 
finance  physician-led  ventures  and  shape 
the  health  care  industry  of  tomorrow. 

Match  the  financing  to  the  investing 

There  is  no  one  best  way  to  finance  a 
company.  There  are  many  factors  that  firms 
should  consider  when  contemplating 
financing  decisions.  The  size  of  the  firm, 
cost  of  capital  and  current  market 
conditions  are  all  important.  Since  the 
money  raised  from  financing  activities  will 
ultimately  be  invested,  it  is  vital  for  a firm  to 
adequately  match  the  cash  flow  between 
financing  and  investing. 

Raising  money  is  an  important  function  of 
any  firm.  Choosing  a financing  method  is  an 
integral  part  of  a company’s  existence  and 
should  be  done  carefully  and  realistically. 
While  nothing  guarantees  success  in  today’s 
turbulent  health  care  marketplace,  a comp- 
any will  have  a better  focus  when  financing 
decisions  are  designed  on  operational 
strategies  instead  of  strategies  being  built 
around  available  financing. 


Private  placements, 
preferred  stock 
offerings, 
convertible  bonds 
and  employee 
buyouts  are  viable 
means  to  finance 
physician-led 
ventures. 


Iowa  Medicine  Volume  85/5  May  1 995  205 


Iowa[  Medicine 


AMA’s  Physicians  Capital  Source  Program 


“Quality-first”  health  care  delivery 

The  American  Medical  Association  has  created 
Physicians  Capital  Source,  a program  designed  to 
help  physicians  build  and  lead  “quality-first”  health 
care  delivery  networks.  This  new  program  gives  phy- 
sicians access  to  managed  care,  business,  financial 
and  legal  experts  who  can  help  them  develop  business 
plans  and  links  them  with  potential  capital  sources. 

Many  physicians  lack  experience  in  forming  their 
own  health  care  organizations  and  networks.  Those 
who  are  interested  and  have  sound  business  plans  find 
it  difficult  to  obtain  financing.  Beginning  in  1990, 
banks,  venture  capitalists  and  other  investors  began 
to  realize  the  financial  viability  of  physician  ventures. 

The  first  step  for  physicians  participating  in  the 
Physicians  Capital  Source  Program  is  the  completion 
of  a Request  For  Information  (RFI),  which  serves  as  a 
blueprint  for  developing  a business  plan.  The  program 
seeks  business  plans  that  focus  on  physician  direction  in 
patient  care,  medical  decision-making,  allocating  re- 
sources and  policy-making.  Plans  should  also  stipulate 


that  physicians  invest  in  and  share  the  risk  in  the  venture, 
as  well  as  serve  as  members  of  the  board  of  directors. 

Physicians  whose  plans  are  approved  are  then  linked 
to  potential  capital  sources  that  can  meet  their  short 
and  long-term  financing  needs. 

Advisory  committee 

The  Physicians  Capital  Source  Advisory  Committee 
is  a national  panel  composed  primarily  of  consultants 
who  develop  health  care  ventures  and  entities  that 
finance  these  ventures.  Its  61  members  also  include 
related  health  care  entities  such  as  Blue  Cross  plans, 
medical  clinics,  a health  maintenance  organization, 
foundations  and  experts  in  information  technology. 

Members  of  the  advisory  committee  offer  partici- 
pants advice  and  counsel  during  the  application  pro- 
cess and  evaluate  completed  business  plans  to  deter- 
mine if  they  are  viable. 

For  more  information  on  Physicians  Capital 
Source  Program , call  the  AMA’s  managed  care 
help  line  at  800/AMA-1066. 


Physicians 

Capital 

Source 


American  Medical  Association 

Physicians  dedicated  to  the  health  of  America 


206  Iowa  Medicine  Volume  85/5  May  1 995 


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purchased  for  15  cents  each  plus  postage.  A bill  will 
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Medical  Protective  Policyowners 
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Iowa  [Medicine 


SCIENCE  AND  EDUCATION 


The  Journal 

of  the  Iowa  Medical  Society 


Hepatitis  B vaccination:  a cost  analysis 

# George  Bergus,  MD;  Steven  Meis,  MD 


In  November  of  1991  the  Centers  for  Disease 
Control  (CDC)  recommended  all  infants  be 
immunized  against  hepatitis  B.  Universal 
infant  immunization  promises  to  eliminate  or 
greatly  reduce  the  incidence  of  hepatitis  B 
virus  (1IBV)  infection  and  its  sequela  of  cirrho- 
sis, hepatic  cancer  and  death.  The  American 
Academy  of  Pediatrics  and  the  American 
Academy  of  Family  Physicians  endorsed  this 
recommendation . 1-5 

Despite  these  endorsements,  many  physi- 
cians have  concerns  about  the  wisdom  of 
universal  infant  IIBV  immunization/”9  For 
some  physicians,  infant  HBV  immunization 
does  not  have  great  immediacy  because  most 
infections  in  the  U.S.  occur  after  age  15 
years.  Other  physicians  feel  uncomfortable 
subjecting  infants  to  yet  another  series  of 
injections.  Negative  attitudes  are  especially 
common  in  areas  with  low  risk  of  infection 
such  as  Iowa  where  the  annual  attack  rate  is 
approximately  2 cases  per  10,000  population 
compared  to  the  national  rate  of  12  cases  per 
10,000.10u 

Cost-effectiveness  analysis  can  help  physi- 
cians decide  whether  an  intervention  has  suf- 
ficient effectiveness  at  an  affordable  cost. 
Most  new  preventive  interventions  such  as 
universal  IIBV  immunization  do  not  promise 
to  reduce  health  care  costs  but  should  pro- 
long life  at  a cost  similar  to  preventive  inter- 
ventions presently  in  widespread  use.  Cost- 
effectiveness  studies  on  the  use  of  hepatitis  B 
vaccination  in  high  incidence  populations 
clearly  justify  programs  to  immunize  high 
risk  populations.1215 

Our  study  examines  the  cost-effectiveness 
of  universal  HBV  immunization  using  Iowa 
data  and  calculates  the  cost  for  each  year  of 
life  saved  from  implementing  a routine  vacci- 
nation program. 


HBV  immunizations 


Efficacy  of  the  full  vaccination  series  is  esti- 
mated from  randomized  and  historical  clinical 
trials  and  is  assumed  to  be  95%  for  adolescents, 
95%  for  neonates  born  to  HBV  negative  moth- 
ers and  7 5%  for  neonates  bom  to  HBV  positive 
mothers.  Anyone  not  completing  the  full  three 
shot  vaccination  series  is  considered  nonim- 
munized  and  susceptible  to  HBV  infection. 

Booster  immunization  against  HBV  is  not 
included  in  the  model  because  we  assumed 
that  individuals  who  were  successfully  immu- 
nized had  permanent  protection  from  the  vac- 
cine. Although  antibody  titers  are  known  to 
decrease  over  time,  there  is  little  epidemiologic 
evidence  that  these  decreases  are  associated 
with  significantly  reduced  protection  from 
HBV.  Immunized  persons  who  have  lost  mea- 
surable titers  of  hepatitis  B surface  antibody 
might  be  at  risk  of  infection  but  in  large  case 
series  few  of  these  people  succumb  to  infection 
with  jaundice  and  none  have  gone  on  to  devel- 
op chronic  hepatitis.1617 

Costs 


For  our  study,  we  used  the  current  hepatitis 
B vaccine  cost  to  our  institution,  $26.25  for  the 
three  shot  infant  series  and  $86.40  for  the  ado- 
lescent series.  We  did  not  include  the  cost  of 
office  visits. 

Costs  of  treating  the  sequela  of  HBV  infec- 
tion were  taken  from  a review  of  the  literature 
and  data  from  medical  insurers.18  Costs  are 
discounted  at  5%  per  year.  Discounting  years  of 
life  remains  a controversial  issue  in  cost-effec- 
tive analysis  and  are  not  discounted  in  most  of 
our  analysis. 192,1  However,  for  the  sake  of  com- 
parison to  some  other  published  studies  on 
preventive  interventions,  we  also  calculated 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for 
May  1 995. 


George  Bergus,  MD 

Dr.  Bergus  is  with  the 
University  of  Iowa 
Department  of  Fam  ily 
Practice. 

Steven  Meis,  MD 

Dr.  Meis  is  a fam  ily 
physician  in  LeMars. 


Iowa  Medicine  Volume  85  / 5 May  1995  209 


Iowa  (Medicine 


Hepatitis  B vaccination:  a cost  analysis 

continued 


the  cost-effectiveness  of  routine  infant  immu- 
nization using  discounted  years  of  life. 

Results 

In  Iowa,  routine  infant  immunization 
against  hepatitis  B should  prevent  48.7  cases  of 
infection  per  10,000  newborns  saving  a total  of 
52  years  of  life.  The  cost  per  year  of  life  saved 
is  $2,970  when  routine  neonatal  I1BV  immu- 
nization is  added  to  the  current  program  of 
screening  all  pregnancies. 

Immunizing  all  Iowans  as  teenagers,  except 
individuals  born  to  mothers  known  to  be 
infected  with  HBV  who  will  continue  to  be 
immunized  at  birth,  will  be  more  costly  than 
immunizing  all  newborns.  Teenage  immuniza- 
tion will  also  be  less  effective  than  universal 
infant  immunization  in  preventing  serious 
hepatitis  B sequela  because  newborns  bom  to 
unscreened  hepatitis  B mothers  will  not  be 
vaccinated.  The  cost  for  each  year  of  life  saved 
using  teenage  immunization  is  $11,549.  This 
intervention  prevents  32.4  cases  of  HBV  per 


10,000  persons  saving  a total  of  21  years  of  life. 

A third  possible  strategy  is  to  institute 
infant  immunization  with  a second  net  to 
catch  nonimmunized  children  entering  junior 
high.  This  program  has  the  highest  effective- 
ness but,  because  of  a higher  expense  than 
infant  immunization  alone,  the  cost  per  year 
of  life-saved  rises  to  $3,934.  This  strategy 
would  prevent  58  cases  and  save  56  years  of 
life  per  10,000  persons. 

Discussion 


Our  analysis  suggests  universal  infant 
immunization  is  attractive  from  both  clinical 
and  economic  perspectives.  Routine  infant 
immunization  will  reduce  cases  of  chronic 
hepatitis  and  therefore  lost  years  of  life  at  a 
cost  of  $2,970  per  year  of  life  saved.  This 
compares  favorably  with  other  widely  used 
preventive  health  intervention  as  shown  in 
Tables  1 and  2.  Although  Iowa  and  other 
states  with  low  HBV  attack  rates  pay  a higher 
price  for  each  episode  of  HBV  infection  avert- 


TABLE  1 

COST  PER  YEAR  OF  LIFE  SAVED  FOR  SELECTED  MEDICAL  INTERVENTIONS  WITH 
COSTS  DISCOUNTED  BUT  YEARS  OF  LIFE  NOT  DISCOUNTED 


Intervention 


Cost  per  year  of  life  save,  $ 


Routine  infant  HBV  immunization  in  Iowa  2,970 

Beta-blockers  after  myocardial  infarction  2,700 

Pneumococcal  vaccine  (>  65  years  old)  6,000 

Cholesterol  reduction:  oat  bran  8,500 

: cholestyramine  35,250 


Adapted  from  Bloom  B,  et  a I.16 


TABLE  2 

COST  PER  YEAR  OF  LIFE  SAVED  FOR  SELECTED  MEDICAL  INTERVENTIONS  WITH  BOTH 
COSTS  AND  YEARS  OF  LIFE  DISCOUNTED 


Intervention  Cost  per  year  of  life  saved,  $ 


Routine  infant  HBV  immunization  in  Iowa  41,906 

Colon  cancer  screening  at  age  65 

annual  fecal  occult  blood  test  35,05426 

adding  flex  sigmoidoscopy  every  3 years  42,89229 

Breast  cancer  screening  in  55-  to  65-year-old  women 

:annual  breast  physical  exam  15.53627 

:annual  mammogram  with  exam  83.83030 

Hypertension:  detection  and  treatment  in  40-year-old  males  16,258“ 

INH  chemoprophylaxis  for  recent  PPD  converter  35, Oil29 

Cholesterol  reduction  using  cholestyramine  in  55-year-old  males  117, 40030 

Tetanus  booster  every  10  years  146, 13831 


Pap  smear  every  year  compared  to  every  2 years  in  women  at  average  risk  of  cervical  cancer  >1,000,00032 


210  Iowa  Medicine  Volume  85  1 5 May  1995 


SCIENCE  AND  EDUCATION 


ed,  routine  HBV  vaccination  remains  a cost- 
effective  strategy. 

While  most  IIBV  infections  occur  during 
adolescence  and  adult  life,  routine  infant 
immunization  is  more  cost-effective  than  ado- 
lescent immunization  because  the  risk  of 
chronic  hepatitis  is  much  higher  for  the 
acutely  infected  infant.  Nationally,  only  1%  of 
acute  HBV  infections  occur  prior  to  adoles- 
cence although  these  early  infections  account 
for  20-30%  of  chronic  HBV  disease  in  adults.-1 

Our  analysis  is  influenced  by  a number  of 
the  assumptions  made  in  the  model.  The 
price  of  the  vaccine  is  a major  driving  force. 
We  used  the  vaccine  cost  at  our  institution 
i and  small  volume  purchasers  might  face  a 
higher  price.  It  is  likely,  however,  that  as 
production  increases  to  meet  the  demand  of 
universal  immunization  and  as  health  care  is 
regionally  organized  under  health  care 
reform  we  will  see  the  price  drop.  It  is  also 


possible  that  the  cost  of  immunization  will 
decrease  due  to  research  on  alternate  vac- 
cine delivery  methods  that  allow  smaller  dos- 
es to  be  used.22 

Based  on  our  analysis,  immunization  of  all 
infants  against  HBV,  as  recommended  by  the 
GDC,  is  affordable  for  Iowa  although  at  a high- 
er cost  per  year  of  life  saved  than  for  the 
nation  as  a whole.  Routine  HBV  immuniza- 
tion of  Iowa’s  infant  population  compares 
favorably  to  many  other  preventive  interven- 
tions physicians  presently  recommend  and 
provides  a net  benefit  to  our  children  at  a cost 
that  we  have  already  deemed  acceptable. 

References 


References  noted  in  this  article  are  avail- 
able from  the  authors  or  the  editors  of  Iowa 
Medicine.  EO 


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Iowa  Medicine  Volume  85  / 5 May,  1995  211 


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NEW  YORK  CITY 


Iowal  Medicine THE  EDITOR  COMMENTS 

Why  are  so  many 
people  depressed? 


If  there  be  a hell  upon  earth  it  is  to  be 
found  in  a melancholy  man’s  heart. 

Robert  Burton  (1577-1640),  Anatomy  of  Melancholy 

Over  11  million  Americans  suffer  depres- 
sion (major  depressive  disorder)  each 
year.  Depression  affects  twice  as  many 
women  as  men.  It  is  known  that  depression  is 
not  caused  by  any  single  factor.  The  exact 
etiology  is  not  known,  but  involves  biological, 
genetic,  pychological  and  various  life  stresses. 
Why  are  so  many  people  depressed?  We  must 
not  be  confused  by  depressed  or  sad  moods  that 
are  normal  responses  to  specific  life  experi- 
ences involving  loss  or  disappointment.  The 
major  depressive  disorder  involves  far  more 
complex  factors.  Further,  it  is  necessary  to 
differentiate  unipolar  and  bipolar 
mood  disorders. 

Nearly  one  in  eight  people  may 
require  treatment  for  depression 
during  their  lifetime.  The  direct 
costs  in  the  U.S.  for  treatment  com- 
bined with  indirect  costs  from  lost 
productivity  amounts  to  about  $ 16 
billion  per  year  in  1980  dollars. 

Yet,  in  spite  of  these  startling 
figures,  experts  contend  depression  is 
underdiagnosed  and  undertreated  by  primary 
care  and  other  non-psychiatric  practitioners. 
And,  these  care  providers  are  the  ones  more 
likely  to  see  these  patients  initially. 

The  Iowa  Department  of  Human  Services 
processed  208,165  Medicaid  claims  for  antide- 
pressants during  the  period  November  1,  1993 
through  October  31,  1994.  These  claims 


Were  the  lack 
of  comforts 
less  stressful 
than  our  world 
of  complex 
technology? 


amounted  to  over  $6.5  million.  Prozac®  ac- 
counted for  29, 526  claims  totalling  $2, 142, 102. 
Other  antidepressant  drugs  accounted  for  the 
over  208,000  prescriptions.  Antidepressants 
were  second  only  to  cardiac  drugs,  and  Prozac® 
second  to  Zantac®. 

Comparison  of  these  statistics  to  general 
prescribing  patterns  of  antidepressants  in  Iowa 
and  the  U.S.  we  can  assume  the  cash  is  enor- 
mous. It  is  striking  also,  that  Zantac®  is  the 
most  frequently  prescribed  medication  in  these 
reports  (49,561  claims  paid  accounting  for  cost 
of  $2,710,192).  Depression  and  ulcers.  Which 
comes  first?  Why  are  so  many  persons  affected 
by  these  two  conditions?  We  hear  the  term 
“stressed  out”  so  frequently.  Are  these  patients 
facing  such  insurmountable  crises  that  they 
must  be  sustained  with  such  phar- 
maceutical agents? 

The  population  of  the  U.S.  is  in 
a sorry  state  when  measured  by 
the  prescribing  of  these  two  drugs. 
Is  our  social  status  so  precarious 
or  have  we  as  mortal  beings  be- 
come unable  to  cope  with  the 
normal  routines  of  our  existence? 
Is  the  world  so  tumultuous?  Were  the  lack  of 
comforts  and  the  fear  of  prehistoric  monsters 
less  stressful  than  our  world  of  electronics  and 
complex  technology?  We  can  only  speculate 
on  these  questions.  Furthermore  I shall  not 
delve  into  questions  on  whether  antidepres- 
sant drugs  are  injudiciously  or  over  prescribed. 
That  question  merits  broad  discussion  and 
consideration.  [Ml 


Marion  Alberts,  MD 


Iowa  Medicine  Volume  85  / 5 May  1995  213 


We’ve  Been  Accused 
Of  Being  Predictable. 


And  We  Are. 

For  nearly  30  years  we've  been 
staking  our  reputation  on  our  own 
philosophy  of  family-centered  care. 

This  dedication  to  our  patients 
has  made  us  the  leading  prosthetic 
and  orthotic  company  in  the  state 
of  Iowa. 

Our  certified  professional  staff 
combines  more  than  100  years  of 
experience  in  the  field  of 
prosthetics  and  orthotics. 

All  of  our  practitioners 


participate  in  continuing  education 
programs  throughout  the  year.  And 
many  of  them  also  frequently 
provide  in-service  presentations  to 
other  medical  professionals. 

At  Dale  Clark  Prosthetics,  we 
believe  that  being  predictable 
means  providing  reliable  patient 
outcomes. 

To  set  up  in-service  programs, 
contact  our  Waterloo 
office  at  ( 319)234-4010. 


Dale  Clark 

PROSTHETICS,  INC. 


Offices  located  in  Waterloo,  Mason  City,  Coralville,  Dubuque,  Cedar  Rapids,  and  Des  Moines. 


Iowal  Medicine 

Reading  fast . . . 
now  . . . slow 


I used  to  be  a fast  reader.  Or  I thought  so, 
anyway,  and  the  idea  was  occasionally  rein- 
forced by  comments  from  friends.  That  was 
before  I started  medical  school.  My  slowness  in 
matching  the  words  in  Gray’s  Anatomy  with 
the  drawings,  and  correlating  both  with  the 
actual  cadaver  took  its  toll  on  speed.  My  physi- 
ology text  with  its  complex  ideas,  hypotheses 
and  murky  prose  added  further  deadweight. 
Then  came  biochemistry  and  its  lethal  defini- 
tions, equations  and  formulations. 

Before  the  end  of  my  freshman  year  I real- 
ized my  reading  speed  lay  severely  wounded, 
almost  moribund.  Even  newspaper  articles  and 
the  comic  strip  balloons  seemed  in  shock.  I felt 
my  eyeballs  shifting  a syllable  at  a time  and  I 
sensed  that  my  lips  moved,  too.  Being  an  opti- 
mist back  then,  I assumed  these 
injuries  would  soon  heal  and  I’d 
shortly  be  back  to  full  vigor. 

But  soon  came  pathology,  mi- 
crobiology, internal  medicine,  sur- 
gery and  then  the  calamitous  flood 
of  print  in  the  form  of  journal  ar- 
ticles and  excerpts.  Occasionally, 
with  a magazine  article  or  a “light” 
short  story  or  novel,  I’ve  had  a prickles-on-the- 
neck  feeling  of  flickering  improvement.  If  real 
help  was  to  arrive,  it  would  need  a long  conva- 
lescence and  careful  guidance  from  reading 
therapists.  No  rescue  has  yet  occurred. 

I suspect  I’ve  lots  of  company  in  that  sad 
sequence  and  I feel  better  imagining  an  army  of 
fellow  sufferers.  If  there  be  such,  and  any  are 
reading  this  confessional,  maybe  they  (you) 


might  feel  slightly  soothed  to  learn  the  secret 
shame  is  shared.  And  there’s  still  another  rea- 
son. 

Part  of  the  blame,  I feel,  for  my  lamentable 
situation  must  lie  with  the  vast  numbers  of 
authors  I’ve  read.  One  can’t  whip  through 
Shakespeare,  of  course,  since  Elizabethan  En- 
glish is  so  different  from  modern  English  or 
modern  American.  If  I’d  stuck  with  Dickens, 
Hemingway,  Arthur  Conan  Doyle  and  Earl 
Stanley  Gardner,  I’d  probably  have  little  to 
lament.  But  no,  I’ve  read  many  more  authors, 
and  regrettably,  most  of  them  produce  that 
misnomer  called  the  biomedical  and/or  scien- 
tific “literature”.  Another  factor  has  blighted 
me,  perhaps  not  you:  I’ve  needed  in  my  work 
not  only  to  read  but  to  try  to  correct  or  improve 
a huge  number  of  written  items — 
all  sorts  of  reports,  applications, 
memos,  students’  papers,  items  for 
publication,  and  so  on — some  of 
them,  yes,  my  own.  How  all  that  re- 
writing and  copy  editing  slows  one’s 
reading!  A wise  man  once  said, 
“When  something  can  be  read  with- 
out effort,  great  effort  has  gone  into 

its  writing.” 

I fear  I’m  incurable.  But  in  a pitiable  effort  to 
light  the  proverbial  match  in  the  darkness,  I try, 
here  and  there,  to  improve  the  quality  of  others’ 
writing  as  well  as  my  own.  If  all  that  I read  were 
better  written,  maybe  I’d  improve,  slightly.  In 
any  case,  I seem  hooked  on  continuing  to  read; 
even  though  slow,  my  reading  of  any  kind  still 
seems  inescapable  and  brings  great  joy.  DU 


I felt  my 
eyeballs  shifting 
a syllable  at 
a time  and  I 
sensed  that  my 
lips  moved,  too. 


R T OF  MEDICINE 


Richard  Caplan , Ml) 


Iowa  Medicine  Volume  85/5  May  1 995  215 


Iowa  [Medicine 


Classified  Advertising 


Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
cians in  the  following  specialties:  acute/urgent 
care,  family  practice,  oncology/hematology, 
orthopedic  surgery  and  general  internal 
medicine  practice.  The  Mankato  Clinic  is  a 
70-doctor  multispecialty  group  practice  in 
south  central  Minnesota  with  a trade  area 
population  of  +250,000.  Guaranteed  salary 
first  year,  incentive  thereafter  with  full  range 
of  benefits  and  liberal  time  off.  For  more 
information,  call  Roger  Greenwald,  Executive 
Vice  President,  at  507/389-8500  or  Byron  C. 
McGregor,  Medical  Director,  at  507/389-8548 
or  write  1230  East  Main  Street,  P.O.  Box  8674, 
Mankato,  Minnesota  56002-8674. 

Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


Marshalltown,  Iowa 

Best  of  both  worlds — rural  small  group 
atmosphere,  urban  large  group  amenities. 
Seeking  quality  emergency  physicians  in- 
terested instellar  emergency  medicine  prac- 
tice. Full-time  and  regular  part-time.  12K 
volume/12-hourshifts.  Democraticgroup, 
highly  competitive  compensation,  paid  St. 
Paul  malpractice  wit  It  unlimited  tail,  excel- 
lent benefit  package  /bonuses  for  full-time. 
Numerous  other  Iowa  locales.  ACUTE 
CARE,  INC.,  P.O.  Box  515,  Ankeny,  Iowa 
50021;  800/729-7813  or  515/964-2772. 


Beaver  Dam,  Wisconsin — Medical  Associates 
of  Beaver  Dam  is  actively  recruiting  a BE/BC 
family  physician  to  join  its  staff  of  6 family 
physicians.  Call  is  shared  equally  and  all 
hospital  admissions  are  at  our  local  100-bed 
hospital.  Beaver  Dam  is  a safe,  family-oriented 
community  of  15,000  located  45  minutes 
north  of  Madison  with  excellent  schools  and  4 
season  recreational  opportunities.  Excellent 
compensation  and  benefits  are  provided.  For 
more  information  please  contact  Scott  M. 
Lindblom,  Medical  Staff  Recruiter,  Dean 
Medical  Center,  1808  West  Beltline  Highway, 
1/800-279-9966,  608/259-5151,  fax  608/259- 
5294  or  at  home  608/833-7985. 


Emergency  Medicine 
Locum  Tenens 

Seeking  quality  physicians  interested  in 
emergency  medicine  practice  or  primary 
care  locum  tenens.  Full-time  and  regu- 
lar part-time.  Numerous  Iowa  locales. 
Democratic  group,  highly  competitive 
compensation,  paid  St.  Paul  malprac- 
tice with  unlimited  tail,  excellent  ben- 
efit package /bonuses  to  full-time  phy- 
sicians. Contact  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021. 
Phone  1-800/729-7813  or  515/964-2772. 


Emergency  Medicine,  Des  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Call  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 


Springfield,  Missouri — Bass  Pro  Shop  and  40 
miles  to  Branson.  BE/BC  FPs.  OB  optional, 
salaried  position  and  production  bonus,  call 
1:7,  teaching  hospital,  university  community. 
Contact  Vivian  M.  Luce,  Cejka  & Co.,  1/800- 
765-3055  or  fax  CV  for  immediate  attention  to 
314/726-3009  (IMs  welcome). 


Madison,  Wisconsin — Dean  Medical  Center,  a 
300-physician  multispecialty  group,  is  seeking 
additional  family  physicians  to  join  its  30- 
member  department.  Positions  are  located  at 
our  Arcand  Park,  East  Madison  and  Deerfield 
Clinic  locations.  All  positions  have  an 
excellent  call  schedule  and  obstetrics  is 
optional.  Madison  is  the  home  of  the 
University  of  Wisconsin  with  enrollment  of 
over  40,000  students  and  the  state  capital. 
Abundant  cultural  and  recreational  opportuni- 
ties are  available  year  round.  Excellent 
compensation  and  benefits  are  provided  with 
employment  leading  to  shareholder  status. 

For  more  information  contact  Scott  M. 
Lindblom,  Dean  Business  Office,  1808  West 
Beltline  Highway,  PO  Box  9328,  Madison, 
Wisconsin  53715-0328,  work  at  1/800-279- 
9966,  608/259-5151  or  at  home  608/833-7985. 
An  Equal  Oportunity  Employer. 

Janesville,  Wisconsin — Dean  Medical  Center, 
a 300-physician  multispecialty  group,  is 
actively  recruiting  additional  BE/BC  internal 
medicine  physicians  to  practice  at  the 
Riverview  Clinic  locations  in  Janesville, 

Milton  and  Delavan,  Wisconsin.  Traditional 
internal  medicine  and  urgent  care  practice 
opportunities  are  available.  Janesville, 
population  55,000,  is  a beautiful,  family- 
oriented  community  with  excellent  schools 
and  abundant  recreational  activities. 

Excellent  compensation  and  benefits  are 
provided  with  employment  leading  to 
shareholder  status.  Send  CV  to  Stan  Gruhn, 
MD,  Riverview  Clinic,  PO  Box  551,  Janesville, 
Wisconsin  53547  or  call  608/755-3500.  An 
Equal  Opportunity  Employer. 

1 15-Physician,  Midwest  Multispecialty — 

Seeking  BC/BE  candidates:  dermatology, 
family  medicine,  pulmonology.  Comprehen- 
sive health  care  center  for  14  counties, 
population  over  320,000.  Two  year  guaran- 
teed salary,  relocation  and  CME  funds  part  of 
the  many  benefits.  Safe,  thriving  family 
community  with  stable  economy  offers  a 
rewarding  quality  of  life.  Purdue  University 
offers  academics,  cultural  events  and  Big  10 
sports.  Physician  Recruitment,  Arnett  Clinic, 
P.O.  Box  5545,  Lafayette,  Indiana  47904;  800/ 
899-8448. 


216  Iowa  Medicine  Volume  85/5  May  1 995 


CLASSIFIED  ADVERTISING 


LeMars , Iowa 

Seeking  quality  physicians  to  prac- 
tice at  a 4300  average  volume  ER. 
Director  and  staff  positions.  Full 
and  regular  part-time.  Democratic 
group,  highly  competitive  compen- 
sation, paid  St.  Paul  malpractice  with 
unlimited  tail,  excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
ACUTE  CARE,  INC.,  P.O.  Box  515, 
Ankeny,  Iowa  50021;  phone  800/ 
729-7813. 


Not  Just  Another  Recruitment  Ad — Opportu- 
nities at  North  Memorial-owned  and  affiliated 
clinics  will  give  you  a shot  of  adrenaline 
because  we  practice  in  a care  management 
environment  that  FPs,  IMs  and  OB/GYNs 
thrive  on.  Guide  your  patients  through  their 
entire  care  process  at  one  of  our  25  clinics  in 
urban  or  semi-rural  Minneapolis  locations. 

Plus,  become  eligible  for  $15,000  on  start  date. 
Interested  BG/BE  MDs,  call  1/800-275-4790  or 
fax  CV  to  612/520-1564. 


Time  For  a Move?— BC/BE  FP,  IM,  OB/GYN, 
PEDS.  Our  promise — Well  save  you  valuable 
time  by  calling  every  hospital,  group  and  ad  in 
your  desired  market.  You’ll  know  every  job 
within  20  days.  We  track  every  community  in 
the  country,  including  over  2000  rural 
locations.  Cedar  Rapids,  Des  Moines,  Quad 
Cities,  Kansas  City,  Boston,  Chicago,  India- 
napolis, many  more.  New  openings  daily — call 
now  for  details!  The  Curare  Group,  Inc.,  M-F 
9am-8pm,  Sat  1-5  pm  EST.  800/880-2028.  Fax 
812/331-0659. 


Janesville,  Wisconsin — Dean  Medical  Center, 
a 300-physician  multispecialty  group,  is 
actively  recruiting  additional  BE/BC  family 
physicians  to  practice  at  the  Riverview  Clinic 
locations  in  Janesville,  Milton  and  Delavan, 
Wisconsin.  Traditional  family  practice  and 
urgent  care  opportunities  are  available. 
Janesville,  population  55,000,  is  a beautiful, 
family-oriented  community  with  excellent 
schools  and  abundant  recreational  activities. 
Excellent  compensation  and  benefits  are 
provided  with  employment  leading  to 
shareholder  status.  Send  CV  to  Stan  Grulm, 
MD,  Riverview  Clinic,  PO  Box  551,  Janesville, 
Wisconsin  53547  or  call  608/755-3500.  An 
Equal  Opportunity  Employer. 


Janesville,  Wisconsin,  Urgent  Care — 
Riverview  Clinic,  a division  of  Dean  Medical 
Center,  is  actively  recruiting  an  urgent  care 
physician  to  join  its  medical  staff.  We  recently 
increased  our  compensation  package  which  is 
based  on  a 40-hour  work  week.  Total 
compensation  for  Year  1 $108,000,  Year  2 
$134,642  and  Year  3 $135,000.  We  currently 
have  two  physicians  which  staff  the  clinic  from 
9:00  a.m.-9:00  p.m.  Monday  through  Friday 
and  9:00-11:30  a.m.  on  Saturday  and  desire  to 
expand  the  hours  of  operation  until  9:00  p.m. 
on  Saturday  and  1:00-9:00  p.m.  on  Sunday. 
Our  facility  is  brand  new  and  well  equipped 
with  8 exam  rooms,  lab  and  x-ray.  Flexible 
hours  are  available  with  an  expected  total  of 
30-40  hours  per  week.  Excellent  compensa- 
tion and  benefits  are  provided.  For  more 
information  contact  Scott  M.  Lindblom,  Dean 
Medical  Center,  1808  West  Beltline  Highway, 
Madison,  Wisconsin  53713,  work  phone  1/800- 
279-9966  or  608/259-5151,  fax  608/259-5294, 
home  608/833-7985. 


Lancaster,  Wisconsin — Dean  Medical  Center, 
a 300+  physician  private  multispecialty  group, 
is  actively  recruiting  for  one  board  eligible/ 
board  certified  family  physician  to  practice  at 
the  Grant  Community  Clinic  in  Lancaster, 
Wisconsin  (population  4,200),  an  affiliated 
clinic  of  Dean  Medical  Center.  Their  current 
staff  consists  of  3 family  physicians  and  one 
general  surgeon.  The  group  also  has  2 
physician  assistants  on  staff.  Each  physician 
is  at  the  clinic  6 hours  a day,  4 days  per  week, 
seeing  between  20-25  patients  daily.  A 
minimum  $110,000  guaranteed  salary  plus 
incentive  is  provided.  For  more  information 
please  contact  Scott  M.  Lindblom,  Medical 
Staff  Recruiter,  Dean  Medical  Center,  1808 
West  Beltline  Highway,  1/800-279-9966,  608/ 
259-5151,  fax  608/259-5294  or  at  home  608/ 
833-7985. 


Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 
an  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 
family  oriented  community  40  miles  northeast 
of  Des  Moines.  We  have  a beautiful  new 
facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital. 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-making,  1 in  8 call 
and  a very  competitive  salary/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
752-5469. 


Family  Practice  Opportunity 
Perry  Memorial  Hospital 
Princeton,  Illinois 

BC/BE  family  practitioner  needed  immed- 
iately for  full  practice  in  this  friendly 
community.  Practice  includes: 

• Competitive  salary  and  benefit  package 

• Call  schedule  of  1:4 

• 35,688  person  draw  area 

• Affiliation  with  98-bed,  JCAHO  accred- 

ited Perry  Memorial  Hospital. 

Princeton,  Illinois  offers  high  quality 
schools  and  a safe  environment  in  which  to 
live  and  work,  as  well  as  various  cultural 
and  recreational  activities.  Contact: 

Marie  Noeth  at  800/438-3745 
or  fax  your  CV  to  309/685-2574. 


Madison,  Wisconsin,  Urgent  Care — Dean 
Medical  Center  a 300+  physician 
multispecialty  group  is  seeking  full  time 
physician  to  assist  in  staffing  our  two  urgent 
care  centers.  Qualified  applicants  should  be 
BE/BC  in  family  practice,  emergency  medicine 
or  internal  medicine  with  experience  in 
pediatrics.  Dean  Medical  Center  operates  two 
Urgent  Care  Centers  365  days  per  year,  from 
7:00  a.m. -10:00  p.m.  All  physicians  employed 
at  the  urgent  care  centers  are  paid  on  an 
hourly  basis  and  full  time  physicians  are 
eligible  to  go  on  a shareholder  track  and  buy 
into  the  corporation  after  two  years  of 
employment.  Excellent  compensation  and 
benefits  with  shareholder  eligibility  after  two 
years  of  employment.  For  more  information 
contact  Scott  M.  Lindblom,  Dean  Medical 
Center,  1808  W.  Beltline  Highway,  PO  Box 
9328,  Madison,  Wisconsin  53715-0328,  at 
work  1/800-279-9966  or  608/259-5151  or 
home  608/833-7985. 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  $2.00 
per  line  with  a $30  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  $20  per  insertion.  Display 
classified  advertising  sells  for  $25  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85/5  May  1 995  217 


Iowa  [Medicine 


CLASSIFIED  ADVERT  I S I N 


Orange  City,  Iowa 

Exceptional  opportunity  for  full- 
time family  practice  physician  to 
join  an  8-provider  family  prac- 
tice clinic.  Fully  integrated  with 
hospital  via  employment  contract 
with  excellent  benefit  package. 
Hospital,  clinic  and  long-term 
care  facility  remodeled  in  1993. 
Family  oriented  Dutch  commu- 
nity of  5,000  located  90  miles 
from  Iowa  Great  Lakes.  Excel- 
lent public  and  parochial  school 
systems  and  liberal  arts  college. 

Orange  City  Hospital  and  Clinic 
400  Central  Avenue  NW 
Orange  City,  Iowa  51041 
712/737-5270 


LA  CROSSE 
WISCONSIN 

• Live  in  beautiful  Mississippi  River  Valley. 

• Work  with  high  quality  colleagues  in 
growing  multispecialty  group  (70  physicians). 

• Competitive  income/benefits. 

SPECIALISTS  NEEDED 

Cardiology 

Critical  Care/Pulmonary  Medicine 
Dermatology 
Emergency  Medicine 
Family  Practice 
Internal  Medicine 
Neurology 

Occupational  Medicine 
Orthopedic  Surgery 
Pediatrics 
Urgent  Care 
Urology 

Send  CV  to:  P.  Stephen  Shultz,  M.D. 

SKEMP  CLINIC 

800  West  Avenue  South 

La  Crosse,  Wisconsin  54601 

Fax  608/791-9898  or 

Phone  608/791-9844,  ext.  6329 


AN  ARMY  SCHOLARSHIP  COULD 


The  U.S.  Army  Health  Professions 
Scholarship  Program  offers  a unique 
opportunity  for  financial  support  to  med- 
ical or  osteopathy  students.  Financial 
support  includes  tuition,  books,  and 
other  expenses  required  in  a particular 
course. 

For  information  concerning  eligibil- 
ity, pay,  service  obligation  and  application 
procedure,  contact  the  Army  Medical 
Department  Personnel  Counselor: 

CALL  CPT.  RHONDA  HOWARD 

1-800-347-2633 


ARMY  MEDICINE.  BE  ALL  YOU  CAN  BE 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-362-2218 

Des  Moines:  515-245-4688 


Iowa[Medicine 

Professional  Listing 


Allergy 


Emergency  Medicine 


John  A.  Caffrey,  MD,  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 


Pediatric  and  Adult  Allergy,  PC 
Veljko  K.  Zivkovich,  MI) 

Robert  A.  Colman,  MI) 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 


Family  Practice 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 


Robert  J.  Harry,  MD 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Bligard,  MI),  FAAD 
James  D.  Hunker,  MD,  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milncr-Hragc,  MI) 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gervich,  MD 
Daniel  J.  Schrocdcr,  MD 
Ravi  K.  Vemuri,  MI) 

Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
TVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Internal  Medicine 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul,  MD,  FICC 

515/574-6840 

Gastroenterology 

Kenneth  W.  Adams,  DO,  AO  HIM 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  H.  Brandt,  MD,  ABIM 
Grace  Z.  Aug,  MI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  Ml) 

Laurence  S.  Krain,  MD 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology,  EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  MD,  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

James  R.  Lamorgcse,  MD 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

Ilosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


220  Iowa  Medicine  Volume  85/5  May  1 995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
Robert  Hayne,  Ml) 

Thomas  A.  Carlstrom,  Ml) 
David  J.  Boarini,  MI) 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  Ml) 

S.  Randy  Winston,  MD 
Douglas  R.  Koontz,  MD 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 

Neurological  Surgery 

Chad  1).  Abcrnathcv,  MD 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-462 2 

Neurological  Surgery 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  \ll) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  II.  Watt,  MD 
John  M.  Gracthcr,  MI) 

Gilbert  W.  Harris,  MD 
James  A,  Davison,  MI) 

Norman  F.  Woodlief,  MI) 

Eric  W.  Bligard,  MI) 

David  D.  Saggau,  MD 
Steven  C.  Johnson,  Ml) 

Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates,  PC 
Robert  1).  Whincrv,  MD 
Stephen  H.  Wollten,  MD 
Robert  B.  Goffstein,  MD 
Lyse  S.  Strnad,  MD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 

North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MI) 
Bradley  L.  Isaak,  MI) 
Randall  S.  Brcnton,  MD 
James  L.  Dummett,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 


Timothy  F.  Moran,  Jr.,  MD 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51 101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 

Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 

Orthopaedics 


Iowa  Orthopaedic  Center,  PC 
Marvin  II.  Dubansky,  MD 
Marshall  Flapan,  MD 
Sinesio  Misol,  MD 
Joshua  D.  Kimclinan,  DO 
Timothy  G.  Kenney,  MD 
Lynn  M.  Lindaman,  Ml) 
Jeffrey  M.  Farber,  MD 
Kyle  S.  Galles,  MD 
Scott  A.  Meyer,  MI) 

Cassim  M.  I gram.  Ml) 

Donna  J.  Bahls,  MI) 

Jill  K.  Mcilahn,  DO 
Jacqueline  M.  Stoken,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 

Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Ericson,  MD 
Marshall  C.  Grciman,  MI) 

Steven  R.  Herwig,  DO 

Thomas  O.  Paulson,  MD 

Mark  K.  Zlab,  MD 

1-800/248-4443 

1215  Pleasant,  Suite  408 

Des  Moines  50309 

515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Hill,  MI) 

Daniel  J.  Blum,  MD 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 


Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 
Des  Moines  50314 
515/244-5225 

Ear,  Nose  and  Throat  Surgery, 
Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  ,S  10.00  first 
3 lines;  82.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85  / 5 May  1995  221 


Iowa  (Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MD 
Eugene  Peterson,  MD 
Richard  B.  Merrick,  MI) 

Peter  V.  Boesen,  MD 
Robert  R.  Updegraff,  MD 
3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolarvngologv-Hcad  & Neck 
Surgery,  PC 

Thomas  J.  Benda,  Sr.,  MD 
James  W.  White,  MD 
Craig  C.  Herther,  MD 
Thomas  J.  Benda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MD 
Guy  E.  McFarland,  MD 
Thomas  F.  Viner,  MD 
Douglas  E.  Dawson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 

Robert  G.  Smits,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  arid  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  LaMorgese,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Perinatology 


Des  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsager,  MD 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  and  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 

Physical  Medicine  & 
Rehabilitation 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  Ml) 

Steven  G.  Berry,  MD 
Donald  L.  Burrows,  MI) 

Michael  Witte,  DO 
Gerard  A.  Matysik,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 
Pulmonary  Diseases 


Surgery 


Wendell  Downing,  MD 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  I).  Schncll,  MI) 

Farccduddin  Ahmed,  Ml) 

Arthur  B.  Searlc,  MD 
Bogdan  E.  Krvsztofiak,  Ml) 

Rehabilitation  Medicine  Associates 
William  I).  dcGravellcs,  Jr.,  MD 
Charles  F.  Dcnhart,  MD 
Marvin  M.  Hurd,  MD 
William  C.  Koenig,  Jr.,  Ml) 

Karen  Kicnkcr,  Ml) 

Todd  C.  Troll,  MD 

Lori  A.  Sapp,  MD 

Younker  Rehabilitation  Center 

Iowa  Methodist  Medical  Center 

1200  Pleasant 

Des  Moines  50308 

515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Fort  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MD,  FACS 
Dan  P.  Warlick,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Advertising  Index 


Beniie  Lowe  & Associates 223 

Blue  Cross  Blue  Shield 219 

Dale  Clark  Prosthetics  214 

Hawkeye  Medical  Supply 193 

IMGMA 190 

IMS  Sendees 186 

Josephs 212 

Medical  Protective  Company 208 

Medical  Records 

Assistance  Sendees 207 

MMIC  224 

Monroe  Clinic 207 

Skemp  Clinic 218 

U.S.  Air  Force 199 

U.S.  Army 218  j 

LT.S.  Army  Resen  e 211 


222  Iowa  Medicine  Volume  85/ 5 May  1995 


Iowa  [Medicine 


THE  PRESIDENT  COMMENTS 


Why  we  need  to 
organize 


This  is  my  first  column  as  your  IMS  presi- 
dent and  I’d  like  to  use  this  opportunity 
each  month  to  keep  in  touch  with  you  on 
the  issues  I find  most  relevant  to  the  practice  of 
medicine  today. 

Although  the  obvious  pressure  for  health 
system  reform  in  Washington  is  less  evident, 
limited  health  system  reform  remains  alive  in 
Congress  and  will  undoubtedly  occur.  Reform 
is  occurring  in  the  private  sector  at  an  unprec- 
edented rate.  While  no  one  knows  exactly  what 
these  changes  will  bring,  there  are  some  things 
which  are  evident  such  as  the  formation  of 
hospital  networks  or  systems  like  the  Iowa 
Healthcare  System  which  involves  hospitals  in 
Des  Moines  and  Cedar  Rapids  plus  various 
smaller  outlying  hospitals. 

Physicians  also  must  organize, 
though  this  is  not  news  to  any- 
body. For  the  past  few  years,  the 
IMS  has  promoted  education  in 
how  to  form  physician  organiza- 
tions. Physicians  have  been 
encouraged  to  form  POs  so  they 
may  better  deal  with  their  local 
hospital  and  the  emerging  major 
networks. 

One  of  the  problems  we  face  when  POs  are 
established  is  surrender  of  autonomy.  When 
you  organize,  you  give  up  some  of  your  au- 
:onomy.  It  also  means  trusting  your  colleagues, 
dhoose  good  people  and  then  let  them  do  their 
ob. 

Another  factor  which  is  a real  change  for 
nost  physicians  relates  to  the  assumption  of 


financial  risk  in  the  various  health  care  pro- 
vider organizations.  As  in  all  spheres  of 
economics,  risk  is  related  to  return.  We  as 
physicians  should  be  willing,  through  our  orga- 
nizations, to  assume  risk. 

Another  very  good  reason  for  physicians  to 
be  organized  is  the  potential  for  an  abrupt 
change  in  patient  referral  and  care  patterns 
that  can  occur  with  managed  care.  Instead  of  a 
slow  trickle  of  patients  going  to  another  health 
care  source,  the  change  comes  about  much 
more  dramatically.  Iowa  may  be  a little  differ- 
ent because  of  our  large  number  of  rural 
physicians  and  rural  population.  However,  80% 
of  Iowa  doctors  are  in  16  counties.  Those  that 
are  in  rural  areas  may  have  a factor  of  insula- 
tion those  in  larger  cities  do  not  enjoy. 

In  the  future,  POs  may  be  affili- 
ated with  various  health  care 
delivery  systems  and  the  IMS  will 
become  a logical  way  for  these 
physicians  to  advocate  patients 
when  problems  arise.  The  IMS  has 
always  assumed  this  role  but  the 
degree  of  involvement  could  be- 
come greater. 

This  year  will  see  the  continued  evolution  of 
POs  and  health  care  delivery  systems  and  inter- 
facing of  these  organizations  and  networks. 
There  will  be  other  important  issues  such  as 
CHMIS  and  the  IMS  campaign  against  violence. 

I encourage  you  to  be  involved  so  you  can 
influence  your  fate  and  the  fate  of  medicine. 
Above  all,  we  must  always  make  sure  patient 
care  is  our  number  one  primary  concern.  O 


Physicians 
should 
be  willing, 
through  our 
organizations, 
to  assume  risk. 


Joseph  K\ll,  MD 


Iowa  Medicine  Vahitii£j$5JJL-Jim£jJ225. 231 


Iowa  I Medicine 


IMS  Update 


AT  A GLANCE 


The  American  Medical 
Association  has  begun 
the  process  to  select  a 
successor  for  James 
Todd,  MD,  who  announ- 
ced he  is  retiring  as  AMA 
executive  vice  president 
in  June,  1996.  Five  AMA 
board  members  have 
been  appointed  to  a 
search  committee.  They 
are:  Frank  Walker,  MD  of 
Michigan  (chair);  Yank 
Coble,  Jr.,  MD,  Florida; 
Richard  Corlin,  MD, 
California;  Nancy  Dickey, 
MD,  Texas;  Robert  McAfee, 
MD,  AMA  president. 

• 

David  Bickham,  execu- 
tive director  of  the 
Oklahoma  Medical  Assoc- 
iation, has  sent  a special 
message  to  everyone  in 
the  organized  medicine 
federation  who  contact- 
ed the  OMA  regarding 
the  bombing  in  Okla- 
homa City.  “The  outpour- 
ing of  support  from  our 
members  was  astonish- 
ing and  gratifying,  ” Bick- 
ham said.  “Many  physi- 
cians closed  their  offices 
and  reported  to  hospital 
emergency  rooms  in  the 
proximity  of  the  disas- 
ter. ” 


IMS  elects  physician  officers 


Joseph  Hall,  MD,  a Des  Moines  radiologist, 
was  installed  as  president  of  the  Iowa  Medical 
Society  on  Sunday,  April  30.  The  installation 
ceremony  concluded  the  Society’s  three-day 
House  of  Delegates  and  Scientific  Session  at 
the  Marriott  Hotel. 

Other  physicians  elected  to  office  are: 

President-elect  (1-year  term)  — William 
McMillan,  MD,  Ottumwa. 

Vice-president  (1-year  term)  — Sterling 
Laaveg,  MD,  Mason  City. 

Trustee  (3-year  term)  — Siroos  Shirazi, 
MD,  Iowa  City. 

Speaker,  House  of  Delegates  (1-year  term)  — 
Donald  Kahle,  MD,  Dubuque. 

Vice  speaker,  House  of  Delegates  (1-year 
term)  — Tom  Throckmorton,  MD,  Spencer. 

AMA  delegates  (2-year  terms)  — Clarkson 
Kelly,  Jr.,  MD,  Charles  City;  Daniel 
Youngblade,  MD,  Sioux  City. 

AMA  alternate  delegates  (2-year  terms)  — 
Bernard  Fallon,  MD,  Iowa  City;  Bryan 
Pechous,  MD,  Dubuque. 

Councilor,  District  I — Robert  Kent,  MD, 
Burlington;  District  VI  — John  Justin,  MD, 
Mason  City;  District  IX  — Jay  Heitzman, 
MD,  Ottumwa;  District  XIII  — Linda  Iler, 
MD,  Lake  City. 

In  addition,  Harold  Miller,  MD,  Davenport, 
was  elected  chairman  of  the  IMS  Board  of 
Trustees  and  John  Brinkman,  MD  of  Mason 
City  was  elected  secretary-treasurer. 

More  about  the  president-elect 


William  McMillan,  MD,  an  Ottumwa  oto- 
laryngologist, was  elected  president-elect  of 
the  Iowa  Medical  Society  on  Sunday,  April 
30.  Dr.  McMillan  graduated  from  the 
University  of  Michigan  Medical  School  and 
served  a residency  at  the  University  of  Iowa. 

He  has  served  on  numerous  IMS  commit- 
tees and  as  a delegate.  He  will  take  office  in 
April  of  1996. 


IMS  domestic  violence  video  complete 

The  Iowa  Medical  Society’s  videotape 
“Break  the  Silence;  Begin  the  Cure”  on 
domestic  violence  is  complete  and  available 
for  loan  to  any  Iowa  physician.  The  videotape 
is  27  minutes  long,  contains  Iowa  experts  and 
is  aimed  at  educating  Iowa  physicians  on  how 
to  manage  victims  of  domestic  abuse.  The 
tape  was  a project  of  the  IMS  Task  Force  on 
Domestic  Violence. 

Any  physician  wishing  to  borrow  the 
videotape  should  call  Chris  McMahon,  IMS 
director  of  communications,  at  515/223-1401 
or  800/747-3070.  The  tape  can  also  be  pur- 
chased for  820. 


Specialty'  Society7  Update 

Nearly  300  clinic  managers  and  120  exhibitors 
attended  the  IMGMA  Spring  Meeting  May  3-5  at  the 
Des  Moines  Marriott.  This  was  the  largest  meeting 
ever  held  by  IMGMA. 

Dr.  Jeffrey  Watters  is  the  newly-elected  president  of 
the  Iowa  Academy  of  Otolaryngology.  Dr.  Martin 
Shularik  is  president-elect  and  Dr.  Timothy  Grissom  is 
secretary-treasurer. 

Twenty-three  physicians  attended  a recent  meeting  of 
the  American  Medical  Directors  Association,  Iowa 
Chapter.  Dr.  Robert  Bender  and  Dr.  Stanley  Haugland 
gave  presentations  on  managing  acutely  ill  patients  in 
nursing  homes  and  quality  of  life  for  the  elderly. 

Over  75  anesthesiologists  attended  the  Iowa  Society 
of  Anesthesiology  Anesthesia  Update  meeting  in  early 
April  in  Des  Moines.  Dr.  Norig  Ellison,  president-elect 
of  the  American  Society  of  Anesthesiologists,  was  the 
guest  luncheon  speaker. 

Members  of  the  Iowa  Association  of  County  Medical 
Examiners  discussed  DCI  lab  usage  at  a recent  meet- 
ing held  at  IMS  headquarters. 

The  transition  to  Medco  Behavioral  Health  operating 
the  Medicaid  mental  health  benefit  for  the  state  of 
Iowa  continues  to  cause  concern  for  Iowa  psychia- 
trists. The  time  necessary  to  obtain  approvals  for  in- 
patient services  has  caused  delays  and  contracts  sent 
to  Iowa  psychiatrists  have  been  problem  areas.  The 
Iowa  Psychiatric  Society  has  appointed  a Medco  Task 
Force  which  meets  about  every  two  weeks. 


232  fmoin.  MpAirinp 


Vn1.ii.mp  55  / 6 Jn.ru>.  1 905 


CURRENT  ISSUES 


Focus  on  IMS  Alliance 

A recent  survey  indicated  the  top  concern  for  the 
Alliance  is  membership  growth  and  retention.  The  AMA 
Alliance  has  developed  a plan  to  promote  Family 
Violence  Prevention  as  our  first  national  health  promo- 
tion project.  All  counties  and  states  are  urged  to  par- 
ticipate in  SAVE:  Stop  America’s  Violence  Everywhere. 

A SAVE  violence-free  day  will  be  held  on  October 
11,  1995.  We  will  hear  more  about  this  program  dur- 
ing our  IMSA  Summer  Board  meeting  July  19-20  in 
West  Des  Moines. 

The  joint  IMS/IMSA  mini-intemship  program  is 


again  one  of  our  priorities.  During  the  past  five  years, 
over  one-third  of  all  Iowa  legislators  have  participated 
in  this  program.  This  year,  we  are  expanding  the  pro- 
gram to  include  congressional  representatives. 

Don’t  forget  that  the  AMA-ERF  funds  are  more  des- 
perately needed  than  ever.  As  the  federal  government 
decreases  loans  for  students,  we  must  pick  up  the 
slack.  Fifty  percent  of  those  who  quit  medical  school 
do  so  because  of  lack  of  funds. 

I am  pleased  to  serve  as  1995-%  IMSA  president.  I 
urge  all  spouses  to  get  involved  and  make  a difference! 

Contributed  by  Linda  Miller,  president,  IMSA 


IMS  physician  award  winners 


The  1995  IMS  Merit  Award  was  given  to 
Laverne  Wintermeyer,  MD,  Des  Moines, 
Saturday  evening,  April  29  at  the  IMS  Annual 
Banquet  at  the  Marriott  Hotel. 

Dr.  Wintermeyer  is  the  state  epidemiolo- 
gist and  received  the  award  for  his  work  as  an 
effective  liaison  between  Iowa  physicians  and 
the  Iowa  Department  of  Public  Health,  from 
which  he  retired  last  October.  He  has  served 
on  an  IMS  Task  Force  on  AIDS. 

Dr.  Herman  Hein,  Iowa  City,  received  the 
Ben  T.  Whitaker  Award  of  the  Interstate 
Postgraduate  Medical  Association  of  North 
America.  Dr.  Hein  is  a professor  of  pediatrics 
at  the  University  of  Iowa  College  of  Medicine 
and  is  credited  with  starting  the  statewide 
perinatal  program  in  Iowa. 

Dr.  Paul  Laube,  surgeon  from  Dubuque, 
received  the  Iowa  Medical  Society’s  Physician 
Community  Service  Award.  Dr.  Laube’s  civic 
activities  include  serving  on  the  University  of 
Dubuque  Board  of  Directors  and  Dubuque 
Rotary  Club.  He  has  been  director  of  the 
Bethany  Home,  a local  retirement  center. 

IMS  honors  lay  individuals 


The  John  H.  Sanford  Award  was  given  to 
Jim  Koch,  longtime  executive  secretary  of 
the  Rock  Island  and  Scott  County  Medical 
Societies.  Mr.  Koch  retired  May  1 after  25 
years  of  service  to  the  medical  profession. 
This  award  honors  lay  individuals  for  contri- 
butions to  the  medical  profession. 

Mary  Ann  Bechler,  clinic  administrator  for 
the  Northwest  Iowa  Orthopaedic  and  Sports 
Center  in  Sioux  City  received  the  IMS 
Outstanding  Office  Administrator  Award  at 
the  IMS  Annual  Banquet  Saturday  evening, 
April  29.  Ms.  Bechler  works  with  four  physi- 
cians and  25  employees  and  has  been  active 


in  both  professional  and  civic  organizations 
at  the  state  and  local  levels. 

Members  of  the  IMS  Alliance  were  recipi- 
ents of  the  Washington  Freeman  Peck  Award 
for  their  contribution  to  the  health  care  field 
and  for  efforts  in  educating  physicians  and 
the  public  about  domestic  violence. 

Notice  from  Iowa  BME 


The  Iowa  Board  of  Medical  Examiners 
(BME)  is  recruiting  Iowa  physicians  to  serve 
on  its  peer  review  committees.  Licensed 
physicians  board  certified  in  anesthesiology, 
emergency  medicine,  internal  medicine,  fam- 
ily practice,  obstetrics/gynecology,  surgery  or 
psychiatry  are  strongly  urged  to  apply. 

Peer  review  committees  in  each  specialty 
evaluate  quality  of  care  cases  and  report  find- 
ings and  recommendations  to  the  Board. 
When  conducting  peer  reviews  for  the  Board, 
committee  members  are  under  contract  with 
the  state  and,  as  such,  are  granted  immunity 
from  civil  liability  under  law.  Peer  reviewers 
receive  nominal  payment  for  their  services 
and  compensation  for  most  expenses. 

For  additional  information,  on  serving  as  a 
peer  reviewer,  contact  Ann  Martino,  execu- 
tive director  of  the  BME,  at  515/281-5171. 

New  project  to  help  stop  teen  pregnancy 


Members  of  the  newly-formed  Mahaska 
County  Medical  Society  Alliance  have 
embarked  on  a new  project  to  help  stop 
teenage  pregnancy.  The  Alliance  is  raising 
money  for  purchase  of  “Baby,  Think  it  Over” 
dolls  to  donate  to  area  schools. 

The  dolls  cry  and  do  not  stop  until  the  doll 
is  picked  up  and  a feeding  plug  inserted.  The 
Alliance  hopes  to  purchase  10  of  the  dolls  for 
Oskaloosa  High  School.  For  more  informa- 
tion, call  Karen  Messamer,  515/673-5165.  HO 


Iowa  [Medicine 


Futures 


AT  A GLANCE 


At  its  recent  House  of 
Delegates,  the  Iowa 
Hospital  Association 
decided  to  change  its 
name  to  Association  of 
Iowa  Hospitals  and 
Health  Systems.  The 
official  name  change 
will  occur  sometime  this 
summer. 


The  Sacramento  Medi- 
cal Society  is  putting 
heat  on  an  HMO  that 
recently  terminated  100 
area  specialists  without 
cause.  The  SMS  placed 
an  open  letter  in  the 
local  paper  expressing 
the  opinion  that  the  ter- 
minations were  done 
without  concern  for 
patients. 


ABC  News  is  preparing 
a series  of  Tim  Johnson 
reports  on  managed 
care  issues.  Dr.  Nancy 
Dickey,  AMA  trustee, 
will  be  interviewed  for 
the  series.  As  of  press 
time,  air  dates  were  not 
yet  determined. 


Capitation:  a physician’s  guide 

Later  this  summer,  the  AMA.  will  publish  a 
new  book  entitled  Capitation:  A Physician’s 
Guide.  The  book  is  expected  to  be  available 
July  30. 

The  book  is  written  to  help  physicians 
understand  what  capitation  is  and  how  it  may 
affect  your  practice.  To  really  prepare  for  cap- 
itation, says  the  AMA,  you  need  to  learn 
about  it  now.  The  book  will  help  you  evaluate 
capitation  agreements  and  rates  and  tell  you 
how  to  thrive  under  capitation. 

For  more  information  on  purchasing  the 
book,  call  the  AMA  at  800/621-8336. 

Emphasis  on  board  certification 

The  requirement  of  board  certification  as 
the  primary  qualification  for  a physician  con- 
tracting with  managed  care  plans  is  growing. 
A recent  article  in  the  Internist , a publication 
of  the  American  Society  of  Internal  Medicine, 
questions  whether  board  certification  should 
be  the  only  requirement  considered. 

“The  public  accepts  certification  as  a reli- 
able measure  of  quality,  but  both  physicians 
and  health  plans  are  asking,  ‘Is  this  really  a 
valid  measure?’,”  writes  Lee  Newcomer,  MD, 
medical  director  of  United  Healthcare. 

Though  board  certification  is  a worthy 
measure  of  achievement,  the  article  said, 
other  factors  such  as  patient  satisfaction,  a 
physician’s  ethical  nature  and  clinical  judg- 
ment should  be  considered. 

Medicare  battle  heating  up 

Amid  predictions  that  the  Medicare  fund 
will  go  broke  in  less  than  10  years,  lawmakers 
are  struggling  to  find  ways  to  curb  spending 
without  incurring  the  wrath  of  groups  such  as 
the  American  Association  of  Retired  Persons. 

The  AMA  and  others  have  begun  discussing 
income-based  premiums  for  well-off  Medicare 
recipients;  AARP  vows  to  fight  any  such  pro- 


234 Iowa  Medicine  Volume  85/6  June  1 995 


posals  and  is  calling  for  cuts  in  other  parts  of 
the  federal  budget  to  fund  Medicare. 

President  Clinton,  in  a speech  at  the  White 
House  Conference  on  Aging,  vowed  to  defend 
Medicare  against  budget-cutting  Republicans 
in  Congress.  According  to  the  AMA,  the 
Wliite  House  declined  a GOP  invitation  to 
propose  ways  to  restructure  Medicare. 

Republican  leaders  in  Congress  say  they’ll 
defer  proposals  to  restructure  Medicare  for  at 
least  several  months  so  the  politically  explo- 
sive question  of  health  care  for  the  elderly 
will  not  become  entangled  in  Congressional 
efforts  to  slash  the  federal  budget  deficit. 

Both  the  President  and  Republicans  are 
apparently  assuming  that  whoever  first  spec- 
ifies cuts  in  Medicare  will  suffer  severe  politi- 
cal damage,  reports  the  AMA. 

Patient  rights,  responsibilities 

The  National  Health  Council  has  endorsed 
a statement  listing  patients’  rights  and 
responsibilities  in  the  new  health  care  envi- 
ronment. The  statement  has  been  enthusias- 
tically endorsed  by  the  AMA: 

All  patients  have  the  right  to: 

1.  Informed  consent  in  treatment  decisions,  timely 
access  to  specialty  care  and  confidentiality  protections. 

2.  Concise  and  easily  understood  information  about 
their  coverage. 

3.  Information  on  how  coverage  payment  decisions 
are  made  and  how  they  can  be  fairly  appealed. 

4.  Complete  information  about  the  costs  of  their 
coverage  and  care. 

5.  A reasonable  choice  of  providers  and  information 
about  provider  options. 

6.  Information  about  provider  incentives  or  restric- 
tions that  might  influence  practice  patterns. 

All  patients  have  a responsibility  to: 

1.  Live  healthy  lifestyles. 

2.  Become  knowledgeable  about  their  health  plans. 

3.  Participate  actively  in  decisions  about  their 
health  care. 

4.  Cooperate  fully  on  mutually  accepted  courses  of 
treatment.  D3 


CURRENT  ISSUES 


C H M I S Update 


As  part  of  the  Iowa  Medical  Society's  ongoing  effort  to  educate  Iowa  physicians  about  the 
Community  Health  Management  Information  System  (CHMIS),  this  CHMIS  Update  page  will  be  a 
regular  feature  in  Iowa  Medicine. 


IMS  CHMIS  Committee 

The  Iowa  Medical  Society’s  Ad  Hoc 
Committee  on  CHMIS  held  a lengthy  meet- 
ing on  April  4 to  discuss  issues  of  patient 
confidentiality,  use  of  the  CHMIS  data 
base,  costs  of  operating  the  system  and  the 
governance  and  mission  of  CHMIS. 

The  committee  approved  an  IMS  state- 
ment of  policy  on  CHMIS.  (The  policy 
statement  was  subsequently  approved  by 
the  1995  IMS  House  of  Delegates  and  is 
reprinted  on  pages  243  and  244  of  this 
Iowa  Medicine.) 

The  committee  asked  the  IMS  Board  of 
Trustees  to  consider  joining  with  the  Iowa 
Hospital  Association  or  other  partners  to 
become  joint  administrators  of  the  CHMIS 
data  repository,  recognizing  that  the 
CHMIS  Governing  Board  still  has  control 
of  the  repository.  The  IMS  Board  is  now 
exploring  the  committee’s  proposal. 

CHMIS  Governing  Board 

The  CHMIS  Governing  Board  met  in 
March  and  selected  a consultant  to  work 
with  the  Technical  Advisory  Committee  to 
develop  a Request  For  Proposal  (RFP)  for 
the  data  repository.  The  Board  is  expected 
to  release  the  RFP  after  its  August  meeting. 

An  updated  report  was  given  on  the  six 
other  Hartford-funded  CHMIS  projects 
around  the  country.  None  are  continuing 
in  the  community-mission,  consensus-dri- 
ven process  Iowa  is  following. 

CHMIS  ADVISORY  COMMITTEE  ACTIVITIES 
(IMS  staff  are  observers  at  all  advisory 
committee  meetings  and  work  groups.) 
•Ethics  and  Confidentiality 

This  advisory  committee  continues  to 
develop  broad  guidelines  for  appropriate 
users  and  uses  of  data  in  the  CHMIS  repos- 
itory. They  have  drafted  a statement 
regarding  educating  the  consumer  public 
on  data  collection  through  CHMIS. 


•Education  and  Communication 

This  advisory  committee  is  developing  a 
proposed  “Questions  and  Answers” 
brochure  about  CHMIS. 

•Technical  Advisory 

This  advisory  committee  has  divided 
into  two  work  groups  — one  is  focusing  on 
the  RFP  for  the  data  repository  and  one  on 
the  certification  process  for  networks.  The 
RFP  group  is  meeting  with  the  consultant 
to  begin  writing  the  RFP. 

The  network  work  group  has  recom- 
mended using  the  criteria  developed  by 
the  Electronic  Health  Care  Accreditation 
Commission  (EHNAC)  as  the  framework 
for  Iowa  network  certification  criteria. 
They  are  making  final  modifications  to 
tighten  the  criteria. 

•Data  Advisory 

This  Advisory  Committee  has  made  a 
recommendation  regarding  what  data  ele- 
ments should  be  collected  for  the  CHMIS 
repository  from  the  UB-92  forms,  HCFA- 
1500  forms  and  from  payers.  This  includes 
payment  and  charge  data.  The  recom- 
mended list  of  data  elements  has  been  for- 
warded to  the  CHMIS  Governing  Board. 

The  committee  has  begun  work  on  a 
patient  satisfaction  tool  for  use  in  CHMIS 
Phase  1,  and  pharmacy  claim  data  elements 
to  be  collected  by  the  data  repository. 

•Quality  Review 

This  committee  continues  to  review  def- 
initions and  protocols  for  collecting  the 
data  elements  proposed  by  the  Data 
Advisory  Committee.  Those  elements  — 
without  clear  definition  or  with  variety  in 
protocol  — are  being  identified  for  clarifi- 
cation and  standardization. 

Look  on  page  242  of  this  issue  for 
more  information  on  CHMIS! 


on  your  horizon  July  1,  1996 


YOUR  representatives 
on  state  CHMIS 
committees: 

CHMIS 

Governing  Board: 

Dale  Andringa,  MD 
Des  Moines 
515/241-4102 

Beth  Bruening,  MD 
Sioux  City 
712/233-1529 


CHMIS  advisory 
committees: 


Communications  / 
Education 

Laine  Dvorak,  MD 
Thomas  Evans,  MD 

Data  Advisory 

William  Bonney,  MD 
John  Brinkman,  MD 

Ethics/Confidentiality 

Charles  Jons,  MD 

Quality  Review 

Elie  Saikaly,  MD 
William  Langley,  MD 

Technical  Advisory' 

Thomas  Menzel,  MD 
Mark  Purtle,  MD 


IMS  CHMIS 
Committee: 


Terrence  Briggs,  MD  (chair) 

IMS  staff: 

Barb  Heck 
Ed  Whitver 


Iowa  [Medicine 


Legislative  Affairs 


AT  A GLANCE 


As  of  press  time,  and  in 
spite  of  the  Senate  vote 
to  kill  the  Kyi  amend- 
ment capping  noneco- 
nomic damages  in  med- 
ical liability  cases,  the 
issue  is  not  dead. 
Because  the  House 
passed  a bill  which 
includes  a cap,  the  issue 
remains  alive  for  con- 
ference committee  dis- 
cussion. hi  last  week’s 
vote,  Senator  Charles 
Grassley  voted  not  to 
kill  the  cap;  Senator 
Harkin  voted  to  kill  it. 
All  IMS  member  physi- 
cians are  urged  to  write 
to  Senator  Grassley  and 
thank  him  for  his  vote. 

• 

The  Virginia  Legislature 
has  sent  the  governor  a 
bill  that  would  give 
physicians  and  patients 
the  right  to  request  an 
external  review  of  a uti- 
lization review  deci- 
sion. 


Review  of  bills  in  Iowa  Legislature 


The  legislature  adjourned  its  1995  session 
on  May  4.  Following  is  a review  of  hills  of 
potential  interest  to  Iowa  physicians.  There 
are  many  more  bills  that  were  introduced 
this  year  although  most  did  not  go  anywhere. 
For  more  information  on  these  issues  or  on 
issues  not  covered,  please  contact  Becky 
Roorda  or  Paul  Bishop  at  the  IMS. 

Liability  Reform 

The  IMS  was  successful  in  gaining  passage 
of  a reduction  in  the  statute  of  limitation  for 
minors  by  the  Iowa  House  of 
Representatives,  receiving  support  from  both 
Republicans  and  Democrats.  However,  the 
bill  has  not  passed  in  the  Senate  and  was 
assigned  to  the  traditionally  unsupportive 
Judiciary  Committee.  IIF  394  remains  alive 
for  1996.  Physicians  are  encouraged  to  work 
with  local  state  senators  over  the  summer 
and  fall  to  let  them  know  how  important  it  is 
to  you  and  your  patients. 

Any  Willing  Provider 

Several  versions  of  any  willing  provider 
bills  were  introduced  but  were  not  success- 
ful. A “direct  access  to  chiropractors” 
amendment  was  adopted  by  the  Senate  in 
the  last  weeks  of  the  session.  The  House 
refused  to  adopt  the  Senate  language  in  spite 
of  heavy  lobbying  by  chiropractors.  We 
expect  to  see  this  issue  again  in  1996. 

Definition  of  surgery  — SF  348 

The  IMS  bill  establishing  a definition  of 
surgery  failed  to  meet  critical  legislative 
deadlines  and  did  not  pass.  It  was  approved 
by  the  Senate  Human  Resources  Committee 
but  was  referred  to  the  State  Government 
where  it  died  for  the  year. 

Uniform  Anatomical  Gift  Act  — SF  117 

The  IMS  worked  with  the  Iowa  Statewide 
Organ  Procurement  Organization,  the  Iowa 


Hospital  Association  and  the  Iowa  State  Bar 
Association  to  update  and  improve  Iowa’s 
organ  donation  laws.  The  new  law  makes  sev- 
eral changes  including  allowing  teenagers  to 
sign  a document  of  gift  with  the  cosignature 
of  a parent  and  legally  recognizing  the  check- 
mark on  our  driver’s  licenses  as  a document 
of  gift.  The  July  issue  of  Iowa  Medicine  will 
contain  more  detailed  information. 

Trauma  System  — SF  118 

The  IMS  supported  SF  118  establishing  a 
statewide  trauma  system  to  ensure  that  all 
components  of  Iowa’s  trauma  system  are 
coordinated.  The  plan  includes  a system  for 
voluntary  verification  of  trauma  capabilities. 
Many  IMS  member  physicians  were  involved 
in  the  development  of  the  plan. 

Volunteer  Physician  Program  — HF  197 

The  program  initiated  by  the  Iowa  Medical 
Society  to  provide  state  indemnification  for 
physicians  who  provide  free  medical  care  to 
needy  Iowans  will  be  expanded  to  include 
nurses  and  physician  assistants  beginning 
July  1.  Physicians  and  other  practitioners 
must  receive  specific  approval  for  such  pro- 
tection by  the  state.  For  an  application  pack- 
et, contact  Cheryl  Christie,  Volunteer 
Physician  Program,  Iowa  Department  of 
Public  Health,  Lucas  State  Office  Building, 
Des  Moines,  IA  50319. 

Board  of  Medical  Examiners  Impaired 
Physician  Program  — SF  346 

The  IMS  supported  a successful  initiative 
by  the  Board  of  Medical  Examiners  to  provide 
confidentiality  protection  for  mentally  or 
physically  impaired  physicians  who  voluntar- 
ily report  themselves  to  the  Board  of  Medical 
Examiners.  Physicians  who  self  report  and 
agree  to  cooperate  with  the  Board  in  a treat- 
ment program  will  be  protected  from  public 
disclosure  through  the  state’s  peer  review 
confidentiality  laws. 

Drug  Testing  of  Babies  — SF  150 

Laboratory  tests  to  detect  the  presence  of 


236  Iowa  Medicine  Volume  85/6  June  1995 


CURRENT  ISSUES 


illegal  drugs  in  infants  and  children  per- 
formed under  state  child  in  need  of  assis- 
tance laws  will  have  to  meet  criteria  to  be 
established  by  the  Iowa  Department  of  Public 
Health,  according  to  SF  150.  The  require- 
ment is  intended  to  ensure  that  drug  tests  are 
accurate  and  the  presence  of  drugs  in  the 
child’s  system  is  confirmed  before  the  test 
results  are  used  to  remove  a child  from  the 
parent’s  home. 

Medicaid 

SF  462,  the  Medicaid  appropriations  bill, 
expands  the  prior  authorization  program  for 
Medicaid  to  include  brand  name  drugs  for 
which  there  is  an  “A”  rated  generic  bioequiv- 
alent (no  prior  authorization  for  use  of  the 
generic)  beginning  September  1.  It  also  pro- 
vides detailed  instructions  for  a study  of  the 
cost  effectiveness  of  the  Medicaid  prior 
authorization  program  and  eliminates  prior 
authorization  for  Clozaril. 

However,  the  bill  does  not  prevent  the 
Medicaid  program  from  continuing  to  imple- 
ment strict  criteria  for  payment  for  Clozaril 
(clozapine).  Existing  Medicaid  criteria  close- 
ly follow  the  restrictions  placed  on  use  of  the 
drug  by  its  manufacturer  Sandoz  Pharma- 
ceuticals. 

SF  462  also  funds  for  a 5%  increase  in 
reimbursement  for  obstetrical  care.  The  bill 
has  been  signed  by  the  governor. 

Medical  Education 

SF  266  contains  funding  for  the  statewide 
family  practice  residency  program  at  a level 
of  $1,990,327  for  the  fiscal  year  beginning 
July  1,  1995.  This  compares  to  $1,779,326 
for  the  current  fiscal  year. 

SF  266  also  appropriates  $770,000  for  the 
University  of  Iowa’s  primary  care  initiative 
with  $330,000  of  that  amount  for  the  depart- 
ment of  family  practice. 

The  bill  also  contains  continued  funding 
for  the  forgivable  loan  program  at  the 
University  of  Osteopathic  Medicine  and 
Health  Sciences.  The  bill  establishes  a new 
chiropractic  graduate  student  forgivable  loan 
program.  Up  to  $1,100  in  loans  will  be  forgiv- 
en per  year  for  up  to  four  years  of  practice  in 
Iowa  after  completion  of  training  at  an  Iowa 
chiropractic  school  and  a residency. 

Domestic  Abuse 

SF  367  relating  to  domestic  abuse  was 


approved  by  both  houses.  The  bill: 

•requires  the  attorney  general  to  develop 
written  procedure  and  policies  to  be  followed 
by  prosecuting  attorneys  in  domestic  abuse 
cases; 

•gives  the  juvenile  court  jurisdiction  over 
juvenile  batterers,  requires  juvenile  batterers 
to  attend  a treatment  program  and  allows  a 
parent  to  file  a domestic  abuse  complaint  on 
behalf  of  a minor  child; 

•allows  the  court  to  order  the  defendant  to 
pay  plaintiffs  attorneys  fees  and  court  costs 
in  domestic  abuse  cases; 

•provides  for  enforcement  of  protective 
orders  issued  in  other  states. 

As  of  publication,  this  bill  had  not  been 
signed  by  the  governor.  E3 


Other  bills 

Passed: 

•Child  death  review  teams  — SF  208 
•Child  support:  state  license  revocation 
allowed  for  nonpayment  — SF  149 

• Commitment  criteria  — HF  337 
•Drunk  driving  restrictions  — SF  446 

• Insurance  - individual  insurance  reform 
and  state  tax  deduction  — SF  84 

• Mental  health  coverage  - study  of  cost  and 
cost  effectiveness  — SF  347 

•Podiatrists  renamed  “podiatric  physicians” 

— SF  152 

• Sex  offender  registry  — SF  93 
•Sexually  violent  predators  — SF  432 

Not  passed: 

•Abortion:  statistical  reporting  — HF  522 
•Abortion:  mandatory  parental  notification 

— SF  13 

•Autopsy:  religious  exemption  — SF  354 
•Helmet  laws  for  both  bicycles  and 
motorcycles 

• Medical  records:  copying  charge  limits 

— SF  258 

•Nurse  practitioners:  mandatory  direct 
reimbursement 

•Physician  assistants:  change  in  licensure 
and  supervision  requirements,  direct 
reimbursement 

•Tobacco:  improvements  in  clean  indoor  air 
act  and  restricting  youth  access  to 
tobacco  products 


AA^^J 


7QOC 


Iowa  | Medicine 


Medical  Economics 


CURRENT  ISSUES 


Important  CUA  bill  introduced 


AT  A GLANCE 


Eighty  of  America’s  126 
medical  schools  are 
addressing  the  issue  of 
cost  containment  in  a 
required  course;  31 
have  an  elective  course. 
Just  one  year  ago,  one 
medical  school  had 
such  a course.  US 
Healthcare  and  Humana 
are  establishing  sum- 
mer programs  for  med- 
ical students  to  gain 
first-hand  experience 
with  HMOs. 

♦ 

Federal  researchers 
report  nearly  14  million 
Americans  — 7%  — 
have  a problem  with 
alcohol.  The  problem  is 
worse  among  men  and 
more  common  among 
young  people  ages  18- 
29.  Young  non-black 
men  were  twice  as  like- 
ly to  have  a drinking 
problem  as  young  black 
men. 


• 

The  emergence  of  dental 
HMOs  is  rapidly  chang- 
ing the  business  of  den- 
tistry, Dow  Jones  News 
reported  recently. 


A bill  which  would  exempt  from  the 
Clinical  Laboratory  Improvement  Act  (CLIA) 
all  physician  office  testing  except  for  Pap 
smears  was  introduced  last  month  by  Ways 
and  Means  Chairman  Bill  Arthur  (R-Texas). 

Rep.  Thomas  Bliley  (R-VA)  has  promised 
the  American  College  of  Physicians  he’ll  hold 
hearings  on  the  legislation  this  summer.  Rep. 
Bliley’s  Commerce  Committee  has  jurisdic- 
tion over  CLIA. 

The  bill  represents  mutual  efforts  on  the 
part  of  the  House,  the  Senate  and  the  White 
House  to  ease  regulatory  burdens  on  physi- 
cians and  laboratories.  All  three  are  working 
with  HCFA  regarding  regulatory  reforms. 

A second  major  focus  of  attention  is  physi- 
cian paperwork,  including  the  Stark  “attesta- 
tion forms”  which  require  physicians  to  tell 
HCFA  what  they  own  and  where  their  “finan- 
cial interests”  are. 

Watch  the  Medical  Economics  page  in 
future  issues  for  updates  on  regulatory  relief. 

Investors  eye  Medicare  market 


Despite  differences  in  reimbursements, 
more  HMOs  are  eyeing  cash  payouts  in  the 
Medicare  marketplace  and  may  enter  the 
business  in  the  next  few  years,  Investors 
Business  Daily  reported  recently. 

Currently,  157  of  America’s  approximately 
560  HMOs  offer  a Medicare  product. 
Currently,  HMOs  are  flocking  to  the  counties 
in  Florida,  New  York  and  California  where 
Medicare  normally  pays  an  IIMO  $500  to 
$700  per  patient  each  month. 

Great  disparities  in  rates  still  make  it 
financially  unrealistic  for  some  HMOs  to 
serve  elderly  in  many  regions. 

Medical  futility  guidelines  needed 


There  may  be  occasional  misunderstand- 
ings by  some  physicians  on  the  concept  and 


application  of  medical  futility  rationale, 
according  to  a recent  article  in  JAMA. 

The  article  is  based  on  a recent  study  to 
determine  use  of  medical  futility  rationale  in 
Do  Not  Attempt  Resuscitation  (DNR)  orders 
for  inpatients.  The  researchers  found  evi- 
dence of  misunderstandings  in  the  applica- 
tion of  quantitative  (low  probability  of  suc- 
cessful cardiopulmonary  resuscitation)  and 
qualitative  (poor  quality  of  life  if  CPR  were 
successful)  futility. 

The  researchers  believe  intervention  with 
less  than  a 5-10%  chance  of  success  is  quan- 
titatively futile  therapy.  A figure  of  less  than 
1%  has  been  proposed. 

The  authors  said  application  of  qualitative 
futility  to  DNR  orders  must  be  preceded  by  a 
discussion  of  quality  of  life  issues  with  the 
patient  or  surrogate  and  that  education  about 
medical  futility  must  be  incorporated  into 
medical  schools,  residencies  and  continuing 
medical  education  programs. 

In  late  April,  the  IMS  House  of  Delegates 
approved  a resolution  to  encourage  the  AMA 
Council  on  Ethical  and  Judicial  Affairs  to 
continue  reviewing  ethical  issues  related  to 
appropriate  care  at  the  end  of  life. 

Supreme  Court  ERISA  ruling 


A ruling  by  the  US  Supreme  Court  demon- 
strates there  is  a limit  to  ERISA’s  pre-emption 
power.  The  court  voted  unanimously  to 
approve  New  York  State’s  practice  of  adding 
surcharges  onto  hospital  bills  paid  by  com- 
mercial insurers,  HMOs  and  employee  bene- 
fit plans  to  raise  revenue  to  offset  the  expense 
of  indigent  care  and  effectively  subsidize  Blue 
Cross  Blue  Shield. 

While  the  case  does  not  technically  affect 
self-insured  plans,  it  leads  the  way  for  lower 
courts  to  reach  the  conclusion  that  the  sur- 
charge imposed  on  self-insured  payers  would 
not  be  pre-empted  under  ERISA. 

Opponents  of  the  practice  argued  that 
ERISA  prohibits  states  from  passing  laws  that 
affect  employee  benefit  plans.  H3 


Iowa  I Medicine 


CURRENT  ISSUES 


Practice  Management 


DEA  registration  numbers 

Physician  Drug  Enforcement  Administra- 
tion (DEA)  numbers  were  the  focus  of  two 
resolutions  passed  by  the  Iowa  Medical 
Society  House  of  Delegates  at  its  1995  House 
of  Delegates  meeting. 

The  House  resolved  that  the  IMS  oppose 
the  use  of  DEA  registration  numbers  for  any 
purpose  other  than  verification  to  the  dis- 
penser that  the  prescriber  is  authorized  by 
federal  law  to  prescribe  controlled  sub- 
stances. 

The  House  also  resolved  that  the  IMS 
encourage  physicians  to  report  any  inappro- 
priate requests  for  DEA  numbers  to  the  Iowa 
Board  of  Pharmacy  Examiners  and  educate 
physicians  on  the  reporting  process. 

These  actions  were  the  result  of  various 
payers  and  care  delivery  systems  seeking  to 
use  DEA  numbers  as  physician  ID  numbers. 
IMS  policy  parallels  AMA  policy  in  the  belief 
that  there  are  other  appropriate  numbers  to 
use  to  identify  physicians  and  the  DEA  num- 
ber should  not  be  used  for  this  purpose. 

For  more  information,  call  Barb  Heck  at 
the  IMS,  515/223-1401  or  800/747-3070. 

Directory  of  Practice  Parameters 

The  AMA  has  released  its  Directory  of 
Practice  Parameters,  medicine’s  most  com- 
prehensive index  of  parameters,  clinical 
guidelines  and  other  patient  management 


strategies.  The  book  includes  a list  of  nearly 
1800  practice  parameters  (including  400  new 
listings)  developed  by  75  physician  organiza- 
tions and  other  groups.  For  more  informa- 
tion, call  the  AMA  at  800/621-8335. 

Part  B newsletter  available  through  IMS 


The  IMS  has  available  Part  B News,  the 
nation’s  leading  independent  Medicare 
newsletter,  at  a special  discount  for  IMS 
members.  Through  the  IMS,  you  can  save 
8107  off  the  regular  subscription  price. 

Part  B News  is  packed  with  the  latest 
Medicare  payment  policy  changes  and  dozens 
of  tested  reimbursement  tips  and  clean-claim 
strategies.  When  you  subscribe,  you’ll  also 
receive  a complimentary  “Plain  English 
Guide  to  Medicare  Part  B Reimbursement”. 

For  more  information  on  Part  B News,  call 
Linda  Tideback  at  the  IMS,  515/223-1401  or 
800/747-3070. 

Phase-in  for  CPT  E & M guidelines 


Between  May  1 and  July  31,  1995,  carriers 
will  begin  a phase-in  process  to  review 
records  documentation  to  support  CPT  E & M 
code  billing  using  the  HCFA  E & M documen- 
tation guidelines.  Beginning  August  1,  1995, 
E/M  codes  will  no  longer  be  excluded  from 
the  Medicare  medical  review  system.  Carriers 
will  vary  in  their  timetables  for  utilizing  the 
guidelines  in  reviewing  E/M  codes.  113 


Practice  Management  Workshops  for  You 


Quality  in  the  Medical  Office 

Wed.,  Sept.  6 Sioux  City 

Wed.,  Sept.  20  IMS  headquarters 

Wed.,  Sept.  27  Burlington  Medical  Center 

This  course  examines  trends  in  quality  including 
outcome  measures  and  practice  parameters. 

For  more  information  or  to  register  for  any  IMS  prac- 
tice management  workshop,  call  Mary  Reinsmoen  or 
Sherry  Johnson  at  IMS  Services,  515/223-2816  or 
800/728-5398. 


Coding  Seminars  June  13  and  14 

(All  sessions  at  Best  Western,  Des  Moines  International) 
Pediatric,  Primary  Care  Coding  June  13 

Surgery  Coding  June  14 

Taught  by  Nancy  Maguire,  director  of  education 
and  dean  of  the  American  Academy  of  Procedural 
Coders. 


AT  A GLANCE 


As  managed  care  moves 
into  Iowa,  physicians 
are  being  asked  to  sign 
contracts  under  which 
they  will  provide  care. 
Many  physicians  have 
little  experience  with 
such  contracts.  The  IMS 
advises  physicians  to 
consider  this  checklist 
of  contract  pitfalls: 

•Does  the  contract 
contain  a ‘hold  harm- 
less' clause  which  shifts 
responsibility  fo  r liabili- 
ty from  the  managed 
care  organization  to  the 
physician? 

•Does  the  contract 
give  you  due  process 
rights  upon  termina- 
tion? 

•Does  the  contract 
contain  restrictions 
such  as  non-compete 
covenants? 

•Does  the  contract 
contain  an  ‘evergreen  ’ 
clause  which  allows 
automatic  renewal? 

Finally,  never  sign  a 
contract  until  you  have 
read  it  thoroughly  and 
understand  it  complete- 
ly. You  may  wish  to  con- 
sult an  attorney. 


Iowa  [Medicine 


CURRENT  ISSUES 


Practice  Management 

continued 


Midwest  Medical  Insurance  Company  Focus  on  Risk  Management 


Jousting  comments 

Physicians  and  other  health  care  profession- 
als can  inadvertently  prompt  a patient  to  file  a 
malpractice  claim  by  making  “jousting”  com- 
ments. 

“Jousting”  is  arguing,  belittling,  criticizing 
or  complaining  about  another  provider’s  care 
of  the  patient.  Often,  such  comments  are  based 
on  incomplete  knowledge  of  the  facts  sur- 
rounding the  initial  care. 

Plaintiff  attorneys  love  to  find  evidence  of 
conflict  among  a patient’s  health  care  profes- 
sionals — it  makes  it  easier  to  develop  a case 


against  a physician. 

Of  course,  inappropriate  care  should  never  be 
covered  up,  but  peer  review  or  quality  assurance 
committees  — not  the  medical  record  — are  the 
appropriate  places  to  address  disagreements 
regarding  judgement  or  treatment  choices. 

For  further  information,  contact  Lori  Atkinson, 
MMIC  risk  management  coordinator,  MMIC  West 
Des  Moines  office,  PO  Box  65790,  West  Des  Moines, 
50265,  800/798-9870  or  515/223-1482. 


Physicians  Help  Caring  Program  Reach  Uninsured  Children 


Janet  is  a smart  and  pretty  10-year-old  who  lives  in 
a small  town  in  Iowa.  Like  other  kids  her  age,  she 
likes  to  ride  her  bike,  play  sports  and  climb  trees. 

Her  mom  and  dad  are  glad  Janet  is  healthy  and 
active,  but  at  the  same  time,  they  cannot  help  wishing 
Janet  would  not  play  so  hard.  The  company  Janet’s  dad 
works  for  dropped  health  insurance  coverage  for  em- 
ployees and  the  family  has  not  been  able  to  find  a policy 
to  replace  it — at  least  not  one  the  family  can  afford. 

If  Janet  were  to  break  an  ankle,  the  hospital  bills 
could  wipe  out  the  family  financially.  Even  a couple 
visits  to  the  doctor  for  a simple  sprain  or  ear  infection 
can  cost  almost  as  much  as  a week’s  worth  of  food. 

So  whenever  Janet  has  a fever,  her  parents  try  not 
to  panic.  They  know  they  should  take  Janet  to  a 
pediatrician  for  a checkup — it’s  been  a couple  of 
years  since  she  had  one — but  they  have  no  idea  when 
they  will  be  able  to  afford  it. 

In  Iowa,  more  than  25,000  children  are  growing  up 
without  health  insurance  coverage.  Most  are  chil- 
dren of  working  parents  whose  income  is  too  high  for 
Medicaid,  but  too  low  to  afford  health  insurance  or 
routine  medical  care  on  their  own.  These  are  the 
children  physicians  can  refer  to  the  Caring  Program 
for  Children. 

“These  really  are  children  at  risk — at  risk  of  getting 
sick  and  not  having  the  medical  care  they  need  to  get 
better  and  at  risk  of  not  getting  the  preventive  care  they 


need  to  stay  healty  in  the  first  place,”  said  Molly  Kurtz, 
administrator  of  the  program.  Created  and  administered 
by  the  Caring  Foundation,  a non-profit  affiliate  of  Blue 
Cross  and  Blue  Shield  of  Iowa,  the  Caring  Program 
currently  provides  health  insurance  benefits  free  of 
charge  for  more  than  2200  young- 
sters statewide  and  has  the  ability  to 
cover  even  more. 

Children  enrolled  in  the  Caring 
Program  receive  basic  health  care 
benefits,  checkups  and  immuniza- 
tions. These  services  are  provided  by 
doctors  who  donate  a portion  of  their 
normal  fees  back  to  the  program, 
making  it  possible  for  the  program  to 
stretch  private  funding  to  reach  many 
more  children  with  the  same  dollars. 

Over  100  Iowa  hospitals  and  2000 
physicians  participate  in  the  program . 

Physicians  and  hospitals  refer  un- 
insured children  to  the  program  along 
with  school  nurses  and  county  DHS 
offices.  Enrollment  kits  can  be  made 
available  in  your  office  or  clinic.  Call 
515/245-4693  for  more  information. 

Major  contributors  to  the  program  include  the  State 
of  Iowa,  Farm  Bureau,  Pioneer  Ili-Bred  International, 
Norwest  Bank  and  Proctor  and  Gamble. 


240  frrtmn.  Mprlininp.  Volume  85  J_6 lime  7995 


Iowa  [Medicine 


CURRENT  ISSUES 


Newsmakers 


Awards,  appointments,  etc. 

Forty-three  Iowa  physicians  were  accorded 
Life  Membership  in  the  Iowa  Medical  Society  at 
the  opening  session  of  the  Society’s  House  of 
Delegates  meeting  Saturday,  April  29  at  the 
Marriott  Hotel.  They  are:  Robert  Allen,  MD, 
Burlington;  William  Baird,  MD,  Ames;  Elmer 
Bean,  MD,  Council  Bluffs;  James  Coffey,  MD, 
Emmetsburg;  Eugene  Coffman,  MD,  Bellevue; 
Russell  Colliding,  MD,  Cedar  Rapids;  Dean 
Cooper,  MD,  Fort  Dodge;  Thomas  Coriden, 
MD,  Sioux  City;  Riehard  Corton,  MD,  Water- 
loo; Robert  Donlin,  MD,  Harlan;  Harley  Feldiek, 
MD,  Iowa  City;  Frederick  Fuerste,  MD, 
Dubuque;  Louis  Greco,  MD,  Boone;  Charles 
Gutenkauf,  MD,  Des  Moines;  John  Huey,  MD, 
Cedar  Rapids;  Robert  Jongewaard,  MD,  Wesley; 
James  Kennedy,  MD,  Coralville;  Walter  Kopsa, 
MD,  Tipton;  Otto  Kruse,  MD,  Tipton;  Rufus 
Kruse,  MD,  Marshalltown;  Jean  Le  Poidevin, 
MD,  Waterloo;  Edward  Mason,  MD,  Iowa  City; 
Emmett  Mathiasen,  MD,  Council  Bluffs;  Roger 
Mattice,  MD,  Emmetsburg;  Theodore  Mazur, 
MD,  Burlington;  Richard  Miller,  MD,  Water- 
loo; Robert  Morrison,  MD,  Waterloo;  Jack 
Moyers,  MD,  Iowa  City;  Gerald  Nemmers,  MD, 
Washington;  Don  Newland,  MD,  Des  Moines; 
Loran  Parker,  MD,  Des  Moines;  Gordon  Rahn, 
MD,  Mt.  Vernon;  John  Singer,  MD,  Iowa  City; 
Glenn  Skallerup,  MD,  Red  Oak;  William  Spen- 
cer, MD,  Osage;  Warren  Swayze,  MD. 
Muscatine;  Joel  Teigland,  MD,  Des  Moines; 
John  Thomsen,  MD,  Armstrong;  Russell  Van 
Wetzinga,  MD,  Bettendorf;  Donald  Wagner, 
MD,  Sioux  City;  Janet  Wilcox,  MD.  Iowa  City; 
and  Grey  Woodman,  MD,  Clinton.  Dr.  Russell 
Gerard,  longtime  Waterloo  surgeon,  has  re- 
tired after  53  years  of  medical  practice.  Dr. 
Gerard  now  conducts  Allen  Memorial  Hospital’s 
largest  fund-raising  project — a complex  named 
the  Russell  S.  Gerard  II,  MD  Hall — which  will 
house  Allen  College,  Allen  Memorial  Hospital 
School  of  Nursing  and  Radiologic  Technology 
Education  Program.  Dr.  Ronald  Lauer,  profes- 
sor of  pediatrics  and  preventive  medicine,  UI 


College  of  Medicine,  was  the  primary  author  of 
a May  10,  1995  article  in  JAMA  entitled  “Chil- 
dren benefit  from  moderately  low-fat  diets.” 
Dr.  J.  David  Henderson  has  begun  practice  at 
Ottumwa  Family  Practice.  Dr.  Henderson  re- 
ceived his  medical  degree  from  Memorial 
University  of  Newfoundland,  Canada.  Dr. 
Charles  Wadle.  Des  Moines,  has  been  certified 
by  the  American  Board  of  Psychiatry  and  Neu- 
rology in  the  Added  Qualifications  in  Addiction 
Psychiatry.  Dr.  Kendall  Reed,  Des  Moines,  has 
been  appointed  by  the  American  College  of 
Surgeons  for  a three-year  term  as  cancer  liai- 
son physician  for  the  Mercy  Cancer  Center 
program.  Dr.  Charles  Clark,  professor  of 
orthopaedic  surgery,  UI  College  of  Medicine, 
has  been  elected  to  the  board  of  directors  of  the 
American  Academy  of  Orthopaedic  Surgeons. 
Dr.  Otmar  Albrand,  neurosurgeon,  has  begun 
practice  at  Grandview  Medical  Center  in 
Dubuque.  Dr.  John  Strauss,  UI  College  of  Medi- 
cine professor  and  head  of  dermatology,  has 
been  awarded  the  American  Academy  of  Der- 
matology Gold  Medal,  its  highest  honor.  The 
award  recognizes  Dr.  Strauss’  contributions  as 
a clinician,  educator  and  researcher  in  derma- 
tology. Dr.  John  Wollner,  Cedar  Rapids 
dermatologist,  has  received  the  first  Cancer 
Survivor  Advocate  of  the  Year  Award,  pre- 
sented by  the  Linn  County  Unit  of  the  American 
Cancer  Society.  The  award  recognizes  an  out- 
standing contribution  of  time  and  energy  which 
improves  the  lives  of  cancer  survivors  or  pro- 
motes cancer  awareness,  education,  prevention 
or  care.  Dr.  Robert  Wallace,  professor  of  pre- 
ventive medicine  and  environmental  health, 
UI  College  of  Medicine,  was  selected  as  one  of 
six  new  members  of  the  National  Institute  on 
Aging’s  National  Advisory  Council  on  Aging. 

Deceased  members 


Arthur  Austin,  MD,  73,  radiology,  Hiwasse, 
Arizona,  died  October  2 

Michael  Colin,  MD,  43,  nuclear  medicine, 
Des  Moines,  died  January  11  [H 


AT  A G1ANCE 


Allen  Health  Systems  in 
Waterloo  plans  to  merge 
with  Iowa  Health  System 
in  Des  Moines.  Allen 
Health  Systems  includes 
Allen  Memorial  Hospital , 
a 240-bed  medical  center 
serving  an  1 1 -county 
area  of  northeast  Iowa. 
With  the  merger,  Iowa 
Health  System  now  has 
1975  licensed  beds. 

• 

Dr.  David  Coster,  of  Sur- 
gical Associates  of 
Grinnell,  has  been  se- 
lected as  Iowa’s  top  “Out- 
standing Young  Iowan” 
by  the  state’s  Jaycees.  Dr. 
Coster  is  director  of 
trauma  service  at  Grin- 
ned Regional  Medical 
Center  and  is  credited 
with  establishing  a mor- 
bidity and  mortality  con- 
ference, expanding  sur- 
gical services  to  include 
general  thoracic  and  vas- 
cular surgery  and  ex- 
panding the  functions  of 
the  hospital’s  radiology 
department.  The  Jaycees 
cited  him  for  his  role  in 
making  “major  changes 
...  in  the  pre-hospital 
care  of  patients,  improv- 
ing safety  factors  and  re- 
sponse times.  ” 


Iowa  I Medicine 


FEATURE  A R T I C L E 


IMS,  Iowa  physicians 


The  1994  Iowa  Legislature  passed  a law  establishing  the 
Community  Health  Management  Information  System  for 
Iowa.  The  CHMIS  will  affect  the  practice  of  every  Iowa 
physician.  As  the  details  of  Iowa  s CHMIS  are  determined,  it  is 
imperative  for  physicians  to  stay  involved  in  the  process. 


Sterling  Laaveg,  MD 

Dr.  Laaveg  is  a member  of 
the  Iowa  Medical  Society’s 
Ad  Hoc  Committee  on 
CHMIS  and  newly-elected 
IMS  vice-president.  He  is 
an  orthopedic  surgeon  in 
Mason  City. 


Editor’s  note:  The  following  is  a report  given  to  the 
IMS  House  of  Delegates  April  29,  1995  by  Sterling 
Laaveg,  MD,  a member  of  the  Iowa  Medical  Society’s  Ad 
Hoc  Committee  on  CHMIS. 

CHMIS,  the  Community  Health  Manage- 
ment Information  System,  has  become  a key 
issue  for  Iowa  physicians  and  will  affect  the 
practice  of  every  physician  in  Iowa. 

In  the  early  1990s,  there  was  renewed 
interest  in  health  data,  much  of  this  fueled 
by  the  proposed  national  health  reform 
initiatives.  Iowa  took  the  lead  and  began  to 
work  for  health  reform  at  the  state  level,  and 
the  need  for  a valid  and  widely  accepted 
health  data  base  became  obvious. 

The  Iowa  Health  Data  Commission  and 
other  interested  parties  began  to  study  what 
became  known  as  CHMIS.  At  the  direction  of 
IMS  leadership,  the  IMS 
participated  in  the  planning  and 
discussion  process.  Although  the 
IMS  did  not  initially  favor 
development  of  a state  health  data 
base,  it  became  clear  that  the 
Iowa  Legislature  favored  and  had 
enough  support  to  pass  the  CHMIS 
bill.  Therefore,  IMS  officers  felt  it 
was  important  for  the  IMS  to 


continue  in  the  planning  process  to  influence 
the  development  of  the  CHMIS.  The  IMS  was 
successful  in  amending  the  original 
legislation  to  provide  for  implementation  on 
a phased-in  basis,  with  electronic  claims 
transmission  the  focus  of  Phase  I. 

Governing  Board  oversees  CHMIS 

In  1994,  the  Governor  signed  CHMIS  into 
law.  The  bill  provides  for  establishment  of  an 
integrated  electronic  health  management 
information  system  for  transmitting 
information  for  health  claim  processing.  The 
bill  also  provides  for  a data  storage  repository 
to  give  patients,  physicians,  hospitals  and 
others  information  on  which  to  base 
decisions  on  quality  and  effectiveness  of  care. 

The  law  provides  for  a 12- 
person  Governing  Board  consist- 
ing of  two  physicians,  two  hospital 
representatives,  two  payer  repres- 
entatives and  six  consumer  repres- 
entatives who  have  authority  for 
implementing  the  CHMIS.  The 
state  insurance  division  will 
enforce  the  CHMIS  law. 

continued  on  page  245 


It  became  clear 
the  Iowa 

Legislature  favored 
and  had 

enough  support  to 
pass  the 
CHMIS  bill. 


242  Iowa  Medicine  Volume  85/6  June  1 995 


FEATURE  ARTICLE 


Iowa  Medical  Society  Statement  of  Policy  on  CHMIS 

(Community  Health  Management  Information  System) 

Adopted  April  30,  1995 


The  Iowa  Medical  Society  (IMS),  on  behalf  of 
physicians  and  patients,  maintains  an  active 
interest  and  continuing  involvement  in  the  Iowa 
Community  Health  Management  Information  System 
(CHMIS)  initiative  and  its  implementation.  IMS 
representatives  meet  regularly  to  follow 
developments  and  influence  process,  procedure  and 
outcomes.  The  IMS  CHMIS  committee  includes 
physician  members  of  the  CHMIS  Governing  Board, 
each  of  the  five  CHMIS  advisory  committees  and 
other  IMS  member  physicians. 

This  Statement  of  Policy  has  been  formulated  to 
reflect  the  IMS  position  on  CHMIS  and  guide  IMS 
member  involvement  in  CHMIS  development. 

1.  Development  and  implementation  of  the  Iowa 
Community  Health  Management  Information  System 
(CHMIS)  must  continue  to  be  under  the  overall 
direction  of  a broadly  representative  Governing 
Board  which  includes  physician  representatives. 

It  is  of  critical  importance  that  the  IMS  CHMIS 
Committee  and  physician  representatives  on  the 
Advisory  Committees  provide  physician  input  and 
guidance  in  the  decision-making  process  to  achieve 
the  mission  of  the  Iowa  CHMIS  as  listed  below: 
•Reducing  the  cost,  improving  the  efficiency, 
and  simplifying  the  processing  of  claims  and 
payment  transactions; 

•Providing  an  efficient  system  to  share 
information  on  appropriateness,  efficiency,  and 
effectiveness  of  health  care  services  to  assist  in  the 
improvement  of  the  quality  of  the  health  care 
system  for  lowans; 

•Providing  data  for  research;  and 
•Supplying  information  for  educational  purposes 
to  enhance  the  health  status  of  lowans. 


2.  Priority  attention  must  be  given  to  assuring 
confidentiality  of  patient  data,  physician-patient 
information,  physician-physician  information  and 
other  sensitive  information.  In  addition,  a method 
must  be  developed  to  assure  the  maintenance  of 
security  in  transmitting  and  accessing  data  in  the 
CHMIS  repository  and  handled  through  the  CHMIS 
networks. 

A mechanism  must  be  developed  to  ensure  that 
individuals  and/or  organizations  do  not  breach 
confidentiality;  penalties  must  be  enforced. 

There  is  a need  for  specific,  carefully  reviewed 
guidelines  regarding  which  entities  or  individuals 
will  have  access  to  part  or  all  of  the  database,  with 
special  attention  to  patient  specific  data  and 
physician  specific  data. 

3.  AH  networks  should  be  required  to  meet  or 
exceed  Iowa  CHMIS  Network  Criteria  set  by  the 
Governing  Board. 

Approval  of  criteria  for  certification  of  CHMIS 
networks  shall  be  through  a public  process  with 
opportunity  for  public  comment. 

Rules  relating  to  certification  of  networks  shall 
provide  a mechanism  for  receiving  complaints  and 
for  decertification  of  a network  for  failure  to  meet 
approved  criteria  including  confidentiality. 

Certification  criteria  shall  be  based  on  objective 
standards. 

The  IMS  favors  the  certification  of  multiple 
networks  which  meet  approved  criteria. 

4.  Expense  and  revenue  sources  for  the  Iowa 
CHMIS  must  be  clearly  defined.  Cost/revenue 
analysis  should  be  conducted  on  each  phase  of 

continued 


This  IMS  policy  has 
been  formulated  to 
reflect  the  IMS 
position  on  CHMIS 
and  guide  IMS 
involvement  in 
CHMIS 

development. 


Iowa  Medicine  Volume  85/6  June  1 995  243 


Iowa  I Medicine 


FEATURE  ARTICLE 

continued 


The  costs  to 
implement,  operate 
and  maintain  the 
Iowa  CHMIS  should 
not  be  paid  solely 
by  physicians  and 
other  providers. 


CHMIS  by  the  Governing  Board. 

The  IMS  should  do  an  internal  review  of  any 
cost/revenue  analysis  and  if  necessary  build 
models  which  would  demonstrate  the  cost 
variations  which  could  be  expected  under  CHMIS. 

The  Phase  I analysis  should  be  completed  by 
October,  1995. 

The  costs  to  implement,  operate  and  maintain 
the  Iowa  CHMIS  should  not  be  paid  solely  by 
physicians  and  other  providers. 

Office  costs  to  implement,  operate  and  maintain 
the  Iowa  CHMIS  should  remain  the  same  or  reduce 
the  claim  filing  costs  for  physicians  and  other 
providers. 


O.  All  data  collection  and  analysis  efforts  in  the 
state  should  be  coordinated  through  CHMIS  to 
minimize  duplication  and  reduce  costs.  It  is 
believed  that  all  future  data  reporting  requirements 
should  come  through  CHMIS. 


6.  The  IMS  supports  a phased-in  approach  to 
implementation  of  the  Iowa  CHMIS.  The  following 
policy  should  guide  the  IMS  during  each  phase  of 
implementation. 


PHASE  I 

Collection  and  Submission  of  Data 

(Legislative  requirement  that  this  phase  be 
operational  by  July  1,  1996) 

a.  In  order  to  gain  efficiency  in  HCFA  1500 
claims  processing,  a standard  claim  format  (ANSI 
format),  remittance  format  and  patient  eligibility 
format  must  be  enforced  for  all  payers.  Strict  limits 
must  be  placed  on  requirements  for  supplemental 
information. 

b.  All  insurance  claims  data  must  be  included  in 
the  database.  Any  necessary  waivers  or  other 


requirements  to  accomplish  this  must  be  pursued. 

c.  Payment  deadlines  must  be  established  to 
assure  prompt  payment  to  physicians  by  payers. 

d.  Precertification  and  eligibility  verification 
information  must  be  accessible  through  the  system 
at  the  time  of  service.  If  not  available  by  July  1, 
1996,  Phase  I should  be  delayed. 

e.  All  providers,  as  defined  in  Iowa  Code  Chapter 
144C  (Senate  File  2069),  should  implement  Phase 
I simultaneously  or  if  not  possible,  Phase  I should 
be  delayed. 


PHASE  II 

Expanded  Data  Collection  and  Submission 

(Legislation  requires  development  of 
definitions  to  submit  to  Iowa  General 
Assembly  no  later  than  January  1,  1999 for 
implementation  by  July  1,  1999) 


a.  Further  definitions  of  the  data  included  in 
Phase  II  is  necessary.  Phase  II  includes:  clinical 
data  sets,  laboratory  tests,  x-ray  results,  and 
inpatient  pharmacy  codes;  measures  of  functional 
outcomes;  provider  activity  records  for  those  in  and 
not  in  organized  delivery  systems. 

b.  Submission  of  data  should  be  in  a standard 
format  (ANSI  or  similar  national  format). 

PHASE  III 

Totally  Automated  Status 

(Only  implemented  after  Phase  I and  Phase 
II  upon  approval  of  Iowa  General 
Assembly) 

a.  The  IMS  opposes  the  creation  of  a central 
repository  to  collect,  analyze  and  disseminate 
information  from  patients'  medical  records. 

b.  Further  physician  study  of  the  proposed 
collection  and  transfer  process  is  required  before 
support  can  be  given  to  Phase  III. 


244  Inborn  Xfprlioinp  Vnhimp  ft  ft  / ft  .limp  199ft 


FEATURE  ARTICLE 


continued  from  page  242 

The  CHMIS  law  speaks  to  the  importance 
of  confidential  transmission  and  storage  of 
data.  The  Governing  Board  is  to  establish 
operating  policies;  the  Insurance  Division  is 
to  adopt  rules  to  ensure  confidentiality  of 
information  and  access  only  to  authorized 
parties.  The  Governing  Board  has  estab- 
lished five  advisory  committees.  The  IMS 
has  two  representatives  on  the  Governing 
Board  and  10  members  or  staff  on  the 
advisory  committees. 

What  are  physicians  required  to  do? 

Providers  will  be  required  to  submit  health 
claims  via  electronic  transmission  beginning 
July  1,  1996. 

Payers  will  be  required  to  accept  a 
standard  electronic  transmission  claim 
format  for  all  claims  activity.  They  will  also 
be  required  to  transmit  eligibility  verification 
and  remittance  advice  electronically. 

Certified  transaction  networks  will  be 
approved  to  operate  in  the  electronic 
transmission  environment. 

CHMIS  will  be  implemented  in  three  phases. 
The  focus  now  is  on  Phase  I,  which  requires 
physicians  to  submit  HCFA  1500  claim  forms 
electronically  starting  July  1, 1996. 

As  the  CHMIS  design  evolves,  it  is  clear 
that  there  are  two  main  issues  of  concern  to 
physicians  in  Phase  I:  1)  protecting  the 
confidentiality  of  patient-specific  medical 
information  transmitted  and  stored  in  the 
CHMIS  environment;  and  2)  assuring  that 
the  cost  to  implement,  maintain  and  operate 
the  Iowa  CHMIS  does  not  increase  the  cost 
of  claim  filing  for  physicians. 

It  appears  several  aspects  of  the  CHMIS 


will  be  positive  for  physicians: 

•Standardization  of  the  claim  filing  form 
and  acceptance  by  all  payers. 

•Strict  limits  on  supplemental  information 
required  by  payers  to  process  claims. 

•On-line  electronic  verification  of  patient 
insurance  eligibility. 

•Electronic  payment  remittance  advice 
transmitted  to  physicians  and  the  option  of 
electronic  funds  transfer  if  desired. 

•An  all-payer,  all-patient  data  base  used 
for  policy  analysis  and  health  research. 

The  IMS,  through  its  committee  and 
representatives  on  five  advisory  committees 
and  the  CHMIS  Governing  Board,  has  been 
heavily  involved  in  influencing  the 
interpretation  and  implementation  of 
CHMIS.  Our  goal  is  to  provide  leadership 
that  will  assure  the  CHMIS  is  implemented 
in  a manner  that  will  benefit  physicians  and 
patients.  In  particular,  our  attention  is 
focused  on  confidentiality  of  patient-specific 
medical  information  and  upon  who  will  bear 
the  cost  of  implementing  the  system. 

IMS  policy  guiding  physician  involvement 

We  have  developed  a statement  of  policy 
which  we  propose  to  guide  IMS  involvement 
in  CHMIS.  There  are  still  many,  many 
important  issues  to  decide  as  CHMIS  evolves 
and  is  implemented  in  Iowa.  Physician 
members  of  the  IMS  will  stay  involved  and 
active  in  the  five  advisory  committees  and  at 
the  Governing  Board  level.  It  is  imperative 
for  all  Iowa  physicians  to  stay  informed  and 
provide  input  to  IMS  leadership  as  we  work 
to  influence  the  details  of  CHMIS 
implementation  in  Iowa.  (E3 


Our  goal  is  to 
provide  leadership 
that  will  assure  the 
CHMIS  is 
implemented  in  a 
manner  that  will 
benefit  physicians 
and  patients. 


Iowa  Medicine  Volume  85  / 6 June  1995  245 


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Iowa  [Medicine 


S C I E N C E AND  EDUCATION 


The  Journal 

of  the  1 o w a Medical  Society 


Duodenal  web  with  preduodenal  portal  vein 

# Sergio  Golombek,  MD;  Jagadish  Bilgi,  MD;  Oneybuchi  Ukabiala,  MD 


Congenital  duodenal  obstruction  is  an  uncom- 
mon but  serious  condition.  Despite  recent 
improvements  in  surgical  care  of  the  neonate, 
duodenal  atresia  continues  to  be  associated 
with  a significant  mortality  rate.  Prematurity, 
associated  anomalies,  nutrition  and  marginal 
pulmonary  status  present  significant  intraop- 
erative and  postoperative  challenges.1  The  sur- 
vival rate  of  72%  in  1973  has  increased  dra- 
matically due  to  improvement  in  neonatal 
intensive  care,  rapid  recognition  and  manage- 
ment of  other  anomalies,  increased  use  of 
nutritional  support  and  improved  respiratory 
therapy.2 

Case  report 


A two-week-old  white  male  born  of  a nor- 
mal pregnancy  by  spontaneous  vaginal  deliv- 
ery, was  admitted  to  Raymond  Blank  Memorial 
Hospital  for  Children  with  a history  of  projec- 
tile vomiting  since  birth,  two  or  three  times 
per  day,  either  before  or  after  feedings.  The 
vomitus  was  digested  formula,  sometimes  tinted 
with  yellow.  Fever  and  diarrhea  were  absent. 

Physical  examination  revealed  an  alert, 
afebrile  “hungry-looking”  white  male  with  vigor- 
ous cry,  dry  lips,  “sticky”  mouth  and  decreased 
skin  turgor.  Vital  signs  on  admission  were  within 
normal  limits.  Body  weight  of  3.2  kg  (25th  per- 
centile) was  similar  to  the  birth  weight  of  3.3 
kg.  The  oral  mucosa  was  moderately  dry  and 
the  soft,  non-tender  abdomen  had  neither  pal- 
pable masses  nor  visceromegalies.  Although 
peristalsis  was  not  visible,  positive  bowel 
sounds  were  present  throughout. 

With  the  assessment  of  vomiting  and  con- 
comitant mild  to  moderate  dehydration,  the 
patient  was  admitted  to  the  pediatric  ward  and 
started  on  intravenous  fluids  (maintenance 
plus  7%).  A real-time  ultrasound  scan  of  the 


abdomen  revealed  neither  a dilated  nor  an 
elongated  pylorus.  Both  stomach  and  duode- 
num were  filled  with  gas. 

Due  to  the  persistence  of  the  symptoms  in 
the  absence  of  positive  findings,  an  upper  gas- 
trointestinal series  was  performed.  Ten  ml  of 
barium  were  injected  through  the  nasogastric 
tube  followed  by  40  ml  of  air.  Barium  flowed 
rapidly  through  a fairly  normal  and  almost 
patulous  pylorus  and  encountered  a peculiar 
structure  in  the  proximal  C-loop  with  further 
distention  of  the  proximal  duodenum.  An 
obstructing  membrane  within  the  proximal  C- 
loop  with  a pin-hole  opening  distally  was  clear- 
ly apparent  (Figure  1).  At  no  time  during  the 
exam  was  gastroesophageal  reflux  observed. 
Although  very  small  quantities  of  barium 
passed  into  the  distal  bowel,  it  was  suspected 
that  the  ligament  of  Treitz  was  normal  in  posi- 
tion. In  consultation  with  pediatric  surgeons, 
an  exploratory  laparotomy  was  performed. 

The  patient  was  found  to  have  a Type  I 
duodenal  atresia  with  a wind-sock  duodenal 


Figure  1.  Obstructing  membrane  in  the  proximal  C 
loop.  The  outflow  of  barium  from  the  proximal 
duodenum  is  seen  to  occur  through  a very  small 
opening  in  the  obstructed  segment.  Moderate 
distention  of  the  proximal  duodenum  is  apparent. 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for  June 
1995. 


Jagadish  Bilgi,  MD 
Oneybuchi 
Ukabl\u\,  MD 

Drs.  Bilgi  and  Ukabiala 
are  associated  with  the 
Raymond  Blank 
Memorial  Hospital 
Department  of  Pediatrics 
in  Des  Moines. 

Sergio 

Golombek,  MD 

Dr.  Golombek  practices 
at  Children’s  Mercy 
Hospital  in  Kansas  City. 


Iowa  I Medicine 


Duodenal  web  with  preduodenal  portal  vein 

continued 


— 


Figure  2.  Preduodenal  portal  vein  (lifted  by 
hemostat).  This  vessel  was  located  above  the 
proximal  segment  of  the  second  part  of  the 
duodenum. 

membrane  containing  at  its  summit  a hole 
measuring  about  0.5  cm  in  diameter.  The  dis- 
tance from  the  membrane  attachment  on  the 
inside  of  the  duodenal  wall  to  its  summit 
measured  about  2.5  cm.  The  common  bile 
duct  ran  within  the  posteromedial  aspect  of 
the  membrane  to  open  on  its  inferior  surface 
about  0.5  cm  proximal  to  its  summit.  There 
also  was  a preduodenal  portal  vein  overlying 
the  proximal  portion  of  the  second  part  of  the 
duodenum  exactly  over  the  operative  field 
(Figure  2).  The  stomach  and  the  first  portion 
of  the  duodenum  were  hugely  dilated  and 
hypertrophic.  The  duodenal  web  was  excised 
and  a side-to-side  duodenoduodenostomv 
and  appendectomy  performed. 

An  upper  gastrointestinal  series  four  days 
after  surgery  showed  barium  passing  rapidly 
through  into  the  distal  duodenum.  Swelling 
was  seen  along  the  lesser  curvature  or  inferior 
aspect  of  the  duodenal  sweep,  presumably 
post-surgical  edema.  The  obstruction  appeared 
resolved  and  remnants  of  the  duodenal  web 
were  not  apparent. 

Recovery  was  excellent.  He  was  treated 
with  ampicillin  and  tobramycin  for  three  days. 
After  two  days  of  total  parenteral  nutrition, 
enteral  feedings  were  started  on  the  third  post- 
operative day.  On  the  fourth  day  post-opera- 
tivelv  the  patient  was  discharged. 

Discussion 


Most  of  the  19  infants  with  intrinsic  duode- 
nal obstruction  in  the  study  of  Mooney  et  al 
had  Down’s  syndrome  and  a number  of  other 
associated  anatomical  anomalies  including 


ventricular  septal  defect,  esophageal  atresia 
and  tracheoesophageal  fistula,  dextrocardia 
and  other  complex  cardiac  malformations.2  Of 
the  49  patients  with  congenital  duodenal 
obstruction  in  the  study  of  Akhtar  and 
Guiney,  all  but  four  had  Down’s  syndrome; 
78%  had  other  associated  congenital  anom- 
alies, and,  at  surgery,  three  were  found  to 
have  the  wind-sock  anomaly,  a variation  of 
the  intact  membrane  (Type  I atresia).3  The 
membrane  protrudes  distally  into  the  duode- 
num and,  consequently,  the  actual  level  of 
obstruction  may  be  several  cm  distal  to  the 
point  of  the  membrane  origin. 

Various  operative  techniques  have  been 
used  in  the  past  for  the  treatment  of  congeni- 
tal duodenal  obstruction  including  duoden- 
oduodenostomy  and  duodenojejunostomy 
and  excision  or  incision  of  the  web3 

Spigland  et  al  reviewed  33  neonates  who 
underwent  surgery  for  congenital  intrinsic 
duodenal  obstruction.5  Bilious  vomiting  and 
intestinal  obstruction  were  the  most  frequent 
symptoms.  Ilydramnios  and  Down’s  syndrome 
were  present  in  75%  and  21%  of  the  cases, 
respectively.  Findings  at  laparotomy  included 
duodenal  atresia  (n  = 14),  annular  pancreas  (n 
= 11)  and  duodenal  diaphragm  (n  = 8). 

The  most  frequent  surgical  procedure  was 
side-to-side  duodenodudenostomy  followed  by 
duodenojejunostomy  and  resection  of  web 
with  duodenoplasty.  Bowel  transit  was  reestab- 
lished at  a mean  of  13.1  days  (range  6 to  45 
days).  These  investigators  favored  the  partial 
web  excision  with  Ileineke-Mickulicz  type 
duodenoplasty  for  the  treatment  of  intrinsic 
duodenal  webs  when  the  proximal  duodenal 
pouch  was  not  excessively  dilated,  because 
bowel  transit  time  was  most  rapidly  restored 
to  normal  when  compared  with  other  bypass 
procedures. 

In  an  attempt  to  reduce  the  risk  of  unex- 
pected injury  to  the  biliary  tract  during 
surgery,  preoperative  endoscopy  has  been 
routinely  used  since  1980  by  Okamatsu  et  al, 
who  reported  the  first  successful  treatment  of 
congenital  duodenal  stenosis  with  endoscopic 
membranectomy.6  Endoscopic  membranec- 
tomy  can  be  performed  with  minimal  surgical 
complications.  Bile  flow  for  the  papilla  of 
Vater  should  be  confirmed  prior  to  endoscop- 
ic dissection  of  the  diaphragm.  Preoperative 
evaluation  for  passage  of  the  distal  duodenum 
using  fluoroscopy,  and  the  possibility  of  bal- 


248  Iowa  Medicine  Volume  85/6  June  1 995 


SCIENCE  AND  EDUCATION 


loon  catheter  insertion  through  the  opening 
before  dissection  is  also  important  for  suc- 
cessful endoscopic  membranectomy. 

According  to  Fernandes  et  al,  only  63  cas- 
es of  preduodenal  portal  vein  have  been 
reported  in  the  literature.1 2 3 4  In  general,  this 
rare  anomaly  occurs  in  children  in  associa- 
tion with  small  bowel  obstruction.  Fernandes 
et  al  described  a newborn  infant  who,  after 
presenting  with  duodenal  stenosis,  mon- 
golism and  preduodenal  portal  vein,  under- 
went duodenoduodenal  anastomosis  without 
mobilization  of  the  portal  vein.4 6 

The  embryogenesis  of  preduodenal  portal 
vein  could  be  explained  by  the  persistence  of 
a preduodenal  vitelline  communicating  vein. 
Sixty-four  percent  of  patients  with  preduode- 
nal portal  vein  are  children.  Two-thirds  of 
these  cases  are  detected  in  the  first  week  of 
life  due  to  associated  intrinsic  duodenal 
anomaly,  malrotation  or  Ladd’s  bands.  Anom- 
alies associated  with  preduodenal  portal  vein 
include  annular  pancreas,  biliary  atresia,  pre- 
duodenal common  bile  duct  and  cardiovascu- 
lar malformations.  The  role  of  preduodenal 
portal  vein  in  the  etiology  of  intestinal 
obstruction  is  controversial.  In  80%  of 
patients  with  preduodenal  portal  vein,  an 
intrinsic  lesion  of  the  duodenum  or  malrota- 
tion  is  responsible  for  obstruction.7 

The  presence  of  preduodenal  portal  vein 
complicates  surgery  for  duodenal  obstruc- 
tion. While  integrity  of  the  vessel  must  be 
preserved  to  avoid  portal  vein  thrombosis, 
the  duodenum  cannot  be  completely  divided 
and  anastomosed  anterior  to  the  vein  due  to 
the  proximity  of  the  pancreas  and  common 
bile  duct.  Duodenoduodenal  anastomosis  is 
currently  the  procedure  of  choice  to  treat  this 
anomaly.  The  anastomosis  is  created  anterior 
to  the  portal  vein  between  the  segments  of  the 
duodenum  immediately  proximal  and  distal  to 
the  obstruction.  The  portal  vein  will  then  lie 
between  the  second  portion  of  the  duodenum 
and  the  newly  created  anastomosis. 

Summary 


This  article  described  an  unusual  case  of 
an  infant  with  duodenal  atresia  and  preduode- 
nal portal  vein  without  Down’s  syndrome  or 
other  anatomical  anomalies  associated  with 
this  condition.  Duodenoduodenostomy  was 


effective.  Enteral  feeding  was  re-established 
72  hours  post-operatively  and  the  patient  was 
discharged  home  one  day  later. 

References 


1.  Bailey,  PV,  et  al:  Congenital  duodenal  obstruction:  a 
32-year  review.  J Ped  Surg  1993;28:92-5. 

2.  Mooney,  D,  et  al:  Newborn  duodenal  atresia:  an 
improving  outlook.  Am  J Surg  1987;153:347-9. 

3.  Akhtar,  J and  Guiney,  EJ:  Congenital  duodenal 
obstruction.  Br  J Surg  1992;79:135-5. 

4.  Fernandes,  ET,  et  al:  Preduodenal  portal  vein: 
surgery  and  radiographic  appearance.  J Ped  Surg 
1990;25:1270-2. 

5.  Spigland,  N and  Yazbeck,  S:  Complications  associat- 
ed with  surgical  treatment  of  congenital  intrinsic  duodenal 
obstruction.  J Ped  Surg  1990;  1 127-30. 

6.  Okamatsu,  T et  al:  Endoscopic  membranectomy  for 
congenital  duodenal  stenosis  in  an  infant.  J Ped  Surg 
1989;367-8. 

7.  Escher,  T:  Preduodenal  portal  vein:  a cause  of 
intestinal  obstruction?  J Ped  Surg  1980;15:609-12.  E] 


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Iowa  Medicine  Volume  85/6  June  1 995  249 


Iowa  | Medicine 


Service  delivery  to  persons  with  HIV  and  AIDS 


Edward  Saunders,  PhD 
Susan  Dolphin,  MSW 
Bery  Engebretsen,  AID 

Saunders  is  an  associate 
professor,  University  of 
Iowa  School  of  Social 
Work;  Dolphin  was 
program  coordinator  and 
Dr.  Engebretsen  is 
executive  director  of 
Primary  Health  Care, 

Inc.  at  Broadlawns 
Medical  Center,  Des 
Moines. 


# Edward  Saunders,  PhD,  Susan  Dolphin,  MSW;  Bery  Engebretsen,  MD 


Given  the  magnitude  of  the  AIDS  epidemic, 
an  objective  of  Healthy  People  2000  is  to 
increase  by  at  least  80%  the  proportion  of 
HIV-infected  people  who  have  been  tested  for 
HIV  infection.1  In  1989,  an  estimated  15%  of 
approximately  one  million  IIIV-infected  peo- 
ple had  been  tested  at  publicly  funded  clin- 
ics; in  1991,  nearly  2.1  million  IllV-antibodv 
tests  were  performed,  compared  with  approx- 
imately 79,000  tests  in  1985. 2 Of  those  test- 
ed in  1991,  57,879,  or  2.8%,  were  HIV-posi- 
tive.3 

To  promote  expanded  counseling  and  test- 
ing of  persons  at  risk,  the  U.S.  Public  Health 
Service  distributes  funds  authorized  by  the 
Ryan  White  Comprehensive  AIDS  Resources 
Act.  Broadlawns  Medical  Center,  Peoples 
Community  Health  Clinic  in  Waterloo,  Com- 
munity Health  Care,  Inc.  in  Davenport,  Polk 
County  Health  Department,  Black  Hawk 
County  Health  Department,  Central  Iowa 
Chapter  of  the  American  Red  Cross  and 
Cedar  AIDS  Support  System  were  active  col- 
laborators in  this  project. 

Service  model 


The  program  provided  a total  spectrum  of 
HIV-related  services  for  the  uninsured  in 
each  of  three  major  population  areas  of  Iowa: 
Des  Moines,  Waterloo  and  Davenport. 
Through  the  Community  Health  Centers 
(CHC)  and  affiliated  agencies  in  each  of  these 
areas,  testing  and  counseling  are  available  for 
all  persons  at  risk  of  HIV.  In  addition  to 
anonymous  testing,  each  CHC  assures  the 
provision  of  basic  primary  medical  care  for 
HIV/AIDS  patients.  Each  community  has 
active  outreach  and  education  programs  tar- 
geted at  minorities,  substance  abuse,  STD 
and  prison  populations.  By  providing  a coor- 
dinated program,  administrative  costs  have 


been  kept  to  a minimum  and  persons  with 
HIV  and  AIDS  are  provided  the  most  humane 
and  cost-effective  care. 

Other  services  provided  by  the  program 
included  immune  status  monitoring,  the  pro- 
vision of  AZT,  Pneumocystis  prophylaxis,  cell 
counts,  chest  x-rays,  and  certain  TB  tests; 
plus  coordination  of  speciality,  mental  health 
and  inpatient  sendees.  Costly  duplication  of 
services  is  avoided  and  clients  find  an  emo- 
tionally-supportive  resource.  In  addition  to 
health  care,  these  needs  may  include:  indi- 
vidual, group  or  family  counseling;  legal  aid; 
housing  assistance;  financial  assistance  and 
transportation.  Case  managers  do  office  vis- 
its, telephone  contacts  and  home  visits. 

Findings  from  testing 

In  1992,  a total  of  28,500  tests  for  HIV 
(including  4,500  for  the  prison  system)  were 
recorded  by  the  University  of  Iowa  Hygienec 
Laboratory.  Of  these  tests,  6,509  (23%)  were 
administered  by  sites  in  this  program. 
Although  7,535  persons  sought  testing  at  pro- 
gram sites,  only  6,509  tests  were  actually 
administered.  The  remaining  1,026  persons 
were  counseled  but  not  tested. 

The  four  testing  sites  in  this  program  were: 
Broadlawns  Medical  Center,  Polk  County 
Health  Department,  Black  Hawk  County 
Health  Department  and  Community  Health 
Care,  Inc.,  Davenport.  This  is  the  first  calen- 
dar year  for  which  data  is  available  from 
these  testing  sites.  The  Polk  County  Health 
Department  attracted  the  largest  number  of 
persons  seeking  a test  (4,937),  followed  by 
the  Black  Hawk  County  Health  Department 
in  Waterloo  (1,241),  Broadlawns  Medical 
Center  (899),  and  Community  Health  Care 
Inc.,  Davenport  (457). 

The  average  age  of  those  who  sought  test- 


250  Iowa  Medicine  Volume  85/6  June  1 995 


SCIENCE  AND  EDUCATION 


ing  was  28.4  years.  They  were  primarily  low- 
income,  although  41%  had  private  insurance. 
The  largest  percentage  of  those  seeking  a test 
(77%)  identified  heterosexual  contact  as  the 
probable  route  of  exposure,  followed  by 
homosexual-bisexual  exposure  (7%),  and  I.V. 
drug  use  (3.5%). 

Among  the  6,509  tests  administered,  37 
persons  were  found  to  be  positive  for  the  HIV 
virus.  When  the  Enzyme-Linked 
Immunosorbent  Assay  (ELISA)  test,  which 
detects  antibody  to  HTLV-III,  was  positive, 
the  Western  Blot  test  was  used  to  confirm  the 
positive  findings.  Fifty-six  percent  identified 
homosexual  contact  as  the  source  of  the 
infection;  36.1%  identified  heterosexual  con- 
tact; one  person  was  homosexual  with  I.V. 
drug  use;  and  two  had  undetermined  expo- 
sure. 

In  1992,  175  persons  who  were  HIV  posi- 
tive or  who  had  a diagnosis  of  AIDS  were 
served  by  the  program. 

The  average  age  of  program  participants  is 
34  years;  the  majority  are  Caucasian  (75.5%), 
males  (85.8%),  whose  primary  route  of  infec- 
tion is  homosexual  behavior  (63.2%).  Fifty- 
five  (31%)  of  the  program  participants  have  a 
diagnosis  of  AIDS.  (They  are  among  the  108 
new  cases  of  AIDS  reported  in  Iowa  in  1992 
and  among  the  425  cases  reported  since  Feb- 
ruary 3,  1983  when  the  first  case  of  AIDS  was 
reported  in  Iowa.4) 

Two  women  participants  were  pregnant  in 
1992.  Sixteen  program  participants  died  in 
1992  from  diseases  associated  with  AIDS. 

Cost-effective  care 


A goal  of  the  program  was  to  provide 
humane  and  cost-effective  care.  Nationwide, 
it  is  forecast  that  the  cost  of  treating  all  peo- 
ple with  HIV  will  increase  21%  per  year 
between  1991  and  1994,  and  that  $10.4  bil- 
lion will  be  spent  on  treating  all  people  with 
HIV  in  1994.  The  yearly  cost  of  treating  a 
person  with  AIDS  is  estimated  at  $32,000; 
and  the  yearly  cost  of  treating  an  HIV-infect- 
ed person  without  AIDS  is  $5,150.s  Based  on 
cost  data  for  151  program  participants  in 
Iowa,  outpatient  (publicly-financed)  costs  in 
1992  for  HIV+  and  AIDS  clients  totalled 
$247,538;  an  average  of  $1639  each.  Inpa- 
tient costs  for  17  program  participants  in 
1992  totalled  $250,955;  an  average  of 


$14,762  each. 

Combined  costs  for  inpatient  and  outpa- 
tient health  care  reached  almost  one-half 
million  dollars  for  approximately  150  per- 
sons. This  represents  only  a fraction  of  the 
total  expenditures  for  clients,  since  the  cost 
data  is  based  on  publicly-financed  expendi- 
tures and  does  not  include  mental  health  and 
social  support  expenses.  However,  without 
the  management  of  these  cases  by  profes- 
sional social  workers  and  nurses,  the  costs  of 
care  might  be  expected  to  have  been  signifi- 
cantly greater. 

Conclusion 


If  the  experiences  of  Iowa  mirror  those  of 
other  sites  nationwide,  we  can  expect  that 
HIV-positive  persons  identified  early  through 
testing  will  be  better  served  and  that  individ- 
uals who  test  negative  will  modify  their  risky 
behavior  as  a result  of  the  pretest  and 
posttest  counseling.  It  is  projected  that  high 
risk  populations — notably  IV  drug  users, 
minorities  and  the  prison  population — will  be 
better  served  in  future  years.  Iowa  has 
accepted  the  challenge  of  the  National  Com- 
mission on  AIDS  to  “transform  indifference 
into  action.”6 

References 


1.  U.S.  Department  of  Health  and  Human  Services, 
U.S.  Public  Health  Service:  Healthy  People  2000:  Nation- 
al Health  Promotion  and  Disease  Prevention  Objectives. 
1990.  Washington,  D.G. 

2.  Current  trends:  publicly  funded  HIV  counseling 
and  testing — United  States,  1991.  AIDS  Weekly  Septem- 
ber 21,  1992:23. 

3.  Agency  recommends  increased  HIV  testing  at  pub- 
lic health  clinics.  AIDS  Weekly  September  7,  1992:9. 

4.  Crist,  L:  Training  for  Iowa  physicians:  The  latest  in 
AIDS  education  for  health  care  professionals.  Iowa  Medi- 
cine 1993;83:143-45. 

5.  Hellinger,  F:  Forecasting  the  medical  care  costs  of 
the  HIV  epidemic  in  the  United  States:  1991-1994.  AIDS 
Weekly  July  22,  1991:20. 

6.  National  Commission  on  AIDS.  America  Living 
with  AIDS.  Washington,  D.C.;  1991. 

Note 


This  article  was  accepted  for  publication 
in  1993  when  this  project  was  fully  opera- 
tional; it  has  since  been  modified.  IE] 


Iowa  Medicine  Volume  85/6  June  1 995  251 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-562-2218 

Des  Moines:  515-245-4688 


Iowa  [Medicine 


THE  EDITOR  COMMENTS 


Oath  of  Hippocrates 
still  valid 


The  Oath  of  Hippocrates  has  been  consid- 
ered the  earliest  and  most  impressive 
document  in  medical  ethics.  Garrison  in 
his  monumental  History  of  Medicine  declares 
that  Hippocrates  was  a product  of  the  “classics 
period”  (460-136  BC),  a time  never  before  or 
since  that  “so  many  men  of  genius  appeared 
within  the  narrow  limits  of  space  and  time.” 
Contemporaries  of  Hippocrates  included 
Sophocles,  Euripides,  Aristophanes,  Socrates 
and  Plato.  Now  this  Oath  after  over  2300  years 
increasingly  is  being  challenged;  yes,  even  vio- 
lated. 

Perhaps  there  are  medical  graduates  of  re- 
cent years  who  were  not  required  to  adhere  to 
the  Oath  or  elected  to  reject  it.  For  centuries 
here  and  abroad,  the  recitation  of 
the  Oath  of  Hippocrates  was  in- 
cluded when  the  medical  student 
attained  the  title  “physician”. 

What  has  prompted  a degree  of 
disclaim  toward  this  time-honored 
Oath?  Is  it  disrespect  for  its  pre- 
cepts? Is  it  due  to  an  emerging 
social  concept  that  freedoms  of  ac- 
tion need  not  be  tempered  with 
responsibility?  It  is  a matter  of  greed  for 
compensation  for  what  in  the  terms  of  the  Oath 
were  considered  a responsibility  of  one  physi- 
cian to  all  others?  Or  is  this  another  inroad  by 
the  legal  profession? 

The  latest  thrust  at  demeaning  the  concepts 
of  the  Oath  is  seeking  to  hold  patent  rights  on 
procedures  and  techniques,  e.g.,  a particular 
method  or  operative  incision,  as  was  granted  to 


an  Arizona  surgeon  who  now  seeks  royalties  to 
be  paid  by  any  other  surgeon  who  uses  the 
technique.  Another  patent  has  been  issued  for 
a method  of  detecting  certain  kinds  of  tumors. 
It  has  been  time-honored  that  physicians  shared 
their  skills  and  discoveries  of  procedure. 

Our  Iowa  Congressman,  surgeon  Greg 
Ganske,  has  introduced  a bill  (HR  1127)  into 
Congress  to  limit  the  issuance  of  patents  on 
medical  procedures.  More  precisely  the  bill 
prohibits  the  issuance  of  a patent  of  “any  inven- 
tion or  discovery  of  a technique,  method  or 
process  for  performing  a surgical  or  medical 
procedure;  administering  a surgical  or  medical 
therapy;  or  making  a medical  diagnosis,  except 
if  the  technique,  method  or  process  is  per- 
formed by  or  is  a necessary  component  of  a 
machine  . . . which  is  itself  patent- 
able  subject  matter. ” Last  year  the 
AMA  House  of  Delegates  took  a 
stand  against  medical  and  surgical 
procedures  patents,  declaring  them 
unethical. 

It  is  hoped  Congress  can  under- 
stand the  Hippocratic  Oath.  Does 
any  other  profession  swear  to  an 
oath  that  has  withstood  over  2300  years  of  trial 
and  testing?  When  I received  my  medical 
degree,  the  recitation  of  the  Oath  was  a serious 
part  of  our  graduation.  How  many  of  my  col- 
leagues can  say  the  same?  How  many  believe 
the  entire  Oath  to  be  antiquated  and  no  longer 
appropriate?  DEI 


Now  this  Oath 
after  over  2300 
years  increas- 
ingly is  being 
challenged;  yes, 
even  violated. 


Marion  Alberts,  MD 


Iowa  Medicine. Volume  RS  / S June  199S  .JtSSL 


Happy 

Anniversary 

Rath!! 

40  Years’ 
Service 
To  Iowa 
Physicians! ! 

And,  Goiny 
Strong!! 


In  1955  Ruth  Clare’s  name  was  brand  new 
to  Iowa  physicians. 

That’s  changed  dramatically  over  40  years. 
Now,  in  1995,  Ruth’s  name  is  well  known  to 
Iowa  Medical  Society  members  and  their 
staffs. 

We’re  proud  to  salute  Ruth  on  the  fortieth 
anniversary  of  her  employment,  first  with 
The  Prouty  Company,  and  now  with  its  suc- 
cessor, Bernie  Lowe  & Associates,  Inc. 

To  many  Iowa  doctors  and  clinic  managers, 
Ruth  is  a cordial  voice  on  the  telephone  or 
a signature  at  the  bottom  of  an  informative 
letter.  On  other  occasions,  she’s  a pleasant 


face  across  the  table  in  your  office  or  ours  — 
explaining  how  a particular  IMS-sponsored 
insurance  program  works. 

Ruth  continues  to  represent  BLA  ably.  She’s 
real  life  testimony  to  our  commitment  of 
service  to  Iowa  physicians. 

Please  join  us  in  congratulating  Ruth  on  her 
long  and  excellent  performance.  She  and  all 
of  us  at  Bernie  Lowe  & Associates  are  proud 
of  our  long  association  with  the  Iowa 
Medical  Society. 

Call  us  when  we  can  help  with  your  per- 
sonal insurance  needs  — or  those  of  your 
practice. 


BERNIE  LOWE  & AS50EIATE5.  INE. 

Insurance  Administrators  to  Professional  Associations  & 
Universities  and  Colleges 

515-BBB-BB11  I-BBB-94B-471B  FAX  515-BBB-B915 

B7BB  Westown  Parkway.  Suite  41B 
West  Bes  Moines.  Iowa  5BBB6-1411 


Iowa  [Medicine 


PHYSICIAN  LEARNER 


The  advancement 
of  practice 


The  advancement  of  medical  care  is  a 
describable  phenomenon  in  which  the 
practicing  physician  has  an  essential  role. 
That  role,  however,  is  not  necessarily  predict- 
able. 

Something  happens  on  the  way  to  the  pro- 
duction of  a medical  textbook.  Deliberative 
studies  in  the  laboratory  may  result  in  recom- 
mendations for  the  use  of  a drug  or  procedure. 
If  the  recommendations  are  validated  in  con- 
trolled clinical  trials,  a paper  may  be  prepared 
for  the  peer-reviewed  literature.  Other  investi- 
gations may  duplicate  the  published  findings 
and  subsequently  the  therapeutic  innovation  is 
triumphed  at  professional  meetings  and  in  clini- 
cal journals.  Eventually,  the  widely  accepted 
treatment  is  incorporated  into  standard  medi- 
cal texts. 

This  progress  of  events  is  of 
course  only  representative  of  the 
many  scenarios  that  translate  new 
knowledge  into  practice.  The  most 
ignored  pathway  of  change  begins 
with  the  inquisitive  practitioner. 

While  elements  of  medical  care 
become  routine  in  the  practice  of 
the  physician,  the  unexpected  find-  ■Bll,,,l,lllll,lll“ 
ing  provides  a challenge.  The  unusual  symp- 
tom, the  difficult-to-describe  rash,  the  unan- 
ticipated improvement,  the  sudden  deteriora- 
tion— each  of  these  patient  developments 
should  provoke  the  practitioner  to  ask  why  has 
this  event  happened.  The  medial  texts,  printed 
or  on-line,  may  not  offer  an  answer. 

What  is  the  practitioner  to  do  in  this  situa- 


Something 
happens  on 
the  way  to 
the  production 
of  a medical 
textbook. 


tion?  Generally  the  consultation  or  advice  of  a 
colleague  is  sought,  to  either  confirm  the  obser- 
vation or  seek  a plausible  reason.  We  can  read 
about  many  examples  of  how  this  process  has 
been  employed  in  the  history  of  practice.  There 
are  images  of  studious  physicians  making  de- 
tailed observations  in  bound  notebooks.  The 
observations  may  then  lead  to  a letter  or  case 
study  in  a publication,  a presentation  to  col- 
leagues at  a meeting  or  a telephone  conversa- 
tion with  a medical  school  faculty  member. 

Each  of  these  avenues  can  precipitate  a 
change  in  medical  practice.  Consider  our  thera- 
peutic friend,  aspirin.  Clinical  observations 
have  accounted  for  these  dramatic  understand- 
ings in  the  use  of  this  ubiquitous  drug  within  a 
generation:  aspirin  as  a cause  of  chronic  gastritis; 
aspirin  as  an  etiologic  factor  in  Reye’s  syn- 
drome (a  post-infectious 
encephalopathy  of  children);  and 
aspirin  as  a preventive  agent  in 
coronary  thrombosis. 

After  billions  of  doses  of  aspirin, 
clinicians  might  well  have  turned 
to  other  potential  answers  for  their 
observations . Fortunately  our  prac- 
tice advanced  and  a revision  of  the 


text  was  necessary.  IMl 


Richard  Nelson,  MD 


Iowa  Medicine  Volume  SS / 6 June  7995  255 


Iowa  [Medicine 


Classified  Advertising 


Emergency  Medicine 
Director 

Air/Ground  Transport 
Waterloo,  Iowa 

This  is  a rare  opportunity  to  be  a 
team  leader  in  an  outstanding 
medical  facility. 

• Level  II  Trauma  Center 

• Regional  Referral  Center 

• 25,000  Annual  Volume 

• 12-Hour  Shifts 

• Double  Coverage 

• Full  Department  Status 

• Regionalized  911 

• In-House  Paramedics 

• Generous  Compensation  Package 

• Paid  Malpractice  Insurance 

• Health/Dental,  Life,  Disability 

Staff  positions  also  available. 

Send  CV  or  call  Sheila  Jorgensen 

EMERGENCY  PRACTICE 
ASSOCIATES 

PO  Box  1260,  Waterloo,  Iowa  50704 
800/458-5003  or  fax  319/236-3644 


No  Assembly  Lines  Here — FPs,  IMs  and  OB/ 
GYNs  at  North  Memorial-owned  and  affiliated 
clinics  don’t  hand  patients  off  to  the  next 
available  specialist.  Guide  your  patients 
through  their  entire  care  process  at  one  of  our 
25  practices  in  urban  or  semi-rural  Minneapolis 
locations.  Plus,  become  eligible  for  $15,000  on 
start  date.  Interested  BC/BE  MDs,  call  1/800- 
275-4790  or  fax  CV  to  612/520-1564. 


Marshalltown , Iowa 

Best  of  both  worlds — rural  small  group 
atmosphere,  urban  large  group  amenities. 
Seeking  quality  emergency  physicians  in- 
terested instellar  emergency  medidneprac- 
tice.  Full-time  and  regular  part-time.  12K 
volume/ 12-hourshifts.  Democratic  group, 
highly  competitive  compensation,  paid  St. 
Paul  malpractice  with  unlimited  tail,  excel- 
lentbenefitpackage /bonuses  forfull-time. 
Numerous  other  Iowa  locales.  ACUTE 
CARE,  INC.,  P.O.  Box  515,  Ankeny,  Iowa 
50021;  800/729-7813  or  515/964-2772. 


Beaver  Dam,  Wisconsin — Medical  Associates 
of  Beaver  Dam  is  actively  recruiting  a BE/BC 
family  physician  to  join  its  staff  of  6 family 
physicians.  Gall  is  shared  equally  and  all 
hospital  admissions  are  at  our  local  100-bed 
hospital.  Beaver  Dam  is  a safe,  family-oriented 
community  of  15,000  located  45  minutes 
north  of  Madison  with  excellent  schools  and  4 
season  recreational  opportunities.  Excellent 
compensation  and  benefits  are  provided.  For 
more  information  please  contact  Scott  M. 
Lindblom,  Medical  Staff  Recruiter,  Dean 
Medical  Center,  1808  West  Beltline  Highway, 
1/800-279-9966,  608/259-5151,  fax  608/259- 
5294  or  at  home  608/833-7985. 

Madison,  Wisconsin — Dean  Medical  Center,  a 
300-physician  multispecialty  group,  is  seeking 
additional  family  physicians  to  join  its  30- 
member  department.  Positions  are  located  at 
our  Arcand  Park,  East  Madison  and  Deerfield 
Clinic  locations.  All  positions  have  an 
excellent  call  schedule  and  obstetrics  is 
optional.  Madison  is  the  home  of  the 
University  of  Wisconsin  with  enrollment  of 
over  40,000  students  and  the  state  capital. 
Abundant  cultural  and  recreational  opportuni- 
ties are  available  year  round.  Excellent 
compensation  and  benefits  are  provided  with 
employment  leading  to  shareholder  status. 

For  more  information  contact  Scott  M. 
Lindblom,  Dean  Business  Office,  1808  West 
Beltline  Highway,  PO  Box  9328,  Madison, 
Wisconsin  53715-0328,  work  at  1/800-279- 
9966,  608/259-5151  or  at  home  608/833-7985. 
An  Equal  Oportunity  Employer. 

Physician/Associate  Director — The  University 
Health  Service,  Northern  Illinois  University 
has  a full-time  opening  for  an  associate 
director  of  their  ambulatory  health  care 
facility.  The  position  is  approximately  80% 
direct  provision  medical  care  and  20% 
administrative.  Qualified  applicants  must  be  a 
board  certified  physician  and  have  or  be 
eligible  for  Illinois  licensure.  Broad  spectrum 
of  training  and  clinical  experience  in  primary 
care  required.  Preference  given  for  significant 
experience  in  college  health  or  ambulatory 
care  setting  that  includes  high  percentage  of 
diverse  young  adults.  Must  have  strong 
communication,  interpersonal  and  clinical 
skills.  Send  letter  of  interest,  curriculum  vitae 
and  3 references  to  Charles  E.  Bowen, 

Director,  University  Health  Service,  NIU, 
DeKalh,  Illinois  60115,  815/753-1314. 
Applications  accepted  until  position  filled.  EOE 


256  Iowa  Medicine  Volume  85  / 6 June  7995 


Emergency  Medicine 
Locum  Tenens 

Seeking  quality  physicians  interested  in 
emergency  medicine  practice  or  primary 
care  locum  tenens.  Full-time  and  regu- 
lar part-time.  Numerous  Iowa  locales. 
Democratic  group,  highly  competitive 
compensation,  paid  St.  Paul  malprac- 
tice with  unlimited  tail,  excellent  ben- 
efit package/bonuses  to  full-time  phy- 
sicians. Contact  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021. 
Phone  1-800/729-7813  or  515/964-2772. 


Emergency  Medicine,  Des  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Call  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 

Family  Practice,  Carroll,  Iowa — Outstanding 
professional  opportunity  for  family  practice 
physicians  in  a progressive,  safe  and  clean 
community  of  10,000.  These  opportunities 
are  available  for  either  experienced  family 
practice  physicians,  or  the  family  practice 
physician  just  beginning  practice.  Excellent 
schools  (Catholic  and  public),  quality  hospital 
and  significant  income  potential  available.  For 
more  information,  call  Patricia  Kalkhoff,  Vice 
President  at  1-800/382-4197  or  write  St. 
Anthony  Regional  Hospital,  South  Clark 
Street,  Carroll,  Iowa  51401. 

Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
cians in  the  following  specialties:  acute/urgent 
care,  family  practice,  oncology/hematology, 
orthopedic  surgery  and  general  internal 
medicine  practice.  The  Mankato  Clinic  is  a 
70-doctor  multispecialty  group  practice  in 
south  central  Minnesota  with  a trade  area 
population  of  +250,000.  Guaranteed  salary 
first  year,  incentive  thereafter  with  full  range 
of  benefits  and  liberal  time  off.  For  more 
information,  call  Roger  Greenwald,  Executive 
Vice  President,  at  507/389-8500  or  Byron  C. 
McGregor,  Medical  Director,  at  507/389-8548 
or  write  1230  East  Main  Street,  P.O.  Box  8674, 
Mankato,  Minnesota  56002-8674. 


CLASSIFIED  ADVERTISING 


LeMars , Iowa 

Seeking  quality  physicians  to  prac- 
tice at  a 4300  average  volume  ER. 
Director  and  staff  positions.  Full 
and  regular  part-time.  Democratic 
group,  highly  competitive  compen- 
sation, paid  St.  Paul  malpractice  with 
unlimited  tail,  excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
ACUTE  CARE , INC.,  P.O.  Box  515, 
Ankeny,  Iowa  50021;  phone  800/ 
729-7813. 


Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
: Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
' Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  sendees  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 

Time  For  a Move?— BC/BE  FP,  IM,  OB/GYN, 
PEDS.  Our  promise — We’ll  save  you  valuable 
time  by  calling  every  hospital,  group  and  ad  in 
your  desired  market.  You’ll  know  every  job 
within  20  days.  We  track  every  community  in 
the  country,  including  over  2000  rural 
locations.  Cedar  Rapids,  Des  Moines,  Quad 
Cities,  Kansas  City,  Boston,  Chicago,  India- 
napolis, many  more.  New  openings  daily — call 
now  for  details!  The  Curare  Group,  Inc.,  M-F 
9am-8pm,  Sat  1-5  pm  EST.  800/880-2028,  Fax 
812/331-0659. 

Family  Practitioner — Fairfield,  Iowa.  Board 
certified/board  eligible  to  join  one  of  2 busy 
successful  clinics  located  next  to  hospital. 
Fairfield  is  the  county  seat  with  a rural 
population  of  100,000.  A university  town, 
situated  in  the  tree  covered  hills  of  southeast 
Iowa.  There  are  3 state  parks  within  30  miles. 
Fairfield’s  schools  rank  among  the  best  in 
Iowa.  Call  or  write  Walter  Brownlee,  CEO, 
Jefferson  County  Hospital,  P.O.  Box  588, 
Fairfield,  Iowa  52556;  515/472-4111. 


Janesville,  Wisconsin,  Urgent  Care — 
Riverview  Clinic,  a division  of  Dean  Medical 
Center,  is  actively  recruiting  an  urgent  care 
physician  to  join  its  medical  staff.  We  recently 
increased  our  compensation  package  which  is 
based  on  a 40-hour  work  week.  Total 
compensation  for  Year  1 $108, 000,  Year  2 
$134,642  and  Year  3 $135,000.  We  currently 
have  two  physicians  which  staff  the  clinic  from 
9:00  a. m. -9:00  p.m.  Monday  through  Friday 
and  9:00-11:30  a m.  on  Saturday  and  desire  to 
expand  the  hours  of  operation  until  9:00  p.m. 
on  Saturday  and  1:00-9:00  p.m.  on  Sunday. 
Our  facility  is  brand  new  and  well  equipped 
with  8 exam  rooms,  lab  and  x-ray.  Flexible 
hours  are  available  with  an  expected  total  of 
30-40  hours  per  week.  Excellent  compensa- 
tion and  benefits  are  provided.  For  more 
information  contact  Scott  M.  Lindblom,  Dean 
Medical  Center,  1808  West  Beltline  Highway, 
Madison,  Wisconsin  53713,  work  phone  1/800- 
279-9966  or  608/259-5151,  fax  608/259-5294, 
home  608/833-7985. 


Lancaster,  Wisconsin — Dean  Medical  Center, 
a 300+  physician  private  multispecialty  group, 
is  actively  recruiting  for  one  board  eligible/ 
board  certified  family  physician  to  practice  at 
the  Grant  Community  Clinic  in  Lancaster, 
Wisconsin  (population  4,200),  an  affiliated 
clinic  of  Dean  Medical  Center.  Their  current 
staff  consists  of  3 family  physicians  and  one 
general  surgeon.  The  group  also  has  2 
physician  assistants  on  staff.  Each  physician 
is  at  the  clinic  6 hours  a day,  4 days  per  week, 
seeing  between  20-25  patients  daily.  A 
minimum  $110,000  guaranteed  salary  plus 
incentive  is  provided.  For  more  information 
please  contact  Scott  M.  Lindblom,  Medical 
Staff  Recruiter,  Dean  Medical  Center,  1808 
West  Beltline  Highway,  1/800-279-9966,  608/ 
259-5151,  fax  608/259-5294  or  at  home  608/ 
833-7985. 


Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 
an  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 
family  oriented  community  40  miles  northeast 
of  Des  Moines.  We  have  a beautiful  new 
facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital. 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-making,  1 in  8 call 
and  a very  competitive  salary/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
752-5469. 


Family  Practice  Opportunity 
Perry  Memorial  Hospital 
Princeton,  Illinois 

BC/BE  family  practitioner  needed  immed- 
iately for  full  practice  in  this  friendly 
community.  Practice  includes: 

• Competitive  salary  and  benefit  package 

• Call  schedule  of  1:4 

• 35,688  person  draw  area 

• Affiliation  with  98-bed,  JCAHO  accred- 

ited Perry  Memorial  Hospital. 

Princeton,  Illinois  offers  high  quality 
schools  and  a safe  environment  in  which  to 
live  and  work,  as  well  as  various  cultural 
and  recreational  activities.  Contact: 

Marie  Noeth  at  800/438-3745 
or  fax  your  CV  to  309/685-2574. 


Madison,  Wisconsin,  Urgent  Care — Dean 
Medical  Center  a 300+  physician 
multispecialty  group  is  seeking  full  time 
physician  to  assist  in  staffing  our  two  urgent 
care  centers.  Qualified  applicants  should  be 
BE/BC  in  family  practice,  emergency  medicine 
or  internal  medicine  with  experience  in 
pediatrics.  Dean  Medical  Center  operates  two 
Urgent  Care  Centers  365  days  per  year,  from 
7:00  a m. -10:00  p.m.  All  physicians  employed 
at  the  urgent  care  centers  are  paid  on  an 
hourly  basis  and  full  time  physicians  are 
eligible  to  go  on  a shareholder  track  and  buy 
into  the  corporation  after  two  years  of 
employment.  Excellent  compensation  and 
benefits  with  shareholder  eligibility  after  two 
years  of  employment.  For  more  information 
contact  Scott  M.  Lindblom,  Dean  Medical 
Center,  1808  W.  Beltline  Highway,  PO  Box 
9328,  Madison,  Wisconsin  53715-0328,  at 
work  1/800-279-9966  or  608/259-5151  or 
home  608/833-7985. 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  $2.00 
per  line  with  a $30  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  $20  per  insertion  Display 
classified  advertising  sells  for  $25  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Inborn  \ 1 1 , 1 i i '>  > > i > il  i r lyi  e \ / A (it  n/>  7 00^  5K7 


Iowa  [Medicine 


CLASSIFIED  ADVERTISING 


Orange  City,  Iowa 

Exceptional  opportunity  for  full- 
time family  practice  physician  to 
join  an  8-provider  family  prac- 
tice clinic.  Fully  integrated  with 
hospital  via  employment  contract 
with  excellent  benefit  package. 
Hospital,  clinic  and  long-term 
care  facility  remodeled  in  1993. 
Family  oriented  Dutch  commu- 
nity of  5,000  located  90  miles 
from  Iowa  Great  Lakes.  Excel- 
lent public  and  parochial  school 
systems  and  liberal  arts  college. 

Orange  City  Hospital  and  Clinic 
400  Central  Avenue  NW 
Orange  City,  Iowa  51041 
712/737-5270 


Ramsey  Clinic — A 250-physician  multi- 
specialty group  based  in  downtown  St.  Paul 
operates  a small  network  of  clinics  in 
Maplewood  and  western  Wisconsin.  We 
currently  have  2 openings  for  board  certified/ 
board  eligible  family  physicians  at  Ramsey 
Clinic-Maplewood  and  the  Family  Medical 
Clinic  in  Amery,  Wisconsin.  Both  clinics 
boast  personable  physician  colleagues  and 
support  staff,  thriving  practices,  private-like 
practice  settings  and  access  to  specialty 
consultations  and  administrative  support. 
Excellent  call  schedule,  a first  year  salary 
guarantee  and  comprehensive  benefits 
package.  Send  CV  to  Aynsley  Smith,  Ramsey 
Clinic,  640  Jackson  Street,  St.  Paul,  Minne- 
sota 55101  or  call  612/221-4230. 

Janesville,  Wisconsin — Dean  Medical  Center, 
a 300-physician  multispecialty  group,  is 
actively  recruiting  additional  BE/BC  internal 
medicine  physicians  to  practice  at  the 
Riverview  Clinic  locations  in  Janesville,  Milton 
and  Delavan,  Wisconsin.  Traditional  internal 
medicine  and  urgent  care  practice  opportuni- 
ties are  available.  Janesville,  population 
55,000,  is  a beautiful,  family-oriented 
community  with  excellent  schools  and 
abundant  recreational  activities.  Excellent 
compensation  and  benefits  are  provided  with 
employment  leading  to  shareholder  status. 
Send  CV  to  Stan  Gruhn,  MD,  Riverview  Clinic, 
PO  Box  551,  Janesville,  Wisconsin  53547  or 
call  608/755-3500.  An  Equal  Opportunity 
Employer. 


Stoughton,  Wisconsin — Dean  Medical  Center, 
a 350-physician  multispecialty  group  is 
actively  recruiting  a BE/BC  family  physician 
for  our  Stoughton  Clinic,  which  is  located 
approximately  20  miles  south  of  Madison 
(population  190,000).  Currently  there  are  3 
internists,  4 family  practice  physicians,  one 
pediatrician  and  one  general  surgeon  at  this 
clinic.  Call  would  be  shared  equally  among 
the  family  physicians.  The  Stoughton  Hospital 
is  a 50-bed  facility  adjoining  the  new  medical 
office  building.  Stoughton  has  a population  of 
approximately  9,000  and  growing  with 
excellent  schools  and  neighborhoods.  This  is 
an  excellent  position  which  enables  you  to  live 
in  a safe  community  with  the  cultural  and 
professional  resources  of  a larger  city  just 
minutes  away.  A two-year  guaranteed  salary 
plus  incentive  and  benefits  is  being  offered  for 
this  position.  Contact  Scott  Lindblom,  Dean 
Medical  Center,  1808  West  Beltline  Highway, 
Madison,  Wisconsin;  1-800/279-9966;  608/250- 
1550  (work);  608/833-7985  (home);  or  fax 
608/250-1441. 


Springfield,  Missouri — Bass  Pro  Shop  and  40 
miles  to  Branson.  BE/BC  FPs.  OB  optional, 
salaried  position  and  production  bonus,  call 
1:7,  teaching  hospital,  university  community. 
Contact  Vivian  M.  Luce,  Cejka  & Co.,  1/800- 
765-3055  or  fax  CV  for  immediate  attention  to 
314/726-3009  (IMs  welcome). 


Emergency  Medicine 
Administrative  Opportunity 
Ottumwa,  Iowa 

Exceptional  opportunity  for  primary  care 
trained  or  experienced  emergency  physician. 

• 19,000  Annual  Volume 

• 12-Hour  Shifts 

• Double  Coverage 

• New  Department 

• Flexible  Scheduling 

• No  Call  Responsibility 

• Generous  Compensation  Package 

• Paid  Malpractice  Insurance 

• Health /Dental,  Life,  Disability 

Send  CV  or  call  Sheila  Jorgensen 
EMERGENCY  PRACTICE  ASSOCIATES 

PO  Box  1260,  Waterloo,  Iowa  50704 
800/458-5003  or  fax  319/236-3644 


Boone , Iowa 

Seeking  a quality  emergency  physician 
interested  in  a stellar  emergency  medi- 
cine practice.  Full  and  regular  part- 
time  position  available.  Democratic 
group,  paid  St.  Paul  malpractice  with 
unlimited  tail.  Excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
Average  volume  with  above-average 
compensation.  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021; 
phone  800/729-7813. 


Janesville,  Wisconsin — Dean  Medical  Center, 
a 300-physician  multispecialty  group,  is 
actively  recruiting  additional  BE/BC  family 
physicians  to  practice  at  the  Riverview  Clinic 
locations  in  Janesville,  Milton  and  Delavan, 
Wisconsin.  Traditional  family  practice  and 
urgent  care  opportunities  are  available. 
Janesville,  population  55,000,  is  a beautiful, 
family-oriented  community  with  excellent 
schools  and  abundant  recreational  activities. 
Excellent  compensation  and  benefits  are 
provided  with  employment  leading  to 
shareholder  status.  Send  CV  to  Stan  Gruhn, 
MD,  Riverview  Clinic,  PO  Box  551,  Janesville, 
Wisconsin  53547  or  call  608/755-3500.  An 
Equal  Opportunity  Employer. 

Emergency  Medicine — Outstanding  opportuni- 
ties in  emergency  medicine  available  in  a 
variety  of  Iowa  and  Minnesota  locations  for 
primary  care  trained  or  experienced  emer- 
gency physician.  Quality  lifestyles  in  family 
oriented  communities.  Guaranteed  compensa- 
tion, paid  malpractice,  health/dental,  life, 
disability.  Send  CV  or  call  Sheila  Jorgensen. 
Emergency  Practice  Associates,  P.O.  Box  1260, 
Waterloo,  Iowa  50704;  800/458-5003,  fax  319/ 
236-3644. 


115-Physician,  Midwest  Multispecialty — 
Seeking  BC/BE  candidates:  dermatology, 
family  medicine,  pulmonology.  Comprehen- 
sive health  care  center  for  14  counties, 
population  over  320,000.  Two-year  guaran- 
teed salary,  relocation  and  CME  funds  part  of 
the  many  benefits.  Safe,  thriving  family 
community  with  stable  economy  offers  a 
rewarding  quality  of  life.  Purdue  University 
offers  academics,  cultural  events  and  Big  10 
sports.  Physician  Recruitment,  Arnett  Clinic, 
PO  Box  5545,  Lafayette,  Indiana  47904;  800/ 
899-8448. 


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GRAND  CHEROKEE  LAREDO- 


GRAND  CHEROKEE  LTD 


95  EAGLES 


CHEROKEE  COUNTRY 


CHEROKEE  SPORT 


BUD  MULCAHY'S 


STOP  IN  TODAY  TO  SEE  OUR  FULL  LINE! 


95  SUMMIT  ES 


'95 VISION 

■> . 


Iowa  [Medicine 


Professional  Listing 


Allergy 


Emergency  Medicine 


Internal  Medicine 


John  A.  Caffrey,  MD,  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy'  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pediatric  and  Adult  Allergy,  PC 
Veljko  K.  Zivkovich,  MD 
Robert  A.  Colnian,  MD 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Robert  J.  Barry,  MD 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Bligard,  MD,  FAAD 
James  D.  Bunker,  MI),  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milner-Brage,  Ml) 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 

Family  Practice 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 

Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gcrvich,  MD 
Daniel  J.  Schrocder,  MD 
Ravi  K.  Vemuri,  MD 
Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul,  MD,  FICC 

515/574-6840 

Gastroenterology 

Kenneth  W.  Adams,  DO,  AOB1M 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  II.  Brandt,  MD,  ABIM 
Grace  Z.  Ang,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  MD 
Laurence  S.  Krain,  MD 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology,  EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  Ml),  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 
Neurosurgery’ 

James  R.  Lamorgesc,  Ml) 

Loren  J.  Mouw,  Ml) 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

Hosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


260  Iowa  Medicine  Volume  85/ 6 June  1995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
Robert  Haync,  Ml) 

Thomas  A.  Carlstrom,  Ml) 
David  J.  Boarini,  Ml) 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  Ml) 

S.  Randy  Winston,  MD 
Douglas  R.  Koontz,  Ml) 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 

Neurological  Surgery 

Chad  I).  Abernathey,  MD 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 

Neurological  Surgery 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  H.  Watt,  MD 
John  M.  Graethcr,  MD 
Gilbert  W.  Harris,  MD 
James  A.  Davison,  MD 
Norman  F.  Woodlief,  Ml) 

Erie  W.  Bligard,  MI) 

David  D.  Saggau,  Ml) 

Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates,  PC 
Robert  I).  Whinerv,  MI) 
Stephen  II.  Wolken,  MD 
Robert  B.  Goffstcin,  MI) 

Lyse  S.  Strnad,  MD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 

North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MI) 

Randall  S.  Brcnton,  Ml) 

James  L.  Duinmett,  MD 
Mick  E.  Vandcn  Bosch,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MI) 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 

Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 

Orthopaedics 

Iowa  Orthopaedic  Center,  PC 
Marvin  II.  Dubansky,  MD 
Marshall  Flapan,  MD 
Sinesio  Misol,  MI) 

Joshua  D.  Kimclman,  DO 
Timothy  G.  Kenney,  Ml) 

Lynn  M.  I. indaman.  MD 
Jeffrey  M.  Farber,  Ml) 

Kvlc  S.  Galles,  MI) 

Scott  A.  Meyer,  MD 
Cassini  M.  Igram,  MD 
Donna  J.  Bahls,  MD 
Jill  R.  Meilahn,  DO 
Jacqueline  M.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 

Orthopaedic  Suigery 

Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  Ml) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Ericson,  MD 
Marshall  C.  Greiinan,  MD 
Steven  R.  Ilerwig,  DO 
Thomas  O.  Paulson,  MD 
Mark  K.  Zlab,  MD 
1-800/248-4443 
1215  Pleasant,  Suite  408 
Des  Moines  50309 
515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Ilill,  MD 
Daniel  J.  Blum,  MI) 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 


Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 
Des  Moines  50314 
515/244-5225 

Ear,  Nose  and  Throat  Surgery, 
Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  810.00  first 
3 lines;  82.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85/6  June  1 995  261 


Iowa  [Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 

Robert  T.  Brown,  MD 

Eugene  Peterson,  MD 

Richard  B.  Merrick,  MD 

Peter  V.  Boesen,  MD 

Robert  R.  Llpdegraff,  MD 

3901  Ingersoll 

Des  Moines  50312 

515/274-9135 

Dubuque  Otolarvngology-llead  & Neck 
Surgery,  PC 

Thomas  J.  Benda,  Sr.,  MD 
James  W.  White,  MD 
Craig  C.  Hcrthcr,  MD 
Thomas  J.  Benda,  Jr.,  MI) 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MI) 

Guy  E.  McFarland,  MD 
Thomas  F.  Viner,  MI) 

Douglas  E.  Dawson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 

Robert  G.  Smits,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  LaMorgese,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Physical  Medicine  & 
Rehabilitation 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  D.  Schnell,  MD 

Farccduddin  Ahmed,  MD 

Arthur  B.  Searle,  MD 

Bogdan  E.  Krysztofiak,  MD 


Rehabilitation  Medicine  Associates 
William  I).  dcGravellcs,  Jr.,  MI) 
Charles  F.  Denhart,  MD 
Marvin  M.  Hurd,  MD 
William  C.  Koenig,  Jr.,  MD 
Karen  Kienker,  MI) 

Todd  C.  Troll,  MI) 

Lori  A.  Sapp,  MI) 

Younkcr  Rehabilitation  Center 
Iowa  Methodist  Medical  Center 
1200  Pleasant 
Des  Moines  50308 
515/241-6434 


Surgery 


Wendell  Downing,  MD 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 


Fort  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MD,  FACS 
Dan  P.  Warliek,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MD 
Steven  G.  Berry,  MI) 

Donald  L.  Burrows,  MD 
Michael  Witte,  DO 
Gerard  A.  Matvsik,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 
Pulmonary  Diseases 


Advertising  Index 

Bemie  Lowe  & Associates 254 

Blue  Cross  Blue  Shield 252 

Dale  Clark  Prosthetics 263 

IMS  Sendees 226 

Medical  Records 

Assistance  Services 246 

Medical  Management 

Strategies,  PC 230 

MMIC 264 

Monroe  Clinic 249 

Muleahy's  Jeep/Eagle 259 

U.S.  Air  Force 246 

U.S.  Army  Reserve 230 


262  Imon.  Mp/iininp 


Vnhi.m.p  ft  ft  / 


limp  199ft 


Iowa  [Medicine 


THE  PRESIDENT  COMMENTS 


Three  important 
issues 


This  month’s  Iowa  Medicine  contains  a 
guest  editorial  by  Dr.  Paul  Seebohm  re- 
garding the  IMS  Education  Fund.  The 
fund  supports  very  worthwhile  projects,  in- 
cluding student  loans.  These  loans  are  relatively 
low  interest  (7%  this  year)  and  play  an  impor- 
tant part  in  financing  of  many  junior  and  senior 
medical  student’s  education. 

Current  proposed  federal  legislation  would 
require  that  interest  on  federal  student  loans  be 
paid  annually  from  the  inception  of  the  loan. 
Should  this  pass  Congress,  loans  from  the  IMS 
Education  Fund  will  be  even  more  desirable. 

The  average  formal  loan  debt  load  of  cur- 
rently graduating  University  of  Iowa  medical 
students  is  approximately  $50,000.  That  seems 
staggering  (but  I’m  not  26  or  27  years  old). 

The  number  of  loans  on  which 
there  has  been  a default  is  re- 
markable— one,  only  one.  Any 
banker  would  be  envious.  Obvi- 
ously this  speaks  to  the  quality 
and  character  of  the  recipients. 

Many  Iowa  physicians  were  ei- 
ther the  recipients  of  these  loans 
or  had  a friend  that  was.  I am  sure 
we  realize  the  importance  of  maintaining  the 
capitalization  of  these  funds.  Dr.  Seebohm  says 
we  will  be  hearing  more  from  him  and  his 
committee  in  the  future.  Let  us  respond  gener- 
ously when  we  do. 

Those  of  you  who  attended  the  IMS  Annual 
Meeting  heard  Dr.  Richard  Corlin  speak.  Dr. 
Corlin  is  vice  speaker  of  the  AMA  House  of 
Delegates  and  a gastroenterologist  practicing  in 


California.  I am  continually  impressed  by  the 
high  caliber  of  physicians  who  serve  as  trustees 
and  officers  of  the  AMA.  They  are  capable,  well 
informed  and  well  spoken.  Dr.  Corlin  made  a 
comment  about  the  AM  News.  If  you  are  like 
me,  about  the  last  thing  I need  is  one  more 
journal  or  paper  to  read.  However,  he  pointed 
out,  the  first  four  pages  of  AM  News  is  particu- 
larly worthwhile  reading  to  keep  well  informed. 

He  also  stated  very  succinctly  the  two  main 
current  issues  facing  medicine  and  society; 
one,  in  what  form  and  how  will  health  care  be 
delivered,  and  two,  how  will  we  be  compen- 
sated. In  California,  he  noted  managed  health 
care  is  dominant;  in  some  areas  90  to  95%  of  the 
population  is  covered  by  this  form  of  health 
care  delivery  system. 

On  May  24,  the  Board  of  Trust- 
ees met  with  the  representatives 
of  the  Iowa  Foundation  for  Medi- 
cal Care.  As  instructed  by  the 
House  of  Delegates,  we  requested 
that  next  year  we  receive  a report 
from  them  at  our  Annual  Meeting. 
They  will  be  pleased  to  do  so. 
Unfortunately,  poor  communica- 
tion was  responsible  for  their  absence  this  year. 

We  discussed  the  current  approach  of  HCFA 
called  Health  Care  Quality  Improvement  Pro- 
gram (HCQIP).  This  approach  stresses  quality 
improvement  through  education,  sharing  in- 
formation among  physicians  and  education  of 
patients  about  their  choices.  Let’s  hope  this  is 
an  improvement  over  past  “medical  care  evalu- 
ation”. u 


The  first 
four  pages  of 
AM  News  is 
particularly 
worthwhile 
reading. 


Joseph  Hall,  MD 


Iowa  Medicine  Volume  85/ 7 July  1995  271 


rincipa! 


Financial 


~ ~ , c?  o,  on-i 


Chart  a 
healthy 
course . 


Your  help  is 
needed! 


Next  October,  a major  campaign  will  be 
initiated  by  the  IMS  to  raise  money  for 
use  by  the  IMS  Education  Fund. 

This  new  fund-raising  initiative  is  necessary 
because  over  the  past  15  years  the  programs 
supported  by  the  IMSEF  have  almost  tripled, 
i\  while  contributions  to  the  Fund  have  remained 
about  the  same. 

Each  year,  approximately  450  IMS  members 
make  voluntary  contributions  amounting  to 
$ 22,000 . There  are  also  periodic  contributions 
via  memorial  bequests  and  special  donations 
from  county  societies  and  others.  An  annual 
income  of  approximately  $13,000  a year  comes 
to  the  Fund  from  a special  trust. 

Although  the  payback  to  the  medical  stu- 
dent loan  fund  has  been  exemplary,  the  IMSEF 
has  had  to  draw  heavily  on  its 
reserves  to  meet  the  demands  of 
ongoing  and  new  programs.  It  is  in 
need  of  an  infusion  of  more  mon- 
ies into  the  system. 

If  you’re  unfamiliar  with  the 
fund,  here’s  some  background  in- 
formation: 

• The  IMSEF  was  created  in 
the  early  1950s.  Included  within  its  structure 
are  the  George  H.  Scanlon  Medical  Student 
Loan  Fund,  the  Henry  Albert  Benevolence  and 
Public  Health  Fund  and  a non-designated  fund. 

• The  major  activity  of  the  Fund  is  the 
student  loan  program.  In  1994-95,  $240,000 
was  loaned  to  43  students.  Since  the  inception 
of  the  program,  over  800  loans  amounting  to 
$2.7  million  were  awarded.  Requests  for  loans — 


both  in  numbers  and  amounts — are  increasing 
every  year.  If  there  are  additional  cuts  in 
federal  financial  assistance  programs,  the  avail- 
ability of  private  support  will  become  even 
more  important. 

• In  addition  to  loans  to  medical  students, 
the  IMS  Assistance  Program  for  Troubled  Phy- 
sicians receives  support  from  the  Fund,  as  does 
the  IMS  Scientific  Session  and  Iowa  Medicine 
(journal  of  the  IMS.)  Various  public  health 
education  projects  are  also  financed — e.g.,  child 
abuse  identification,  domestic  violence,  health 
care  for  the  elderly,  drug  abuse  and  others. 

There  will  be  several  ways  you  can  give,  and 
I urge  you  to  begin  thinking  about  how  you  will 
participate.  In  addition  to  tax-deductible  cash 
gifts,  there  are  various  options  for  deferred 
giving  which  allows  the  giver  both 
a charitable  tax  deduction  and  a 
valuable  donation,  without  forfeit- 
ing current  needed  income. 

Several  other  IMS  past  presi- 
dents have  joined  me  in  the  devel- 
opment of  this  fund-raising  effort. 
These  physicians  are:  Hormoz 

Rassekh,  MD,  Council  Bluffs;  Don 
Rodawig,  MD,  Spirit  Lake;  John  Tyrrell,  MD, 
Manchester;  and  Dennis  Walter,  MD,  Des  Moines. 

You’ll  be  hearing  from  us!  Q3 


In  addition  to 
tax-deductible 
cash  gifts,  there 
are  various 
options  for 
deferred  giving. 


GUEST  EDITORIAL 


Paul  Seebohm,  MD 


Dr.  Seebohm  is  professor 
emeritus  in  the  Depart- 
ment of  Internal 
Medicine,  UI  College  of 
Medicine  in  Iowa  City. 
He  is  also  chairman  of 
the  fund-raising 
committee  for  the  IMS 
Education  Fund. 


Iowa  Medicine  Volume  85 / 7 July  1995  2 73 


Iowa  [Medicine 


IMS  Update 


AT  A GLANCE 


The  American  Medical 
Association  is  continuing 
its  two-year  Study  of  the 
Federation.  John  Rhodes, 
Jr.,  MD  represents  the 
IMS  on  the  Consortium. 
Reportedly,  Consortium 
participants  generally 
support  experimentation 
with  changes  in  the 
structure  of  organized 
medicine. 

• 

The  final  death  toll  from 
the  Oklahoma  bombing 
was  167;  19  were  chil- 
dren. Over  4,000  persons 
were  injured,  but  few  of 
those  remain  hospital- 
ized. The  attention  of  the 
medical  community  is 
now  turning  to  the  mental 
health  of  those  involved 
in  the  tragedy. 


IMS  Directory  verification  letters  due 


July  14  is  the  deadline  for  returning  your 
IMS  member  verification  letter.  The  letter 
verifies  member  information  for  IMS  records 
and  the  IMS  Membership  Directory.  The  let- 
ter was  mailed  to  all  physicians  in  early  June. 

The  letter  asks  for  information  including 
practice  address,  telephone  and  fax  numbers, 
clinic  name,  physician  social  security  num- 
bers and  other  information  which  will  help 
IMS  be  more  responsive  to  member  needs. 

This  year,  the  letter  also  asks  for  the  name 
of  your  senior  clinic  administrator. 

It  is  important  that  you  return  your  letter 
to  ensure  the  correct  information  about  your 
practice  appears  in  this  year’s  directory.  The 
1995-96  IMS  Membership  Directory  will  be 
distributed  to  all  IMS  physicians  in  October. 

If  you  misplaced  your  letter  or  did  not 
receive  one,  call  Sherval  Westbrook  or  Sandy 
Nelson  at  the  IMS,  515/223-1401  or  800/747- 
3070  to  verify  your  information. 

Specialty  representation  in  IMS  House 


At  the  April  IMS  Annual  Meeting,  the 
House  of  Delegates  approved  a proposal  to 
allow  for  representation  for  state  specialty 
organizations  in  the  IMS  House  of  Delegates. 

The  IMS  Board  of  Trustees  is  in  the 
process  of  working  out  the  details  of  that  rep- 
resentation so  that  eligible  state  specialty 
organizations  can  apply  for  representation  at 
the  1996  IMS  House  of  Delegates. 

Watch  future  issues  of  Iowa  Medicine  for 
further  details. 

IMS  domestic  violence  video  available 

The  Iowa  Medical  Society’s  27-minute 
videotape  “Break  the  Silence;  Begin  the 
Cure”  on  domestic  violence  is  available  for 
loan  to  any  Iowa  physician.  Call  Chris 
McMahon,  IMS  director  of  communications, 
at  515/223-1401  or  800/747-3070. 


IMS  cosponsors  conference  on  aging 


The  IMS  cosponsored  the  1995  Governor’s 
Conference  on  Aging  held  last  month  in  Des 
Moines.  The  program  was  attended  by  over 
550  people,  including  professionals  who  deal 
with  programs  for  the  elderly. 

Eugene  Lehrmann,  president  of  the 
American  Association  of  Retired  Persons, 
was  a guest  speaker.  He  discussed  the  goals  of 
AARP,  emphasizing  that  AARP  does  not  want 
to  preserve  programs  for  the  elderly  at  the 
expense  of  their  children  and  grandchildren 
and  is  working  on  solutions  which  do  not 
unfairly  burden  succeeding  generations. 


Specialty  Society  Update 

The  IMGMA  Spring  Educational  Meeting,  held  May 
3-5  at  the  Des  Moines  Marriott,  drew  a record 
attendance  of  310.  Including  exhibitors,  there 
were  470  registrants.  Fritz  Wenzel,  executive 
director  of  the  Medical  Group  Management 
Association,  was  keynote  speaker.  The  Executive 
Council  is  scheduled  to  meet  July  11  in  Des 
Moines.  The  Fall  Meeting  is  September  13-15  at 
Lake  Okoboji. 

The  Iowa  Psychiatric  Society  has  concluded  negoti- 
ations with  Medco  Behavioral  Health  Corporation  of 
Iowa  for  contracts  with  Iowa  psychiatrists.  The  IPS 
was  able  to  win  several  improvements  in  the  con- 
tract. Call  Dana  Petrowsky  for  more  information, 
515/223-2816.  The  Executive  Council  will  meet 
July  12  in  Des  Moines.  The  Fall  Annual  Meeting  is 
scheduled  for  October  27-28  in  Iowa  City. 

The  American  Medical  Directors  Association,  Iowa 
Chapter,  Spring  Meeting  was  April  21.  The  program 
focused  on  depression  and  anxiety  in  the  elderly. 

Iowa  Oncology  Society  President  Dr.  George  Kovach 
and  Dr.  Dean  Gesme  attended  the  American  Society 
of  Clinical  Oncology  Annual  Meeting  in  Los  Angeles 
May  20-23.  National  practice  standard  guidelines 
and  CPT  coding  were  discussed. 

The  Executive  Committee  of  the  Iowa  Pathology 
Association  met  June  15  at  IMS  headquarters. 
Discussions  were  held  to  contract  with  IMS 
Services,  Inc.  for  staff  support  of  the  Association. 


274  Iowa  Medicine  Volume  85  / 7 July  1995 


CURRENT  ISSUES 


Focus  on  IMS  Alliance 

The  IMS  Alliance  has  completed  another  suc- 
cessful annual  meeting.  The  basket  auction  for  AMA 
Education-Research  Fund  raised  $2,277.  A check 
for  $18,851  was  presented  to  Dr.  Robert  Kelch, 
dean  of  the  U of  I College  of  Medicine. 

The  following  IMS  Alliance  members  were  select- 
ed to  serve  as  delegates  to  the  AMA  Alliance  Annual 
Session  of  the  House  of  Delegates  in  Chicago  in 
June:  Barbara  Bell,  Des  Moines;  Linda  Miller, 
Davenport;  Karen  Messamer,  Oskaloosa;  Cindy 
Ehrecke,  LeClaire;  and  Ann  Crouch,  Spencer.  Kathy 
Beaty,  Clive  and  Gretchen  Graham,  Iowa  Falls,  will 
attend  as  alternate  delegates.  I will  report  on  this 
meeting  next  month. 

I invite  all  medical  spouses  to  our  summer  board 
meeting  July  19-20  at  Comfort  Suites  Living  History 
Farms,  Urbandale.  Child  care  will  be  available.  The 
meeting  will  focus  on  health  promotion  projects  for 
the  coming  year.  Patti  Herlihy  of  Rapid  City,  SD  will 
be  our  keynote  speaker.  She  serves  on  the  national 
health  projects  committee  and  will  be  discussing 
SAVE  Today  (Stop  All  Violence  Everywhere),  set  for 
October  11,  1995. 

Contributed  by  Linda  Miller,  president,  IMSA 


Red  Cross  seeks  volunteers 


The  American  Red  Gross  and  the  Des 
Moines  Fire  Department  are  organizing  a vol- 
untary team  to  provide  support  for  Des 
Moines  EMS  services  in  the  form  of  trans- 
portation to  local  hospitals  for  non-emer- 
gency patients  and  grief  counseling  to  family 
and  friends  in  the  case  of  a death  of  natural 
causes. 

The  purpose  of  the  program  is  to  relieve 
the  EMS  team  and  hospital  personnel  so  they 
are  available  for  emergency  calls.  Any  physi- 
cian who  knows  someone  who  may  be  inter- 
ested in  this  new  program  is  urged  to  call 
Margie  Conrad,  American  Red  Cross  director 
of  volunteer  services,  515/224-6700.  IE3 


July  14  is  the 
deadline  for 
returning  your  IMS 
1995-96 
Membership 
Directory 
verification  letter. 


In  the  1994  elections,  IMPAC  contributed  over  S66,000  to  114  candidates  running  for  state 
office.  IMPAC  contributed  to  105  winners  for  a 92%  success  rate.  Obviously,  contributions  from 
Iowa  physicians  were  well  spent. 


Here’s  where 
the  real 
battles  are 
being 
fought 


But  we  cannot  stop  there.  The  1996  elections  are  just  around  the  comer.  We  cannot  afford  to 
let  the  interest  of  medicine  be  overshadowed  by  the  banter  of  political  rhetoric.  The  strides 

made  by  IMPAC  in  1994  must  be  sus- 
tained through  1996  if  Iowa  physicians 
are  to  be  heard  by  their  lawmakers. 

If  doctors  abdicate  responsibility  to  par- 
ticipate in  the  political  process,  it  is 
certain  that  non-physician  groups  will 
take  our  place.  They  have  already  be- 
gun their  fund-raising  and  grass  roots 
work  for  1996  and  we  cannot  afford  to 
fall  behind  now. 


The  time  has  come  to  step  forward  and 
be  heard  through  a strong  IMPAC. 

Join  IMPAC  today! 


Iowa  Medicine  Volume  85  / 7 Julv  7995  275 


Iowa  | Medicine 


Futures 


AT  A GLANCE 


Allen  Health  Systems, 
which  includes  Allen 
Memorial  Hospital  in 
Waterloo,  plans  to 
merge  with  Iowa  Health 
System,  which  is  com- 
posed of  Iowa  Methodist 
Medical  Center,  Iowa 
Lutheran  Hospital  (both 
in  Des  Moines)  and  St. 
Luke ’s  Hospital  in 
Cedar  Rapids.  This  will 
give  the  new  organi- 
zation nearly  2,000  li- 
censed beds  and  over 
8,000  employees. 


A coalition  of  central 
Iowa-based  employers 
called  the  Community 
Health  Purchasing  Cor- 
poration (CHPC)  rec- 
ently held  an  informa- 
tional meeting  in  Des 
Moines.  The  group  is 
coordinated  by  the 
Health  Policy  Corpor- 
ation of  Iowa.  The  group 
supports  a number  of 
concepts,  including 
increased  purchaser/ 
provider  communica- 
tion, fair  and  negotiated 
prices  that  reward 
appropriate  care  and 
consumer-driven  com- 
petition. 


276  Fnvoin  Mcrlit'inp 


PPRC  recommends  single  conversion  factor 

Physician  fees  will  be  computed  using  only 
one  update  factor  rather  than  three,  if 
Congress  accepts  the  Physician  Payment 
Review  Commission’s  recommendation. 
PPRC  is  recommending  a single  factor  for  pri- 
mary care,  surgical  and  non-surgical  sendees. 

PPRC  also  recommends  a single  fee  update 
for  all  physician  sendees  for  1996  instead  of 
separate  updates  for  surgery,  non-surgery  and 
primary  care. 

Over  the  long  term,  PPRC  wants  Congress 
to  change  the  method  of  adjusting  the  factor 
by  using  something  similar  to  the  gross 
domestic  product  instead  of  the  volume  per- 
formance standard. 

In  addition,  they  recommend  using  the 
conversion  factor  to  adjust  fees  for  budget 
neutrality  rather  than  the  relative  value  units. 

People  “crowding”  into  HMOs 

The  Chicago  Tribune  recently  reported 
that  people  are  crowding  into  IIMOs  and  flee- 
ing escalating  costs  of  traditional  fee-for-ser- 
vice  health  care,  but  once  high-flying  stocks 
of  HMO  companies  have  taken  a dive. 

Since  March,  the  market  value  of  HMO 
stocks  has  fallen  25%.  As  prices  rise  on  every- 
thing from  catheters  to  CAT  scans  and 
employers  and  insurers  squeeze  premiums, 
investors  fear  many  HMOs  could  wind  up  on 
the  financial  critical  list. 

Most  publicly  traded  HMOs  remain  prof- 
itable, but  unpleasant  earnings  reports  from 
several  are  seen  as  harbingers  of  hard  times. 

Also  on  the  HMO  front,  a recent  Los 
Angeles  Times  article  questioned  whether  or 
not  HMO  physician  reimbursement  tactics 
jeopardize  the  quality  and  amount  of  care 
given  to  patients  in  medical  need.  The  article 
cited  a case  in  Simi  Valley,  California  where 
a woman  with  abdominal  pain  and  rectal 
bleeding  was  never  tested  by  her  doctor  for 
serious  medical  problems. 


Medicare  fees  recommendation 


Donna  Shalala,  secretary  of  Health  and 
Human  Services,  has  recommended  to 
Congress  that  physicians’  fees  be  increased 
by  1.1%  for  all  medical  services  in  1996.  The 
update  recommendation  would  require 
Congress  to  change  the  law  covering 
Medicare’s  payments  to  physicians. 

If  Congress  does  not  enact  the  recommen- 
dation, the  default  formula  would  go  into 
effect  resulting  in  estimated  updates  of  a 3.9% 
increase  for  surgical  services,  a 2.2%  decrease 
for  primary  care  and  a 0.6%  increase  for  non- 
surgical  services. 

AMA  trustee  testifies  on  Medicare 


“The  Medicare  program  urgently  requires 
serious,  lasting  change  if  its  promise  is  to  be 
preserved  for  current  and  future  generations 
of  Americans,”  Dr.  Nancy  Dickey,  vice  chair 
of  the  AMA  Board  of  Trustees,  told  the  Senate 
Finance  Committee  recently. 

Dr.  Dickey  said  three  factors  have  pushed 
the  Medicare  program  to  its  current  “perilous 
point”:  demographics,  new  technology  and 
the  increased  demand  for  a wide  range  of 
health  services. 

The  AMA  is  proposing  a new  partnership 
in  which  patients,  physicians,  business  and 
the  government  work  together  to  develop 
rational  and  effective  long-term  solutions  to 
Medicare’s  financing  problems. 

The  AMA  believes  Medicare  reform  must 
adhere  to  five  basic  principles: 

•Encourage  beneficiary  cost-conscious- 
ness. 

•Increase  price  competition  among 
providers. 

•Reduce  intergenerational  inequity  in 
financing. 

•Test  ways  of  reducing  future  generations’ 
dependency  on  Medicare. 

•Reduce  regulatory  and  administrative 
complexity.  U3 


Vnlu-mp  SS  / 7 tul\,  1QQS 


CURRENT  ISSUES 


C H M I S Update 


As  part  of  the  Iowa  Medical  Society’s  ongoing  effort  to  educate  Iowa  physicians  about  the 
Community  Health  Management  Information  System  (CHMIS),  this  CHMIS  Update  page  will  be  a 
regular  feature  in  Iowa  Medicine. 


IMS  ACTIVITIES 

Iowa  Medical  Society  leadership  and 
staff  continue  CHMIS  activities  and  discus- 
sions of  key  CIIMIS  issues  of  concern  to 
Iowa  physicians. 

Recently,  in  response  to  IMS  inquiries, 
the  CHMIS  Governing  Board  confirmed 
that  ERISA  plans  have  been  put  on  notice 
that  they  are  expected  to  participate  in 
CIIMIS  as  of  July  1,  1996.  ERISA  regulates 
self-insured  plans.  Everyone  involved  is 
hopeful  they  will  voluntarily  participate  in 
order  to  gain  the  advantages  of  electronic 
billing  and  insurance  verification  for  this 
group  of  patients. 

Also,  at  its  recent  meeting,  the  IMS 
Board  of  Trustees  discussed  in  detail  the 
advantages  of  a single  CIIMIS  network  or 
multiple  networks.  The  Board  reaffirmed 
the  House  of  Delegates  position  that  multi- 
ple networks  are  in  the  best  interest  of 
physicians  and  the  CHMIS.  However,  the 
Board  acknowledged  that  there  is  dissent- 
ing opinion  among  some  IMS  members 
that  a single  network  would  be  preferable. 
The  Board  will  continue  its  close  involve- 
ment in  this  and  other  CHMIS  issues. 

Finally,  it  was  learned  that  the  Hartford 
Foundation  has  approved  another  year  of 
CHMIS  funding. 

CHMIS  ADVISORY  COMMITTEE  ACTIVITIES 

(IMS  staff  are  observers  at  all  advisory 
committee  meetings  and  work  groups.) 

•Ethics  and  Confidentiality 

This  advisory  committee  continues 
work  on  a policy  for  release  of  data  and 
identifying  potential  users  of  data. 
Generally,  the  policy  protects  patient-spe- 
cific data  as  provided  in  CHMIS  law,  but 
does  not  protect  provider-specific  data. 


work  on  the  Request  For  Proposal  (RFP) 
for  the  CIIMIS  data  repository.  The  RFP  is 
expected  to  be  presented  for  approval  by 
the  CHMIS  Governing  Board  in  August. 
Data  repository  bidders  will  be  given  30 
days  to  respond;  the  Governing  Board  will 
award  the  repository  contract  in  October 
or  November. 

This  group  has  reviewed  data  elements 
to  be  collected  in  the  repository  and  has 
struggled  with  how  much  storage  will  be 
needed.  One  difficulty  is  determining  the 
number  of  providers  who  will  eventually  be 
involved  with  CIIMIS  and  their  volume  of 
patient  encounters. 

It  has  been  confirmed  that  insurance  eli- 
gibility will  be  a Phase  I activity,  but  will 
probably  be  limited  to  insurance  informa- 
tion and  not  include  status  of  deductibles 
and  coinsurance. 

Early  indications  are  that  Phase  I will 
initially  involve  claims  data  only  and 
encounter  based  information  will  evolve  at 
a later  date.  It  is  anticipated  that  the  data 
repository  will  store  the  results  of  the 
health  status  and  consumer  satisfaction 
surveys. 

The  Network  Certification  work  group 
has  been  refining  the  Electronic  Health 
care  Network  Accreditation  (EIINAC)  stan- 
dards and  has  met  with  potential  network 
vendors. 

Also,  the  committee  has  decided  net- 
works would  not  be  required  to  encrypt 
data  as  they  carry  out  transfer  responsibil- 
ities. The  data  repository  would  need  to 
encrypt  data.  Data  editing  is  best  per- 
formed at  the  provider  site. 


•Technical  Advisory 

This  advisory  committee  continues 


on  your  horizon  July  1,  1996 


YOUR  representatives 
on  state  CHMIS 
committees: 

CHMIS 

Governing  Board: 


Dale  Andringa,  MD 
Des  Moines 
515/241-4102 


Beth  Bruening,  MD 
Sioux  City 
712/233-1529 


CHMIS  advisory 
committees: 


Communications/ 

Education 

Laine  Dvorak,  MD 

Data  Advisory 
William  Bonney,  MD 
John  Brinkman,  MD 

Ethics/Confidentiality 

Charles  Jons,  MD 

Quality  Review 

Elie  Saikaly,  MD 
William  Langley,  MD 

Technical  Advisory 

Thomas  Menzel,  MD 
Mark  Purtle,  MD 


IMS  CHMIS 
Committee: 


Terrence  Briggs,  MD  (chair) 

IMS  staff: 

Barb  Heck 
Ed  Whitver 
Dean  Gillaspey 


Iowa  Medicine  Volume  85  / 7 Julv  1995  277 


Iowa|Medicine 


Legislative  Affairs 


CURRENT  ISSUES 


Managed  care  for  substance  abuse 


AT  A GLANCE 


GOP  hopefuls  are  rak- 
ing in  campaign  cash. 
Gramm  has  raised  over 
88  million;  Dole  isn’t  far 
behind.  Experts  believe 
Dole  will  raise  the  most 
before  next  year’s  pri- 
maries. 


♦ 

The  U.S.  Senate  is  plan- 
ning a probe  of  the 
American  Association  of 
Retired  Persons.  The 
main  issue  is  the  AARP’s 
tax-exempt  status  and 
its  unrelated  business 
income. 


• 

A recent  opinion  piece 
in  New  York  Newsday 
prompted  a letter  from 
AM  A President  Dr. 
Robert  McAfee,  who 
called  the  piece  “ridicu- 
lous”. The  article 
alleged  that  liability 
reforms  being  consid- 
ered by  Congress  would 
take  away  citizens  ’ 
rights  to  have  a case 
heard.  The  simple  rea- 
son trial  lawyers  want 
things  to  stay  as  they 
are,  said  Dr.  McAfee,  is 
because  they  “walk 
away  with  8333,000 
of  every  81  million 
award.  ” 


The  state  of  Iowa  is  continuing  its  plan  to 
implement  managed  care  for  Title  XIX  sub- 
stance abuse  cases.  An  RFP  for  contractors 
was  released  May  1.  There  have  been  two 
bidders  on  the  contract  — Iowa  Health 
Systems  (in  partnership  with  Value 
Behavioral  Health  and  Midwest  Behavioral 
Management  Services)  and  the  National 
Council  on  Alcoholism  and  Other  Drug 
Dependencies  (in  partnership  with  Medco 
Behavioral  Care).  Value  Behavioral  Health 
and  Medco  were  bidders  for  the  state’s  highly 
controversial  mental  health  managed  care 
contract. 

Title  XIX  plans  to  implement  managed 
care  for  substance  abuse  cases  on  September 
1,  1995. 

IMS  among  groups  discussing  PPA 


The  Iowa  Medical  Society  continues  to 
meet  with  large  employers  in  Iowa  to  gain 
their  support  for  the  principles  in  the  AMA’s 
Patient  Protection  Act. 

The  IMS  is  part  of  a work  group  drafting  a 
joint  statement  regarding  patient  and 
provider  protections  under  managed  care. 
The  work  group  includes  the  IMS,  the  Iowa 
Hospital  Association,  Blue  Cross  and  Blue 
Shield  of  Iowa,  Principal  Health  Care  of  Iowa, 
SecureCare,  Heritage  National  Healthplan 
and  John  Deere  Family  Health  Plan. 

The  group  recently  finished  its  second 
draft.  This  draft  has  been  approved  by  the 
IMS  Board  of  Trustees,  pending  approval  by 
other  groups.  Watch  future  issues  of  Iowa 
Medicine  for  the  full  text  of  the  agreement  as 
soon  as  it  is  finalized. 

Other  states  have  chosen  to  pursue  legisla- 
tion based  on  the  Patient  Protection  Act 
rather  than  the  voluntary  approach  taken  by 
the  Iowa  Medical  Society  and  other  organiza- 
tions. However,  according  to  a recent  article 
in  the  Wall  Street  Journal,  states  which  have 


Contacts  Needed  With  State 
Senators  Before  Next  Session 

The  IMS  will  continue  to  push  for  the  reduc- 
tion in  the  statute  of  limitations  for  minors  in 
the  1996  Iowa  Legislature.  An  IMS-proposed 
bill  passed  the  House  this  session  and  has 
been  assigned  to  the  Senate  Judiciary 
Committee.  This  means  it  remains  alive  for 
1996.  Physicians  are  strongly  encouraged  to 
spend  time  with  their  senators  before  the 
next  session  of  the  Iowa  Legislature  and  help 
them  understand  how  important  this  reform 
is  to  them  and  their  patients. 


attempted  to  enact  the  Patient  Protection  Act 
as  legislation  have  been  less  than  successful. 

Meanwhile,  the  AMA  continues  to  push  for 
enactment  of  the  Patient  Protection  Act  at 
the  federal  level.  Dr.  Lonnie  Bristow,  presi- 
dent-elect of  the  AMA,  said  in  a recent  inter- 
view that  without  the  Patient  Protection  Act, 
administrators  — not  doctors  — of  health 
maintenance  organizations  are  setting  stan- 
dards of  patient  care. 

Health  care  access  rules  finalized 


The  Iowa  Insurance  Division  has  complet- 
ed the  process  of  promulgating  administra- 
tive rules  to  implement  legislation  requiring 
that  employers  provide  access  to  health 
insurance  coverage.  This  law  became  effec- 
tive January  1,  1995. 

Beginning  May  1,  1995,  any  employer 
doing  business  in  Iowa  who  does  not  provide 
health  insurance  to  employees  shall  provide 
to  their  regular  full  time  or  regular  part  time 
eligible  employees  a written  referral  of  where 
those  employees  can  get  information  on 
health  care.  This  written  referral  can  be  to  a 
health  insurance  agent,  health  insurance  car- 
rier or  other  health  care  organization. 

Temporary  employees,  independent  con- 
tractors and  minors  are  not  included  in  the 
list  of  eligible  persons.  Hxl 


278  Iowa  Medicine  Volume  85  / 7 July  1995 


Iowa|Medicine 


CURRENT  ISSUES 


Medical  Economics 


Physicians  provide  “billions”  in  free  care  Preventive  services  on  endangered  list 


More  than  two-thirds  of  American  physi- 
cians are  providing  over  $21  billion  in 
uncompensated  care  to  patients  in  financial 
need,  according  to  a report  released  by  the 
American  Medical  Association. 

According  to  the  AMA’s  survey  report, 
307,650  physicians  rendered  over  $11  billion 
in  charity  or  reduced-fee  care  to  patients  in 
need  during  1994  and  absorbed  an  additional 
$10  billion  in  services  for  which  payment  was 
expected  but  never  received. 

Since  1988,  AMA  surveys  have  shown  a 
steady  increase  in  the  number  of  physicians 
providing  charity  care  and  the  amount  of 
time  physicians  spend  per  week  rendering 
free  or  reduced-fee  care. 

Across  10  specialty  classifications,  per- 
centages of  physicians  who  provide  charity 
care  ranges  from  60%  to  74%.  Surgeons  and 
radiologists  most  frequently  provide  charity 
care.  Rural  or  nonmetropolitan  physicians 
provide  charity  care  more  frequently  (71%) 
than  urban  physicians  (67%  to  68%). 

Medicare  claims  processing  conversion 

Conversion  to  a new  system  of  Medicare 
claims  processing  for  Iowa  physicians  has 
reportedly  gone  smoothly. 

However,  there  have  been  a few  changes  as 
a result  of  the  conversion.  With  the  old  sys- 
tem, Medicare  was  able  to  change  modifiers 
that  had  been  used  incorrectly  to  expedite 
the  claim  payment.  The  new  system  is  not  as 
forgiving  and  Medicare  must  stay  with  stan- 
dardized processing,  which  means  claims 
must  be  exact. 

Some  physician  offices  have  reported  that 
the  remittance  notice  is  difficult  to  read 
because  of  small  print.  Medicare  is  confident 
this  problem  can  be  improved. 

A special  Medlnfo  was  mailed  to  all  physi- 
cian offices  regarding  the  results  of  the  con- 
version. If  your  office  has  problems,  call  Mary 
Reinsoen  at  the  IMS. 


Experts  in  preventive  medicine  fear  that 
some  time-honored  aspects  of  the  annual 
physical  will  soon  be  extinct. 

An  article  entitled  “Death  of  the  Physical” 
in  a recent  issue  of  LACMA  Physician  said 
the  following  procedures  are  at  special  risk 
since  they  have  not  been  scientifically  shown 
to  have  significant  benefits: 

•Checking  reflexes  — Pertinent  only  for 
patients  with  low  back  pain  or  other  neuro- 
logical symptoms. 

•Routine  ECG  — Necessary  only  in  some 
cases,  for  example,  men  40-64  with  two  or 
more  cardiac  risk  factors. 

•Chest  x-rays  — Chances  of  positively 
affecting  outcome  if  an  abnormality  is  dis- 
covered are  slim. 

•Auscultation  of  lungs  — Even  for  those 
aged  65  and  over,  it  isn’t  recommended. 

•Complete  blood  panel  — Only  nonfasting 
blood  cholesterol,  dipstick  urinalysis  and  thyroid 
function  test  (for  women)  are  recommended. 

President  proposes  less  paperwork 

President  Clinton  wants  to  get  ahead  of 
congressional  deregulation  and  help  reduce 
paperwork  for  small  businesses,  according  to 
a recent  Kiplinger  Newsletter.  He  wants  to 
get  credit  for  helping  small  businesses  by 
ordering  agencies  to  trim  fines  for  minor  vio- 
lations and  cut  the  number  of  reports  which 
must  be  filed. 

The  FDA  will  no  longer  require  environ- 
mental assessments  of  drugs  by  manufactur- 
ers or  premarketing  evaluations  of  new  med- 
ical devices  that  pose  little  risk.  OSHA  will 
cut  penalties  70%  for  firms  with  good  safety 
records  and  will  cease  nit-picking  such  as 
$400  fines  for  not  displaying  posters. 

Deregulation  is  usually  proposed  every  10 
years  but  bogs  down  due  to  court  challenges 
and  “foot-dragging  bureaucrats  who  demand 
more  reports”  says  Kiplinger.  El 


AT  A GLANCE 


Tobacco  industry > efforts 
to  turn  back  county  - 
wide  anti-smoking  ordi- 
nances in  Wichita  Falls, 
Texas  were  defeated  at 
the  ballot  box  by  the  con- 
certed efforts  of  the 
Wichita  County  Medi- 
cal Society,  the  Texas 
Medical  Association  and 
the  AMA. 

• 

A recent  Washington  Post 
article  discussed  the 
“rancorous  debate”  that 
surrounded  medical  lia- 
bility reform  legislation 
in  the  House  and  Senate, 
alleging  that  partici- 
pants reached  new 

heigh  ts  in  the  art  of  influ- 
encing politicians.  As  an 
example,  the  article  sin- 
gled out  the  AMA’s  Dr. 
Maureen  O’Regan  ads. 
Ironically,  the  Post 

reprinted  the  AMA’s  full- 
page  ad  juxtaposing 
nine  Surgeons  General 
and  Health  Secretaries  of 
both  parties  all  urging 
caps  on  non-economic 
awards. 


Iowa  Medicine  Volume  85  / 7 July  1995  279 


HMO 


MEDICAL  DIRECTOR 

Community  Health  Plan  is  a non-profit  commu- 
nity owned  HMO,  being  developed  throughout 
Northwest  MO.  We  currently  seek  a half-time 
Medical  Director.  If  you  can  continue  to  practice 
half-time  and  have  managed  care  administrative 
background  (prefer  HMO  management  experi- 
ence), you  should  consider  Community  Health 
Plan  in  St.  Joseph,  MO.  Use  your  extensive 
communication,  leadership,  and  clinical  skills. 
This  position  is  responsible  for  the  day-to-day 
clinical  review  activities  of  the  Plan,  medical  care 
delivery  model  development,  chairing  several 
physician  committees,  and  assisting  our  providers 
in  our  communities  with  education  and  support 
for  our  managed  care  activities. 

Send  resume  to  Community  Health  Plan, 
5301  Faraon,  St.  Joseph,  MO  64506,  Attn: 
Joan  Copeland  or  call  800-990-9247. 


Heartland 
Health  System 


EOE 


Medical  Management  . . . 

For  Maximum  Return 

Maximize  profit,  operations  and 
control  for  the  90s 
Learn  how  to: 

•Increase  your  practice’s  bottom  line  by  1096  in  30  days 
•Shorten  your  insurance  claim  turn-around 
•Evaluate  your  practice’s  present  financial  performance 
•Establish  medical  and  surgical  fee  schedules 
•Evaluate  managed  care  contracts 

Three-way  Guarantee 

We  will: 

1.  Increase  your  bottom  line  by  #25,000  per  physician 

2.  If  after  30  days,  you  decide  not  to  implement  proposed 
changes 

3.  If  after  6 months,  we  have  not  delivered  on  every  promise 

You  owe  us  nothing. 

Call  today  for  a confidential  consultation: 

1-800-863-2412 

Medical  Management  Strategies,  P.G. 


Gary  Nielsen,  CPA 


SURGEONS:  COULD  YOU  USE  AN  EXTRA  $10,000? 


If  you’re  a resident  in  surgery,  the  Army 
Reserve  will  pay  you  a yearly  stipend  which 


could  total  in  excess  of  $10,000  in  the  Army 
Reserve’s  Specialized  Training  Assistance 
Program  (STRAP). 

You  will  have  opportunities  to  continue 
your  education  and  attend  conferences,  and 
we  will  be  flexible  about  scheduling  the  time 
you  serve.  Your  immediate  commitment 
could  be  as  little  as  two  weeks  a year,  with  a 
small  added  obligation  later  on. 

Get  a maximum  amount  of  money  for  a 
minimum  amount  of  service.  Find  out  more 
by  contacting  an  Army  Reserve  Medical 
Counselor. 


CALL  COLLECT  CPT  RICK  OTTO 
612-854-7702 


ARMY  RESERVE  MEDICINE.  BE  ALL  YOU  CAN  BE! 


Iowa  I Medicine 


CURRENT  ISSUES 


Practice  Management 


New  guidelines  for  CPT  coding 


Through  July  31,  1995,  Iowa’s  Medicare 
carrier  will  be  phasing  in  implementation  of 
new  CPT  coding  guidelines.  Beginning  August 
1,  evaluation  and  management  (E/M)  codes 
will  no  longer  be  excluded  from  the  Medicare 
medial  review  system.  Carriers  will  vary  in 
their  timetables  for  utilizing  the  guidelines  in 
reviewing  E/M  services. 

If  evaluation  and  management  review  is 
indicated,  carriers  will  request  medical 
records  for  specific  patients  and  encounters. 
The  documentation  guidelines  will  be  used  as 
a template  for  that  review.  If  the  documenta- 
tion is  not  sufficient  to  support  the  level  of 
service  provided,  the  carrier  will  contact  the 
physician  for  additional  information. 

Remember,  the  documentation  guidelines 
do  not  equate  to  medical  necessity  review, 
which  is  a separate  determination  by  the  car- 
rier. Medical  necessity  review  may  occur  after 
the  carrier  determines  that  the  sendee  was 
rendered  but  not  reported  correctly. 

Review  of  evaluation  and  management  ser- 
vices will  occur  only  if  evidence  of  significant 
aberrant  reporting  patterns  is  detected 
(based  on  national,  carrier  or  specialty  pro- 
files). 

All  reviews  are  conducted  on  a “focused” 
basis  — there  is  no  random  review. 

For  more  information  on  the  new  guide- 
lines, call  Barb  I leek  or  Mary  Reinsmoen  at 
the  IMS,  515/223-1401  or  800/747-3070.  El 


Midwest  Medical  Insurance  Company 
Focus  on  Risk  Management 

Telephone  advice 

In  most  clinics,  a great  deal  of  advice  is 
given  to  patients  over  the  telephone.  Many 
patient  injuries  and  malpractice  claims  have 
resulted  from  incorrect  diagnoses  and  treat- 
ments based  on  information  obtained  over 
the  telephone  without  benefit  of  a clinical 
examination.  To  reduce  your  liability  risks: 

•Allow  only  physicians  or  trained  staff  to 
handle  telephone  advice  calls. 

•Establish  telephone  triage  guidelines  that 
outline  how  calls  should  be  handled. 

•Advise  patients  of  the  limitations  of  tele- 
phone treatment  and  tell  patients  to  call  back 
if  their  condition  changes. 

•Document  all  telephone  advice  calls  in 
the  patient’s  medical  record. 

•Ensure  triage  guidelines  were  followed  by 
reviewing  staff  documentation  of  advice  calls. 

One  common  problem  many  physicians 
face  involves  how  to  ensure  adequate  after- 
hours  documentation  of  telephone  advice. 
Recommendations  include: 

•Use  telephone  message  forms. 

•Dictate  telephone  encounters  immediately. 

•Use  office  voice  mail  to  dictate  after- 
hours  advice  calls. 

For  further  information,  contact  Lori 
Atkinson,  MMIC  risk  management  coordinator, 
MMIC  West  Des  Moines  office,  PO  Box  65790, 
West  Des  Moines,  Iowa  50265,  800/798-9870  or 
515/223-1482. 


AT  A GLANCE 


Medical  Computer  Man- 
agement, Inc.  has 
merged  with  CUSA 
Technologies  of  Salt 
Lake  City.  The  merger 
brings  additional  bene- 
fits to  MCMI  customers 
in  Iowa  who  have  the 
AMOS  computer  system. 

• 

Don’t  miss  the  feature 
story  in  this  month’s 
Iowa  Medicine,  which 
discusses  changes  to 
Iowa’s  organ  donation 
laws  and  Iowa  laws  on 
living  wills  and  durable 
power  of  attorney  for 
health  care. 


Practice  Management  Workshops  for  You 


Quality  in  the  Medical  Office 

Wed.,  Sept.  6 Sioux  City 

Wed.,  Sept.  20  IMS  headquarters 

Wed.,  Sept.  27  Burlington  Medical  Center 

This  course  examines  trends  in  quality  including 
outcome  measures  and  practice  parameters. 

For  more  information  or  to  register  for  any  IMS  prac- 
tice management  workshop,  call  Mary  Reinsmoen  or 
Sherry  Johnson  at  IMS  Sendees,  515/223-2816  or 
800/728-5398. 


IMS  Services  staff  will  present 
any  of  our  practice  management 
seminars  to  individual  clinics  and 
physician  offices  for  a discounted 
price.  Call  Mary  Reinsmoen  at 
IMS  Services  for  more  informa- 
tion. 


Iowa  Medicine  Volume  85/7  July  1 995  281 


Iowa  [Medicine 


Newsmakers 


AT  A GLANCE 


A partnership  between 
the  UI  Health  Science 
Center,  Iowa  City,  and 
St.  Petersburg  Medical 
Academy  of  Post-gradu- 
ate Studies  in  Russia  will 
bring  U.S.  style  of  family 
practice  medicine  to  Rus- 
sian physicians.  A two- 
year  program  will  train 
future  Russisan  teachers 
in  the  principles  and 
practice  of  family  medi- 
cine. Five  Russian  physi- 
cians will  spend  six 
months  training  in  the 
U.S.  at  the  UI  Department 
of  Family  Practice. 

• 

At  the  May  meeting  of  the 
Iowa  State  Board  of 
Health,  Iowa’s  new  state 
epidemiologist,  Dr.  Patty 
Quinlisk,  reported  on  an 
outbreak  of  Legion- 
naire’s disease  in 
Burlington.  Three  cases 
were  identified;  two 
guests  and  one  employee 
of  a local  hotel.  The  CDC 
investigation  found  no 
physical  evidence  of  bac- 
teria present  at  the  hotel. 


Awards,  appointments,  etc. 

Dr.  Ross  Madden,  Dubuque,  was  recently 
named  Internist  of  the  Year  by  the  Iowa  Clinical 
Society  of  Internal  Medicine.  This  award  was 
given  to  Dr.  Madden  who  demonstrated  out- 
standing service  to  community,  academia  and 
state/national  medical  organizations.  Dr. 
Patricia  McGuire,  Cedar  Rapids  pediatrician, 
has  been  appointed  by  Governor  Branstad  to 
the  Iowa  Council  on  Early  Intervention.  Dr. 
McGuire  will  serve  on  the  council  for  two  years. 
Dr.  Jack  Spevak,  retired  Des  Moines  pediatri- 
cian, received  an  honorary  Doctor  of  Science 
degree  at  Grand  View  College  commencement 
exercises  for  his  “generous  sharing  of  self,  pur- 
suit of  knowledge  and  skill  and  service  to 
humanity  through  pediatric  medicine.”  Dr.  Jill 
Hunt  has  joined  Finley  Hospital’s  ER/Trauma 
Department  in  Dubuque.  Dr.  George  York, 
Clinton  family  practitioner  for  35  years,  re- 
ceived the  Mount  St.  Clare  College  Award  at 
recent  commencement  exercises.  Dr.  York  was 
cited  for  his  distinguished  service  to  the  com- 
munity. Dr.  John  Viner,  internist  and  infectious 
disease  specialist  at  Dubuque  Internal  Medcine, 
recently  received  the  Laureate  Award  of  the 
Iowa  Chapter  of  the  American  College  of  Phy- 
sicians. Dr.  R.  Bruce  Bedell,  medical  director 
of  Care  Choices  HMO,  Sioux  City,  has  been 
named  a diplomate  of  the  American  Board  of 
Medical  Management,  the  national  certifying 
agency  for  physician  executives.  Dr.  IanKoontz 
has  begun  practice  with  Dubuque  Internal  Medi- 
cine. 

New  members 


Algona 

William  Parker,  MD,  family  Practice 


Ames 

Steven  Sheldahl,  MD,  family  practice 
Ankeny 

Nancy  Alvins,  DO,  family  practice 


Boone 

David  Kermode,  DO,  general  surgery 
Cedar  Rapids 

David  Bittleman,  MD,  internal  medicine 
Alvina  Driscoll,  MD,  obstetrics/gynecology 
Jill  Flory,  MD,  resident 
Karen  Ilarmon,  MD,  resident 
Kirk  Kilburg,  MD,  resident 
Wieslaw  Machnowski,  MD,  pediatric  gastroen- 
terology 

Donald  Marquardt,  MD,  family  practice 
Daniel  McGrail,  MD.  internal  medicine 
Steven  Paulsrud,  DO,  resident 
Mary  Pruzinsky,  MD,  otolaryngology/head  & 
neck  surgery 

Douglas  Purdy,  MD,  internal  medicine 
William  Renk,  MD,  pediatric  adolescent  medi- 
cine 

Stephen  Runde,  MD,  family  practice 
Jana  Serbousek,  MD,  resident 
Gregory  Skopec,  MD,  obstetrics/gynecology 
Ronald  Weiehert,  MD,  resident 
Timothy  Winters,  MD,  resident 

Clinton 

Lane  Williams,  MD,  obstetrics/gynecology 
Justice  Gondwe,  MD,  internal  medicine  & 
infectious  diseases 

Corning 

Bethel  Kopp,  MD.  internal  medicine 
Davenport 

Steven  Aguilar,  Ml),  resident 
Janice  Baker,  DO,  anesthesiology 
William  Benevento,  MD,  ophthalmology 
Brenda  Brown,  MD,  resident 
Shobha  Chitneni,  MD,  internal  medicine 
William  Davidson,  MD,  gastroenterology 
Shane  Kasner,  MD,  resident 
Jill  Kimm,  MD,  neurology 
Joanne  Miller,  MD,  resident 
Michael  Phelps,  MD,  general  surgery 
Janet  Ryan,  MD,  resident 
Benjamin  Van  Raalte,  MD,  plastic  & hand 
surgery 


282  Iowa  Medicine  Volume  85/7  July  1 995 


CURRENT  ISSUES 


Decorah 

Gregory  McAnulty,  MD,  family  practice 
Des  Moines 

I Laurie  Ballew,  DO,  resident 
Wayne  Belling,  DO,  family  practice 
Douglas  Brenton,  MD.  neurology 
James  Coggi,  MD,  pediatrics 
Steven  Dawson,  MD,  pediatrics 

' Victoria  Dietz,  MD,  resident 
Dominic  Frecentese,  MD,  radiology 
Samuel  Gardner,  DO,  resident 
Ben  Gaumer,  DO,  family  practice 
Joel  Gordon,  MD,  resident 
Ross  Huffman,  DO,  resident 
Lori  Lynner,  MD,  resident 

[ Celeste  Miller,  MD,  resident 

I Kirk  Peterson,  MD,  resident 
Timothy  Raleigh,  DO,  resident 
Chaudri  Rasool.  DO,  resident 
Thomas  Reinbold,  DO,  resident 
James  Seabert,  MD.  family  practice 
Romeo  Smith,  MD,  resident 
Dale  Steinmetz,  MD,  resident 
Amanda  Troutman,  DO,  resident 
William  Watson,  DO,  resident 
Mark  Weber,  MD,  resident 
Robert  Williams,  MD,  medical  oncology 


Dubuque 

Barry  Blyton,  MD,  radiation  oncology 
Joseph  Compton,  MD,  internal  medicine 
Laurie  Ganns,  MD,  neurology 
David  Houlihan,  MD,  psychiatry 
Margaret  Mulderig,  MD,  physical  medicine  & 
rehabilitation 

John  Stecker,  MD,  psychiatry 

Grant  Westenfelder,  MD,  infectious  diseases 

Fort  Dodge 

John  Edeen,  MD,  orthopedics 
Iowa  City 

David  Boysen,  MD,  dermatology 
Timothy  Gibbons,  MD,  orthopedics 
Scott  Graham,  MD,  otolaryngology 
Robert  Keleh,  MD,  pediatric  endocrinology 
Karen  Maves,  MD,  internal  medicine 
Nina  Mayr,  MD,  radiation  therapy 
John  Mehegan,  MD,  cardiology 
Brian  O'Meara,  MD,  gastroenterology 
Andrea  Stmss,  MD.  psychiatry 

Deceased  member 


James  McMillan,  MD,  78,  life  member,  radi- 
ology, Des  Moines,  died  April  18  [0 


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Iowa  Medicine  Volume  85  / 7 Julv  1995  283 


Iowa  | Medicine 


FEATURE  ARTICLE 


Death , dying  and 

Iowa  Law 


When  has  enough  medical  care  been  given  and  when  should 
nature  be  left  to  take  its  course?  As  medical  science  and 
technology  have  advanced,  what  is  in  the  best  interests  of 
the  patient  is  not  always  easily  ascertained.  This  article  reviews 
Iowa  law  relating  to  end-of-life  issues. 


Becky  Roorda 

Ms.  Roorda  is  manager 
of  public  affiars  at  the 
IMS  and  has  been 
involved  in  legislative 
affairs  for  15  years. 


Physicians  face  death  and  dying  more 
directly  than  the  rest  of  us.  Your  professional 
lives  revolve  around  helping  your  patients  to 
stay  or  get  well  and  to  comfort  those  whose 
lives  are  ending. 

The  impending  death  of  my  93-vear-old 
grandmother  brought  home  these  issues  to 
me  last  year.  After  a long  life  of  doing  things 
for  herself  it  was  difficult  for  my  grandmother 
herself  and  my  uncle,  who  lived  down  the  hill 
from  her  all  his  adult  life,  to  face  the  fact  that 
since  24-hour  in  home  nursing  care  was  not 
feasible  on  her  isolated  northwest  Missouri 
farm,  the  next  best  option  was  a nursing 
home  in  Prairie  City,  Iowa,  a few  miles  from 
my  parents’  farm. 

After  moving  to  the  nursing  home,  her 
disease  was  diagnosed.  Active  treatment 
would  likely  have  done  more  harm  than  good 
so  she  continued  to  live  in  the  nursing  home. 
Eventually  she  stopped  eating 
much,  developed  pneumonia  and 
was  hospitalized,  apparently 
unconscious.  The  family  faced  the 
decision  of  whether  to  provide 
nutrition  through  a stomach  tube. 

I was  in  the  hospital  visiting 
when  the  surgeon  came  in  to  talk 
to  my  mother  about  the  options 
(my  uncle  had  gone  home  with 


the  flu).  I was  impressed  with  how  simply  and 
clearly  he  outlined  the  pros  and  cons  of 
providing  artificial  nutrition  and  explained 
the  discussions  of  the  hospital’s  ethics 
committee.  lie  made  it  clear  the  decision  was 
up  to  the  family  but  there  were  risks  involved 
with  surgical  insertion  of  the  feeding  tube. 
She  wasn’t  going  to  get  better.  He  was 
compassionate  but  didn’t  mince  words. 

Time  stopped  and  my  brain  seemed  to 
shut  off  while  he  was  talking.  Even  with  the 
absolute  clarity  of  his  words  my  conscious 
mind  simply  didn’t  want  to  comprehend  the 
message.  Even  though  my  grandmother,  tiny 
in  her  hospital  bed,  her  breath  rattling  from 
pneumonia,  was  not  the  same  active  person 
she  had  been  in  my  childhood  when  she 
shooed  us  all  outside  to  play,  and  even 
though  she  was  93  and  her  death  was  not 
unexpected,  it  was  difficult  to  accept. 

Later,  after  the  doctor  had 
answered  our  questions  and  left 
the  room,  it  seemed  the  same 
thing  had  happened  to  my  mother. 
By  reconstructing  the  doctor’s 
clear  and  simple  statements  we 
understood  that  what  he  was 
telling  us  was  that  my 
grandmother  was  dying.  We  had 
the  choice  of  letting  it  happen 


Even  with  the 
absolute  clarity  of 
his  words,  my 
conscious  mind 
didn’t  want  to 
comprehend  the 
message. 


284  Iowa  Medicine  Volume  85  / 7 July  1995 


here’s  to  your 


A patient’s  guide  to  better  health 
Provided  by  the  Iowa  Medical  Society 


Organ  & 

Tissue 

Donation 


Who  can  become  a donor? 

Everyone  should  consider  himself  or  herself  a potential 
organ  and  tissue  donor.  Anyone  over  the  age  of  18  can 
indicate  their  desire  to  be  an  organ  donor  by  signing  a 
donor  card  or  expressing  their  wishes  to  family  members. 
Relatives  can  also  donate  a deceased  family  member’s 
organs  and  tissues,  even  those  family  members  under  the 
age  of  18. 


Donor  Card 

This  is  a legal  document  under  the  Uniform  Anatomical  Gift 
Act  or  similar  laws,  signed  by  the  donor  and  the  following  two 


witnesses  in  the  presence  of  each  other. 

Donor’s  signature 

Donor’s  date  of  birth 

City  & State 

Witness 

Witness 

Next  of  kin 

Telephone 

Please  type  or  print  full  name  of  donor 

In  the  hope  that  I may  help  others,  I hereby  make  this  gift  for 
the  purpose  of  transplant,  medical  study  or  education,  to 
take  effect  upon  my  death. 

I give:  □ Any  needed  organ/tissues 

I I Only  the  following  organs/tissues 


Specify  the  organ(sytissue(s) 


Limitations  or  speoial  wishes  if  any 


Donation  of  heart,  liver,  lung,  pancreas  or  heart/lung  can 
occur  only  in  the  case  of  brain  death.  Brain  death  occurs 
when  a person  has  an  irreversible,  catastrophic  brain 
injury  which  causes  all  brain  activity  to  stop  perma- 
nently. Donation  of  tissues  such  as  bone,  skin  or  corneas 
can  occur  regardless  of  age  and  in  almost  any  cause  of 
death.  Your  medical  condition  at  the  time  of  death  will 
determine  what  organs  and  tissues  can  be  donated. 

How  do  I become  a donor  candidate? 

Fill  out  a donor  card  and  carry  it  with  you  in  your  wallet 
or  purse.  A sample  card  (front  and  back)  appears  at  left. 
Actual  cards  may  also  be  obtained  through  the  Iowa 
Statewide  Organ  Procurement  Organization  (call  1/800- 
831-4131)  or  your  local  driver’s  license  station. 

Most  states  have  a way  you  can  use  your  driver’s  license 
to  indicate  your  desire  to  be  a donor.  In  Iowa,  a box 
appears  in  the  right  hand  bottom  comer  on  the  front  side 
of  the  license.  In  that  box  you  may  indicate  a “Y”  to 
donate  your  organs  or  tissues. 

It  is  also  extremely  important  that  you  let  your  family 
know  you  want  to  become  a donor  at  the  time  of  your 
death.  Ask  family  members  to  sign  your  donor  card  as 
witnesses.  When  you  die,  your  next  of  kin  will  be  asked  to 
give  their  consent  for  you  to  become  a donor.  It  is  very 


Insert  to  Iowa  Medicine,  July  1995 


important  they  know  you  want  to  be  a donor  because  that 
will  make  it  easier  for  them  to  follow  through  on  your 
wishes.  It  would  also  be  useful  to  tell  your  family  physi- 
cian, religious  leader  and  attorney  about  your  wishes. 
You  may  also  want  to  indicate  in  your  will  that  you  wish 

Organs  and  Tissues  to  be  ^ organ/tissue  donor. 


for  Transplantation 


Corneas  _ 
Middle  Ear 


Lung  

Heart 

Blood  Vessels 

Liver 

Pancreas 

Kidneys 

Bone 

Bone  Marrow  - 


Skin 


What  If  I change  my  mind  about  donating  my 
organs  or  tissues? 

If  you  change  your  mind,  tear  up  your  donor  card.  If  you 
indicated  your  willingness  to  donate  on  your  driver’s 
license,  cross  out  that  section  on  your  license.  Be  sure  to 
let  your  family  know  of  your  decision. 

Are  there  religious  objections  to  organ/tlssue 
donation? 

Most  major  religious  groups  in  the  U.  S.  approve  and 
support  the  principles  and  practices  of  organ/tissue  do- 
nation. Transplantation  is  consistent  with  the  life 
preserving  traditions  of  these  faiths.  However,  if  you  have 
any  doubts,  you  should  discuss  them  with  your  spiritual 
leader. 

Will  the  quality  of  hospital  treatment  and  efforts 
to  save  my  life  be  lessened  If  staff  know  I am 
willing  to  be  a donor? 

No.  A transplant  team  does  not  become  involved  until 
other  physicians  involved  in  the  patient’s  care  have 
determined  that  all  possible  efforts  to  save  the  patient’s 
life  have  failed. 


Does  organ  donation  leave  the  body  disfigured? 

No.  The  recovery  of  organs  and  tissues  is  conducted  in  an 
operating  room  under  the  direction  of  qualified  surgeons 
and  neither  disfigures  the  body  nor  changes  the  way  it 
looks  in  a casket.  A traditional,  open  casket  funeral 
service  can  still  take  place  even  though  many  organs  and 
tissues  have  been  donated. 

Is  It  permissible  to  sell  human  organs? 

No.  The  National  Organ  Transplant  Act  prohibits  the  sale 
of  human  organs.  Violators  are  subject  to  fines  and 
imprisonment.  Among  the  reasons  for  this  rule  is  the 
concern  of  Congress  that  buying  and  selling  of  organs 
might  lead  to  inequitable  access  to  donor  organs  with  the 
2 wealthy  having  an  unfair  advantage. 


What  are  the  steps  Involved  In  organ  donation 
and  transplantation? 

1.  A potential  donor  who  has  been  diagnosed  as  brain 
dead  must  be  identified. 

2.  Next  of  kin  must  be  informed  of  the  opportunity  to 
donate  their  relatives’  organs  and  tissues  and  must 
give  their  permission. 

3.  An  Organ  Procurement  Organization  is  contacted  to 
help  determine  organ  acceptability,  obtain  the  family’s 
permission  and  match  the  donor  with  the  most  appro- 
priate recipient(s). 

4.  Organ(s)  and  tissue(s)  are  surgically  removed  from 
the  donor. 

5.  The  donor  organs  and  tissues  are  taken  to  the  trans- 
plant center(s)  where  the  surgery  will  be  performed. 

When  a potential  organ  donor  is  identified  by  hospital 
staff  and  brain  death  is  imminent  or  present,  an  organ 
procurement  organization  (OPO)  is  contacted.  The  OPO 
is  consulted  about  donor  acceptability  and  often  asked  to 
counsel  with  families  to  seek  consent  for  donation.  If 
consent  is  given,  a search  is  made  for  the  most  appropri- 
ate recipient(s)  using  a computerized  listing  of  transplant 
candidates  managed  by  the  United  Network  for  Organ 
Sharing  which  operates  the  National  Organ  Procurement 
and  Transplantation  Network. 

It  is  increasingly  common  for  donors  and  donor  families 
to  contribute  multiple  organs  and/tissues.  Therefore, 
several  recipients  may  be  helped  by  a single  donor.  When 
a match  is  found,  the  OPO  will  arrange  for  the  donated 
organ(s)  to  be  surgically  removed,  preserved  and  trans- 
ported to  the  appropriate  transplant  center(s).  A poten- 
tial recipient(s)  is  also  alerted  to  the  availability  of  an 
organ  and  asked  to  travel  to  the  transplant  center  where 
he  or  she  is  prepared  for  surgery.  The  recipient’s  diseased 
or  failing  organ  is  removed  and  the  donated  organ  is 
implanted. 

How  are  recipients  matched  to  donor  organs? 

Persons  waiting  for  transplants  are  listed  at  the  trans- 
plant center  where  they  plan  to  have  surgery  and  on  a 
national  computerized  waiting  list  of  potential  transplant 
patients  in  the  U.S.  When  donor  organs  become  avail- 


Did  You  Know? 

•There  are  129  lowans  wait- 
ing for  a kidney  transplant 

•There  were  163  kidney 
transplants  performed  in 
Iowa  in  1994 

•There  are  12  lowans  waiting 
for  a liver  transplant 

•There  were  39  liver  trans- 
plants performed  in  Iowa  in 
1994 

• Nationally,  almost  25%  of  all 
individuals  awaiting  liver 
transplants  are  10  years  old 
or  younger 

•The  number  of  transplanta- 
tions has  nearly  doubled 
since  1983,  due  primarily  to 
dramatic  increases  in  the 
number  of  individuals  await- 
ing transplants 

• Nationally,  there  are  39,693 
individuals  needing  trans- 
plants— 16,708  females, 
22,985  males 


able,  several  factors  are  taken  into  consideration  in 
identifying  the  best  matched  recipient(s).  These  include 
medical  compatibility  of  the  donor  and  potential 
recipient(s)  on  such  characteristics  as  blood  type,  weight 
and  age;  urgency  of  need;  length  of  time  on  the  waiting  list 
and  distance  from  the  donor  site  to  the  recipient  trans- 
plant center.  Usually  donors  from  Iowa  get  transplanted 
into  Iowa  recipients  here  first  because  timing  is  a critical 
element  in  the  organ  procurement  process.  If  a suitable 
recipient  for  a particular  organ  cannot  be  found  in  Iowa 
the  organ  is  offered  out  to  the  rest  of  our  region.  If  there 
is  no  suitable  recipient  in  our  region  the  organ  is  offered 
nationally.  Hearts  can  be  preserved  for  up  to  six  hours, 
livers  up  to  24  hours  and  kidneys  for  72  hours.  Lungs 
cannot  be  preserved  outside  the  body  for  any  extended 
period  of  time. 

Transplant  teams  consisting  of  ethicists,  social  workers, 
nurses,  procurement  personnel  and  physicians  alike  are 
always  re-evaluating  the  methods  which  aid  in  the  deter- 
mination of  organ  allocation. 


This  Information  on  organ/tlssue  donation 
and  transplantation  has  been  provided  by 
the  Iowa  Statewide  Organ  Procurement  Or- 
ganization. As  a service  to  IMS  member 
physicians,  this  Insert  may  be  photocopied 
for  placement  in  clinic  reception  areas.  Origi- 
nal Inserts  may  be  purchased  from  the  Iowa 
Medical  Society  for  15  cents  each.  Call 
Jane  Nleland  or  Bev  Corron  at  the  IMS,  515/ 
223-1401  or  800/747-3070. 


Why  should  minorities  be  particularly  concerned 
about  organ  donation? 

Minorities  suffer  end-stage  renal  disease  (ESRD),  a seri- 
ous and  life-threatening  kidney  disease,  much  more 
frequently  than  do  whites.  Asian  Americans  are  three 
times  more  likely  than  whites  to  develop  ESRD;  Hispan- 
ics  are  three  times  as  likely  and  blacks  are  twice  as  likely 
as  whites  to  develop  ESRD. 

As  with  any  transplant  procedure,  it  is  very  important  to 
assure  a close  match  between  donor  and  recipient  blood 
type  and  genetic  make-up.  Members  of  different  racial 
and  ethnic  groups  are  usually  more  genetically  similar  to 
members  of  their  own  group  than  they  are  to  others.  (For 
example,  blacks  are  usually  more  genetically  similar  to 
other  blacks  than  they  are  to  whites.)  It  is  important, 
therefore,  to  increase  the  minority  donor  pool  so  good 
matches  can  be  made  as  frequently  as  possible  for  minor- 
ity patients. 


4 


FEATURE  ARTICLE 


naturally  fairly  soon  or  prolonging  it  for 
awhile.  After  discussing  it  with  my  uncle  who 
had  early  on  favored  life  prolonging 
measures,  my  mother  and  he  both  agreed 
that  the  kindest  thing,  and  what  my 
grandmother  probably  would  have  wanted, 
was  to  let  her  go.  She  died  in  the  hospice  a 
week  later. 

What  is  the  message  in  this?  No  surprise 
to  most  physicians,  this  decision-making 
process  worked  well  because  the  choices 
were  clear  and  there  were  family  members 
available  who  could  agree  on  the  best  course 
of  action  and  the  desires  of  my  grandmother. 

When  this  is  not  the  case  — and  even 
sometimes  when  it  is  — assistance  may  be 
needed.  Legal  instruments  in  the  form  of 
living  wills  and  durable  powers  of  attorney 
for  health  care  are  recognized  in  Iowa 
through  the  efforts  of  the  Iowa  Medical 
Society  working  with  the  Iowa  Hospital 
Association  and  the  Iowa  State  Bar 
Association.  These  documents  provide  a 
legally  recognized  way  to  provide  advance 
guidance  to  family  members,  friends  and 
physicians  when  the  individual  is  no  longer 
able  to  make  health  care  decisions. 

Iowa’s  Uniform  Anatomical  Gift  Act  allows 
an  individual  to  make  a decision  to  donate 
tissues  and  organs,  relieving  family  members 
of  the  decision  at  an  emotional  time. 

Life-Sustaining  Procedures  Act 

Iowa’s  Life-sustaining  Procedures  Act  was 
passed  in  1985  as  an  initiative  of  the  Iowa 
Medical  Society  and  other  groups.  The  Act 
provides  that  a competent  adult  may  execute 
a living  will  and  provides  procedures  for 
doing  so. 

A living  will  is  a document  that  directs 
that  life-sustaining  procedures  be  withheld  or 
withdrawn  if  the  individual’s  condition  is 
terminal  and  the  individual  is  unable  to  make 
treatment  decisions.  A living  will  is  not 
legally  binding  if  these  conditions  are  not 


met.  Determination  that  the  condition  of  the 
individual  is  terminal  must  be  made  by  two 
physicians  with  that  determination  recorded 
in  the  medical  record. 

The  living  will  must  be  signed  by  the 
individual  or  a person  acting  on  behalf  of  the 
individual  at  the  individual’s  direction,  must 
be  dated  and  must  be  either  witnessed  by 
two  adults  who  are  not  health  care  providers 
(or  employees)  of  the  individuals  or 
notarized. 

It  is  the  responsiblity  of  the  individual  to 
provide  the  attending  physician  or  other 
health  care  provider  with  a copy  of  the  living 
will.  The  physician  may  presume  that  the 
delaration  complies  with  the  law  and  is  valid 
unless  actually  notified  to  the  contrary.  A 
living  will  may  be  revoked  at  any  time  either 
orally  or  in  writing. 

Legal  issues 

A living  will  is  a legally  binding  document. 
If  the  patient  is  unable  to  make  decisions  and 
a living  will  is  in  existence,  physicians  and 
other  health  care  providers  are  required  to 
follow  the  terms  of  the  document.  Physicians 
who  are  unwilling  to  participate  in  the 
withholding  or  withdrawing  of  life-sustaining 
procedures  are  not  required  to  do  so. 

However,  they  are  required  to  take 
reasonable  steps  to  transfer  the  patient  to 
another  physician  if  the  patient  has  a living 
will  or  if  in  the  absence  of  a living  will  a 
determination  is  made  by  one  of  the  listed 
decisionmakers  following  the  procedures 
outlined  in  the  law. 

Immunities 

The  law  specifically  provides  that 
physicians,  persons  acting  under  a 
physician’s  direction  and  hospitals  are  not 
subject  to  civil  or  criminal  liability  or  guilty 
of  unprofessional  conduct  for  acting  in 
accordance  with  the  Life-sustaining 
Procedures  Act  unless  actually  notified  of  the 
revocation  of  a living  will.  Compliance  with 

continued 


Want  more 
information? 

For  brochures  about  Iowa’s 
advance  directives  inclu- 
ding living  will  and  durable 
power  of  attorney  for 
health  care,  call  Bev 
Corron  at  the  Iowa  Medical 
Society. 

For  single  copies  of  forms 
for  living  wills  and  durable 
power  of  attorney  for 
health  care,  patients 
should  send  a stamped, 
self-addressed  envelope  to: 
Iowa  State  Bar  Association, 
521  E.  Locust,  Des  Moines, 
IA  50309. 

For  more  information  on 
organ  donation,  including 
organ  donor  cards,  call  the 
Iowa  Statewide  Organ 
Procurement  Organization, 
800/831-4131. 


Iowa  Medicine  Volume  85/7  July  1 995  285 


Iowa  | Medicine 


FEATURE  ARTICLE 

continued 


What  about  legal 
immunities? 

Physicians,  hospitals, 
physician  assistants, 
technicians,  enucleators, 
medical  examiners  and 
others  who  comply  or 
attempt  to  comply  with  the 
Uniform  Anatomical  Gift 
Act  in  good  faith  or  with 
another  applicable  state 
law  are  immune  from  civil 
or  criminal  liability  which 
might  result  from  making 
or  accepting  an  anatomical 
gift.  An  individual  who 
makes  such  a gift  or  the 
estate  is  not  liable  for  any 
injury  or  damages  that  may 
result  from  the  donation  if 
made  in  good  faith. 


the  Act  is  an  absolute  defense  if  civil  or 
criminal  liability  is  asserted. 

Durable  Power  of  Attorney  for  Health  Care 

A durable  power  of  attorney  for  health 
care  is  another  form  of  advance  directive 
legally  recognized  in  Iowa.  A durable  power 
of  attorney  for  health  care  authorizes  an 
individual,  the  “principal”,  to  designate 
another  individual,  the  “attorney  in  fact”,  to 
make  health  care  decisions  for  the  principal 
when  the  principal  is  unable  to  do  so. 
Requirements 

An  attorney  in  fact  may  make  health  care 
decisions  only  if  explicitly  authorized  by  the 
durable  power  of  attorney  for  health  care,  the 
durable  power  of  attorney  for  health  care  is 
dated  and  correctly  witnessed  or  notarized, 
and  the  attorney  in  fact  is  not  a health  care 
provider  attending  the  principal  or  an 
employee  of  the  health  care  provider.  The 
attorney  in  fact  may  be  any  other  person 
designated  to  make  decisions,  such  as  a 
trusted  friend  or  relative. 

The  attorney  in  fact  has  priority  over  all 
other  individuals  in  making  health  care 
decisions  for  the  principal  if  the  principal  is 
unable  to  make  those  decisions,  including  the 
decision  to  withhold  or  withdraw  health  care. 

The  attorney  in  fact  has  a duty  to  act  in 
accordance  with  the  desires  of  the  principal 
as  expressed  in  the  document  or  otherwise 
made  known. 

If  the  desires  are  unknown  the  attorney  in 
fact  has  a duty  to  act  in  the  best  interests  of 
the  principal,  considering  the  principal’s 
overall  medical  condition  and  prognosis. 

Revocation 

Like  a living  will,  a durable  power  of 
attorney  for  health  care  may  be  revoked  at 
any  time  and  in  any  manner  without  regard 
to  the  mental  or  physical  condition  of  the 
principal.  The  revocation  is  in  effect  for  a 
health  care  provider  only  when  the  health 


care  provider  is  notified.  Documentation  of 
the  revocation  should  go  in  the  medical 
record. 

Immunities 

As  with  a living  will,  a health  care 
provider  is  not  subject  to  criminal 
prosecution,  civil  liability  or  professional 
disciplinary  action  for  acting  in  good  faith.  A 
health  care  provider  is  not  required  to 
participate  in  the  withholding  or 
withdrawing  of  health  care  necessary  to  keep 
the  principal  alive  but  the  attorney  in  fact 
may  transfer  the  responsiblity  for  the  care  of 
the  principal  to  another  health  care  provider. 
An  attorney  in  fact  is  similarly  protected  for 
decisions  made  in  good  faith. 

Iowa’s  advance  directive  laws  are  designed 
to  provide  a way  for  a patient  to  deal  with 
health  care  decisions,  including  the  issue  of 
life-sustaining  care,  in  advance.  Physicians 
are  encouraged  to  discuss  these  issues  with 
patients  while  they  are  able  to  make 
decisions. 

This  is  simply  a brief  overview  of  Iowa’s 
laws  relating  to  advance  directives  and  organ 
donation  and  should  not  be  considered  legal 
advice.  Physicians  may  wish  to  consult  with 
legal  counsel  when  dealing  with  specific 
cases. 

Uniform  Anatomical  Gift  Act 

Iowa’s  Uniform  Anatomical  Gift  Act  was 
adopted  in  1971  to  provide  a legally 
recognized  way  for  individuals  to  make  a 
decision  in  advance  to  donate  bodily  organs. 

In  1994,  the  Iowa  Statewide  Organ 
Procurement  Organization  (ISOPO) 
approached  the  IMS  with  a draft  of  a new 
version  to  update  the  law  to  recognize  the 
many  changes  in  the  field  of  organ 
transplantation  that  have  occurred  since 
then.  The  IMS,  the  Iowa  Hospital  Association 


286  Iowa  Medicine  Volume  85/7  July  1 995 


FEATURE  ARTICLE 


and  the  Iowa  State  Bar  Association  all 
worked  with  ISOPO  to  review  and  refine  the 
draft  legislation.  The  result  was  Senate  File 
117  which  went  into  effect  July  1,  1995. 

Who  may  donate 

Any  competent  individual  who  is  at  least 
18  years  old  may  donate  an  organ.  The  new 
law  also  allows  a minor  at  least  14  years  old 
to  make  the  decision  to  donate  with  the 
written  consent  of  a parent  or  legal  guardian. 
Such  individuals  may  also  legally  make  the 
decision  not  to  donate.  If  an  individual  has 
not  made  a decision  not  to  donate,  the 
following  individuals  may  donate  organs  or 
tissues  on  behalf  of  the  decedent  in  order  of 
precedence:  the  attorney  in  fact  pursuant  to 
a durable  power  of  attorney  for  health  care, 
the  decedent’s  spouse,  an  adult  child,  a 
parent,  an  adult  sibling,  a grandparent  or  a 
guardian  at  the  time  of  death. 

How  to  donate 

An  individual  may  make  an  organ 
donation  by  signing  a “document  of  gift” 
which  may  be  a specific  donor  card,  a 
uniform  donor  card,  a will  or  any  other 
written  document  executed  to  meet  the 
provisions  of  the  law.  Indication  on  a driver’s 
license  of  the  desire  to  donate  is  also 
recognized  as  expressing  the  individual’s 
intent;  prior  to  enactment  of  the  new  law  the 
driver’s  license  designation  had  no  legal 
meaning.  The  document  of  gift  may  indicate 
that  the  individual  wishes  to  donate  the 
whole  body  or  only  specified  body  parts.  The 
document  of  gift  may  be  changed  or  revoked 
by  the  individual  donor  at  anytime  before 
death.  A valid  document  of  gift  executed  by 
the  donor  may  not  be  revoked  by  any  other 
person. 

Who  may  receive 

An  individual  may  designate  any  of  the 
following  as  the  donee: 

1.  A hospital,  physician,  organ  pro- 
curement organization,  or  bank  or  storage 


organization  for  transplantation,  therapy, 
medical  or  dental  education,  research,  or 
advancement  of  medical  or  dental  science. 

2.  An  accredited  medical  or  dental 
school,  college,  or  university  for  education, 
research,  or  the  advancement  of  medical  or 
dental  science. 

An  anatomical  gift  may  also  be  made 
without  designating  a donee,  in  which  case 
any  of  the  listed  entities  may  accept  the  gift. 
What  should  be  done  with  the  document  of  gift 

The  law  allows  an  individual  to  keep  the 
document  of  gift  or  to  deliver  the  document 
to  the  designated  donee.  It  is  also  recom- 
mended that  copies  be  made  available  to 
persons  who  may  need  to  know  about  them 
such  as  close  family  members  or  an  attorney 
in  fact  if  a durable  power  of  attorney  for 
health  care  has  been  executed.  A document 
of  gift  or  a copy  may  be  deposited  in  any 
hospital,  organ  procurement  organization 
band  or  storage  organization,  or  registry 
office  that  accepts  the  document  of  gift  for 
safekeeping.  Upon  the  death  of  the  donor 
the  entity  in  possession  of  the  document 
may  allow  the  hospital  or  physician  to 
examine  or  copy  the  document  to  include  in 
the  records. 

Examination 

The  body  part  may  be  examined  or  tested 
for  HIV  or  communicable  diseases  to  ensure 
medical  acceptability  of  the  gift. 

Autopsy 

The  body  may  be  autopsied  pursuant  to 
other  state  laws. 


What  if  there  is  no 
advance  directive? 

If  a person  has  no  living  will 
or  other  form  of  advance 
directive,  the  law  provides 
that  life-sustaining 
procedures  may  be 
withheld  or  withdrawn  from 
a patient  who  is  in  a 
terminal  condition  and  who 
is  comatose,  incompetent 
or  otherwise  physically  or 
mentally  incapable  of 
communication.  To  do  so, 
there  must  be  agreement 
between  the  attending 
physicians  and  one  of  the 
following  in  order  of 
priority: 

1.  The  attorney  in  fact 
designated  to  make 
treatment  decisions  for  the 
patient 

2.  A court-appointed 
guardian  if  one  has  been 
appointed 

3.  Spouse 

4.  Adult  child  {or  a majority 
of  adult  children) 

5.  A parent 

6.  An  adult  sibling 


Iowa  Medicine  Volume  85/7  July  1 995  287 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-362-2218 

Des  Moines:  515-245-4688 


Iowa  | Medicine 


SCIENCE  AND  EDUCATION 


The  Journal 

of  the  Iowa  Medical  Society 


Latex  allergy 

# RKAgarwal,  MD;  A Al-Shash,  MD 


A 28-year-old  dentist  had  eczema  of  both 
hands  which  got  better  after  he  discontinued 
wearing  latex  gloves.  He  occasionally  coughed 
and  sneezed  in  the  office.  He  underwent  an 
appendectomy  under  spinal  anesthesia  hut 
developed  unexplained  profound  hypotension 
within  10  minutes  of  the  abdominal  incision. 
Evaluation  post-operatively  showed  him  to 
have  IgE  antibodies  to  latex  proteins. 

This  case  history  demonstrates  the  emerg- 
ing problem  of  IgE  sensitization  to  latex. 
Over  the  last  five  years,  the  FDA  has  received 
over  1,100  reports  of  injury  and  15  deaths 
associated  with  latex  allergy.  This  is  not  to  be 
confused  with  Type  IV  hypersensitivity  (con- 
tact dermatitis)  to  rubber. 

Type  I reactions 


Natural  rubber  (Cis-1,4  polyisoprene)  is  a 
processed  plant  product,  derived  from  the 
milky  sap  of  the  plant  called  Ilevea  Brasilien- 
sis.  The  type  I reactions  occur  in  response  to 
protein  allergens  which  surround  the  cis-1,4 
polyisoprene  particles  while  type  IV  hyper- 
sensitivity occurs  to  rubber  additives  like 
mercaptobenzothiazole,  tetramethvlthiauram 
and  other  chemicals  which  serve  as  accelera- 
tors and  antioxidants.  Most  patients  with 
type  IV  hypersensitivity  do  not  have  type  I or 
IgE  mediated  allergic  reactions.  It  is  possible 
to  have  type  I hypersensitivity  without  asso- 
ciated type  IV  hypersensitivity.  There  is 
some  evidence  that  continued  use  of  natural 
rubber  or  latex  product  in  patients  with  aller- 
gic contact  eczema  to  latex  might  increase 
the  likelihood  of  developing  IgE  sensitization. 

Route  of  exposure 


Immediate  hypersensitivity  reactions  have 


been  elicited  by  exposure  to  rubber  gloves, 
condoms,  barium  enema  or  bladder 
catheters,  balloons,  toys,  dental  prophylaxis 
cups  and  sports  equipment.  Gloves  are  of 
major  importance  because  of  their  frequent 
use.  A person  could  be  exposed  to  the  aller- 
gen via  skin;  oral,  vaginal,  rectal  or  uretheral 
mucosa;  or  parentral  routes  depending  on  the 
circumstances. 

Exposure  of  skin  and  respiratory  tract  usu- 
ally causes  only  local  symptoms  (i.e.,  hives, 
conjunctivitis  and  rhinitis,  swelling  of  the  lip, 
tongue  and  throat)  and  if  the  allergen  is 
inhaled  into  the  lung,  it  might  cause  symp- 
toms of  bronchospasm.  Occasionally,  severe 
systemic  reactions  can  occur  even  after  just 
being  in  the  operating  room  or  the  dentist’s 
office.  Some  reactions  result  from  irritation 
of  repeated  hand  washing  and  need  to  be  dif- 
ferentiated from  latex  hypersensitivity. 

Direct  mucosal  and  parenteral  exposure 
pose  the  greatest  risk  of  anaphylaxis.  Patients 
who  usually  experience  mild  or  manageable 
cutaneous  (contact  urticaria)  or  respiratory 
reactions  are  known  to  develop  anaphylaxis 
after  mucosal  or  parenteral  exposure. 

All  latex  related  deaths  reported  to  FDA 
have  been  associated  with  mucosal  expo- 
sure to  latex-containing  barium  catheter. 
Fortunately,  these  have  been  withdrawn 
from  the  market. 

Risk  groups 


Most  latex  allergy  occurs  in  persons  sharing 
one  thing  in  common:  repeated  exposure  to 
latex.  Persons  at  risk  include  health  care  work- 
ers, rubber  industry  workers  and  children  with 
spina  bifida  and  urogenital  abnormalities.  Any- 
one who  is  exposed  to  rubber  or  latex  products 
repeatedly  can  expect  to  be  sensitized. 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for  July 
1995. 


RK  Agarwal,  MD 
A Al-Shash,  MD 

The  authors  practice 
with  the  Allergy > Institute, 
P.  C.  in  West  Des  Moines. 


Iowa  Medicine  Volume  85  / 7 July  1995  289 


Iowa  j Medicine 


Latex  allergy 

continued 

The  prevalence  of  latex  allergy  in  the  gen- 
eral population  is  unknown,  but  it  is  higher 
among  atopies  (those  with  asthma,  allergic 
rhinitis  or  atopic  dermatitis).  Five  to  10%  of 
health  care  workers  have  evidence  of  IgE  sen- 
sitization. The  risk  is  higher  among  surgeons, 
dentists,  operating  room  nurses  and  laborato- 
ry technicians  who  have  to  wear  gloves  for  a 
longer  period  of  time  than  other  health  care 
workers.  The  prevalence  of  IgE  mediated  sen- 
sitization in  children  with  spina  bifida  varies 
from  nine  to  28%. 

Diagnosis 


All  symptoms  related  to  rubber  product 
use  may  not  be  related  to  latex.  For  example, 
condom  dermatitis  may  be  related  to  spermi- 
cidal jellies,  creams  and  foams,  diaphragms 
and  lubricants.  Frequent  handwashing  with 
various  soaps,  detergents  or  disinfectant  solu- 
tions can  produce  either  an  irritant  or  an 
allergic  contact  dermatitis. 

RAST  (radio-allergosorbent),  “use  test” 
and  epicutaneous  skin  tests  are  used  to  con- 
firm the  diagnosis.  For  most  patients  with 
spina  bifida,  in  vitro  tests  are  adequately  sen- 
sitive. For  health  care  workers  and  others 
with  latex  allergy,  RAST  test  has  been  consid- 
erably less  sensitive.  A negative  RAST  test  in 
these  subjects  cannot  exclude  latex  allergy. 

There  is  some  evidence  that  epicutaneous 
skin  tests  are  more  sensitive  than  the  RAST. 
For  the  most  part,  prick  skin  tests  are  safe, 
but  there  are  reports  of  patients  developing 
anaphylaxis  following  skin  testing.  However, 
there  are  no  reported  fatalities  following  skin 
testing.  For  extremely  sensitive  patients,  one 
can  order  a RAST  test.  If  the  RAST  is  nega- 
tive, one  can  proceed  with  use  test.  If  the  use 
test  is  also  negative,  skin  test  with  diluted 
latex  allergen  and  test  the  person  with 
increasing  concentration  of  the  latex  allergen. 

Prevention 


Avoidance  of  latex  products  is  the  only 
way  to  eliminate  the  problem,  but  this  is  diffi- 
cult as  many  household  and  medical  devices 
contain  latex  products. 

Health  care  workers  with  contact  urticaria 
or  contact  eczema  will  do  fine  if  they  avoid 
latex  gloves.  The  problem  is  harder  to  resolve 
if  they  experience  ocular,  respiratory  or  sys- 


temic symptoms  as  everyone  who  works  j 
around  them  needs  to  switch  to  non-latex  j 
gloves.  A partial  solution  to  this  problem  is  to 
use  non-powdered  gloves  as  their  use  results 
in  less  aerosolization  of  the  latex  particles. 

Even  if  these  patients  become  symptom-  \ 
free  after  latex  avoidance,  they  must  be  j 
warned  of  the  potential  risk  of  anaphylaxis 
when  these  patients  or  health  care  workers  j| 
undergo  surgical  procedures  which  expose  j 
them  to  latex  from  a variety  of  sources.  Some  ij 
patients  are  so  sensitive  that  a small  amount 
of  allergen  in  the  rubber  ports  for  IV  medica- 
tions/fluids or  medicine  vials  can  induce  ana- 
phylaxis. It  is  important  that  the  medical  | 
charts  of  all  patients  be  labeled  as  latex  aller-  j 
gic.  It  might  be  useful  to  give  the  patient  a i 
medic  alert  bracelet.  We  give  all  our  patients 
a list  of  non-latex  alternatives. 

Premedication  with  steroids,  H,  and  H, 
antagonist  and  ephedrine,  has  been  tried  to 
prevent  latex-induced  reactions  prior  to 
major,  surgical  and  dental  procedures,  but 
failures  have  been  reported.  It  cannot  be  used 
as  an  alternative  to  allergen  avoidance,  but 
can  be  considered  to  decrease  the  severity  of 
an  accidental  exposure  to  latex.  \ 

Note:  Contact  the  editors  of  Iowa  Medi-  i 
cine  for  a list  of  latex-free  alternatives  for 
use  in  hospitals.  El 


290  Iowa  Medicine  Volume  85  / 7 July  1995 


Thyrotoxic  periodic  paralysis 

# John  DiBaise,  MD 


After  a one  week  history  of  progressive 
muscle  weakness,  a 22-year-old  Chinese 
graduate  student  was  unable  to  walk.  He  was 
taking  no  medications,  there  was  no  family 
history  of  a neuromuscular  disorder  and  his 
only  other  complaint  was  heat  intolerance. 
The  physical  examination  was  remarkable  for 
tachycardia,  a grade  HAT  systolic  ejection 
murmur  at  the  left  lower  sternal  border, 
severe  proximal  muscle  weakness  in  all 
extremities  and  diminished  deep  tendon 
reflexes  in  the  legs. 

Laboratory  analysis  revealed  a serum 
potassium  of  1.7  mEq/L,  phosphorous  of  0.8 
mEq/dL,  glucose  of  152  mg/dL  and  a normal 
creatine  phosphokinase  (CPK).  After  admin- 
istration of  intravenous  potassium  phosphate 
the  potassium  and  phosphorous  levels  nor- 
malized and  the  muscle  weakness  resolved. 
Thyroid  function  studies  revealed  a free  T4  of 
4.3  mcg/dL  (0. 5-2.1)  and  TSII  <0.1  mlU/L 
(0. 4-5.0).  Electromyography  was  normal  and 
a 24-hour  radioactive  iodine  uptake  was  82%. 

While  periodic  paralysis  was  described  in 
the  late  19th  century,  the  association 
between  hyperthyroidism  and  periodic  paral- 
ysis was  not  apparent  until  the  early  1900s.12 
Thyrotoxic  periodic  paralysis  (TPP)  occurs 
predominantly  in  Asian  populations  and  is 
seen  in  approximately  2%  of  Japanese  and 
Chinese  who  develop  thyrotoxicosis.  It  is  rare 
in  other  ethnic  groups  and  occurs  in  only 
0.2%  of  North  Americans  with  thyrotoxico- 
sis. Most  cases  occur  in  the  second  to  fifth 
decade  and  there  is  a male  preponderance 
(13:1). 

Familial  periodic  paralysis  (FPP)  and  TPP 
both  involve  recurrent  attacks  of  flaccid 
weakness  that  usually  begin  in  the  legs  and 
there  may  be  a prodrome  of  muscle  cramps 
and/or  stiffness.  Attacks  are  not  usually  asso- 


ciated with  cognitive  or  sensory  deficits  and 
the  bulbar  musculature  and  muscles  of  respi- 
ration are  usually  spared.  Serious  atrial  and 
ventricular  arrhythmias  and  respiratory  fail- 
ure have  also  been  described.3  In  Orientals 
hyperthyroid  symptoms  usually  predate  TPP 
by  months  to  years.4  Recovery  of  muscle 
function  occurs  in  reverse  order  of  the 
appearance  of  paralysis.  Moderate  exercise 
will  attenuate  the  severity  of  the  attack  and 
may  hasten  the  recovery.5  Numerous  trigger- 
ing factors  have  been  described,  including 
carbohydrate  load,  vigorous  exercise  then 
rest,  cold,  trauma,  infection,  menses,  alcohol 
and  emotional  stress.  Ingestion  of  high  carbo- 
hydrate foods  and  vigorous  exercise  followed 
by  rest  commonly  precede  a hypokalemic 
attack.5 

The  principal  biochemical  abnormality  in 
TPP  is  hypokalemia  but  total  body  potassium 
stores  remain  normal.6  Serum  phosphorous 
levels  may  be  depressed  and  CPK  levels  are 
variably  increased.  Electromyograms  and 
muscle  biopsies  reveal  nonspecific  changes 
characteristic  of  a myopathy. 

Treatment 


Spontaneous  recovery  within  three  to  36 
hours  is  the  rule.  Oral  potassium  chloride  is 
the  treatment  of  choice  as  intravenous 
administration  of  dextrose-containing  solu- 
tions may  delay  the  correction  of  serum 
potassium  and  may  be  associated  with  hyper- 
kalemia. Potassium  exits  muscle  tissue  at  a 
rate  of  approximately  15  mEq/hour  during 
the  recovery  phase  of  an  acute  attack.7 
Administration  of  phosphate  is  generally  not 
necessary  as  levels  normalize  simultaneously 
with  potassium  levels. 

Management  of  the  underlying  hyperthy- 


John  DiBaise,  MD 

Dr  DiBaise  practices  with 
the  University  of  Iowa 
Depart  ment  of  Internal 
Medicine. 


Iowa  Medicine  Volume  85  / 7 July  1995  291 


Iowa  I Medicine 


SCIENCE  AND  EDUCATION 


Thyrotoxic  periodic  paralysis 

continued 

roidism  is  the  definitive  treatment  and  until  a 
euthyroid  state  is  achieved,  persons  with  TPP 
should  avoid  potential  triggering  events.  Propra- 
nolol, potassium  chloride  and  spironolactone 
have  been  used  with  limited  success  as  prophy- 
lactic agents.  After  effective  treatment  of  hyper- 
thyroidism persons  with  TPP  will  no  longer 
develop  spontaneous  or  induced  attacks. 

Pathophysiology 


TPP  usually  occurs  in  conjunction  with 
Graves’  disease  but  has  also  been  reported 
with  multinodular  goiter,  solitary  thyroid 
adenoma,  lymphocytic  thyroiditis,  iodine- 
induced  thyrotoxicosis  and  thyroid  hormone 
ingestion.  No  consistent  genetic  marker  has 
been  identified  but  an  underlying  genetic 
basis  is  suggested  by  family  studies  and  the 
ethnic  distribution. 

An  electrophysiologic  abnormality  of  the 
skeletal  muscle  membrane  is  suspected  but 
the  precise  nature  of  the  pathophysiologic 
disturbance  in  TPP  remains  undefined.8  Grob 
has  hypothesized  that  the  intracellular  shift 
of  potassium  into  muscle  results  in  hyperpo- 
larization of  the  muscle  membrane  with  a 
resultant  muscle  refractoriness.9  Insulin  may 
also  play  a role  in  potassium  shifts.  Some 
individuals  with  TPP  have  an  exaggerated 
insulin  response  to  a carbohydrate  load  and 
markedly  elevated  insulin  levels  have  been 
observed  in  some  persons  with  TPP  during 
attacks.  10,11  Insulin  may  act  to  increase  the 
activity  of  Na  + -K  + -ATPase  causing  an 
increase  in  intracellular  potassium. 

The  exact  role  of  thyroid  hormone  in  TPP 
is  uncertain.  Elevated  thyroid  hormone  levels 
alter  plasma  membrane  permeability  to  sodi- 
um and  potassium,  a function  linked  to 
increased  Na+-K+  pump  activity.12  Hyperthy- 
roidism also  increases  tissue  responsiveness 
to  beta-adrenergic  stimulation  which  in  turn 
may  increase  Na+-K+  pump  activity.13  In  TPP, 
thyroid  hormone  may  work  in  concert  with 
increased  insulin  and  beta-adrenergic  activity 
to  alter  resting  membrane  potentials  that 
lead  to  muscle  paralysis. 14,15 

References 


References  noted  in  this  article  are  avail- 
able from  either  the  author  or  the  editors  of 
Iowa  Medicine. El 


Medical  Management 
Strategies , P.C. 

Gary  Nielsen , CPA 
t Procedure  Code  Analysis 
m-  Fee/Reimbursement  Analysis 
Evaluation  & Management 
Utilization  Analysis 
m-  New  Procedure  Pricing  Analysis 
Relative  Value  Scale  Analysis 
Unit  Cost  Analysis 

Call  for  a no  cost  estimate  of  how  we  can 
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292  Iowa  Medicine  Volume  85  / 7 July  1995 


'owa  [Medicine 


THE  EDITOR  COMMENTS 


Are  you  afraid 
of  death? 


There  is  no  cure  for  birth  and  death  save 
to  enjoy  the  interval. 

George  Santayana,  Philosopher,  1863-1952 

We  begin  to  die  at  birth;  the  end  flows  from 
the  beginning. 

Marcus  Manilius,  Latin  poet,  First  century  BC 

I will  use  that  regimen  which,  according 
to  my  ability  and  judgement,  shall  be  for 
the  welfare  of  the  sick,  and  I will  refrain 
\from  that  which  shall  be  baneful  or  inju- 
rious. 

Oath  of  Hippocrates 


the  beginning.”  As  Santayana  concluded, 
“There  is  no  cure  for  birth  and  death  save  to 
enjoy  the  interval.” 

In  a recent  issue  oiJAMA  (April  5,  1995,  p. 
1039)  McCue  discusses  the  naturalness  of  death . 
He  declares  that  the  acceptance  of  death  di- 
rectly conflicts  with  the  medications  and 
legalization  that  characterizes  modern  society’s 
treatment  of  dying  elderly  patients.  In  years 
past  before  the  technology  and  pharmaceutical 
regimens  of  today  death  was  considered  natu- 
ral and  expected.  The  caring  physician  stayed 
with  the  family  during  the  last  hours  assisting  in 
the  understanding  of  this  natural  event.  Our 
profession  today  has  become  so  defensive  about 
death  that  we  view  this  last  chapter  of  life  as  a 
medical  failure  and  defeat. 

McCue  suggests  making  dying  a diagnosis 
wherein  the  physician  recognizes 
it  as  a chronic,  incurable  disease. 
Acceptance  then  negates  fruitless 
attempts  at  diagnosis  and  cure- 
more  consultations,  drugs  and 
technological  procedures  which 
only  delay  the  inevitable.  All  this 
at  additional  cost  in  stress  and 
suffering;  yes,  also  in  dollars;  to  all 
involved.  However,  when  death  is  imminent  it 
is  not  for  physicians  to  terminate  life  by  any 
methods  of  euthanasia.  Life  is  sacred.  Its 
beginning  with  birth  proceeds  to  death  by  what- 
ever pathway  is  set  for  each  one.  Let  us  view  it 
as  natural  and  inevitable  and  celebrate  each  life 
as  a wonderful  existence  for  however  long  it 
may  be.  [EH 


Most  physicians,  as  most  people,  are  fear- 
ful of  death.  We  physicians  have  learned 
to  equate  death  with  professional  defeat 
or  failure.  Our  lot  has  been  to  keep  the  dying 
patient  alive  by  whatever  means  available,  of- 
ten when  it  is  obvious  such  measures  may  be 
futile.  Yet,  there  is  the  fear  of  defeat,  the  actual 
fear  of  death  and  the  fear  of  legal 
reprisal  when  there  has  not  been  a 
total  effort  to  keep  the  dying  pa- 
tient alive  a bit  longer. 

Our  Oath  of  Hippocrates  de- 
clares that  we  as  physicians  will 
“use  that  regimen  which  according 
to  our  ability  and  judgement  shall 
be  for  the  welfare  of  the  sick.”  This 
declaration  does  not  imply  that  extraordinary 
means,  though  futile,  be  indicated.  The  only 
addition  to  this  declaration  is  that  we  shall 
“refrain  from  using  means  that  are  baneful  and 
injurious.” 

Life  consists  of  three  phases — birth,  living 
and  death.  As  Manilius  declared  centuries  ago, 
“We  begin  to  die  at  birth;  and  the  end  flows  from 


We  physicians 
have  learned 
to  equate 
death  with 
professional 
defeat  or  failure. 


Marion  Alberts,  MD 


Iowa  Medicine  Volume  85/ 7 July  1995  2 93 


Who?  ■ What? 


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▼ 

1995  IMS  House  of  D 

The  1995  annual  meeting  of  the  Iowa  Medical  Society  House 
of  Delegates  was  held  April  29-30  at  the  Des  Moines  Marriott 
Hotel.  House  sessions  were  chaired  by  Donald  Kahle,  MD, 
speaker.  The  annual  banquet  was  held  April  29  and  was 
emceed  by  James  White,  MD,  IMS  president. 

▼ 

House  of  Delegates  policy  actions 

Reports  considered  by  the  1995  House  of  Delegates  came 
from  the  Reference  Committee  on  Medical  Service  and 
Miscellaneous  Business,  the  Reference  Committee  on 
Legislation  and  the  Reference  Committee  on  Reports  of 
Officers  and  Articles  of  Incorporation  and  Bylaws.  Based  on 
consideration  of  the  reports,  the  IMS  will  take  the  following 
actions: 

•Reaffirm  the  IMS  Statement  of  Principles. 

•Increase  1996  IMS  dues  by  #10. 

•Maintain  the  current  quality  and  format  of  Iowa  Medicine, 
while  recognizing  that  the  Board  has  a fiduciary  responsibil- 
ity. Approved  an  amendment  to  the  Bylaws  striking  the 
requirement  that  Iowa  Medicine  be  published  on  a monthly 
basis  and  a resolution  that  the  Board  consider  an  Iowa 
Medicine  subscription  fee  for  non  dues-paying  members 
(emeritus  and  life  members). 

•Approve  an  amendment  to  the  Bylaws  providing  for  repre- 
sentation of  Iowa  medical  specialty  societies  in  the  House  of 
Delegates  and  the  addition  of  a new  section  establishing  cer- 
tain eligibility  requirements  and  an  approval  process. 
•Approve  an  amendment  to  the  Bylaws  providing  that  the 
executive  vice  president  shall  be  covered  by  the  indemnifi- 
cation provisions. 

•Continue  to  hold  the  annual  meeting  of  the  IMS  House  of 
Delegates  in  April. 

•Make  state  specialty  societies  aware  of  IMS  capability  to 
provide  administrative  services  on  a fee-for-service  basis. 
•Establish  a task  force  to  work  with  other  organizations  on 
appropriate  revisions  of  Iowa  law  relating  to  HIV/AIDS. 
Support  physician  and  public  education  about  HIV/AIDS, 
available  preventive  measures  and  legislative  revisions  to 
permit  patient-specific  information  to  reach  the  appropriate 
state  health  agencies. 

•Oppose  the  use  of  the  Drug  Enforcement  Administration 
(DEA)  registration  number  for  any  purpose  other  than  for 
verification  to  the  dispenser  that  the  prescriber  is  authorized 
by  federal  law  to  prescribe  controlled  substances.  Encourage 
physicians  to  report  any  inappropriate  requests  for  DEA 
numbers  to  the  Iowa  Board  of  Pharmacy  Examiners  and  edu- 
cate physicians  on  the  reporting  process. 

•Continue  to  support  the  AMA’s  policy  statement  on  firearm 
safety  and  regulation. 

•Referred  a resolution  regarding  pleas  in  criminal  cases. 

•IMS  Task  Force  on  Domestic  Violence  be  continued  and 
actively  participate  in  legislative  studies  relating  to  domestic 
violence  with  other  organizations  as  opportunities  arise. 
•Establish  a Task  Force  on  Violence  Intervention  and 


ELEGATES  PROCEEDINGS 

Prevention  to  investigate  and  recommend  methods  to  assist 
in  keeping  “unsupervised  weapons”  out  of  the  hands  of 
minors. 

•Adopt  a prudent  layperson  definition  of  emergency  ser- 
vices. 

•Develop  a support  program  for  physicians  being  sued  for 
malpractice  and  include  educational  materials  to  assist  local 
physician  organizations.  Work  with  liability  insurance  carri- 
ers and  appropriate  IMS  committees  to  develop  such  a sup- 
port program. 

•Encourage  physicians  to  place  their  assets  in  plans  which 
are  protected  from  civil  liability  awards  including  malprac- 
tice suits  and  that  physicians  be  encouraged  to  work  with 
pension  planners  to  ensure  pension  assets  are  protected. 
•Encourage  the  AMA  Council  on  Ethical  and  Judicial  Affairs 
to  continue  to  review  the  ethical  issues  relating  to  appropri- 
ate care  at  the  end  of  life  and  work  with  other  organizations 
on  educational  strategies  for  end-of-life  issues. 

•Reaffirm  its  policy  to  strongly  encourage  the  IFMC  to  pro- 
vide the  House  of  Delegates  an  annual  report  to  increase 
communications  between  the  two  organizations. 

•Adopt  a 3-page  IMS  policy  statement  on  CHMIS  (see  June 
1995  issue  of  Iowa  Medicine  for  full  text). 

•Support  AMA  efforts  to  eliminate  entirely  or  develop  more 
fairly  calculated  Geographic  Practice  Cost  Indices. 

•Referred  a resolution  regarding  the  start  of  the  school  day. 
•Encourage  students  and  residents  to  be  involved  in  the  leg- 
islative and  political  process. 

T 

Award  winners 

At  the  annual  banquet,  Laveme  Wintermeyer,  MD,  former 
state  epidemiologist  from  Des  Moines,  received  the  1995  IMS 
Merit  Award.  Dr.  Herman  Hein,  Iowa  City,  received  the  Ben 
T.  Whitaker  Award  of  the  Interstate  Postgraduate  Medical 
Association  of  North  America.  Dr.  Paul  Laube,  suigeon  from 
Dubuque,  received  the  IMS  Physician  Community  Service 
Award.  The  John  H.  Sanford  Award  was  given  to  Jim  Koch, 
executive  secretary  of  the  Rock  Island  and  Scott  County 
Medical  Societies.  Mary  Ann  Bechler,  clinic  administrator 
for  the  Northwest  Iowa  Orthopaedic  and  Sports  Center  in 
Sioux  City  received  the  IMS  Outstanding  Medical  Office 
Administrator  Award  and  members  of  the  IMS  Alliance  were 
recipients  of  the  Washington  Freeman  Peck  Award. 

T 

April  29  session 

Registered  for  the  April  29  session  of  the  House  were  133 
physician  delegates.  Minutes  of  the  1994  House  of  Delegates 
session  were  approved  as  summarized  in  the  July,  1994  issue 
of  Iowa  Medicine. 

New  delegates  to  the  House  were  introduced  and  reference 
committee  appointments  were  announced. 

Dr.  Richard  Corlin,  vice  speaker  of  the  AMA  House  of 
Delegates,  addressed  the  House  and  information  regarding 


▼ 


1 9 9 5 IMS  House  of  Del 

CINTINBEI 


the  House  agenda  was  reviewed. 

Two  checks  totaling  over  #18,800  were  presented  on  behalf 
of  the  AMA-Education  and  Research  Foundation  to  Dr. 
Robert  Kelch,  dean,  University  of  Iowa  College  of  Medicine. 
The  funds,  raised  primarily  through  the  efforts  of  the  IMS 
Alliance,  are  to  be  utilized  by  the  U of  I College  of  Medicine’s 
excellence  fund  and  assistance  fund. 


T 

Reports  to  the  House 

Reports  contained  in  the  1995  House  of  Delegates  handbook 
were  approved. 

Supplemental  reports  from  the  Board  of  Trustees,  Judicial 
Council  and  two  committees  were  referred  to  reference  com- 
mittees. The  physicians’  memorial  list  was  presented  by  Dr. 
Kathryn  Ophiem,  chairman  of  the  IMS  Judicial  Council,  with 
delegates  observing  a moment  of  silence  in  honor  of 
deceased  physicians. 

Informational  reports  were  submitted  by  the  IMS  Education 
Fund,  IMS  Services  and  MMIC.  Dr.  James  White  presented 
his  address  as  outgoing  IMS  president,  emphasizing  the  need 
to  minimize  the  effect  of  governmental  regulations  on  the 
practice  of  medicine. 


IMS  OFFICERS  FOR  1995-96 

The  report  of  the  Nominating  Committee  was  read.  The  fol- 
lowing officers  were  elected: 


President-elect 
Vice  president 
Trustee  (3-year  term) 
Speaker,  House  of 
Delegates 
Vice  speaker 
AMA  delegates 
(2-year  term) 


William  McMillan,  MD,  Ottumwa 
Sterling  Laaveg,  MD,  Mason  City 
Siroos  Shirazi,  MD,  Iowa  City 


Donald  Kahle,  MD,  Dubuque 
Tom  Throckmorton,  MD,  Spencer 
Clarkson  Kelly,  Jr,  MD,  Charles  City 
Daniel  Youngblade,  MD,  Sioux  City 
AMA  alternate  delegates  Bernard  Fallon,  MD,  Iowa  City 
(2-year  term)  Bryan  Pechous,  MD,  Dubuque 


Four  District  Councilors  were  also  chosen.  They  are:  Robert 
Kent,  MD,  Burlington  (District  I);  John  Justin,  MD,  Mason 
City  (District  VI);  Jay  Heitzman,  MD,  Ottumwa  (District  IX); 
and  Linda  Iler,  MD,  Lake  City  (District  XIII). 

Sixteen  resolutions  submitted  by  councilor  districts  were 
introduced  and  referred  to  reference  committees.  Actions 
taken  on  the  resolutions  are  reported  subsequently. 

The  speaker  presented  information  on  the  Reference 
Committee  hearings  and  the  concluding  session  of  the  IMS 
House  of  Delegates. 

T 

Life  members 

The  following  physicians  were  elected  to  life  membership  in 
the  Iowa  Medical  Society.  (Life  members  are  physicians  who 
have  practiced  medicine  for  50  years  and  have  been  mem- 


EGATES PROCEEDINGS 


bers  of  the  IMS  for  15  consecutive  years): 

Robert  Allen,  MD,  Burlington;  William  Baird,  MD,  Ames; 
Elmer  Bean,  MD,  Council  Bluffs;  James  Coffey,  MD, 
Emmetsburg;  Eugene  Coffman,  MD,  Bellevue;  Russell 
Conkling,  MD,  Cedar  Rapids;  Dean  Cooper,  MD,  Fort 
Dodge;  Thomas  Coriden,  MD,  Sioux  City;  Richard  Corton, 
MD,  Waterloo;  Robert  Donlin,  MD,  Harlan;  Harley  Feldick, 
MD,  Iowa  City;  Frederick  Fuerste,  MD,  Dubuque;  Louis 
Greco,  MD,  Boone;  Charles  Gutenkauf,  MD,  Des  Moines; 
John  Huey,  MD,  Cedar  Rapids;  Robert  Jongewaard,  MD, 
Wesley;  James  Kennedy,  MD,  Coralville;  Walter  Kopsa,  MD, 
Tipton;  Otto  Kruse,  MD,  Tipton;  Rufus  Kruse,  MD, 
Marshalltown;  Jean  Le  Poidevin,  MD,  Waterloo;  Edward 
Mason,  MD,  Iowa  City;  Emmett  Mathiasen,  MD,  Council 
Bluffs;  Roger  Mattice,  MD,  Emmetsburg;  Theodore  Mazur, 
MD,  Burlington;  Richard  Miller,  MD,  Waterloo;  Robert 
Morrison,  MD,  Waterloo;  Jack  Moyers,  MD,  Iowa  City; 
Gerald  Nemmers,  MD,  Washington;  Don  Newland,  MD,  Des 
Moines;  Loran  Parker,  MD,  Des  Moines;  Gordon  Rahn,  MD, 
Mt.  Vemon;  John  Singer,  MD,  Iowa  City;  Glenn  Skallerup, 
MD,  Red  Oak;  William  Spencer,  MD,  Osage;  Warren 
Swayze,  MD,  Muscatine;  Joel  Teigland,  MD,  Des  Moines; 
John  Thomsen,  MD,  Armstrong;  Russell  Van  Wetzinga,  MD, 
Bettendorf;  Donald  Wagner,  MD,  Sioux  City,  Janet  Wilcox, 
MD,  Iowa  City;  and  Grey  Woodman,  MD,  Clinton. 

Emeritus  IMS  membership  was  accorded  to  55  physicians. 

▼ 

April  30  session 

Registered  for  the  April  30  session  of  the  House  were  103  del- 
egates. Minutes  of  the  April  29  session  were  read  and 
approved. 

Mrs.  Barbara  Bell,  past  president  of  the  Iowa  Medical  Society 
Alliance,  addressed  the  delegates  regarding  Alliance  projects 
during  the  past  year.  Mrs.  Sandra  Mitchell,  president-elect  of 
the  American  Medical  Association  Alliance,  also  addressed 
the  House. 

The  House  of  Delegates  acted  on  reports  from  three  refer- 
ence committees  and  the  speaker  acknowledged  the  efforts 
of  the  committees.  The  House  was  adjourned  and  Joseph 
Hall,  MD  of  Des  Moines  was  installed  as  president  for  the 
coming  year. 

Organizational  meetings  of  the  IMS  Board  of  Trustees  and 
Judicial  Council  occurred  following  Dr.  Hall’s  installation. 


[ovva  [Medicine 


THE  ART  OF  MEDICINE 


What’s  in  a name? 


My  regular  readers  might  recall  that  I 
occasionally  voice  my  interest  in  words 
and  meanings.  I suppose  I’ve  always 
had  some  degree  of  interest  or  curiosity  about 
them,  but  as  I’ve  grown  older  I feel  ever  more 
urgently  the  power  for  good  or  ill  of  those 
abstract  symbols  we  call  words.  The  Hebrew 
Bible  (Genesis,  Chap.  11:1-9)  tells  the  wonder- 
ful story  of  the  tower  of  Babel,  which  as  a child 
1 always  found  interesting  and  picturesque. 
Even  in  biblical  times  there  was  recognition  of 
the  enormous  (and  therefore  theologically 
threatening)  power  if  everyone  “spoke  the  same 
language”;  thus  arose  the  “justification”  for 
multiple  languages  and  the  associated  disper- 
sion of  groups  of  people. 

Often  we  hear  people  dismiss  disagreements 
about  words  as  “just  semantics”. 

Just?  Another  uncritical  maneu- 
ver is  to  ask  the  question,  “What’s 
in  a name?”  to  imply  that  names 
make  no  difference.  One  should 
always  remember  the  source  and 
purpose  of  that  question.  It’s  a 
wonderfully  persuasive,  seductive 
line  that  Shakespeare  assigned  to 
Romeo’s  use  in  convincing  Juliet  that  his  family 
name,  Montague,  hated  by  her  Capulet  family, 
need  not  impede  their  romance.  Unfortunately 
for  them  and  so  many  others,  hatred  often  runs 
thicker  than  love.  Or  consider  the  great  num- 
ber of  requests  tallied  each  year  by  the  Ameri- 
can Library  Association  to  remove  Huckle- 
berry Finn  from  school  or  public  libraries  be- 
cause Mark  Twain  names  his  major  character 


“Nigger  Jim”  and  today  the  adjective  has  grown 
painful  and  pejorative.  If  your  doctor  says,  “We 
finally  have  a diagnosis:  cancer  of  the  pan- 
creas,” are  you  likely  to  respond,  “Oh  well,  one 
diagnosis  is  as  good  or  bad  as  another”?  A 
patient  whom  I met  recently  while  visiting  the 
Gillis  W.  Long  Hansen’s  Disease  Center  at 
Carville,  Louisiana  (formerly  called  our  na- 
tional leprosarium ) described  the  anguish  and 
dreadful  consequences  in  his  own  life  and  that 
of  his  family  caused  by  the  use  of  the  words 
“leper”  and  “leprosy”.  A worldwide  effort  is 
underway  to  change  the  terminology  to  Hansen’s 
Disease. 

These  reflections  about  words  and  meanings 
have  been  prompted  by  a card  that  just  came 
from  the  Iowa  Medical  Society,  cautioning  the 
reader,  if  “about  to  sign  a managed 
care  contract”,  to  consider  a list  of 
contract  pitfalls.  Crucial  phrases 
include  “hold  harmless  clause”, 
“due  process  rights”,  “non-compet- 
ing covenants”,  “evergreen  clause”. 
The  final  question,  “How  and  how 
much  will  you  be  paid?”  has  nice 
familiar  one-syllable  words  that 
convey  an  idea  I can  grasp  easily;  those  other 
phrases  are  pitfalls  indeed.  As  the  message 
suggests,  an  appropriate  translator  (often  called 
an  attorney)  is  indeed  someone  “you  may  wish 
to  consult”.  Words  may  convey  delight — even 
ecstasy — but  never  let  yourself  fall  prey  to  the 
childhood  shibboleth  which  claims  that  while 
sticks  and  stones  may  break  my  bones,  words 
will  never  hurt  me.  QjH 


A worldwide 
effort  is  under- 
way to  change 
the  terminology 
to  Hansen’s 
Disease. 


Richard  Caplax,  MD 


Iowa  Medicine  Volume  85/ 7 July  1995  295 


Iowa  [Medicine 


Classified  Advertising 


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south  central  Minnesota  with  a trade  area 
population  of  +250,000.  Guaranteed  salary 
first  year,  incentive  thereafter  with  full  range 
of  benefits  and  liberal  time  off.  For  more 
information,  call  Roger  Greenwald,  Executive 
Vice  President,  at  507/389-8500  or  Byron  C. 
McGregor,  Medical  Director,  at  507/389-8548 
or  write  1230  East  Main  Street,  P.O.  Box  8674. 
Mankato,  Minnesota  56002-8674. 


Springfield,  Missouri — Bass  Pro  Shop  and  40 
miles  to  Branson.  BE/BC  FPs.  OB  optional, 
salaried  position  and  production  bonus,  call 
1:7,  teaching  hospital,  university  community. 
Contact  Vivian  M.  Luce,  Cejka  & Co.,  1/800- 
765-3055  or  fax  CV  for  immediate  attention  to 
314/726-3009  (IMs  welcome). 


J 


296  Iowa  Medicine  Volume  85/ 7 July  1995 


CLASSIFIED  ADVERTISING 


LeMars,  Iowa 

Seeking  quality  physicians  to  prac- 
tice at  a 4300  average  volume  ER. 
Director  and  staff  positions.  Full 
and  regular  part-time.  Democratic 
group,  highly  competitive  compen- 
sation, paid  St.  Paul  malpractice  with 
unlimited  tail,  excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
ACUTE  CARE , INC.,  P.O.  Box  515, 
Ankeny,  Iowa  50021;  phone  800/ 
729-7813. 


Stoughton,  Wisconsin — Dean  Medical  Center, 
a 350-physician  multispecialty  group  is 
actively  recruiting  a BE/BC  family  physician 
for  our  Stoughton  Clinic,  which  is  located 
approximately  20  miles  south  of  Madison 
fpopulation  190,000).  Currently  there  are  3 
internists,  4 family  practice  physicians,  one 

i pediatrician  and  one  general  surgeon  at  this 
clinic.  Call  would  be  shared  equally  among 
the  family  physicians.  The  Stoughton  Hospital 
is  a 50-bed  facility  adjoining  the  new  medical 
office  building.  Stoughton  has  a population  of 
approximately  9,000  and  growing  with 
excellent  schools  and  neighborhoods.  This  is 
an  excellent  position  which  enables  you  to  live 
in  a safe  community  with  the  cultural  and 
professional  resources  of  a larger  city  just 
minutes  away.  A two-year  guaranteed  salary 
plus  incentive  and  benefits  is  being  offered  for 
this  position.  Contact  Scott  Lindblom,  Dean 
Medical  Center,  1808  West  Beltline  Highway, 
Madison,  Wisconsin;  1-800/279-9966;  608/250- 
1550  (work);  608/833-7985  (home);  or  fax 
608/250-1441. 


Emergency  Medicine 
Administrative  Opportunity 
Ottumwa,  Iowa 

Exceptional  opportunity  for  primary  care 
trained  or  experienced  emergency  physician. 

• 19,000  Annual  Volume 

• 12-Hour  Shifts 

• Double  Coverage 

• New  Department 

1 • Flexible  Scheduling 

• No  Call  Responsibility 

• Generous  Compensation  Package 

• Paid  Malpractice  Insurance 

• Health/Dental,  Life,  Disability 

Send  CV  or  call  Sheila  Jorgensen 
EMERGENCY  PRACTICE  ASSOCIATES 

PO  Box  1260,  Waterloo,  Iowa  50704 
800/458-5003  or  fax  319/236-3644 


Washington,  Iowa — Washington  County 
Hospital  is  seeking  a director  for  its  emergency 
department.  Board  certification  in  either 
family  practice  or  internal  medicine  with  at 
least  2 years  emergency  department  experi- 
ence is  required  for  this  position.  Hours  are 
from  6 p.m. — 6 a.m.  Monday  through 
Thursday  with  no  on-call.  Guaranteed  income 
of  approximately  $100,000  with  benefits 
available  to  include  life,  health,  dental  and 
401K  Plan.  In  addition,  Coastal  has  the  ability 
to  procure  professional  liability  on  your  behalf. 
Please  call  Paula  Martin  at  Coastal  Physician 
Services  of  the  Midwest,  Inc.  at  1-800/326- 
2782  for  more  information,  or  fax  your  CV  to 
314/291-5152. 

Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 
an  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 
family  oriented  community  40  miles  northeast 
of  Des  Moines.  We  have  a beautiful  new 
facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital. 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-malting,  1 in  8 call 
and  a very  competitive  salary/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
752-5469. 


Emergency  Medicine — Outstanding  opportuni- 
ties in  emergency  medicine  available  in  a 
variety  of  Iowa  and  Minnesota  locations  for 
primary  care  trained  or  experienced  emer- 
gency physician.  Quality  lifestyles  in  family 
oriented  communities.  Guaranteed  compensa- 
tion, paid  malpractice,  health/dental,  life, 
disability.  Send  CV  or  call  Sheila  Jorgensen. 
Emergency  Practice  Associates,  P.O.  Box 
1260,  Waterloo,  Iowa  50704;  800/458-5003, 
fax  319/236-3644. 

Time  For  a Move?— BC/BE  FP,  IM,  OB/GYN, 
PEDS  Our  promise — We’ll  save  you  valuable 
time  by  calling  every  hospital,  group  and  ad  in 
your  desired  market.  You’ll  know  every  job 
within  20  days.  We  track  every  community  in 
the  country,  including  over  2000  rural 
locations.  Cedar  Rapids,  Des  Moines,  Quad 
Cities,  Kansas  City,  Boston,  Chicago,  India- 
napolis, many  more.  New  openings  daily — call 
now  for  details!  The  Curare  Group,  Inc.,  M-F 
9am-8pm,  Sat  1-5  pm  EST.  800/880-2028,  Fax 
812/331-0659. 


ACUTE  CARE 

ANESTHESIA  SERVICES,  L.C 

Recruiting  MD/DO  Anesthesiologists  & CRNAs 

Professionally  rewarding,  equitable 
anesthesia  practices. 

Full-time  and  part-time. 

Iowa  and  Nebraska. 

Incentive-based  compensation  & benefits — 
including  St.  Paul  medical  professional 
liability  insurance. 

Contact  Melissa  J.  Milliken,  CMSC, 
Director  of  Professional  Relations 
800/729-781 3 or  send  CV  to 
PO  Box  515,  Ankeny,  Iowa  50021 


Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 

(Continued  next  page) 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  $2.00 
per  line  with  a S30  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  $20  per  insertion.  Display 
classified  advertising  sells  for  $25  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85/ 7 July  1995  297 


Iowa  [Medicine 


CLASSIFIED  flDVERTISI  N C 


Boone , Iowa 

Seeking  a quality  emergency  physician 
interested  in  a stellar  emergency  medi- 
cine practice.  Full  and  regular  part- 
time  position  available.  Democratic 
group,  paid  St.  Paul  malpractice  with 
unlimited  tail.  Excellent  benefit  pack- 
age/bonuses to  full-time  physicians. 
Average  volume  with  above-average 
compensation.  ACUTE  CARE,  INC., 
P.O.  Box  515,  Ankeny,  Iowa  50021; 
phone  800/729-7813. 


115-Physician,  Midwest  Multispecialty — 

Seeking  BG/BE  candidates:  dermatology, 
family  medicine,  pulmonology.  Comprehen- 
sive health  care  center  for  14  counties, 
population  over  320,000.  Two-year  guaran- 
teed salary,  relocation  and  CME  funds  part  of 
the  many  benefits.  Safe,  thriving  family 
community  with  stable  economy  offers  a 
rewarding  quality  of  life.  Purdue  University 
offers  academics,  cultural  events  and  Big  10 
sports.  Physician  Recruitment,  Arnett  Clinic, 
PO  Box  5545,  Lafayette,  Indiana  47904;  800/ 
899-8448. 


STORM  LAKE,  IOWA 


Rural  lakeside  community  provides  unique 
setting  for  self-styled  family  practice.  Em- 
ployment with  clinic  foundation  owned  by 
county  hospital  means  no  buy-ins,  1:9  call 
coverage  with  weekend  ER  relief  coverage, 
full  employment  contract  with  guarantee 
and  excellent  benefit  package.  You  deter- 
mine what  patients  to  hand  off  in  an  outpa- 
tient hospital  based  referral  system  of  25 
specialists.  A+  schools,  A+  recreation  and 
A+  amenities.  Send  CV  or  call  Darrell 
Pritchard,  Administrator,  Buena  Vista 
Clinic,  Box  742,  Storm  Lake,  Iowa  50588; 
collect  712/732-5012;  fax  712/732-2538. 


Family  Practitioner  • Internist 


Want  the  best  of 
worlds? 

Live  and  work  in  a rural  community-yet  have  easy 
access  to  the  educational,  cultural,  shopping,  and  en- 
tertainment opportunities  of  the  big  city.  Enjoy  all  the 
benefits  that  go  with  small-town  living-good  neigh- 
bors, safe  schools,  affordable  housing,  abundant  rec- 
reational choices-and  go  to  the  city  when  you  want! 

St.  Croix  Falls,  Wisconsin  is  located  just  over  the 
scenic  St.  Croix  River  from  Taylors  Falls,  Minnesota  and 
within  45  minutes  of  the  metropolitan  Twin  Cities.  With 
25,000  households  within  the  clinic  service  area,  River 
Valley  Medical  Center  is  the  region’s  largest  and  most 
diversified  practice  group-13  family  practitioners,  2 
internists,  2 general  surgeons,  2 orthopedic  surgeons 
and  a physician  assistant.  Clinic  is  attached  to  a 50- 
bed  acute  care  hospital  with  a wide  range  of  services. 

Guaranteed  first -year  salary  with  second-year  part- 
nership and  excellent  fringes. 


m 


Send  detailed  CV  to: 

Cathy  Kortas 

River  Valley  Medical  Center 
208  S.  Adams  St. 

St.  Croix  Falls,  Wl  54024 


Physicians  & Surgeons 
needed  for 
locum  tenens  and 
permanent  opportunities 
nationwide 

For  more  information  contact: 
Physician  Search  Consultants 
101  27th  Avenue  SE,  Suite  120 
Minneapolis,  Minnesota  55414 
612/627-9350  or  800/345-9350 

Family  Practitioner — Fairfield,  Iowa.  Board 
certified/board  eligible  to  join  1 of  2 busy 
successful  clinics  located  next  to  hospital. 
Fairfield  is  the  county  seat  with  a rural 
population  of  10,000.  A university  town, 
situated  in  the  tree  covered  hills  of  southeast 
Iowa.  There  are  3 state  parks  within  30  miles. 
Fairfield’s  schools  rank  among  the  best  in 
Iowa.  Call/write  Walter  Brownlee,  CEO, 
Jefferson  County  Hospital,  PO  Box  588, 
Fairfield,  Iowa  52556;  515/472-4111. 


298  Iowa  Medicine 


Volume  85/7  July  1 995 


Happy 
Anniversary 
Ruth !! 

40  Years9 
Service 
To  Iowa 
Physicians! ! 

And,  Goiny 
Strong!! 


In  1955  Ruth  Clare’s  name  was  brand  new 
to  Iowa  physicians. 

That’s  changed  dramatically  over  40  years. 
Now,  in  1995,  Ruth’s  name  is  well  known  to 
Iowa  Medical  Society  members  and  their 
staffs. 

We’re  proud  to  salute  Ruth  on  the  fortieth 
anniversary  of  her  employment,  first  with 
The  Prouty  Company,  and  now  with  its  suc- 
cessor, Bernie  Lowe  & Associates,  Inc. 

To  many  Iowa  doctors  and  clinic  managers, 
Ruth  is  a cordial  voice  on  the  telephone  or 
a signature  at  the  bottom  of  an  informative 
letter.  On  other  occasions,  she’s  a pleasant 


face  across  the  table  in  your  office  or  ours  — 
explaining  how  a particular  IMS-sponsored 
insurance  program  works. 

Ruth  continues  to  represent  BLA  ably.  She’s 
real  life  testimony  to  our  commitment  of 
service  to  Iowa  physicians. 

Please  join  us  in  congratulating  Ruth  on  her 
long  and  excellent  performance.  She  and  all 
of  us  at  Bernie  Lowe  & Associates  are  proud 
of  our  long  association  with  the  Iowa 
Medical  Society. 

Call  us  when  we  can  help  with  your  per- 
sonal insurance  needs  — or  those  of  your 
practice. 


BERNIE  LDWE  & ASSOCIATES.  INC. 

Insurance  Administrators  to  Professional  Associations  £* 
Universities  and  Colleges 

515-222-0011  1-B00-942-471B  FAX  515-222-0915 

2700  Westown  Parkway.  5uite  410 
West  Oes  Moines.  Iowa  50255-1411 


IowajMedicine 


Professional  Listing 


Allergy 


Emergency  Medicine 


Internal  Medicine 


John  A.  Caffrey,  MD,  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pediatric  and  Adult  Allergy,  PC 
Vcljko  K.  Zivkovich,  MI) 

Robert  A.  Colman,  MD 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Robert  J.  Barry,  MD 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease , 
Cancer  and  Surgery  of  Sk  in 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Bligard,  MD,  I'  AAI) 
James  I).  Bunker,  Ml),  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 

Electrodiagnosis 


John  Milncr-Bragc,  MD 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 

Family  Practice 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 

Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  ('arc 
Associates,  PC 
Daniel  II.  Gcrvich,  MD 
Daniel  J.  Schrocdcr,  MD 
Ravi  K.  Ycniuri,  MD 
Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul,  MD,  FICC 

515/574-6840 

Gastroenterology 

Kenneth  W.  Adams,  DO,  AOBIM 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  II.  Brandt,  MI),  ABIM 
Grace  Z.  Ang,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  M1) 

Laurence  S.  Krain,  MD 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology,  EEG,  EMG,  Evoked  Potential 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  MD,  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

James  R.  Lamorgcsc,  MD 

Loren  J.  Mouw,  MI) 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

Hosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


300  Iowa  Medicine  Volume  85/7  July  1 995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
lobcrt  i lay nc,  MI) 

Thomas  A.  Carlstrom,  MD 
)avid  J.  Boarini,  MI) 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
115/241-5760 

tobcrt  C.  Jones,  MI) 
i,  Kandy  Winston,  MD 
Douglas  K,  Kooutz,  MI) 

1600  Grand  Avenue,  Suite  210 
pes  Moines  50312 
1515/283-2217 

Neurological  Surgery 

Chad  D.  Abcmathey,  MI) 

1953  1st  Avenue  SE 
jbedar  Rapids  52402 
119/363-4622 

Neurological  Surgery 


Dbstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
lirian  L.  Welch,  Ml> 

[800  Kenyon  Road 
?ort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  II.  Watt,  MD 
John  M.  Graethcr,  Ml) 

Gilbert  W.  Harris,  Ml) 

James  A.  Davison,  MD 
Vorman  F.  Woodlicf,  MD 
Erie  W.  Bligard,  MI) 

David  I).  Saggau,  MI) 

Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates,  PC 
Robert  I).  Whinerv,  MD 
Stephen  II.  Wolken,  Ml) 
Robert  II.  Goffstein,  MI) 
Lyse  S.  Strnad,  MD 
John  F.  Stamler,  MD,  PhD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 


Orthopaedic  Surgery 


Fort  Dodge  Mcdieal  Center,  PL 
C.  Mark  Race,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MI) 
Randall  S.  Brcnton,  MI) 
James  L.  Dummett,  MD 
Mick  E.  Vanden  Bosch,  MI) 
3121  4th  Street,  SAV. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MD 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 
Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 


Orthopaedics 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Erieson,  MD 
Marshall  C.  Grciman,  MI) 

Steven  R.  Herwig,  DO 
Thomas  O.  Paulson,  MD 
Mark  K.  Zlab,  MI) 

1-800/248-4443 
1215  Pleasant,  Suite  408 
Des  Moines  50309 
515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Hill,  MD 
Daniel  J.  Blum,  MD 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 


Iowa  Orthopaedic  Center,  PC 
Marvin  II.  Duhanskv,  MD 
Marshall  Flapan,  MD 
Sinesio  Misol,  MI) 

Joshua  I).  Kimelnian,  DO 
Timothy  G.  Kenney,  MD 
Lynn  M.  Lindaman,  MI) 
Jeffrey  M.  Farbcr,  MD 
Kyle  S.  Guiles,  MI) 

Scott  A.  Meyer,  MD 
Cassini  M.  Igram,  MI) 

Rodney  E.  Johnson,  MD 
Martin  S.  Rosenfcld,  DO 
Donna  J.  Ilahls,  MI) 

Jill  K.  Mcilahn,  DO 
Jacqueline  M.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 


Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  $10.00  first 
3 lines;  S2.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85/ 7 Jidy  1995  301 


Iowa  [Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MI) 

Eugene  Peterson,  Ml) 

Richard  B.  Merrick,  MI) 

Peter  V.  Boesen,  Ml) 

Robert  It.  Updcgraff,  MI) 

3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-Head  & Neck 
Surgery,  PC 

Thomas  J.  Benda,  Sr.,  Ml) 

James  W.  White,  MI) 

Craig  C.  Ilerther,  MI) 

Thomas  J.  Benda,  Jr.,  MI) 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MI) 

Guy  E.  McFarland,  MI) 

Thomas  F.  Viner,  Ml) 

Douglas  E.  Dawson,  MI) 

540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 

Robert  G.  Smits,  MI),  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery 

Phillip  A.  Einquist,  DO,  PC 

1000  Illinois 
Des  Moines  50314 
515/244-5225 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  LaMorgcsc,  MI),  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Perinatology 


I)es  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsager,  Ml) 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  and  Advanced  (Level  IF) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 


Physical  Medicine  & 
Rehabilitation 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  I).  Sehncll,  MD 

F'areeduddin  Ahmed,  MD 

Arthur  B.  Scarle,  MD 

Bogdan  E.  Krysztofiak,  MD 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MD 
Steven  G.  Berry,  MI) 

Donald  L.  Burrows,  MD 
Michael  Witte,  DO 
Gerard  A.  Matvsik,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 
Pulmonary  Diseases 


Suigery 


Wendell  Downing,  MD 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 

F4>rt  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MD,  FACS 
Dan  P.  Warlick,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Rehabilitation  Medicine  Associates 
William  I).  dcGravelles,  Jr.,  MI) 
Charles  F.  Dcnhart,  MI) 

Marvin  M.  Hurd,  MD 
William  C.  Koenig,  Jr.,  Ml) 

Karen  Kicnker,  Ml) 

Todd  C.  Troll,  Ml) 

Lori  A.  Sapp,  MI) 

Younkcr  Rehabilitation  Center 
Iowa  Methodist  Medical  Center 
1200  Pleasant 
Des  Moines  50308 
515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Advertising  Index 

Bemie  Lowe  & Associates 299 

Blue  Cross  Blue  Shield 288 

Dale  Clark  Prosthetics  266 

Heartland  Health  System  280 

IMGMA 303 

IMPAC 275 

IMS  Services 294 

Josephs 270 

Medical  Records 

Assistance  Services 283 

Medical  Management 

Strategies,  PC 280,  292 

MMIC 304 

Principal  Health  Care 272 

River  Valley  Medical  Center 298 

U.S.  Air  Force 294 

U.S.  Army  Reserve 280 

r 


302  Iowa  Medicine  Volume  85/7  July  1 995 


ovval  Medicine THE  PRESIDENT  COMMENTS 

Principles  of 
Medicare  reform 


Reform  of  Medicare  will  be  a priority  dur- 
ing the  coming  year.  At  the  AMA  Annual 
Meeting,  Speaker  of  the  House  Newt 
Gingrich  made  a satellite  presentation.  The 
key  issues  will  be  making  multiple  choices 
available  such  as  medical  savings  accounts, 
i/oucher  system,  a fee-for-service  and  continu- 
ation of  the  current  system.  I believe  this  will 
oe  our  best  opportunity  to  affect  real  changes  in 
.Medicare.  To  balance  the  federal  budget,  the 
debate  must  be  shifted  from  provider  cuts  to 
Medicare  reform.  Physicians  account  for  23% 
af  the  Medicare  dollars  and  have  absorbed  32% 
of  Medicare  cuts  over  the  last  decade.  This 
poses  a real  threat  to  access. 

The  AMA  believes  reform  must  incorporate 
five  basic  principles: 

1.  Beneficiary  cost  conscious- 
ness must  be  encouraged.  It  may 
be  necessary  to  ask  those  who 
have  the  ability  to  pay  higher 
premiums  to  do  so.  “Medigap” 
insurance  insulates  many  benefi- 
ciaries from  the  cost  of  medical 
services. 

2.  Price  competition  among 
physicians  and  providers  must  be  facilitated  to 
increase  economic  efficiency.  Mechanisms  that 
allow  beneficiaries  to  participate  in  their  health 
care  decisions  on  the  basis  of  service,  quality 
and  price  should  be  established. 

3.  Intergenerational  inequity  and  financing 
must  be  reduced.  Four  workers  support  each 
beneficiary;  however,  this  falls  to  two  workers 
by  the  middle  of  the  next  century.  The  working 


population  cannot  be  expected  to  pay  higher 
taxes. 

4.  Dependence  of  future  generations  on 
Medicare  must  be  reduced.  Incentives  should 
be  created  for  more  people  to  become  finan- 
cially independent  of  Medicare  during 
retirement. 

5.  Regulatory  and  administrative  complex- 
ity must  be  curtailed. 

The  most  rapidly  growing  components  of 
Medicare  Part  B are  payments  to  outpatient 
hospital  facilities,  independent  laboratories  and 
home  health  services.  The  Medicare  popula- 
tion is  growing  faster  than  the  general 
population. 

Since  1967,  the  number  of  enrollees  has 
increased  from  19.5  to  35.2  mil- 
lion. By  2030  it’s  projected 
approximately  20%  of  the  U.S. 
population  will  be  over  65. 

Technological  progress  in  medi- 
cine has  been  a significant  factor 
increasing  the  cost  of  Medicare. 

The  increased  rate  of  use  with 
more  expensive  consumption  of 
expanded  benefits  increased  the 
amount  paid  per  enrollee  by  1,340%  when 
compared  to  the  inception  of  the  program  in 
1966. 

It  is  no  wonder  that  benefit  payments  of  §4.7 
billion  in  1967  have  increased  to  Si 59  billion 
in  1994. 

The  dialogue  is  just  beginning.  This  time  it’s 
possible  that  ideas  physicians  have  espoused 
since  1986  may  be  heard.  El 


The  debate 
must  be 
shifted  from 
provider  cuts 
to  Medicare 
financing  reform. 


Joseph  Hall,  MD 


Iowa  Medicine  Volume  85  / 8 August  1995  311 


Happy 

Anniversary 

Rath!! 

40  Years’ 
Service 
To  Iowa 
Physicians! ! 

And.  Goiny 
Strony!! 


In  1955  Ruth  Clare’s  name  was  brand  new 
to  Iowa  physicians. 

That’s  changed  dramatically  over  40  years. 
Now,  in  1995,  Ruth’s  name  is  well  known  to 
Iowa  Medical  Society  members  and  their 
staffs. 

We’re  proud  to  salute  Ruth  on  the  fortieth 
anniversary  of  her  employment,  first  with 
The  Prouty  Company,  and  now  with  its  suc- 
cessor, Bernie  Lowe  & Associates,  Inc. 

To  many  Iowa  doctors  and  clinic  managers, 
Ruth  is  a cordial  voice  on  the  telephone  or 
a signature  at  the  bottom  of  an  informative 
letter.  On  other  occasions,  she’s  a pleasant 


face  across  the  table  in  your  office  or  ours  — 
explaining  how  a particular  IMS-sponsored 
insurance  program  works. 

Ruth  continues  to  represent  BLA  ably.  She’s 
real  life  testimony  to  our  commitment  of 
service  to  Iowa  physicians. 

Please  join  us  in  congratulating  Ruth  on  her 
long  and  excellent  performance.  She  and  all 
of  us  at  Bernie  Lowe  & Associates  are  proud 
of  our  long  association  with  the  Iowa 
Medical  Society. 

Call  us  when  we  can  help  with  your  per- 
sonal insurance  needs  — or  those  of  your 
practice. 


BERNIE  LBWE  6c  ASSOCIATES.  INC. 

Insurance  Administrators  to  Professional  Associations  & 
Universities  and  Colleges 

515-BBB-BB11  1-BBB-94B-471B  FAX  515-BBB-B915 

B7BB  Westown  Parkway,  Suite  41B 
West  Bes  Moines.  Iowa  5UB66-1411 


GUEST  EDITORIAL 


owa  [Medicine 


Organized  medicine: 
it’s  for  students,  too 


Having  recently  completed  a six-week  sum- 
mer internship  at  the  Iowa  Medical  Soci- 
ety, I have  a message  to  share  with  other 
students  on  the  importance  of  organized  medi- 
cine. As  you  go  through  medical  school,  you 
,vill  probably  hear  little  from  the  medical  school 
acuity  about  organized  medicine  and  its  im- 
portance to  your  future  as  a doctor.  This  is  an 
unfortunate  consequence  of  the  sheer  amount 
of  material  medical  students  are  expected  to 
absorb  and  the  fact  that  there  is  not  time  to 
nclude  more  information  in  the  curriculum. 

In  the  real  world,  medicine  is  coming  under 
che  increasing  control  of  governmental  agen- 
cies and  private  insurance  companies.  It  is  vital 
:hat  doctors  understand  the  issues  that  fall 
autside  the  realm  of  clinical  medicine  and  into 
chat  of  “organized  medicine”. 

What  is  organized  medicine? 

Put  simply,  it  is  the  affiliation  of 
physicians  into  professional  orga- 
nizations that  act  as  advocates  for 
and  provide  assistance  to  doctors 
pn  a variety  of  topics  from  medical 
liability  reform  to  Medicare  reim- 
pursements.  The  American  Medi- 
cal Association  (AMA)  is  the  largest  and  most 
prominent  professional  organization  for  doc- 
tors. The  AMA  is  part  of  what  is  called  the 
‘Federation  of  Medicine”  that  includes  state 
medical  societies  and  scores  of  county  and 
ocal  societies.  The  AMA  and  the  IMS  offer  and 
encourage  membership  in  the  Medical  Student 
Section  (MSS)  to  medical  students,  alleopathic 
md  osteopathic  alike. 


When  you  will  soon  be  tearing  your  hair  out 
over  the  Krebs  cycle  in  biochemistry,  why 
should  you  join  the  Medical  Student  Section  of 
the  AMA  or  IMS?  It  is  understandable  that 
medical  students  would  want  to  not  be  both- 
ered by  economic  and  political  matters  when 
they  are  trying  to  learn  medicine,  but  no  matter 
how  altruistic  your  motives  for  becoming  a 
doctor,  medicine  and  the  control  of  patient 
care  is  increasingly  being  taken  from  physi- 
cians and  given  to  government  and  private 
insurance  companies.  Physicians  are  being 
paid  less  for  the  work  they  do,  and,  more 
importantly,  must  justify  their  treatment  deci- 
sions to  non-medical  professionals.  When  doc- 
tors are  forced  to  consider  the  bottom  line  over 
patient  well-being,  the  doctor-patient  relation- 
ship is  compromised. 

Becoming  involved  in  organized 
medicine  through  membership  in 
the  Medical  Student  Section  of  the 
AMA  and  the  IMS  is  one  additional 
way  to  insure  the  highest  quality 
of  health  care  for  our  patients. 
The  membership  fee  is  less  than 
the  cost  of  many  medical  text- 
books and  there  are  many  benefits. 

The  competition  to  get  into  medical  school  is 
as  tough  as  it  has  ever  been  and  your  presence 
in  the  first  year  class  is  a testament  of  your 
commitment  to  academic  excellence.  Your 
participation  in  organized  medicine  will  help 
assure  that  the  commitment  you  have  already 
made  for  a rewarding  career  helping  patients 
will  be  realized.  Qul 


The  member- 
ship fee  is 
less  than 
the  cost  of 
many  medical 
textbooks. 


Eric  Stone,  M2 


Eric  Stone  is  a second  year 
medical  student  at  the  U of 
I College  of  Medicine.  He  is 
a native  of  Ames.  For  in- 
formation on  joining  the 
Medical  Student  Section  of 
the  IMS,  call  Sandy  Nelson 
at  800/747-3070. 


Iowa  Medicine  Volume  85  / 8 August  1995  313 


Iowa  I Medicine 


IMS  Update 


CURRENT  ISSUES 


AT  A GLANCE 


Regina  Benjamin , MD, 
MBA  is  the  first  physician 
elected  to  the  American 
Medical  Associatimi 
Board  of  Trustees  “young 
physician  member”  post. 
Dr.  Benjamin,  the  only 
practicing  physician  in 
Bayou  LaBatre,  Ala- 
bama, was  named  ABC 
News  “Person  of  the 
Week”;  Time  Magazine 
called  Iter  one  of  Amer- 
ica’s 50  future  leaders 
under  the  age  of  40. 

• 

Women’s  Health  ’95,  a 
one-day  conference,  will 
be  held  Friday,  Sept- 
ember 15  at  Drake 
University’s  Olmstead 
Center.  Keynote  speak- 
ers will  address  a num- 
ber of  women’s  health 
issues.  The  conference  is 
cosponsored  by  the 
University  of  Iowa; 
physicians  attending 
will  earn  AMA  Category > 
1 credits.  For  more 
information,  call  Drake 
University,  515/288- 
4543  or  fax  515/288- 
4745. 


IMS  to  participate  in  national  conference 


The  Iowa  Medical  Society  has  been  asked 
to  participate  in  a national  conference  on 
violence  prevention.  Sponsored  by  the 
Centers  for  Disease  Control,  “Bridging 
Science  and  Program”  will  be  held  October 
22-25  at  the  Des  Moines  Convention  Center. 

The  conference  will  be  organized  around 
four  tracks:  family/domestic  violence,  youth 
violence,  suicide  and  workplace  violence. 
The  IMS  has  been  asked  to  do  a presentation 
on  domestic  violence.  Staff  at  the  University 
of  Iowa  Injury  Prevention  and  Research 
Center  will  work  with  members  of  the  IMS 
Task  Force  on  Domestic  Violence  regarding 
the  Society’s  portion  of  the  program. 

The  conference  is  funded  by  a grant 
obtained  for  Iowa  by  Senator  Tom  Harkin.  It 
will  be  open  to  members  of  any  profession 
interested  in  violence  issues.  Conference 
organizers  say  Vice  President  A1  Gore  and 


Focus  on  IMS  Alliance 

On  June  18-21,  I was  privileged  to  attend  the 
AMA  Alliance  Annual  Meeting  in  Chicago.  Listening 
to  Dr.  Robert  McAfee  (immediate  past  president  of 
the  AMA)  was  inspiring,  but  the  statistics  on  family 
violence  are  truly  astounding.  During  the  last  two 
weeks,  at  least  one  patient  in  your  spouse’s  office 
was  a victim  of  family  violence.  Who  was  it? 

Family  violence  is  categorized  under  four  head- 
ings: child  physical  abuse,  child  sexual  abuse, 
spouse  abuse  and  elder  abuse.  We  in  the  IMSA  are 
committed  to  decreasing  this  explosion  of  violence 
in  our  communities.  Won’t  you  and  your  spouse  join 
us?  The  IMSA  is  involved  in  educational  programs  to 
help  us  change  this  behavior  and  we  would  welcome 
your  help.  We  all  lead  busy  lives,  but  if  this  epidem- 
ic is  to  be  brought  under  control,  we  have  to  start  at 
home.  Please  join  me,  the  IMS  Alliance  and  the  Iowa 
Medical  Society  in  helping  educate  lowans  about 
family  violence. 

For  more  information  on  joining  the  Alliance,  call 
me  or  Sandy  Nichols  at  800/747-3070. 

Contributed  by  Linda  Miller,  president,  IMSA 


possibly  Mrs.  Clinton  will  attend  some  por- 
tion of  the  program. 

Watch  future  issues  of  Iowa  Medicine  for 
further  details  about  this  conference. 

AMA  condemns  medical  patenting 


The  patenting  of  medical  procedures  may 
increase  the  cost  of  treatment  and  thus  limit 
patient  access  to  the  procedures,  says  the 
AMA’s  Council  on  Ethical  and  .Judicial  Affairs. 

“Since  the  time  of  Hippocrates,  physicians 
have  relied  on  the  open  exchange  of  informa- 
tion without  expectation  of  financial  reward 
for  advancing  medical  science,”  said  John 
Glasson,  MD,  chair  of  CEJA.  Du] 


Specl\lty  Society  Update 

We  welcome  the  Iowa  Association  of  Pathologists, 
which  has  joined  10  other  specialty  societies 
receiving  staff  support  from  IMS  Services.  The  IAP 
is  one  of  an  increasing  number  of  specialty  soci- 
eties finding  their  member  officers  have  insufficient 
time  to  fulfill  the  responsibilities  of  their  associa- 
tion. If  you  belong  to  an  association  interested  in 
discussing  staff  services,  contact  Dana  Petrowsky, 
manager,  specialty  services,  800/728-5398. 

The  IMGMA  Fall  Meeting  will  be  September  13-15 
at  Lake  Okoboji.  The  theme  is  “Winning  through 
Teamwork”.  There  will  be  a panel  discussion  of 
new  directions  in  physician-hospital  partnerships 
led  by  Steve  Brenton,  president  of  the  Iowa 
Hospital  Association. 

The  Iowa  Psychiatric  Society  and  the  Mental 
Health  Advocacy  Coalition  are  planning  a special 
event  to  take  place  during  Mental  Illness 
Awareness  Week  October  5.  The  theme  — “The 
Benefit  of  Benefits”  — involves  parity  of  mental 
health  benefits  under  insurance  coverage. 

The  Iowa  Vascular  Surgery  Society  held  its  Spring 
Meeting  July  14-15  in  Davenport. 

In  a recent  Iowa  Medicine,  Dr.  Jeffrey  Watters  was 
incorrectly  listed  as  newly-elected  president  of  the 
American  Academy  of  Otolaryngology.  Dr.  Watters 
is  president  of  the  American  College  of  Radiology, 
Iowa  Chapter. 


314  Iowa  Medicine  Volume  85  / 8 August  1995 


Iowa  | Medicine 


CURRENT  ISSUES 


Futures 


Medicare  under  a microscope  at  AMA  Ganske  speaks  out  on  Medicare 


The  AMA  unveiled  its  “Medi-Choice”  plan 
to  reform  Medicare  at  a press  conference  dur- 
ing the  AMA  1995  House  of  Delegates  in 
Chicago.  The  AMA’s  plan  would  change  the 
system  from  one  which  guarantees  set  bene- 
fits to  one  that  guarantees  contributions  and 
lets  beneficiaries  decide  how  to  spend  them. 

The  AMA  says  its  plan  — which  will  feature 
a number  of  different  options  for  Medicare 
recipients  — will  save  the  federal  government 
about  $162  billion  over  seven  years. 

The  AMA’s  reform  ideas  are  not  falling  on 
deaf  ears.  During  a videocast  speech  to  physi- 
cians attending  the  AMA  meeting,  Speaker 
Newt  Gingrich  displayed  a yellow  book  con- 
taining the  AMA’s  working  draft.  Gingrich's 
speech  featured  an  anti-government,  pro-free 
enterprise  theme. 

Lonnie  Bristow,  MD,  AMA  president,  said 
Congress  will  never  get  a grip  on  costs  until 
incentives  are  changed.  The  AMA  believes 
the  program  needs  a complete  overhaul, 
focusing  on  five  points:  individual  responsi- 
bility, correcting  the  transfer  of  funds  across 
generations  and  among  the  elderly,  cutting 
paperwork,  using  competition  to  control 
costs  and  reducing  unnecessary  care. 

The  best  existing  program  after  which  the 
new  Medicare  program  could  be  modeled  is 
the  Federal  Employees  Health  Benefit 
Program.  People  who  buy  a lesser  package  of 
benefits  are  at  risk  to  pay  the  remainder  if 
they  need  care  which  is  not  covered. 

The  plan  would  introduce  competition 
among  doctors  by  eliminating  Medicare’s  dic- 
tated prices.  Doctors  would  post  their  prices 
and  patients  could  choose  practitioners. 

The  AMA  believes  the  plan  will  remove  the 
need  for  Medigap  policies  which  increase  uti- 
lization. 

The  AMA  also  favors  raising  the  eligibility 
age  for  Medicare  and  income  testing  to 
remove  the  subsidy  for  wealthy  older 
Americans. 


According  to  a recent  article  in  the  Des 
Moines  Register , Rep.  Greg  Ganske  believes 
medical  savings  accounts  may  be  the  best 
way  to  check  the  unsustainable  growth  in 
Medicare.  Rep.  Ganske,  a Des  Moines  recon- 
structive surgeon,  distributed  a position 
paper  outlining  his  views  to  members  of 
Congress. 

Ganske  strongly  opposes  greater  use  of 
managed  care  for  Medicare  beneficiaries,  an 
idea  which  some  Republicans  support.  He 
believes  the  idea  wouldn’t  save  money  and 
could  jeopardize  the  quality  of  care. 

“Unless  we  make  major  structural  changes 
in  Medicare,  we  are  merely  rearranging  deck 
chairs  on  the  Titanic,”  Ganske  commented  in 
his  paper. 

Ganske  is  a member  of  a House  committee 
with  jurisdiction  over  a portion  of  Medicare. 

Headed  for  a clash? 


Angry  physicians  and  giant  managed 
health  care  companies  are  headed  for  a clash, 
experts  said  during  a recent  debate  spon- 
sored by  the  Institute  of  Medicine  in  Chicago. 

Physicians  say  the  results  of  the  conflict 
may  be  a health  care  system  more  personal 
than  today’s  increasingly  cold  business,  but 
more  efficient  than  yesterday’s  cost-blind  pri- 
vate practice. 

“Managed  care  is  not  a destination,  but  a 
journey,”  commented  Janies  Todd,  MD,  the 
AMA’s  executive  vice  president. 

The  former  editor  of  the  New  England 
Journal  of  Medicine  said  there  is  a “growing 
discontent  among  physicians.  During  my  50- 
year  career  in  medicine,  I’ve  never  seen  a 
time  when  doctors  are  more  distressed  and 
concerned  about  the  future  of  their  profes- 
sion.” 

The  major  factor  is  the  rise  of  HMOs  and 

continued 


AT  A GLANCE 


Blue  Cross  Blue  Shield 
has  announced  that, 
beginning  July  1, 
Milliman  & Robertson’s 
Health  Care  Manage- 
ment Guidelines  will  be 
incorporated  into  uti- 
lization management 
review  criteria.  These 
practice  parameters  are 
already  being  used  by 
other  health  care  orga- 
nizations. A review  of 
the  Milliman  & Robert- 
son practice  parameters 
will  be  on  the  agenda  at 
a fall  meeting  of  the  IMS 
Committee  on  Medical 
Service.  For  more  infor- 
mation, call  Barb  Heck 
at  the  IMS,  800/747- 
3070  or  515/223-1401, 
ext.  6 27. 


As  of  press  time,  con- 
gressional hearings  on 
the  future  of  Medicare 
and  Medicaid  were 
underway  once  again, 
and  the  AMA  is  continu- 
ing to  pursue  all  appro- 
priate opportunities  to 
present  transformation 
recommendations. 


Iowa  Medicine  Volume  85  / 8 August  1995  315 


Iowa  [Medicine 


CURRENT  ISSUE  S 


Futures 

continued 


The  purpose  of  the 
summit  is  to 
discuss  streamlin- 
ing health  care 
regulation  in  the 
environment  of 
health  care  reform. 


other  companies  that  have  attempted  to 
apply  the  bottom-line  of  business  to  the  art  of 
medicine,  said  debaters  in  Chicago. 

Regulatory  summit  in  Newton 


Easing  the  burden  of  health  care  regulation 
will  be  the  main  item  on  the  agenda  at  an 
August  29  “regulatory  summit”  in  Newton. 
The  IMS  participated  in  a steering  committee 
which  planned  the  summit. 

The  purpose  of  the  summit  is  to  bring 
together  “regulators”  and  “regulatees”  to  dis- 
cuss coordinating  and  streamlining  health 
care  regulation  in  the  environment  of  reform. 

Bruce  Vladek,  director  of  the  Health  Care 
Financing  Administration,  will  be  a guest 
speaker. 

Watch  for  a report  on  the  summit  in  the 
September  Iowa  Medicine. 

CHMIS  Governing  Board  update 


Patient-specific  data  and  transaction 
charges  were  considered  at  a recent  meeting 
of  the  CHMIS  Governing  Board. 

The  Governing  Board,  which  includes  Beth 
Bruening,  MD  and  Dale  Andringa,  MD,  dis- 
cussed the  difference  between  patient  data 
and  patient  information.  It  was  pointed  out 
that  the  original  CHMIS  steering  committee 
did  not  envision  release  of  patient-specific 
data.  From  the  beginning  of  CHMIS  develop- 
ment, the  IMS  has  argued  against  release  of 
any  patient-specific  data. 

The  Governing  Board  voted  to  accept  the 
concept  that  patient-specific  data  will  not  be 
released.  Exact  definitions  of  “patient-specif- 
ic” and  “patient  identifiable”  will  be  present- 
ed at  a later  meeting. 

The  Governing  Board  also  discussed  the 
issue  of  financing  the  CHMIS  system  through  a 
per-transaction  surcharge.  The  party  who  ben- 
efits the  most  from  electronic  processing  will 
pay  the  per-transaction  surcharge.  One  inter- 
pretation is  that  payers  benefit  from  claim 
submission,  preauthorization  and  remittance 
advice;  providers  benefit  from  insurance  eligi- 
bility verification  and  claim  status. 

Other  updates  from  the  CHMIS  Governing 
Board  meeting  include: 

•The  Quality  Advisory  Committee  has 
expressed  concern  about  the  quality  of  data 
entered  into  the  CHMIS  if  the  issue  of  V- 
codes  is  not  addressed.  The  problem  is 


caused  by  the  fact  there  are  inconsistencies 
in  how  insurance  companies  pay  V-codes. 

•Several  subcommittees  to  the  Data 
Advisory  Committee  have  been  appointed  to 
deal  with  outpatient  pharmacy  data  elements 
to  be  included  from  insurance  claims,  stan- 
dard reports  to  be  generated  by  the  CHMIS 
data  repository  and  the  minimum  data  set 
and  process  for  collecting  patient  satisfaction 
and  health  status  surveys. 

•The  Board  discussed  establishing  a “copy- 
right” to  ensure  that  purchasers  of  data  can- 
not resell  the  data  base.  However,  it  was 
emphasized  that  CHMIS  has  no  control  over 
conclusions  that  may  be  drawn  from  the  data. 
Outside  entities  cannot  say  CHMIS  endorses 
any  report  prepared  externally. 

•The  concept  of  the  data  repository  storing 
information  in  “journals”  was  discussed.  It 
was  suggested  that  data  in  the  repository  be 
matched  (insurance  claim  data  with  pay- 
ments), overriding  original  information  with 
resubmitted  claims  so  there  is  no  duplication. 

•Networks  will  be  governed  by  fines;  there 
will  be  rules  regarding  how  they  can  use  data 
they  collect.  A network  can  build  its  own  data 
repository  if  the  network  obtains  proper 
authorizations  and  contracts  with  providers 
they  serve.  Iowa  statutes  will  protect  disclo- 
sure of  patient-specific  data. 

•The  Request  For  Proposal  (RFP)  for  the 
data  repository  is  expected  to  be  finalized  by 
the  end  of  August.  The  Network  Certification 
Task  Force  presented  their  revised  criteria  to 
the  full  advisory  committee  in  late  June. 
There  are  no  certified  networks  at  this  time; 
it  will  probably  be  early  in  1996  before  a net- 
work is  certified. 

•The  CHMIS  Governing  Board  will  not  dis- 
cuss details  of  the  cost  of  funding  and  operat- 
ing the  CHMIS  until  after  RFPs  are  received. 
Besides  per-transaction  charges,  the  Govern- 
ing Board  also  discussed  membership  or 
license  fees  as  a possible  source  of  funds. 

•Dr.  Andringa  brought  up  possible  prob- 
lems providers  residing  in  border  communi- 
ties may  have  in  meeting  CHMIS  require- 
ments. These  providers  see  many  Iowans  who 
work  out-of-state  and  have  insurance  with  a 
company  not  licensed  in  Iowa.  However, 
other  Governing  Board  members  said  this 
should  not  be  a problem  since  providers  will 
use  their  networks  to  file  electronically  and 
the  networks  may  go  to  paper  claims  to  sub- 
mit to  any  insurance  company  not  required 
to  participate  in  CHMIS.  C3 


316  Iowa  Medicine  Volume  85/8  August  1 995 


Iowal  Medicine 


GUEST  EDITORIAL 


IMS  staying  involved 
in  the  CHMIS  process 


July  1,  1996 — the  implementation  date  for 
the  Community  Health  Management  Infor- 
mation System  (Cl IMIS) — is  less  than  one 
year  away  and  Iowa  physicians  must  be  aware 
of  what  they  must  do  to  be  prepared.  Included 
with  this  Iowa  Medicine  is  an  educational  in- 
sert for  physicians.  This  insert  was  produced 
by  the  Communications  and  Education  Advi- 
sory Committee  of  the  Cl  IMIS  Governing  Board. 

The  CHMIS  Governing  Board  has  stated  quite 
clearly  they  fully  expect  CHMIS  to  be  imple- 
mented on  schedule.  Only  physicians  (MDs 
and  DOs),  hospitals  and  outpatient  pharmacies 
will  submit  data  to  CHMIS  on  July  1,  1996. 
Other  providers  such  as  dentists,  chiroprac- 
tors, optometrists,  etc.,  will  participate  during 
Phase  I after  a one-year  notice  of  their  expected 
implementation  date. 

The  IMS  has  been  instrumental 
in  shaping  the  development  of 
CHMIS.  We  argued  successfully 
that  electronic  insurance  eligibil- 
ity verification  must  be  available 
July  1,  1996.  This  system  should 
verify  the  patient’s  insurance  and 
effective  dates,  co-pay  amounts 
and  the  procedures  which  require  pre-authori- 
zation. Up-to-date  status  on  how  much  of  a 
patient’s  deductible  has  been  met  will  probably 
be  added  later  in  Phase  I. 

It  has  also  been  decided  that  CHMIS  will  not 
release  information  identifying  a patient  by 
name.  Data  to  conduct  longitudinal  research 
studies  which  track  an  individual’s  encounters 
through  the  health  system  will  be  available,  but 


never  in  such  a way  that  would  allow  a re- 
searcher to  identify  with  certainty  an 
individual’s  name,  address,  social  security  num- 
ber, etc.  IMS  physicians  serving  on  CHMIS 
advisory  committees  have  spoken  very  effec- 
tively on  protecting  patient  confidentiality. 

CHMIS  will  not  release  provider-specific  re- 
ports. CHMIS  reports  will  discuss  aggregate 
data,  i.e.,  most  common  diagnoses,  total  health 
expenditures,  etc.  However,  this  will  not  pre- 
clude any  other  interested  organization  from 
buying  the  CHMIS  data  base,  analyzing  the  data 
for  their  specific  purposes,  issuing  reports  and 
drawing  conclusions  from  their  analysis.  This 
may  include  provider-specific  data. 

Finally,  IMS  physicians  have  actively  pur- 
sued an  equitable  sharing  among  all  stakehold- 
ers of  costs  necessary  to  fund 
CHMIS.  From  the  outset,  the  IMS 
has  argued  that  the  cost  of  CHMIS 
should  not  increase  the  expense 
to  operate  a practice. 

To  finance  CHMIS,  a surcharge 
will  be  added  to  all  transactions, 
in  addition  to  what  networks  may 
charge  physicians  and  payers.  The 
Governing  Board  has  directed  that  the  party 
who  benefits  most  from  electronic  CHMIS  trans- 
actions will  pay  the  surcharge. 

CHMIS  will  be  here  before  we  know  it.  Of- 
fices already  computerized  and  sending  elec- 
tronic insurance  claims  are  well-positioned  to 
meet  CHMIS  requirements.  Offices  which  are 
not  computerized  will  have  several  options  avail- 
able to  comply  with  CHMIS.  Qu] 


They  fully 
expect 
CHMIS 
to  be 

implemented 
on  schedule. 


Terrence  Briggs,  MD 


Dr.  Briggs,  a Marshall- 
town obstetrician,  is 
chair  of  the  Iowa  medical 
Society's  CHMIS 
Committee.  Ed  Whitver 
and  Barb  Heck,  IMS  staff, 
are  available  to  answer 
questions  or  help  you 
develop  a strategy  as  July 
1,  1996  approaches. 


Iowa  Medicine  Volume  85/8  August  1 995  317 


Iowa  | Medicine 


Legislative  Affairs 


AT  A GLANCE 


According  to  a recent 
article  in  the  Des  Moines 
Business  Record,  fresh- 
man congressman  Greg 
Ganske,  a Des  Moines 
surgeon  and  one  of  73 
incoming  freshmen,  is 
gaining  a reputation  for 
being  “thoughtful  and 
issue-oriented;  not  a 
grandstander.  ” The  Nat- 
ional Journal,  a Wash- 
ington political  maga- 
zine, compliments  Rep. 
Ganske  for  “showing 
spunk”  by  taking  on  the 
GOP  braintrust  and  for 
gaining  a seat  on  the 
powerful  Commerce 
Committee. 


• 

The  fight  over  how  and 
when  to  balance  the 
budget  is  “ getting  seri- 
ous” and  could  go  into 
the  fall,  says  the 
Kiplinger  Newsletter. 
The  House  and  Senate 
will  soon  approve  a 
compromise  which 
trims  spending  growth 
by  SI  trillion  over  the 
next  seven  years,  the 
newsletter  predicts. 
Congress  may  put  a dol- 
lar limit  on  Medicare  for 
future  years  and  fill  in 
the  blanks  later. 


Votes  on  key  issues  by  Iowa  lawmakers 


The  June  Iowa  Medicine  carried  a review 
of  1995  legislative  issues  of  interest  to  the 
IMS.  Health-related  issues  were  not  at  the  top 
of  legislative  leaders’  agendas  in  1995;  conse- 
quently there  were  fewer  roll  call  votes  of 
interest  to  the  IMS. 

On  many  controversial  issues  the  action 
took  place  in  committee  with  no  votes  by 
either  the  full  Senate  or  House  of  Represent- 
atives. For  example,  there  were  no  roll  call 
votes  on  the  IMS  bill  to  define  surgery  or  on 
the  any  willing  provider  issue.  We  may  see 
more  action  on  some  issues  in  1996. 

Following  are  the  votes  on  several  key 
issues.  (Votes  for  IMS  position  in  bold.) 

• HF  394  — IMS  bill  reducing  statute  of  lim- 
itations for  minors  in  medical  malpractice 
cases.  (No  vote  in  Senate  on  this  issue.) 

HOUSE  — Ayes:  Arnold,  Baker,  Bell,  Blodgett, 
Boddicker,  Boggess,  Bradley,  Branstad,  Brauns, 
Brunkhorst,  Carroll,  Churchill,  Coon,  Corbett, 
Connack,  Cornelius,  Daggett,  Disney,  Drake,  Drees, 
Eddie,  Ertl,  Carman,  Gipp,  Greig,  Greiner,  Gries, 
Grubbs,  Grundberg,  Ilahn,  Halvorson,  Hammitt, 
Hanson,  Harrison,  Heaton,  Houser,  Huseman,  Jacobs, 
Klemme,  Kremer,  Lamberti,  Larson,  Lord,  Main, 
Martin,  Mascher,  May,  Mertz,  Metcalf,  Meyer,  Millage, 
Mundie,  Nelson  B.,  Nutt,  O’Brien,  Rants,  Renken, 
Running,  Salton,  Schulte,  Siegrist,  Sukup,  Teig, 

TVirell,  Van  Fossen,  Vande  Hoef,  Veenstra,  Weidman, 
Weigel,  Welter,  Van  Maanen. 

HOUSE  — Nays:  Bernau,  Burnett,  Cataldo,  Cohoon, 
Connors,  Doderer,  Harper,  Holveck,  Hurley,  Jochum, 
Koenigs,  Kreiman,  Larkin,  McCoy,  Moreland,  Murphy, 
Myers,  Nelson  L.,  Ollie,  Schrader,  Shoultz,  Warnstadt, 
Wise,  Witt.  Not  voting:  Brammer,  Brand,  Dinkla,  Fallon, 
Thomson. 

• SF  258,  requiring  setting  of  fees  for  copies 
of  medical  records  provided  to  attorneys. 
SENATE  — Ayes:  Bisignano,  Black,  Boswell,  Connolly, 
Dearden,  Deluhery,  Dvorsky,  Fink,  Flynn,  Fraise, 
Gettings  Giannetto,  Gronstal,  Halvorson,  Hammond, 
Hansen,  Horn,  Husak,  Judge,  Kibbie,  Murphy,  Neuhauser, 


Palmer,  Priebe,  Sorensen,  Szymoniak,  Vilsack. 

Nays:  Banks.  Bartz,  Bennett,  Boettger.  Borlaug, 
Douglas,  Drake,  Freeman.  Hedge,  Iverson,  Jensen, 
Kramer,  Lind.  Lundby,  Maddox,  McKean,  McLaren, 
Redfem,  Rensink,  Rife.  Rittmer,  Tinsman,  Zieman. 
HOUSE  — No  vote  in  1995. 

• SF  117,  Uniform  Anatomical  Gift  Act. 

SENATE  — Ayes:  All  except  those  not  voting.  Not  vot- 
ing: Hansen,  Judge,  Maddox. 

1 IOUSE  — Ayes:  Ml  except  those  not  voting.  Not  vot- 
ing: Brammer,  Ertl,  Hammitt,  Hurley. 

• SF  118,  statewide  trauma  system. 

SENATE  (first  version)  — Ayes:  Bartz,  Bisignano, 

Black,  Boettger,  Boswell,  Connolly,  Dearden,  Deluhery, 
Drake,  Dvorsky,  Fink,  Flynn,  Freeman,  Gettings, 
Giannetto,  Gronstal,  Hammond,  Hansen,  Horn,  Husak, 
Judge,  Kibbie,  Kramer,  Lundby,  Maddox,  Murphy, 
Neuhauser,  Palmer,  Priebe,  Redfem,  Rife,  Rittmer, 
Sorensen,  Szymoniak,  Tinsman,  Vilsack,  Zieman. 

Nays:  Banks,  Bennett,  Borlaug,  Douglas,  Halvorson, 
Hedge,  Jensen,  Lind,  McKean,  McLaren,  Rensink. 
SENATE  (final  version  as  amended  by  House)  — Ayes: 
All  senators. 

HOUSE  — Ayes:  Ml  except  as  follows.  Nay:  Meyer. 

Not  voting:  Brammer,  Ertl,  Rants. 

Drug  therapy  management  by  pharmacists 

The  Board  of  Pharmacy  Examiners  has 


Thank  your  legislators! 

Please  thank  legislators  who  voted  with  us  on 
these  issues.  Whether  or  not  your  legislators 
supported  the  IMS  position,  take  the  oppor- 
tunity this  summer  and  fall  to  get  to  know 
them.  Few  legislators  have  a background  in 
health  care;  most  will  appreciate  you  taking 
the  time  to  help  them  learn  more  about  the 
issues.  Call  Paul  Bishop  of  the  Iowa  Medical 
Society  staff,  515/223-1401  or  800/747- 
3070,  ext.  621  for  help  in  working  with  leg- 
islators. 


318  Iowa  Medicine  Volume  85/8  August  1 995 


CURRENT  ISSUES 


proposed  rules  to  allow  pharmacists  to  pro- 
vide drug  therapy  management  under  proto- 
col or  guidelines  from  a prescribing  practi- 
tioner (physician,  physician  assistant,  nurse 
practitioner,  dentist,  podiatrist). 

According  to  the  proposal,  drug  therapy 
management  would  include  the  authority  to: 

• “Initiate,  modify  and  manage  drug  thera- 

py”; 

• “Collect  and  review  patient  drug  histo- 
nes  ; 

• “Measure  and  review  routine  patient  vital 
signs  including  pulse,  temperature,  blood 
pressure,  and  respiration”;  and 

• “Order  and  evaluate  the  results  of  labora- 
tory tests  relating  to  drug  therapy  including 
blood  chemistries  and  cell  counts,  drug  levels 
in  blood,  urine,  tissue,  or  other  body  fluids, 
and  culture  and  sensitivity  tests  when  per- 
formed in  accordance  with  guidelines  or  pro- 
tocols applicable  to  the  practice  setting.” 

IMS  has  submitted  comments  opposing 
these  rules.  The  activities  described  are  the 
practice  of  medicine.  Physicians  do  not  have 
the  legal  authority  to  delegate  the  practice  of 
medicine  to  pharmacists,  whether  or  not  it  is 
done  according  to  protocol  or  guidelines. 

Pharmacists  have  a great  deal  of  training 
relating  to  use  of  drugs  and  their  effects; 
however,  they  lack  training  in  direct  patient 
care  including  the  diagnosis  and  treatment  of 
illness,  and  they  do  not  have  access  to  patient 
medical  records. 

While  there  may  be  ways  for  physicians 
and  pharmacists  to  work  more  closely  togeth- 
er in  many  settings,  the  rules  as  proposed 
provide  no  quality  assurance  mechanisms  or 
other  patient  safeguards. 

For  copies  of  the  proposed  rules  and  IMS 
comments,  contact  Becky  Roorda  at  the  IMS. 

Prior  authorization  for  Medicaid  drugs 

The  IMS  was  successful  in  efforts  to  remove 
Ritalin  from  the  list  of  drugs  for  which  treat- 
ment failure  with  the  generic  would  be 
required  before  it  could  be  prescribed  for  a 
Medicaid  patient.  The  Department  of  Human 
Services  (DIIS)  agreed  to  remove  Ritalin  from 
the  list  because  of  studies  showing  the  gener- 
ic is  not  as  effective  as  the  name  brand. 

Watch  your  Medicaid  informational  mail- 
ings for  the  list  of  generic  drugs  to  be  used  for 
Medicaid  patients  beginning  September  1, 
1995.  These  drugs  have  been  classified  by  the 
FDA  as  “A-rated  generic  bioequivalents”  and 


should  be  used  in  place  of  the  name  brand. 

Treatment  failure  with  the  generic  version 
must  be  documented  before  the  name  brand 
will  be  authorized  by  Medicaid.  Prior  autho- 
rization will  not  be  required  for  the  generic. 

IMS  recommendations  on  Medicaid  program 

The  IMS  has  made  several  recommenda- 
tions to  the  state  Council  on  Human  Services 
as  it  puts  together  the  Medicaid  budget  and 
legislative  package  for  the  1996  legislative 
session.  Recommendations  include  improv- 
ing low  Medicaid  reimbursement  rates  for 
physicians. 

While  rate  increases  for  obstetrical  and 
pediatric  care  over  the  last  few  years  have 
helped  maintain  access  to  these  services, 
other  sendees  should  be  reviewed  for  possi- 
ble increases. 

The  IMS  requested  that  DIIS  consider  the 
burden  placed  on  practicing  physicians  when 
cost  saving  measures  such  as  prior  authoriza- 
tion for  prescription  drugs  are  recommend- 
ed. 

While  the  IMS  supports  reasonable  cost- 
containment,  measures  which  increase  the 
administrative  burdens  may  have  the  unde- 
sirable effect  of  decreasing  access  to  physi- 
cian services,  particularly  when  combined 
with  low  reimbursement  rates. 

The  IMS  also  noted  that  the  implementa- 
tion of  managed  mental  health  care  within 
Medicaid  has  been  problematic.  While 
expressing  appreciation  for  the  steps  DHS 
has  taken  to  resolve  problems,  the  IMS 
encouraged  the  Council  and  DIIS  to  continue 
to  monitor  the  program  and  to  work  closely 
with  physicians  on  this  and  other  managed 
care  programs. 

Statute  of  limitations 

With  the  able  assistance  of  University  of 
Iowa  medical  student  Eric  Stone,  the  IMS  is 
compiling  comprehensive  information  on 
statutes  of  limitations  for  minors  in  medical 
malpractice  cases  in  other  states. 

The  project  includes  information  on 
statutes  and  relevant  court  decisions  and  will 
be  the  most  up-to-date  information  available 
in  the  country.  This  information  will  be  used 
to  support  IMS  efforts  to  gain  legislative  pas- 
sage of  a reduced  statute  of  limitations  for 
minors.  E3 


lie  IMS  is  compil- 
ing information  on 
statutes  of 
Imitations  for 
minors  in  medical 
malpractice  cases 
in  other  states. 


Iowa  Medicine  Volume  85  / 8 August  1995  319 


Iowa  | Medicine 


Medical  Economics 


CURRENT  ISSUES 


New  rules  on  medical  records 


AT  A GLANCE 


The  media  has  focused 
attention  recently  on  the 
policies  being  set  by 
insurers  for  obstetrical 
patients.  Though  many 
groups  — including  the 
AMA  — are  questioning 
the  policies,  more  and 
more  insurers  are  limit- 
ing length  of  hospital 
stay  to  one  day  for 
uncomplicated  deliver- 
ies. Recently,  the  Iowa 
Farm  Bureau  Board  of 
Directors  approved  the 
one-day  stay  for  its 
members.  C-section 
deliveries  get  a hospital 
stay  of  three  days. 

• 


According  to  a recent  Iowa  Administrative 
Bulletin,  the  Industrial  Services  Division  has 
filed  emergency  rules  regarding  charges  for 
information  from  medical  records  in  Workers’ 
Comp  cases.  The  rules  were  effective  May  17 
and  apply  to  Workers’  Comp  cases  only.  IMS 
has  provided  numerous  comments  on  this 
subject  during  the  past  two  years. 

Rules  require  medical  providers  to  give  an 
employer  or  insurance  carrier  copies  of  the 
initial  and  final  assessments  without  cost 
when  needed  to  determine  liability  for  a 
claim  or  payment  of  a provider’s  bill.  Charges 
are  set  for  duplication  of  additional  records 
or  reports  that  may  be  requested. 

The  rules  provide  that  the  fee  structure 
will  be  reviewed  every  year.  For  the  first  year, 
the  rules  allow  actual  expenses  or  a base 
charge  ranging  from  $20  to  §90  per  record 
plus  10  cents  to  $1  per  page,  depending  on 
the  record’s  length. 

For  more  information,  call  IMS  staff  mem- 
bers Becky  Roorda  or  Barb  Heck  at  51/223- 
1401  or  800/747-3070. 


Participation  is  optional.  The  physician’s 
software  vendor  will  need  to  make  special 
arrangements  in  order  to  link  directly  with 
Medicaid  (through  Unisys).  There  may  be  a 
charge  for  the  POS  system  from  the  physi- 
cian’s software  vendor. 

For  more  information,  call  Ed  Whitver  of 
the  IMS  staff,  800/747-3070. 

Medicaid  ID  cards 


The  Department  of  Human  Services  has 
established  a work  group  to  study  a new 
design  for  the  format  of  the  Medicaid  ID  card 
and  to  determine  whether  the  monthly 
issuance  of  the  cards  should  continue. 

The  DIIS  hopes  to  determine  how 
Medicaid  eligibility  could  be  verified  if 
monthly  ID  cards  are  no  longer  issued. 

Any  physician  who  has  comments  on 
these  issues  should  contact  Jan  Walters  at 
515/281-6555  by  the  end  of  this  month.  You 
may  also  mail  comments  to  the  DHS, 
Division  of  Medical  Services,  5th  floor, 
Hoover  State  Office  Building,  Des  Moines,  IA 
50319. 


A Minnesota  judge  has 
refused  to  dismiss  a 
lawsuit  filed  by  the 
Minnesota  attorney  gen- 
eral and  Blue  Cross/ 
Blue  Shield  of  Minnesota 
against  the  tobacco 
industry.  The  suit  is 
aimed  at  recouping 
health  care  costs  of 
smokers.  The  tobacco 
industry  had  argued 
that  the  plaintiffs  had 
no  grounds  to  bring  the 
claims. 


Medicaid  Point  of  Sale 


Beginning  October  1,  Medicaid  will  offer 
physicians  the  option  of  submitting  claims 
electronically  through  their  Point  of  Sale 
(POS)  system. 

This  means  that  while  the  patient  is  still  in 
the  office,  the  physician  can  electronically 
transmit  the  patient  name,  ID  number,  pro- 
cedure performed,  diagnosis  codes,  charges 
and  date  of  service  directly  to  Medicaid. 
Medicaid  will  instantaneously  transmit  the 
patient’s  Medicaid  eligibility  status  back  to 
the  physician.  The  claim  will  be  processed 
that  weekend  with  checks  written  and  mailed 
to  physicians  on  Monday. 

The  advantages  for  physicians  are  confir- 
mation of  Medicaid  eligibility  and  payment  at 
the  time  of  service  and  faster  payment. 


Medicare  access  report  from  PPRC 


The  Physician  Payment  Review  Commis- 
sion (PPRC)  recently  released  a report  on 
access  for  Medicare  patients.  According  to 
the  report: 

•Access  to  medical  care  is  good  for  most 
Medicare  patients,  but  vulnerable  groups  of 
patients  (African-Americans,  rural  and  urban 
poor)  still  have  a problem.  The  biggest  prob- 
lem for  these  groups  is  access  to  preventive 
care. 

•The  percentage  of  assigned  claims  is  over 
90%  nationally. 

•72%  of  all  doctors  are  participating  and 
87%  of  all  Medicare  Part  B claims  are  submit- 
ted by  these  doctors. 

•89%  of  all  Medicare  patients  have  some 
type  of  supplemental  coverage.  H3 


320  Iowa  Medicine  Volume  85  / 8 August  1995 


Iowa  I Medicine 


CURRENT  ISSUES 


Practice  Management 


Medical  Business  Specialist  graduate 


Mary  Staub,  office  manager  for  Anthony 
Lazar,  MD,  Burlington,  is  the  first  graduate  of 
the  Medical  Business  Specialist  (MBS)  certifi- 
cation program.  The  program  began  in  March 
of  1994  and  consists  of  10  medical  business 
seminars.  It  is  certified  by  the  IMS  and 
endorsed  by  the  Iowa  Medical  Group 
Management  Association  (IMGMA). 

Mary  began  the  program  March  18,  1994 
and  completed  her  courses  June  21,  1995. 
She  successfully  completed  all  exams. 

“The  IMS  Services  MBS  program  has  been 
great,”  Mary  commented.  “No  matter  how 
long  you’ve  worked  for  a physician,  this  pro- 
gram offers  seminars  that  no  technical  school 
could  do  as  well.  I especially  thank  my  spon- 
sor/employer Dr.  Anthony  Lazar.  I’ve  accom- 
plished my  goal  and  he  now  has  the  first  cer- 
tified Medical  Business  Specialist  in  Iowa.” 
There  are  52  enrollees  in  the  MBS  pro- 
gram. For  more  information,  contact  Sherry 
Johnson  at  IMS  Services,  800/728-5398.  E3 


Mary  Staub  displays  her  MBS  certificate. 


Midwest  Medical  Insurance  Company 

Focus  on  Risk  Management 

Malpractice  gap 

The  underlying  cause  of  many  patient 
injuries  and  malpractice  claims  is  the  failure 
of  clinics  to  implement  and  maintain  systems 
to  follow  up  on  important  information.  You 
face  almost  certain  liability  if  patient  infor- 
mation that  is,  or  should  be,  known  to  you 
“falls  through  the  cracks”  and  an  injury  or 
failure  to  diagnose  occurs  as  a result. 

We  call  this  the  “malpractice  gap”. 
Common  failures  of  follow-up  systems  seen 
in  malpractice  claims  include: 

•Failure  to  obtain  results  of  diagnostic 
tests  ordered. 

•Failure  to  bring  the  results  to  the  atten- 
tion of  the  physician. 

•Failure  to  notify  patients  of  the  test 
results. 

•Failure  to  follow  up  on  significant  missed 
or  cancelled  appointments. 

Clinic  systems  should  be  designed  to  con- 
sistently manage  information,  paperwork 
and  records.  Remember  the  Three  Rs  when 
designing  your  systems:  Receipt  of  informa- 
tion, Review  of  information  and  Report  the 
information. 

For  further  information,  contact  Lori 
Atkinson,  MMIC  risk  management  coordinator, 
MMIC  West  Des  Moines  office,  PO  Box  65790, 
West  Des  Moines,  Iowa  50265.  800/798-9870  or 
515/223-1482. 


Practice  Management  Workshops 

Quality  in  the  Medical  Office 

Wed.,  Sept.  6 Sioux  City 

Wed.,  Sept.  20  IMS  headquarters 

Wed.,  Sept.  27  Burlington  Medical  Center 

This  course  examines  trends  in  quality  including 
outcome  measures  and  practice  parameters. 

For  more  information  or  to  register  for  any  IMS 
practice  management  workshop,  call  Sherry 
Johnson  at  IMS  Services,  515/223-2816  or  800/728- 
5398. 


AT  A GLANCE 


Are  you  keeping  up  on 
developments  with  the 
Community  Health  Man- 
agement Information 
Sy  stern  (CHMIS)?  In 
less  than  one  year,  Iowa 
physician  offices  will  be 
required  by  law  to  com- 
ply with  CHMIS  require- 
ments. For  the  latest 
information  and  how  it 
will  affect  your  office, 
check  out  the  editorial 
on  page  31 7 by  Terrence 
Briggs,  MD,  chair  of  the 
IMS  CHMIS  Committee. 

• 

There  is  still  time  to  reg- 
ister for  a seminar  enti- 
tled “Survival  Tactics  in 
the  Medical  Office” 
being  held  in  Omaha, 
West  Des  Moines  and 
Cedar  Rapids  later  this 
month.  Jack  McDermott 
will  lead  the  discussion 
on  administrative  phil- 
osophies and  adapting 
your  management  style 
to  the  practice.  To  regis- 
ter, call  Sherry’  Johnson 
at  IMS  Services, 
800/728-5398. 


Iowa  Medicine  Volume  85/8  August  1 995  321 


Iowa  [Medicine 


Newsmakers 


| 


1 


AT  A GLANCE 


The  University  of  Iowa 
Hospitals  and  Clines  has 
been  named  one  of  the 
nation’s  leading  hospi- 
tals in  a new  edition  of 
The  Best  Hospitals  in 
America.  The  UIHC  is  one 
of  only  74  hospitals  in  the 
U.S.  listed  in  the  book, 
published  by  Gale  Re- 
search, Inc.  Choices  were 
based  on  recommenda- 
tions of  physicians  from 
around  the  country  and 
on  information  from  gov- 
ernment sources,  profes- 
sional and  popular  pub- 
lications and  surveys  or 
interviews  with  about 
150  hospitals. 

♦ 

The  UI  College  of  Medi- 
cine recently  received  the 
Silver  Achievement 
Award  of  the  American 
Academy  of  Family  Phy- 
sicians, in  recognition  of 
the  fact  that  32%  of  the 
graduating  medical  stu- 
dents in  1 995  chose  fam- 
ily practice  as  their  spe- 
cialty. 


“Break  the  Silence,  Begin  the  Cure” 


Dear  Editor: 

We  are  returning  the  domestic  abuse  video- 
tape you  loaned  us.  At  last,  we  as  staff  person- 
nel, have  been  able  to  make  the  needed  impres- 
sion on  our  physicians. 

This  tape  was  used  at  a staff  meeting.  As 
office  manager,  I had  on  hand  the  poster,  bro- 
chures and  cards  from 
the  domestic  violence 
break-out  session  of 
the  IMGMA.  At  that 
time  I was  very  im- 
pressed with  the  video 
and  knew  this  would 
make  a tremendous 
teaching  staff  meeting. 

I have  contacted  the  Domestic  Violence 
Center  and  requested  pamphlets  and  cards  for 
our  office.  The  Center  has  also  given  us  addi- 
tional ideas  and  suggestions  for  an  ob/gvn  of- 
fice. We  are  excited  that  perhaps,  in  some  small 
or  unknown  way,  we  have  a chance  to  help 
someone  in  need. 

Thank  you  for  making  this  valuable  video- 
tape available.  We  highly  recommend  it  for  the 
medical  profession. — JoAnn  McKinnon,  office 
manager,  Iowa  Clinic,  Des  Moines. 

Editor's  note:  The  IMS  domestic  violence 
videotape  is  available  for  loan  to  any  IMS 
member  physician.  Call  Chris  McMahon, 
director  of  communications  at  51 5/223-1 401 
or  800/747-3070. 

Awards,  appointments,  etc. 

Three  new  physicians  have  joined  Medical 
Associates  in  Dubuque:  Dr.  Mitchell  Manthey, 
internal  medicine;  Dr.  Mark  Janes,  internal 
medicine  and  pulmonary  medicine;  and  Dr. 
Kim  Riess-Sagers,  internal  medicine  and 
nephrology.  Officials  of  Samaritan  Health  Sys- 
tem, Clinton,  recently  played  host  to  a number 
of  Russian  physicians  and  medical  profession- 
als as  part  of  a medical  personnel  exchange 


Letter 

to  the 

Editor 


program  which  focuses  on  maternal  and  child  j! 
health.  Two  Medical  Associates  physicians  di- 
rectly involved  in  this  effort  were  Dr.  Robert 
Donnelly,  obstetrician/gynecologist  and  Dr. 
Virgil  Corpuz,  pediatrician  and  advisor  for  the 
Maternal/Child  Health  Program. 

New  members 


Iowa  City 

Alicia  Weissman,  MD,  family  practice 
Geralyn  Zuercher,  MD,  family  practice 

Indianola 

Gary  Janssen,  DO,  family  practice 
Eileen  May,  DO,  family  practice 

Knoxville 

i\lan  Sooho,  MD,  psychiatry 
Mason  City 

Michael  Blaekinore,  MD,  psychiatry 
Katherine  Broman,  MD,  family  practice 
Barbara  Coulter-Smith,  DO,  obstetrics/gyne- 
cology 

Robert  Cunard,  MD,  resident 
Shawn  Griffin,  MD,  resident 
Eric  Stenberg,  DO,  resident 
Julie  Waddell,  MD,  resident 
Michael  Weston,  MD,  resident 

Mt.  Ayr 

Yogesh  Shah,  MD,  family  practice 
Mt.  Vernon 

Pamela  Talley,  MD,  family  practice 
Onawa 

Paul  Dudley,  MD,  family  practice 
Ottumwa 

Mark  Dillon,  MD,  internal  medieine/emergency 
medicine 

Pella 

Richard  Posthuma,  MD,  family  practice 





322  Iowa  Medicine  Volume  85  / 8 August  1995 


CURRENT  ISSUES 


Sioux  City 

Leslie  Hershkowitz,  MD,  cardiology 
John  Marriott,  DO,  radiology 
Lonnie  Lanferman,  DO,  resident 

Washington 

Curtis  Frier,  DO,  general  practice 
Chung  Huang,  MD,  internal  medicine 
Lvnette  lies,  MD,  family  practice 
Rey  Clivi  Lin,  MD,  internal  medicine 
Dennis  Shimp,  DO,  general  practice 
Paul  Towner,  MD,  family  practice 

Waterloo 

Richard  Korentager,  MD.  plastic  surgery 
Robert  Miller,  MD,  cardiac  surgery 
Alyce  Tyree,  DO,  resident 

Deceased  members 


Kenneth  Dolan,  MD,  66,  radiology,  Iowa 
City,  died  May  6 

Edward  Posner,  MD,  76,  life  member,  in- 
ternal medicine,  Des  Moines,  died  Februaryl4 
Kerry’  Jensen,  MD,  59,  family  practice, 
Clinton,  died  April  20 

Edward  DeLashmutt,  MD,  71,  general  sur- 
gery, Fort  Madison,  died  May  5 HD 


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Iowa  Medicine  Volume  85  / 8 August  1995  323 


Iowa  | Medicine 


FEATURE  ARTICLE 


Christine  McMahon 

Ms.  McMahon  is  director 
of  communications  for 
the  Iowa  Medical  Society 
and  managing  editor  of 
Iowa  Medicine. 


Physicians  on  the 

Front  Line 

They  saw  a side  of  World  War  II  that  even  the  soldiers  didn’t 
see.  Retired  Des  Moines  physicians  Dr.  Ralph  Dorner,  Dr.  John 
Hess  and  Dr.  Robert  Stickler  recall  their  harrowing 
experiences  treating  the  wounded  during  the  Allied  invasion  of 
Normandy  and  the  Battle  of  the  Bulge. 


They  never  thought  of  themselves  as 
heroes  and,  a lifetime  later,  their  modesty 
survives  intact. 

“I  told  members  of  my  surgical  team  that 
the  important  thing  was  to  be  able  to  sit  in 
the  quiet  of  our  tents  and  decide  we  did  the 
best  job  possible  with  what  we  had  to  work 
with,”  comments  Dr.  Ralph  Dorner,  a retired 
thoracic  surgeon  who  landed  on  Utah  Beach 
with  the  Third  Auxiliary  Surgical  Group  on 
June  7,  1944,  D-Day  plus  one.  “If  we  could  do 
that,  we  didn’t  need  to  worry  about 
decorations.” 

Dr.  Dorner,  Dr.  John  Hess  and  Dr.  Robert 
Stickler  were  in  the  thick  of  the  action 
treating  wounded  in  World  War  II’s  European 
theater.  They  seem  uncomfortable  discussing 
ribbons  and  medals  and  relate  their  medical 
war  stories  quite  dispassionately; 
but  it’s  obvious  the  passage  of 
time  hasn’t  completely  dimmed 
memories  of  fallen  comrades  and 
families  waiting  at  home. 

“The  folks  back  home  should 
have  gotten  medals,”  adds  Dr. 

Dorner.  “They  never  knew  when 
we  were  in  danger.” 


Dr.  Dorner’s  trek  toward  Utah  Beach  began 
when  he  sailed  for  England  in  December, 
1942.  He  was  stationed  at  Oxford  for  a time, 
sent  to  Africa  then  back  to  England  to 
prepare  for  D-Day  after  the  Sicilian  campaign 
was  completed.  Dr.  Dorner’s  worst  memory  of 
the  war  was  April  27,  1944  when  he  was  in  a 
convoy  of  seven  landing  crafts  doing  beach 
landing  maneuvers. 

“Three  of  our  landing  crafts  were 
torpedoed  by  German  E boats.  There  were 
750  boys  killed.  It  was  terrible.” 

No  x-rays,  blood  work  or  tables 

When  Dr.  Dorner  arrived  on  Utah  Beach, 
he  found  one  field  hospital  already  set  up.  He 
helped  set  up  another  and  was  assigned  to 
triage.  Oddly,  his  first  case  was  a soldier  with 
appendicitis.  He  was  on  Normandy  beach 
about  eight  days,  then  he  and  his 
team  followed  troops  to  the  French 
village  of  Ste.  Mere-Eglise,  the  first 
to  fall  to  the  Allies. 

“We  had  no  x-rays,  no  blood 
work,  no  lab  work.  We  used 
universal  blood  which  we  had 
because  of  Dr.  Bob  Hardin  at  the 
University  of  Iowa.  Our  operating 


“Triage  was  simple. 
If  they  couldn’t  he 
moved  30  miles, 
you  did  something 
for  them.” 

Dr.  Robert  Stickler 


324  Iowa  Medicine  Volume  85  / 8 August  1995 


FEATURE  ARTICLE 


tables  were  litters  on  sawhorses  and  we  used 
lots  of  penathol.” 

He  recalls  the  difficulty  of  trying  to 
operate  in  a tent  with  an  American  tank 
parked  right  outside  engaged  in  non-stop 
shelling.  One  case  Dr.  Dorner  particularly 
remembers  was  a soldier  whose  neck  was 
laid  open  and  his  thyroid  cartilage  divided. 

“It  was  a very  unusual  wound.  I did  a 
tracheotomy  and  patched  him  back 
together,”  he  recalls.  “We  saw  lots  of  unusual 
land  mine  injuries.  We  did  a lot  of  bowel 
resections  for  bowel  lacerations.” 

Air  compressor  becomes  suction  machine 

He  also  recalls  that  there  was  plenty  of 
ingenuity  on  the  part  of  physicians. 

“We  had  tent  lights  we  made  with  plasma 
cans  as  reflectors,  and  I recall  in  Africa  we 
went  to  a salvage  dump  looking  for  a suction 
machine.  The  captain  of  the  dump  reversed 
the  tube  on  an  air  compressor  with  the  swing 
of  an  ax  and  a swish  of  his  knife  — great 
suction.  When  we  got  ready  to  transport  the 
tracheotomized  patient,  a corporal  rigged  up 
suction  by  hooking  it  to  the  windshield  wiper 
apparatus  on  the  ambulance.” 

After  Normandy,  Dr.  Dorner  and  the  Third 
Auxiliary  went  “hedge  hopping”  from  one 
field  hospital  to  another,  following  Allied 
troops  who  were  chasing  the  Germans. 

In  December  of  1944,  Dr.  Dorner’s  team 
was  sent  12  miles  east  of  Malmedy,  Belgium, 
the  center  of  the  Ardennes  bulge  break- 
through by  the  Germans  on  December  17. 
Dr.  Dorner  and  his  team,  in  great  jeopardy, 
somehow  managed  to  evacuate  themselves 
and  their  patients. 

“I  rode  on  the  running  board  of  an 
ambulance,”  he  relates.  Dr.  Dorner  achieved 
the  rank  of  major  and  is  mentioned  several 
times  in  Front  Line  Surgeons,  a book 
containing  eyewitness  accounts  by  members 


of  the  Third  Auxiliary  Surgical  Group. 

400-900  casualties  a day 

Dr.  John  Hess,  a longtime  Des  Moines 
family  physician,  enlisted  in  the  Army  when 
he  was  a junior  in  medical  school  and  went 
into  officer  training  in  June  of 
1942.  He  shipped  out  of 
Boston  shortly  before  D-Day 
and  was  placed  in  reserve  for 
the  82nd  Airborne  and  the 
102nd  Airborne. 

Within  a few  months,  he 
found  himself  heading  up  a 
group  of  surgeons  and  other 
medical  personnel  at  the 
Battle  of  the  Bulge. 

“We  set  up  a hospital  in  an 
old  army  barracks  near  a 
small  town  in  Belgium.  We 
gave  them  blood,  started  IVs 
and  shipped  them  out.  We 
took  care  of  whoever  was 
brought  in  — even  German 
soldiers,”  Dr.  Hess  relates. 

Then,  they  moved  to  a 
small  Belgian  hospital  where 
they  saw  “terrible  casualties, 
between  400  and  900  a day.  One  of  my 
biggest  problems  was  disciplining  the  officers 
not  to  spend  time  on  people  who  were 
beyond  help.” 

Frostbite,  leg  ulcers 

Common  injuries  were  burns,  broken 
bones,  shrapnel  and  gunshot  wounds  — 
mostly  from  artillery.  There  was  also  plenty 
of  frostbite  and  ulcers  on  legs  from  standing 
in  foxholes  in  the  snow. 

The  Battle  of  the  Bulge  unfolded  in  such  a 
bewildering  fashion,  Dr.  Hess  relates,  that 
even  medical  personnel  “never  knew  how  far 

continued 

Iowa  Medicine  Volume  85  / 8 August  1995  325 


In  the  dim  light  of  the  tent , one 
casualty  looked  like  another.  Actually, 
no  two  were  alike.  There  was  no 
telling  what  the  wounds  would  show ; 
once  the  bloody  blankets  had  been 
discarded  and  the  clumsy  dressings 
cut  away.  There  might  be  just  one 
small  puncture  wound  or  there  might 
be  a hundred  jagged  lacerations.  One 
man  with  a tiny  perforation  in  the 
flank  might  be  in  profound  shock 
while  the  next  one  with  part  of  his 
intestines  out  on  the  abdomen  would 
nonchalantly  ask  for  a cigarette/  ' 

From  Front  Line  Surgeons  by  Clifford  Graves. 


Iowa  I Medicine 


FEATURE  ARTICLE 

continued 


“There  were 
casualties 
everywhere.  Sixty 
members  of  our 
group  of  240  were 
killed  during  the 
Sanding.” 

Dr.  John  Hess 


we  were  from  the  front  lines”. 

Dr.  Hess  was  at  the  Battle  of  the  Bulge  for 
two  weeks  and  was  then  sent  back  to  France 
to  prepare  for  an  airborne  mission  across  the 
Rhine  into  Germany.  lie  and  the  other 
surgeons  went  in  on  gliders,  an  extremely 
risky  business. 

“After  Normandy,  very  few  doctors  para- 
chuted because  in  those  conditions  and  with- 
out supplies  or  equipment,  a doctor  became 
little  more  than  an  aid  man,”  he  says. 

The  morning  of  the  glider  mission,  Dr.  Hess 
had  an  emesis  after  breakfast.  He  assumed  his 
nausea  was  caused  by  apprehension. 

“We  knew  where  we  were  going,”  he 
recalls.  “We  knew  it  was  going  to  be  a bad 
deal.  As  we  were  flying  over  the  woods,  all  I 
could  see  were  muzzle  blasts  from  20 
millimeter  aircraft  guns  aimed  right  at  us.” 

Chest  surgeon  killed 

The  gliders  landed  under  fire  and  Dr.  Dess 
lay  where  he  landed  without  moving  for 
nearly  an  hour. 

“There  were  casualties  everywhere.  Sixty 
members  of  our  group  of  240  were  killed 
during  the  landing.” 

One  of  those  killed,  he  remembers,  was  a 
chest  surgeon  front  Massachusetts  General. 

“There  were  no  marks  on  him  and  we 
couldn’t  figure  out  what  had  killed  him  until 
later  when  we  examined  him  more  closely. 
An  explosive  shell  had  entered  his  rectum 
and  ruptured  his  aorta.” 

Dr.  Hess’  team  set  up  a field  hospital  near  a 


schoolhouse  and,  within  a few  hours,  Dr. 
Hess  discovered  why  he  had  vomited  the 
night  before. 

“I  had  hepatitis  and  didn’t  even  realize  it 
until  I urinated.  I took  an  orange  juice 
substitute,  dug  a fox  hole  and  lined  it  with 
abandoned  parachutes,”  he  says. 

He  stayed  in  the  fox  hole  for  three  days, 
getting  up  only  to  make  rounds  twice  a day. 
At  night,  he  watched  tracer  bullets  lighting 
up  the  sky  above  him.  Finally,  he  was 
transported  to  a hospital  in  Le  Mans,  France, 
where  he  stayed  for  three  months  receiving 
the  only  hepatitis  treatment  available  — rest 
and  a proper  diet. 

By  the  time  he  had  recuperated,  the  war 
was  officially  over  and  he  was  assigned  to  the 
82nd  Airborne  occupying  Berlin. 

“I  was  with  one  of  the  first  groups  into 
Berlin.  It  was  a pile  of  bricks.” 

Conditions  in  Berlin  were  abysmal. 
Starving  Berliners,  shunned  by  rural 
Germans,  did  anything  for  food.  Dr.  Hess 
admits  to  being  shocked  by  the  ways  some 
people  took  advantage  of  the  others’ 
hardships.  The  Russians,  he  recalls,  were 
particularly  merciless  to  the  displaced 
Germans. 

To  top  it  off,  he  was  assigned  a laundry 
woman  who  was  “a  dyed-in-the-wool  Nazi”. 

“She  hated  me  and  I felt  the  same  about 
her,”  he  admits. 

In  October  of  1945,  Dr.  Hess  learned  that 
he  and  other  physicians  might  be  sent  home. 
However,  the  Russians  informed  the  Allies 


326  Iowa  Medicine  Volume  85  / 8 August  1995 


FEATURE  ARTICLE 


that,  if  they  sent  them  home,  they  could  not 
replace  them  in  Berlin. 

“So,  instead  of  going  home,  I got  a two- 
week  leave  in  Switzerland.  That  was  the  first 
time  I was  able  to  call  my  wife  and  hear 
about  our  son  who  was  born  in  February,” 
says  Dr.  Hess. 

Kept  going  until  they  ran  out  of  gas 

Dr.  Robert  Stickler,  a Des  Moines  general 
surgeon,  was  called  from  reserve  to  active 
status  after  Pearl  Harbor  and  was  sent  to 
France  after  the  D-Day  invasion. 

“We  worked  out  of  trucks  doing  makeshift 
operations,”  he  says.  “Triage  was  simple.  If 
they  couldn’t  be  transported  30  miles,  you 
did  something  for  them.” 

He  says  surgeons  on  the  front  line  did  no 
definitive  bowel  surgery. 

“We  resected  the  bowel,  cut  away  the 
dead  tissue  and  sewed  them  up.  We  did  no 
vascular  work,  we  just  amputated.” 

Dr.  Stickler  and  other  surgeons  tagged 
along  behind  Allied  troops  through  France. 

“We  played  leap  frog  with  three  trucks.  One 
was  our  sterilizing  unit,  one  was  gearing  up 
and  the  other  was  in  operation,”  he  explains. 
“We  kept  going  until  we  ran  out  of  gas  and 
someone  came  along  with  a new  supply.” 

Following  the  armored  tanks  was  difficult 
because  the  Germans  fired  mortars  at  them 
continually.  However,  he  doesn’t  recall  being 
frightened. 

“Fear  was  something  that  developed 
gradually  as  time  went  on.  It’s  strange,  but  I 
didn’t  have  any  great  anxiety  until  after  the 
war  was  over.” 

Snow,  isolation  at  the  Battle  of  the  Bulge 

Eventually,  Dr.  Stickler  was  assigned  to 
General  George  Patton’s  group,  the  10th 
armored  division,  and  ended  up  at  the  Battle 
of  the  Bulge. 


“That  was  isolation.  We  couldn’t  even 


evacuate  our  wounded,”  he  recalls. 

In  addition  to  the  isolation  and  shortages 
of  supplies,  the  weather  was  cold  and  snowy, 
making  the  conditions  extremely  difficult  for 
working  and  living. 

“We  did  without  some  of  the  frills  . . . like 
gloves.  We  relied  a great  deal  on  sulfa 
crystals,”  he  says.  “In  the  field  hospital,  the 
first  guys  in  got  the  best  treatment.” 

Dr.  Stickler  and  other  surgeons  treated 
wounded  soldiers  in  chicken  coups,  next  to 
stone  walls,  anyplace  that  offered  a bare 
modicum  of  shelter  or  windbreak.  Dow  was  he 
able  to  tolerate  the  physical  hardships? 

“I  was  young,”  he  says  with  a smile.  “One 

continued 


This  map  depicting  the 
Battle  of  the  Bulge  is 
contained  in  a book  called 
Front  Line  Surgeons.  The 
book  tells  the  story  of  the 
Third  Auxiliary  Surgical 
Group,  of  which  Dr. 

Dorner  was  a member. 

The  note  on  the  map  is  Dr. 
Dorner’s.  Drs.  Hess  and 
Stickler  were  also  at  the 
Battle  of  the  Bulge. 


Iowa  Medicine  Volume  85  / 8 August  1995  327 


Iowa  | Medicine 


FEATURE  ARTICLE 


continued 


Dr.  Dormer  kept  a surgical 
diary  which  contained  an 
account  of  each  patient 
he  treated. 


3398 


2 Last  name 

WILSON 

5 Grade 

Pvt 


BGEU 


3 Fltfsl  namaand  middle  initial  4 A.  S.  No. 

Grover  C 35706128 


<•»>  9 Race 

W 


7 Regiment  and  Arm  or  Service 

314  Inf 


8 Age 

_12_ 


Kz_ 


11  Service 

11/12 


(b>  13  Source  of  admission 


14  Register  numbers  or. hospital  memoranda: 

1.  Shell  wounds,  (HE),  left  flank, 
multiple,  severe,  just  above  left 
iliac  crest,  entering  abdomen  and 
perforating  small  intestine  in  six 
(6)  places,  and  descending  colon  in 
one  (1)  place. 

2.  Cecostomy,  McBurney  region,  sec- 
ondary to  #1. 

Incurred  8 Jul  44,  about  2200  hours 
2 miles  from  St.  Lo,  France  while 
scouting  during  start  of  attack  on 
enemy  position,  when  injured  by  ex- 
plosion of  88mm  shell.  WIA. 

LD  — 1 & 2 Yes. 

Evacuated  to  the  2 of  I - 9 Sep  44. 


15  Name  of  Hospital 


188  GH 


u)  Fill  in  as:  Register  Index,  Diagnosis  Indei,  Disability  Index,  Death 
Index,  Out-patient  Index,  or  Venereal  Report  Card,  as  appropriate. 
u>>  Spaces  6 to  13  inclusive  not  to  be  filled  in  when  form  is  used  for  lighter 
Index  in  time  of  peace  and  in  the  Zone  of  the  Interior  in  time  of  war. 


thing  1 remember  very  well  is  receiving  the 
IMS  Journal.  It  was  my  major  source  of 
medical  information.  ” 

Dr.  Stickler  admits  to  hating  blackouts  — 
which  he  remembers  as  “heavy  and  oppres- 
sive” — but  he  is  philosophical  about  war. 

“As  you  get  into  it,  things  are  put  into  a 
different  perspective.  You  lose  your  veneer. 
I’m  afraid  there’s  no  time  to  be  nice.” 

Following  the 
Battle  of  the  Bulge, 
Dr.  Stickler  was 
assigned  to  the  7th 
Army  and  sent  to 
the  resort  areas  of 
Austria.  Ilis  job  was 
to  look  for  German 
SS  officers  who 
were  hiding  in  the 
hospitals. 

“The  German 
officers  faked  injur- 
ies so  they  could 
escape  detection.  I 
remember  finding  at 
least  one,”  he  says. 

After  he  com- 
pleted this  assign- 
ment, he  was  sent 
to  Paris  to  await 
transport  hack  to 
America.  Unfortun- 


12  Date  of  admission 

30  Aug  44 


Form  62  a 

Medical  Department,  U.  S.  A. 
(Revised  March  15,  1938) 


ately,  Uncle  Sam 
wasn’t  finished  with 
Dr.  Stickler  and  he 
found  himself  on  a 


ship  bound  for  the  Philippines.  The  ship  got 
as  far  as  the  Caribbean  when  the  war  in  the 
Pacific  ended. 

“I’ll  never  forget  the  moment  when  the 
captain  turned  the  ship  around  and  we 
headed  for  home,”  he  says. 


The  legacy  of  war 

On  his  son’s  40th  birthday,  Dr.  Mess  took 
him  to  Europe  to  visit  many  of  the  places  he 
knew  from  war.  Dr.  Dorner  attends  periodic 
reunions  of  the  Third  Auxiliary  Surgical 
Group  and  plans  a visit  to  England  and 
France  in  September.  Dr.  Stickler  has  not 
returned  to  Europe  since  he  was  discharged. 

Dr.  Hess  “wouldn’t  want  anyone  to  go 
through  what  I went  through”  but  is  glad  he 
had  the  experience;  Dr.  Dorner  “wouldn’t 
give  a nickel  for  the  whole  thing”,  but 
wouldn’t  give  it  up  for  a million  dollars. 

However,  for  Dr.  Dorner,  the  most 
persistent  legacy  of  the  war  is  even  simpler. 

“Little  things  don’t  annoy  me  much,”  he 
says  calmly.  Ei3 


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328  [o'wa  Medicine  Volume  85  / 8 August  1995 


/VIERCY 

HOSPITAL 

MEDICAL 

CENTER 


Mercy  Hospital  Medical  Center 

preienti 

"INFECTIOUS  DISEASE:  MILESTONES  AND  MYTHS'' 
Wednesday,  September  13,  1995 


Guest  Faculty Topics 

Terry  Yamauchi,  M.D "Immunizations:  New  News!" 

Professor  of  Pediatrics 

University  of  Arkansas  College  of  Medicine 

Little  Rock,  Arkansas 


Robert  Rapp,  Pharm.D "Fungal  Infections:  Prescribing  Issues" 

Director,  Pharmacy  Practice  and  Science 
University  of  Kentucky 
Lexington,  Kentucky 

Douglas  Dieterich,  M.D "Gastrointestinal  Disease  in  the 

Associate  Professor  of  Medicine  Immunocompromised  Host" 

Division  of  Gastroenterology 

New  York  University  School  of  Medicine 

New  York,  New  York 


Patricia  Quinlisk,  M.D "Tuberculosis  in  Iowa" 

State  Epidemiologist 
State  Department  of  Health 
Des  Moines,  Iowa 


Ravi  Vemuri,  M.D "Legionellosis" 

Infectious  Disease  Specialist 
Mercy  Hospital  Medical  Center 
Des  Moines,  Iowa 


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Please  contact:  Department  of  Medical  Education  • Mercy  Hospital  Medical  Center 
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330  Iowa  Medicine  Volume  85  / 8 August  1995 


Iowa  I Medicine 


SCIENCE  AND  EDUCATION 


The  Journal 

of  the  Iowa  Medical  Society 


flir  pellet  gun  injury 

# Daniel  Waters,  DO;  Benjamin  Broghammer,  MD;  R.  Mark  Duff,  MD 


A seven-year-old  male  sustained  a com- 
pressed air  pellet  gun  injury  to  the  thorax  at 
close  range  (<2  m).  The  child  was  brought  to 
the  emergency  department  (ED)  at  the  local 
county  hospital.  Initial  examination  revealed 
an  apprehensive  child  who  exhibited  some 
mild  respiratory  splinting,  but  no  signs  of  res- 
piratory distress.  Blood  pressure  was  118/76 
mm  Hg  with  a respiratory  rate  of  28/min  and 
a pulse  rate  of  106  bpm.  Initial  chest  radi- 
ograph (see  Figures  la  & lb  next  page) 
revealed  a radiopaque  foreign  body  at  the 
inferior  left  heart  border.  No  pneumothorax 
was  noted. 

The  patient  was  transferred  to  a regional 
referral  facility.  Examination  in  our  ED 
revealed  no  change  in  hemodynamic  status. 
An  entrance  wound  was  noted  just  lateral 
and  inferior  to  the  right  nipple.  There  was  no 
identifiable  exit  wound.  The  pellet  could  not 
be  palpated  beneath  the  skin  of  the  thorax  or 
abdomen.  No  paradoxical  pulse  was  noted. 
Arterial  blood  gases  on  room  air  were  nor- 
mal. An  electrocardiogram  showed  only  sinus 
tachycardia.  Repeat  chest  radiography 
showed  no  discernible  change  in  the  position 
of  the  pellet.  Chest  fluoroscopy  in  the  anteri- 
or-posterior projection  demonstrated  the  pel- 
let to  be  “spinning”  with  cardiac  motion. 
Changing  the  position  of  the  patient  did  not 
change  the  position  of  the  pellet. 

Non-contrast  computed  tomography  of  the 
chest  showed  no  evidence  of  pneumothorax 
and  suggested  that  the  pellet  was  located  in 
the  anterior  mediastinum.  Because  of  the  sig- 
nificant amount  of  “scatter”  created  by  the 
pellet,  however,  definitive  location  could  not 
be  determined.  Two-dimensional  echocardio- 
graphy showed  the  pellet  to  be  extracardiac 
but  within  the  pericardium  near  the  ventric- 
ular apex.  There  was  no  evidence  of  tampon- 


ade or  pericardial  effusion. 

The  child  was  managed  expectantly.  Serial 
echocardiograms  showed  no  change  in  pellet 
position  and  no  pericardial  fluid  accumula- 
tion. Serial  cardiac  isoenzymes  determina- 
tions were  normal.  The  patient  remained  sta- 
ble and  asymptomatic  and  was  discharged  on 
the  third  hospital  day.  Follow-up  chest  x-ray 
at  three  and  14  months  showed  no  change  in 
the  cardiac  silhouette  or  the  location  of  the 
missile.  A subsequent  magnetic  resonance 
imaging  study  failed  to  visualize  the  lead  pel- 
let, despite  a chest  x-ray  confirming  its  origi- 
nal position.  The  child  remains  well  and 
asymptomatic. 

Discussion 


With  the  proliferation  of  high-powered, 
high-velocity  weapons,  especially  in  urban 
areas,  the  incidence  of  penetrating  chest 
trauma  in  children  has  become  more  com- 
monplace. It  is  a misconception  that  because 
missiles  fired  from  pellet  guns  are  not  explo- 
sive powered,  they  are  not  capable  of  induc- 
ing serious  physical  injury.  Thus,  many  such 
pneumatic  weapons  end  up  in  the  hands  of 
children  because  adults  may  feel  that  they 
represent  a lesser  risk  of  physical  danger. 
Multiple  case  reports  in  both  the  thoracic 
surgical  and  pediatric  literature  belie  this 
assumption.1 5 

The  ability  of  a given  bullet,  pellet  or  pro- 
jectile to  penetrate  the  body  is  generally 
determined  by  its  muzzle  velocity.4  Although 
pneumatic  weapons  (pellet  guns,  BB  guns, 
etc.)  are  classified  as  low-velocity,  they  are 
associated  with  both  morbidity  and  mortality. 
The  perception  of  such  weapons  as  toys  is  an 
unfortunate  one. 

Ballistic  analysis  has  shown  that  an  air 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for 
August  1995. 


Daniel  Waters,  DO 
Benjamin 
Brogilammer,  MD 
R.  Mark  Duff,  MD 

The  authors  are  with  the 
Departments  of 
Cardiothoracic  Surgery, 
Radiology  and  Pediatrics, 
North  Iowa  Mercy  Health 
Center,  Mason  City, 

Iowa. 


Iowa  Medicine  Volume  85  / 8 August  1995  331 


Iowa  I Medicine 


SCIENCE  ft  N D EDUCATION 


Air  pellet  gun  injury 

continued 


Figure  1.  Posterior-anterior  (a)  and  lateral  (b)  chest  radiographs 
demonstrating  pellet  location. 

rifle,  if  adequately  pumped,  can  potentially 
produce  a muzzle  velocity  of  up  to  900  feet 
per  second  (fps).  It  has  been  reported  that  a 
muzzle  velocity  of  approximately  350  fps  is 
sufficient  to  break  the  skin  and  cause  damage 
in  deeper  soft  tissue.4  Not  only  has  death 
been  reported  as  a result  of  pellet  gun  injury, 
but  so  has  significant  morbidity  including 
ventricular  laceration,  cardiac  tamponade, 
pneumothorax  and  cerebral  and  peripheral 
pellet  embolization.1 6 Small  pellets  within  a 
left-sided  cardiac  chamber  are  more  prone  to 
embolizing  to  the  cerebral  circulation.6  Often, 
retrieval  of  a pellet  and/or  treatment  of  asso- 
ciated injury  requires  a major  thoracic  surgi- 
cal procedure  and  the  use  of  cardiopul- 
monary bypass.2-6 

In  the  child  who  presents  with  severe 
hemodynamic  or  respiratory  compromise, 
exact  localization  of  the  pellet  becomes  sec- 
ondary to  treatment  of  life-threatening 
injuries.  In  the  minimally  symptomatic  child, 
however,  accurate  determinate  of  projectile 
location  is  of  great  importance  in  determining 
both  initial  and  long-term  management.  The 
standard  chest  radiograph,  while  it  may  indi- 
cate the  presence  of  a penetrating  cardiac  or 
throacic  injury,  is  generally  considered  to  be 
inadequate  for  localizing  these  projectiles.7  GT 
scanning  is  feasible,  but  is  hampered  by  the 
variable  amount  scattering  of  the  radiation  by 
a metallic  projectile  with  resultant  distortion 
of  the  radiographic  images.  Nuclear  MRI  may 
be  useful  in  determining  the  location  of  non- 
ferrous  missiles,  but  it  is  hampered  by  the  fact 


that  often  in  the  acute  situation,  the  exact 
metallic  composition  of  a given  projectile  is 
uncertain.8  Several  reports  have  discussed  the 
use  of  echocardiography  as  a means  of  accu- 
rately assessing  not  only  pellet  location,  but 
also  for  diagnosing  associated  cardiac 
injury.7010 

Perhaps  the  most  important  determination 
to  be  made  in  penetrating  cardiac  injury  is 
whether  the  missile  is  intracardiac,  intramy- 
ocardial  or  extracardiac.  Intracardiac  projec- 
tiles, i.e.  those  retained  within  one  of  the 
atria,  ventricles  or  great  vessels,  are  generally 
recommended  for  surgical  removal.  Some 
authors,  however,  recommended  that  a right- 
sided intracardiac  missile  which  is  not  associ- 
ated with  other  cardiac  injuries  does  not  nec- 
essarily have  to  be  surgically  extirpated. 
Left-sided  intracardiac  projectiles,  because  of 
the  possibility  of  cerebral  or  peripheral 
embolization,  are  almost  universally  recom- 
mended for  removal  unless  they  are  deeply 
embedded  in  the  myocardium  and  not  associ- 
ated with  other  significant  injuries.11 

Little  has  been  written  about  projectiles 
which  lodge  within  the  pericardial  space  with- 
out associated  cardiac  injury.  In  the  absence 
of  hemodynamic  or  respiratory  compromise, 
pericarditis  or  systemic  infection,  non-opera- 
tive management— especially  in  the  pediatric 
patient — may  be  preferable.  Post-pericardioto- 
my syndrome  has  been  reported  with  a 
retained  foreign  body,  however.12 

Conclusion 


Air  gun  missile  injuries  in  children  can  be 
associated  with  significant  mortality  and  mor- 
bidity. For  the  clinician  presented  with  a 
child  who  has  sustained  a chest  wound  from 
such  a weapon,  a high  index  of  suspicion  for 
occult  cardiac  or  pulmonary  injury  must  be 
maintained.  The  general  adult  public  may  not 
take  the  potential  for  injury  from  pneumatic 
weapons  very  seriously.  Physicians  must 
avoid  the  same  mistake. 

References 


References  noted  in  the  article  are  avail- 
able either  from  the  authors  or  the  editors  of 
Iowa  Medicine.  ED 


332  Iowa  Medicine  Volume  85  / 8 August  1 995 


Iowa  | Medicine 


THE  EDITOR  COMMENTS 


Looking  back  and 
finding  change 


During  recent  months,  war  veterans 
have  been  reminded  of  World  War  II 
with  tours  and  celebrations  at 
Normandy  Beach  and  surrounding 
countryside.  Many  American  veterans  have 
: returned  to  the  battlefields.  Their  hearts  and 
minds  have  been  filled  with  sad  nostalgia, 
memories  of  their  fallen  comrades  in  arms 
and  personal  gratitude  that  they  personally 
lived  through  that  horrible  historical  event. 

I,  among  many,  was  fortunate  that  I did 
not  face  combat  during  my  years  of  active 
duty  during  World  War  II,  as  well  as  during 
the  Korean  Conflict.  Though  still  in  the 
Naval  Reserve  and  subject  to  recall  to  active 
duty,  I fortunately  escaped  the  Vietnam  War. 

Recently  while  visiting  our  daughter  in 
Seattle,  I sought  the  locations  of 
my  active  duty  while  there  in 
1951-1952.  Our  base  was  Pier  37 
along  the  waterfront  of  downtown 
Seattle.  At  first  glance  I could  not 
locate  anything  familiar.  After  43 
years,  change  had  converted  the 
nearby  piers  to  shipping  points  for 
containerized  cargo;  no  Navy 
facility  present. 

Then,  I sought  out  the  Navy  Receiving 
Station  where  I was  billeted  when  not  at  sea. 
Most  of  the  facility  was  gone  and  the  area 
was  occupied  by  hundreds  of  new  cars  from 
Japan.  The  passing  years  had  done  it  again. 
Alongside  there  was  a large  private  marina 
where  our  daughter  and  her  husband  keep 
their  boat. 


Next,  we  went  over  to  Bremerton,  where  I 
served  some  detached  duty  at  the  Naval 
Hospital.  We  did  not  go  ashore,  but  the  piers 
were  packed  with  fighting  ships  in  “moth 
balls.”  There  lay  the  USS  Missouri,  USS 
Ranger,  USS  Nemitz,  USS  New  Jersey,  a 
number  of  destroyers  and  numerous 
submarines.  One  could  not  avoid  thinking  of 
what  the  officers  and  men  experienced  on 
those  noble  warships. 

This  type  of  adventure  in  nostalgia  can  be 
revealing.  We  oldsters  can  look  back  on  how 
the  practice  of  medicine  was  four  to  five 
decades  ago.  We  can  go  back  to  high  school 
and  college  reunions  and  renew  old 
friendships.  Too  many  of  us  live  for  the 
future  and  cast  the  past  aside.  That  is 
unfortunate,  because  we  ex- 
perience rewards  imprinted  on 
our  memories  by  living  some  of 
the  past.  Life  becomes  more  full 
and  we  profit  from  such  recall. 
Don’t  be  caught  in  a rut  along  the 
pathways  of  the  present;  don’t  be 
disillusioned  by  perceived  future 
events;  live  in  the  past  as  well  to 
enrich  your  total  life.  Better  yet,  relate  to 
your  children  and  grandchildren  stories  of 
your  past.  At  first  they  may  think  old 
grandpa  is  living  too  much  in  the  past,  but 
like  all  history  the  stories  become  more 
interesting  with  succeeding  years.  E3 


We  oldsters  can 
look  back  on 
how  the  practice 
of  medicine  was 
four  to  five 
decades  ago. 


Marion  Alberts,  MD 


Iowa  Medicine  Volume  85/8  August  1 995  333 


IowalMedieine 


AMA  Delegates  Determine  Medicine’s  Agenda 

The  AMA  House  of  Delegates — including  the  Iowa  Medical  Society’s  delegation — addressed  a number  of  key  health 
care  issues  at  its  annual  meeting  June  18-22  in  Chicago.  Following  is  a summary  of  actions.  Members  of  the  IMS 
delegation  are  Dr.  Clarence  Denser,  Dr.  Donald  Young,  Dr.  Clarkson  Kelly,  Dr.  Bruce  Trimble,  Dr.  Daniel  Youngblade,  Dr. 
Thomas  Graham,  Dr.  Bryan  Pechous  and  Dr.  Bernard  Fallon. 


Physician  participation  in  capital  punishment:  evalu- 
ations of  prisoner  competence  to  be  executed — This 
report  concludes  that  physician  participation  in  evalua- 
tions of  a prisoner’s  competence  to  be  executed  is  ethical 
only  when  certain  safeguards  are  in  place  and  that  when 
a condemned  prisoner  has  been  declared  incompetent  to 
be  executed,  physicians  should  not  treat  the  prisoner  to 
restore  competence  unless  a commutation  order  is  is- 
sued before  treatment  begins. 

Perinatal  discharge  of  mothers  and  infants — Perinatal 
discharge  of  mothers  and  infants  should  be  determined 
by  the  clinical  judgement  of  attending  physicians  and 
not  by  economic  considerations. 

Professionalism  and  medical  ethics — Resolved  that 
the  AMA  reaffirm  that  the  medical  profession  is  solely 
responsible  for  establishing  and  maintaining  medical 
ethics  and  that  the  state  cannot  legislate  ethical  stan- 
dards or  excuse  physicians  from  their  ethical  obliga- 
tions. Specifically,  this  resolution  examines  the  AMA’s 
opinion  that  it  is  unethical  for  health  professionals  to 
participate  in  state  ordered  executions. 

Medicare  transformation — The  House  of  Delegates 
passed  this  amended  report  which  outlines  the  AMA’s 
proposal  for  transformation  of  the  Medicare  system.  This 
platform  will  be  used  for  negotiations  with  Congress  in 
coming  months.  The  report  deals  with  a full  spectrum  of 
issues  from  limits  on  residency  slots  to  cost  sharing. 

Criminalization  of  health  care  decision-making — 

The  AMA  opposes  the  criminalization  of  health  care 
decision-making  especially  as  represented  by  the  cur- 
rent trend  toward  criminalization  in  malpractice;  it 
interferes  with  appropriate  decision-making  and  is  a 
disservice  to  the  American  public.  The  AMA  will  educate 
opinion  leaders,  elected  officials  and  the  news  media 
regarding  the  detrimental  effect  on  health  care  resulting 
from  the  criminalization  of  decision-making. 

Tobacco  company  liability — The  AMA  will  oppose  any 
provision  of  tort  reform  legislation  that  would  give  exclu- 
sion from  liability  or  special  protection  to  tobacco  com- 
panies or  tobacco  products. 


Medical  specialty  choice — The  AMA  supports  mea- 
sures to  increase  the  availability  of  information  on  spe- 
cialty choice  to  medical  students  and  resident  physicians 
by  gathering  and  disseminating  information  on  market 
demands  and  physician  workforce  needs  for  all  special- 
ties. 

Nonphysician  relations — The  AMA  reviewed  its  guide- 
lines regarding  the  professional  relationship  between 
physicians  and  nurse  practitioners/physician  assistants. 
Discussion  focused  on  adding  and  strengthening  refer- 
ences to  the  supervisory  responsibilities  of  physicians  in 
all  practice  settings. 

Violence  against  health  care  workers — The  AMA  House 
passed  policy  that  supports  the  development  of  model 
state  legislation  to  criminalize  violence  and  threats  of 
intimidation  against  all  health  care  workers  and  their 
families. 

In-line  skating — In  response  to  a dramatic  increase  in 
the  number  of  in-line  skaters  and  in-line  skating  acci- 
dents, the  AMA  House  passed  policy  to  recommend  that 
all  in-line  skaters  wear  protective  helmets,  wrist  guards, 
elbow  and  knee  pads.  Further,  the  policy  recommends 
this  safety  equipment  be  available  at  the  point  of  in-line 
skate  rental  or  puchase  and  encourages  efforts  to  educate 
adults  and  children  about  in-line  skating  safety. 

Music  rating  system — In  response  to  continued  concern 
over  the  potential  negative  impact  of  destructive  themes 
in  some  music,  the  House  passed  policy  calling  for  the 
development  of  model  state  legislation  to  regulate  the 
lyrical  content  and/or  distribution  of  such  music  to  indi- 
viduals under  age  18.  The  policy  also  calls  for  the  AMA  to 
work  with  the  music  industry  to  develop  a rating  system 
to  identify  recordings  containing  violent  lyrics. 

Physician  hand  washing — Observing  the  sesquicenten- 
nial  of  Semmelweiss’  observation  that  hands  washed  in 
chlorinated  lime  before  examining  patients  reduced  the 
spread  of  infection,  the  AMA  reminded  physicians  that 
they  have  a professional  obligation  to  wash  their  hands 
with  an  antiseptic  before  and  between  each  patient  en- 
counter. 


334  Iowa  Medicine  Volume  85/ 8 August  1995 


Iowa  [Medicine 


PHYSICIAN  LEARNER 


When  physicians  learn 
from  colleagues 


Note:  This  is  the  first  of  three  articles  on 
interdisciplinary  CME.  Subsequent  articles 
will  focus  on  physician  learning  from  other 
health  care  disciplines  and  physician  learn- 
ing from  other  professions. 

Planners  of  CME  events  and  resources  are 
continually  in  search  of  the  correct  de- 
nominator in  marketing  their  wares.  This 
is  an  easy  task  for  the  specialty  societies.  The 
CME  content  is  directed  to  the  level  of  expertise 
and  interest  of  members  of  the  particular  soci- 
ety. While  physicians  who  represent  other 
specialties  may  be  welcome  to  attend  the  con- 
ference or  use  the  learning  resource,  the  con- 
tent is  most  likely  to  reflect  developments  and 
controversies  within  the  sponsoring  specialty. 

The  planning  task  becomes  a greater  chal- 
lenge when  the  target  audience 
includes  more  than  one  physician 
specialty.  A number  of  questions 
emerge.  Which  specialty  is  the 
principal  audience?  Will  the  in- 
structors also  largely  be  members 
of  that  specialty?  Is  there  an 
“agenda”  through  which  one  spe- 
cialty is  attempting  to  bring  a mes- 
sage to  another? 

Never  have  such  issues  been  so  well  illus- 
trated as  in  planning  for  CME  in  the  field  of 
primary  care.  Primary  medical  care  is  not  the 
sole  province  of  any  single  specialty.  There  is 
controversy  regarding  what  specialties  are  le- 
gitimate bearers  of  the  title  of  primary  care 
physician.  Historically  some  CME  primary 


care  programs  have  essentially  been  planned  by 
one  group  of  specialists  for  a second  group  or 
they  have  been  developed  by  a speciality  for 
that  specialty  and  not  for  any  other  specialty! 

Such  approaches  frustrate  the  opportunity 
for  one  specialist  to  learn  from  another  who  is 
in  a different  medical  discipline.  Advances  in 
medical  therapeutics  then  inevitably  progress 
at  varying  rates  within  the  clinical  practices  of 
the  disciplines.  Cross-fertilization  is  hindered, 
and  in  the  worst  scenario,  the  different  disci- 
plines adhere  to  contradictory  practice  stan- 
dards that  undermine  the  profession  with  the 
public. 

Interdisciplinary  CME  is  essential  for  pool- 
ing the  broad  experience  of  specialties  in  the 
prevention,  evaluation  and  management  of 
human  disease.  As  CME  consumers,  physicians 
should  be  alert  to  the  signs  of  a 
healthy  interdisciplinary  offering. 
Is  the  conference  or  material  pub- 
licized among  multiple  specialties? 
Do  the  planners  represent  the  ap- 
propriate disciplines?  Are  the  pre- 
senters at  a conference  represen- 
tative of  the  target  audience?  Is 
discussion  encouraged  among  the 

specialists? 

Physicians  can  and  should  learn  from  their 
colleagues  in  other  specialties.  Look  for  the 
appropriate  vehicle  that  facilities  such  learn- 
ing. ED 


Physicians 
can  and  should 
learn  from 
their  colleagues 
in  other 
specialties. 


Richard  Nelso.x,  MD 


Iowa  Medicine  Volume  85  / 8 August  1995  335 


Iowa  [Medicine 


Classified  Advertising 


Emergency  Medicine 
Director 

Air/Ground  Transport 
Waterloo,  Iowa 

This  is  a rare  opportunity  to  be  a 
team  leader  in  an  outstanding 
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EMERGENCY  PRACTICE 
ASSOCIATES 

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800/458-5003  or  fax  319/236-3644 


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Stoughton,  Wisconsin — Dean  Medical  Center, 
a 350-physician  multispecialty  group  is 
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Marshalltown  Medical 
& Surgical  Center 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
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Fax  515/964-2777 


Emergency  Medicine,  Des  Moines,  Iowa — 
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our  department  and  generous  compensation 
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Springfield.  Missouri — Bass  Pro  Shop  and  40 
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336  Iowct  Medicine  Volume  85/ 8 August  1995 


CLASSIFIED  ADVERTISING 


Floyd  County 
Memorial  Hospital 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  FCMC. 

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II  Family  Practice  Physician — Rare  opportunity 
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EMERGENCY  PRACTICE  ASSOCIATES 

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Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


STORM  LAKE,  IOWA 


Rural  lakeside  community  provides  unique 
setting  for  self-styled  family  practice.  Em- 
ployment with  clinic  foundation  owned  by 
county  hospital  means  no  buy-ins,  1:9  call 
coverage  with  weekend  ER  relief  coverage, 
full  employment  contract  with  guarantee 
and  excellent  benefit  package.  You  deter- 
mine what  patients  to  hand  off  in  an  outpa- 
tient hospital  based  referral  system  of  25 
specialists.  A+  schools,  A+  recreations  and 
A+  amenities.  Send  CV  or  call  Darrell 
Pritchard,  Administrator,  Buena  Vista 
Clinic,  Box  742,  Storm  Lake,  Iowa  50588; 
collect  712/732-5012;  fax  712/732-2538. 


Family  Practice — Prominent  300+  physician 
group  based  in  southwestern  Wisconsin  seeks 
additional  family  physicians  for  established 
clinics  in  Iowa  and  Wisconsin.  Attractive 
group  practices  offer  a professional  and 
stimulating  environment  with  shared  coverage, 
modern  local  hospitals,  strong  specialty 
network  and  competitive  compensation 
package.  Practice  settings  vary  from  scenic 
college  towns  to  a picturesque  Mississippi 
River  community.  For  details,  call  Susan 
Pierce  at  1-800/243-4353. 


Ambulatory  Care 
Clinic 

Seeking  quality  physician  to  prac- 
tice either  part,  full-time  or  moon- 
lighting during  residency. 

• Primary  care,  urgent  care,  oc- 
cupational and  sports  medicine 

• Weekday,  wee  knight  and  week- 
end shifts 

• Paid  St.  Paul  malpractice 

• Excellent  benefit/bonus  packages 

Send  CV  or  contact 
Melissa  J.  Milliken,  CMSC 

ACUTE  CARE,  INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Time  For  a Move? 

BC/BE  FP,  IM,  OB/GYN,  PEDS 

Our  promise — We’ll  save  you  valuable  time  by 
calling  every  hospital,  group  and  ad  in  your 
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country,  including  2000+  rural  locations.  Cedar 
Rapids,  Des  Moines,  Quad  Cities,  Kansas  City, 
Boston,  Chicago,  Indianapolis,  many  more. 
New  openings  daily — call  now  for  details! 

The  Curare  Group,  Inc. 

M-F  9am-8pm,  Sat  1-5  pm  EST. 
800/880-2028,  Fax  812/331-0659 
Job  #C133MJ 


(Continued  next  page) 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  82.00 
per  line  with  a 830  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  820  per  insertion.  Display 
classified  advertising  sells  for  S25  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85  / 8 August  1995  3 37 


IowalMedicine 


CLASSIFIED  fl  D V E R T I S I N G 


Floyd  Valley  Hospital 

u 

a 

s 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  FVH. 

• 4300  average  volume  ER 

• Medical  director  and  staff  posi  - 

tions 

• Full-time,  regular  part-time  and 
moonlighting  opportunities 

• Weeknight,  12- hour  shifts  and 
weekends 

• Highly  competitive  salary 

• Paid  St.  Paul  malpractice 

Send  CV  or  contact 
1 Melissa  J.  Milliken,  CMSC 

r;  jgggggiTE 

A ACUTE  CARE,  INC. 

■ IDdboBBo' 

Eh 

* PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 

Fax  515/964-2777 

Dermatologists  Wanted 

6 immediate  positions.  Miami  Beach  and  North 
Florida,  Minnesota,  Georgia,  California  and  Texas. 
BE/BC  required.  Salary  to  $200k  and  negotiable. 

Ob/gyn  & Plastic  Surgeon  Wanted 

Open  your  own  practice  in  our  Miami  Beach, 
Florida  very  successful  multispecialty  group.  No 
fees,  just  split  overhead  expenses.  BE/BC  and 
Florida  license  required. 

Fax  or  send  CV  or  call  Avionne  Allen 
Physician's  Placement  Management  Group 
1000  Blythwood  Place,  Suite  C-199 
Davenport,  IA  52804 
800/251-6937  or  fax  800/289-9754 


Family  Practitioner  • Internist 


Want  the  best  of 
worlds? 

Live  and  work  in  a rural  community-yet  have  easy 
access  to  the  educational,  cultural,  shopping,  and  en- 
tertainment opportunities  of  the  big  city.  Enjoy  all  the 
benefits  that  go  with  small-town  living-good  neigh- 
bors, safe  schools,  affordable  housing,  abundant  rec- 
reational choices-and  go  to  the  city  when  you  want! 

St.  Croix  Falls,  Wisconsin  is  located  just  over  the 
scenic  St.  Croix  River  from  Taylors  Falls,  Minnesota  and 
within  45  minutes  of  the  metropolitan  Twin  Cities.  With 
25,000  households  within  the  clinic  service  area,  River 
Valley  Medical  Center  is  the  region’s  largest  and  most 
diversified  practice  group-13  family  practitioners,  2 
internists,  2 general  surgeons,  2 orthopedic  surgeons 
and  a physician  assistant.  Clinic  is  attached  to  a 50- 
bed  acute  care  hospital  with  a wide  range  of  services. 

Guaranteed  first -year  salary  with  second-year  part- 
nership and  excellent  fringes. 

Send  detailed  CV  to  -. 

Cathy  Kortas 

River  Valley  Medical  Center 
208  S.  Adams  St. 

St.  Croix  Falls,  Wl  54024 


338 


Iowa  Medicine 


Volume  85/8  August  1 995 


Exceptional  Opportunity  at 
Blue  Cross  and  Blue  Shield 
of  Nebraska 

We  have  an  opening  for  a Chief  Medical  Officer, 
preferably  with  an  internal  medicine  or  family  prac- 
tice background,  to  help  develop  and  shape  our 
corporate  medical  policies. 

Interested  candidates  should  see  themselves  as  lead- 
ers, capable  of  interacting  with  our  medical  com- 
munity as  well  as  business  leaders.  We’re  looking 
for  a physician  with  vision,  business  savvy,  exten- 
sive knowledge  of  current  medical  issues  and  alot  of 
energy. 

Candidates  must  be  licensed  to  practice  medicine  in 
Nebraska  (or  be  able  to  meet  the  requirements  to 
obtain  a license  in  Nebraska).  Managed  Care  Cer- 
tification and/or  experience  is  highly  desirable. 
Contact  Micki  Baldino,  Sr.  Vice  President,  Human 
Resources,  Omaha,  Nebraska;  402/390-1813.  We 
are  an  equal  opportunity  employer  M/F. 


comprehensive  and  diverse 

school  system,  and  many  amenities  for  an  excellent  quality  of  life.  Madison,  WI, 
Dubuque,  IA,  and  Rockford,  IL,  are  just  an  hour  away,  while  Chicago  and  Mil- 
waukee are  within  an  easy  two-hour  drive.  When  you’re  thinking  about  a setting 
for  your  professional  practice  and  the  “good  life”  for  your  family,  give  some  thought 
to  Monroe. 

Our  town  of  10,000  is  home  to  The  Monroe  Clinic,  the  hub  of  healthcare  in  Mon- 
roe. A consolidated  and  integrated  healthcare  facility  including  a 140-bed  acute 
care  hospital  with  24-hour  ER  coverage  and  an  adjoining  114,000  sq.  ft.  state-of- 
the-art  clinic,  The  Monroe  Clinic  provides  a full  range  of  diagnostic  and  therapeu- 
tic testing  and  treatment.  We  invite  your  participation  in  our  50+  physician 
multispecialty  group  practice  as  a BC/BE  physician  in:  FAMILY  PRACTICE, 
OUTPATIENT  PSYCHIATRY,  ORTHOPEDIC  SURGERY,  DERMATOLOGY, 
AND  EMERGENCY  MEDICINE. 

We  offer  productivity  based  pay  with  excellent  1st  year  income  guarantee,  free- 
dom from  office  management  and  buy-in  costs,  and  comprehensive  benefits  in- 
cluding $3750  CME  allowance.  For  more  information,  write  or  call:  Physician 
Staffing  Specialist,  THE  MONROE  CLINIC,  515  22nd  Ave.,  Monroe,  WI 
53566.  800-373-2564.  Or  fax  resume  to:  608/328-8269.  EOE. 

r 'Lp 

4 A L|J  The  Monroe  Clinic 

A proud  caring  tradition 


SPECIALIZE  IN 
AIR  FORCE  MEDICINE. 

Become  the  dedicated  physician  you 
want  to  be  while  serving  your  country  in 
today’s  Air  Force.  Discover  the  tremen- 
dous benefits  of  Air  Force  medicine.  Talk 
to  an  Air  Force  medical  program  manag- 
er about  the  quality  lifestyle  , quality 
benefits  and  30  days  of  vacation  with  pay 
per  year  that  are  part  of  a medical  career 
with  the  Air  Force.  Find  out  how  to  quali- 
fy. Call 


USAF  HEALTH  PROFESSIONS 
TOLL  FREE 
1-8Q0-423-USAF 


Iowa[Medicine 


Professional  Listing 


Allergy 


Emergency  Medicine 


Internal  Medicine 


John  A.  Caffrev,  MD,  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pcdiatrie  and  Adidt  Allergy',  PC 
Veljko  K.  Zivkovich,  MD 
Robert  A.  Colnian,  MI) 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Robert  J.  Barry,  MD 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medieal  Center,  PC 
Carey  A.  Itligard,  MI),  FAAD 
James  D.  Bunker,  MD,  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milncr-Bragc,  Ml) 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 

Family  Practice 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 

Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gervich,  MD 
Daniel  J.  Schrocdcr,  MD 
Ravi  K.  Venturi,  MD 
Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul,  MD,  FICC 

515/574-6840 

Gastroenterology 

Kenneth  W.  Adams,  DO,  AOBIM 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  II.  Brandt,  MD,  ABIM 
Grace  Z.  Ang,  MI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medieal  Clinic  Neurology 
Andrew  C.  Peterson,  Ml) 

Laurence  S.  Krain,  MD 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology \ EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medieal  Center,  PC 
Jugal  T.  Raval,  MD,  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medieal  Clinic 
Neurosurgery' 

James  R.  Lamorgcsc,  MI) 

Loren  J.  Moutv,  MI) 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

Ilosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery' 


340  Iowa  Medicine  Volume  85/8  August  1 995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
Robert  Ilavne,  Ml) 

Thomas  A.  Carlstrom,  MI) 

David  J.  lioariui.  Ml) 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  MD 
S.  Randy  Winston,  MD 
Douglas  R.  Koontz,  MI) 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 
Neurological  Surgery 


Chad  D.  Abernathey,  MD 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 

Neurological  Surgery 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  II.  Watt,  MD 
John  M.  Gracthcr,  Ml) 

Gilbert  W.  Harris,  MD 
James  A.  Davison,  MD 
Norman  F.  Wood  lief,  MD 
Eric  W.  Bligard,  MD 
David  D.  Saggau,  MD 
Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates.  PC 
Robert  1).  Whinerv,  MD 
Stephen  II.  Wolken,  MD 
Robert  B.  Goffstcin,  MI) 
Lyse  S.  Strnad,  MI) 

John  F.  Slander,  MI),  PhD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 


Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MD 
Randall  S.  Brcnton,  MD 
James  L.  Dummctt,  MI) 
Mick  E.  Vandcn  Bosch,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MD 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 
Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 


Orthopaedics 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Erieson,  MD 
Marshall  C.  Grciman,  MD 
Steven  R.  Ilerwig,  DO 
Thomas  O.  Paulson,  MD 
Mark  K.  Zlab,  MD 
1-800/248-4443 
1215  Pleasant,  Suite  408 
Des  Moines  50309 
515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Hill,  MI) 

Daniel  J.  Blum,  MD 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 


Iowa  Orthopaedic  Center,  PC 
Marvin  II.  Dubanskv,  Ml) 
Marshall  Flapan,  MI) 

Sinesio  Misol,  MD 
Joshua  I).  Kimclman,  DO 
Timothy  G.  Kenney,  MD 
Lynn  M.  Lindaman,  MI) 
Jeffrey  M.  Farbcr,  MD 
Kyle  S.  Galles,  MD 
Seott  A.  Meyer,  MD 
Cassini  M.  Igram,  MD 
Rodney  E.  Johnson,  MI) 
Martin  S.  Roscnfeld,  DO 
Donna  J.  Buhls,  Ml) 

Jill  R.  Meilahn,  DO 
Jacqueline  M.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 


Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  810.00  first 
3 lines;  S2.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85/8  August  1 995  341 


Iowa  [Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MI) 

Eugene  Peterson,  MI) 

Richard  B.  Merrick,  MD 
Peter  V.  Boesen,  MD 
Robert  R.  Updegraff,  MD 
3901  Ingersoll 
I)es  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-Head  & Neck 
Surgery,  PC 

Thomas  J.  Benda,  Sr.,  MI) 

James  W.  White,  MI) 

Craig  C.  Ilcrther,  Ml) 

Thomas  J.  Benda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MD 
Guy  E.  McFarland,  MI) 

Thomas  F.  Viner,  MD 
Douglas  E.  Dawson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 

Robert  G.  Smits,  MD,  PC 

1040  5th  Avenue 
lies  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery 

Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 
lies  Moines  50314 
515/244-5225 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
Janies  R.  LaMorgese,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Perinatology 


Des  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsager,  MD 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  and  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 

Physical  Medicine  & 
Rehabilitation 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  I).  Schnell,  MI) 

Earecduddin  Ahmed,  MI) 

Arthur  B.  Scarlc,  Ml) 

Bogdan  E.  Krysztofiak,  MD 

Rehabilitation  Medicine  Associates 
William  I).  dcGravelles,  Jr.,  MD 
Charles  F.  Dcnhart,  MD 
Marvin  M.  Hurd,  MI) 

William  C.  Koenig,  Jr.,  MD 

Karen  Kicnkcr,  MD 

Todd  C.  Troll,  MD 

Lori  A.  Sapp,  MD 

Younkcr  Rehabilitation  Center 

Iowa  Methodist  Medical  Center 

1200  Pleasant 

Des  Moines  50308 

515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  Ml),  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Chest,  Infectious  Diseases  St  Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MD 
Steven  G.  Berry,  MD 
Donald  L.  Burrows,  MI) 

Michael  Witte,  DO 
Gerard  A.  Matvsik,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 
Pulmonary > Diseases 


Surgery 


Wendell  Downing,  Ml) 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 

Fort  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MD,  FACS 
Dan  P.  Warlick,  Ml),  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Advertising  Index 


Bernie  Lowe  & Associates 312 

Blue  Cross  Blue  Shield  of  LA 310 

Blue  Cross  Blue  Shield  of  NE 339 

Clarkson  College 330 

Dale  Clark  Prosthetics  343 

IMS  Services 306 

Medical  Records 

Assistance  Services 323 

Medical  Management 

Strategies,  PC 323,  328 

Mercy  Hospital  329 

MMIC 344 

Monroe  Clinic 339 

River  Valley  Medical  Center 338 

U S.  Air  Force 339 


342  Iowa  Medicine  Volume  85  / 8 August  1995 


Iowa  I Medicine 


THE  PRESIDENT  COMMENTS 


The  corporatization 
of  health  care 


A few  weeks  ago  at  the  suggestion  of  a 
friend,  I read  an  editorial  titled,  “Man- 
aged Care  and  the  Morality  of  the  Mar- 
ketplace” ( NEJM , July  6,  1995).  I assumed 
the  author — Dr.  Kassirer — is  from  the  Boston 
area,  where  the  influence  of  HMOs,  managed 
care  organizations  and  large  insurance  com- 
panies is  greater  than  in  other  parts  of  the 
country.  His  concerns,  however,  apply  to  all 
physicians.  Unfortunately,  the  key  motiva- 
tion of  some  large  insurance  companies  and 
corporations  is  not  the  care  of  the  patient 
but  the  financial  health  of  the  business  enti- 
ty- 

Should  health  care  be  subjected  to  the  val- 
ues of  the  marketplace?  This  could  be  the 
fundamental  question  for  those  of  us  in  med- 
icine. 

Market-driven  health  care  ulti- 
mately creates  conflict  that 
threatens  our  professionalism, 
says  Dr.  Kassirer.  Doctors  are 
expected  to  do  all  they  can  to  help 
patients,  using  the  best  available 
tests  and  treatment.  On  the  other 
hand,  there  is  constant  pressure 
to  cut  costs  and  limit  services.  As  this  sce- 
nario is  played  out,  the  doctor  ultimately 
may  be  forced  to  chose  between  the  best 
interest  of  the  patient  and  their  own  eco- 
nomic survival. 

In  his  article,  Dr.  Kassirer  makes  some 
assumptions:  1)  Cost  and  not  quality  will 
dominate  in  the  marketplace  because  quality 
is  much  more  difficult  to  measure  than  cost; 


2)  All  plans  will  offer  fewer  services  and  even 
the  best  will  trim  benefits;  and  3)  Physicians 
(who  else?)  will  be  given  the  responsibility  to 
implement  these  restrictions.  This  pits  their 
duty  to  their  patients  against  their  duty  to 
the  payer  or  the  employer.  Once  again  we 
see  the  basis  of  the  argument  against  the 
practice  of  medicine  by  a non-medical  corpo- 
ration. That  battle  appears  to  be  lost. 

This  also  points  out  the  importance  of 
physicians’  participation  in  the  formulation 
of  policy  used  by  various  health  care  organi- 
zations. 

I have  no  doubt  that  greater  efficiencies 
can  be  found  and  implemented  in  the  deliv- 
ery of  health  care.  While  market  distribution 
may  work  well  for  many  goods  and  services,  I 
don’t  believe  that  health  care  is  a 
commodity  and  that  the  corporati- 
zation of  health  care  is  appropri- 
ate. 

Physicians  have  a professional 
and  moral  responsibility  to  care 
for  their  patients.  When  patients 
are  ill,  they  are  vulnerable  and 
looking  for  help.  The  patient 
needs  to  know  that  the  doctor  is  on  their  side 
and  that  his  or  her  concern  for  patients  will 
override  any  financial  consideration. 

As  Dr.  Kassirer  says,  “After  all,  what  oath, 
promise  or  pledge  did  we  ever  make  either  as 
an  individual  or  as  a professional  that  oblig- 
ates us  to  restrict  care?  We  pledged  instead 
to  provide  care.”  O 


This  pits 
their  duty 
to  their  patients 
against  their  duty 
to  the  payer  or 
the  employer. 


Joseph  Hall,  MD 


Iowa  Medicine  Volume  85/9  September  1 995  351 


Iowa  [Medicine^ 


IMS  Update 


AT  A GLANCE 


The  Mahaska  County 
Medical  Society  Alliance 
continues  its  campaign 
to  stop  teenage  preg- 
nancy with  distribution 
of  the  “Baby  Think  It 
Over”  doll.  The  doll, 
which  will  not  stop  cry- 
ing until  it  is  picked  up 
and  “fed”  with  a feeding 
plug,  can  be  purchased 
for  8250  and  donated  to 
an  Iowa  school.  For 
more  information,  call 
Karen  Messamer,  IMSA 
president-elect,  at  515/ 
673-3751. 

• 

A new  study  in  New 
Orleans  shows  that 
poverty  — not  race  — 
accounts  for  the  sharply 
higher  incidence  of 
domestic  homicide 
among  blacks.  The 
study,  published  in 
JAMA,  found  that  the 
sixfold  difference  in 
black  and  white  rates  of 
domestic  homicide  dis- 
appeared when  house- 
hold crowding  was 
used  as  a measure  of 
socioeconomic  status. 


National  violence  conference  registration 


Any  physician  or  other  health  care  profes- 
sional can  register  now  for  “Bridging  Science 
and  Program”,  a national  violence  prevention 
conference  scheduled  for  October  22-25  at 
the  Des  Moines  Convention  Center. 

The  conference  will  bring  together  scien- 
tists and  practitioners  who  work  toward  vio- 
lence prevention  in  family  and  intimate  vio- 
lence, youth  violence,  workplace  violence 
and  suicide  prevention.  Between  500  and 
800  participants  from  across  the  country  are 
expected,  including  Vice  President  A1  Gore. 

Registration  is  850.  For  more  information, 
call  the  national  conference  organizers  at 
404/488-4647  or  fax  404/488-4349. 

Career  satisfaction  survey 

Fifty-five  percent  of  physicians  would 
choose  their  profession  again,  according  to 
the  results  of  a University  of  Northern  Iowa 
survey.  The  survey  compared  career  satisfac- 
tion rates  of  physicians,  dentists  and  teachers. 

According  to  the  survey,  32%  of  physicians 
would  not  choose  their  profession  again.  The 
remaining  13%  were  undecided. 

In  addition,  32%  of  physicians  said  they 
would  encourage  their  children  to  pursue  a 
career  as  a physician;  50%  would  not. 

Free  materials  on  several  subjects 


Healthy  babies  — The  Iowa  Substance 
Abuse  Information  Center  has  available  a 
video  entitled  “I’m  Having  a Baby”  available 
for  physician  offices.  The  video  was  filmed  in 
Iowa  and  features  local  experts  as  well  as  the 
adoptive  mother  of  two  crack  babies. 

To  order  a complimentary  copy,  call 
800/237-0614. 

Flu  shots  — The  Health  Care  Financing 
Administration  has  embarked  on  a campaign 
to  educate  Medicare  beneficiaries  about  the 
value  of  Hu  shots.  As  part  of  the  campaign, 


patient  brochures  are  available  by  calling 
HCFA’s  regional  office  at  816/426-6317. 

Violence  — The  AMA  Alliance  has  pub- 
lished a program  kit  for  its  nationwide  anti- 
violence campaign.  The  52-page  packet  out- 
lines how  to  plan  and  implement  many  types 
of  anti-violence  events.  To  receive  a program 
kit,  call  the  AMA  Alliance  at  312/464-4470. 

IMS  dues  statements 


The  first  Iowa  Medical  Society  dues  state- 
ments will  go  out  in  early  October.  Iowa  is 
unified  at  the  state  and  county  levels.  Prompt 
payment  of  your  dues  will  be  greatly  appreci- 
ated. IE1 


Specialty  Society  Update 

The  American  College  of  Cardiology,  Iowa  Chapter, 
will  hold  its  annual  meeting  September  16,  10 
a.m.  to  4 p.m.,  in  Iowa  City. 

The  IMGMA  Fall  Meeting  will  be  September  13-15 
at  the  Village  East  in  Lake  Okoboji. 

The  Iowa  Psychiatric  Society  Executive  Council 
recently  discussed  the  need  to  raise  annual  IPS 
dues.  Significant  advocacy  in  the  new  managed 
care  environment  this  past  year  has  necessitated 
legal  work  and  greater  involvement  with  third  party 
payers.  Also,  Medco  has  announced  that  a new 
outpatient  treatment  request  form  is  now  available 
on  diskette.  Call  Medco,  515/223-0306. 

The  Iowa  Association  of  County  Medical  Examiners 
Board  of  Directors  met  July  21  to  make  plans  for 
their  fall  meeting  on  Friday,  November  3 at  the 
Sheraton  Inn  in  Cedar  Rapids.  At  the  meeting,  Dr. 
RC  Wooters,  Polk  County  medical  examiner  emeri- 
tus, will  be  honored.  The  next  I ACME  Board  meet- 
ing will  be  September  29  at  the  IMS. 

The  Iowa  Oncology  Society  annual  meeting  will  be 
October  27  at  the  McFarland  Clinic  in  Ames. 

The  Iowa  Association  of  Pathologists  will  meet  in 
conjunction  with  the  annual  Iowa  Anatomic 
Pathology  course  on  September  15  and  16  in  con- 
junction with  the  Ul  College  of  Medicine.  The  meet- 
ing will  be  at  the  Iowa  City  Holiday  Inn. 


352  Iowa  Medicine  Volume  85/9  September  1 995 


CURRENT  ISSUES 


Focus  on  IMS  Alliance 

In  June  I had  the  privilege  of  attending  the  AMA 
Alliance  Annual  Meeting  at  the  Drake  Hotel.  The 
Alliance  is  moving  forward  on  SAVE  Today  (Stop 
America’s  Violence  Everywhere)  which  will  be  held 
annually  on  the  second  Wednesday  of  October, 
beginning  October  11, 1995. 

Every  Medical  Alliance  in  the  nation  is  urged  to 
do  something  on  that  day  to  focus  attention  on  this 
devastating  social  problem  that  robs  so  many 
Americans  of  quality  living. 

Our  project  in  Iowa  is  in  the  planning  stages.  If 
you  have  any  projects  you  would  like  to  suggest  or 
worthy  organizations  for  us  to  contact  for  help, 
please  call  us  at  the  Iowa  Medical  Society  head- 
quarters, 1-800/747-3070.  At  the  Alliance’s  July 
summer  board  meeting  the  enthusiasm  throughout 
the  state  was  wonderful. 

Please  help  us  with  this  worthy  project  as  you 
hear  about  it  in  your  office  and  through  the  media  in 
the  coming  months. 

Contributed  by  Linda  Miller,  president,  IMSA 


CLARKSON  MEDICAL 
LECTURE  SERIES 

November  17, 1995 
8:00  a.m.  - 5:00  p.m. 

Advances  in 
Primary  Care: 
Building  on  the 
Legacy 

Clarkson  Hospital 
Omaha,  Nebraska 
(Storz  Pavillion) 

For  more  information  call 
1-800/647-5500,  ext  3039 
402/552-3039 


Watch  your  mail 
for  a special 
patient  information 
sheet  on  Medicare 
developed  by  the 
Sowa  Medical 
Society, 


Introducing  A Bill  That 
Actually  Gets  Smaller  Over  Time. 

Yxirs. 


The  older  your  receivables 
get,  the  less  they’re  worth. 
Between  90  and  180  days,  the  value  of  past  due 
receivables  decreases  Vi  % every  day. 

And,  at  180  days,  your  receivables  are  worth  one 
third  of  the  original  value.  That’s  only  33'  on 
the  dollar. 

Don’t  wait  to  collect  what’s  yours.  Put  I.C.  System 
to  work  for  you.  We’re  endorsed  for  debt  collection 
services  by  more  than  1,000  business  and  professional 
associations  nationwide,  including  yours. 

Call  I.C.  System  today.  Before  your  money 


1-800-325-6884 


(O. 


IOWA  MEDICAL  SOCIETY 


I.C.  SYSTEM 


Imcin  Medicine  Volume  85  / 9 8entemher  1995 


Iowa  [Medicine 


Futures 


AT  A GLANCE 


Mutual  of  Omaha  of 
South  Dakota , in  con- 
junction with  a hospital 
and  two  physician  clin- 
ics, recently  launched 
the  state’s  second  major 
HMO.  It  covers  1,000 
lives  in  Sioux  Falls  and 
plans  to  cover  5,000  by 
the  end  of  1995.  The 
HMO’s  primary  compe- 
tition is  DakotaCare,  the 
HMO  sponsored  by  the 
state  medical  society. 


According  to  a recent 
edition  of  CBS  News 
“Eye  On  America”,  HMO 
executives  are  paid 
nearly  twice  the  average 
of  CEOs  in  companies  of 
comparable  size.  Nor- 
man Payson,  Health- 
Source  CEO,  is  the  high- 
est paid  HMO  executive, 
earning  SI  5 million  last 
year.  None  of  the  top- 
earning  CEOs  whose 
salaries  were  discussed 
agreed  to  be  interviewed 
by  CBS. 


Managed  care  legislation  in  California 


Several  pieces  of  legislation  aimed  at  regu- 
lating the  managed  care  industry  in 
California  are  awaiting  California  Senate 
approval.  These  bills  have  the  support  of  the 
California  Medical  Association. 

If  enacted,  the  bills  would  require  health 
plans  to  provide  more  coverage  for  experi- 
mental treatments,  force  managed  care  net- 
works to  admit  additional  doctors  at  patients’ 
requests  and  and  expand  the  liability  of  man- 
aged care  and  utilization  review  organiza- 
tions. Political  observers  say  there  is  a defi- 
nite anti-managed  care  mood  among 
California  lawmakers. 

Incremental  reform  has  life 


There  are  several  indications  that  efforts 
are  not  dead  to  move  incremental  health 
reform  forward  this  Congress.  Nancy 
Kassebaum,  Senate  Labor  Committee  chair, 
along  with  Ted  Kennedy  and  10  other  Labor 
Committee  members,  have  introduced  a 
“consensus”  incremental  bill. 

The  bill  would  limit  exclusions  for  preex- 
isting conditions,  guarantee  availability  and 
renewability,  increase  purchasing  clout  of 
individuals  and  small  employers  and  provide 
for  state  flexibility  to  enact  reforms  providing 
additional  consumer  protection. 

According  to  a recent  Wall  Street  Journal 


editorial,  President  Clinton  has  also  boosted 
the  odds  that  some  moderate  health  care 
changes  may  be  enacted  this  year. 

The  president  has  accomplished  this,  said 
the  Journal,  “by  drastically  lowering  his 
sights  on  overhauling  health  care  and  tucking 
his  proposal  into  the  big  budget  envelope”. 

The  proposals  put  forth  by  the  president 
would  help  small  businesses  afford  insurance, 
provide  subsidies  for  family  breadwinners 
who  lose  their  job  and  bar  insurers  from 
denying  coverage  to  people  with  preexisting 
health  problems. 

Rep.  Pete  Stark  of  California  was  highly 
critical  of  the  president’s  proposal.  “I  think  it 
sucks.  It’s  less  than  the  Republican  plans  he 
was  attacking  last  year.” 

The  president’s  bill  also  contains  another 
round  of  cuts  in  Medicare  reimbursement  for 
physicians.  This  proposal  has  been  criticized 
by  the  AMA,  though  more  diplomatically. 

Going  directly  to  physicians 


Minnesota’s  Business  Health  Care  Action 
Group  is  planning  to  begin  direct  contracting 
with  physicians  and  hospitals  in  1997. 

The  group  has  contained  health  costs 
among  24  member  companies  by  encourag- 
ing competition  among  plans.  In  1994,  the 
firms  averaged  a 3.6%  growth  in  health  costs 
compared  to  a national  average  of  over  7%.  EH 


PHO  CASE  STUDY  REPORT  AVAILABLE  FROM  MICHIGAN  STATE  MEDICAL  SOCIETY 


A PHO  case  study  report  of  nine  physician  organi- 
zations around  the  US  is  available  from  the  Michigan 
State  Medical  Society.  The  case  study  report  was 
developed  by  the  MSMS,  the  AMA  and  the  Indiana 
State  Medical  Association. 

The  report  examines  many  issues  concerning  P0 
development  and  operations,  including  how  much 
money  is  needed  to  capitalize  a P0,  how  to  engender 
physician  commitment,  whether  primary  care-only  or 


specialist-only  POs  are  viable  and  key  elements  of  an 
effective  management  system. 

To  order  a copy  of  the  report,  call  (517)  336-7594 
or  write  to  the  Michigan  State  Medical  Society,  Attn: 
Shannon  Stockwell,  120  West  Saginaw,  PO  Box  950, 
East  Lansing,  Ml  48826-0950. 

The  cost  of  the  report  is  $25  for  AMA  members  and 
$95  for  nonmembers.  Visa  and  Mastercard  will  be 
accepted. 


354  Iowa  Medicine  Volume.  SS  / 9 Se.ntem.her  7995 


H i How  to  Collect  for  Control 

i An  advanced  training  seminar  designed  to  improve 

your  success  in  preventing  and  collecting  medical 
— accounts  receivable. 


October  3 October  4 October  5 


Omaha,  Nebraska 
Red  Lion  Inn 
1616  Dodge  Street 


Des  Moines,  Iowa 
Best  Western  International 
Terrace  Room  #4 
1810  Army  Post  Road 


Cedar  Rapids,  Iowa 

St.  Luke’s  Hospital 
Medical  Office  Plaza 
Rooms  2 & 3 


£ A patient  arrives  on  Friday  afternoon  with  an  “emergency.  ” This  patient’s  account  has  already  been  sent  to  a collection 
agency  because  all  efforts  to  collect  have  failed.  How  do  you  treat  this  person?  What  if  it  were  a new  account?  A good 
customer? 

Q A divorced  mother  brings  her  child  for  services  and  asks  you  to  bill  the  father  for  treatment.  What  if  the  accompanying 

* parent  is  the  custodial  parent?  Who  is  responsible  for  payment  of  the  services?  Should  you  request  a copy  of  the 
divorce  decree? 

^ The  insurance  company  has  sent  the  payment  for  services  to  the  patient  rather  than  your  office.  How  do  you  get  the 

* check?  What  if  the  payment  is  for  a lesser  amount  and  it  states  that  your  fees  are  UGR?  What  if  you  have  a contract 
with  that  insurance  agency? 


Do  you  know  the  answers  to  these  questions?  If  not,  you  could  be  at  risk  for  violation  of  the  law — and  fail  to  collect 
payment  for  the  services  you  have  provided.  It  is  important  to  understand  the  legal  limits  of  your  position,  how  and  when 
to  finalize  your  accounts  receivable  and  how  to  manage  a healthy  cash  flow  from  your  office. 


IN  ONE  DAY  WE  WILL  SHOW  YOU  HOW  TO: 

Control  Systems 

♦ Build  a complete  collection  system 

♦ Design  an  internal  and  external  plan  that  works 


Preventative  Steps 

♦ 

♦ 

♦ 

♦ 

♦ 


to  Eliminate  Collection  Problems 
Create  an  effective  financial  policy  for  a sound  foundation 
Utilize  your  best  sources  of  information 
Identify  potential  problem  payers 

Collect  from  insurance  companies  and  attorneys  quicker  and  with  greater  results 
Design  collection  letters  with  third-party  influence 


Effective  Collection  Call  Planning 

♦ Script  your  calls  for  greater  effectiveness 

♦ Set  objectives  before  each  call 

♦ Choose  specific  words  for  the  greatest  effect 

♦ Identify  sources  to  obtain  payment  in  full 


Collection  Calls  for 

♦ 

♦ 

♦ 

♦ 

♦ 


Control  that  Produce  Results 

Handle  stalls  and  objections  more  creatively 

Influence  others  to  make  and  keep  payment  commitments 

Collect  with  third-party  influence 

Stay  in  control  of  the  telephone  call 

Know  how  and  when  to  finalize  delinquent  accounts 


FACULTY 

JEFF  STAADS  is  a nationally  known  consultant  and  trainer,  with  extensive  experience 
in  health  care  operations  and  management.  He  is  a master  of  collections,  a motivational  trainer 
and  an  instructor  of  collection  strategies.  As  President  of  The  Business  Resource  Center  (BRC) 
for  the  past  five  years,  Mr.  Staads  has  developed  the  company’s  training  and  consulting  programs. 
BRC  provides  both  consultation  and  seminars  for  leadership/management,  personal  skills 
development  and  business/association  development. 

The  professional  associations  for  whom  he  has  provided  training  and  development 
programs  include:  American  Academy  of  Dental  Group  Practice,  American  Association  of 
Medical  Assistants,  Arizona  Medical  Association,  Detroit  District  Dental  Society,  Indiana  Dental 
Association,  Kimberly  Quality  Care,  Medical-Dental-Hospital  Bureaus  of  America,  Metro  Omaha 
Medical  Society,  Oregon  Society  of  Medical  Assistants,  Southern  Medical  Association,  Special- 
ized Pharmacy,  State  Medical  Society  of  Wisconsin,  Tennessee  Medical  Association,  Texas  Hospital  Association,  Washington 
State  Dental  Association,  the  Yankee  Dental  Congress  and  the  Wisconsin  Clinic  Credit  Managers  Association. 

Mr.  Staads  is  adept  and  knowledgeable  with  the  many  facets  of  collecting  including  patients  and  third-party  insurers. 
In  addition,  he  has  the  ability  to  motivate  managers  and  staff  to  be  enthusiastic  about  collections  and  to  improve  their  self- 
concept  with  practical  tools  that  ensure  success.  Mr.  Staads  combines  humor  with  expertise  in  this  one-day  workshop  to 
improve  the  prevention  and  collection  of  your  receivables. 


“I  was  certainly  impressed  with  your 
dynamic  presentation  style  and  ability  to 
keep  the  audience  interested  and  involved 
throughout  the  entire  day.  Participants 
appeared  ‘charged  up’ and  excited  about 
going  back  to  their  jobs  to  implement 
your  ideas  and  suggestions.  ” 

Karen  Garrett,  director  of  practice 

management  training 

State  Medical  Society  of  Wisconsin 


“Excellent  program  and  speaker — I en- 
joyed it  immensely  while  learning  prac- 
tical suggestions  and  new  procedures.  ” 
Diane  Marshall,  GMA,  office  manager 
Des  Moines 


Cost:  $150  for  IMS  member  or  staff;  $240  for  non-member  or  staff  (includes  lunch) 

★ This  program  is  part  of  the  IMS  Medical  Business  Specialist  (MBS)  Certificate  Program. 


How  To  Collect  For  Control 

Registration  Form 

NAME(S):  


CLINIC/PRACTICE  NAME:  

ADDRESS:  

PHONE:  FAX:  

AMOUNT  ENCLOSED: SPECIFY  DATE/LOCATION: 


Please  make  checks  payable  to  IMS  Services.  Mail  check  and  registration  form  to: 

IMS  Services,  ATTN:  Sherry  Johnson,  1001  Grand  Avenue,  West  Des  Moines,  LA  50265-3599. 


CURRENT  ISSUES 


C H M I S Update 


As  part  of  the  Iowa  Medical  Society’s  ongoing  effort  to  educate  Iowa  physicians  about  the 
Community  Health  Management  Information  System  (CHMIS),  this  CHMIS  Update  page  will  be  a 
regular  feature  in  Iowa  Medicine. 


Steady  progress  continues  toward  the 
July  1,  1996  implementation  date  for  the 
Community  Health  Management  Infor- 
mation System  (CHMIS).  The  CHMIS 
Governing  Board  met  July  21  and  received 
the  following  updates  from  advisory  com- 
mittees considering  various  aspects  of 
CHMIS  implementation: 

Quality  Review  — The  final  draft  of  the 
data  dictionary  was  presented  and  ap- 
proved by  the  Governing  Board.  This  is  an 
evolving  document  which  defines  data  ele- 
ments to  be  captured  by  the  data  reposito- 
ry. The  document  also  defines  the  origin  of 
the  data  elements  (specific  boxes  on  the 
HCFA  1500,  the  UB  92,  remittance  advice, 
etc.).  The  Governing  Board  approved  the 
advisory  committee  recommendation  that 
all  providers  and  payers  adhere  to  the  fed- 
eral coding  guidelines  with  respect  to  V- 
codes. 

Data  — This  advisory  committee  has 
appointed  three  task  forces  to  resolve  spe- 
cific issues  — 1 ) definition  of  the  data  ele- 
ments to  be  collected  by  the  data  reposito- 
ry for  retail  pharmacy  claims;  2)  design  of 
patient  satisfaction  and  health  status  sur- 
veys; and  3)  standard  reports  to  be  distrib- 
uted from  the  CHMIS  data  repository. 

Since  the  Governing  Board  has  decided 
it  will  not  release  patient  or  provider-spe- 
cific reports,  one  task  force  recommends 
that  providers  and  payers  have  the  ability 
to  review  their  data  in  the  data  repository 
prior  to  release  or  sale  of  the  data.  This  will 
ensure  accuracy  of  the  data.  Other  third 
parties  may  purchase  the  data  base  to 
produce  provider-specific  reports.  The 
Governing  Board  approved  the  inclusion  of 
worker’s  compensation  information  from 
the  insurance  claim  form. 

Technical  — CHMIS  networks  will  col- 
lect data  to  be  fed  into  the  data  repository. 
The  task  force  developing  network  certifi- 
cation criteria  received  a slight  setback. 


The  group  had  been  revising  national  stan- 
dards from  the  Electronic  Healthcare 
Network  Accreditation  Commission 
(EHNAC),  adapting  them  to  conform  to 
specific  Iowa  CHMIS  requirements. 
EHNAC  now  says  they  do  not  want  their 
standards  revised.  As  a result,  CHMIS  will 
use  the  original  EHNAC  standards  as  the 
first  step  in  a network  certification  process, 
then  mandate  additional  criteria  for  certifi- 
cation as  an  Iowa  CHMIS  network. 

Another  task  force  is  developing  a 
Request  For  Proposal  (RFP)  for  vendors  to 
bid  on  the  data  repository.  This  RFP  is 
expected  to  be  approved  this  month  by  the 
Governing  Board.  Vendors  will  likely  have 
60  days  to  submit  bids.  A contract  proba- 
bly won’t  be  awarded  before  mid-December 
at  the  earliest. 

The  Governing  Board  has  decided  that 
social  security  numbers  will  be  used  to 
track  and  match  patient  data  in  the  repos- 
itory. 

Committee  appointments  — Bonnie 
Steege,  an  employee  of  John  Deere 
Waterloo  Works,  has  been  appointed  to  fill 
one  of  two  vacant  seats  on  the  CHMIS 
Governing  Board. 

The  IMS  is  seeking  physicians  who  are 
interested  in  serving  on  advisory  commit- 
tees as  vacancies  occur.  Contact  Ed 
Whitver  of  the  IMS  staff  if  you  are  interest- 
ed. IMS  physicians  involved  in  the  CHMIS 
process  continue  to  advocate  key  issues 
from  the  IMS  statement  of  policy  on 
CHMIS.  Current  discussions  involve  elec- 
tronic insurance  eligibility  verification, 
time  frame  for  other  providers  to  begin 
CHMIS  participation  and  universal  accep- 
tance of  V-codes. 

Because  there  is  currently  no  CHMIS 
newsletter,  the  best  way  to  stay  informed 
on  CHMIS  developments  is  to  read  this 
monthly  CHMIS  update  page  in  Iowa 
Medicine. 


YOUR  representatives 
on  state  CHMIS 
committees: 

CHSV11S 

Governing  Board: 

Dale  Andringa,  MD 
Des  Moines 
515/241-4102 

Beth  Bruening,  MD 
Sioux  City 
712/233-i529 


CHSV1SS  advisory 
committees: 


Communications/ 

Education 

Laine  Dvorak,  MD 

Data  Advisory 

William  Bonney,  MD 
John  Brinkman,  MD 

Ethics/Confidentiality 

Charles  Jons,  MD 

Quality  Review 

Elie  Saikaly,  MD 
William  Langley,  MD 

Teehnical  Advisory 
Mark  Purtle,  MD 


IMS  CHMIS 
Committee: 


Terrence  Briggs,  MD  (chair) 

IMS  staff: 

Ed  Whitver 
Barb  Heck 
Dean  Gillaspey 


Iowa  Medicine  Volume  85/9  September  1 995  355 


Iowa  [Medicine 


Legislative  Affairs 


AT  A GLANCE 


In  a recent  interview, 
James  Todd,  MD,  AMA 
executive  vice  presi- 
dent, criticized  one 
aspect  of  President 
Clinton ’s  proposed 
health  care  policy.  Dr. 
Todd  said  the  presi- 
dent's plan  to  balance 
the  budget  by  sharply 
restricting  Med-icare 
payments  to  doctors, 
hospitals  and  nursing 
homes  is  un-sound 
because  there  is  no 
“shared  sacrifice”. 

• 

Washington  insiders 
say  the  president  will 
veto  some  of  the  13 
spending  bills  to  protest 
cuts  in  appropriations 
for  certain  programs.  In 
some  cases,  the  GOP 
won’t  have  the  two- 
thirds  votes  necessary 
to  override  a veto,  so 
there  will  be  more  deal- 
making and  a massive 
spending/tax  package 
around  Thanksgiving. 
The  deal  will  sharply 
slow  the  growth  of  fed- 
eral spending  over  the 
next  seven  years. 


IMS  preparing  for  1996  Legislature 


The  IMS  Committee  on  Legislation  will 
meet  September  12  and  November  28  to  dis- 
cuss recommendations  for  1996  legislative 
priorities.  The  committee’s  recommenda- 
tions will  go  to  the  IMS  Board  of  Trustees  for 
final  approval. 

Specialty  societies  are  encouraged  to  bring 
issues  of  concern  to  the  committee’s  atten- 
tion through  their  representatives  on  the 
committee.  IMS  members  may  also  contact 
Kevin  Cunningham,  MD,  committee  chair; 
Clarence  Denser  Jr.,  MD,  vice  chair  or  Becky 
Roorda,  IMS  staff. 

IMS  Committee  on  Legislation 

Kevin  Cunningham,  MD,  chair 

Clarence  Denser,  Jr.,  MD,  vice  chair 

Ralph  Beckett,  MD,  thoracic  society 

Christopher  Blodi,  MD,  ophthalmology 

John  Canady,  MD,  plastic  surgery 

David  Carlyle,  MD,  family  practice 

David  Coster,  MD,  general  surgery 

William  de  Gravelles,  MD,  rehabilitation  medicine 

Judith  Dillman,  MD,  anesthesiology 

Steve  Eyanson,  MD,  internal  medicine  (ACP) 

Tom  Gellhaus,  MD,  obstetrics/gynecology 


Robert  Gitehell,  MD,  orthopedic  surgery 

Jerry  Lewis,  MD,  psychiatry 

Edward  Loeb,  MD,  pathology 

Dean  Lyons,  MD,  otolaryngology 

Randall  Maharry,  MD,  dermatology 

Dennis  Mallory,  DO,  county  medical  examiners 

Roscoe  Morton,  MD,  oncology 

Edward  Nassif,  MD,  allergy 

Richard  Nelson,  MD,  UI  College  of  Medicine 

Steven  Phillips,  MD  cardiology 

Kenneth  Schultheis,  DO,  emergency  medicine 

Rizwan  Shah,  MD  pediatrics 

John  Shierholz,  MD  radiology 

Paul  Sosnouski,MD,  internal  medicine  (ASIM) 

Kent  Svestka,  MD,  family  practice 

Steven  Wolfe,  MD,  family  practice 

Pam  Smits,  IMS  Alliance 

Pat  Buelow,  Iowa  Medical  Group  Management 
Association 

Pharmacist  drug  therapy  management 

The  Iowa  Board  of  Pharmacy  Examiners 
has  proposed  administrative  rules  to  allow 
pharmacists  to  provide  drug  therapy  manage- 
ment, including  initiation  of  drug  therapy  and 
therapeutic  interchange,  under  protocol  or 
guidelines  from  a prescribing  practitioner. 

The  IMS  has  submitted  comments  oppos- 


CONTRACT  WITH  AMERICA  SCORECARD  AND  OUTLOOK 

A recent  Kiplinger  Newsletter  contained  the  following  scorecard  of  the  status  and  pos- 
sible outcome  of  initiatives  contained  in  the  Republican  Contract  with  America. 


Proposal 

House 

Senate 

Outlook 

Property  rights  compensation 

Passed 

Pending 

Probably  won’t  make  it 

Regulatory  reforms 

Passed 

Pending 

Watered  down,  if  anything 

Tax  cuts 

Passed 

Pending 

Probably  modest  cuts 

Welfare  reform 

Passed 

Pending 

Still  up  in  the  air 

Crime  bill 

Passed 

Pending 

Probably  will  pass 

Product-liability  limits 

Passed 

Passed 

Might  die  in  conference 

Line-item  veto 

Passed 

Passed 

Will  be  delayed  awhile 

Balanced  budget  amendment 

Passed 

Defeated 

Maybe  next  year 

Congressional  reforms 

Passed 

Passed 

Signed  into  law 

Curbs  on  unfunded  mandates 

Passed 

Passed 

Signed  into  law 

Term  limits  amendment 

Defeated 

No  action 

Forget  about  it 

356  Iowa  Medicine  Volume  85  / 9 September  1995 


CURRENT  ISSUES 


ing  the  rules  as  drafted  because  they  would 
have  the  effect  of  allowing  pharmacists  to 
practice  medicine  and  physicians  do  not 
have  the  legal  authority  to  delegate  such 
activities  to  individuals  not  under  their  direct 
supervision. 

The  Board  of  Pharmacy  Examiners  does 
not  regulate  physicians.  The  Iowa  State 
Board  of  Medical  Examiners  would  be 
responsible  for  determining  whether  such 
authority  could  he  delegated  by  physicians. 

The  Iowa  Administrative  Rules  Review 
Committee  has  requested  an  attorney  gener- 
al’s opinion  on  whether  the  Board  of 
Pharmacy  Examiners  has  the  legal  authority 
to  make  such  a major  change  in  practice 
through  the  administrative  rules  process 
rather  than  through  legislation. 

While  such  opinions  are  not  legally  bind- 
ing, the  attorney  general  functions  as  legal 
counsel  for  state  agencies;  failure  to  follow 
legal  counsel’s  advice  would  occur  only  in 
highly  unusual  circumstances. 

IMS/AMA  policy  states  that  the  practice  of 
therapeutic  interchange  is  acceptable  only  in 
inpatient  hospitals  and  selected  similarly 
organized  outpatient  settings  that  have  an 
organized  medical  staff  and  a functioning 
pharmacy  and  therapeutics  committee. 

The  system  must:  1)  have  the  concurrence 
of  the  organized  medical  staff;  2 ) provide 
detailed  methods  and  criteria  for  the  selec- 
tion and  objective  evaluation  of  pharmaceu- 
ticals to  be  used;  3)  have  policies  for  contin- 
uous and  comprehensive  review  of  the  drugs 
which  may  be  substituted;  4)provide  a 
method  to  monitor  compliance  with  the  pro- 
tocol and  clinical  outcomes  where  substitu- 
tion has  occurred  and  to  intercede  where 
indicated  and;  5)  provide  a mechanism  that 
allows  the  prescribing  physician  to  override 
the  system  when  necessary  for  an  individual 
patient  without  inappropriate  administrative 
burden. 

The  IMS  plans  to  discuss  the  issue  with 
representatives  of  the  Iowa  Pharmacists 
Association  to  determine  if  there  is  a way  to 
facilitate  communication  between  physicians 
and  pharmacists  in  caring  for  patients. 

Gall  Becky  Roorda  at  IMS,  515/223-1401 
or  800/747-3070,  for  more  information.  E] 


Mercy-Harvard  Executive  Program 
in  Health  Policy  and  Management 

Fourth  Annual 

An  advanced  management  program  for  physicians  and 
health  care  executives  designed  to  prepare  Iowa’s  health 
care  leaders  for  the  future.  Each  day-long  session  is  pre- 
sented by  faculty  members  from  the  Harvard  School  of 
Public  Health. 

Sessions 

• The  Changing  Health  Care  Organization 

• Biostatistical  Methods  in  Medicine 

• Allocation  of  Health  Care  Resources 

• Health  Law  and  Risk  Management 

• Health  Care  Information  Systems 

• Health  Care  Policy:  Development,  Passage, 
Implementation 

1996  Dates 

January  19  March  15  May  17 

February  16  April  19  June  14 

Fridays  ( 8:30  a.m.  -4  p.m.) 

Who  should  attend 

Physicians  • Health  Care  Administrators 
Lawyers  • Nurses  • Insurance  Executives 
Human  Resource  Managers 

CME’s/CEU’s  offered 

For  a brochure  call:  515-222-7255 


VMERCY 

400  University  Ave.  • Des  Moines,  Iowa  50314 


Iowa  Medicine  Volume  85  / 9 September  1995  3 57 


Iowa  | Medicine 


Medical  Economics 


AT  A GLANCE 


Watch  your  mail  for 
materials  provided  by 
the  Iowa  Medical  Soc- 
iety for  physicians 
whose  patients  are  con- 
fused about  Medicare 
reform.  The  IMS  has 
created  a one-page  Q & 
A piece  (suitable  for 
copying)  which  is 
geared  for  patients  and 
discusses  basic  Medi- 
care issues.  A synopsis 
of  the  AMA’s  Medicare 
proposals  will  also  be 
sent  to  IMS  members. 


A recent  survey  by  the 
Iowa  Department  of 
Public  Health  shows 
childhood  immuniza- 
tion rates  in  Iowa  have 
significantly  increased. 
The  survey  shows  that 
77%  of  two-year-olds  are 
fully  immunized,  up 
from  50%  reported  in 
1993. 


Obstetrical  stays  — IMS,  AMA  policy 


Members  of  the  IMS  Committee  on 
Maternal  and  Child  Health  plan  to  discuss  the 
issue  of  how  long  women  should  stay  in  the 
hospital  following  vaginal  and  C-section 
births. 

Major  insurers  including  two  in  Iowa 
announced  plans  to  limit  payment  for  hospi- 
talization after  normal  delivery  of  a baby  to 
24  hours  unless  additional  time  is  approved, 
causing  a major  dap  in  the  media  and  wide- 
spread public  criticism. 

In  the  wake  of  these  announcements,  a bill 
was  introduced  in  the  US  Senate  requiring 
health  insurers  to  allow  mothers  and  new- 
borns to  stay  in  the  hospital  at  least  48  hours 
after  delivery. 

Meanwhile,  in  the  Des  Moines  Register,  a 
spokesperson  for  Principal  Health  Care  of 
Iowa  said  that  company  will  delay  until 
January  1 any  changes  in  the  number  of 
obstetrical  days.  Principal  had  planned  to 
implement  hospital  stay  limits  for  new  moth- 
ers on  August  1. 

Delegates  to  the  AMA  House  of  Delegates 
this  June  approved  a new  policy  regarding 
postpartum  hospital  stays.  The  new  policy 
expresses  concern  that  there  is  an  absence  of 
data  to  demonstrate  that  brief  perinatal  hos- 
pital stays  are  safe  for  babies  and  mothers. 
The  delegates  said  that  the  length  of  stay 
should  be  determined  by  the  clinical  judg- 
ment of  attending  physicians. 

The  AMA  has  not  called  for  legislation  to 
mandate  payment  for  a specific  length  of  stay 
due  to  concerns  that  such  laws  legislate  the 
practice  of  medicine. 

This  issue  will  be  discussed  by  the  IMS 
Committee  on  Maternal  and  Child  Health. 
The  IMS  will  participate  in  a study  of  the 
issue  by  the  Infant  Mortality  Review  Panel  led 
by  Herman  Hein,  MD.  Dr.  Hein  is  a member  of 
the  IMS  Committee  on  Maternal  and  Child 
Health  and  a nationally-renowned  expert  on 
infant  mortality. 


Blue  Cross  Blue  Shield  has  indicated  they 
will  be  flexible  in  implementing  payment  pol- 
icy, will  rely  heavily  on  the  clinical  judgment 
of  physicians  who  recommend  longer  stays 
for  patients  and  will  pay  for  a home  visit  after 
discharge. 

The  IMS  plans  to  discuss  these  issues  fur- 
ther with  Principal  and  other  payers. 

Fee  schedule  adjustment 


HCFA  has  decided  to  achieve  budget  neu- 
trality in  the  Medicare  fee  schedule  by 
adjusting  the  conversion  factor  rather  than 
the  relative  value  units.  HCFA  hopes  to  begin 
using  the  CFs  January  1,  1996  as  part  of  its 
fee  schedule  proposals. 

The  adjustment  will  mean  little  difference 
in  physician  reimbursement. 

To  date,  HCFA  has  simply  trimmed  all 
RVUs  across  the  board  to  achieve  budget 
neutrality  requirements.  Groups  such  as 
AMA  and  the  PPRC  asked  HCFA  to  use  the 
conversion  factor  in  order  to  maintain  the 
integrity  of  the  system.  Until  this  year,  HCFA 
said  it  lacked  authority  to  do  so. 

Other  proposed  Medicare  payment  and 
policy  changes  for  1996  were  published  in 
the  Federal  Register.  To  comment  on  the  pro- 
posed changes,  mail  written  comments  (one 
original  and  three  copies)  to:  HCFA,  Dept,  of 
Health  and  Human  Services,  Attn:  BPD-827- 
P,  PO  Box  7519,  Baltimore,  MD  21207-0519. 
Comments  must  be  received  by  September 
25,  1995. 

Hospitals  win  Minnesota  tax  litigation 

Hospital  associations  in  Iowa,  North 
Dakota,  South  Dakota  and  Wisconsin  have 
been  notified  that  a court  ruling  regarding 
the  MinnesotaCare  tax  has  gone  in  their 
favor.  A lawsuit  filed  by  the  AMA  and  the  IMS 
on  behalf  of  physicians  in  states  bordering 
Minnesota  was  also  successful. 


358  Iowa  Medicine  Volume  85/ 9 September  1995 


CURRENT  ISSUES 


The  state  of  Minnesota  is  now  permanent- 
ly barred  from  collecting  the  MinnesotaCare 
tax  from  either  hospitals  or  physicians  which 
treat  Minnesota  patients. 

Court  rules  for  AMA,  medical  societies 

A federal  court  has  ruled  in  favor  of  AMA, 
the  Medical  Society  of  New  York  and  three 
county  societies  in  New  York  in  an  antitrust 
suit  filed  by  a group  of  chiropractors. 

The  suit,  filed  in  1993,  charged  that  the 
medical  organizations,  several  IIMOs  and  the 
Health  Insurance  Association  of  America  had 
conspired  to  block  chiropractors’  access  to 
managed  care  plans. 

A US  District  Court  judge  threw  out  all  the 
claims  against  the  medical  societies  and 
denied  the  plaintiffs  permission  to  replead 
their  case.  The  court  declined  to  dismiss  the 
claims  against  the  IIMOs  and  the  IIIAA. 

The  judge  termed  “ludicrous”  the  chiro- 
practors’ claim  that  the  AMA  had  monopo- 
lized the  market  for  medical  information.  E3 


Franciscan  Skemp 
Healthcare 

MAYO  HEALTH  SYSTEM 


La  Crosse,  Wisconsin-  Exciting  opportunities  are 
available  for  BE/BC  physicians  in  the  following  areas: 

• Family  Practice  • Urgent  Care  • Pulmonology 

• Cardiology  • Neurology  • Neurosurgery 

• Orthopedics  • Neonatology 

• Emergency  Medicine 

Franciscan  Skemp  Healthcare,  an  integrated  delivery 
network,  serves  a population  base  of  350, 000.  We 
include  three  hospitals  and  12  clinics  with  over  100 
active  medical  staff  members. 

La  Crosse  is  located  in  scenic  Mississippi  River  bluff 
country  with  excellent  fishing,  hunting,  boating.  Ideal 
family-oriented  environment.  Good  public  and  private 
schools. 

Contact: 

Tim  Skinner,  M.S.Ed.,  or  Bonnie  Nulf 
Franciscan  Skemp  Healthcare 
800  West  Avenue  South 
La  Crosse,  WI  54601 
Phone: (800) 269-1986 
Fax: (608) 791-9898 


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A test  program  is  being  conducted  which  offers  a bonus 
to  eligible  physicians  who  reside  in  certain  geographic 
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You  may  serve  near  your  home,  at  times  convenient  for 
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Iowa  Medicine  Volume  S5  / 9 September  I ‘>05  359 


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Iowa  1 Medicine 


Practice  Management 


AT  A GLANCE 


Be  careful  what  you  ask 
job  applicants  — you 
might  run  afoul  of 
EEOC , which  enforces 
the  disabilities  law.  You 
can’t  ask  if  an  applicant 
has  AIDS,  has  ever  filed 
a workers’  comp  claim, 
is  on  medication  or  has 
been  treated  for  sub- 
stance abuse  or  depres- 
sion. However,  it  is  okay 
to  ask  about  perfor- 
mance and  whether 
they  can  handle  tasks 
that  are  essential  to 
doing  the  job. 

• 

OSHA  will  hound  com- 
panies with  bad  safety 
records  under  a pro- 
gram that  will  go 
nationwide  in  1 996. 
Regulators  will  use 
workers’  comp  records 
and  other  data  to  spot 
the  worst  offenders. 
However,  there  will  be 
fewer  inspections  of 
companies  with  clean 
records. 


IRS  crackdown  on  mismatched  ID  numbers 


Federal  law  requires  that  a 1099-MISC 
form  be  filed  for  each  person  or  corporation 
to  whom  an  entity  paid  at  least  S600  in  med- 
ical payments.  The  doctor’s  name  and 
Taxpayer  Identification  Number  (TIN)  must 
be  on  the  1900-MISC  form  when  it  is  submit- 
ted to  the  IRS. 

The  IRS  implemented  a TIN  verification 
system  for  doctors  because  of  mismatches 
with  doctor  names  and  TINs.  Mismatches 
occur  for  reasons  including:  affiliated  doctors 
or  clinics  use  the  same  TIN;  practice  groups 
use  one  TIN  for  multiple  sites  with  different 
names;  inconsistent  use  of  TINs  between 
group  practice  and  individual  practice;  incon- 
sistent use  of  abbreviations  for  names. 

Under  the  IRS  TIN  verification  system,  the 
IRS  requests  employers  and  other  payers  to 
correct  doctor  taxpayer  ID  numbers  that 
appear  on  the  1099-MISC  forms.  Employers 
do  this  by  sending  an  IRS  form  and  an  IRS 
letter  to  the  doctor.  If  an  employer  receives  a 
second  notice  from  the  IRS  on  the  same  doc- 
tor within  a three-year  period,  employers 
must  mail  the  notice  directly  to  the  doctor 
and  begin  withholding  31%  of  all  future  pay- 
ments to  that  doctor. 

Employers  may  not  stop  withholding  from 
reimbursements  until  the  IRS  says  the  doctor 
lias  provided  a correct  TIN.  Doctors  should  he 
sure  to  respond  to  any  TIN  inquiries  to  be  sure 
the  correct  information  is  in  the  system. 

More  waived  tests  under  CLIA  revisions 


Admitting  it  is  unlikely  that  the  Clinical 
Laboratory  Improvement  Amendments 
(CLIA)  will  stay  in  place  with  no  changes, 
IICFA  has  put  forth  a four-point  proposal  to 
revamp  CLIA.  However,  it  may  not  be 
enough  to  satisfy  congressional  Republicans 
who  hope  to  erase  the  law  from  the  books. 

The  CLIA  plan  is  one  of  six  regulations 
IICFA  found  in  need  of  change  in  response  to 


President  Clinton’s  call  for  agencies  to  rein- 
vent health  care  regulations.  Following  are 
the  four  changes  IICFA  proposes: 

• Expand  the  waiver  criteria  and  stream- 
line the  waiver  process  to  waive  more  tests. 
Requirements  would  be  waived  for  tests  that 
do  not  require  trained  personnel.  (Proposed 
rule  published  this  month.) 

• Waive  the  routine  two-year  survey  of 
“black  box”  technology  users;  conduct  sur- 
veys only  if  a problem  is  indicated.  IICFA  will 
develop  the  criteria  to  determine  which  tech- 
nologies qualify  for  the  waiver.  (Proposed 
rule  to  be  published  this  month.) 

• Use  performance  standards  and  require 
less  frequent  on-site  inspections  of  “excellent 
performers”.  Private  accrediting  organiza- 
tions may  be  approved  to  accredit  labs  when 
their  standards  meet  CLIA’s.  Also,  IICFA  pro- 
poses to  exempt  labs  if  they  are  in  states  with 
requirements  that  meet  or  exceed  CLIA. 
(Proposed  rule  to  be  published  March,  1996.) 

• LTse  proficiency  testing  failures  for  educa- 
tion and  as  an  outcome  indicator  in  laborato- 
ry quality.  Sanctions  would  be  imposed  only 
in  cases  of  “immediate  jeopardy”  or  when  the 
lab  has  refused  to  correct  the  problem. 
(Proposed  rule  to  be  published  March,  1996.) 

A spokesperson  from  the  American 
Clinical  Laboratory  Association  said  the 
IICFA  proposals  are  a positive  first  step,  but 
predicted  plenty  of  discussion  with  IICFA, 
physicians  and  others  before  further  changes 
are  made  in  CLIA.  Hi] 


Upcoming  IMS  Services  seminars 

Collect  for  Control  — Billing  & Collection 
Strategies 

Tuesday,  Oct.  3,  Omaha  • Red  Lion  Inn 

Wednesday,  Oct.  4,  Des  Moines  • Best  Western 
(Airport) 

Thursday,  Oct.  5,  Cedar  Rapids  • St.  Luke’s 
Medical  Center 

For  more  information  on  any  seminar,  call  Sherry 
Johnson  at  the  IMS,  515/223-1401  or  800/728-5398. 


360  Iowa  Medicine  Volume  85  / 9 September  1995 


CURRENT  ISSUES 


Midwest  Medical  Insurance  Company  Focus  on  Risk  Management 

Failure  to  diagnose  breast  cancer 

Delay  in  diagnosing  breast  cancer  accounts  for  more  medical  malpractice  claims  than  any  other 
single  allegation  made  against  physicians.  A 1995  study  by  the  Physician  Insurers  Association  of 
America  indicates  that  problems  with  diagnosis  of  breast  cancer  are  a major  source  of  malpractice 
loss  for  physicians  who  treat  women. 

According  to  the  study,  several  factors  contribute  to  delays  in  diagnosis:  1)  failure  of  the  physician 
to  be  impressed  by  physical  findings  or  patient  complaints;  2)  lack  of  timely  follow-up;  3)  negative  or 
equivocal  mammogram  report;  and  4)  misread  mammogram. 

Consider  the  following  risk  management  recommendations: 

• Do  not  exclude  the  possibility  of  breast  cancer  on  the  basis  of  a negative  or  equivocal  mam- 
mogram alone. 

• Do  not  exclude  the  possibility  of  breast  cancer  because  you  are  unimpressed  by  the  physical 
findings  or  patient  complaints. 

• Do  not  file  a mammogram  report  in  the  patient’s  chart  unless  it  has  been  reviewed  with  the 
exam  findings  and  initialed  by  the  physician. 

• Follow  up  with  patients  when  their  condition  warrants  it.  Systems  should  be  in  place  to  remind 
physicians  to  follow  up. 

For  further  information,  contact  Lori  Atkinson,  MMIC  risk  management  coordinator,  MMIC  West  Des 
Moines  office,  PO  Box  65790,  West  Des  Moines,  50265,  800/798-9870  or  515/223-1482 


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(319)366-3326  1-800-332-5245  fax:(319)366-3752 


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Iowa  Medicine  Volume  85/ 9 September  1995  361 


Iowa  [Medicine 


Newsmakers 


CURRENT  ISSUES 


AT  A GLANCE 


A new  partnership  has 
been  formed  between  the 
Cedar  Rapids  Physician- 
Hospital  Organization 
(PHO)  and  Heritage  Na- 
tional Healthplan,  a sub- 
sidiary of  John  Deere 
Health  Plan.  The  PHO 
and  Heritage  will  intro- 
duce a new  managed 
care  health  insurance 
plan  to  eastern  Iowa. 

• 

Dr.  Kelly  Ross,  St.  Ansgar, 
1994  Iowa  Family  Doc- 
tor of  the  Year,  is  one  of 
10  finalists  for  the  na- 
tional Family  Doctor  of 
the  Year  award  spon- 
sored by  the  American 
Academy  of  Family  Prac- 
tice. 


Medical  supervision  of  student  athletes 


Dear  Editor: 

I thought  your  readers  might  be  interested  in 
and  may  benefit  from  a study  regarding  medical 
supervision  of  Iowa  high  school  student  ath- 
letes which  was  funded  by  the  UI  College  of 
Medicine  and  endorsed  by  the  Iowa  High  School 
Athletic  Directors  Association  and  the  IMS 
Committee  on  Sports 
Medicine. 

Questionnaires 
were  sent  to  426  Iowa 
schools;  403  were  re- 
turned for  a response 
rate  of  94.5%.  Results 
showed  medical  su- 
pervisors were  in  at- 
tendance at  78%  of  sporting  events  with  high 
injury  rates.  Designated  team  physicians  were 
reported  at  41%  of  schools,  with  family  physi- 
cians predominately  at  class  3A  to  A and  family 
physicians  and  orthopedic  surgeons  at  class 
4A.  Approximately  one-third  of  high  schools 
have  athletic  trainers.  Health  evaluation  re- 
ports for  student  athletes  were  reported  at  85% 
of  schools  and  parental  consent  for  treatment 
at  87%.  Thirty-three  percent  have  written  plans 
for  transportation  of  injured  athletes  and  64% 
have  a driver  and  vehicle  designated  for  emer- 
gency transportation.  Training  for  CPR  was 
reported  for  68%  of  coaches.  The  majority  of 
athletic  directors  indicated  staff  would  benefit 
from  education  on  management  of  the  down 
athlete,  rehabilitation  programs,  guidelines  on 
returning  to  competition  and  head  injuries. — 
Daniel  Fick , MD,  Iowa  City 

Awards,  appontments,  etc. 

Dr.  Bruce  Gantz,  Iowa  City,  has  been  ap- 
pointed head  of  the  Department  of  Oto- 
laryngology at  the  UI  College  of  Medicine.  Dr. 
Gantz  has  served  in  the  position  on  an  interim 
basis  for  two  years.  Dr.  Joseph  Veverka,  Prairie 
City,  was  recently  honored  by  Iowa  Lutheran 


Letter 

to  the 

Editor 


Hospital  with  an  open  house  reception.  Dr. 
Veverka  was  cited  for  his  “many  contributions 
to  the  medical  staff  and  for  the  commitment 
you  have  demonstrated  and  the  achievements 
you  have  made  during  your  30-year  tenure  at 
Iowa  Lutheran  Hospital.”  Dr.  Wilbur  Smith,  UI 
College  of  Medicine  professor  and  interim  head 
of  the  Department  of  Radiology,  has  been  elected 
to  a one-year  term  as  president  of  the  Associa- 
tion of  University  Radiologists  and  a three-year 
term  as  treasurer  of  the  Society  for  Pediatric 
Radiology.  Dr.  Edwin  Stone,  assistant  profes- 
sor in  the  UI  College  of  Medicine,  Department 
of  Ophthalmology,  received  a 1995  recognition 
award  for  outstanding  contributions  to  visual 
research  from  Alcon  Research  Institute.  Dr. 
Ken  Crawford  has  begun  practice  in  the  Paullina 
Family  Medicine  Clinic,  Sutherland  Family 
Medicine  Clinic  and  Ohme  Medical  Center  in 
Primghar.  Dr.  Curtis  Reynolds,  Cedar  Rapids, 
has  been  named  director  of  Primary  Care  Ser- 
vices at  Mercy  Medical  Center.  Dr.  Reynolds 
previously  served  as  director  of  the  Cedar  Rap- 
ids Medical  Education  Program  and  the  Family 
Practice  Residency  Program.  Dr.  Gordon 
Baustian  has  succeeded  Dr.  Reynolds  as  direc- 
tor of  both  programs.  Dr.  Tony  Myers  has  been 
named  assistant  director  of  the  Medical  Educa- 
tion Program.  Dr.  Andrew  Patterson,  Cedar 
Rapids,  is  now  physician  director  of  Mercy  Care 
North.  Dr.  Patterson  succeeds  Dr.  G.L.  Schmitt. 


Deceased  members 


Robert  Barton,  MD,  84,  life  member,  der- 
matology, St. Louis,  Missouri,  died  May  2 
John  Downing,  MD,  79,  life  member,  pedi- 
atrics, Marion,  died  May  6 

W.D.  Haufe,  MD,  76,  life  member,  internal 
medicine,  Bloomfield,  died  May  6 

Russell  Cox,  MD.  75,  radiology,  Spirit  Lake, 
died  April  26 

Kathleen  Smith,  MD,  44,  general  surgery, 
Des  Moines,  died  June  4 

Ralph  Shepherd,  MD,  73,  anesthesiology, 
Des  Moines,  died  June  3 El 


362  Iowa  Medicine  Volume  85/9  September  1 995 


DIABETES 


1995 


a harvest  of  new  ideas 


■ Nov.  17,  1995 
Downtown  Des  Moines 
Botanical  Center 

■ Featuring  Frank  Vinicor,  MD 

I Director  of  Diabetes  Translation,  Centers 
for  Disease  Control  I President  of  the 
American  Diabetes  Association 

i Islet  cell  transplantation  I Vegetarianism 
■ Women’s  issues  I Oral  therapies 
■ Healthcare  trends  in  the  90s 

I For  a brochure  and  registration 
Or  additional  information 
Call  (515)  241-5074 


93 


IOWA  METHODIST 
MEDICAL  CENTER 

AN  IOWA  HEALTH  SYSTEM  AFFILIATE 


Iowa  Diabetes  and  Endocrinology  Center 
Iowa  Diabetes  Educators  Association 
American  Diabetes  Association,  Iowa  Affiliate  Inc. 


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Iowa  | Medicine 


FEATURE  ARTICLE 


Managed 
care 
in  Iowa 


TRANSITION 


On  March  1,  Meclco  Behavioral  Care  began  managing  mental 
health  services  for  Iowa’s  Title  19  population.  The  state  says 
Medco  can  improve  access  and  save  money,  but  many 
providers  and  other  patient  advocates  have  grave  concerns 
about  Iowa’s  first  major  experience  with  managed  care. 


Christine  McMahon 

Ms.  McMahon  is  director 
of  communications  for 
the  Iowa  Medical  Society 
and  managing  editor  of 
Iowa  Medicine. 


When  Iowa  psychiatrists  gather  these 
days,  there’s  something  interesting  to  talk 
about. 

On  March  1,  Medco  Behavioral  Care 
(MBC),  a New  Jersey  managed  care  company, 
took  over  management  of  mental  health  care 
for  Iowa’s  Medicaid  population.  The  project  is 
groundbreaking  on  two  fronts:  it  is  Iowa’s 
first  major  foray  into  managed  care  and  Iowa 
is  only  the  second  state  in  the  nation  to  turn 
all  of  its  Medicaid  mental  health  services  over 
to  a managed  care  company. 

Stating  it  mildly,  Iowa  psychiatrists  are 
concerned  over  some  of  Medco’s  policies  and 
their  possible  effect  on  patients.  However, 
officials  of  the  Department  of  Human 
Services  — which  awarded  the  managed  care 
contract  to  Medco  — say  that  steps  are  being 
taken  to  address  these  concerns. 

Brice  Oakley,  GEO  of  Medco  of  Iowa, 
believes  some  of  the  problems  experienced 
by  providers  are  the  result  of  the  transition 
to  managed  care.  He  says  Medco  is  trying  to 
do  a better  job  at  communicating  with 
providers  and  remains  confident 
that  managed  mental  health  care 
can  be  successful  in  Iowa. 

Survey  results  disturbing 

Dr.  Jerry  Lewis,  a Newton 
psychiatrist  and  president-elect  of 
the  Iowa  Psychiatric  Society  (IPS), 
says  Medco’s  relationship  with 
Iowa  physicians  began  “with  an 


element  of  mistrust”  when  the  company  sent 
out  contracts  containing  a ‘hold  harmless’ 
clause.  (Hold  harmless  clauses  shift  liability 
from  the  managed  care  company  to 
physicians.  Lawyers  consistently  advise 
physicians  against  signing  contracts 
containing  such  a clause.  After  negotiations, 
the  clause  was  removed. ) 

In  a recent  survey  conducted  by  the  IPS, 
respondents  expressed  a litany  of  other 
complaints  about  Medco  policies  and  their 
effect  on  patients. 

Universal  concerns  include  Medco’s  denial 
of  hospitalizations  for  seriously-ill  patients 
who  have  no  alternatives,  inconsistency 
among  reviewers,  no  notification  of  changes 
in  procedures,  slow  payment  of  claims  and 
too  much  time  spent  on  paperwork  and  in 
dealing  with  denials. 

Some  respondents  recounted  specific 
anecdotes  involving  children  who  were 
denied  hospitalization  even  though  they 
demonstrated  “serious  assaultive  behavior” 
or  suicidal  tendencies. 

Several  physicians  complained 
that  they  spend  45  to  60  minutes 
on  the  phone  every  day  or  every 
other  day  talking  to  reviewers 
when  they  hospitalize  a Medicaid 
patient. 

Some  psychiatrists  said  they 
may  not  sign  a Medco  contract; 
others  — including  several  young 
physicians  — said  they  are 


“You  need  an 
option  for  these 
children  before  you 
take  them  out  of 
the  system.” 


364  Iowa  Medicine  Volume  85  / 9 September  1995 


FEATURE  ARTICLE 


reconsidering  whether  or  not  to  continue 
caring  for  Title  19  patients. 

“I  realize  the  state  needed  to  save  money, 
but  this  is  too  much  control,”  comments  Dr. 
Lewis.  “They’re  taking  money  out  of  the 
system  and  making  it  very  difficult  to  get 
care  for  patients.” 

According  to  Dr.  Lewis  and  others,  one  of 
the  major  problems  is  Medco’s  contention 
that  some  kids  now  receiving  services 
through  Medicaid  actually  belong  in  the 
juvenile  justice  system. 

“Rightly  or  wrongly,  kids  who  have  a 
diagnosis  of  conduct  disorder  have  been 
handled  in  inpatient  settings.  Medco  says 
these  kids  aren’t  psychiatrically  ill.  Whether 
or  not  this  is  true,  you  need  an  option  for 
these  children  before  you  take  them  out  of 
the  system.  Now,  most  are  just  going  back  to 
their  families,”  Dr.  Lewis  explains. 

Medco  meets  with  Ul  staff 

Physicians  with  the  University  of  Iowa 
Department  of  Psychiatry  have  held  several 
meetings  with  Medco  representatives 
regarding  “a  number  of  concerns  we’re  trying 
to  work  out”,  according  to  Bob  Robinson, 
MD,  professor  and  department  head. 

Dr.  Robinson  says  one  area  of  concern  is 
authorization  for  hospital  admissions  for 
patients  who  are  not  acutely  dangerous  but 
have  long-standing  psycho-social  problems. 
UI  physicians  have  also  had  difficulty  dealing 
with  approval  for  continued  stays  in  the 
hospital. 

“The  kinds  of  problems  we  see  here  just 
can’t  be  resolved  in  24  hours,”  he  explains. 
“We’re  working  with  Medco  trying  to  come 
up  with  treatment  plans  so  these  patients  are 
approved  ahead  of  time  and  we  don’t  have  to 
spend  time  on  the  telephone  every  day.” 

Dr.  Robinson  says  that  the  issue  of  placing 
patients  into  lesser  levels  of  care  requires 
more  study. 

“First,  you  have  to  study  whether  it’s 
appropriate  to  care  for  some  of  these  patients 
at  a lower  level.  Then  you  have  to  study 
whether  the  lower  level  of  care  is  even 
available.  Also,  if  someone  isn’t  responding 
to  local  care,  they  may  have  to  come  here  on 
a scheduled  basis.  The  problem  is,  Medco 
abhors  scheduled  admissions.” 

lie  also  points  out  that  when  patients 
come  from  far  away,  options  such  as  partial 


hospitalization  can  only  work  if  the  patient 
has  somewhere  to  go  at  night.  (Partial 
hospitalization  is  part  of  a program  to  reduce 
length  of  stays  which  began  at  the  UI  about  a 
year  and  a half  ago.) 

A follow-up  meeting  is  planned  at  the  UI, 
at  which  time  Medco  is  supposed  to  provide 
new  criteria  for  continued  hospital  stays, 
possibly  in  a check-off  format. 

“Medco  staff  must  appreciate  the  nature  of 
problems  unique  to  a rural  state  such  as 
Iowa,”  he  concludes.  “We  are  hopeful  these 
difficulties  can  be  worked  out." 

Legal  advocates  are  concerned,  too 

Tom  Krause  of  Legal  Services  of  Iowa  says 
implementation  of  the  Medco  contract  was 
“rushed”  and  that  Medco’s  criteria  for 
hospital  admission  are  unacceptable. 

“When  the  state  receives  federal  Medicaid 
dollars,  it  means  they  must  provide  necessary 
care.  The  state  contract  with  Medco  gives 
Medco  the  sole  power  to  determine  medical 
necessity.  This  is  not  acceptable.” 

There  is  also  a problem  with  the  appeals 
process,  says  Krause. 

continued 


Be  assertive,  advises  psychiatric  office  RN 

Having  someone  like  Brenda  Downey,  RN  in  your  office  may  be  a key  factor 
in  your  success  with  managed  care. 

“Sure,  we  get  frustrated  at  times,  but  managed  care  is  here  to  stay.  This 
population  is  the  most  problematic  of  mental  patients  — they  are  extremely 
difficult  to  manage,”  says  Ms.  Downey,  the  case  manager  in  the  office  of  Des 
Moines  psychiatrist  Randall  Kavalier,  DO.  “Our  approach  is  to  look  for  any 
possible  opportunity  to  accommodate  our  patients.” 

Ms.  Downey  believes  Medco  is  sincerely  trying  to  correct  problems.  She  also 
believes  that  since  managed  care  is  new  here,  some  Iowa  physicians  are 
unaccustomed  to  the  case  management  required  for  dealing  effectively  with 
Medco  and  don’t  know  the  right  way  to  talk  to  the  company’s  reviewers. 

“Don’t  describe  the  situation  — give  your  professional  judgment  based  on 
the  facts  of  the  situation.  You’re  trained  and  licensed  to  give  a professional 
opinion,  give  it  without  hesitation.  Be  sure  you’re  giving  the  correct 
information  to  the  reviewer  and  using  the  appropriate  verbiage.” 

Ms.  Downey  sometimes  asks  the  reviewer  to  send  a field  representative  to 
Dr.  Kavalier’s  office  and  says  these  representatives  have  been  “very  helpful”  in 
cases  where  she  and  the  telephone  reviewer  couldn’t  agree  on  the  need  for 
hospitalization.  She  is  also  not  afraid  to  request  that  a physician  reviewer 
come  to  the  phone  and  discuss  a case  with  her. 

“You’re  the  professional,  you’re  the  patient  advocate.  Be  confident  and 
assertive  in  the  decisions  you’ve  made,”  she  advises. 


‘The  kinds  of 
problems  we  see 
here  just  can't  he 
resolved  in  24 
hours  ” 


Iowa  Medicine  Volume  85  / 9 September  1995  365 


Iowa  | Medicine 


FEATURE  ARTICLE 

continued 


“We  have  one  child 
who  has  been 
in  18  different 
placements 
in  the  past  year. 

These  aren’t 
fUSedco  problems.” 


“When  you  kick  someone  out  of  the 
hospital,  you  effectively  remove  the  appeals 
process.  So  what  if  someone  comes  along 
later  and  says  the  denial  was  wrong?” 

Legal  Services  of  Iowa,  with  the  support  of 
the  Youth  Law  Center,  is  monitoring  Medco’s 
operation  in  Iowa  and  is  considering  filing  a 
lawsuit  on  behalf  of  Medicaid  recipients. 

The  Child  Protection  Council,  a multi- 
disciplinary group  of  child  advocates,  has  sent 
a letter  to  Governor  Branstad  asking  that  the 
Medco  contract  he  reconsidered  “in  light  of 
the  multitude  of  bad  experiences  reported  by 
juvenile  judges,  county  attorneys  and  health 
care  providers”.  The  letter  expresses  par- 
ticular concern  over  Medco’s  “unacceptable” 
hospitalization  policy  for  children  who 
express  suicidal  thoughts. 

The  Iowa  Code  says  if  children  are  a 
danger  to  themselves  or  others,  judges  can 
place  them  in  a hospital,  with  Medicaid 
picking  up  the  tab. 

However,  Medco  has  reportedly  denied 
payment  for  some  of  these  hospitalizations 
and  juvenile  judges  met  recently  with  Medco 
officials  to  discuss  the  problem.  Bert  Aunan, 
chief  juvenile  court  officer  in  the  Fifth 
District,  said  he  is  satisfied  that  Medco  is 
rethinking  the  issue. 

“Some  of  these  kids  need  hospitalization 
because  that’s  the  only  way  to  get  a true 
assessment,”  he  explains.  “Also,  Medco  has 
said  if  there  is  a safety  issue,  the  child  should 
stay  in  the  higher  level  of  care.” 

Aunan  said  he  and  his  colleagues  are 
concerned  that  Medco’s  criteria  are  more 
appropriate  for  adults  than  for  children.  They 
are  also  apprehensive  about  the  lack  of 
options  for  those  denied  hospitalization. 

“We  recognize  Medco  is  going  to  have 
shorter  lengths  of  stay.  Our  task  now  is  to 
figure  out  how  to  provide  and  fund  lower 


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Providers  are  upset,  as  demonstrated  by  this  typical  comment  from  a recent  Iowa  Psychiatric  Society  survey. 


levels  of  service.” 

According  to  Aunan,  facilities  such  as 
group  homes  are  not  a feasible  alternative  to 
hospitalization  because  they  already  operate 
at  near  capacity.  If  the  juvenile  justice 
system  is  going  to  be  expected  to  step  into 
the  gap,  additional  funding  will  be  required, 
he  added. 

“I’ll  continue  to  advocate  for  kids,”  he 
stresses.  “I  believe  Medco  is  taking  a look  at 
the  process  and  is  willing  to  make  changes.” 

Problems  inherent  in  the  system 

Des  Moines  psychiatrist  Dr.  Randall 
Kavalier  says  it’s  not  surprising  that 
everyone  in  the  system  is  struggling  to  make 
the  transition  to  managed  care.  A large  part 
of  the  problem  could  be  that  many 
psychiatrists  practice  in  areas  where  there  is 
no  “safe  back  door”  or  lower  level  of  care 
available  for  children  who  stay  only  a short 
time  in  the  hospital  or  are  denied  for 
hospitalization. 

“I  benefit  front  Mercy  system  because  our 
focus  already  is  on  shorter  stays  with  a 
continuum  of  care,”  he  explains.  “I  suppose 
my  style  of  practice  is  more  consistent  with 
managed  care.” 

He  confirms  the  “reluctance  of  the  courts 
to  take  young  people  and  incarcerate  them” 
if  they  have  not  really  committed  a crime  — 
for  example,  a 10-year-old  who  brings  a gun 
to  school. 

“That  child  needs  evaluation  in  an  office 
like  mine.  Some  things  just  can’t  be 
determined  by  a simple  checklist.  Maybe  he 
brought  the  gun  to  school  because  he  was 
frightened.” 

However,  both  Dr.  Kavalier  and  his  case 
manager  Brenda  Downey,  RN  believe  many 
of  the  problems  in  the  system  existed  long 
before  Medco  came  to  town. 

“My  biggest  concern  is 
how  the  whole  system 
works.  The  Department 
of  Human  Services  is 
seriously  overburdened,” 
contends  Ms.  Downey. 
“We  have  one  child  who’s 
been  in  18  different 
placements  in  the  past 
year.  Today,  I applied  for 
emergency  foster  care  for 


ci a- 


366  Iowa  Medicine  Volume  85  / 9 September  1995 


F 


a 4-year-old  who  tried  to  push  his  brother  out 
of  a window  and  they  told  me  it’s  a six-week 
wait.  These  aren’t  Medco  problems.” 

Bill  Dodds,  managed  care  specialist  with 
the  Department  of  Human  Services  Division 
of  Mental  Health,  says  prior  to  Medco,  Iowa’s 
Medicaid  program  had  “unfettered  fee-for- 
service”  with  no  central  management  of 
resources  and  little  utilization  management  of 
payment  for  mental  health  services. 

“The  goal  of  managed  mental  health  care 
was  to  reorganize  the  system  to  improve 
access  to  services  and  contain  costs,”  he 
explains.  “Services  needed  to  be  available 
more  uniformly,  especially  in  rural  Iowa.” 

He  said  another  goal  is  to  “empower” 
Medicaid  recipients  to  have  more  control 
over  their  lives.  The  DHS  and  Medco  have 
planned  six  outreach  meetings  for  people 
with  mental  illness  to  give  them  information 
on  how  to  access  the  system  and  negotiate 
directly  with  Medco. 

Problems  are  being  worked  on 

Dodds  says  there  are  legitimate  concerns 
with  Medco  policies  but  that  he  is  “unaware 
of  any  that  aren’t  being  worked  on”. 

Dodds  acknowledges  there  are  problems 
with  the  inter-relationship  of  funding  and 
services  for  Medicaid  and  the  juvenile  justice 
system  which  existed  before  the  Medco 
contract,  but  says  these  problems  are  not 
being  ignored. 

“Medco  has  been  meeting  with  staff  from 
the  DHS  and  juvenile  services  on 
management  of  25-50  difficult  cases.  This 
gives  us  a chance  to  analyze  what  services 
will  be  needed  and  manage  the  cases  better.” 

Some  providers  have  reported  unpaid 
Medco  claims  which  are  four  to  five  months 
old;  Dodds  says  Medco  probably  under- 
estimated the  level  of  claims  they  would  have 
to  pay  but  is  working  to  solve  the  problem. 

Also,  DHS  is  working  toward  making 
available  “safety  net  services”  as  alter-natives 
to  hospitalization.  These  services  will  include 
24-hour  crisis  care,  mobile  crisis  services, 
respite  services  and  improvements  in  the 
“supported  living”  services  which  help  spot 
developing  problems. 

“This  has  been  an  ambitious  project,” 
Dodds  comments.  “It’s  fair  to  say  Medco  is 
doing  a good  job  of  what  they  have 
experience  doing.” 


Resolving  issues  is  ‘multi-year  process’ 

Medco’s  Oakley  says  successful  imple- 
mentation of  the  managed  mental  health 
contract  could  be  a multi-year  process  and 
that  there  have  been  “significant  difficulties” 
in  some  areas. 

“It’s  very  clear  that  we  (Medco)  needed 
more  experienced  provider  relations  staff. 
We  learned  that  ‘early  and  often’  is  the  rule 
for  provider  education  and  networking.” 

He  says  Medco  is  now  “fleshing  out”  its 
criteria  — criteria  which  were  reviewed  by 
“national  experts”  but  not  shown  to  Iowa 
providers  before  implementation. 

The  criteria  were  designed  on  a ‘medical 
necessity  model’  but  are  now  being 
expanded  to  take  ‘service  necessity’  into 
consideration. 

“We  think  the  expanded  criteria  will  be 
more  useful.  This  is  Phase  II  — further 
development  of  the  lesser  levels  of  care,” 
Oakley  explains.  “We  understand  that  the 
mental  health  population  sometimes  has 
needs  that  are  non-medical.” 

Oakley  says  statistics  show  Iowa  having 
the  fifth  to  eighth  highest  in-patient  rate  for 
Medicaid  recipients. 

“We  need  to  utilize  less  intensive  levels  of 
service  through  better  communication 
between  physicians  and  reviewers,”  he 
explains.  Medco’s  goal,  he  continues,  is  to 
move  provider-reviewer  encounters  past  the 
issuance  of  denials  to  actual  discussions  of 
all  options  available  for  the  patient. 

Oakley  said  staffing  in  the  quality 
management  area  has  been  shored  up  and 
that  Medco  plans  to  send  a newsletter  to 
providers  under  contract  regarding  changes 
in  policies  and  procedures.  The  company  is 
also  close  to  implementation  of  a pilot 
project  for  electronic  claims. 

Oakley  says  the  state  is  going  to  a system 
“where  only  certain  providers  have  access  to 
the  Medicaid  population”  but  that  there  is 
no  firm  deadline  for  this  to  take  place.  He 
said  he  has  no  current  information  on  how 
many  providers  have  signed  Medco 
contracts. 

“We  may  have  to  contract  for  services  in 
areas  of  the  state  where  there  are  gaps,”  he 
comments.  DS1 


A T U R E ARTICLE 


“It's  very  dear  that 
w@  needed  snore 
experienced 
provider  relations 
staff.” 


Iowa  Medicine  Volume  85  / 9 September  1995  367 


Medical  Protective  Policyowners 
NEVER  get  letters  like  this! 


Any  allegation  of  malpractice  against  a doctor  is  serious  business.  If  you  are  insured  by  The  Medical 
Protective  Company,  be  confident  that  in  any  malpractice  claim  you  are  an  active  partner  in 
analyzing  and  preparing  your  case.  We  seek  your  advice  and  counsel  in  the  beginning,  in  the 
middle,  and  at  the  end  of  your  case.  In  fact,  unless  restricted  by  state  law,  every  individual  Medical 
Protective  professional  liability  policy  guarantees  the  doctor's  right  to  consent  to  any  settlement- 
no  strings  attached!  In  an  era  of  frivolous  suits,  changing  government  attitudes  about  the 
confidentiality  of  the  National  Practitioner's  Data  Bank  and  increased  scrutiny  by  credentialing 
committees,  shouldn't  you  have  The  Medical  Protective  Company  as  your  professional  liability 
insurer?  Call  your  local  General  Agent  for  more  information  about  how  you  can  have  more  control 
in  defense  of  your  professional  reputation. 


Iowa  | Medicine 


SCIENCE  AN  D EDUCATION 


The  Journal 

of  the  Iowa  Medical  Society 


Metastasis  of  adenocarcinoma  of  breast  to  gluteus  medius 

# Subhash  Sakai,  MD;  Darcy  Leigh,  DO 


Breast  carcinoma  is  the  most  common  major 
cancer  in  females  in  the  U.S.  It  is  the  second 
leading  cause  of  deaths  due  to  cancer  in 
women;  it  accounts  for  19%  of  all  cancer-relat- 
ed deaths  in  women,  second  only  to  lung  can- 
cer.1 As  of  1990,  it  was  estimated  that  one  in 
every  10  American  women  would  develop 
breast  cancer.2  The  incidence  has  continued 
to  increase  and  was  estimated  to  be  one  in 
every  9 American  women  or  22.4  cases  per 
100,000  in  1992. 11  Detection  of  early  disease 
states  and  improved  treatment  modalities 
have  increased  survival  rates  such  that  mor- 
tality rates  have  remained  relatively  stable 
even  though  the  incidence  has  risen.1 

Controversy  remains  as  to  whether  breast 
cancer  is  a systemic  disease  at  the  time  of 
diagnosis  or  if  it  is  a stepwise  progression  of 
metastasis.1  However,  the  number  of  axillary 
lymph  nodes  involved  continues  to  be  the 
largest  prognostic  factor.  Metastatic  cells  are 
shed  into  the  venous  circulation  due  to  neo- 
vascularized  communications  or  via  lymphat- 
ic-venous communications.  Ninety-five  per- 
cent of  the  deaths  in  patients  with 
uncontrolled  breast  cancer  are  those  with  dis- 
tant metastasis.  The  most  common  sites  of 
dissemination  include  bone,  lung,  pleura,  soft 
tissues  and  liver,  respectively.  In  60%  of 
patients  who  develop  metastasis,  it  occurs 
during  the  first  24  months  after  mastectomy 
and  is  the  most  common  cause  of  death 
between  five  and  10  years  post-mastectomv1. 

The  following  is  an  unusual  case  report  of  a 
patient  with  metastatic  adenocarcinoma  of 
the  breast  who  presented  with  further  dissem- 
ination to  the  gluteus  medius  muscle. 

Case  presentation 


A 64-year-old  female  presented  to  our  clin- 


ic for  evaluation  of  sudden  onset  of  severe 
pain  originating  in  her  right  buttock  and  radi- 
ating to  her  right  hip  and  lower  extremity. 
The  patient’s  past  medical  history  was  signifi- 
cant for  adenocarcinoma  of  the  breast, 
specifically  infiltrating  ductal  carcinoma 
involving  a single  lymph  node.  This  was  ini- 
tially diagnosed  and  treated  with  lumpectomy 
and  radiation  in  1990.  Subsequent  recur- 
rence to  the  chest  wall,  axilla  and  pleura  was 
treated  unsuccessfully  with  hormonal  agents 
(tamoxifen  and  megace),  followed  by  a com- 
bination of  cytoxan,  adriamvein  and  5FU, 
and  a course  of  mitomycin  and  velban,  then 
most  recently  with  taxol  three  weeks  prior  to 
the  onset  of  buttock  pain. 

Further  past  medical  history  includes 
heavy  alcohol  abuse,  chronic  obstructive  pul- 
monary disease,  polypectomy  of  an  adenoma- 
tous colonic  polyp,  left  ovarian  cyst  with 
oophorectomy,  ectopic  pregnancy  with  right 
oophorectomy  and  salpingectomy  and  hem- 
orrhoidectomy. Initial  physical  examination 
revealed  no  erythema,  edema  or  cutaneous 
changes  of  the  right  buttock  and  hip,  as  well 
as  normal  range  of  motion  of  the  hip  joint. 
X-rays  of  the  right  hip  and  pelvis  did  not 
reveal  any  evidence  of  osteoblastic  or  osteo- 
clastic activity.  Subsequently,  an  isotopic 
bone  scan  was  performed  and  also  showed  no 
evidence  of  bony  metastatic  disease.  Labora- 
tory studies  revealed  WBC  10,300,  RBC  3.74 
X 106,  HGB  10.6  g/dl,  IICT  33.3%,  MCV  89  fl, 
MCI  I 28.3  pg,  RDW  16.4%,  PLT  340,000  and 
ESR  30  mm/hr. 

During  the  next  three  days  the  patient’s 
pain  intensified  and  physical  examination 
revealed  marked  pitting  edema  of  the  right 
buttock,  hip  and  leg.  These  areas  were  also 
extremely  tender  upon  palpation.  Range  of 
motion  of  the  hip  joint  was  within  normal 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for 
September  1995. 


Subhash  Saiiai,  MD 

Dr.  Sahai  is  a family 
practice  physician  in 
Webster  City. 

Darcy  Leigh,  DO 

Dr.  Leigh  is  a fam  ily 
practice  resident  at 
Methodist  Hospital, 
University  of  Illinois. 


Iowa  Medicine  Volume  85/9  September  1 995  369 


Iowa  [Medicine 


SCIENCE  AND  EDUCATION 


Metastasis  of  adenocarcinoma  of  breast  to  gluteus  medius 


continued 

limits  except  for  restriction  in  external  rota- 
tion. Computed  tomotography  of  the  pelvis 
indicated  diffuse  enlargement  and  increased 
vascularity  of  the  gluteus  medius  muscle  that 
was  related  either  to  inflammatory  or  neo- 
plastic origin.  Fine  needle  aspiration  of  the 
fluctuant  buttock  was  obtained  and  sent  for 
both  cytology  and  culture  and  sensitivity. 
Ultrasound  at  this  time  did  not  reveal  any 
abscesses,  so  the  patient  was  placed  on  anti- 
inflammatory agents  and  dilaudid  2 mg  every 
four  hours  as  needed  for  pain  while  awaiting 
the  aspiration  results. 

Two  days  later  the  patient’s  pain  was  no 
longer  being  controlled  by  oral  medications 
and  she  was  admitted  to  the  hospital  for 
intravenous  patient  controlled  administration 
of  Nubain  (nalbuphine  hydrochloride). 
Heparin  5,000  U SQ  every  12  hours  and 
ampicillin  1.5  gm  IVPB  every  six  hours  were 
also  begun.  Laboratory  studies  revealed  WBC 
13,900,  RBC  3.82  X 106,  HGB  11.1  g/dl,  HCT 
34.0%,  RDW  16.6%,  PLT  351,000,  ESR  33 
mm/hr,  sodium  145  meq/L,  potassium  3.7 
meq/L,  BUN  7 mg/dl,  creatinine  0.6  mg/dl, 
chloride  105  meq/L,  C02  31  meq/L,  glucose 
94  mg/dl,  calcium  8.9  mg/dl,  alkaline  phos- 
phatase 86  U/L,  LDII  211  U/L,  uric  acid  2.3 
mg/dl,  total  protein  5.8  g/dl,  and  albumin  3.6 
g/dl.  The  pathology  report  of  the  hne  needle 
aspiration  returned  strongly  suspicious  for 
adenocarcinoma  and  the  culture  was  negative 
for  bacteria. 

Treatment 


Computed  tomotography  guided  needle 
aspiration  of  the  gluteus  medius  muscle  was 
performed,  which  revealed  a poorly  undiffer- 
entiated carcinoma  with  a histology  consis- 
tent with  adenocarcinoma.  A palliative  radia- 
tion course  of  3,750  cGy  in  15  treatments  to 
the  right  hemi-pelvis  and  gluteal  muscle  was 
begun.  The  patient  remained  hospitalized  for 
pain  control  during  the  first  11  radiation 
treatments,  during  which  time  she  was 
weaned  from  intravenous  to  oral  medications 
as  her  symptoms  began  to  subside.  The 
patient  was  maintained  at  a relatively  pain- 
free  level  on  oral  medications  (MS  Gontin 
[morphine  sulfate  control  release]  and 
Naprosyn)  and  finished  the  course  of  radia- 
tion at  home. 


Discussion 


Infiltrating  ductal  carcinoma  accounts  for 
the  majority  of  breast  cancers  (75%). 6 They 
commonly  invade  the  axillary  lymph  nodes  and 
have  the  most  ominous  prognosis.  They  most 
frequently  metastasize  to  bone  or  intra- 
parenchymal  sites  such  as  the  lung,  liver  or 
brain,  whereas  metastasis  to  the  meninges, 
serosal  surfaces  and  other  atypical  sites  is  more  j 
common  with  lobular  carcinoma.5,6  Generally, 
the  prognosis  is  directly  proportional  to  the 
number  of  lymph  nodes  involved.  In  our 
patient’s  case,  only  one  axillary  lymph  node 
was  involved,  but  her  disease  progressed  rapid- 
ly to  multiple  sites.  The  most  unusual  site  was 
the  ipsilateral  gluteus  medius  muscle,  which  to 
the  best  of  our  knowledge  has  not  previously 
been  reported. 

References 


References  noted  in  this  article  are  avail- 
able from  the  authors  or  the  editors  of  Iowa 
Medicine.  US) 


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370  Iowa  Medicine  Volume  85  / 9 September  1995 


WHO  ARE  WE? 

The  Iowa  Medical  Group  Management  Association  is  a nonprofit  organi- 
zation whose  membership  is  comprised  of  individuals  engaged  in  the 
administrative  aspects  of  medical  group  practice.  Our  membership  is 
diverse,  representing  group  practices  operating  under  various  organiza- 
tional and  financial  structures.  Current  membership  in  IMGMA  includes 
over  500  people  representing  almost  3,500  physicians. 

WHO  CAM  BELONG? 

There  are  four  classifications  of  members:  active,  affiliate,  honorary  and 
life.  Active  membership  is  limited  to  persons  who  are  serving  in  an 
administrative  capacity  within  a physician  group  practice,  with  the 
exception  of  honorary,  life  and  affiliated  members.  Affiliate  members 
are  individuals  who  supply  products  or  services  to  IMGMA  members. 

WHY  JOIN  liVIGSVIA? 

1 IMGMA  enhances  your  professional  growth,  development  and 
viability  as  a medical  group  manager. 

2 IMGMA  offers  a variety  of  targeted  educational  opportunities. 

3 IMGMA  provides  opportunities  for  members  to  share  and  dissemi- 
nate information  of  mutual  interest. 

4 IMGMA  maintains  an  active  liaison  with  other  key  public  and 
private  organizations  that  affect  the  management,  funding  and 
delivery  of  quality  physician  care. 

5 IMGMA  dues  are  only  $75  per  year. 


IOWA  MEDICAL  GROUP  MANAGEMENT  ASSOCIATION 

lOOl  Grand  Avenue,  West  Des  IVleines,  1A  5©2GS 

Please  send  me  an  application  for  membership! 

Name Position 


Organization 

Address 

City/State/Zip 

Telephone  Number Number  of  Physicians 


fVMERCY 

HOSPITAL 

MEDICAL 

CENTER 


Mercy  Hospital  Medical  Center 

preienti 

"MENTAL  HEALTH  CARE  IN  THE  90’S" 
Wednesday,  October  25,  1995 


Guest  Faculty 

Donald  Hay,  M.D 

Associate  Professor  of  Psychiatry 
St.  Louis  University  School  of  Medicine 
St.  Louis,  Missouri 

Henry  Nasrallah,  M.D 

Professor  of  Psychiatry/Neurology 
Ohio  State  University  College  of  Medicine 
Columbus,  Ohio 

Thomas  Murtha,  M.B.A 

Director,  Circle  of  Care 
Mercy  Hospital  Medical  Center 
Des  Moines,  Iowa 

Donald  Burrows,  M.D 

Director,  Mercy  Sleep  Center 
Mercy  Hospital  Medical  Center 
Des  Moines,  Iowa 


Topics 

"Office  Management  of  Clinical  Depression" 


"New  Managment  Options  in  Bipolar 
Disorders" 


"The  Systems  Approach  to  Deveolping 
Treatment  Programs" 


"Innovations  in  Sleep  Therapy" 


Jim  Andrikopoulos,  Ph.D "Neuropsychology:  Cognitive  and 

Clinical  Neuropsychologist  Psychological  Issues  in  Head  Injury" 

Private  Practice 
Des  Moines,  Iowa 


Approved  by  Mercy  Hospital  Medical  Center,  an  . Physician  Fee $50.00 

IMS-accredited  CME  organization  for  4 hours  of  . Physician  Assistant $25.00 

Category  I AMA  Physician’s  Recognition  Award.  . Nurses $25.00 

. Nursing  Personnel $25.00 

Nursing  CEUs:  0.5  (5  Contact  Hours)  . Pharmacists $25.00 

Application  has  been  made  for  additional  accredita-  . Paramedical $25.00 


tions.  See  brochure.  Resident/Student Complimentary 


This  seminar  will  be  held  at  the  Mercy  Education  Center,  Fifth  Street  and  University  Avenue, 
Des  Moines,  Iowa.  Parking  adjacent  to  the  Education  Center. 


Please  contact:  Department  of  Medical  Education  • Mercy  Hospital  Medical  Center 
400  University  • Des  Moines,  Iowa  50314-3190  • 515-247-3042 


Iowa]  Medicine 


THE  EDITOR  COMMENTS 


Drive-thru  delivery 


A cartoon  in  the  Des  Moines  Register 
(July  18,  1995)  depicts  a hospital  with 
a large  sign  over  the  door  “General 
Insurance  Go.  and  Hospital”.  The  word  “hos- 
pital” is  in  smaller  sized  letters.  The  cartoon 
further  has  a sign  directing  patients  to  a “dri- 
ve-thru” delivery  area.  A pompous  appearing 
man  complete  with  brief  ease  is  emerging 
saying  “Since  we  make  the  decisions  we  felt 
we  should  have  top  billing.”  This  cartoon 
refers  to  a recent  decision  by  insurance  com- 
panies that  birthing  should  entail  only  a 24- 
hour  confinement  period. 

Over  the  past  decades  there  has  been  an 
insidious  trend  toward  decreasing  the  time 
allocated  for  maternity  stays  in  hospitals.  A 
number  of  years  ago,  it  was  10  days  with  the 
first  five  days  requiring  the  mother 
to  remain  at  bed  rest;  then  the 
stay  was  decreased  to  five  days 
with  the  mother  urged  to  be  more 
active.  Now,  it’s  “in,  up  and  out.” 

The  increasing  frequency  of 
out-patient  surgical  procedures 
has  certainly  been  conducive  to 
shorter  maternity  stays.  With 
births,  however,  we  have  two  patients.  The 
new  mother  has  a helpless  infant  to  care  for. 
Gan  the  father  obtain  sick  leave?  Gan  a 
grandmother  leave  her  home  far  away  to  help 
her  daughter?  Are  there  neighbors  who  can 
help  as  in  years  past  ...  or  are  all  of  them 
employed  full-time  outside  their  homes? 
What’s  a mother  to  do?  Some  would  say  this 
is  a social  problem  and  has  nothing  to  do 


with  health  care  delivery.  How  crass! 

So  far,  little  has  been  said  about  the  new- 
born infant.  Have  far-sighted  pediatricians 
been  consulted  about  the  short  hospital 
stays?  If  jaundice  ensues,  imagine  how  diffi- 
cult it  will  be  for  the  mother  to  go  to  the 
physicians’  office  for  evaluation  of  the  infant; 
and  most  likely  elsewhere  if  laboratory  deter- 
minations are  indicated.  If  the  family  is 
involved  with  an  HMO,  the  “Mickey  Mouse” 
routine  of  arranging  consultations  might  be  a 
factor. 

This  all  becomes  very  complicated.  Our 
medical  world  has  changed  very  drastically. 
Health  care  delivery  has  become  the  domain 
of  persons  other  than  those  involved  in  the 
time-honored  physician-patient  relationship. 

The  battle  cry  is  to  cut  medical 
costs  but  it  appears  that  eventual- 
ly there  are  no  cuts.  Profits  will  go 
to  the  stockholders  and  the 
administrators  of  health  manage- 
ment rather  than  to  the  providers 
and  to  reduce  health  care  costs. 

We  must  educate  our 
patients  of  all  the  hazards  facing 
the  delivery  of  health  care.  We  physicians 
must  be  cognizant  of  the  traps  that  are  being 
laid  before  us.  Our  patients  must  be  consid- 
ered first  and  foremost.  After  all,  in  the  long 
run,  it’s  their  health  and  their  money.  [Qj 


We  physicians 
must  be 
cognizant  of 
the  traps  that 
are  being  laid 
before  us. 


Marion  .Alberts,  MD 


Iowa  Medicine  Volume  85  / 9 September  1995  373 


Happy 


Rath !! 

40  Years9 
Service 
To  Iowa 
Physicians! ! 

And,  Going 
Strong!! 


In  1955  Ruth  Clare’s  name  was  brand  new 
to  Iowa  physicians. 

That’s  changed  dramatically  over  40  years. 
Now,  in  1995,  Ruth’s  name  is  well  known  to 
Iowa  Medical  Society  members  and  their 
staffs. 

We’re  proud  to  salute  Ruth  on  the  fortieth 
anniversary  of  her  employment,  first  with 
The  Prouty  Company,  and  now  with  its  suc- 
cessor, Bernie  Lowe  & Associates,  Inc. 

To  many  Iowa  doctors  and  clinic  managers, 
Ruth  is  a cordial  voice  on  the  telephone  or 
a signature  at  the  bottom  of  an  informative 
letter.  On  other  occasions,  she’s  a pleasant 


face  across  the  table  in  your  office  or  ours  — 
explaining  how  a particular  IMS-sponsored 
insurance  program  works. 

Ruth  continues  to  represent  BLA  ably.  She’s 
real  life  testimony  to  our  commitment  of 
service  to  Iowa  physicians. 

Please  join  us  in  congratulating  Ruth  on  her 
long  and  excellent  performance.  She  and  all 
of  us  at  Bernie  Lowe  & Associates  are  proud 
of  our  long  association  with  the  Iowa 
Medical  Society. 

Call  us  when  we  can  help  with  your  per- 
sonal insurance  needs  — or  those  of  your 
practice. 


BERNIE  LOWE  & A55BEIATE5.  INC. 

Insurance  Administrators  to  Professional  Associations  6 i 
Universities  and  Colleges 

515-000-OB11  1-BOO-940-4710  FAX  515-000-0915 

07 □□  Westown  Parkway.  Suite  410 
West  Des  Moines.  Iowa  50055-1411 


Iowa  | Medicine 


THE  ART  OF  MED  I C I N E 


Remembering 


Growing  older  often  provides  occasions 
to  recall  and  reflect,  as  long  as  we 
haven’t  yet  lost  those  abilities.  So  it 
was  with  me  recently  when  35  of  my  medical 
school  classmates  gathered  for  a reunion. 
Those  of  us  who  chose  to  attend  and  were 
1 physically  and  fiscally  able  to  do  so  looked 
i pretty  good,  I thought. 

I was  impressed  with  how  many  of  the 
class  of  1955  had  already  entered  retirement, 
and  I don’t  mean  just  “slowing  down’’.  I’ve  a 
hunch  most  of  us  at  our  graduation  would 
have  thought  it  either  outrageous  or  ridicu- 
lous if  someone  had  predicted  the  reality  that 
has  occurred.  I won’t  pause  now  to  muster 
the  diverse  factors  that  probably  led  to  the 
individual  decisions;  it  might  make  an  inter- 
esting exercise  for  later,  though. 

Fourteen  of  the  107  of  us  are 
known  to  have  died.  That's  proba- 
bly a pretty  good  record,  actuarial- 
ly  speaking,  but  reading  the  list  of 
the  dead  certainly  dampens  the 
general  atmosphere  of  partying 
and  celebration. 

The  University  of  Iowa  Alumni 
Association  provided  a display  of  major  news 
events  of  1955.  They  didn’t  say  whether  the 
point  was  to  amuse  us,  or  force  us  to  face  our 
mortality.  Boy,  was  that  list  a shock:  U.S. 
Begins  Aid  to  Indochina;  Nikita  Kruschev 
Becomes  Party  Secretary;  Supreme  Court 
Orders  End  to  School  Segregation;  Military 
Ousts  Juan  Peron;  Ike  Suffers  Heart  Attack; 
George  Meany  to  Lead  Merged  AFL  and  CIO; 


Dow  Jones  Average  Ranged  Between  391  and 
488;  James  Dean  Scores  Big  in  “Rebel  With- 
out a Cause”;  Lawrence  Welk  Show  and  Cap- 
tain Kangaroo  Have  TV  Premieres;  top  box- 
office  stars  include  James  Stewart,  Grace 
Kelly,  John  Wayne,  Humphrey  Bogart,  June 
Allvson  and  Clark  Gable;  hit  songs  were  “The 
Ballad  of  Davy  Crockett”  and  “Love  is  a 
Many-Splendored  Thing”;  “Cat  on  a Hot  Tin 
Roof”  wins  Pulitzer  Prize;  Marian  Anderson 
breaks  color  barrier  at  the  Met;  Disneyland 
opens  in  Anaheim;  Richard  Nixon  proclaims 
“Sincerity  is  the  quality  that  comes  through 
on  television.”  New  terms  appeared:  auto- 
mated, junk  mail,  blast  off,  third  world. 

On  the  medical  scene,  infant  mortality  in 
the  U.S.  was  then  26.0/1000  (now  about  8.0) 
and  there  were  214,000  U.S. 
physicians  (now  more  than 
600,000).  “The  Pill”  came  into 
use,  prednisone  was  introduced, 
chloramphenicol  was  found  to 
cause  some  hematological  trouble 
and  Thorazine  and  Reserpine 
were  found  effective  for  severe 
mental  illness. 

Not  everything  that  seemed  to  be  progress 
then  has  maintained  its  luster — all  known  sil- 
ver linings  have  their  dark  clouds.  If  I attend 
my  50th  anniversary  reunion,  I’m  sure  I’ll  be 
amazed,  impressed  and  both  delighted  and 
saddened  at  what  will  have  transpired 
between  now  and  then.  I guess  I’d  like  to 
hang  around  and  find  out.  EH 


Not  everything 
that  seemed 
to  be  progress 
then  has 
maintained  its 
luster. 


Rickard  Caplax,  AID 


Iowa  Medicine  Volume  85  / 9 September  1995  375 


Iowa  [Medicine 


Classified  Advertising 


General  Surgeon  BE/BC 

The  Department  of  Surgery  at  the  Mayo 
Clinic,  in  conjunction  with  the  Fairmont 
Clinic,  is  seeking  2 broad-based  general 
surgeons  to  join  a Mayo  Regional  Facility  in 
Fairmont,  Minnesota,  120  miles  west  of 
Rochester,  Minnesota.  This  position  offers 
an  excellent  opportunity  to  establish  a surgi- 
cal practice  in  an  established  15-person 
Mayo-affiliated  medical  clinic  in  this  town 
of  about  1 1 ,000  with  a 77-bed  hospital  and  a 
service  population  of  45,000.  This  opportu- 
nity allows  practice  autonomy,  a wide  spec- 
trum of  general  surgery,  including  some 
gynecological  and  orthopedic  expertise  and 
excellent  salary  and  benefits.  Inquires: 
Michael  G.  Sarr,  MD 
Department  of  Surgery 
Mayo  Clinic 

Rochester,  Minnesota  55905 

Mayo  Foundation  is  an  affirmative  action  and 
equal  opportunity  educator  and  employer. 


Not  Just  Another  Recruitment  Ad — Opportu- 
nities at  North  Memorial-owned  and  affiliated 
clinics  will  give  you  a shot  of  adrenaline 
because  we  practice  in  a care  management 
environment  that  FPs,  IMs  and  OB/GYNs 
thrive  on.  Guide  your  patients  through  their 
entire  care  process  at  one  of  our  25  clinics  in 
urban  or  semi-rural  Minneapolis  locations. 
Plus,  become  eligible  for  $15,000  on  start  date. 
Interested  BC/BE  MDs,  call  1/800-275-4790  or 
fax  GV  to  612/520-1564. 


C3 

S 

cr 

S3 

a 

C fl 

o 

QJ 


Van  Buren  County 
Hospital 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  VBCH. 

• 2400  annual  volume 

• 36-hour  weekend  shifts  (10  am 
Sat — 10  pm  Sun) 

• Regular  part-time  and  moon- 
lighting opportunities 

• Paid  St.  Paul  malpractice 

• Easy  travel  access 

Send  CV  or  contact 
i Melissa  J.  Milliken,  CMSC 

\ ACUTE  CARE,  INC. 

' PO  Box  515,  Ankeny,  LA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
cians in  the  following  specialties:  acute/urgent 
care,  family  practice,  oncology/hematology, 
orthopedic  surgery  and  general  internal 
medicine  practice.  The  Mankato  Clinic  is  a 
70-doctor  multispecialty  group  practice  in 
south  central  Minnesota  with  a trade  area 
population  of  +250,000.  Guaranteed  salary 
first  year,  incentive  thereafter  with  full  range 
of  benefits  and  liberal  time  off.  For  more 
information,  call  Roger  Greenwald,  Executive 
Vice  President,  at  507/389-8500  or  Byron  C. 
McGregor,  Medical  Director,  at  507/389-8548 
or  write  1230  East  Main  Street,  P.O.  Box  8674, 
Mankato,  Minnesota  56002-8674. 


Assistant  Residency  Director,  Department  of 
Family  Practice,  LTniversity  of  Iowa  College  of 
Medicine — The  Department  of  Family  Practice 
at  the  University  of  Iowa  College  of  Medicine  is 
seeking  an  ABFP-certified  physician  to  join  the 
faculty  as  an  Assistant  Residency  Director. 
Responsibilities  include  curricular  design, 
procedural  skills  training  and  resident 
recruitment.  The  successful  candidate  will 
have  practice  experience  and  a minimum  of 
one  year  teaching  experience  at  the  residency 
level  and  have  competency  in  obstetrics.  The 
department  has  a well-established  24-resident 
program  that  is  university-administered, 
community-based  and  has  admissions  at 
community  and  university  hospitals.  The 
program  is  actively  supported  by  both 
hospitals.  A new  model  office  facility  is  being 
built  and  expansion  beyond  the  present  one 
satellite  rural  office  site  is  being  pursued.  As 
part  of  the  full  academic  department, 
responsibilities  include  teaching,  research  and 
patient  care.  Academic  appointment  can  be  in 
either  the  traditional  tenure  track  or  a new 
clinical  track.  Scholarly  activity  is  expected 
and  supported.  Appointment  and  salary 
commensurate  with  qualifications  and 
experience.  The  University  of  Iowa  is  an 
Equal  Opportunity/ Affirmative  Action 
Employer.  Women  and  minorities  are  strongly 
encouraged  to  apply.  Submit  a letter  of 
interest  and  CV  to  George  R.  Bergus,  MD, 
Residency  Director,  Department  of  Family 
Practice,  2015  Steindler  Building,  Iowa  City, 
Iowa  52242;  319/335-8456. 


Des  Moines — IM,  FP,  PD  needed  to  join 
growing  elite  practice!  Above  average  salaries, 
good  call  coverage,  excellent  benefits.  Call 
Mary  Latter  at  800/520-2028!  Job  #M141MJ. 


fl 

£ 


Marshalltown  Medical 
& Surgical  Center 


Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  MMSC. 


• Stellar  EM  practice 

• Full-time,  regular  part-time  and 
moonlighting  opportunities 

• 14K  annual  volume 

• 12-hour  shifts,  24-hours/7day 
coverage 

• Excellent  benefit/bonus  packages 

• Paid  St.  Paul  malpractice 

Send  CV  or  contact 
Melissa  J,  Milliken,  CMSC 

1 ACUTE  CARE,  INC. 

• PO  Box  515,  Ankeny,  LA  50021 
800/729-7813  or  515/964-2772 

Fax  515/964-2777 


Emergency  Medicine,  Des  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Call  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 


Springfield,  Missouri — Bass  Pro  Shop  and  40 
miles  to  Branson.  BE/BC  FPs.  OB  optional, 
salaried  position  and  production  bonus,  call 
1:7,  teaching  hospital,  university  community. 
Contact  Vivian  M.  Luce,  Cejka  & Co.,  1/800- 
765-3055  or  fax  CV  for  immediate  attention  to 
314/726-3009  (IMs  welcome). 

Escape  from  the  ordinary  ! — General  surgeon 
needed  to  work  in  our  thriving  rural  family 
practice.  Candidate  should  have  skills  in  C- 
section,  gyne  and  laparoscopic  surgery.  Eight 
weeks  vacation/CME.  Consultants  available. 
Only  group  in  county  with  3 referral  centers  one 
hour  away.  Uniquely  situated  on  1-94  half  way 
between  Madison  and  Twin  Cities.  Small  town 
pride,  excellent  51-bed  hospital,  great  schooh 
and  recreation  including  all  water  sports,  hunt 
ing,  fishing,  cross-country  and  downhill  skiing 
Cohesive  group  of  caring  physicians!  Contact  oi 
send  CV  to  Gary  K.  Petersen,  Krohn  Clinic,  Ltd. 
610  W.  Adams  St.,  Black  River  Falls,  Wisconsir 
54615;  715/284-4311. 


376  Iowa  Medicine  Volume  85/ 9 September  1995 


CLASSIFIED  ADVERTISING 


Floyd  County 
Memorial  Hospital 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  FCMC. 

1 Regular  part-time  or  moonlighting 
opportunities 

’ Weeknights,  12-hour  shifts 
> Low  to  moderate  volume 
1 Highly  competitivecompensation 
• Paid  St.  Paul  malpractice 
Send  CV  or  contact 
Melissa  J.  Milliken,  CMSC 

ACUTE  CARE,  INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Knoxville  VA  Medical  Center — is  currently 
seeking  applications  for  the  position  of  Chief, 
Medical  Service.  Candidates  must  be  board 
certified  in  internal  medicine  and  have 
experience  in  the  VA  system.  Applicants  must 
have  a demonstrated  commitment  to  patient 
care  as  well  as  supervisory  and  leadership 
experience  and  capabilities.  The  focus  on  a 
primary  care  model  will  provide  a unique 
opportunity  for  the  selectee  to  develop  and 
implement  a marketing  strategy  to  broaden 
the  customer  base,  while  providing  the  highest 
quality  of  health  care  to  the  veterans  seeking 
treatment  at  KVAMC.  As  the  Medical  Center 
has  converted  to  electronic  medical  records, 
computer  skills  are  desirable.  (Training  is  also 
available  on  station.)  Interested  applicants 
who  meet  these  qualifications  and  are 
interested  in  the  challenges  and  rewards  this 
position  could  provide  should  contact  David  K. 
Kentsmith,  M.D.,  Chief  of  Staff  at  515/828- 
5003.  EEO. 


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Acute  Care 

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Anesthesia  Services,  LC 

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Recruiting  MD/DO 

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Anesthesiologists  & CRNAs 

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• Professionally  rewarding, 

equitable  anesthesia  practices 

• Full-time  and  part-time 

• Incentive-based  compensa- 

es 

£ 

tion  and  benefits — including 
St.  Paul  medical  professional 
liability  insurance 

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Send  CV  or  contact 

BfckiaooooDoa 

i Melissa  J.  Milliken,  CMSC 
[\  ACUTE  CARE,  INC. 

V 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 

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Fax  515/964-2777 

Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


STORM  LAKE.  IOWA 


Rural  lakeside  community  provides  unique 
setting  for  self-styled  family  practice.  Em- 
ployment with  clinic  foundation  owned  by 
county  hospital  means  no  buy-ins,  1:9  call 
coverage  with  weekend  ER  relief  coverage, 
full  employment  contract  with  guarantee 
and  excellent  benefit  package.  You  deter- 
mine what  patients  to  hand  off  in  an  outpa- 
tient hospital  based  referral  system  of  25 
specialists.  A+  schools,  A+  recreations  and 
A+  amenities.  Send  CV  or  call  Darrell 
Pritchard,  Administrator,  Buena  Vista 
Clinic,  Box  742,  Storm  Lake,  Iowa  50588; 
collect  712/732-5012;  fax  712/732-2538. 


Family  Medicine — Loving  your  job  is  no  longer 
a myth ! Opportunities  are  now  available  for 
family  physicians  who  believe  that  profes- 
sional satisfaction  and  personal  happiness  are 
equally  important.  A prominent  300+ 
physician-owned  group  based  in  southwest 
Wisconsin  has  practice  opportunities  available 
at  established  clinics  in  Iowa  and  Wisconsin. 
Exceptional  call  coverage  results  in  more  time 
to  savor  the  breathtaking  river  communities, 
rolling  hills  and  woodlands.  If  outdoor 
activities,  cultural  amenities  and  a superior 
practice  environment  are  important  to  you, 
please  call  Susan  Pierce  at  800/243-4353. 


(S3 

Ambulatory  Care 

33 

Clinic 

S3 

Seeking  quality  physician  to  prac- 

tice either  part,  full-time  or  moon- 

PM 

lighting  during  residency. 

• Primary  care,  urgent  care,  oc- 

cupational and  sports  medicine 

S3 

• Weekday,  wee  knight  and  week- 

23 

end  shifts 

• Paid  St.  Paul  malpractice 

W 

r \ 

• Excellent  benefit/bonus  packages 

Send  CV  or  contact 

■fa  000  00  30 
Bail  BODODC30 

1 Melissa  J.  Milliken,  CMSC 

'y'vdoaooaaoE 

d .iflDQBOCCa 

8!Sr?S8 

A ACUTE  CARE,  INC. 

M?.  jGQOocaai. 
'SuOOOGOC 
1 . CIJ3  oonco 

' PO  Box  515,  Ankeny,  IA  50021 

800/729-7813  or  515/964-2772 

Fax  515/964-2777 

Time  For  a Move? 
BC/BE  FP,  IM,  OB/GYN,  PEDS 

Our  promise — We’ll  save  you  valuable  time  by 
calling  every  hospital,  group  and  ad  in  your 
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7 days.  We  track  ever}'  community  in  the 
country,  including  2000+  rural  locations.  Cedar 
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New  openings  daily — call  now  for  details! 

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M-F  9am-8pm,  Sat  1-5  pm  EST. 
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(Continued  next  page) 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  $2.00 
per  line  with  a 830  minimum  per  insertion 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  820  per  insertion.  Display 
classified  advertising  sells  for  825  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85/ 9 September  1995  3 77 


Iowa  [Medicine 


CLASSIFIED  ADVERTISING 


Family  Physician — Family  Medical  Center  is 
actively  recruiting  a BE/BC  family  physician  to 
join  8 other  family  physicians  and  one  general 
surgeon.  Practice  opportunity  provides  1:9  call 
schedule,  with  full-time  hospital  ER  coverage. 
Contract  provides  for  attractive  salary  and  excel- 
lent benefits.  Send  CV  to  Linda  Cohrt,  Office 
Manager,  1225  C.  Avenue  East,  Oskaloosa,  Iowa 
52577  or  fax  515/672-2258. 


Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 
an  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 
family  oriented  community  40  miles  northeast 
of  Des  Moines.  We  have  a beautiful  new 
facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital. 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-making,  1 in  8 call 
and  a very  competitive  salary/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
752-5469. 


Director,  Obstetrics  and  Gynecology — 

Broadlawns  Medical  Center,  a 200+  bed 
county/community  teaching  hospital  serving 
metropolitan  Des  Moines  and  Polk  County,  is 
seeking  a well-rounded  physician  to  direct  the 
ob/gyn  department.  Activities  will  include 
supervising  patient  care  teaching  of  family 
practice  residents,  a rotating  ob/gyn  resident 
and  medical  students  in  OB  (500  births  per 
year  and  growing).  Department  includes 
medical  office  clinical  facilities,  a Family 
Birthing  Center  with  LDRP  room  accommoda- 
tions; a Family  Planning  Program  and  mid-wife 
positions.  Qualifications  include  an  MD  or  DO 
degree,  board  certification  or  active  candidacy 
of  the  American  Board  of  Obstetrics  and 
Gynecology,  extensive  practice  experience  and 
the  ability  to  direct  staff  and  programs  to 
support  the  service  and  education  goals  of  the 
facility.  Clinical  teaching  experience  is 
desirable.  Post  offer/pre-emplovment  physical 
and  drug  screen  required.  This  is  a University 
of  Iowa  clinical  appointment.  Take  the 
challenge  and  join  our  team!  If  interested 
contact  D.J.  Walter,  MD,  1801  Hickman  Road, 
Des  Moines,  Iowa  50314;  515/282-2203. 
Minorities  and  women  encouraged  to  apply. 
Broadlawns  is  an  Equal  Opportunity/Affirma- 
tive Action  Employer. 


Family  Practitioner  • Internist 


I30TH 


Want  the  best  of 
worlds? 

Live  and  work  in  a rural  community-yet  have  easy 
access  to  the  educational,  cultural,  shopping,  and  en- 
tertainment opportunities  of  the  big  city.  Enjoy  all  the 
benefits  that  go  with  small-town  living-good  neigh- 
bors, safe  schools,  affordable  housing,  abundant  rec- 
reational choices-and  go  to  the  city  when  you  want! 

St.  Croix  Falls,  Wisconsin  is  located  just  over  the 
scenic  St.  Croix  River  from  Taylors  Falls,  Minnesota  and 
within  45  minutes  of  the  metropolitan  Twin  Cities.  With 
25,000  households  within  the  clinic  service  area,  River 
Valley  Medical  Center  is  the  region’s  largest  and  most 
diversified  practice  group-13  family  practitioners,  2 
internists,  2 general  surgeons,  2 orthopedic  surgeons 
and  a physician  assistant.  Clinic  is  attached  to  a 50- 
bed  acute  care  hospital  with  a wide  range  of  services. 

Guaranteed  first -year  salary  with  second-year  part- 
nership and  excellent  fringes. 

Send  detailed  CV  to: 

Cathy  Kortas 

River  Valley  Medical  Center 
208  S.  Adams  St. 

St.  Croix  Falls,  Wl  54024 


Orthopaedic  Surgeon,  Clinton,  Iowa 

For  general  orthopaedics. . . Join  our  32-physi- 
cian multispecialty  group  partnership  with  a 
newly  expanded,  modern  70,000  square  feet 
office.  Group  established  and  thriving  29  years. 
Strong  referral  base  and  excellent  industrial 
base  and  support.  Compensation  competitive. 
Positions  also  in  Logansport,  Indiana  and 
Effingham,  Illinois. 

Dermatologists  Wanted 

6 immediate  positions.  Miami  Beach  and  North 
Florida,  Minnesota,  Georgia,  California  and  Texas. 
BE/BC  required.  Salary  to  $200k  and  negotiable. 

Ob/gyn  & Plastic  Surgeon  Wanted 

Open  your  own  practice  in  our  Miami  Beach, 
Florida  very  successful  multispecialty  group.  No 
fees,  just  split  overhead  expenses.  BE/BC  and 
Florida  license  required. 

Fax  or  send  CV  or  call  Avionne  Allen 
Physician's  Placement  Management  Group 
1000  Blythwood  Place,  Suite  C-199 
Davenport,  IA  52804 
800/251-6937  or  fax  800/289-9754 


Floyd  Valley  Hospital 


Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  FVH. 

• 4300  average  volume  ER 

• Medical  director  and  staff  posi- 


tions 

• Full-time,  regular  part-time  and 
moonlighting  opportunities 

• Weeknight,  12-hour  shifts  and 
weekends 

• Highly  competitive  salary 

• Paid  St.  Paul  malpractice 


Send  CV  or  contact 
Melissa  J.  Milliken,  CMSC 

ACUTE  CARE , INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


378  Iowa  Medicine  Volume  85/ 9 September  1995 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-562-2218 

Des  Moines:  515-245-4688 


Iowa]  Medicine 


Professional  Listing 


Allergy 


Emergency  Medicine 


Internal  Medicine 


John  A.  Caffrey,  MI),  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MI) 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pediatric  and  Adult  Allergy,  PC 
Veljko  K.  Zivkovich,  MI) 

Robert  A.  Colman,  MI) 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Robert  J.  Barry,  MI) 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Bligard,  MD,  FAAD 
James  I).  Bunker,  MD,  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milner-Brage,  MD 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 

Family  Practice 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 

Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gervich,  MI) 

Daniel  J.  Schroedcr,  MD 
Ravi  K.  Vemuri,  MD 
Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/I nfertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul,  MD,  FICC 

515/574-6840 

Gastroenterology 

Kenneth  W.  Adams,  DO,  AOBIM 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  II.  Brandt,  MD,  ABIM 
Grace  Z.  Ang,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  MD 
Laurence  S.  brain.  MD 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology,  EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  MD,  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

James  R.  Lamorgese,  MI) 

Loren  J.  Mouw,  MD 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

llosung  Chung,  MI) 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


380  Iowa  Medicine  Volume  85/9  September  1 995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
•Robert  Havne,  MD 
Thomas  A.  Carlstrom,  Ml) 

David  .1.  Boarini,  Ml) 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  MI) 

S.  Randy  Winston,  MD 
Douglas  R.  Koontz,  Ml) 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 
Neurological  Surgery 


Chad  I).  Abcrnathey,  MI) 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
1319/363-4622 

Neurological  Surgery 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  II.  Watt,  Ml) 

John  M.  Graether,  MD 
Gilbert  W.  Harris,  MD 
James  A.  Davison,  MD 
Norman  F.  Woodlief,  Ml) 

Erie  W.  Bligard,  MD 
David  1).  Saggau,  MD 
Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
5000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

304  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

■iartori  Professional  Building 
516  South  Division  Street 
Hedar  Falls  50613 
319/277-0103 

314  - 13th  Street  Southeast 
ledar  Rapids  52403 
119/362-8032 


Ophthalmic  Associates,  PC 
Robert  D.  Whinery,  MD 
Stephen  II.  Wolken,  MD 
Robert  B.  Goffstein,  MD 
Lyse  S.  Stmad,  Ml) 

John  F.  Stamler,  MD,  PhD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 


Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MI) 
Randall  S.  Brcnton,  MI) 
James  L.  Diimmett,  MD 
Mick  E.  Vanden  Bosch,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MD 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 
Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 


Orthopaedics 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Ericson,  MD 
Marshall  C.  Greiman,  MI) 

Steven  R.  Herwig,  DO 

Thomas  O.  Paulson,  MD 

Mark  K.  Zlab,  MD 

1-800/248-4443 

1215  Pleasant,  Suite  408 

Des  Moines  50309 

515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Ilill,  MD 
Daniel  J.  Blum,  MD 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 


Iowa  Orthopaedic  Center,  PC 
Marvin  H.  Dubansky,  MD 
Marshall  Flapan,  MI) 

Sinesio  Misol,  MI) 

Joshua  D.  Kimelman,  DO 
Timothy  G.  Kenney,  MD 
Lynn  M.  Lindaman,  MI) 
Jeffrey  M.  Farber,  MD 
Kyle  S.  Galles,  MD 
Scott  A.  Meyer,  MD 
Cassini  M.  Igram,  MD 
Rodney  E.  Johnson,  MD 
Martin  S.  Rosenfcld,  DO 
Donna  J.  Bahls,  MD 
Jill  R.  Mcilahn,  DO 
Jacqueline  M.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 


Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  810.00  first 
3 lines;  82.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Ju 


Iowa  Medicine  Volume  85/9  September  1 995  381 


Iowa  [Medicine 


PROFESSIONAL  LISTINl 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MI) 

Eugene  Peterson,  MD 
Richard  II.  Merrick,  MI) 

Peter  V.  Bocscn,  MD 
Robert  R.  Updcgraff,  MD 
3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-Ilead  & Neck 
Surgery,  PC 

Thomas  Benda,  Sr.,  MD 
James  W.  White,  MD 
Craig  C.  Herther,  MD 
Thomas  J.  Benda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MI) 

Guy  E.  McFarland,  MD 
Thomas  F.  Viner,  MD 
Douglas  E.  Dawson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial , Plastic,  Head  & Neck 
Surgery 

Robert  G.  Smits,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear , Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery 

Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 

Des  Moines  50314 

515/244-5225 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  LaMorgese,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Perinatology 


lies  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsagcr,  MD 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  and  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 

Physical  Medicine  & 
Rehabilitation 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MD 
Steven  G.  Berry,  MD 
Donald  L.  Burrows,  MD 
Michael  Witte,  DO 
Gerard  A.  Matysik,  DO 
Donald  R.  Shumate,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 


Surgery 


Wendell  Downing,  MI) 

1212  Pleasant  Street.  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  D.  Schncll,  MD 

Farccduddin  Ahmed,  MI) 

Arthur  B.  Scarlc,  MD 
Bogdan  E.  Krvsztofiak,  MI) 


Fort  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MD,  FACS 
Dan  P.  Warlick,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Rehabilitation  Medicine  Associates 
William  I).  dcGravellcs,  Jr.,  MD 
Charles  F.  Dcnhart,  MI) 

Marvin  M.  Hurd,  Ml) 

William  C.  Koenig,  Jr.,  MD 
Karen  Kicnkcr,  MI) 

Todd  C.  Troll,  MD 
Lori  A.  Sapp,  MI) 

Younkcr  Rehabilitation  Center 
Iow  a Methodist  Medical  Center 
1200  Pleasant 
Des  Moines  50308 
515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Advertising  Index 


Bemie  Low  e & Associates 

Blue  Cross  Blue  Shield 

Central  Systems.  Inc 

Clarkson  College 

Dale  Clark  Prosthetics  

Franciscan  Skenip  Healthcare 

Iowa  Methodist  Medical  Center.... 

IMGMA 

IMPAC 

IMS  Services 

Josephs 

Medical  Protective  

Mercy  Hospital 357. 

MMIC  

Monroe  Clinic 

River  Valley  Medical  Center 

U.S.  Air  Force 

U.S.  Armv 


374 

379 

361 

353 

383 

359 

363 

371 

34f 

357 

35( 

368 

37; 

38- 

36. 

37,  '| 
36 
35' 


382  Iowa  Medicine  Volume  85/ 9 September  1995 


Iowa  [Medicine 


THE  PRESIDENT  COMMENTS 


Why  I belong 


Iowa  has  a proud  tradition  of  participation 
in  organized  medicine.  Currently  better 
than  4,100  physicians  or  82%  of  eligible 
physicians  belong  to  the  Iowa  Medical  Soci- 
ety; approximately  75%  of  these  belong  to  the 
\MA.  I hope  we  will  continue  this  tradition 
in  the  future. 

There  are  many  benefits  to  belonging  to 
he  Iowa  Medical  Society.  Some  are  rather 
intangible,  such  as  the  results  of  efforts  of 
>hysician  committees  and  staff,  representa- 
ion  in  the  Iowa  Legislature,  the  Governor’s 
iff  ice,  state  agencies  and  third  party  payers, 
lontributions  to  IMPAC — our  bipartisan 
'olitical  action  committee — help  support  the 
MS  efforts  on  vital  issues  such  as  reduced 
itatute  of  limitations  for  minors. 

There  are  also  benefits  for  the 
udividual  and  group  practices 
inch  as  the  professional  liability 
lsurance,  health,  life,  disability 
find  worker’s  compensation  insur- 
ace.  The  IMS  provides  adminis- 
rative  assistance  to  specialty  soci- 
ties,  financial  and  retirement 
$ lanning  services,  long  distance  «««■ 

lephone  and  overnight  delivery  service  pro- 
rams,  practice  management  programs  and 
35oJbbt  collection. 

3681  Each  year  the  IMS  strategic  plan  is 
viewed  and  updated  to  focus  on  physician 
3^eeds.  One  of  the  important  current  issues  is 
sisting  physicians  practicing  in  a managed 
lire  environment.  The  IMS  is  also  helping 
nysicians  with  CHMIS  and  data  technology 


Each  year  the 
IMS  strategic 
plan  is  reviewed 
and  updated 
to  focus  on 
physician  needs. 


management.  Most  importantly,  the  IMS  is 
an  advocate  for  the  physician  and  the 
patient. 

One  complaint  sometimes  used  as  a rea- 
son not  to  join  is  that  the  IMS  “doesn’t  repre- 
sent my  ideas  or  interests.”  IMS  policy  is  set 
by  the  House  of  Delegates  and  those  who 
wish  to  become  a delegate  can  usually  do  so 
without  a great  deal  of  difficulty.  This  gives 
them  the  opportunity  to  express  their  views 
and  enter  the  debate  that  shapes  IMS  posi- 
tions on  various  issues.  This  does  not  mean 
that  everyone  is  satisfied  by  the  outcome  of 
the  vote  but  everyone  has  an  opportunity  for 
a fair  hearing  of  opinion. 

If  you  do  not  think  your  ideas  or  interests 
are  being  represented  become  a delegate. 

Another  option  is  to  serve  on  one 
of  the  IMS  committees. 

Organization  is  the  key  to  effec- 
tively advocating  for  patients  and 
for  many  issues  that  face  us. 

We  are  the  “keepers”  of  medi- 
cine today  as  were  those  before  us 
and  as  will  be  those  after  us.  We 
Jo  it  best  through  organizations 
like  the  IMS.  Join  today!  O 


Joseph  Hall,  MD 


Iowa  Medicine  Volume  85  / 10  October  1995  391 


Iowa  | Medicine 


IMS  Update 


AT  A GLANCE 


The  fund-raising  drive 
for  the  Iowa  Medical 
Society  Education  Fund 
is  underway.  To  date, 
seven  pledges  totaling 
814,600  have  been 
received,  plus  87,600 
pledged  by  other  indi- 
viduals. All  IMS  mem- 
bers are  urged  to  con- 
sider contributing  to  the 
IMS  Education  Fund, 
the  largest  source  of 
non-governmental 
loans  for  Iowa  medical 
students. 


• 

According  to  a recent 
survey  of  1,017  Iowa 
physicians,  the  biggest 
concerns  in  health  care 
are  quality  vs.  cost  and 
government/insurance 
company  involvement 
in  health  care.  While 
75%  of  respondents 
agreed  physicians  have 
more  bargaming  power 
in  tandem  with  hospi- 
tals, only  1 6%  said  these 
physicians  provide  high- 
er quality  care  than 
physician  groups  not  in 
a partnership  with  a 
hospital. 


Patient  Grievances  Increase 

The  number  of  patient  grievances  re- 
ceived at  IMS  headquarters  has  been  on  the 
increase.  Most  of  these  complaints  are  the 
results  of  poor  communication. 

Physicians  are  encouraged  to  take  time  to 
explain  diagnoses  and  treatments  to  patients 
and  their  families.  A little  more  time  and 
demonstrated  compassion  can  go  a long  way 
toward  creating  good  will  and  possibly  pre- 
venting liability  claims.  Remember,  your 
office  staff  members  play  an  important  role 
in  a patient’s  overall  perception  of  the  quali- 
ty of  care  received. 


Directory  mailed;  dues  statements  coming 


The  1995-96  IMS  Membership  Directory  is 
scheduled  to  be  mailed  soon  to  all  IMS  mem- 
bers. The  directory  contains  a listing  of  all 
IMS  members  and  other  information  regard- 
ing individual  physician  practices,  county 
medical  societies  and  specialty  societies.  On 
the  back  of  the  directory  is  a list  by  subject  of 
the  appropriate  IMS  staff  member  to  call  for 
information. 

IMS  1996  dues  statements  are  also  sched- 
uled to  be  mailed  soon,  with  a message  from 
Joseph  Hall,  MD,  IMS  president.  Prompt  pay- 
ment of  your  dues  will  be  appreciated. 

Infant  mortality  continues  to  decline  here 


Iowa’s  infant  mortality  rate  is  continuing 
its  decline,  according  to  a report  on  1994 
Iowa  vital  statistics  just  released  by  the 
Department  of  Public  Health.  Fetal  deaths 
(stillborns)  dropped  dramatically  over  the 
past  year  and  the  number  of  heart  disease 
deaths  dropped  to  expected  levels  after  a 
one-year  jump. 

However,  officials  are  taking  a closer  look 
at  two  categories  of  deaths  — motor  vehicle 
crashes  and  accidental  deaths.  The  death 


rate  in  both  these  categories  climbed  dramat- 
ically during  1994.  The  deaths  caused  by 
motor  vehicles  went  from  16.5  per  100,000 
Iowans  in  1993  to  18.3.  The  deaths  due  to 
accidents  went  from  19.9  to  21.3. 

For  a free  copy  of  1994  Vital  Statistics  in 
Brief,  send  a stamped,  self-addressed  enve- 
lope to:  Center  for  Health  Statistics,  IDPH, 
Lucas  State  Office  Building,  Des  Moines,  IA, 
50319-0075. 

“Bridging  Science  and  Program” 


The  national  violence  prevention  confer- 
ence to  be  held  October  22-25  at  the  Des 
Moines  Convention  Center  has  been 
approved  by  the  LTniversitv  of  Iowa  for  16 


Focus  on  IMS  Alliance 

With  the  coming  of  the  fall  season  and  cooler 
weather  comes  the  IMS  Alliance  Fall  Board  meet- 
ing in  Amana  October  11-12  and  our  national  pro- 
ject SAVE  Today  (Stop  America’s  Violence 
Everywhere).  SAVE  project  events  will  be  held 
annually  on  the  second  Wednesday  of  October, 
beginning  October  11,  1995.  Every  medical 
Alliance  is  urged  to  do  something  on  that  day  to 
focus  attention  on  this  devastating  social  problem 
which  robs  so  many  Americans  of  quality  living. 

At  the  Alliance’s  Fall  Board  meeting  we  are 
focusing  on  membership.  Our  speaker  is  national- 
ly known  columnist  Marilyn  Motes  Kennedy.  For 
11  years,  Kennedy  was  the  “Job  Strategies”  edi- 
tor for  Glamour  magazine.  She  is  a frequent  con- 
tributor to  many  national  publications  including 
Working  Women,  Boardroom  Reports  and  Modern 
Maturity.  She  has  appeared  on  “20/20”  and 
“Good  Morning  America.”  Kennedy  is  past  presi- 
dent of  the  Chicago  Headline  Club  and  the 
Chicago  chapter  of  Women  in  Communications. 
She  will  conduct  a mini-workshop  on  how  to  make 
the  Alliance  vital  to  our  members.  For  more  infor- 
mation, call  Sandy  Nichols  at  IMS  headquarters, 
515/223-1401  or  800/747-3070. 

Contributed  by  Linda  Miller,  president.  IMSA 


392  Iowa  Medicine  Volume  85  / 10  October  1995 


CURRENT  ISSUES 


credit  hours  of  continuing  medical  education. 
The  conference,  entitled  “Bridging  Science 
and  Program”  is  cosponsored  by  the  Centers 
for  Disease  Control  and  the  University  of 
Iowa  Injury  Prevention  and  Research  Center. 
Participants  are  expected  from  across  the 
country. 

For  registration  information,  call  the 
University  of  Iowa  Conference  Center  at 
319/335-3231. 


Specialty  Society  Update 

The  Iowa  Psychiatric  Society  has  completed  a 
survey  of  members’  experience  with  the  Iowa 
Mental  Health  Access  Plan,  currently  contracted 
to  Medco  Behavioral  Care  Corporation  of  Iowa.  A 
litany  of  problems  with  the  program  were  outlined 
in  the  survey  responses.  The  IPS  Executive 
Committee  is  making  plans  to  distribute  the  sur- 
vey results  to  public  officials. 

The  Iowa  Psychiatric  Society  Annual  Meeting  is 
October  27-28  in  Iowa  City. 

The  Iowa  Medical  Group  Management  Association 
Annual  Meeting  was  September  13-16  at  Lake 
Okoboji.  The  theme  of  the  meeting  was  “team 
building”  and  featured  representatives  of  the 
Association  of  Iowa  Hospitals  and  Health  Systems 
talking  about  partnerships  between  doctors  and 
hospitals  and  the  new  integrated  delivery  net- 

1 works  being  developed  around  Iowa. 

The  American  Medical  Directors  Association  — 
Iowa  Chapter  held  its  annual  meeting  in  Iowa  City 
September  29-30. 

The  Iowa  Society  of  Rehabilitative  Medicine  fall 
membership  meeting  was  held  Friday,  October  6 
at  IMS  headquarters.  Topics  addressed  included- 
state  and  federal  legislation  and  emerging  orga- 
nizations in  the  health  care  delivery  system. 

The  Iowa  Oncology  Society  will  hold  its  annual  fall 
membership  meeting  Friday,  October  27  at  the 
McFarland  Clinic  in  Ames.  Joseph  Bailes,  MD  of 
the  American  Society  of  Clinical  Oncology  will 
speak  on  reimbursement  and  other  issues. 

The  Iowa  Association  of  County  Medical 
Examiners  Board  of  Directors  met  at  IMS  head- 
quarters on  Friday,  September  29  to  make  final 
preparations  for  the  annual  meeting.  The  annual 
meeting  will  be  Friday,  November  3 at  the 
Sheraton  Inn  in  Cedar  Rapids  (note  new  location). 

For  more  information  about  any  of  the  above 
meetings,  call  IMS  Services  at  515/223-2816  or 
800/728-5398. 


Attention:  Internet  surfers 


The  American  Medical  Association  now 
has  a “home  page”  on  Internet.  The  AMA 
page  — which  includes  JAMA  and  other  AMA 
publications  — has  been  on  the  Internet 
since  August  1.  The  AMA’s  Internet  address 
is:  http://www.ama-assn.org.  Eul 

Association  now 
has  a “home  page” 
on  the  Internet. 


The  American 
Medical 


Occupational  Medicine 

Des  Moines,  Iowa 
(Career  Practice  Opportunity) 


OccuSystems,  Inc.  is  the  largest  national  occupational  health  care 
practice  management  company  in  the  U.S.  today.  We  are  currently 
seeking  a primary  care  physician  for  our  occupational  health  center 
in  Des  Moines,  Iowa. 

Occupational  medicine  experience  is  desirable  but  not  required  . We 
offer  regular  work  hours  with  a limited  rotating  call.  In  addition,  we 
guarantee  an  excellent  starting  salary  along  with  a year-end  bonus 
program.  Plus  progressive  future  growth  and  a comprehensive  corpo- 
rate fringe  benefit  program  . The  chosen  candidate  will  assist  in  the 
development  of  the  Des  Moines,  Iowa  market. 

If  you  are  interested  or  would  like  additional  information  on  this  or 
other  opportunities,  call  Jeff  Moffett,  C.M.S.R.  or  Matt  Mearat  1-800- 
345-9958  or  send  your  CV  to: 


Recruiting  Dept. 

OccuSystems,  Inc. 

3010  LBJ  Freeway,  Suite  400 
Dallas,  Texas  75234 

OccuSystems,  Inc. 

Innovative  solutions 
for  occupational  healthcare 


OccuSystems , Inc.  is  an  equal  opportunity  employer. 


Iowa  Medicine  Volume  85  / 10  October  1995  3 93 


Iowa  | Medicine 


Futures 


AT  A GLANCE 


Blue  Cross  and  Blue 
Shield  has  unveiled 
HMO-USA,  a nationwide 
Medicare  managed  care 
network  that  unites  its 
member  plans  to  extend 
Medicare  managed  care 
coverage  across  state 
lines.  Fifteen  indepen- 
dent plans  have  agreed 
to  participate  in  a net- 
work that  will  cover  45 
states.  Iowa  is  not 
included  in  these  15 
plans  but  probably  will 
participate  in  the 
future.  Minnesota  and 
Missouri  are  part  of  the 
network. 

• 

Another  PHO  is  under 
investigation  by  the 
Justice  Department  for 
possible  antitrust  vio- 
lations. Justice  is  in- 
vestigating to  deter- 
mine if  the  Baton  Rouge, 
Louisiana  Women’s 
PHO,  formed  by  a hos- 
pital and  144  ob/gyns 
on  the  medical  staff,  is 
monopolizing  the  area 
market  and  whether 
fee-setting  constitutes 
price-fixing. 


Managed  care  prediction  for  Iowa 


Managed  care  will  dominate  in  Iowa  within 
five  years,  according  to  a speaker  at  the  1995 
Iowa  Family  Practice  Opportunities  Fair. 

Ted  Schwab,  a partner  in  the  management 
consulting  firm  of  Schwab,  Bennett  and 
Associates,  said  managed  care  markets  do 
not  always  follow  an  orderly  development. 
They  sometimes  skip  from  first  generation  to 
third  generation  products  (integrated  deliv- 
ery systems)  quickly. 

The  cost  of  delivering  medical  care  is  going 
down,  while  premiums  paid  for  care  continue 
to  rise,  Schwab  told  his  audience.  This  means 
someone  is  reaping  the  profits.  Schwab  dis- 
cussed several  models  for  who  will  benefit  — 
in  California,  proprietary  companies  reaped 
the  profits,  in  San  Diego  the  hospitals  got  the 
profits  and  in  Indianapolis  the  physician 
community  led  development  of  managed  care 
and  thus  derived  the  profits. 

He  also  discussed  the  potential  growth  of 
managed  service  organizations  (MSOs)  which 
will  be  the  “integrators”  in  third  generation 
managed  care  products.  These  MSOs  will 
serve  as  experts  on  computer  systems,  data 
analysis,  physician  compensation,  outcomes, 
operations  management,  etc. 

Schwab  cautioned  that  these  integrators 
are  not  “retooled”  hospital  administrators  or 
clinic  managers  because  the  skills  needed  are 
outside  their  experience. 

Managed  substance  abuse  treatment 


The  Iowa  Department  of  Human  Services 
(DIIS)  and  the  Iowa  Department  of  Public 
Health  are  jointly  implementing  a managed 
substance  abuse  treatment  program  to  serve 
both  Medicaid  clients  and  non-Medicaid 
clients  with  income  at  or  below  400%  pover- 
ty level. 

The  Iowa  Managed  Substance  Abuse  Care 
Plan  (IMSAGP)  began  serving  clients  across 
Iowa  on  September  1 . 


The  National  Council  on  Alcoholism  (NCA) 
has  contracted  with  the  Departments  to 
implement  the  IMSACP  with  their  subcon- 
tractor Medco  Behavioral  Care  (MBC)  of  Iowa. 

Clients  served  through  the  IMSACP  will 
have  access  to  substance  abuse  treatment 
through  substance  abuse  network  providers 
and,  for  Medicaid  clients,  through  current 
hospital  based  substance  abuse  programs 
under  contract  with  IMSACP 

Private  practice  physicians  will  be  paid  for 
office  visits  (billed  under  E & M codes)  dur- 
ing  which  a physician  determines  that  refer- 
ral for  substance  abuse  treatment  is  appro- 
priate. DIIS  will  notify  physicians  directly 
about  this  policy. 

The  provider  toll  free  number  is  800/836-  | 
8619.  This  number  may  be  used  for  referral 
to  a substance  abuse  treatment  program 
through  Medco  or  to  obtain  pre-authoriza- 
tion for  treatment  for  Medicaid  clients.  For  , 
referral,  physicians  may  also  give  the  client 
number  — 800/252-5881  — to  patients. 

Non-Medicaid  clients  may  be  referred 
directly  to  an  IMSACP  substance  abuse 
provider  network. 

For  questions  regarding  the  new  managed 
substance  abuse  care  plan  and  its  implica- 
tions for  Iowa  physicians,  call  Barb  Heck  at 
the  IMS,  515/223-1401  or  800/747-3070.  EH 

Managed  care  info  you  can  use! 

Beginning  in  January,  Iowa  Medicine  will 
contain  a special  page  on  managed  care. 

The  Managed  care  — News  you  can  Use  sec- 
tion will  serve  as  an  information  source 
for  IMS  members  and  will  contain  man- 
aged care  information  from  various  pub- 
lications, the  AMA  and  a variety  of  other 
sources.  Managed  care  — News  you  can 
Use  will  contain  a directory  of  materials 
available  for  loan  to  any  IMS  member. 


394  Iowa  Medicine  Volume  85  / 10  October  1995 


CURRENT  ISSUES 


C H M I S Update 


As  part  of  the  Iowa  Medical  Society’s  ongoing  effort  to  educate  Iowa  physicians  about  the 
Community  Health  Management  Information  System  (CHMIS),  this  CHMIS  Update  page  will  be  a 
regular  feature  in  Iowa  Medicine. 


Progress  toward  the  July,  1996  imple- 
mentation of  Iowa's  CHMIS  continues. 
Following  is  a compilation  of  recent  actions 
of  several  subgroups  appointed  by  the 
CHMIS  Governing  Board: 

Ethics  and  Confidentiality  — This  advi- 
sory committee  finalized  a mission  state- 
ment and  a public  education  document 
concerning  the  release  of  two  types  of  data 
from  patient  records:  1)  restricted  access 
data;  and  2)  public  domain  data. 

Patients  will  not  have  access  to  data 
stored  in  the  CHMIS  data  repository 
regarding  their  health  care  encounter. 
(Patient-identifiable  data  from  records  will 
never  be  released  to  any  party.) 

Patient  data  will  be  transmitted  to  the 
CHMIS  data  repository  with  the  patient’s 
social  security  number  as  a means  of  fol- 
lowing encounters.  However,  social  secu- 
rity numbers  will  be  scrambled  and  never 
released  to  the  public.  The  Governing 
Board  believes  data  stored  in  this  manner 
is  no  longer  the  patient’s  property,  which 
means  patients  do  not  have  the  right  to 
review  and  make  corrections. 

Restricted  access  data  from  patient 
records  will  be  released  only  with 
Governing  Board  approval  after  the  social 
security  number  has  been  scrambled.  This 
data  also  includes  zip  code  (five  digits  only), 
date  of  birth,  sex,  admit  and  discharge  dates 
and  procedure(s)  and  date(s). 

Public  domain  data  will  be  released, 
but  only  in  generic,  demographic  form. 
(For  example,  someone’s  date  of  birth  will 
be  released  as  an  age  group.)  The  CHMIS 
Governing  Board  believes  it  is  virtually 
impossible  to  identify  someone  from  the 
public  domain  data  base. 

However,  all  data  releases  will  include  a 
number  which  identifies  providers. 

Technical  — This  advisory  committee 


has  approved  using  the  Electronic  Health 
care  Network  Accreditation  Commission’s 
(EHNAC)  national  standards  as  a starting 
point  to  certify  CHMIS  networks.  Admin- 
istrative rules  will  be  issued  delineating 
other  Iowa  criteria  networks  must  meet. 

Also,  the  Technical  Advisory  Committee 
approved  the  Request  for  Proposal  (RFP) 
for  the  CHMIS  data  repository.  Both  the 
network  certification  and  the  RFP  will  he 
forwarded  to  the  September  15  Governing 
Board  meeting  for  approval.  It  is  expected 
that  the  Governing  Board  will  allow  inter- 
ested vendors  60  days  to  submit  a bid.  A 
data  repository  vendor  could  be  selected 
by  the  end  of  1995. 

The  cost  of  CHMIS 

The  CHMIS  Governing  Board  decided  in 
June  of  1995  that  the  party  who  benefits 
the  most  from  an  electronic  transaction 
will  pay  the  cost.  This  is  being  interpreted 
to  apply  to  the  entire  cost  — the  fee 
assessed  by  “networks”  to  transmit  a claim 
to  the  insurance  company  — now  paid  by 
physicians  — as  well  as  the  CHMIS  sur- 
charge of  one  to  four  cents  per  transaction. 
If  the  Governing  Board  continues  to  follow 
this  interpretation,  the  cost  of  electronic 
submission  will  be  reduced  for  physicians. 

Getting  prepared 

It  is  important  for  physicians  to  realize 
there  are  no  certified  networks  at  this 
time.  The  IMS  will  publish  suggestions  on 
how  offices  can  meet  CHMIS  requirements 
in  an  upcoming  Iowa  Medicine.  There  will 
be  many  options  for  CHMIS  compliance. 
Even  if  your  office  manually  posts  charges 
and  payments  and  submits  claims,  it  may 
not  be  necessary  to  purchase  a computer. 

For  more  information  on  CHMIS  com- 
pliance or  the  activities  of  CHMIS  commit- 
tees, contact  Ed  Whitver  at  800-747-3070. 


M 


/ 


\ ' / 


on  y out  horizon  July  1,  1996 


YOUR  representatives 
on  state  CHMIS 
committees: 

CHMIS 

Governing  Board: 

Dale  Andringa,  MD 
Des  Moines 
515/241-4102 

Beth  Bruening,  MD 
Sioux  City 
712/233-1529 


CHMIS  advisory 
committees: 


Communications/ 

Education 

Laine  Dvorak,  MD 

Data  Advisory 
John  Brinkman,  MD 

Ethics/Confidentiality 

Charles  Jons,  MD 

Quality  Review 

Elie  Saikaly,  MD 
William  Langley,  MD 

Technical  Advisory 
Mark  Purtle,  MD 


IMS  CHMIS 
Committee: 


Terrence  Briggs,  MD  (chair) 

IMS  staff: 

Ed  Whitver 
Barb  Heck 
Dean  Gillaspey 


Iowa  Medicine  Volume  85/10  October  1995  3 95 


Iowa  [Medicine 


Legislative  Affairs 


AT  A GLANCE 


Experts  at  gauging  pub- 
lic opinion  say  Con- 
gress is  still  out  of  favor 
with  citizens,  with 
many  believing  Con- 
gress isn’t  moving 
quickly  enough  to  trim 
spending  and  govern- 
ment. However,  the 
pace  will  pick  up  dur- 
ing the  next  several 
months,  with  lawmak- 
ers voting  on  13  spend- 
ing bills,  including  a 
reconciliation  bill  to 
carry  out  the  balanced 
budget  resolution. 


Managed  care,  scope  of  practice  issues 


The  IMS  Board  of  Trustees  has  approved  the 
following  priorities  for  the  1996  Iowa 
Legislature.  The  recommendations  came 
from  the  IMS  Committee  on  Legislation. 

• Iowa  Health  Reform  Transition  Team 

The  Iowa  Health  Reform  Transition  Team 
is  the  successor  to  the  Health  Reform  Council. 
The  Transition  Team  may  develop  recom- 
mendations as  legislation.  The  IMS  partici- 
pates in  transition  team  activities  and  will 
evaluate  recommendations  as  they  are  made. 

• Coverage  for  Serious  Mental  Illness 

The  IMS  opposes  discriminatory  benefit 
limitations,  copayments  or  deductibles  for 
the  treatment  of  psychiatric  illness  under 
existing  health  care  plans,  and  opposes  dis- 
crimination in  any  proposed  plans  for  nation- 
al health  care  coverage  or  universal  access  for 
the  uninsured. 


A wealth  of  governmen- 
tal material  can  now  be 
found  on  Internet’s 
worldwide  web,  includ- 
ing the  Federal  Register, 
Congressional  Record, 
US  Code  and  other 
information.  The  web 
address  is  http:  / / 
ssdc.ucsd.edu/gpo. 


• Liability  Reform 

Liability  reform  continues  to  be  a top  pri- 
ority of  the  IMS.  Efforts  to  reform  the  health 
care  delivery  system  and  to  contain  costs  will 
not  work  without  meaningful  liability  reform. 
The  Board  of  Trustees  will  assess  legislative 
and  practice  conditions  in  determining  the 
best  legislative  strategy  on  liability  issues. 
I IF  394  reducing  the  extended  statute  of  lim- 
itations for  minors  in  medical  malpractice 
cases  passed  the  House  in  1995  and  is  eligible 
for  consideration  in  the  Senate  in  1996.  This 
initiative  will  continue  to  be  an  IMS  priority. 


• Uniform  Credentialing  Form 

The  IMS  supports  the  initiative  of  the 
IMGMA  to  develop  and  implement  a uniform 
form  for  use  by  third  party  payers  in  creden- 
tialing of  physicians.  With  the  expansion  of 
managed  care,  the  completion  of  these  forms 
has  become  an  increasing  burden  on  physi- 
cians and  staff. 


Public  Health  Issues 

• Universal  Helmet  Law 

The  IMS  supports  legislation  which  would 
require  all  motorcyclists,  including  passen- 
gers, to  wear  approved  headgear. 

• Bicycle  Helmets  for  Children 

The  IMS  supports  legislation  to  require 
children  to  wear  protective  helmets  when 
riding  bicycles. 

• Tobacco  Free  Environment 

The  IMS  has  worked  with  the  Tobacco 
Free  Coalition  for  several  years  on  legislation 
to  provide  a tobacco  free  environment  for 
Iowans.  Key  coalition  members  in  addition  to 
the  IMS  are  the  American  Lung  Association, 
the  American  Heart  Association  and  the 
American  Cancer  Society.  The  coalition  is 


IMS  POSITION  ON  PHYSICIANS  AND 
MANAGED  CARE 

The  IMS  supports  the  right  of  all  physi- 
cians to  apply  to  any  managed  care  entity 
and  be  judged  for  admission  based  on  objec- 
tive criteria  developed  by  physicians.  These 
admission  criteria  should  be  based  primarily 
on  professional  competence  and  quality  of 
care. 

Managed  care  organizations  should  be 
required  to  disclose  to  physicains  the  criteria 
used  to  select,  retain  or  exclude  a physician, 
including  the  criteria  used  to  determine  geo- 
graphic distribution  and  number  of  specialty 
physicians  needed. 

The  IMS  opposes  legislation  which  would 
require  a manged  care  entity  such  as  an  IPA, 
HMO,  ODS  or  PO  to  admit  any  physician  or 
limited  health  care  practitioner  solely  on  the 
basis  that  the  practitioner  is  willing  to  abide 
by  the  requirements  of  the  entity.  The  IMS 
has  worked  with  the  major  payers  in  Iowa  to 
develop  principles  of  agreement  under  man- 
aged care. 


396  Iowa  Medicine  Volume  85  / 10  October  1995 


CURRENT  ISSUES 


monitoring  federal  activities  and  will  develop 
state  legislative  recommendations  for  1996. 

• Review  HIV/AIDS  Laws 

An  IMS  Task  Force  has  been  appointed  to 
review  state  laws  governing  HIV/AIDS  to 
determine  whether  changes  are  needed.  This 
process  will  include  discussion  with  other 
organizations  such  as  the  Iowa  Hospital 
Association,  the  Iowa  State  Bar  Association 
and  the  Iowa  Department  of  Public  Health. 

Scope  of  Practice/Mandated  Benefits  Issues 

Many  issues  relating  to  expansion  of  the 
scope  of  practice  of  limited  health  practition- 
ers are  being  discussed  this  year.  Health  sys- 
tem reform  efforts  have  provided  a new 
forum  for  these  issues  in  addition  to  the  tra- 
ditional approach  of  lobbying  legislators  for 
expansion  of  sendees  allowed  under  a prac- 
tice act.  Issues  which  may  be  debated  include 
the  following: 

• Prescribing  of  a “Legend”  Class  of  Drugs  by 
Pharmacists 

The  IMS  believes  that  allowing  pharmacists 
to  prescribe  drugs  is  not  to  the  benefit  of 
patients.  While  pharmacists  play  an  impor- 
tant role  as  part  of  the  health  care  team, 
because  they  are  not  trained  in  diagnosis  and 
treatment  of  illnesses  they  should  not  be 
granted  authority  to  prescribe  drugs. 

• Expansion  of  Practice  and  Mandatory  Coverage 
for  PAs  and  Nurse  Practitioners 

Various  initiatives  to  expand  scope  of  prac- 
tice by  reducing  supervision  requirements  for 
PAs  are  expected  as  well  as  require  third 
party  payers  to  cover  services  for  directly 
reimbursing  PAs  and  NPs. 

Other  Issues 

• Limiting  Copying  Charges  for  Medical  Records 

In  1995  legislation  was  passed  by  the 
Senate  to  require  the  department  of  Public 
Health  to  adopt  rules  to  limit  the  amount  that 
physicians  and  hospitals  may  charge  attor- 
neys for  copies  of  medical  records.  The  IMS 
and  the  Iowa  State  Bar  Associations  have 
both  approved  Principles  of  Cooperation  for 
Attorneys  and  Physicians  which  provide 
guidelines  on  appropriate  charges.  The  IMS 
believes  that  use  of  such  guidelines  is  prefer- 


able to  addressing  the  issue  in  state  law. 

• Cremation  Fees  for  County  Medical  Examiners 

The  IMS  supports  an  increase  in  cremation 
fees  for  County  Medical  Examiners  from  the 
current  $ 25  to  $50. 


Appropriations 

• Board  of  Medical  Examiners 

The  IMS  believes  that  the  Board  of  Medical 
Examiners  should  be  fully  funded  through 
the  appropriations  process.  Iowa  law 
requires  that  physician  license  fees  be  set  at 
a level  to  fund  the  operations  of  the  Board. 
The  IMS  believes  that  revenue  collected 
through  this  mechanism  should  be  appropri- 
ated to  the  Board. 

• Medicaid  Cost  Containment 

Medicaid  cost  containment  has  been  a major 
legislative  issue  for  the  last  few  years. 
Because  of  concerns  about  the  growing 
Medicaid  budget,  legislators  have  mandated 
such  cost  containment  measures  as  managed 
care  plans  and  requiring  prior  authorization 
for  certain  prescription  drugs.  Even  though 
the  budget  situation  has  improved  for  the 
current  fiscal  year,  additional  cost  contain- 
ment measures  may  be  discussed. 

• Statewide  Family  Practice  Residency  Program 

The  IMS  supports  funding  for  the  Statewide 
Family  Practice  Residency  Program.  This 
program  is  essential  for  ensuring  availability 
of  family  physicians  to  practice  in  both  rural 
and  urban  areas  of  Iowa. 

• State  Medical  Examiner 

The  IMS  supports  funding  for  the  State 
Medical  Examiner  through  the  Department  of 
Public  Safety.  Iowa’s  medical  examiner  sys- 
tem plays  an  essential  role  in  public  safety. 
Support  and  assistance  for  the  state  and 
county  medical  examiners  will  help  ensure 
that  the  system  functions  properly. 

New  Issues  From  Specialties  and  Groups  — to 
be  discussed  at  November  meeting 

• Reduced  postpartum  stays 

• Violence  in  the  emergency  room 

• Medicaid  managed  mental  health  care 

• Emergency  medical  services  definition  Dul 


Many  issues 
related  to  expan- 
sion of  the  scope 
of  practice  of 
limited  health 
practitioners  are 
being  discussed 
this  year. 


Iowa  Medicine  Volume  85  / 10  October  1995  397 


Iowa|Medicine 


Medical  Economics 


AT  A GLANCE 


Some  political  obser- 
vers are  saying  that 
product  liability  legisla- 
tion (capping  amounts 
of  punitive  damage 
awards  and  time  limits 
for  filing  lawsuits)  is  in 
peril  in  Congress.  The 
House  and  Senate  pas- 
sed product  liability  bills 
but  left  for  the  August 
recess  without  appoint- 
ing conferees  to  settle 
differences.  Trial  law- 
yers are  working  hard 
to  kill  the  proposals. 
• 

Welfare  spending  will  be 
reduced  in  next  year’s 
budget.  Programs  such 
as  Aid  to  Dependent 
Children , food  stamps 
and  benefits  for  low- 
income  elderly  will  be 
trimmed  at  least  10%. 
ITowver,  welfare  reform 
is  no  sure  thing.  The 
GOP  and  Clinton  want 
it  but  are  far  apart  on 
details  and  Republicans 
are  bickering  among 
themselves. 


Final  rule  on  Stark  I self-referral  law 


On  August  14,  the  Health  Care  Financing 
Administration  (HCFA)  published  its  final 
rule  on  the  Stark  I physician  self-referral  law 
for  clinical  laboratory  services.  These  regula- 
tions became  effective  September  13,  1995. 

While  these  final  regulations  only  address 
referrals  to  clinical  laboratory  services  cov- 
ered by  Stark  I,  IICFA  states  that  it  intends  to 
rely  on  language  and  interpretations  in  this 
rule  when  reviewing  referrals  for  other  desig- 
nated health  services  covered  by  Stark  II. 

The  deadline  for  commenting  on  the  rules 
is  October  13;  the  AMA  has  worked  with  state 
and  specialty  societies  to  develop  comments 
on  the  rule.  The  AMA  also  continues  working 
for  legislative  changes  to  physician  self-refer- 
ral as  part  of  Medicare  reform  legislation. 

Changes  in  earlier  rules 

IICFA  has  extensively  revised  the  regula- 
tions from  earlier  proposed  rules  to  reflect 
comments  received.  The  changes  include: 

• revising  the  definition  of  “compensation 
arrangements”  to  clarify  that  it  applies  to 
direct  and  indirect  arrangements; 

• revising  the  “group  practice”  exemption 
to  require  that  75%  of  all  patient  care  must  be 
furnished  through  the  group  (unless  the 
group  practice  is  located  in  a Health 
Professional  Shortage  Area)  and  requiring  an 
annual  statement  attesting  that  the  group  has 
met  the  test; 

• revising  the  definition  of  “remuneration” 
to  provide  that  forgiveness  of  debts,  certain 
payments  and  furnishing  of  certain  supplies 
and  devices  are  not  considered  remuneration 
if  they  meet  certain  specified  conditions; 

• adding  definitions  of  the  following  words 
and  terms:  “clinical  laboratory  services”, 
“direct  supervision”,  “hospital”,  “FIPSA”, 
“laboratory”,  “members  of  the  group”, 
“patient  care  services”,  “physician  incentive 
plan”,  “plan  of  care”  and  “transaction”; 


• revising  the  in-office  ancillary  services 
exception  to  require  that  individuals  furnish- 
ing services  be  “directly  supervised”  by  the 
referring  physician  or  by  another  physician 
in  the  same  group  practice  (the  proposed  rule 
had  required  that  services  be  provided  by  an 
employee  who  was  “personally  supervised” 
by  these  physicians); 

• providing  that  under  the  in-office  ancil- 
lary services  exception,  group  practices  may 
furnish  services  in  a building  that  is  used  for 
“some  or  all  of  the  group’s  clinical  laboratory 
services”  (the  proposed  rule  had  required 
that  the  building  be  used  by  the  group  prac- 
tice for  centrally  furnishing  the  group’s  clini- 
cal laboratory  services); 

• adding  exceptions  for  qualified  HMOs, 
and  services  furnished  in  an  ambulatory  sur- 
gical center  (ASC)  or  ESRD  facility  or  by  a 
hospice  and  included  in  the  ASC  rate,  ESRD 
composite  rate  or  per  diem  hospice  charge, 
respectively; 

• revising  the  requirements  relating  to 
publicly-traded  securities; 

• revising  the  rural  provider  exception  to 
provide  that  substantially  all  of  the  tests  fur- 
nished by  the  entity  are  furnished  to  individ- 
uals residing  in  a rural  area  (the  proposed 
rule  had  required  that  the  physician  office 
practices  be  located  in  a rural  area);  and 

• revising  several  provisions  regarding 
“exceptions  to  referral  prohibitions  related  to 
compensation  arrangements”. 

Each  physician  must  bill  for  services 

The  final  regulations  do  not  include  an 
exception  for  shared  laboratories  because 
HCFA  states  that  it  would  not  meet  the  statu- 
tory requirement  that  there  be  no  risk  of  pro- 
gram or  patient  abuse.  However,  HCFA  does 
state  that  “the  in-office  ancillary  exception 
could  apply  if  each  of  the  individual  physi- 
cians separately  meet  the  supervision,  loca- 
tion and  billing  requirements”  of  that  sec- 
tion. 

IICFA  also  makes  it  clear  that  the  proxim- 


398  Iowa  Medicine  Volume  85  / 10  October  1995 


CURRENT  ISSUES 


ity  of  the  laboratory  to  each  physician’s  office 
is  important,  but  that  the  physician  may 
have  his  or  her  office  in  a location  separate 
from  the  lab  “as  long  as  the  lab  is  in  the  same 
building  in  which  the  physician  practices  or 
he  or  she  fulfills  the  direct  supervision 
requirement  by  being  in  the  office  suite  when 
the  tests  are  performed”. 

Finally,  each  physician  — not  the  lab  — 
must  bill  for  services  furnished  to  his  or  her 
own  patients. 

Because  of  the  complexity  of  these  regula- 
tions, the  AMA  recommends  that  physicians 
review  the  rule  with  their  legal  counsel  in 
order  to  determine  its  impact  based  on  their 
practice  arrangement.  Copies  of  the  Federal 
Register  containing  this  document  may  be 
ordered  by  sending  a check  or  money  order 
for  $8  payable  to  the  Superintendent  of 
Documents  to:  Government  Printing  Office, 
ATTN:  New  Orders,  PO  Box  371954, 

Pittsburgh,  PA  15250-7954.  Organizations 
with  questions  regarding  these  regulations  or 
with  comments  on  the  final  rule  should  con- 
tact Michael  lie  of  the  AMA’s  Department  of 
General  Counsel  at  312/464-5532. 


Lawyers  face  increased  malpractice  suits 


In  a recent  article  entitled  “Their  Own 
Petard”,  the  Wall  Street  Journal  describes 
the  growing  trend  toward  suing  lawyers  for 
malpractice. 

Such  lawsuits  once  were  rare,  but  more 
clients  these  days  see  lawyers  as  “just  anoth- 
er deep  pocket”.  They  are  suing  over  soured 
real-estate  deals  and  disappointing  trial  out- 
comes and  post-trial  judgments. 

To  protect  themselves,  lawyers  are  begin- 
ning to  take  the  same  precautions  they  have 
forced  upon  other  professions.  They  are 
screening  clients  more  carefully,  communi- 
cating better,  involving  clients  more  fully  in 
strategic  decisions  and  getting  informed  con- 
sent in  writing. 

“For  lawyers,  the  irony  of  being  hoist  with 
their  own  petard  is  striking,”  said  the 
Journal.  “Lawyers  did  much  to  create  the 
litigation  frenzy  now  plaguing  them  by  con- 
vincing people  that  for  every  setback,  some- 
one is  to  blame.”  EC3 


“They  convinced 
people  that  for 
every  setback, 
someone  is  to 
blame.” 


The  right  procedure?  The  right  fee? 

Let  us  do  the  worrying. 

Assigning  the  correct  procedure 
code  and  fee  can  prevent  insurance 
complications. . .and  dramatically 
increase  your  practice’s  profits. 

Medical  Management  Strate- 
gies can  help.  Our  CEO,  Gary 
Nielsen,  CPA,  focuses  exclusively  on 
medical  practice  accounting.  This 
expertise  lets  him  devote  all  his  en- 
ergies to  determining  the  correct 
fees  and  codes  ...analyzing  how  you 
compare  to  your  peers... and  pre- 
venting insurance  problems. 

Make  sure  your  billings  are 
correct.  Call  for  a no-cost  consult. 


FREE 


PRACTICE 
MANAGEMENT 
CONSULTATION 
(a  $350  value) 


This  is  a comprehensive  consultation  from  a 
consultant  with  the  up-to-date  knowledge  and 
experience  to  resolve  today’s  practice  issues 

Includes  discussion  with  practitioner  and  front  office 
personnel  of  procedures,  controls  and  problems 

This  offer  is  only  valid  until  11/15/95. 


Gary  Nielsen,  CPA,  MBA 

g Over  20  years  of  experience 
Certified  Healthcare  Executive 
m Fellow:  HFMA  • Member:  ACHE, 

© AICPA  Former  hospital  CFO 


Call  today: 

800-863-2412  0 


Gary 

Nielsen 

CPA -MBA 

Medical  Management  Strategies 


Helping  your  practice  save 
time,  money  and  worry. 


Iowa  Medicine  Volume  85  / 10  October  1995  399 


Iowa|Medicine 


Practice  Management 


AT  A GLANCE 


As  of  July  1,  1996,  HCFA 
lias  mandated  that  all 
claims  submitted  to 
Medicare  Part  B be  in 
the  appropriate  version 
of  either  the  National 
Standard  Format  or 
American  National 
Standards  Institute  for- 
mat. Providers  were 
asked  in  mid- 1994  to 
schedule  their  transi- 
tion to  one  of  the 
approved  formats  in 
order  to  avoid  delays 
which  could  force  them 
back  to  paper  claims.  If 
you  have  questions , call 
the  Provider  Auto- 
mation Assistance  Cen- 
ter, 800/407-2067. 


Last  month,  all  IMS 
members  were  sent  a 
one-page  Medicare  Q & 
A for  patients,  designed 
to  educate  senior  citi- 
zens about  basic  Med- 
icare issues  and  what 
went  wrong  with 
financing  of  the  pro- 
gram. The  Q & A is  suit- 
able for  copying.  If  you 
did  not  receive  one,  call 
Bev  Comm  at  the  IMS, 
515/223-1401  or  800/ 
747-30  70. 


HCFA  will  reject  truncated  ICD-9  codes 

As  of  October  1,  HCFA  began  including 
truncated  ICD-9  codes  (those  not  coded  to 
the  highest  degree  of  specificity)  in  its  incom- 
plete claim  rejection  initiative. 

However,  there  will  be  a grace  period  until 
January  1,  1996  so  the  physician  community 
can  be  educated,  says  a HCFA  official.  After 
January  1,  carriers  will  reject  claims  submit- 
ted with  a truncated  code. 

HCFA  is  cracking  down  on  inadequate 
diagnosis  coding  for  several  reasons: 

•Carriers  handle  truncated  codes  different- 
ly. Some  pay  claims,  some  develop,  others 
deny.  HCFA  wants  carrier  policies  to  be  con- 
sistent before  the  Medicare  Transaction 
System  is  implemented. 

•HCFA  wants  to  resolve  the  inconsistency  in 
carrier  policy  to  enhance  the  quality  of  diag- 
nostic data  for  research  and  policy  analysis. 


•More  specific  ICD-9  coding  means  better 
medical  decision  making  by  physicians, 
HCFA  believes. 

HCFA  wants  people  to  get  flu  shots 

The  Health  Care  Financing  Administration 
(HCFA)  has  embarked  on  a campaign  to  edu- 
ate  Medicare  beneficiaries  on  the  value  of 
annual  flu  shots.  The  message  of  the  cam- 
paign is  that  flu  shots  are  very  beneficial  for 
most  senior  citizens  and  other  high  risk 
groups  and  that  Medicare  will  pay  for  them. 

Part  of  JICFA’s  strategy  is  distribution  of  a 
consumer  brochure  aimed  at  the  Medicare 
patient.  Brochures  are  available  free  of 
charge  to  physicians  who  serve  Medicare 
patients. 

The  IMS  has  brochures  available.  To 
obtain  copies,  call  Sherry  Johnson  at  the 
IMS,  515/223-1401  or  800/747-3070.  M 


Midwest  Medical  Insurance  Company  Focus  on  Risk  Management 


Confidentiality  is  the  basis  of  a trusting  relationship 


Confidentiality  forms  the  basis  of  a trusting  relationship  between  patients  and  health  care  providers. 
This  relationship  arises  when  patients  trust  you  will  respect  their  rights  concerning  personal  informa- 
tion. The  issue  is  not  the  privilege  of  the  health  care  provider,  but  the  right  of  the  patient. 

Confidentiality  extends  further  than  releasing  copies  of  medical  records  only  with  patient  autho- 
rization. There  are  many  situations  in  which  physicians  and  office  staff  can  unintentionally  breach 
patient  confidentiality: 

•Discussing  confidential  patient  medical  care  in  hallways  or  treatment  areas  where  it  can  be 
overheard  by  other  patients. 

•Providing  information  to  family  members  or  friends  without  explicit  patient  authorization. 

•Responding  to  telephone  inquiries  about  a patient  without  proper  verification  of  the  caller’s 
identity  or  the  patient’s  authorization. 

•Discussing  a minor  patient’s  treatment  with  a parent  in  a situation  where  the  minor  is  entitled 
to  consent  to  their  own  medical  treatment. 

•Leaving  confidential  messages  at  a patient’s  home  or  place  of  employment,  or  on  an  answering 
machine. 

Be  aware  of  these  inadvertent  releases  of  confidential  information  and  make  it  everyone’s  job  in 

. 

your  practice  to  protect  patient  privacy. 

For  further  information,  contact  Lori  Atkinson,  MMIC  risk  management  supervisor,  MMIC  West  Des 
Moines  office,  PO  Box  65790,  West  Des  Moines,  50265,  800/798-9870  or  515/223-1482. 


400  Iowa  Medicine  Volume  85  / 10  October  1995 


CURRENT  ISSUES 


Yes,  you  should  get  involved! 

\ 

Educational  materials  created  by  the  IMS  Task  Force  on 
Domestic  Violence  are  now  in  use  across  Iowa  and  are  getting 
excellent  reviews  from  people  inside  and  outside  the  medical 
profession.  These  materials,  available  to  any  IMS  member, 

Break  ■ 

include: 

the 

Silence 

•A  27-minute  commonsense  video  aimed  at  physicians  but  using  an 

^ interdisciplinary  approach  to  solutions. 

vssisSf  ' 

% *A  handbook  appropriate  for  use  in  your  office  as  a one-stop  source  of 

1 practical  information  on  identifying  and  managing  victims  of  domestic 

1 abuse.  Includes  information  on  getting  a restraining  order  and  docu- 

menting  abuse. 

•Posters  for  your  exam  rooms  or  reception  area. 

star 

•Hotline  cards  containing  the  IMS  domestic  violence  logo  and  the 
statewide  domestic  violence  hotline. 

f 

To  get  materials  or  to  learn  more  about  the  IMS  campaign 

Begin  the  Cure 

against  domestic  abuse,  call  Chris  McMahon  at  the  IMS,  515/223- 
1401  or  800/747-3070. 

Don't  Leaue  the 
Accuracy  of  your  Data 
Collection  to  Chance! 


Bar  Code 

superbills 
encounter  forms 
inventory  & chart  tracking 


data  collection: 

5 Efficient 
S Accurate 


= Cost  Effective  = 


Central  Systems,  Snc. 


Cedar  Rapids  - Davenport 

5 1 6 Center  Point  Road  NE 
Cedar  Rapids,  IA  52402-5079 
(319)366-3326  1 -800-332-5245  fax:  (3 1 9)  366-3752 


Iowa  Medicine  Volume  85  / 10  October  1995  401 


Iowa|  Medicine 


Newsmakers 


AT  A GLANCE 


Dr.  Timothy  Peterson, 
Des  Moines  emergency 
medicine  physician,  has 
received  the  1995  “911 
Team  ” Award  from  the 
American  College  of 
Emergency  Physicians 
(ACEP).  Award  recipi- 
ents are  honored  for  im- 
mediate efforts,  above 
and  beyond  the  call  of 
duty  and  their  constant 
state  of  readiness  to  ad- 
vance and  promote  the 
ACEP's  advocacy  pro- 
gram on  the  grass  roots 
level.  Dr.  Peterson  was 
specifically  honored  be- 
cause his  “work  with 
Congressman  Greg  Gan- 
ske  and  his  staff  is  an 
outstanding  example  of 
the  dedication  and  per- 
sistence that  character- 
ize a 9 11  Team  member." 


IMS  Task  Force  receives  praise 

Dear  Editor: 

I congratulate  the  IMS  Task  Force  on  Domes- 
tic Violence  on  the  excellent  job  it  has  done  on 
the  videotape  for  physicians  and  the  physician 
handbook.  The  physician  handbook  is  a valu- 
able asset  for  all  physicians  and  I strongly 
encourage  all  members  of  the  Iowa  Medical 
Society  to  carefully  re- 
view it. 

Increased  aware- 
ness and  a few  simple 
tools  in  better  identi- 
fying victims  of  domes- 
tic violence  have  been 
valuable  in  my  prac- 
tice.— Janice  Kir  sell, 

MD,  Women’s  Health  Center,  Mason  City 

Dear  Editor: 

Thank  you  for  the  interest  the  Iowa  Medical 
Society  has  shown  for  the  problem  of  domestic 
abuse  in  our  society.  Iowa  Medicine  did  a 
wonderful  job  of  bringing  the  issue  to  the  atten- 
tion of  the  medical  community  last  winter.  And 
now,  your  video  is  particularly  impressive! 

Again,  thank  you  for  your  interest  and  for 
your  willingness  to  be  part  of  the  solution. — 
Donna  Walgren,  director,  Children  & Families 
of  Iowa,  Des  Moines 

Awards,  appointments,  etc. 

Dr.  David  Hussey,  professor  and  director  of 
the  Division  of  Radiation  Oncology  at  UI  Hospi- 
tals and  Clinics,  was  recently  named  treasurer 
of  the  American  Radium  Society  at  the  society’s 
annual  meeting  in  Paris.  Members  of  the  Linn 
County  Medical  Society  have  elected  new  offic- 
ers: Dr.  Steven  Eyanson.  president;  Dr.  Wilson 
Strong,  president-elect;  Dr.  Thomas  Hansen, 
vice  president  and  Dr.  John  Wollner,  secre- 
tary-treasurer. Dr.  Francois  Abboud,  profes- 
sor and  head  of  internal  medicine  at  the  UI 


Letter 

to  the 

Editor 


College  of  Medicine,  received  the  American 
Heart  Association’s  prestigious  Gold  Heart 
Award  during  the  association’s  47th  annual 
meeting  in  Dallas,  Texas.  Dr.  Abboud  served  as 
president  of  the  AHA  from  1990  to  1991  and  has 
been  involved  with  the  organization  since  1958. 
Currently  he  is  a member  of  the  Iowa  Affiliate 
Board  of  Directors.  Dr.  Erin  Herndon,  Des 
Moines,  is  the  director  of  the  newly-opened  Mae 
E.  Davis  Free  Medical  Clinic.  The  clinic  is  one 
of  five  Healthcare  Access  Network  clinics  in 
Iowa  providing  free  health  care  to  insured  and 
uninsured  Iowans.  Dr.  Jacquelyn  Ryan,  Dr. 
Nicolas  Shammas  and  Dr.  William  Witcik  re- 
cently joined  Cardiovascular  Medicine,  P.C., 
Davenport.  Dr.  David  Kragenbrink  has  joined 
Drs.  David  Kemp,  Keevin  Franzen  and  R. 
Michael  McGill  in  pediatric  practice  in 
Dubuque.  Dr.  Sonia  Sather,  third-year  resi- 
dent in  the  Cedar  Rapids  Family  Practice  Resi- 
dency Program,  has  been  named  recipient  of 
the  1995  Mead  Johnson  Award  for  Graduate 
Education.  Two  recent  graduates  of  the  Cedar 
Rapids  Family  Practice  Residency  Program  are 
joining  Cedar  Rapids  practices:  Dr.  Nancy 
Angenend  has  begun  medical  practice  with  Dr. 
Carla  Schulz  and  Dr.  Daniel  Vanden  Bosch  is 
joining  Drs.  Carlton  Lake,  Brian  Lindo,  John 
Roof  and  Robert  Swaney.  Dr.  Alan  Bollinger 
has  been  appointed  director  of  emergency  ser- 
vices at  Broadlawns  Medical  Center  where  he 
has  assisted  in  the  department  for  the  past  four 
years.  Dr.  Janet  Schlcchte,  professor  in  the  UI 
College  of  Medicine,  Department  of  Internal 
Medicine  and  director  of  the  UI  General  Clini- 
cal Research  Center,  received  the  1995  Laure- 
ate Award  from  the  Iowa  Chapter,  American 
College  of  Physicians.  Dr.  Charles  Lutz,  associ- 
ate professor  in  the  Department  of  Pathology, 
has  been  named  to  the  editorial  boards  of  the 
Journal  of  Immunology  and  the  Journal  of 
Dental  Research.  Dr.  Michael  Pfaller,  profes- 
sor in  the  Department  of  Pathology,  has  been 
appointed  to  the  editorial  board  of  the  journal, 
An  timicrobial  Agen  ts  and  Chemotherapy.  Dr. 
R.  Stephen  Cooke  has  joined  Linn  County 


402  Iowa  Medicine  Volume  85  / 10  October  1995 


CURRENT  ISSUES 


Anesthesiologists,  P.G.  Dr  Daniel  Fabiano  (or- 
thopedics) and  Dr.  Barry  Scherr  (family  prac- 
tice, rheumatology)  have  joined  Dr.  David  Field 
in  medical  practice  in  Dubuque.  Dr.  Jonathan 
Knight  has  joined  the  Medical  Associates 
Elkader  office.  Dr.  Paul  Seebohm,  UI  professor 
emeritus  in  the  Department  of  Internal  Medi- 
cine, has  been  honored  by  the  American  Acad- 
emy of  Allergy  and  Immunology  for  his  service 
to  the  organization  as  a delegate  to  the  AMA 
from  1973-94. 

New  members 

Ames 

i Richard  Stopps,  MD,  obstetrics/gynecology 
'Mark  Taylor,  MD,  general  surgery 

' Belle  Plaine 

i Deborah  Janicki,  MD,  family  practice 
Cedar  Rapids 

Leslie  Kramer,  DO,  dermatology 
l Juanita  Murawski,  MD,  psychiatry 
Simon  Wall,  MD,  psychiatry 

Cherokee 

Timothy  Conrad.  DO,  resident 
Des  Moines 

David  Drake,  DO,  psychiatry 
Joannie  Franklin,  MD,  family  practice 
Roger  Gan  field.  MD,  family  practice/anesthe- 
siology 

Martha  Senneff,  MD,  internal  medicine/car- 
diovascular diseases 
Brad  Smith,  DO,  general  surgery 
Fred  Stansbury,  DO,  internal  medicine/oncol- 
ogy 

Catherine  Truesdell,  DO,  pediatrics 
; Dubuque 

Mark  Westfall,  DO,  emergency  medicine/in- 
ternal medicine 

Elkader 

Lvnette  Lamp,  MD,  family  practice 

j 

Iowa  City 

Carlyn  Christensen-Szalanski,  MD,  pediatrics 
Eileen  Comstock,  MD,  resident 
Harriet  Echtemacht,  MD,  resident 
Matthew  Howard,  III,  MD,  neurological  sur- 
gery 


Gene  Lariviere,  MD,  general  surgery 
Edward  Rieeiardelli,  MD,  plastic  surgerv/oto- 
laryngology 

Ashish  Sanon,  MD,  ophthalmology 
Thomas  Simpson,  MD,  resident 
Theodore  Wynnchenko,  MD,  resident 

Osceola 

George  Fotiadis,  MD,  family  practice 
Alan  Patterson,  MD,  family  practice 

Oskaloosa 

Randall  Hart,  DO,  family  practice 
Sergeant  Bluff 

David  Sly,  DO,  family  practice 
Sheldon 

Robert  Thorbrogger,  MD,  radiology 
Sioux  City 

Thomas  Clark,  DO,  neurology 
Benton  Davidson,  MD,  neurology 
Joe  Kinzey,  MD,  family  practice 
Daniel  Samani,  MD,  orthopaedic  surgery 

Spirit  Lake 

Jerome  Perra,  MD,  orthopedic  surgery 
Waterloo 

Cassandra  Foens,  MD,  radiation  oncology 
Lawrence  Furlong,  MD,  diagnostic  radiology 
Baz  Ilundal,  MD,  internal  medicine 

West  Burlington 

James  Milani,  DO,  family  practice 
West  Des  Moines 

Linda  Lehman,  MD.  ophthalmology 
John  Nassif,  MD,  ophthalmology 
David  Saggau,  MD,  ophthalmology 

Deceased  members 


Annette  Fitz,  MD,  62,  internal  medicine, 
Iowa  City,  died  July  13 

Mark  Armstrong,  MD,  74,  internal  medicine, 
Iowa  City,  died  July  1 1 

Michael  Bonfiglio,  MD,  78,  life  member, 
orthopedic  surgery,  Iowa  City,  died  June  13 
Clyde  Meffert,  MD,  94,  life  member,  family 
practice,  Cedar  Rapids,  died  September  3 
Seth  Walton,  MD,  88,  life  member,  general 
surgery,  Hampton,  died  June  14  [0 


If  you  have  news 
for  this 

“Newsmakers” 
column,  send  it  to 
Iowa  Medicine , 
1001  Grand  Avenue, 
West  Des  Moines, 
Iowa  50265. 
WeTd  like  to  hear 
from  you. 


Iowa  Medicine  Volume  85/ 10  October  1995  403 


Iowa  | Medicine 


FEATURE  ARTICLE 


Iowa  physicians  and  community  hospitals  . . . 

“ 1 Common  interests 


How  can  payer  demands  for  reduced  costs  be  met  while 
maintaining  strong  cooperative  ties  between  physicians  and 
Iowa  hospitals?  The  surest  strategy  may  be  vigorous 
physician-owned  delivery  systems  which  can  retain  market 
share  which  hospitals  by  themselves  could  lose  to  larger  centers. 


Cooper  Parker 

Cooper  Parker  is  a 
principal  with  Physician 
Network  Management, 
Inc.  (PNMI)  PNM1  has 
offices  in  Des  Moines  and 
Oklahoma  City. 


The  pressure  to  reduce  cost  is  mounting  on 
physicians  and  hospitals  throughout  the 
country  and  Iowa  is  no  exception. 

Responses  to  these  pressures  are  coming 
thick  and  fast;  physicians  are  proposing  to 
provide  more  services  outside  the  hospital 
setting,  thus  avoiding  its  fixed  costs  and 
lowering  the  costs  of  procedures.  Hospitals 
are  acquiring  physician  practices  and 
attempting  to  form  PIIOs,  but  many  payers 
are  skeptical  about  their  success  because 
neither  understands  the  extent  to  which 
these  organizations  must  be  operational  and 
not  merely  marketing  entities. 

Iowa’s  hospitals  and  physicians,  largely 
because  they  share  the  same  community 
interests,  have  not  been  victim  to  the 
polarization  which  characterizes  these 
relationships  in  other  states. 

Urban  hospitals  have  sought  to 
expand  by  purchasing  outlying 
physician  practices  and  surgeons 
have  moved  significant  portions  of 
their  practices  to  physician-owned 
facilities.  However,  a desire  to 
preserve  the  peace  prevails 


between  the  two,  though  the  peace  may  be 
uneasy  at  times. 

How  can  payer  demands  be  met  while 
maintaining  the  strong  cooperative  ties 
between  physicians  and  hospitals?  It  is 
possible  that  the  surest  strategy  may  be  the 
emergence  of  vigorous  physician-owned 
delivery  systems  which  have  the  potential  of 
retaining  market  share  which  the  hospitals, 
by  themselves,  will  surely  lose  to  larger 
medical  centers. 


Payer  dissatisfaction 

Until  this  summer,  writers  were  describing 
the  failed  Clinton  administration  initiative  as 
the  most  recent  attempt  to  change  the 
system  by  which  medical  services  are 
organized,  delivered,  managed  and  paid,  but 


The  surest  strategy  r,rovit*ers  can  ta^e  110  comf°rt  that 

the  government  pressure  is  off. 


may  be  the 
emergence  of 
vigorous, 
physician-owned 
delivery  systems. 


Senate  Republicans  have  just 
introduced  their  version  of  health 
care  reform.  Although  this 
proposal  is  no  where  near  as 
extensive  as  last  year’s,  it  contains 
many  of  the  same  flaws. 


404  Iowa  Medicine  Volume  85  / 10  October  1995 


FEATURE  ARTICLE 


Government  initiatives  aside,  the 
marketplace  has  and  will  continue  to  exert  its 
own  demands  for  change,  requiring  action 
and  response  by  physicians  and  hospitals.  We 
read  about  the  national  purchaser  coalitions 
which,  through  joint  contracting,  exacted 
discounts  from  California  lIMOs  and  we  know 
that  the  same  thing  is  happening  — though 
with  less  dramatic  success  — in  Iowa. 

We  hear  of  payer  dissatisfaction  with 
unseemly  profits  being  stockpiled  by  IIMOs 
while  physicians  and  hospitals  are  squeezed 
and  overall  costs  continue  to  climb. 
Corporate  America  is  exerting  pressure  on 
insurers’  rates  (particularly  IIMOs),  declaring 
their  unwillingness  to  continue  contributing 
to  the  IIMO  bottom  line  at  the  expense  of 
their  own.  This  turn  of  events,  however,  is 
only  likely  to  increase  the  downward  pressure 
on  physician  and  hospital  fees  as  IIMOs 
attempt  to  decrease  costs  but  not  profits  by 
decreasing  medical  costs. 

Trend  toward  concentration  of  power 

Compounding  this  problem  is  the  trend  we 
see  toward  concentration  of  power  in  the 
hands  of  a few  insurance  companies.  Some 
industry  analysts  expect  to  see,  within  the 
next  five  to  seven  years,  the  concentration 
(by  acquisition  and  merger)  of  power  in  the 
hands  of  10-12  IIMO  giants. 

Alongside  government  and  market 
pressures,  we  see  activity  in  Iowa  which  links 
hospital  systems  and  attendant  medical 
practices  into  competing  systems.  Hospitals 


seek  to  retain  market  share  by  becoming  a 
part  of  a more  comprehensive  system,  thus 
keeping  those  services  it  provides  well  and 
appropriately  within  the  community  and 
making  wider  services  available  to 
community  members  at  reduced  prices. 
Quality  and  price  considerations  are 
addressed  in  a way  which  benefits  the 
community. 

Need  for  physician-oriented  options 

What  of  physicians’  interests?  In  such  an 
arrangement,  whether  it  is  a single  hospital 
PIIO  or  a multiple  hospital/physician  system, 
it  is  fairly  easy  to  distinguish  the  hospital 
interest  and  to  see  how  hospital  resources  are 
brought  to  bear  to  further  hospital  interests. 

On  the  physician  side  of  the  equation,  the 
picture  is  not  so  clear.  The  author  was  closely 
involved  in  the  late  1980s  in  Hospital  Choice 
Health  Plan,  an  Ohio  IIMO  owned  by  23 
hospitals  in  central  Ohio,  which  included 
their  medical  staffs.  The  strategy  was  to 
preserve  market  share  by  linking  rural 
hospitals  and  their  staffs  with  Columbus 
hospitals  and  medical  staffs. 

While  successful  enough  to  attract 
favorable  attention  from  Nationwide 
Insurance,  leading  to  its  acquisition  by 
Nationwide,  there  were  problems.  An 
important  one  was  that  hospitals  had  staff 
and  other  resources  to  protect  their  interests 
but  physicians  did  not  and  suffered 

continued 


On  the  physician 
side  of  the 
equation,  the 
picture  is  not  so 
clear. 


Iowa  Medicine  Volume  85  / 10  October  1995  405 


Iowa  Medicine 


FEATURE  A R T J C L E 

continued 


Such  organizations 
are  not  intended  to 
replace  PHOs.  In 
fact,  the  physicians 
most  committed  to 
them  are  also 
usually  the  most 
active  in  their 
PHOs. 


significant  but  unintended  losses  as  a 
result.  Hospital  rates  protected  their  fixed 
costs  but  physician  capitations  had  no 
experiential  basis  and  proved  inadequate  to 
support  the  utilization  of  medical  services 
which  occurred. 

Physicians  are  fully  occupied  with  busy 
practices  and  are  not  organized  to  deal  with 
all  the  requirements  of  sophisticated 
negotiations  with  managed  care  entities  or 
the  demanding  intricacies  of  overseeing  an 
IIMO. 

Establishing  a strong  role  for  physicians 

However,  the  environment  is  changing 
rapidly  and  dramatically.  Recently,  the  AMA 
announced  formation  of  its  ‘private  sector 
advocacy  and  support  team’,  whose  function 
is  to  “help  doctors  finance  their  own  health 
plans  to  battle  for  patients  in  the  burgeoning 
managed  care  market”. 

Such  organizations  are  multiplying 
everywhere,  most  notably  in  New  Jersey, 
New  York  and  Connecticut.  PNMI  has  just 
recently  completed  a market  audit  and 
written  a business  plan  for  such  an  entity  in 
Houston,  Texas  and  has  been  engaged  to  do 
similar  work  for  a physician-owned  group  in 
the  Midwest. 

It  is  also  worth  noting  that  the  size  of  the 
groups  varies  widely.  The  largest  group  with 
which  the  author  has  been  associated  is  the 
6,000  physicians  of  the  Harris  County 
Medical  Society  in  Houston,  Texas;  the 


smallest  is  a nine-physician  organization  in 
South  Texas.  The  common  link  is  not  size 
but  commitment  and  willingness  to  stay  the 
course. 

Such  organizations  are  not  intended  to 
replace  PHOs.  In  fact,  the  physicians  most 
committed  to  them  are  also  usually  the  most 
active  in  their  PHOs.  They  simply  see  the 
need  for  a strong  and  stable  physician- 
oriented  option  to  offer  the  marketplace. 

Such  entities  establish  a strong  role  for 
the  physicians  as  an  advocate  for  patients 
and  as  a clinical  decision-maker.  They  also 
exemplify  the  possibility  of  effecting  cost 
management  through  means  other  than 
reducing  the  physician  fee  schedule. 

Physician-owned  delivery  systems  demand 
certain  conditions  which  include: 

• Physician  willingness  to  manage 
utilization. 

• Physician  willingness  to  forego  high 
profits  in  return  for  a reasonable  fee 
schedule  and  return  of  clinical  control. 
(There  must,  of  course,  be  an  adequate  con- 
sideration in  the  premium  for  ad- 
ministration of  the  plan,  including 
utilization/management  quality  assurance, 
claims  administration,  marketing  and 
product  design.) 

• Physician  willingness  to  finance  the 
enterprise  and  bear  its  risks. 

• Physician  willingness  to  operate  a small 
business  (grandiosity  is  a fatal  flaw). 


406  Iowa  Medicine  Volume  85/10  October  1 995 


FEATURE  ARTICLE 


Two  strong  partners 

How  can  such  an  organization  help  rural 
hospitals  if  they  enter  the  marketplace  in 
competition  with  the  hospital’s  PI  10? 

Both  entities  seek  to  strengthen  the  other, 
but  we  have  seen  how  physician  resources 
are  no  match  for  those  of  even  the  smallest 
hospital.  Two  strong  partners  are  more 
helpful  to  each  other  than  a venture  where 
one  is  weaker  than  the  other. 

Payers  are  looking  for  local  solutions  to 
their  health  care  problems.  In  all  the  market 
audits  done  by  PNMI,  payers  say  they  would 
much  rather  deal  with  local  doctors  and 
hospitals  than  with  distant  insurers  who  are 
taking  dollars  out  of  the  community. 

Physicians  have  a case  to  make  to  them 
about  the  danger  of  continued  erosion  of  the 
integrity  of  medicine  by  insurers  and  HMOs. 
If  this  case  is  persuasive,  local  hospitals  will 
also  benefit.  Hospital  Choice  Health  Plan 
demonstrated  what  can  happen  to  preserve 
the  stability  of  local  hospitals  when  their 
medical  staffs  organize  themselves  as 
financially  responsible  entities  willing  to  take 
risks. 

We  are  now  seeing  how  local  hospitals 
benefit  when  physicians  take  the  additional 
steps  of  becoming  independent  and 
approaching  the  market  as  strong,  vibrant 
alternatives  to  delivery  systems  which  are 
causing  unrest  among  both  physicians  and 
payers.  ED 


TTV 
A 


, 


Mercy-Harvard  Executive  Program 
in  Health  Policy  and  Management 

Fourth  Annual 

An  advanced  management  program  for  physicians  and 
health  care  executives  designed  to  prepare  Iowa’s  health 
care  leaders  for  the  future.  Each  day-long  session  is  pre- 
sented by  faculty  members  from  the  Harvard  School  of 
Public  Health. 

Sessions 

The  Changing  Health  Care  Organization 
Biostatistical  Methods  in  Medicine 
Allocation  of  Health  Care  Resources 
Health  Law  and  Risk  Management 
Health  Care  Information  Systems 
Health  Care  Policy:  Development,  Passage, 
Implementation 

1996  Dates 

January  19  March  15  May  17 

February  16  April  19  June  14 

Fridays  (8:30  a.m.  -4  p.m.) 

Who  should  attend 

Physicians  • Health  Care  Administrators 
Lawyers  • Nurses  • Insurance  Executives 
Human  Resource  Managers 

CME’s/CEU’s  offered 

For  a brochure  call:  515-222-7255 


‘ 


Iowa  Medicine  Volume  85  / 10  October  1995  4 07 


i ( > w ;i|  Aieuiciiic 


GME  Seminars 


Cardiology 


AT  A GLANCE 


Advertise  your  continu- 
ing medical  education 
seminars  or  workshops 
in  this  section  by  call- 
ing Jane  Nieland  or  Bev 
Corron  at  the  Iowa  Medi- 
cal Society,  515/223- 
1401  or  800/747-3070, 
fax  515/223-8420  or 
send  copy  and  payment 
to  Iowa  Medicine,  1001 
Grand  Avenue,  WestDes 
Moines,  Iowa  50265. 
Cost  is  S25  per  insertion 
up  to  10  lines.  Deadline 
is  the  first  of  the  month 
preceding  publication. 


Advanced  Arrhythmias:  Therapies  and  Tech- 
nologies 

November  7,  1995 

Mercy  Medical  Center,  Cedar  Rapids,  Iowa 
AMA  Category  1,  6 credit  hours 
Contact  Mercy  Medical  Center,  Education  De- 
partment, 701  10th  Street  S.E.,  Cedar  Rap- 
ids, Iowa  52403,  319/398-6143 


General  Interest 

Bridging  Science  and  Program 

October  22-25,  1995 

Des  Moines  Convention  Center,  Des  Moines, 
Iowa 

850,  16  credit  hours 

Hosted  by  Centers  for  Disease  Control  and 
Prevention,  National  Center  for  Injury  Pre- 
vention and  Control  and  University  of  Iowa 
Injury  Prevention  Research  Center 

Contact  University  of  Iowa  Conference  Center, 
319/335-3231 


Internal  Medicine 

Diabetes  1995:  A Harvest  of  New  Ideas 

November  17,  1995 

Botanical  Center,  Des  Moines,  Iowa 

Speaker:  Frank  Vinicor,  MD,  director  of  Diabe- 
tes Translation,  Centers  for  Disease  Control, 
president  of  the  American  Diabetes  Associa- 
tion 

Contact  Iowa  Methodist  Medical  Center,  1200 
Pleasant,  Des  Moines,  Iowa  50309,  515/241- 
5074 


Fibromyalgia  and  the  Link  with  Chronic 
Fatigue  Syndrome  Seminar 
November  15,  1995 

Ilawkeye  Community  College,  Waterloo,  Iowa 


860,  AMA  Category  1 , 7 CMEs/0.8  CEUs  ( Iowa 
Board  of  Nursing  Provider  #11) 

Speakers:  Mahammad  B.  Yunus,  MD;  Farid 
Manshadi,  MD;  William  Collinge,  PhD 
Contact  Staff  Development,  Covenant  Medical 
Center,  Waterloo,  Iowa,  319/236-4058 


Neurology 

Neurology  for  the  Non-Neurologist 
December  6-8,  1995 

Swissotel  Chicago 
8425,  Category  1,  20  CMEs 
Contact  Office  of  Continuing  Medical  Educa- 
tion, Rush-Presbyterian-St.  Luke’s  Medical 
Center,  600  S.  Paulina,  Suite  520,  Chicago, 
Illinois  60612,  312/942-7095,  fax  312/942- 
2000 


CLARKSON  MEDICAL 
LECTURE  SERIES 

November  17, 1995 
8:00  a.m.  - 5:00  p.m. 

Advances  in 
Primary  Care: 
Building  on  the 
Legacy 

Clarkson  Hospital 
Omaha,  Nebraska 
(Storz  Pavillion) 

For  more  information  call 
1-800/647-5500,  ext  3039 
402/552-3039 


Iowa  I Medicine 


SCIENCE  AND  E D U C A TION 


The  Journal 

of  the  Iowa  Medical  Society 


Alzheimer’s  disease:  the  role  of  tacrine  therapy 

# Gerald  Jogerst,  MD 


As  the  size  of  the  elderly  population  expands, 
dementia  becomes  an  ever-growing  health 
problem.  Dementing  illness  demands  an 
increasing  share  of  public  health  care 
resources  and  health  care  dollars.  The  elderly 
population  of  the  U.S.  makes  up  12%  of  the 
national  census.  By  the  year  2030  it  will 
account  for  20%.  Approximately  5%  of  those 
over  age  65  are  severely  demented  and  an 
additional  10%  exhibit  some  degree  of  intellec- 
tual compromise.  Fifteen  to  30%  of  those  over 
age  80  suffer  from  a dementia.  Since 
Alzheimer’s  disease  is  the  most  common  cause 
of  dementia,  there  is  an  increasing  need  for 
primary  care  physicians  to  diagnose 
Alzheimer’s  disease  and  to  properly  utilize 
i therapies  for  dementing  illnesses.  Tacrine 
hydrochloride  is  the  first  drug  released  by  the 
FDA  for  the  treatment  of  cognitive  deficits 
i associated  with  Alzheimer’s  disease. 

Dementia  is  not  a part  of  normal  aging,  and 
patients  presenting  with  dementia  should  be 
thoroughly  evaluated  regardless  of  age. 
Dementia  is  an  acquired,  sustained  decline  in 
intellectual  function  without  alteration  of  con- 
sciousness. There  is  deterioration  in  at  least 
two  of  the  following  spheres  of  intellectual 
function:  memory,  language,  visual-spatial 
skills,  personality  and  cognition  (which 
includes  the  ability  to  abstract  and  calculate).1 
Alzheimer’s  disease  accounts  for  approximate- 
ly 50%  of  all  dementia  cases,  vascular  demen- 
tia 5%  to  20%  and  combined  Alzheimer’s 
dementia  and  vascular  dementia  for  10%  to 
15%.2  The  onset  is  typically  after  age  65  and 
the  disease  is  gradually  progressive,  leading  to 
| death  in  6 to  12  years  from  time  of  diagnosis.1 

Diagnosing  Alzheimer’s  disease 


Specific  clinical  features  should  be  present 


to  diagnose  Alzheimer’s  disease.  These  find- 
ings include  progressive  disturbance  of  mem- 
ory, both  recent  and  remote,  as  well  as 
deficits  in  language,  calculation,  judgment 
and  constructional  skills.4  The  neurologic 
examination  remains  normal  until  the  termi- 
nal stages  when  motor  abnormalities  appear. 
The  aphasia  of  Alzheimer’s  disease  includes  a 
fluent  output,  poor  auditory  and  reading 
comprehension,  preserved  repetition  and 
intact  ability  to  read  aloud.  Behavioral 
changes  include  indifference  and  delusions, 
but  severe  depression  is  rare. 

Routine  laboratory  studies  contribute  little 
to  the  diagnosis  of  Alzheimer’s  disease.  MRI 
scans  showing  small  hippocampus  and  tem- 
poral horns  of  the  lateral  ventricles  may  dis- 
tinguish mild  Alzheimer’s  disease  from  nor- 
mal age-matched  controls.5  Functional 
neuroimaging  with  positron  emission  tomog- 
raphy using  fluorodeoxvglucose  reveals  bilat- 
eral parietal  lobe  hypometabolism  early  in 
the  course  of  Alzheimer’s  disease.  Neuro- 
chemical studies  reveal  loss  of  cholinergic 
enzymes  from  the  cerebral  cortex.  The 
cholinergic  involvement  results  from  atrophy 
of  the  nucleus  basalis  of  Mevnert  which  is  a 
sub-frontal  cholinergic  nucleus  with  exten- 
sive cortical  projections.  Norepinephrine, 
somatostatin  and  serotonin  are  also  depleted 
in  Alzheimer’s  disease.  Since  the  symptoms 
of  Alzheimer’s  disease  are  thought  to  be  due, 
at  least  partly,  to  the  depletion  of  acetyl- 
choline in  the  brain,  drugs  are  being  devel- 
oped to  alter  the  effects  of  this  depletion. 

Pharmacological  strategies  to  address  the 
depletion  of  acetylcholine  activity  include 
loading  patients  with  precursor  substances 
necessary  for  acetylcholine  synthesis. 
Lecithin  has  been  used  for  precursor  loading 
and  has  provided  no  benefit,  but  substantial 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for 
October  1995. 


Ger.\ld  Jogerst,  MD 

Dr.  Jogerst  is  with  the 
Department  of  Family 
Practice  at  the  UJ  College 
of  Medicine,  Iowa  City. 


Iowa  Medicine  Volume  85  / 10  October  1995  409 


Iowa  | Medicine 


Alzheimer’s  disease:  the  role  of  tacrine  therapy 


continued 

gastrointestinal  side  effects.6,7  Physostigmine, 
an  anticholinesterase,  has  been  associated 
with  mild  memory  improvement  in  some 
patients.8  However,  no  overall  gain  in  the 
activities  of  daily  living  accompanied  the 
memory  benefits.0'12  Another  strategy  is  to 
use  muscarinic  receptor  agonists  such  as 
bethanechol.13  This  too  has  proven  unsuc- 
cessful.14 A newer  therapy  under  investigation 
is  the  use  of  the  monoamine  oxidase  B 
inhibitor,  selegiline  hydrochloride  (Eldepryl), 
to  reduce  the  oxidative  stresses  on  at-risk 
cells  and  therefore  delay  cell  destruction  and 
acetylcholine  depletion.15 

Tacrine  therapy  in  clinical  trials 


Tacrine  hydrochloride  is  the  first  drug 
released  by  the  FDA  for  the  treatment  of  cog- 
nitive deficits  associated  with  Alzheimer’s 
disease.  It  is  an  orally  bioavailable,  centrally 
active,  reversible  cholinesterase  inhibitor. 
Presumably,  it  increases  acetylcholine  con- 
centrations in  the  cerebral  cortex  through 
slowing  the  degradation  of  acetylcholine 
released  by  still  intact  cholinergic  neurons. 
Tacrine  also  blocks  the  uptake  of  dopamine, 
serotonin  and  norepinephrine  and  inhibits 
monoamine  oxidase  activity.  It  does  not  alter 
the  course  of  the  underlying  dementing 
process.  The  drug  effects  may  lessen  as  the 
disease  process  advances  and  fewer  choliner- 
gic neurons  remain  functionally  intact. 

Clinical  trials  carried  out  on  tacrine 
included  a double-blind,  placebo-controlled 
study  of  632  patients  with  mild  to  moderate 
mental  impairment  probably  caused  by 
Alzheimer’s  disease.  The  final  six  weeks  of 
the  trial  was  limited  to  215  patients  who 
demonstrated  initial  response  to  the  drug.  In 
this  “enriched”  population,  patients  treated 
with  tacrine  had  smaller  decline  in  memory 
and  quality  of  life  measures  than  the  placebo 
group.  However,  clinicians  could  not  detect  a 
difference  between  patients  taking  tacrine  or 
placebo.  A secondary  finding  was  a slower 
decline  in  instrumental  activities  of  daily  liv- 
ing in  the  tacrine  treated  group.  A 12-week 
trial  of  468  patients  with  mild  to  moderate 
impairment  probably  due  to  Alzheimer’s  dis- 
ease demonstrated  that  patients  on  40  mg 
per  day  for  six  weeks  showed  improvement 
in  cognitive  testing.17  Individuals  who  took  80 
mg  per  day  for  the  second  six  weeks  showed 


improvement  in  cognitive  testing  as  well  as 
clinical  global  ratings,  meaning  that  clini-  i 
cians  could  detect  a difference.  The  cognitive 
tests  used  were  the  cognitive  component  ol 
the  Alzheimer’s  Disease  Assessment  Scale 
(ADAS-Gog)  and  the  clinician-rated  Clinical 
Global  Impression  of  Change.18'10  There  were, 
no  statistically  significant  changes  in  Mini- 
Mental  State  Examination  (MMSE)  scores.211 

The  most  recent  clinical  trial  evaluated 
the  benefits  of  tacrine  dosages  up  to  160 
mg/d  over  30  weeks.21  Six  hundred  fifty-three 
Alzheimer’s  patients  with  MMSE  scores  of  10 j 
to  26  were  studied  in  an  intent-to-treat, 
analysis.  The  eligible  patients  were  otherwise 
healthy.  Patients  treated  with  160  mg/d  of 
tacrine  showed  significant  improvements  on 
objective  cognitive  tests,  quality-of-life 
assessments  and  clinician/caregiver-rated 
global  evaluations.  Lower  dosages  of  tacrine 
resulted  in  marginal  improvements.  A total  of 
58%  (384  patients)  withdrew  from  the  study 
before  week  30,  74%  (285/384)  because  of 
adverse  effects.  Only  28%  (67/239)  of  the, 
patients  randomized  to  the  160  mg/d  treat- 
ment arm  were  able  to  remain  on  the  drug  at 
30  weeks.  Those  patients  who  were  able  tci 
tolerate  160  rng/d  improved  on  the  ADAS-Cog 
by  an  amount  equivalent  to  six  months  ol 
deterioration  in  the  course  of  Alzheimer’^ 
disease.22 

The  most  common  adverse  effect  of 
tacrine  is  an  increase  in  the  serum  alanine 
transferase  (ALT).  This  occurs  in  nearly  50%; 
of  patients  who  take  the  drug  and  approxi- 
mately 25%  have  an  increase  three  or  more 
times  the  upper  limit  of  normal. 2,1,24  Approxi 
mately  90%  of  these  elevations  occur  withir 
the  first  12  weeks  after  initiation  of  treatmen: 
and  most  return  to  normal  within  six  week; 
after  discontinuation  of  the  drug.24  Other  side 
effects  include  nausea,  vomiting,  diarrhea, 
heaelache,  myalgias  and  ataxia. 

Tacrine  appears  to  slow  the  decline  oi 
improve  test  scores  in  a minority  of  patient;  ! 
with  mild  to  moderate  Alzheimer’s  disease 
No  evidence  exists  in  controlled  trials  tha 
tacrine  therapy  leads  to  a substantia 
improvement  in  function.  The  drug  can  causy 
hepatic  injury.  Compliance  may  be  a problen 
because  of  the  need  to  take  it  four  times  ; $ 
day.  The  cost  is  approximately  8120  for  a on< 
month  supply.  Laboratory  costs  for  the  firs  I 
four  months  of  therapy  are  estimated  at  880 if 


410  Iowa  Medicine  Volume  85  / 10  October  1995 


SCIENCE  AND  EDUCATION 


90  per  month  and  are  reimbursed  through 
Medicare.  The  benefits  of  tacrine  for  an  indi- 
vidual patient  can  only  be  demonstrated  by 
an  adequate  trial.  In  light  of  these  findings 
what  prescribing  criteria  should  be  used  for 
this  drug? 

Criteria  for  initiating  tacrine  therapy 


For  individuals  or  families  requesting 
tacrine,  the  following  criteria  for  initiation  of 
therapy  seem  reasonable.  First,  establish  a 
diagnosis  of  Alzheimer’s  disease,  mild  to  mod- 
erate in  severity.  This  would  exclude  patients 
who  are  institutionalized  because  of  severe 
cognitive  and  functional  deficits  related  to 
Alzheimer’s  disease.  Documentation  of  cogni- 
tive impairment  should  include  a MMSE,  clock 
drawing,  and/or  formal  neuro-psvehological 
testing?5  Second,  functional  status  which 
includes  target  deficits  or  problem  behaviors 
identified  by  the  patient’s  caregiver  or  physi- 
cian should  be  evaluated  on  a regular  basis. 
Third,  since  benefits  may  increase  with  higher 
doses,  a commitment  should  be  made  by  the 
patient  and  caregivers  for  a full  trial  of  tacrine. 
The  dose  of  tacrine  is  started  at  10  mg  Q.I.D. 
and  increased  as  tolerated  by  10  mg  per  dose 
every  six  weeks  to  a maximum  of  40  mg  Q.I.D. 
Finally,  a visit  to  the  physician  every  six  weeks 
during  dose  escalation  is  necessary  to  review 
response  and  side  effects  of  therapy. 

Monitoring  of  therapy  should  include  a 
baseline  general  chemistry  screening  that 
includes  an  ALT  level.  Obtain  weekly  ALT 
levels  during  dose  escalation  for  not  less  than 
18  weeks  and  every  three  months  thereafter. 
For  those  patients  without  significant  ALT 
elevation  (less  than  2 times  normal)  recom- 
mended interval  for  obtaining  ALTs  has 
recently  changed  to  every  other  week  for  the 
first  16  weeks  of  therapy.  An  objective  mea- 
sure of  cognitive  function  should  be  done  pri- 
or to  initiation  of  therapy  as  well  as  at  six 
months.  This  testing  can  be  performed  by  the 
prescribing  physician  or  by  physicians  or 
psychologists  with  advanced  training  in  the 
assessment  of  dementing  illness.  Caregivers’ 
subjective  impression  of  change  should  be 
reviewed  at  six  week  intervals.  Adverse 
effects  should  be  reviewed  at  each  visit. 

During  the  escalation  phase  of  tacrine 
therapy,  ALT  levels  less  than  three  times  the 
upper  limits  of  normal  should  not  delay 


increased  dosing.  If  the  levels  reach  between 
three  and  five  times  the  upper  limits  of  nor- 
mal, reduce  the  dose  of  tacrine  by  40  mg  per 
day.  Then  resume  dose  escalation  once  the 
ALT  returns  to  normal  limits.  Tacrine  should 
be  stopped  for  ALT  levels  greater  than  five 
times  the  upper  limit  of  normal.  The  patient 
may  then  be  re-challenged  with  10  mg  QID 
and  follow  the  original  dose  escalation  sched- 
ule. Insufficient  data  exists  on  the  risk  of  re- 
challenging patients  with  ALT  levels  greater 
than  10  times  the  upper  limit  of  normal. 
Another  indication  to  discontinue  tacrine  is 
clinical  jaundice,  confirmed  by  significant 
elevations  of  total  bilirubin,  greater  than  3 
milligrams  per  deciliter. 

Conclusion 


Tacrine  is  the  only  agent  approved  for  the 
treatment  of  Alzheimer’s  disease.  A small 
group  of  Alzheimer’s  patients  tolerate  the 
drug  and  show  improvement  in  cognitive 
function  or  in  clinician  and  caregivers’  gener- 
al impression  of  the  course  of  the  disease. 
There  is  no  evidence  from  controlled  trials 
that  the  use  of  tacrine  leads  to  substantial 
functional  improvement.  The  risk  of  hepatic 
injury  requires  weekly  monitoring  of  liver 
functions  test  during  the  initial  course. 
Tacrine  is  indicated  in  mildly  to  moderately 
severe  Alzheimer’s  disease  if  the  patient  is 
willing  to  be  closely  monitored  and  the 
patient  and  family  understand  the  drug’s  ben- 
efits and  risks.  There  is  no  indication  for 
tacrine  in  severely  demented  patients, 
including  those  admitted  to  nursing  homes 
because  of  their  cognitive  deficits. 

References 


References  noted  in  this  article  are  avail- 
able from  the  authors  or  the  editors  of  Iowa 
Medicine.  E] 


Iowa  Medicine 


Volume  85  / 10  October  1995 


411 


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Iowa  I Medicine 


THE  EDITOR  COMMENTS 


A letter  to  your  spouse 


The  first  bond  of  society  is  marriage  (Prima 
societas  in  ipso  conjugio  est). 

Cicero 

With  this  ring  I thee  wed , and  with  all  my 
worldly  goods  I thee  endow. 

Book  of  Common  Prayer 

An  article  entitled  “Have  you  written  to 
your  spouse  lately?”  by  Raymond  S. 
Kreienkamp  (an  attorney)  in  the 
August  1995  issue  of  St.  Louis  Metropolitan 
Medicine  caused  me  to  reflect  upon  responsi- 
bilities to  our  spouses.  The  message  involves 
the  responsibility  to  prepare  our  spouses  so 
that  our  passage  from  this  life  leaves  fewer 
questions  and  problems  for  the  survivor. 

Estate  planning  consists  not 
only  of  preparing  a will  or  trust, 
but  informing  your  spouse  of 
numerous  faeits  of  desires  of  the 
estate  and  the  location  of  assets. 

Each  spouse  should  prepare  a let- 

I 

ter  to  the  other  spouse  (or  another 
family  member  if  there  is  no 
spouse)  providing  a myriad  of 
informational  data.  The  letter  will  assist  the 
survivor  with  certain  decisions  that  will  need 
to  be  made  during  the  first  several  weeks 
after  the  death.  No  professional  assistance  is 
required;  just  a personal  letter  of  love  and 
assistance. 

Few  people  like  to  think  about  death,  least 
of  all  adequately  plan  for  that  event.  Howev- 
er, the  letter  in  question  should  include  per- 


sonal desires  for  funeral  arrangements.  Obvi- 
ously, the  letter  does  not  constitute  a will 
and  should  be  readily  available  rather  than 
being  locked  in  a safe  box  at  the  bank.  Each 
spouse  or  other  responsible  survivor  should 
know  of  the  existence  and  the  location  of  the 
letter. 

Following  are  items  that  should  be  includ- 
ed with  the  letter:  estate  planning  docu- 
ments, names  of  advisors,  data  on  life 
insurance,  government  death  benefits,  hospi- 
talization insurance,  financial  data,  balance 
sheets,  bank  account  numbers,  safe  combi- 
nations, investments,  outside  loans  and 
investments,  home  mortgage  and  abstract, 
tax  files,  credit  cards,  licensure  information 
and  location  of  auto  titles,  other  assets,  debts 
owed,  allocation  of  personal  items 
to  selected  persons,  etc.  The  let- 
ter should  be  reviewed  annually. 

To  have  prepared  for  your 
demise  to  ease  the  burden  on 
your  spouse  should  constitute  a 
final  declaration  of  love.  If  we 
concur  with  Cicero  that  the  first 
bond  of  society  is  marriage,  our 
words  to  our  surviving  spouse  seal  that  bond 
with  finality. 

If  you  would  like  to  have  a copy  of 
Kreienkamp’s  paper  call  or  write  to  me  in 
care  of  Iowa  Medicine.  ^ 


No  professional 
assistance  is 
required;  just  a 
personal  letter 
of  love  and 
assistance. 


M\rion  Alberts,  MD 


Iowa  Medicine  Volume  85  / 10  October  1995  41,3 


You  respond  to  them. 
You  support  them. 
You  fight 
for  them. 

The  AMA  responds, 
supports  ana  fights 
for  you. 

Everyday,  you  help  ease  suffering,  heal  patients  and  save 
lives.  It  is  an  ennobling  calling.  The  AMA  shares 
your  values.  Your  patients’  health  is  our  highest  priority, 
too.  As  the  world’s  preeminent  medical  organization,  our 
300,000  member  physicians  work  together  for  the  benefit 
of  all  Americans.  We  speak  out  on  behalf  of  patients  and 
physicians  with  a single,  powerful  voice.  We  advance  the 
art  and  science  of  medicine.  We  promote  ethical,  educa- 
tional and  clinical  standards  for  the  profession.  We  are 
partners  in  a lifelong  crusade.  When  you  become 
an  AMA  member,  you  are  expressing  your  commitment  to 
patients,  to  the  profession,  and  to  resolving  the  great 
health  care  issues  of  our  time.  Join  us  now.  Call  your  coun- 
ty or  state  medical  society,  or  AMA  at  800  AMA-32 1 1. 

American  Medical  Association 

Physicians  dedicated  to  the  health  of  America 


Together,  we  are  the  profession. 


Iowa  1 Medicine 


PHYSICIAN  LEARNER 


Learning  in  a 
health  care  team 


Note:  This  is  a second  of  three  articles  on 
in terd iscipli nary  CME. 

Most  practicing  physicians  are  the 
product  of  an  educational  hierarchy 
in  medicine.  That  hierarchy  is  struc- 
tured by  seniority  and  to  a lesser  extent  by 
specialty.  The  entrance  point  is  the  first  year 
of  medical  school;  the  education  process  typ- 
ically occurs  for  at  least  seven  years  with  the 
completion  of  residency.  Throughout  those 
years  the  physician-in-training  acquires 
knowledge,  skills  and  judgement,  becoming 
part  of  a teaching  hierarchy  that  includes  the 
scientific  and  clinical  faculty. 

A revelation  for  many  medical  students  is 
the  realization  during  their  training  that 
their  learning  is  enriched  by  clini- 
cians other  than  physicians.  How 
many  of  us  gained  our  most  useful 
insights  into  family  function  from 
a hospital  social  worker?  How 
many  of  us  acquired  an  apprecia- 
tion of  the  assessment  and  man- 
agement of  pain  from  an  experi- 
enced nurse?  How  many  of  us 
learned  the  rudiments  of  extremity  rehabili- 
tation from  a physical  therapist?  How  many 
of  us  learned  about  dietary  options  in  com- 
promised patients  from  a nutritionist?  The 
answer  to  these  questions  is  evident. 

Our  abilities  as  physicians  have  been 
enriched  through  work  and  communication 
with  other  health  care  professionals.  Such 
experiences  of  course  do  not  cease  when  we 


complete  our  formal  training,  but  they  con- 
tinue throughout  active  clinical  practice. 

It  is  then  remarkable  that  we  sometimes 
learn  of  physicians’  reluctance  to  participate 
in  organized  CME  activities  that  also  include 
other  health  care  professionals  as  partici- 
pants. Some  physicians  may  not  want  to 
acknowledge  that  their  knowledge  or  skills 
are  not  always  unique,  but  that  at  least  some 
elements  of  that  knowledge  or  selected  skills 
may  be  relevant  to  the  practice  of  other  pro- 
fessionals. Alternatively,  especially  when  the 
CME  activity  occurs  in  their  practice  com- 
munity, physicians  may  conclude  that  a 
shared  continuing  education  experience  with 
other  professionals  might  diminish  their 
standing  as  specialists. 

Many  physicians  embrace  the 
notion  that  learning  models 
should  reflect  practice  reality.  If 
the  physician  practices  in  an 
interdependent  manner  with  oth- 
er professionals,  learning  activi- 
ties logically  should  be  structured 
to  be  interdisciplinary.  Several  of 
our  well-attended  conferences  at 
the  University  of  Iowa  are  interdisciplinary 
courses  dealing  with  diverse  health  care  con- 
ditions such  as  arthritis,  diabetes  and  AIDS. 

The  stature  of  the  physician,  as  a member 
and  leader  of  the  health  care  team,  is  not 
only  based  upon  the  expertise  of  the  physi- 
cian, but  also  the  understanding  and  respect 
shown  by  that  physician  toward  all  profes- 
sional colleagues.  ^ 


Our  abilities  have 
been  enriched 
through  communi- 
cation with  other 
health  care 
professsionals. 


Richard  Nelson,  MD 


Iowa  Medicine  Volume  85  / 10  October  1995  415 


Iowa  [Medicine 


Classified  Advertising 


General  Surgeon  BE/BC 

The  Department  of  Surgery  at  the  Mayo 
Clinic,  in  conjunction  with  the  Fairmont 
Clinic,  is  seeking  2 broad-based  general 
surgeons  to  join  a Mayo  Regional  Facility  in 
Fairmont,  Minnesota,  120  miles  west  of 
Rochester,  Minnesota.  This  position  offers 
an  excellent  opportunity  to  establish  a surgi- 
cal practice  in  an  established  15-person 
Mayo-affdiated  medical  clinic  in  this  town 
of  about  1 1 ,000  with  a 77-bed  hospital  and  a 
service  population  of  45,000.  This  opportu- 
nity allows  practice  autonomy,  a wide  spec- 
trum of  general  surgery,  including  some 
gynecological  and  orthopedic  expertise  and 
excellent  salary  and  benefits.  Inquires: 
Michael  G.  Sarr,  MD 
Department  of  Surgery 
Mayo  Clinic 

Rochester,  Minnesota  55905 

Mayo  Foundation  is  an  affirmative  action  and 
equal  opportunity  educator  and  employer. 


No  Assembly  Lines  Here — FPs,  IMs  and  OB/ 
GYNs  at  North  Memorial-owned  and  affiliated 
clinics  don’t  hand  patients  off  to  the  next 
available  specialist.  Guide  your  patients 
through  their  entire  care  process  at  one  of  our 
25  practices  in  urban  or  semi-rural  Minneapo- 
lis locations.  Plus,  become  eligible  for  515,000 
on  start  date.  Interested  BC/BE  MDs,  call  1/ 
800-275-4790  or  fax  CV  to  612/520-1564. 


Iowa,  Nebraska 
and  Illinois 

Seeking  quality  physicians  inter- 
ested in  primary  care  and/or  OB/ 
GYN  locum  tenen  opportunities. 

• Part-time  and  full-time 

• Numerous  Iowa,  Nebraska  and 
Illinois  locales 

• Work  as  much  or  as  little  as  you 
desire.  You  pick  the  hours  and  the 
location. 

• Highly  competitive  compensation 

• Paid  St.  Paul  malpractice 

Send  CV  or  contact 
■ i Melissa  J.  Milliken,  CMSC 

[A  ACUTE  CARE , INC. 

* " PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
cians in  the  following  specialties:  acute/urgent 
care,  family  practice,  oncology/hematology, 
orthopedic  surgery  and  general  internal 
medicine  practice.  The  Mankato  Clinic  is  a 
70-doctor  multispecialty  group  practice  in 
south  central  Minnesota  with  a trade  area 
population  of  +250,000.  Guaranteed  salary 
first  year,  incentive  thereafter  with  full  range 
of  benefits  and  liberal  time  off.  For  more 
information,  call  Roger  Greenwald,  Executive 
Vice  President,  at  507/389-8500  or  Byron  C. 
McGregor,  Medical  Director,  at  507/389-8548 
or  write  1230  East  Main  Street,  P.O.  Box  8674, 
Mankato,  Minnesota  56002-8674. 


Assistant  Residency  Director,  Department  of 
Family  Practice,  University  of  Iowa  College  of 
Medicine — The  Department  of  Family  Practice 
at  the  University  of  Iowa  College  of  Medicine  is 
seeking  an  ABFP-certified  physician  to  join  the 
faculty  as  an  Assistant  Residency  Director. 
Responsibilities  include  curricular  design, 
procedural  skills  training  and  resident 
recruitment.  The  successful  candidate  will 
have  practice  experience  and  a minimum  of 
one  year  teaching  experience  at  the  residency 
level  and  have  competency  in  obstetrics.  The 
department  has  a well-established  24-resident 
program  that  is  university-administered, 
community-based  and  has  admissions  at 
community  and  university  hospitals.  The 
program  is  actively  supported  by  both 
hospitals.  A new  model  office  facility  is  being 
built  and  expansion  beyond  the  present  one 
satellite  rural  office  site  is  being  pursued.  As 
part  of  the  full  academic  department, 
responsibilities  include  teaching,  research  and 
patient  care.  Academic  appointment  can  be  in 
either  the  traditional  tenure  track  or  a new 
clinical  track.  Scholarly  activity  is  expected 
and  supported.  Appointment  and  salary 
commensurate  with  qualifications  and 
experience.  The  University  of  Iowa  is  an 
Equal  Opportunity/Affirmative  Action 
Employer.  Women  and  minorities  are  strongly 
encouraged  to  apply.  Submit  a letter  of 
interest  and  CV  to  George  R.  Bergus,  MD, 
Residency  Director,  Department  of  Family 
Practice,  2015  Steindler  Building,  Iowa  City, 
Iowa  52242;  319/335-8456. 


Des  Moines — IM,  FP,  PD  needed  to  join 
growing  elite  practice!  Above  average  salaries, 
good  call  coverage,  excellent  benefits.  Call 
Mary  Latter  at  800/520-2028!  Job  #M141MJ. 


Marshalltown  Medical 
& Surgical  Center 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  MMSC. 


• Stellar  EM  practice 

• Full-time,  regular  part-time  and 
moonlighting  opportunities 

• 14K  annual  volume 

• 12-hour  shifts,  24-hours/7day 
coverage 

• Excellent  benefit/bonus  packages 

• Paid  St.  Paul  malpractice 

Send  CV  or  contact 


Melissa  J.  Milliken,  CMSC 

ACUTE  CARE,  INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Emergency  Medicine,  Des  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Call  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 


Springfield,  Missouri — Bass  Pro  Shop  and  40 
miles  to  Branson.  BE/BC  FPs.  OB  optional, 
salaried  position  and  production  bonus,  call 
1:7,  teaching  hospital,  university  community. 
Contact  Vivian  M.  Luce,  Cejka  & Co.,  1/800- 
765-3055  or  fax  CV  for  immediate  attention  to 
314/726-3009  (IMs  welcome). 


Escape  from  the  ordinary! — General  surgeon 
needed  to  work  in  our  thriving  rural  family 
practice.  Candidate  should  have  skills  in  C- 
section,  gyne  and  laparoscopic  surgery.  Eight 
weeks  vacation/CME.  Consultants  available. 
Only  group  in  county  with  3 referral  centers  one 
hour  away.  Uniquely  situated  on  1-94  half  way 
between  Madison  and  Twin  Cities.  Small  town 
pride,  excellent  51-bed  hospital,  great  schools 
and  recreation  including  all  water  sports,  hunt- 
ing, fishing,  cross-country  and  downhill  siding. 
Cohesive  group  of  caring  physicians ! Contact  or 
send  CV  to  Gary  K.  Petersen,  Krohn  Clinic,  Ltd., 
610  W.  Adams  St.,  Black  River  Falls,  Wisconsin 
54615;  715/284-4311. 


416  Iowa  Medicine  Volume  85 / 10  October  1995 


CLASSIFIED  ADVERTISING 


Buena  Vista 


C3 

J 

a 

o 

55 


County  Hospital 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  BVCH. 

•60-hour  weekend  shifts  (6  pm 
Friday  to  6 am  Monday) 

• Approximately  45-55  patient 
volume  per  shift 

• Highly  competitive  compensa- 
tion 

• Paid  St.  Paul  malpractice 


Send  CV  or  contact 
Melissa  J.  Milliken,  CMSC 

ACUTE  CARE , INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


Ambulatory  Care 
Clinic 

Seeking  quality  physician  to  prac- 
tice either  part,  full-time  or  moon- 
lighting during  residency. 

• Primary  care,  urgent  care,  oc- 
cupational and  sports  medicine 

• Weekday,  weeknight  and  week- 
end shifts 

• Paid  St.  Paul  malpractice 

• Excellent  benefit/bonus  packages 

Send  CV  or  contact 
1 Melissa  J.  Milliken,  CMSC 

j\  ACUTE  CARE,  INC. 

• PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 

Fax  515/964-2777 


Family  Practice  Physician — Rare  opportunity 
for  a BE/BC  family  practice  physician  to  join 
an  established,  progressive  8-physician 
practice  in  Marshalltown,  Iowa,  a thriving 
family  oriented  community  40  miles  northeast 
of  Des  Moines.  We  have  a beautiful  new 
facility,  a qualified  staff  and  enjoy  a supportive 
relationship  with  our  176-bed  local  hospital. 
Our  philosophy  is  to  provide  personal,  quality 
care  to  each  of  our  patients,  while  maintaining 
our  productivity,  profitability  and  efficiency. 
This  position  offers  an  excellent  benefit 
package,  a voice  in  decision-making,  1 in  8 call 
and  a very7  competitive  salary/dividend 
package.  For  more  information  call  or  write  to 
Michael  Miriovsky,  MD  or  James  Burke,  MD, 
Center  for  Family  Medicine,  PLC,  312  E.  Main 
Street,  Marshalltown,  Iowa  50158  or  call  515/ 
752-5469. 


s 

Acute  Care 

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Anesthesia  Services,  LC 

-03 

s_ 

Recruiting  MD/DO 

Anesthesiologists  & CRNAs 

QJ 

• Professionally  rewarding, 

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equitable  anesthesia  practices 

• Full-time  and  part-time 

• Incentive-based  compensa- 

m 

tion  and  benefits — including 

St.  Paul  medical  professional 

liability  insurance 

W 

Send  CV  or  contact 

K.  QDQDDDQD 

HBQaanoQs 

30300000 

i Melissa  J.  Milliken,  CMSC 

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J.  an 

[\  ACUTE  CARE,  INC. 

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PO  Box  515,  Ankeny,  LA  50021 

800/729-7813  or  515/964-2772 

MH 

Fax  515/964-2777 

STORM  LAKE,  IOWA 


Rural  lakeside  community  provides  unique 
setting  for  self-styled  family  practice.  Em- 
ployment with  clinic  foundation  owned  by 
county  hospital  means  no  buy-ins,  1:9  call 
coverage  with  weekend  ER  relief  coverage, 
full  employment  contract  with  guarantee 
and  excellent  benefit  package.  You  deter- 
mine what  patients  to  hand  off  in  an  outpa- 
tient hospital  based  referral  system  of  25 
specialists.  A+  schools,  A+  recreations  and 
A+  amenities.  Send  CV  or  call  Darrell 
Pritchard,  Administrator,  Buena  Vista 
Clinic,  Box  742,  Storm  Lake,  Iowa  50588; 
collect  712/732-5012;  fax  712/732-2538. 


Internal  Medicine  and  Family  Practice  Oppor- 
tunities— Rural  lake  country  community  is  seek- 
ing the  above  practitioners  to  join  an  active  13- 
physician  multispecialty  group.  Quality,  com- 
fortable livingenvironment,  multiple  recreational 
activities,  fine  educational  opportunities  and 
cultural  activities  abound.  Opportunity  includes 
relaxed  call,  liberal  salary7  and  exceptional  ben- 
efits. Send  curriculum  vitae  or  inquiries  to  Lake 
Region  Clinic,  PC,  Attn:  Joel  Rotvold,  PO  Box 
1100,  Devils  Lake,  North  Dakota  58301  or  call 
800/648-8898  for  further  information. 


Time  For  a Move? 

BC/BE  FP,  IM,  OB/GYN,  PEDS 

Our  promise — Well  save  y7ou  valuable  time  by 
calling  every7  hospital,  group  and  ad  in  your 
desired  market.  You’ll  know  every7  job  within  7 
day's.  We  track  every7  community  in  the  coun- 
try, including  2000+  rural  locations.  Cedar 
Rapids,  Des  Moines,  Quad  Cities,  Kansas  City, 
Boston,  Chicago,  Indianapolis,  many  more. 
New  openings  daily — call  now  for  details! 

The  Curare  Group,  Inc. 

M-F  9am-8pm,  Sat  1-5  pm  EST. 
800/880-2028,  Fax  812/331-0659 
.lob  #C133MJ 


(Continued  next  page) 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  82.00 
per  line  with  a 830  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  820  per  insertion.  Display 
classified  advertising  sells  for  825  per 
column  inch,  per  month  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85  / 10  October  1995  417 


Iowa  [Medicine 


CLASSIFIED  ft  D V E R T I S I N G 


Director,  Obstetrics  and  Gynecology — 
Broadlawns  Medical  Center,  a 200+  bed 
county/community  teaching  hospital  serving 
metropolitan  Des  Moines  and  Polk  County,  is 
seeking  a well-rounded  physician  to  direct  the 
ob/gyn  department.  Activities  will  include 
supervising  patient  care  teaching  of  family 
practice  residents,  a rotating  ob/gyn  resident 
and  medical  students  in  OB  (500  births  per 
year  and  growing).  Department  includes 
medical  office  clinical  facilities,  a Family 
Birthing  Center  with  LDRP  room  accommoda- 
tions; a Family  Planning  Program  and  mid-wife 
positions.  Qualifications  include  an  MD  or  DO 
degree,  board  certification  or  active  candidacy 
of  the  American  Board  of  Obstetrics  and 
Gynecology,  extensive  practice  experience  and 
the  ability  to  direct  staff  and  programs  to 
support  the  service  and  education  goals  of  the 
facility.  Clinical  teaching  experience  is 
desirable.  Post  offer/pre-employment  physical 
and  drug  screen  required.  This  is  a University 
of  Iowa  clinical  appointment.  Take  the 
challenge  and  join  our  team!  If  interested 
contact  D.J.  Walter,  MD,  1801  Hickman  Road, 
Des  Moines,  Iowa  50314;  515/282-2203. 
Minorities  and  women  encouraged  to  apply. 
Broadlawns  is  an  Equal  Opportunity/Affirma- 
tive Action  Employer. 


Floyd  Valley  Hospital 

Seeking  quality  primary  care 

trained  or  emergency  medicine 

physician  to  practice  at  FVH. 

• 4300  average  volume  ER 

• Medical  director  and  staff  posi- 
tions 

• Full-time,  regularpart-timeand 
moonlighting  opportunities 

• Weeknight,  12-hour  shifts  and 
weekends 

• Highly  competitive  salary 

• Paid  St.  Paul  malpractice 


Send  CV  or  contact 
Melissa  J.  Milliken,  CMSC 

ACUTE  CARE,  INC. 

f PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Vice  President,  Medical  Affairs — Small  regional 
health  system  in  medium-sized  Midwestern  com- 
munity seeks  an  experienced  medical  executive. 
Progressive  managed  care  environment.  Need  a 
visionary  who  is  strategic  and  quality-focused 
and  has  strong  administrative/organizational 
skills.  Great  opportunity.  Gall  or  write  Michael  F. 
Doodv,  Witt/Kieffer,  Ford,  Iladelman  & Lloyd, 
2015  Spring  Road,  Suite  510,  Oak  Brook,  Illinois 
60521;  708/990-1370;  fax  708/990-1382. 

Family  Physician — Family  Medical  Center  is 
actively  recruiting  a BE/BC  family  physician  to 
join  8 other  family  physicians  and  one  general 
surgeon.  Practice  opportunity  provides  1:9  call 
schedule,  with  full-time  hospital  ER  coverage. 
Con  tract  provides  for  attractive  salary  and  excel- 
lent benefits.  Send  CV  to  Linda  Cohrt,  Office 
Manager,  1225  C Avenue  East,  Oskaloosa,  Iowa 
52577  or  fax  515/672-2258. 


^/hercy  health  center  Emergency  Medicine  Opportunity 

MASON  CITY.  IOWA 

North  Iowa  Mercy  Health  Center  (NIMHC),  Mason  City,  Iowa,  is  a private,  not-for-profit,  350-bed  medical 
center  that  services  a 14+  county  region  in  north  central  Iowa.  For  most  of  a century,  NIMHC  has  combined  the 
most  advanced  technology  with  compassionate  care  to  provide  our  region  with  quality  medical  services. 

We  are  seeking  a BC/BP  primary  care  physician  with  emergency  medicine  experience  or  an  emergency 
trained  physician  for  a full-time  position  in  our  facility.  We  invite  you  to  become  a part  of  our  4-member  team  in 
a modern  ED  with  23,000  annual  visits  and  weekend  double  coverage.  This  position  offers  competitive  compen- 
sation and  an  exceptional  benefit  package. 

Mason  City  represents  the  best  of  the  Midwest.  It  has  quiet,  tree-lined  streets  in  modem  neighborhoods  and 
radiates  that  storybook  "hometown"  feeling.  An  incomparable  lifestyle  can  be  derived  from  the  matchless  public 
and  parochial  school  system,  a strong  and  growing  economic  base  and  the  availability  of  ample  recreational 
activities. 

We  would  welcome  the  chance  to  discuss  how  this  opportunity  can  fulfill  both  your  professional  and 
personal  needs.  For  more  information,  please  contact: 

Laura  Weis,  Representative 

North  Iowa  Mercy  Health  Center  • c/o  Mercy  Health  Services 
4500  Westown  Parkway,  Suite  250  • West  Des  Moines,  Iowa  50266 
515/224-3260;  515/224-3546  (fax) 


418  Iowa  Medicine  Volume  85  / 10  October  1995 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-362-2218 

Des  Moines:  515-245-4688 


Iowa  [Medicine 


Professional  Listing 


Allergy 


Emergency  Medicine 


Internal  Medicine 


John  A.  Caffrey,  Ml),  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology > 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pediatric  and  Adult  Allergy,  PC 
Vcljko  K.  Zivkovich,  MD 
Robert  A.  Column,  MD 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Robert  J.  Barn’,  MI) 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery’  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Rligard,  MI),  FAAD 
James  I).  Bunker,  MD,  FAAD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milncr-Bragc,  Ml) 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


420  Iowa  Medicine  Volume  85/ 10 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 

Family  Practice 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 

Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gcrvich,  MD 
Daniel  J.  Schrocdcr,  MD 
Ravi  K.  Venturi,  MI) 

Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Iotva  Fertility,  PC 
Donald  C.  Voting,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
TVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Insem inations 
Reproductive  Surgery 
Menopause  Management 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Art  on  I,  MD,  FICC 

515/574-6840 

Gastroenterology 

Kenneth  W.  Adams,  DO,  AOBIM 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  11.  Brandt,  MD,  ABIM 
Grace  Z.  Ang,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  MD 
Laurence  S.  Rrain,  MD 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology,  EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Rat  al,  Ml),  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

James  R.  Lamorgcsc,  MI) 

Loren  J.  Mouw,  MD 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

llosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


October  1995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
Robert  Ilayne,  MI) 

Thomas  A.  Carlstrom,  MI) 

David  J.  Roariui,  MI) 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  MI) 

S.  Randy  Winston,  MI) 

Douglas  R.  Koontz,  Ml) 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 
Neurological  Surgery 


Chad  I).  Ahcrnathcy,  Ml) 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 

Neurological  Surgery 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  Ml) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  11.  Watt,  MD 
John  M.  Graethcr,  MD 
Gilbert  W.  Harris,  MD 
James  A.  Davison,  Ml) 

Norman  F.  Woodlief,  MI) 

Erie  W.  Itligard,  Ml) 

David  1).  Saggau,  MD 
Steven  C.  Johnson,  MI) 

Todd  W.  Gothard,  MI) 

309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates,  PC 
Robert  I).  Whincry,  MI) 
Stephen  II.  Wolkcn,  MI) 
Robert  II.  Goffstcin,  MI) 
Lyse  S.  Strnad,  MD 
John  F.  Stamlcr,  MI),  PhD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 


Orthopaedic  Surgery 


l'ort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


North  Iowa  Eve  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MD 
Randall  S.  Brenton,  MI) 
James  L.  Dummett,  MD 
Mick  E.  Vandcn  Bosch,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MI) 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 
Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 


Orthopaedics 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Erieson,  MI) 

Marshall  C.  Grcinian,  MI) 

Steven  R.  Herwig,  DO 
Thomas  O.  Paulson,  MI) 

Mark  K.  Zlab,  MI) 

1-800/248-4443 
1215  Pleasant,  Suite  408 
Des  Moines  50309 
515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry’,  Newton,  Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Ilill,  MD 
Daniel  J.  Blum,  MD 

309  East  Church 
Marshalltown  50158 
515/752-1566 


Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 


Iowa  Orthopaedic  Center,  PC 
Marshall  F'lapan,  MD 
Sincsio  Misol,  MD 
Joshua  1).  Kiniclman,  DO 
Timothy  G.  Kenney,  MD 
Lynn  M.  Lindaman,  MD 
Jeffrey  M.  Farher.  MD 
Kyle  S.  Gallcs,  MD 
Scott  A.  Meyer,  MI) 

Cassini  M.  Igruni,  MD 
Rodney  FA  Johnson,  MI) 
Martin  S.  Roscnfcld,  DO 
Teri  S.  Formanck,  MI) 
Stephen  M.  Naruto,  MD 
Donna  J.  Balds,  Dll) 

Jill  R.  Mcilahn,  DO 
Jacqueline  iM.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 


Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery ’, 
Facial  Plastic  Surgery,  Allergy 


(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  810.00  first 
3 lines;  82.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85  / 10  October  1995  421 


Iowa  Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MI) 

Eugene  Peterson,  MD 
Richard  B.  Merrick,  Ml) 

Peter  V.  Bocsen,  MD 
Robert  II.  Updegraff,  MD 
3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-Head  & Neck 
Surgery,  PC 

Thomas  J.  Benda,  Sr.,  MD 
James  >V.  White,  MD 
Craig  C.  Hcrther,  MD 
Thomas  J.  Benda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MD 
Guy  E.  McFarland,  MD 
Thomas  F.  Y'incr,  MD 
Douglas  E.  Dawson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 


Perinatology 


I)es  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsagcr,  MD 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  and  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 

Physical  Medicine  & 
Rehabilitation 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  I).  Schncll,  MD 

Earccduddin  Ahmed,  MI) 

Arthur  B.  Searle,  MI) 

Bogdan  E.  Krysztofiak,  MD 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MD 
Steven  G.  Berry,  MD 
Donald  L.  Burrows,  MI) 

Michael  Witte,  DO 
Gerard  A.  Matysik,  DO 
Donald  R.  Shumate,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 


Surgery 


Wendell  Downing,  MD 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 

Fort  Dodge  Medical  Center,  PC 
Ralph  E.  Woodard,  MD,  FACS 
Dan  P.  Warlick,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


i! 


Robert  G.  Smits,  MI),  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery 

Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 
Des  Moines  50314 
515/244-5225 

Ear,  Nose  and  Throat  Surgery \ 

Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


Rehabilitation  Medicine  Associates 
William  1).  dcGravcIlcs,  Jr.,  MD 
Charles  F.  Dcnhart,  MI) 

Marvin  M.  Hurd,  MD 
William  C.  Koenig,  Jr.,  MD 
Karen  Kicnker,  MD 
Todd  C.  Troll,  MI) 

Lori  A.  Sapp,  MI) 

Younker  Rehabilitation  Center 
Iowa  Methodist  Medical  Center 
1200  Pleasant 
Des  Moines  50308 
515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  LaMorgesc,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology >,  Psychiatry ’,  Anesthesiology, 
Rheumatology 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Advertising  Index 


Bemie  Lowe  & Associates 427 

Blue  Cross  Blue  Shield 41* 

Central  Systems,  Inc 401 

Clarkson  College 40£ 

Franciscan  Skemp  Healthcare 417 

IMS  Services 39( 

Medical  Protective 38( 

Mercy  Hospital  40' 

MMIC 42" 

Medical  Management  Strategies  ....39* 

Monroe  Clinic 41. 

North  Iowa  Mercy  Health  Center  ..4T 

OccuSystems,  Inc 39 

U.S.  Air  Force 41 


422  Iowa  Medicine  Volume  85 / 10  October  1995 


Iowa  I Medicine 


THE  PRESIDENT  COMMENTS 


PAGs  are  a reality 


In  an  ideal  society,  political  action  com- 
mittees would  not  be  needed.  Whether  or 
not  you  favor  the  PAC  system,  PACs  are 
a reality  and  serve  a function.  I believe  they 
enhance  access  to  political  candidates  and 
members  of  state  legislatures  and  U.S.  Con- 
gress. PACs  also  provide  groups  and  organi- 
zations with  a way  to  get  their  candidates 
elected.  If  other  groups  with  political  inter- 
ests fund  a PAC,  it  seems  to  me  that  we  must 
also  do  so  to  be  sure  that  our  interests  are 
represented. 

IMPAC,  which  represents  Iowa  physicians, 
is  a bipartisan  organization.  Local  IMPAC 
members  assist  in  evaluating  candidates 
seeking  support.  Previous  voting  records  and 
demographics  of  a voting  district  are  also 
used  in  determining  support.  If  a 
legislator  has  not  supported  our 
position  at  least  part  of  the  time  it 
is  unlikely  he  or  she  will  receive 
financial  support  from  IMPAC. 

IMPAC  has  done  very  well  in 
supporting  winning  candidates.  In 
1992,  86  of  the  candidates  sup- 
ported by  IMPAC  won.  In  1994, 

IMPAC  was  involved  in  114  state  races;  105 
of  these  candidates  won — a success  rate  of 
92%. 

In  1992,  IMPAC  contributed  892,000  to 
political  campaigns.  In  the  amount  spent  we 
ranked  third  as  an  individual  group  behind 
the  Iowa  State  Education  Association  and 
Tax  Payers  United.  However,  the  trial 
awyers  and  the  Iowa  State  Bar  Association 


ranked  fourth  and  seventh  and  their  com- 
bined expenditures  were  861,000  greater 
than  IMPAC.  In  1994,  our  contribution  to 
state  candidates  was  875,427,  which  dropped 
us  to  a ranking  of  sixth  in  PAC  spendings. 
The  trial  lawyers  jumped  to  fourth  place 
spending  878,000  and  the  Bar  Association 
ranked  seventh  contributing  874,500.  As 
you  can  see,  Iowa  lawyers  gave  candidates 
for  state  office  nearly  twice  the  amount  given 
by  organized  medicine.  This  makes  it  diffi- 
cult to  pass  meaningful  tort  reform. 

A portion  of  IMPAC  dues  go  to  AMPAC. 
AMPAC  supported  all  four  of  our  congres- 
sional candidates,  contributing  over  830,000 
directly  and  conducting  polls  for  Dr.  Greg 
Ganske  and  Jim  Lightfoot. 

Membership  and  contribu- 
tions may  wax  and  wane:  politics 
never  ceases.  We  are  all  aware  of 
the  political  revolution  taking 
place  in  Washington  with  the  cur- 
rent congress.  Columnist  David 
Broder  has  referred  to  the  current 
congress  as  one  of  the  most  signif- 
icant in  40  years.  All  of  us  who 
contributed  to  IMPAC  and  supported  candi- 
dates in  various  other  ways  had  something  to 
do  with  this.  Our  support  of  IMPAC  must 
continue  and  increase.  ^ 


In  1994, 
IMPAC  was 
involved  in  114 
state  races; 
105  of  these 
candidates  won. 


Iowa  Medicine  Volume  85/11 


Joseph  Hall,  Ml) 


November  1995  431 


Iowa  | Medicine 


FEATURE  ARTICLE 


The  right 
to  privacy 


public’s 
right 
to  know 


Joseph  Hall,  MD 

Dr.  Hall  is  a radiologist 
practicing  in  Des  Moines. 
He  is  president  of  the 
Iowa  Medical  Society. 
This  article  was  written 
in  consultation  with  IMS 
legal  counsel. 


Recent  incidents  have  focused  attention  on 
Board  of  Medical  Examiners  (BME)  activities 
in  disciplining  physicians.  The  key  issue  is 
what  information  is  public  and  what  is 
confidential  during  the  investigation  of 
complaints  and  in  disciplinary  proceedings 
by  a licensing  board  against  a professional 
licensed  by  the  state. 

Maintaining  a balance  between  the  rights 
of  a licensee,  the  BME’s  need  to  obtain 
extensive,  sometimes  privileged  information 
and  the  public’s  right  to  know  is  critical. 
Unfortunately,  that  delicate  balance  may  be 
in  jeopardy.  In  several  cases,  the  statement 
of  charges  issued  by  the  BME  — a public 
document  — has  appeared  to  include 
information  from  complaint  and  investigative 
files.  Complaint  and  investigative  files  and 
information  they  contain  are  specifically 
made  confidential  by  law. 

IMS  concerned  over  “blurring”  of  lines 

The  IMS  is  increasingly  concerned  about 
the  blurring  of  the  lines  between  information 
which  is  specifically  made  confidential  under 
state  law  and  that  which  is  public.  Since  the 
law’s  drafting  and  enactment  in  1977,  the 
IMS  has  supported  the  principle  that  the 
statement  of  charges  is  public 
when  properly  prepared. 

When  the  statement  of  charges 
is  public,  agencies  of  state 
government  are  accountable. 

Public  accountability  protects 
patients  and  provides  a means  for 
elected  officials,  the  public  and  the 


group  being  regulated  to  monitor  the 
activities  of  the  regulators.  The  goal  is  to 
ensure  that  state  regulators  correctly 
implement  the  statutes. 

This  is  the  basis  of  the  state’s  open  records 
law  and  administrative  procedures  act. 
However,  state  laws  also  recognize  that  in 
order  to  maximize  the  flow  of  information  to 
licensing  boards,  limits  on  public  disclosure 
must  exist.  With  regard  to  complaints 
against  licensed  professionals,  the  statutory 
limits  are  clear. 

Disciplinary  proceedings  are  considered 
contested  cases  under  the  Administrative 
Procedures  Act,  Chapter  17A,  enacted  in 
1974.  Since  the  notice  of  hearing  in  a 
disciplinary  proceeding  under  Section 
17A.12  was  not  specifically  made 
confidential,  it  is  a public  record  pursuant  to 
the  state  Public  Records  Eaw  enacted  in 
1967,  so  long  as  the  notice  was  limited  to  the 
information  required  by  Section  17A.12  and 
did  not  include  information  made  privileged 
by  Section  272C.6(4). 

Section  17A.12  of  the  Iowa  Code  provides 
that  the  statement  of  charges  is  to  contain 
only  the  following  elements:  the  name  of  the 
licensee,  a reference  to  the  statute  or  rules 
alleged  to  be  violated  and  a “short, 
plain  statement  of  the  matters 
asserted”.  Chapter  272C.6(4) 
limits  what  can  appear  in  the 
short,  plain  statement  contained 
in  the  notice  by  providing  that 
complaint  and  investigative 
information  is  confidential.  If 


The  statement  of 
charges  is  pubSic 
but  the  information 
if  contains  is 
strictly  limited. 


432  Iowa  Medicine  Volume  85  111  November  1995 


FEATURE  ARTICLE 


such  confidential  investigative  information 
finds  its  way  into  the  statement  of  charges, 
the  statement  is  contaminated  and  its  release 
violates  the  law. 

The  IMS  has  long  supported  the  carefully 
crafted  balance  the  law  contains;  the 
statement  of  charges  is  public  but  the 
information  it  contains  is  strictly  limited. 
IThe  IMS  believes  current  statutes  are  violated 
when  the  BME  files  (and  immediately  releases 
to  the  press)  statements  of  charges  which 
contain  investigative  information,  unproven 
allega-tions  and  other  unnecessary  narrative 
detail. 

IMS  position  made  clear  in  court 

The  IMS  filed  a petition  of  intervention  and 
a statement  of  position  in  the  much 
publicized  case  of  John  Doe  II.  These 
reiterate  the  position  that  a statement  of 
charges  which  is  contaminated  with 
confidential  information  cannot  legally  be 
made  public.  The  IMS  does  not  assert  that  all 
statements  of  charges  are  confidential. 

IMS  representatives  were  actively  involved 
in  the  legislative  proceedings  during  the 
passage  of  the  1977  bill  regulating  licensed 
professionals.  The  purpose  was  to  improve 
professional  discipline  for  the  protection  of 
the  public.  The  IMS  supported  the  bill 

The  legislation  provided  for  the  the 
maximum  flow  of  information  to  licensing 
boards.  Licensees  are  required  to  report  to 
their  respective  boards  negligent  or  careless 
acts  or  omissions  of  others  licensed  by  the 
same  board.  Insurance  companies  are 
required  to  report  “incidents”  involving 
insured  licensees  which  may  constitute 
negligent  or  careless  acts  or  omissions.  Other 
persons  are  encouraged  to  report  incidents. 
Licensing  boards  were  given  the  power  to 
require  licensees  to  submit  to  physical  or 
mental  examinations  which  could  be  used 
against  them.  Sweeping  powers  were  granted 
to  licensing  boards  to  obtain  professional 
records  “whether  or  not  privileged  or 
confidential  under  law”. 


As  a result,  the  licensing  board’s  complaint 
and  investigation  files  contain  information 
which  has  universally  been  considered 
privileged  and  confidential  medical  and 
mental  health  information,  especially  patient 
specific  information  and  patient  records. 

The  law  balances  the  need  to  protect  the 
public  through  effective  license  discipline 
against  the  public  policy  of  protecting 
medical  and  mental  health  information, 
especially  patient  specific  information  and 
patient  records.  This  balancing  is  expressed 
in  Section  272C.6(4)  by  providing  that  the 
BME’s  complaint  files,  investigation  files  and 
other  investigation  reports  and  information 
are  privileged  and  confidential  and  not 
subject  to  discovery  or  subpoena. 

The  BME  has  not  been  granted  the 
authority  to  decide  what  information  is 
privileged  and  confidential  in  their  complaint 
and  investigative  files  — it  all  is.  Without  this 
protection,  people  would  be  reluctant  to  file 
complaints  and  provide  information,  fellow 
professionals  would  be  reluctant  to  be 
“informers”  and  patient  records  would  not  be 
forthcoming. 

The  law  also  provides  for  accountability  by 
making  public  the  final  decision  and  findings 
of  fact  in  license  discipline  proceedings  and 
informal  settlements.  Each  licensing  board 
must  file  an  annual  report  to  the  legislature 
including  the  number  of  complaints, 
judgments  and  settlements  investigated  by 
the  board,  the  number  of  formal  disciplinary 
proceedings  commenced  by  the  board  and 
the  number  and  types  of  sanctions  imposed. 

A careful  balance 

Effective  license  discipline  requires  the 
provision  of  the  maximum  information 
possible  to  the  licensing  boards  while 
maintaining  the  privileged  and  confidential 
status  of  medical  and  mental  health 
information,  especially  patient  specific 
information.  All  in  all,  the  law  is  a careful 
balance  of  conflicting  public  policies  to 
achieve  effective  discipline.  HZ3 


The  law  is  a careful 
balance  of 
conflicting  public 
policies  to  achieve 
effective  license 
discipline. 


Iowa  Medicine  Volume  85 /II  November  1995  433 


Iowa  I Medicine 


IMS  Update 


CURRENT  ISSUES 


AT  A GLANCE 


In  January,  the  IMS 
continues  its  education- 
al effort  in  the  area  of 
violence  prevention. 
The  January  issue  of 
Iowa  Medicine  will  be 
devoted  to  elder  abuse. 
Experts  will  discuss 
how  to  recognize  elder 
abuse,  why  elderly  peo- 
ple tolerate  abuse  and 
physician  reporting 
responsibilities. 

• 

Jamal  Hoballah,  MD,  a 
surgeon  in  Iowa  City, 
has  been  appointed  to 
replace  William  Bonney, 
MD  as  District  II  IMS 
Councilor.  Dr.  Bonney 
has  retired. 

♦ 

IMS  dues  statements 
were  mailed  in  mid- 
October.  Iowa  is  unified 
at  the  state  and  county 
levels.  Prompt  payment 
of  your  dues  will  be 
greatly  appreciated. 


Did  you  get  your  IMS  Directory? 


You  should  already  have  received  your 
new  1995-96  IMS  Membership  Directory.  The 
Directory  contains  a listing  of  IMS  member 
physicians,  a physician  referral  section  and 
other  pertinent  information.  If  you  have  not 
received  your  directory,  please  call  Sheryal 
Westbrook  at  the  IMS,  515/223-1401  or 
800/747-3070.  Extra  copies  are  available  to 
IMS  members  for  $10. 


Specialty"  Society  Update 

A presentation  by  Medco  of  Iowa  on  the  first  six 
months  of  managed  mental  health  care  for 
Medicaid  patients  highlighted  the  Iowa  Psychiatric 
Society’s  Annual  Meeting  in  Iowa  City  October  27- 
28.  The  IPS  recently  completed  a survey  of  mem- 
bers and  their  experiences  with  Medco;  results 
were  shared  with  various  governmental  agencies 
and  the  Governor’s  office. 

In  recognition  of  Mental  Illness  Awareness  Week, 
the  IPS  and  several  other  organizations  sponsored 
a conference  on  mental  health  insurance  coverage 
at  the  Des  Moines  Botanical  Center  October  6. 

The  Iowa  Association  of  County  Medical  Examiners 
Annual  Meeting  was  held  November  3 at  the 
Sheraton  Inn,  Cedar  Rapids. 

The  Iowa  Association  of  Pathologists  recently 
elected  new  officers  for  1996-97:  President  — 
John  Van  Rybroek,  MD,  Iowa  City;  Secretary- 
Treasurer  — Doryl  Buck,  MD,  Cedar  Rapids. 

Roy  Overton,  II,  MD,  president  of  the  American 
Medical  Directors  Association,  Iowa  Chapter,  was 
appointed  by  the  Governor  as  a delegate  to  the 
recent  White  House  Conference  on  Aging. 

New  officers  for  the  Iowa  Medical  Group 
Management  Association  are:  President  — Nancy 
Park;  President-elect  — Steve  Hilpiper;  Secretary 
— Denise  Chaffee;  Treasurer  — David  Lindner;  Past 
President  — Alice  Eveleth.  New  board  members  are: 
Julie  Barto,  Joy  Willis,  David  Weiss  and  Terry  Stone. 

For  more  information  about  any  of  the  above 
meetings,  call  Dana  Petrowsky  or  Dave  Fumeaux 
at  IMS  Services,  515/223-2816  or  800/728-5398. 


Schedule  change  for  Iowa  Medicine 


As  part  of  the  IMS  strategic  plan,  the  IMS 
Board  of  Trustees  approved  a reduction  in 
the  number  of  issues  of  Iowa  Medicine  which 
will  be  published  each  year. 

The  Journal,  like  other  scientific  publica- 
tions across  the  country,  has  suffered  from 
the  loss  of  pharmaceutical  advertising  and 
skyrocketing  paper  costs. 

Consequently,  the  Board  voted  to  publish 
Iowa  Medicine  nine  times  each  year  rather 
than  monthly.  However,  the  Board  stressed 
that  the  format  of  Iowa  Medicine  will  remain 
the  same. 

Beginning  in  1996,  the  following  issues 
will  be  combined  — May/June,  July/August 
and  November/December.  A one-page  news- 
letter will  be  sent  to  all  members  in  June, 
August  and  December. 

IMS  video  well-received  in  Des  Moines 


Representatives  of  the  Des  Moines  busi- 
ness community,  the  Iowa  Legislature,  law 
enforcement  and  others  attended  the  Des 
Moines  premier  of  the  Iowa  Medical  Society 
video  “Break  the  Silence;  Begin  the  Cure”. 

Bonnie  Campbell,  director  of  the  U.S. 
Justice  Department’s  Violence  Against 
Women  office,  was  the  keynote  speaker. 

Ms.  Campbell  praised  the  Iowa  Medical 
Society  and  the  American  Medical 
Association  — in  particular,  past  AMA 
President  Dr.  Robert  McAfee  — for  their 
efforts  in  the  area  of  family  violence. 

Also  attending  the  Des  Moines  premier  of 
the  IMS  video  were  Iowa  Lt.  Governor  Joy 
Corning  and  Des  Moines  Police  Chief  William 
Moulder. 

All  three  Des  Moines  television  stations 
and  WHO-radio  did  stories  on  the  IMS  video 
and  the  domestic  violence  education  pro- 
gram. EJ 


434  Iowa  Medicine  Volume  85/11  November  1 995 


Who? 


Tou. 

Sky  Plus®  Travel  Club  is  introducing 
a special  program  exclusively  for  IMS 
Association  Members  and  their  families 


What? 


With  the  IMS/Sky  Plus®  Travel  Club, 
you  save  every  time  you  travel. ..on  air 
fares,  hotels,  car  rentals,  and  more. 


Or  phone  1-800-723-8686 

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Patients  aren’t  the  only  ones  who 
need  help  choosing  managed  care 


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With  so  many  managed  care 
organizations,  it’s  hard  to  choose 
the  right  ones.  And  a mistake  could 
be  very  costly  for  your  practice. 

But  Medical  Management 
Strategies  can  help.  Our  CEO, 

Gary  Nielsen,  CPA,  focuses 
exclusively  on  medical  practice 
accounting.  This  lets  him  devote 
all  his  energies  to  keeping  up-to- 
date  on  managed  care... researching 
for  the  right  MCOs...and  nego- 
tiating successful  contracts.  Call 
today  for  a no-cost  consultation. 

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Fellow:  HFMA  • Member:  ACHE, 
AICPA  Former  hospital  CFO 


This  is  a comprehensive  consultation  from  a 
consultant  with  the  up-to-date  knowledge  and 
experience  to  resolve  today’s  practice  issues 


This  offer  is  only  valid  until  12/15/95. 


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800-863-2412 


Includes  discussion  with  practitioner  and  front  office 
personnel  of  procedures,  controls  and  problems 


Iowa  [Medicine 


Futures 


AT  A GLANCE 


A recent  article  in  USA 
Today  says  the  GOP 
plan  to  turn  Medicaid 
over  to  the  states  faces 
three  major  stumbling 
blocks.  The  president 
will  oppose  it;  interest 
groups  will  lobby  hard 
against  it  and  states 
that  stand  to  see  fund- 
ing drops  under  the 
new  plan  will  pressure 
their  lawmakers  to 
oppose  it. 

• 

A recent  study  found 
that  babies  delivered  by 
C-section  and  dis- 
charged within  24 
hours  of  delivery  are 
3.3  times  more  likely  to 
get  sick  enough  for 
readmittance  than  if 
they  stayed  two  or  more 
days.  The  study  also 
found  that  58%  of  moth- 
ers with  HMO  coverage 
were  discharged  within 
24  hours  or  less  of 
delivery  while  only  36% 
of  non- HMO  mothers 
were  discharged  within 
24  hours. 


IMS  continues  meetings  with  Medco 


Representatives  of  the  Iowa  Medical 
Society  and  the  Iowa  Psychiatric  Society 
(IPS)  continue  meeting  with  officials  of 
Medco  Behavioral  Care  (MBC),  the 
Department  of  Human  Services  and  the 
Governor’s  office  regarding  concerns  about 
managed  mental  health  care  for  Iowa’s 
Medicaid  population. 

The  September  Iowa  Medicine  contained 
a story  which  examined  the  first  six  months 
of  operations  by  MBC,  the  company  under 
contract  with  the  state  to  manage  mental 
health  services  for  Title  19  patients. 

The  Iowa  Medicine  story  outlined  a num- 
ber of  concerns  about  MBC  operations 
expressed  by  physicians,  juvenile  judges, 
legal  services  and  other  advocates  for  chil- 
dren. In  the  story,  officials  of  Medco  and  the 
Department  of  Human  Services  (DIIS)  said 
Medco  is  working  to  correct  problems. 

The  Des  Moines  Register  also  examined 
the  issue  in  a lengthy  story  in  its  Sunday, 
September  18  edition.  This  story  and  a sub- 
sequent editorial  explored  the  question  of 
whether  patients — especially  children — are 
suffering  because  of  Medco’s  policies. 

In  an  attempt  to  work  out  problems,  IMS 
and  IPS  staff  have  held  frequent  meetings 
with  Medco  representatives. 

Late  this  summer,  the  IPS  surveyed  its 
members  regarding  Medco’s  policies  and  per- 
formance. Results  of  this  survey  were  shared 
with  the  DHS,  Medco  staff  and  the  Governor’s 
office.  A second  survey  is  underway  now. 

Key  issues  discussed  at  the  meetings 
include  difficulty  in  certifying  needed  patient 
care,  cumbersome  processes,  inappropriate 
claim  denials  and  delays  in  claims  payment. 

In  addition  to  special  meetings,  IMS  and 
IPS  staff  also  participate  in  a regular  Provider 
Round  Table  hosted  by  Medco. 

For  more  information  about  Medco 
claims  payment,  see  story  on  page  440,  the 
Medical  Economics  section. 


Medicare  debate  laughable,  tragic’ 


A recent  editorial  in  the  Chicago  Sun- 
Times  says  the  debate  over  the  fate  of 
Medicare  has  reached  proportions  which  are 
“at  once  laughable  and  tragic”.  Those  on  both 
sides  of  the  debate  are  being  criticized  for 
inundating  the  public  with  contradictory, 
inflammatory  and  mostly  self-serving  claims. 

Meanwhile,  James  Todd,  MD,  executive 
vice  president  of  the  AMA,  said  the  AMA’s  ini- 
tial reaction  to  the  Republican  Medicare 
reform  plan  is  “basically  favorable”.  In  par- 
ticular, Dr.  Todd  cited  a reduction  in  govern- 
ment regulation  over  laboratories  and 
antitrust  proposals. 

Ethical  implications  of  managed  care 


A coalition  of  New  Jersey  consumer  groups 
is  asking  the  state’s  Board  of  Medical 
Examiners  to  investigate  the  legal  and  ethical 
implications  of  managed  care  contracts  that 
reward  physicians  for  containing  costs. 

The  group  is  also  concerned  about  plans 
requiring  physicians  to  sign  agreements  that 
bar  them  from  discussing  the  organization’s 
utilization  review  procedures.  EH] 


IMS  Services  offers  managed 

CARE  NEWSLETTER 

IMS  members  can  get  the  independent 
newsletter  Physician  Network  Insider  at  a 
significant  discount.  The  newsletter  is  pub- 
lished by  United  Communications  Group 
(UCG)  which  also  publishes  Part  B News. 

The  Physician  Network  Insider  provides 
unbiased  inside  advice  which  can  help  physi- 
cians and  their  practice  managers  survive 
and  prosper  under  managed  care. 

For  more  information,  call  UCG  at 
800/929-4824,  ext.  223.  (Mention  the  IMS.) 
You  will  receive  a subscription  form  in  the 
mail  in  the  near  future. 


436  Iowa  Medicine  Volume  85/11  November  1 995 


CURRENT  ISSUES 


C H M I $ Update 


As  part  of  the  Iowa  Medical  Society’s  ongoing  effort  to  educate  Iowa  physicians  about  the 
Community  Health  Management  Information  System  (CHMIS),  this  CHMIS  Update  page  is  a regu- 
lar feature  in  Iowa  Medicine. 


Progress  toward  the  July,  1 996  implemen- 
tation of  Iowa’s  CHMIS  continues.  Following 
is  a compilation  of  recent  actions  of  the  IMS 
CHMIS  Committee,  the  CHMIS  Governing 
Board  and  several  subgroups  appointed  by 
the  Governing  Board. 

The  Community  Health  Management 
Information  System  (CHMIS)  Governing 
Board  met  September  15,  1995.  The  most 
important  issue  was  approval  of  the 
Request  for  Proposal  (RFP)  for  the  data 
repository.  The  data  repository  will  be  the 
secure  and  confidential  storage  receptacle 
for  storage  of  data  collected  by  CHMIS. 

Organizations  interested  in  bidding  on 
the  data  repository  had  until  September  28 
to  send  letters  of  intent  and  are  to  submit 
bids  by  November  15.  The  Governing  Board 
will  select  a vendor  by  December  15,  1995. 

IMS  will  not  bid  on  CIIMIS  repository 

The  IMS  Committee  on  CHMIS  had  rec- 
ommended IMS  staff  seriously  explore 
making  a bid  on  the  data  repository;  this 
was  supported  by  the  Board  of  Trustees. 
Since  the  IMS  would  not  be  able  to  under- 
take this  project  alone,  staff  met  with  the 
Association  of  Iowa  Hospitals  and  Health 
Systems  and  a neutral  third  party  experi- 
enced in  electronic  data  transfers  as 
potential  partners  to  submit  a viable  bid. 

However,  after  reviewing  the  RFP  and 
deliberating  about  how  the  IMS  could  best 
advocate  for  physicians  in  the  CIIMIS 
process,  it  was  decided  not  to  submit  a bid 
for  the  CHMIS  data  repository. 

Primary  concerns  were  the  lack  of  time 
to  develop  software  and  test  the  system  by 
July,  1996,  an  uncertainty  about  generat- 
ing revenue  to  fund  the  repository  and  a 
requirement  that  the  data  repository  ven- 
dor cannot  have  a vested  interest  in  the 
outcome  of  the  data.  This  last  requirement 
seemed  to  effectively  eliminate  the  IMS 
and  its  potential  partners  from  the  bidding. 


No  certified  CHMIS  networks  yet 

The  Governing  Board  approved  the  first 
steps  networks  must  take  to  become  certi- 
fied. Networks  must  first  become  accredit- 
ed by  the  Electronic  Healthcare  Network 
Accreditation  Commission  (EIINAC),  an 
organization  committed  to  developing  net- 
work standards  across  the  U.S.  Once  net- 
works become  accredited,  they  must  meet 
additional  criteria  which  will  be  published 
in  the  Iowa  Administrative  Rules. 

Keep  in  mind  there  are  no  certified 
CHMIS  networks  at  this  time.  There  prob- 
ably will  not  be  certified  networks  until 
close  to  the  July  1,  1996  implementation 
date.  There  are  software  companies  and 
potential  networks  traveling  Iowa  using 
CHMIS  as  a selling  tool.  Physicians  should 
be  very  cautious  about  any  firm  claiming 
to  be  a certified  network  at  this  time. 

What  should  physicians  do? 

The  CHMIS  Governing  Board  has  made 
it  clear  that  physicians  who  face  a burden 
complying  with  the  law  will  not  be  penal- 
ized on  July  1,  1996  if  they  have  a plan  and 
are  working  to  meet  CHMIS  requirements. 

With  this  in  mind,  IMS  staff  recommend 
physicians  wait  until  more  decisions  are 
made  about  CHMIS  before  expending 
funds  to  meet  CHMIS  requirements. 

The  best  strategy  is  to  stay  informed 
about  CHMIS  developments  and  formulate 
a strategy  to  comply  with  the  law.  Do  not 
panic  and  buy  computer  equipment  and 
software  because  of  a sales  presentation. 
Watch  for  more  guidance  in  future  issues  of 
Iowa  Medicine. 

The  IMS  Board  of  Trustees  met  recently  with 
representatives  of  the  CHMIS  Executive 
Committee.  Watch  next  month ’s  Iowa  Medicine 
for  a report. 


M 


\ » / 


on  your  horizon  July  1,  1996 


YOUR  representatives 
on  state  CHMIS 
committees: 

CHSV15S 

Governing  Board: 


Dale  Andringa,  MD 
Des  Moines 
515/241-4102 

Beth  Bruening,  MD 
Sioux  Citv 
712/233-1529 


CHSVSBS  advisory 
committees: 


Communications/ 

Education 

Laine  Dvorak,  MD 
Clarence  Denser,  Jr.,  MD 

Data  Advisory 
John  Brinkman,  MD 

Ethics/Confidentiality 

Charles  Jons,  MD 

Quality  Review 

Elie  Saikaly,  MD 
William  Langley,  MD 

Technical  Advisory 
Mark  Purtle,  MD 


IMS  CHMIS 
Committee: 


Terrence  Briggs,  MD  (chair) 

IMS  staff: 

Ed  Whitver 
Barb  Heck 
Dean  Gillaspey 


Iowa  Medicine  Volume  85 /II  November  1995  437 


Iowa  [Medicine 


Legislative  Affairs 


AT  A GLANCE 


In  testimony  before  the 
Senate  Labor  and 
Human  Resources  Com- 
mittee, AM  A Trustee 
Palma  Formica,  MD, 
voiced  strong  AM  A sup- 
port for  S.  969,  which 
would  provide  mothers 
and  babies  with  appro- 
priate hospital  coverage 
following  delivery.  The 
AMA  believes  physicians 
and  patients  should 
make  discharge  deci- 
sions without  outside 
interference,  said  Dr. 
Formica.  So  far,  10 
states  have  enacted  leg- 
islation to  protect  moth- 
ers and  newborns. 

• 

Murder  charges  against 
Jack  Kevorkian,  MD 
have  been  dropped,  but 
the  retired  pathologist 
faces  charges  of  assisted 
suicide  in  the  1991 
deaths  of  two  women, 
the  second  and  third  of 
25  he  has  attended.  The 
AMA  publicly  deplored 
the  decision  to  drop  the 
charges. 


More  on  PA  rules 


An  agreement  has  been  reached  between 
the  Board  of  Medical  Examiners  and  the 
Board  of  PA  Examiners  on  several  issues 
relating  to  physician  assistant  supervision. 

The  joint  rules  review  group  composed  of 
representatives  of  the  two  boards  have  agreed 
to  continue  the  current  requirement  that  a 
PA  have  one  year  of  experience  before  prac- 
ticing at  a remote  site  where  the  physician  is 
not  always  present. 

The  BPAE  may  reduce  the  requirement  to 
six  months  through  a waiver  process  if  the 
supervising  physician  and  PA  have  worked 
together  at  the  same  location  for  at  least 
three  months  and  the  supervising  physician 
reviews  and  signs  charts  documenting  the 
PA’s  patient  care  at  least  weekly  for  the  first 
year  of  practice  at  the  remote  site. 

The  current  requirement  of  weekly  visits 
by  the  supervising  physician  to  a remote  site 
has  been  reduced  to  every  two  weeks  for  PAs 
with  more  than  one  year  of  practice  experi- 
ence. Exceptions  may  be  made  for  emer- 
gency circumstances. 

Drug  Therapy  Management  by  Pharmacists 

A new  draft  of  rules  has  been  issued  by  the 
Board  of  Pharmacy  Examiners  relating  to 
drug  therapy  management  by  pharmacists. 
The  new  draft  would  replace  those  that  were 
published  for  comment  in  June. 

Several  changes  have  been  made  to 
attempt  to  address  IMS  concerns  about  the 
rules;  however,  preliminary  comments  from 
members  of  the  IMS  Committee  on  Legis- 
lation indicate  that  the  changes  are  not  suffi- 
cient to  receive  IMS  support.  The  IMS  will 
share  specific  concerns  with  the  Board  of 
Pharmacy  Examiners. 

Contact  Lens  Prescriptions 

The  Board  of  Optometry  Examiners  has 
published  rules  for  comment  relating  to  the 
release  of  prescriptions  for  contact  lenses  and 


spectacle  lenses.  The  initial  draft  of  the  rules 
attempted  to  regulate  ophthalmologists  as 
well  as  optometrists. 

Both  the  IMS  and  the  Iowa  Academy  of 
Ophthalmology  have  sent  comments  request- 
ing that  the  references  to  prescriptions  by 
MDs  and  DOs  be  removed  because  the  Board 
of  Optometry  Examiners  has  no  authority 
over  physicians. 

BME  Rules  for  Surgical  Care 

The  Board  of  Medical  Examiners  has  pub- 
lished rules  for  comment  establishing  stan- 
dards of  practice  for  preoperative,  operative 
and  postoperative  patient  care. 

The  rules  provide  that  the  surgeon  of 
record  in  an  operative  case  is  responsible  for 
rendering  an  appropriate  preoperative  diag- 
nosis, selecting  the  operation  to  be  per- 
formed in  consultation  with  the  patient, 
determining  the  patient’s  fitness  for  the  oper- 
ation, assuring  that  informed  consent  is 
obtained  and  managing  the  patient’s  postop- 
erative care. 


Legislative  videotape  available 

A videotape  presentation  is  available  to 
Iowa  physicians  who  want  information  on  the 
Iowa  Medical  Society’s  priorities  for  the  1996 
Iowa  Legislature.  The  tape  is  about  20  min- 
utes long.  On  the  video,  physicians  involved 
in  the  IMS  legislative  program  discuss  the 
IMS  priorities  and  the  impact  of  grass  roots 
involvement  in  the  political  process. 

As  scheduling  permits,  Paul  Bishop,  IMS 
legislative  liaison,  will  be  on  hand  to  answer 
questions  after  the  tape  is  shown.  The  video 
would  make  a good  program  for  county  med- 
ical societies  or  specialty  societies. 

Copies  of  the  tape  are  available  for  loan  to 
IMS  members.  To  borrow  a tape  or  to  arrange 
for  a legislative  briefing  in  your  area,  call 
Paul  Bishop  at  the  IMS,  515/223-1401  or 
800/747-3070. 


438  Iowa  Medicine  Volume  85/11  November  1 995 


CURRENT  ISSUES 


Postoperative  care  management  includes 
delegating  care  to  another  qualified  physi- 
cian or  delegating  defined  aspects  of  such 
care  to  an  appropriately  trained  nonphysi- 
cian practitioner.  Fee  splitting  or  giving  or 
receiving  fees  in  return  for  delegating  postop 
care  is  prohibited.  These  rules  codify  a pre- 
viously issued  declaratory  ruling. 

For  copies  of  any  of  these  rules,  call 
Becky  Roorda  at  the  IMS,  515/223-1401  or 
800/747-3070,  extension  618.  El 


Coming  next  month  . . . 

Is  your  pension  safe  in  the  event  you  are 
sued?  Read  the  December  Iowa  Medicine 
Legislative  Affairs  section  for  a legal  opinion 
on  pensions  and  Iowa  law. 


Occupational  Medicine 

Des  Moines,  Iowa 
(Career  Practice  Opportunity) 


OccuSystems,  Inc.  is  the  largest  national  occupational  health  care 
practice  management  company  in  the  U.S.  today.  We  are  currently 
seeking  a primary  care  physician  for  our  occupational  health  center 
in  Des  Moines,  Iowa. 

Occupational  medicine  experience  is  desirable  but  not  required  . We 
offer  regular  work  hours  with  a limited  rotating  call.  In  addition,  we 
guarantee  an  excellent  starting  salary  along  with  a year-end  bonus 
program.  Plus  progressive  future  growth  and  a comprehensive  corpo- 
rate fringe  benefit  program  . The  chosen  candidate  will  assist  in  the 
development  of  the  Des  Moines,  Iowa  market. 

If  you  are  interested  or  would  like  additional  information  on  this  or 
other  opportunities,  call  Jeff  Moffett,  C.M.S.R.  or  Matt  Mear  at  1-800- 
345-9958  or  send  your  CV  to: 


Recruiting  Dept. 

OccuSystems,  Inc. 

3010  LB)  Freeway,  Suite  400 
Dallas,  Texas  75234 

OccuSystems,  Inc. 

Innovative  solutions 
for  occupational  healthcare 


OccuSystems,  Inc.  is  an  equal  opportunity  employer. 


^/mei^y  health  center  Emergency  Medicine  Opportunity 

MASON  CITY.  IOWA 

North  Iowa  Mercy  Health  Center  (NIMHC),  Mason  City,  Iowa,  is  a private,  not-for-profit,  350-bed  medical 
center  that  services  a 14+  county  region  in  north  central  Iowa.  For  most  of  a century,  NIMHC  has  combined  the 
most  advanced  technology  with  compassionate  care  to  provide  our  region  with  quality  medical  services. 

We  are  seeking  a BC/BP  primary  care  physician  with  emergency  medicine  experience  or  an  emergency 
trained  physician  for  a full-time  position  in  our  facility.  We  invite  you  to  become  a part  of  our  4-member  team  in 
a modern  ED  with  23,000  annual  visits  and  weekend  double  coverage.  This  position  offers  competitive  compen- 
sation and  an  exceptional  benefit  package. 

Mason  City  represents  the  best  of  the  Midwest.  It  has  quiet,  tree-lined  streets  in  modem  neighborhoods  and 
radiates  that  storybook  "hometown"  feeling.  An  incomparable  lifestyle  can  be  derived  from  the  matchless  public 
and  parochial  school  system,  a strong  and  growing  economic  base  and  the  availability  of  ample  recreational 
activities. 

We  would  welcome  the  chance  to  discuss  how  this  opportunity  can  fulfill  both  your  professional  and 
personal  needs.  For  more  information,  please  contact: 

Laura  Weis,  Representative 

North  Iowa  Mercy  Health  Center  • c/o  Mercy  Health  Services 
4500  Westown  Parkway,  Suite  250  • West  Des  Moines,  Iowa  50266 
515/224-3260;  515/224-3546  (fax) 


Iowa  Medicine  Volume  85 /II  November  1995  439 


Iowa  [Medicine 


Medical  Economics 


CURRENT  ISSUES 


Medco  pays  previously  denied  claims 


AT  A GLANCE 


As  House  and  Senate 
Medicare  platis  were 
unveiled,  physicians 
were  pleased  that  cries 
for  regulatory  relief  had 
been  heard.  The  House 
Ways  and  Means  pack- 
age exempts  office  labs 
from  CLIA  and  modi- 
fieds  self-referral  bans. 
Both  packages  add  pro- 
grams to  fight  fraud  and 
abuse  and  both  give 
medicine  some  long- 
desired  concessions. 
• 

In  the  first  antitrust 
lawsuits  of  their  kind, 
the  Justice  Department 
charged  yesterday  that 
hospitals  with  local 
monopolies  in  Danbury, 
Conn.  and  St.  Joseph, 
Mo.,  had  joined  with 
doctors  in  illegal  price- 
fixing schemes  to  keep 
out  lower-cost  managed 
care  companies. 


Medco  Behavioral  Care  (MBC),  the  man- 
aged care  company  under  contract  with  the 
state  to  provide  mental  health  services  to 
Medicaid  patients,  has  notified  providers  of 
several  “claim  action  plans”. 

According  to  a recent  communication  from 
MBC  to  Iowa  Psychiatric  Society  members, 
MBC  will  address  “both  retrospective  and 
prospective  claim  improvements  by  address- 
ing specific  claim  processing  issues.” 

First,  MBC  plans  to  pay  “all  claims  which 
have  been  denied  due  to  a lack  of  precertifi- 
cation”. According  to  MBC,  about  12%  of  all 
billed  charges  were  denied  due  to  lack  of  pre- 
certification. Staff  and  provider  training  and 
education  issues  may  have  created  unneces- 
sary denials,  said  the  Medco  letter. 

MBC  also  planned  to  pay  claims  received 
by  November  1,  1995  for  dates  of  service 
before  August  31,  1995  which  were  not  pre- 
certified. 

In  addition,  eligibility  for  the  Mental 
Health  Access  Plan  (MHAP)  is  now  being 
granted  on  a prospective  basis  only.  Specifi- 
cally, if  a Medicaid  client  becomes  eligible  for 
Medicaid  benefits  in  one  month,  the  client’s 
eligibility  for  MHAP  will  begin  the  first  of  the 
next  month. 

With  this  change  and  several  training  ini- 
tiatives, the  number  of  claims  denied  due  to  a 
lack  of  precertification  should  be  consider- 
ably reduced,  said  MBC. 

Medicaid  debate  heats  up,  too 


Regions  around  the  U.S.  are  fighting  over 
the  way  Medicaid  dollars  would  be  distributed 
in  new  plans  that  have  been  proposed,  such 
as  block  grants. 

Governor  Christine  Todd  Whitman  of  New 
Jersey,  a Republican,  and  eight  Republican 
House  members  from  New  Jersey  complained 
that  the  Republican  Medicaid  bill  would 
shortchange  their  state,  shifting  money  away 


from  the  Northeast  to  the  South  and  the  West. 

Representative  Michael  Forbes,  a New  York 
Republican  who  calls  himself  a “loyal  lieu- 
tenant" in  Newt  Gingrich’s  campaign  to 
reduce  the  role  of  the  federal  government, 
says  the  Republican’s  proposed  Medicaid  for- 
mula is  “absolutely  unacceptable”. 

The  proposal  would  force  some  hospitals 
on  Long  Island  to  shut  specialized  burn  units 
and  cardiac  care  units. 

Marshfield  verdict  overturned 


A federal  appeals  court  has  overturned  a 
jury  verdict  that  the  Marshfield  Clinic  had 
created  an  illegal  monopoly  that  kept  Blue 
Cross  and  Blue  Shield  out  of  some  parts  of 
Wisconsin.  However,  the  Court  of  Appeals 
upheld  the  jury’s  finding  that  the  clinic  had 
conspired  with  competitors  to  divide  mar- 
kets. The  court  ordered  a retrial  on  damages 
due  to  Blue  Cross;  Marshfield  appealed. 

An  amicus  brief  supporting  Marshfield  was 
filed  by  the  AMA,  the  Medical  Group 
Management  Association  and  the  Wisconsin 
Medical  Society.  HI] 


440  Iowa  Medicine  Volume  85 /II  November  1995 


Iowa  | Medicine 


CURRENT  ISSUES 


Practice  Management 


Data  collection  pilot  project 


Physician-specific  data  is  being  collected 
by  insurance  companies,  the  Iowa  Health 
Data  Commission  and  the  Iowa  Department 
of  Public  Health.  This  data  will  be  part  of  the 
Community  Health  Management  Information 
System  (CHMIS). 

The  data  is  and  will  be  used  for  many  pur- 
poses — to  include  or  exclude  physicians  in 
health  care  plans,  to  identify  effective  and 
efficient  providers  in  treatment  of  certain 
diagnosis  and  to  research  practice  variations 
in  different  areas  of  the  state. 

Many  experts  believe  that  physicians  must 
take  the  lead  in  data  collection,  research, 
interpretation  and  dissemination.  The  IMS  is 
attempting  to  determine  member  needs  in 
data  advocacy  and  technology  and  how  the 
IMS  can  be  of  assistance  to  physicians. 

For  example,  the  IMS  could  provide  addi- 
tional insight  into  how  data  can  be  obtained, 
whether  the  data  is  valid,  what  studies  are 
most  beneficial  to  physicians  and  how  the 
data  can  be  used  to  counter  information  used 
by  third  parties. 

The  IMS  is  initiating  a pilot  project  to 
determine  member  needs  in  the  area  of  data. 
There  will  be  a fee  for  participation.  The  pro- 
ject will  involve  development  of  practice  spe- 
cific reports  and  physician  specific  profiles 
for  comparison  to  a confidential  peer  group. 

Anyone  interested  in  participating  should 
call  Ed  Whitver  at  the  IMS,  800/747-3070. 

GLIA  questions  answered  by  fax 

Brief  but  comprehensive  information  on 
commonly  asked  questions  about  CLIA  regu- 
lations is  now  immediately  available  free  to 
physicians  and  their  staff.  The  same-day  fax 
service  is  available  by  calling  COLA 
Customer  Service  toll-free  at  800/298-8044. 

CLIA  fact  sheets  will  be  faxed  the  same  day 
to  any  physician  or  laboratory  inquiring 
about  a number  of  office  laboratory-related 


topics.  The  fact  sheets  condense  information 
from  a variety  of  sources  into  a user-friend- 
ly, one-page  and  two-page  format. 

There  are  33  fact  sheets  covering  topics 
including:  how  to  properly  register  your 
shared  laboratory  with  IICFA;  requirements 
for  microscopy  procedures  performed  by 
providers;  how  to  change  your  CLIA  certifi- 
cate; what  to  expect  during  a CLIA  inspec- 
tion; writing  a procedural  manual;  and  what 
labs  should  know  about  documentation.  IE3 


Midwest  Medical  Insurance  Company 
Focus  on  Risk  Management 

Is  your  clinic  prepared  for  an  emergency? 

Whenever  your  clinic  is  open  for  patient 
treatment,  your  staff  should  be  able  to 
respond  to  a patient  emergency.  The  type  of 
emergency  equipment,  the  level  of  staff  train- 
ing and  the  necessary  emergency  protocols 
are  determined  by  your  specialty,  the  type  of 
procedures  performed  in  the  clinic  and  the 
foreseeable  emergencies  that  may  arise. 
Ensure  that  your  clinic  is  prepared  to  handle 
emergencies  by  implementing  protocols: 

•Assess  the  emergency  equipment  and 
supply  needs  of  your  clinic.  Oxygen,  drugs 
and  equipment  should  be  available  according 
to  the  procedures  performed  in  your  office. 

•Inspect  equipment  routinely  for  func- 
tioning and  schedule  routine  maintenance 
checks.  Check  drugs  for  expiration  dates. 

•Train  staff  in  emergency  response  proce- 
dures and  conduct  periodic  in-services  to 
make  sure  all  staff  are  aware  of  their  roles 
and  responsibilities. 

•Determine  appropriate  limits  on  the 
types  of  patient  contact  that  will  be  allowed 
without  a physician  present.  Assess  the  risk 
of  patient  injury  if  the  clinic  allows  non- 
physician staff  to  render  routine  treatment 
when  there  is  no  physician  on  the  premises. 

For  further  information,  contact  Lori 
Atkinson,  MMIC  risk  management  supervisor, 
MMIC  West  Des  Moines  office,  PO  Box  65790, 
West  Des  Moines.  Iowa  50265.  800/798-9870  or 
515/223-1482. 


AT  A GLANCE 


HCFA’s  1996  payment 
rates  for  Medicare 
HMOs  for  the  100  coun- 
ties with  the  highest 
enrollment  in  risk- 
based  managed  care 
plans  range  from 
S3 13. 50  to  S760.66  a 
month.  “The  1996  rates 
demonstrate  that  Medi- 
care payment  rates  for 
managed  care  plans  are 
moving  in  parallel  with 
private  sector  pay- 
ments, ” said  Bruce 
Vladeck,  HCFA  adminis- 
trator. As  of  July  1, 
about  2.8  million  Med- 
icare patients  were  en- 
rolled in  167  risk-based 
managed  care  plans. 
There  are  no  Medicare 
HMOs  in  Iowa,  but  pro- 
jected rates  would 
range  from  S200  to  S400 
per  enrollee  per  month. 

• 

Most  physicians  have 
cut  back  or  eliminated 
in-office  lab  testing 
since  CLIA  went  into 
effect,  a new  study 
finds.  The  study  comes 
on  the  heels  of  a federal 
study  claiming  CLIA 
has  not  adversely  affect- 
ed access  to  lab  ser- 
vices. 


Iowa  Medicine  Volume  85 /II  November  1995  441 


Iowa  [Medicine 


Newsmakers 


CURRENT  ISSUES 


AT  A GLANCE 


The  Iowa  Hopsital  Asso- 
ciation has  changed  its 
name  to  the  Association 
of  Iowa  Hospitals  and 
Health  Systems  (IH  & 
HS).  Officials  stated  the 
change  reflects  the  IH  & 
HS  mission  to  represent 
both  hospitals  and  inte- 
grated health  systems. 

• 

HOPE,  Health  Occupa- 
tions Partnership  in  Edu- 
cation, a formal  associa- 
tion between  Dubuque’s 
Finley  Hospital,  Mercy 
Health  Center  and  North- 
east Iowa  Community 
College  (NICC),  was 
signed  into  agreement  in 
early  August.  This  agree- 
ment marks  a coopera- 
tive effort  to  provide  con- 
tinuing education  oppor- 
tunities for  health  care 
professionals  in  the  tri- 
state  area. 


Another  physician  on  the  front  line  in  WWII 

Dear  Editor: 

Here  is  a story  rarely  heard  about  what 
happened  to  soldiers  captured  by  the  Germans 
in  the  Battle  of  the  Bulge.  In  retrospect,  the 
government  made  two  boo-boos:  ( 1 ) They  took 
all  the  galoshes  issued  to  the  troops  before 
coming  to  France;  (2)  They  immunized  the 
soldiers  to  every  con- 
ceivable disease  ex- 
cept diphtheria! 

Soldiers  in  the 
Bulge  stood  in  icy  wa- 
ter for  36  plus  hours. 

Their  feet  were  frozen. 

Those  unfortunate 
enough  to  be  captured 
by  the  Germans  were  taken  east  of  the  Rhine, 
marched  40  miles  up  and  40  miles  down  the 
Rhine  in  the  snow,  before  they  were  interned  in 
a prison  camp  called  Limburg.  There  they  stayed 
for  a month  or  so,  together  with  some  Russian 
prisoners.  The  Russian  prisoners  were  fed  fairly 
well  and  made  to  work.  Our  soldiers  were 
treated  with  psychological  measures  such  as 
starvation  (with  soup  made  of  grass  and  other 
greens).  They  were  kept  in  a basement  com- 
pound. Once  a day  they  would  be  given  tiny  bits 
of  G rations  from  the  Red  Gross.  Tiny  pieces  of 
chocolate  or  cheese  or  cookies.  Afterwards  the 
soldiers  would  reminisce  about  wonderful  food 
they  had  at  home.  They  knew  that  if  they  were 
sick  they  would  get  better  food,  so  many  of 
them  laid  next  to  a buddy  with  diphtheria,  just 
to  catch  the  disease  and  become  ill. 

At  the  end  of  their  imprisonment  they  were 
skin  and  bones  (like  those  at  Auschwitz),  lousy, 
with  black  feet  from  frostbite.  Many  died  of 
starvation  and  other  diseases.  Many  with  diph- 
theria had  complications  I had  never  seen. 
Those  who  survived  were  transported  to  our 
General  Hospital,  GH  #182,  in  the  English 
Midlands.  We  cared  for  about  100  of  those 
unfortunates.  We  fed  their  cachectic  bodies 
slowly  to  avoid  further  complications,  deloused 


Letter 

to  the 

Editor 


them,  shaved  them  and  treated  multiple  dis- 
eases prevalent  as  carry  overs.  I had  seen  dia- 
betic gangrenous  feet  before  and  expected  those 
black  feet  to  be  amputated,  but  to  my  surprise 
all  of  them  got  better  without  amputation!  All 
survived  except  a few  with  severe  hepatitis  or 
pancreatitis. 

I will  never  forget  what  tortures  the  so-called 
master  race  could  conjure  up.  The  aggressive- 
ness is  immediately  under  the  surface  in  all  of 
us. — Dr.  Dan  Glomset,  Des  Moines 

Note:  This  letter  was  inspired  by  an  article 
in  the  August  issue  entitled  “ Physicians  on 
the  Front  Line".  If  you  have  a story  to  tell, 
send  it  to  us;  we'd  like  to  hear  from  you. 

Awards,  appointments,  etc. 

Dr.  Bery  Engebretsen,  director  of  Broadlawns 
Medical  Center’s  Ambulatory  Care  Services  in 
Des  Moines,  was  recently  honored  with  two 
prestigious  national  awards.  The  National  As- 
sociation of  Community  Health  Centers  pre- 
sented him  with  the  Samuel  U.  Rodgers  Achieve- 
ment Award  for  his  outstanding  contributions 
to  the  health  center  movement.  Dr.  Engebretsen 
was  also  presented  with  the  Award  for  Excel- 
lence by  the  National  Health  Service  Corps  for 
his  role  in  teaching  and  working  with  medical 
students.  Three  longtime  Dubuque  physicians 
recently  retired  from  medical  practice:  Dr. 
Tom  Benda,  Sr.,  otolaryngologist;  Dr.  Fred 
Fuerste,  ophthalmologist  and  Dr.  Denis  Faber, 
urologist.  Dr.  William  Erkonen,  UI  Hospitals 
and  Clinics,  Iowa  City,  has  been  named  a fellow 
of  the  American  College  of  Radiology.  Dr. 
Michael  Chapman,  orthopedics  has  joined  Medi- 
cal Associates  in  Dubuque.  Dr.  R.C.  Wooters, 
Des  Moines,  has  retired  after  more  than  30 
years  of  service  as  Polk  County  Medical  Exam- 
iner. 

I 

Deceased  member 

John  Baker,  MD,  67,  general  practice,  Ma- 
son City,  died  May  24  UuJ 


442  Iowa  Medicine  Volume  85/11  November  1 9 95 


Iowa  I Medicine 


FEATURE  ARTICLE 


£ & M coding  . . . 

Is  Iowa  complying  with 


HCFA  guidelines? 


‘Educate,  not  intimidate’ 

John  Olds,  MD 

The  American  Medical  Association 
ji  introduced  the  new  evaluation  and 
management  (E  & M)  codes  in  1992.  At  that 
time,  there  was  agreement  that  the  Health 
i Care  Financing  Administration  (IICFA) 
would  allow  physicians  an  opportunity  to 
I become  familiar  with  the  codes  before  being 
subjected  to  Medicare  audits. 

In  late  1994,  the  AMA  and  the  HCFA 
jointly  published  E&M  documentation 
guidelines.  HCFA  developed  a documen- 
tation “score  sheet”  to  be  used  by  all 
carriers.  In  addition,  HCFA  instructed 
Medicare  carriers  to: 

• Introduce  the  guidelines  over  six  months 
(November  1994-April  1995); 

• Implement  educational  monitoring  over 
1 three  months  (May-July  1995);  and 

• Begin  to  audit  and  downcode  E&M 
services  as  appropriate  with  dates  of  service 
August  1,  1995  or  after. 

As  the  carrier  medical  director,  I am 
responsible  for  implementing  the  E&M 
documentation  guidelines  in  Iowa. 

Physicians  have  become  increasingly 
anxious  about  Medicare’s  scrutiny  of  their 
documentation.  While  audits  are  a necessary 
process  for  all  tax-sponsored 
programs,  now  is  the  time  to 
educate,  not  intimidate.  This  is  the 
reason  considerable  effort  went 
into  the  educational  monitoring 
process. 

We  conducted  an  educational 
Iowa  audit  for  the  monitoring 
period  May-July,  1995.  We 
randomly  selected  150  E&M  visits. 


Each  physician  selected  was  asked  to 
volunteer  for  an  educational  audit  by 
submitting  documentation  for  one  E&M 
encounter. 

In  return,  each  physician  was  given  the 
result  of  the  documentation  review, 
including  the  score  sheet  as  completed  by 
Medicare  staff. 

Though  our  sampling  cannot  be 
considered  scientifically  valid,  some  trends 
did  emerge. 

Inadequate  attention  to  system  review 

Foremost  was  the  lack  of  documentation 
of  a review  of  systems  as  part  of  the  patient’s 
history.  System  review  components  could  be 
found  scattered  in  the  record — usually  in 
the  history  of  present  illness,  sometimes  as  a 
separate  review  of  systems  entity  and 
occasionally  in  the  examination  or 
assessment. 

However,  inadequate  attention  to 
recording  system  review  too  often  led  to  a 
low  level  E&M  encounter  which  otherwise 
would  have  supported  a higher  level  code. 
Specifically,  if  no  system  review  is 
performed,  only  the  lowest  level  of  history  is 
justified. 

The  second  documentation  problem  was 
found  in  the  history  of  present  illness.  The 
category  presenting  many  of  the 
difficulties  was  the  ‘patient  with  a 
stable  chronic  condition’  (i.e. , 
hypertension  or  diabetes). 

Often,  the  only  history  of 
present  illness  was  “patient  in  for 
a recheck.”  This  not  only  fails  to 
describe  the  history  of  the 

continued 


“Though  ©isr 
sampling  cannot 
lie  considered 
scientifically  valid, 
some  trends  did 
emerge” 


John  Olds,  MD 

Dr.  Olds , a Des  Moines 
internist,  is  co-chair  of 
the  Medicare  Carrier 
Advisory  Committee  and 
medical  director  for 
Medicare  in  Iowa. 


Iowa  Medicine  Volume  85  111  November  1995  443 


Iowa  | Medicine 


FEATURE  ARTICLE 


continued 


Kent  Moss,  MD 

Dr.  Moss,  an  Algona 
family  physician  and 
member  of  the  Mercy 
Family  Care  Network,  is 
co-chair  of  the  Medicare 
Ca  rrier  Advisory 
Committee. 


present  illness,  but  also  leaves  the  reviewer 
guessing  about  what  that  illness  might  be. 

Problems  with  exam  component 

Our  monitoring  results  also  show  that 
physicians  in  subspecialities  appeared  to  have 
more  coding/documentation  problems  than 
family  physicians  and  general  internists. 
Much  of  this  difference  can  be  attributed  to 
the  exam  component. 

The  only  exam  criteria  available  from 
IICFA  at  this  time  includes  all  body 
systems/areas  and  these  are  tailored  to  the 
presenting  problem  and  physician  specialty. 
Carriers  are  anticipating  single  system  exam 
criteria  from  the  national  specialty  societies 
and  IICFA.  If  and  when  these  become 
available,  Medicare  will  publish  the  criteria. 

Medical  decision-making 

Our  chart  reviews  indicated  that 
documentation  of  the  physician’s  decision- 
making process  was  adequate  to  support  the 
billed  code.  This  is  generally  because 
decision-making  flows  from  the  findings  on 
history  and  examination. 

That  is,  the  number  of  diagnoses  or 
management  options,  the  amount  and 
complexity  of  data  and  the  overall  risk  — the 
determinants  of  decision-making  — depend 
upon  the  patient’s  presenting  problem,  which 
is  characterized  by  the  history  and  exam. 

Summary 

In  addition  to  my  responsibilities  as  the 
carrier  medical  director,  1 am  a practicing 
physician.  I recently  documented  con- 
sultations on  two  cases  and  decided  to  score 
my  documentation  using  the  IICFA 
guidelines. 

What  I found  was  my  “gut  reaction”  code 
selection  was  not  supported  by  my 
documentation.  In  both  cases,  I had 


overcoded  by  one  level  of  service.  Like  the 
E&M  records  I had  been  reviewing  in  my  role 
as  carrier  medical  director,  I was  lacking  in  a 
documented  history  and  found  the  exam 
criteria  restrictive  for  my  specialty. 

I encourage  physicians  to  score  their  own 
documentation.  This  little  scoring  exercise 
took  less  than  30  minutes,  but  it  made  me 
aware  of  the  scoring  criteria  as  it  applies  to 
my  specialty  and  identified  where  I need  to 
concentrate  my  documentation  efforts. 


Kent  Moss,  MD 

Physicians  can  find  out  how  well  they  are 
doing  on  E&M  coding  by  implementing  an 
ongoing  monitoring  system.  We  have  done 
this  in  our  office  and  each  physician  receives 
useful  information  about  their  own  coding 
choices  and  substantiating  documentation. 

The  program  has  been  in  place  over  four 
years,  since  1992  when  the  new  E&M  coding 
system  was  implemented.  Originally  we  used 
an  outside  firm,  Partners  Consulting  Group, 
to  help  us  establish  our  program,  but  now  it 
is  maintained  by  our  reimbursement  and 
coding  staff  as  part  of  their  job  respon- 
sibilities. 

There  are  three  parts  to  our  system: 

• monthly  statistical  profiles 

• medical  chart  assessment 

• follow-up  action,  as  needed 

Monthly  profiles 

Each  month  every  physician  in  our 
network  receives  his  or  her  own  code  profile 
and  worksheet.  The  profile  shows  a rolling 
three-month  graph  of  the  physician’s 
utilization  of  the  established  patient  office 
visit  codes  compared  to  peer  group  norms. 

Review  of  the  monthly  graph  is  helpful  foi 


444  Iowa  Medicine  Volume  85/11  November  1 995 


FEATURE  ARTICLE 


99211  99212  99213  99214  99215 


100 


Code  profile 


99211  99212  99213  99214  99215 


Graph  A 


Graph  B 


identifying  questions,  trends  and  areas  for 
; action.  Appropriate  coding  and  changes  in 
coding  choices  are  also  evident  from  the 
graphs. 

Examples  of  individual  profiles  are  shown 
in  Graphs  A & B.  The  physician  profiled  in 
Graph  A shows  a higher  utilization  of  code 
99212  than  the  peer  group  and  may  warrant 
additional  review.  The  physician  profiled  in 
Graph  B shows  a trend  toward  decreasing 
use  of  code  99212,  although  still  significantly 
above  the  peer  group. 

; 

Chart  assessment 

Although  we  are  currently  doing  actual 
chart  assessments  only  twice  per  year  for 
each  physician,  our  goal  is  to  provide  the 
feedback  quarterly.  The  chart  assessment  is 
done  by  our  reimbursement  coordinator.  She 
compares  the  physician’s  documentation  to 

!the  HCFA  documentation  guidelines  and 
then  determines  if  the  billed  code  is 

(substantiated.  She  uses  various  methods  to 
select  the  chart  samples,  but  averages  10-15 
charts  for  each  provider’s  assessment  report. 
She  uses  the  same  “score  sheet”  the  Iowa 
Medicare  carrier  uses  to  review  docu- 
mentation and  feels  it  is  consistent,  accurate 
and  works  well  for  our  monitoring. 

The  chart  assessment  report  is  compiled 
for  the  whole  clinic,  but  each  physician  also 
gets  his  or  her  own  results.  Our  reim- 


bursement coordinator  attends  one  of  our 
regular  monthly  meetings  to  present  the 
clinic  report  and  identify  areas  for  action. 


Follow-up  action 

Education  is  our  most  common  follow-up 
action  so  far.  We  have  conducted  on-site 
sessions  at  our  clinics  to  review  coding 
guidelines  and  documentation  requirements. 

The  most  effective  sessions  are  when  our 
physicians  actually  do  chart  assessment  on 
their  own  documentation  and  “score”  their 
own  work.  We  find  a physician  can  do  one 
chart  in  about  10-15  minutes  including 
discussion  of  the  findings. 

Don’t  be  afraid  to  ask  for  help 

Physicians  need  to  pay  attention  to  coding 
and  documentation  and  we  find  an  ongoing 
monitoring  system  helps  them  do  that.  The 
monthly  profile  graphs  influence  coding 
choices  and  chart  assessments  confirm  good 
record  documentation  or  highlight  weak- 
nesses in  time  to  make  improvements. 

I encourage  every  physician  to  pay 
attention  to  their  coding  and  documentation 
and  seek  help,  if  needed.  Currently  our 
system  is  not  tied  to  compensation  or 
incentives,  but  it  could  be  in  the  future.  And, 
if  we  are  audited  by  HCFA,  we  have  had  a 
chance  to  analyze  our  coding  and  docu- 
mentation practices  before  IIGFA  does.  EH 


For  assistance  or 
more  information 
on  HCFA’s 
guidelines  for 
E & M coding,  call 
Barb  Heck  at  the 
IMS,  515/223-1401 
or  800/747-3070. 


Iowa  Medicine  Volume  85  / 11  November  1995  445 


Iowa  | Medicine 


FEATURE  ARTICLE 


Contentious  debate  over  Medicare  reform  contained  last  month 
as  the  Republicans  introduced  the  Medicare  Preservation  Act. 
The  first  stop  for  the  bill  is  the  House  Committee  on 
Commerce , of  which  Iowa  Congressman  Greg  Ganske,  a 
physician,  is  a member.  Rep.  Ganske  read  this  position  statement 
to  the  committee  on  October  2. 


Rep.  Greg  Ganske, 

MD 

Dr.  Ganske,  a 
reconstructive  surgeon 
from  Des  Moines,  is  the 
U.S.  Representative  from 
Iowa’s  Fourth  District. 
He  is  a member  of  the 
House  Committee  on 
Commerce. 


I commend  the  chairman  for  a good  start 
on  the  structural  changes  needed  to  preserve 
Medicare.  There  is  much  to  like  in  this  bill  — 
free  market  options,  regulatory  relief,  tort 
reform.  It  also  takes  courage  to  acknowledge 
that  providers  and  recipients  must  share  in 
this  process  of  preserving  solvency.  However, 
this  proposal  is  just  a first  step. 

I am  sure  that  many  members  of  this 
committee  will  have  good  ideas  on  how  to 
improve  this  bill’s  specifics.  I,  for  one,  hold 
that  no  political  party  holds  a patent  on  truth 
or  knowledge  or  good  ideas.  I look  forward  to 
reviewing  amendments  from  both  sides  of 
the  aisle.  While  I may  not  always  agree,  I 
promise  that  I will  not  reject  an  idea  simply 
on  the  basis  of  party  affiliation.  The  care  of 
patients  is  just  too  important  for 
back  room  party  politics. 

As  a physician  who  has  cared 
for  thousands  of  Medicare 
patients,  there  are  few  issues  1 
think  are  more  important  than  the 
health  of  our  senior  citizens. 

There  will  be  pressures  on 


members  on  both  sides  of  the  aisle  to  vote  a 
party  line.  In  this  House  of  The  People,  no 
one  should  suggest  that  a member  vote  other 
than  their  conscience.  How  could  any  one  of 
us  live  with  adverse  results  affecting  the 
health  of  our  citizens  if  we  did  not  vote  our 
conscience?  I call  on  the  chair  and  the 
senior  member  of  the  minority  party  and  the 
leadership  of  each  party  to  pledge  publicly 
and  now  that  they  will  make  no  attempt  to 
make  any  member  vote  against  their 
conscience  along  party  lines. 

I look  upon  this  mark-up  as  a wonderful 
way  to  improve  your  bill.  I will  be  offering 
amendments  ranging  from  consumer 
protection  to  home  health  care  to  graduate 
medical  education  to  eliminating  the 
differences  in  payment  between 
rural  and  urban  areas.  I will  also 
help  defend  parts  of  this  bill  I 
think  are  good.  I know  others  are 
considering  offering  amendments 
on  issues  such  as  competitive 
bidding. 

Besides  the  structure  of  this 


'The  care  of 
patients  is  just  too 
important  for 
back  room  party 
politics.” 


446  Iowa  Medicine  Volume  85/11  November  1 995 


FEATURE  ARTICLE 


plan,  there  is  the  issue  of  its  financing  and 
the  effects  it  will  have.  Let’s  tell  the  truth. 
We’re  in  this  fight  because  we’re  trying  to 
balance  the  budget.  The  federal  budget  will 
never  be  brought  under  control  until  health 
care  costs  are  under  control.  The  Democrats 
know  this,  the  President  admits  this  and  the 
Republican  plan  tries  to  implement  it. 

This  brings  us  to  the  $ 270  billion  spending 
reduction  goal  of  this  bill.  This  is  the  number 
that  fits.  So  much  for  defense,  so  much  for 
agriculture,  so  much  for  welfare,  so  much  for 
health  care,  so  much  for  tax  cuts.  If  you  add 
to  some,  you  must  subtract  from  others. 

My  Democratic  colleagues  should  also  tell 
the  truth.  “Don’t  worry,  be  happy” 
arguments  don’t  address  the  problem.  They 
may  not  work  politically  in  the  short  run  and 
point  in  the  wrong  direction  in  the  long  run. 

The  dilemma  we  face  is  exemplified  by 
statements  of  Gal  Hershner,  68,  of  Cedar 
Rapids,  Iowa,  a retired  school  teacher.  Mr. 
Hershner  says,  “I  feel  very  strongly  that  $ 270 
billion  is  too  much,  too  soon  in  a seven-year 
period.  It  will  create  a tremendous  problem 
for  Medicare  recipients.” 

On  the  other  hand,  Mr.  Hershner  says,  “I 
have  five  granddaughters  and  I don’t  want 
their  economic  futures  jeopardized.  I don’t 
want  to  be  dependent  on  my  children  for 
medical  care  or  go  back  to  an  era  when 
people  depended  on  county  homes.” 

I have  worked  in  this  system  as  a 
physician.  I represent  a large  number  of 
elderly.  I have  talked  with  administrators  of 
small  hospitals  that  are  hanging  on  by  a 
thread.  I believe  the  goal  of  $270  billion  is 
too  high  in  light  of  the  fact  that  only  $30.8 
billion  of  that  is  marked  for  structural 


changes.  The  remainder  will  have  to  be  made 
up  by  providers  and  beneficiaries. 

I guarantee  you  these  reductions  would  be 
bad  for  quality  of  health  care  for  our  senior 
citizens  and  our  working  families. 

If  Medicare  and  Medicaid  cuts  are  too 
deep,  hospitals  and  doctors  will  shy  away 
from  serving  the  elderly  and  the  poor  or  will 
try  to  push  costs  to  the  non-elderly,  which 
could  further  increase  the  number  of 
uninsured.  Or  the  quality  of  the  whole  health 
care  system  could  decline. 

There  are  three  ways  we  can  improve  this 
health  care  bill:  we  can  cut  spending 
elsewhere,  we  can  decrease  the  size  of  the 
tax  cut  or  we  can  do  both.  I believe  working 
families  and  senior  citizens  are  served  best 
by  the  first  approach.  The  leadership  can  say 
they  gave  it  their  best  shot  with  the 
Congressional  Budget  Office,  fix  these 
numbers  and  then  declare  a legitimate 
victory  for  common  sense.  I pray  they  do. 

Congress  might  even  consider  adopting 
changes  in  the  tax  cut  that  106  Republican 
members  requested  six  months  ago.  This 
common  sense  approach  would  limit  the 
upper  caps  on  the  family  tax  credit  and  focus 
the  remaining  tax  cuts  on  provisions  that 
would  expand  the  economy. 

I entered  medical  school  over  20  years  ago 
to  help,  not  hurt  people.  I became  a 
congressman  to  make  a difference  for 
working  families  and  senior  citizens. 

In  medical  school,  I learned  the  first 
dictum  of  medicine  — premium  non  nocere 
— first,  do  no  harm.  I believe  this  dictum 
applies  to  the  markup  of  this  bill.  A 
tourniquet  can  prevent  hemorrhage,  but  too 
tightly  applied  can  cause  gangrene.  E3 


“We  can  cut 
spending 

elsewhere,  we  can 
decrease  the  size 
of  the  tax  cut  or 
we  can  do  both.” 


Iowa  Medicine  Volume  85/11  November  1 995  447 


Iowa  [Medicine 


GME  Seminars 


AT  A GLANCE 


Advertise  your  continu- 
ing medical  education 
seminars  or  workshops 
in  this  section  by  calling 
Jane  Nieland  or  Bev 
Cor ron  at  the  Iowa  Medi- 
cal Society,  515/223- 
1401  or  800/747-3070, 
fax  515/223-8420  or  send 
copy  and  payment  to 
Iowa  Medicine,  1001 
Grand  Avenue,  West  Des 
Moines,  Iowa  50265. 
Cost  is  $25  per  insertion 
up  to  10  lines.  Deadline 
is  the  first  of  the  month 
preceding  publication. 


CLARKSON  MEDICAL 
LECTURE  SERIES 

November  17, 1995 
8:00  a.m.  - 5:00  p.m. 

Advances  in 
Primary  Care: 
Building  on  the 
Legacy 

Clarkson  Hospital 
Omaha,  Nebraska 
(Storz  Pavillion) 

For  more  information  call 
1-800/647-5500,  ext  3039 
402/552-3039 


Did  you  know  . . . 

Federal  health  officials  now  recommed  coro- 
nary bypass  surgery  over  angioplasty  for  dia- 
betics with  coronary  artery  disease  because  of 
surprising  long-term  findings  front  the  world’s 
largest  study  of  the  two  heart  procedures. 

The  National  Heart,  Lung,  and  Blood  Insti- 
tute (NIILBI)  recently  issued  a clinical  alert 
about  patients  with  Type  I or  II  diabetes  who 
are  being  treated  with  oral  hypoglycemic  agents 
or  insulin  and  have  multivessel  coronary  artery 
disease.  These  patients  have  a markedly  lower 
death  rate  when  a first  revascularization  is 
done  with  coronary  artery  bypass  graft  surgery 
than  with  percutaneous  transluminal  coronary 
angioplasty. 

The  finding  comes  from  the  NFILBI-funded 
Bypass  Angioplasty  Revascularization  Investi- 
gation, an  18-center  international  randomized 
trial.  For  more  information  call  the  NIILBI 
Information  Center  at  301/251-1222. 


Is  your  medical  staff  or  county  medical  society  looking  for  a CME  program  idea? 

Why  not  consider  the  Iowa  Medical  Society  domestic  violence  videotape! 

This  27-minute  video  is  getting  rave  reviews  from  physicians  and  other 
health  care  professionals,  clinic  managers  and  domestic  violence  advocates. 

The  video  contains  Iowa  domestic  abuse  experts  and  is  aimed  at  educating 
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Any  IMS  member  physician  may  borrow  the  videotape  by  calling  Chris 
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IMS  staff  can  also  provide  written  materials  to  accompany  the  videotape. 

Don’t  miss  out  on  this  opportunity  to  learn  more  about  domestic  abuse  in  Iowa 
and  how  you  can  help  your  patients. 


448  Iowa  Medicine  Volume  85 /II  November  1995 


Iowa  I Medicine 


S CIENCE  AMD  EDUCATION 


The  Journal 

of  the  lowct  Medical  Society 


Apnea  and  vomiting  in  an  infant  due  to  cocaine  exposure 


# Enehomere  Okorlwa,  MD;  Rizwan  Shah,  MD;  Karen  Gerdes,  MD 


The  introduction  of  smokeable  cocaine 
(crack)  in  1980  has  resulted  in  epidemic 
cocaine  abuse  in  the  U.S.  Data  concerning 
effects  of  maternal  cocaine  use  on  the  fetus 
and  infant  have  referred  mainly  to  those 
effects  produced  by  transplacental  transfer  of 
drugs  into  fetal  circulation  and  the  impact  of 
perinatal  cocaine  exposure  on  infants  and 
children.  Gases  of  cocaine  exposure  in 
infants  resulting  from  maternal  breast  milk 
have  been  reported.  The  following  is  a case 
report  of  an  infant  with  episodes  of  apnea  and 
vomiting  as  a result  of  passive  exposure  to 
cocaine. 

Case  report 


A 36-day-old  female  presented  to  the 
emergency  room  with  a history  of  multiple 
episodes  of  apnea  on  that  day,  each  of  which 
required  stimulation.  Some  of  the  spells  were 
associated  with  vomiting,  eye  rolling  and 
limpness.  There  was  no  cyanosis,  fever,  shak- 
ing, tremor,  diarrhea,  upper  respiratory  infec- 
tion symptoms  or  history  of  acting  ill  prior  to 
the  apnea.  There  was  a history  of  self-limiting 
apneic  spells  at  six  and  15  days  of  age.  She 
was  a product  of  a term  pregnancy  complicat- 
ed by  polyhydramnios  and  was  delivered  by 
Cesarean  section  for  fetal  bradycardia.  Birth 
weight  was  5 pounds  and  15  ounces.  She  was 
on  Similac  with  iron  and  had  a hepatitis  B 
immunization  five  days  prior  to  presentation. 

On  physical  examination  at  the  time  of 
admission,  she  weighed  8 pounds  and  12 
ounces.  Significant  findings  included  missing 
middle  phalanges  on  both  index  fingers  and 
syndactyle  of  the  second  and  third  toes  bilat- 
eral. While  in  the  emergency  room,  she  had 
an  apneic  episode  accompanied  by  arterial 
blood  desaturation  to  68%  and  a blank  stare, 


lasting  for  less  than  one  minute,  which 
responded  to  stimulation. 

The  results  of  lab  evaluation  including 
complete  blood  count,  serum  electrolytes, 
BUN,  calcium,  iron,  phosphorus,  creatinine, 
uric  acid,  and  alkaline  phosphatase  were 
within  normal  limits  for  age.  Urine  drug 
screen  was  positive  for  cocaine  metabolite 
benzoylecgonine  (571  ng/ml).  No  other  drug 
or  drug  metabolite  was  found  in  the  urine. 
Chest  x-ray,  unenhanced  head  Cl  and  EEG 
were  normal.  Nasopharyngeal  wash  for  respi- 
ratory syncytial  virus  was  negative.  The 
mother’s  urine  was  positive  for  benzoylecgo- 
nine and  tetrahydrocannabinol. 

No  subsequent  apneic  episodes  were 
observed  during  four  days  of  hospitalization. 
The  baby  was  discharged  on  an  apnea  moni- 
tor to  the  care  of  her  grandmother  following 
referral  and  consultation  with  child  protec- 
tive services.  Seven  months  after  discharge, 
the  baby  was  doing  well  and  had  had  no  addi- 
tional apneic  spells. 

Discussion 


Cocaine  use  in  the  U.S.  is  significant. 
Twenty  percent  of  30  million  Americans  who 
tried  the  drug  in  1988  have  gone  on  to  be  reg- 
ular users  and  5%  compulsive  users.1  The 
incidence  of  fetal  exposure  to  cocaine  may  be 
as  high  as  15%  in  some  communities.  In 
1987,  for  example,  cocaine  was  isolated  from 
the  urine  of  more  than  15%  of  newborn 
infants  at  Harlem  Hospital,  New  York.2 

Prenatal  cocaine  exposure  may  result  in 
fetal  hypoxia  secondary  to  cocaine-induced 
vasoconstriction.  Congenital  malformations 
resulting  from  vasoconstriction  and  fetal 
hypoxia  included  dysgenesis  of  the  extremi- 
ties, abnormalities  of  the  genito-urinary  tract 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry  Albert 
Scientific 
Presentation 
Award  for 
November  1995. 


Enehomere 
Okorlwa,  MD 
Rizwan  Shah,  MD 
Karen  Gerdes,  MD 

At  the  time  this  article 
was  written,  all  th  ree 
authors  were  associated 
with  Blank  Children’s 
Hospital,  Des  Moines.  Dr. 
Okoruwa  cun'ently 
practices  in  Council 
Bluffs. 


Iowa  Medicine  Volume  85/11  November  1 995  4 49 


Iowa  I Medicine 


Apnea  and  vomiting  in  an  infant  due  to  cocaine  exposure 

continued 


like  prune  belly  syndrome  and  hypospadias, 
ileal  atresia,  seizures  and  cerebral  infarction.1 2 
Behavioral  impairments  including  poor  orga- 
nizational responses  to  environmental  stimuli 
and  depressed  interactive  behavior  have  been 
reported.1 

Postnatal  cocaine  exposure  has  been  report- 
ed to  result  in  generalized  seizures,  acute  hem- 
orrhagic diarrhea  and  cardiovascular  collapse, 
tachycardia  and  hypertension  and  infant 
death.3 4 5'6  In  addition,  some  of  these  infants  also 
have  abnormal  sleep  patterns,  increased  irri- 
tability, poor  feeding  habits  and  tremors. 

Apnea  associated  with  vomiting  in  infancy 
is  often  attributed  to  gastroesophageal  reflux 
and  aspiration.  These  common  symptoms 
should  be  carefully  evaluated  with  detailed 
feeding  history,  family  and  social  history  and 
inquiries  about  drug  habits  of  all  caretakers 
and  household  members.  While  blood  and 
urine  toxicology  may  not  be  indicated  for  all 
patients  who  present  with  apnea  and  vomit- 
ing, it  definitely  may  be  of  value  in  a high  risk 
population  when  etiology  is  unclear,  routine 
work  up  is  negative  and  the  patient’s  symp- 
toms resolve  while  in  the  hospital  and  without 
any  medical  intervention. 

Our  patient  and  her  mother  had  significant 
levels  of  cocaine  metabolites  in  their  urine. 
The  half-life  of  cocaine  is  approximately  one 
hour.  The  drug  is  metabolized  by  plasma 
esterases  and  the  liver  microsomal  enzyme 
system  and  eliminated  in  urine  mostly  as 
inactive  metabolites.  The  source  of  the 


cocaine  was  not  breast  milk  because  the 
patient  was  on  a regular  infant  formula.  The 
most  likely  source  of  exposure  would  be  pas- 
sive inhalation  of  cocaine  smoke  from  care 
provider’s  drug  use. 

Public  education  needed 


Health  care  professionals  should  inform 
patients  about  harmful  effects  of  passive 
cocaine  exposure  on  young  infants  and  chil- 
dren. An  ongoing  educational  effort  for  public 
awareness  regarding  prevalence  and  impact  of 
passive  cocaine  exposure  should  be  a priority 
among  public  health  professionals.  Physicians 
need  to  become  more  involved  in  health  pro- 
motion through  public  education. 

References 


1.  Wooton,  J and  Miller,  SI:  Cocaine:  a review.  Pedi- 
atrics in  Review  1994;15:89-92. 

2.  Bateman,  DA  and  Heagarty,  MC:  Passive  free-base 
cocaine  (crack)  inhalation  by  infants  and  toddlers.  AJDC 
1989;143:25-27. 

3.  Rivkin,  M and  Gilmore,  HE:  Generalized  seizures 
in  an  infant  due  to  environmentally  acquired  cocaine. 
Pediatrics  1989;94:1100-01. 

4.  Riggs,  D and  Weibley,  RE:  Acute  hemorrhagic  diar- 
rhea and  cardiovascular  collapse  in  a young  child  owing 
to  environmentally  acquired  cocaine.  Pediatric  Emer- 
gency Care  1991;7:154-55. 

5.  Shannon,  M,  et  al:  Cocaine  exposure  among  children 
seen  in  a pediatric  hospital.  Pediatrics  1989;83:337-42. 

6.  Mirchandani,  IIG,  et  al:  Passive  inhalation  of  free- 
base  cocaine  (‘crack’)  smoke  in  infants.  Arch  Pathol  Lab 
Med  1991;115:494-98. 


Attention  All  IMS  Emeritus  and  Life  Members 

Recently  you  received  a letter  regarding  Iowa  Medicine 
magazine.  A postcard  was  enclosed  which  must  be  returned 
no  later  than  December  1 if  you  wish  to  continue  receiving 
the  journal.  If  you  haven’t  received  the  letter  and  postcard 
and  want  to  remain  on  our  mailing  list,  give  us  a call  at  800/ 
747-3070  or  515/223-1401  (ask  for  Jane  Nieland  or  Bev 
Gorron). 


450  Iowa  Medicine  Volume  85/11  November  1 995 


lnwa 

Medical 

Group 

Management 

Association 


reasons  a medical  manager  should  join  . . . 

Li  nnovative  ideas  for  medical  practice  management 

iyi 

I VH  edical  practice  management  is  our  specialty 
rowth  in  your  professional  career 

M 

I W IS  otivation  and  education  are  two  of  our  goals 

A 

/ m dvocacy  for  the  medical  management  profession 


the  IMGMA  headquarters  office  for  more  information 
on  how  you  can  benefit  from  being  a member. 


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Iowa  I Medicine 


THE  EDITOR  COMMENTS 


Have  I been  a 
good  parent? 


wp  hirty-eight  years  ago  Jeannette  and  I 
became  first-time  parents.  This  was  an 
I “A.M.”*  occurrence;  quite  different  than 
with  so  many  in  recent  years.  Now,  as  I pon- 
der over  the  past  38  years  I ask  myself, 
“Have  I been  a good  parent?”  1 am  prompted 
i in  asking  this  question  by  a column  by  John 
l Rosemond  which  appeared  in  the  Des  Moines 
Sunday  Register  on  September  17,  1995. 
Rosemond,  the  prolific  writer  as  a family  psy- 
chologist, avers  “Permissive?  Nah,  today’s 
parents  are  just  plain  wimps.”  He  admits  to 
being  a recovering  wimp,  having  in  previous 
writings  admitted  how  much  he  learned  with 
his  second  child. 

“Experts”  have  caused  much  consterna- 
tion among  parents  by  instructing  that  chil- 
dren must  be  kept  forever  happy. 

It  has  been  a dictum  that  to  keep 
children  happy  it  is  no  longer  suffi- 
cient to  provide  them  with  the 
skills  needed  to  pursue  happiness. 

Happiness  must  be  ensured  by  the 
modern  parent.  Rosemond  states 
that  today’s  parents  are  nice  folks 
and  therein  lies  the  problem.  They 
let  their  children  walk  all  over  them  because 
they  do  not  feel  they  have  the  right  to 
assertively  disallow  it.  Parents  have  become 
disassertive. 

Parenthood,  especially  with  a first  child, 
can  be  a tragedy  of  errors.  There  is  no  job  so 
filled  with  responsibility  which  does  not 
require  proven  knowledge  and  expertise.  The 
*A.M.:  after  marriage;  three  years  in  fact. 


child  is  conceived,  born  and  parented,  in 
many  cases,  by  totally  untried  incompetent 
individuals  who  rely  on  guidance  by  anyone 
willing  to  provide  advice;  be  it  good  or  bad. 
Maternal  instinct  is  not  enough.  Of  course 
there  are  some  who  have  observed  their  par- 
ents actions,  but  what  if  they  had  been 
reared  under  the  teachings  of  the  experts 
who  effectively  provided  the  concepts  of 
child  rearing  that  are  now  increasingly  being 
demonstrated  to  be  without  merit? 

Now  back  to  my  initial  question.  Was  I a 
good  parent?  I must  face  one  fact  . . . my  par- 
ents were  very  strict,  especially  my  father. 
“No”  meant  “no”;  no  questions  to  be  asked. 
Now,  children  deserve  to  have  a parent’s 
position  clarified,  but  not  necessarily  that  a 
child  may  challenge  or  disregard 
the  parent’s  decisions.  When 
faced  with  reality  today,  often 
children  will  complain  that  “no 
one  ever  said  it  was  wrong”.  That 
is  unfortunately  a mistake. 

I am  satisfied  with  my  actions 
as  a parent.  I (we)  made  mistakes; 
we  made  corrections.  The  best 
testimony  I have  to  rely  on  was  made  by  that 
first  child.  After  being  away  to  college  some 
number  of  months  and  observing  attitudes 
and  behavior  of  other  youngsters,  she  com- 
mented to  me,  “Thanks,  Dad,  for  being  tough 
at  times.  I now  know  why.” 

Can  a Dad  ask  for  any  more  than  that?  ESI 


Parenthood, 
especially  with 
a first  child, 
can  be  a 
tragedy  of 
errors. 


Marion  Alberts,  MD 


Iowa  Medicine  Volume  85  / 11  November  1995  453 


I’m  a practicing  physician  and  I want  my  patients  to  know  that  Medicare  will  go  broke  by  2002  unless  it’s  fixed 
now.  The  AMA  has  been  working  10  years  on  ways  to  improve  Medicare.  Now  Congress  is  about  to  act,  and  you 
need  the  straight  story  about  what  is  really  going  on.  Here  are  answers  to  questions  patients  ask  me  the  most 
about  the  Medicare  mess. 


1.  Does  anyone  have  an  answer? 

Tire  House  Leadership  has  a plan  that  makes  sense,  tackles  the  hard  financing  problem  and  is  good  for  patients. 
Most  important,  spending  per  person  will  still  rise  from  $4,800  to  $6,700  in  2002. 


2.  Will  I have  to  give  up  what  Medicare  already  gives  me? 

No.  You  can  keep  the  security  of  traditional  Medicare  if  you  want.  You  won't  have  to  do  anything  different. 


4.  How  much  more  will  it  cost  me? 

You  will  pay  a little  more,  but  not  a lot  more. 
On  average,  monthly  premiums  will  rise  only 
$6  a year  over  the  next  seven  years.  If  you 
choose  a private  sector  health  plan,  there 
may  be  expanded  benefits  and  lower  out-of- 
pocket  expenses. 


5.  Will  patients  be  protected? 

Yes.  Insurance  plans  can’t  discriminate 
against  you  for  a pre-existing  condition  and 
you  can  appeal  if  the  treatment  your  doctor 
recommends  is  denied. 


Please  contact  your  Represen  tative  and  ask  him 
or  her  to  suppml  the  House  Leadership's  legislation 
to  strengthen  Medicare. 


(y(</rrtoi  y^o?^t)W3. 

Lonnie  R.  Bristow,  MD 

President,  American  Medical  Association 


American  Medical  Association 

Physicians  dedicated  to  the  health  of  America 


3.  Can  I choose  my  own  doctor  and  my  own 
health  plan? 


Yes.  In  fact,  patients  will  have  more  choices,  including 
traditional  Medicare,  private  insurance  plans  or  a 
tax-free  medical  savings  account. 


Dr.  Lonnie  Bristow  Speaks 
To  America’s  Patients  About 
Medicare  Reform: 


Iowa  [Medicine 


THE  ART  OF  MEDICINE 


Gullibility 


The  readily-quotable  Sir  William  Osier 
remarked  in  an  1891  speech  that  “the 
desire  to  take  medicine  is  perhaps  the 
greatest  feature  which  distinguishes  man 
from  animals,”  a wry  comment  within  his 
protest  at  public  gullibility  over  patent  medi- 
cines and  advertising  quacks.  But  being  fond 
of  people,  he  added  “This  is  yet  the  child- 
hood of  the  world,  and  a supine  credulity  is 
still  the  most  charming  characteristic  of 
man.”  Such  gullibility  may  be  charming,  but 
its  obverse,  unfortunately,  is  mischief  or  dan- 
ger. 

A related  comment  can  be  found  in  the 
delightful  children’s  book,  The  Phantom  Toll- 
booth  by  Norton  Juster,  a “children’s  book” 
like  Alice  in  Wonderland , full  of  mature 
insight  and  satire.  In  it  “Dr. 

Dischord”  has  made  a diagnosis 
unsatisfactory  to  a character  who 
protests  that  “There  is  no  such  ill- 
ness as  lack  of  noise.”  “Of  course 
not,”  replies  the  doctor,  “that’s 
what  makes  it  so  difficult  to  cure. 

I only  treat  illnesses  that  don’t 
exist:  that  way,  if  I can’t  cure 
them,  there’s  no  harm  done — just  one  of  the 
precautions  of  the  trade.”  Elsewhere,  a char- 
acter named  the  Mathemagician  remarks, 
“You’ll  find  . . . that  the  only  thing  you  can 
do  easily  is  be  wrong  and  that’s  hardly  worth 
the  effort.” 

It  is  probably  because  being  wrong  is  so 
easy  that  many  people  succumb  so  readily  to 
advertising.  For  example,  in  a medicine/phar- 


macy section  at  the  amazingly  diverse, 
sprawling  museum  called  the  House  on  the 
Rock  near  Dodgeville,  Wisconsin,  you  may 
view  fascinating  19th  century  specimens  of 
uninhibited  claims:  Tapeworms  on  sale  for 
weight-control  (“Easy  to  Swallow  and  Sani- 
tary”); and  nearby  a bottle  of  Kickapoo  Indi- 
an Cure  for  Tapeworm.  See  a bejeweled  elec- 
tric belt  that  will  “Cure  all  that  ails  you”;  or 
try  a bottle  of  Methuselah  Pills,  with  both 
subtle  and  brazen  implications  of  a prolonged 
life  span.  There  too  in  living  color  from  mid- 
20th  century  is  the  display  ad  I remember 
clearly  for  Old  Gold  cigarettes:  “The  Proof  is 
in  the  Smoking — Not  a Cough  in  a Carload.” 
And  much  else. 

More  than  a century  has  passed  since 
Osier  made  his  comments.  Were 
he  here  to  assess  contemporary 
American  society,  he  would  likely 
express  pleasure  and  amazement 
at  many  advances,  but  he  could 
hardly  refrain  also  from  assessing 
our  world  bleakly — with  all  its 
smugness  about  its  literacy, 
advanced  education  and  clear- 
headed sophistication.  In  fact,  he  might  sum- 
marize the  medical  profession  and  the  public 
using  almost  the  same  words  he  used  in 
1891.  But  he  might  no  longer  assess  our 
“supine  credulity”  as  “charming”.  One  of  the 
great  challenges  of  medical  education  and 
practice  is  to  avoid  gullibility  in  all  its  mod- 
ern guises.  E3 


Gullibility  may  be 
charming,  but 
its  obverse, 
unfortunately, 
is  mischief 
or  danger. 


Iowa  Medicine  Volume  85  / 


Richard  Caplw,  AID 


11  November  1995  455 


Iowa  [Medicine 


Classified  Advertising 


General  Surgeon  BE/BC 

The  Department  of  Surgery  at  the  Mayo 
Clinic,  in  conjunction  with  the  Fairmont 
Clinic,  is  seeking  2 broad-based  general 
surgeons  to  join  a Mayo  Regional  Facility  in 
Fairmont,  Minnesota,  120  miles  west  of 
Rochester,  Minnesota.  This  position  offers 
an  excellent  opportunity  to  establish  a surgi- 
cal practice  in  an  established  15-person 
Mayo-affiliated  medical  clinic  in  this  town 
of  about  1 1 ,000  with  a 77-bed  hospital  and  a 
service  population  of  45,000.  This  opportu- 
nity allows  practice  autonomy,  a wide  spec- 
trum of  general  surgery,  including  some 
gynecological  and  orthopedic  expertise  and 
excellent  salary  and  benefits.  Inquires: 
Michael  G.  Sarr,  MD 
Department  of  Surgery 
Mayo  Clinic 

Rochester,  Minnesota  55905 

Mayo  Foundation  is  an  affirmative  action  and 
equal  opportunity  educator  and  employer. 


Not  Just  Another  Recruitment  Ad — Opportu- 
nities at  North  Memorial-owned  and  affiliated 
clinics  will  give  you  a shot  of  adrenaline 
because  we  practice  in  a care  management 
environment  that  FPs,  IMs  and  OB/GYNs 
thrive  on.  Guide  your  patients  through  their 
entire  care  process  at  one  of  our  25  clinics  in 
urban  or  semi-rural  Minneapolis  locations. 
Plus,  become  eligible  for  $15,000  on  start  date. 
Interested  BC/BE  MDs,  call  1/800-275-4790  or 
fax  CV  to  612/520-1564. 


Iowa,  Nebraska 

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Seeking  quality  physicians  inter- 

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MnODDQSs  ' 

' PO  Box  515,  Ankeny,  IA  50021 

800/729-7813  or  515/964-2772 

Fax  515/964-2777 

Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
cians in  the  following  specialties:  acute/urgent 
care,  family  practice,  oncology/hematology, 
orthopedic  surgery  and  general  internal 
medicine  practice.  The  Mankato  Clinic  is  a 
70-doctor  multispecialty  group  practice  in 
south  central  Minnesota  with  a trade  area 
population  of  +250,000.  Guaranteed  salary 
first  year,  incentive  thereafter  with  full  range 
of  benefits  and  liberal  time  off.  For  more 
information,  call  Roger  Greenwald,  Executive 
Vice  President,  at  507/389-8500  or  Byron  C. 
McGregor,  Medical  Director,  at  507/389-8548 
or  write  1230  East  Main  Street,  P.O.  Box  8674, 
Mankato,  Minnesota  56002-8674. 

Assistant  Residency  Director,  Department  of 
Family  Practice,  University  of  Iowa  College  of 
Medicine — The  Department  of  Family  Practice 
at  the  University  of  Iowa  College  of  Medicine  is 
seeking  an  ABFP-certified  physician  to  join  the 
faculty  as  an  Assistant  Residency  Director. 
Responsibilities  include  curricular  design, 
procedural  skills  training  and  resident 
recruitment.  The  successful  candidate  will 
have  practice  experience  and  a minimum  of 
one  year  teaching  experience  at  the  residency 
level  and  have  competency  in  obstetrics.  The 
department  has  a well-established  24-resident 
program  that  is  university-administered, 
community-based  and  has  admissions  at 
community  and  university  hospitals.  The 
program  is  actively  supported  by  both 
hospitals.  A new  model  office  facility  is  being 
built  and  expansion  beyond  the  present  one 
satellite  rural  office  site  is  being  pursued.  As 
part  of  the  full  academic  department, 
responsibilities  include  teaching,  research  and 
patient  care.  Academic  appointment  can  be  in 
either  the  traditional  tenure  track  or  a new 
clinical  track.  Scholarly  activity  is  expected 
and  supported.  Appointment  and  salary 
commensurate  with  qualifications  and 
experience.  The  University  of  Iowa  is  an 
Equal  Opportunity/Affirmative  Action 
Employer.  Women  and  minorities  are  strongly 
encouraged  to  apply.  Submit  a letter  of 
interest  and  GV  to  George  R.  Bergus,  MD, 
Residency  Director,  Department  of  Family 
Practice,  2015  Steindler  Building,  Iowa  City, 
Iowa  52242;  319/335-8456. 


Marshalltown  Medical 
& Surgical  Center 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  MMSC. 


• Stellar  EM  practice 

• Full-time,  regular  part-time  and 
moonlighting  opportunities 

• 14K  annual  volume 

• 12-hour  shifts,  24-hours/7day 
coverage 

• Excellentbenefit/bonus  packages 

• Paid  St.  Paul  malpractice 

Send  CV  or  contact 


Melissa  J.  Milliken,  CMSC 

ACUTE  CARE,  INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Follow  Your  Instincts — Like  the  other  35 
physicians  in  the  family  medicine  department! 
They  joined  one  of  the  nation’s  largest 
multispecialty  groups  for  very  good  reasons: 
shared  call  coverage,  strong  specialty  network 
and  comprehensive  salary/benefits.  Enjoy 
autonomy,  freedom  from  office  management 
and  protection  from  high  insurance  premiums. 
Opportunities  are  currently  available  in  a 
variety  of  attractive  Iowa  and  Wisconsin 
locations,  including  department  chair  of  family 
medicine  at  the  main  clinic  in  Wisconsin.  For 
more  information,  call  Susan  Pierce  at  800/ 
243-4353. 


Emergency  Medicine,  Des  Moines,  Iowa — 
Opportunity  to  join  an  established  emergency 
medicine  practice  at  Iowa  Lutheran,  member 
of  the  Iowa  Health  System.  BE/BC  in 
emergency  medicine  or  primary  care  specialty 
with  experience.  Gall  me  to  learn  more  about 
our  department  and  generous  compensation 
package.  Contact  Larry  J.  Baker,  DO,  FACEP, 
700  E.  University,  Des  Moines,  Iowa  50316; 
515/263-5263. 

Family  Physician — Family  Medical  Center  is 
actively  recruiting  a BE/BC  family  physician  to 
join  8 other  family  physicians  and  one  general 
surgeon.  Practice  opportunity  provides  1:9  call 
schedule,  with  full-time  hospital  ER  coverage. 
Contract  provides  for  attractive  salary  and 
excellent  benefits.  Send  CV  to  Linda  Cohrt, 
Office  Manager,  1225  C Avenue  East, 
Oskaloosa,  Iowa  52577  or  fax  515/672-2258. 


456  Iowa  Medicine  Volume  85 /II  November  1995 


CLASSIFIED  ADVERTISING 


Floyd  Valley  Hospital 

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Seeking  quality  primary  care 
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Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


Ambulatory  Care 

S3 

Clinic 

3 

Seeking  quality  physician  to  prac- 

tice either  part,  full-time  or  moon- 

HH 

lighting  during  residency. 

• Primary  care,  urgent  care,  oc- 

CJ 

cupational  and  sports  medicine 

S3 

• Weekday,  weeknight  and  week- 

a 

end  shifts 

• Paid  St.  Paul  malpractice 

w 

• Excellent  benefit/bonus  packages 

u 

Send  CV  or  contact 

c ;v-J|CQoao-jOo 

'V-?r-H2S55S52S 

1 Melissa  J.  Milliken,  CMSC 

deDocaDBO 

fiSgaaasaEDD 

f\  ACUTE  CARE.  INC. 

kWlDBSO  D ' 

' Jaoaaaaat 
/looaoocas 

* PO  Box  515,  Ankeny,  IA  50021 

800/729-7813  or  515/964-2772 

Fax  515/964-2777 

Escape  from  the  ordinary! — General  surgeon 
needed  to  work  in  our  thriving  rural  family 
practice.  Candidate  should  have  skills  in  C- 
section,  gyne  and  laparoscopic  surgery.  Eight 
weeks  vacation/CME.  Consultants  available. 
Only  group  in  county  with  3 referral  centers 
one  hour  away.  Uniquely  situated  on  1-94  half 
way  between  Madison  and  Twin  Cities.  Small 
town  pride,  excellent  51-bed  hospital,  great 
schools  and  recreation  including  all  water 
sports,  hunting,  fishing,  cross-country  and 
downhill  skiing.  Cohesive  group  of  caring 
physicians!  Contact  or  send  CV  to  Gary  K. 
Petersen,  Rrohn  Clinic,  Ltd.,  610  W.  Adams 
St.,  Black  River  Falls,  Wisconsin  54615;  715/ 
284-4311. 


Des  Moines — IM,  FP,  PD  needed  to  join 
growing  elite  practice!  Above  average  salaries, 
good  call  coverage,  excellent  benefits.  Call 
Mary  Latter  at  800/520-2028!  Job  #M141MJ. 


Acute  Care 

| Anesthesia  Services,  LC 

Recruiting  MD/DO 
Anesthesiologists  & CRN  As 

• Professionally  rewarding, 
equitable  anesthesia  practices 

• Full-time  and  part-time 

• Incentive-based  compensa- 
tion and  benefits — including 
St.  Paul  medical  professional 
liability  insurance 

Send  CV  or  contact 
Hi  Melissa  J.  Milliken,  CMSC 
Iggjjft^crra  C4HE.  INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


STORM  LAKE,  IOWA 


Rural  lakeside  community  provides  unique 
setting  for  self-styled  family  practice.  Em- 
ployment with  clinic  foundation  owned  by 
county  hospital  means  no  buy-ins,  1:9  call 
coverage  with  weekend  ER  relief  coverage, 
full  employment  contract  with  guarantee 
and  excellent  benefit  package.  You  deter- 
mine what  patients  to  hand  off  in  an  outpa- 
tient hospital  based  referral  system  of  25 
specialists.  A+  schools,  A+  recreations  and 
A+  amenities.  Send  CV  or  call  Darrell 
Pritchard,  Administrator,  Buena  Vista 
Clinic,  Box  742,  Storm  Lake,  Iowa  50588; 
collect  712/732-5012;  fax  712/732-2538. 


Rustic  & LInique — Become  a member  of  one  of 
the  largest  multispecialty  groups  in  the  nation! 
This  300+  physician-owned  group,  based  in 
southwest  Wisconsin,  is  seeking  an  additional 
family  physician  for  an  established  clinic  in 
Iowa.  Attractive  practice  offers  shared 
coverage,  modern  local  hospital,  strong 
specialty  network  and  comprehensive  salary/ 
benefit  package.  Friendly  community 
surrounded  by  rolling  hills,  forest  and  trout 
streams.  If  you  enjoy  the  ease  and  security  of 
small-town  living,  with  convenient  access  to 
metropolitan  areas,  call  Susan  Pierce  at  800/ 
243-4353. 


Time  For  a Move? 

BC/BE  FP,  IM,  OB/GYN,  PEDS 

Our  promise — Well  save  you  valuable  time  by 
calling  every  hospital,  group  and  ad  in  your 
desired  market.  You’ll  know  every  job  within 
7 days.  We  track  every  community  in  the 
country,  including 2000+  rural  locations.  Cedar 
Rapids,  Des  Moines,  Quad  Cities,  Kansas  City, 
Boston,  Chicago,  Indianapolis,  many  more. 
New  openings  daily — call  now  for  details! 

The  Curare  Group.  Inc. 

M-F  9am-8pm,  Sat  1-5  pm  EST. 
800/880-2028,  Fax  812/331-0659 
Job  #C  1 33M J 


(Continued  next  page) 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  S2.00 
per  line  with  a S30  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  $ 20  per  insertion.  Display 
classified  advertising  sells  for  825  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85 /II  November  1995  457 


Iowa  [Medicine 


CLASSIFIED  ADVERTISING 


Director,  Obstetrics  and  Gynecology — 
Broadlawns  Medical  Center,  a 200+  bed 
county/community  teaching  hospital  serving 
metropolitan  Des  Moines  and  Polk  County,  is 
seeking  a well-rounded  physician  to  direct  the 
ob/gyn  department.  Activities  will  include 
supervising  patient  care  teaching  of  family 
practice  residents,  a rotating  ob/gyn  resident 
and  medical  students  in  OB  (500  births  per 
year  and  growing).  Department  includes 
medical  office  clinical  facilities,  a Family 
Birthing  Center  with  LDRP  room  accommoda- 
tions; a Family  Planning  Program  and  mid-wife 
positions.  Qualifications  include  an  MD  or  DO 
degree,  board  certification  or  active  candidacy 
of  the  American  Board  of  Obstetrics  and 
Gynecology,  extensive  practice  experience  and 
the  ability  to  direct  staff  and  programs  to 
support  the  service  and  education  goals  of  the 
facility.  Clinical  teaching  experience  is 
desirable.  Post  offer/pre-employment  physical 
and  drug  screen  required.  This  is  a University 
of  Iowa  clinical  appointment.  Take  the 
challenge  and  join  our  team!  If  interested 
contact  D.J.  Walter,  MD,  1801  Hickman  Road, 
Des  Moines,  Iowa  50314;  515/282-2203. 
Minorities  and  women  encouraged  to  apply, 
Broadlawns  is  an  Equal  Opportunity/Affirma- 
tive Action  Employer. 


Clarkson  Family  Medicine — Clarkson  Family 
Medicine  opened  its  doors  July  1,  1991.  We 
have  filled  in  the  Match  Program  every  year 
since  then  and  have  expanded  from  a 12- 
resident  program  to  an  18-resident  program  in 
1995.  We  have  seen  our  graduates,  as  a group, 
score  in  the  top  10%  nationally  on  the  in- 
training exam.  We  currently  have  4 full-time 
family  practice  faculty,  one  obstetrician,  one 
pediatrician  and  full-time  behavioral  science 
coverage,  including  2 part-time  psychiatrists. 
In  order  to  provide  the  training  necessary  to 
prepare  our  residents  for  rural  practice, 
including  extensive  OB  and  procedural 
experience,  we  are  recruiting  2 additional 
family  physician  faculty.  Requirements 
include  practice  and/or  teaching  experience, 
strong  OB  background  and  a desire  to 
participate  in  a new,  exciting  and  growing 
residency  program.  Responsibilities  and 
salary  are  negotiable  and  based  on  experience. 
Clarkson  Hospital  takes  pride  in  being  a 
smoke-free  environment  and  does  not  hire 
applicants  who  use  tobacco  products.  EOE. 
Send  CV  and/or  letter  of  inquiry  to  Richard  A. 
Raymond,  MD,  Director,  Clarkson  Family 
Medicine,  4200  Douglas  Street,  Omaha, 
Nebraska  68131;  402/552-2045. 


Conrad,  Iowa — Marshalltown  Medical  & 
Surgical  Center  seeks  board  certified  physician 
or  recent  graduate  of  an  accredited  residency 
program  for  a partnership  opportunity  in 
Conrad,  Iowa.  An  exceptional  rural  commu- 
nity, Conrad  is  located  in  central  Iowa,  only  60 
minutes  north  of  Des  Moines.  A progressive, 
civic-minded  town,  Conrad  has  an  active  Main 
Street  Program,  healthy  retail  sector,  quality 
public  schools  and  many  amenities  which  you 
would  expect  to  find  in  a larger  community. 
Residents  recently  surpassed  a $150,000  fund 
drive  to  build  a new  water  park  complex. 

Clinic  staff  includes  two  full-time  physicians 
and  two  part-time  physician  assistants.  The 
2,500  square  foot  facility  houses  up-to-date 
laboratory  and  x-ray  equipment,  as  well  as 
computerized  billing  and  appointment 
scheduling  capabilities.  You  will  earn 
competitive  salary/benefits,  paid  interview/ 
relocation  expenses  and  an  option  for  a 
forgivable  loan.  For  more  information  contact 
Shelley  Shiflett,  Marshalltown  Medical  & 
Surgical  Center,  800/542-0014  or  send  or  fax 
resume  to  3 South  4th  Avenue,  Marshalltown, 
Iowa  50158;  fax  515/754-5181. 


Internal  Medicine  and  Family  Practice 
Opportunities — Rural  lake  country  commu- 
nity is  seeking  the  above  practitioners  to  join 
an  active  13-physician  multispecialty  group. 
Quality,  comfortable  living  environment, 
multiple  recreational  activities,  fine  educa- 
tional opportunities  and  cultural  activities 
abound.  Opportunity  includes  relaxed  call, 
liberal  salary  and  exceptional  benefits.  Send 
curriculum  vitae  or  inquiries  to  Lake  Region 
Clinic,  PC,  Attn:  Joel  Rotvold,  PO  Box  1100, 
Devils  Lake,  North  Dakota  58301  or  call  800/ 
648-8898  for  further  information. 


Advertising  Index 

Bemie  Lowe  & Associates 426 

Blue  Cross  Blue  Shield 430 

Brainerd  Medical  Center 458 

Clarkson  College 448 

Emergency  Practice  Associates 459 

Franciscan  Skenip  Healthcare 459 

IMGMA 451 

IMS  Services 435 

Josephs 452 

Medical  Protective  Company 463 

Medical  Management  Strategies  ....435 

MMIC 464 

North  Iowa  Mercy  Health  Center  ..439 

OceuSystems,  Inc 439 

U.S.  Air  Force 459 


INTERNIST . . . 

Want  to  share  call  with  eight  other  internists  and  live  in  the 
Brainerd  Lakes  Area?  Immediate  and  future  openings 
available  at  Brainerd  Medical  Center. 

Brainerd  Medical  Center,  P.A. 

• 30-physician  independent  multispecialty  group 

• Located  in  a primary  service  area  of  40,000  people 

• Almost  100%  fee-for-service 

• Excellent  fringe  benefits 

• Competitive  compensation 

• Exceptional  services  available  at  162-bed  local  hospital 
— St.  Joseph’s  Medical  Center 

Brainerd,  Minnesota 

• In  the  middle  of  the  premier  lakes  of  Minnesota 

• Less  than  2 1/2  hours  from  the  Twin  Cities,  Duluth  and 
Fargo 

• Large,  very  progressive  school  district 

• Great  community  for  families 

Inquiries  from  general  internists  or  internist  with  subspecialty 
interest  in  pulmonology  or  rheumatology  welcomed. 

Call  collect  to  administrator: 

Curt  Nielsen 

Brainerd  Medical  Center,  P.A. 
218/828-7105  or  218/829-4901 
2024  South  6th  Street,  Brainerd,  Minnesota  56401 


458  Iowa  Medicine  Volume  85/11  November  1 995 


Franciscan  Skemp 
Healthcare 

MAYO  HEALTH  SYSTEM 


La  Crosse,  Wisconsin-  Exciting  opportunities  are 
available  for  BE/BC  physicians  in  the  following  areas: 

• Family  Practice  • Urgent  Care  • Pulmonology 

• Cardiology  • Neurology  • Neurosurgery 

• Orthopedics  • Neonatology 

• Emergency  Medicine 

Franciscan  Skemp  Healthcare,  an  integrated  delivery 
network,  serves  a population  base  of  350,000.  We 
include  three  hospitals  and  12  clinics  with  over  100 
active  medical  staff  members. 

La  Crosse  is  located  in  scenic  Mississippi  River  bluff 
country  with  excellent  fishing,  hunting,  boating.  Ideal 
family-oriented  environment.  Good  public  and  private 
schools. 

Contact: 

Tim  Skinner,  M.S.Ed.,  or  Bonnie  Nulf 
Franciscan  Skemp  Healthcare 
800  West  Avenue  South 
La  Crosse,  WI  54601 
Phone:  (800)  269-1986 
Fax: (608) 791-9898 


EMERGENCY  MEDICINE 


I Iowa 

North  & Central  Minnesota 

Q Full-  and  part-time 
Q Comprehensive  benefit  packages 
3 Paid  malpractice 
Q Professional  environments 
Q Ample  time  for  family  and  leisure 
Q Progressive  physician-owned  group 
Q Excellent  compensation  packages 
Q Various  locations 
Q Reasonable  housing  in  safe 
communities 

Q Top-notch  school  systems 
Q Quality  lifestyles 

Call  1 -800  458-5003 

Emergency  Practice  Associates 
or  send  CV  to  Sheila  Jorgensen 
P.O.  Box  1260,  Waterloo,  IA  50704 


BE  AN  AIR  FORCE 
PHYSICIAN. 

Become  the  dedicated  physician  you 
want  to  be  while  serving  your  country  in 
today’s  Air  Force.  Discover  the  tremen- 
dous benefits  of  Air  Force  medicine.  Talk 
to  an  Air  Force  medical  program  manag- 
er about  the  quality  lifestyle  and  benefits 
you  enjoy  as  an  Air  Force  professional, 
along  with: 

• 30  days  vacation  with  pay  per  year 

• Dedicated,  professional  staff 

• Non-contributing  retirement  plan  if 
qualified 

Today’s  Air  Force  offers  the  medical  envi- 
ronment you  seek.  Find  out  how  to  quali- 
fy. Call  USAF  HEALTH  professions 

TOLL  FREE  1-800-423-USAF 


Iowa  [Medicine 


Professional  Listing 


Allergy 


Emergency  Medicine 


Internal  Medicine 


John  A.  Caffrey,  MI),  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MD 
R.K.  Agarwal,  MI) 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pediatric  and  Adult  Allergy,  PC 
Veljlto  K.  Zivkovich,  MD 
Robert  A.  Colman,  Ml) 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 

Dermatology 


Robert  J.  Itarry,  Ml) 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery > of  Skin 

Fort  Dodge  Mcdieal  Center,  PC 
Carey  A.  Bligard,  MD,  FAAD 
James  D.  Bunker,  MD,  FAAD 

804  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Electrodiagnosis 


John  Milner-Brage,  MD 

208  St.  Francis  Professional  Building 

Waterloo  50702 

319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 

Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 

Family  Practice 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 

Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Daniel  II.  Gcrvich,  MD 
Daniel  J,  Schrocdcr,  MI) 

Ravi  K.  Vcmuri,  MD 
Infectious  Diseases 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 

Infertility 


Mid-Io>va  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
IVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


Fort  Dodge  Medical  Center,  PC 

Cardiology 

Samir  G.  Artoul,  MD,  FICC 
515/574-6840 
Gastroenterology 

Kenneth  \V.  Adams,  DO,  AOBIM 
General  Internal  Medicine 
William  C.  Robb,  DID 
Richard  II.  Brandt,  MD,  ABIM 
Grace  Z.  Ang,  MD 
800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Mcdieal  Clinic  Neurology 
Andrew  C.  Peterson,  MD 
Laurence  S.  Krain,  DID 

600  7th  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology , EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Dlcdieal  Center,  PC 
Jugal  T.  Raval,  DID,  D1BBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 

Neurosurgery 


Iowa  Medical  Clinic 
Neurosurgery' 

James  R.  Lamorgcsc,  MD 
Loren  J.  Mmiw,  DID 

600  7th  Street,  SE 
Cedar  Rapids  52401 
319/366-0481 

Practice  limited  to  Neurosurgery 

Hosting  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


460  Iowa  Medicine  Volume  85 /II  November  1995 


PROFESSIONAL  LISTING 


Neurosurgical  Services  LLP 
Robert  Hayne,  Ml) 

Thomas  A.  Carlstrom,  Ml) 

David  J.  Boarini,  MI) 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  MI) 

S.  Randy  Winston,  MD 
Douglas  R.  Koontz,  MD 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 
Neurological  Surgery 


Chad  I).  Ahernathev,  MD 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 

Neurological  Surgery > 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  II.  Watt,  MD 
John  M.  Gracther,  MD 
Gilbert  W.  Harris,  Ml) 

James  A.  Davison,  MD 
Norman  F.  Woodlief,  MI) 

Erie  W.  Bligard,  MI) 

David  I).  Saggau,  MI) 

Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MI) 

309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 
i 

! Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Ophthalmic  Associates,  PC 
Robert  I).  Whinerv,  Ml) 
Stephen  II.  Wolkcn,  MD 
Robert  B.  Goffstein,  MI) 
Lyse  S.  Strnad,  MD 
John  F.  Stamlcr,  MI),  PhD 
540  E.  Jefferson,  Suite  201 
Iowa  City  52245 
319/338-3623 


Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MD 
Emile  C.  Li,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MD 
Randall  S.  Brcnton,  MD 
James  L.  Duinmctt,  MD 
Mick  E.  Yandcn  Bosch,  MI) 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  Ml) 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 
Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 


Orthopaedics 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Erieson,  MD 
Marshall  C.  Greiman,  MD 
Steven  R.  Herwig,  DO 
Thomas  O.  Paulson,  MI) 
Mark  K.  Zlah,  MD 
1-800/248-4443 
1215  Pleasant,  Suite  408 
Des  Moines  50309 
515/241-5780 


1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton,  Indianola, 
Oskaloosa,  Guthrie  Center,  Knoxville 


Wolfe  Clinic,  PC 
Michael  W.  Ilill,  MD 
Daniel  J.  Blum,  MD 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 


Iowa  Orthopaedic  Center,  PC 
Marshall  Flapan,  MD 
Sinesio  Misol,  MI) 

Joshua  1).  Kimclman,  DO 
Timothy  G.  Kcnncv,  Ml) 

Lynn  M.  Lindaman,  MI) 
Jeffrey  M.  Farber,  MD 
Kyle  S.  Gallcs,  MD 
Seott  A.  Meyer,  Ml) 

Cassini  M.  Igram,  MD 
Rodney  E.  Johnson,  MD 
Martin  S.  Rosenfcld,  DO 
Teri  S.  Formanek,  MD 
Stephen  M.  Naruto,  MD 
Donna  J.  Bahls,  MD 
Jill  R.  Meilahn,  DO 
Jacqueline  M.  Stoken,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 


Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery >,  Allergy 


( Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  810.00  first 
3 lines;  82.00  each  additional  line.  Billed 
yearly.  May  be  prorated.  Send  or  fax 
copy  to  Iowa  Medical  Society,  1001  Grand 
Avenue,  West  Des  Moines,  Iowa  50265- 
3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85 /II  November  1995  461 


Iowa  [Medicine 


PROFESSIONAL  LISTING 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MI) 

Eugene  Peterson,  MD 
Richard  B.  Merrick,  MD 
Peter  V.  Boesen,  MD 
Robert  R.  Updegraff,  MD 
3901  Ingersoll 
Des  Moines  50312 
515/274-9135 

Dubuque  Otolaryngology-Head  & Neck 
Surgery,  PC 

Thomas  J.  Benda,  Sr.,  MD 
James  VV.  White,  MI) 

Craig  C.  Herthcr,  MD 
Thomas  J.  Benda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 

Otologic  Medical  Services,  PC 
Roger  A.  Simpson,  MD 
Guy  E.  McFarland,  MD 
Thomas  F.  Viner,  MD 
Douglas  E.  Dawson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 

Robert  G.  Smits,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery  and  Head  and 
Neck  Surgery 

Phillip  A.  Finquist,  DO,  PC 

1000  Illinois 
Des  Moines  50314 
515/244-5225 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  LaMorgese,  MD,  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSW,  ACSW,  Program 
Director 
6u0  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheu  matology 


Pediatries  Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Ronald  C.  Sanders,  MD 
Rosana  M.  Diokno,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6855 


Perinatology 


I)es  Moines  Perinatal  Center,  PC 
Neil  T.  Mandsager,  MD 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  and  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 

Physical  Medicine  & 
Rehabilitation 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 

Chest,  Infectious  Diseases  & Critical  Care 
Associates,  PC 
Roger  T.  Liu,  MI) 

Steven  G.  Berry,  Ml) 

Donald  L.  Burrows,  MD 
Michael  Witte,  DO 
Gerard  A.  Matvsik,  DO 
Donald  R.  Shumate,  DO 
1601  NW  114th,  Suite  347 
Des  Moines  50325-7072 
24  Hour  515/224-1777 


Surgery 


Wendell  Downing,  MI) 

1212  Pleasant  Street,  Suite  410 
Des  Moines  50309 
515/241-5767 

Diseases  and  Surgery  of  the  Colon  and 
Rectum 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  1).  Schncll,  Ml) 

Farccduddin  Ahmed,  MD 
Arthur  B.  Searle,  MD 
Bogdan  E.  Krvsztofiak,  MI) 

Rehabilitation  Medicine  Associates 
William  I).  dcGravcllcs,  Jr.,  MI) 

Charles  F.  Dcnhart,  MI) 

Marvin  M.  Hurd.  MD 

William  C.  Koenig,  Jr.,  MD 

Karen  Kicnkcr,  MD 

Todd  C.  Troll,  MD 

Lori  A.  Sapp,  MD 

Younkcr  Rehabilitation  Center 

Iowa  Methodist  Medical  Center 

1200  Pleasant 

Des  Moines  50308 

515/241-6434 


Fort  Dodge  Medical  Center,  PC 
Dan  P.  Warliek,  MD,  FACS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Vascular  Surgery 


Fort  Dodge  Medical  Center,  PC 
Marshall  C.  Hunting,  MI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6865 


Urology 


Fort  Dodge  Medical  Center,  PC 
Steven  P.  Hoff,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/573-4141 


2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


462  Iowa  Medicine  Volume  85 /II  November  1995 


Iowa  I Medicine 


THE  PRESIDENT  COMMENTS 


AMAs  role  in  the 
Medicare  reform  bill 


At  the  recent  North  Central  Medical  Con- 
ference meeting,  I had  the  opportunity 
to  hear  AMA  President  Lonnie  Bristow 
deliver  a few  comments  on  a variety  of  sub- 
jects, primarily  Medicare  reform  and  the 
AMA  Board  of  Trustees. 

I was  especially  interested  in  the  AMA’s 
role  in  development  of  the  Medicare  reform 
bill.  Last  January,  Newt  Gingrich  invited  AMA 
leaders  and  other  health  care  organization 
leaders  to  a meeting.  lie  asked  them  to  return 
in  two  weeks  with  their  ideas  and  “to  be 
bold”.  As  many  of  you  know,  the  AMA  had 
been  working  on  a plan  for  some  time  and  was 
ready  for  this  opportunity.  About  80%  of  the 
AMA  plan  was  adopted.  Many  of  you  are  also 
familiar  with  the  bill’s  provision  for  liability 
limitation  of  $250,000  for  non-eco- 
nomic  loss.  This  particular  provi- 
sion also  guarantees  that  most  of 
the  dollars  will  go  to  the  patients 
rather  than  trial  lawyers.  There  is 
regulatory  relief  from  Stark  1 and  II 
and  from  CLIA.  Patient  protection 
is  also  addressed  with  regard  to 
managed  care  plans  and  guarantees 
that  patients  be  informed  as  to  rights  and 
responsibilities.  There  is  also  encouragement 
for  physician-sponsored  networks  to  compete 
with  insurance  companies  and  other  health 
care  networks. 

What  about  the  “deal”  the  AMA  supposed- 
ly made  with  the  GOP  leadership  regarding 
the  Medicare  conversion  factor?  Physicians 
account  for  approximately  23%  of  Medicare 


Part  B expenditures.  However,  over  the  last 
13  years  we  have  been  the  recipients  of  32% 
of  the  cuts  in  this  area.  The  average  overhead 
for  a physician  is  50%  and  the  proposed  con- 
version factor  would  set  Medicare  payments 
at  only  10-20%  above  that.  This  small  margin 
could  result  in  a lack  of  access  for  Medicare 
patients.  As  Dr.  Bristow  said,  “They  listened 
and  agreed  to  attempt  to  increase  the  con- 
version factor.”  The  conversion  factor  was 
increased  from  $34.60  to  $35.42.  This 
doesn’t  seem  like  a great  deal.  However, 
when  coupled  with  the  new  formula  for  vol- 
ume growth,  over  the  next  seven  years  this  is 
projected  to  add  up  to  $20  billion  more  than 
under  current  law.  That  was  the  “deal”  that 
the  press  made  so  much  of.  It  is  a good 
example  of  the  AMA  advocacy  for 
physicians  and  patients. 

Dr.  Bristow  also  made  another 
important  point.  The  AMA  has 
limited  its  proposals  and  involve- 
ment to  Medicare  and  properly  did 
not  become  involved  in  the  debate 
over  the  tax  cut.  This  is  a separate 
issue;  the  AMA  is  bipartisan. 

I had  the  opportunity  to  visit  with  Dr. 
Bristow  one  evening.  He  is  an  engaging,  artic- 
ulate, warm  and  friendly  man.  I asked  him 
what  he  does  in  his  spare  time  (as  if  he  had 
any).  He  hesitated  slightly  and  then  said 
when  he  has  the  time  (on  the  road  I assume) 
he  often  visits  an  inner  city  school  and  talks 
with  the  children.  He  is  my  kind  of  guy.  I am 
pleased  that  he  is  our  president.  ^ 


Over  the  next 
seven  years 
this  amounts  to 
$20  billion 
more  than  under 
current  law. 


Joseph  Hall,  MD 


Iowa  Medicine  Volume  85  / 12  December  1995  471 


600  Iowa  medical  practices 
are  covered  by  the  . . . 


STATEWIDE 
PHYSICIANS 
HEALTH 
INSURANCE 
PROGRAM 


It  may  be  right  for  you! 
We’ll  help  you  find  out! 


Over  10,000  individuals  are  protected  by  the  Iowa 
Medical  Society-sponsored  STATEWIDE  PHYSI- 
CIANS HEALTH  INSURANCE  PROGRAM.  It'sstable 
coverage  with  competitive  rates. 

If  you’re  not  one  of  the  SPHIP  insureds,  you  may  want 
to  explore  the  program’s  many  coverage  options — 
both  medical  and  dental.  We'll  be  glad  to  supply 
information  specific  to  you  and  your  practice. 


Endorsed  and  overseen  by  the  IMS  for  its  members, 
their  families  and  employees,  the  SPHIP  has  been 
underwritten  by  Blue  Cross  Blue  Shield  of  Iowa  since 
the  program  began  40  years  ago.  Today’s  program 
incorporates  various  deductibles  and  coverage  for- 
mats. 

Please  call  Ruth  Clare  or  Terri  DeGroot  for  informa- 
tion about  the  program. 


BERNIE  LBWE  & A55BEIATE5.  INE. 

Insurance  Administrators  to  Professional  Associations  & 
Universities  and  Colleges 

515-E2Z-BB11  1-B00-94EF4718  FAX  515-EPB-B915 

E7DO  Westown  Parkway.  Suite  410 

\Afact-  nm=  A/lninoc  nniPKFciziii 


Iowa  Medicine 


SPECIAL  TRIBUTE 


Farewell  to  a friend 


Tina  Preftakes  joined  the  staff  of  the  Iowa 
Medical  Society  in  June  of  1952,  fresh 
from  the  University  of  Iowa  with  a 
degree  in  journalism.  Her  original  salary  card 
lists  her  job  as  “Sec  — tv”.  Translated,  it  was 
Tina’s  responsibility  to  produce  a live 
television  show  featuring  real  doctors  in  real 
practice  situations. 

It  is  speculated  that  this  experience  gave 
Tina  the  nerves  of  steel  in  the  face  of 
calamity  which  she  retained  throughout  her 
years  at  the  IMS.  As  time  went  on,  she 
progressed  upward  through  various  positions 
and  titles  — administrative  assistant,  exec- 
utive assistant,  assistant  director  and,  finally, 
assistant  executive  vice  president.  This  list  is 
incomplete;  the  important  thing  to  know  is 
that  Tina  accomplished  whatever  was  asked 
of  her  with  the  utmost  efficiency  and 
unfailing  good  humor. 

When  people  who  have  worked  closely 
with  Tina  are  asked  to 
describe  her,  they 
invariably  mention  the 
fact  that  the  IMS  has 
been  such  a big  part  of 
her  life.  They  talk  about 
her  loyalty  to  Iowa 
physicians  and  the 
difference  she  made  for 
so  many  of  them. 

“The  efficiency  and 
quality  of  staff  support 
Tina  provided  excelled 
over  all  the  others,”  says 
Dr.  Paul  Seebohm, 
associate  dean  with  the 


UI  College  of  Medicine  and  past  IMS 
president.  “No  one  is  better  at  anticipating 
problems  and  tending  to  details  than  Tina.” 
“Tina  could  always  see  the  big  picture.  Her 
professionalism  and  dedication  have  truly 
benefited  Iowa  physicians,”  comments  Dr. 
Ilormoz  Rassekh.  Dr.  Rassekh,  a Council 
Bluffs  psychiatrist,  is  also  a past  IMS  pres- 
ident and  one  of  the  many  Iowa  physicians 
Tina  counts  among  her  lengthy  list  of  friends. 

IMS  staff  members  — who  think  of  Tina  as 
much  more  than  a co-worker  — say  she  is  the 
most  giving  person  they  know.  They  praise 
her  perpetual  willingness  to  go  the  extra  mile 
for  IMS  members  and  for  her  friends. 

Even  more  significant,  all  her  co-workers 
have  learned  much  from  the  example  Tina 
has  set,  day  in  and  day  out,  for  43  years. 
Through  Tina,  we  saw  the  importance  of 
respecting  everyone’s  opinions  and  feelings. 

As  we  bid  Tina  farewell,  we  hope  that  once 
in  awhile  we  will  still 
hear  her  ready  laugh  and 
those  wonderful  stories 
about  her  childhood  in 
Clarion.  We  hope  that 
occasionally  we  might 
get  one  of  those  silly 
notes  signed  with  her 
own  “TP”  logo. 

Tina,  we  wish  you  a 
happy  and  productive 
retirement.  See  you 
back  at  the  ranch.  HI] 


Iowa  Medicine  Volume  85  / 12  December  1995  4 73 


Iowa  | Medicine 


IMS  Update 


CURRENT  ISSUES 


AT  A GLANCE 


The  harmful  effects  of 
alcohol , tobacco  and 
other  drugs  on  unborn 
babies  is  the  topic  of  a 
new  11-minute  video 
available  from  the  Iowa 
Substance  Abuse  Infor- 
mation Center.  The 
video  was  filmed  in 
Iowa  and  is  ideal  for 
physicians’  reception 
areas.  To  order  a com- 
plimentary copy,  call 
800/247-0614. 

• 

The  Iowa  Distance 
Learning  Association’s 
third  annual  conference 
is  planned  for  February 
29  through  March  1, 
1 996  at  the  University  of 
Iowa  Memorial  Union. 
Telemedicine  and  video- 
conferencing  will  be  on 
the  agenda.  For  further 
information  on  how  to 
register,  call  515/271- 
2182. 

• 

There  has  been  a sharp 
increase  in  use  of 
methamphetamines  by 
Iowans.  Of  those  seek- 
ing treatment  at  sub- 
stance abuse  centers, 
7.3%  listed  meth  as  their 
primary  problem,  com- 
pared to  2.2%  the  year 
before. 


Mark  your  calendars 


Mark  your  calendars  now  for  the 
1996  IMS  Annual  House  of 
Delegates  and  Scientific  Session 

Friday — Sunday,  April  19 — 21 
Embassy  Suites  • Des  Moines 


IMS  offices  up  for  election  in  1996 


Offices  up  for  election  at  the  Iowa  Medical 
Society’s  1996  Annual  Meeting  April  20-21 
include:  (The  length  of  each  term  is  in  paren- 
thesis, along  with  the  name  of  the  physician 
now  holding  the  office.) 

PRESIDENT  ELECT  (1)  — William  McMillan,  MD 
VICE  PRESIDENT  (1)  — Sterling  Laaveg,  MD 
TRUSTEE  (3)  — Harold  Miller,  MD 
HOUSE  SPEAKER  (1)  — Donald  Kahle,  MD 
VICE  SPEAKER  (1)  — Tom  Throckmorton,  MD 
AMA  DELEGATES  (2) — Clarence  Denser,  Jr., 
MD;  Donald  Young,  MD;  Bruce  Trimble,  MD 
AMA  ALTERNATES  (2)  — Thomas  Graham,  MD 

Judicial  Councilors  are  elected  by  a dis- 
trict wide  vote  of  eligible  IMS  voting  mem- 
bers. The  names  of  physicians  elected  as 
Judicial  Councilors  will  he  submitted  for  con- 
firmation by  the  1996  House  of  Delegates. 
Details  will  be  sent  to  county  medical  soci- 
eties due  to  elect  councilors  in  1996. 

Up  for  election  are: 

DISTRICT  2 — Jamal  Hoballah,  MD 
DISTRICT  4 — Albert  Coates,  MD 
DISTRICT  5 — Ross  Madden,  MD 
DISTRICT  10  — Michael  Disbro,  MD 
DISTRICT  11  — C.  David  Smith,  MD 
DISTRICT  14  — Stephen  Richards,  DO 

The  IMS  Program  Committee  has  been 
making  plans  for  the  1996  Scientific  Session, 


which  will  begin  on  Friday,  April  19  at  the 
Embassy  Suites,  in  conjunction  with  the 
House  of  Delegates. 

Tentative  topics  for  the  Scientific  Session 
include:  Grave’s  Disease,  genetic  engineering 
in  cystic  fibrosis,  vascular  disease  in  the 
elderly  and  youth  violence. 

IMS  Board  meets  with  CHMIS  committee 


The  IMS  Board  of  Trustees  met  recently 
with  the  CHMIS  Executive  Committee.  Read 
details  of  the  discussion  (and  important  infor- 
mation on  signing  a contract  with  a CHMIS 
network)  on  page  476  of  this  issue.  Dul 


Specialty  Society  Update 

The  Iowa  Association  of  County  Medical 
Examiners  met  Friday,  November  3 at  the 
Sheraton  Inn  in  Cedar  Rapids.  Dr.  R.C.  Wooters, 
retired  Polk  County  Medical  Examiner,  was  hon- 
ored by  Governor  Terry  Branstad  at  the  group’s 
luncheon. 

The  Iowa  Oncology  Society  annual  fall  member- 
ship meeting  was  held  at  the  McFarland  Clinic  in 
Ames  Friday,  October  27.  Dr.  Joseph  Bailes  of  the 
American  Society  of  Clinical  Oncology  was  guest 
speaker.  New  oncology  practice  arrangements  and 
Medicare  reform  were  also  discussed. 

A record  number  of  members  attended  the  Iowa 
Psychiatric  Society  annual  meeting  October  27-28  in 
Iowa  City.  The  role  of  serotonin  in  psychiatric  illness 
was  part  of  an  excellent  program  planned  by  Brian 
Cook,  DO.  Terrence  Augspurger,  MD  was  nominated 
as  IPS  president.  A committee  plans  to  meet 
December  6 with  Merit  Behavioral  Health 
Corporation  (formerly  Medco)  regarding  continuing 
concerns.  Committee  members  are:  Michael  Egger, 
MD;  Loren  Olson,  MD;  James  Pullen,  MD;  S. 
Ravapati,  MD;  Tom  Garside,  MD;  and  Cindy  Hoover, 
MD. 

The  Iowa  Medical  Group  Management  Association 
continues  developing  a uniform  credentialing 
form  for  physicians  applying  for  participation  with 
insurance  companies,  hospital  privileges  or 
licensing.  A meeting  of  organizations  interested  in 
this  project  was  scheduled  for  November  28. 


474  Iowa  Medicine  Volume  85  / 12  December  1995 


Iowa  [Medicine 

Futures 


Iowa  Health  Reform  Transition  Team 


The  Iowa  Health  Reform  Transition  Team 
held  its  final  meeting  October  26.  The  team 
has  worked  for  the  past  three  years  to  guide 
and  advise  state  policy  and  lawmakers  on 
health  reform  options  and  initiatives  in  Iowa. 

David  Lyons  is  chairman  of  the  team; 
William  Eversmann,  MD  represented  IMS. 
Much  of  the  team’s  work  has  been  funded  by 
the  Robert  Wood  Johnson  Foundation. 

It  is  hoped  Iowa  will  win  another  RWJ 
grant  to  undertake  additional  initiatives  in 
the  future. 

Attention:  physician  entrepreneurs 


Physician  Entrepreneurship:  Principles, 
Practices  and  Tactics  for  Business  Plan 
Development  is  the  focus  of  a program  to  be 
held  January  8-10  on  the  Northwestern 
University  Campus. 

Presented  in  conjunction  with  Northwest- 
ern’s Kellogg  Graduate  School  of  Manage- 
ment, the  intensive  three-day  program  high- 
lights how  to  develop  an  effective  business 
plan,  how  to  raise  capital,  entrepreneurial 
finance  and  keys  to  developing  strategic 
alliances.  The  cost  of  the  program  (including 
all  meals,  housing,  registration  and  course 
materials)  is  $2,000  for  AMA  members; 
$3,000  for  nonmembers. 

For  more  information  or  to  register,  call 
Katherine  Rouse  at  312/464-4274. 

AMA  president  meets  with  senior  citizens 


Lonnie  Bristow,  MD,  AMA  president,  met 
recently  with  800  senior  citizens  in  a Calif- 
ornia retirement  community  and  urged  them 
to  support  the  GOP’s  Medicare  reform  pack- 
age. Dr.  Bristow  said  the  package  is  an  oppor- 
tunity for  retirees  to  protect  their  children. 

Meanwhile,  lobbyists  for  the  elderly,  the 
disabled  and  all  sorts  of  health  providers 


were  converging  on  Capitol  Hill  as  the  full 
Senate  geared  up  for  a vote  on  Medicare 
reform.  As  of  press  time,  Republican  leaders 
were  working  to  overcome  GOP  divisions 
caused  by  changes  needed  to  win  Senate 
approval  for  the  Medicare  proposal. 

There  was  speculation  the  president  will 
veto  any  bill  the  GOP  sends  him,  so  GOP 
leaders  asked  him  to  come  to  the  bargaining 
table.  Clinton  refused  and  told  Republicans 
once  again  to  back  off  cuts  in  vital  areas  like 
Medicare.  Republicans  reportedly  lack  the 
votes  to  overcome  a presidential  veto. 

The  Senate  Finance  Committee  amended 
its  Medicare  reform  proposal  to  allow  physi- 
cian and  hospital  networks  to  contract 
directly  with  the  program,  putting  the  Senate 
Republican  proposal  more  in  line  with  the 
House  version,  which  would  ease  regulations 
that  hinder  development  of  such  networks. 

Medical  Records  Confidentiality  Act 


Three  LTS  senators  have  introduced  the 
Medical  Records  Confidentiality  Act,  which 
would  govern  the  use  of  medical  treatment 
and  payment  records  in  written  and  elec- 
tronic form.  The  measure  would  insure  that 
patients  have  the  right  to  inspect  their  health 
records  while  safeguarding  personal  data  to 
keep  the  information  from  getting  into  the 
wrong  hands. 

In  Iowa,  the  CHMIS  Governing  Board  has 
said  that  patient-specific  information  will 
never  be  released  from  the  CIIMIS.  There 
reportedly  has  been  no  discussion  of  this  fed- 
eral proposal  by  the  CHMIS  Board. 

HMO’s  have  'spillover’  effect 


Increased  enrollment  in  Medicare  HMOs 
means  decreased  costs,  not  only  through 
managed  care  savings,  but  through  a 
‘spillover’  effect  that  lowers  Medicare  fee-for- 
serviee  costs,  according  to  a study  by  the 
IIMO  trade  group,  GIIAA.  El 


CURRENT  ISSUES 


AT  A GLANCE 


According  to  a recent 
study  reported  in  JAMA 
more  than  one-third  of 
Americans  under  age  65 
are  uninsured  or  lack 
adequate  coverage. 

• 

Under  a block  grant  sce- 
nario, states  will  be 
free  to  scrap  existing 
Medicaid  programs  in 
favor  of  managed  care. 
Already,  49  states  are 
poised  to  launch  or 
expand  such  programs. 
If  Congress  succeeds  in 
cutting  Medicaid  by 
5182  billion,  states  will 
face  a difficult  choice  — 
allocate  more  money  to 
Medicaid  or  cut  bene- 
fits. Some  experts  are 
predicting  widespread 
hikes  in  state  taxes  in 
the  future.  Iowa  Medi- 
caid staff  are  studying 
options  in  order  to  be 
ready  once  federal  deci- 
sions are  made. 


Iowa  Medicine  Volume  85  / 12  December  1995  475 


Iowa  | Medicine 


CURRENT  I S $ y E S 


on  your  horizon  July  1,  1996 


YOUR  representatives 
on  state  GHMIS 
committees: 


CHMIS 

Governing 

Board: 


Dale  Andringa,  MD 
Des  Moines 
515/241-4102 

Beth  Bruening,  MD 
Sioux  City 
712/233-1529 


CHMIS  advisory 
committees: 


Communications/ 

Education 

Laine  Dvorak,  MD 
Clarence  Denser,  .1  r. , MD 

Data  Advisory 
John  Brinkman,  MD 

Ethics/Confidentiality 

Charles  Jons,  MD 

Quality  Review 

Elie  Saikaly,  MD 
William  Langley,  MD 

Technical  Advisory 
Mark  Purtle,  MD 


IMS  CHMIS 
Committee: 


Terrence  Briggs,  MD  (chair) 

IMS  staff: 

Ed  Whitver 
Barb  Cannon  Heck 
Dean  Gillaspey 


CHMIS  Update 


This  CHMIS  Update  is  a regular  feature  in  Iowa 
Medicine,  and  is  part  of  the  Iowa  Medical  Society’s 
effort  to  keep  you  informed  about  CHMIS. 

The  IMS  Board  of  Trustees  met  with  the 
GHMIS  Executive  Committee  on  October 
18.  The  Board  and  the  Committee  dis- 
cussed the  following  issues  of  importance 
to  Iowa  physicians: 

1.  Electronic  insurance  eligibility  verifi- 
cation will  begin  July  1,  but  it  is  uncertain 
what  will  be  included  in  the  initial  system. 
Eligibility  can  encompass  many  features. 
A work  group  of  providers  and  payers  is 
defining  minimum  elements  to  include  in 
an  eligibility  system  on  July  1,  as  well  as 
future  expansion,  while  attempting  to  bal- 
ance cost  to  benefits. 

2.  ERISA  plans  (self-administered 
health  plans)  are  not  obligated  to  partici- 
pate in  CHMIS  since  they  are  governed  by 
federal  law.  They  have  been  encouraged  to 
participate  voluntarily. 

3.  The  data  repository  contractor  will 
have  only  six  months  to  install  hardware 
and  software,  hire  employees  and  test  the 
system  between  providers,  payers,  net- 


works, etc.  This  short  start  up  time  frame 
is  a concern  to  members  of  the  CHMIS 
Governing  Board,  who  now  say  July  1 is  a 
starting  point  for  CHMIS  implementation. 

4.  The  cost  of  CHMIS  remains  an  elusive 
topic.  Much  depends  on  the  cost  to  operate 
the  data  repository,  which  will  not  be  clear 
until  the  contract  is  awarded  this  month. 
The  IMS  maintains  the  position  that 
CHMIS  should  reduce  administrative  costs 
for  physicians  and  that  cost  should  not  be 
borne  disproportionately  by  providers. 

5.  Data  confidentiality  will  be  a key  con- 
cern to  physicians  as  long  as  the  CHMIS 
exists.  The  IMS  Board  of  Trustees  ques- 
tioned CHMIS  representatives  at  length 
regarding  patient  confidentiality  issues. 

6.  Other  provider  groups  will  probably 
begin  CHMIS  participation  by  July,  1997. 
CHMIS  representatives  said  it  is  desirable 
for  everyone  to  gain  experience  and 
improve  the  process  before  other 
providers  are  brought  in. 

At  the  October  CHMIS  Governing  Board 
meeting,  it  was  announced  that  19  entities 
attended  the  data  repository  bidders  con- 
ference. Bids  are  due  November  15. 


Important  news  about  CHMIS  networks  . . . 

Physicians  are  advised  not  to  sign  a contract  with  a CHMIS  network 

UNLESS  THE  CONTRACT  HAS  AN  ESCAPE  CLAUSE 

Criteria  for  certification  of  CHMIS  networks  are  now  complete  and  potential  network 
vendors  are  beginning  the  process  of  earning  CHMIS  certification.  The  process  of  earning 
final,  unconditional  CHMIS  certification  will  take  a year  or  longer.  As  a result,  there  will 
be  no  fully-certified  networks  by  July  1,  the  deadline  date  for  CHMIS  implementation. 

However,  members  of  the  CHMIS  Governing  Board  say  some  networks  will  be  granted 
“provisional”  certification  in  time  for  the  July  1 deadline.  Companies  who  have  applied 
for  full  CHMIS  certification  (and  have  been  granted  “provisional”  status)  could  begin  mar- 
keting campaigns  to  Iowa  physicians  as  early  as  January  or  February  of  1996.  This  means 
that  if  a physician  signs  with  a “provisional”  network  and  that  network  does  not  ulti- 
mately receive  full  certification,  the  physician  will  be  forced  to  find  a new  network. 

Consequently,  physicians  should  make  sure  there  is  an  ’immediate  termination’ 
clause  in  any  contract  signed  with  a “provisional  network”. 

Watch  the  February  issue  of  Iowa  Medicine  for  guidelines  on  selecting  a network. 

For  more  information  about  CHMIS  networks,  call  Ed  Whitver  of  the  IMS  staff, 
515/223-1401  or  800/747-3070. 


476  Iowa  Medicine  Volume  85  / 12  December  1995 


Iowa  [Medici  ne 


CURRENT  ISSUES 


Legislative  Affairs 


Pensions  and  malpractice  lawsuits 


Under  current  Iowa  law,  pensions  (except 
IRAs)  are  exempt  from  tort  claimant  credi- 
tors, according  to  a recent  legal  opinion  pre- 
pared at  the  request  of  the  IMS. 

Iowa  law  provides  for  the  exemption  from 
execution  by  creditors  of  the  cash  surrender 
value  of  life  insurance;  a benefit  or  indemni- 
ty paid  under  an  accident,  health  or  disabili- 
ty insurance  policy;  social  security  benefits; 
unemployment  compensation;  veteran’s  ben- 
efits; alimony  maintenance  or  support  and 
pensions;  and  annuities  or  similar  contracts 
triggered  by  illness,  disability,  death,  age  or 
length  of  service. 

Accrued  dividends,  cash  surrender  value 
or  interest  in  a life  insurance  policy  is  also 
exempt  if  the  beneficiary  is  the  person’s 
spouse,  child  or  dependent. 

A payment  or  portion  of  a payment  under 
a pension,  annuity  or  similar  plan  or  contract 
on  account  of  illness,  disability,  death,  age  or 
length  of  service  is  exempt,  unless  the  pay- 
ment results  from  contributions  to  the  plan 
within  one  year  prior  to  the  filing  of  a bank- 
ruptcy petition. 

Physicians  are  cautioned  that  independent 
and  individualized  analysis  is  necessary  to 


determine  the  exempt  status  of  any  individ- 
ual’s assets. 

For  a copy  of  the  complete  legal  opinion  on 
exemption  of  pensions  from  tort  creditors, 
call  Chris  McMahon  at  the  IMS,  515/223-1401 
or  800/747-3070. 

Legislature  convenes  January  8 


January  8 is  the  opening  day  of  the  1996 
legislative  session.  While  major  health  issues 
are  not  likely  to  be  at  the  top  of  the  agenda, 
there  are  always  plenty  of  issues  that  arise  to 
keep  IMS  lobbyists  busy. 

The  IMS  is  continuing  to  work  with  sena- 
tors to  encourage  their  support  of  I IF  394,  the 
IMS  statute  of  limitations  for  minors  bill 
which  passed  the  House  in  1995. 

Legislators  have  been  requested  to  draft 
bills  relating  to  insurance  coverage  for  obstet- 
rical care  and  patient  access  to  medical 
records. 

IMS  Council  discusses  OB  stay 

At  its  September  meeting,  the  IMS 
Executive  Council  adopted  the  following  posi- 
tion which  addresses  the  trend  toward 
reduced  coverage  for  hospital  stays  following 

continued 


IMS  STAFF  ‘ON  THE  ROAD’  MEETING  WITH  MEMBER  PHYSICIANS 

An  IMS  staff  “road  show”,  which  includes  a videoptape  presentation  on  the  IMS  1996  legisla- 
tive priorities,  is  available  to  Iowa  physicians  who  want  information  on  the  Iowa  Medical  Society’s 
priorities  for  the  coming  year  in  several  areas.  The  tape  is  about  20  minutes  long.  On  the  video, 
physicians  involved  in  the  IMS  legislative  program  discuss  the  IMS  priorities  and  the  impact  of 
grass  roots  involvement  in  the  political  process. 

As  scheduling  permits,  Paul  Bishop,  IMS  legislative  liaison,  will  be  on  hand  to  answer  questions 
after  the  tape  is  shown.  Ed  Whitver,  manager  of  health  care  data  and  information,  and  Tom  Leners, 
a representative  of  Midwest  Medical  Insurance  Company,  will  also  be  on  hand  to  answer  questions 
about  CHMIS,  data  collection  efforts  and  the  liability  insurance  market. 

To  borrow  a videotape  or  to  arrange  for  a program  in  your  area,  call  Paul  Bishop  at  the  IMS, 
515/223-1401  or  800/747-3070. 


AT  A GLANCE 


The  FDA  will  propose 
ndes  to  ban  distribution 
through  vending  mach- 
ines (except  in  bars) 
and  stop  tobacco  com- 
pany sponsorship  of 
sporting  events  and 
concerts.  Until  the  issue 
of  whether  FDA  has  a 
right  to  regulate  tobac- 
co is  settled,  court  bat- 
tles will  continue. 

• 

According  to  Modern 
Healthcare,  during  the 
last  election  cycle  the 
American  Medical  Asso- 
ciation was  the  most 
balanced  with  regard  to 
political  contributions. 
From  January  of  1993 
to  November  1994,  58% 
of  the  AMA’s  political 
action  funds  went  to 
Republicans;  42%  went 
to  Democrats.  The  Amer- 
ican Hospital  Assoc- 
iation split  was  65%  for 
Democrats  and  35%  for 
Republicans.  Other  org- 
anizations named  — 
including  associations 
representing  optome- 
trists and  nurses  — con- 
tributed nearly  75%  of 
their  PAC  funds  to 
Democrats. 


Iowa  Medicine  Volume  85  / 12  December  1995  477 


Iowa  | Medicine 


CJJRR  E NT  ISSUES 


Legislative  Affairs 

continued 


the  birth  of  a baby: 

IMS  believes  the  decision  on  length  of  hos- 
pital stay  following  the  birth  of  a baby 
should  be  decided  by  the  physician  and 
patient  based  on  the  needs  of  the  mother  and 
baby. 

The  IMS  should  attempt  to  work  with  key 
organizations  on  this  issue,  including  third 
party  payers,  employer  organizations  and 
other  provider  groups. 

The  Council  left  open  whether  or  not  to 
support  legislation  on  this  subject  pending 
discussions  with  payers.  Concerns  were 
voiced  by  many  Council  members  about  the 
undesirable  precedent  of  legislating  length  of 
hospital  stay.  The  situation  will  be  evaluated 
once  the  legislative  session  has  begun. 

Taxes  will  be  an  issue,  too 

Taxes  are  expected  to  be  a big  item  for  leg- 
islators as  they  consider  whether  to  provide 
tax  relief  for  Iowans,  spend  revenue  surplus- 
es on  needed  infrastructure  improvements  or 
wait  to  see  what  impact  possible  federal 
changes  in  Medicaid  and  welfare  programs 
have  on  Iowa. 


Rural  health  grants  announced 


A dozen  Iowa  communities  will  be  receiv- 
ing financial  help  to  recruit  medical  profes- 
sionals, according  to  information  from  the 
Iowa  Department  of  Public  Health. 

The  grants  will  go  to  12  facilities  and  will 
be  used  for  everything  from  purchase  of 
equipment,  health  assessments,  connections 
to  the  fiber  optic  network  and  recruitment  of 
medical  professionals.  The  12  communities 
were  chosen  from  33  applicants.  Eleven 
grants  are  for  $10,000;  one  is  for  $30,000. 
Recipients  are: 

Van  Buren  County  Hospital,  Keosauqua 
City  of  Fonda 
City  of  Lake  Park 

Massena  Industrial  Development  Corp. 

Sloan  Community  Development  Council 

Mercy  Hospital,  Corning 

Stacvville  Community  Nursing  Home 

Lucas  County  Memorial  Hospital 

St.  Mary’s,  Dyersville 

Kossuth  Regional  Health  Center,  Algona 

City  of  Maxwell 

Pella  Community  Hospital  [EH 


The  Iowa  Medical  Society  Alliance 
Board  of  Directors  and  past  IMS  A 
presidents  extend  best  wishes  to  you 
and  your  family  for  a happy  holiday  season! 

AMA-ERF  Holiday  Sharing  Card  Contributors: 


Janice  & Robert  Bannister 
Kathy  & Larry  Beaty 
Barbara  & Jim  Bell 
Dorothy  & Fred  Carpenter 
Ann  & Charles  Crouch 
Tom  & Christy  DeBartolo 
Patti  & Jim  Dolezal 
Cindy  & Dean  Ehrecke 
Lou  & Bill  Eversmann 
Mary  Jo  & Robert  Godwin 


Hermina  & Philip  Habak 
Martha  & Paul  Holzworth 
Geni  & Dwayne  Howard 
Kay  & Robert  Kent 
Mary  Ellen  & Jim  Kimball 
Joan  & Gary  LeValley 
Maureen  & Ken  Lyons 
Yvonne  & Dennis  Mallory 
Karen  & Nick  Messamer 
Linda  & Harold  Miller 


Elaine  Olsen 
Carol  & Cliff  Rask 
Mary  Jo  & David  Rater 
Ruth  & James  Reed 
Gail  & Martin  Sands 
Jeannine  & Bob  Schulze 
Becky  & Koert  Smith 
Pam  & Bob  Smits 
Sharon  & Allan  Swanson 


478  Iowa  Medicine  Volume  85  / 12  December  1995 


ne 


CURRENT  ISSUES 


Medical  Economics 


Managed  Substance  Abuse  Care  Plan 

The  Iowa  Department  of  Human  Services 
recently  sent  a detailed  letter  to  Iowa  physi- 
cians regarding  the  Iowa  Managed  Substance 
Abuse  Care  Plan  (IMSACP). 

The  letter  discusses  evaluations,  eligibility, 
referral  and  billing  for  Medicaid  patients 
receiving  substance  abuse  services. 

The  informational  release  was  written  pri- 
marily for  health  care  providers  who  are  not 
under  contract  with  IMSACP.  Any  physician 
who  has  a question  about  the  program  may 
call  the  IMSACP  provider  hotline,  800/836- 
8619,  during  business  hours. 

The  IMS  has  a copy  of  the  IMSACP  infor- 
mational release.  If  you  would  like  one,  call 
Sherry  Johnson  at  the  IMS,  800/747-3070  or 
515/223-1401. 

AMA:  Don’t  dilute  CLIA  reform 


The  American  Medical  Association  and  16 
medical  specialty  societies  were  successful  in 
convincing  Congressman  Thomas  Coburn, 
MD  (R-OK)  to  abandon  efforts  to  offer  a draft 
amendment  on  CLIA  in  the  House  Ways  and 
Means  mark-up  on  Medicare. 

In  a strongly  worded  letter,  the  AMA  urged 
Congressman  Coburn  not  to  offer  his  amend- 
ment, which  would  have  narrowed  the  CLIA 
reform  legislation  contained  in  the  House 
leadership  Medicare  reform  package,  exempt- 
ing only  labs  which  “meet  requirements  of  a 
recognized  quality  assurance  program  for  lab- 
oratory services”. 

According  to  a recent  backgrounder  piece 
from  the  Heritage  Foundation,  physician  labs 
are  “caught  in  a web  of  government  red  tape” 
that  adds  billions  of  dollars  to  America’s 
health  care  costs.  The  Heritage  Foundation 
supports  CLIA  reform  in  the  context  of 
Medicare  reform. 

“This  misguided  regulatory  intervention  is 
based  on  faulty  data,  has  caused  the  loss  of 
private  laboratory  testing  and  has  compro- 


mised patient  access  to  high  quality  care,” 
says  the  informational  release. 

According  to  Heritage,  CLIA  implementa- 
tion adds  between  $1.2  billion  and  $2.1  bil- 
lion annually  to  the  cost  of  performing  clini- 
cal lab  tests  in  doctors’  offices. 

IICFA  officials  failed  to  account  for  the  fol- 
lowing cost  factors  brought  about  by  CLIA: 

•Abrupt  changes  in  practice  patterns. 

•The  cost  of  return  visits  to  have  test 
results  previously  available  at  the  time  of  the 
initial  visit  explained  and  a treatment  regi- 
men advanced. 

•Unnecessary  hospitalizations  and  emer- 
gency room  visits  when  a physician  cannot 
perform  certain  tests  in  the  office  due  to 
excessive  regulatory  costs. 

•Increased  morbidity  and  complication 
rates  from  diagnostic  delays  in  notifying 
patients  of  serious  problems. 

Fortunately,  CLIA’s  regulatory  burdens  on 
doctors  and  the  impact  on  patients  have 
attracted  attention  in  both  the  House  and 
Senate.  In  the  House,  Bill  Archer  and  dozens 
of  his  colleagues  are  leading  the  effort  to  rein- 
troduce sense  and  sanity  to  the  issue.  Kay 
Bailey  Hutchison  and  colleagues  are  sponsor- 
ing a similar  bill  in  the  Senate. 

Any  physician  who  would  like  copies  of  the 
Heritage  Foundation  backgrounder  on  CLIA 
may  call  Chris  McMahon  or  Bev  Corron  at  the 
IMS,  800/747-3070  or  515/223-1401.  The 
piece  focuses  on  the  roots  of  CLIA,  CLIA’s 
impact  on  medical  practice  and  the  high  cost 
of  regulating  without  scientific  consensus. 

Medicalization  of  social  problems 

The  “medicalization”  of  social  problems 
accounts  for  over  one  third  of  America’s 
health  care  costs,  according  to  Leroy 
Schwartz,  MD,  president  of  Health  Policy 
International  (IIPI). 

The  US  has  the  highest  rates  of  unsafe  sex, 

continued 


AT  A GLANCE 


Druggists  in  growing 
numbers  are  refusing  to 
sell  tobacco  products.  In 
California,  they  say  that 
cigarette  sales  violate 
their  commitment  to 
public  health;  the  AMA 
has  urged  local  medical 
societies  to  encourage 
such  actions.  Mean- 
while, the  Canadian 
Supreme  Court  has 
struck  down  the  ban  on 
tobacco  advertising,  say- 
ing  it  violates  free 
expression. 

• 

Though  there’s  lots  of 
talk  about  big  savings 
that  can  be  accom- 
plished by  rooting  out 
waste  and  fraud  and 
sharing  the  money  with 
whistle-blowers,  the  sav- 
ings won't  even  match 
the  815  billion  growth  in 
Medicare  this  year,  ac- 
cording to  a recent  issue 
of  Kiplinger  Newsletter. 


Iowa  Medicine  Volume  85/ 12  December  1995  479 


Iowa|Medicine 


CURRENT  ISSUES 


Medical  Economics 

continued 


Getting  sued  is  a 
highly  unpleasant 
experience,  but  it 
doesn’t  have  to  be 
personally 
devastating  if 
you  maintain  a 
calm  and 
positive  outlook. 


teenage  pregnancy  and  violence  of  all  the 
world’s  developed  countries.  (According  to  a 
recent  issue  of  Kiplinger  Newsletter , 30%  of 
American  babies  are  now  born  out  of  wedlock 
— up  from  18%  in  1980.  Experts  are  predict- 
ing this  illegitimacy  rate  will  have  far-reach- 
ing effects  since  these  children  do  worse  in 
school  and  are  more  likely  to  be  violent.) 

According  to  HPI,  treating  our  social  prob- 
lems accounts  for  8225  billion  of  America’s 
S945  billion  health  care  bill. 

The  chart  below  is  a breakdown  of  costs 
directly  associated  with  social  issues. 


Health  care  costs  directly 

ASSOCIATED  WITH  SOCIAL  PROBLEMS 


• Alcohol  abuse  $50  billion 

• Smoking  $50  billion 

• Poverty  $25 — $50  billion 

(care  for  illegal  immigrants,  delayed 

medical  care,  lack  of  immunizations) 

• Cultural  attitudes  $33  billion 

(heroic  measures) 

• Unsafe  sex  $19.4  billion 

(AIDS,  pelvic  inflammatory  disease) 

• Violence  $10  billion 

(homicide,  assaults,  rape,  arson) 

• Drug  abuse  $6.7  billion 

• Gambling  $6  billion 


Keep  a cool  head  in  face  of  a lawsuit 

Getting  sued  is  a highly  unpleasant  experi- 
ence, but  it  doesn’t  have  to  be  personally  dev- 
astating if  you  maintain  a calm  and  positive 
outlook.  That’s  the  advice  offered  in  a recent 
edition  of  Minnesota  Physician. 

Though  the  case  against  you  may  be  dated 
or  frivolous,  you  are  forced  to  defend  it. 
Remember  that  this  is  what  legal  profession- 
als are  for.  The  legal  world  is  vastly  different 
from  the  medical  world,  so  try  not  to  be  too 
rigid  or  overly-defensive.  It  is  normal  to  be 
frightened,  but  acquainting  yourself  with  the 
legal  process  you  will  have  to  go  through  will 
make  it  easier. 

Once  you  have  obtained  legal  advice  that 
you  trust  and  are  comfortable  with,  try  to 
focus  your  life  on  something  else  — your 
practice,  your  family,  a hobby.  If  you  let  a 
lawsuit  consume  your  life,  you  lose  — no 
matter  what  the  outcome  in  court. 

When  your  case  goes  to  trial,  budget  suffi- 


cient time  for  work  needed  on  the  case  and 
time  for  yourself.  Take  care  of  yourself  so  you 
will  do  your  best  in  the  trial. 

Finally,  remember  that  you  can  be  totally 
in  the  right  and  still  lose.  You  can’t  necessar- 
ily control  that.  This  is  why  you  have  mal- 
practice insurance. 

Employer  expectations  of  HMOs 

Only  20%  of  respondents  in  a recent  survey 
listed  HMO  accreditation  by  the  National 
Committee  for  Quality  Assurance  as  an 
important  criteria  for  selecting  an  HMO. 
Access  by  employees  and  their  dependents 
was  listed  by  72%  of  respondents  as  the  most 
important  criteria  when  selecting  HMOs. 

Only  8%  listed  an  HMOs  ability  to  provide 
IIEDIS  reports  as  an  important  criteria. 

The  survey  of  196  mid-size  to  large  compa- 
nies was  conducted  by  National  Underwriter 
magazine. 

Health  care  costs  below  inflation 


After  a decade  in  which  health  care  costs 
exceeded  the  inflation  rate  four  times  over,  a 
new  study  finds  that  health  insurance  premi- 
um increases  have  finally  begun  to  fall  below 
inflation,  AM  Best  reports. 

According  to  the  report,  employers’  cost  at 
more  than  1,000  medium  sized  and  large 
companies  rose  just  2%  from  1994  to  1995, 
compared  with  an  overall  inflation  rate  of 
2.8%. 

The  report  said  the  widest  disparity 
between  the  inflation  rate  and  premium 
increases  occurred  in  1989,  when  premiums 
shot  up  20%  and  the  inflation  rate  was  5%.  El 


480  Iowa  Medicine  Volume  85  / 12  December  1995 


Iowa  Medicine 


CURRENT  ISSUES 


Practice  Management 


IMS  physicians  interested  in  data 

Physicians  and  their  office  staff  are 
extremely  interested  in  learning  more  about 
the  roles  of  data  and  technology  in  future 
medical  practices,  according  to  a recent  sur- 
vey of  IMS  members. 

The  survey,  which  got  a 24%  response  rate, 
produced  two  major  conclusions  regarding 
the  focus  of  future  IMS  activities: 

•IMS  should  continue  its  practice  manage- 
ment educational  activities,  striving  to  pro- 
vide “cutting  edge”  education  for  members 
and  their  staff. 

•IMS  should  undertake  an  exploration  of 
appropriate  roles  for  the  IMS  in  the  emerging 
areas  of  data  and  technology. 

The  survey  results  show  that  the  quality  of 
IMS  educational  programs  is  felt  to  be  equal 
or  higher  than  that  of  comparable  programs. 

According  to  the  survey,  92%  of  IMS  mem- 
bers are  using  computers  in  their  practices 
and  89%  are  submitting  insurance  claims 
electronically.  The  size  of  the  practice  corre- 


lates directly  with  their  interest  in  data  — 
many  larger  groups  are  already  using  peer 
comparison  data.  Smaller  offices  (under  20 
physicians)  said  that  assisting  members  with 
data  should  be  an  IMS  priority. 

At  its  November  meeting,  the  IMS  Board  of 
Trustees  reviewed  the  survey  results  in  the 
context  of  the  IMS  strategic  plan. 

Medical  Business  Specialist  graduates 


Three  Medical  Business  Specialists  com- 
pleted the  requirements  for  their  certificate 
during  the  fall  1995  seminar  schedule.  They 
were  presented  their  plaques  at  seminars  in 
September  and  October. 

Lana  Slagle,  secretary  to  Dr.  Carol  Scott- 
Conner,  head  of  the  UI  Department  of 
Surgery,  began  the  MBS  program  in  May, 
1994. 

“As  an  academic  administrative  secretary 
at  the  U of  I Hospitals  and  Clinics,  I do  not  get 
the  chance  to  work  with  many  skills  taught  in 

continued 


Midwest  Medical  Insurance  Company  • Focus  on  Risk  Management 

Patient  satisfaction 

Do  patients  perceive  you  as  caring  and  respectful?  Do  they  feel  their  problems  are  as  impor- 
tant to  you  as  to  them?  Do  they  feel  they  are  receiving  adequate  information  from  you? 

Patient  satisfaction  has  never  been  more  important.  Your  patients  have  become  educated  con- 
sumers of  health  care.  They  are  aware  that  you  are  selling  a service  and  that  they  are  buying  it. 
The  focus  of  the  managed  care  market  has  also  turned  toward  patient  satisfaction.  With  all  this 
attention  on  pleasing  patients,  their  expectations  have  risen. 

Answers  to  the  above  questions  will  help  you  determine  if  patients  are  happy  or  dissatisfied 
with  the  care  you’ve  provided.  Dissatisfied  patients  are  more  likely  to  sue  after  a bad  outcome.  It’s 
far  better  to  deal  with  satisfaction  issues  up  front  than  to  find  out  about  them  through  a malprac- 
tice claim. 

To  help  improve  your  patient  satisfaction: 

•Communicate  caring  through  nonverbal  gestures,  body  posture  and  facial  expressions. 
Maintain  eye  contact;  sit  during  conversations. 

•Avoid  medical  jargon.  Use  the  patient’s  vocabulary  level. 

•Use  written  and  audiovisual  methods  to  communicate  information. 

•Give  patients  your  undivided  attention.  Try  not  to  interrupt  their  “story”. 

For  further  information,  contact  Lori  Atkinson,  MMIC  risk  management  supervisor.  MMIC  West  Des 
Moines  office,  PO  Box  65790,  West  Des  Moines,  Iowa  50265,  800/798-9870  or  515/223-1482. 


AT  A GLANCE 


What  questions  are  you 
allowed  to  ask  of  job 
applicants  with  disabili- 
ties? New  Equal  Emp- 
loyment Opportunity 
rules  let  employers  ask 
applicants  who  are 
obviously  disabled 
about  accommodations 
they  would  need  to  do  a 
job.  For  a free  copy  of  the 
guidelines,  write  to: 
Office  of  Community 
Affairs,  EEOC,  1801  L 
Street  NW,  Washington, 
DC  20507.  To  order  by 
phone,  call  800/669- 
3362  and  ask  for  “ADA 
Enforcement  Guidance: 
Preemployment  Disa- 
bility Related  Questions 
and  Medical  Examin- 
ations”. 

• 

It’s  only  a matter  of  time 
before  you  are  the  target 
of  marketing  by  poten- 
tial CHMIS  networks 
wanting  you  to  sign  a 
contract.  Before  you  do, 
read  the  important 
information  on  page 
476  of  this  issue. 


Iowa  Medicine  Volume  85  / 12  December  1995  481 


lowa  | Medicine 


CURRENT  ISSUES 


Practice  Management 

continued 


Lana  Slagle 


Denise  Schroeder 


Shemain  Pirmann 


this  program,  such  as  coding  and  billing,”  Ms. 
Slagle  commented.  “However,  the  overview  I 
received  with  respect  to  what  is  happening  in 
the  private  medical  office  and  in  various 
offices  of  UIIIC  was  very  educational.  I was 
able  to  get  the  big  picture  and  an  appreciation 
of  how  my  job  fits  into  the  organization.  I 
enjoyed  this  Iowa  Medical  Society  program 
and  hope  it  continues  to  expand.” 

Denise  Schroeder,  clinic  manager  of  the 
Franklin  Medical  Center,  Inc.  in  Hampton, 
began  the  MBS  program  in  June,  1994.  Ms. 
Schroeder  makes  the  following  comment 
about  the  experience:  “The  MBS  program 
gave  me  a better  understanding  and  knowl- 


edge which  has  benefited  me  in  my  role  as 
clinic  manager.” 

Shemain  Pirmann  is  computer  supervisor 
for  Obstetrics  & Gynecology  Specialists,  PC 
in  Davenport.  She  began  the  MBS  program  in 
May,  1994. 

“I  am  pleased  to  say  that  I enjoyed  being 
involved  in  the  MBS  program.  I gained  some 
good  and  helpful  knowledge.  I strongly  rec- 
ommend this  program  for  managers  and 
other  staff  members.” 

Congratulations  to  these  three  MBS  partic- 
ipants. El 


ID 

O- 

o- 

< 

CD 

Cl 

© 


The  right  procedure?  The  right  fee? 

Let  us  do  the  worrying. 

Assigning  the  correct  procedure 
code  and  fee  can  prevent  insurance 
complications... and  dramatically 
increase  your  practice’s  profits. 

Medical  Management  Strate- 
gies can  help.  Our  CEO,  Gary 
Nielsen,  CPA,  focuses  exclusively  on 
medical  practice  accounting.  This 
expertise  lets  him  devote  all  his  en- 
ergies to  determining  the  correct 
fees  and  codes  ...analyzing  how  you 
compare  to  your  peers... and  pre- 
venting insurance  problems. 

Make  sure  your  billings  are 
correct.  Call  for  a no-cost  consult. 


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MANAGEMENT 
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(a  $350  value) 


This  is  a comprehensive  consultation  from  a 
consultant  with  the  up-to-date  knowledge  and 
experience  to  resolve  today’s  practice  issues 

Includes  discussion  with  practitioner  and  front  office 
personnel  of  procedures,  controls  and  problems 

This  offer  is  only  valid  until  1/15/96. 


Gary 

Nielsen 


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Over  20  years  of  experience 
Certified  Healthcare  Executive 
Fellow:  HFMA  • Member:  ACHE, 
AICPA  Former  hospital  CFO 


Call  today: 


800-863-2412 


CPA -MBA 

Medical  Management  Strategies 


Helping  your  practice  save 
time,  money  and  worry. 


482  Iowa  Medicine  Volume  85/ 12  December  1995 


Iowa  | Medicine 


CURRENT  ISSUES 


Newsmakers 


Handbook  is  “comprehensive  and  impressive” 

Dear  Editor: 

Thank  you  for  permission  to  reproduce  the 
“Physicians’  Handbook  on  Domestic  Abuse,” 
provided  by  the  Iowa  Medical  Society.  The 
handbook  and  “Break  the  Silence,  Begin  the 
Cure”  video  will  be  used  for  our  second  year  DO 
students  in  their  psychiatry  seminar  on  domes- 
tic violence. 

For  some  time  I 
have  been  looking  for 
a comprehensive,  edu- 
cational program  on 
domestic  violence  for 
our  students.  I com- 
mend the  IMS  and  Blue 
Cross  Blue  Shield  for 
this  valuable  resource.  The  handbook  is  com- 
prehensive and  impressive.  The  video 
incorporates  relevant  data  and  necessary  dy- 
namics for  student  training. 

Please  convey  my  sincere  appreciation  to  all 
of  the  participants  of  this  very  fine  project.  — 
Rebecca  Monsma,  MSW , Department  of 
Behavioral  Medicine  and  Psychiatry,  Univer- 
sity of  Osteopathic  Medicine  and  Health 
Sciences,  Des  Moines 

Awards,  appointments,  etc. 

Dr.  Alan  Bollinger.  Des  Moines,  has  been 
appointed  director  of  emergency  medicine  ser- 
vices at  Broadlawns  Medical  Center.  Dr.  Michael 
Sparacino  has  been  named  the  program  direc- 
tor for  Family  Practice  Residency  at  North  Iowa 
Mercy  Health  Center  in  Mason  City.  Dr.  Kory 
Kazarian,  family  physician,  has  joined  the  Cov- 
enant Clinic  in  Cedar  Falls.  Dr.  Greg  Ilalbur, 
family  practice,  has  joined  Midtown  Medical 
Clinic  in  Sioux  City.  Two  new  clinical  depart- 
ment heads  have  been  appointed  at  the  UI 
College  of  Medicine:  Dr.  Evan  Kligman  will 
direct  the  Department  of  Family  Practice  and 
Dr.  Carol  Scott-Conner  will  head  the  Depart- 
ment of  Surgery.  Dr.  Kligman  succeeds  Dr. 


Letter 

to  the 

Editor 


Gerald  Jogerst  who  has  served  as  interim  head 
of  the  department  since  June  1994.  Dr.  Scott- 
Conner  succeeds  Dr.  Robert  Soper  who  has 
served  as  interim  head  since  1992.  Dr.  Scott 
Aigner  has  joined  Dubuque  Urology.  Dr.  Patrick 
Sterrett  has  joined  Dr.  David  Field  in  medical 
practice  in  Dubuque.  Dr.  Robert  Burke,  gen- 
eral surgeon,  has  retired  after  36  years  of  prac- 
tice in  Jefferson.  Dr.  Meredith  Saunders  has 
joined  Physicians  Eye  Clinic  in  West  Des  Moines. 
Dr.  Axel  Lund  and  Dr.  John  Reinertson  of 
Marshalltown  Family  Medical  Services  have 
joined  McFarland  Clinic  in  providing  services 
to  the  Marshalltown  area.  Dr.  James  Collins, 
Waterloo,  has  been  appointed  to  represent  the 
Federation  of  State  Medical  Boards  on  the  Ac- 
creditation Review  Committee  of  the  Accredi- 
tation Council  for  Continuing  Medical  Educa- 
tion. Dr.  Collins  is  chairman  of  the  Iowa  Board 
of  Medical  Examiners.  Dr.  Arthur  Devine,  urol- 
ogy, received  the  Thirlby  Award  as  the  practic- 
ing member  judged  to  have  given  the  best 
scientific  presentation  at  the  annual  meeting  of 
the  North  Central  Section  of  the  Americn  Uro- 
logic  Association.  Dr.  John  Wollner,  Cedar 
Rapids  internist,  has  been  named  chairman  of 
the  comprehensive  school  health  education 
committee  of  the  American  Cancer  Society, 
Linn  County  Unit.  Dr.  Donald  Young,  profes- 
sor in  the  Department  of  Radiology,  UI  College 
of  Medicine  and  a member  of  the  AMA’s  Council 
on  Scientific  Affairs,  has  been  appointed  chair- 
man of  the  Diagnostic  and  Therapeutic  Tech- 
nology Assessment  Committee  of  that  Council. 
Dr.  Jerome  Gleich  of  Ottumwa  Regional  Health 
Center,  has  been  awarded  status  as  a diplomate 
board  certified  forensic  examiner  of  the  Ameri- 
can Board  of  Forensic  Examiners. 

Deceased  members 


Harry  Alcorn,  MD,  75,  ophthalmology,  Clear 
Lake,  died  April  4 

Lancelot  Eller,  MD,  87,  life  member,  family 
practice,  Richland  Center,  Wisconsin,  died 
August  7 HU 


AT  A GLANCE 


Dr.  Paul  Seebohm,  emeri- 
tus professor  at  the  UI 
College  of  Medicine,  Iowa 
City,  was  recently  hon- 
ored at  a dedication  of  a 
conference  room  named 
in  his  honor. 


Mercy  Hospital  Medical 
Center,  Des  Moines  has 
been  recognized  as  a 
Level  II  Trauma  Center 
by  the  American  College 
of  Surgeons  Committee 
on  T rautna.  The  verifica- 
tion makes  Mercy  one  of 
fewer  than  60  hospitals 
nationwide  to  receive  this 
stamp  of  approval  and 
only  the  second  Ameri- 
can College  of  Surgeons 
verified  trauma  center  in 
Iowa. 


Iowa  Medicine  Volume  85  / 12  December  1995  483 


Iowa  | Medicine 


FEATURE  ARTICLE 


self-referral  law 


Steves  Beck,  JD 

Mr.  Beck  is  chair  of  the 
firm's  health  law  depart- 
ment. His  practice  focuses 
on  advising  physicians, 
hospitals  and  payers  on 
health  care  integration 
and  joint  ventures. 


David  Glaser,  JD 

Mr.  Glaser  is  a member  of 
the  firm’s  health  law  group. 
The  focus  of  his  practice  is 
health  care  regulation, 
including  regulatory 
compliance  and  appeals. 


The  authors  practice  with  the 
firm  of: 

Fredrikson  & Byron 
900  Second  Avenue  South 
Minneapolis,  MN  55402 
612/347-7000 


Should  Iowa  physicians  worry  about  the  Stark  law?  Probably. 
In  September,  after  a nearly  four-year  delay,  the  regulations 
for  Stark  I took  effect.  This  article  discusses  how  the  Stark  I 
and  II  self-referral  laws  might  affect  your  practice. 

In  the  last  few  years,  Congress  passed  two 


self-referral  laws,  commonly  referred  to  as 
Stark  I and  II.  Because  Stark  I involved 
referrals  for  laboratory  services,  the 
regulations  do  not  answer  all  of  the  questions 
about  the  other  designated  health  services 
covered  by  Stark  II.  Several  proposals  have 
been  introduced  in  Congress  to  scale  back 
the  Stark  law. 

Law  has  broad  reach 

The  Stark  law  has  a very  broad  reach;  if 
you  haven’t  considered  the  law’s  impact,  one 
of  its  provisions  is  likely  being  violated  in 
your  practice.  The  penalties  for  a violation 
are  severe  — up  to  SI  5, 000  per  claim 
submitted  to  Medicare  or  Medicaid 
and  exclusion  from  the  Medicare 
program. 

Stark  is  not  an  intent-based 
rule.  The  government  does  not 
need  to  prove  that  your  medical 
judgment  was  affected  by  the 
financial  arrangement.  If  you  have 
any  compensation  arrangement 
that  violates  the  law,  you  may  be 


fined  $15,000  for  each  claim  you  submit  to 
Medicaid  or  Medicare.  The  law  is  very 
complex  and  this  article  focuses  on  six  of  the 
most  commonly-asked  Stark  questions. 

1 

What  does  Stark  prohibit? 

Stark  prohibits  a physician  from 
“referring”  a Medicare  or  Medicaid  patient  to 
any  clinic  or  entity  for  one  of  11  “designated 
health  services”  if  the  physician  has 
ownership  interest  in  the  entity  (through 
equity  or  debt)  or  receives  any  compensation 
for  it.  Compensation  is  defined  quite  broadly. 
If  a physician  receives  cash  or  services  from 
an  entity,  it  is  considered  compensation. 

2 

What  is  a “referral”? 

The  law  defines  referral  quite 
broadly,  including  many  situa- 
tions that  most  physicians  would 
not  consider  a referral.  With  a few 
exceptions,  the  law  says  that 
whenever  a physician  develops  a 
plan  of  care  for  a service,  the 


The  government 
does  not  need  to 
prove  your  medical 
judgment  was 
affected  by  the 
financial 
arrangement. 


484  Iowa  Medicine  Volume  85  / 12  December  1995 


FEATURE  ARTICLE 


physician  has  made  a referral.  As  a result,  if 
you  recommend  physical  therapy  to  a 
patient  you  have  made  a referral  for  a 
designated  service,  even  if  you  do  not  tell  the 
patient  where  to  receive  care.  If  money 
changes  hands  between  you  and  the 
therapist  selected  by  the  patient — either 
through  a lease  or  any  other  arrangement — 
Stark  is  implicated. 

3 

What  are  designated  health  services? 

The  following  services  are  considered 
“designated  health  services”: 

•clinical  laboratory  services 
•physical  therapy 
•occupational  therapy 
•radiology  or  other  diagnostic  services 
•radiation  therapy  services 
•durable  medical  equipment 
•parenteral  and  enteral  nutrients 
•equipment  and  supplies 
•prosthetics 

•orthotics  and  prosthetic  devices 
•home  health  services 
•outpatient  prescription  drugs 
•inpatient  /outpatient  hospital  services 
The  law  does  not  further  define  these 
terms  and,  in  some  cases,  it  is  difficult  to 
discern  the  legislators’  intent.  For  example, 
“outpatient  prescription  drugs”  would  appear 
to  cover  only  prescriptions  to  hospital 
patients.  However,  until  final  regulations 
governing  Stark  II  are  published  or  the  law  is 
repealed,  these  terms  will  remain  ambiguous. 


Remember,  only  Stark  I regulations  have 
been  issued  at  this  time.  These  cover  clinical 
laboratory  services. 

4 

What  are  the  exceptions? 

Exceptions  to  the  law  fall  into  three  broad 
categories.  Some  apply  to  compensation 
arrangements,  some  apply  to  ownership  or 
investment  interests  and  some  apply  to  both. 

Ownership  and  compensation  arrangements 

The  most  powerful  exception  applies  to 
most  in-office  ancillary  services  other  than 
I)ME  or  parenteral  and  enteral  nutrition.  In- 
office ancillary  services  must  be  provided 
within  a group  practice  and  directly 
supervised  by  a physician.  (Direct 
supervision  requires  a physician  to  be  able  to 
reach  the  area  within  about  30  seconds.) 

The  key  term  is  “group  practice”.  To 
qualify,  no  portion  of  a group’s  compensation 
system  may  be  “based  on  the  volume  or  value 
of  referrals”.  While  it  is  possible  to  include  a 
physician’s  personal  production  in  a clinic 
compensation  formula,  Stark  prohibits  clinics 
from  crediting  physicians  with  the  value  of 
referrals  for  ancillary  services. 

Any  practice  that  has  a physician  who 
provides  services  to  another  practice  must  be 
particularly  careful.  Whenever  a practice  bills 
for  services  rendered  by  a physician,  that 
physician  is  considered  part  of  the  group 
practice. 

The  regulations  require  that  75%  of  the 


The  law  prohibits 
clinics  from 
crediting  physicians 
with  the  value  of 
referrals  for 
ancillary  services. 


Iowa  Medicine  Volume  85  / 12  December  1995  485 


Iowa  I Medicine 


FEATURE  ARTICLE 

continued 


Regulations  require 
that  75%  of  the 
professional 
services  provided 
by  members  of  the 
group  must  be 
billed  by  the  group. 


professional  services  provided  by  members  of 
the  group  must  be  billed  by  the  group.  Small 
groups  that  bill  for  the  services  of  a physician 
who  spends  time  at  another  practice  may 
have  difficulty  meeting  this  standard. 

For  example,  assume  that  two  members  of 
a practice  spend  100%  of  their  time  at  a 
clinic,  while  the  third  physician  spends  10% 
and  the  remainder  of  his  practice  is 
elsewhere.  Using  the  formula  in  the 
regulations,  only  70%  of  the  aggregate 
services  provided  by  the  physicians  are 
provided  through  the  group.  As  a result  they 
would  not  qualify  as  a “group  practice”. 

Ownership  interest  exceptions 

Providers  who  practice  in  a rural  area  are 
covered  by  an  exception  which  allows  them 
to  have  an  ownership  interest  in  a designated 
health  service.  To  qualify,  75%  of  the  clinic’s 
patients  must  live  outside  of  an  urban  area. 
In  Iowa,  the  following  counties  are 

Designated  health  services  under 
Stark  law: 

•clinical  laboratory  services 

•physical  therapy 

•occupational  therapy 

•radiology  or  other  diagnostic  services 

•radiation  therapy 

•durable  medical  equipment 

•parenteral  and  enteral  nutrients 

•equipment  and  supplies 

•prosthetics 

•orthotics  and  prosthetic  devices 
•home  health  services 
•outpatient  prescription  drugs 
•inpatient  and  outpatient  hospital  service 


considered  urban:  Black  Hawk,  Dubuque, 
Woodbury,  Pottawattamie,  Linn,  Scott,  Dallas, 
Polk,  Warren  and  Johnson.  Of  course,  a rural 
practice  must  still  design  its  compensation 
system  to  comply  with  Stark.  Lah  and  other 
ancillary  services  must  be  excluded  from  the 
compensation  formula. 

Another  exception  allows  ownership  in 
large,  publicly  traded  companies.  The 
company  must  have  total  assets  of  at  least 
$75  million. 

The  third  exception  allows  a physician  to 
own  part  of  a hospital  if  the  physician 
provides  services  at  the  hospital  and  the 
ownership  interest  is  in  the  entire  hospital, 
not  merely  a subdivision. 

Exceptions  to  compensation  arrangements 

A lease  of  office  space  or  equipment 
qualifies  for  an  exception  if  the  lease  is 
written,  runs  for  one  year  and  contains  a 
“reasonable”  rental  payment  set  in  advance 
in  some  manner  that  does  not  take  into 
account  the  value  or  volume  of  any  referrals 
or  other  business  generated  between  the 
parties.  In  addition,  the  space  or  equipment 
must  be  used  exclusively  by  the  lessee  during 
the  relevant  period. 

As  a result,  it  is  improper  to  lease  a room 
or  equipment  on  an  “as  needed”  basis.  The 
lease  must  define  specific  hours  of  use. 

A bona  fide  employment  relationship 
qualifies  for  an  exception  if  the  services  are 
identified  in  a contract  and  payment  is 
consistent  with  fair  market  value  and  does 


486  Iowa  Medicine  Volume  85  / 12  December  1995 


FEATURE  ARTICLE 


not  take  into  account  the  value  or  volume  of 
referrals  (including  referrals  for  designated 
services  within  a group  practice).  The 
agreement  must  he  considered  commercially 
reasonable  when  viewed  as  if  no  referral 
relationship  existed. 

The  personal  service  exception  permits  an 
entity  to  contract  with  a physician.  The 
contract  must  be  for  at  least  one  year, 
describe  all  of  the  services  to  be  performed 
and  serve  a legitimate  business  purpose. 
Compensation  must  be  set  in  advance  and 
may  not  take  into  account  the  value  or 
volume  of  referrals. 

5 

Does  Stark  affect  me  if  I sell  my 

PRACTICE? 

Yes.  If  you  will  be  referring  patients  for 
designated  health  services  to  the  entity 
which  purposes  your  practice,  the  sale  of  the 
practice  must  be  paid  in  one  lump  sum. 

Also,  any  compensation  paid  to  you  will 
have  to  satisfy  one  of  the  exceptions  under 
Stark. 

6 

What  is  the  reporting  requirement 
under  Stark? 

There  are  two  reporting  requirements  in 
the  law: 

• Every  group  practice  must  complete  a 
form  designed  by  IICFA.  The  regulations 
state  that  the  form  must  be  completed  by 
December  12,  1995.  However,  since  the  form 


has  not  yet  been  designed,  some  IICFA 
officials  have  indicated  the  deadline  will  be 
extended. 

This  attestation  is  significant  because  the 
government  will  argue  that  any  group  which 
completes  the  form  but  fails  to  comply  with 
every  element  of  the  group  practice 
definition  has  been  submitting  false  claims. 

Under  the  False  Claims  Act,  both  the 
federal  government  and  private  citizens  may 
have  the  right  to  file  suit  against  providers 
who  have  filed  an  incorrect  attestation.  In 
some  circumstances  the  private  citizen  may 
be  eligible  to  claim  up  to  30%  of  any 
recovery. 

Since  the  False  Claims  Act  may  result  in 
penalties  of  $5,000 — $10,000  per  claim,  it 
provides  a strong  incentive  for  both  federal 
regulators  and  private  citizens  to  actively 
seek  violators  of  the  law. 

• All  entities  that  provide  designated 
health  services  must  provide  information 
about  every  physician  with  a financial 
relationship  to  the  entity.  Medicare  carriers 
will  develop  this  form  and  send  it  to 
providers  in  the  near  future.  Failing  to 
complete  the  form  can  result  in  a fine  of 
$10,000  per  day. 

Stark  is  a complicated  law.  Unless  it  is 
entirely  repealed,  all  providers  must  consider 
whether  they  are  in  complete  compliance.  If 
you  have  questions  about  Stark  law  and  your 
own  practice,  contact  an  attorney  who 
specializes  in  health  care  issues.  Du] 


Unless  Stark  is 
entirely  repealed, 
all  providers  must 
consider  whether 
they  are  in 
compliance. 


Iowa  Medicine  Volume  85  / 12  December  1995  487 


Occupational  Medicine 

Des  Moines,  Iowa 
(Career  Practice  Opportunity) 

OccuSystems,  Inc.  is  the  largest  national  occupational  health  care 
practice  management  company  in  the  U.S.  today.  We  are  currently 
seeking  a primary  care  physician  for  our  occupational  health  center 
in  Des  Moines,  Iowa. 

Occupational  medicine  experience  is  desirable  but  not  required . We 
offer  regular  work  hours  with  a limited  rotating  call.  In  addition,  we 
guarantee  an  excellent  starting  salary  along  with  a year-end  bonus 
program.  Plus  progressive  future  growth  and  a comprehensive  corpo- 
rate fringe  benefit  program  . The  chosen  candidate  will  assist  in  the 
development  of  the  Des  Moines,  Iowa  market. 

If  you  are  interested  or  would  like  additional  information  on  this  or 
other  opportunities,  call  Jeff  Moffett,  C.M.S.R.  or  Matt  Mearat  1-800- 
345-9958  or  send  your  CV  to: 

Recruiting  Dept. 

OccuSystems,  Inc. 

3010  LBJ  Freeway,  Suite  400 
Dallas,  Texas  75234 

OccuSystems,  Inc. 

Innovative  solutions 
for  occupational  healthcare 


Attention  IMS  Emeritus 
and  Life  Members 


Recently  you  received  a letter  re- 
garding Iowa  Medicine  magazine. 
A postcard  was  enclosed  which  must 
be  returned  no  later  than  Decem- 
ber 20  if  you  wish  to  continue  re- 
ceiving the  journal.  If  you  haven’t 
received  the  letter  and  postcard  and 
want  to  remain  on  our  mailing  list, 
please  give  us  a call  at  800/747-3070 
or  515/223-1401  (ask  for  Jane 
Nieland  or  Bev  Corron). 


OccuSystems,  Inc.  is  an  equal  opportunity  employer. 


^/mercyheTlth center  Emergency  Medicine  Opportunity 

MASON  CITY,  IOWA 

North  Iowa  Mercy  Health  Center  (NIMHC),  Mason  City,  Iowa,  is  a private,  not-for-profit,  350-bed  medical 
center  that  services  a 14+  county  region  in  north  central  Iowa.  For  most  of  a century,  NIMHC  has  combined  the 
most  advanced  technology  with  compassionate  care  to  provide  our  region  with  quality  medical  services. 

We  are  seeking  a BC/BP  primary  care  physician  with  emergency  medicine  experience  or  an  emergency 
trained  physician  for  a full-time  position  in  our  facility.  We  invite  you  to  become  a part  of  our  4-member  team  in 
a modern  ED  with  23,000  annual  visits  and  weekend  double  coverage.  This  position  offers  competitive  compen- 
sation and  an  exceptional  benefit  package. 

Mason  City  represents  the  best  of  the  Midwest.  It  has  quiet,  tree-lined  streets  in  modem  neighborhoods  and 
radiates  that  storybook  "hometown"  feeling.  An  incomparable  lifestyle  can  be  derived  from  the  matchless  public 
and  parochial  school  system,  a strong  and  growing  economic  base  and  the  availability  of  ample  recreational 
activities. 

We  would  welcome  the  chance  to  discuss  how  this  opportunity  can  fulfill  both  your  professional  and 
personal  needs.  For  more  information,  please  contact: 

Laura  Weis,  Representative 

North  Iowa  Mercy  Health  Center  • c/o  Mercy  Health  Services 
4500  Westown  Parkway,  Suite  250  • West  Des  Moines,  Iowa  50266 
515/224-3260;  515/224-3546  (fax) 


Iowa  I Medicine 


S C I E N C E AND  EDUCATION 


The  Journal 

of  the  Iowa  Medical  Society 


Prostate  cancer  management  in  older  patients 

# William  See,  MD 


Prostate  cancer  is  the  most  commonly  diag- 
nosed malignancy  among  Iowa  men.  A recent 
report  by  the  National  Cancer  Institute  Sur- 
veillance Epidemiology  and  End  Result  Pro- 
gram (SEER)  suggests  that  in  Iowa,  as  well  as 
other  sites  across  the  country,  the  use  of  rad- 
ical prostatectomy  as  definitive  therapy  for 
this  malignancy  has  increased  dramatically 
in  the  last  decade.1  Furthermore,  data  from 
this  study  suggests  that  the  use  of  radical 
prostatectomy  has  seen  its  greatest  increase 
in  patients  70  years  and  older.  From  1991  to 
1994  the  proportion  of  men  with  prostate 
cancer  70  years  of  age  and  older  who 
received  radical  prostatectomy  increased 
from  4%  to  16.9% 

The  controversy  regarding  the  optimal 
management  of  prostate  cancer,  both  in  gen- 
eral and  for  elderly  patients  in  particular, 
remains  heated. : Indeed,  conflicting  litera- 
ture can  be  used  to  support  almost  any 
approach  to  the  treatment  of  this  enigmatic 
neoplasm. 

In  an  effort  to  define  the  patterns  of  care 
of  prostate  cancer  in  the  state  of  Iowa,  partic- 
ularly as  they  relate  to  age  at  the  time  of 
treatment,  a multidisciplinary  group  was 
formed  to  study  patterns  of  care.  The  follow- 
ing report  summarizes  the  methods,  findings 
and  conclusions  of  that  group. 

Materials  and  methods 


At  the  prompting  of  Iowa’s  state  health 
care  quality  assurance  group  (Iowa  Founda- 
tion for  Medical  Care,  IFMG),  an  interdiscipli- 
nary group  of  health  care  professionals, 
including  urologists  and  medical  and  radia- 
tion oncologists,  was  formed  to  consider 
prostate  cancer  care  delivery  issues.  After  a 
review  of  preliminary  data,  the  group  focused 


on  variations  in  care  delivery  for  prostate 
cancer  patients  as  a function  of  age. 

Data  collected  from  every  Iowa  hospital  by 
the  staff  of  IFMG  included  institution-specific 
numbers  of  radical  prostatectomies  per- 
formed per  year  and  the  number  performed 
in  patients  75  years  of  age  and  older.  Subse- 
quently, six  institutions  were  selected  for 
more  detailed  review.  Of  these  six  institu- 
tions, five  were  in  the  top  five  institutions 
with  respect  to  those  performing  the  greatest 
number  of  radical  prostatectomies  per  year. 

A chart  review  was  performed  on  the  25 
oldest  patients  undergoing  radical  retropubic 
prostatectomy  in  the  last  year  at  each  of  the 
six  institutions.  Patient  comorbidity  was  esti- 
mated by  the  incidence  of  concomitant  dis- 
ease processes,  including  coronary  artery  dis- 
ease, chronic  pulmonary  disease,  dementia, 
diabetes  mellitus,  deep  vein  thrombosis, 
renal  insufficiency  or  cerebral  vascular  dis- 
ease. An  additional  estimate  of  overall  patient 
health  was  obtained  from  the  anesthesia 
record  documenting  anesthesia  risk  class. 
Treatment  outcomes  were  estimated  based 
upon  acute  surgical  morbidity  and  pathologic 
stage  of  the  patient  following  the  radical 
prostatectomy.  Outcomes  among  the  six 
institutions  were  then  compared. 

Results 


The  proportion  of  cases  75  years  of  age  or 
older  showed  no  correlation  between  number 
of  prostatectomies  performed,  institution  size 
or  size  of  the  city  population  served.  Absolute 
percentages  among  the  13  institutions  varied 
from  0%  to  20%  of  the  total  number  of  prosta- 
tectomies performed. 

The  findings  from  the  detailed  subset 
analysis  of  six  institutions  are  summarized  in 


The  IMS 

Education  Fund 
has  designated 
this  article  as 
the  Henry > Albert 
Scientific 
Presentation 
Award  for 
December  1 995. 


William  See,  MD 

Dr.  See  is  associated  with 
the  Department  of 
Urology,  UI  College  of 
Medicine,  Iowa  City  and 
the  Iowa  Prostate  Cancer 
Cooperative  Project. 

Other  contributing 
authors:  Robert  Dreicer, 
MD;  Dennis  Boatman, 

MD;  David  Hussey,  MD; 
Leo  Milleman,  MD;  Paul 
Rohlf  MD;  Steven 
Rosenberg,  MD; 

Markham  Anderson,  MD; 
A.  Curtis  Hass,  AID; 
Andrea  McGuire,  MD; 
Roscoe  Morton,  MD;  Pat 
Ouverson,  RN;  Merle 
Wilson,  EdD;  Marilyn 
Schulte,  RN  and  Timothy 
Kresowik,  MD. 


Iowa  Medicine  Volume  85  / 12  December  1995  489 


Iowa  [Medicine 


Prostate  cancer  management  in  older  patients 

continued 


Table  1.  Institutional  caseload-percentages 
for  men  75  years  of  age  and  older  varied  from 
2.3%  to  20%.  Age  distributions  for  the  oldest 
25  cases  among  the  six  hospitals  ranged  from 
4%  to  100%  age  75  or  older.  However,  rates  of 
presurgical  comorbidity,  acute  postsurgical 
morbidity  and  final  pathologic  stage  among 
the  six  institutions  were  comparable. 


TABLE  1 

RESULTS  OF  ANALYSIS  OF  THE  25  OLDEST 
PATIENTS  UNDERGOING  RADICAL 
PROSTATECTOMY  AT  SIX  IOWA  HOSPITALS 


Facility 


1 

2 

3 

4 

5 

6 

# of  radical 

prostatectomies 

performed 

81 

24 

70 

106 

150 

42 

% >75  years 
% of  oldest  25 

2.5 

20.8 

4.3 

12.3 

14.0 

4.8 

patients  aged  >75 
% of  oldest  25 

4 

20 

12 

52 

100 

16 

patients  w/>l 
comorbid  condition 

8 

0 

0 

8 

8 

28 

total  # comorbid 

condition 

12 

11 

8 

13 

11 

20 

mean  ASA  class 

2.15 

1.92 

2.17 

2.25 

2.29  2.00 

% postop 

complications 

4 

4 

8 

0 

4 

4 

% stage  C 

24 

28 

20 

28 

12 

36 

Discussion 


The  management  of  carcinoma  of  the 
prostate  is  an  area  of  current  controversy. 
Despite  an  abundance  of  opinion,  there  is 
insufficient  data  to  definitively  support  any 
conclusion  regarding  who  should  he  treated, 
by  what  modality  and  when.  Given  the  wide 
variation  in  the  available  literature,  virtually 
any  approach  can  be  justified  if  literature  is 
selectively  interpreted.  The  current  statewide 
review  of  prostate  cancer  patterns  of  care  was 
undertaken  in  an  effort  to  determine  whether 
there  were  wide  variations  in  patterns  of  care 
within  Iowa.  Given  the  recently  documented 
dramatic  increase  in  the  use  of  radical  prosta- 
tectomy as  curative  therapy  and  particularly 
its  growth  as  primary  therapy  among  men  70 
years  of  age  and  older,  the  group  decided  to 
focus  the  efforts  of  the  current  review  on  pat- 
terns of  care  as  a function  of  age.  While  the 


group  recognized  that  many  other  issues  mer- 
it consideration,  the  age-adjusted  use  of  radi- 
cal prostatectomy  seemed  timely  and  signifi- 
cant. 

Despite  variations  in  the  age  distribution  of 
men  treated  by  radical  prostatectomy  at  vari- 
ous institutions,  presurgical  comorbidity  and 
acute  postoperative  morbidity  among  the  old- 
est group  of  patients  at  each  institution 
appeared  quite  comparable.  Chronological  age 
appears  to  be  but  one  of  multiple  factors  con- 
sidered in  determining  candidacy.  The  overall 
low  rate  of  postoperative  complications  and 
the  absence  of  operative  mortality  among 
these  elderly  patients  speaks  to  the  surgical 
judgment  and  skill  of  physicians  performing 
radical  prostatectomies  in  Iowa.  Finally,  com- 
parable postoperative  pathologic  states  sug- 
gest that  prostate  cancer  in  select  men  age  75 
and  older  is  as  potentially  curable  by  radical 
prostatectomy  as  that  of  men  in  younger  age 
groups. 

Findings  from  this  limited  study  suggest 
that,  in  Iowa,  relatively  uniform  criteria  are 
being  used  to  select  patients  for  radical 
prostatectomy,  irrespective  of  patient  age. 
Careful  patient  selection,  both  in  terms  of  the 
ability  to  tolerate  the  operation  and  the 
potential  of  the  individual  patient  to  see  sur- 
vival benefit  from  the  procedure,  remains  the 
cornerstone  of  good  patient  care. 

References 


1 . Harlan,  L,  et  al:  Geographic,  age,  and  racial  varia- 
tion in  the  treatment  of  local/regional  carcinoma  of  the 
prostate.  J Clin  Oncol  1995;13:93-100. 

2.  See,  WA:  Prostate  cancer  therapy:  a recipe  for  con- 
fusion. Iowa  Med  1994;255-58. 


490  Iowa  Medicine  Volume  85/ 12  December  1995 


Iowa  | Medicine 


THE  EDITOR  COMMENTS 


A gift  to  your 
grandchildren 


Consider  an  apple  core.  Compartments  of 
little  brown  seeds  provide  a marvel  of 
nature;  one  seed  may  mature  to  a fruit- 
bearing tree.  Ponder  the  bushels  of  delicious 
apples  the  tree  will  provide  year  after  year. 
All  from  one  small  seed. 

There  are  seeds  we  can  plant  for  our  chil- 
dren and  grandchildren  that  will  give  them  a 
more  satisfying  life.  One  attribute  we  can 
promote  is  one  that  is  sadly  lacking  in  pre- 
sent day  education.  The  youth  of  today  lack 
the  ability  to  transform  words  into  thought 
processes,  both  in  spoken  language  and  espe- 
cially in  writing.  Educators  aver  that  there  is 
too  little  time  in  the  curricula  to  teach  writ- 
ing. Nancy  Cole,  president  of  the  Educational 
Testing  Service,  the  organization  that  admin- 
isters SAT  and  other  tests,  says 
teachers  do  not  have  enough  time 
to  teach  writing.  Writing  is  no 
longer  considered  a school  subject. 

She  adds  that  it  is  too  time  con- 
suming to  grade  written  papers. 

It  appears  it  is  up  to  the  parents 
to  stimulate  children  to  become 
better  writers.  There  are  many 
things  we  can  do  to  help.  Reading  and  writing 
are  closely  intertwined;  consequently,  it  is 
incumbent  upon  us  to  encourage  reading  as 
well.  That  can  become  a simple  task.  Write 
notes  and  letters  to  the  children,  hopefully 
encouraging  them  to  answer  in  writing.  It  has 
become  too  easy  to  communicate  orally. 

The  October  1995  issue  of  Better  Homes 
and  Gardens  has  an  excellent  short  article 


entitled  “The  Write  Stuff”.  The  author  dis- 
cusses how  to  encourage  people  to  write 
more.  Some  of  the  methods  discussed 
include  such  simple  tasks  as  helping  to  com- 
pose the  grocery  list  to  more  complicated 
adventures  in  learning  such  as  writing  a brief 
review  of  something  learned  from  reading  a 
book  or  even  an  encyclopedia.  Another  area 
is  encouraging  the  child  to  keep  a journal,  or 
writing  bits  of  family  history  gleaned  from 
interviews  with  family  members. 

As  part  of  your  holiday  giving,  write  letters 
to  the  children  and  the  grandchildren  instead 
of  relying  upon  AT&T,  MCI  or  Sprint.  For  the 
younger  ones,  printing  the  letter  would  be 
more  appropriate.  To  encourage  handwriting, 
the  typewriter  should  be  discouraged.  The 
children’s  written  responses  will 
be  valuable  additions  to  the  refrig- 
erator door  and  can  be  kept  for 
future  enjoyment.  That  future 
enjoyment  will  be  fun  for  the 
child  as  well  as  comparisons  can 
be  made  of  the  progress  of  the 
writing  skills. 

There  is  no  question  the  child 
will  profit  from  your  writing,  and  your  enjoy- 
ment of  their  letters  and  notes  will  be  an 
immeasurable  gift  of  love  from  them.  O 


Iowa  Medicine  Volume  85  / 


Write  letters 
to  the 

grandchildren 
instead  of 
relying  upon 
AT&T. 


Marios  Alberts,  MD 


12  December  1995  491 


BlueCross  BlueShield 
of  Iowa 


Provider  Service  Center: 
Statewide:  800-362-2218 

Des  Moines:  515-245-4688 


Iowa  1 Medicine 


PHYSICIAN  LEARNER 


Learning  from  our 
legal  colleagues 


Note:  This  is  the  final  article  in  a three- 
part  series  on  interdisciplinary  CME. 

Being  the  student  of  a mentor  within  the 
same  medical  discipline,  or  learning 
from  a colleague  in  another  health  care 
profession  are  accepted  educational  modes 
among  physicians.  Learning  from  persons 
less  directly  engaged  in  health  care  may  be 
another  matter  for  doctors.  Some  physicians 
question  the  need  or  value  of  such  learning. 

Yet  the  practice  of  medicine  exposes 
physicians  to  a broad  spectrum  of  societal 
issues  and  values,  each  with  a learned  con- 
stituency. Contemporary  health  care  is  hard- 
ly conceivable  without  interactions  with  pub- 
lic officials,  health  care  financing  managers, 
the  clergy,  attorneys  and  others. 

There  may  be  no  group  about 
which  physicians  have  more  ambi- 
valent convictions  than  attorneys. 

In  the  collective  mind  of  the  med- 
ical profession  lawyers  are  either 
leading  the  assault  against  reason 
and  common  sense  in  the  care  of 
patients,  or  they  are  the  last  bas- 
tion of  defense  against  the  insatiable  public 
demand  for  error-free  medical  care. 

Attornevs,  as  heterogeneous  a professional 
group  as  physicians,  represent  a spectrum  of 
influences  on  medical  practice  and  have  had 
a profound  impact  on  the  delivery  of  health 
care.  That  impact  is  not  necessarily  onerous. 
A convincing  case  might  be  developed  that 
demonstrates  how  attorneys  and  the  law 


have  enlightened  the  profession. 

Two  examples  may  suffice  for  illustration. 
The  first  is  the  development  of  the  practice 
of  informed  consent.  Most  consumers  (or 
their  advocates)  would  characterize  informed 
consent  as  a means  to  protect  patients  from 
unwarranted  risk  without  adequate  benefit. 
Physicians  might  well  view  the  practice  of 
informed  consent  as  the  protection  of  the 
physician  from  unwarranted  expectation 
without  understanding  of  risk.  Informed  con- 
sent should  serve  both  functions.  Our  attor- 
ney colleagues  have  protected  each  party  in 
the  health  care  transaction  through  informed 
consent. 

The  second  illustration  may  be  more  con- 
troversial. Attorneys  assist  physicians  in 
maintaining  the  quality  of  prac- 
tice by  litigating  cases  which 
question  medical  competence. 
While  physicians  may  rail  against 
the  abuses  inherent  in  many  such 
procedures,  there  is  no  doubt  that 
some  persons  have  been  harmed 
by  their  physicians’  acts  or  negli- 
gence. We  strive  for  preventive 
peer  review,  but  the  potential  of  legal  redress 
frames  the  issue.  As  physicians  and  con- 
sumers, we  would  not  want  a system  without 
such  protection. 

Learning  from  attorneys  may  not  have 
been  an  expectation  of  physicians  when  they 
embarked  on  their  careers,  but  we  should  be 
open  to  the  unanticipated.  [Q 


There  may  be  no 
group  about  which 
physicians  have 
more  ambivalent 
convictions  than 
attorneys. 


Richard  Nelson,  MD 


Iowa  Medicine  Volume  85  / 12  December  1995  493 


I owa  [Medicine 


Index  to  Volume  LXXXV 
Numbers  1-12  (1995) 


Agarwal,  RK,  MD,  and  A Al-Shash,  MD,  Latex 

allergy 289 

Air  pellet  gun  injury,  Daniel  Waters,  DO,  ef  al 331 

Al-Shash,  A,  and  RK  Agarwal,  MD,  Latex  allergy 289 

Alzheimer’s  disease:  the  role  of  tacrine  therapy, 

Gerald  Jogerst,  MD 409 

AMA  scores  liability  victory  in  House,  Robert 

McAfee,  MD 197 

Antibiotic  resistance:  an  emergency  we  can’t  ignore, 

Stephen  Rindernecht,  DO 127 

Apnea  and  vomiting  in  an  infant  due  to  cocaine 

exposure,  Enehomere  Okoruwa,  et  al 449 

Beck,  Steven,  JD  and  David  Glaser,  JD,  Stark 

self-referral  law 484 

Bell,  Barbara,  A mass  media  reality  check 11 

Bergus,  George,  MD  and  Steven  Meis,  MD,  Hepatitis 

B vaccination:  a cost  analysis  209 

Bilgi,  Jagadish,  MD,  et  al,  Duodenal  web  with 

preduodenal  portal  vein 247 

Bower,  Warren,  MD,  et  al,  Laparoscopic 

splenectomy 87 

Broghammer,  Benjamin,  MD,  et  al,  Air  pellet 

gun  injury 331 

Break  the  silence,  begin  the  cure 21 

Briggs,  Terrence,  MD,  IMS  staying  involved 

in  the  GHMIS  process 317 

Brinkman,  Maxine,  North  Iowa  responds 

to  domestic  violence  57 

Buekwalter,  Kathleen,  RN  and  Lee  Fagre,  MD, 

Iowa  domestic  abuse  scenarios 85 

Cancer  in  Iowa,  1995 120A 

CHMIS  Update 235,  277,  355,  395,  437,  476 

Chell,  Dale,  Who  are  the  batterers? 28 

Child’s  perspective  on  abuse  of  a parent,  by  a 

parent,  A,  Donner  Dewdney,  MD  33 

Clark,  Christine,  A survivor’s  story 26 

CME  Seminars 330,  408,  448 

Coster,  David,  MD,  et  al,  Laparoscopic 

splenectomy 87 

Deadline  news 3,  51,  103,  187,  227, 

267,  307,  347,  387,  427,  467 

Death,  dying  and  Iowa  law,  Becky  Roorda 284 

DeNelsky,  Steve,  Financing  of  physician  ventures  202 

Densen,  Peter,  MD,  A new  course  for 

medical  education 164 

Dewdney,  Donner,  MD,  A child’s  perspective  on 

abuse  of  a parent,  by  a parent 33 

DiBaise,  John,  MD,  Thyrotoxic  periodic  paralysis 291 

Documenting  domestic  abuse,  Curtis  Ruby 76 

Dolphin,  Susan,  MSW,  et  al,  Service  delivery  to  persons 

with  HIV  and  AIDS 250 

Domestic  violence  programs 80 

Domestic  violence:  the  law  and  physician 

liability,  Jeanine  Freeman,  JD 70 

Dordick,  Vera,  The  future  of  vaccines  166 

Dorner,  Ralph,  MD,  Physicians  on  the  front  line 324 


494  Iowa  Medicine  Volume  85/ 12  December  1995 


Duff,  Mark,  MD,  et  al.  Air  pellet  gun  injury 331 

Duodenal  web  with  preduodenal  portal  vein,  Sergio 


.247 


.443 


.250 


.85 


.484 


.247 


.446 


Golombek,  MD,  et  al 

E & M coding  ...  is  Iowa  complying  with  I1CFA 
guidelines?,  John  Olds,  MD  and  Kent  Moss,  MD 
Engebretsen,  Bery,  MD,  et  al.  Service  delivery 

to  persons  with  HIV  and  AIDS 

Fagre,  Lee,  MD  and  Kathleen  Buekwalter,  RN, 

Iowa  domestic  abuse  scenarios 

Farewell  to  a friend  473 

Fick,  Daniel,  MD,  and  David  Tearse,  MD,  Sports 

medicine  education  in  in  the  U.S 171 

Financing  of  physician  ventures,  Steve  DeNelsky  202 

Finding  the  right  words 22 

Freeman,  Jeanine,  JD,  Domestic  violence:  the  law 

and  physician  liabilities  70 

Future  of  vaccines.  The,  Vera  Dordick  166 

Futures 13,  60,  113,  150,  194, 

234,  276,  315,  354,  394,  436,  475 

Ganske,  Greg,  Greg  Ganske  on  Medicare  reform 446 

Gerdes,  Karen,  MD,  et  al.  Apnea  and  vomiting  in  an 

infant  due  to  cocaine  exposure 449 

Give  the  gift  of  hope,  Robert  McAfee,  MD 9 

Glaser,  David,  JD  and  Steven  Beck,  JD,  Stark 

self-referral  law 

Golombek,  Sergio,  MD,  et  al,  Duodenal  web  with 

preduodenal  portal  vein 

Greg  Ganske  on  Medicare  reform,  Greg 

Ganske,  MD 

Hall,  Joseph,  MD,  The  right  to  privacy  vs  the 

public’s  right  to  know 

Hepatitis  B vaccination:  a cost  analysis,  George 

Bergus,  MD  and  Steven  Meis,  MD 209 

Here’s  to  Your  Health,  Domestic  abuse,  74A;  Organ  & 
tissue  donation,  284A 

Hess,  John,  MD,  Physicians  on  the  front  line 324 

Index  to  Volume  LXXXV 494 

IMS  House  of  Delegates  proceedings  294A 

IMS,  Iowa  physicians  focus  on  CHMIS,  Sterling 

Laaveg,  MD 242 

IMS  staying  involved  in  the  CHMIS  process, 

Terrance  Briggs,  MD 317 

IMS  Update 12,  58,  1 12,  148,  192, 

232,  274,  314,  352,  392,  434,  474 

Iowa  CHMIS  Questions  and  Answers 326A 

Iowa  domestic  abuse  scenarios,  Lee  Fagre,  MD  and 

Kathleen  Buekwalter,  RN  85 

Iowa  physicians  and  community  hospitals  . . . bound 

by  common  interests,  Cooper  Parker 404 

Jogerst,  Gerald,  MD,  Alzheimer’s  disease:  the  role 

of  tacrine  therapy 409 

Kelch,  Robert,  MD,  UI  College  of  Medicine  in  the 

21st  century 161 

King  Will  and  the  Foul  Humours:  a fable  for  reform, 

Robert  McAfee,  MD  109  | 

Krypel,  Robert,  JD,  Pitfalls  of  integration  122 


.432 


INDEX 


Laaveg,  Sterling,  MD,  IMS,  Iowa  physicians  focus  on 


CHMIS 242 

Laparoscopic  splenectomy,  Warren  Bower, 

MD,  et  al 87 

Latex  allergy,  RK  Agarwal,  MD  and  A 
Al-Shash,  MD 289 


Legislative  Affairs 14,  62,  115,  152,  196, 

236,  278,  318,  356,  396,  438,  477 


Leigh,  Darcy,  DO  and  Subhash  Sahai,  MD, 

Metastasis  of  adenocarcinoma  of  breast  to 

gluteus  medius  369 

Maher-Sharp,  Kay,  Why  do  they  stay? 24 

Managed  care  in  Iowa,  a difficult  transition,  Christine 

McMahon 364 

Mass  media  reality  check,  A,  Barbara  Bell 11 

McAfee,  Robert,  MD,  AMA  scores  liability  victory 

in  House  197 

McAfee,  Robert,  MD,  Give  the  gift  of  hope 9 

McAfee,  Robert,  MD,  King  Will  and  the  Foul  Humours: 

a fable  for  reform 109 

McMahon,  Christine,  Managed  care  in  Iowa,  a difficult 

transition 364 

McMahon,  Christine,  Physicians  on  the 
frontline 324 


Medical  Economics  15,  64,  117,  154,  198, 

238,  279,  320,  358,  398,  440,  479 
Meis,  Steven,  MD  and  George  Bergus,  Hepatitis  B 

vaccination:  a cost  analysis 209 

Metastasis  of  adenocarcinoma  of  breast  to  gluteus 
medius,  Subhash  Sahai,  MD  and  Darcy 

Leigh,  DO 369 

Moss,  Kent,  MD  and  John  Olds,  MD,  E & M coding 

...  is  Iowa  complying  with  HCFA  guidelines? 443 

Myths  and  realities 83 

New  course  for  medical  education,  A,  Peter 

Densen,  MD 164 

Newsmakers  19,  68,  121,  158,  201, 

241,  282,  322,  362,  402,  442,  483 
North  Iowa  responds  to  domestic  violence, 

Maxine  Brinkman 57 

Okoruwa,  Enehomere,  MD,  et  al,  Apnea  and 

vomiting  in  an  infant  due  to  cocaine  exposure 449 

Olds,  John,  MD  and  Kent  Moss,  MD,  E & M coding  . . . 

is  Iowa  complying  with  HCFA  guidelines? 443 

Ordona,  Truce,  MD,  Understanding  domestic 


violence 35 

Organized  medicine:  it’s  for  students,  too, 

Eric  Stone 313 


Parker,  Cooper,  Iowa  physicians  and  community 

hospitals  . . . bound  by  common  interests 404 

Physician  Learner,  Richard  Nelson,  MD,  The 
continuum  of  medical  education,  91;  Retraining 
physicians  for  primary  care,  175;  The  advancement 
of  practice,  255;  When  physicians  learn  from 
colleagues,  335;  Learning  in  a health  care  team,  415; 
Learning  from  our  legal  colleagues,  493 
Physicians  on  the  front  line, 

Christine  McMahon 324 

Pitfalls  of  integration,  Robert  Krypel,  Jl)  122 

Practice  Management 17,66,  119,  156,  200,  239, 

281,  321,  360,  400,  481 
Prostate  cancer  management  in  older  patients, 

William  See,  MD 489 

Referral  information 80 

Rindernecht,  Stephen,  DO,  Antibiotic  resistance:  an 
emergency  we  can’t  ignore 127 


Right  to  privacy  vs  the  public’s  right  to  know, 

The,  Joseph  Hall,  MD  432 

Roorda,  Becky,  Death,  dying  and  Iowa  law 284 

Ruby,  Curtis,  Documenting  domestic  abuse 76 

Rural  battered  women,  Laurie  Schipper 78 

Schipper,  Laurie,  Rural  battered  women 78 

Sahai,  Subhash,  MD  and  Darcy  Leigh,  DO, 

Metastasis  of  adenocarcinoma  of  breast  to 

gluteus  medius  369 

Saunders,  Edward,  PhD,  et  al,  Service  delivery 

to  persons  with  IIIV  and  AIDS 250 

See,  William,  MD,  Prostate  cancer  management 

in  older  patients 489 

Seebohm,  Paul,  MD,  Your  help  is  needed!  273 

Service  delivery  to  persons  with  HIV  and  AIDS, 

Edward  Saunders,  PhD,  et  al 250 

Shah,  Rizwan,  MD,  et  al,  Apnea  and  vomiting  in 

an  infant  due  to  cocaine  exposure 449 

Sports  medicine  education  in  the  US,  Daniel 

Kick.  MD  and  David  Tearse,  MD 171 

Stark  self-referral  law,  Steven  Beck,  JD  and 

David  Glaser,  JD 484 

Stickler,  Robert,  MD,  Physicians  on  the 

front  line 324 

Stone,  Eric,  Organized  medicine:  it’s  for 

students,  too 313 

Survivor’s  story,  A,  Christine  Clark 26 

Tearse,  David,  MD  and  Daniel  Fick,  MD,  Sports 
medicine  education  in  the  US 171 


The  Art  of  Medicine,  Richard  Caplan,  MD,  Healing 
diversions,  39;  Inflict  kindness,  131;  Reading  fast 
. . . now  . . . slow,  215;  What’s  in  a name?,  295; 
Remembering,  375;  Gullibility,  455 

The  Editor  Comments,  Marion  Alberts,  MD,  A world 
of  violence,  37;  Family  life  can  be  beautiful,  89;  What  a 
difference  a generation  makes,  129;  As  life  passes  by, 
173;  Why  are  so  many  people  depressed?,  213; 

Oath  of  Hippocrates  still  valid,  253;  Are  you  afraid  of 
death?,  293;  Looking  back  and  finding  change,  333; 
Drive-thru  delivery,  373;  A letter  to  your  spouse,  413; 
Have  I been  a good  parent?,  453;  A gift  to  your 
grandchildren,  491 

The  President  Comments,  Watch  for  red  flags,  7;  The 
AMA  in  action,  55;  Exciting  times,  107;  Helping 
our  patients  and  our  communities,  147;  Farewell 
advice,  191;  Why  we  need  to  organize,  231;  Three 
important  issues,  271;  Principles  of  Medicare 
reform,  311;  The  corporatization  of  health  care, 

351;  Why  I belong,  391;  PACs  are  a reality,  431; 

AMA’s  role  in  the  Medicare  reform  bill,  471 


Thyrotoxic  periodic  paralysis,  John  DiBaise,  MD 291 

Ukabiala,  Oneybuchi,  MD,  et  al,  Duodenal  web  with 

preduodenal  portal  vein 247 

UI  College  of  Medicine  in  the  21st  century, 

Robert  Kelch,  MD 161 

Understanding  domestic  violence,  Truce 

Ordona,  MD 35 

Waters,  Daniel,  DO,  et  al,  Air  pellet  gun  injury 331 

Westberg,  Mark,  MD,  et  al,  Laparoscopic 

splenectomy 87 

What  works,  what  doesn’t 82 

Who  are  the  batterers?,  Dale  Chell 28 

Why  do  they  stay?,  Kay  Maher-Sharp 24 

Wilson,  Victor,  MD,  et  al,  Laparoscopic 

splenectomy 87 

Your  help  is  needed!,  Paul  Seebohm,  MD 273 


Iowa  Medicine  Volume  85/ 12  December  1995  4 95 


Iowa  [Medicine 


Classified  Advertising 


Mankato  Clinic,  Ltd. — A progressive  group 
practice  is  seeking  additional  BE/BC  physi- 
cians in  the  following  specialties:  acute/urgent 
care,  family  practice,  oncology/hematology, 
orthopedic  surgery  and  general  internal 
medicine  practice.  The  Mankato  Clinic  is  a 
70-doctor  multispecialty  group  practice  in 
south  central  Minnesota  with  a trade  area 
population  of  +250,000.  Guaranteed  salary 
first  year,  incentive  thereafter  with  full  range 
of  benefits  and  liberal  time  off.  For  more 
information,  call  Roger  Greenwald,  Executive 
Vice  President,  at  507/389-8500  or  Byron  C. 
McGregor,  Medical  Director,  at  507/389-8548 
or  write  1230  East  Main  Street,  P.O.  Box  8674, 
Mankato,  Minnesota  56002-8674. 


Faculty  Positions,  Department  of  Surgery — 
The  University  of  Iowa  Department  of  Surgery 
invites  applications  for  faculty  positions  of  all 
ranks  for  MDs  with  special  qualifications  in:  1) 
all  areas  of  general  surgery  and  plastic  surgery, 
2)  cardiothoracic  surgery  and  3)  neurosurgery'. 
Full  or  part-time  faculty'  positions  are  available 
in  the  Emergency  Treatment  Center.  Written 
only  inquiries  and  curriculum  vitae  direct  to 
C.E.H.  Scott-Conner,  MD,  Professor  and  Head, 
Department  of  Surgery,  The  University  of  Iowa 
College  of  Medicine,  Iowa  City,  Iowa  52242. 
Please  specify  specialty.  The  University  of 
Iowa  is  an  Equal  Opportunity  and  Affirmative 
Action  employer.  Women  and  minorities  are 
strongly  encouraged  to  apply. 


Iowa,  Nebraska 
and  Illinois 

Seeking  quality  physicians  inter- 
ested in  primary  care  and/or  OB/ 
GYN  locum  tenen  opportunities. 

• Part-time  and  full-time 

• Numerous  Iowa,  Nebraska  and 
Illinois  locales 

• Work  as  much  or  as  little  as  you 
desire.  You  pick  the  hours  and  the 
location. 

• Highly  competitive  compensation 

• Paid  St.  Paul  malpractice 

Send  CV  or  contact 
H55S5K t Melissa  J.  Milliken,  CMSC 

ACUTE  CARE,  INC. 

■ ■■■■a.'1  I# 

r po  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Clarkson  Family  Medicine — Clarkson  Family 
Medicine  opened  its  doors  July  1,  1991.  We 
have  filled  in  the  Match  Program  every  year 
since  then  and  have  expanded  from  a 12- 
resident  program  to  an  18-resident  program  in 
1995.  We  have  seen  our  graduates,  as  a group, 
score  in  the  top  10%  nationally  on  the  in- 
training exam.  We  currently  have  4 full-time 
family'  practice  faculty,  one  obstetrician,  one 
pediatrician  and  full-time  behavioral  science 
coverage,  including  2 part-time  psychiatrists. 
In  order  to  provide  the  training  necessary  to 
prepare  our  residents  for  rural  practice, 
including  extensive  OB  and  procedural 
experience,  we  are  recruiting  2 additional 
family'  physician  faculty.  Requirements 
include  practice  and/or  teaching  experience, 
strong  OB  background  and  a desire  to 
participate  in  a new,  exciting  and  growing 
residency  program.  Responsibilities  and 
salary  are  negotiable  and  based  on  experience. 
Clarkson  Hospital  takes  pride  in  being  a 
smoke-free  environment  and  does  not  hire 
applicants  who  use  tobacco  products.  EOE. 
Send  CV  and/or  letter  of  inquiry  to  Richard  A. 
Raymond,  MD,  Director,  Clarkson  Family 
Medicine,  4200  Douglas  Street,  Omaha, 
Nebraska  68131;  402/552-2045. 


No  Assembly  Lines  Here — FPs,  IMs  and  OB/ 
GYNs  at  North  Memorial-owned  and  affiliated 
clinics  don’t  hand  patients  off  to  the  next 
available  specialist.  Guide  your  patients 
through  their  entire  care  process  at  one  of  our 
25  practices  in  urban  or  semi-rural  Minneapolis 
locations.  Plus,  become  eligible  for  815,000  on 
start  date.  Interested  BC/BE  MDs,  call  1/800- 
275-4790  or  fax  CV  to  612/520-1564. 


Minneapolis,  Minnesota — Opportunities 
currently  available  for  BC/BE  family  practi- 
tioners to  join  multispecialty  group  with  165 
providers  and  14  clinics  located  throughout 
the  metropolitan  area.  Thriving  blend  of  fee- 
for-service  and  managed  care  patients; 
governed  and  managed  by  its  own  health  care 
providers;  guaranteed  based  salarv+,  excellent 
benefits.  Send  CV  to  Nancy  Borgstrom,  Aspen 
Medical  Group,  1021  Bandana  Boulevard  E 
#200,  St.  Paul,  Minnesota  55108,  612/642- 
2779  or  fax  612/642-9441.  EOE. 


S3 

£ 


Marshalltown  Medical 
& Surgical  Center 


Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  MMSC. 


• Stellar  EM  practice 

• Full-time,  regular  part-time  and 
moonlighting  opportunities 

• 14K  annual  volume 

• 12-hour  shifts,  24-hours/7day 
coverage 

• Excellent  benefit/bonus  packages 

• Paid  St.  Paul  malpractice 

Send  CV  or  contact 
Melissa  J.  Milliken,  CMSC 


ACUTE  CARE,  INC. 


PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Wisconsin,  Michigan,  Iowa — Major 
multispecialty  groups  and  a staff  model  IIMO 
are  seeking  additional  physicians  specializing 
in  family  practice,  internal  medicine, 
pediatrics,  hematology/oncology,  nephrology 
and  occupational  medicine.  Innovative, 
growing  practices  in  safe,  progressive 
communities.  Choose  from  suburban  and 
metropolitan  cities,  college  and  resort  towns 
rural  destinations.  Enjoy  four  distinct  season 
and  an  abundance  of  recreation  at  pristine 
lakes  and  forests.  For  more  information,  call 
Strelcheck  & Associates  at  800/243-4353. 


IM  Board  Review 

Excellent  passing  record 
San  Diego,  CA  2-17  to  2-21-96 
St.  Louis,  MO  4-10  to  4-14-96 
Newark  , NJ  6-26  to  6-30-96 
Columbus,  OH  7-31  to  8-4-96 

Voice  mail  614/631-2756 
Write  to  IMBRC 
5892  Whitestone 
Columbs,  Ohio  43228 


496  Iowa  Medicine  Volume  85/ 12  December  1995 


CLASSIFIED  ADVERTISING 


Ffl 

Floyd  Valley  Hospital 

U 

C3 

s 

Seeking  quality  primary  care 
trained  or  emergency  medicine 
physician  to  practice  at  FVH. 

• 4300  average  volume  ER 

• Medical  director  and  staff  posi- 

tions 

• Full-time,  regularpart-timeand 
moonlighting  opportunities 

• Weeknight,  12-hour  shifts  and 
weekends 

• Highly  competitive  salary 

• Paid  St.  Paul  malpractice 

Send  CV  or  contact 
1 Melissa  J.  Milliken,  CMSC 

■ggggpp 

^Hn|  DODQ r.l □ O f J 

A ACUTE  CARE,  INC. 

' ■bddoDDY' 

Hsosasaa,'. 

^gPaaaaaarj-.:i 

' PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 

Fax  515/964-2777 

Family  Practitioner — McFarland  Clinic  is 
actively  recruiting  a BE/BC  family  practice 
physician  to  assume  the  responsibilities  of  an 
established  family  medicine  practice  in  central 
Iowa.  Practitioner  has  support  of  over  80 
medical  and  surgical  sub-specialty  physicians 
in  same  multispecialty  group.  Full  privileges 
for  a residency-trained  family  physician  at 
Mary  Greeley  Medical  Center,  a 200-bed 
hospital  in  Ames,  Iowa.  Night  call  on  a 
rotating  basis  at  the  Emergency  Room  at 
MGMC.  McFarland  Clinic  offers  distinct 
advantages  for  the  practicing  physician  in 
providing  excellent  compensation  and 
benefits,  practice  management  services  and  a 
generous  retirement  program,  all  in  an 
environment  which  emphasizes  physician 
cooperation  and  teamwork.  For  additional 
information,  call  or  submit  CV  to  Karen 
Andersen,  515/239-4535,  McFarland  Clinic, 
P.C.,  1215  Duff  Avenue,  Ames,  Iowa  50010. 


Ambulatory  Care 
Clinic 

Seeking  quality  physician  to  prac- 
tice either  part,  full-time  or  moon- 
lighting during  residency. 

• Primary  care,  urgent  care,  oc- 
cupational and  sports  medicine 

• Weekday,  weeknight  and  week- 
end shifts 

• Paid  St.  Paul  malpractice 

• Excellent  benefit/bonus  packages 

Send  CV  or  contact 
Melissa  J.  Milliken,  CMSC 

ACUTE  CARE , INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


Internal  Medicine  and  Family  Practice 
ji  Opportunities — Rural  lake  country  commu- 
nity is  seeking  the  above  practitioners  to  join 
an  active  13-physician  multispecialty  group. 
Quality,  comfortable  living  environment, 
multiple  recreational  activities,  fine  educa- 
tional opportunities  and  cultural  activities 
abound.  Opportunity  includes  relaxed  call, 

1 liberal  salary  and  exceptional  benefits.  Send 
curriculum  vitae  or  inquiries  to  Lake  Region 
Clinic,  PC,  Attn:  Joel  Rotvold,  PO  Box  1100, 
Devils  Lake,  North  Dakota  58301  or  call  800/ 
648-8898  for  further  information. 


C3 

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HI 

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QJ 

55 


% 


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Acute  Care 

Anesthesia  Services,  LC 

Recruiting  MD/DO 
Anesthesiologists  & CRNAs 

• Professionally  rewarding, 
equitable  anesthesia  practices 

• Full-time  and  part-time 

• Incentive-based  compensa- 
tion and  benefits — including 
St.  Paul  medical  professional 
liability  insurance 


Send  CV  or  contact 
Melissa  J.  Milliken,  CMSC 
ACUTE  CARE,  INC. 

PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


STORM  LAKE.  IOWA 


Rural  lakeside  community  provides  unique 
setting  for  self-styled  family  practice.  Em- 
ployment with  clinic  foundation  owned  by 
county  hospital  means  no  buy-ins,  1:9  call 
coverage  with  weekend  ER  relief  coverage, 
full  employment  contract  with  guarantee 
and  excellent  benefit  package.  You  deter- 
mine what  patients  to  hand  off  in  an  outpa- 
tient hospital  based  referral  system  ot  25 
specialists.  A+  schools,  A+  recreations  and 
A+  amenities.  Send  GV  or  call  Darrell 
Pritchard,  Administrator,  Buena  Vista 
Clinic,  Box  742,  Storm  Lake,  Iowa  50588; 
collect  712/732-5012;  fax  712/732-2538. 


Orthopaedic  Surgeon/Urologist 
Clinton,  Iowa 

Join  our  32-physician  multispecialty  group  partner- 
ship with  a newly  expanded,  modern  70,000  square 
feet  office.  Group  established  and  thriving  29 
years.  Strong  referral  base  and  excellent  industrial 
base  and  support.  Compensation  competitive. 
Positions  also  in  Michigan  and  Effingham,  IL. 

For  information  on  these  and  other  specialties 
opportunities  available  nationwide  contact: 
Avionne  Allen 

Physician's  Placement  Management  Group 
1000  Blythwood  Place,  Suite  C-199 
Davenport,  Iowa  52804 
800/251-6937  or  fax  800/289-9754 


Time  For  a Move? 

BC/BE  FP,  IM,  OB/GYN,  PEDS 

Our  promise — Well  save  you  valuable  time  by 
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(Continued  next  page) 


Advertising  Rates  and  Data 

Regular  classified  advertising  sells  for  82.00 
per  line  with  a 830  minimum  per  insertion. 
For  members  of  the  Iowa  Medical  Society 
the  rate  is  820  per  insertion.  Display 
classified  advertising  sells  for  825  per 
column  inch,  per  month.  Sizes  range  from 
1 column  by  2 inches  to  1 column  by  6 
inches.  A variety  of  type  sizes,  borders, 
reverses  or  screens  can  be  included  in  the 
ad.  Blind  box  numbers  are  available  upon 
request  at  no  additional  charge.  Copy 
deadline  is  the  1st  of  the  month  preceding 
publication.  Send  or  fax  copy  to  Iowa 
Medicine,  1001  Grand  Avenue,  West  Des 
Moines,  Iowa  50265-3599,  fax  515/223- 
8420. 


Iowa  Medicine  Volume  85/ 12  December  1995  497 


Iowa  [Medicine 


CLASSIFIED  A D V E R T I S I N 


Buena  Vista 
County  Hospital 

Seeking  quality  primary  care 

trained  or  emergency  medicine 

physician  to  practice  at  BVCH. 

• Week  night  and  weekend  shifts 
available 

• Approximately  45-55  patient 
volume  per  shift 

• Highly  competitive  compensa- 
tion 

• Paid  St.  Paul  malpractice 


Send  CV  or  contact 
Ki  Melissa  J.  Milliken,  CMSC 

;j ACUTE  CARE,  INC. 

"■  ^PO  Box  515,  Ankeny,  IA  50021 
800/729-7813  or  515/964-2772 
Fax  515/964-2777 


INTERNIST  . . . 

Want  to  share  call  with  eight  other  internists  and  live  in  the 
Brainerd  Lakes  Area?  Immediate  and  future  openings 
available  at  Brainerd  Medical  Center. 

Brainerd  Medical  Center,  P.A. 

• 30-physician  independent  multispecialty  group 

• Located  in  a primary  service  area  of  40,000  people 

• Almost  100%  fee-for-service 

• Excellent  fringe  benefits 

• Competitive  compensation 

• Exceptional  services  available  at  162-bed  local  hospital 
— St.  Joseph’s  Medical  Center 

Brainerd,  Minnesota 

• In  the  middle  of  the  premier  lakes  of  Minnesota 

• Less  than  2 1/2  hours  from  the  Twin  Cities,  Duluth  and 
Fargo 

• Large,  very  progressive  school  district 

• Great  community  for  families 

Inquiries  from  general  internists  or  internist  with  subspecialty 
interest  in  pulmonology  or  rheumatology  welcomed. 

Call  collect  to  administrator: 

Curt  Nielsen 

Brainerd  Medical  Center,  P.A. 
218/828-7105  or  218/829-4901 
2024  South  6th  Street,  Brainerd,  Minnesota  56401 


FAMILY  PRACTITIONER  . . . 

Want  to  share  call  with  11  other  family  practitioners  and 
live  in  the  Brainerd  Lakes  Area?  Immediate  and  future 
openings  available  at  Brainerd  Medical  Center. 

Brainerd  Medical  Center,  P.A. 

• 30-physician  independent  multispecialty  group 

• Located  in  a primary  service  area  of  40,000  people 

• Almost  100%  fee-for-service 

• Excellent  fringe  benefits 

• Competitive  compensation 

• Exceptional  services  available  at  162-bed  local  hospital 
— St.  Joseph’s  Medical  Center 

Brainerd,  Minnesota 

• In  the  middle  of  the  premier  lakes  of  Minnesota 

• Less  than  2 1/2  hours  from  the  Twin  Cities,  Duluth  and 
Fargo 

• Large,  very  progressive  school  district 

• Great  community  for  families 

Call  collect  to  administrator: 

Curt  Nielsen 

Brainerd  Medical  Center,  P.A. 
218/828-7105  or  218/829-4901 
2024  South  6th  Street,  Brainerd,  Minnesota  56401 


EMERGENCY  MEDICINE 


Iowa 

North  & Central  Minnesota 

Q Full-  and  part-time 
Q Comprehensive  benefit  packages 
Q Paid  malpractice 
Q Professional  environments 

Ample  time  for  family  and  leisure 
Progressive  physician-owned  group 
Q Excellent  compensation  packages 
Q Various  locations 
Q Reasonable  housing  in  safe 
communities 

^ Top-notch  school  systems 
Q Quality  lifestyles 

Call  1-800  458-5003 

Emergency  Practice  Associates 
or  send  CV  to  Sheila  Jorgensen 
P.O.  Box  1260,  Waterloo,  IA  50704 


498  hmn  Medicine  Volume  85 / 12  December  7995 


Yes,  you  should  get  involved! 

Educational  materials  created  by  the  IMS  Task  Force  on 
Domestic  Violence  are  now  in  use  across  Iowa  and  are  getting 
excellent  reviews  from  people  inside  and  outside  the  medical 
profession.  These  materials,  available  to  any  IMS  member, 
include: 

•A  27-minute  commonsense  video  aimed  at  physicians  but  using  an 
interdisciplinary  approach  to  solutions. 

•A  handbook  appropriate  for  use  in  your  office  as  a one-stop  source  of 
practical  information  on  identifying  and  managing  victims  of  domestic 
abuse.  Includes  information  on  getting  a restraining  order  and  docu- 
menting abuse. 

•Posters  for  your  exam  rooms  or  reception  area. 

•Hotline  cards  containing  the  IMS  domestic  violence  logo  and  the 
statewide  domestic  violence  hotline. 

To  get  materials  or  to  learn  more  about  the  IMS  campaign 
against  domestic  abuse,  call  Chris  McMahon  at  the  IMS,  515/223- 
1401  or  800/747-3070. 


RUN  A SPECIAL 
PRACTICE. 

Today’s  Air  Force  has  special  opportuni- 
ties for  qualified  physicians  and  physi- 
cian specialists.  To  pursue  medical  excel- 
lence without  the  overhead  of  a private 
practice,  talk  to  an  Air  Force  medical  pro- 
gram manager  about  the  quality  lifestyle, 
quality  benefits  and  30  days  of  vacation 
with  pay  each  year  that  are  part  of  a 
medical  career  with  the  Air  Force.  Dis- 
cover how  special  an  Air  Force  practice 
can  be.  Call 


USAF  HEALTH  PROFESSIONS 
TOLL  FREE 
1-800-423-USAF 


Iowa|Medicine 


Professional  Listing 


Allergy 


Electrodiagnosis 


Family  Practice 


John  A.  Caffrey,  Ml),  PC 

1212  Pleasant,  Suite  106 
Des  Moines  50309 
515/243-0590 

Allergy  & Immunology 

Allergy  Institute,  PC 
A.Y.  Al-Shash,  MI) 

K.K.  Agarwal,  MD 

1701  22nd  Street,  Suite  201 
West  Des  Moines  50266 
515/223-8622 

Pediatrie  and  Adult  Allergy,  PC 
Veljko  K.  Zivkovieh,  MD 
Robert  A.  Column,  MD 

1212  Pleasant,  Suite  110 
Des  Moines  50309 
515/244-7229 

Asthma,  Allergy  & Immunology 


John  Milner-Brage,  MD 

2710  St.  Francis  Drive,  Suite  208 
Waterloo  50702 
319/234-6446 

Electromyography  & Nerve 
Conduction  Studies 
Certified  by  American  Board  of 
Electrodiagnostic  Medicine 


Emergency  Medicine 


Acute  Care,  Ine. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 

Comprehensive  Emergency  Medicine 
Practice,  Locum  Tenens, 

Doctor  on  Call 


Acute  Care,  Inc. 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Locum  Tenens 
Doctor  on  Call 


Infectious  Diseases 


Chest,  Infectious  Diseases  & Critical  Car 
Associates,  PC 
Daniel  II.  Gcrvich,  MD 
Daniel  J.  Schrocdcr,  MI) 

Ravi  K.  Venturi,  Ml) 

Infectious  Diseases 
1601  NW  1 14th,  Suite  347 
Des  Moines  50325-7072 
24  Hours  515/224-1777 


Anesthesiology 


Acute  Care  Anesthesia  Services,  LC 

P.O.  Box  515 
Ankeny  50021 

515/964-2772  or  1-800/729-7813 
Anesthesiologists  and  CRNAs 


Dermatology 


Robert  J.  Barry  , MD 

1030  Fifth  Avenue,  SE 
Cedar  Rapids  52403 
319/366-7541 

Practice  Limited  to  Disease, 
Cancer  and  Surgery  of  Skin 

Fort  Dodge  Medical  Center,  PC 
Carey  A.  Itligard,  MI),  FAAD 
James  I).  Bunker,  MI),  FAAD 

804  Kenyon  Road 
Fort  Dodge  50501 
515/574-6850 


Emergency  Practice  Associates 

P.O.  Box  1260 
Waterloo  50704 
1-800/458-5003 

Specialists  in  Emergency 

Staffing  & Emergency  Department  Services 


Facial  Plastic  and  Reconstructive 
Surgery 


Otologic  Medical  Services,  PC 
Guy  E.  McFarland,  MD 
Thomas  F.  Viner,  MI) 

Douglas  E.  Dawson,  MD 
Thomas  A.  Simpson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 

Satellite  Clinics:  Washington,  Mt.  Pleasant, 
Muscatine,  Fairfield  and  Leon 


Infertility 


Mid-Iowa  Fertility,  PC 
Donald  C.  Young,  DO 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Reproductive  Endocrinology/Infertility 
TVF  and  GIFT  Procedures 
Donor  Oocyte  Program 
Artificial  Inseminations 
Reproductive  Surgery 
Menopause  Management 


500  Iowa  Medicine  Volume  85/ 12  December  1995 


PROFESSIONAL  LISTING 


Internal  Medicine 


Fort  Dodge  Medical  Center,  1*C 

Cardiology 

Samir  G.  Artoul,  Ml),  1 ICC 

515/574-6840 

Gastroenterology 

Kenneth  W.  Adams,  DO,  AOBIM 

General  Internal  Medicine 

William  C.  Robb,  MD 
Richard  II.  Rrandt,  MI),  AB1M 
Grace  Z.  Ang,  MD 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


Neurology 


Iowa  Medical  Clinic  Neurology 
Andrew  C.  Peterson,  MD 
Laurence  S.  krain,  Ml) 

600  7 tli  Street  SE 
Cedar  Rapids  52401 
319/398-1721 

Neurology,  EEG,  EMG,  Evoked  Potentials 
and  Sleep  Studies 

Fort  Dodge  Medical  Center,  PC 
Jugal  T.  Raval,  MD,  MBBS 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6845 


Neurosurgery 


Iowa  Medical  Clinic 

Neurosurgery 

James  R.  Lamorgcse,  Ml) 

Loren  J.  Mouw,  MD 

600  7th  Street,  SE 
Cedar  Rapids  52401 
1 319/366-0481 

Practice  limited  to  Neurosurgery 


Neurosurgical  Services  LLP 
Robert  Ilayne,  MD 
Thomas  A.  Carlstrom,  MD 
David  J.  Boarini,  Ml) 

1215  Pleasant,  Suite  608 
Des  Moines  50309 
515/241-5760 

Robert  C.  Jones,  MI) 

S.  Randy  Winston,  MI) 

Douglas  R.  Koontz,  MD 

2600  Grand  Avenue,  Suite  210 
Des  Moines  50312 
515/283-2217 
Neurological  Surgery > 


Chad  I).  Ahcrnathcy,  MD 

1953  1st  Avenue  SE 
Cedar  Rapids  52402 
319/363-4622 

Neurological  Surgery 


llosung  Chung,  MD 

2710  St.  Francis  Drive,  Suite  401 
Waterloo  50702 

319/232-8756;  fax  319/232-5703 
Practice  limited  to  Neurosurgery 


Obstetrics/Gynecology 


Fort  Dodge  Medical  Center,  PC 
Brian  L.  Welch,  MI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6870 


Ophthalmology 


Wolfe  Clinic,  PC 
Russell  II.  Watt,  MD 
John  M.  Graether,  MD 
Gilbert  \Y.  Harris,  MD 
James  A.  Davison,  MD 
Norman  F.  Woodlief,  MD 
Erie  IV.  ltligard,  MD 
David  I).  Saggau,  MD 
Steven  C.  Johnson,  MD 
Todd  W.  Gothard,  MD 
309  East  Church 
Marshalltown  50158 
515/754-6200 

Satellite  Offices 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  300 
West  Des  Moines  50266 
515/223-8685 

804  South  Kenyon  Road,  Suite  100 
Fort  Dodge  50501 
515/576-7777 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-0103 

214  - 13th  Street  Southeast 
Cedar  Rapids  52403 
319/362-8032 


Eye  Physicians  and  Surgeons,  LLP 

Stephen  11.  Wolken,  MD 

Robert  B.  Goffstein,  MD 

Lyse  S.  Strnad,  MD 

John  F.  Stamler,  MD,  PhD 

540  E.  Jefferson,  Suite  201 

Iowa  City  52245 

319/338-3623 


North  Iowa  Eye  Clinic,  PC 
Addison  W.  Brown,  Jr.,  MD 
Michael  L.  Long,  MD 
Bradley  L.  Isaak,  MD 
Randall  S.  Brcnton,  MD 
James  L.  Dummctt,  MD 
Mick  E.  Vanden  Bosch,  MD 
3121  4th  Street,  S.W. 

P.O.  Box  1877 
Mason  City  50401 
515/423-8861 

Timothy  F.  Moran,  Jr.,  MD 

United  Federal  Building 
700  4th  Street,  Suite  305 
Sioux  City  51101 
712/252-4333 

Satellite  Clinics 

Horn  Memorial  Hospital 
700  E.  2nd  Street 
Ida  Grove  51445 
712/364-3311 
Orange  City  Hospital 
400  Central  Avenue  NW 
Orange  City  51041 
712/737-2426 

General  Ophthalmology 


Orthopaedics 


Iowa  Orthopaedic  Center,  PC 
Marshall  Flapan,  MD 
Sincsio  Misol,  MD 
Joshua  I).  Kimclmnu,  DO 
Timothy  G.  Kenney,  MI) 

Lynn  M.  Lindaman,  MD 
Jeffrey  M.  Farber,  MD 
Kyle  S.  Gallcs,  MD 
Scott  A.  Meyer,  MD 
Cassini  M.  Igram,  MD 
Rodney  E.  Johnson,  MI) 

Martin  S.  Roscnfcld,  DO 
Teri  S.  Formanek,  MD 
Stephen  M.  Naruto,  MD 
Donna  J.  Balds,  Ml> 

Jill  R.  Meilahn,  DO 
Jacqueline  M.  Stokcn,  DO 
411  Laurel,  Suite  3300 
Des  Moines  50314 
515/247-8400 

(Continued  next  page) 


Professional  Listing  Rates 

Physician  members  of  the  Iowa  Medical 
Society  may  advertise  in  this  directory. 
Monthly  rates  are  as  follows:  S3. 00  per 
line.  Billed  yearly.  May  be  prorated. 
Send  or  fax  copy  to  Iowa  Medical  Society, 
1001  Grand  Avenue,  West  Des  Moines, 
Iowa  50265-3599,  fax  515/223-8420. 


Iowa  Medicine  Volume  85/ 12  December  1995  501 


1U  Wrt  IIVICUIC  IIIC 


Orthopaedic  Surgery 


Fort  Dodge  Medical  Center,  PC 
C.  Mark  Race,  MI) 

Entile  C.  Li,  Ml) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6880 


Otolaryngology 


Iowa  ENT,  PC 
Thomas  A.  Iirieson,  MD 
Marshall  C.  Greiman,  MI) 

Steven  R.  Herwig,  DO 

Thomas  O.  Paulson,  MD 

Mark  K.  Zlah,  MD 

1-800/248-4443 

1215  Pleasant,  Suite  408 

lies  Moines  50309 

515/241-5780 

1200  35th  Street,  Suite  200 
West  Des  Moines  50266 
515/225-7761 
Satellite  Clinics: 

Pella,  Perry,  Newton , Indianola, 

Oskaloosa,  Guthrie  Center,  Knoxville 


Robert  G.  Smits,  MD,  PC 

1040  5th  Avenue 
Des  Moines  50314 
515/244-8152 
1-800/622-0002 

Ear,  Nose  and  Throat  Surgery, 

Facial  Plastic  Surgery > and  Head  and 
Neck  Surgery 


Wolfe  Clinic,  PC 
Michael  W.  Dili,  MD 
Daniel  J.  Blum,  MD 

309  East  Church 
Marshalltown  50158 
515/752-1566 

Lakeview  Medical  Park 
6000  University  Avenue,  Suite  310 
West  Des  Moines  50266 
515/224-9533 

Sartori  Professional  Building 
516  South  Division  Street 
Cedar  Falls  50613 
319/277-3105 

Otolaryngology-Head  and  Neck  Surgery, 
Facial  Plastic  Surgery,  Allergy 


Iowa  Head  and  Neck  Associates,  PC 
Robert  T.  Brown,  MD 
Eugene  Peterson,  MD 
Richard  B.  Merrick,  MI) 

Peter  V.  Boesen,  MD 
Robert  R.  Updcgraff,  MI) 

3901  Ingersoll 
Des  Moines  50312 
515/274-9135 


Otologic  Medical  Services,  PC 
Guv  E.  McFarland,  Ml) 

Thomas  F.  Viner,  MD 
Douglas  E.  Dawson,  Ml) 

Thomas  A.  Simpson,  MD 
540  E.  Jefferson,  Suite  401 
Iowa  City  52245 
319/351-5680 
1-800/642-6217 

Maxillofacial,  Plastic,  Head  & Neck 
Surgery 

Satellite  Clinics:  Washington,  Mt.  Pleasant, 
Muscatine,  Fairfield  and  Leon 


Phillip  A.  Linquist,  DO,  PC 

1000  Illinois 
Des  Moines  50314 
515/244-5225 

Ear,  Nose  and  Throat  Surgery’, 
Facial  Plastic  Surgery,  Head 
and  Neck  Surgery 

Duhuquc  Otolarvngology-Head  & Neck 
Surgery,  PC 

Thomas  .1.  Benda,  Sr.,  MD 
Janies  YV.  YYliitc,  MD 
Craig  C.  Ilcrthcr,  MD 
Thomas  J.  Benda,  Jr.,  MD 

310  North  Grandview  Avenue 
Dubuque  52001 
319/588-0506 


Pain  Management 


Iowa  Medical  Clinic  Outpatient  Pain 
Treatment  Center 
James  R.  LaMorgcse,  Ml),  FACS, 
Neurosurgeon,  Medical  Director 
Sandra  Gannon,  LSYY’,  ACSYV,  Program 
Director 
600  7th  Street  SE 
Cedar  Rapids  52401 
319/399-2013 

Neurology,  Psychiatry,  Anesthesiology, 
Rheumatology 


Pediatrics 


Fort  Dodge  Medical  Center,  PC 
Ronald  C.  Sanders,  MD 
Rosana  M.  Diokno,  MI) 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6855 


Perinatology 


I)cs  Moines  Perinatal  Center,  PC 
Neil  T.  Mundsagcr,  MD 

3408  Woodland  Avenue,  Suite  302 
West  Des  Moines  50266 
515/222-3060 

Maternal-Fetal  Medicine 
Routine  and  Advanced  (Level  II) 
Obstetric  Ultrasound 
Genetic  Counseling 
Amniocentesis  and  CVS 
Antenatal  Testing 
High-Risk  Obstetrical  Management 
High-Risk  Deliveries 

Physical  Medicine  & 
Rehabilitation 


Rehabilitation  Medicine  Associates 
Younker  Rehabilitation  Center 

1200  Pleasant 
lies  Moines  50308 
515/241-6434 

2600  Grand  Avenue,  Suite  102 
Des  Moines  50312 
515/283-1570 


Genesis  Regional  Rehabilitation  Center 

Genesis  Medical  Center 

1227  East  Rusholme  Street 

Davenport  52803 

319/383-1466 

Maurice  D.  Schncll,  MD 

Farccduddin  Ahmed,  Ml) 

Arthur  B.  Scarlc,  MD 
Bogdan  E.  Krvsztofiak,  MD 


Pulmonary  Medicine 


Fort  Dodge  Medical  Center,  PC 
Robert  C.  Ang,  MD,  FCCP 

800  Kenyon  Road 
Fort  Dodge  50501 
515/574-6820 


502  Iowa  Medicine  Volume  85/ 12  Deccmmber  19 95 


HEALTH  SCIENCES  LIBRARY 

UNIVERSITY  OF  MARYLAND.  AT 
BALTIMORE 


hot 


To  circulate 


health  sciences  library 

UNIVEhSITY  OF  MARYLAND  AT 
BALTIMORE  - ' 


"NOT 


TO  CIRCULATE 


WERT 
BOOKBINDING 
Crantville,  Pa. 
OCT-DEC  1996 

Wt'rt  Quililv  Bound